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"16.03.2017 15:11:54" 3 ways sports marketers need to be using Instagram data http://bit.ly/2nqDfJD #SportsBiz
"13.03.2017 14:02:48" Minute Masterclass: How does social data power a campaign? At Social Media Week in London, we noticed that "data" was a central theme to a lot of the sessions. Everyone agreed it was good, everyone agreed we should use it more, but how? Sebastian, Truffle Social and The Marketing Store Europe are here to help.
"13.03.2017 12:38:09" audiense.com The devil's in the data: Identifying the groups that won the election for Trump | Audiense What can we learn about Trump voters from the audience data on social media & Twitter? We dive in to have a look at the groups that won Donald the election. Who were the people who voted for him, what can we learn about them, and can it be replicated? (It can.)
"10.03.2017 10:31:37" audiense.com The Story Behind Our New Company Name and Identity | Audiense As of today, SocialBro has officially become Audiense. But why the change, what does it mean? We didn't rename for fun alone, learn why here. One year since we took the big, scary, but ultimately correct decision to change our name and have a full rebrand. A massive thanks to everyone who welcomed the change, the positivity of the response was overwhelming, and we've had an incredible year
"07.03.2017 15:46:01" Minute Masterclass: How to turn around an under-performing mar... You've launched your campaign, you've spent most of your budget... but it's not going great. AHHH! Don't panic, here's some ideas to turn it round from Truffle Social, The Marketing Store Europe, and our own Andy Vale.
"02.03.2017 17:35:23" audiense.com [EBOOK] Connecting with customers, with care: DM Best Practice Guide | Audiense Direct Messages on Twitter unlock tremendous results when done properly. Learn these tips on how to send the best DMs at scale, to any audience. DMs on Twitter can unlock tremendous CTRs, massive PR possibilities, and a useful service to your customers. But many brands are getting it wrong. DON'T BE ONE OF THEM! Grab our newest eBook to find out how...
"27.02.2017 18:00:51" audiense.com Audience Report: Stranger Things | Audiense Who was the real audience that watched Netflix' hit show Stranger Things? Dive into social data to see a full picture of who the show was connecting with. Who's really watching Stranger Things? Check out our report on the audience to see who, find out why it's important, and see what you can do about it.
"27.02.2017 11:58:30" Minute Masterclass: What should you look for when buying a mar... Ever wanted to reap the benefits of a marketing platform, but aren't sure what to look out for? Take a minute to hear what The Marketing Store London, Truffle Social, and our own Dan Wilde think on the matter.
"23.02.2017 11:57:30" audiense.com [Interview] The Team Behind NASA's 480+ Star-Studded Social Media Accounts | Audiense Has NASA - National Aeronautics and Space Administration's discovery of 7 Earth-like planets got you interested in space comms? Check out our interview with their social team to see the strategy behind the science.
"21.02.2017 15:02:46" Minute Masterclass: What industry developments should marketer... Our Minute Masterclass returns for another episode that's faster than the world 800 metre record. Truffle Social, The Marketing Store London and our own Carlos Serra take a peek at what industry trends marketers need to master to succeed in tomorrow's
"20.02.2017 11:32:17" Audiense's cover photo
"15.02.2017 17:33:54" Minute Masterclass: How to ramp up meaningful engagement from ... Welcome to the first Audiense 'Minute Masterclass': a series of videos tackling the big questions of modern marketing, each of which is quicker to digest than a Happy Meal.
This week: three tips for establishing or increasing meaningful engagement in
"14.02.2017 15:52:20" audiense.com Multimedia direct messages at scale, for a world of richer experiences | Audiense Send multimedia direct messages on Twitter at scale, using videos, GIFs, and images. Improve your DM marketing communications today! [GOOD NEWS] Your Twitter campaigns can now include images, videos & GIFs in your direct messages, at scale, using Audiense. ENJOY!
"14.02.2017 15:00:32" Timeline Photos Webinar: Humanising the Customer Journey. Join us on Tuesday the 28th of February at 3:00pm GMT to explore how personalising the customer experience is revolutionising the relationship between brands and consumers. http://bit.ly/2kt7mtX
"09.02.2017 11:05:08" audiense.com [INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too) | Audiense Bold choices come with a risk. In the high cost TV industry, where audience reaction can be tough to predict, Fred Graver has discovered a solution... NEW: 4 time Emmy winner Fred Graver tells us how Twitter data inspires stories, reduces risk, and drives creativity in TV. And we tell you what that means for you too...
"08.02.2017 10:17:13" audiense.com Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense | Audiense We're delighted to announce that Europe's most successful technology investor, Mr Mel Morris, has invested £3.8m in the SaaS marketing platform, Audiense. We are delighted to announce that Internet entrepreneur and tech investor Mel Morris has invested £3.8m in Audiense.
Read our announcement blog below.
"02.02.2017 19:42:26" Timeline Photos Sharing some product insight @juanferrub
#productmarketing #product #tech #bringon2017 #audiense #productlifecycle #marketing #engineer #engineering #development #developer #devs #businessgrowth
"01.02.2017 11:10:01" audiense.com It's only ROI, but I like it: 3 ways to increase ROI from social media | Audiense How can you drive a better ROI from your social media marketing efforts? Here's three ideas for you to implement swiftly to generate results. I know, it's only ROI but I like it
[NEW] 3 ways to increase ROI from social media
"31.01.2017 10:21:07" audiense.com [INTERVIEW] How the University of Chester's first-class social strategy gets them to the head of the class | Audiense Reaching a target audiences that changes every year is just one of the challenges a university social media strategy requires. We find out some more... NEW INTERVIEW: Learn how University of Chester are drastically driving down their CPAs with Twitter Ads, and improve comms efficiency
"27.01.2017 14:52:38" audiense.com The digital marketing trends & ideas to take into 2017, and beyond | Audiense We've looked at what industry leaders have had to say, to bring you the digital marketing trends to take you into 2017, and beyond. Are you looking to implement any of these in 2017?
"17.01.2017 16:30:26" audiense.com [Interview] How The World Economic Forum Uses Social Media To Get The Globe Talking | Audiense Its history of bringing leaders together to try and improve the state of the world has led to the World Economic Forum being a leading NGOs on social media. The annual Davos conference run by the World Economic Forum is this week, which makes it a great time to revisit our interview with their social team last year. Learn how they keep at the forefront of global conversation, what their strategy is for Davos,
"11.01.2017 12:33:00" audiense.com The digital marketing trends & ideas to take into 2017, and beyond | Audiense We've looked at what industry leaders have had to say, to bring you the digital marketing trends to take you into 2017, and beyond. https://audiense.com/digital-marketing-trends-social-media-review-future-quotes-interview-roundup-ideas-take-2017-beyond/
"03.01.2017 12:18:39" audiense.com audiense.com What digital marketing trends and ideas are going to be driving your work in 2017? Here's some of the practices driving some of the world's biggest brands, which you can start to adopt today!
"19.12.2016 16:44:30" audiense.com The digital marketing trends & ideas to take into 2017, and beyond | Audiense We've looked at what industry leaders have had to say, to bring you the digital marketing trends to take you into 2017, and beyond. Some of the best advice we've heard this year, for you to take into 2017.
Features leading professionals from Weber Shandwick HaveYouHeard Porsche Solar Impulse Oreo Microsoft Social Chain Grayling Truffle Social VaynerMedia and more.
"14.12.2016 15:19:51" Audiense's cover photo
"14.12.2016 15:14:34" Audiense's cover photo
"07.12.2016 12:29:01" audiense.com Why we're ditching the 'social intelligence' tag (and why you should too) "Social intelligence" is a mindset we're moving on from, see why we think you should join us...
"30.11.2016 18:35:14" Timeline Photos After a month of fundraising the Audiense Movember crew raised £525 for the Movember Foundation! Well done boys cc our Spanish team who also joined in
#movember #mo #menshealth #tashtastic #tash #handlebar #charity #awareness
"17.11.2016 20:05:53" #tbt shake it like a Polaroid picture #fom16
"16.11.2016 10:30:17" Timeline Photos By 2020 there will be two kinds of businesses: those that are insights-driven, and those in a world of pain. But what will constitute “insights” by then?
Join Forrester and Havas helia as they look at why AI will be a primary insight, and how you can
"03.11.2016 14:43:56" audiense.com Quick replies and welcome messages bring personalised communication opportunities for all | Audiense Twitter announces new quick replies and welcome messages for customer service, and Audiense is an important part of the news. Learn more here. See how The Economist, WELT, and El País are using Audiense with Twitter's brand new responsive DMs.
"10.10.2016 13:46:12" Audiense's cover photo
"10.10.2016 13:46:12" Audiense's cover photo
"05.10.2016 09:39:27" Loving the #FoM16 sessions so far! @allsaints on UGC #itsuptoyou (ps we're at pod28 near the mac&cheese come say hi)
"23.09.2016 10:21:55" audiense.com ICYMI: 11 Of The Best Insights From #SMWLDN 2016 | Audiense If you missed Social Media Week London, one of the highlights of the digital marketing calendar, then check out our key highlights right here. #SMWLDN Did you miss Social Media Week London last week? Worry not, read up on our highlights for the week, and you'll be able to blag like you were there and learned loads. Featuring Twitter, Hill+Knowlton Strategies UK, VaynerMedia, FleishmanHillard, Weber
"22.09.2016 17:48:35" Timeline Photos Not a bad view to end the day! #photooftheday #london #londoneye #skyline #sunset #amazing #dusk #photography #picoftheday #wework
"16.09.2016 13:22:39" audiense.com #SMWLDN: How To Use National Geographic's Storytelling Philosophy In Your Marketing | Audiense What social media marketing storytelling lessons can you learn from the National Geographic? We attended their #SMWLDN talk and found some out. Even if you don't have 100+ of the world's best photographers on your books, there's still a lot you can learn from National Geographic's talk at this year's Social Media Week.
"12.09.2016 11:59:44" audiense.com #BeatTheBuzz: 9 Ways To Extract Value From Social Media | Audiense Social media keeps changing and has become the perfect place to engage with customers. From a place where people catch up and share their feelings, it is now, the holy... Missed our #BeatTheBuzz event last week? LUCKILY, we were on hand to pick out some of the best tips from VaynerMedia London, Timothy_Hughes and Simona Pop (InstaSupply). Enjoy!
"09.09.2016 15:13:59" audiense.com Carlsberg | Audiense Case Study: Carlsberg & The Marketing Store used Twitter to build stronger relationships with 95% of followers interacting with their Euro 2016 campaign. A look at the incredible results we got with Carlsberg for their UEFA EURO 2016 campaign. Some key stats include:
- Over 19,000 impressions on content shared only via DM
- A 95.4% follower retention rate of those who engaged with the competition
"07.09.2016 09:55:03" audiense.com 4 Quick Tips To Start Driving Relevant Traffic On Twitter | Audiense Twitter doesn't just reach a large audience, you can ensure you're reaching a relevant one. Here's some tips to start turning that audience into traffic. Want to implement less of a scattergun approach to your Twitter activity? Here's how to begin...
"02.09.2016 14:05:10" audiense.com [Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements | Audiense Kronenbourg's #LeBigSwim was one of the most popular social media campaigns of 2015, as British love for a French beer propelled Cantona across the channel #LeBigSwim was one of our favourite campaigns from 2015, and a significant number of awards judges agreed with us. We spoke to Ogilvy & Mather Group UK to find out more about the campaign, and how it performed...
"26.08.2016 08:40:31" audiense.com [Interview] The Story Of The World's First Global Flight Without Fuel, And How Social Media Helped | Audiense The world's first global flight without fuel was done to send a message, and what better way to spread that message than with social media? Here's how... Did you hear about the Solar Impulse flight? If so, there's a good chance that their social media strategy played a role. We found out how they reached such a large audience, how Twitter lead to hundreds of news stories about the flight, and how Audiense
"08.08.2016 11:15:48" eventbrite.co.uk Beat The Buzz Nights From Brand Love to Bottom Line: How to Harness the Power of Social Media There are brands that exist in the social media sphere and there are brands that thrive. What separates them may as well be an ocean of differences, but maybe not. What are the Our free #BeatTheBuzz nights with We are Social Media return to London this September, with a theme of using social media to drive customers. More speakers will be announced soon, but as our last event had all spaces booked up in advance, we recommend
"02.08.2016 12:25:45" audiense.com 4 Questions Sports Marketers Need To Answer About New Markets | Audiense The global sports market will drive over $90b of revenue in 2017, what social media data questions to sports marketers need to answer to reap those rewards? The global sports market is set to drive $90b of revenue in 2017. To ensure they scoop up the largest possible chunk of that change, what questions to sports marketers need to answer?
"02.08.2016 10:14:21" inbound.audiense.com [eBook] How To Use Social Data To Win New Business And Retain Clients Social data and insights are imperative to agency pitching, whether that's to pitch for new business or to retain current customers. A 31 page clear, strategic guide on how employing social data in agency pitches not only wins new business but also retains current customers.
"29.07.2016 13:55:57" audiense.com #Rio2016 Campaigns Dominate Social Media This Week! | Audiense With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related... With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while
"26.07.2016 11:51:51" inbound.audiense.com [eBook] How Sports Marketers Can Use Social Data To Drive Business In New Markets Over a billion people posted about the 2014 FIFA World Cup, this is only the tip of the social data iceberg. Dive in to see how you could use it in a new market Looking to expand your brand into a new market? Learn to use social data to hammer your goals with our new eBook!
Featuring real examples from UFC, plus Premier League and LaLiga clubs. It also includes ideas for golf, rugby, basketball, the Olympics,
"22.07.2016 14:08:10" audiense.com Warburtons Is 140 Years Old And Magnum UK Is Coming To London | Audiense One of Britain's loved baking brands had turned 140 years old, and they're celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open,... One of Britain's loved baking brands had turned 140 years old, and they're celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is
"19.07.2016 08:49:55" audiense.com [Interview] How Airbnb's #LiveintheMovies Twitter Campaign Stole Cinema's Biggest Night | Audiense Airbnb couldn't advertise at the Oscars, how did they get involved in the conversation? Read our exclusive interview on their award-winning Twitter campaign When Airbnb weren't able to advertise at the Oscars, it appeared that a starring role wasn't on the cards. But a creative real-time campaign with TBWA\Chiat\Day Los Angeles ensured that they dominated conversation. The campaign was a winner at the Cannes
"15.07.2016 15:01:14" audiense.com Water Wipes Promotes With #PureLove While Holiday Inn Asks #WhyOverpay? | Audiense Wimbledon and #Euro2016 might be over and done with, but that didn't stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands... Wimbledon and #Euro2016 might be over and done with, but that didn't stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched