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"29.03.2017 14:00:26" meltwater.com How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media Earned media is getting more attention these days, as trust in paid ads continues to decline. While a brand talking about itself in an ad may not win the trust of buyers, an editorial piece that appears in a reputable publication can add major How (and Why) Brands Should Use Paid Social Media Ads to Boost Their Earned Media
"28.03.2017 14:00:22" meltwater.com Instagram Hits 1 Million Advertisers, Fueled By Small Businesses Instagram's investment in free tools for businesses is paying off.
The popular photo-and-video sharing app has more than 1 million monthly advertisers, up five times from a year ago, the Facebook-owned company said on Wednesday. The number of marketers on Instagram Hits 1 Million Advertisers, Fueled By Small Businesses
"28.03.2017 13:00:08" www.meltwater.com COMO MEDIR O ROI NOS EVENTOS CORPORATIVOS Muitas empresas ainda não sabem como medir o ROI nos Comece a medir o #ROI nos #eventoscorporativos. Aqui: https://www.meltwater.com/pt/blog/como-medir-o-roi-nos-eventos-corporativos/ Autor: @Carlosgterol - CEO de @Marketerol para #Meltwater
"27.03.2017 21:09:21" meltwater.com Infographic-NCAA's March Madness 2017: Elite 8 Is Now the Final 4 Between the rush of the games and the ups and downs of the emotions experienced by players and fans alike, NCAA's March Madness—college basketball's annual national championship tournament—is heating up social media. The first night of Elite 8 competition Infographic-NCAA's March Madness 2017: Elite 8 Is Now the Final 4, see what fans are saying about the action on social media.
"26.03.2017 22:50:24" meltwater.com Social Media Recap: March 2017 In the news this month we have Twitter releasing custom profiles for bots, enhancing their Mute function, expanding their video streaming functionality to include professional videos, and Instagram allowing you to save your Live videos.
See How Each New Social Media Recap: March 2017
"24.03.2017 14:00:27" meltwater.com How to Leverage Facebook in Your B2B Public Relations Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space.
Facebook, when How to Leverage Facebook in Your B2B Public Relations
"23.03.2017 15:30:33" meltwater.com Top 11 Instagram Accounts Leading Their Industries One of the most fascinating things about Instagram is that the cream always rises to the top. Everyone is looking for the next account to inspire them, entertain them or teach them something new, and yesterday's popular influencer can quickly be replaced Connecting with your audience on social media has gotten tougher and tougher for brands across the board. Unless, you're one of the influencers mentioned in this post. They make it look easy, and provide plenty of inspiration for hitting the right notes
"22.03.2017 14:00:35" meltwater.com Mastering Media Coverage Any PR pro worth their salt knows traditional media coverage is still a core part of an excellent PR strategy. Yet some PR pros seem to be better at getting their clients placements than others. It may seem like magic, but it's really all about finding, Mastering Media Coverage: How to Nurture Media Relationships for Better Outreach
"21.03.2017 14:00:32" meltwater.com The Importance of Content, Authenticity, and Credibility For digital media and publishing companies, content is their business. Magazines create must-read articles just as cable networks generate original videos, all in an effort to sell subscriptions. In a nutshell, media companies sell content, so its value The Importance of Content, Authenticity, and Credibility
"20.03.2017 03:39:23" meltwater.com What challenges do modern-day PR pros face versus those in decades past? It used to be that one of the biggest challenges PR pros faced was faxing a press release to 100 reporters—one at a time. (Yes, some of us remember those days.)
Today, everyone is online 24/7, creating a completely different environment for those of us What challenges do modern-day PR pros face versus those in decades past?
"16.03.2017 21:52:30" meltwater.com 5 Tips to Help You Become a Better Communicator and Leader For a few years, you couldn't open your news feed without seeing an article dedicated to helping boomers and gen x-ers manage millennials. Millennials were a tough group to crack—they were digitally native, entrepreneurial and more likely to move around Slowly but surely, you're building your following on social media. But what about in the office, face to face? Get tips on communicating better at work and taking things to the next level by becoming a leader. You've got what it takes! Now it's time to
"15.03.2017 14:01:24" meltwater.com 3 Top Omnichannel Strategies These days, there's a social network for just about everything. As a brand, it can be challenging to add value in a place where attention is hard to come by. Where should your content live? How can you get it right in the eyes of your consumers? We've Social Media: What We Can Learn from 3 Brands With Successful Omnichannel Strategies
"14.03.2017 15:00:06" www.meltwater.com Os Nãos das Mídias Sociais: 6 Coisas Que Nós Ainda Erramos Melhores práticas são postas depois de um ou dois erros; Evite dar um passo em falso nas #redessociais. Neste link te mostraremos brevemente como evitar: http://bit.ly/2jYybJS #MeltwaterBrasil
"14.03.2017 14:00:25" meltwater.com The Art of Asking for Important Introductions One of my favorite things about the startup world is how generous people are about making introductions. Everyone on the challenging adventure of building a company knows that you can't do it alone, and there's always someone out there— another founder, a The Art of Asking for Important Introductions
"13.03.2017 18:00:07" www.meltwater.com COMO MEDIR O ROI NOS EVENTOS CORPORATIVOS Muitas empresas ainda não sabem como medir o ROI nos Comece a medir o #ROI nos #eventoscorporativos. Aqui: https://www.meltwater.com/pt/blog/como-medir-o-roi-nos-eventos-corporativos/ Autor: @Carlosgterol - CEO de @Marketerol para #Meltwater
"12.03.2017 21:00:32" meltwater.com PR Career Paths May Take Different Turns No two stories are alike when it comes to PR careers. That's because a career in public relations offers so much variety.
But when you're just starting out, how do you discover where your true passion lies? What area of specialization do you love—and PR Career Paths May Take Different Turns
"09.03.2017 17:00:28" meltwater.com Here's What 9 Personality Types Say About Your Team Decision-Making Abilities “By the time you're 30 years old, you've probably noticed there is a relationship between your strengths and weaknesses at work,” said executive coach Delynn Copley of the Copley Group in our recent interview. “Everyone has a set of gifts and talents, and We don't typically associate emotions with professional behavior. Convention dictates that at work we're even-keeled and reasonable. Reality says otherwise, especially when it's time to reach consensus over tough decisions. A basic understanding of
"08.03.2017 15:00:31" meltwater.com Why the Media is Your Customer Consider this – if you're in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in Why the Media is Your Customer
"08.03.2017 13:00:03" meltwater.com Responsabilidade Social — Portuguese Dando de Volta Os programas de desenvolvimento comunitário e extensão... more #tbt na África com a equipe da #Meltwater e #MEST. Quer saber mais do programa MEST? Aqui está: http://bit.ly/2iad4RU #outsideinsight
"07.03.2017 15:00:34" meltwater.com Common Social Media Mistakes Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage Common Social Media Mistakes
"05.03.2017 23:31:52" meltwater.com Data-Centric Storytelling: Driving Content Forward with Stats In an age where we are inundated with an abundance of data, how do we use numbers to tell compelling stories?
In the past ten years, analytics has firmly entrenched itself in the fabric of marketing communications and public relations. Data analytics Data-Centric Storytelling: Driving Content Forward with Stats. Consider every resource at your disposal, and you'll find the data to create brand-specific stories that are not only original but transparent and valuable. -
"03.03.2017 15:00:28" meltwater.com Is Your Data And Analytics Process Broken? When it comes to data and analytics success, the devil is in the synapses. A new report from EY and Forbes Insights, “Data & Advanced Analytics: High Stakes and High Rewards,” explains that fundamental problems arise at the crucial links between the steps Is Your Data And Analytics Process Broken?
"02.03.2017 21:42:02" www.meltwater.com/es 5 errores a evitar en el marketing de redes sociales para B2B La calidad del contenido es una de los aspectos más... more Evita estos 5 errores en el marketing de redes sociales para B2B: http://bit.ly/2hkyv5n #Meltwater #RedesSociales #Marketing #B2B
"02.03.2017 18:45:32" meltwater.com Presentation Skills: How to Answer Those Killer Questions In our presentation skills training and public speaking workshops at Mindful Presenter one of the most common requests we receive is to help people to answer questions more professionally.
It's a much bigger issue than many people think.
When we probe a We've often discussed the real time nature of social media. But there's nothing more real time than being put on the spot during a press conference or Q and A. Learn how to prepare leaders in your org to take the stage. They will undoubtedly thank you
"01.03.2017 21:06:02" http://www.einnews.com/pr_news/368887102/facebook-... Facebook visits MEST We were elated to host @facebook 's very own Chris Cox at our incubator startup @MESTAfrica - http://bit.ly/2lzAdOQ
"01.03.2017 15:00:34" meltwater.com Effective SEO Strategies for PR Pros While search engine optimization (SEO) and PR have been buddies for a while now, never have they been so reliant on each other.
Why is this the case? Search seems to be a moving target. However, we know that Google rewards quality links. Well-written Effective SEO Strategies for PR Pros
"28.02.2017 15:00:32" meltwater.com How to Boost the Wow Factor of Your B2B Content Marketing with Visuals B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals.
Do How to Boost the Wow Factor of Your B2B Content Marketing with Visuals
"27.02.2017 21:00:06" meltwater.com Responsabilidade Social — Portuguese Dando de Volta Os programas de desenvolvimento comunitário e extensão... more #tbt na África com a equipe da #Meltwater e #MEST. Quer saber mais do programa MEST? Aqui está: http://bit.ly/2iad4RU #outsideinsight
"26.02.2017 22:00:28" meltwater.com Social Media Recap: February 2017 This month reveals that social media is becoming both more personal and more automated for PR pros. As new technology like machine learning and bots become more mainstream, savvy PR pros can use it to free their time from the mundane tasks that keep them Social Media Recap: February 2017—Updates on the social platforms you use every day.
"24.02.2017 15:00:27" meltwater.com Why is Reputation Important? You may have heard it as a child, or had it fall on deaf ears during those precarious teen years. It's the age-old adage, “it doesn't matter what other people think of you, but only what you think of yourself.” It's the easiest advice to give, the hardest Why is Reputation Important?
"23.02.2017 18:22:18" meltwater.com Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram's growth is showing no signs of slowing down anytime soon. It's become a prime place for brands to show off their personalities and promote their products to the world.
With the introduction of Instagram Live, Instagram It's hard to keep up with everything happening on social. Here are some great examples of how big brands are being creative and engaging on Instagram.
"22.02.2017 15:00:29" meltwater.com 4 Ways Brands Should Use Native Advertising In 2017 With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017. When your ad looks like it belongs with the content that the potential customer has chosen to view, you end up with 4 Ways Brands Should Use Native Advertising In 2017
"22.02.2017 11:00:06" www.meltwater.com Os Nãos das Mídias Sociais: 6 Coisas Que Nós Ainda Erramos Melhores práticas são postas depois de um ou dois erros; Evite dar um passo em falso nas #redessociais. Neste link te mostraremos brevemente como evitar: http://bit.ly/2jYybJS #MeltwaterBrasil
"21.02.2017 22:00:05" www.meltwater.com COMO MEDIR O ROI NOS EVENTOS CORPORATIVOS Muitas empresas ainda não sabem como medir o ROI nos Comece a medir o #ROI nos #eventoscorporativos. Aqui: https://www.meltwater.com/pt/blog/como-medir-o-roi-nos-eventos-corporativos/ Autor: @Carlosgterol - CEO de @Marketerol para #Meltwater
"21.02.2017 15:00:51" meltwater.com How To Protect Your Social Brand In 2017 Social media is increasingly how we receive news and communicate with each other. In this new environment, it's possible that President Trump might mention your brand on Twitter. Or your firm could get caught up in national events. Be prepared for How To Protect Your Social Brand In 2017: Social media in 2017 is increasingly mainstream, faced-paced and for smart brands, an agile tool that includes contingencies if a crisis hits.
"20.02.2017 21:00:10" www.meltwater.com Air France Chile Os relatórios da Meltwater nos permitem saber com clareza como Saiba como a #AirFranceChile se adapta na adversidade. Aqui te mostramos como eles conseguem: http://bit.ly/2khuFJ6 #Meltwater #klmchile #adversidade #MeltwaterBrasil
"19.02.2017 23:00:25" meltwater.com Use Hashtags to Master PR Messages You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people could use a few tips on how to make them more effective for your PR efforts. Hashtags are fantastic for brands who want to expand their reach or solidify their Use Hashtags to Master PR Messages
"17.02.2017 19:00:19" www.meltwater.com Obter mais do que uma Avaliação de Evento — Portuguese Como profissionais de RP trabalhamos no planejamento de eventos difíceis.... more Em alguns dias começará a temporada de eventos profissionais. Aqui te mostramos como ser ouvido: https://www.meltwater.com/pt/blog/obter-mais-que-uma-avaliacao-de-evento/ #Meltwater #Eventos
"17.02.2017 15:00:31" meltwater.com How Does Your Brand Affect Your Customers' Personal Experiences? Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet?
“Emotional connectivity,” says former Saatchi & Saatchi Worldwide CEO Kevin Roberts. “You want loyalty beyond reason and loyalty How Does Your Brand Affect Your Customers' Personal Experiences?
"16.02.2017 17:28:02" www.meltwater.com/es Webinar disponible online: Atrae, captura y convierte a tu audiencia en redes sociales ¿Quieres mejorar y medir tu desempeño en redes sociales pero LANZAMIENTO HOY: Atrae, captura y convierte a tu audiencia en redes sociales (Webinar On-Demand en Español). Accede a este aquí: http://bit.ly/2lbmHBD
Ya es hora que pongas a las redes sociales a trabajar a tu favor. #MeltwaterLATAM #RedesSociales
"16.02.2017 14:00:11" emp.jobylon.com Sales Consultant, Brazil – International Management Program Estamos buscando candidatos para fazerem parte de nossa equipe! Saiba mais: http://bit.ly/2iPjDsR #emprego #recrutamento #meltwater
"16.02.2017 12:00:11" emp.jobylon.com Sales Consultant, Brazil – International Management Program Estamos buscando candidatos como você para fazerem parte do nosso time! Mais informações: http://bit.ly/2iPjDsR #recrutamento #emprego
"15.02.2017 21:00:12" learn.meltwater.com What You Should Know About SEO Join us on Thursday February 16th at 11am PST as Andy Crestodina from Orbit Media, walks through simple steps to: Only a few spots left for our live #SEO for #PR webinar w/@crestodina. Join us! http://bit.ly/2ltG6wi
"15.02.2017 19:00:06" meltwater.com Responsabilidade Social — Portuguese Dando de Volta Os programas de desenvolvimento comunitário e extensão... more #tbt na África com a equipe da #Meltwater e #MEST. Quer saber mais do programa MEST? Aqui está: http://bit.ly/2iad4RU #outsideinsight
"15.02.2017 15:00:29" meltwater.com Transparency vs TMI We are living in the age of the “over share,” with readily accessible information on the innermost thoughts and most mundane activities of seemingly everyone. Customers now clamor for transparency and authenticity from brands they use, but what does that As brands look to thrive in the age of the "overshare" with readily accessible information on our innermost thoughts and most mundane activities, we're asking ourselves, "What's transparency and what's TMI?"
"14.02.2017 23:04:00" learn.meltwater.com Webinar Registration Page Join us on Thursday February 16th at 11am PST as Andy Crestodina from Orbit Media, walks through simple steps to: You don't want to miss our live webinar with @crestodina as he breaks down #SEO for #PR pros. Save your seat now! http://bit.ly/2ltG6wi
"14.02.2017 16:04:02" learn.meltwater.com Webinar Registration Page Join us on Thursday February 16th at 11am PST as Andy Crestodina from Orbit Media, walks through simple steps to: Got #SEO questions? We've got answers. Join our webinar w/@crestodina as he talks #SEO optimization for #PR pros: http://bit.ly/2ltG6wi
"14.02.2017 15:00:29" meltwater.com Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign? Facebook's advertising strategy basically boils down to: Show people ads they want to see and don't show them ads they don't want to see.
Ideally, Facebook wants ads in people's feeds to be as enjoyable as everything else they see. (I mean, as enjoyable Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
"14.02.2017 12:00:04" www.meltwater.com SEO 101: Usando as Redes Sociais para Aumentar o Tráfego de Website — Portuguese Construir um site lindo e escrever conteúdo estelar nele, não... more Já estamos em 2017! É hora de usar estas estratégias de SEO para aumentar o tráfego do seu website. https://www.meltwater.com/pt/blog/seo-101-usando-as-redes-sociais-para-aumentar-o-trafego-de-website/ #SEO #marketing
"13.02.2017 19:00:06" www.meltwater.com Prevendo A Próxima Dirupção em Mídias Sociais — Portuguese Quando o Facebook Live foi uma mudança imediata porque foi... more Do Facebook ao Twitter, conheça o que é necessário para criar uma disrupção em redes sociais: http://bit.ly/2jYqLWO #Meltwater #Disrupção
"13.02.2017 18:00:29" learn.meltwater.com Meltwater LP Join us on Thursday February 16th at 11am PST as Andy Crestodina from Orbit Media, walks through simple steps to: How can #SEO be leveraged to optimize your #PR efforts? Join us as @crestodina shares best practices & techniques: http://bit.ly/2ltG6wi
"13.02.2017 01:40:42" meltwater.com From Generalist to Specialist: Building a PR Career Chances are good that you gravitated toward a career in PR because you were good at a wide variety of PR-friendly skills – a generalist. You believed your writing, organization, event planning, and personal relationship building would be an asset to the From Generalist to Specialist: Building a PR Career
"10.02.2017 15:16:18" se.linkedin.com Sales Consultant & Account Manager - kickstarta din karriär i ett ungt, drivet och internationellt företag! Meltwater växer!! Vill du hjälpa svenska och internationella företag att fatta bättre och mer informerad beslut? Genom Outside Insight hjälper vi företag över hela världen att hålla sig välinformerade om sig själva, konkurrenter, branschfrågor och Meltwater Göteborg växer och söker nya drivna kollegor. Något för dig eller en vän? Spana in rollerna här, kom och bli vår nya kollega! http://bit.ly/2l1ia6P
"10.02.2017 15:00:32" meltwater.com Jumping Into Snapchat In 2017? You'll Need To Do Research First Snapchat is probably the hottest social media platform right now. But the demographics and atmosphere are so unique that not every brand can break into it.
Some brands feel Snapchat is a waste of time. Others make accounts there but fail to make an impact PR Tips: Jumping Into Snapchat In 2017? You'll Need To Do Research First
"10.02.2017 11:00:05" www.meltwater.com 5 Novas Habilidades em Marketing para Adicionar ao seu Arsenal em 2017 — Portuguese Se manter no topo das plataforma de monitoramento de mídia... more Já estamos em 2017! É hora de usar estas 5 novas habilidades de Marketing para adicionar ao seu arsenal. http://bit.ly/2khJ8V4
"09.02.2017 19:22:22" meltwater.com Get the Most Out of Guest Blog Posts for Your Brand You've written a great blog post for your brand, but your audience isn't where is should be. One of the best ways to get get traction is to publish on high quality websites in your niche. There are some key things you can do to open this door of Guest blogging helps establish your brand. Here are some tips on getting started and using your opportunities wisely.
"09.02.2017 12:00:09" www.meltwater.com 5 Erros para Evitar em Marketing de Mídias Sociais B2B — Portuguese Conteúdo de qualidade é um dos aspectos mais importantes do... more Evite estes 5 erros no marketing de redes sociais para B2B: http://bit.ly/2khEWEU #Meltwater #RedesSociais #Marketing #B2B
"08.02.2017 15:00:32" meltwater.com PR Pros Use Video to Pump up Campaigns The use of video in the PR world is exploding. Of course, visuals have always played an important role in public relations campaigns, but with the rise of video in marketing, we now see its use increasing like never before in PR.
Why? Some experts predict PR Pros Use Video to Pump up Campaigns
"08.02.2017 12:00:03" www.meltwater.com 7 estrategias de contenido creativo que están siendo muy exitosas Tratar el marketing de contenido con una mentalidad innovadora conlleva Se estiver preparado para ver sua audiência crescer e escutar sobre a felicidade dos seus clientes, tente estas sete estratégias de marketing hoje: http://bit.ly/2khp5WV #marketing #meltwater
"08.02.2017 11:05:56" Timeline Photos ⭐️ Meltwater är stolt sponsor till Guldägget 2017 ⭐️
Den 23 mars kl 17.00 presenteras de nominerade bidragen på Guldäggsvernissagen i Volvos Showroom i Kungsträdgården. Vi har möjlighet att bjuda med oss 10 personer till detta exklusiva evenemang.
"07.02.2017 15:00:31" meltwater.com Why You Need a Marketing Analyst on Your Team Every time I tell someone that I work as a 'Marketing Analyst,' I'm met with questions about the specifics of the job. Typically, people assume I'm a data scientist and work exclusively with code and database querying languages. While there is much In general, analysts are scientifically oriented, driven by numbers, data, and logic. Marketing analysts are no exception, but also possess an appreciation for data visualization, design, and collaboration.
"07.02.2017 12:00:04" www.meltwater.com 3 Razões para Entrar na Onda do Mobile Marketing — Portuguese Encare isto, nós todos estamos em trânsito. Se você ainda... more Já está na hora de embarcar no #marketingmobile. Aqui te mostramos como: http://bit.ly/2jYrk35 #marketing #meltwater
"06.02.2017 23:38:22" meltwater.com Infographic: Social Media Recap of Superbowl 51 ... Infographic: Superbowl 51 Social Media Showdown
"06.02.2017 21:00:09" www.meltwater.com Porque as mídias sociais precisam um calendário editorial — Portuguese Para muitos gerentes de mídia social, um dia típico começa... more É crucial ter um calendário editorial se você quer se expandir nas redes sociais. Como? Veja: http://bit.ly/2jYmD9u #redesocial #meltwater
"03.02.2017 15:00:30" meltwater.com PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer As communications professionals, we manipulate words and wield the pen (okay, computer) as our weapon of choice, day-in, day out. Many of us write about the same brand and set of products every day. It takes practice to approach similar stories with brand PR Tips: Seasoned, Just Starting, or ESL, 10 Blogs to Make You a Better Writer
"03.02.2017 12:01:06" www.meltwater.com 5 passos para transformar a seu longo formulário de conteúdo em uma obra-prima, chamada Infográfico — Portuguese A u tempo atrás , eu escrevi um ebook para... more Feliz Sexta-Feira! Aqui vão 5 passos para transformar conteúdo em uma obra prima de #infografia #meltwater http://bit.ly/2khDItw
"02.02.2017 20:01:04" meltwater.com Responsabilidade Social — Portuguese Dando de Volta Os programas de desenvolvimento comunitário e extensão... more #tbt na África com a equipe da #Meltwater e #MEST. Quer saber mais do programa MEST? Aqui está: http://bit.ly/2iad4RU #outsideinsight
"02.02.2017 17:30:25" meltwater.com How to Empower Your Small Business PR with Thought Leadership In small business PR, it's easy to suffer from product or service egomania.
OK… so I made up that diagnosis.
But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. It can get to the point that Becoming a thought leader while juggling the demands of a small business is a big feat. But we've broken it down to manageable steps. Find out how to share some hard-earned wisdom and expand your reach.
"01.02.2017 22:10:12" meltwater.com Warm Up for the Super Bowl: Real-Time Social Listening — Meltwater With the Super Bowl just around the corner, news organizations and sports-related companies are not only getting their BBQs set-up, but they are also tracking the coverage and impact of sports activities preceding the the big game. One of the most recent Measuring the impact of a big media event on social has become a sideline sport, and for PR pros, a great way to better understand audience segments. This week we're all excited to see how the Super Bowl registers for sports (and music) fans on Twitter,
"01.02.2017 17:23:35" www.meltwater.com Prevendo A Próxima Dirupção em Mídias Sociais — Portuguese Quando o Facebook Live foi uma mudança imediata porque foi... more Você sabe como prever uma disrupção em mídia? Aqui abordamos brevemente: http://bit.ly/2jY3jc8
"01.02.2017 15:00:31" business2community.com Want to Build Strong Influencer Relationships? Focus On Ease and Value Whether we're shopping for a new pair of shoes, researching a flat-screen TV we've been eyeing or investigating a new solution for our business, we often seek social validation.
This validation can come in many forms: through our peers, analysts, authors, Want to Build Strong Influencer Relationships? Focus On Ease and Value
"01.02.2017 07:54:30" Timeline Photos GRATIS ONLINE FÖRELÄSNING - Annonsering på Facebook
⏰ Den 16 februari kl. 10.00
Alla hemliga tips & tricks om Facebook-annonsering
André Assarsson, digitalchef Miltton Labs som framgångsrikt administrerat över 100 sidor med kända varumärken, företag
"31.01.2017 15:00:32" meltwater.com Fake News Fake news. The term has become almost overused this past year, as stories from less than legitimate news sources ran rampant during the 2016 presidential election.
How is fake news defined? “The word fake means not genuine—a forgery or a counterfeit. It PR and marketing pros now have to wrestle another source of social media noise, fake news. Here are PR tips to deal with this modern comms reality.
"31.01.2017 00:41:40" Timeline Photos Our CEO responds to the immigration ban. http://bit.ly/2kkRC0r
"29.01.2017 23:00:32" meltwater.com Social Media Recap: January It's been a busy month on social media. Many of our favorite social platforms have been finding ways to break the “fourth wall” and extend their reach into the real world. For PR pros this is an important step in connecting the dots between online and Social Media Recap: January: Many of our favorite social platforms have been finding ways to break the “fourth wall” and extend their reach into the real world.
"27.01.2017 19:00:01" meltwater.com [Infographic] Sundance Film Festival Two events at the beginning of the calendar year celebrate the movies, the announcement of Oscar nominees and the Sundance Film Festival in Park City, Utah. The Oscars celebrate the movies of the previous year and Sundance let's us peak at the features Infographic: 2017 Sundance Film Festival: see the premieres to look forward to, the documentaries to look out for, and the widening reach of VR technology.
"27.01.2017 15:00:25" forbes.com 10 CEOs Make Predictions for Marketers What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.
Marketers will begin focusing on PR tech: Sharam Fouladgar-Mercer, CEO, AirPR
We can't talk about What does 2017 have in store for marketing and PR? 10 CEOs outline trends in technology that will make a big impact on how we do our jobs and reach our customers.
"25.01.2017 15:00:34" forbes.com How Social Media Went from Exciting to Ingrained in Our Lives When social media first started to emerge in the mid-2000s as a popular way to connect online, marketers and consumers split into two camps. One camp boldly proclaimed that social media was the wave of the future. The other denounced social media as a fad How Social Media Went from Exciting to Ingrained in Our Lives: It's clear that social media has had and continues to have a substantial impact on our daily lives—and it's hard to imagine sites like Facebook ever going away, with more than 1 billion people
"24.01.2017 15:00:31" forbes.com How Millennials Are Changing Retail Patterns Retail moves at the speed of culture, which means players sometimes quickly come and go. This speed is hastened by new technology and the group of shoppers using it the most – millennials.
The millennial generation is the largest in U.S. history, and as How Millennials Are Changing Retail Patterns: Social interaction with brands is important, especially for millennials. They utilize social media in real time, posting photos of their whereabouts and purchases, affording retailers instant social traction
"22.01.2017 23:00:31" meltwater.com [Infographic] PR and Marketing Reporting: Keys to Capturing KPIs ... [Infographic] PR and Marketing Reporting: Keys to Capturing KPIs: The data you're gathering should map directly to business goals. If your media intelligence tool is gathering numbers as you go, you're way ahead of the curve.
"20.01.2017 20:00:00" business2community.com Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly It's the end of the month again, and every marketer knows what that means: end-of-month reporting. It feels like just yesterday we were knee-deep in numbers and charts and graphs trying to sort through the data and make sense of it all. Why is inbound It's getting close to the end of the month again, and every marketer knows what that means: end-of-month reporting. It feels like just yesterday we were knee-deep in numbers and charts. If you're wondering why it's even important, here are some tips on
"19.01.2017 19:00:30" meltwater.com 2016's Top Tweets (and What We Can Learn from Them for 2017) As January hits its stride, many of us are breathing a sigh of relief. But before we get comfy with 2017, it's worth taking a look back at last year's highest engaging tweets to help inform this year's social media strategy. There has to be something we 2016's Top Tweets (and What We Can Learn from Them for 2017)
"18.01.2017 15:00:29" business2community.com Social Media Don'ts: 6 Things We Are Still Getting Wrong It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our dining choices? I Social Media Don'ts: 6 Things We Are Still Getting Wrong
"17.01.2017 15:00:30" meltwater.com Successful Pitches to Journalists–Stories from the Trenches Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge.
These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who Successful Pitches to Journalists–Stories from the Trenches: These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. here's how to make sure your pitch stands out.
"16.01.2017 19:17:29" youtube.com My accidental Path to Philanthropy | Jorn Lyseggen | TEDxEustonSalon The Norwegian social entrepreneur Jorn Lyseggen started his talk at TEDxEustonSalon with this comment: “I have never been a tree hugger, and I've never been ... An accidental path to philanthropy? Watch as Meltwater founder and CEO, Jorn Lyseggen, shares and celebrates the vibrancy, diversity, and potential of Africa in his TedX talk. http://bit.ly/2iQML65 #Meltwater #OutsideInsight #MESTAfrica
"16.01.2017 11:50:37" Timeline Photos Spana in när Meltwaters grundare, Jörn Lyseggen, presenterar “My accidental Path to Philanthropy” på TEDx. Han berättar bland annat om bakgrunden till varför han startade upp en tech-skola i Afrika.
Se videon här: http://bit.ly/2jg86nw
"15.01.2017 23:00:19" meltwater.com 2016's Top PR Blog Posts What do our five most popular PR blog posts from 2016 tell us about the current state of the industry? Even just a quick glance shows that social media is at the top of everyone's minds—and to-do lists. But before you declare that it's an entirely new PR We just pulled the numbers on our most popular PR blog posts of 2016. Get a snapshot of what PR pros are thinking about these days, and catch up on anything you missed.
"13.01.2017 15:52:23" forbes.com Crawl With Analytics Before Running With Artificial Intelligence As we head into 2017, artificial intelligence (AI) is an emerging technology trend that is generating increasing buzz among business leaders of both start-ups and well-established companies. From virtual assistants to image recognition to self-driving Skilled people with both domain and data expertise are essential to implementing AI technology and will be counted on to maintain and improve AI systems over time.
"13.01.2017 14:10:02" Timeline Photos Den 25 januari kl. 13.00 anordnar vi på Meltwater ett webinar tillsammans med reklamombudsmannen Elisabeth Trotzig.
Temat denna gång är: "Reklam i sociala medier - vad gäller?". I vanlig ordning är webinaret kostnadsfritt.
Registrera dig idag via denna
"12.01.2017 20:00:28" business2community.com 40 Essential Social Media Marketing Statistics for 2017 As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017!
Social Media Demographic Statistics
1. 75% of male internet users are on Facebook as well as 83% of 40 Essential Social Media Marketing Statistics for 2017: As we start a new year, here is a look at the world of social media marketing statistics to help you create your annual social media plan!
"11.01.2017 15:00:25" forbes.com For Leaders: Your Step-by-Step 2017 Analytics Plan Acing analytics is not optional anymore. Managing by the numbers, using data to learn about your customers and how they are using your products is the only way to survive whether you are a series A start-up or a Fortune 100 blue chip company.
Yet, the For Leaders: Your Step-by-Step 2017 Analytics Plan to kick-off a year of better campaign measurement.
"10.01.2017 21:00:01" meltwater.com Best 3 UX Lessons and Trends of 2016 + 1 Bonus As digital marketing becomes more ubiquitous, it's important to understand the ways people interact with technology, especially as PR and marketing folks, we want people to interact with our technology, often. In order to calibrate PR and marketing Best 3 UX Lessons and Trends of 2016 + 1 Bonus
"09.01.2017 23:00:00" meltwater.com CES 2017 Product Launches: What Did Social Media Have to Say? [Infographic] If CES2017 this past week has taught us anything, it's that we want our homes smarter, our bath time more productive, our cars more interactive, and our wearables seamless. With so many gadgets on the conference hall floor, it was hard to wade through the CES 2017 Product Launches: What Did Social Media Have to Say? [Infographic]
"06.01.2017 16:22:15" linkedin.com Client Success Account Manager - Miami We are hiring in #Miami for an International Management Program!
If you want to work in an environment that is full of growth and excitement, please apply here:
Client Success Account Manager - http://bit.ly/2hO6Hae
Sales Consultant -
"05.01.2017 18:00:22" business2community.com 4 Brands Getting Content Marketing Right The majority of marketers have made content marketing a pillar of their marketing strategies, and for good reason. Brands can point to strong ROI after building their content strategies and many have been able to keep growing audiences engaged.
If you What does it take to get content marketing right? There are a lot of theories out there that try to answer this question. But not many examples.
"04.01.2017 16:00:16" business2community.com 5 PR and Social Media Resolutions for 2017 The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions It's the time of the year to assess what is working and what no longer serves you. Here are 5 PR and Social Media Resolutions to consider for 2017.
"03.01.2017 20:18:22" www.linkedin.com Client Success Account Manager - Miami We are hiring in #Miami for an International Management Program!
If you want to work in an environment that is full of growth and excitement, please apply here:
Client Success Account Manager - http://bit.ly/2hO6Hae
Sales Consultant -
"03.01.2017 15:00:26" meltwater.com When to use sponsored content Sponsored content is a hot topic right now. How does a savvy PR pro know when it's best to use paid content, and when to avoid it? First, it's important to understand that sponsored content is a subset of native advertising. Unlike native advertising – Looking for answers about the ins and outs of sponsored content in today's PR landscape? This is what you need to know.
"01.01.2017 23:00:14" meltwater.com Best 10 Web Design Trends of 2016 Design is constantly changing, succinctly captured in Heidi Klum's Project Runway catchphrase: "One day you're in, and the next day you're out." The world of web design is no exception, as an evolving practice human-computer interaction continues to be Best 10 Web Design Trends of 2016: this year companies ditched stock photography for collateral developed in-house. In doing this, they are creating websites that consistently reinforces their brand identity.
"29.12.2016 18:00:15" meltwater.com 3 Inspiring B2B Social Media Campaigns B2B companies often feel handicapped in their efforts to market on social media. Typically, they believe B2C companies have the upper hand because these companies have a greater opportunity to create visually interesting, compelling and sharable posts, Kylie Jenner, Donald Trump, and B2C companies aren't the only ones who have been having fun on social media this past year. Read about three inspiring B2B social media campaigns, and find out how they did it and the results they got.
"28.12.2016 15:00:12" meltwater.com Social Media Recap: December 2016 Kicking things off for December, a Five by Five report via Business Insider shows that social media remains the best outlet for a US product launch through the end of 2016. For brands that are on the fence, this news should help you plan your budgets for Social media remains the best outlet for a US product launch through the end of 2016. For brands that are on the fence, this news should help you plan your budgets for the new year.
"27.12.2016 16:01:13" meltwater.com Most Anticipated Movies of 2017 [Infographic] ... Most Anticipated Action Movies of 2017 [Infographic] created using OutsideInsight data
"23.12.2016 15:00:27" meltwater.com Enduring 2016 Team Building Activities Creating an inspiring, and productive work culture requires more incentives than a generous salary. 2016 Has brought challenges in doubling-down on creating meaningful connections with a diverse group of employees. When things feel discordant in the Enduring 2016 team building activities to unite a diverse workplace.
"23.12.2016 02:10:30" www.meltwater.com Social Sidekick 1/8-1/14: Social Holidays, Themes, and Noteworthy Events In the throes of the post-holiday blues, we find ourselves wishing that humans hibernated from January to the first thaw of spring. However, there's so much Are you ready for 2017 yet? Our #Social Sidekick can help! #socialcalendar c/o @hannahkoran http://bit.ly/2hiaiNj
"23.12.2016 01:10:36" Timeline Photos Make your vacation away from work, a vacation from #socialmedia. Put a calendar in place. http://bit.ly/2i7crbC #Tips c/o @SFerika
"22.12.2016 22:52:42" meltwater.com Raising Social Awareness: 2016's Top Instagram Hashtag Campaigns Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In advocacy, coming up with a catchy phrase, or the 2016 equivalent—a shareable hashtag—is old hat. And since nonprofits and advocacy organizations are plentiful in community, Raising Social Awareness: 2016's Top Instagram Hashtag Campaigns
"21.12.2016 15:00:29" meltwater.com 17 Marketing Trends To Watch Out For In 2017 December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year's performance. After all, if you're not paying attention to what has worked (or hasn't worked) over the past 17 Marketing Trends To Watch Out For In 2017: Think of ways to get readers to actively participate instead of passively consume.
"20.12.2016 18:15:52" Timeline Photos Getting your ducks in a row for the new year should include an editorial calendar for your social media. PR and marketing folks strategize for success in 2017 by planning now. http://bit.ly/2hWBGxl
"18.12.2016 23:00:19" meltwater.com 2016's Top 10 Infographics + 1 Bonus At Meltwater we have a saying, “Data is everywhere, we help you frame it.” An infographic is the best tool to display a lot of information in one image. Large amounts of data, statistics, facts, and figures can be distilled into an easily digestible 2016's Top 10 Infographics + 1 Bonus: The best infographics are ones where an enormous amount of data and figures have been distilled down into a large yet readable visual chart.
"16.12.2016 15:00:26" meltwater.com 5 Trendy New Marketing Skills to Add to Your Arsenal in 2017 2017's right around the corner. The past year has been a chaotic one for marketers; a trend that has no signs of letting up.
Many marketing professionals will have the opportunity to secure their place at their current company, grow their careers, or move 5 Trendy New Marketing Skills to Add to Your Arsenal in 2017
"15.12.2016 22:15:30" meltwater.com Predicting The Next Social Media Disruption When Facebook came on the scene, it changed the way we all approach social media. It set the standard for how social networks should proceed, and it quickly became the biggest player in the game.
Pinterest was another game changer. Soon after it arrived Considering you're reading this post on Facebook, you should have a pretty good sense of how social media has changed our lives both at work and at home. Where is next change brewing? And is there a way for you, as a communications professional, to get
"15.12.2016 19:52:28" emp.jobylon.com Sales Consultant - International Management Program Interested in working for a young, innovative and ambitious company on Miami Beach? Passionate about social media and what it can do for businesses today? Curious about a career in consultative sales with international opportunities? Then keep reading! We are hiring in Miami for an International Management Program!
If you want to work in an environment that is full of growth and excitement, please apply here: http://bit.ly/2hre4B2
"14.12.2016 15:00:21" meltwater.com 2016's Best Data Visualization Tools It's that time of year when analysts are busy with year-end reporting and our usual data crunching. While Meltwater provides a platform that's adept with PR and marketing campaign reporting, having an arsenal of tools to translate other marketing 2016's Best Data Visualization Tools
"13.12.2016 15:00:29" meltwater.com Mobile's Influence on Holiday Shoppers It is no secret; mobile's influence on shopping continues to grow and is directly influencing holiday shoppers and what they are purchasing. Mobile has created this new breed called super shoppers. Google defines super shoppers as “savvy mobile users who Mobile's Influence on Holiday Shoppers: keep these pointers in mind when carrying out your in-store holiday campaigns.
"11.12.2016 23:00:28" meltwater.com Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer marketing is also a valuable lever for not-for-profit and higher education organizations, especially when they inspire Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers
"09.12.2016 15:00:21" meltwater.com The Dangers of a Content Marketing Avalanche We've all been there. You're at a fancy restaurant trying to enjoy a meal, and you have an overly attentive waiter. He refills your water after you take one sip, clears your plate while you're still chewing the last bite, and barrages you with constant The Dangers of a Content Marketing Avalanche: You should experiment with the frequency that works for your prospects and customers, since many industries—and even individual customers—will have different benchmarks for what's “too much.”
"08.12.2016 19:33:26" meltwater.com Are LinkedIn Groups Experiencing A Crisis? After all of the changes LinkedIn has made to groups, it's no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same LinkedIn groups have been great for swapping war stories, asking for advice, and sharing insight. But are they overrun by marketing messages? And can we do something to help save them?
"07.12.2016 20:09:16" meltwater.com Share of Voice at Art Basel, Miami [Infographic] Have you considered debuting a new product at an art fair? Art fairs, we assume, are designed to bring attention to artists and galleries. But it turns out, PR and marketing folks are seeing an opportunity for much more. How do brands go about fitting Share of Voice at Art Basel in Miami Beach [Infographic]
"06.12.2016 15:00:22" meltwater.com Retaining Customers in the Age of Dying Brand Loyalty You've probably heard that it's cheaper to keep a current customer than to acquire a new one (which is true).
But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer Retaining Customers in the Age of Dying Brand Loyalty: Ensuring your brand stands head and tail above the competition in today's climate requires some planning.
"04.12.2016 23:00:11" meltwater.com B2B Branding: The What, Why, and How What is B2B branding? Is it just your logos and graphics? Or is it something more?
Branding is “the process of creating a unique name and image in a customer's mind.”
B2B buyers are busy. They have to make a lot of decisions throughout the day. And, most B2B Branding: The What, Why, and How: Get your brand name out in front of those that matter to your bottom line.
"02.12.2016 18:43:03" Toronto - Young Professionals Networking Toronto - Young Professionals Networking Meltwater cordially invites you to attend our young professionals networking event. Please join us for cocktails and hors d'oeuvres on December 13 from 7-9pm at the Hot House Restaurant & Bar (35 Church Street).
Don't miss the opportunity to network
"02.12.2016 15:00:15" meltwater.com SEO 101: Using Social Networking to Boost Website Traffic On its own, writing stellar content for your real estate site isn't going to make any money for you. You'll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every Social networking is a huge factor in making sure you get traffic to your site and more specifically, the right kind of traffic. People who are looking for you to solve their problems.
"01.12.2016 18:00:22" meltwater.com How to Engage Clients in Your B2B Public Relations Nothing improves B2B public relations like a happy customer's voice. Whether it's a recorded interview or a printed quote, it's another voice that speaks to your company's prowess.
Positive customer feedback translates into opportunities to boost your B2B How do you get happy customers engaged to the point where they are creating content on your behalf? Here are five great tips on turning your customer advocacy program into a PR win.
"30.11.2016 15:00:12" meltwater.com Know Your Options as a PR Consultant For those choosing to go into PR—and many are, with PR projected to be one of the top 10 occupations by 2022[i]—the career options are plentiful. PR pros can work for corporations, agencies, nonprofits, start-ups, or small businesses. They can specialize Know Your Options as a PR Consultant: choosing to go it alone or specialize in a specific PR vertical can be a challenge. We break down different types of PR consultants here.
"29.11.2016 15:00:13" meltwater.com November Social Media Recap Politics can be kryptonite for public relations, and this month anyone looking for news and advice on social media has been inundated with what might feel like a solid wall of politics-based news and analysis. Don't worry, we're here to help! Here is our November Social Media Recap: read about the features and functionality that affects your work as PR and marketing pros.
"28.11.2016 05:56:48" meltwater.com Black Friday's Retail Losers and Winners [Infographic] We're well into the holiday season, and in the States, Black Friday and its accompanying sales, long retail lines, busy parking lots, and new hot gadgets dominate both news and social media. But who were the winners and losers this Black Friday?
We put in Measuring Black Friday's Retail Losers and Winners [Infographic]
"25.11.2016 18:00:19" meltwater.com 10 Types of Visual Content That Go Viral It's easier than ever to create and share content.
In fact, we all create and share content regularly for both personal or business reasons. This simply means that there is a vast amount of professional and amateur content out there for everyone's We've all heard that your chances of getting someone's attention online goes up if you've got a great visual to accompany your message. Here are some tips on what works best: 10 Types of Visual Content That Go Viral
"25.11.2016 00:38:50" Timeline Photos We asked Twitter for one last slice of #OutsideInsight to cap off the holiday. Which was the favorite at your #Thanksgiving?
"25.11.2016 00:36:03" Timeline Photos We asked Twitter for last slice of #OutsideInsight to cap off the holiday. Which was the favorite at your #ThanksGiving?
"25.11.2016 00:27:11" Timeline Photos One last slice of #OutsideInsight to cap off your holiday meal.
"23.11.2016 15:00:12" meltwater.com The Value Of Lists In Your Brand's PR Strategy There are several major lists published each year to highlight the best and most highly regarded companies across the United States, and in specific regions; you know the ones- Forbes, Inc., Business Insider, Fortune.Source: By 1st Lt. Cecil W. Stoughton, The Value Of Lists In Your Brand's PR Strategy
"23.11.2016 11:35:48" Timeline Photos #Meltwater no #CampusNewMember Conectando com novas idéias e insights! @campussaopaulo
"23.11.2016 05:31:36" meltwater.com Bjork's PR Secrets and What You Can Learn from Her A primary aim of brands is to insert themselves into the lives of consumers, whether that is at home or work, the goal is to connect. Even if companies and their products/services aren't people, much fewer friends, the ability to connect consumers to Bjork's PR Secrets and What You Can Learn from Her
"20.11.2016 23:30:00" meltwater.com 5 Mistakes to Avoid in B2B Social Media Marketing In many aspects, social media has changed the way we live. We go to a new restaurant based on positive online reviews, interact with friends without the constraints of time or location, and can access a worldwide audience like never before. Here are a few Social media marketing is a balance between promoting brand awareness and not overwhelming your potential customers.
"18.11.2016 17:19:26" meltwater.com 4 Ways to Elevate Your Marketing with Great Content As marketers, we're always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one.
Last week, I had the opportunity to attend Vidyard's Video 4 Ways to Elevate Your Marketing with Great Content
"18.11.2016 13:14:58" Meltwater anordnade frukostseminarium tillsammans med @[572920677:2048:Per Schlingmann] AB. Varför vann Donald Trump det amerikanska presidentvalet? Meltwater anordnade frukostseminarium tillsammans med Per Schlingmann AB.
"17.11.2016 05:17:54" meltwater.com 3 Reasons to Get on the Mobile Marketing Bandwagon It's the rise of mobile marketing. As digital marketers, we hear about it almost daily. And for good reason:
Over 50% of searches are mobile (eMarketer)
87% of users access Facebook on a mobile device (Facebook)
60% of display media is on a mobile device Why optimize for mobile. Here's a freebie: Over 50% of searches are mobile. Read the article for a breakdown of what this could mean to your brand and how to get there.
"16.11.2016 15:00:25" meltwater.com How to Use Black Friday to Your Business' Advantage It's November, which for some people means the fall, harvest time and Thanksgiving are on their way, but to others, November means one thing: Black Friday shopping. If you've ever wondered where and when Black Friday began, here are some theories from How to Use Black Friday to Your Business' Advantage
"15.11.2016 15:00:22" meltwater.com 10 Podcasts to Jumpstart a Creative and Productive Day as a Newbie PR Pro We're always looking for ways to gain an edge in our work as PR and marketing pros. That's why listening to podcasts as a PR newbie, or intern can be a shortcut to gaining knowledge while commuting or running errands.
Here are ten podcasts that can open 10 Podcasts to Jumpstart a Creative and Productive Day as a Newbie PR Pro
"14.11.2016 02:55:21" meltwater.com Content On Steroids – Maximize the Value of Your B2B Content (Without Actually Writing More Content) With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them Content On Steroids – Maximize the Value of Your B2B Content (Without Actually Writing More Content)
"11.11.2016 15:00:13" meltwater.com 7 Social Media Marketing Trends That Will Dominate 2017 Every year, I make predictions about what the coming year's potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few 7 Social Media Marketing Trends That Will Dominate 2017
"11.11.2016 11:22:06" Outside Insights binnen de vastgoedsector
"10.11.2016 19:00:17" meltwater.com Co-opetition: Learning to Swim with the Sharks It's tempting to avoid any mention of competitors. For a long time, in fact, that was standard business practice, especially for PR pros. Organizations would keep a wary eye on every move their competitors made, but avoid talking to or about them in any Sometimes the best thing to do is to partner with your competitors. Co-opetition: Learning to Swim with the Sharks
"09.11.2016 15:00:14" meltwater.com 6 Ways PR and Content Marketing Can Swap Tactics for Success As a PR professional, you are spending your days tracking industry editorial trends, talking to journalists and editors about the content that their audiences want, and honing your pitches to obtain coverage or place contributed articles for your business 6 Ways PR and Content Marketing Can Swap Tactics for Success
"08.11.2016 15:00:19" meltwater.com 5 Things CEOs Don't Get About Influencer Marketing It probably comes as no surprise to you (or your CEO) that traditional banner ads have gotten increasingly ineffectual. According to Google, the average click-through rate (CTR) of display ads is now only around 0.06%, and 47% of online consumers now use Businesses need to find alternative strategies for getting exposure and traffic. So, influencer marketing could be what's needed in this advertising-wary culture.
"06.11.2016 23:30:12" meltwater.com PRSAICON and Content Marketing World Man-on-the-Street In the dance of influencer and brands, PR and marketing pros are the chaperones. Modern PR professionals build influencer relationships with journalists and media outlets, as well as with social media influencers, bloggers, and celebrities to broadcast We attend PRSAICON and Content Marketing World and ask questions about influencers and their place in our work.
"04.11.2016 14:00:12" meltwater.com What Does it Mean to Be a “Data-Driven” Content Team? How to Think Long-Term About the Impact of Your Content on Strategic Business Growth 57% —that's how far the average B2B buyer is through the purchase decision cycle before engaging a team member in sales. With nearly 60% of your customers engaging first with your content, then with your team, there's still only 88% of B2B marketers that What Does it Mean to Be a “Data-Driven” Content Team? How to Think Long-Term About the Impact of Your Content on Strategic Business Growth
"03.11.2016 19:08:04" meltwater.com 7 Ways You're Not Recognizing Your Brand's Influencers But Should Be You've built a great product and an authentic brand around it to match. You've started to see brand advocates give unsolicited testimonials, and creating content that reinforces your brand's positioning.
Good job! But how will you keep this momentum 7 Ways You're Not Recognizing Your Brand's Influencers But Should Be
"02.11.2016 14:00:13" meltwater.com YouTube End Screens Feature Now Available to All YouTube announced that it had added a new feature that lets you add a thumbnail overlay to the end of your videos to keep viewers engaged. The feature, called End Screens, will appear during the last 5 to 20 seconds of your video. Desktop users who want YouTube End Screens feature encourages further engagement by making it easier to ask viewers to keep on clicking on content.
"01.11.2016 14:00:13" meltwater.com Use Statistics to Engage Consumers Engage Consumers
Business people aren't the only ones who appreciate facts and figures. Consumers love them too. Here are three ways you can strengthen your marketing by throwing in some stats:
Quantify the Value of Your Product or Service
Step into your Use Statistics to Engage Consumers outlines all the reasons why customers like reading brand statistics since it helps define expectations of both the community and the product.
"30.10.2016 22:30:14" meltwater.com Crew of the USS Enterprise as PR and Marketing Pros What if the first time you meet colleagues at for your new comms position, it was to begin a five-year journey into space? That isn't the reality for most of us, but for the Starship Enterprise and it's crew, this was a reality. Well for us, the viewers Wondering into the realm of (fun) sci-fi fantasy, we recast the crew of the USS Enterprise as PR and marketing pros.
"28.10.2016 14:30:15" meltwater.com What Is a Good Marketing Strategy for New Product Development? Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these What Is a Good Marketing Strategy for New Product Development? Good marketing strategy for a new product begins with social listening and benchmarking competitors.
"27.10.2016 18:30:13" meltwater.com Social Media Recap: October 2016 NPR Shows Us How to Tweet Like a Human
Often PR pros become distracted by their quest for perfection on social media, worried that the slightest slip can create havoc for their clients. In some cases, that is true (the list of social media offenses that Changes to social media occur at a dizzying pace that's why we bring you updates and anecdotes in our monthly, Social Media Recap: October 2016 edition.
"26.10.2016 23:02:11" news.shack15.com Shack15 News The amount drug multinational Bayer paid for agritech company Monsanto, and the amount Chinese e-commerce giant Alibaba paid to take over US biometrics firm EyeVerify Excited to launch the Shack15 blog at http://news.shack15.com. Keep your eyes trained on it to read about all things data science, and find out about future events and collaborations.
"26.10.2016 14:30:16" meltwater.com Getting the 6 Elements of Persuasion Right Content that persuades a prospect to take additional action has six distinctive characteristics. It's no surprise that these features are common to the marketing process and your customer's journey:
Consumers and businesses alike wish to work Getting the 6 Elements of Persuasion Right, an excerpt from the Meltwater ebook: How to Map Your Content to Unpredictable Customer Journeys.
"25.10.2016 14:00:29" meltwater.com 15 Years of Media Intelligence Innovation Anniversaries remind us of who we are and where we've been. Ever since our founding at Shack15 in Oslo, we've strived to make software that's indispensable to PR and marketing pros. That was 15 years ago, and both media intelligence and the PR and 15 Years of Media Intelligence Innovation: Here's a timeline of where we've been and the ongoing evolution of the tools we create to make the work of PR and marketing pros easier.
"23.10.2016 22:30:13" meltwater.com Harness Your Inner Sherlock Holmes to Gain a Competitive Intelligence Advantage Attention, all business professionals who double as fans of a good detective story: Any lead detective worth his or her salt first attacks the case by compiling an exhaustive amount of evidence from witnesses and documents.
But this information alone Harness your inner sleuth to accumulate the best possible business intelligence and utilize it to your competitive advantage within your industry.
"21.10.2016 16:17:08" meltwater.com 7 Creative Content Marketing Strategies That Are Absolutely Crushing It The Nobel Prize isn't won with a single flash of insight. Those who have achieved it had to experiment with new ideas over time.
The same is true for content marketing. You can have a handful of really great ideas, but it takes experimentation to set you Experimenting with content marketing strategies can elevate you and your brand. Try these seven approaches to producing content to crush it in the digital world.
"20.10.2016 19:09:00" meltwater.com Three Lessons Marketers Can Learn from College Social Media Successes With the school year underway and before traditional college rankings are delivered en masse, there's a new metric that prospective students are considering before casting their applications next fall: Which schools have the highest grades on Twitter? But At a time when the world's leading brands put millions of dollars into improving their marketing strategies, a university's social media score is no longer something to be ignored.
"20.10.2016 14:00:00" meltwater.com Sidekick 10/30-11/5 — Meltwater Do the Monster Mash! Your Social Sidekick for the week of Halloween is here.
"19.10.2016 17:54:41" meltwater.com The Top 10 Trends Driving Marketing In 2017 Visibility is one aspect of marketing that won't change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don't have a crystal ball, but I do have some informed ideas about what How do you stay focused, create conversations, and increase conversions? Get some ideas from the Top 10 Trends Driving Marketing In 2017.
"18.10.2016 16:39:20" meltwater.com 50 Metrics To Measure Your Content Marketing Campaign The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you're doing the right things? How do you Documenting the success of your marketing programs can be as challenging as crafting the content, here are 50 Metrics To Measure Your Content Marketing Campaign.
"17.10.2016 08:37:21" Business Breakfast in Gothenburg
"16.10.2016 22:30:13" meltwater.com Measuring Every Aspect of PR's Impact—Even Press Releases You put a lot of work into crafting your press release. You hope it will become the source material for profiles and reviews of your brand. But the question about the effectiveness of a press release and who may be reading it (is anyone?) can be Track insights and statistics of your press release—as well as associated topics and keywords— using Meltwater Impact.
"14.10.2016 14:00:14" meltwater.com 5 Characteristics of Effective Content Strategies Everyone's creating swarms of content, but how effective is it? In a recent study, marketing intelligence SaaS Beckon found that only 5% of branded content garners 90% of all engagement. That means a very small fraction of your content is doing the lion's Only 5% of branded content garners 90% of all engagement, according to Beckon. Ensure that your golden 5% has a chance of increasing to 10 or 15 using these highly effective content strategies.
"13.10.2016 19:00:25" meltwater.com 5 Important Changes to the B2B PR Rule Book, and Why It Matters It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Have you been changing with them? Find out how the new rules of PR affect your B2B company.
The ins and outs of a B2B public relations strategy have evolved, "Content marketing allows B2Bs to connect with their target audience while establishing their expertise." –Jonathan Gebauer
"13.10.2016 14:01:11" meltwater.com Sidekick 10.23-10/29 The third week of October is shaping up to be a spooky one: Halloween is just around the corner and your Social Sidekick has all the birthday dates and hashtags that you need to know. Trick or Tweet! Here's your Social Sidekick for 10/23-10/29.
"12.10.2016 14:00:28" meltwater.com Influencer Marketing: Social Media Participation Tips Sharing on social media in support of your company or brand can halt even the bravest executives in their tracks. Here are some pointers to get you started on the right path to participating on social media, your first stop on the road to being an Start your influencer marketing program off right using these social media tips.
"11.10.2016 14:00:15" meltwater.com PR Tips: Leveraging AI and the IOT Are you ready for 360°/365, tech and AI-enhanced, digital-first PR?
The future of PR is here, and it may be driven by inanimate objects, bots, and artificial intelligence technologies. Already companies like Pernod Ricard UK (Malibu Rum, Absolut Vodka) In an age of VR and AI, your brand needs a no-boundaries approach to PR that allows your news to be triggered by location, event, proximity, voice, gathering place, and product launch.
"10.10.2016 16:36:14" social.techcrunch.com These chatbots want to help you manage your money Can a chatbot help you manage your money? Three London-based fintech startups are betting on the answer being yes and have jumped aboard the messaging gravy.. Learn more about SHACK 15 friend Plum today in TechCrunch!
"09.10.2016 22:30:13" meltwater.com But I Have Nothing To Share: The Clueless Marketer's Guide to Repurposing Content Is there any simpler pleasure than finding a forgotten $20 bill in the pocket of last winter's coat? Although occasionally it may seem like there's nothing to post, sometimes the perfect piece of social media content (like that cute sweater you packed Feel like you have nothing to share? Try dressing up old content with a little help from Cher Horwtiz.
"07.10.2016 18:59:15" meltwater.com Understanding Your Industry as a PR Newbie or Intern The cornerstone of being a successful PR pro or marketer is understanding your market. Any good practitioner will tell you that the ability to collect valuable data and turn it into actionable insights is critical to success. Too many buzzwords in one Dazzle your boss and earn a seat at the table by taking the time to understand the industry before your new comms position begins.
"06.10.2016 19:30:11" meltwater.com Hashtags for Health: Successful Social Media Campaigns Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter social media campaigns embrace integration. When a campaign is so successful that it makes a difference for its cause, seeing it from the outside can From #WorldHeartDay to #Movember, how health-related initiatives increase awareness (and engagement) using social media.
"06.10.2016 14:00:00" meltwater.com Sidekick 10/16-10/22 — Meltwater The Rocky Horror Picture Show sashays back to live television this week, as does Project Runway, Jane The Virgin, and the next presidential debate. So turn on the tube and settle in, because social media is about to get colorful. Let's do the time-warp again. The freshest Social Sidekick is just a jump to the left and a step to the right away.
"05.10.2016 16:40:02" meltwater.com 10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR Seeing another's perspective is an important skill we need to nurture as PR professionals. Getting that information about the world around us, whether that helps us to expand our views or learn more about industries that we work in, is necessary. But, You can't spell @NPR without #PR. Jumpstart your morning commute by listening to our favorite PR and marketing podcasts, including @Freakonomics, @NPRCodeSwitch and more.
"04.10.2016 18:52:37" meltwater.com Get More out of Event Evaluation As PR professionals we work hard planning events. When it goes well—the days, weeks, and months of work—are all worth it. We're like the most badass music conductor with an orchestra of spreadsheets, phone calls, lists, emails, contracts, and site Get more out of event evaluation with tips from the NHL World Cup.
"04.10.2016 14:30:21" meltwater.com Inbound Marketing Prerequisites to a Successful Program For several years now, Inbound Marketing has taken the helm as our most talked about strategy for driving interest and leads. Why? Because it works!
This is how we built up our own demand and lead gen efforts. Content driven inbound marketing is a proven Inbound Marketing Prerequisites to a Successful Program
"03.10.2016 16:59:33" meltwater.com 9 Elements Successful Influencer Marketing Agreements Contain You've identified the right influencers to help spread the word about your new product. They've been briefed, terms of payment have been agreed to, and you're feeling good about making a big splash.
But then launch day comes and goes, and you're not 9 Elements Successful Influencer Marketing Agreements Contain—Don't forget these 9 things when detailing your scope of work with your influencer.
"30.09.2016 16:02:36" meltwater.com 5 Tips (+1 Bonus) for Addressing a Crisis Getting ahead of a crisis might mean that you're the first to publicize it. When a Southwest Airlines flight to LaGuardia Airport in New York skidded on the runway and landed nose first, the airline posted news of the accident on Twitter and Facebook The best way to deal with a crisis is to prepare well before one hits. Make sure you have the resources you need, in anticipation of not needing them. (But being ready, in case you do.)
"29.09.2016 19:53:34" meltwater.com Social Media Recap: September 2016 Twitter drops and gives you 23 (extra characters)
Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC
— Twitter (@twitter) September 19, Too busy to catch up on recent algorithm updates? No worries—we rounded up the latest in social media news from September for you to read all in one place.
"29.09.2016 14:00:01" meltwater.com Sidekick 10/9-10/15 — Meltwater Netflix debuts both the new Christopher Guest movie and a new Justin Timberlake documentary, HBO launches SJP's new series Divorce, and the country prepares for a new POTUS with the latest debate. It's out with the old and in with the new Social Sidekick for the week of 10/9-10/15.
"28.09.2016 22:35:07" crainsnewyork.com Crain's unveils the 100 Best Places to Work in New York City in 2016 This year's alphabetical list of Best Places to Work. Check back Dec. 2 for the numerical rankings Thank you to Crain's New York Business for naming us as one of the 100 Best Places to Work in NYC! We're in great company in the Big Apple.
"28.09.2016 14:30:15" meltwater.com Parton Me: 9 Social Media Lessons to Learn from Dolly Sublime lyrics and bedazzled jackets aren't the only things sharp about Dolly Parton. The Tennessee songbird is every bit a savvy businesswoman as she is a legendary performer—and an actor, amusement park developer, dinner show theater owner, and Social media managers: y'all could learn a lot from Dolly Parton.
"27.09.2016 19:35:53" meltwater.com Why and How Brands Can Use Instagram Stories Snapchat Stories have been a big success since they came on the scene in 2013 and the feature's helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we've got Instagram Stories. Sounds Becoming an Instagram pro and understanding the wealth of functionality the platform provides to brands is necessary for today's PR and marketing professionals.
"26.09.2016 23:16:37" meltwater.com Finding the Right Influencers to Partner with Your Brand It's clear that finding the right influencer is not simply about finding the people with the highest number of followers on Twitter, YouTube, or some other social network. So what do you look for? Research by influencer marketing platform Traackr found According to Traackr, 3 percent of people generate 90 percent of the impact online. Here's how to find the right influencers to partner with your brand.
"23.09.2016 14:30:25" meltwater.com 5 Hot Areas For B2B Marketing If you are a B2B marketer, gone are the days when you hammered prospects with outbound email and telemarketing campaigns designed to prompt their interest in your products and services. Today's savvy buyers hunt down their own information with search and B2B marketers anticipate the biggest budget increase this year. Here at the 5 hottest areas where they are focusing their attention (and money).
"22.09.2016 19:00:16" meltwater.com Drive Massive Growth with Human Machine Customer Insights Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG.
And, the problem is very real. Again, according to BCG:
Consumer-facing companies in developed economies Customer insights can drive massive growth—but requires resources (staff, training, tools) and a commitment from the highest levels within the organization to be effective.
"22.09.2016 19:00:00" Business Breakfast with Karin af Klintberg
"22.09.2016 19:00:00" Business Breakfast with Karin af Klintberg
"22.09.2016 19:00:00" #OutsideInsight with Karin af Klintberg
"22.09.2016 14:00:00" meltwater.com Social Sidekick 10/2-10/8 The final weeks of election season heat up as the vice presidential nominees duke it out on national television on 10/3. Is your content calendar ready to rumble? Social Sidekick will help you bring you social content A-game.
"21.09.2016 17:09:09" meltwater.com 5 Viral Tweets from the Fast Food Industry A viral conversation is like lightning. You don't know where it'll strike, and it rarely strikes in the same place twice. If you want to capture it, your gear needs to be optimized and ready to shoot, because it's not a subject that's going to stop and The top 5 fast food industry posts of 2016 thus far, featuring Chipotle, Jack in the Box, Chick-fil-A, KFC and Starbucks.
"20.09.2016 17:10:37" meltwater.com B2C Marketing Best Practices with Influencers When it comes to B2C Marketing, consumers own the conversation—and they're adding to it at a prolific pace. To illustrate, over 1 billion pieces of consumer content are shared on Facebook alone every single day.
In order to be successful as a marketer, 61% of consumers say they are influenced by custom marketing content. Use these top B2C best practices to make sure your message gets across.
"18.09.2016 22:30:17" meltwater.com Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer? New York Fashion Week is dominating media and social platforms this week. Whether you're on Twitter, Instagram, Facebook, or SnapChat, it'd be hard to miss the photos and videos surrounding actors, models, musicians, and designers as they attend fashion Here are the top #NYFW trends brands should pay attention to as fashion designers shift to in-season runway shows and “see-now, buy-now” strategies.
"16.09.2016 22:37:07" meltwater.com Hashtags and PR: Steer (and Stir) the Convesation Trending Is a Verb
The ability to steer conversations is part of the branding that consumer's experience. If social media is now an index of trends, hashtags tell us what's hot and what's not.
From their very beginning, hashtags have been about grouping How do fast food brands like Starbucks steer (and stir) the conversation on social meida? We explore the importance of hashtags for PR.
"16.09.2016 16:54:45" How Do You Recognize Influencers? We're already feeling nostalgic for Content Marketing World, so in honor of #FBF we're sharing more #OutsideInsight from Maureen Jann of Point It - Digital Marketing Agency.
"15.09.2016 14:00:01" meltwater.com Sidekick 9/25-10/1 Usher in autumn with a slew of events, including a slew of television premieres, health-related holidays, and (most importantly) Drink a Beer Day. Football, pumpkin spice, and everything nice: that's what this week's Social Sidekick is made of.
"15.09.2016 01:08:12" meltwater.com Successful Marketers Always Play the Long Game Tim Ferris, in my opinion, has one of the best podcasts on the planet. In episode #177 he interviewed one of my favorite people in the world, Seth Godin. In this episode, Seth shared some of his thoughts on marketing and how we all need to think small to Slow and steady wins the marketing long game—just look at Apple.
"13.09.2016 15:00:00" learn.meltwater.com Webinar: Measuring success: Best practices in media monitoring, tracking and reporting In today's data-driven world, effectively communicating results is often the key more staff and resources. Join us for a webinar tomorrow with webinar David Houston, Area Director of Meltwater, and Peter Bracke, Communications Director at UCLA, will
"13.09.2016 14:30:22" meltwater.com Develop A Content Marketing Culture Across Your Entire Organization Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process, and workflow. Creating documents with key stakeholders within the organization will validate executive What comes first: the content or the campaign idea? Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process, and workflow.
"12.09.2016 19:26:25" How Do You Define An Influencer? How do you define an influencer? We asked Andy Crestodina, co-founder of Orbit Media. Stay tuned for more from #CMWorld—and check out our Communication Pro's Guide to Influencer Marketing ebook: http://bit.ly/2ccQqa4
"11.09.2016 22:30:15" meltwater.com 6 Brands Winning at User-Generated Content Brands are always searching for and creating new, engaging content to share with followers and customers on social media, their website, and other mediums. But constant product promotion gets old really fast, and content unrelated to a business is only 6 Brands Winning at User-Generated Content: User-generated content adds originality to a company's marketing strategy, making it seem less like marketing and more experiential for consumers – which ultimately leads to higher engagement.
"09.09.2016 16:04:28" meltwater.com Editorial or Advertising?: Native Ads and Disclosure Google's ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background Editorial or Advertising? When investing in native advertising, in the name of transparency and trust, ads need to distinguish themselves from editorial content.
"09.09.2016 13:00:00" How Do You Define Influence? How do you define influence? We got some #OutsideInsight from Michael Brenner, CEO of Marketing Insider Group. We'll be sharing more from #CMWorld over the weekend, so stay tuned!
"08.09.2016 21:30:59" meltwater.com How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm For each significant purchase decision they make, Google research found the average shopper used 10.4 sources of information to make a decision in 2011—a number that nearly doubled from 5.3 sources in a one-year span. And most of that information is not How should marketers *really* measure influence? We ask a dozen PR pros design their ideal algorithm.
"08.09.2016 15:50:49" How do you identify an influencer? How do you recognize influencers? We asked Monica Wagner of the Content Marketing Institute. Stay tuned for more from #CMWorld—and check out our Communication Pro's Guide to Influencer Marketing ebook: http://bit.ly/2ccQqa4
"08.09.2016 10:45:00" meltwater.com Sidekick 9/18-9/24 — Meltwater Sign up now to get Sidekick sent straight to your inbox so you can rake in the likes and mentions from social media holidays all season long. Foliage isn't the only thing piling up in September. Fall headfirst into autumn events like International Emmy Awards, a new Bruce Springsteen album (as well as the Boss' birthday), and autumn television premieres.
"07.09.2016 20:24:35" How would you define an influencer? How would you define an influencer? We asked Guillaume Decugis, CEO of Scoop.it. Stay tuned for more #OutsideInsight from Content Marketing World.
"06.09.2016 14:52:11" meltwater.com How to be a Guest Blogger on 10 Popular Websites Becoming a guest contributor on a popular website is a great way to build your personal brand. Publications are always looking for new contributors and guest bloggers. However, pitching proposals and becoming a guest contributor at popular websites can be We scoured top marketing and PR websites for their submission guidelines and instructions on how to be a guest contributor.
"02.09.2016 14:00:21" meltwater.com Prepare for PR Crisis with These 6 Tactics Preparing for a PR crisis requires getting out of the mindset that keeps us busy executing and measuring our tactical goals. Just because we have a social media manager who can push a message out in 140 characters or less several times a day doesn't mean Prepare now for PR crisis so you'll be ready for, if, when, and to what degree it may impact your company and brand.
"01.09.2016 15:00:22" meltwater.com The Modern CMO: Ways to Overcome Brand Measurement Challenges Today's marketers are under more pressure than ever to measure performance and quantify the impact of their efforts on business outcomes. For direct response marketers, this accountability isn't new – for years, they have been obligated to meet critical Modern CMOs attempt to measure metrics such as “engagement,” which is something difficult to quantify. Here we examine trackable metrics.
"01.09.2016 14:00:00" meltwater.com Sidekick 9/11-9/17 — Meltwater Subscribe to get Social Sidekick sent straight to your inbox so you have all the latest information at your fingertips each Thursday morning. We're paying tribute to Gene Wilder this Roald Dahl Day. Plan ahead for other upcoming holidays on this week's Social Sidekick.
"31.08.2016 22:15:10" meltwater.com Social Media Marketing Statistics Highlight the Importance of Trustworthy Engagement The role of social media manager is often relegated to junior staff. If you're considering hiring one, ask yourself if you want to trust such an important piece of your marketing strategy and a full range of consumer touch points to someone with little You're already sharing on social media. Isn't it time to make those relationships more engaged?
"31.08.2016 02:50:12" meltwater.com 25+ Conversation Starters with the Speakers of Content Marketing World Ann Handley's got the inside scoop from Denmark on LEGOs, Joe Pulizzi wants marketers to get in or get out, Michael Brenner prefers to digest content while sitting down, Chad Pollitt wants everyone to know that marketing will not solve sales problems, A little levity, sarcasm, and rock solid intel from #CMWorld thought leaders to get you ready for Content Marketing World. See you in Cleveland!
"28.08.2016 22:30:16" meltwater.com PR Outreach: Learning from Chipotle's Crisis Introduce the Issue
A crisis isn't the only high-stakes situation in which your pitch simply has to hit the mark. Are you launching a new product? Did you bring aboard a high-profile executive? If a journalist opens an email with a compelling subject, but Learn these PR outreach targeting tips from Chipotle's PR crisis.
"26.08.2016 16:59:38" meltwater.com Conference Ready So, professional conference season is upon us! Once you've decided to go to the event and have your travel set, what do you do to get yourself ready?
Meltwater is heading to a few conferences in the next few months, including PRSA and CMWorld. (If you're Plan coverage and social listening before, during, and after a conference to maximize your networking experience.
"26.08.2016 05:37:01" Timeline Photos Find out why we're among the Great Place to Work Australia's 50 Best Places to Work #AUG31 #50BPTW16 #GPTWAU
"25.08.2016 19:54:57" Happy Birthday, Meltwater Hong Kong! Happy 10th anniversary to our Hong Kong office! Thank you to all who helped us celebrate. Watch our video recap to relive all the fun and hear our CEO Jørn Lyseggen's vision for data science in the coming decade.
"25.08.2016 15:00:16" meltwater.com Goldfish Have Longer Attention Spans Than We Do: How 4 Brands Engage Their Audience on Social Media Brands have a better chance of keeping the attention of a goldfish than their targeted consumer.
Our minds are being constantly bombarded by messaging from brands and social media. The 24-hour news cycle, “reality TV”, political candidates and pundits, Learn how brands like Dove, CVS, and Nike consistently deliver consumable, valuable information that gets—and holds—their audience's attention.
"25.08.2016 14:00:00" meltwater.com Sidekick 9/4-9/10 — Meltwater NFL football makes its triumphant return, as does New York Fashion Week and the Toronto Film Festival. Put away the white denim and break out the cozy sweaters. Labor Day weekend marks the unofficial end of summer, but don't worry—'tis the season for interesting content.
"24.08.2016 17:47:57" meltwater.com 5 Content Marketing Dimensions for the Customer Journey Companies are spending an inordinate amount of time crafting and promoting content for prospects and customers. As content marketers, we often underestimate the cost of the content we're producing and undervalue the cost of content that we syndicate. Content marketing expert Douglas Karr throws down knowledge to prepare you for the 5 dimensions of the customer journey.
"23.08.2016 23:28:53" meltwater.com Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags often are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics Launching a hashtag in support of your brand should be a key part of your publicity playbook.
"23.08.2016 15:30:00" learn.meltwater.com Webinar: Don't Let Your Brand Be Crisis Accidents happen. When your brand is in crisis, it's easy to shut down and not respond—and nowadays, no response is the wrong response. Tune in tomorrow at 11 PST for a webinar that will prepare your social media and PR teams for when catastrophe
"22.08.2016 18:33:58" meltwater.com How to Turn Your Employees into LinkedIn Content Superstars A B2B client approached us last week with a problem we've heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.”
So many Talk to employees about your content distribution program in terms of Simon Sinek's Golden Circle: first why, then how, and finally what.
"19.08.2016 20:53:28" meltwater.com 5 Reasons Why Listening To Your PR Team Could Save Your Company's Image Your PR team will spend much of its time on social media monitoring your image and brand name. The average business will spend 11% of their budget on social media marketing alone this year. The power of PR has the potential to completely reinvent your Listen to your PR team—or risk ruining your brand's reputation.
"19.08.2016 17:23:41" Timeline Photos Celebrated astrophysicist Neil deGrasse Tyson trendjacks Coca-Cola's Olympic hashtag—and enjoys greater success than the brand itself. Read our report on the real ROI of Rio 2016 sponsorships: http://bit.ly/2bDodZm
"19.08.2016 00:08:48" meltwater.com Word of Mouth Marketing Is Important: This is Why Influence, referral, and social media marketing are not synonymous, but they are all key aspects of an old marketing standby, word-of-mouth marketing (WOMM).
How does it fit together?
WOMM is virtually indistinguishable from organic word-of-mouth, it Getting the word out through influencer, referral, and social media marketing are essential aspects of any modern day marketing program. If activated and honed, WOMM will bring the numbers you need, and eventually, some of those eyeballs will be the right
"18.08.2016 18:15:10" learn.meltwater.com Webinar: How to Effectively Benchmark Data in the Public Sector At a loss on how to remain transparent while managing public relations in the public sector? Pick the brains of winning communications departments such as National Oceanic and Atmospheric Administration (NOAA), National Transportation Safety Board and the
"18.08.2016 14:00:00" meltwater.com Sidekick 8/28-9/3 — Meltwater Sing it with us: Do you remember the/ content for week one of September/ Kanye calls everyone at the VMA pretenders/ while social media is Tweeting away. The Video Music Awards, Burning Man, and the US Open Tennis Championships, oh my!
"18.08.2016 05:49:22" Timeline Photos We're excited to be among the @gptw_australia 50 Best Places to Work. Find out why #AUG31 #50BPTW16 #GPTWAU
"18.08.2016 03:21:52" Timeline Photos We're excited to be among the @gptw_australia 50 Best Places
to Work. Find out why #AUG31 #50BPTW16 #GPTWAU
"17.08.2016 18:15:18" meltwater.com Sponsoring All the Feels: Olympic Sponsors and the Impact They've Made The Olympic Games represent the pinnacle of human achievement, bringing cultures and nations together to celebrate the mind-boggling limits of our physiology. But there's always another competition in parallel, one that can't be measured by timekeepers Is it worth becoming an Olympic sponsor? We use #OutsideInsight to find out.
"16.08.2016 16:07:12" meltwater.com How Marketers Create and Consume Content [Infographic] A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we can learn a lot just by looking at our own behavior during our own See the the gap between marketers' buying practices and their marketing practices come to life in this animated infographic.
"15.08.2016 18:12:56" meltwater.com Use Statistics for a Smart Marketing Plan In today's digital workplace, the explosion of data and the introduction of better work tools means that more and more employees have added “business analyst” to their job description. Marketers are no exception. In fact, according to a recent study by Use Statistics for a Smart Marketing Plan: A recent study by Adobe, 76% of marketers agreed that they need to become more data-focused to succeed. Here, Jack Flynn shares where to start.
"12.08.2016 20:52:04" SHACK 15 A huge welcome to our new Community Manager Sam Jervier here at SHACK15! If you're in the Shack say hi! #datascience #coworking #shoreditch #tech #entrepreneurship #london Welcome to the SHACK 15 team, Sam! We're excited to (co)work with you.
"12.08.2016 20:37:31" meltwater.com Do Wacky Foods Like Burger King's Whopperrito Help The Bottom Line—Or Is It A Cry For Help? Stop me if you've heard this: from Monday, Burger King will be selling, for a limited time, its Whopperrito, a burrito that features a Whopper burger, seasoned with Tex-Mex, as its main filling.
I'm betting most people, if not everyone reading this, has The media and the public hanker for novelty fast food menu items, whether or not they actually improve the bottom line.
"12.08.2016 01:38:35" meltwater.com Olympic Surprises: Who Is in the Know and How We Can Be Too Will Simone Biles will be the first woman to win 5 gold medals at the same Olympics? Given that those of us who only follow gymnastics as part of the Olympics haven't heard of her until now, we're also asking, who is she?
As an Olympics fan, going into Although it may seem like Simone Biles came out of nowhere, athletes are not Cinderellas. Mainstream America might have known Simone Biles' name before the Olympics if only we were *really* listening.
"12.08.2016 00:18:55" Timeline Photos We're among the @GPTW_Australia 50 Best Places to Work.
Find out why #AUG31 #50BPTW16 #GPTWAU
"11.08.2016 21:42:59" eventscribe.com Media Intelligence: Build Business 2016 Friday, August 1212:30 PM - 12:50 PM
Speaker: Victoria Caldwell, Client Aquisition Manager @Meltwater Attention, #smpsbb16 attendees! Join us tomorrow at 12:30 to learn how media intelligence can bring your marketing, communications, and business development efforts to the next level.
"11.08.2016 14:00:00" meltwater.com Sidekick 8/21-8/27 — Meltwater Holy spumoni! The third week of August brings the end of the Olympics, Women's Equality Day, and Senior Citizen's Day. Is your social content ready for the dog days of summer?
"10.08.2016 22:09:33" meltwater.com The Boolean Touch In order to surface the coverage you're looking for about your brand, your competitors, and your industry as a whole, you can start off by running basic searches using keywords. Check out the upper left for related keywords that you might have Overwhelmed by search terms and keywords? We break Boolean down into easy-to-follow steps.
"09.08.2016 20:33:03" meltwater.com YouTube Proves the $ Value of Being Authentic The toppling of traditional media started many years ago. After all, why spend $1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an 63% of those surveyed buy from authentic brands over competitors that hide their true selves. It's time to get real with your marketing efforts.
"07.08.2016 22:30:12" meltwater.com Social Media Is More Than a Retweet When we're knee-deep in planning our social campaigns or building up our influencer relationships, it's easy to forget how new the everyday tools we use are. LinkedIn was founded in 2002, but didn't release its publisher platform for article sharing until When you're building a digital campaign, instead of counting retweets, follows, and comments, learn how to measure business outcomes.
"05.08.2016 14:00:16" meltwater.com Competing for PR Victory: Fashion at the Summer Olympics On August 5th more than 10,000 athletes, representing more than 200 member nations, will compete in 42 sports in 306 events over the course of 19 days. All with the hope of winning one of 2102 gold, silver, or bronze Olympic medals. It's the jobs of Athletes aren't the only ones competing at the Olympics. Designers the world over want to dress national teams as they vie for the ultimate accessory: gold.
"04.08.2016 14:00:20" meltwater.com Instagram Stories Sends A Clear Message To Digital Marketers Instagram took aim at Snapchat with the launch of its Stories platform, which allows users to post photos and videos that disappear after 24 hours. The news should light a fire under brands that have yet to embrace 'ephemeral marketing'.
As Instagram has The rise of Snapchat, and now Instagram Stories, is a prime example of a shift that today's audiences crave authenticity from brands.
"04.08.2016 14:00:00" meltwater.com Sidekick August 14-August 20 This week is the bee's knees! From World Honeybee Day to Soft Serve Ice Cream Day to Lemon Meringue Day, the middle of August is looking pretty sweet. Howev Are you ready for Rio 2016 or rocking out for Outside Lands Music Festival? Plan ahead to include upcoming events and trending topics in your content calendar with the help of Social Sidekick.
"03.08.2016 20:33:39" newfoodeconomy.com When E. coli outbreaks go viral | New Food Economy Both Chipotle and Costco sickened customers last year. A new report compares the unequal fallout in media coverage and mentions Thank you to The New Food Economy for featuring our fast food industry report in their investigation into the PR repercussions of E.coli outbreaks.
"03.08.2016 15:16:19" meltwater.com Data-Driven Storytelling: Looking at an Entire Industry Meltwater media monitoring listens to over 30 million conversations a day across social media and news, from small-town publications covering bake sales to national coverage of politics and even global events like Brexit. What trends can we uncover? What Learn out how we use #OutsideInsight to uncover data-driven trends in our first Industry Report.
"02.08.2016 18:00:20" meltwater.com Social Media and PR: Insights from the Ice Bucket Challenge on Creating Lasting Impact It has been two years since the Ice Bucket Challenge flooded Facebook with videos of people dousing their heads in buckets of freezing water. In the summer of 2014, these videos started going viral, and soon we all discovered that they were part of a How The ALS Association created social media and PR impact that long outlasted buckets of ice. #EveryDropAddsUp
"02.08.2016 14:00:19" meltwater.com Master Instagram Marketing: Learn How to Use the Latest Updates to Your Advantage Instagram continues to grow as a powerhouse in social media marketing. Having recently hit 500 million monthly—and 300 million daily—active users, the platform is ripe with potential customers.
The case for Instagram marketing beyond the high number of Beyond the high number of daily users, 300 million, Instagram's value as a marketing tool is due to the platform's engagement. Let Jenn's Trends teach you how to use the latest updates to your advantage.
"01.08.2016 20:17:50" meltwater.com Supercharge Your Marketing with Statistics Constant bombardment of marketing messages means grabbing the attention of an intended audience is an increasingly difficult task. So, how do you captivate and appeal to those with an elusive attention span?
Supercharge your marketing with statistics and Break through the noise with data. Get your messages read by supercharging your marketing with statistics!
"29.07.2016 18:23:13" meltwater.com What Are Brand Ambassadors and Why Are They Important? Over the past few years, methods of reaching the target audience have changed significantly. While the marketers would probably prefer to hold to the times when TV commercials were most effective, the majority of people are getting used to new channels of Brand ambassadors should be a key component of your marketing strategy to convert potential customers into evangelists.
"29.07.2016 17:50:20" themuse.com The Muse brings you inside the office of Meltwater Explore Meltwater careers, find out what it's like to work at the New York City Metro Area office, in addition to jobs that the company is hiring for. Want to join our growing team? Learn more about #MeltwaterLife over on The Muse.
"29.07.2016 17:31:08" SHACK 15 Happy Friday all!! :)
July has been a special month for us as we officially launched SHACK15 in an exclusive event that brought together the biggest and the brightest in the local Data Science community - from Google DeepMind, to Wired UK, to Sparrho, Congratulations to our coworking friends at SHACK 15 on their official launch! Follow them for the latest in data science.
"28.07.2016 20:35:08" alanizmarketing.com Meltwater Review: New Platform | Alaniz Meltwater makes it possible to easily track news based on search criteria, receive alerts, build media lists, and distribute press releases. Curious about #OutsideInsight can improve your marketing and PR strategy? Check out Alaniz Marketing's review!
"28.07.2016 18:42:19" meltwater.com Instagram Marketing: The Sky's the Limit — Meltwater The Goldmine That Is Instagram Marketing
Instagram marketing is becoming increasingly important for many brands, especially those in highly visual industries, such as retailers, restaurants, entertainment, and travel companies. The channel has seen Let Instagram take your brand identity and marketing to the next level.
"28.07.2016 14:00:00" meltwater.com Social Sidekick 8/7-8/13 — Meltwater Please, sir, may I have S'mores Day? Even during the dog days of summer, there's still plenty to Tweet about—Rio 2016, Lollapalooza and the 10th anniversary of The Hills. Check out the latest Social Sidekick to get your content calendar done ahead of schedule.
"27.07.2016 00:04:39" Timeline Photos San Diego Comic-Con International may be over, but we used #OutsideInsight to round up the top trends (including Doctor Who)!
"26.07.2016 17:22:43" huffingtonpost.com Doing Social Media Monitoring the Right Way All it takes is one negative comment on social media to put a smudge on a company's brand and reputation. Thank you The Huffington Post for featuring our CEO Jørn Lyseggen and sharing the importance of #OutsideInsight!
"26.07.2016 16:30:59" meltwater.com The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right. In the absence of a particular brand failing or Lifetime consumer loyalty is no longer a valid goal in the world of CPG because as much as it suits manufacturers, it's simply no longer relevant to consumers.
"25.07.2016 17:54:35" learn.meltwater.com Webinar: How to Make an Impression with Stats Learn how to support your PR and marketing messages with hard numbers tomorrow at 11am PDT during our webinar on the instant impact of marketing stats. Register now!
"25.07.2016 16:44:58" meltwater.com How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who Nowhere is brand loyalty, and it's corollary, fandom, more on display than at San Diego's Annual Comic-Con, which took place this past weekend. If you work in the television, film, or the comic book industry (or are maybe a voracious consumer of the Does sitting down to write another press release inspire you to shout, “Exterminate! Exterminate!” at your screen? Consider inspiration from a last of his kind, time traveler from a faraway planet to get your creative juices flowing.
"22.07.2016 18:13:41" meltwater.com Getting It Right: Best Practices For Brands Giving Apologies Forever burned in my memory is a certain sign about apologies that hung on the wall at my first fast-food job. It read:
Proper apologies have three parts:
1) What I did was wrong. 2) I feel badly that I hurt you. 3) How can I make this better?
The adage Brand apologies are a vital way for companies to regain public trust and loyalty after a public mishap. No matter what the infraction or how big the company, it's always best to focus on those same three principles: sincerity, simplicity, and
"21.07.2016 21:36:33" meltwater.com Death to the Page View, Here Are the Four Metrics of the Future Since the web's inception, we have had a crazed obsession with “hits.” In the '90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we've gone from asking about hits to asking about page views. Forget page views. Here are the metrics that really matter.
"20.07.2016 22:36:38" meltwater.com 104 of the Best Free Data Sources For Your Next Infographic The best way to make a great infographic? Make sure it has great data. It's the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across Good data is hard to find. Try these data sources for your next infographic
"19.07.2016 21:23:26" meltwater.com PR Tips: Taking Control of the Conversation in a Digital World Public relations is about communications: the message, the medium, and the content. However, the channels are changing and so is the technology. Today, communication is messy, splintered, and in real time. It's amplified by the social web and has made Adapting to new communication channels and media is critical. Digital marketing expert Jeff Bullas shares his experience on how to transition your PR strategy from a world of the 7 o'clock news cycle to a 24/7 digital world.
"19.07.2016 16:31:51" learn.meltwater.com Webinar: Master Instagram Marketing: Learn how to use the latest Instagram updates to your advantage Struggling to keep up with your Instagram marketing efforts? Join us for a webinar with Jenn's Trends tomorrow at 1 PM PST. We'll show you how these changes can propel your business ahead of your competition and generate more revenue. Register now!
"19.07.2016 00:20:24" meltwater.com 37 Best Blog Post Topics to Cure Your Writers Block It happens to all bloggers. The day to post has come around and you're still scratching your head about what to write. You can't shake that ugly feeling that everything's been covered and there's nothing new to say about your industry. The frustration can Cat got your content's tongue? Try these topics to get your creative juices going.
"15.07.2016 22:50:32" meltwater.com Data Storytelling: Separating Fiction From Facts Data is playing a larger role in day-to-day business conversations than ever before. The ability to communicate with data is now a necessity for business leaders, frontline employees, and everybody in between. People who may have easily avoided discussing “No study is less alluring or more dry and tedious than statistics unless the mind and imagination are set to work.” —William Playfair
"14.07.2016 18:00:19" meltwater.com Emotionally Connect with Your Audience on Social Media Many companies are struggling when it comes to managing their social media engagement. But being active and posting frequently isn't enough to connect with audiences. The most successful brand rise above the fray and engage audiences through emotional Follow these psychology-approved tips to create conversations that will emotionally connect with your audience.
"14.07.2016 14:00:00" meltwater.com Social Sidekick 7/24-7/30 — Meltwater Clear call to action, full content calendar, can't Lollapalooza. Chicago's... more Get your content calendar groovin' with Social Sidekick, Lollapalooza edition.
"14.07.2016 01:46:06" Timeline Photos No sophomore slump for Amazon Prime Day! Sentiment for Amazon.com's annual sale significantly increased, according to our #OutsideInsight.
"13.07.2016 14:00:19" meltwater.com 6 Ways Your Pitch Is Falling Flat (And How to Fix It) So, you're looking to get coverage of your brand or product, but the usual strategy of writing pitches and sending out press releases doesn't seem to be working of late. Having hard work not amount to media coverage can be discouraging. Before starting Pitches not getting any traction? Time to reevaluate your outreach strategy.
"13.07.2016 00:22:16" Timeline Photos Which brands are trying to catch 'em all? We used #OutsideInsight to find out the top places where customers are on Pokémon Go, including Taco Bell, McDonald's and Starbucks.
"12.07.2016 17:02:05" meltwater.com How You Can Repurpose Your Content into Powerful Lead Generating Incentives Do you have a blog? Do you generate leads?
Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses.
It certainly has a central position in ours.
But it's exhausting – who are we kidding?
Creating an entire ebook Infographics, slide decks, white papers, reports – here's how to transform all your content into lead magnets.
"10.07.2016 22:30:13" meltwater.com 7 Killer Tips to Boost Your Infographic Performance B2B marketers are creating an increasing number of infographics, and it's not because of anything in the water. Sixty-five percent of people are visual learners. This single statistic alone might explain why quality graphics are shared at triple the rate Sixty-five percent of people are visual learners. Time to step up your content's infographic game.
"08.07.2016 17:16:48" meltwater.com Destination Marketing: Opening Doors with Data — Meltwater If this were the 1800s, a town official might tell... more Learn how VisitGalena.org uses #OutsideInsight in travel and tourism PR at our webinar on 7/12. Register now!
"07.07.2016 22:25:25" meltwater.com Case Studies — Meltwater Read case studies of Meltwater clients who are using our media intelligence products to drive their growth and build their brands. See how companies like Tough Mudder, The University of Kansas and Newseum use #OutsideInsight to inform strategy in our latest case studies.
"07.07.2016 19:21:16" meltwater.com Destination Marketing: Opening Doors with Data — Meltwater If this were the 1800s, a town official might tell... more Learn how VisitGalena.org used #OutsideInsight to become one of the top small towns in America.
"07.07.2016 18:52:38" meltwater.com VisitGalena If this were the 1800s, a town official might tell a potential visitor that Galena, Illinois, was a bustling mining town just 3 hours west of Chicago as the crow files, and 2 hours south of Madison. Today, a PR pro specializing in tourism would have a lot Learn how VisitGalena.org used #OutsideInsight to open doors with data.
"07.07.2016 17:10:03" SHACK 15 BIG thank you to everyone who came round last evening to celebrate SHACK15's official launch. We had a fantastic evening of cocktails and networking, mixed with the most interesting talks on data science, de-mystifying it, visualizing it and the future of Congratulations to our data science friends at SHACK 15 on their official launch party last night!
"07.07.2016 14:00:00" meltwater.com Social Sidekick July 17-July 23 The arrival of the latest installment of Star Trek, the Kids Choice Awards, and the GOP Convention. Summertime and the Tweeting is easy—with a little help from Social Sidekick.
"06.07.2016 17:56:22" meltwater.com The 10 Greatest Social Media Advertising Tips for Content Marketers Let's start with the bad news first. It's tougher than ever to get your content noticed.
Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at Get the biggest bang for your social media buck using these top advertising tips.
"04.07.2016 16:00:00" Timeline Photos America the beautiful, indeed! Happy Fourth of July to all our colleagues, clients, and friends in the USA.
"30.06.2016 16:05:32" meltwater.com 15 Social Media Blogs You Need to Read We have a need—a need to read! Seriously. As a social media marketer, it's your job to know the latest trends and digital news. As demonstrated by Instagram's recent newsfeed overhaul, seemingly small algorithm changes, latest updates and emerging Celebrate #SocialMediaDay by reading our favorite social media blogs.
"30.06.2016 14:00:00" meltwater.com Social Sidekick July 10-July 16 — Meltwater Do you hear the people sing? It is the song... more Want to get ahead on your content calendar before the weekend? Here's your Social Sidekick for 7/10-7/16 (just in time for #SocialMediaDay)!
"29.06.2016 18:13:26" meltwater.com Could Twitter Have Predicted Brexit (Better Than the Polls)? The Brexit asteroid hit us on Thursday, June 23, and there's still plenty of dust settling in social media and global news. Did the referendum confirm our assumptions of how we consume media? Leading up to the vote, was Twitter aflame with UK youth, while The result of the #Brexit vote may have been on Twitter all along, according to our #OutsideInsight.
"27.06.2016 23:57:16" meltwater.com 4 PR Tips to Demystify Influencer Outreach As a brand looking for engagement from an intended audience, there is no better way to engage than with influencer marketing. Influencers have loyal community and are often considered trusted authorities to their audience and in their communities. Influencers have earned their audience's loyalty—but how do you get them to share your message? Think about how to research and approach influencers for maximum success for both your brand and the community.
"27.06.2016 21:02:20" Timeline Photos Winter is here. We used #OutsideInsight to chart fan sentiment for each Stark (excluding Rickon—RIP) over the course of Season 6 of Game of Thrones.
"24.06.2016 17:05:20" meltwater.com 12 PR Blogs Your Competitors Are Reading (And 3 They Don't Yet Know About) In a world of publicity and marketing message saturation, reframing ideas to break through the noise can be challenging. That's why we turn to PR Blogs to learn from our colleagues in the trenches of publicity and marketing campaigns. Looking for some weekend reading material? Check out these top PR blogs to stay ahead.
"23.06.2016 19:39:13" meltwater.com Social Sidekick 7/3-7/9 — Meltwater Oh say can you see by your iPhone's LED light... more Free yourself from social media content creation this Independence Day with a little help from our Social Sidekick.
"22.06.2016 20:12:09" meltwater.com Falling Into a PR Internship Summer is finally upon us, which means a well-earned break for college students around the country. If you're a rising senior, you may be physically and mentally preparing for three months at home with your parents (it's really not that bad). Or your bags The next three months will go by in a flash. Get ahead of the game by land the perfect internship today.
"21.06.2016 20:32:07" meltwater.com How to Succeed in the Crowded Content Marketing Competition – and Prove It with Media Measurement Research shows that content marketing holds advantages over online advertising. Consumers prefer to discover digital content on their own and are skeptical of brands pushing disruptive online advertising. Millennials are especially mistrusting of 95% take action to avoid seeing or receiving online ads. Here's how to capture--and keep--your audience's attention.
"20.06.2016 22:04:44" meltwater.com Personas vs. Segments – What's the Story? In the customer experience world, there is increasing dialogue about the importance and utilisation of customer personas. For anyone who has not yet encountered them, you may be forgiven for initially thinking that they are exactly the same thing as There are a million different ways to cut the cake. Let's dissect customer segments and personas.
"20.06.2016 19:42:30" Timeline Photos Congratulations to the Meltwater Entrepreneurial School of Technology Class of 2016! We can't wait to see what you will do next.
"20.06.2016 19:40:44" Timeline Photos Congratulations to the Meltwater Entrepreneurial School of Technology Class of 2016! We can't wait to see what you will do next.
"19.06.2016 19:24:23" Timeline Photos Congratulations to this year's graduates of Meltwater Entrepreneurial School of Technology! #MeltwaterLife #OutsideInsight
"16.06.2016 18:51:02" meltwater.com Social Sidekick 6/26-7/2 Can you believe we're almost halfway through 2016? Hopefully we help you see the year (and your content calendar) as half-full rather than half empty, especially with Wimbledon, Tour de France and Canada Day coming down the pipe this week. Subscribe to We're almost halfway through 2016--and after reading Social Sidekick, so is your content calendar for 6/26-7/2!
"15.06.2016 23:37:30" Rotterdam #OutsideInsight '16
"15.06.2016 22:24:16" meltwater.com How to Predict Industry Trends Before Anyone Else Have you ever wondered how some CEOs, executives and other leaders always seem to know what the next big trend will be? It's not just luck! It takes time and dedication to stay ahead of the curve, especially in business. But, don't worry, follow these Get real-time information about your industry's niche publications, your competitors, and through the use of media intelligence, see how industry trends are surfacing via social listening.
"15.06.2016 15:42:40" Timeline Photos Congratulations to our founder & CEO Jorn Lyseggen on being inducted into to The Europas Hall of Fame last night! You couldn't be more deserving, and we couldn't be more proud.
"14.06.2016 13:30:36" meltwater.com How to Appropriately Respond to Negative Reviews Online Online feedback is great. It helps provide validation for the work we do, it helps us to course correct in areas where we can improve, and it gives us a general idea of how we are doing in the market. It's direct feedback from the client base that has Remember, the Internet is permanent. Here's how to appropriately respond to negative comments and reviews online (and grow your following in the process).
"13.06.2016 18:02:41" SHACK 15 Look at these happy faces!! SHACK15 is proud to welcome its newest members.
Sparrho focuses on combining human and artificial intelligence to help you stay on top of the #science that matters to you! Brilliant! #datascience #datahub #shack15 #womenintech Cheers to the newest members of the SHACK 15 co-working family, Sparrho! Be sure to follow #SHACK15 for the latest in data science.
"12.06.2016 22:00:34" meltwater.com Avoid These 11 Content Practices That Make Your Brand Seem Cheap Online Nothing lasts forever in the digital world, and change seems to come more quickly each year. You don't necessarily have to stay on the cutting-edge all the time, but if you can't keep pace, your audience may start to question your brand. “Why haven't they Summer is the perfect time to change up your content strategy and gain an edge on your competitors. Have fun with the marketing process and start building a recognizable, engagement-friendly online brand.
"10.06.2016 22:05:04" meltwater.com That's Not Content Marketing (Yes It Is) Are you confused by what is and isn't content marketing? With all of the rhetoric out there about content marketing, it's easy to see why there is so much confusion.
Content marketing is a strategy for creating blogs, ebooks, guides, infographics, videos, Are materials like sales promo items, brochures, cost sheets, FAQs and case studies considered content marketing? If they contribute to your brand's story, yes.
"10.06.2016 17:49:26" NewsCred Our friends at Meltwater put together a great infographic covering #ThinkContent 2016. Take a look below! Miss #ThinkContent? Check out our infographic recap of the NewsCred conference.
"09.06.2016 14:00:50" meltwater.com Social Sidekick 6/19-6/25 Get out the grill, it's Father's Day! Don't forget to wish all the cool pops in your audience a pun-derful holiday with some terrible Dad jokes on 6/19. And with the vote on the Brexit, the NBA Draft and the reboot of Independence Day, social channels Time to break out your punniest Dad jokes! Here's Social Sidekick 6/19-6/25, just in time for Father's Day.
"08.06.2016 16:37:38" meltwater.com 4 Ways to Ensure Your Marketing Message Is Timely Marketers today are finding they need to go beyond simply creating attention-grabbing and engaging content. They must also deliver a marketing message to customers and prospects at the right time and place. In this data-driven world, marketers need to Half the battle of delivering a timely marketing message is understanding which channels best engage your customers and which channels are driving ROI. Ensure your marketing message Is timely with these four tips.
"07.06.2016 19:00:00" Rotterdam #OutsideInsight Event
"07.06.2016 19:00:00" Rotterdam #OutsideInsight Event
"07.06.2016 16:56:26" meltwater.com Employee Advocacy: Amplify Your Social Media Voice On A Small Budget The great thing about social media is that everyone gets equal opportunity to gain attention. But if you really want to get noticed, you have to create enough buzz around your brand on social. Employee advocacy is a great way to spread your brand message. Employee Advocacy: Amplify Your Social Media Voice On A Small Budget
"06.06.2016 23:15:06" learn.meltwater.com Webinar: Reducing noise in a regulated industry: Healthcare Searches Join us Wednesday at 9 AM PST to learn how regulated industries like healthcare use #OutsideInsight.
"03.06.2016 20:31:24" meltwater.com #ThinkContent Infographic: Top Content Marketing Trends and Takeaways With more than 1000 content marketers and communication professionals at Newscred's 4th annual #ThinkContent conference, is it any surprise that attendees used Twitter, Instagram, Facebook, and Snapchat to beam out bits of bytes all day? Meltwater's We've got all the great lessons from NewsCred's #ThinkContent conference still on our mind. Here's what we learned about building great content programs and what we should be keeping an eye out for as we plan our next content marketing moves.
"02.06.2016 20:38:22" Timeline Photos Shoutout to our client the Golden State Warriors! We salute you, Meltwater and Draymond Green-style!
"02.06.2016 15:05:46" Meltwater Entrepreneurial School of Technology Thanks for supporting us throughout our journey! Today is the last day to vote for the MEST Founder, Jorn Lyseggen , in the The Europas Best CEO of the year category.
Let's get him to the top!!!
http://theeuropas.polldaddy.com/s/theeuropas2016 Thank you to The Europas for nominating our CEO and Meltwater Entrepreneurial School of Technology (Mest) founder Jorn Lyseggen in the best CEO of the year category! Please take a moment to vote for him before polls close today.
"02.06.2016 14:00:31" meltwater.com Social Sidekick 6/12-6/18 Don't throw away your shot to be in the room where it happens when Hamilton brings home a record number of Tony Awards on 6/12. This is a solid week for out-of-the-box thinkers, between Lin-Manuel Miranda's inevitable domination, Neil Young's new album, Get your creative juices (and content calendar) going with this week's Social Sidekick.
"02.06.2016 11:22:40" meltwater.com Medical Monitoring for Pharmacovigilance: Safeguarding Consumers You don't prosper for 150 years as a manufacturer of adult and pediatric healthcare products without prioritizing consumer safety. That's why pharmacovigilance is so important to C.B. Fleet Company. Medical monitoring for pharmacovigilance is all about safeguarding consumers and protecting a consumer brand. C.B. Fleet uses boolean searches to keep on top of brand product mentions.
"01.06.2016 19:57:11" How Brands Use Outside Insight Our CEO Jorn Lyseggen explores how large companies like L'Oréal Paris and SOUTHPOLE USA use #OutsideInsight.
"01.06.2016 14:57:38" meltwater.com Infographic: Why Use Infographics in Digital Marketing? Modern digital marketers need to keep on top of what type of content performs best on each social platform. Creating infographics are a shortcut to getting your message shared across platforms. Infographic: Why Use Infographics in Digital Marketing? 40% of people respond better to visual aids than plain text. People are only skimming content, give them content that is easily digestible, and makes an impact.
"31.05.2016 14:31:35" meltwater.com Blog Writing Tips for High-Impact Results These blog writing tips will help you publish high-impact articles that find a relevant audience. You need more than clever content; you need a good presentation that pays attention to structure, format, and SEO.
1. Pick a central keyword or phrase. Think Your blog needs need more than clever content; good presentation, structure, format, and SEO are essential, too. Try these blog writing tips that guarantee high-impact results.
"30.05.2016 15:50:40" meltwater.com Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, Consumers expect you to know who they are, what they want, which channels they like to shop through, and the best time to communicate with them. This type of insight can only be achieved by utilizing your internal first party data and combining it with
"27.05.2016 15:57:52" meltwater.com How to Get Noticed By Influencers Without Looking Like a Pratt or a Stalker Let's face it, you want visibility and profile and you'd probably fall over yourself if an influencer took you under their wing and shared your voice with their tribe—right?
For many people it's a prized moment—to get the nod from someone who has a huge Here's how to get--and keep--the right kind of attention from industry influencers.
"26.05.2016 22:57:51" How We Work Curious about #MeltwaterLife? Find out more about how our product and engineering teams work.
"26.05.2016 15:00:29" meltwater.com How to Research and Find Ideas for Phenomenal Content If you're a content marketer, you play psychologist, writer, and creator. You know what people want and how they think. You write in a way that draws people to (and through) the article. And you're always looking for inspiration, which means your brain Regardless of the brand being represented, every content writer eventually reaches a point where every idea seems uninspired. Here are some tips to get your creative juices flowing again.
"26.05.2016 14:00:28" meltwater.com Social Sidekick 6/5-6/11 Bueller? Bueller? Don't forget to celebrate the anniversary of Ferris' epic day off on 6/5 in between rocking out for Prince's birthday, the CMT Music Awards and Bonnaroo. As Ferris wisely said, “Life moves pretty fast. If you don't stop and look around Bueller? Bueller? Kick your day off with the Social Sidekick for 6/5-6/11.
"25.05.2016 13:30:26" meltwater.com 21 Social Media Facts You Should Know Right Now Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People will unfollow your Facebook page if you over post.
Yes, these are things you need to know – and there's proof to back it up.
Earlier this year, I wrote a One-third of marketers said they did not know which digital marketing channel has the biggest positive impact on revenue. Time to study up on these 21 essential social media stats!
"24.05.2016 17:31:55" meltwater.com 3 Steps to Bridge the Gap Between Online and Offline Channels Imagine you're browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your 40% of online searchers make a purchase after being influenced by an offline channel. Use these three steps to connect online and offline marketing efforts.
"23.05.2016 20:44:22" meltwater.com Media Strategies in the Travel & Tourism Industry — Meltwater Does getting people on a plane, train, or in a... more Learn how Visit Frisco, TX gave a small town big-city appeal in our #TravelAndTourismPR webinar, now available on demand.
"22.05.2016 22:00:19" meltwater.com PR and Marketing Trends: What the Changing Media Landscape Means for Brands The media landscape has changed significantly and will continue to shift. As technology increases the speed of communications (you can't really get any faster than real time without mind reading…), the way brands interact with the media also changes. 80% of journalists now research their stories on social media. Find out what this changing media landscape means for brands.
"20.05.2016 21:51:53" meltwater.com PR Pros: 6 Strategies To Improve Your PR (Without Chasing Media Coverage) If there's anything else entrepreneurs want more than customers, it's publicity.
They want mentions, references, and links from media publications such as TechCrunch, Forbes, Entrepreneur, Mashable, and many others.
It's no surprise then that writers Stop chasing ad hoc media mentions, and start building relationships with the right influencers, publications, and presenters.
"19.05.2016 20:46:01" meltwater.com Your Team is the Best Content Source for Search If there's anyone in your world who can pass the duck test, it's your employees. There's nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don't duck your staff when your aim is to Beg, borrow and steal from a vault full of content riches that your team has possessed the entire time: who your people are, what they do at their jobs, when they came on board, where they got their start, why they're on the team, and how they got there.
"19.05.2016 14:00:42" meltwater.com Sidekick 5/29-6/4 Go ahead, make Clint Eastwood's birthday. Don't forget to thank our troops for your day off this Monday--and sign up to get Sidekick delivered straight to your inbox so you can enjoy your long weekend.
Celebrate the Month of June
Health: LGBT Pride Go ahead, make Clint Eastwood's birthday. Here's the weekly Sidekick for 5/29-6/4 so you can get your content calendar done before the long weekend.
"19.05.2016 01:05:28" learn.meltwater.com Webinar: Media Strategies in the Travel & Tourism Industry Learn how Visit Frisco, TX gave a small town big-city appeal during our #TravelAndTourismPR webinar tomorrow at 10 AM PST.
"18.05.2016 19:16:10" SHACK 15 Calling all Data Science start ups in London! We have space for a few more teams at SHACK15. Whether you are a startup, academic or freelancer, if you have an interest in data science and are looking to get immersed in the community and/or would like to Calling all data science start-ups in London! Our friends at SHACK 15 have space for a few more teams. Shoot them an email at email@example.com for more details.
"18.05.2016 13:30:54" meltwater.com 8 Extra To-Dos for Better Content Distribution (With Examples) You just poured everything you had into an epic piece of content.
You spent hours Googling information and examples.
You toiled over the perfect way to organize and present the information.
You figured out how to get all the info out while sounding smart Try these simple and effective promotion tactics to drive more traffic to your posts ASAP.
"17.05.2016 13:01:25" meltwater.com PR Pro Lessons: How to Use Content Marketing for Public Relations Success Look around. Is your mobile device within arm's reach? If you're like most Americans, the answer is probably yes. In fact, whether you realize it or not, you probably treat that mobile device as a body appendage, feeling naked or “off” if it's not While it may be tempting to start pitching an idea or product to get quick coverage, taking the time to develop relationships with the media and influencers in your space can have long-term benefits that go well beyond a story. Reach out, introduce
"16.05.2016 17:46:59" learn.meltwater.com Webinar: Four Steps to Make the Most of Your PR or Marketing Internship Make you and your interns look good by joining us tomorrow for our #TopPRIntern webinar!
"15.05.2016 22:00:42" meltwater.com How to Build a Brand Narrative That Scales How many times have you liked a story on social media but forgot what company made it? Or read a sweet story about employees supporting a charity but can't recall the company? Or watched a video on corporate sustainability efforts that don't seem How to Build a Brand Narrative That Scales. Establishing a clear narrative makes the difference between a brand-advancing initiative and a series of disjointed, unmemorable stories. Here's how Toyota and IBM built brand narratives to scale.
"13.05.2016 13:00:36" meltwater.com Visual Content and Your Brand Make an impression on your intended audience with both written and visual content. The pay off for quality visual content is huge – the media, the public, and search engines pay attention to good original content. Knowing what visual content to create, when to create it, where, and when to post it -- to get the maximum response requires a strategic plan. Your brand needs the necessary planning of both your written and visual content to break through the social
"12.05.2016 20:11:39" meltwater.com PR Strategy from Visit Frisco: Turning a Small Town into a Big Attraction The folks at Visit Frisco—Ryan Callison, Director of Marketing & Communications and Wesley Lucas, Communications Manager—joined us earlier this week in preparation for their webinar on May 19th. They gave us a preview of the tips and tricks they plan to They aren't Dallas--and they don't want to be. Learn how the PR team from Visit Frisco, TX turned a small town into a big attraction.
"12.05.2016 12:00:31" meltwater.com Weekly Sidekick Time to break out the white denim! Bikini body ready or not, here Memorial Day weekend comes. However, it's not the only holiday you should have on your content calendar this week. Check back each Thursday for a roundup of upcoming events, holidays, and Bikini body ready or not, here Memorial Day weekend comes. Use our weekly Sidekick to schedule all your social media content before the long weekend arrives.
"11.05.2016 23:40:27" learn.meltwater.com Webinar: Four Steps to Make the Most of Your PR or Marketing Internship Internship season is right around the corner! Join us on May 17th at 11am PDT for a FREE webinar designed to turn marketing and PR interns into pros in no time (and make their managers look good, too).
"11.05.2016 19:37:03" meltwater.com Where the Party At: How to Celebrate Social Media Holidays We're living in an era of constant celebration. Every day, it seems, there is a slew of increasingly eccentric events. They're called social media holidays. Feeling pressured to celebrate social media holidays? Use party etiquette to decide whether or not you and your brand need to RSVP.
"10.05.2016 12:00:33" meltwater.com How To Gain More Press Exposure By Working With Journalists In order to promote your content, you cannot rely solely on your website/blog and then social channels as the only spaces for text.
This article focuses specifically on working with journalists.
I am a firm believer that when an owned and earned approach Messaging on Facebook doesn't count as media outreach. You need to develop strong, real relationships with journalists in order to create a well-informed PR program.
"08.05.2016 22:00:26" meltwater.com Twitter begins grouping popular tweets your friends have liked Twitter is improving its tailored suggestions to bring you more tweets it thinks you might enjoy. The company has announced that it is organizing the most popular tweets liked by people you follow into a module reminiscent of the “while you were away” Seeing what other people have liked broadens your network so you can not only read other people's opinions, but also understand the value of real-time conversations on Twitter.
"06.05.2016 16:00:00" theguardian.com Why did the death of Cecil the lion cause such an uproar? Conservation Magazine: Analysis of the huge news and online response to his death could offer conservationists an opportunity to turn the 'Cecil moment' into a 'Cecil movement' The Guardian explores how WildCRU used #OutsideInsight to transform a moment into a #CecilMovement.
"06.05.2016 15:14:58" meltwater.com How to Create Ridiculously Compelling Content in 5 Easy Steps Have you ever wondered what makes for a great blog? What's the secret? What makes you visit them over and over again?
Let me guess: It's in the content!
Fun, helpful, striking content always attracts visitors and gets shared. And now you want to create Think you're done after you've published a blog post? Far from it. Use these 5 steps to provoke discussions, use calls-to-action and interact with your readers to get the discussion going.
"05.05.2016 22:31:21" meltwater.com Multi-channel, Cross-channel, Omni-channel: What is the Difference? Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and new devices (computers, mobile, Omnichannel strategies allow customers to access real-time information, wherever and whenever they want, no matter the channel used. Here's how BIRCHBOX, eBay and IKEA USA use it to tighten the gap between online and offline.
"05.05.2016 16:36:50" meltwater.com Sidekick 5/15/16-5/21/16 Spring has officially sprung! Sidekick is here to help your social media calendar bloom with topical content. Check back each Thursday for a roundup of upcoming events, holidays, and trending topics–or subscribe to get Sidekick delivered straight to your High fives all around! Your weekly Sidekick for 5/15/16-5/21/16 is here with a roundup of all upcoming holidays, events and trends, so your social media content calendar stays ahead of the game.
"04.05.2016 18:15:29" meltwater.com 5 Steps to Amplify Your Paid Social Campaigns In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to Make sure you're getting the most bang for your digital marketing buck using these tied-and-true tips.
"04.05.2016 00:30:26" meltwater.com Met Gala's Cinderella Story: Measuring the Fairy Tale's PR Impact Every star wants a Cinderella moment, a moment on the red carpet that signifies that they've made it (or their star is on the rise). A dress won't necessarily make a star, but as we saw with the yellow dress in 2015, a dress can make the designer (or the A dress won't necessarily make a star, but as we saw with the yellow dress in 2015, a dress can make the designer (or the brand). We used social intelligence to measure the PR impact of the The Metropolitan Museum of Art, New York Gala.
"01.05.2016 22:00:30" meltwater.com Escape the Marketing Echo Chamber and Start Creating Relevant Content Lately, my inbox has been overflowing with emails promoting brand content. They all follow a similar script of telling me, in one way, or another, that I'm failing at my job and need to read their blog post or ebook, or watch their video, to save myself If there's virtually no difference between you and your competitor's' content, is it honestly adding to your brand? Time to stop rehashing the same tips and start creating worthwhile content your audience really needs.
"29.04.2016 12:30:30" meltwater.com 10 Keys to Developing an Agile Brand Strategy We live in uniquely uncertain times for brands. According to brand strategist Rod Parkes, in a discussion on The Evolving Meaning of Brands, “The meaning of a brand literally depends on how you look at it.” He cites a number of brands as examples, Agility and responsiveness, adaptability and rapid reactivity are essential traits for market survival. Consequently, your brand strategy process must become faster, less linear, more flexible, and more collaborative.
"28.04.2016 21:06:10" meltwater.com Brand Crisis or False Alarm: Learning from the Backlash on Coca Cola's One-Brand Redesign Last week, Coca-Cola announced a package redesign driven by its One-Brand strategy. Criticism was swift. Did Coke blur the product lines too much? Did a powerhouse brand just make a massive blunder on par with its infamous New Coke campaign?
It doesn't Was Coca Cola's redesign a brand crisis or false alarm? We used sentiment analysis to scan a year's worth of news coverage to put the backlash into perspective.
"28.04.2016 12:30:41" meltwater.com Sidekick 5/8-5/14 You Cannes do it! Don't forget to call you Mom on Mother's Day in between the 69th Cannes Film Festival, Friday the 13th and Top Gun Day. And remember: when life gives you lemons, celebrate Lemonade Day. Just ask Beyonce.
Check back each Thursday for Mother's Day is Sunday, May 8! Have you made your brunch reservations yet? Don't miss it, or any other May highlights with our weekly social media Sidekick.
"27.04.2016 12:00:31" meltwater.com How Getting Personal Can Boost Your Marketing Writing Simply being yourself can have a profound impact on your marketing writing.
There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight Have you given your readers a reason to choose you over the competition? If not, it might be time to get a little more personal in your writing.
"26.04.2016 13:54:16" meltwater.com Successful Product Launching No matter how amazing your products and services may be, in today's saturated market, it still won't get enough traction on its own merit. Even the biggest brands in the marketplace rely on amazing product launches to stay on top. One brand most Essentially there are five types of individuals who have influence on the consumer's buying decisions: trendsetters, activists, those who are connected, those who are looked up to by others in the field, and those who have multiple areas of interest and
"25.04.2016 23:25:26" forbes.com 30 Most Promising Young Entrepreneurs In Africa 2016 Kelvin Nyame, Rashad Seini and Kofi Amuasi, who are all graduates of the tech entrepreneurship training program at the Meltwater Entrepreneurial School of Technology (MEST) based in Accra, Ghana. We're proud to see three alumni of Meltwater Entrepreneurial School of Technology (Mest) featured on the Forbes "30 Most Promising Young Entrepreneurs In Africa 2016" list.
"24.04.2016 20:00:35" meltwater.com Build an Employee Brand Ambassador Program Consumers no longer trust in the marketing content brands release into the world. In fact, recent research found only 55 percent of consumers considered a company's marketing materials to be a trusted source of information when making a buying decision. Make sure there's something in it for the participating employees to successfully integrate brand ambassadorship into the company culture.
"22.04.2016 17:46:40" marketwired.com Meltwater Named One of Canada's Best Workplaces in 2016 TORONTO, ON--(Marketwired - April 22, 2016) - Meltwater -- the global leader in media intelligence solutions -- today announced that the company has been recognized as one of this year's Best Workplaces in Canada. Listed alongside only seven other We're honored to be recognized as one of this year's Best Workplaces in Canada by Great Place to Work Canada. Read all about it on Marketwired.
"21.04.2016 19:09:10" meltwater.com Let's Talk About Engagement – Not Loyalty There's often a big difference between what customers say and what they do. That's one of the reasons why customer loyalty, usually measured by surveys, is a flawed metric. Look at customer engagement, though, and you'll get a more valuable picture of Customer engagement is not only a metric, but a powerful driver to keep customers happy, build advocacy, keep people buying from us and deliver profits.
"21.04.2016 12:00:23" meltwater.com Sidekick 5/1/2016-5/7/2016 May the Fourth be with you! Between the Met Gala, Star Wars Day and the Kentucky Derby, social media will be buzzing all week. Check back each Thursday for a roundup of upcoming events, holidays, and trending topics–or subscribe to get your Sidekick May the Fourth be with you! Get your content calendar done early and stay ahead of social media trends with a little help from Sidekick.
"20.04.2016 19:25:43" meltwater.com Non-Marketing Employees: An Untapped Content Resource Content marketing is a newish role, and we can't always find that person with a journalism background. So, how do you get people from other backgrounds into a content marketing role?
Creating engaging content continues to be a focus for content marketers, Marketers aren't the only ones with something to say. Tap into the unique perspectives and content potential of your sales team, data analysts, customer service reps and administrative execs.
"19.04.2016 17:56:05" meltwater.com Deep Industry Data: Fast Food Spring 2016 Meltwater listens to over 30 million online conversations a day about virtually any topic. And the data we can access has become increasingly more granular, giving us details about our customers that we didn't have before. We can map online behavior to Want fries with that tweet? We recorded over 32 million social media interactions covering the top 20 fast food brands to create our deep industry data report for spring 2016.
"17.04.2016 22:46:17" meltwater.com How to Write Headlines That Get Shared And Drive Traffic Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you'll see far fewer results from your efforts.
Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And while all that A good headline is hard to write. Here are some tips to craft some to get your articles shared and drive traffic.
"17.04.2016 22:25:16" socialmediaexaminer.com Social Media Marketing World: Social Media's Mega Conference! Join 3000 fellow marketers at industry's largest social media marketing trade show in beautiful San Diego, California for networking, discovery and fun! We're in sunny San Diego for #SMMW16! Looking forward to three days of learning, networking and social media marketing with Social Media Examiner. Comment below if you're attending and would like to meet up.
"15.04.2016 16:55:32" meltwater.com Your Employees' Voice Really Matters on Social With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take Employee advocacy gives you on average five times more exposure than just broadcasting content through your company's social media account alone.
"14.04.2016 14:00:30" meltwater.com 5 Amazing Ways to Impact Your Audience with Data Storytelling Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time. Data, refines strategy and optimizes efforts, driving your campaign to new heights.
But despite all the buzz Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Use these top tips to mold your best gems into visual and interactive experiences.
"14.04.2016 14:00:20" meltwater.com Weekly Sidekick: 4/24/16-4/30/16 Encore Weekly Sidekick: April 24-30, 2016
Spring may be here, but winter is coming. The return of HBO's Game of Thrones is sure to have social media talking up a Storm King. So familiarize yourself with the full list of buzzworthy events coming up the Take your content calendar up, up and away with the help of your weekly Sidekick.
"13.04.2016 16:50:43" meltwater.com Facebook opens Instant Articles to all publishers As promised, Facebook today opened up its Instant Articles offering to all publishers, allowing anyone to import their content into the social network and add it directly to a user's News Feed.
The company said that adoption has been “tremendous” with Instant Articles has been billed as giving readers a faster experience to consume content, in addition to giving publishers more interactive features to “bring their stories to life in new ways.”
"12.04.2016 23:16:02" meltwater.com Meltwater Named SIIA Business Technology CODiE Award Finalist — Meltwater Meltwater Named SIIA Business Technology CODiE Award Finalist for Best... more We're honored to be a #CODiE16 finalist in the Best Content Analytics Solution category. Thank you, Software & Information Industry Association (SIIA) and SIIA CODiE Awards!
"12.04.2016 20:20:23" meltwater.com How To Ensure Your Branded Content Is Still Seen On Instagram Don't panic, the end of organic reach on Instagram isn't as bad as you think. While many have reacted to the algorithmic changes with a “sky is falling” attitude, there's still a way for your content to appear in people's feeds without paying for the Worried that what you've been posting on Instagram won't make the algorithmic cut? Try emulating the efforts of these top hostpitality, food & beverage, automotive and insurace brands.
"11.04.2016 17:38:28" learn.meltwater.com Webinar: Media Strategies for Higher Education Please join us at this special webinar tailored specifically for those of you who manage PR and Social Media in Higher Education. You will hear from two of your peers who will share their insights, use cases and strategies for how they lead successful PR Learn how administrators from Emory University and Cedarville University lead successful PR and social media programs at their schools during today's Media for Higher Education webinar. Regster now!
"11.04.2016 15:53:48" meltwater.com 20 Top Content Marketing Ideas for Brands Why Content Marketing Is So Important
Creating content is extremely important for online brand marketing because done correctly it presents a valuable opportunity to content with your audiences. Brands that use content marketing effectively use it to help B2B content marketing requires a detailed approach to provide value to the audience and decision-makers. We rounded up the top 20 content marketing ideas for brands to jumpstart your own content calendar.
"08.04.2016 14:22:09" meltwater.com 4 Ways to Use Social Media Beyond Marketing Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points Using social tools for product feedback, customer service, community engagement, and content strategy can multiply your company's efforts and ultimately add to your bottom line.
"07.04.2016 19:44:54" meltwater.com 3 Tips for Scaling Social Media Processes Although many social media programs start out as a one-person show, as organizations grow and social media strategy evolves, processes need to be modified to accommodate changes. What works for an individual's monitoring and interaction falls short when Your team's social media plan needs to grow along with your organization. Use these pro tips to painlessly upgrade your social strategy so nothing slips through the cracks.
"07.04.2016 14:00:31" meltwater.com Weekly Sidekick: April 17-23, 2016 Revv up your content calendar with our weely Sidekick
April 17-23, 2016
Celebrate The Month of April
Celebration: Decorating Month, Inventor's Month, Humor Month, Jazz Appreciation Month, Poetry Month, Keep America Beautiful Month
Health: Stress Heads up--here comes your content calendar's weekly Sidekick!
"06.04.2016 14:00:37" meltwater.com Make Your PR Work Online and Off: the 3 Step Re-Purposing Dance Your team is having a staff meeting, or the group is in the weekly operations briefing. You know someone will bring up something that you'll all be glad to hear, that deserves a high-five.
Wait for it, wait for it… and then say “should we get some PR Three easy steps to transform your good news into great PR.
"05.04.2016 17:22:24" meltwater.com 5 Steps to Transform Your Long-Form Content into an Infographic Masterpiece A little while back, I wrote an ebook for Meltwater called “In-Sourcing Your Content,” with advice on how to empower team members within your company to write great pieces of content.
The good news is, people liked it enough that I was asked to transform 5 Steps to Transform Your Long-Form Content into an Infographic Masterpiece
"05.04.2016 00:46:50" meltwater.com An Engaging March Madness: Social Media Showdown As Sweet 16 segued into Elite 8, it wasn't looking good for the Facebook v. Instagram v. Twitter Social Media March Madness Match-up. Facebook and Twitter had both chosen Kentucky to win while Instagram chose the University of North Carolina. Since People love a Cinderella team. If support on social media is a predictor of the championship game, then Villanova will wipe the court with UNC.
"04.04.2016 18:19:47" learn.meltwater.com Webinar: Target Your Outreach Johnny Vance, Director of Strategic Programs at Meltwater, has been a leading force behind developing our innovative and unique approach to press release distribution. Johnny has been at Meltwater for more than 8 years, and will walk us through the latest Learn how to get journalists interested—not irritated--by attending tomorow's "Target Your Outreach" webinar at 12 PM PST. Register now!
"31.03.2016 19:35:49" meltwater.com 9 Proven Ways to Increase Webinar Response — Meltwater Let’s face it: most business inboxes get flooded every day... more Dramatically increase registration and attendance at your webinars using these 9 proven tips and techniques.
"31.03.2016 17:22:44" meltwater.com Introducing Sidekick — Meltwater Meet your content calendar’s new best friend: Meltwater’s weekly Sidekick... more Say hello to Sidekick, your content calendar's new best friend.
"30.03.2016 18:15:07" corpweb-stage.meltwater.com Why Your Social Media Needs an Editorial Calendar — Meltwater For many social media managers, a typical day starts by... more Create a social media editorial calendar to easily provide your team with everything they need to keep the content flowing in your absence.
"29.03.2016 22:30:25" corpweb-stage.meltwater.com Infographic: Don’t Outsource Content Creation—In-Source It! In the current climate where content is voraciously consumed, finding original, engaging, and relevant content that connects with your audience can be challenging. If you’re in charge of website content and are interested in offering your audience a Turn your team members’ knowledge into engaging content using this infographic's tips.
"29.03.2016 14:00:00" meltwater.com Meltwater Acquires Encore Alert We're pleased to welcome Encore to the Meltwater family.
"29.03.2016 14:00:00" meltwater.com Meltwater Acquires Encore Alert We're pleased to welcome Encore to the Meltwater family.
"28.03.2016 21:26:33" corpweb-stage.meltwater.com Winning Reputation, on and off the Court: How Kansas U Uses Media Intel â€” Meltwater â€œMaintaining a national presence is key to us. Meltwater enables... more â€œThe best way to show what (the communications staff) is doing to the entire administration is to demonstrate (via statistics and graphs) the earned value of our activities.â€ How The University of Kansas uses our #OutsideInsight.
"26.03.2016 16:00:03" linkedin.com HIGH TECH CONFERENCE Don't miss HIGH TECH, the premier networking conference for PR & marketing pros. Register now to join us at our San Francisco headquarters April 6 & 7.
"25.03.2016 22:41:40" corpweb-stage.meltwater.com Research Reveals Secrets of Social Sharing How can you get more people to share more of your blog posts, Tweets and Facebook posts? Ironically, the answer lies in a 50-year-old psychological study.
Fifty years before the iPhone and social media took over our lives, an Austrian-born psychologist Understanding the motivational forces behind the act of sharingâ€”and working with them in mindâ€”is the best way to help your company get more of your content shared more often by more people.
"25.03.2016 16:14:59" Meltwater Mobile App for Android It's finally here. Introducing our new mobile app for Android.
"24.03.2016 17:06:06" corpweb-stage.meltwater.com Dominating the Boards If you’ve been on a college campus, watched ESPN, took a plane, or grabbed a drink at a sports bar or pub over the last week - you know that the NCAA College Men’s Basketball tournament is heating up! March Madness is media ubiquitous, dominating both TV Which NCAA March Madness team boasts the most rabid fans: Kansas Jayhawks or Maryland Terrapins? Duke Basketball or Oregon Men's Basketball? The University of North Carolina at Chapel Hill vs University of Northern Iowa? Check our March Madness Social
"23.03.2016 21:33:22" corpweb-stage.meltwater.com How Big Data Is Revolutionizing Sports As we dive into social media analytics and how it impacts March Madness in our Facebook, Instagram, and Twitter brackets, we're exploring how transforming data in sports might light up the scoreboard.
There’s a reason you seldom see a sports player Moneyball was just the beginning. Learn how data in sports is lighting up the scoreboard: Cold, hard data is changing the superstitious world of sports.
"23.03.2016 20:08:47" learn.meltwater.com Social Insights Drives Intelligent Decisions Miss our social insights webinar with Forrester's Samantha Ngo? Catch the full replay here.
"22.03.2016 22:49:46" corpweb-stage.meltwater.com Debunking the 10 Common Social Media Myths Social media has grown up over many years and it’s now a firm part of everybody’s life. For individuals, it’s a way to discover. For businesses, it’s a chance to sell to your target audience. But there are still a number of myths floating around.
This Implement a firm social media marketing strategy and get your customers to come back for more.
"22.03.2016 16:50:57" learn.meltwater.com Webinar: Social Insights Drives Intelligent Decisions Social intelligence has its roots in PR crisis monitoring and trend tracking. While these use cases haven't gone away, brands are starting to leverage social insights to inform product development, campaign content, measure campaign success, and more. But One hour until our webinar with Forrester about how to leverage social insights! Register now to join us at 11 AM PST.
"21.03.2016 21:54:11" meltwater.com How Business Owners Should Use Social Media to Improve Conversion Rate — Meltwater Social media usage continues to grow around the world, with... more Don't underestimate the potential of social media to drive conversion from engagement.
"21.03.2016 18:44:41" learn.meltwater.com Webinar: Social Insights Drives Intelligent Decisions Social intelligence has its roots in PR crisis monitoring and trend tracking. While these use cases haven't gone away, brands are starting to leverage social insights to inform product development, campaign content, measure campaign success, and more. But Join us tomorrow at 11 AM PST for a webinar with Forrester's Samantha Ngo exploring how social insights can move the needle on business objectives across an organization.
"19.03.2016 19:29:01" meltwater.com Service, Sweat, and Shame: Highights from the SXSWi Keynotes — Meltwater We’re still recovering from South by Southwest Interactive. It was... more It's difficult to keep on top of all the stellar keynotes at SXSWi. Here are our top three.
"18.03.2016 17:05:44" Timeline Photos Check out Facebook's NCAA March Madness bracket, based on each NCAA team's share of voice on the channel. How does this differ from Twitter and Instagram predictions? See all three of our Social Media #MarchMadness brackets to find out:
"17.03.2016 22:53:56" meltwater.com The Facebook, Twitter, and Instagram Brackets — Meltwater March Madness! As the nickname suggests, the NCAA Men’s College... more If Facebook, Twitter, and Instagram were buddies filling out NCAA March Madness brackets, who would win the pool? We created Social Media #MarchMadness brackets to find out which social media channel best predicts the outcome of the Big Dance.
"16.03.2016 21:07:44" meltwater.com Want Media Coverage? 30 Ideas for Creating News Stories Journalists Will Love — Meltwater Ever scrambled around to find PR opportunities to raise the... more Want media coverage, but stumped for ideas? Here are 30 tips for creating compelling stories journalists will love.
"15.03.2016 15:15:02" prnewsonline.com PR News CSR Awards Luncheon March 15 in D.C. Join us in celebrating the winners and honorable mentions for the PR News CSR Awards at a luncheon on Mar. 15 at the National Press Club in Washington, D.C! We're honored to be nominated for a CSR award for Meltwater Entrepreneurial School of Technology (Mest) at the PR News Awards Luncheon today. Congratulations to all our fellow honorees!
"14.03.2016 19:08:30" learn.meltwater.com Meltwater at SXSW As a "thank you" for our clients who make it to the Lone Star State, we are rolling out the red carpet and hosting a client event on Monday March 14th. We're rolling out the red carpet for our annual SXSW party tonight at Buenos Aires Cafe, Este! RSVP below for an evening of music, Argentinian food, beer & wine. Bring a friend (or two)!
"14.03.2016 18:31:47" meltwater.com Media Monitoring as a Research & Development Tool Research and development is the bricks and motor of any successful business. Brands such as Google, Johnson & Johnson and Volkswagen invest billions of pounds in this function every year, according to Fortune. Having billions to spend on R&D is a luxury Media Monitoring as a Research & Development Tool
"13.03.2016 01:30:34" Timeline Photos We're ready for you, SXSW! Stop by Booth 911/913 at the #SXSWi tradeshow to “Track Your Tag" and join us at Buenos Aires Cafe, Este on Monday for our annual #MWxSW party. RSVP now: http://bit.ly/1LbqTfx
"12.03.2016 00:35:19" meltwater.com 5 Ways to Generate Revenue Using Social Data Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about their brand, their competitors and their industry, and they have access to audience insights to learn more about their Collected data is only valuable if you can use it. Here are five ways you can put your social data to work .
"10.03.2016 23:25:35" meltwater.com Meltwater + DataSift = Deeper Facebook Insights We’re excited to expand our Facebook data offerings through a new information-sharing partnership with DataSift, the leader in Human Data Intelligence. We are now providing customers customers access to aggregated, anonymous Facebook topic data (personal, We’re partnering with @DataSift to provide customers access to enhanced Facebook demographic data. Learn more.
"10.03.2016 22:46:31" meltwater.com Meltwater Welcomes You to South by Southwest Stop by booth 911/913 on the interactive tradeshow to “track your tag” and then join us at Buenos Aires Café on the 14th for our annual SXSW party.
The unofficial slogan for the host city of SXSW is “Keep Austin Weird” and we encourage you to dive in Stop by booth 911/913 on the interactive tradeshow to “track your tag” and see our technology in action. Then join us at Buenos Aires Café on the 14th for our annual SXSW party.
"09.03.2016 23:30:49" meltwater.com 6 Ways To Create Amazing Facebook Content [Guide] When it comes to Facebook content, one thing we always hear from clients is, “I have no idea what to post to Facebook.”
Or, “I have nothing to post to Facebook.”
While you may not know what to post, trust me, there are plenty of types of content you can Don't think you have anything to post on Facebook? Check out this guide with 6 steps for filling up your content calendar with engaging posts.
"08.03.2016 20:44:47" learn.meltwater.com Webinar: 5 Steps for Successfully In-Sourcing Your Content Learn how to create a "culture of content" at your company--and get engaging marketing content for your target audience. Don't miss our webinar tomorrow: Turn your team members’ knowledge into engaging content. Follow our simple steps for:
1. Recruiting expert voices from within the company
2. Creating a content development process that non-writers will enjoy
"03.03.2016 06:27:20" meltwater.com 10 Skills the PR Pro of the Future Will Need Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and As PR evolves so do the skills comms departments and PR agencies are looking for. Here are some pointers for what PR pros should be adding to their skill set.
"29.02.2016 18:57:38" meltwater.com Why Explaining Complex Concepts with Animation Works Marketers already know that video is a captivating, engaging tool for businesses. Companies using video enjoy 41% more web traffic than non-users and video on a landing page can increase conversions by 80%, if not more. But video is such a broad Video on a landing page can increase conversions by 80%. But video can take many forms. Here's a case for you why you should consider animation and how to make the most of it.
"26.02.2016 17:52:48" meltwater.com B2B PR Tips: How to Use Earned, Owned, Paid, and Shared Media You’re always looking for positive ways to promote your B2B company. In your search, you’ve likely come across the following terms: earned media, owned media, shared media, and paid media. Whether you realize it or not, chances are you’re using at least You're always looking for positive ways to improve your B2B PR and get your company noticed. In your search, you've likely come across the following terms: earned, owned, paid, and shared media. Here's a quick review and tips for combining them all into
"24.02.2016 18:47:07" meltwater.com The New Age of PR: Getting Your Brand Noticed PR is dead. Long live PR.
Okay, so maybe the old school public relations techniques and tricks haven’t completely lost their power.
But in the modern digital world, submitting press releases to journalists and hoping for the best is no longer the most The New Age of PR: Getting Your Brand Noticed
"23.02.2016 17:48:33" meltwater.com Digital PR Measurement Lessons From News Analytics News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings and what they mean to PR pros.
"17.02.2016 18:29:29" meltwater.com 50 Delightfully Simple Video Content Ideas For Your Online Business Suddenly everyone wants video. But only the smart few are really killing it with brilliant ideas and execution.
Does your mouth go dry just thinking about standing in front of the camera? Or maybe you’re feeling a little overwhelmed by the pressure to “go When your team decides to bulk up on video, there's no reason to reinvent the wheel. Here is a big head start for your next brainstorming meeting.
"09.02.2016 21:46:22" meltwater.com Infographic: A Day in the Life of a Social Media Manager You tweet. You publish posts on facebook. And that's really all it takes for a brand to build and maintain a successful social media program, right? Not quite. Infographic: A Day in the Life of a Social Media Manager.
Social media marketing isn’t the same as staying in touch with your friends from school. But many businesses—and even marketing organizations—still treat it like it is. All social media manage
"08.02.2016 22:50:12" Timeline Photos Social should be easy. You tweet. You share photos on Instagram or a quick Facebook status. So why not just hire an intern to publish some content on social—and then, BAM, you’ve got an insta-social program for your company, right? Not quite. Attend
"08.02.2016 18:41:02" www.meltwater.com Infographic: Social Media Recap of Super Bowl 50 — Meltwater This year, Super Bowl 50 has given us a lot... more Check out our infographic on Super Bowl 50 - as told by social data! #SB50 http://www.meltwater.com/blog/infographic-superbowl50/
"04.02.2016 14:00:29" meltwater.com PR Advice from Journalists. Dos and Don’t on Press Releases. Robert Wynne's Higher Education Technology Conference, HIGH TECH, is being hosted at Meltwater HQ in San Francisco this coming April. It will bring together top science and technology journalists with PR and marketing pros from engineering schools, c Robert Wynne's HIGH TECH conference is coming to Meltwater HQ this April. It's a great chance for PR pros to meet journalists and discuss how to build meaningful (and mutually beneficial) relationships. As a sort of preview, Robert has assembled some
"03.02.2016 14:00:23" meltwater.com The Complete Guide to Creating Infographics for Non-Designers Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds.
You’ve seen the beautiful, informative explainer graphics that have popped up all over the Web Infographics are fun to look at and fun to http. But not to budget for. New tools have are changing that tho. Instead of writing a blog post, try telling your story with some visuals.
"02.02.2016 23:56:10" meltwater.com Content Marketing Tips: Using Case Studies and Testimonials Here at Meltwater, we've just updated our case studies page with fresh customer testimonials. Here are some tips on working with customers to create engaging content about you and your products.
Testimonials and case studies are critical components o Here at Meltwater, we've just updated our case studies page with fresh customer testimonials. To mark the occasion we've got some tips on working with customers to create great content about what your products can do.
"02.02.2016 09:52:10" meltwater.com How to Document Your Content Marketing Strategy Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report from the Content Marketing Institute shows that fewer marketers are documenting 48% of content marketers say they do not document their content marketing strategy, despite the fact that it's been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. Luckily
"29.01.2016 17:36:21" meltwater.com How to Document Your Content Marketing Strategy Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report from the Content Marketing Institute shows that fewer marketers are documenting 48% of content marketers say they do not document their content marketing strategy, despite the fact that it's been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. Luckily
"27.01.2016 01:34:02" meltwater.com Slang for Brands to Keep Your Social Media Rad Marketing these days is a tough gig. The average person is so overly bombarded with marketing messages, offers, and options that they simply tune out a large percentage of what they see online. If you can’t capture your digital audience’s attention i Knowing that you are trying to reach millennials is great, but you've got to speak their language for your message to mean something. What are the words (and abbreviations) of the moment? If you use them, will you connect, or just be seen as a poseur
"26.01.2016 00:53:07" meltwater.com 5 TED Talks to Get You Through a Rough Day of Meetings Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain:
SHIFTers are fortunate to receive the we TED’s mission is to spread ideas, and they “believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world”. Perhaps surviving a day of meetings isn’t exactly world-saving, but it is a great thing. Here are some grea
"22.01.2016 18:02:47" meltwater.com 7 Ways To Keep Your Startup Marketing Lean Guest author Stephen Moyers is an online marketer, designer, and tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more.
If you've recentl 7 Ways To Keep Your Startup Marketing Lean: You don’t need to invest millions into marketing. After all you're working at a startup, and the world is your oyster. You can go social all the way or you can focus on using data to carefully market to a n
"20.01.2016 18:22:57" meltwater.com The 7 worst ad campaigns of 2015 In the Information Age, where people are tethered to their smartphones, just waiting to pounce on Donald Trump for announcing something ridiculous, nothing trends faster than insensitive, politically-incorrect statements — this is especially true for What did 7 companies do to have their campaigns designated as among the worst of 2015? And how did they deal with the backlash?
"19.01.2016 17:29:05" meltwater.com 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program Images are an important part of creating engaging content. In fact, according to Jeff Bullas, posts or articles with images get 94% more views! But finding great stock photos can either be costly or time consuming.
Websites like Getty Images® have be 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program: Posts or articles with images get 94% more views! But finding the right stock photos for your content can be tough. Here are some resources for finding free, h
"19.01.2016 16:52:56" meltwater.com Getting Noticed: How to Get Your PR Working Again Are you struggling because you’ve dabbled with trying to get media attention but you just don’t feel like you are cutting through? You know it’s not working but it can be difficult to get things back on track when you’ve tried time and again but just You've been trying to get media attention but you just don't feel like your PR is cutting through? Don't despair. Here are some friendly reminders for how to find your audience, and reach them.
"18.01.2016 16:24:11" meltwater.com Ten Business Trends for 2016 Although some business trends come and go, there are some are some that have proven timeless. For example, doing what’s right for the client will never go out of style, and the same goes for treating employees well and putting the company in a positi Ten Business Trends for 2016: Although some business trends come and go, there are some are some that have proven timeless. David Kiger, CEO of WorldWide Express, updates us on what they mean for us in 2016.
"15.01.2016 15:33:20" meltwater.com Beyond the Buzzword: Gamification Let’s be honest: All of us can be kids at heart. When it comes to content marketing, gamification offers the play time all of us desire.
But gamification is more than just a substitute for recess. It’s ideal for increasing important metrics and creat Brands are moving beyond the buzzword and seeing real results with gamification. Here are some great examples of success with gamifying content marketing initiatives.
"14.01.2016 18:45:24" meltwater.com Of Course You Have An Idea for a Press Release. But Is It A Good Idea? Most business owners, large or small, do not really understand why journalists write about some topics and not about others. It’s also common for business owners to think that many happenings within their business should be turned into a press releas Of Course You Have An Idea for a Press Release. But Is It A Good Idea?
"14.01.2016 15:31:34" meltwater.com Twitter wants to let brands turn your tweets into ads Twitter is developing an ad format that will enable marketers to leverage your tweets in their brand campaigns. A source familiar with the matter tells VentureBeat that the company has begun testing a product called the “brand enthusiast gallery” wit Twitter has begun testing a product called the “brand enthusiast gallery” with the goal of letting advertisers identify positive tweets about a brand or product and syndicate it in their ads.
"13.01.2016 10:43:31" meltwater.com 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program Images are an important part of creating engaging content. In fact, according to Jeff Bullas, posts or articles with images get 94% more views! But finding great stock photos can either be costly or time consuming.
Websites like Getty Images® have be 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program: Posts or articles with images get 94% more views! But finding the right stock photos for your content can be tough. Here are some resources for finding free, h
"12.01.2016 17:23:56" meltwater.com 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program Images are an important part of creating engaging content. In fact, according to Jeff Bullas, posts or articles with images get 94% more views! But finding great stock photos can either be costly or time consuming.
Websites like Getty Images® have be 10 Resources for Stock Photos and Illustrations to Benefit Your Content Marketing Program: Posts or articles with images get 94% more views! But finding the right stock photos for your content can be tough. Here are some resources for finding free, h
"08.01.2016 17:24:14" meltwater.com How to Do Permission PR You might well be familiar with the term permission marketing and the idea that people opt in to receiving information and promotional messages. It is a term that has been used in marketing for some time but became well known through the work of Seth So, here’s the issue: my reaction to a sales call is the same as a journalist receiving a press release or a telephone pitch that isn’t relevant or comes at the wrong time. So, let’s turn it around and get permission. Get tips on how to build product
"07.01.2016 20:57:02" www.meltwater.com How to Implement Micro Moments into Your Video Strategy — Meltwater What are micro moments? Micro moments are the moments when... more How to Implement Micro Moments into Your Video Strategy http://bit.ly/1mjevyR
"07.01.2016 19:46:02" www.meltwater.com The Actionable Guide to Reddit Marketing For Your Business — Meltwater When people talk about the benefits of social media marketing,... more The Actionable Guide to #Reddit Marketing For Your Business - http://bit.ly/1mgJAD5
"07.01.2016 17:25:23" meltwater.com How to Implement Micro Moments into Your Video Strategy What are micro moments? Micro moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Brands that take the time to understand their target consumer’s micro moment How to Implement Micro Moments into Your Video Strategy: What are micro moments? Micro moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Find out what this
"06.01.2016 17:44:41" meltwater.com Top Data-Driven PR Trends of 2016: Interactive Infographics We’ve rung in the New Year, wished our colleagues, friends, and loved ones well, and eagerly look forward to what the future brings. What does the future hold for public relations professionals? What should we be keeping an eye on? In this series, we Top Data-Driven PR Trends of 2016: Interactive Infographics: What replaces the static, boring infographic? The interactive infographic. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic
"05.01.2016 20:57:02" www.meltwater.com How to Implement Micro Moments into Your Video Strategy — Meltwater What are micro moments? Micro moments are the moments when... more How to Implement Micro Moments into Your Video Strategy http://bit.ly/1mjevyR
"05.01.2016 19:46:04" www.meltwater.com The Actionable Guide to Reddit Marketing For Your Business — Meltwater When people talk about the benefits of social media marketing,... more The Actionable Guide to #Reddit Marketing For Your Business - http://bit.ly/1mgJAD5
"04.01.2016 22:39:04" www.meltwater.com Leveraging 4 Key Types Of PR Data — Meltwater Data collection and evaluation are (or, at least, should be)... more Leveraging 4 Key Types Of #PRData http://bit.ly/1meSktz
"04.01.2016 16:00:05" www.meltwater.com Twitter Trending Topics Predict Future Breakout Search Trends — Meltwater Americans increasingly get their information from social media. According to... more @twitter #Trending Topics Predict Future Breakout Search Trends http://bit.ly/1QOpbSs
"30.12.2015 22:39:02" www.meltwater.com Leveraging 4 Key Types Of PR Data — Meltwater Data collection and evaluation are (or, at least, should be)... more Leveraging 4 Key Types Of #PRData http://bit.ly/1meSktz
"30.12.2015 20:57:03" www.meltwater.com How to Implement Micro Moments into Your Video Strategy — Meltwater What are micro moments? Micro moments are the moments when... more How to Implement Micro Moments into Your Video Strategy http://bit.ly/1mjevyR
"30.12.2015 17:20:02" www.meltwater.com How Live Streams Are Forever Changing Social Media Marketing — Meltwater The world of social media marketing used to be so... more How #LiveStreams Are Forever Changing #SocialMediaMarketing http://bit.ly/1YwoE6H
"30.12.2015 15:58:04" www.meltwater.com The Powerful 17 Step Journey of a Simple Tweet — Meltwater My first tweet was underwhelming. It had no link, was... more The Powerful 17 Step Journey of a Simple Tweet http://bit.ly/1YyQijF
"29.12.2015 19:46:04" www.meltwater.com The Actionable Guide to Reddit Marketing For Your Business — Meltwater When people talk about the benefits of social media marketing,... more The Actionable Guide to #Reddit Marketing For Your Business - http://bit.ly/1mgJAD5
"29.12.2015 16:00:16" www.meltwater.com Twitter Trending Topics Predict Future Breakout Search Trends — Meltwater Americans increasingly get their information from social media. According to... more @twitter #Trending Topics Predict Future Breakout Search Trends http://bit.ly/1QOpbSs
"29.12.2015 15:55:02" www.meltwater.com The 30 Most Genius Content Marketing Examples of 2015 Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing effort The 30 Most Genius #ContentMarketing Examples of 2015 http://bit.ly/1QOoxo1
"29.12.2015 15:54:03" Timeline Photos @Meltwater named one U.S.'s @101Best and Brightest Companies to Work for in 2015 http://bit.ly/1QykEn4
"28.12.2015 22:39:04" www.meltwater.com Leveraging 4 Key Types Of PR Data — Meltwater Data collection and evaluation are (or, at least, should be)... more Leveraging 4 Key Types Of #PRData http://bit.ly/1meSktz
"28.12.2015 17:20:05" www.meltwater.com How Live Streams Are Forever Changing Social Media Marketing — Meltwater The world of social media marketing used to be so... more How #LiveStreams Are Forever Changing #SocialMediaMarketing http://bit.ly/1YwoE6H
"28.12.2015 15:58:02" www.meltwater.com The Powerful 17 Step Journey of a Simple Tweet — Meltwater My first tweet was underwhelming. It had no link, was... more The Powerful 17 Step Journey of a Simple Tweet http://bit.ly/1YyQijF
"24.12.2015 15:57:03" www.meltwater.com The 30 Most Genius Content Marketing Examples of 2015 Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing effort The 30 Most Genius #ContentMarketing Examples of 2015 http://bit.ly/1QOoxo1
"23.12.2015 21:31:02" www.meltwater.com User Generated Video: Most…Engaging…Ever — Meltwater Video content marketing is the way of the foreseeable future... more #UserGenerated #Video: Most…Engaging…Ever http://bit.ly/1QvOlVG
"23.12.2015 15:54:02" Timeline Photos @Meltwater named one U.S.'s @101Best and Brightest Companies to Work for in 2015 http://bit.ly/1QykEn4
"22.12.2015 17:20:03" www.meltwater.com How Live Streams Are Forever Changing Social Media Marketing — Meltwater The world of social media marketing used to be so... more How #LiveStreams Are Forever Changing #SocialMediaMarketing http://bit.ly/1YwoE6H
"22.12.2015 17:02:03" www.meltwater.com Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) — Meltwater One of qSample’s management roles is to engage online with... more Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) http://bit.ly/1YkJiGZ @qsample
"22.12.2015 15:58:04" www.meltwater.com The Powerful 17 Step Journey of a Simple Tweet — Meltwater My first tweet was underwhelming. It had no link, was... more The Powerful 17 Step Journey of a Simple Tweet http://bit.ly/1YyQijF
"21.12.2015 21:31:02" www.meltwater.com User Generated Video: Most…Engaging…Ever — Meltwater Video content marketing is the way of the foreseeable future... more #UserGenerated #Video: Most…Engaging…Ever http://bit.ly/1QvOlVG
"21.12.2015 17:20:04" www.meltwater.com How Live Streams Are Forever Changing Social Media Marketing — Meltwater The world of social media marketing used to be so... more How #LiveStreams Are Forever Changing #SocialMediaMarketing http://bit.ly/1YwoE6H
"21.12.2015 17:12:02" www.meltwater.com The 30 Most Brilliant Social Media Campaigns of 2015 In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadc The 30 Most Brilliant Social Media Campaigns of 2015 http://bit.ly/1Yi3j0U
"21.12.2015 15:54:02" Timeline Photos @Meltwater named one U.S.'s @101Best and Brightest Companies to Work for in 2015 http://bit.ly/1QykEn4
"18.12.2015 21:54:02" Timeline Photos @Meltwater named one U.S.'s @101Best and Brightest Companies to Work for in 2015 http://bit.ly/1QykEn4
"18.12.2015 21:04:02" Timeline Photos @Meltwater named one the U.S.'s Best and Brightest Companies to Work for in 2015 http://bit.ly/1QykEn4 @101Best
"18.12.2015 19:15:03" www.meltwater.com Study finds marketers are prioritizing personalization… but are further behind than they realize A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less #Study finds marketers are prioritizing #personalization… but are further behind than they realize http://bit.ly/1Qp8LQe
"18.12.2015 17:02:03" www.meltwater.com Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) — Meltwater One of qSample’s management roles is to engage online with... more Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) http://bit.ly/1YkJiGZ @qsample
"17.12.2015 21:31:03" www.meltwater.com User Generated Video: Most…Engaging…Ever — Meltwater Video content marketing is the way of the foreseeable future... more #UserGenerated #Video: Most…Engaging…Ever http://bit.ly/1QvOlVG
"17.12.2015 18:24:03" Timeline Photos Why Do Digital Marketing Agencies Struggle with Measurement? http://bit.ly/1Qje2sB #Webinar #Panel #ebook #PRKPIs.
"17.12.2015 18:05:05" www.meltwater.com Interactive Storytelling 101: Where It Fits in Your 2016 Content Strategy — Meltwater Remember the very first time you picked up a book... more #InteractiveStorytelling 101: Where It Fits in Your 2016 #ContentStrategy http://bit.ly/1Y5Loui
"17.12.2015 17:12:03" www.meltwater.com The 30 Most Brilliant Social Media Campaigns of 2015 In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadc The 30 Most Brilliant Social Media Campaigns of 2015 http://bit.ly/1Yi3j0U
"16.12.2015 19:15:02" www.meltwater.com Study finds marketers are prioritizing personalization… but are further behind than they realize A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less #Study finds marketers are prioritizing #personalization… but are further behind than they realize http://bit.ly/1Qp8LQe
"16.12.2015 17:04:04" www.meltwater.com Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) — Meltwater One of qSample’s management roles is to engage online with... more Learn from the Masters: 7 Internet Discussion Rules That Will Save Your Reputation (and Sanity) http://bit.ly/1YkJiGZ @qsample
"15.12.2015 18:24:03" Timeline Photos Why Do Digital Marketing Agencies Struggle with Measurement? http://bit.ly/1Qje2sB #Webinar #Panel #ebook #PRKPIs.
"15.12.2015 18:05:02" www.meltwater.com Interactive Storytelling 101: Where It Fits in Your 2016 Content Strategy — Meltwater Remember the very first time you picked up a book... more #InteractiveStorytelling 101: Where It Fits in Your 2016 #ContentStrategy http://bit.ly/1Y5Loui
"15.12.2015 17:12:04" www.meltwater.com The 30 Most Brilliant Social Media Campaigns of 2015 In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadc The 30 Most Brilliant Social Media Campaigns of 2015 http://bit.ly/1Yi3j0U
"14.12.2015 20:34:04" Timeline Photos How a Business Can Create and Maintain a Good #Reputation http://bit.ly/1Q0Tcht
"14.12.2015 19:15:03" www.meltwater.com Study finds marketers are prioritizing personalization… but are further behind than they realize A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less #Study finds marketers are prioritizing #personalization… but are further behind than they realize http://bit.ly/1Qp8LQe
"14.12.2015 18:47:02" www.meltwater.com Why customer experience is the new disruption — Meltwater If you’re looking to start a business these days, simply... more Why customer experience is the new disruption http://bit.ly/1XZA3vw @BriansSolis #XWhenBusinessMeetsDesign
"14.12.2015 15:53:02" www.meltwater.com Growth Hacking Tricks: Turn Your Difficult Clients into Real Brand Advocates! — Meltwater I have to disagree to a mindset that growth hacking... more Growth #Hacking Tricks: Turn Your Difficult Clients into Real #BrandAdvocates http://bit.ly/1Y2c8vz
"11.12.2015 20:34:04" Timeline Photos How a Business Can Create and Maintain a Good #Reputation http://bit.ly/1Q0Tcht
"11.12.2015 18:24:05" Timeline Photos Why Do Digital Marketing Agencies Struggle with Measurement? http://bit.ly/1Qje2sB #Webinar #Panel #ebook #PRKPIs.
"11.12.2015 18:07:03" www.meltwater.com Boost Your Social Posts Without the Boost Button — Meltwater We live in a world riddled with shiny objects to... more Boost Your Social Posts Without the Boost Button http://bit.ly/1RZgguw
"11.12.2015 15:53:02" www.meltwater.com Growth Hacking Tricks: Turn Your Difficult Clients into Real Brand Advocates! — Meltwater I have to disagree to a mindset that growth hacking... more Growth #Hacking Tricks: Turn Your Difficult Clients into Real #BrandAdvocates http://bit.ly/1Y2c8vz
"10.12.2015 18:55:03" Timeline Photos How to Embed #Podcasts, #Tweets and More on #LinkedIn! http://bit.ly/1Q3j10r
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