Instagram United States FMCG - Personal Care industry statistics

Instagram account	Follower	WG	WG (%)	ER (%)
M·A·C Cosmetics	23,906,485	-1,962	%-0.01	%0.01
NYX Professional Makeup	14,406,285	1,831	%0.01	%0.03
Maybelline New York	12,760,932	11,933	%0.09	%0.15
Tarte Cosmetics	10,098,557	-1,860	%-0.02	%0.01
Urban Decay Cosmetics	10,053,939	-2,895	%-0.03	%0.01
Smashbox Cosmetics	4,233,906	-1,649	%-0.04	%0.00
Clinique	3,838,276	686	%0.02	%0.03
Revlon	3,080,298	50	%0.00	%0.02
COVERGIRL	2,936,608	348	%0.01	%0.01
Drunk Elephant Skincare	1,989,742	-225	%-0.01	%0.02
PETA	1,676,782	-180	%-0.01	%0.54
doTERRA Essential Oils USA	1,305,934	67	%0.01	%0.04
Fresh	1,037,064	-109	%-0.01	%0.02
Neutrogena	1,006,968	1,878	%0.19	%0.04
Kiehl's Since 1851	969,882	319	%0.03	%0.03
Rimmel London US	932,860	-147	%-0.02	%0.01
Vital Proteins	880,919	76	%0.01	%0.01
SheaMoisture	827,496	309	%0.04	%0.02
Matrix	792,751	4,619	%0.59	%2.34
Sephora Collection	762,666	-73	%-0.01	%0.00
La Roche-Posay USA	723,562	2,661	%0.37	%0.07
BOTOX® Cosmetic	624,623	677	%0.11	%0.02
Pantene Pro-V	612,280	629	%0.10	%0.04
GarnierUSA	599,794	638	%0.11	%0.04
Honest Beauty	568,783	-240	%-0.04	%0.00
JUVÉDERM	534,914	37	%0.01	%0.03
Aveda	512,395	224	%0.04	%0.12
Paul Mitchell	389,658	116	%0.03	%0.28
Palmer's	278,707	1,090	%0.39	%0.05
FARMASI	247,782	996	%0.40	%0.85
Avon USA	224,668	201	%0.09	%0.03
Old Spice	215,716	890	%0.41	%0.00
Sebastian Professional	214,923	302	%0.14	%0.22
Vichy USA (pronounced vee-shee)	214,143	93	%0.04	%0.05
St.Tropez	197,324	208	%0.11	%0.51
Goldwell US	192,688	-75	%-0.04	%0.03
Herbal Essences	189,415	627	%0.33	%0.05
Davines North America	179,271	162	%0.09	%0.00
ORS Hair Care • Olive Oil	168,113	651	%0.39	%0.26
Maxi-Cosi USA	148,104	79	%0.05	%0.00
pūrlisse (pure-lease)	141,649	8	%0.01	%0.01
BIODERMA USA	140,055	162	%0.12	%0.06
NIVEA USA	139,167	606	%0.44	%0.14
AMERICAN CREW	113,769	57	%0.05	%0.07
No7 USA	108,794	464	%0.43	%0.00
Revlon Professional	103,030	-31	%-0.03	%0.04
shu uemura art of hair	102,926	4	%0.00	%0.00
Sebamed Skincare	77,674	-48	%-0.06	%0.00
Sonage Skincare	62,970	-25	%-0.04	%0.00
Weleda Plant-Rich Skincare	61,950	76	%0.12	%0.06

Instagram | FMCG | Personal Care Industry Accounts