Instagram United States FMCG - Personal Care industry statistics

Instagram account	Follower	WG	WG (%)	ER (%)
M·A·C Cosmetics	23,982,072	-14,226	%-0.06	%0.03
NYX Professional Makeup	14,458,136	-4,715	%-0.03	%0.03
Maybelline New York	12,575,889	-2,533	%-0.02	%0.05
Urban Decay Cosmetics	10,233,656	-6,659	%-0.07	%0.01
Tarte Cosmetics	10,176,215	1,183	%0.01	%0.01
Smashbox Cosmetics	4,328,625	-5,081	%-0.12	%0.01
Clinique	3,842,749	-3,846	%-0.10	%0.02
Revlon	3,076,901	-3,116	%-0.10	%0.07
COVERGIRL	2,976,507	-4,424	%-0.15	%0.01
Drunk Elephant Science-Backed Skincare	2,057,663	-560	%-0.03	%0.02
PETA	1,651,663	4,822	%0.29	%0.49
doTERRA Essential Oils USA	1,305,903	297	%0.02	%0.12
Fresh	1,062,747	-784	%-0.07	%0.02
Neutrogena	976,845	42	%0.00	%0.06
Kiehl's Since 1851	956,320	81	%0.01	%0.03
Rimmel London US	947,005	-395	%-0.04	%0.01
Vital Proteins	892,017	-760	%-0.09	%0.01
SheaMoisture	835,303	-69	%-0.01	%0.04
Sephora Collection	782,927	-349	%-0.04	%0.00
Matrix	752,540	459	%0.06	%0.04
La Roche-Posay USA	651,120	1,190	%0.18	%0.07
BOTOX® Cosmetic	615,736	108	%0.02	%0.02
Pantene Pro-V	600,981	120	%0.02	%0.02
Honest Beauty	583,060	29	%0.00	%0.18
GarnierUSA	572,488	1,251	%0.22	%0.06
JUVÉDERM	534,624	-9	%0.00	%0.00
Aveda	503,093	230	%0.05	%0.08
Paul Mitchell	377,588	152	%0.04	%0.05
Palmer's	241,170	148	%0.06	%0.05
Avon USA	216,309	132	%0.06	%0.08
Vichy USA (pronounced vee-shee)	212,970	-47	%-0.02	%0.02
Sebastian Professional	208,479	124	%0.06	%0.16
St.Tropez	199,345	141	%0.07	%0.00
Old Spice	191,206	448	%0.23	%0.00
FARMASI USA	191,193	922	%0.48	%0.22
Herbal Essences	172,428	-33	%-0.02	%0.03
Davines North America	170,101	571	%0.34	%0.04
Goldwell US	161,676	125	%0.08	%0.09
ORS Hair Care • Olive Oil	160,503	142	%0.09	%0.00
pūrlisse (pure-lease)	148,203	-209	%-0.14	%0.12
Maxi-Cosi USA	136,681	481	%0.35	%0.12
BIODERMA USA	132,788	455	%0.34	%0.15
NIVEA USA	124,640	139	%0.11	%0.10
AMERICAN CREW	113,532	4	%0.00	%0.06
No7 USA	105,105	12	%0.01	%0.05
Revlon Professional	102,388	98	%0.10	%0.24
shu uemura art of hair	95,948	38	%0.04	%0.21
Sebamed Skincare	78,486	-27	%-0.03	%0.00
Sonage Skincare	64,820	-28	%-0.04	%0.01
Weleda Plant-Rich Skincare	59,934	168	%0.28	%0.21

Instagram | FMCG | Personal Care Industry Accounts