Instagram United States FMCG - Personal Care industry statistics

Instagram account	Follower	Media	WG	WG (%)	ER (%)
M·A·C Cosmetics	24,553,937	9,997	-3,318	%-0.01	%0.02
NYX Professional Makeup	14,538,754	9,997	2,858	%0.02	%0.00
Maybelline New York	12,079,469	4,054	15,575	%0.13	%0.00
Urban Decay Cosmetics	10,520,815	9,201	-6,446	%-0.06	%0.00
Tarte Cosmetics	10,055,060	10	6,659	%0.07	%0.00
Smashbox Cosmetics	4,497,705	5,156	-1,431	%-0.03	%0.00
Clinique	3,800,595	4,237	2,939	%0.08	%0.00
Revlon	3,093,229	7,417	-321	%-0.01	%0.00
COVERGIRL	3,024,631	7,227	-599	%-0.02	%0.00
Drunk Elephant	1,804,122	6,607	18,552	%1.04	%0.00
PETA	1,525,416	9,969	45,858	%3.10	%0.00
doTERRA Essential Oils USA	1,250,231	5,242	976	%0.08	%0.00
Fresh	1,094,392	4,951	1,952	%0.18	%0.00
Rimmel London US	975,194	5,411	-557	%-0.06	%0.00
Neutrogena	962,129	2,094	-148	%-0.02	%0.00
Kiehl's Since 1851	954,087	5,946	501	%0.05	%0.00
Vital Proteins	926,010	3,257	-1,151	%-0.12	%0.02
SheaMoisture	833,073	6,171	-83	%-0.01	%0.00
Sephora Collection	827,266	3	-367	%-0.04	%0.00
Matrix	712,056	2,132	718	%0.10	%0.00
Pantene Pro-V	609,826	1,595	-122	%-0.02	%0.00
Honest Beauty	598,898	1,098	225	%0.04	%0.00
BOTOX® Cosmetic	583,114	858	315	%0.05	%0.00
GarnierUSA	540,586	5,922	288	%0.05	%0.07
JUVÉDERM	523,744	644	428	%0.08	%0.01
La Roche-Posay USA	493,785	2,290	2,387	%0.49	%0.00
Aveda	487,614	4,517	299	%0.06	%0.00
BPI Sports	463,680	9,744	-370	%-0.08	%0.00
Paul Mitchell	368,066	4,039	61	%0.02	%0.03
Avon USA	207,781	4,485	146	%0.07	%0.00
Vichy USA	206,681	3,033	381	%0.18	%0.00
Palmer's	204,704	6,423	1,583	%0.78	%0.00
Sebastian Professional	203,460	5,241	2	%0.00	%0.00
St.Tropez	198,614	5,064	-65	%-0.03	%0.05
Old Spice	192,510	459	-62	%-0.03	%0.00
Herbal Essences	174,205	1,526	-104	%-0.06	%0.05
Goldwell US	153,928	4,753	39	%0.03	%0.00
L'Oréal USA	152,953	2,712	202	%0.13	%0.00
Davines North America	151,944	3,380	352	%0.23	%0.00
ORS Hair Care • Olive Oil	137,875	3,411	47	%0.03	%0.00
BIODERMA USA	131,134	661	201	%0.15	%0.00
Farmasi USA	124,801	1,797	200	%0.16	%0.00
AMERICAN CREW	112,545	2,620	3	%0.00	%0.00
NIVEA USA	105,368	1,170	714	%0.68	%0.00
No7 USA	100,273	2,226	-52	%-0.05	%0.15
pūrlisse (pure-lease)	98,012	6,321	49	%0.05	%0.00
Maxi-Cosi USA	95,046	1,685	-38	%-0.04	%0.00
Revlon Professional	88,563	2,094	1,551	%1.78	%0.00
shu uemura art of hair	86,644	564	115	%0.13	%0.00
Sebamed Skincare	79,960	2,313	5	%0.01	%0.00

Instagram | FMCG | Personal Care Industry Accounts