Instagram United States FMCG industry statistics

Instagram account	Follower	WG	WG (%)	ER (%)
M·A·C Cosmetics	23,582,989	-320,205	%-1.34	%0.02
NYX Professional Makeup	14,197,192	-211,753	%-1.47	%0.03
Maybelline New York	12,580,428	-190,245	%-1.49	%0.03
Monster Energy	10,592,868	-67,235	%-0.63	%0.08
Tarte Cosmetics	9,891,863	-208,526	%-2.06	%0.01
Urban Decay Cosmetics	9,822,601	-226,679	%-2.26	%0.01
Red Bull USA 🇺🇸	4,481,303	26,866	%0.60	%0.19
Smashbox Cosmetics	4,141,578	-89,013	%-2.10	%0.01
Clinique	3,801,242	-36,746	%-0.96	%0.04
Coca-Cola	3,274,441	-53,708	%-1.61	%0.00
Revlon	3,029,971	-49,862	%-1.62	%0.06
COVERGIRL	2,873,152	-62,593	%-2.13	%0.01
Burger King	1,987,345	-37,888	%-1.87	%0.30
Drunk Elephant Skincare	1,979,474	-8,931	%-0.45	%0.02
PETA	1,669,270	-8,497	%-0.51	%0.51
doTERRA Essential Oils USA	1,300,393	-5,598	%-0.43	%0.04
Beyond Meat	1,047,070	-7,175	%-0.68	%0.07
Fresh	1,025,511	-11,112	%-1.07	%0.01
Neutrogena	1,003,079	-5,748	%-0.57	%0.24
Kiehl's Since 1851	962,155	-8,419	%-0.87	%0.03
Rimmel London US	913,175	-19,542	%-2.10	%0.13
Vital Proteins	875,555	-5,286	%-0.60	%0.02
SheaMoisture	819,754	-8,369	%-1.01	%0.12
Matrix	791,370	-4,178	%-0.53	%0.36
Sephora Collection	753,695	-8,372	%-1.10	%0.00
La Roche-Posay USA	728,927	793	%0.11	%0.22
Optimum Nutrition	661,327	-9,820	%-1.46	%0.38
Little Caesars	632,555	-2,801	%-0.44	%0.03
BOTOX® Cosmetic	612,747	-12,862	%-2.06	%0.02
Crayola	604,701	-8,183	%-1.34	%0.12
Pantene Pro-V	603,806	-9,750	%-1.59	%0.12
GarnierUSA	593,507	-7,411	%-1.23	%0.04
Honest Beauty	566,387	-2,621	%-0.46	%0.00
Skip Hop	526,306	-4,756	%-0.90	%0.00
JUVÉDERM	521,973	-12,970	%-2.42	%0.02
Aveda	508,888	-4,017	%-0.78	%0.05
reeses	499,277	-2,330	%-0.46	%0.14
The Farmer's Dog	454,355	-387	%-0.09	%0.05
Once Upon a Farm	426,693	-380	%-0.09	%0.04
Paul Mitchell	384,544	-5,165	%-1.33	%0.04
Patchi	350,486	-3,338	%-0.94	%0.02
GODIVA	339,518	-4,413	%-1.28	%0.07
The Hershey Company	330,941	-6,448	%-1.91	%0.06
Chips Ahoy!	285,186	-847	%-0.30	%0.07
Diet Coke	280,191	-693	%-0.25	%0.40
Palmer's	279,787	-268	%-0.10	%0.08
Chobani	268,209	-2,020	%-0.75	%0.26
Heinz	254,638	-2,849	%-1.11	%0.00
JOHNSON’S®	251,241	-1,801	%-0.71	%0.08
FARMASI	248,229	-624	%-0.25	%0.28

Instagram | FMCG Industry Accounts