Instagram United States FMCG industry statistics

Instagram account	Follower	WG	WG (%)	ER (%)
M·A·C Cosmetics	23,971,172	-4,775	%-0.02	%0.01
NYX Professional Makeup	14,457,648	770	%0.01	%0.03
Maybelline New York	12,578,210	1,544	%0.01	%0.04
Urban Decay Cosmetics	10,229,771	-1,805	%-0.02	%0.01
Tarte Cosmetics	10,173,588	-925	%-0.01	%0.02
Monster Energy	9,648,078	11,668	%0.12	%0.19
Smashbox Cosmetics	4,325,842	-1,300	%-0.03	%0.01
Clinique	3,842,321	70	%0.00	%0.03
Coca-Cola	3,181,089	2,390	%0.08	%0.21
Revlon	3,076,586	156	%0.01	%0.08
Red Bull USA 🇺🇸	3,002,411	16,798	%0.56	%0.23
COVERGIRL	2,974,589	-737	%-0.02	%0.01
Drunk Elephant Science-Backed Skincare	2,057,382	-62	%0.00	%0.05
Burger King	1,965,441	256	%0.01	%0.12
PETA	1,653,210	1,177	%0.07	%0.48
doTERRA Essential Oils USA	1,306,640	301	%0.02	%0.04
Fresh	1,062,436	-248	%-0.02	%0.04
Beyond Meat	1,003,751	336	%0.03	%0.07
Neutrogena	977,269	263	%0.03	%0.00
Kiehl's Since 1851	956,397	75	%0.01	%0.05
Rimmel London US	946,593	-151	%-0.02	%0.01
Vital Proteins	891,572	-277	%-0.03	%0.03
SheaMoisture	835,203	-54	%-0.01	%0.01
Sephora Collection	782,381	-247	%-0.03	%0.00
Matrix	753,218	405	%0.05	%0.06
Optimum Nutrition	665,095	208	%0.03	%0.03
La Roche-Posay USA	653,148	1,302	%0.20	%0.09
BOTOX® Cosmetic	615,641	-61	%-0.01	%0.02
Pantene Pro-V	600,760	-81	%-0.01	%0.00
Honest Beauty	582,680	-241	%-0.04	%0.01
Little Caesars	581,188	581	%0.10	%0.08
GarnierUSA	573,392	428	%0.07	%0.04
Skip Hop	534,712	-60	%-0.01	%0.03
JUVÉDERM	534,435	-99	%-0.02	%0.01
Aveda	503,441	179	%0.04	%0.06
reeses	443,654	500	%0.11	%0.00
The Farmer's Dog	416,997	811	%0.19	%0.07
Once Upon a Farm	405,150	556	%0.14	%1.42
Paul Mitchell	377,722	71	%0.02	%0.02
The Hershey Company	341,661	-168	%-0.05	%0.08
Patchi	338,010	182	%0.05	%0.04
GODIVA	330,921	-16	%0.00	%0.07
Chips Ahoy!	268,479	135	%0.05	%0.13
JOHNSON’S®	249,960	255	%0.10	%0.00
Miyoko's Creamery	248,475	-104	%-0.04	%0.03
Palmer's	241,405	104	%0.04	%0.05
Chobani	240,927	386	%0.16	%0.41
Violife Foods	235,106	26	%0.01	%0.05
Daiya Foods	226,813	-15	%-0.01	%0.05
Herbalife USA	224,344	448	%0.20	%0.46

Instagram | FMCG Industry Accounts