Instagram United States FMCG industry statistics

Instagram account	Follower	Media	WG	WG (%)	ER (%)
M·A·C Cosmetics	24,606,662	9,998	11,241	%0.05	%0.02
NYX Professional Makeup	14,576,016	9,999	8,388	%0.06	%0.00
Maybelline New York	11,646,174	3,091	11,248	%0.10	%0.00
Urban Decay Cosmetics	10,652,948	8,670	-620	%-0.01	%0.01
Tarte Cosmetics	10,034,848	10,133	2,482	%0.02	%0.00
Monster Energy	8,422,066	7,775	8,610	%0.10	%0.11
Smashbox Cosmetics	4,513,582	4,973	3,393	%0.08	%0.01
Clinique	3,701,739	4,214	7,383	%0.20	%0.00
Revlon	3,045,678	6,944	6,378	%0.21	%0.00
COVERGIRL	3,007,378	6,826	4,561	%0.15	%0.00
Coca-Cola	2,866,003	313	2,506	%0.09	%0.46
Burger King	1,915,003	552	6,739	%0.35	%1.04
PETA	1,426,996	10,010	-1,527	%-0.11	%0.00
Drunk Elephant	1,406,977	6,251	8,932	%0.64	%0.00
doTERRA Essential Oils USA	1,192,623	4,960	2,297	%0.19	%0.00
Fresh	1,045,936	4,610	-468	%-0.04	%0.08
Beyond Meat	1,011,123	2,188	-767	%-0.08	%0.26
Rimmel London US	986,496	5,011	282	%0.03	%0.00
Kiehl's Since 1851	943,143	5,709	832	%0.09	%0.00
Neutrogena	939,165	1,961	316	%0.03	%0.04
Vital Proteins	917,045	3,079	-344	%-0.04	%0.00
SheaMoisture	843,108	5,910	-20	%0.00	%0.00
Sephora Collection	836,519	3	213	%0.03	%0.00
Matrix	677,898	1,875	779	%0.12	%0.00
Optimum Nutrition	658,674	1,526	197	%0.03	%0.03
Pantene Pro-V	606,591	1,497	-71	%-0.01	%0.03
Honest Beauty	604,573	841	-143	%-0.02	%0.14
BOTOX® Cosmetic	568,260	723	160	%0.03	%0.02
Skip Hop	546,942	4,002	-174	%-0.03	%0.00
GarnierUSA	533,027	5,452	-32	%-0.01	%0.17
JUVÉDERM	509,863	554	655	%0.13	%0.59
Little Caesars	499,680	945	1,155	%0.23	%0.00
Aveda	476,092	4,334	445	%0.09	%0.00
BPI Sports	471,713	9,838	-169	%-0.04	%0.00
Creed Boutique Fragrances	438,777	3,982	930	%0.21	%0.00
La Roche-Posay USA	390,667	2,053	2,563	%0.66	%0.00
WUNDER2 \| We’ve moved!	379,372	3,691	0	%0.00	%0.00
The Hershey Company	372,188	586	-256	%-0.07	%0.06
Paul Mitchell	359,205	3,806	276	%0.08	%0.07
GODIVA	325,420	2,262	-29	%-0.01	%0.00
Once Upon a Farm	306,563	2,752	1,304	%0.43	%0.29
Patchi	289,455	3,057	326	%0.11	%0.00
The Farmer's Dog	284,428	1,049	1,289	%0.46	%0.33
JOHNSON’S®	239,779	235	451	%0.19	%0.09
Daiya Foods	239,744	1,831	-152	%-0.06	%0.17
Miyoko's Creamery	229,961	1,435	-26	%-0.01	%0.00
Violife Foods	224,392	1,149	2,399	%1.08	%0.56
Avon USA	203,918	4,152	55	%0.03	%0.00
Chobani	200,426	727	609	%0.30	%0.00
Palmer's	197,730	5,863	128	%0.06	%0.00

Instagram | FMCG Industry Accounts