Facebook Germany FMCG industry statistics

Facebook Fan Page	Fan	TA	WG	WG (%)	ER (%)
Coca-Cola	109,553,490	658	34,635	%0.03	%0.00
Maybelline New York	34,803,410	1,617	5,271	%0.02	%0.00
Avon *	21,733,691	829	4,920	%0.02	%0.00
Ferrero Rocher	19,861,740	576	6,944	%0.03	%0.00
Jack Daniel's *	18,051,578	460	-186	%0.00	%0.00
Kinder	12,031,773	544	2,601	%0.02	%0.00
durex.de	11,826,827	1	-525	%0.00	%0.00
Rexona	11,192,565	29	615	%0.01	%0.00
La Roche-Posay	8,075,648	42	4,667	%0.06	%0.00
Herbalife Nutrition	7,073,437	27	8,391	%0.12	%0.00
Max Factor	7,063,558	2	865	%0.01	%0.00
L'OCCITANE en Provence	6,436,937	384	1,347	%0.02	%0.00
BIODERMA	5,370,599	55	2,612	%0.05	%0.00
Faber-Castell	5,315,893	298	1,883	%0.04	%0.00
NESTEA	4,676,049	0	1,565	%0.03	%0.00
YSL Beauty	4,670,556	459	1,824	%0.04	%0.00
Urban Decay Cosmetics	4,375,074	1	1,392	%0.03	%0.00
Estee Lauder	4,177,155	10,592	1,702	%0.04	%0.00
essence cosmetics	4,133,441	533	648	%0.02	%0.00
Eau Thermale Avène	4,108,505	201	2,594	%0.06	%0.01
Royal Canin	4,096,093	7	1,249	%0.03	%0.00
Kérastase	4,066,823	561	1,914	%0.05	%0.00
Kérastase	4,066,789	453	1,880	%0.05	%0.00
Kiehl's	3,822,073	389	1,599	%0.04	%0.00
Nesquik	3,506,974	28	631	%0.02	%0.00
Burt's Bees DE	3,331,297	0	1,207	%0.04	%0.00
NYX Professional Makeup	3,176,991	605	945	%0.03	%0.00
SHISEIDO	2,870,346	180	1,565	%0.05	%0.00
Raffaello	2,447,085	158	554	%0.02	%0.00
Myprotein	2,353,049	172	235	%0.01	%0.00
Chicco	2,352,937	33	574	%0.02	%0.00
Aveda	2,220,347	31	949	%0.04	%0.00
Givenchy Fragrances & Beauty	2,200,639	146	1,348	%0.06	%0.00
Origins	2,180,052	741	490	%0.02	%0.00
Origins	2,180,052	1	491	%0.02	%0.00
ghd	2,165,004	503	1,176	%0.05	%0.00
ghd	2,164,984	32,741	1,156	%0.05	%0.00
NUK	2,159,730	151	892	%0.04	%0.00
Hill’s Pet Nutrition	2,139,706	44	1,079	%0.05	%0.00
bareMinerals	1,907,560	1	1,010	%0.05	%0.00
Rituals Cosmetics	1,882,513	4,374	2,444	%0.13	%0.00
kinder Riegel	1,829,329	303	1,086	%0.06	%0.00
von Wellean EigenArt e.K.	1,803,141	11	-173	%-0.01	%0.00
Alpro (DE, AT, CH)	1,778,793	975	-87	%0.00	%0.00
Rossmann	1,761,967	3,527	322	%0.02	%0.00
Schwarzkopf Professional Deutschland	1,746,700	50	636	%0.04	%0.00
Biotherm	1,702,093	572	525	%0.03	%0.00
Bonduelle	1,701,023	524	-55	%0.00	%0.00
Ricola	1,648,083	51	467	%0.03	%0.00
La Mer	1,559,436	59	284	%0.02	%0.00

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