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"24.01.2017 08:52:10" S/S 17 Redefined Active In constant motion. But always present. We are busy working,
working out or just on our way. Idle mode is not for us.
We like change. We are redefining what’s possible and move seamlessly
from one thing to the next. From work to workout. From bike
"19.12.2016 09:07:55" Walk the Plank - with Dave Treadway
"05.12.2016 17:10:12" Henrik Windstedt - The humble star Former Freeride World Tour champion Henrik Windstedt is putting Åre, his little Swedish home slope, on the global map.
Even if you’re not familiar with the various styles of competitive skiing, Henrik's resumé is impressive. Not that he’d spend any time
"16.11.2016 10:58:26" Freeride World Tour 2017 We're proud to once again be a part of the Freeride World Tour. With our strong team of skiers, 2017 FWT will for sure be exciting. Peak Performance riders are Loic Collomb-Patton, the 2016 Freeride World Champion, together with Evelina Nilsson and
"08.11.2016 10:33:38" Drop In For A Radical Job Freeride World Champion, Loic Collomb-Patton, is looking for anyone who can present the most inspiring, fun, crazy or unique ski warm-up on Instagram. The most appreciated warm-up will take the person behind it and a friend to the finals of the Freeride
"02.11.2016 16:56:08" Perspective Last winter we went to Canada - BC together with Whiteout Pictures and filmed with our friends Henrik Windstedt, Dave Treadway and Matilda Rapaport. This visually unique edit is the outcome of the trip. In the 4 min edit we go on a visual journey into the
"06.10.2016 11:31:14" F/W 16 :Redefined Ski
"19.09.2016 13:22:38" Michelle Ford - Founder of Peak Power Athletics After getting burnt out on official sports Michelle Ford embraced personal training that was all about the individual.
“I love to bring out the ‘strong’ in everyone,” says Vancouver-based personal trainer and athlete Michelle Ford, lighting up at the
"19.09.2016 12:06:10" Jesse Booi - Founder of Fraser Street Run Club Former skateboarder Jesse Booi founded a weekly run club to encourage like-minded runners to push out further into the unknown.
Imagine that, sometime in your twenties, you discover that you love running. You used to travel the world as a professional
"19.09.2016 11:49:29" Oliver Kumbi - Professional muse Oliver Kumbi is not your average model. He may travel all over the world, modeling for some of the most respected contemporary designers of our times, but the truth is the Swedish twenty-something is more impressed by an empty basketball court than a
"08.09.2016 09:22:18" F/W 16 :Redefined Seasonal Movie 30 years ago, we redefined skiwear and did what nobody else had done. We created ground-breaking skiwear by combining excellent functionality with an attractive design. Today, innovation is still our reason for being. We like to shake things up. Do things
"22.08.2016 10:01:34" F/W 16 :Redefined Urban
"22.08.2016 09:02:02" F/W 16 Performance Redefined There is a certain type of people that rule the city instead of letting the city rule them. They lead an active urban life combining work with activities and a healthy life style. The lunchtime climbs and pre-dawn swims; the adrenalin- fuelled rides that
"19.04.2016 09:58:21" Radical Job Alaska Watch the Radical Job beeing done in Alaska! Iñigo Ruiz de Gauna Merino from Spain applied for a job assisting Matilda Rapaport at start in the Freeride World Tour event in Haines, Alaska. Among over 1300 applicants, Iñigo got the job. Here is the story…
"04.04.2016 09:06:59" Peak Performance Vertical K 2016 For those who relish the searing burn of running uphill, we’ve introduced Peak Performance Vertical K that will take place on Tuesday, 2nd of August 2016 during the AXA Fjällmaraton week. The race will climb 1,000 altitude metres over a short distance,
"23.03.2016 10:41:15" Radical Job applications
"24.02.2016 13:37:52" S/S16 New Golf Arrivals Designed For The Dedicated.
Song: Whatever Doesn't Kill Me (Better Run)
Artist: Benj Heard
Film: Whiteout Pictures
"24.02.2016 13:37:52" Seasonal Movie S/S16 We go fast to clear our heads. We push limits to reconnect. We run to remember. A fairway at dawn. A distant mountain summit or bright city lights. We go further, never hold back. Detours on purpose, not ever the same route twice. We catch our breath and
"24.02.2016 13:37:52" S/S16 Urban The clothes we wear have to work for the dynamic and busy lives we lead. We design apparel for the aspiring, urban citizen, technical apparel with a city aesthetic that adapts and performs. This is where style meets performance. This is Urban
"24.02.2016 13:37:52" S/S16 Running RULE YOUR RUN!
We run fast and we run strong. We run to relax and refuel. We run to explore, both city streets and remote mountain trails. Every corner empowers, every new view inspires. We run to catch that magic feeling, we run to catch that magic
"02.02.2016 10:29:48" Best of Vallnord Arcalis The first stop of FWT 2016 was amazing. Huge drops, great speed and lots of inspiration.
Enjoy this summary of the first FWT stop at Vallnord Arcalis!
"30.11.2015 08:35:20" Drop In For A Radical Job DROP IN FOR A RADICAL JOB
Do you love to ski? Can you hold a pair of skis? Then we have a job for you! Don't miss out on the chance to apply for the best job in the world. It's a five second job and all you have to do is to help freeskier, Matilda R
"24.11.2015 09:29:53" Oscar Scherlin - about A Skier Knows
"24.11.2015 09:29:07" A Skier Knows - Åre Spring Shred THERE IS A FEELING that is shared with skiers all over the world. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It give
"17.11.2015 10:08:56" Matilda Rapaport - about A Skier Knows
"17.11.2015 10:07:42" A Skier Knows - Entering a skiers mind THERE IS A FEELING that is shared with skiers all over the world. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It give
"10.11.2015 08:09:32" A Skier Knows - Perspective from the wilderness THERE IS A FEELING that is shared with skiers all over the world. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It give
"03.11.2015 09:13:50" A Skier Knows - Reflections on a decade of progression THERE IS A FEELING that is shared with skiers all over the world. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It give
"27.10.2015 15:12:42" A Skier Knows - Spirit Of Alaska THERE IS A FEELING that is shared with skiers all over the world. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It give
"29.09.2015 06:12:02" #JUSTADDSKI - And get the season started Tag your Instagram photos #justaddski and #peakperformance and our snow cannon will shoot out fresh snow. If your photo rules, you get to start the season early on the Hintertux Glacier in Zillertal.
Find out more at JustAddSki.com
"24.03.2015 20:30:29" Golf Collection Spring/Summer 2015
"24.03.2015 20:30:28" The Golf Queenwood Jacket & Skirt The Golf Queenwood Jacket & Skirt presented by designer Staffan Thomasson
"24.03.2015 20:30:28" The Golf Heriot Jacket The Golf Heriot Jacket presented by designer Staffan Thomasson
"24.03.2015 20:30:28" The Desire Parka The Desire Parka presented by designer Sofia Gromark Norinder
"24.03.2015 20:30:28" The Vapor Jacket & Shorts The Vapor Jacket & Shorts presented by designer Robert Olsson
"24.03.2015 20:30:28" Running Collection Summer 2015
"24.03.2015 20:30:28" Urban Sportswear Spring/Summer 2015
"24.03.2015 20:30:28" Running Collection Spring 2015
"24.03.2015 20:30:28" Outdoor Collection Spring/Summer 2015
"18.03.2015 10:43:45" Catch magic hour - competition Twice a day, something magical happens. Just before the sun rises and just before it sets. That’s when we open the Magic Hour pop-up shops.
"19.02.2015 10:14:06" Magic Hour Seasonal movie Spring 2015 Twice a day, something magical happens. Just before the sun rises and just before it sets. When the world around us is quietly waking up to a new day or gently falling asleep for the next. A moment where silence,
lights, shadows and nature all collab
"19.02.2015 10:11:48" Ski season 2014/2015 Ski season 2014/2015
Music: Highasakite - Science & Blood Tests.
Licensed from Propeller Recordings. propellerrecordings.no
"30.10.2014 10:32:00" Malibu fable “What is your dream trip? When I saw Malibu Club up a remote fjord on the coast of BC Canada for the first time 6 years ago, and the sheer majesty of the peaks surrounding it, my dream trip came together in my head in an instant. I imagined staying
"28.10.2014 10:34:54" The Chilkat Jacket - Matilda Rapaport This hardcore jacket is inspired by and designed for free-skiers and radical environments. With excellent performance, freedom of movement and playfulness in mind, we built the Chilkat in one of our most functional fabrics – our newly developed 2-lay