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"25.04.2017 13:27:29" Thumbs up or down: Using emojis for mobile surveys As more and more studies are conducted on mobile devices, it is vital for respondents to complete surveys on smartphones as efficiently as they can on desktops. GfK's Frances Barlas and Randall K. Thomas explored how surveys featuring emojis compare to
"20.03.2017 12:23:51" How to understand consumers’ media usage and content consumption across devices. Using GfK’s Crossmedia Visualizer, you will gain insights on digital media audiences and their behaviors against KPIs, such as reach, frequency and intensity. It will help you identify and reach your target audiences, determine the most relevant
"28.02.2017 09:32:11" TechTrends 2017 Wearables, mobile payments, smart homes or augmented reality, all make the list in this year’s ultimate Tech Trends guide.
"06.02.2017 16:10:06" GfK – Introducing voice analytics into market research The way consumers speak is essential to reveal more about their emotional connection with a product concept. Introducing voice analytics into market research, we are able to measure your concept’s excitement, engagement, and energy. How? By simply
"22.11.2016 11:19:38" GfK Consumer Life - Understanding the dimension of today’s Connected Consumers How to discover the attitudes and behaviors of today’s connected consumer? Knowing their values, their motivations and learning why they act the way they do, is the path for your brand to engage and connect with customers all around the world. GfK
"06.10.2016 20:47:09" GfK's Market Builder Voice Suzanne Davis discusses Market Builder Voice, GfK's new voice analytics tool.
"25.08.2016 18:07:59" GfK's NextGen competition - Nurturing the next generation of market researchers GfK's NextGen competition gives student researchers from North American universities a chance to test their marketing and research knowledge. For more information or to enter: http://www.gfk.com/index.php?id=3796
"25.08.2016 14:00:53" GfK's NextGen Competition - Nurturing the next generation of market researchers GfK's NextGen competition gives student researchers from North American universities a chance to test their marketing and research knowledge. For more information or to enter: http://www.gfk.com/index.php?id=3796
"22.08.2016 16:19:59" GfK's NextGen competition Nurturing the next generation of market researchers GfK's NextGen competition gives student researchers from North American universities a chance to test their marketing and research knowledge. For more information or to enter: http://www.gfk.com/index.php?id=3796
"27.07.2016 17:45:35" GfK: The future of media The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help.
"25.07.2016 16:58:04" GfK: The Connected Consumer | Singapore - Connected Consumer 2016 Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have
"25.07.2016 16:55:46" GfK: Decoding Asia’s Connected Consumers | Singapore - Connected Consumer 2016 Mobile is connecting the world like never before. It is slowly becoming the most effective medium out there today as it provides unparalleled reach and engagement. How companies use this medium via new the platforms being made available everyday will
"25.07.2016 16:54:37" GfK: Connected Journeys in a Digital World | Singapore - Connected Consumer 2016 Digitization and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase in ways never seen before and brands need to be with the customers at
"25.07.2016 16:53:14" GfK: The Changing Technology World | Singapore - Connected Consumer 2016 Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrow's customers.
"25.07.2016 16:50:36" GfK: Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016 The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows
"25.07.2016 16:50:23" GfK: The Connected Consumer & Technology | Singapore - Connected Consumer 2016 Technology plays a role on how consumers behave and interact with brands. Today’s consumers’ are more connected now than ever before. New dimensions of consumer values like freedom, creativity, adventure and learning are driving change and brand owners
"26.05.2016 11:22:04" Monitor, assess & drive brand recommendation behavior with GfK Recommendation Driver Brand recommendations by healthcare professionals (HCPs) drive consumer health purchases. It's why consumers are willing to pay a premium and even buy more of the recommended product. So how do you shape HCP recommendations for your brand? What is the
"11.05.2016 12:50:46" GfK - The connected consumer Integrating car and home We look at the new innovations resonating with connected consumers in the automotive industry and beyond. This film explores how to understand the needs of the Connected Consumer, their attitudes to technology and how the car is becoming more connected to
"23.03.2016 14:28:16" GfK: Welcome to the world of the Connected Consumer It’s time to think differently. Today’s consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you
"22.03.2016 12:25:40" GfK: Driving Change - Cars and the connected consumer We explore what new innovations resonate with connected consumers in the automotive industry and beyond. This film shows how BMW UK is innovating and working with GfK to better understand the needs of the Connected Consumer.
"17.03.2016 17:19:12" GfK: How can data help pet retailers make the most of shelf space? For pet retailers, shelf space may be the ultimate commodity. At GfK, we track both shelf space and allotments of sales with our point-of-sale pet panel, which represents about 8,000 boutique and regional shops. Email us for more info:
"11.03.2016 13:56:30" Love at first sight? Join GfK at #ARFReThink16
"11.02.2016 16:15:29" Webinar: Tech Trends 2016 Catch up on our webinar where our key experts present four of our chosen 10 Tech Trends for 2016. Packed with research, analysis and implications, we help you to understand the driving forces behind the connected consumer. Interested in our insights?
"15.01.2016 14:46:26" GfK: What is your relationship with TV networks? We ask people on the street to describe their relationship with TV networks. At GfK, we use human relationships as a metaphor for brand/network connections, which guides smarter business decisions. http://bit.ly/1Ok5DSq http://bit.ly/1WaFbh9
"12.01.2016 14:56:45" GfK: What new staff skills are you seeking in market research? At GfK's client panel event, we discussed how today’s researcher needs to be expert in strategy and storytelling, not just stats.
"12.01.2016 14:49:55" GfK: Measuring the impact of smart home tech on consumers' lives A recent GfK global survey with 7,000+ consumers said they expect smart home services to have a big impact on their lives. We discuss the features that matter most and barriers to adoption. http://bit.ly/1RAVoxe
"04.01.2016 16:45:46" GfK at #CES2016: Measuring the impact of smart home Join GfK at CES 2016. We will be presenting insights on how smart home technology is impacting consumers' lives. @GfK #CES2016
"11.11.2015 17:59:44" GfK: #UXEugene builds better products with UX + market research Shaping innovative ideas into products and services that succeed in the market requires a blend of market research and user experience (UX) expertise. GfK is the first company to bring these together. To learn more, contact us: email@example.com, www.gfk.c
"10.11.2015 17:28:15" GfK: Você está realmente atingindo o seu público-alvo? [Portuguese] Em um mundo sobrecarregado de informações e audiências fragmentadas, toda mensagem transmitida conta.
Garanta que você está atingindo o público certo... com a GfK. Saiba mais sobre a nossa solução de Medição de Audiência & Insights.
"05.11.2015 18:37:50" This is Africa! GfK hosts event about research for Africa See highlights from GfK's This is Africa! event where we present research results and perspectives on Africa.
"02.11.2015 16:23:45" The Future of Insights: New findings from GfK and IIR Where is market research headed in the next two years? GfK and the Institute for International Research (IIR) collaborated on a study on this topic. Learn more about the findings from this groundbreaking research among over 700 market researchers.
"27.10.2015 17:18:32" The Future of Insights 2015: GfK, IIR to announce new findings Where is market research headed in the next two years? GfK and the Institute for International Research (IIR) collaborated on a study on this topic. Join us at IIR’s The Market Research Event (TMRE) when we'll present our findings. http://bit.ly/1
"27.10.2015 15:35:18" Shape your innovation journey with GfK Consumer Life Which shape will your innovation journey take? Using GfK Consumer Life (Roper Reports) you can gain data and insight into how consumers’ lives are evolving at a global, regional, local or micro level.
"20.10.2015 15:57:42" GfK: Highlights from #FCSummit15 GfK's Future Consumer Summit 2015 in Canary Wharf brought together GfK experts alongside future thinkers from leading brands. They discussed their vision and evidence-based predictions of future consumer behavior. Speakers included Unilever, BBC, IKE