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"28.04.2017 09:01:40" thedrum.com Fitbit data incriminates man accused of killing his wife Fitbit data helps crack murder case
"27.04.2017 09:20:07" thedrum.com Doritos unveils cassette pack preloaded with the Guardians of the Galaxy Vol. 2 soundtrack Want to listen to the Guardians of the Galaxy soundtrack? Buy Doritos
"26.04.2017 13:29:57" thedrum.com Ikea handbags pretentious Balenciaga blue tote bag 'flirt' with hit and run social media campaign IKEA throws shade at BALENCIAGA
"26.04.2017 11:50:41" thedrum.com Ask the editors: submit your questions for Facebook execs Nicola Mendelsohn and Mark D'Arcy Got a burning question about creative innovation, media trends or marketing? Why not ask our guest editors Nicola Mendelsohn and Mark D'Arcy.
Submit your questions in the comments below or send us a DM.
"26.04.2017 09:34:45" thedrum.com When I returned to advertising after 10 years, I assumed it would have changed – I was wrong When Brian Millar returned to advertising after 10 years, he expected change. But this is what he found...
"25.04.2017 08:51:26" thedrum.com Aviva's inclusivity boss Jan Gooding: 'Men, not particularly women, have supported me throughout my career' Aviva's global inclusion director Jan Gooding has admitted men, not women, have had a bigger impact on her career, blaming the latter's tendency to fear they could be penalised if seen to be championing diversity. "Women are not regarded as having leadership potential in same way as men – it's got fuck all to do with maternity leave."
"24.04.2017 14:12:48" thedrum.com The bulletproof brand of Marine Le Pen As Macron and Le Pen go to second round of French presidential poll, take a closer look at the 'Marine Présidente' campaign
"24.04.2017 09:55:03" thedrum.com Former Woolworths boss works up plans to resurrect the high street chain Woolworths could make a surprise return to British high streets
"21.04.2017 14:26:34" thedrum.com How El Clásico generates over $40m in media value for sponsors TV broadcasts only account for half of #ElClásico's $40m pay day
"21.04.2017 11:55:26" The Drum's cover photo
"21.04.2017 08:46:25" thedrum.com Channel 4 whips up Bake Off feeding frenzy with auction of sponsorship rights Want to sponsor The Great British Bake Off? It'll cost you...
"20.04.2017 08:46:03" thedrum.com Matt Damon ousted from United Airlines seat in spoof Jimmy Kimmel ad Jimmy Kimmel bumps Matt Damon as United Airlines spokesperson
"19.04.2017 12:59:38" thedrum.com Adidas issues apology after congratulating runners for 'surviving' the Boston marathon Adidas sorry for 'you survived Boston Marathon' email
"19.04.2017 08:56:34" thedrum.com Brand Brewdog: how the self-styled punk brewery went mainstream Can BrewDog hang on to the 'punk' image that's taken it this far?
"18.04.2017 13:55:22" thedrum.com Theresa May springs a surprise although the outcome seems anything but... So, politics can still bring surprises. In a world where pretty much every major political announcement is trailed in the media, politicians and their advisers can indeed still keep a secret. And no prime minister can look at opinion polls that promise an What to expect ahead of June's snap election
"18.04.2017 10:29:56" thedrum.com McDonald's unveils first unbranded ads to drive Google searches for 'that place where Coke tastes so good' Watch the McDonald's ad that never mentions the name McDonald's
"17.04.2017 17:40:14" thedrum.com Zlatan Ibrahimovic adds to his tattoo collection in Casillero del Diablo ad Casillero del Diablo is leaning in the popularity of Manchester United star Zlatan Ibrahimovic for its latest ad which shows the striker adding to his tattoo collection and labels him 'another legendary devil'. Manchester United's latest advert features a certain Swedish striker...
"15.04.2017 12:30:24" thedrum.com Star Wars awakens with The Last Jedi poster and trailer reveal Disney gets the ball rolling on advertising for the latest instalment of the juggernaut saga that is Star War - The Last Jedi
"14.04.2017 12:51:40" thedrum.com Kim Kardashian West promotes morning sickness drug on Instagram despite previous FDA warning Kim Kardashian West stirs up controversy on Instagram
"14.04.2017 09:05:27" thedrum.com LA copywriter creating 100 days of feminist big brand ads Lyft, Nike, Snickers, Christian Louboutin and more get a feminist ad makeover
"13.04.2017 14:03:07" thedrum.com Burger King ads locked out of Google Home after voice activated trolling Not OK, Google
"13.04.2017 08:58:03" thedrum.com What everyone got wrong about Fiverr's 'Doer' campaign "In doers we trust." Why Fiverr's controversial 'Dreamers vs Doers' resonates with freelancers
"12.04.2017 11:44:03" thedrum.com Daily Mail settles Melania Trump lawsuit for under $3m in admission it published article without evidence Melania Trump accepts Daily Mail and MailOnline damages
"12.04.2017 09:13:48" thedrum.com Social media users take up a righteous and brutal advertising brief #NewUnitedAirlinesMottos
"11.04.2017 09:06:59" thedrum.com United Airlines PR disaster: 'In the 21st century, every disgruntled passenger is a potential publisher' United Airlines hasn't learned its social media lessons
"10.04.2017 14:30:54" thedrum.com President Trump's tweets to be archived by White House ALL of President Trump's tweets will be archived - including those he deletes or corrects
"10.04.2017 08:54:12" thedrum.com SNL goes behind the scenes of that Kendall Jenner Pepsi ad to show how far it 'missed the mark' Pepsi's gaffe makes for the perfect Saturday Night Live parody
"08.04.2017 11:46:42" thedrum.com Dutch retail chain apologises for colouring book featuring Adolf Hitler colour-by-numbers Dutch chain unwittingly stocks colouring book featuring Hitler
"07.04.2017 15:45:55" thedrum.com Wendy's offers man a year-long supply of chicken nuggets if he breaks Twitter retweet record #NuggsForCarter
"07.04.2017 08:32:25" thedrum.com Deliveroo rolls out an unspeakable Creme Egg pizza for Easter The Creme Egg pizza is here
"06.04.2017 13:26:01" thedrum.com Facebook execs Sheryl Sandberg, Mark D'Arcy and Nicola Mendelsohn to guest edit The Drum's Cannes edition Facebook chief operating officer Sheryl Sandberg, Mark D'Arcy, VP, chief creative officer of the Facebook Creative Shop and Nicola Mendelsohn, Facebook VP of EMEA, will be guest editors of The Drum's global July issue, to debut at Cannes Lions. We're beyond excited to have Sheryl Sandberg, Mark D'Arcy and Nicola Mendelsohn on board as guest editors of The Drum. And if that wasn't enough, we'll be curating our content through Facebook so get ready!
We can't wait to have all of our followers
"06.04.2017 09:53:39" thedrum.com The spectacular implosion of Pepsi's in-house Kendall Jenner ad Is Pepsi's recent controversy actually a win for agencies?
"05.04.2017 15:36:55" thedrum.com Maltesers' ads featuring disabled actors prove to be 'most successful' advert for the brand in 10 years Mars reveals results of last year's groundbreaking Maltesers UK ad
"05.04.2017 10:10:00" Ask James Caan 3 'Don't forget your unsung heroes.' James Caan CBE on the best way to motivate your staff and get those creative juices flowing.
"05.04.2017 08:33:30" thedrum.com AOL and Yahoo's cult-like #TakeTheOath mantra invokes rebrand ridicule As a rule of thumb, the internet does not like change...
"04.04.2017 13:09:48" thedrum.com Nivea perspires after 'White is Purity' ads embolden white supremacists Someone should have seen this coming...
"04.04.2017 09:55:00" Ask James Caan 2 'It's not just about the CV,' James Caan CBE on why cultural fit is just as important as the expertise or skill of the candidate when it comes to digital marketing and media.
"03.04.2017 10:15:00" Ask James Caan 1 We've teamed up with entrepreneur and former Dragon's Den investor James Caan CBE to get some savvy answers to marketers' burning questions.
First up: What can marketers learn from recruitment?
"01.04.2017 11:19:37" thedrum.com April Fool's Day round-up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and more You better watch out, it is 1 April and as usual no one is safe with brands everywhere trying to make a Fool out of everyone. A round up of some the jokes brands have been playing on the public this #fakenewsday
"01.04.2017 08:43:54" thedrum.com On International Fake News Day, see which spurious storymongers have won The Fakers Awards Today, 1 April, is International Fake News Day and to mark the occasion we are handing out The Fakers, our special new awards for the leading practitioners of cock-and-bull stories. Happy #fakenewsday - see who has won what at the first ever Fake news awards - The Fakers!
"31.03.2017 19:28:12" Timeline Photos Mexico City Metro has created a 'Penis Seat' that will rub men who sexually harass women the wrong way http://fal.cn/uSw7
"31.03.2017 15:23:41" thedrum.com Premier League launches its first ever ad campaign to promote education drive linking football to learning Premier League gets into advertising
"31.03.2017 09:27:12" thedrum.com How to use Snapchat Spectacles effectively – a three step guide for brands Thinking of using Snapchat? Read this
"30.03.2017 14:28:42" thedrum.com International Fake News Day to take place on 1 April, with The Fakers Awards highlighting the leading practitioners of cock-and-bull stories Did you hear the news about the Dalai Lama writing his own sitcom? How about the rogue planet Nibiru being on a collision course with Earth? Or the woman arrested for defecating on her boss's desk after winning the lottery? We'll be celebrating 'The Fakers' on #fakenewsday, let us know who you think should win
"30.03.2017 11:19:06" thedrum.com Marsh & Parsons to remove controversial advert following Twitter backlash Another Tube ad sparks a sexism row
"30.03.2017 08:57:35" thedrum.com In the wake of Brexit's Article 50, what does the future hold for UK advertisers? The race is on for the UK's ad industry to safeguard its status as a global leader
"29.03.2017 13:49:26" thedrum.com Footy McFooty Face leads poll to name MLS club as the Internet proves again it's not to be trusted Take a wild guess at what the Internet wants to name this professional soccer club
"29.03.2017 08:30:31" thedrum.com Facebook adds more Snapchat-esque camera features for brands and users Facebook has never been more like Snapchat
"28.03.2017 22:48:49" thedrum.com He-Man has a bone to pick with Skeletor in MoneySuperMarket's 'fresh' take on its Epic campaign Nostalgia strikes again
"28.03.2017 09:48:55" thedrum.com Tiger Beer brings art made from pollution-derived ink to smog-filled cities around the world Tiger Beer turns air pollution into art
"27.03.2017 14:40:34" thedrum.com "If it's not good, or just a cat, people won't watch it for more than a minute" Social media has become a hotbed of creativity, opening up media channels to the world to allow those who want to entertain and... Jonathan Pie creator Tom Walker on social media
"27.03.2017 08:47:32" thedrum.com Pret U-turns on unpaid internship scheme for young people Pret bites off more than it can chew
"26.03.2017 15:03:09" thedrum.com The Chip Shop Chalkboard Challenge: see the ads that aim to save the British Boozer With the slow decline of the British pub in recent years, The Drum issues a call to arms for the creative community to devise and produce adverts using pub chalkboards which were available at The Drum Arms, and to interact online. Here we look at what the Check out the ads created for The Chalkboard Challenge to save the British Boozer from #thedrumarms
"25.03.2017 12:22:13" thedrum.com Alien: Covenant nods to H.R. Giger roots with Renaissance-style poster 20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant. Another striking element of the Alien: Covenant marketing campaign pays homage to the work of H.R. Giger
"24.03.2017 16:54:37" thedrum.com Red Nose Day brand roundup: British Airways, PG Tips, Harry Potter, Love Actually and darts Brands do their bit for #RedNoseDay
"24.03.2017 11:53:39" The Drum's known for using taxis and buses during Advertising Week Europe, but this year we chose to remain motionless (if also a little legless) at The Drum Arms. If you popped by to see us don't forget to tag yourself in the pics. The Drum Arms The Drum's known for using taxis and buses during Advertising Week Europe, but this year we chose to remain motionless (if also a little legless) at The Drum Arms. If you popped by to see us don't forget to tag yourself in the pics.
"24.03.2017 10:45:14" thedrum.com Stressed out senior marketers spend more time 'playing catch up' instead of thinking about strategic issues Senior marketers are feeling more stress than ever and are battling to cope with changing demands in the industry while getting their day... From unnecessary meetings to playing politics and reading emails you're cc'd into, stress is on the up for marketers
"23.03.2017 10:22:36" thedrum.com When you hear these words, it's time to fire your agency 'You're Fired'
"22.03.2017 12:52:44" The Drum's cover photo
"22.03.2017 11:47:04" thedrum.com Gucci takes a dip into the ever-dangerous world of memes to promote its watches Gucci recreates some of your favourite memes
"21.03.2017 09:31:59" thedrum.com Paddy Power introduces head of Trump betting role Paddy Power creates new role to keep up with Trump's 'general idiocy'
"20.03.2017 23:17:01" thedrum.com Dough yeah: Domino's ad recreates the Ferris Bueller home run for Pizza Tracker app Ferris Bueller's Day Off is one of the most memorable movies to emerge from the '80s, and Domino's Pizza is paying homage to it with a lovingly crafted slot promoting its new Pizza Tracker app. SAVE FERRIS... some pizza
"20.03.2017 12:25:26" thedrum.com Dawn French and Jennifer Saunders 'turned down seven-figure sum' to host Channel 4's Bake Off French and Saunders were 'top of the list' for Bake Off job
"19.03.2017 13:13:42" www.thedrum.com George Osborne as Evening Standard editor: The appointment that stunned the paper's own newsroom 'You cannot be serious!' No, not the old John McEnroe quote, but the reaction of most of the journalistic profession and the editorial staff of the London Evening Standard, the paper George Osborne has been sensationally appointed to edit. Good luck in your new (part-time) job George. Here's some insight on what the media world thinks...
"18.03.2017 10:30:49" www.thedrum.com Monopoly says RIP to the thimble, boot and wheelbarrow Board game Monopoly is adding three new tokens: A T-Rex, a rubber ducky and a penguin. Sad times indeed
"17.03.2017 12:52:11" thedrum.com George Osborne's appointment as Evening Standard editor unleashes ruthless Twitter commentary Some of the best (read: funniest) reactions to London Evening Standard's announcement
"17.03.2017 09:34:33" thedrum.com Channel 4 reveals Toksvig, Fielding, Leith and Hollywood as hosts of rebooted Great British Bake Off Mighty Croquembouche
"16.03.2017 16:42:29" thedrum.com McDonald's tweet calls for Obama's return and denigrates 'tiny hands' Trump McDonald's McHacked
"16.03.2017 10:17:08" thedrum.com Kong: Skull Island ominously appears on Google Maps Kong's 'Skull Island' comes alive on Google Maps
"15.03.2017 16:08:58" thedrum.com JWT Amsterdam chef stuffs his face with his menu to showcase his kitchen cred Food Fright?
"15.03.2017 11:31:15" thedrum.com Ghost in the Shell releases personalised poster marketing campaign: Some people abuse it We've said it before and we'll say it again - you can't trust the public
"14.03.2017 18:57:03" thedrum.com Pornhub gives a truck: Branded plows clear East Coast snow in Storm Stella stunt Keep on truckin'...
"14.03.2017 18:55:31" www.thedrum.com Pornhub gives a truck: Branded plows clear East Coast snow in Storm Stella stunt Irreverent porn website Pornhub is stealing more headlines with a PR stunt in which it looks to help clear roads around Boston and New Jersey following storm Stella. Nice idea this while people stay indoors - Pornhub gives a truck: Branded plows clear East Coast snow in #StormStella stunt
"14.03.2017 15:56:02" thedrum.com Don Draper's 'Pass the Heinz' ad will finally come to life in a ketchup campaign Reality and fiction collide as Heinz Ketchup turns to Sterling Cooper Draper Price
"14.03.2017 12:36:12" thedrum.com Fiverr becomes latest brand to cause a stir with London Underground campaign Fiverr ad aimed at young freelance creatives dubbed 'depressing' and 'irresponsible'
"14.03.2017 10:06:53" thedrum.com Walkers creates special edition Leicester City packaging Walkers shows support for Leicester City Football Club ahead of Champions League clash
"13.03.2017 09:46:53" thedrum.com Tesco chairman says 'white men are becoming an endangered species' comment was meant to be funny No one's laughing....
"12.03.2017 14:17:51" www.thedrum.com Michael Fassbender stars in Alien: Covenant short 'Meet Walter', showcasing the potential of synthetic androids 20th Century Fox has released an artificial intelligence-themed short featuring Alien: Covenant's Michael Fassbender android 'Walter'. Michael Fassbender stars in this short film readying the release of Alien Covenant
"10.03.2017 15:10:14" thedrum.com Ed Sheeran 'nearly broke Spotify' as Divide breaks the record for most streamed album in first week Ed Sheeran breaks TheWeeknd's streaming record
"10.03.2017 11:07:49" thedrum.com HBO makes Game of Thrones fans watch a block of ice melt on Facebook Live in launch date reveal 3 million tune-in for #GoTS7 reveal
"09.03.2017 10:08:40" thedrum.com Good Morning Britain editor on the 'blood, sweat and tears' of managing Piers Morgan For all the fond memories they arouse in soap fans, Jack and Vera Duckworth of Coronation Street are not the most obvious role models for achieving success in the news media. Are Piers & Susanna the new Jack & Vera?
"08.03.2017 13:15:58" thedrum.com Interactive narratives in the works at Netflix Netflix and Choose
"07.03.2017 16:21:39" thedrum.com Charlie Sheen follows in Chris Eubank and 50 Cent's footsteps in Hostelworld campaign Charlie Sheen goes on a private binge and sleeps with seven people in Hostelworld ad
"07.03.2017 15:01:50" thedrum.com How moral licensing influences consumer behaviour and buying Why doing good can lead to doing bad...
"07.03.2017 10:55:52" thedrum.com Facebook reportedly eyeing 30-minute 'TV-like' shows across sport, pop-culture and more Is Facebook about to start offering original programming?
"06.03.2017 14:49:45" thedrum.com Deadpool 2 kick starts marketing machine with Logan trailer mocking Superman Deadpool short replaces Logan end credits scene. Watch it here
"06.03.2017 10:17:35" thedrum.com BT outbids Sky for Champions League TV rights and promises free highlights on social media BT has outbid Sky to retain the exclusive broadcast rights to the Champions League and the Europa League competitions until the end of the 2020/21 season in a new deal with Uefa that sees ITV lose its highlights programme. The Champions League fully goes behind BT's paywall as ITV loses out on highlights show
"06.03.2017 08:51:56" thedrum.com Why every brand needs an Amazon strategy A few years ago, if you asked anyone what Amazon was, they'd tell you it was an online retailer. Today, it's an evolving platform with a wildly successful voice assistant and ambitions as far as the eye can see. Amazon Fresh is in the grocery business. A look at the lessons businesses can learn from adopting the Amazon strategy to growth.
"05.03.2017 10:02:47" thedrum.com Russia considers banning Beauty and the Beast remake thanks to its 'exclusively gay moment' Will Russia ban Beauty and the Beast due to gay character?
"04.03.2017 12:48:01" thedrum.com Ad of the Day: Daniel Craig and some puppies promote latest Omaze campaign James Bond start Daniel Craig has teamed with Aston Martin and a squad of labrador puppies to feature in this pretty witty advert to promote an Omaze experience in aid of the United Nations Mine Action Service. What does it take to be named our Ad of the Day? Daniel Craig and a bunch of puppies, of course
"03.03.2017 08:44:30" thedrum.com How social is driving the end of TV as we know it In 1964, the Beatles' appearance on Ed Sullivan was a watershed moment in America. Could the Kardashians could be bigger than the Beatles?
"01.03.2017 15:07:26" thedrum.com How sleek trailers, Hugh Jackman and rumours helped drive Fox's Logan campaign Logan follows Deadpool Movie's lead when it comes to marketing...
"01.03.2017 10:39:06" thedrum.com Coca-Cola chooses AI over brains to generate latest adverts A sign of things to come?
"28.02.2017 11:29:30" The Chip Shop Awards Publishing, print and posters inspired by POTUS The Chip Shop Awards second #TrumpDump vote is now live. Check out all the best publishing, print and posters inspired by POTUS and hit 'Like' to vote for your favourite.
"28.02.2017 11:06:38" thedrum.com Netflix doesn't design content specifically for mobile – yet Netflix chief says “maybe one day” to creating mobile-only content
"27.02.2017 13:01:37" thedrum.com Oscars Best Picture mishap sparked over 60,000 mentions across social in a single minute 'WTF,' 'fail,' 'wrong': Best Picture mix up shifts social sentiment towards the #Oscars
"27.02.2017 10:17:43" thedrum.com Nokia parties like it's the year 2000 with retro re-imagining of the classic 3310 Nokia plays the nostalgia card
"26.02.2017 18:33:21" www.thedrum.com First brand-focused TV ad from the New York Times in a decade to air at the Oscars, President Trump tweets the Droga5 ad 'is bad.'' The New York Times was hoping to start a dialogue with its new brand campaign from Droga5, however President Trump has weighed in three days after it launched to describe it as The New York Times readies its first ad is a decade - surprise surprise, President Trump says it's "bad". Judge for yourselves here.
"24.02.2017 10:28:19" thedrum.com The Oscars surpassed on price only by the Super Bowl for a 30 second slot It costs how much to advertise at the #Oscars?
"23.02.2017 10:53:11" The Drum's cover photo
"23.02.2017 10:30:46" thedrum.com Facebook Messenger now has a straight-to-the-point Christian Grey chatbot who will sext users Mr Grey will 'talk' to you now...
"22.02.2017 15:15:00" Breaking social - whatsapp With WhatsApp gunning for Snapchat Steven Bartlett takes a closer look at Snap Inc's future plans in the latest #BreakingSocial
"22.02.2017 10:04:59" thedrum.com Morrisons bakes up pie taster role for shamed Sutton FC goalkeeper following Sun Bet stunt Morrisons taps in to #piegate
"21.02.2017 16:13:11" thedrum.com Advertising kills: Let's stop the overworking culture and make it fun and worthwhile instead 'Work is not worth dying for'
"21.02.2017 12:48:58" The Chip Shop Awards The best out-of-home and out-of-the-box creative unwilling inspired by Donald Trump, hit like to vote for your favourites. The first of four #TrumpDump votes is now live. Like your favourite to cast your vote on the best out-of-home and out-of-the-box creative inspired by POTUS
"21.02.2017 09:35:34" thedrum.com La Liga to show regular fixtures on Facebook Live as part of broadcast innovation LaLiga games to be broadcast live on Facebook
"20.02.2017 16:27:58" thedrum.com Bill Gates: Robots should pay taxes Microsoft founder calls for income tax on robots
"20.02.2017 09:51:25" thedrum.com The contrarian publisher: Ian Hislop on fake news and Private Eye's digital abstinence Fake news and the crisis of journalism may be pushing publishers to ask tough questions but Private Eye has reason to celebrate
"18.02.2017 12:24:24" thedrum.com Secondary ticketing sites accused of 'profiteering at the expense of teenage cancer sufferers' Tickets for Ed Sheeran's Teenage Cancer Trust gig are being sold for up to £5,000
"17.02.2017 21:07:38" The Chip Shop Awards Introducing the 'Trump Creative Dump', a weekly celebration of the creative work (unwittingly) inspired by President Donald Trump.
Here's the first gallery, marking the best out-of-home and out-of-the-box work: https://goo.gl/LIGCj0
Check back on Monday So we're working with The Chip Shop Awards to bring you the best creative work inspired by President Donald Trump each week... https://goo.gl/LIGCj0
"17.02.2017 11:03:53" thedrum.com Tottenham Hotspur's stadium naming rights package might not delight fans, but it will entice brands Tottenham Hotspur's new ground will no longer be referred to as White Hart Lane
"16.02.2017 17:00:45" The Drum: Twitter Trump Change - Breaking Social Did Donald Trump save Twitter? Steven Bartlett makes an executive order in the latest #BreakingSocial
"16.02.2017 12:30:01" thedrum.com Manchester United puts Wayne Rooney on a pedestal with Wolverine in 20th Century Fox 'Logan' promo Rooney becomes a legend in Logan tie-in
"16.02.2017 09:56:55" thedrum.com Brands – your ads are appearing on terror and porn sites right now! BMB's Bil Bungay on why brands need to get their house in order
"15.02.2017 12:38:38" thedrum.com Nokia's most trusty handset, the 3310, to return marking the brand's return to its roots Time to pick out your favourite phone case
"15.02.2017 10:18:21" thedrum.com Model Karlie Kloss apologises for 'culturally insensitive' geisha photoshoot for Vogue diversity issue Vogue under fire for geisha-themed editorial
"14.02.2017 15:40:22" thedrum.com #LoveIsLove creative challenge brings LGBT leads to famous ads It's Valentine's Day and as far as The Drum is concerned #LoveIsLove. Wonderbra, Milk Tray, Coca-Cola and more get an LGBT makeover thanks to our #LoveIsLove challenge
"14.02.2017 10:00:13" thedrum.com Disney Maker Studios' drops most subscribed YouTuber Pewdiepie over a slew of anti-Semitic videos 'I was trying to show how crazy the modern world is...'
"13.02.2017 17:10:26" thedrum.com If we did the social media for... Christian Grey Unless you've been hiding in a velvet-walled sex dungeon for the last five years you'll have heard of E L James' sexy '50 Shades' series featuring the dishy kinkster, Christian Grey. Here's how to keep a demanding client pleased...
"13.02.2017 14:32:10" thedrum.com #LoveIsLove Valentine's challenge Slowly but surely more and more brands are beginning to include LGBT role models in their ads with Tiffany & Co, Honeymaid and Kellogg's just a few of the brands embracing diversity. Get involved - help us reimagine classic ads with LGBT leading roles
"13.02.2017 11:08:36" thedrum.com SNL mocks social good brands at the Super Bowl with ridiculous pitches for Cheetos Saturday Night Live is mocking brands with a message at the Super Bowl, showing two rival agencies pitching two very different ads for Cheetos. 'We open on a Mexican person wearing a sombrero, he takes it off, underneath there's a Muslim woman. The Muslim woman takes off the hijab and underneath is a Jewish person.The Jewish person takes off his yarmulke. Underneath is a Cheeto.'
"13.02.2017 08:55:42" thedrum.com Game of Thrones star warns winter isn't coming in Google Maps 360 video tour of Greenland Things are not going so well in the north...
"12.02.2017 16:54:58" www.thedrum.com 'Brand fit must match intimacy of music and fans' - Katie Melua talks partnerships and social media The Drum catches up with Katie Melua, one of the UK's most successful recording artists to hear her thoughts on Instagram, keeping the spontaneity on social media, and how artists can ensure they find brand partnerships that fit. Catch this interview with the amazing Katie Melua about how she engages with her fan base which featured in our magazine going out in #thegrammys artist's bag tonight!
"12.02.2017 10:29:53" http://fal.cn/Qg85 Jaguar Land Rover pulls ads amid 'terror investigations' Jaguar Land Rover has ceased all digital advertising in the UK after an investigation revealed it was funding terror organisations without knowledge. Jaguar Land Rover pulls ads amid 'terror investigations' http://fal.cn/Qg85
"12.02.2017 08:49:24" www.thedrum.com Music that made the ad: Creative Works special feat. AMV BBDO, Wieden+Kennedy, TBWA and more Music has the power to inspire each and every one of us. And in the world of advertising, a well-chosen track has even been known to transform brands. Ahead of #thegrammys tonight here is a look at ads that were made special by the music featured within them
"11.02.2017 12:29:45" www.thedrum.com Meet this year's judges for The Drum's 50 women under 30 in Digital The Drum's annual 50 under 30 feature, will once again shine a light on just some of the female professionals who are taking strides forward within in the digital industry. This years #50under30 celebrating up and coming women working in digital will begin to roll out on Monday - meet the jury.
"10.02.2017 11:33:12" thedrum.com Oscar contender 'Lion' denounces Trump's travel ban Full-page Los Angeles Times ad takes a subtle swipe at the travel ban
"09.02.2017 14:59:49" thedrum.com Domino's Pizza unveils wedding registry in a marriage made in oven Domino's looks to crash the wedding
"09.02.2017 10:40:08" thedrum.com John Lewis withdraws 'behind the scenes experience' of Christmas ad prize from Tory fundraiser John Lewis cancels Tory fundraiser prize
"08.02.2017 14:08:10" The Drum's cover photo
"08.02.2017 12:22:09" thedrum.com Universal takes the Fast and Furious brand on the road as a live event There seems to be no stopping the Hızlı ve Öfkeli movie franchise
"08.02.2017 09:38:33" thedrum.com An inside look at Channel 4's fake news probe: How lies are cannibalising the value of news brands Channel 4 joins the fake news fight
"07.02.2017 20:00:08" thedrum.com Roger that! Tom Brady makes his point in late-breaking Super Bowl ad Tom Brady shows off his fifth Super Bowl ring
"07.02.2017 15:00:07" thedrum.com Justin Bieber unites with 'Pineapple Pen' star Piko Taro for Japanese SoftBank ad Justin Bieber follows his Super Bowl spot with 'Pen Pineapple Apple Pen' Japanese ad
"07.02.2017 09:40:36" thedrum.com Kylie Minogue topples Kylie Jenner in trademark dispute Minogue wins
"06.02.2017 16:28:47" Social Buzz Awards Should Twitter and Facebook be fined for failing to combat abuse?
"06.02.2017 15:48:12" thedrum.com Cards Against Humanity mocks Super Bowl marketing culture with a potato marked 'advertisement' Cards Against Humanity parodies Super Bowl ad culture
"06.02.2017 08:32:30" thedrum.com Rejected 84 Lumber Super Bowl immigration ad will be shown online during half-time This is the most viewed Super Bowl ad on The Drum last night. A tale of immigration, it was banned by Fox for being "too controversial for TV"
"06.02.2017 03:31:22" Wrapping up the 3% Conference Super Bowl Tweetup — the post-game.
"06.02.2017 01:14:47" Live at the 3% Conference Super Bowl Tweetup in Los Angeles at Possible.
"05.02.2017 17:00:05" Timeline Photos The Drum has teamed up with 3% for their annual Super Bowl tweetup. After each quarter of the game, we'll be taking to Facebook live to discuss the ads. Keep up with our live blog to check out data, social chatter, observations and more.
"05.02.2017 12:39:50" thedrum.com Der Spiegel's front cover of President Trump beheading the Statue of Liberty divides opinion Der Spiegel's Trump condemnation has stirred debate, is it "tasteless" or "stunning"?
"04.02.2017 13:08:14" thedrum.com The 10 best Super Bowl ad gimmicks in modern history Once upon a time, Super Bowl ads stood on creativity alone...
"04.02.2017 09:49:52" thedrum.com Has Sport England's This Girl Can campaign played as big a role in women's sport as the industry thinks? A kick right in the stereotypes?
"03.02.2017 17:00:11" Timeline Photos The Drum is teaming up with 3% this Sunday for their 4th annual Super Bowl tweetup. After each quarter, we'll be taking to Facebook Live to have a conversation about the work and discuss the good, bad and ugly.
"03.02.2017 09:50:52" thedrum.com How Tottenham Hotspur is using its NFL partnership to revolutionise the club Inside Tottenham Hotspur's state of the art £750m stadium
"02.02.2017 16:37:13" Facebook Stories - Breaking Social Why is Facebook putting so much effort into replicating Snapchat? Steven Bartlett explains in the first #BreakingSocial
"02.02.2017 11:43:19" thedrum.com Lego Batman lands spot as Channel 4's continuity announcer in Warner Bros alliance Lego Batman to dole out justice on Channel 4
"01.02.2017 14:34:54" thedrum.com Adidas creates swimwear range made from recycled ocean plastic Adidas has unveiled a new swim range made from recycled ocean plastic as part of its ongoing partnership with ocean conservation group Parley for the Oceans. Plastic Fantastic: Adidas makes a fashion statement
"01.02.2017 10:59:08" thedrum.com Budweiser's immigrant-themed Super Bowl ad signals start of 'ambition inspired' positioning Budweiser's Super Bowl spot 'Born the Hard Way' takes pro-immigration stance
"31.01.2017 17:24:33" thedrum.com Facebook is apparently testing Snapchat-style branded selfie filters for Hollywood studios Facebook opens up another revenue stream
"31.01.2017 11:35:04" thedrum.com Ad of the Day: Disney invites fans 'Be our Guest' with final Beauty and the Beast trailer Disney debuts final Beauty and the Beast trailer
"30.01.2017 15:50:46" thedrum.com How brands stood up to president Donald Trump's panned travel ban Brands including Facebook, Airbnb, Starbucks and Google take a swipe at Trump's #MuslimBan
"30.01.2017 13:10:57" The Drum's cover photo
"30.01.2017 12:05:01" thedrum.com LinkedIn reveals the 10 most overused marketing buzzwords on CVs and profiles Are you a strategic, enthusiastic, passionate creative expert with a specialised track record in focused leadership?
"28.01.2017 20:22:01" thedrum.com Remembering John Hurt's extensive career in advertising John Hurt, the multiple Bafta winning actor, passed away at the age of 77 on Saturday (28 January), bringing to a conclusion a career spanning more than four decades, where he became acclaimed for his screen presence and unique voice. From Elephant Man to ad man, goodbye John Hurt
"27.01.2017 12:39:06" thedrum.com Batman and Watchman inspired Comic Sans says proud creator The comic book inspirations behind the much-maligned font
"27.01.2017 10:08:11" thedrum.com Bianco footwear ad attracts vast derision Bianco courts controversy claiming women deserve equal pay for shoes & "ridiculously more expensive" underwear
"26.01.2017 16:45:01" thedrum.com Is T2: Trainspotting's marketing a nostalgia trip too far? Under the skin of one of the most iconic movie posters of all time
"26.01.2017 13:47:31" www.thedrum.com My favorite Super Bowl ad: FCB's Susan Credle Ahead of Super Bowl 51, The Drum has asked some of the industry's most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. Susan Credle of FCB Global went 1974 instead of 1984 for her favorite Super Bowl ad.
"26.01.2017 10:25:16" Social Buzz Awards Come rain on shine, The Rock will be looking fine
"26.01.2017 09:55:21" thedrum.com Facebook trials Snapchat-style Stories service above news feed Facebook takes aim at Snapchat...again
"25.01.2017 14:41:07" thedrum.com Cadbury named Premier League sponsor in three-year deal More than just a Wispa
"25.01.2017 10:04:29" thedrum.com Cards Against Humanity looks to hire Barack Obama with cheeky Craigslist ad Cards Against Humanity singles out Barack Obama for CEO role
"24.01.2017 17:00:00" thedrum.com Shoppers ambushed in Paramount Pictures 'Rings' prank 'First you watch it, then you die' - Halka becomes all too real for these shoppers
"24.01.2017 11:15:01" thedrum.com Ewan McGregor cancels Good Morning Britain appearance after Piers Morgan disparages Women's March Ewan McGregor has refused to appear on Good Morning Britain, citing presenter Piers Morgan's disparaging comments in relation to the women's marches following Donald Trump's inauguration as the reason for cancelling. Choose Life. Choose a job. Choose a career. Choose not to appear on Good Morning Britain...
"24.01.2017 09:41:05" thedrum.com Capcom leverages horrific London escape the room experience to promote Resident Evil 7 Experience the horror of Resident Evil 7 - for real
"23.01.2017 19:21:22" The Chip Shop Awards We're back
"23.01.2017 17:35:01" thedrum.com Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name Star Wars kicks off promotion for its next chapter #TheLastJedi
"23.01.2017 11:23:45" thedrum.com Is this the end of Brand Obama? Where does Brand Obama go from here?
"22.01.2017 11:19:28" thedrum.com Donald Trump's press secretary attacks media over inauguration crowd coverage at first White House briefing Donald Trump's strained relationship with the media has deteriorated further after his press secretary rounded on journalists at his first White House appearance. President Trump's feud with the media resumes with dispute over inauguration crowd size
"21.01.2017 12:55:25" thedrum.com Unicode Committee sets Redhead emoji wheels in motion Ginger-haired emojis could be on the way
"20.01.2017 11:21:55" thedrum.com Ad of the Day: Geordie Gary becomes the world's most powerful man as Pot Noodle spoofs inauguration day Despite a lack of qualifications or talent Pot Noodle helps Geordie Gary take the world's top job (sound familiar?)
"19.01.2017 11:03:31" thedrum.com The top 10 most complained about ads in 2016 moneysupermarket.com, Paddy Power and Maltesers UK among the brands that caused a stir last year
"18.01.2017 11:52:06" thedrum.com Juventus upset fans after rebranding their famous club crest Will Juventus' new logo last 120-years?
"18.01.2017 09:19:58" Predictions Breakfast - Linkfluence predict Social Media in 2017 #predictions17 Live - Linkfluence predict Social Media in 2017
"17.01.2017 20:09:41" Social Buzz Awards A tale of two newsrooms
"17.01.2017 16:41:12" thedrum.com Chevrolet focus group critiques the Lego Batman Batmobile, to the caped crusader's dismay Lego Batman gets a full-size Lego Batmobile from Chevrolet
"17.01.2017 10:10:58" thedrum.com Creative pranksters give London's Piccadilly Circus lights the adblock treatment Were the Piccadilly lights adblocked?
"16.01.2017 20:19:19" The Chip Shop Awards
"16.01.2017 17:19:34" thedrum.com Sunday Herald strikes a chord with dystopian Trump inauguration TV listing 'The Twilight Zone returns...'
"16.01.2017 14:54:05" thedrum.com Meet the marketing duo travelling around Asia using only Instagram One way to beat #BlueMonday
"16.01.2017 11:01:27" thedrum.com Iconic Piccadilly Circus lights to go dark for eight months as part of major redevelopment Lights out
"16.01.2017 08:17:39" www.thedrum.com Live from the bowel: Channel 4 and Cancer Research UK to broadcast first TV ad from inside the human body Cancer Research UK, in partnership with Channel 4, has opted for the shock factor with a 90-second ad that will take viewers inside the human bowel for a live medical procedure. Yes, this is real...
"15.01.2017 12:10:47" www.thedrum.com BBC urges Sherlock fans not to watch leaked final episode A yet-to-be-released episode of the BBC's Sherlock has been leaked onto file-sharing sites - and the broadcaster is issuing a plea to fans not to share the footage or any spoilers that will arise from it. The series finale of #sherlock has leaked - the BBC don't want you to watch it before tonight though.
"14.01.2017 10:56:49" www.thedrum.com From Manboobs by MACMA to the Survival Billboard by Microsoft UK, we take a look at 2016s most awarded ads As the Directory Big Won Rankings are revealed we take a look back at the 10 most awarded ad campaigns globally last year. From fast... Find out what the most awarded advertising campaigns from around the world are.
"13.01.2017 15:19:26" thedrum.com Disney negotiates for Carrie Fisher's digital likeness Princess Leia could still feature in Star Wars episode IX
"13.01.2017 12:30:21" thedrum.com BBC establishes dedicated team to debunk fake Facebook & Twitter stories "The BBC can't edit the internet, but we won't stand aside either."
"12.01.2017 12:56:14" thedrum.com BuzzFeed to to raise funds for Committee to Protect Journalists with tongue-in-cheek merchandise BuzzFeed has unveiled a tongue-in-cheek line of merchandise in response to comments made by president-elect Donald Trump, who called the publisher BuzzFeed launches 'failing pile of garbage' merch following Donald Trump insult
"12.01.2017 09:29:15" thedrum.com The story behind the Facebook-censored 'Check it before it's removed' campaign featured on the cover of The Drum DDB Germany shares the inside story of a campaign too important to be suppressed
"11.01.2017 12:42:37" Social Buzz Awards "Trello, is it Atlassian you are looking for?"
"11.01.2017 10:44:26" The Drum's cover photo
"11.01.2017 10:00:12" thedrum.com Spotify makes a friend in the White House with Obama job offer 'President of Playlists' - Spotify has the perfect job opening for Barack Obama
"10.01.2017 17:10:14" thedrum.com Match.com launches futuristic pop-up 3D-printing cafe to help singletons find love in their latte Match.com is poised to unveil a pop-up coffee shop in London as part of an 'Espresso Yourself' campaign designed to help single people find love on the way to work. 'Espresso Yourself'
"10.01.2017 14:34:28" thedrum.com Kevin Roberts resurfaces as Beattie Comms chairman Kevin Roberts named chairman of Beattie Communications following very public exit from Publicis
"10.01.2017 12:24:13" Social Buzz Awards The ads are coming in force to Facebook video
"10.01.2017 09:32:44" thedrum.com 'I originally had Nike in mind': Film student's viral ad courts attention from WPP and Droga5 Over the weekend a German-film student was propelled to ad land fame when a campaign he created for Adidas as part of a class project went viral. Meet the student behind that powerful adidas ad
"09.01.2017 18:00:01" thedrum.com The secret sauce behind Unilad's viral empire As Unilad takes the crown for most popular Facebook publisher of the year The Drum catches up with the site's co-founders to find out why it doesn't throw a lot of money on social and what it has planned for its 2017 live-streaming shakedown. "What we don't have in money, we make up for with our social media vision and insight."
"09.01.2017 14:34:50" thedrum.com A look back at Facebook's problematic relationship with censorship From graphic live-streams to breast bans...
"09.01.2017 12:19:36" thedrum.com Scooby-Doo becomes the latest Hanna-Barbera star to tumble through the doors of the Halifax Zoiks! Scooby-Doo follows in the footsteps of Top Cat and The Flintstones
"09.01.2017 09:53:30" Social Buzz Awards Are they sorry or are they not sorry? This Reese's campaign has angered a fair few on social media
"08.01.2017 13:54:03" www.thedrum.com History of brand musicals: Before Hamilton, there was Diesel Dazzle and The Bathrooms Are Coming Fans of Will Ferrell and Kristen Wiig's perhaps surprising turn in the 2015 Lifetime movie A Deadly Adoption are in for a treat – the actors are teaming up again to star in an as-of-yet untitled scripted feature film based on another potentially
"08.01.2017 11:21:21" www.thedrum.com What, why and how: chatbots for brands Chatbots look likely to be a cornerstone of many brands' marketing campaigns this year with the programs capable of generating automated engagement with consumers. Are chatbots set to be the next marketing fad?
"07.01.2017 10:51:54" www.thedrum.com Film student's emotional Adidas ad goes viral as viewers urge the brand to take notice A German film student has been propelled to viral fame thanks to a powerful ad he created for Adidas as part of a class project. The adidas ad that isn't might teach the brand a lesson or two.
"06.01.2017 17:03:45" thedrum.com Tinder trolls CES attendees as it reveals multi-user VR 'couples headset' Tinder removes the 'V from VR'
"06.01.2017 14:05:05" thedrum.com Ed Sheeran hides new single in a Snapchat Lens as part of album teaser campaign Ed Sheeran teases new music on Snapchat
"06.01.2017 11:08:32" thedrum.com Washington Post Express bungles women's rights march cover story The Washington Post Express' design team have been left red-faced after it emerged that the free newspaper's latest front cover doesn't quite align with the story its touting. Notice anything wrong with this cover image?
"06.01.2017 07:49:33" www.thedrum.com Samsung teases plan for content and advertising on smart TVs Personalised content and targeted ads could play a bigger role in how Samsung positions its smart TVs in the battle with smaller screens to dominate the connected home. Samsung has been talking smartTVs at #CES
"05.01.2017 17:37:43" www.thedrum.com AI takeover: Japanese insurance firm replaces 34 workers with IBM Watson While artificial intelligence has altruistic roots, intended to make everyday tasks easier and remove the possibility of human error, news this week that a Japanese insurance firm is making 34 employees redundant and replacing them with IBM Watson The robots are coming....
"05.01.2017 13:11:54" thedrum.com World's media fight for truthful reporting through First Draft partnership Have publishers found the remedy for fake news?
"05.01.2017 11:03:59" thedrum.com Photoshopped ad subverts Spotify's 'Thanks 2016, It's Been Weird' campaign Billboard hijack sees Spotify re-branded as 'Smugify'
"05.01.2017 08:29:39" www.thedrum.com From Ubereats and Airbnb to Alibaba and Barbie: The Drum's New Year Honours 2016 look at the top brands of 2016 Uber's tentacles latched onto the growing taste for food on demand; Manchester City FC gave fans control over stadium cameras; and the NBA moved its all-star game…It's been a big year for brands evolving their relationship with consumers. A look back on our top brands for 2016 #newyearshonours
"04.01.2017 14:58:48" thedrum.com Maltesers marks World Braille Day with London billboard Maltesers UK continues to champion diversity
"04.01.2017 10:03:06" thedrum.com Cadbury Creme Egg kicks off £4m creative campaign with 'Hunting Season' spot The festive season is well and truly over
"04.01.2017 09:01:57" www.thedrum.com Kevin Roberts and that interview to Bernie Eccleston: the biggest industry moments in 2016 all in The Drum's New Year Honours The industry-defining trends and phenomena that have shaped 2016, many of which will continue to resonate next year. What were some of the most memorable moments from 2016 in the advertising and media world? We highlight a few #newyearshonours
"03.01.2017 19:24:44" http://fal.cn/Q5ld Will 2017 be the year media expertise makes marketing famous? One of the major takeaways from a year riddled with one media transparency scandal after another is that it has pushed the debate on the value of media higher up the corporate agenda for 2017. The value of understanding media in marketing...what can we expect is to come?
"03.01.2017 15:31:20" Social Buzz Awards KFC go for a 'hail-mary' on Instagram
"03.01.2017 14:04:11" thedrum.com Facebook apologises for error which blocked 'sexually explicit' photo of Neptune statue as censorship debate rumbles on Scrutiny over Facebook's censorship policies look set to rumble on in 2017, with the social network facing backlash for blocking a picture of a 16th-century statue of Neptune, which it deemed This artwork censorship is making waves...
"03.01.2017 07:25:25" www.thedrum.com Warner Music Group readies 'hundreds of virtual reality experiences' Warner Music Group has penned a deal with MelodyVR that will see it create virtual reality experiences with the artists on its roster. The use of #virtualreality by brands is definitely going to be a marketing element that we see mature further this year
"02.01.2017 10:25:00" www.thedrum.com Iceland sponsored Iceland and Maltesers joined the diversity debate: the best creative works in The Drum's New Year Honours 2016 2016 brought many a fine example of cutting-edge creative, from both a commercial as well as a societal point of view. From Maltesers to Mirrors, here are some of the most outstanding. Here's a look at some of our favourite creative work from 2016 #newyearshonours
"01.01.2017 10:47:30" www.thedrum.com From Miranda Dimpolous to Shane Smith: here are the people who shaped 2016 in The Drum's New Year Honours. Who are the individuals that shaped our industry in 2016, and who will we be keeping an eye on in the coming year? From needle shifters and ceiling smashers to folks worth listening to and folks we'll miss, here are our people of the year. More names for our #newyearshonours list are revealed
"31.12.2016 12:01:14" www.thedrum.com From Bake Off break-up to Pokemon Go: we take a look at the biggest phenomenons in the Drum's New Year Honours 2016 The biggest phenomena and most zeitgeisty moments defining 2016. The first of our #NewYearsHonours list looking back on our favourite moments from the year. Keep tabs for more of our 2016 highlights over the coming days
"31.12.2016 07:53:35" www.thedrum.com Vogue editor-in-chief, M&C Saatchi chairman & Pearl & Dean CEO among 2017 New Year's Honours list Figures from media and advertising have been recognised in the 2017 New Year's Honours list including Vogue editor-in-chief Anna Wintour being made a dame, a CBE for M&C Saatchi chairman Jeremy Sinclair and an OBE for Credos director Karen Fraser. See who has picked up what from The Queen this year
"29.12.2016 23:12:52" thedrum.com My memory of Hollywood princess Carrie Fisher - Charles Lippincott, Star Wars' original marketer #StarWars original marketer remembers Carrie Fisher
"29.12.2016 16:58:37" Timeline Photos Snapchat using machine learning to introduce greater targeting to its ad stack
"29.12.2016 12:13:00" www.thedrum.com Celebrity Deaths are big news whether true or not - Sorry guys, 2017 is only going to feel worse It's gone well beyond a joke that 2016 has been a terrible year, in particular with no much-loved celebrity safe from the curse it brings. Bookended by David Bowie and George Michael, Carrie Fisher and now Debbie Reynolds with countless other dearly loved Why celebrity deaths and bad news have become big business in 2016
"29.12.2016 10:04:15" www.thedrum.com Smartphone app using Nasa data could help farmers in Mozambique deal with the effects of climate change A smartphone app, designed to help rural communities harvest rainwater, could help stem the effects of climate change in Mozambique. Another example of how tech can enrich lives
"28.12.2016 19:02:55" fal.cn Game of Thrones is the most pirated show for the fifth year in a row Winter may be coming, but an HBO bill isn't for many Game of Thrones fans. That's because the George R.R. Martin medieval fantasy is the most pirated TV show on the Internet, according to file-sharing, copyright and privacy news website TorrentFreak. Game of Thrones is still the most pirated show - what else made this year's list? fal.cn/QJbC
"28.12.2016 09:30:47" www.thedrum.com BT Mobile taps Jeremy Renner for latest ad campaign BT Mobile's latest 'behind the scenes' ad sees Oscar nominated actor Jeremy Renner enthusiastically show off his action film stunt skills earned from roles in Mission Impossible and The Avengers. Jeremy Renner is the latest Hollywood star to feature in a BT campaign
"27.12.2016 18:02:12" thedrum.com MacBook Pro gets no love from Consumer Reports After some signifincant fanfare, Apple's new MacBook Pro is considered an improvement for the oft-ignored line. Several outlets tout the lovely new upgrades — such as the massive trackpad, Touch ID, and the improved screen resolution — as potential Consumer Reports got a little Grinchy with the new MacBook Pro.
"27.12.2016 12:52:10" www.thedrum.com Almost half of advertising agencies plan to hire more staff in 2017 Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating Things may be be looking good on the jobs front next year!
"26.12.2016 10:46:23" www.thedrum.com The Movie Marketing Blog: Wonder Woman vs. Guardians of the Galaxy on social There are plenty of superhero movies coming out next year. Justice League, Spider-Man: Homecoming, Thor: Ragnarok and lots more with keep the spandex set in theaters throughout the year. Two of the biggest, most anticipated comic adaptation releases of We compare how forthcoming #WonderWoman and #Guardians of the Galaxy movies are being promoted through social media.
"24.12.2016 12:30:00" thedrum.com Some Yuletide fun - Play The Drum's Christmas Quiz Can you separate festive ad land fact from fiction? Take up our Christmas quiz challenge and find out
"24.12.2016 10:43:31" thedrum.com Aer Lingus reunites three Irish families with their loved ones for Christmas Aer Lingus delivers the warm and fuzzy feelings with its Christmas cracker of an ad
"23.12.2016 10:20:39" www.thedrum.com Buying a connected toy for Christmas? Perhaps read this first... 'Technology has surpassed our morality and our legislation – smart toys included' -- Jason Snyder, CTO, Momentum Who all owned a Teddy Ruxpin or has bought a talking Barbie? We look at the issues around buying interactive connected toys for your kids.
"22.12.2016 17:09:00" The Snapchat Spectacles bot is here in Portland.
"22.12.2016 12:09:37" thedrum.com Why I'm not dreaming of a white Christmas Is #christmasSOwhite? Nadya Powell thinks so...
"21.12.2016 17:51:15" www.thedrum.com At home with Facebook CEO Mark Zuckerberg and his AI assistant Jarvis Mark Zuckerberg took the unusual step of inviting the world into his living room on Facebook today to showcase and illustrate his ongoing commitment to AI with his own personal AI system named Jarvis. An insight into what it's like to live with Facebook founder Mark Zuckerberg as he shows off his new AI assistant
"21.12.2016 09:17:23" www.thedrum.com Agency Christmas round-up: Cards, charity initiatives, chatbots and creative hangover cures Every December The Drum compiles its annual agency Christmas card round-up, and this year ad land has pulled out all the stops to celebrate the season. What's adland doing for Christmas? We took a look at the different ways agencies have celebrated this year
"20.12.2016 19:30:39" www.thedrum.com Samsung uses its VR to gift discovery to remote tribes on opposite sides of the world Samsung has put a unique spin on the trend of reaction videos for its Christmas campaign by taking its Gear VR technology to two remote tribes on opposite sides of the globe. Samsung takes VR headsets to two remote tribes to let them experience the world.
"20.12.2016 15:56:58" thedrum.com US Creative of the Year: W+K Portland/NY and GS&P By Minda Smiley and Doug Zanger Wieden+Kennedy (for Nike) and Goodby Silverstein & Partners (for Dali) take top spots for US Creative of the Year.
"20.12.2016 14:40:50" www.thedrum.com What will 2017 look like? Marketers from Virgin, IBM, Facebook, FCB Global and more share their predictions after an eventful year Will Trump-style leadership set the tone for 2017? Will chatbots become the new norm in brand/consumer relationships? And are we seeing a return to simplicity in marketing? Some predictions for how 2017 will shape up from leaders in the marketing community.
"19.12.2016 11:11:24" Full episode: Ad Breakers Christmas Special Ho ho ho, Ad Breakers is back for a Christmas special. Watch creatives from Cheil Worldwide and J. Walter Thompson London take on the festive offerings of John Lewis, Marks and Spencer and H&M
"19.12.2016 09:41:54" www.thedrum.com The Drum's Campaign of 2016: Vote Leave (find out why) There could be only one choice when it came to this year's most effective campaign - Vote Leave. We chose #LeaveEU as the campaign of 2016. Read why and let us know your thoughts.
"15.12.2016 20:01:18" www.thedrum.com Christmas diversity ad campaign goes live to promote using images of BAME families A campaign to promote diversity within advertising and marketing has gone live with the aim of making a white Christmas a thing of the past. This diversity campaign aims to make the problem of #christmasSOwhite go away in advertising
"15.12.2016 20:00:00" thedrum.com Captain Morgan and Wes Morgan unite in sponsorship deal unlike any other Check out this RUMbustious campaign...
"15.12.2016 15:15:39" www.thedrum.com Dove flips #MannequinChallenge in extension of Real Beauty campaign Dove has continued its 'Real Beauty' campaign with a film inspired by the Mannequin Challenge craze on Facebook, which sees people imitate mannequins and freeze as a camera weaves around the scene. What do you think of this spin on the #mannequinchallenge?
"14.12.2016 17:25:43" thedrum.com James Corden shows his love of YouTube with surprise musical performance at Brandcast James Corden goes from Carpool Karaoke to the bright lights of London (kind of)
"14.12.2016 15:28:10" Social Buzz Awards Twitter has integrated Periscope to compete with Facebook It finally happened
"13.12.2016 16:47:17" thedrum.com How Disney brand partners marketed the Star Wars: Rogue One release These are the ads you're looking for
"13.12.2016 10:19:48" thedrum.com Publicis boss Maurice Levy advertises his own office for Airbnb rental in New Year's video message Maurice Levy pokes fun at his pending retirement
"12.12.2016 20:54:26" www.thedrum.com KFC pays tribute to Nashville Hot Chicken in song On the heels of chicken-themed products like candles, sunscreen and nail polish, KFC has released what it calls the Ahhhh the beauty of southern fried chicken and song...
"12.12.2016 15:41:47" thedrum.com Globe subverts the evil stormtrooper helmet in touching Star Wars: Rogue One ad Philippine telecom company melts hearts with 'Rogue One' ad
"12.12.2016 11:03:14" thedrum.com The lure of Christmas spirit captures PornHub PornHub gets lonely hearts and hands beating with Christmas ad
"11.12.2016 12:37:22" www.thedrum.com Coca-Cola CMO explains why the business is yet to have a true digital strategy Social media is the strategy for those who don't have a true digital strategy, claimed Coca-Cola's chief marketing officer (CMO), who is working to change this mindset across the renowned advertiser. Why hasn't Coca-Cola ever had a real digital strategy? It's CMO explains...
"10.12.2016 19:00:00" thedrum.com Social media reactions predict X Factor win for Saara Aalto Has social media predicted The X Factor winner?
"10.12.2016 11:18:24" www.thedrum.com Amazon re-imagines Time's man of the year issue for Man in the High Castle Amazon has put its own spin of Time magazine's person of the year cover in a new marketing stunt for the second season of Man in the High Castle. We suspect we'll many more 're-imagines' of this Time cover...
"09.12.2016 10:10:42" thedrum.com Mercedes place job ad in Autosport magazine for new F1 race driver Company car included
"08.12.2016 14:22:18" thedrum.com Vice and the Guardian strike landmark alliance and create joint production unit In a landmark deal Vice Media and the Guardian have become content partners. The move will entail the two media companies sharing investigative news and video production skills and creating custom formats in addition to the creation of a joint production In a landmark deal, Vice and The Guardian have become content partners. Find out more about what this means for both companies here
"08.12.2016 12:54:49" thedrum.com #YouTubeRewind: 200 YouTubers star in mash-up of this year's top videos as Google also reveals 2016's most viral ads As we shake the dust of 2016 off our feet, YouTube has unveiled a mash-up of this year's top videos, fronted by none other than its own cretators, as well as revealing the most popular branded videos on the platform. PewDiePie,Carpool Karaoke, #LikeAGirl and more - it's the YouTube Rewind
"08.12.2016 09:02:00" The Drum's second annual programmatic event that brings together the industry heavy weights to discuss, debate and dissect all things programmatic. Programmatic Punch 2016 https://programmatic.thedrum.com/
"07.12.2016 15:00:00" Full Episode: AdBreakers - Costa Coffee, Mencap and "It's Gogglebox but for adverts" as our team of creatives decipher the latest Costa Coffee, Burberry and Mencap adverts
"07.12.2016 10:21:59" thedrum.com Microsoft makes another foray into the world of AI chatbots Meet Zo: Microsoft new and improved chatbot successor to racist AI bot Tay
"07.12.2016 10:11:11" The Drum's cover photo
"06.12.2016 15:05:30" thedrum.com Kevin Roberts says gender debate furore was 'appalling judgement' on his part, but remains firm his word was 'taken out of context' Former Saatchi and Saatchi chairman Kevin Roberts has given his first interview since stepping down in August, admitting that sexist remarks he made about women in the industry weren't his finest hour and blaming tiredness for the outburst. Former Saatchi and Saatchi chairman gives first interview since stepping down
"06.12.2016 10:45:37" www.thedrum.com The Movie Marketing Blog: Universal begins its own cinematic universe with first trailer for The Mummy Universal has released the first trailer for The Mummy, the big-budget reboot of not only the classic horror film starring Boris Karloff but also the Brendan Fraser-starring action comedy version. This time out Tom Cruise stars in a story that's not A look at what The Mummy trailer says about marketing a movie universe
"05.12.2016 15:28:10" Amazon Go - A shopping game changer No queues, no checkouts. Just pick up what you want and go. Find out more about the new Amazon Go
"05.12.2016 14:51:56" thedrum.com Unicef animates David Beckham's tattoos to take the hardline on child violence Beckham's tattoos take on child abuse
"05.12.2016 07:49:50" www.thedrum.com Canon urges people to boycott the selfie this Christmas as part of #selfless campaign encouraging altruism Canon is tapping into the goodwill nature of the festive period with a new social campaign attempting to inspire a Will you be joining in with Canon's #selfless campaign and avoiding taking selfies this Christmas?
"04.12.2016 10:56:21" www.thedrum.com Trumping Donald Trump : IBM and The Drum use AI to analyse the president-elect's social traits The Drum, IBM and the makers of Top Trumps have analysed the Twitter personality of US president-elect Donald Trump. Check out Donald Trump's Top Trump score - analysed by IBM's Watson.
"03.12.2016 11:11:38" www.thedrum.com Coca-Cola builds on its biggest Christmas campaign in five years with 'A Coke For Christmas' Coca-Cola is supporting its staple Christmas marketing with the launch of a new festive campaign centred on the giving aspect of the season. Coca-Cola's latest #Christmas campaign - that means holidays are coming everyone!
"03.12.2016 08:34:23" www.thedrum.com Marketing Society's Gemma Greaves named Top Trump of the industry as IBM's Watson analyses delegates at Digital Podge The Drum's Super Marketers Top Trumps game, created in partnership with IBM Watson and Winning Moves, was back with a vengeance today (2 December) as the attendees of the notorious Digital Podge 16 lunch were presented an AI analysis of their Find out the winners of #TheDrumTopTrumps game as IBM's Watson analysed the personalities all of those attending this year's #DigtialPodge
"02.12.2016 11:20:26" thedrum.com Snapchat offers prescription lenses with Spectacles Snapchat Spectacles come into focus
"01.12.2016 12:48:48" thedrum.com Polish grandad tugs at the heartstrings in holiday ad for Allegro You'll need to grab the tissues for this Christmas ad
"01.12.2016 09:27:32" thedrum.com Netflix (finally) introduces offline viewing Big Netflix news...
"30.11.2016 16:16:35" thedrum.com Netflix calls out adblockers using Black Mirror's dark satire of modern technology Netflix knows you use an ad blocker...
"30.11.2016 12:12:22" thedrum.com Arcade classics Pac-Man & Space Invaders set for belated Facebook debut Step aside Candy Crush
"29.11.2016 17:37:31" thedrum.com Amazon won't tell Jeremy Clarkson, James May, Richard Hammond or even producer Andy Wilman how well The Grand Tour is performing The hosts of Amazon Prime's auto-focused flagship show, The Grand Tour, Jeremy Clarkson, James May and Richard Hammond, have absolutely no idea how well the show is performing on the service – a far cry from their BBC Top Gear days when overnight viewing Probably a weight off their shoulders...
"29.11.2016 17:32:25" Social Buzz Awards Facebook brings Instant Games to Messenger. Will you be playing?
"29.11.2016 11:23:10" thedrum.com Sir Martin Sorrell dominates richest people in advertising list The 16 richest people in advertising have been revealed – and they're all men
"28.11.2016 17:02:25" thedrum.com Cadbury withdraws from Fairtrade cocoa commitment After a seven year partnership...
"28.11.2016 12:59:07" thedrum.com Domino's trains reindeer to deliver pizza for Christmas Rudolph, the pizza-delivery reindeer
"28.11.2016 10:26:36" thedrum.com H&M enlists Wes Anderson and Adrien Brody for stylised 2016 Christmas campaign H&M unveils its blockbuster Christmas ad
"27.11.2016 11:13:05" www.thedrum.com Advertising industry in talks to ban sexual portrayal of under-18s in ads The advertising industry is in talks to introduce new rules prohibiting the sexual portrayal of under-18s - or those who appear to be under 18 - in advertising as exploited by brands like American Apparel. Everyone agree that this is long overdue from the ASA and that several brands have been using provocative pics of kids in their ads for too long now? Let us know your thoughts here.
"26.11.2016 15:25:59" fal.cn Artist behind John Lewis Christmas ad soundtrack vows to donate all royalties to charity as a result of #StopFundingHate campaign The musicians behind this year's John Lewis Christmas campaign, Vaults, have vowed to donate any funds they receive as royalties from the advert as well as money raised from a Christmas gig to the charity Help Refugees as part of their support for the John Lewis #BustertheBoxer artist Vaults will donate all royalties to charity as part of #StopFundingHate campaign
"26.11.2016 11:28:08" www.thedrum.com “Gilmore Girls: A Year in the Life” four-part series debuts on Netflix As the US cleaned up turkeys and went Black Friday shopping, Netflix released its four-part “Gilmore Girls: A Year in the Life.” Released at 3:01 a.m. Friday, the four 90-minute episodes, which were broke down into fall, winter, spring and summer, had #Netflix customers rejoice over the return of #gilmoregirls
"26.11.2016 09:54:29" www.thedrum.com Inside Argos' Black Friday war room It's 9am on Thursday 24 November and at The&Partnership's London offices retail giant Argos has assembled a team of data analysts, copywriters, designers, social media execs in a conference room filled with chocolate and coffee. We go behind the scenes with Argos on #BlackFriday
"25.11.2016 14:26:40" thedrum.com John Lewis recreates Christmas adverts in Lego to celebrate 10th anniversary Buster the Boxer and the Man on the Moon get a LEGO makeover
"25.11.2016 10:25:36" thedrum.com Google aims to ease Black Friday chaos with new real-time data showing shopper traffic This might be handy if you're heading to the shops today #BlackFriday
"24.11.2016 15:58:59" The Drum Network Richard Draycott, managing director of The Drum Network gives his top tips for agencies looking for growth in 2017.
"24.11.2016 11:35:04" The Drum's cover photo
"24.11.2016 11:35:04" The Drum's cover photo
"24.11.2016 10:00:06" thedrum.com John Lewis resists calls to withdraw advertising from the Sun, Daily Mail & Express John Lewis refuses to be strong armed by #StopFundingHate group
"23.11.2016 18:29:19" thedrum.com Andrew Garfield gives awkward hugs in new PSA Spiderman has been uncovered as a hugger. Andrew Garfield, who is earning critical acclaim for films Hacksaw Ridge and the upcoming Scorsese film Silence, but in the latest public service announcement for Youth Mentoring he shows us a more sensitive side Andrew Garfield + awkward hugs = PSA gold
"23.11.2016 16:01:23" thedrum.com Samsung HQ raided as part of corruption scandal linked to president and $8bn Cheil merger Samsung's South Korean offices raided
"23.11.2016 09:18:35" thedrum.com Appnexus bans Breitbart for 'hate speech violation' Breitbart blacklisted
"22.11.2016 19:55:10" www.thedrum.com Test your general knowledge ahead of the Quizmasters of the Mediaverse event in aid of Childline In aid of Childline, The Lighthouse Company is to host a marketing sector pub quiz featuring 26 teams from across the UK including Sky Media, PHD, Yahoo and Spotify as it aims to raise over £1m for the charity. Any good with general knowledge? Try our #quizmasters quiz in aid of Childline
"22.11.2016 15:22:14" thedrum.com Morrisons muscles in on Black Friday bandwagon to give sales a lift Morrisons adopts strong arm tactics for #BlackFriday
"22.11.2016 10:03:06" thedrum.com Instagram unveils live-streaming feature and Snapchat-style disappearing message function Instagram muscles in on the live-streaming trend
"21.11.2016 15:57:04" thedrum.com How Adidas' m-commerce app takes inspiration from Uber to go beyond influencers What do Adidas and Uber have in common?
"21.11.2016 11:50:13" thedrum.com Lidl lets people vote on Christmas prices in Twitter campaign Lidl lets customers set their own prices
"21.11.2016 10:13:27" thedrum.com Health campaigners take issue with Coca-Cola Christmas tour Coca-Cola's Christmas truck is coming to a town near you – but not everyone is thrilled
"20.11.2016 12:44:20" www.thedrum.com Mark Zuckerberg explains how Facebook will fight fake news Facebook founder Mark Zuckerberg has revealed how the social network plans to combat the spread of fake news stories. Mark Zuckerberg has revealed the seven steps Facebook is taking to banish bogus news stories
"20.11.2016 09:32:12" www.thedrum.com Costa, Starbucks and Caffe Nero move to cut sugar in festive drinks following backlash Coffee chains including Caffe Nero and Starbucks have adjusted their festive drinks menus following a health backlash, with Costa Coffee axing its caramel fudge hot chocolate altogether after it was found to contain almost 27 teaspoons of sugar. The coffee chains like Starbucks & Costa are cutting down on the sugar in their Christmas drinks this year!
"19.11.2016 11:53:46" thedrum.com Maltesers follows Toblerone's lead with shrinking pouches The lighter way to enjoy chocolate?
"18.11.2016 17:07:39" www.thedrum.com Top Gear to Grand Tour: How the trio ended up at Amazon Amazon recently released the trailer for The Grand Tour in preparation for it's debut. As fans around the world patiently wait for the former Top Gear trio to return to their screens, The Drum looks at the events that led to the slow death of Top Gear and Tonight #thegrandtour is unveiled on Amazon Prime - here's a timeline of events that led to its creation.
"17.11.2016 11:24:22" thedrum.com Coca-Cola bottle seflies are now a thing Do you have the bottle to take a Coke-selfie?
"17.11.2016 08:05:33" www.thedrum.com Deliveroo brews a plan for booze delivery with Heineken, creating new Brew House brand Meal delivery platform Deliveroo has partnered with Heineken to open up cider and beer orders to Londoners. Heineken and Deliveroo partner to deliver beer to your door
"16.11.2016 18:00:00" thedrum.com Facebook reveals more metric bugs: Reach, full video views and Instant Article engagement takes a knock Facebook has admitted further publisher engagement discrepancies which raises additional questions about the first-party data the company is transmitting. More bad news for marketers on Facebook
"16.11.2016 13:45:00" thedrum.com Santa forgets Christmas in Alzheimer's Research UK ad narrated by Stephen Fry Santa is a dementia sufferer in Alzheimer's Research UK's Christmas slot
"16.11.2016 11:29:28" thedrum.com Heathrow Airport positions homecoming as the best gift in its first Christmas video ad Prepare to be moved
"15.11.2016 16:10:05" thedrum.com SodaStream taps Game of Throne's Mountain and Septa Unella to 'shame' man buying plastic bottled water 'Shame, shame, shame!'
"15.11.2016 11:20:50" thedrum.com James May and Richard Hammond crash their cars in Amazon's The Grand Tour stunt Some critics predicted a car crash...
"15.11.2016 08:54:05" www.thedrum.com John Lewis tapping into Christmas values of goodwill is 'a contradiction' to its business decisions says Stop Funding Hate Stop Funding Hate's founder Richard Wilson has switched his focus to John Lewis for helping to fund papers like the Daily Mail whose values are 'the opposite' of those the brand trumpets in its Christmas ad as the group looks to build on the momentum John Lewis advertising criticised by the #stopfundinghate campaign
"14.11.2016 13:26:46" thedrum.com Brandalism group claiming outdoor advertising 'shits in your head' stages London Underground takeover There's a group reclaiming London Underground ads for the people
"14.11.2016 08:13:42" thedrum.com MyVoucherCodes, Tennent's, The Poke, Joe, BBC Three and more parody the John Lewis Buster the Boxer Christmas ad Imitation is the sincerest form of flattery, and John Lewis' wide-reaching Christmas campaign is always a surefire work to inspire parody. (Probably) all the #JohnLewis #Christmas ad parodies in the one place...
"13.11.2016 14:42:24" www.thedrum.com M&S shifts tactics to reach 'Mrs M&S' and pins hopes on emotional Christmas ad Marks and Spencer (M&S) has admitted that last year's modern and fast-paced Christmas campaign fell flat, with customers left feeling “detached”. This year, the embattled retailer has pinned its hopes on an emotional story about a little boy who writes to Has M&S just won this year's #christmas advertising war?
"13.11.2016 09:36:30" www.thedrum.com One Direction's manger: 'Spotify is the new Apple now music has moved from sales to streaming' The greatest challenge for marketers in the music industry is breaking songs rather than artists in a “playlist-dominated culture” sparked by Spotify, warned One Direction's manager Will Bloomfield. #onedirection manager on the impact Spotify has had on music
"12.11.2016 20:05:00" thedrum.com Italy at the epicentre of McDonald's Nutella burger launch Fast food gets weirder... again
"12.11.2016 13:48:29" www.thedrum.com Lego let's go of Daily Mail toy freebies amid consumer pressure Toy company Lego has responded to public pressure to break ties with UK tabloid the Daily Mail. Lego ends commercial partnership with the Daily Mail
"12.11.2016 12:36:00" thedrum.com Fatal Facebook fail kills two million users including Mark Zuckerberg Did Facebook kill you?
"12.11.2016 08:36:23" www.thedrum.com The Movie Marketing Blog: The Five Weirdest Rogue One: A Star Wars Story Products (So Far) We're only a little over a month from the release of Rogue One: A Star Wars Story, the first non “Episode” theatrical release. #starwars Rogue One is just weeks away - here's a look at some of the oddest merchandise already out there.
"11.11.2016 12:01:24" thedrum.com A decade of John Lewis Christmas ads Department store John Lewis is a leading light in Christmas advertising with its high profile work often capturing headlines and, for... A Man on the Moon, a Snowman, a Bear and a Hare and Monty the Penguin
"11.11.2016 09:49:08" thedrum.com A limited number of Snapchat Spectacles will go on sale to the public via cute pop-up vending machines Snapchat has revealed a limited and unique distribution strategy for its recently launched camera-equipped Spectacles, announcing that the glasses will be sold via special pop-up vending machines dubbed 'Snapbots'. Snapbots have landed
"10.11.2016 17:49:59" Do it Day lands in Times Square As our London team rounds up the day's activities, our New York team ignite their #doitday ideas
"10.11.2016 17:24:20" Timeline Photos Take a 360 look around the IBM #doitday presentation space. Drag your mouse to look around or pop a VR device on
"10.11.2016 13:29:45" Direct from Piccadilly Circus If you walk past Piccadilly Circus today make sure to snap a shot of our adverts running for #doitday. Here's Katie Deighton with the details
"10.11.2016 11:13:38" vimeo.com The Drum Do it Day for Northumbria Blood Bikes A North East charity, Northumbria Blood Bikes, was selected by Karol Marketing as the recipient of its Do It Day efforts – a global day of action organised… The Blood Bikers of Northumbria do incredible work for the community. For #doitday, Karol Marketing want to create awareness. Watch their short video here
"10.11.2016 10:39:18" thedrum.com The Drum's Do It Day Live Blog: keep up with the latest news on changing the world in a day Welcome to the live blog for this year's Do It Day event, which over the coming the weeks will capture the news and build-up to the day that the marketing industry changes the world in a day on 10 November. The event begins with Plan It Day on 29 Keep up to date with our incredible #doitday initiative as we work with AirBnB, Coca Cola and IBM to help change the world
"10.11.2016 08:09:22" goo.gl Buster the trampolining boxer features in 2016 John Lewis Christmas campaign John Lewis' £7m campaign for Christmas 2016 has dropped, and it stars a boxer dog called Buster who like his owner's new trampoline - a lot. The John Lewis Christmas ad is here - meet #Bustertheboxer
"09.11.2016 16:48:39" www.thedrum.com John Lewis to experiment with Snapchat Lenses in Christmas campaign John Lewis is understood to be weaving Snapchat into its Christmas marketing campaign as it looks to inject another layer of emotion into the annual tear-fest. More news on this year's #JohnLewis Christmas campaign leaks ahead of tomorrow's launch
"09.11.2016 12:53:32" thedrum.com Rate friends and enemies as Netflix marketing brings Black Mirror's RateMe app to life Take a 'Nosedive' and rate everyone you know
"09.11.2016 09:57:11" thedrum.com Why Donald Trump is now American president elect Why the polls got it wrong again...
"08.11.2016 16:30:22" thedrum.com Mondelez denies axing iconic, trademarked design because of Brexit Tough times for Toblerone...
"08.11.2016 15:00:00" AdBreakers Episode 2 - Playstation, Talk Talk and more "This is the face of Brexit Britain" - AdBreakers returns to put three more adverts to the sword
"08.11.2016 11:36:04" thedrum.com CEO Steve Rowe: 'The M&S brand is not disappearing' despite mass store closures Marks and Spencer promises not to follow in BHS' footsteps
"07.11.2016 13:31:10" www.youtube.com Do It Day Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage... Check out our ad that will be playing in Times Square this Thursday for #doitday
"07.11.2016 12:41:01" thedrum.com Aldi reveals Kevin the Carrot Christmas ad Hands up, who guessed Aldi UK?
"07.11.2016 10:53:15" thedrum.com YouTube pushes talent to the fore with #madeforyou ad campaign YouTube celebrates creators like Tanya Burr and Marcus Butler with new ad
"06.11.2016 12:46:28" www.thedrum.com Kevin The Carrot campaign may not be John Lewis' Christmas ad, but Aldi is prime suspect As the UK awaits this year's highly anticipated John Lewis Christmas advert, a mysterious campaign has surfaced which has led many to speculate that the ad will focus on a carrot, however new clues now point to Aldi being behind the stunt. Which Christmas campaign does #kevinthecarrot represent - could it be #JohnLewis? We don't think so.
"04.11.2016 16:22:09" thedrum.com Creative student's John Lewis Christmas ad coursework deceives viewers Sorry folks, this isn't actually the John Lewis Christmas ad
"04.11.2016 16:04:56" thedrum.com Who's making waves in social media? Vote now to crown the Social Buzz Individual of the Year 2016
"04.11.2016 14:36:34" thedrum.com Harvey Nichols celebrates luxury Italian offering with 'Britalia' winter campaign Harvey Nichols steals Italian style – and they are not happy about it
"04.11.2016 12:06:14" thedrum.com Adidas creates Real Madrid and FC Bayern Munich kits from recycled ocean plastic Adidas has released environmentally friendly football kits for two of its biggest teams in Bayern Munich and Real Madrid as part of its ongoing partnership with ocean conservation group Parley to help addresses the major threats which the world's oceans adidas releases environmentally friendly kits for two of its biggest teams
"04.11.2016 08:30:27" Timeline Photos Curry's PC World wants shoppers to 'Get it Right' this Christmas with £5m ad campaign http://fal.cn/Ec-b
"04.11.2016 08:21:42" www.thedrum.com Never knowingly underwhelmed: The relationship at the heart of John Lewis' emotional empire Few brands would get away with John Lewis' Christmas strategy. The much anticipated festive ad is always centred around the character of a small child or animals, always accompanied by a modern cover of a classic song. Yet it's become an event heralding A look at how #johnlewis works with its creative agency to make those internationally loved adverts
"04.11.2016 00:40:06" For Do it Day 2016, we partnered with the award-winning One Minute Briefs to create a range of adverts to bring awareness to the #onemorething campaign.
Which is your favourite? Do it Day: One Minute Briefs #OneMoreThing campaign For Do it Day 2016, we partnered with the award-winning One Minute Briefs to create a range of adverts to bring awareness to the #onemorething campaign.
Which is your favourite?
"04.11.2016 00:40:06" For Do it Day 2016, we partnered with the award-winning One Minute Briefs to create a range of adverts to bring awareness to the #onemorething campaign.
Which is your favourite? Do it Day: One Minute Briefs #OneMoreThing campaign For Do it Day 2016, we partnered with the award-winning One Minute Briefs to create a range of adverts to bring awareness to the #onemorething campaign.
Which is your favourite?
"03.11.2016 09:30:58" thedrum.com Hillary Clinton seizes the US presidency in Tinder global user ballot... except in Russia Tinder users have had their say
"02.11.2016 15:38:51" thedrum.com John Lewis' head of marketing: 'We took a step back after Man on the Moon to ask if our creative was still compelling' John Lewis has dropped the biggest hint yet that the 'advertising' of years past might not be used in its upcoming Christmas advert after the retailer's head of marketing revealed that the mixed reception to 'Man on the Moon' caused it to take a step back Expect something completely different from John Lewis this year...
"02.11.2016 10:17:57" thedrum.com Admiral takes 'unprecedented' step of pricing car insurance on Facebook history Use of exclamation marks on Facebook could raise your quote!!!
"01.11.2016 17:00:02" thedrum.com Android conjures Harry Potter voice-commands to turn your smartphone into a wand 'Lumos'
"01.11.2016 12:30:01" thedrum.com John Lewis Christmas ad 2016: Creatives dream up alternatives to the tried-and-tested tearjerker format It's nearly time for the John Lewis Christmas ad, pitch us your predictions...
"01.11.2016 10:07:00" thedrum.com EA pulls 'tone death' Battlefield One #JustWWIThings hashtag EA criticised for marketing the game set in the Great War
"31.10.2016 13:35:00" thedrum.com Google's Halloween doodle is an addictive ghostbusting game Google's Halloween doodle is definitely a 'treat'
"31.10.2016 09:49:53" www.thedrum.com Pornhub Vine offer promises six-second quickies for adults as it offers to buy Vine Adult entertainment giant Pornhub is seeking to get its hands-on Twitter's Vine by offering to buy the video platform from the cash strapped social media platform to expand its audience and trial a new format of six-second porn videos. Do you think this would have been a shrewd business move for Porn Hub and Twitter?
"30.10.2016 20:00:25" http://fal.cn/ECLC Chipotle can't catch a break: former worker accuses company of trying to cheat employees Chipotle's reputation has been spiraling downward faster than you can say burrito. The beleaguered fast Mexican chain first had to deal with a drawn-out E. Coli outbreak. Then, attempts to get customers back failed, including a bonus points system that Chipotle can't catch a break
"30.10.2016 19:30:13" http://fal.cn/ECLH House of Fraser rallies against the 'Festive Fuzzy' for second year (this time with the help of a Fugees cover) House of Fraser is continuing its crusade against the emotionally pumped adverts that make their way on to screens at Christmas and will roll out a campaign this year that it hopes will help it stand out from the usual festive weepies. And once again, the House of Fraser rallies against the 'Festive Fuzzy' for second year (this time with the help of a Fugees cover)
"30.10.2016 16:19:52" www.thedrum.com Marvel Comics on designing a new breed of super heroes for inflammatory bowel disease campaign Super heroes and inflammatory bowel disease (IBD) might seem like an unlikely duo but Marvel Custom Solutions and Takeda Pharmaceuticals Company have brought the two together in a new campaign to highlight both the daily battles and strength those Here's a #Marvel comic book series we didn't expect to be reading...
"30.10.2016 11:07:29" www.thedrum.com “You were on top of the world and now it's over” – Vine star Jason Nash weighs in on the final days of Twitter's video platform Vine's abrupt announcement that it would be discontinuing the short-form content app in the coming months came as a shock to many people who believed that the platform still had some life in it. Founded in 2013, Vine presented the world with an infectious One of Vine's major stars Jason Nash tells us about the platform's decline
"29.10.2016 14:54:54" www.thedrum.com Nissan tests updated 2017 Rogue in 'Star Wars' campaign A long time ago, in a galaxy far, far away… Nissan is one of the first brands out of the gate to advertise around the new #starwars movie - but what does it tell us about Rogue One?
"29.10.2016 13:11:19" www.thedrum.com Three the unicorn: mobile carrier's London carriage ride criticised by animal rights protestors Unicorns have taken to the streets of London as part of a “magic” promotion from Three, ZTE and of Unicabs, although the stunt has been criticised by animal rights campaigners. Where do you hire a unicorn in London anyway these days?
"28.10.2016 14:57:26" www.thedrum.com Candy Crush Soda promotes adult colouring book with wall sketch pop-up in East London Candy Crush Soda has brightened up the Old Street Station with its 'Colour in Candy Pop Up' colouring in wall, to promote its new adult colouring book. So Candy Crush was doing this down at Old St station this week...
"28.10.2016 11:37:22" thedrum.com Creative Works Halloween Special: Featuring Asda, Fanta, Tesco, Burger King, Jägermeister and more Asda, Jägermeister, Tesco and more go trick or treating with #Halloween campaigns
"28.10.2016 07:36:24" thedrum.com Twitter announces that it will shut Vine Time for a six second moment of silence.
"28.10.2016 06:19:47" Timeline Photos Mourners gather outside the BBC to say RIP to #GGBO
"27.10.2016 14:03:24" thedrum.com Abba could leverage virtual reality tech to tour without touring ABBA 'Take a Chance' on VR touring
"27.10.2016 07:17:56" www.thedrum.com Hillary Clinton or Donald Trump? Tinder opens the US election up to the world with 'Swipe the Vote' Americans will go to the polls on 8 November, but the rest of the world has been watching with bated breath ahead of the vote. Now, in an unlikely move they will be able to have their say – on Tinder. Would you swipe right for either?
"26.10.2016 18:00:00" The Automation of Creativity - A new documentary examining wha... Are machines as creative as humans? We explore that and more as we travel the world to discover how close we are to the complete automation of creativity
Find the full documentary here - http://fal.cn/E7bq
"26.10.2016 17:04:06" goo.gl Sonos holds amnesty for dodgy speaker systems, as the rise in streaming paves the way to mass brand loyalty Sonos has physically manifested its latest global campaign 'You're better than this' in London's King's Cross today (26 October), offering 300 free speakers to consumers in exchange for their older, less reliable models. If you love music streaming then what what Sonos has been up to today!
"26.10.2016 14:56:28" thedrum.com If we did social media for... Mary Berry Want to get to know the real Mary Berry? Us too...
"26.10.2016 13:51:01" Social Buzz Awards Where can I meet the current movers and shakers of the social marketing world with a drink in hand, good food and entertainment? Good question! The Drum Social Buzz Awards are the talk of the industry and tickets are available for the ceremony in
"26.10.2016 11:40:45" thedrum.com Burger King pokes fun at McDonald's with Halloween disguise Burger King unveils haunting #Halloween prank
"26.10.2016 09:24:43" thedrum.com Real Madrid decision to take its TV channel to Facebook Live could be a sign of things to come Why Real Madrid C.F. is turning away from TV
"26.10.2016 08:15:34" The Drum's cover photo
"26.10.2016 08:15:34" The Drum's cover photo
"25.10.2016 16:07:38" thedrum.com Ad of the Day: Irn Bru launches Xtra big billboard to promote first permanent new product in 35 years IRN-BRU 'makes no sense' with latest ads
"25.10.2016 09:22:25" thedrum.com Donald Trump and the end of advertising as we know it Right now, in an agency boardroom somewhere, a client is telling their agency they want a campaign “as bold as Trump”
"24.10.2016 15:55:23" thedrum.com Snapchat job listing hints at original programming plans Does Snapchat want to replace your TV?
"24.10.2016 10:31:00" thedrum.com Facebook employees allegedly tried to delete Donald Trump's posts but Mark Zuckerberg said censorship was 'inappropriate' Donald Trump has apparently provoked debate within Facebook's walls, with some of the social network's employees pushing for his updates to be removed on the grounds of Donald Trump provokes debate within Facebook's walls
"23.10.2016 17:28:35" www.thedrum.com Scientists suggest there may be some truth to 'the Lynx Effect' advertising slogan after all For years, men's brand Lynx advertised itself on the premise that a spray of its deodorant could make even the most average of Joes become irresistible to women. Scientists say the Lynx Effect is real!!!
"23.10.2016 11:17:32" thedrum.com Paddy Power helps Jose Mourinho 'park the bus' on return to Chelsea Former Chelsea manager Jose Mourinho returns to Stamford Bridge today with his new club Manchester United – and Paddy Power is marking the occasion with another of its cheeky marketing stunts. A special welcome for the Special One on his return to Stamford Bridge today
"22.10.2016 16:08:00" www.thedrum.com New York Times issues correction as critic slates Amazon's Goliath – but later realises he watched in the wrong order The New York Times has been forced to issue an embarrassing correction after its TV critic slated the first few episodes of Amazon's new programme Goliath, before realising he had watched them in the wrong order. Everyone's done this at least once right? Maybe not then...
"22.10.2016 07:17:28" www.thedrum.com Wieden+Kennedy serves up Trump BS (sandwiches) in Portland In yet another Donald Trump-inspired “thing,” Portland indie Wieden+Kennedy is rolling out the Trump BS in the form of something that Portlanders have a deep love of: food carts. Yes, the self-proclaimed food cart capital of the world (or at least the US Anyone for a Trump BS sandwich?
"21.10.2016 17:45:01" thedrum.com Pierce Brosnan sorry for ad promoting carcinogenic Indian chew tobacco product Unlicensed to Kill
"21.10.2016 16:52:53" www.thedrum.com DDOS attack on Dyn server kills access to Amazon, Twitter, Spotify and more A denial of service attack (DDOS) on server company Dyn, has restricted access to the likes of Twitter, Reddit, Spotify, Github, Airbnb, SoundCloud, PayPal and Netflix on the East Coast of the United States. The Internet is under attack: Amazon, Twitter, Spotify and more go down
"21.10.2016 14:52:39" thedrum.com Iceland customers most likely to have backed Brexit, Ocado a remain stronghold 'That's why Leave voters go to Iceland'
"21.10.2016 10:57:47" thedrum.com Stan Collymore: 'The super broadcaster that can show Premier League games anywhere, anytime is coming' Footballer turned pundit Stan Collymore predicts the future of sport
"21.10.2016 09:50:04" Social Buzz Awards In case you were thinking of stepping out tonight
"21.10.2016 08:39:18" thedrum.com Nintendo unveils Switch, a hybrid console that can be used on-the-move Will Switch give Nintendo Console Gaming a leg up on its rivals?
"20.10.2016 14:40:26" thedrum.com Clown sightings most common at 11pm and near Walmart says Twitter data It seems the so-called killer clown craze is no laughing matter for Walmart customers
"20.10.2016 11:47:47" thedrum.com Weight Watchers in trouble after implying fat women want less sex Should Weight Watchers lose points for this body-shaming ad?
"20.10.2016 08:25:44" www.thedrum.com FHM resurfaces as online-only brand to fill the middleground between the LadBible and GQ Bauer Media Group is relaunching FHM as an online-only brand after the magazine shut up shop last year, citing advertiser demand for a men's brand in the US and a market where new digital players like LadBible have risen to success, as the perfect time to FHM focused online as it looks set to take on Lad Bible...good luck there!
"19.10.2016 11:48:27" thedrum.com Dove's #SpeakBeautiful campaign comes under fire for 'policing women's self-expression' Is Dove's latest campaign dismissive of women?
"19.10.2016 08:04:17" www.thedrum.com Coca-Cola centralises social media marketing Why is one of the world's biggest advertisers Coca-Cola centralising its social media marketing? It's less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity. Coca-Cola set to bring its social media activity all under one roof in the US
"18.10.2016 16:03:39" thedrum.com Greggs to test out deliver service in Newcastle Greggs pie-lots pasty deliveries
"18.10.2016 13:20:54" thedrum.com As Twitter's suitors vanish, marketers have their say Why doesn't anyone want to buy Twitter?
"18.10.2016 10:03:17" thedrum.com Embattled Donald Trump turns on Alec Baldwin and Saturday Night Live Is Saturday Night Live part of a media conspiracy to rig the election? Trump thinks so...
"17.10.2016 16:26:15" thedrum.com Netflix continues to outspend traditional TV giants Netflix and Amazon have doubled their annual expenditure over the past two years, shelling out a combined $7.5bn on programming in 2015. Netflix's investment in programming only topped by Disney and NBC
"17.10.2016 12:25:41" thedrum.com The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet of the Apes The Simpsons move with the times for 600th episode
"17.10.2016 10:30:28" thedrum.com Sky Sports suffers 19 per cent drop in Premier League audiences Shock ratings dip for Sky Sports
"16.10.2016 20:41:22" thedrum.com Virgin America promotes first class flights with phone-charging, Wi-Fi sneakers One of a kind...
"15.10.2016 13:03:22" thedrum.com Milk Tray Man does nothing to save men's equity from all-time low Is Cadbury's new Milk Tray Man ad "a throwback to the 1970s"?
"14.10.2016 12:56:21" thedrum.com Other supermarkets hijack Tesco's Marmite dilemma via cheeky print promotions Marmitegate: Love it or hate it, Asda and Iceland Foods are taking aim at Tesco today
"14.10.2016 10:59:23" thedrum.com Robert Downey Jr offers to be the voice of Mark Zuckerberg's AI assistant Should Iron Man voice Mark Zuckerberg's Tony Stark-style AI butler?
"13.10.2016 17:46:46" thedrum.com It is not me, it is you: The advertising industry needs to face its diversity problems, and stop blaming others Have you ever watched a person purposely destroy his career and business? No? Well, keep reading. I'm about to torch both in one fell swoop. I'm going to talk racial diversity in the advertising industry. A partner whose name was on the door met me in the lobby, shook my hand, and said: “I'm sorry Derek, but I don't think our clients are ready for a Black copywriter.” Interview over.
"13.10.2016 16:34:38" www.thedrum.com Money talks: how are podcasting's biggest players monetising aural's allure? Will audio ads soon be bought programmatically? We take a look at the increasingly popular podcast, finding out how its biggest players are monetising their content. Everyone loves podcasts - but how are they being monetised to make even more?
"13.10.2016 08:23:24" thedrum.com The Tesco war with Unilever is a brave British coup Has Tesco pulled off a coup in its pricing row with Unilever?
"12.10.2016 13:45:16" thedrum.com Channel 4 issues product recall for Persona Synthetics ahead of Humans season two debut Channel 4's Humans is making a comeback, and so is its clever advertising
"12.10.2016 07:48:04" The Drum's cover photo
"12.10.2016 07:48:04" The Drum's cover photo
"11.10.2016 16:24:33" www.thedrum.com Will Samsung's credibility burn out faster than its new Note 7 has? Make no mistake about it, Samsung has quickly emerged as 2016's crisis brand of the year. Tough times over at #Samsung - how can it recover from its exploding phones crisis?
"11.10.2016 10:06:17" www.thedrum.com How Monster Energy built Brand Love without paid media Monster Energy drinks is… well… a monster, at least when it comes to building Brand Love. Monster is currently valued at $27bn on the NASDAQ and, at times, has been more profitable per employee than Apple. Why did so many people get themselves tattooed with Monster Energy cans? Find out here...
"10.10.2016 18:06:35" www.thedrum.com Jamie Oliver, coalition move to prevent unhealthy messaging to kids Is marketing as bad for kids as soda pop? British chef/author Jamie Oliver appears to think so as does a panel of Canadian experts who are part of the Stop Marketing to Kids Coalition. The panel discussed the need for an action plan to overhaul the Jamie Oliver's latest healthy eating campaign kicks off in Canada to prevent brands targeting children #Marketing2Kids
"10.10.2016 12:01:49" thedrum.com Creative works featuring Brothers & Sisters, BETC Paris, Gryo Paris and more The Drum's very own version of The X Factor #CreativeWorks is now live. Check out new projects from Sky, Golden Wonder, Cadbury UK & more
"10.10.2016 08:58:36" www.thedrum.com Trump still stands but his campaign for the White House is getting dirtier and dirtier Donald Trump's last week was commonly described by political commentators as the worst any mainstream presidential candidate had ever experienced. The Republican grandees running for the exit door certainly appeared to agree. So yesterday's debate had the Donald Trump plays dirty but he is still in the race following last night's #debate - he's a look at why...
"09.10.2016 14:56:07" www.thedrum.com How Trump and Clinton convince the “unconvinced” during Sunday's debate… and win the election Right now it's a real horse race between Trump and Clinton and, with Election Day closing in, each candidate needs to fight hard for those uncommitted voters. But with so much already on the table, is there anything left they can do to get the edge How do voters feel about Hillary Clinton and Donald Trump and how can they use those insights to win the election?
"09.10.2016 14:06:54" www.thedrum.com How Facebook's virtual reality shakedown could bring a new dimension to marketing When Facebook snapped up Oculus for $2bn back in 2014, the co-founder of what would go on to become one of the world's most recognisable headsets, Palmer Luckey, predicted that Facebook, as we knew it then, wasn't the future of virtual reality (VR). A look at what Facebook's focus on virtual reality could mean for marketers
"09.10.2016 09:46:05" www.thedrum.com Pierce Brosnan's James Bond style ad causes uproar in India Pierce Brosnan has come under fire for appearing in an Indian advertisement in which he promotes a product commonly associated with a highly addictive form of chewing tobacco known for its addictive psychotropic effects. So Pierce Brosnan returns to the role of James Bond in this ad...kinda.
"08.10.2016 09:52:58" www.thedrum.com Infographic: How TV and video consumption has evolved over 60 years Long gone are the days when a TV show would garner a Nielsen rating of 67.3 like I Love Lucy consistently did in the 1950s. Today, Sunday Night Football and The Big Bang Theory are the most popular shows, and they attract just a fraction of the viewers. From Ed Sullivan to House of Cards - the evolution of TV and streaming habits
"07.10.2016 16:04:02" thedrum.com 10 of Brewdog's best marketing stunts BrewDog's latest stunt got you 'all shook up'? Here's 10 of the brand's best
"07.10.2016 09:37:26" thedrum.com Escalating legal battle sees Brewdog founders change their names Brewdog bosses change first names to Elvis in legal dispute, uh-huh-huh
"06.10.2016 10:10:41" thedrum.com Fake Instagram influencer amasses over 50,000 likes as part of clever addiction campaign A clever Instagram campaign containing a hidden message about addiction has gone viral after propelling fake blogger Louise Delage to internet stardom. Who is Louise Delage?
"05.10.2016 10:37:54" thedrum.com Nation applauds AnalogFolk's rebranding of Sainsbury's vegan cheese as 'Gary' In a rare bit of genuine humour from a supermarket giant, Sainsbury's has taken to social to rebrand its vegan cheese offering as 'Gary', following an angry customer's Facebook soliloquy that lambasted the grocer for branding its new coconut-based Angry customer's Facebook rant pays off...
"05.10.2016 05:08:17" www.thedrum.com Coconut Oreo anyone? Mondelez launches campaign to let cookie lovers vote for the brand's next flavour Oreo is continuing to build on its 'Wonderfilled' line of flavours, inviting fans to vote for what the next spin on its classic cookie should be. So what Oreos do you dream of trying? Well here's you chance to create them!
"04.10.2016 17:41:45" thedrum.com #MadeByGoogle Event: Pixel smartphone, Google Assistant, AI advances, DayDream VR and Google Home Introducing Google Pixel, Google assistant, Google Home and DayDream VR...
"04.10.2016 13:36:39" thedrum.com WhatsApp unveils Snapchat-style creative tools WhatsApp becomes the latest platform to 'borrow' from Snapchat
"04.10.2016 06:00:51" www.thedrum.com Whoops! LA's ABC affiliate accidentally names Bradley manager of Chelsea instead of Swansea You'll have to excuse us. Well, you'll have at least excuse the ABC television affiliate in Los Angeles when they erroneously reported that Bob Bradley, today hired by Swansea City of the Premier League was, in fact, hired as the manager of Chelsea. So Chelsea doesn't have a new manager. Swansea does! Try telling ABC that.
"03.10.2016 17:10:40" www.thedrum.com Disability in advertising shouldn't be something we only see once every four years The Paralympics is over for another four years and I for one am feeling a little bereft. And also a bit uncomfortable. The Paralympics have been making a difference - but is it enough?
"03.10.2016 12:09:15" thedrum.com Why do automakers have such a problem marketing to women? Is the car industry stuck in a 'macho, testosterone-fuelled rut'?
"02.10.2016 09:47:04" www.thedrum.com Ofcom reveals most offensive swear words as audiences become less tolerant of discrimination on TV Television viewers and radio listeners are becoming less tolerant of discriminatory language, Ofcom has revealed. What are the worst swears in UK media? Find out here...
"01.10.2016 10:34:46" www.thedrum.com Five takeaways from Drew Barrymore, Facebook, Mondelez & more at Advertising Week New York 2016 As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer. Who said what at #adweek2016? Find some of the best insights from the week here...
"30.09.2016 15:39:47" thedrum.com PES vs Fifa: are licences the key to building the strongest digital football brand? Merseyside Red no more...
"30.09.2016 11:58:59" www.thedrum.com Nissan creates the autonomous chair capable of forming an orderly queue Japanese electronics company Nissan is underlining its work in the realm of artificial intelligence by rolling out a series of seats capable of autonomous mobility, in other words, people can sit down while remaining in a queue. Take Nissan's new chair for a spin anyone?
"29.09.2016 14:01:57" thedrum.com Vogue under fire on social media after senior writers call bloggers 'pathetic' and 'embarrassing' Fast-Off: Vogue vs. bloggers
"29.09.2016 05:51:28" thedrum.com Apple moves London HQ to Battersea Power Station Apple will move 1,400 employees from its eight sites around London to a new headquarters at Battersea Power Station, according to a statement to The Standard. What do you make of Apple's new London offices? Understated right?
"28.09.2016 17:00:01" thedrum.com Sony uses AI to compose a Beatles-inspired song, the unforgettable 'Daddy's Car' Artificial Intelligence does Lennon & McCartney
"28.09.2016 12:29:15" thedrum.com Why women in ad land are working in a 'toxic culture' Meet the 'Elephant on Madison Avenue'
"27.09.2016 16:49:13" www.thedrum.com Social media analysis: Donald Trump tops mentions and criticism during the most tweeted about political debate on record With it entering the final six weeks of the US presidential election race, the first of three scheduled debates was bound to throw up a series of talking points on social media as Donald Trump faced off against Hillary Clinton. The social media stats from round one of Donald Trump V Hillary Clinton's #presidentialdebate Ding Ding!
"27.09.2016 14:31:58" thedrum.com Disney ready to spark bidding war for Twitter Is Disney about to make a move on Twitter?
"26.09.2016 11:24:52" thedrum.com Sky News pits Donald Trump against Hillary Clinton in presidential debate rap showdown Who'll drop the mic tonight?
"25.09.2016 17:10:07" www.thedrum.com Iceland could clash with Iceland in EU over Iceland trademark Supermarket retailer Iceland could be faced with a lawsuit from the nation of Iceland forcing it to drop or less actively enforce ... Iceland V Iceland?
"24.09.2016 23:34:49" thedrum.com 'You want to literally punch his face': New Clinton ad impresses, gets no Trump love from Donny Deutsch At first, this was going to be a story breaking down the newest ad from Hillary Clinton, “Mirrors.” The critique: It's great, powerful and about as dead-on to the target as it can get — taking Donald Trump's misogynistic comments over the years and 'You want to literally punch his face.' Donny Deutsch not holding back on Trump, eh?
"24.09.2016 13:57:51" www.thedrum.com Norwegian Airlines capitalises upon Brangelina fracture with reactive ad The high-profile split between actors Brad Pitt and Angelina Jolie has been a point of ridicule and interest in the media but one brand, Norwegian Airlines, has received substantial coverage by urging Brad-admirers to make the trip to Los Angeles. Funny response to the #Brangelina headlines from Norwegian Airlines
"24.09.2016 11:28:03" thedrum.com Snapchat rebrands as Snap Inc after camera 'Spectacles' unveil Oh Snap...
"23.09.2016 11:45:10" Timeline Photos How the original Blair Witch Project ushered in a new era of viral movie marketing http://fal.cn/EGWB
"22.09.2016 11:07:52" thedrum.com 'Like bread without butter' - Twitter reacts as Mary Berry quits the Great British Bake Off Twitter has gone into meltdown at the news that Mary Berry won't be following the Great British Bake Off to Channel 4 while co-judge Paul Hollywood has signed a three-series deal with the broadcaster. Meanwhile, Paul Hollywood follows the dough to Channel 4...
"22.09.2016 08:48:04" thedrum.com The Lad Bible hires 16-year-olds in its newsroom to understand the next phase of digital media Why is the Lad Bible hiring 16-year-olds?
"21.09.2016 17:37:16" thedrum.com Marvel star-studded ad entices US citizens to vote by promising that Mark Ruffalo will get naked Want Mark Ruffalo to go "full Marky"? Just vote against Trump
"21.09.2016 14:30:12" thedrum.com Kim Kardashian West slams Wall Street Journal Armenian genocide 'denial' ad via open letter in the New York Times Reality TV star Kim Kardashian West has publically taken the Wall Street Journal to task for printing an ad that effectively denied the events of the Armenian genocide. Kim Kardashian runs a political #ad in the New York Times
"21.09.2016 08:25:04" thedrum.com James Corden impersonates rock icons in Apple Music's latest ad ahead of its Carpool Karaoke launch Corden pitches Apple Music commercials...
"20.09.2016 15:20:01" thedrum.com Cosmopolitan and Seat's purple car 'for women' featuring eyeliner headlights provokes backlash Finally, a car just for women...
"20.09.2016 12:36:54" thedrum.com Yoghurt licking women, mysterious girls & bumbling dads: The most hated advertising stereotypes of all time The worst ad stereotypes of all time
"19.09.2016 13:40:24" thedrum.com Western Norway 'slashes tourism ads' in response to too much tourism Norway can Afjord to turn away tourists...
"19.09.2016 09:28:43" thedrum.com Happy International Talk Like a Pirate Day: Marketers using oddball holidays to drive cultural change Happy International Talk Like a Pirate Day, mateys! Why arrrrrr brands resorting to this?
"16.09.2016 12:00:01" thedrum.com Jeremy Clarkson's hotly anticipated Grand Tour set for 18 November debut Clarkson and co have finally set a date for The Grand Tour's premiere episode
"16.09.2016 09:26:18" Jack Dorsey on repositioning Twitter, IBM create t-shirts base... The future of Twitter is all about news according to Jack whilst IBM use Watson to create personalised t-shirts based on YOUR BRAIN! It's all going down at dmexco
"15.09.2016 16:21:41" thedrum.com Channel 4 gets creative with its fully signed Paralympic Games ad break Channel 4 is going to air the "the most accessible ad break in history" during the Paralympics on Friday night.
"15.09.2016 10:08:34" dmexco dmexco 2017 takes place on 13th & 14th September in Cologne, Germany. Complete Imprint: http://www.koelnmesse.de/en/impressum/impressum.php
"15.09.2016 09:46:50" Shane Smith on the devil & Facebook's newsfeed plans - Dmexco ... What's next for your Facebook newsfeed? We find out at dmexco 2016
"14.09.2016 18:41:50" thedrum.com Will the cookie crumble for the Great British Bake Off without the BBC or can Channel 4 take its brand to new heights? The Great British Bake Off is loved for its larger-than-life hosts, mouth-watering dishes, an impassioned audience, distinctively British tones and infamous (and gifable) moments such as #bingate. Is 'brand Bake-Off destined to die on Channel 4' or will it endure because it is 'like a great big hug from your generous chested auntie'?
"14.09.2016 09:55:55" thedrum.com Sky Sports Mix picks up the rights to Drone Racing League with $1m investment Drone racing is coming to Sky
"13.09.2016 15:23:37" thedrum.com Ad of the Day: Stark campaign from Three sees Masie Williams throw some shade at the beauty industry Masie Williams plays the Game of Phones
"13.09.2016 08:45:47" thedrum.com Scores of cats take over London's Clapham Common tube station Regular Underground ads are on paws...
"12.09.2016 18:08:46" fal.cn BBC loses broadcast rights to The Great British Bake Off The BBC has lost the broadcast rights to The Great British Bake Off after the company behind the baking programme broke off talks to renew their contract, leaving ITV poised to snap up the show. BBC loses broadcast rights to The Great British Bake Off - where will it land? fal.cn/E9SL #bakeoff #GBBO
"12.09.2016 13:46:40" thedrum.com The art of football crest design: what makes for a good sports team symbol? In the modern era of the game, what makes a good crest design?
"11.09.2016 15:49:18" fal.cn Texas mattress store slammed for 9/11 sale video A San-Antonio, Texas-based mattress retailer has come under deserved and serious fire for a poorly-conceived “twin towers sale” promotion around the 15th anniversary of the 9/11 attacks in New York City, Washington DC and Shanksville, Pennsylvania. The Texas mattress store slammed for 9/11 sale video ad & Walmart criticised for CocaCola Twin Towers promotion fal.cn/EJW3
"11.09.2016 09:22:56" www.thedrum.com Which media outlets are blocking ad-blockers? Hundreds of publishers are using counter-blocking ad blocking software, but only a few are admitting to it. As Ad Blocker Plus reveals a workaround to Facebook's anti ad-blocking technology, The Drum takes a look at the media outlets who have been vocal Find out which websites want you to turn off your ad blocker.
"09.09.2016 11:04:04" thedrum.com Netflix and Chill director and adman Michael Middelkoop on getting his meme-inspired movie crowdfunded 'Netflix and chill' is a dizzyingly-popular meme, a millennial phenomena, for some a lifestyle, and a phrase solidifying the video-on-demand streaming company in the minds of millions (there's no 'Amazon Prime Video and Chill' for example). The story behind the Netflix & Chill movie
"08.09.2016 09:31:38" thedrum.com Apple Event highlights & reaction: AirPods, fitness tracking and luxe models Meet the AirPods...
"07.09.2016 14:00:00" Cliché Killers: The Safe "Put your money in a 'safe' place with condescending brand name"
#ClicheKillers returns and this time, they are furious
"06.09.2016 20:43:13" thedrum.com How Netflix is growing the popularity of Narcos through smart social media marketing The highly successful Netflix drama How Netflix is growing the popularity of #Narcos through smart social media marketing
"06.09.2016 11:20:21" thedrum.com Durex announces aubergine flavoured condom Durex has 'created' an aubergine flavoured condom as part of its #CondomEmoji campaign in a bid to highlight the fact that the official emoji alphabet doesn't contain any icons to help young people discuss safe sex. Durex wants to put sex talk back on the menu
"05.09.2016 12:50:29" thedrum.com Netflix teams up with Babbel to launch Narcos-based Spanish lessons Learn Spanish with Pablo Escobar
"03.09.2016 11:56:38" thedrum.com Zenit St Petersburg reportedly offered £5.7m to change name to 'Zenit Burger King' Surely it would be 'Zenit St Petersburger King'?
"02.09.2016 16:08:18" thedrum.com SpaceX explosion is a reminder of how closely every success walks the line of failure Nasa engineer Bobak Ferdowsi on yesterday's SpaceX explosion
"02.09.2016 08:33:52" The Drum Airbnb want YOU to come up with the ideas to help increase local economies and tourism in the locations where they have listings. Are you up to the challenge and are you ready to work with Airbnb? #doitday
"01.09.2016 08:48:37" thedrum.com Twitter shuts down PewDiePie's account following Isis joke PewDiePie kicked off Twitter for joking about Isis
"31.08.2016 16:16:00" thedrum.com Netflix confirms Stranger Things season 2 with enigmatic 80s-themed ad Stay Strange
"31.08.2016 10:27:14" thedrum.com Channel 4 hopes nostalgia pays with Crystal Maze return - David Tennant tipped as host Cult gameshow the Crystal Maze set to make brief return
"30.08.2016 14:05:48" Dogerati Live Reveal
"30.08.2016 11:03:59" The Drum's cover photo
"30.08.2016 11:03:59" The Drum's cover photo
"30.08.2016 10:11:14" Timeline Photos #Dogerati fans - join us LIVE at 3pm (BST) when we'll reveal the winner.
"29.08.2016 19:19:04" www.thedrum.com Christian Dior faces backlash over Johnny Depp 'Sauvage' poster campaign | Marketing | The Drum Christian Dior has courted complaints from shoppers in Australia over a promotional push for its 'Sauvage' fragrance fronted by Johnny Depp. Seems like Johnny Depp just can't do any right now doesn't it?
"27.08.2016 13:28:07" www.thedrum.com Ad of the Day: Britney Spears stars alongside Kevin bacon in EE ad for Apple Music | Creative | The Drum The long(ish) running campaign from EE featuring Kevin Bacon continues to thunder along with the Hollywood star continuing to prove his comedy chops and showing no sign of embarrassment. Today's #AdoftheDay - Kevin Bacon meets Britney Spears. It had to happen one day. Nice one EE
"27.08.2016 10:19:24" www.thedrum.com Vogue Brazil under fire for turning models into amputees to trumpet Rio 2016 Paralympics | Social Media | The Drum A Vogue Brazil campaign to boost interest in the upcoming Paralympic Games has come under fire for altering images of able-bodied models to give them disabilities. What do you think of Vogue Brazil's 'disabled models' pictures for the forthcoming Paralympic Games?
"26.08.2016 13:01:02" thedrum.com The Drum's Dogerati: Vote now to crown the top dog in marketing to celebrate National Dog Day People all over the world are celebrating National Dog Day, and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the business via it's inaugural Dogerati Reseach. Who is the best ad-dog? Vote in our #NationalDogDay #Dogerati competition.
"25.08.2016 10:23:24" thedrum.com Will Facebook Lifestage be a hit with teenagers? Facebook's answer to Snapchat...
"24.08.2016 11:30:00" Cliche Killers: Shaking and breaking 'The Piggy Bank' We took a hammer to 'The Piggy Bank' cliché so you didn't have to
"24.08.2016 08:07:57" thedrum.com Virgin Trains defends brand by challenging Jeremy Corbyn's overcrowding claim Virgin Trains has hit back at Jeremy Corbyn's claim that he could not get a seat on a 'completely ram-packed' service and had no other choice than to sit on the floor. #TrainGate
"24.08.2016 06:00:00" thedrum.com How brands marked 25 years of the World Wide Web on Twitter Happy 25th birthday to the internet
"23.08.2016 14:34:03" thedrum.com Enter The Drum's Dogerati to celebrate National Dog Day To celebrate National Dog Day on Friday (26 August), The Drum is asking its readers to paws for thought and nominate their resident office four-legged friend to win the accolade of marketing's Top Dog. Is your office pooch the top dog in marketing?
"23.08.2016 10:10:02" thedrum.com KFC's new chicken-scented sunscreen will stop you going 'Extra Crispy' Smells like chicken, but stops you frying
"22.08.2016 09:12:44" thedrum.com Super Ma-Rio: Japan's PM kicks off Nintendo-branded Olympics closing ceremony Shinzō Abe steals the show as 'Super Abe' at Rio closing ceremony
"20.08.2016 12:05:11" thedrum.com Matthew McConaughey's hidden verified YouTube account raises questions about view ability He might be an internationally famous Oscar winner but Matthew McConaughey has failed to crack the social scene with his verified YouTube account. Even Matthew McConaughey can't get people to watch his YouTube videos
"19.08.2016 13:33:17" thedrum.com Noel Edmonds hangs up on longrunning Channel 4 gameshow No Deal for Noel
"18.08.2016 11:39:24" thedrum.com Monster Energy capitalises on the McGregor Diaz chaos at UFC 202 press conference UFC sponsor Monster Energy makes the most of #UFC202 press conference chaos
"18.08.2016 09:09:15" The Drum's cover photo