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"22.10.2016 02:20:57" adweek.it NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6 The Dallas Cowboys are known as America's Team, and according to Unmetric, they were Facebook's team, as well, during weeks four through six of the NFL season. Which NFL teams performed the best on Facebook, Twitter and Instagram during the fourth through sixth weeks of the NFL season? Unmetric has the answers:
"21.10.2016 21:24:43" adweek.com Facebook to Page Admins: Who Is Your Page Endorsing? Facebook quietly began encouraging users to endorse their chosen candidates in the 2016 presidential election, and it is apparently doing the same for pages. Facebook is encouraging page administrators to declare which candidates their pages are endorsing. Is this a good idea?
"21.10.2016 20:46:46" adweek.it Facebook to Allow More 'Newsworthy' Posts That May Violate Community Standards The good news for Facebook is that should start seeing fewer complaints about posts it decided to censor. The bad news for Facebook is that it will likely start seeing more complaints about posts it didn't censor. Damned if you do, damned if you don't ...
"21.10.2016 20:09:09" adweek.com YouTube: Third Presidential Debate Drove 2.8 Million Live Watch Hours The third and final U.S. presidential debate drove 2.8 million live watch hours on YouTube, almost five times higher than the live watch hours for the third presidential debate in 2012. YouTube's numbers for the 2016 presidential debates blew away its 2012 figures:
"21.10.2016 19:41:44" adweek.com Mobile Game Roundup: Mini Metro, Reflection and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases ...
"21.10.2016 18:56:50" adweek.com Consumers Want Personalization In Exchange for Their Data (Infographic) Internet users provide so much data to marketers and brands through browsing and shopping, and they want something significant in return. Bazaarvoice talks personalization ...
"21.10.2016 17:05:18" adweek.it Facebook Live Multiplatform Ad Campaign Launches Sunday Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. Facebook's push behind Facebook Live continues with Sunday's launch of a multiplatform advertising campaign in the U.S. and U.K.:
"21.10.2016 15:24:39" adweek.it Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14 Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here's why. If your Facebook pages' Reactions, shares and comments totals seemed low earlier this month, here's why:
"21.10.2016 14:06:44" adweek.com Hearthstone Players Can Win Free Card Packs By Choosing Tournament Champion A new Hearthstone event gives users the opportunity to win at least one free card pack by choosing a champion in the 2016 Hearthstone World Championship tournament. Pick a winner, and you may win:
"21.10.2016 13:49:44" adweek.com Why the Twitter-NFL Deal Is a Hail Mary That Will Work Televised football will never become as antiquated as a rotary phone, but this deal will keep it from losing momentum over the next few years. The Twitter livestreaming deal may help the NFL more than you think, according to GlassView account manager and global team lead Daniel Dryburgh:
"20.10.2016 19:53:23" adweek.it Facebook Instant Articles Now Support 360-Degree Videos and Photos Publishers using Facebook's Instant Articles can now include 360-degree videos and 360-degree photos to their content. Full circle: 360 videos, photos come to Facebook's Instant Articles ...
"20.10.2016 19:10:25" adweek.com Google Launches Wallpapers App on Android The app allows users to browse a variety of device wallpapers taken from Google Earth, Google+ and "other partners." Bored with your wallpaper?
"20.10.2016 18:36:37" adweek.com Ubisoft Launches Trolls: Crazy Party Forest on Mobile The city-building game is based on DreamWorks Animation film Trolls, which hits theaters in the U.S. Nov. 4. Party with the Trolls:
"20.10.2016 17:17:25" adweek.it Trust in Social Media Security Is at an All-Time Low (Infographic) Despite increased use of social sites overall, 96 percent of users surveyed said they didn't trust social media sites to keep their data secure. A matter of trust (or lack thereof) ...
"20.10.2016 16:05:21" adweek.com Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter Candidates Donald Trump and Hillary Clinton discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate Wednesday night. Nasty woman, bad hombres and Vladimir Putin ...
"20.10.2016 15:20:16" adweek.com Add Products to Facebook Dynamic Ads via URL Brands using Facebook's dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network. Brands using Facebook dynamic ads can now add products via URLs:
"20.10.2016 14:09:15" adweek.com Seriously Launches Best Fiends Forever on iOS, Android The clicker or idle game allows users to help the Fiends defeat the Slugs while traveling through the land of Minutia. Fiendish:
"20.10.2016 13:11:03" adweek.com The Most Important Thing in Marketing Isn't VR or AI Cross-device identity data helps automated marketing and digital advertising be much smarter because it's not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Drawbridge vp of product management and partnerships Rahul Bafna talks cross-device measurement:
"19.10.2016 21:22:40" adweek.com Video Is Increasingly Important in Content Marketing (Infographic) Images result in 94 percent more views, higher engagement and increased conversion rates than text-only content. Video, video, video ...
"19.10.2016 20:12:08" adweek.com Facebook Customizable Push Campaigns for Apps Are Out of Beta Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. The customizable push notification campaigns Facebook first introduced at F8 are out of beta and available to all developers:
"19.10.2016 19:38:04" adweek.com YouTube Kids App Updated With Anti-Bullying, Halloween Playlists YouTube announced two campaigns taking place in the YouTube Kids app during October. YouTube Kids app focuses on bullying prevention, Halloween ...
"19.10.2016 19:02:20" adweek.com Instagram Rolls Out Suicide-Prevention Tools Instagram took a cue from parent company Facebook with its launch of suicide-prevention tools. Instagram followed the lead of parent company Facebook with its launch of suicide-prevention tools:
"19.10.2016 18:32:44" adweek.com Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji Twitter is marking Spirit Day Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Twitter shows its spirit ...
"19.10.2016 17:57:39" adweek.com Snapchat Changing Terms for Discover Content Partners (Report) The wall around Snapchat's walled garden is about to get a little more expensive for media companies to climb. Snapchat is proposing paying content partners for its Discover section a flat fee, rather than sharing ad revenue:
"19.10.2016 17:36:37" adweek.it LinkedIn Announces Changes to Endorsements Feature The Endorsements feature allows users to acknowledge their connections' skills by endorsing those skills on their profiles. LinkedIn is working to improve targeting for its Endorsements feature:
"19.10.2016 17:01:35" adweek.it Facebook Updates Calls to Action on Pages, Recommendations, Local Events Welcome to Facebook. Now Facebook wants to make sure you never have to leave. Facebook's new call-to-action buttons for pages and improvements to recommendations and events are aimed at making sure users don't leave the social network to look elsewhere for information:
"19.10.2016 15:09:09" adweek.com Electronic Arts Launches Battlefield Companion on Mobile Electronic Arts released a major update for its Battlelog mobile app, changing the name of the app to Battlefield Companion and adding support for Battlefield 1. Battlelog is now Battlefield Companion:
"19.10.2016 14:05:33" adweek.com Pin Collective: Pinterest Connects Best Content Creators With Brands Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network's best content creators. The Pin Collective is Pinterest's way of connecting select content creators with advertisers to enhance their campaigns:
"19.10.2016 13:53:29" adweek.com Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots Face it: Bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they're becoming an increasingly common way for brands to forge relationships with their customers. Chat bots are taking the place of brand applications, according to XenoPsi president MichaelAaron Flicker:
"18.10.2016 22:44:42" adweek.com Facebook Adds Ability for Users to Endorse Candidates, Issues Tab Facebook quietly added the ability for users to endorse candidates in the 2016 presidential election, as well as issues tabs on those candidates' pages. Facebook users can now share whether they're with her, riding the Trump train, or looking elsewhere:
"18.10.2016 22:12:16" adweek.com Instagram Stories Officially Added to Explore Tab Instagram announced Tuesday that Instagram Stories have been added to its Explore tab. Instagram's Explore tab now contains Stories:
"18.10.2016 21:52:01" adweek.it Facebook Audience Network Updates Coming Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. Facebook Audience Network is about quality ads, not click-through rates, says director of publisher solutions David Jakubowski:
"18.10.2016 20:05:17" adweek.com Facebook Testing Conversation Topics for Messenger Facebook appears to be testing a new way to get users chatting on its Messenger app: conversation topics. Facebook REALLY wants people to use Messenger ...
"18.10.2016 19:37:42" adweek.it Facebook Live Column Added to Signal Facebook added a column for Facebook Live videos to its Signal tool for journalists. The Signal tool Facebook introduced for journalists last year now has a column devoted to Facebook Live videos:
"18.10.2016 19:06:14" adweek.it The Sims FreePlay Receives Halloween Update for 2016 The update includes Halloween content, free clothing items and more. Happy Halloween from The Sims FreePlay:
"18.10.2016 18:40:25" adweek.com Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API Verified pages on Facebook will be able to schedule Facebook Live videos, complete with pre-broadcast lobbies, via the Facebook Live API. Page admins of verified pages (all pages soon) will be able to schedule Facebook Live videos:
"18.10.2016 17:59:57" adweek.it Facebook Testing Data Saver Feature for Messenger One of the most common complaints about the flagship Facebook apps and the social network's stand-alone Messenger apps is the amount of data they use, but a solution may be on the way for Messenger, The latest beta version of Facebook Messenger for Android includes a Data Saver feature that allows users to choose which photos and videos to download, rather than the app automatically downloading everything. Would you like to see this become a
"18.10.2016 17:30:13" adweek.it Facebook Now Lets You Set the Initial View on 360-Degree Photos Users can now change the initial view on their 360 photos on iOS, Android and Chrome on desktop. Users posting 360 photos on Facebook can now set the initial view that will show up in News Feed:
"18.10.2016 16:40:29" adweek.com Facebook Messenger Day Testing Expands to Australia (Screenshots) Facebook has expanded the testing of its Snapchat-like Messenger Day feature to Australia, after starting out its tests in Poland. Messenger Day, the latest Snapchat-like feature being tested by Facebook, is now in a second country:
"18.10.2016 15:32:50" adweek.com Businesses: Take a Holistic Approach to Cybersecurity Experts recommend creating a culture of security and implementing security measures at each level of a project. SecurityScorecard chief research officer Alex Heid spoke with SocialTimes:
"18.10.2016 14:06:03" adweek.com Plants vs. Zombies Heroes Launches on iOS, Android The collectible card game allows users to play as both plants and zombies in single-player and multiplayer battles. Your iOS or Android device is about to be taken over by plants and zombies ...
"18.10.2016 13:51:18" adweek.it How Snapchat, Tinder Can Better Serve Advertisers Snapchat and Tinder are still struggling to introduce functions that allow brands to communicate with audiences in an effective way. Snapsearch--for Snapchat founder James Bryan on how advertising on Snapchat and Tinder can be improved:
"17.10.2016 20:16:42" adweek.com Hearthstone Introduces Heroic Tavern Brawl The game's latest update allow users to compete in a premium competition for a chance to win in-game rewards. Hearthstone: Heroes of Warcraft players can now get into a Heroic Tavern Brawl:
"17.10.2016 19:10:35" adweek.com Internet Users Want to Know How Their Data Is Used (Infographic) While social logins have become the preferred method for accessing sites and services across the web, 93 percent of participants in a recent survey indicated that they were concerned with how companies are using their data. Internet users feel more comfortable with social logins but still expressed concerns about how their data is being used:
"17.10.2016 18:33:18" adweek.it Nielsen Social Content Ratings, Week of Oct. 10: Empire Rolls in Debate-Free Week Fox's Empire took advantage of a debate-free week to top television series and specials for the week of Oct. 10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. The week of Oct. 10 was a good one for Major League Baseball and Fox's Empire, according to the Nielsen Social Content Ratings:
"17.10.2016 17:40:08" adweek.com Topps Launches Topps NHL Skate Trading Card App The app allows users to collect and trade digital cards featuring real NHL players. Lace 'em up ...
"17.10.2016 15:14:46" adweek.it 4 Tips to Influence Buyers and Win Social Referrals How do you influence buyers and win social referrals without breaking a sweat? Social referrals are crucial, and James Jorner, content strategist and marketer at Effective Inbound Marketing, shared four tips on how to generate them:
"17.10.2016 14:33:24" adweek.com Floor 84, Tootsie Roll Industries Partner for Tootsie POP on Mobile The puzzle game will allow players to complete 120 candy-themed levels in the world of Tootsie. Let me see the Tootsie Roll ...
"17.10.2016 13:46:59" adweek.com Nielsen Social Content Ratings: NBC's This Is Us Ruled Premiere Week The debut of NBC series This Is Us sparked the most total interactions on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings. The debut episode of NBC's This Is Us generated the most buzz on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings:
"14.10.2016 19:14:50" adweek.com Google Adds Fact Check Tag to Articles in Google News The tag will help users access fact-checking articles related to major news stories, starting in the U.S. and the U.K. Just the facts ...
"14.10.2016 17:07:34" adweek.it Mobile Game Roundup: NHL SuperCard 2K17, Juggernaut Champions and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases:
"14.10.2016 15:49:28" adweek.com Instagram Now Available for Windows 10 Tablets Instagram is now available for tablets running Windows 10. Got a Windows 10 tablet? You can now have Instagram, too:
"14.10.2016 14:03:09" adweek.com The Missing Piece of Chat Bot Technology: Consumer Intent Chat bot technologies make it easier for companies to interact with shoppers through messaging applications. While this provides tremendous upside for businesses, it also applies pressure for marketers to make a positive, valuable first impression. 7 CMO Scott Horn on the next big step for chat bots:
"13.10.2016 21:07:11" adweek.it Americans Still Prefer Email to Social Media (Infographic) A survey of white-collar workers with smartphones revealed that email is still the preferred method of communication with co-workers and brands. Is email dead? Not in the office, according to a survey by Adobe:
"13.10.2016 20:33:58" adweek.it Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs Why settle for watching Facebook videos on your smartphones or tablets when you can view them on your television screens? Facebook users can now stream videos to their television sets via Apple TV and Google Chromecast:
"13.10.2016 20:05:57" adweek.it Hasbro, Backflip Studios Launch My Little Pony: Puzzle Party on Mobile The puzzle game allows users to complete levels with Twilight Sparkle, Fluttershy and other characters from the My Little Pony: Friendship Is Magic television series. Pony up ...
"13.10.2016 19:36:37" adweek.com Google Photos Will Now Suggest Photo Rotations, More Google announced the release of four new features in Google Photos on iOS, Android and the web. And ... rotate!
"13.10.2016 19:03:59" adweek.it Twitter Tests Swapping Explore for Moments in iOS, Android Apps Has Twitter's Moments feature seen its best moments? Moments out, Explore in? Twitter tests change to iOS, Android apps:
"13.10.2016 18:36:24" adweek.com Periscope Producer Lets You Stream From Sources Other Than Phones Periscope introduced Periscope Producer, a new way for users to stream live videos to their Periscope accounts from devices other than phones and tablets. Periscope isn't just for phones and tablets anymore ...
"13.10.2016 18:33:21" adweek.it Pinterest Tops 150 Million Monthly Active Users Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. 150 million monthly active users (and counting) for Pinterest:
"13.10.2016 17:43:36" adweek.com Snap Inc. Names Banks to Lead IPO (Report) While Snapchat parent company Snap Inc. has yet to officially announce an initial public offering, it reportedly notified Morgan Stanley and Goldman Sachs Group that they will lead the IPO, which could take place as soon as March. Banks on board for March Snap Inc. IPO?
"13.10.2016 17:06:20" adweek.it What Makes a Great Influencer Post? It all starts with a great story first and foremost--a story written genuinely from the influencer's perspective, not spoon-fed from the brand. All of the elements of crafting impactful influencer marketing posts, from Holly Pavlika of Collective Bias:
"13.10.2016 16:05:28" adweek.com BuzzFeed News, Twitter Join Forces on Election Night Livestream Special BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed's New York office. BuzzFeed News and Twitter are spending election night together ...
"13.10.2016 15:13:33" adweek.com Clash of Clans Updated With Friendly Wars, More With the Friendly Wars feature, any two clans can compete in wars for fun. Friendly fire comes to Clash of Clans ...
"13.10.2016 14:13:30" adweek.com Facebook, Google Team Up on Subsea Cable Across Pacific Ocean Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. Facebook, Google and Pacific Light Data Communication are going under the Pacific:
"13.10.2016 13:25:44" adweek.com LinkedIn App Adds Feed Controls, Save, Enhanced Search LinkedIn introduced three “new” features for its mobile app: the ability for users to control their feeds, save articles for later and search for relevant content. Long-awaited features come to the LinkedIn app:
"12.10.2016 21:46:46" adweek.com Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles Facebook Wednesday announced several new advertising options for Instant Articles: support for new and custom ad sizes, as well as video ads and carousel ads. Publishers looking to monetize Facebook's Instant Articles now have more options:
"12.10.2016 21:13:08" adweek.com Pinterest Adds Retargeting Options for Pins, Websites Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. More robust retargeting from Pinterest:
"12.10.2016 19:32:26" adweek.com Facebook Names Rachel Rubin Franklin Head of Social VR Facebook turned to a leading game developer to fill its new role of head of its social virtual reality team, hiring Electronic Arts vice president Rachel Rubin Franklin. The new head of Facebook's social virtual reality team came to the social network from game developer Electronic Arts:
"12.10.2016 18:29:39" adweek.com Google Creative Lab Launches Sprayscape Camera App on Android The Sprayscape app uses a device's gyroscope to allow users to "take pictures on the inside of a 360-degree sphere." Gyroscope on ...
"12.10.2016 18:06:56" adweek.com Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight, Twitter's similar event for mobile developers? No Twitter Flight?
"12.10.2016 17:25:23" adweek.it Amazon Music App Updated to Support Amazon Music Unlimited Amazon updated its Amazon Music app to support Amazon Music Unlimited, the company's new premium music subscription service. Face the music with Amazon ...
"12.10.2016 16:22:06" adweek.it Sheryl Sandberg: I'm Staying at Facebook Chief operating officer Sheryl Sandberg didn't leave Facebook for Disney, or to run for public office, and she said Tuesday that she's not leaving the social network for a cabinet position, either. Facebook COO Sheryl Sandberg shot down rumors that she would accept a Cabinet position if Hillary Clinton is elected president:
"12.10.2016 14:14:45" adweek.it Marketing via LinkedIn (Infographic) LinkedIn isn't just for networking for jobs: It can also be a strong marketing tool. LinkedIn isn't just for job hunting ...
"12.10.2016 13:30:09" adweek.com Is Snapchat Accessible to Smaller Advertisers? While the barrier to entry has been lowered, advertising on Snapchat is still out of reach for many brands. It's best reserved for companies with a clear branding objective, an authentic voice and a willingness to take risks and have fun. engage:DBR CEO Ted Dhanik on the types of companies that should pursue advertising on Snapchat:
"12.10.2016 13:24:40" adweek.com King Launches Shuffle Cats Multiplayer Card Game on Mobile The multiplayer card game is based on the game of rummy, and it allows users to compete in two-player games as they make their way down Lucky Lane. Deal the cats ...
"11.10.2016 23:50:26" adweek.com Sneaky Malware Is Threatening User Trust in Digital Advertising Malware buried in advertising is becoming a stubborn problem, and it is currently plaguing a number of mainstream sites. Malware hiding behind ads:
"11.10.2016 21:21:02" adweek.it EA Launches EA Sports FIFA Mobile on iOS, Android, Windows 10 The soccer game allows each user to build and manage a soccer team and complete events in multiple gameplay modes. FIFA on your phone:
"11.10.2016 20:14:18" adweek.com Facebook Announces Some Speakers for 2016 Global Partner Summit Facebook previewed its 2016 Global Partner Summit, which is being held Oct. 18 and 19 in San Francisco. Facebook Marketing Partners are packing for San Francisco:
"11.10.2016 19:13:15" adweek.com Dropbox on iOS Now Lets You Sign PDFs, Share Files in iMessage, More Dropbox released the latest update for its iOS app, which includes five new features. Dropbox introduced a handful of new features for its iOS app, including the ability to sign PDFs:
"11.10.2016 18:09:59" adweek.com Facebook Testing Ads in Groups Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. How will Facebook users react if they start seeing ads in groups?
"11.10.2016 17:08:37" adweek.it Twitter Fabric Beta Builds on Beta by Crashlytics Move Into the Fastlane Developers creating apps for Twitter Fabric can now more quickly distribute beta builds of their apps following the addition of support for fastlane to Beta by Crashlytics. Twitter Fabric app developers can now more efficiently distribute their beta builds:
"11.10.2016 16:18:54" adweek.com Liftoff: Female App Users 34% More Likely to Purchase Than Males Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-app purchase behavior of users in mobile shopping and gaming apps. Don't underestimate the in-app purchasing power of women, according to Liftoff:
"11.10.2016 15:13:01" adweek.it Internal Memo from Jack Dorsey Seeks to Calm the Waters at Twitter Twitter CEO Jack Dorsey sought to calm the waters after a tumultuous few weeks at his company. Jack Dorsey to Twitter employees: Keep calm, carry on and focus on real-time news ...
"11.10.2016 13:26:38" adweek.com Twitter Takes Manhattan Twitter is taking its “What's Happening Now” campaign to the streets—the streets of Manhattan, to be exact. Tweet me out in the street ...
"10.10.2016 21:28:10" adweek.com Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll The second presidential debate Sunday night and the vice presidential debate last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings. The Nielsen Social Content Ratings continue to be dominated by election season and football season:
"10.10.2016 20:39:44" adweek.it Workplace (Formerly Facebook at Work) Officially Launches Worldwide Facebook announced the global availability of Workplace--long-awaited, long-tested and formerly known as Facebook at Work--at an event in London Monday. Will Facebook's Workplace soon be coming to your workplace? The social network launched the product, formerly known as Facebook at Work, at an event in London:
"10.10.2016 18:07:47" adweek.com Disney Emoji Blitz: 500 Million Games Played So Far (Infographic) Disney released an infographic containing gameplay stats about Disney Emoji Blitz, its emoji-themed match-three puzzle game that launched on iOS and Android in July. Biltz, indeed ...
"10.10.2016 17:43:25" adweek.com Second Presidential Debate: Facebook, Twitter Abuzz With Trump's Dismissal of Pence Throwing your running mate under the bus during a presidential debate is a surefire way to draw attention on social media. Sunday night's second presidential debate set records for activity on Facebook and Twitter:
"10.10.2016 17:12:22" adweek.it Pokemon Go: Niantic Previews Capture Bonuses, More Niantic revealed two new updates coming to Pokemon Go in the future. What's new in Pokemon Go?
"10.10.2016 15:32:56" adweek.com Connecting With Gen Z: A Playbook for Digital Marketers The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. SocialCode analyst Diana Gonimah on how to reach Generation Z:
"10.10.2016 14:13:05" adweek.com Snap Inc. Removes Auto Advance from Snapchat, Introduces Story Playlist With this update, the app will no longer automatically advance users from one Story to the next when they're watching Stories in the app's recent updates section. A Snap decision on Stories:
"07.10.2016 21:41:13" adweek.com Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos Facebook | Web Video Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos By David Cohen on Oct. 7, 2016 - 5:35 PMComment Facebook is bringing 360-degree audio to its 360-degree videos Oculus VR product manager Abesh Thakur and Facebook technical Facebook introduced Audio 360, spatial audio for its 360-degree videos:
"07.10.2016 20:36:41" adweek.com Facebook Launches Events From Facebook App on iOS The app allows users to discover upcoming Facebook events and keep track of events they're already connected to. Events From Facebook is a stand-alone iOS app (Android coming soon) for all facets of Facebook events:
"07.10.2016 20:24:18" adweek.com Mobile Game Roundup: Crooked Path: Infinity Run, Tower Blockade and More Here's a look at some of the mobile games that were released this week. This week's new mobile games:
"07.10.2016 19:59:56" adweek.com 2K Launches Mafia III: Rivals on iOS, Android The turn-based RPG is based on Hanger 13's Mafia III console game, and it allows each player to create and manage a crime syndicate in the city of New Bordeaux. The mob comes to New Bordeaux:
"07.10.2016 17:50:03" adweek.com Oculus Touch to Ship Dec. 6; Other Oculus Connect 3 Announcements The long-awaited Oculus Touch controller will ship Dec. 6 with a $199 price tag, the Facebook-owned virtual-reality company announced at Oculus Connect 3 Thursday at the McEnery Convention Center in San Jose, Calif. The Oculus Touch is finally on its way, and more from Oculus Connect 3:
"07.10.2016 15:39:12" adweek.com The Economist to Publish Weekend Editions on Snapchat Discover A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist will publish on Snapchat Discover every weekend. Surprised?
"07.10.2016 14:50:48" adweek.com Facebook Adds Campaign Planner Feature to Business Manager As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Facebook's Business Manager has a new Campaign Planner feature:
"07.10.2016 13:58:33" adweek.com Is Toxic Social Media Destroying Your Brand? With social media in the branding mix, you can't let toxic rumors get out of hand. Sherry Gray on how some brands made bad situations worse via social media:
"06.10.2016 21:32:57" adweek.com Facebook Eyes Internet.org Free Basics Launch in U.S. (Report) Facebook's Internet.org has brought its Free Basics application with free Internet services to underdeveloped countries worldwide, and now it may be coming to the most developed country. Facebook is reportedly in talks with wireless carriers and government officials to bring its Internet.org Free Basics app to the U.S.:
"06.10.2016 20:07:16" adweek.it Fallout Shelter Updated With Theme Workshop, Room Themes With this update, users can craft visual themes for their Vault rooms based on the four factions from Fallout 4. Head for Shelter ...
"06.10.2016 19:21:58" adweek.it What Are Users #Scared of on Instagram? (Infographics) Instagram users are afraid of threats both real and imagined, from ghosts and poisonous snakes to tornadoes and demons. Halloween Express finds out what Instagram users are #scared of ...
"06.10.2016 19:05:18" adweek.com Snapchat Ads API Goes Live (Report) The ads application-programming interface Snapchat announced in June became a reality last weekend. The Snapchat ads API reportedly went live over this past weekend:
"06.10.2016 18:06:27" adweek.it GSN Games' Sparcade Lets You Compete for Real Money on iOS The game allows users to play competitive versions of Solitaire TriPeaks, Scrabble, Tetris Burst, Pac-Man and Wheel of Fortune to win virtual currency or real money. Sparcade is coming for iOS devices:
"06.10.2016 17:45:21" adweek.com LinkedIn Open Candidates Allows Users to 'Privately' Seek New Jobs LinkedIn Thursday introduced a solution to the ages-old problem of looking for a new job without current employers or co-workers knowing about it. Look for a job without your boss knowing:
"06.10.2016 15:32:23" adweek.com Facebook Graph API v2.8: Updates to Instant Articles, Offers and More Facebook announced the release of Graph API v2.8, which gives publishers using Instant Articles more flexibility and includes a redesign of Offers. The latest update to Facebook's Graph API includes new options for Instant Articles and Offers:
"06.10.2016 14:06:49" adweek.com Why the Marriage of Social Media and Broadcast Is Critical to Television As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend. Don't give up on social TV, says Sentab CEO Tarmo Pihl:
"06.10.2016 13:56:01" adweek.com Disruptor Beam Announces The Walking Dead: March to War for Mobile The game will allow each player to lead a group of survivors in a quest for resources. March of the Dead ...
"05.10.2016 21:21:58" adweek.it Vice Presidential Debate on Twitter: Solid Win for Mike Pence Mike Pence was the subject of 60 percent of conversation on Twitter during Tuesday night's vice presidential debate, while just 40 percent was about Tim Kaine. What did Twitter users talk about during the vice presidential debate Tuesday night?
"05.10.2016 20:43:23" adweek.com 12-Step Guide for Social Media Marketing Success (Infographic) An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. Step one ...
"05.10.2016 19:44:22" adweek.com Wine n Dine Food Discovery App Officially Launches on iOS The app allows users to discover dishes to try at restaurants around the world. Hungry?
"05.10.2016 19:01:07" adweek.com Facebook 'Secretly' Rolls Out End-to-End Encryption for All Messenger Users All Facebook Messenger users now have access to end-to-end encryption feature Secret Conversations, but why is the social network being so secretive about it? Secret Conversations are now available to all Facebook Messenger users, but do they even know about it?
"05.10.2016 18:08:12" adweek.com The Simpsons: Tapped Out Receives Treehouse of Horror 2016 Update This year's Halloween event allows players to help Lisa film a horror movie in Springfield. D'OH!!!
"05.10.2016 16:05:11" adweek.it It Pays to Provide Customer Service via Twitter (Report) Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study conducted along with Applied Marketing Science. Not paying attention to customer service via Twitter? Perhaps you should ...
"05.10.2016 15:47:35" adweek.com Twitter Adds Aggregate User Age Information to Gnip Audience API Twitter announced the addition of aggregate user age information to the Audience API from Gnip. More info from the Gnip Audience API:
"05.10.2016 14:16:08" adweek.it Pac-12 Networks-Twitter Livestreaming Pact Set to Kick Off The first games were announced in the livestreaming pact between Pac-12 Networks and Twitter, which was inked in July. Thursday's women's soccer match between the University of Oregon and the University of Colorado marks the first game covered by the livestreaming pact between Pac-12 Networks and Twitter:
"05.10.2016 14:10:12" adweek.com 5 Things You Should Do to Scale Social Care (An Inside Look at HP) Lithium Technologies marketing director Francisca Fanucchi spoke with HP global director of social customer care Kriti Kapoor. Lithium Technologies marketing director Francisca Fanucchi and HP global director of social customer care Kriti Kapoor on what works:
"04.10.2016 21:33:33" adweek.it Loving Twitter's Newest Emoji Twitter teamed up with Focus Features on a hashtag-triggered emoji marking the release of feature film Loving. Twitter and Focus Features teamed up on an emoji marking the release of Loving, representing interracial couples:
"04.10.2016 21:25:51" adweek.com YouTube Allows Influencers, Creators to Add 'Includes Paid Promotion' Disclaimer YouTube came up with a solution to the confusion over whether content from influencers is advertising. YouTube introduced an easy way for influencers and creators to let users know when their videos are actually ads:
"04.10.2016 20:53:54" adweek.com Learn to Identify and Protect Yourself From Phishing Scams (Infographic) October is cybersecurity awareness month, a good time to brush up on how to protect yourself in the digital world and other basic tools for improving the security of your data. Don't take the bait ...
"04.10.2016 20:04:27" adweek.it Pinterest Taps Twitter's Todd Morgenfeld as First CFO Pinterest named its first-ever chief financial officer, and he comes to the social network by way of Twitter. The first-ever Pinterest chief financial officer is ...
"04.10.2016 19:03:35" adweek.com Twitter Users Can Now Add 'View on Periscope' Links to Web Profiles With this feature, users can add "View on Periscope" links to their Twitter web profiles. Twitter users can now add "View on Periscope" links to their Twitter profiles on the web:
"04.10.2016 18:43:52" adweek.com Yahoo Launches Yahoo Newsroom News App on iOS, Android The news app allows users to explore news in more than 200 categories, called Vibes, as well as to share stories in the app. Yahoo's iOS and Android apps have been renamed Yahoo Newsroom. Here are the details:
"04.10.2016 16:45:43" adweek.com Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront. Ford will sponsor a yearlong Twitter Amplify deal across shows on The CW, starting with Tuesday night's season premiere of The Flash:
"04.10.2016 16:21:58" adweek.com EA Mobile Previews Next SimCity BuildIt Updates EA Mobile revealed two updates that are coming to SimCity BuildIt this month. Coming soon to SimCity BuildIt ...
"04.10.2016 15:40:10" adweek.com Facebook Eyes Data Center in Odense, Denmark (Report) What do Facebook and Hans Christian Andersen have in common? According to reports, the answer may be Odense, Denmark. The birthplace of author Hans Christian Andersen may be the site of a new Facebook data center:
"04.10.2016 14:10:01" adweek.com WhatsApp Introduces New Camera Features on Android New photo- and video-editing tools allow users to add emoji, drawings and text to their images and videos before sharing them with friends. More fun with photos and videos for WhatsApp Android users:
"04.10.2016 13:40:00" adweek.com 5 Deadly Myths About Influencer Marketing Most app developers get influencer marketing wrong. They waste a huge amount of time and money working with influencers. Why? Their decisions were based on myths and misconceptions. Trend Pie founder Victor Ricci dispels some myths about influencer marketing:
"03.10.2016 21:08:06" adweek.com Nielsen Social Content Ratings, Week of Sept. 26: Dominant Debate No shock at all: The first presidential debate blew away the rest of the television series and specials for the week of Sept. 26, according to the Nielsen Social Content Ratings. There's no debating the big winner of the Nielsen Social Content Ratings for the week of Sept. 26:
"03.10.2016 19:42:54" adweek.com Facebook Launches Messenger Lite for Markets With Poor Connection Speeds Facebook is bringing Messenger to areas with poor internet connections with its introduction of Android app Messenger Lite. Facebook introduced Android app Messenger Lite, aimed at regions with poor internet connectivity:
"03.10.2016 18:52:45" adweek.com D3 Go! Celebrates Third Anniversary of Marvel Puzzle Quest Marvel Puzzle Quest turns three this week, and to celebrate, D3 Go! and developer Demiurge Studios will launch a series of events in the game. Marvel Puzzle Quest turns three:
"03.10.2016 17:11:19" adweek.com Facebook Opens Doors to Marketplace Facebook is going after the niche currently occupied by craigslist and eBay with the launch of its newest feature, Marketplace. Facebook introduced Marketplace, a single destination for users looking to buy or sell items:
"03.10.2016 16:19:59" adweek.com Google Maps Now Displays Google Calendar Events on Android With this update, so long as users are signed in to both Google Calendar and Google Maps, they'll see their Google Calendar events on the map when they access Google Maps. Android users who are signed in to both Google Calendar and Google Maps will see their events on their maps:
"03.10.2016 15:16:04" adweek.com Why the 'Death of Advertising' Is Overblown (and How Tech Is Reshaping Ads) Although content marketing and inbound marketing methods have emerged as rivals to traditional advertising routes, they haven't fully replaced them as a viable option. Advertising isn't dead, but it's changing ...
"03.10.2016 15:08:12" adweek.com Activision Reveals Skylanders Creator, Coming Soon to iOS, Android The app will allow users to create their own special Skylanders, called Imaginators, which they can bring to life in the console game by purchasing a 3-D printed figure or an Imaginator Card. Create your own Skylander:
"30.09.2016 18:28:45" adweek.com Mobile Game Roundup: Infinite Tanks, Tiny Miners and More Here's a look at some of the mobile games released this week. A look at this week's new mobile games:
"30.09.2016 17:08:24" adweek.it Facebook Plans Major Campaign to Promote Facebook Live (Report) Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. Facebook will promote awareness of Facebook Live via a campaign including TV and billboards, according to a report by The Wall Street Journal:
"30.09.2016 16:07:06" adweek.it My Day: Facebook Messenger's Take on Snapchat Stories, Instagram Stories? Is it time for the Facebook Messenger version of Snapchat Stories and Instagram Stories? Snapchat Stories ... Instagram Stories ... Facebook Messenger's My Day?
"30.09.2016 15:18:37" adweek.it How Instagram Stories Can Help Your Brand Gain Relevance Instagram Stories offers an opportunity for users to get back to the roots of social media. You can establish a one-on-one conversation with consumers, improving the level of engagement--and creating some buzz while you're at it. Tony Tie, senior search marketer at Expedia Canada, on how brands can tell their stories via Instagram Stories:
"30.09.2016 14:12:39" adweek.com Ubisoft Launches Face Up: The Selfie Game on Mobile The multiplayer quiz game is similar to charades, and it allows users to act out expressions for other users to guess by taking selfies. Fun with selfies ...
"30.09.2016 13:33:50" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3 The Rams' return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. The Rams' return to Los Angeles boosted the club's growth on Facebook and Instagram during weeks one through three of the NFL season, according to Unmetric:
"29.09.2016 21:14:35" adweek.it LinkedIn Releases Semiannual Transparency Report In numbers that pale in comparison to those reported by Facebook and Twitter, LinkedIn announced Thursday that it received 145 government requests for information in the first half of 2016, up slightly from 139 in the second half of 2015. How many government requests for information did LinkedIn receive in the first half of 2016?
"29.09.2016 20:24:30" adweek.com 7 Insights to Help Refine Your App Notification Strategy There's a fine line between being effective and being annoying when it comes to push notifications. To push, or not to push ...
"29.09.2016 19:39:00" adweek.com F8 2017 Moves to San Jose, Set for April 18 and 19 The 2017 edition of Facebook's F8 annual developer conference will take place April 18 and 19 at the McEnery Convention Center in San Jose, Calif. Facebook's F8 annual developer conference is set for April 18 and 19 at the McEnery Convention Center in San Jose, Calif.:
"29.09.2016 18:58:20" adweek.com Periscope Updates Website With Curated Broadcast Channels With this update, users can browse featured curated channels based on specific topics or events, as well as curated channels based on hashtags. Periscope.tv now features curated channels based on specific topics or events:
"29.09.2016 18:05:41" adweek.it EXTRA Slot Stars Launches on iOS, Android The slot machine game is based on television show Extra. Play slots with Mario Lopez:
"29.09.2016 17:51:20" adweek.com Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections Facebook is testing a feature giving page administrators the ability to tag products in photos, videos and posts on their pages. Facebook pages with product catalogs or shop sections may be part of a test allowing their admins to tag products in posts, photos and videos:
"29.09.2016 17:45:36" adweek.com Disney Releases Frozen Free Fall: Icy Shot on Mobile The puzzle game is the follow-up to the original Frozen Free Fall, which has been downloaded more than 130 million times since its release in 2014. Winter is coming ...
"29.09.2016 16:32:50" adweek.com More New Features for Facebook's Analytics for Apps Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Facebook's Analytics for Apps just received another update with a host of new features:
"29.09.2016 14:07:03" adweek.com Agatha Christie: The ABC Murders Launches on iOS, Android The adventure game is based on the novel by Agatha Christie, and it sees users become detective Hercule Poirot on a quest to solve the case of the A.B.C. serial killer. Are you ready to solve the case of the A.B.C. serial killer?
"29.09.2016 13:56:15" adweek.com 5 Tips to Grow from Livestreamer to Broadcaster Here are my five tips to grow from simple streamer to big-time internet broadcaster. Longtime streamer Victor "Spooky" Fontanez shares five tips for fellow streamers who want to get serious:
"28.09.2016 21:28:04" adweek.it Hibu Named Facebook Marketing Partner Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. Hibu, which provides digital marketing solutions to small and midsized businesses, is now a Facebook Marketing Partner:
"28.09.2016 20:06:38" adweek.com Google Updates iOS App With Incognito Mode, More Google launched the latest update for its iOS app, which allows users to search in an Incognito Mode. Go Incognito ...
"28.09.2016 19:20:45" adweek.com Is It Time to Standardize Disclosure for Sponsored Content? The lack of disclosure among celebrities and influencers muddies the water of social media postings to the point of creating suspicion when a celebrity praises a service in any way. Is it an ad, or not?
"28.09.2016 18:08:22" adweek.com All Twitter Users Can Now Create Moments Why should Snapchat and Instagram users have all the fun with their Stories? Twitter announced Wednesday that its Moments feature is now available to all users. Momentous ...
"28.09.2016 17:05:04" adweek.it Plants vs. Zombies 2 Launches Keysplosion, Big Brainz Event The Keysplosion allows players to unlock the game's 11 in-game worlds for free. Keysplosion!
"28.09.2016 16:08:25" adweek.com Tweet Directly Via Bloomberg Terminal Bloomberg announced Wednesday that Bloomberg Professional subscribers can now tweet directly via their Bloomberg Terminals. Bloomberg Professional subscribers can now send tweets directly via their Bloomberg Terminals:
"28.09.2016 15:08:54" adweek.com Facebook, WhatsApp Face Another Privacy Flap in Germany The data protection commissioner in the German city of Hamburg is taking aim at WhatsApp and its parent company, Facebook. The data protection commissioner in Hamburg, Germany, is well-acquainted with WhatsApp and its parent company, Facebook:
"28.09.2016 14:22:30" adweek.com Advertisers That Bridge the Live Sports 'Gap' Are the Ones That Get Ahead Reaching consumers during marquee sporting events is the expensive route, but it doesn't mean it's the only way to reach interested audiences. Extreme Reach chief client officer Patrick Hanavan on how to capitalize on the big game without spending the big bucks:
"28.09.2016 13:30:16" adweek.com Twitter Introduces Website Conversions Objective With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. A holiday gift from Twitter to advertisers:
"27.09.2016 21:26:14" adweek.it Periscope Unveils VIP Program, Will Reward Popular Broadcasters The program will give popular broadcasters access to special rewards, including a VIP badge for their profiles. Do you think you have what it takes to be a Periscope VIP?
"27.09.2016 21:17:56" adweek.it Facebook at Work Launching 'in the Next Few Weeks' Facebook at Work may be coming to a workplace near you in the next few weeks. Facebook confirmed that it will launch its long-awaited Facebook at Work product in the next few weeks:
"27.09.2016 20:39:50" adweek.it Twitter Eases Voter-Registration Process for Users Twitter marked National Voter Registration Day with the introduction of an easy way for its users to kick-start the process. Twitter wants YOU to vote ...
"27.09.2016 18:50:48" adweek.com Google Chrome Android Updates Will Allow Users to Save Data, Download Content, More Google announced the latest updates coming to Chrome on Android devices. A more polished Chrome for Android ...
"27.09.2016 18:17:50" adweek.com Facebook Beefing Up Canvas Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.” Facebook announced several updates to its Canvas ad product:
"27.09.2016 17:21:25" adweek.com Donald Trump's Temperament Was Top Social Moment on Facebook, Twitter During Debate Facebook and Twitter shared their analysis of users' posts about the first presidential debate Monday night, and their findings were fairly similar. "Temperament" ruled debate night on Facebook and Twitter:
"27.09.2016 16:53:42" adweek.com Job Seekers: What's on Your Social Profile Can Hurt Your Prospects (Report) Recruiters view oversharing, too many selfies, poor spelling and photos of alcohol consumption negatively. Jobvite released a new report on social, mobile and job searching:
"27.09.2016 16:20:33" adweek.com Twitter's Verified Accounts Application Process (Infographic) Infographics | Twitter Twitter's Verified Accounts Application Process (Infographic) By David Cohen on Sep. 27, 2016 - 12:00 PMComment Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in Do you think your Twitter account should be verified?
"27.09.2016 15:39:07" adweek.com Stud or Dud iOS App Searches Public Records to Help Users Learn About Potential Dates Stud or Dud was designed to help online daters find out more about their potential dates before meeting them in person. Know before you go ...
"27.09.2016 15:11:08" adweek.com Spike Launches Lip Sync Battle App on iOS With the Lip Sync Battle app, users can create lip sync videos by lip-syncing to popular songs, and they can share these videos with others in the app. Paging Milli Vanilli ...
"27.09.2016 14:16:36" adweek.com Facebook's Latest Blunder and the Elephant in the Living Room Maybe the problem is not with ad measurement, it is with the ad format itself. Vivoom founder and CEO Katherine Hays on the challenges faced by Facebook video ads:
"27.09.2016 13:07:48" adweek.com Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages Facebook announced Tuesday that more than 4 million businesses worldwide are active advertisers on the social network, with more than 70 percent of them based outside of the U.S. Advertising milestones for Facebook:
"26.09.2016 21:26:32" adweek.it Nielsen Social Content Ratings, Week of Sept. 19: Building an Empire Fox's Empire dominated the Nielsen Social Content Ratings rankings of television series and specials by total interactions for the week of Sept. 19. Fox's Empire and NFL games dominated the Nielsen Social Content Ratings for the week of Sept. 19:
"26.09.2016 20:07:12" adweek.com Survey: 60% of Brides Announce Engagement on Social Media Within First 24 Hours The Knot released the results of "The Knot Social Media Survey 2016," which revealed how brides use social media from the time of their engagements to their honeymoons. How does social media fit into engagements, wedding planning and the wedding day itself? The Knot says ...
"26.09.2016 19:10:24" adweek.com Millennials Aren't Shopping on Social Media (Infographic) Marketers and retailers may see social as the next frontier for commerce, but millennials are not interested. Social commerce? Hmmm ...
"26.09.2016 18:24:53" adweek.it Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met. Facebook advertisers apparently now have the ability to set rules for turning off ads and email alerts:
"26.09.2016 17:49:29" adweek.it Minecraft Boss Update Coming Oct. 18, Will Include Add-Ons Minecraft's upcoming Boss Update will launch on Minecraft: Windows 10 Edition Beta, Minecraft: Pocket Edition and Minecraft: Gear VR Edition Oct. 18. More details on the Minecraft Boss Update, due Oct. 18:
"26.09.2016 16:57:40" adweek.com David Fischer Responds to Facebook Video Metrics Flap Facebook vice president of business and marketing partnerships David Fischer responded to last week's report that its data on average viewing time for videos over the past two years was flawed. A response to last week's report on Facebook's video metrics error, from vp of business and marketing partnerships David Fischer:
"26.09.2016 15:24:26" adweek.com Is the Gaming Industry the Next Big Marketing Channel? Everyone is always on the lookout for the next big marketing channel to emerge--and everyone should be looking at gaming. Why marketers shouldn't ignore gaming, according to Adobe Campaign product marketing manager Ben Tepfer:
"26.09.2016 14:07:48" adweek.it Pokemon Go Update Adds Capture Locations to Pokemon Info Niantic released a new update for Pokemon Go on iOS and Android. What's new in the latest update to Pokemon Go?
"24.09.2016 20:27:28" adweek.com Snapchat Introduces Spectacles Sunglasses With Video Cameras; Changes Name to Snap Inc. How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras. Snap THIS:
"23.09.2016 21:37:35" adweek.it Here Are the Getty Images Instagram Grant Winners The winners of the annual Getty Images Instagram Grant were revealed this week. Here are the winners of this year's Getty Images Instagram Grant ...
"23.09.2016 21:08:56" adweek.it Two More Execs Pass Through Twitter's Revolving Door Twitter's revolving door shows no signs of slowing, and the most recent employees to pass through it were head of broadcast TV partnerships Andrew Adashek and North American Moments curation team lead Marcus Mabry. Two more out the door ...
"23.09.2016 20:08:42" adweek.com YouTube Heroes Will Let Users Earn Rewards By Flagging Videos, More The YouTube Heroes program will allow "Hero" users to earn rewards by flagging inappropriate videos, adding captions and subtitles to videos and more. YouTube is holding out for some Heroes ...
"23.09.2016 19:19:54" adweek.com CBSN to Include Instagram Stories in Debate Coverage Instagram Stories will make its live-coverage debut as part of a partnership between Instagram and CBSN. CBSN will use curated Instagram Stories during its livestreaming coverage of the upcoming debates:
"23.09.2016 18:24:29" adweek.com Mobile Game Roundup: Primordia, Faily Rider and More Here's a look at some of the new mobile games released this week. Looking for some new mobile games to play?
"23.09.2016 17:24:50" adweek.it Facebook Under Fire for Two Years of Inflated Video View Data Some Olympic sports, like gymnastics and diving, eliminate competitors' lowest scores, and it appears that Facebook took a similar approach in its data on average viewing time for videos over the past two years. Two years of average video viewing time data from Facebook left out videos that were viewed for less than three seconds, and the ad community is not happy:
"23.09.2016 16:07:01" adweek.com iOS Users Can Tell Twitter, 'I Don't Like This Tweet' Have you ever been on Twitter and thought to yourself, “I don't like this tweet?” iOS users can now share those exact sentiments with the social network. Twitter quietly added an "I don't like this tweet" tool to its iOS app:
"23.09.2016 15:22:58" adweek.com Trivia Crack X Lets You Create Trivia to Share on Social Media The app allows users to create and share trivia questions with their friends. Will Trivia Crack X prove to be addicting?
"23.09.2016 14:44:31" adweek.it The Fusion of Social and Programmatic It's time for partners to overcome the programmatic social silo as brands and marketers look to capitalize on the next wave of media strategy. Being able to programmatically execute social buys across platforms without losing behavioral targeting capabilities is something marketers must explore, according to Amobee senior vp of global partnerships Chad Bronstein:
"23.09.2016 13:23:56" adweek.it Twitter: 5,676 Government Requests for Account Information in First Half of 2016 Twitter said it received 2 percent more government requests for account information in the first half of 2016 compared with the second half of 2015. Twitter released its Transparency Report for the first half of 2016:
"23.09.2016 00:33:04" adweek.com What Do Design and Innovation Leaders Talk About on Twitter? (Report) The most common hashtags among design thinkers and innovation leaders are #innovation, #IoT, #machinelearning and #AI. Leadtail and Altitude analyzed more than 28,000 tweets from 118 design thinkers. Here's what they found:
"22.09.2016 21:07:47" adweek.it Facebook Profile Expression Kit Released for Android, iOS Developers Facebook introduced its Profile Expression Kit at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. The Profile Expression Kit Facebook announced at F8 is now available to Android and iOS developers globally:
"22.09.2016 20:06:32" adweek.com Disney Launches Disney Princess: Charmed Adventures on Mobile The children's game was developed for kids aged six through eight, and it allows users to play a variety of mini-games with Ariel, Belle, Rapunzel and Tiana. Princess power ...
"22.09.2016 19:17:12" adweek.com Twitter, Commission on Presidential Debates Create Emoji Twitter teamed up with the Commission on Presidential Debates to create a hashtag-triggered emoji for the upcoming presidential and vice presidential debates. You may start seeing a lot of podiums on Twitter ...
"22.09.2016 18:05:30" adweek.com Facebook Adds Polls, Payments Chat Assist Function to Messenger Facebook continues to pack features into its Messenger app, introducing polls and a chat assist function for payments. Polls and a chat assist function for payments have been added to Facebook Messenger:
"22.09.2016 17:09:48" adweek.com As Social Platforms Replicate Features, Where Should Brands Put Content? While the lines have always been blurred between user experiences on social and what content to put on which platform, today it's even less straightforward. Wistia CEO Chris Savage on what to make of social networks' identical features:
"22.09.2016 16:17:07" adweek.com Yahoo View Video Streaming App Launches on iPhone The app features content from Hulu, and it allows users to watch clips and full episodes from a variety of television shows. What will you view on Yahoo View?
"22.09.2016 15:14:43" adweek.com Instagram Tops 500,000 Advertisers Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available An advertiser milestone for Instagram:
"22.09.2016 14:06:36" adweek.com Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform Advertisers running mobile app install ad campaigns on Twitter Audience Platform now have access to native ads. Twitter announced that advertisers running mobile app install campaigns on Twitter Audience Platform can now run native ads:
"22.09.2016 13:54:26" adweek.com Automated Systems: When It Pays to Put Those Eggs in One Basket When it comes to workplace efficiency, it's often worth letting automated systems manage multiple tasks using one convenient platform. Here are a few. Automated systems can really help small businesses and entrepreneurs, but they have to learn to let go:
"22.09.2016 13:42:18" adweek.it SGN Games Becomes Jam City, Announces Peanuts Mobile Game Panda Pop creator SGN Games has undergone a rebrand, and it is now called Jam City. SGN Games is now Jam City, and a Peanuts mobile game is coming:
"22.09.2016 03:18:03" adweek.it App Developers: It's Time to Focus on Retention Strategies (Report) Nearly 70 percent of app users become dormant and can be reactivated with well-timed personalized push notifications. Retention is key ...
"21.09.2016 21:30:14" adweek.com YouTube Announces #voteIRL 'Get Out the Vote' Campaign The campaign will see popular YouTube creators publish videos encouraging their viewers to register to vote. YouTube does its part to promote voter registration:
"21.09.2016 20:13:42" adweek.com Tumblr Now Supports Apple Live Photos on the Web Tumblr extended its support for Apple's Live Photos to the web. Tumblr now supports Apple Live Photos on the web:
"21.09.2016 19:21:18" adweek.com Facebook Announces Several Measurement Products, Integrations Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. Facebook announced several measurement-related new products and integrations. Here are the details:
"21.09.2016 18:26:38" adweek.com Twitter to Livestream Bloomberg Television Coverage of Debates The livestreaming deal between Twitter and Bloomberg Television, announced in July, has been expanded to include the upcoming presidential and vice presidential debates. The upcoming presidential and vice presidential debates were added to Twitter's livestreaming deal with Bloomberg Television:
"21.09.2016 17:28:11" adweek.it Angelina Jolie-Brad Pitt Divorce Lights Up Social Networks Social networks were ablaze Tuesday with the stunning news of Angelina Jolie filing for divorce from Brad Pitt, and social intelligence platform Synthesio provided Brangelina statistics galore. Synthesio analyzed the #brangelina social media frenzy:
"21.09.2016 16:09:50" adweek.it Google Allo Messaging App Launches on iOS, Android The smart messaging app allows users to chat with others in one-on-one and group chats. Say Allo to the new messaging app from Google:
"21.09.2016 15:19:07" adweek.it Benchmarking Social Data: The Key to Social Insights Remember, you're not analyzing data in a vacuum--it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. There is a lot to be learned from benchmarking social data, according to Synthesio CMO Leah Pope:
"21.09.2016 14:22:12" adweek.it WhatsApp Adds Ability to Tag Users in Group Chats WhatsApp added the ability for users to tag other users in group chats. WhatsApp quietly introduced a new feature, but will users like it?
"21.09.2016 13:48:25" adweek.com Instagram Officially Rolling Out Save Draft Feature The Save Draft feature Instagram began testing last month is officially being rolled out to iOS and Android users. A long-desired Instagram feature is finally a reality:
"20.09.2016 21:21:37" adweek.com Twitter Shuts Down Indian Engineering Operations, Lays Off 'Fewer Than 20' Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports suggested. Twitter confirmed that it is shuttering its engineering operations in Bangalore, India:
"20.09.2016 21:04:46" adweek.com Artix Entertainment Prepares to Launch AdventureQuest 3D on Mobile The MMORPG will allow users to complete quests, explore dungeons and more on iOS, Android, PC and Mac. Mobile users will soon be able to head on an AdventureQuest of the 3D variety:
"20.09.2016 20:29:06" adweek.com ABC News to Fire Up Facebook Live for Debate Coverage ABC News is teaming up with Facebook for its coverage of the upcoming presidential debates. ABC News said its collaboration with Facebook for the Republican and Democratic National Conventions resulted in more than 28 million video views across its pages:
"20.09.2016 19:31:58" adweek.com Facebook Reactions On the Rise (Report) Reactions increased nearly 50 percent on pages with 10 million fans, but they still account for less than 6 percent of all Facebook interactions. Reactions still account for just 6 percent of Facebook reactions, according to Quintly:
"20.09.2016 18:49:18" adweek.com Ruben Ortega Joins Pinterest as Engineering Director, Seattle Head Pinterest Tuesday named a new engineering director and head of its Seattle office: Ruben Ortega. Pinterest's new engineering director and head of its Seattle office is ...
"20.09.2016 18:40:22" adweek.it Google Play Books Updated With Discover Feature on Android The Discover feature allows users to find new books by browsing reviews, news, lists, videos and more. A Discover feature was added to the Android version of Google Play Books:
"20.09.2016 18:01:16" adweek.it Kevin Hart Is Everywhere: KevMoji App, 'Kevin Harts' for Periscope, Twitter Emoji Don't be surprised if Kevin Hart's face starts appearing more and more on your computer, smartphone or tablet screen. You gotta have Hart ...
"20.09.2016 17:13:06" adweek.it New Facebook Ad Options Aimed at Sparking Retailers' In-Store Sales Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Retailers looking to boost their in-store sales now have two new advertising options from Facebook to play with:
"20.09.2016 16:06:12" adweek.com Google Trips Trip-Planning App Launches on iOS, Android The trip-planning app was designed to help users plan each day of their trips in the top 200 cities in the world. Plan your trip with Google Trips:
"20.09.2016 15:44:12" adweek.it Facebook Testing Profile Pictures in Place of Reactions Count Facebook is testing a variation of its Reactions in which users' profile pictures replace the count of likes, etc. What is your reaction to this test by Facebook of a tweak to its Reactions feature?
"20.09.2016 14:10:55" adweek.com Story Time at Pinterest Pinterest wants to hear from its users. Tell Pinterest a story ...
"20.09.2016 13:26:15" adweek.com Why Stories Are a Losing Battle in Instagram's War with Snapchat You probably heard the opening shots of what's sure to be a grueling war between social media titans Instagram and Snapchat. Copying Snapchat may not be the way to go for Instagram, according to GlassView vp of accounts and sales Patrick Kirby:
"19.09.2016 22:13:06" adweek.com NYFW #StreetStyle Beat #Runway on Instagram (Infographic) New York Fashion Week engagement on Instagram provides further proof that Instagram is the social media home for fashion. Chute examined Instagram posts during New York Fashion Week:
"19.09.2016 21:23:40" adweek.it Facebook Acquires Nascent Objects Facebook's latest acquisition is “modular electronics platform” creator Nascent Objects. The details on Facebook's latest acquisition:
"19.09.2016 21:17:34" adweek.com Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. Anand Chandrasekaran has made quite a name for himself in India's tech sector, and he will now lead global strategies and partnerships for Facebook Messenger:
"19.09.2016 19:05:02" adweek.it Twitter Officially Begins Rolling Out Exceptions to 140-Character Limit Sept. 19 is here, and so are the previously announced tweaks to Twitter's 140-character limit. It's here ...
"19.09.2016 18:16:20" adweek.com Hearthstone Update Adds Welcome Bundle, New Card Backs, More Blizzard Entertainment launched the latest update for Hearthstone: Heroes of Warcraft on mobile. What's new in Hearthstone? Plenty ...
"19.09.2016 17:19:48" adweek.com Square Enix Announces King's Knight: Wrath of the Dark Dragon for Mobile The scrolling shooter is from the Final Fantasy XV universe, and it will challenge players to rescue Princess Claire of Olthea from an evil dragon. King's Knight to ride onto mobile devices:
"19.09.2016 16:19:48" adweek.com 68th Annual Primetime Emmy Awards on Twitter, Facebook Tatiana Maslany taking home the award for best lead actress in a drama was the most-discussed moment on Twitter during the 68th Annual Primetime Emmy Awards Sunday night. Twitter lit up when Tatiana Maslany won the Emmy Award for best lead actress in a drama Sunday night:
"19.09.2016 14:13:22" adweek.com Pandora Reveals Pandora Plus Premium Subscription Service The premium subscription service will give users access to replays, unlimited skips and offline listening. Pandora Plus brings users replays, unlimited skips and offline listening:
"19.09.2016 13:35:43" adweek.com The Secret to Executing a Successful Agile Marketing Plan Larger brands wanting to be more agile and flexible can look to small businesses to learn how to execute real-time marketing tactics. Agility ...
"16.09.2016 20:57:31" adweek.com Mobile Game Roundup: Asterix and Friends, Legends of Callasia and More Here's a look at some of the mobile games released this week. This week's new mobile games:
"16.09.2016 18:51:55" adweek.it 70% of In-Store Purchases Will Be Driven By Online Research (Infographic) In 2015, one-half of consumers made purchases based on social recommendations. Taykey examined the 2015 holiday shopping season to get ready for this year's:
"16.09.2016 18:24:44" adweek.com 505 Games Launches Ember on iOS In the role-playing game, users become a hero called the Lightbringer, and they must decide whether to protect fallen stars called Embers, or to use the Embers for their magical powers. Old-school RPG Ember is here:
"16.09.2016 16:46:00" adweek.com YouTube Creator Studio App Updated With Data Insights The update adds actionable data insights to the experience, so creators can learn more about their channels' stats, as well as how to grow their channels. YouTube adds data insights to its YouTube Creator Studio app:
"16.09.2016 15:47:22" adweek.it Why Hashtags Matter for Today's Brands Is there any real value in attaching a hashtag to your posts? Do they deliver anything at all? How do you know if your hashtagging practices are actually reaching desired audiences and attracting more customers? Bukwild director of strategy Ethan Martin is pro-#hashtag:
"16.09.2016 14:43:51" adweek.com 6 Facebook Advertising A/B Tests You Can Run Right Now With these six simple Facebook A/B tests, you will not only find out what your audience wants in terms of creative, but also gain an understanding of what type of bidding works in order to save your company time and effort. Elite SEM paid social account analyst Jackson Salzman shares six Facebook advertising A/B testing tips:
"15.09.2016 21:18:17" adweek.com Instagram Tweaking Call-to-Action Button, Video Link Ads Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. Instagram is making some changes to its call-to-action buttons:
"15.09.2016 21:06:55" adweek.com Nexon Launches Oz: Broken Kingdom on iOS, Android The role-playing game introduces players to Ophelia Shen, a young girl who joins Tin Man, Lion and Scarecrow on a quest to defeat an evil darkness and save the land of Oz. The Yellow Brick Road takes a different path ...
"15.09.2016 20:33:39" adweek.com Messenger Audio, Video Calls Will Look Like Phone Calls to iOS 10 Users Incoming audio and video calls from Facebook Messenger will look the same to iOS 10 users as incoming phone calls. Audio and video calls via Facebook Messenger will look the same as phone calls on iOS 10:
"15.09.2016 19:15:47" adweek.com Pinterest Launches Promote Button Pinterest wants businesses of all sizes to know that if they can spare nine seconds, they can create campaigns via its new Promote button. What can nine seconds do for you?
"15.09.2016 18:17:59" adweek.com Tumblr Debuts New Mobile Explore Tab Tumblr debuted its revamped Explore tab for U.S. mobile users Thursday. A new way to Explore Tumblr ...
"15.09.2016 17:27:00" adweek.com Ubisoft Launches NCIS: Hidden Crimes on iOS, Android The hidden-object game allows players to solve crimes alongside Gibbs, Abby and other characters from the NCIS television show. NCIS comes to iOS and Android:
"15.09.2016 16:15:15" adweek.it Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange Advertisers using Twitter's MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. Advertisers using Twitter's MoPub mobile ad exchange now have a lot more flexibility:
"15.09.2016 16:03:04" adweek.com Twitter Debuts New Customer-Support Features for Brands Social media users who are dissatisfied with customer support often cite lack of response, and Twitter introduced two features to help businesses combat that perception. Twitter introduced new features Thursday to better enable businesses to provide customer support:
"15.09.2016 15:37:56" adweek.com Is Facebook Bringing Back Rooms App as Part of Messenger? Is Facebook's shuttered stand-alone Rooms application coming back to life as part of Messenger? Evidence was discovered in Facebook Messenger's source code pointing to a potential feature similar to the social network's ill-fated and now shuttered stand-alone Rooms app:
"15.09.2016 14:20:33" adweek.com 3 Inherent Influencer Benefits From Twitter's New Updates Influencers can now further showcase their sponsored content in exciting new ways. Collective Bias senior vp of marketing and content Holly Pavlika explains how influencers can exploit Twitter's impending changes:
"15.09.2016 13:56:38" adweek.com iOS 10 Apps Need Social Components To take advantage of iMessage, startups and the brands that use their software need to put content and utility first. Building apps for iOS 10? You'd better think social, according to Snaps founder Vivian Rosenthal:
"14.09.2016 22:07:03" adweek.com Facebook's Next Data Center Will Be in Los Lunas, N.M. Los Lunas, N.M., will be the site of Facebook's seventh data center, the social network announced Wednesday. Facebook's seventh data center (fifth in the U.S.) will be located in Los Lunas, N.M.:
"14.09.2016 21:27:33" adweek.com Sentient Play Launches Komrad Interactive Chat Game on iOS The game allows users to interact with K.O.M.R.A.D., a Soviet supercomputer powered by artificial intelligence, which was left running when its military base was abandoned 30 years ago. Greetings, K.O.M.R.A.D.:
"14.09.2016 20:43:17" adweek.com YouTube Community Social Networking Features Launch in Beta The social feature adds a new tab to users' YouTube channels, which gives creators a new way to engage with their viewers. YouTube gets a little more social ...
"14.09.2016 19:29:15" adweek.com Up, Periscope: New Features for iOS 10 Twitter's Periscope livestreaming application jumped on board the iOS 10 train. What new features did Twitter add to its Periscope livestreaming app for iOS 10?
"14.09.2016 18:05:21" adweek.com Facebook Live Coming to Desktops, Laptops Facebook confirmed that it has begun rolling out Facebook Live via desktop and laptop computers. Facebook Live: Coming soon to a desktop or laptop near you ...
"14.09.2016 17:15:27" adweek.it New Snapchat Targeting Options: Snap Audience Match, Snapchat Lifestyle Categories, Lookalikes Snapchat is looking to boost its advertisers' ad-targeting efforts with the launch of three new features: Snap Audience Match, Snapchat Lifestyle Categories and Lookalikes. New ad-targeting options from Snapchat:
"14.09.2016 16:14:36" adweek.com Pokemon Go Receives Buddy Pokemon System in Latest Update The Buddy Pokemon system allows users to earn extra Pokemon Candy by walking certain distances. The Buddy system comes to Pokemon Go:
"14.09.2016 15:25:05" adweek.it New Twitter Apps Bring Premium Livestreamed Video to Apple TV, Amazon Fire TV, Xbox One Twitter Wednesday launched applications that will deliver premium livestreaming video to Apple TV, Amazon Fire TV and Xbox One devices. A huge step forward for Twitter's video push:
"14.09.2016 14:30:26" adweek.com Backflip Studios Celebrates DragonVale's Fifth Anniversary on Mobile (Infographic) Backflip Studios released an infographic containing gameplay stats from the dragon breeding game. DragonVale turns five:
"14.09.2016 13:48:34" adweek.com What Do Consumers Think About New Digital Technologies? (Report) While consumer confidence in virtual reality as a news source is still low, mobile users have a positive view of live video when it comes to getting the news. Wibbitz examined consumers' thoughts on wearables, virtual reality and live video:
"14.09.2016 13:44:06" adweek.com Google Unveils Revamped Universal App Campaigns, YouTube TrueView for Action Google announced a revamped version of its Universal App Campaigns, as well as the new TrueView for Action YouTube campaign type. Google introduced two new ad products at dmexco in Cologne, Germany, Wednesday:
"13.09.2016 22:10:47" adweek.com Here's How to Play Games in iMessage on iOS 10 With the release of iOS 10, iOS users can now play games with their contacts within iMessage. Fun with iMessage:
"13.09.2016 21:34:52" adweek.com Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification Facebook introduced its Blueprint e-learning platform in March 2015, and just 18 months later, Blueprint reached 1 million course enrollments. Details on Facebook's new Blueprint Certification program for advertisers:
"13.09.2016 21:30:58" adweek.com Top 10 Trends Shaping the Future of Imagery (Infographic) This year's photography trends are a bit edgy and driven by the evolution of technology. Shutterstock examines the top 10 trends that will shape the future of imagery:
"13.09.2016 20:51:07" adweek.com Twitter Audio Cards Now Support Tracks from Deezer Twitter users can now share 30-second samples of tracks from music-streaming service Deezer via audio cards. Deezer users can now share 30-second samples of tracks via Twitter audio cards:
"13.09.2016 20:02:03" adweek.com Here's How to Use Stickers in iMessage on iOS 10 Users can browse and download a variety of sticker packs to use in iMessage. iOS 10 gets sticky with it ...
"13.09.2016 19:29:20" adweek.com Twitter Officially Adds Notifications for Periscope Live Videos Twitter officially introduced a feature that had been spotted in the wild earlier this month: Users can receive notifications when accounts they follow share Periscope live videos. It's here ... now it's gone ... now it's OFFICIALLY here ...
"13.09.2016 18:38:18" adweek.it Facebook, Twitter Join First Draft Partner Network Facebook and Twitter are among the organizations to join the First Draft Partner Network, which is aimed at improving practices in reporting and sharing online news. Facebook and Twitter were among organizations to join the First Draft Partner Network, aimed at improving practices in reporting and sharing online news:
"13.09.2016 17:59:07" adweek.it Media, Quoted Tweets to Stop Counting Vs. 140-Character Limit Sept. 19 (Report) Reports first surfaced in May that certain types of media attachments would “soon” no longer count toward Twitter's 140-character limit, and now it appears that “soon” is Sept. 19. Still 140 characters, but ...
"13.09.2016 16:27:55" adweek.it 4 Social Strategies to Get Ready for the Holidays Unfortunately, this season is looking like it might not be as strong as in years past–election years are typically a tough time for retailers. NetElixir CEO Udayan Bose shares four social strategy tips for the upcoming holiday shopping season:
"13.09.2016 16:26:50" adweek.com Nielsen Social Content Ratings, Week of Sept. 5: Hail to the Commander-in-Chief Forum NBC News' Commander-in-Chief Forum was the top TV series or special for the week of Sept. 5, according to the most recent Social Content Ratings from Nielsen. Nielsen released its Social Content Ratings for the week of Sept. 5, and politics and football came out on top:
"13.09.2016 16:13:52" adweek.com Pablo Long Exposure Photography App Launches on iOS The app allows users to create light art photos and videos to share with others. Into long exposure photography? Hi Pablo!
"12.09.2016 22:45:31" adweek.com Wheel of Fortune Slots: The Ultimate Collection Launches on Android The game features a variety of slot machines based on popular television show Wheel of Fortune. WHEEL ... OF ... FORTUNE!
"12.09.2016 21:23:36" adweek.com In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2 Facebook announced the launch of Messenger Platform v1.2, containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. Facebook introduced Messenger Platform v1.2 Monday, with a host of new features, chief among them in-app payments to brands:
"12.09.2016 19:52:23" adweek.com Titanfall: Frontline Collectible Card Game Announced for iOS, Android Titanfall: Frontline will allow players to become brigade commanders and compete against other players in real-time using "Pilot," "Titan" and "special ability Burn Cards." Titanfall: Frontline is in the cards for iOS, Android:
"12.09.2016 19:20:32" adweek.com How Are Marketers and SMBs Using Social Video? (Report) Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year. According to Animoto, more than 60 percent of professional marketers and SMBs plan to increase spending on social video in the next year:
"12.09.2016 17:45:36" adweek.it Instagram Rolls Out Custom Keyword Filter for Comments There have been rumblings for weeks about an Instagram feature aimed at using keywords to block trolls, and that feature is now here for all users, not just celebrities and public figures. Instagram rolled out a long-awaited feature Monday, which had been discussed for weeks: the ability to hide comments that contain certain keywords ...
"12.09.2016 17:00:45" adweek.it Twitter Touts Branded Emojis Twitter said ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos, emotional connection with and interest in the ads increase by six times. Twitter touted the success of ad campaign using its branded emojis:
"12.09.2016 15:23:53" adweek.com 10 Predictions: How Social Platforms Will Monetize Live Video Live video is a powerful medium: It's unpredictable, captivating and viral by nature. It's no wonder brands are starting to incorporate it into their marketing strategies. Christopher Puga, head of sales, west at Adaptly, shares 10 predictions for how live videos on social networks can be monetized:
"12.09.2016 14:11:53" adweek.com Square Enix Announces Guardian Codex for Mobile The role-playing game will take players to the year 2030, in a world split between two forces: the Empire and the Resistance. Viva la Resistance!
"09.09.2016 21:21:53" adweek.com Facebook Adds Custom Audiences Targeting Option: Users Who View Canvas Ads Facebook is allowing brands creating custom audiences to target users who have viewed their Canvas ads. Another targeting option for Facebook advertisers:
"09.09.2016 20:24:09" adweek.com Facebook Testing People You May Know in Messenger, Topics for Conversations With Brands? Facebook appears to be testing some potential new features for its Messenger application. Facebook's People You May Know feature was spotted within the Messenger app, as was the ability to assign topics to messages sent by users to brands:
"09.09.2016 18:53:48" adweek.it Mobile Game Roundup: Vertigo Racing, Head of State and More Here's a look at some of the mobile games released this week. This week's new mobile game releases:
"09.09.2016 18:28:30" adweek.com Why Social Insights Aren't Enough Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return? Let's explore that: Sometimes you actually have to TALK with your customers and potential customers:
"09.09.2016 17:01:10" adweek.it Tumblr Adding Affiliate Links, via VigLink Tumblr followed July's introduction of ads across users' blogs with an announcement Thursday that it will add affiliate links. Tumblr is teaming up with VigLink to add affiliate codes to links on the site:
"09.09.2016 16:00:59" adweek.com Twitter Adds Read Receipts, Typing Indicators, Web Link Previews to DMs Twitter announced three new features for its direct messages: read receipts, typing indicators and web link previews. Twitter direct messages get three new features:
"09.09.2016 14:21:41" adweek.com Report: Paid App Installs Boost Organic Installs By 1.5x TUNE released a new report, which analyzed how paid app installs affect organic app installs. TUNE examined the relationship between paid app installs and organic app installs:
"09.09.2016 13:28:13" adweek.com Are Hashtags Really Useful for Twitter Marketing? (Infographic) Hashtags may not be worth your time, and they may even be detrimental to your campaigns #Useful #or #not?
"08.09.2016 22:22:50" adweek.it Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers Facebook page administrators can now cross-post videos to pages with different owners and under different Business Managers. Facebook pages can now cross-post videos to pages with different owners and Business Managers:
"08.09.2016 21:37:57" adweek.com Disney Launches Disney Enchanted Tales on iOS, Android The kingdom-building game allows users to construct buildings and interact with characters from popular Disney films. Your iOS and Android devices have Enchanted Tales to tell ...
"08.09.2016 20:58:22" adweek.com Facebook, Instagram Detail 2016 Paralympic Games Initiatives Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night. Facebook and Instagram are still in Rio and geared up for the 2016 Paralympic Games. Here's what they have planned:
"08.09.2016 20:06:07" adweek.it LinkedIn Revamps Desktop Publishing Experience, Adds Other New Features LinkedIn announced the revamping of its new desktop publishing experience, as well as three new features that quietly began rolling out over the past month. LinkedIn announced a completely revamped desktop publishing experiences, along with other features including the ability to save articles for later viewing:
"08.09.2016 19:06:16" adweek.com Instagram Update Will Take Advantage of iPhone 7 Plus Camera At Apple's event in San Francisco Wednesday, Ian Spalter, head of design at Instagram, previewed an update coming to the photo- and video-sharing app later this year. Instagram will incorporate some new features in its iOS app with the improved iPhone 7 Plus camera in mind:
"08.09.2016 18:59:39" adweek.it Facebook Adds 2 Global Ad-Targeting Features Facebook introduced two new features to aid advertisers seeking to target new countries. Facebook introduced two tools for advertisers looking to expand their targeting to other countries:
"08.09.2016 17:11:52" adweek.it Facebook Moments App Gets Joinable Moments, Full-Resolution Storage of Favorite Photos Facebook announced three updates to its stand-alone Moments application: joinable moments, favorites and full-resolution photo storage. Facebook's Moments app now allows users to store their favorite photos in full-resolution:
"08.09.2016 16:21:08" adweek.com LinkedIn Adds Conversion Tracking LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. Conversion tracking is here for brands advertising on LinkedIn:
"08.09.2016 15:09:46" adweek.it Star Trek Turns 50; Facebook Celebrates With Custom Reactions Iconic television show and eventual film franchise Star Trek is celebrating its 50th anniversary Thursday, and Facebook marked the occasion with a custom set of Reactions and a temporary profile picture frame. Facebook has some special treats for Star Trek fans as the show turns 50 today ...
"08.09.2016 13:21:15" adweek.com If Women Rule Social, Why Don't We Make Content for Them? It's no secret that women rule the world of social media—especially the famous ones-- so why do marketers pretend that their social content need only appeal to men to succeed? Zócalo Group social strategist Shannon Hunter wonders why more content isn't tailored toward women:
"08.09.2016 00:23:57" adweek.com Pokemon Go Is Coming to Apple Watch With Pokemon Go on Apple Watch, users will be able to record any walks they take while playing Pokemon Go as "workouts" within the Apple Watch app. Is that a Pokemon on your wrist?
"07.09.2016 21:30:34" adweek.com Kristin Binns Is In as Senior Director of Communications at Twitter Anthem vice president of communications Kristin Binns became the latest to try her hand at leading communications at Twitter, joining the social network as senior director of communications. Another new communications head at Twitter ...
"07.09.2016 21:03:28" adweek.it Apple Announces iPhone 7, iPhone 7 Plus Apple described the devices as the "most advanced iPhone ever." Details on the new iPhone 7 and iPhone 7 Plus, introduced at Apple's press event in San Francisco Wednesday:
"07.09.2016 20:06:30" adweek.it The State of Social Commerce (Infographic) The infrastructure is ready, but there's still some reticence among consumers to take advantage of social commerce. A look at the history and future of social commerce, from Sumo Heavy:
"07.09.2016 19:22:48" adweek.com Twitter Unveils Emojis for 2016 Paralympic Games The 2016 Summer Olympic Games may be history, but Twitter hasn't packed up and left Rio de Janeiro yet: The 2016 Paralympic Games begin Wednesday. Twitter unveiled a package of hashtag-triggered emojis for the 2016 Paralympic Games in Rio de Janeiro:
"07.09.2016 18:56:40" adweek.com Nintendo Announces Super Mario Run for iOS In each level of Super Mario Run, Mario will run across the screen automatically, and players will be able to tap to jump. Super Mario Run will come to iOS devices in December:
"07.09.2016 18:27:26" adweek.com Snapchat Pulls Plug on Our Story Local Stories for Cities Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Did you ever view Snapchat's Our Story local stories for your city?
"07.09.2016 17:44:51" adweek.com Twitter Kicks Off NFL Teams' Hashtag-Triggered Emojis The National Football League's 2016 season kicks off with Thursday night's Super Bowl 50 rematch, Carolina Panthers at Denver Broncos, and Twitter is ready for some football. Kickoff:
"07.09.2016 16:43:11" adweek.it Four Thirty Three Inc. Launches Monster Super League on Mobile The monster collection and battling game challenges players to save the world of Latecia from the forces of chaos. Monster Super League goes mobile:
"07.09.2016 15:35:25" adweek.it Why Have B2B Brands Fallen Behind on Social Media? While B2C marketers don't need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can't take the same top-of-the-funnel strategy Socedo CEO Aseem Badshah on how B2B companies need to approach social media differently than B2C firms:
"07.09.2016 14:34:31" adweek.com Instagram Adds Low-Light Button to Stories Feature The button allows users to take better photos and videos in low light conditions. Instagram added a low-light button to its iOS app, but it only works with Instagram Stories:
"07.09.2016 14:00:02" adweek.com Facebook CPMs Soar 173 Percent in Q2 (Report) Salesforce released its Advertising Index Q2 2016 Report Wednesday. The Salesforce Advertising Index Q2 2016 report examined trends for Facebook, Instagram, Twitter and LinkedIn:
"06.09.2016 21:33:41" adweek.com Google Head of Image Search Li Fan Joins Pinterest as Head of Engineering Pinterest is a visual social network, so the former head of image search at Google would seem to be an ideal fit as its new head of engineering. Google head of image search Li Fan is the new head of engineering at Pinterest:
"06.09.2016 21:10:56" adweek.com Instagram Phasing Out Photo Maps Instagram is quietly phasing out its photo maps feature. Wave goodbye to Instagram's photo maps:
"06.09.2016 20:27:23" adweek.com The Sims FreePlay Updated With Doctor Profession, Downtown Map With this update, players can send their Sims to the new Downtown area in Sim Town by visiting the new train station. Playing doctor ...
"06.09.2016 19:33:36" adweek.com Which Cities Do Instagram Users Love? (Infographics) The state of New York and New York City were featured most frequently using the #citylife hashtag. AreaVibes analyzed #CityLife posts from Instagram U.S. users and shared its findings:
"06.09.2016 19:27:11" adweek.com Pop! Slots Was August's Top Trending Android Game in the U.S. SimilarWeb revealed the top 10 fastest-growing Android games in the U.S. in August 2016. Top of the Pops ...
"06.09.2016 17:06:24" adweek.com Spotify Reveals Top 10 Songs of Summer 2016 Spotify determined the top songs of summer 2016 by looking at the most listened to songs on its platform between June 1 and Aug. 31. What did YOU listen to this summer?
"06.09.2016 16:09:39" adweek.com Facebook Wants You to Know 'What Friends Are Talking About' Facebook appears to be testing a new module in its mobile News Feed, What Friends Are Talking About. Facebook appears to be testing "What Friends Are Talking About" posts in users' mobile News Feeds:
"06.09.2016 15:08:51" adweek.com Snapchat Ad Revenue to Reach $935 Million in 2017 (Report) eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. eMarketer released its first-ever Snapchat ad revenue projections:
"06.09.2016 13:19:44" adweek.it Do Sponsored Content Disclosures Affect Engagement? Followers turn a blind eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content. Social network users aren't as turned off by sponsored content as you may think ...
"06.09.2016 13:13:26" adweek.com The Large Untapped Opportunity With Pinterest On Pinterest, users only search for what they're specifically interested in, and this provides advertisers with a high future intent audience to target with ads. Unique Influence co-founder and CEO Ryan Pitylak sees huge opportunities in Pinterest:
"02.09.2016 21:58:30" adweek.com Tumblr Introduces Quick Send-a-Post Feature Tumblr introduced a new feature that allows Android users to quickly share posts with other users. Quick Tumblr:
"02.09.2016 19:12:33" adweek.com Tumblr Introduces Quick Reblog, Quick Send-a-Post Features Tumblr introduced two new features that allow mobile users to quickly reblog posts and quickly share posts with other users. Quick Tumblr:
"02.09.2016 18:21:29" adweek.com Mobile Game Roundup: A New Life, Riff Racer and More Here's a look at some of the mobile games released this week. New mobile games, just in time for Labor Day weekend:
"02.09.2016 17:15:31" adweek.it Facebook's Privacy Settings (Infographic) Let's face it: Most Facebook users just don't understand the privacy options available to them, despite numerous initiatives by the social network to address this issue. Vound Software and Intella created an infographic with everything you need to know about Facebook's privacy settings:
"02.09.2016 16:20:59" adweek.com 7 Video Marketing Hacks for Social Media Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. Video is here to stay. Here are seven ways to adapt:
"02.09.2016 15:12:24" adweek.com Apple Will Begin Removing Outdated Apps From App Store Apple said it will soon begin removing apps "that no longer function as intended, don't follow current review guidelines or are outdated." How bout dem apples?
"02.09.2016 14:10:27" adweek.com When Social Networking Isn't Enough Social networking is pretty marvelous, but it isn't the end-all-be-all for making business connections. There are actually times you'd do better to look elsewhere. Social networking has its uses, but sometimes, there are better places to look:
"02.09.2016 13:42:27" adweek.it Animoca Brands Launches He-Man Tappers of Grayskull on Mobile The clicker or idle game challenges players to help He-Man and the Masters of the Universe defeat Skeletor and his minions. He-Man is here ...
"02.09.2016 13:37:50" adweek.com What Do Ratings and Reviews Say About Your App? (Infographic) Poor ratings and negative app reviews can send potential customers running. Ratings and reviews are direct drivers of apps' success:
"01.09.2016 21:05:59" adweek.it Social Media Users Don't Want News in Their News Feeds (Report) Overall 33 percent of respondents to a survey by Spot.IM wanted fewer news articles in their social news feeds, and 52 percent didn't care one way or the other. Too much News in your News Feed?
"01.09.2016 20:12:28" adweek.com Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope. The initial Periscope campaign under the Twitter Amplify program features Andy Roddick at the U.S. Open, for JPMorgan Chase and Grey Goose Vodka:
"01.09.2016 19:24:29" adweek.com Facebook Beefs Up Analytics for Apps Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. Facebook revamped its Analytics for Apps, adding several new features:
"01.09.2016 18:20:29" adweek.com Bandai Namco Entertainment America Launches Pac-Man Pop on Mobile The bubble shooter allows users to help Pac-Man complete stages by defeating ghosts, collecting fruit and more. Pac-Man Fever?
"01.09.2016 17:13:24" adweek.it Facebook Launches Instant Video for Messenger The next step in Facebook's video push occurred Thursday with the launch of Instant Video for Messenger. It's video, video, video at Facebook, and Instant Video for Messenger is the latest example:
"01.09.2016 16:19:32" adweek.com Twitter Developer, Platform Relations Lead Prashant Sridharan Joins Segment Another Twitter executive has moved on, as senior director of developer and platform relations Prashant Sridharan has joined Segment. Twitter's senior director of developer and platform relations Prashant Sridharan has joined Segment:
"01.09.2016 15:15:12" adweek.com Lumines: Puzzle & Music Launches on iOS, Android Players arrange shapes on the board so that squares of the same color touch and form larger blocks that will be removed by the "timeline sweep" line. mobcast released Lumines: Puzzles & Music globally for iOS and Android:
"01.09.2016 14:14:29" adweek.com 5 Ways Big Data Makes Your Marketing Irresistibly Personal Predictive marketing may sound like a new thing, but if you ask any retail buyer, they'll tell you they've been doing it since fashion became a thing. Do you know what your customers will want next week?
"01.09.2016 13:25:15" adweek.com Facebook Develops Custom 360-Degree Video Stabilization Technology Facebook announced at its @Scale Conference 2016 Wednesday that it developed a custom-designed stabilization technology for 360-degree videos. Facebook announced that it developed a custom stabilization technology for 360 video:
"01.09.2016 02:21:46" adweek.it How Mobile, Retail and Consumer-Generated Content Drive Sales (Infographic) More than 80 percent of customers use mobile devices to consult online reviews in store. Bazaarvoice examines the interplay between mobile, retail and consumer-generated content:
"31.08.2016 21:36:18" adweek.it Ibotta Cash-Back Platform Now Rewards Users for Shopping in Other Apps Ibotta now allows shoppers to earn cash-back rewards by making purchases within supported mobile apps. Rewarding ...
"31.08.2016 20:14:26" adweek.com Facebook Begins Prefetching to Improve Mobile Site Speed Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users' frustration with slow load times. Facebook detailed steps it is taking to improve the mobile experience for both advertisers and users:
"31.08.2016 19:32:26" adweek.com Netmarble Launches Final Shot on iOS, Android The first-person shooter allows users to compete in real-time five-on-five multiplayer matches. Is this your Final Shot?
"31.08.2016 18:29:16" adweek.com mixi Launches Marvel Tsum Tsum on iOS, Android in North America The line-drawing puzzle game allows players to complete levels by creating matches with characters from the Marvel universe. Marvel Tsum Tsum invades U.S., Canada:
"31.08.2016 17:06:00" adweek.it Instagram Finally Adds Pinch to Zoom “Why can't we pinch on Instagram photos and videos to zoom in on them?” Well, now you can, at least on iOS, with Android to follow “in the coming weeks.” Instagram FINALLY launched pinch to zoom (for iOS, Android coming soon) ...
"31.08.2016 16:05:40" adweek.com Pinterest Debuts Engagement Retargeting, Enhances Visitor Retargeting Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. Pinterest beefed up its retargeting capabilities:
"31.08.2016 15:19:42" adweek.com YouTube Brings D.C. to N.Y., L.A. YouTube wants its creators to feel presidential. YouTube Space LA and YouTube Space New York debuted election-themed sets for creators:
"31.08.2016 14:28:58" adweek.it Facebook Opens Lab for Vendors to Test Software on OCP Gear Facebook opened up a lab in its headquarters in Menlo Park, Calif., for vendors to test their software on Open Compute Project hardware. Facebook welcomes software vendors into its Open Compute Project hardware lab at its headquarters:
"31.08.2016 14:23:08" adweek.com The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers Nothing causes a hair-pulling tantrum quite like a 30-second spot for Swiffer WetJet that interrupts site visitors from the central focus of their visit: the news video. How can your video ad slip past the ad blockers? It better be good ...
"31.08.2016 01:15:51" adweek.it Nielsen Social Content Ratings, Week of Aug. 22: VMAs, NFL Dominate Nielsen revealed its Social Content Ratings for the week of Aug. 22, and they were dominated by the VMAs and the NFL. Nielsen released its Social Content Ratings for the week of Aug. 22:
"30.08.2016 21:05:21" adweek.com Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features Creating on-demand geofilters on Snapchat just got a lot easier, and with a host of new features, too. Get ready to see plenty more on-demand geofilters on Snapchat:
"30.08.2016 20:07:48" adweek.it Facebook Offers Brands a Revamped Offers Experience Facebook Tuesday announced several new features for its Offers ad units and page posts. Facebook announced several improvement to its Offers ad units and page posts:
"30.08.2016 19:22:10" adweek.com Twitter Allowing Video Creators to Share Revenue from Pre-Roll Ads More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday. Twitter extended its Amplify Publisher Program, allowing more creators to monetize their video content via pre-roll ads:
"30.08.2016 18:05:03" adweek.it Google Launches Crowdsource, Allows Users to Help Improve Translate, Maps The app allows users to complete short tasks to help improve the quality of Google's services, like Google Translate and Google Maps. Google wants your help:
"30.08.2016 17:23:23" adweek.com Too Many Promotional Brand Posts Drive Users Away (Report) Social media users are quick to unfollow brands that post too much promotional or irrelevant content, or those who simply tweet too much. An abundance of promotional posts is one of the main reasons why users unfollow brands on social media:
"30.08.2016 16:51:05" adweek.it Instagram Begins Recommending Stories on Explore Tab Users will soon be able to view recommended Instagram Stories from accounts they can follow on the app's Explore tab. Instagram's Explore tab will soon begin featuring Instagram Stories:
"30.08.2016 15:43:26" adweek.com Niantic Begins Reversing Some Pokemon Go Account Bans Niantic has begun reversing some Pokemon Go account bans, which affected users who were using "add-on map apps" to find nearby Pokemon. Some bans were lifted, but ...
"30.08.2016 14:20:44" adweek.com Gatorade Launches Snapchat Video Game Ad Serena Williams' Match Point Gatorade released a playable video game ad on Snapchat celebrating the career of tennis star Serena Williams. It's a video game ... it's an ad ... it's both!
"30.08.2016 13:13:32" adweek.com 5 Insights That Shed Light on the Most Effective Social Marketing Tactics Looking toward the 2016 holiday season, marketers can maximize their digital spend by strategically investing in influencer marketing to maximize their effectiveness and using paid social to amplify influencer content and the overall campaign. Why should you incorporate influencer marketing, as well as paid social campaigns? Here are five reasons, from Mavrck co-founder and president Lyle Stevens:
"29.08.2016 21:08:41" adweek.it The Unexpected Ways Chat Bots Could Change Marketing If this is truly the beginning of the rise of chat bots, let it be the beginning of finding something to replace the old ways of solving actual business challenges. Otherwise, I'll see you at the pyre. Will chat bots sizzle or fizzle?
"29.08.2016 19:05:26" adweek.com Twitter Promoted Stickers Go to the Movies The honor of the first Twitter Promoted Stickers campaign for a feature film went to Warner Bros. and its Fantastic Beasts and Where to Find Them. Promoted Stickers for Warner Bros.' Fantastic Beasts and Where to Find Them, and where to find them:
"29.08.2016 18:16:07" adweek.com Square Enix Announces Dissidia Final Fantasy: Opera Omnia for Mobile The role-playing game will feature characters from past games in the Final Fantasy franchise. More Final Fantasy ...
"29.08.2016 17:36:36" adweek.it Beyoncé Rules Twitter During MTV's 2016 Video Music Awards Beyoncé squeezed the Twitter lemon into Lemonade during MTV's Video Music Awards Sunday night. What was discussed on Twitter during MTV's 2016 Video Music Awards?
"29.08.2016 16:25:34" adweek.com Mojang Previews Boss Update Coming to Minecraft on Mobile, Windows 10 The Boss Update will add two new boss characters to the game, as well as new building materials and slash commands. Minecraft gets bossy ...
"29.08.2016 15:34:50" adweek.com Justin Bieber Returns to Instagram Life returned to normal for “Beliebers” on Instagram Monday morning, as Justin Bieber reactivated his account following a two-week hiatus. Bieber's back ...
"29.08.2016 14:20:59" adweek.com Why Email Should Be at the Center of Your Social Strategy The bottom line is that while social is a great place to meet new people, the best way to build a relationship with those audiences is through the proper nurturing that only email can provide. Email? Yes, email ...
"29.08.2016 13:52:16" adweek.it 4 Social Commerce Tips Guaranteed to Double Your Revenue Here are four social commerce tips that will guarantee a boost in revenue from your social selling efforts. Four hot social commerce tips from Robert Mening:
"28.08.2016 14:16:47" adweek.com Facebook Displaying Vertical Videos in Mobile News Feed Facebook has begun displaying vertical videos in News Feed in its flagship mobile app. Facebook has begun displaying vertical videos in its mobile News Feed:
"26.08.2016 22:27:49" adweek.com Facebook: Algorithms Are 'Trending' Over People Move over, humans: The machines are taking over, at least when it comes to populating Facebook's Trending feature. The algorithms have taken over ... Facebook's Trending feature:
"26.08.2016 21:26:16" adweek.it Blizzard Entertainment Facebook Live API Integration Goes Live Players of Blizzard Entertainment games can now livestream their gameplay directly to Facebook. Players of Blizzard Entertainment games can now livestream their gameplay via Facebook Live:
"26.08.2016 20:08:52" adweek.com Mondly Language Learning App Receives Conversational Chatbot ATi Studios updated its Mondly language learning app with a conversational chatbot that allows users to practice speaking in different languages by having conversations with the bot. Learning languages via chatbots?
"26.08.2016 20:01:43" adweek.com Mobile Game Roundup: Riptide GP: Renegade, Six! and More Here's a look at some of the mobile games released this week. The week's new mobile games:
"26.08.2016 19:38:23" adweek.it Pokemon Go: The Accidental Social Media Sensation Pokemon Go has become a massive social online/offline experience without really trying to be. SIM Partners' Jay Hawkinson on how Pokemon Go has taken over social media:
"26.08.2016 19:32:55" adweek.com Fallout Shelter Update Includes New Quests, Objectives With this update, users can now complete new quests, including weekly quests that will be added to the game every Friday. What's new in Fallout Shelter?
"26.08.2016 15:11:06" adweek.com Rio 2016: 285 Million Facebook Video Viewers, 139 Million Facebook Live Views The 2016 Summer Olympic Games spurred 285 million unique video viewers on Facebook, with 59 percent of those under the age of 35. Not surprisingly, Michael Phelps had the most-viewed Facebook Live video during the 2016 Summer Olympic Games:
"26.08.2016 14:07:18" adweek.com The Impact of Instagram Stories on Influencer Marketing There are voices claiming that this latest development will be the end of Snapchat, but let's clear it up now: Instagram will never be Snapchat. Or vice versa. They may be similar, but they come from totally different DNA. Brandnew IO CEO Francis Trapp's take on Instagram Stories:
"26.08.2016 13:30:05" adweek.com Shareablee Becomes Facebook Media Solutions Partner Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Facebook Media Solutions adds media measurement solution Shareablee to its list of partners:
"25.08.2016 21:10:01" adweek.it Mobile App Users Are More Engaged Than Ever (Infographic) Time spent on the top 100 apps is up across the board and provides important insights into user behavior. Opera Mediaworks studied users of the top 100 apps during the second quarter of 2016:
"25.08.2016 20:26:45" adweek.it adweek.it A virtual walk in the park ...
"25.08.2016 19:31:01" adweek.it Multi-Company Groups Being Tested in Facebook at Work Facebook is testing a multi-company groups feature within its Facebook at Work offering for businesses. Facebook is testing a new feature for its Facebook at Work product for businesses: multi-company groups ...
"25.08.2016 18:10:00" adweek.it Report: YouTube's 'Backstage' Will Add Social Networking Features YouTube is currently developing a feature called Backstage that will allow creators to share photos, polls, links, text posts and videos with their subscribers. YouTube is reportedly upping its social game:
"25.08.2016 16:05:37" adweek.com Plarium Releases Throne: Kingdom at War on iOS, Android The MMO strategy game allows users to build their own kingdoms in a medieval setting. Your iOS or Android device can now become a Kingdom at War ...
"25.08.2016 15:09:13" adweek.it Meet the New Market Research Executive: the Social Consumer Market Insights Professional Social consumer market insights can support every team outside of the boardroom, including customer service, product development, human resources and beyond. Hello, social consumer market insights professional ...
"25.08.2016 14:55:30" adweek.it LinkedIn ProFinder Freelance Marketplace Expanded Throughout U.S. Freelancers, rejoice: LinkedIn announced that its LinkedIn ProFinder freelance marketplace is now available throughout the U.S. The LinkedIn ProFinder freelance marketplace is now available throughout the U.S.:
"25.08.2016 13:23:43" adweek.it Zynga Launches FarmVille: Tropic Escape on Mobile The tropical farming game allows users to create their own island resorts and complete quests as they craft a variety of items. FarmVille heads to the tropics:
"24.08.2016 21:04:58" adweek.it Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. Off to the races ...
"24.08.2016 20:05:49" adweek.it Twitter Adds Message Button for Websites Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. Twitter rolled out a Message button for websites:
"24.08.2016 19:11:08" adweek.it Survey: 41% of Millennials Use Facebook Every Day (Infographic) Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). Fluent analyzed millennials' (and non-millennials') use of social media and smartphones:
"24.08.2016 18:18:36" adweek.com Why Marketers Fail at Influencer Marketing (Report) In an industry increasingly driven by data, marketers need to use the tools available to them and generate reports to prove the value of influencer strategies. Failure to use the data available to them is the No. 1 reason why marketers struggle with influencer marketing, according to a new report from GroupHigh:
"24.08.2016 17:17:16" adweek.com 5 Tips for Saving Time in the Social Networking Age In today's social networking age, everything is immediate. Users like you and me do not consider it an option to save time by doing less. We all have different needs and they all must be met. ringID co-founder and CEO Ayrin Islam shares five time-saving tips for those overwhelmed by social media notifications:
"24.08.2016 16:42:12" adweek.com Instagram Video Ads Average 25 Seconds (Report) Sensor Tower released its Q2 2016 Ad Intelligence Digest, which analyzed the state of advertising on Instagram and revealed the top app advertisers on five major ad networks. Sensor Tower released its Q2 2016 Ad Intelligence Digest, which contained some interesting nuggets about Instagram ads:
"24.08.2016 15:12:43" adweek.it Snapchat Is Tearing Up the Social Media ROI Rulebook (and That's Good) How many people have viewed your story is the only metric Snapchat provides. Snapchat's advertising model changes things up, and this isn't a bad thing ...
"24.08.2016 14:06:45" adweek.it Google to Update Mobile Search Results in Response to 'Intrusive Interstitials' Google announced an upcoming change to its mobile search results, which is aimed at making it easier for users to find the content they're looking for. Google takes aim at "intrusive interstitials":
"24.08.2016 13:44:28" adweek.it How Facebook Live Will Impact the Near Future of Video Advertising What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook's leftovers. Trusted Media Brands chief revenue officer RIch Sutton is bullish on Facebook Live:
"23.08.2016 21:06:29" adweek.it How Are Journalists Using Social Media? (Report) The vast majority of journalists consider publishing and promoting content the most important use for social media. Journalists are more active than ever on social media, but many believe it undermines traditional journalistic values, according to a white paper from Cision:
"23.08.2016 20:10:26" adweek.it Pinterest Acquires Instapaper; App to Continue On Pinterest has clicked the save button on Instapaper, announcing its acquisition of the application, which will continue to operate as a separate app. Instapaper is now part of Pinterest, but it's business as usual for the app:
"23.08.2016 19:10:43" adweek.it Pokemon Go to Receive 'Pokemon Appraisal' Feature in Next Update Niantic Labs revealed the next update coming to Pokemon Go on iOS and Android. Coming soon: Appraise your Pokemon!
"23.08.2016 18:32:10" adweek.it Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony. According to Brandwatch, Coca-Cola took home the marketing gold medal from Rio 2016, while the silver went to McDonald's:
"23.08.2016 17:31:41" adweek.it Facebook Slideshow Ads Get Several New Features Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday. Advertisers using Facebook's Slideshow ads have a lot more options following Tuesday's introduction of new features:
"23.08.2016 16:09:45" adweek.it Twitter Adds New Featured Stickers for Dog Lovers Ahead of National Dog Day Aug. 26, Twitter released a new set of featured stickers in a "We Love Dogs" category. The dog days of August come to Twitter ...
"23.08.2016 15:27:37" adweek.it Marketers Must Balance Targeting With Audience Reach The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” Why Procter & Gamble's move to de-emphasize Facebook targeted ads was not a bad thing for P&G or Facebook:
"23.08.2016 14:20:23" adweek.it Offline Conversions API Available via Facebook Business Manager The offline conversions API Facebook began testing in June is now available to all managed business accounts via Business Manager. Users of Facebook's Business Manager are noticing a new Offline Events section. Here's why:
"23.08.2016 13:51:02" adweek.it Twitter Rolling Out Night Mode on iOS Previously released on Android, night mode is a visual option that darkens the app's background and changes the app's text from black to white. Night tweeters, rejoice!
"22.08.2016 21:22:24" adweek.it Pinterest Government, Law Enforcement Requests Pale Versus Facebook Government entities and law-enforcement agencies apparently don't view Pinterest as a social network frequented by terrorists or other unsavory types. Angelic Pinterest ...
"22.08.2016 20:16:02" adweek.it Twitter: 187 Million Tweets on 2016 Summer Olympic Games From Aug. 3 through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter). The three most mentioned athletes on Twitter during Rio 2016 were MIchael Phelps, Usain Bolt and Neymar:
"22.08.2016 19:30:27" adweek.it These Publishers Took Home Gold at Rio 2016 The 2016 Summer Olympic Games was undoubtedly a huge opportunity for publishers to engage audiences around the world. Just as athletes trained to “wow” their fans, many outlets also prepared to capture the excitement with gold-medal content. Who took home e-publishing and social publishing gold from RIo 2016?
"22.08.2016 18:07:17" adweek.it Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21. What Facebook and Instagram content resonated most during the 2016 Summer Olympic Games from Rio de Janeiro?
"22.08.2016 17:43:05" adweek.it Former Disney Exec Forms Like Pizza, Announces Bunny Rappid Mobile App Like Pizza's first project is an animated action comedy series called Bunny Rappid, which will follow the "misadventures of a crime fighting rabbit." Bunny Rappid is set to hop into app stores sometime in 2017:
"22.08.2016 16:24:23" adweek.it Instagram Android App Tops 1 Billion Google Play Downloads Instagram reached a milestone last week, surpassing 1 billion downloads on Google Play for its Android application. Instagram reached a milestone last week: 1 billion downloads of its Android app via Google Play ...
"22.08.2016 15:14:35" adweek.it 'Shared Media' Is the Future And Will Disrupt Media Buying As We Know It “Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful? Can shared media shake up the traditional digital advertising model? Vivoom founder and CEO Katherine Hays believes it can:
"22.08.2016 14:35:55" adweek.it Image Sizes for Social Networks (Infographic) Specifications for images on social networks are constantly evolving, but digital marketing agency Mainstreethost has got you covered. What size should your image be for Facebook, Twitter, TweetDeck, Google+, Pinterest, LinkedIn, Instagram or Tumblr?
"22.08.2016 13:36:26" adweek.it Facebook Launches Lifestage Video Profile App for Teens The stand-alone app allows users to create video profiles and view videos posted by other users at their schools. Facebook looks to address its "teen problem" with the launch of stand-alone app Lifestage:
"19.08.2016 21:05:22" adweek.it Mobile Game Roundup: Shadowverse, Pixel Crazy and More Here's a look at some of the mobile games released this week. The week's new mobile game releases:
"19.08.2016 20:38:47" adweek.it How to Know You're Getting the Best CPC for Your Facebook Campaign You wouldn't want to spend your entire campaign budget at a CPC of $0.50 when it's possible to pay $0.05, right? Keywee co-founder and CEO Yaniv Makover on how to make sure you are getting the lowest possible cost per click for your Facebook ad campaigns:
"19.08.2016 19:22:46" adweek.it Fifth Journey Releases Kubo: A Samurai Quest on Mobile The match-three puzzle game is based on the film Kubo and the Two Strings, and it includes both regular match-three levels and match-three battle levels. Kubo is coming ...
"19.08.2016 18:12:09" adweek.it Multichannel Customer Service Is Falling Short (Report) While multichannel can improve customer experiences overall, there are some persistent gaps when it comes to customer service. People still use telephones? Nearly 50 percent, when it comes to customer service, as social networks are falling short:
"19.08.2016 17:18:18" adweek.it Front-Loading Branding Makes Twitter Video Ads More Effective (Study) Twitter touted the recall and memorability of its video ads, citing research it conducted with IPG Media Lab. Twitter video ads resonate with users, but brands must announce their presence quickly, according to a study by the social network and IPG Media Lab:
"19.08.2016 16:08:49" adweek.it Why Use Dynamic and Social Media Advertising in Tandem? Leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. Using social media and dynamic advertising in tandem can enable marketers to reach their consumer across the board and increase the likelihood of conversion:
"19.08.2016 15:11:46" adweek.it Facebook Developing New PC Gaming Platform; Teams Up With Unity Technologies Facebook is not playing around when it comes to games, announcing the development of a new PC gaming platform and a partnership with Unity Technologies. Facebook is developing a new PC game platform, and the social network announced a partnership with Unity Technologies:
"19.08.2016 14:06:59" adweek.it Twitter: 360,000 Terrorism-Related Accounts Suspended Since Mid-2015 The war against terrorism is a battle of attrition, and Twitter detailed its small contribution: Some 235,000 accounts have been suspended since February for violating its policies on promotion of violence or terrorism. Twitter details its counterterrorism efforts:
"19.08.2016 13:06:03" adweek.it Pinterest Now Lets You Turn Off 'Picked for You' Recommendations Pinterest introduced three changes based on feedback from its users. A trifecta of changes from Pinterest:
"19.08.2016 01:00:00" adweek.it 4 Mistakes Marketers Make With Mobile Facebook Ads Avoiding these four mobile Facebook advertising mistakes is a good start, but as with other digital channels, true success on Facebook requires continual testing and optimization. Blair Symes, director of content marketing at DialogTech, detailed four mistakes marketers make with mobile Facebook ads:
"18.08.2016 23:45:00" adweek.com Facebook Ads vs. Google AdWords: Which Is Better for Your Business? Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend? A look at the differences between Facebook Ads and Paid Google Search:
"18.08.2016 22:32:18" Timeline Photos Twitter launched new notifications options, including a quality filter. Learn more here: http://adweek.it/2bwxtND
"18.08.2016 18:41:59" Timeline Photos Square Enix Montréal launched Deus Ex GO on iOS and Android. Learn more about the game here: http://adweek.it/2bwmG6b
"18.08.2016 15:49:21" adweek.it Influencer Marketing: Your Always-On Content Lab With only one brand message, how can brands be nuanced enough to effectively communicate with consumers who constantly change their interests, preferences and behaviors? Linqia president Maria Sipka explained the value of influencer marketing:
"18.08.2016 14:05:24" adweek.it Up to 10 Photos, Videos Can Now Be Included in Facebook Carousel Ads Facebook has quietly doubled the number of images and videos that can be included in its carousel ads, to 10 from five. Twice as many images and videos can now ride on Facebook's carousel ads:
"18.08.2016 13:10:55" adweek.it Disney Launches Zootopia Crime Files: Hidden Object on Mobile The hidden object game asks players to help Judy Hopps and Nick Wilde solve cases by completing hidden object scenes. Zootopia is coming to your phone:
"18.08.2016 11:17:14" adweek.it 80% of Consumers Use Digital Devices to Contact Customer Service (Report) Four out of give customers reach out to brands for customer service on social media, and millennials are most likely to contract brands using cell phones than baby boomers are. If you are communicating with a company, you are likely doing so via a digital device:
"17.08.2016 20:19:06" adweek.it Telltale Games Launches Mr. Robot: 1.51exfiltratiOn on Mobile The game is based on the Mr. Robot television series, which follows the fsociety, a group of hackers on a quest to destroy E Corp, the largest conglomerate in the world. Mr. Robot goes mobile ...
"17.08.2016 19:12:50" adweek.it Instagram Adds Events Video Channel to Explore Tab Instagram beefed up its Explore tab with a new events video channel for content from concerts, sporting events and the like. Instagram continues to enhance its Explore tab, this time adding an events video channel:
"17.08.2016 18:09:01" adweek.it Lyft Now Lets You Set Exact Pickup, Drop-Off Locations Lyft released an update for its mobile app, allowing users to set their exact drop-off and pickup locations at airports and other venues around the U.S. A more specific Lyft:
"17.08.2016 17:28:47" adweek.it Missing Self-Proclaimed Facebook Co-Owner Paul Ceglia Emails Bloomberg When we last heard about self-proclaimed Facebook co-owner Paul Ceglia, he had evaded federal monitoring by cutting off his electronic ankle bracelet in March 2015. The next chapter in the never-ending story of Paul Ceglia's lawsuit against Facebook and Mark Zuckerberg:
"17.08.2016 16:21:31" adweek.it How Product Packaging Helps Market Your Brand on Social Media Smart marketers put a lot of time, energy and budget into carefully controlling how their products are visually presented to consumers, but what happens in the real world? GumGum chief marketing officer Ben Plomion reminds brands that not every photo of their products will be professionally produced:
"17.08.2016 15:10:06" adweek.it The Simpsons: Tapped Out Receives Sci-Fi Event The science-themed update allows players to complete new quests as they interact with Stephen Hawking. Stephen Hawking arrives in Springfield:
"17.08.2016 14:07:04" adweek.it Facebook: No SMS Charges for Account Kit Until August 2018 Facebook announced that developers using its Account Kit, initially introduced at F8 in April, will not be subject to SMS charges until August 2018. Facebook debuted Account Kit at F8 in April, and it is now being used by developers in 26 countries:
"17.08.2016 13:37:54" adweek.it Credit Where Due: Unlocking Social Attribution For all of the recent advancements in the industry, social marketers still struggle with attribution. Chacka Marketing's Shane Ragiel takes aim at the attribution conundrum:
"17.08.2016 13:33:25" adweek.com Promoted Video: Video Ads Come to Pinterest Video ads have finally come to Pinterest, as the social network Wednesday announced the launch of Promoted Video. Pinterest joins the video ads bandwagon with Promoted Video:
"17.08.2016 00:13:03" adweek.it Why Marketers Should Use Twitter (Infographic) Twitter users are mobile, international and highly engaged with brands. Are you missing out?
"16.08.2016 21:10:41" adweek.it Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date Pre-orders for the Oculus Rift headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. 20. Pre-orders are being accepted for Oculus Rift via select retailers in Canada and Europe:
"16.08.2016 20:05:24" adweek.it Instagram Stories Update Borrows Yet More From Snapchat Stories Instagram released the first update to its Instagram Stories feature, continuing to liberally “borrow” from Snapchat. The first update to Instagram Stories "borrowed" yet more features from Snapchat Stories:
"16.08.2016 19:11:18" adweek.it Justin Bieber Stops 'Beliebin' on Instagram Nearly 80 million “Beliebers” on Instagram have been left out in the cold, as Justin Bieber has apparently shuttered his account. "Beliebers" looking for Justin Bieber's Instagram account found this instead:
"16.08.2016 18:11:54" adweek.it The Inner World – The Last Wind Monk Announced for Mobile The adventure game will take players back to the world of Asposia, where they'll help Robert, Laura and Peck on their quest to find the last wind monk and save the family of the flute noses from persecution. The sequel to The Inner World is on its way ...
"16.08.2016 17:08:25" adweek.it Report: AR/VR Devices Have Seen 548% Increase in Twitter Mentions Since January 2015 Adobe Digital Insights released its 2016 Gaming Report, which analyzed more than 20 million social engagements between June 2015 and July 2016,and revealed how users are discussing things like virtual reality and eSports on social media. Are social media users talking about eSports, augmented reality and virtual reality?
"16.08.2016 16:07:12" adweek.it Google Duo Video Calling App Launches on iOS, Android The one-to-one video calling app allows users to contact others using their phone numbers. Google Duo is here ...
"16.08.2016 15:16:01" adweek.it How to Create a 'Monster' Social Video Campaign Why shouldn't you love Monday? That was the concept behind our Monster video series, #TGIM--Thank God It's Monday. Monster director of digital communication and social media Patrick Gillooly offers details on two successful video campaigns and what other companies can learn from them:
"16.08.2016 14:02:31" adweek.com 5 Tips for a Successful Social Curation Campaign Social curation without a strategy is usually recipe for failure. Here are some of the benefits of a good social curation strategy. Curated content can provide a big boost, when done properly:
"16.08.2016 13:58:00" adweek.it 3 Steps for CEOs Eyeing Social Media Success (Infographic) So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions. The CEO wants in?
"15.08.2016 20:32:05" adweek.it Microsoft Brings Minecraft to Oculus Rift Microsoft and Mojang announced the launch of Oculus Rift support in Minecraft: Windows 10 Edition Beta. Microsoft and Mojang announced the launch of Oculus Rift support in Minecraft: Windows 10 Edition Beta:
"15.08.2016 19:15:35" adweek.it Facebook Updates Messenger Platform Policies, Speeds Up Review Policy The main updates are a 24-hour window for businesses and developers using the Send/Receive API to respond to users' messages, as well as a test of subscription messaging for specific use cases. Facebook announced a few updates to its Messenger Platform policy:
"15.08.2016 18:12:12" adweek.it Microsoft Adds Drawing Tools to Word, Excel, PowerPoint iOS Apps The updated apps allow iPhone users to write and draw on top of Word documents, spreadsheets and presentation slides. Word, Excel, PowerPoint iOS apps get new drawing tools:
"15.08.2016 17:16:57" adweek.it Millennials: Harnessing the New Wave of Activism and Social Awareness The truth is that civic engagement and activism don't look like what they used to look like. And millennials are the ones shaping what our country will look like in the future. Millennials aren't apathetic, but there's a right way to get them to back your cause:
"15.08.2016 16:14:20" adweek.it 5 Reasons Why Instagram Will Kill Snapchat Instagram dropped the bomb with its new version of Stories, and I heard the bell toll way in the distance for Snapchat. Did the launch of Instagram Stories sound the death knell for Snapchat?
"15.08.2016 15:05:09" adweek.it Twitter Debuts Promoted Stickers, Starting With Pepsi Advertising/Marketing | Twitter Twitter Debuts Promoted Stickers, Starting With Pepsi By David Cohen on Aug. 15, 2016 - 11:00 AMComment Pepsi is the exclusive launch partner for Twitter's newest advertising option, promoted stickers, which was introduced Twitter users can now use promoted #Stickers to "Say It With Pepsi":
"15.08.2016 14:09:12" adweek.com Pew Research Center Studies Social Media Conversations About Race African-American social media users are nearly twice as likely as whites to see posts on social networks about race or race relations, at 68 percent and 35 percent, respectively. African Americans are far more likely to see posts about race and race relations and to create them than whites, according to new research from Pew Research Center:
"15.08.2016 13:15:33" adweek.it ZeptoLab Launches Om Nom Toons Video Streaming App The video streaming app allows users to watch episodes from the Om Nom Stories video series, as well as videos from "selected partners." All the Om Nom Stories you could possibly want ...
"14.08.2016 19:52:45" adweek.com Rio 2016, Week One: Michael Phelps Wins Facebook Gold Facebook users have spent the first week of the 2016 Summer Olympic Games focused on the pool (and hoping it doesn't turn green). No big surprise: Michael Phelps was the most-talked-about Olympic athlete during the first week of Rio 2016 ...
"12.08.2016 22:04:52" adweek.it Elvis Presley Lens Launches on Snapchat Elvis may have left the building, but he just resurfaced on Snapchat. Elvis lives!
"12.08.2016 21:07:40" adweek.it Which U.S. Olympians Were Week One's Instagram Medalists? Aly Raisman had the most interactions on Instagram among U.S. Olympic athletes during the first week of the 2016 Summer Olympic Games, while Michael Phelps gained the most followers and Lilly King saw the largest percentage increase in followers. A gymnast and two swimmers were the top U.S. Olympians on Instagram during the first week of the 2016 Summer Olympic Games:
"12.08.2016 20:09:40" adweek.it Mobile Game Roundup: Satellina Zero, Logic Traces and More Here's a look at some of the mobile games released this week. Which new mobile games were released this week?
"12.08.2016 19:10:56" adweek.it Influencers: Instagram Is the Most Engaging Platform (Report) While Snapchat is the new favorite platform, Instagram and Facebook are still considered the best platforms for engaging with social media audiences. Influencers are intrigued by Snapchat but believe in Instagram:
"12.08.2016 18:07:50" adweek.it Pixel Hero Games Launches Eisenhorn: Xenos on iOS In Eisenhorn: Xenos, players become Gregor Eisenhorn, an Inquisitor challenged to protect the Imperium from threats. The game "closely follows" Xenos, the first book in Dan Abnett's Eisenhorn trilogy:
"12.08.2016 17:53:07" adweek.it Beating the Challenges of Social Programming There is nothing wrong with employees having passion or confidence in their individual projects, but unfortunately, there are only so many posts available in a given day. Whistle Sports Network's Joe Caporoso on the challenges faced by social media teams:
"12.08.2016 16:27:16" adweek.it 5 Steps to Determine ROI From Social Media Campaigns (Infographic) How can brands determine the return on investment from their social media campaigns? Are your social media campaigns working?
"12.08.2016 15:07:21" adweek.com Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don't pack the same punch they used to. Authenticity:
"12.08.2016 14:05:36" adweek.it Hearthstone Adventure 'One Night in Karazhan' Now Available The update takes place during a party at Medivh's tower, Karazhan, and it includes 45 new cards to collect. Hearthstone: Heroes of Warcraft players can now spend One Night in Karazhan:
"12.08.2016 13:58:19" adweek.it Top 10 Media Publishers, July 2016: Strong Growth By Breitbart Among the top 10 publishers, Breitbart experienced the most month-over-month improvement, at 51 percent, edging National Geographic Travel, which generated 46 percent more engagement in July than June. Shareablee shared its list of the top 10 media publishers in July, and Breitbart experienced strong growth:
"11.08.2016 22:56:09" adweek.com Instagram Users Say #effyourbeautystandards (Infographics) We may live in one of the most body-shaming periods in human history, but there is a body positivity movement taking place on Instagram. Taking a stand against body shaming:
"11.08.2016 21:10:03" adweek.it Kobojo Launches Primal Legends on iOS, Android The match-three puzzle battle game allows players to collect heroes to take into single-player and multiplayer battles. Match-three puzzle battle game Primal Legends released for iOS, Android:
"11.08.2016 20:12:29" adweek.it Devolver Digital Launches Kingdom Management Game Reigns on Mobile The game sees players become monarchs who must respond to requests and keep the peace in their kingdoms. Mobile gamers can take the Reigns ...
"11.08.2016 19:20:34" adweek.it Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping Pinterest is now allowing advertisers to bid on a CPM basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. New advertising options from Pinterest:
"11.08.2016 18:07:05" adweek.it Facebook's Latest News Feed Algorithm Tweak Eyes More 'Informative' Stories The newest tweak to Facebook's News Feed algorithm, announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.” Facebook introduced another change to its News Feed algorithm with the aim of delivering more "informative" stories:
"11.08.2016 17:39:26" adweek.com The Summer Olympics Are Not Winning Gold on Social Media Due to the International Olympic Committee's Orwellian list of terms that only official Olympic sponsors can use, the United States Olympic Committee might be reducing the very social media conversations that would drive ratings. Are the International Olympic Committee and United States Olympic Committee taking their efforts to protect sponsors and intellectual property too far?
"11.08.2016 16:24:26" adweek.it The Problems of the Social Media Echo Chamber By now, the ideal dream of consuming a wide array of sources to understand a diverse range of opinions and cultures should have been fully realized. The perils of only connecting with like-minded people:
"11.08.2016 15:12:50" adweek.it Stop Chasing Clicks … It's About Community The idea of a neat sales funnel packed with leads built by popular pieces of content is a cute concept, but for most businesses, it is simply unrealistic. Vanity metrics should not represent your end game ...
"11.08.2016 14:08:17" adweek.com Why Snapchat Is Here to Stay Conceived as a platform for pictures that expire within seconds, Snapchat's founding premise back in 2011 was--quite literally--ephemeral. Snapchat isn't going away anytime soon, and brands need to take notice:
"11.08.2016 13:11:32" adweek.it Industrial Toys Launches Midnight Star: Renegade on iOS The shooter features 150 campaign levels, and it also allows users to participate in daily and weekly events. Midnight Star: Renegade rises on iOS:
"11.08.2016 00:09:14" adweek.it Bandai Namco Entertainment America Launches Fortress Legends on Mobile The fortress-building game allows users to team up with other players in real-time to attack enemy fortresses. Storm the fortress!
"10.08.2016 20:12:35" adweek.it Pokemon Go Was the Top Trending Android Game in the U.S. in July SimilarWeb revealed the top 10 trending Android games in the U.S. in July. Pokemon Go stayed hot in July:
"10.08.2016 19:11:38" adweek.it Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics It's all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos, Guide and Heatmap, along with new video metrics in Page Insights Facebook introduced two new features for 360-degree videos, along with a host of new metrics for publishers:
"10.08.2016 18:08:25" adweek.it Facebook Has the Right to Protect Its Service After Facebook announced that it was bypassing ad blockers, some accused the network of being anti-user, while others pointed out that it was doing what was best for business. Facebook vs. ad blockers: Which side are you on?
"10.08.2016 17:37:54" adweek.it Pinterest to Establish Engineering Office in Seattle Pinterest is setting up shop in Seattle. Seattle will be the site of Pinterest's first non-San Francisco engineering office:
"10.08.2016 16:21:37" adweek.it Instagram Testing 'Save Draft' Feature Instagram confirmed that it is testing a Save Draft feature, allowing users to save edits to their photos or videos prior to posting them. Instagram is testing a Save Draft feature. Would you like to see it rolled out to everyone?
"10.08.2016 15:18:09" adweek.it Localytics: 63% of Users Stop Using Apps Within First Month Localytics released new data revealing the average user retention and user churn rates in mobile apps. Churn, churn, churn ...
"10.08.2016 14:10:51" adweek.it With Instagram's Algorithm Change, Brands Must Double-Down Instagram's move to an algorithmic feed means one thing: Brands have to be on their game. Brands can still make inroads on Instagram, but they must stay sharp:
"10.08.2016 13:39:09" adweek.it How Current Customers Are the Catalyst for Your Organization's Success Most marketing departments spend 80 percent of their budgets to acquire new customers and only 20 percent to retain current ones. The bulk of marketing budgets goes toward acquiring customers, but the customers you already have are the most valuable ones:
"09.08.2016 22:32:49" adweek.com Make Learning Agendas the Center of Your Paid Social Campaigns Here's a strategy to answer business questions by deploying learning agendas at the center of your social marketing campaigns. What's on the agenda?
"09.08.2016 21:05:30" adweek.it Google Trends Olympics Hub Lets You See What Users Are Searching For Google released a Google Trends Olympics Hub, which provides a look at how users around the world are searching for 2016 Summer Olympic Games sports and athletes on Google. One place to discover what Google users are searching for related to the 2016 Summer Olympic Games:
"09.08.2016 20:10:59" adweek.it Instagram Providing Users With Better Moderation Tools Comments sections are notoriously problematic, and some may find a better experience by avoiding them entirely, which they will soon be able to do on Instagram. The comments section on Instagram can be a disaster, but the Facebook-owned photo- and video-sharing network is working on it:
"09.08.2016 19:25:06" adweek.com Google Maps Adds New Offline Features, Ride Service Options Android users now have the option to turn on WiFi-only mode to use Google Maps entirely offline. Android users of Google Maps can now go WiFi-only:
"09.08.2016 18:08:28" adweek.com Twitter Expands Access to Moments Twitter is expanding the availability of its Moments feature to “a broader group of creators … including influencers, partners, brands and, in the coming months, everyone.” Twitter announced that its Moments feature will eventually be available to "normal" users:
"09.08.2016 17:09:31" adweek.it Facebook to Bypass Ad Blockers on Desktop; Updates Ad Preferences Facebook giveth, and Facebook taketh away: Ad-blocking software will no longer work when accessing the social network via desktop, but improved ad preferences were rolled out. The good news: Facebook announced improvements to its ad preferences for users. The bad news: Ad blockers will be bypassed, at least on desktop:
"09.08.2016 16:27:03" adweek.it Pokemon Go Update Brings Back Battery Saver Mode on iOS Niantic released the latest update for Pokemon Go on mobile devices. Pokemon Go players with iOS devices can now hunt for Pokemon instead of chargers:
"09.08.2016 15:11:17" adweek.it How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing An influencer coming right into your living room to show you her beauty haul is something your run-of-the-mill blog just can't offer. Niche marketing has undergone a sea change thanks to Snapchat, Facebook and Instagram, and Kevin Gould of Kombo Ventures and Beautycon Media explains why:
"09.08.2016 14:19:58" adweek.it Follow the Millennials: The Driving Force Behind Changes to SMB Marketing Have you noticed a change in small and midsized business marketing? Did you feel the recent shift? Millennials have driven many changes in how small and midsized businesses must market:
"09.08.2016 13:38:08" adweek.it Twitter Video Ads Deliver Recall, Receptivity (Study) Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Twitter video ads may be more effective than you think:
"08.08.2016 23:01:19" adweek.it Facebook, Instagram Team Up With IOC, Rio 2016 Organizing Committee, Official Broadcasters The 2016 Summer Olympic Games are well underway, but Facebook and Instagram are still hard at work gaining access to more content. The 2016 Summer Olympic Games are in full swing, and Facebook and Instagram are still making deals:
"08.08.2016 22:56:16" adweek.it eBay App Adds One Time Password, Touch ID, Android Wear Support With the One Time Password feature, a user can sign in to their eBay account using a single code they receive in a text message. New features for the eBay app: