Sayfa ile ilgili istek ve şikayetleriniz için aşağıdaki formu kullanabilirsiniz.
"19.01.2017 17:08:30" adweek.it Nintendo Announces Fire Emblem Heroes for Mobile The strategy RPG will challenge players to save the Kingdom of Askr from the Emblian Empire by summoning heroes for their teams from different Fire Emblem worlds. Fire Emblem Heroes will be released for iOS and Android Feb. 2:
"19.01.2017 16:15:20" adweek.it Page Admins Can Have Facebook Remind Them to Update Their Pages Facebook wants to make sure page administrators don't let the content on their pages become stale. Facebook can help keep page admins on their toes:
"19.01.2017 15:54:00" adweek.it LinkedIn Overhauls Desktop Site “Conversations and content” were the key elements of LinkedIn's overhaul of its desktop experience. A complete guide to LinkedIn's new desktop look:
"19.01.2017 14:08:25" adweek.com Millennial Lead: A New Breed of Video Marketing The risk in today's video marketing technology is low, the upside is massive and the time is now. The risk in today's video marketing technology is low, the upside is massive and the time is now, according to Magisto co-founder and CEO Oren Boiman:
"18.01.2017 23:07:59" adweek.it Snapchat Offers Advertisers 'Sequenced Messaging' of Multiple Video Ads Snapchat is encouraging its advertisers to bundle their video ads. A new way to buy video ads from Snapchat:
"18.01.2017 22:46:33" adweek.com YouTube Reveals Top 20 Super Bowl Ads From 2008-16 YouTube analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years. Budweiser's Puppy Love commercial for Super Bowl XLVIII in 2014 topped the list:
"18.01.2017 22:44:13" adweek.com SMBs Plan to Increase Digital Marketing Budgets (Report) While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile. Small and midsized businesses plan to dramatically increase their digital marketing budgets this year, according to a study by GetResponse:
"18.01.2017 22:08:59" adweek.it Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Jonathan Wegener, who left his post as CEO of Timehop last week, joined Snapchat in a product position:
"18.01.2017 20:21:14" adweek.com Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Twitter unloads Fabric, several other products to Google:
"18.01.2017 19:06:23" adweek.it Where Did Facebook Fall on the List of Top Election News Sources? Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election, but how many voters actually relied on the social network as a news source? According to a Pew Research Center survey, 8 percent of U.S. adults got their election news from Facebook, trailing Fox News and CNN:
"18.01.2017 18:15:47" adweek.it Twitter Phasing Out Buy Button? Twitter appears to be waving bye-bye to its buy button. Is Twitter stepping away from e-commerce?
"18.01.2017 17:35:40" adweek.it Facebook for Desktop Removes Messages, Adds Messenger Interface? Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. Facebook appears to have added the Messenger interface to Facebook.com:
"18.01.2017 16:16:52" adweek.com YouTube In-App Messaging Arrives … in Canada The in-application messaging features YouTube has been testing at least since last May launched Wednesday, but only in Canada. The in-app messaging features YouTube began testing last year debuted in Canada Wednesday:
"18.01.2017 15:46:20" adweek.it Twitter Serves Up Emoji, Stickers for Australian Open The Australian Open is under way, and Twitter is serving up special hashtag-triggered emoji and stickers for the Grand Slam tennis tournament. Emoji and stickers, anyone?
"18.01.2017 15:09:14" adweek.com Swimwear Season? It Is for Marketers on Pinterest (Infographic) Swimwear may be the last thing on your mind while you wait for your car to defrost, but social media advertising agency Adaptly used it to illustrate how marketers on Pinterest need to plan ahead. It's never too early to think about marketing on Pinterest ...
"18.01.2017 14:46:17" adweek.it The Rise of Chat Bots and Their Implications for Social Media As e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape. Will companies be developing their own chat bots within a couple of years? Feelter founder and CEO Smadar Landau thinks so:
"17.01.2017 22:47:43" adweek.com Pinterest Adds Ad Groups to Campaign Structure Pinterest announced the addition of ad groups to its campaign structure. A big change to Pinterest's ad campaign structure:
"17.01.2017 22:13:11" adweek.it Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys The Green Bay Packers' last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. 9. A riveting NFL playoff game dominated Facebook and Twitter interactions for the week of Jan. 9 in the sports category, while President-elect Donald Trump's press conference blew away every other TV series or special:
"17.01.2017 21:40:43" adweek.it Parse Reminds Developers About Jan. 30 Shutdown Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. As previously announced, Facebook-owned cloud application platform Parse will shut down Jan. 30:
"17.01.2017 19:19:46" adweek.it Google+ Hides Lower-Quality Comments, Adds Photo Zoom for Web, Events Remember Google+? Yes, it still exists, and it announced three major updates Tuesday. Google+ announces three updates:
"17.01.2017 18:33:48" adweek.it Facebook Sets Up Shop in Paris' Station F Startup Campus The “first worldwide Startup Garage” at Station F in Paris will devote several spaces to launch partner Facebook. Facebook, Station F startups will always have Paris ...
"17.01.2017 18:02:07" adweek.com Flurry: Mobile App Usage Increased 11% in 2016 Flurry Analytics released a new report, which analyzed the time users spent in apps in 2016. Usage of messaging and social apps skyrocketed in 2016, according to Flurry Analytics:
"17.01.2017 17:15:42" adweek.com Twitter Wants Users to Share Their #NewProfilePic Twitter is encouraging users who updated their profile pictures to share those updates in an effort to boost visual content and engagement. Twitter users who change their profile pictures are being prompted to share their new ones:
"17.01.2017 16:49:22" adweek.it Facebook Takes Fake News Fight to Germany Facebook is extending its efforts to combat fake news to Germany. Germany is the newest battleground in Facebook's fight against fake news:
"17.01.2017 16:14:54" adweek.com Sony Entertainment CEO Michael Lynton Named Snap Inc. Chairman Snapchat parent Snap Inc. reached into the Hollywood ranks to name a full-time chairman. Snap Inc. filled its chairman role with a Hollywood giant:
"17.01.2017 15:44:14" adweek.com Facebook Live Deals With Publishers Won't Be Renewed (Report) When it comes to paying publishers for live video content, Facebook gaveth, but Facebook reportedly taketh away. Many publishers who signed agreements to produce Facebook Live videos last year do not expect those pacts to be renewed:
"17.01.2017 14:27:29" adweek.it What Can You Do With Video? Can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things--there is going to be a role for you somewhere, especially within sports media. Whistle Sports vp of social media Joe Caporoso on the opportunities video offers:
"16.01.2017 23:22:45" adweek.it How Social Media Usage Could Affect Your Startup Funding Opportunities Social media can play a role in helping founders secure funding for their startups. But it could also come in their way of securing funds from scrutinizing venture capitalists. Watch what you post on social media if you are trying to get financing for a startup:
"16.01.2017 18:35:33" adweek.it 6 Ways Data Can Boost Your Social Media Marketing Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform their decision making. Here are six ways to do just that: Use data to your advantage:
"13.01.2017 20:45:22" adweek.it Edited Facebook Posts No Longer Labeled as Edited? Facebook appears to have quietly removed the “Edited” label on posts that were edited. Do Facebook users now have to go to "view edit history" to see if posts were edited? It seems that way ...
"13.01.2017 20:08:42" adweek.it News Outlets to Livestream Inauguration via YouTube Several media outlets will livestream the inauguration of President-elect Donald Trump next Friday, with some offering 360-degree video and 4K quality. Several news outlets will livestream next Friday's inauguration of President-elect Donald Trump via YouTube:
"13.01.2017 19:33:46" adweek.com Snapchat: Still Growing Strong (Infographic) Snapchat faltered early but quickly got it together to become the fastest-growing social network ever and an advertising platform to be reckoned with. Delmondo looks back at Snapchat's 2016:
"13.01.2017 18:31:02" adweek.com Barack, Michelle Obama Offer Virtual White House Tour via Facebook 360 Video, Oculus Rift, Gear VR President Barack Obama and first lady Michelle Obama are offering guided tours of The White House in their last days as residents. A virtual tour of The White House, with Barack and Michelle Obama:
"13.01.2017 18:03:49" adweek.it Google Launches Toontastic 3D on iOS, Android The app allows children to create their own stories to share with others. A Toontastic experience for kids, from Google:
"13.01.2017 17:03:58" adweek.it E! News Snapchat Discover Series The Rundown Going Biweekly E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month. E! News will expand Snapchat Discover series The Rundown to two episodes per week starting in February:
"13.01.2017 15:53:07" adweek.it Snapchat Simplifies Search Despite Snapchat's surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue. Making search a Snap ...
"13.01.2017 14:44:01" adweek.it A Modern Guide to Social Media Content Marketing, Part 1: Introduction Personalized experiences are practically gospel now, and content marketing should be no different. This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram.
"12.01.2017 23:08:21" adweek.it Pinterest Turns to Deep Learning to Generate Related Pins When it comes to generating Related Pins, board co-occurrence is out and deep learning is in. Pinterest is using deep learning to generate Related Pins. Here's why:
"12.01.2017 20:23:16" adweek.it YouTube Introduces Super Chat, Phases Out Fan Funding Why just chat when you can Super Chat? YouTube users now have a way to make sure Creators see their messages during livestreams, but it'll cost them ...
"12.01.2017 19:57:41" adweek.com Spending on Social Advertising Is On the Rise (Report) 2016 may have been the year of growth, but 2017 promises to be a year of change for marketers. 4C Insights found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend in the fourth quarter of 2016:
"12.01.2017 18:34:26" adweek.it More Than 1 Billion People See Facebook Audience Network Ads Each Month Facebook announced a milestone for its Facebook Audience Network: More than 1 billion people see its ads each month. What's new at Facebook Audience Network?
"12.01.2017 17:29:42" adweek.com Netmarble Launches Star Wars: Force Arena on iOS, Android The MOBA allows users to collect more than 80 characters from the Star Wars universe and take them into battles against other players. A new Star Wars multiplayer online battle arena game:
"12.01.2017 16:21:04" adweek.it 86% of U.S. Adults Aged 18-29 Are Social Media Users (Report) 69 percent of U.S. adults are now social media users, according to the latest data from Pew Research Center. 69 percent of U.S. adults are now social media users, and that number rises to 86 percent for those aged 18 through 29, according to Pew Research Center:
"12.01.2017 15:51:35" adweek.it Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump President-elect Donald Trump's favorite social media platform will livestream his inauguration, in partnership with PBS NewsHour. Twitter and PBS NewsHour are teaming up to livestream President-elect Donald Trump's inauguration Jan. 20:
"12.01.2017 14:42:37" adweek.com Make the Most of Twitter: How DMs Can Personalize Your Brand Interesting, customized and credible information can make the difference between engaging DMs that spur a sale and bland messages that end up in the trash. Socedo founder and CEO Aseem Badshah on how to best use Twitter direct messages as a marketing tool:
"11.01.2017 21:33:18" adweek.it YouTube Adds 'On the Rise' Section to Trending Tab YouTube added an “On the Rise” section to its Trending tab for U.S. users. YouTube highlights up-and-coming creators:
"11.01.2017 20:55:32" adweek.com Facebook Corrects Bug That Caused Messenger to Drain Batteries Facebook vice president of messaging products David Marcus announced in a response to a tweet that a bug causing the Android application to drain devices' batteries has been resolved. Facebook fixed a bug that had been causing the Android version of Messenger to drain devices' batteries:
"11.01.2017 20:38:48" adweek.it WhatsApp Adds GIF Search, Triples Image Sharing Limit WhatsApp quietly introduced two new features: the ability to search for GIF files and to share more images. WhatsApp quietly added GIF search and upped the number of image files that can be shared at one time to 30 from 10:
"11.01.2017 19:44:21" adweek.it Twitter Dashboard to Shutter Feb. 3 Twitter is pulling the plug on Twitter Dashboard, the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard, R.I.P.:
"11.01.2017 18:55:12" adweek.com Facebook Journalism Project: A Complete Guide Facebook's efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday's introduction of the Facebook Journalism Project. Everything you need to know about Facebook Journalism Project (and it's a lot!):
"11.01.2017 17:14:31" adweek.com King Launches Bubble Witch 3 Saga on Mobile, Facebook The bubble shooter challenges players to help Stella the Witch break a curse that has been placed on Wilbur, a cat with the power of dark magic. Bubble, bubble, toil and trouble ...
"11.01.2017 16:29:07" adweek.com Full-Screen Ads Coming to Instagram Stories; Insights, Too Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. Instagram Stories now has 150 million daily active users, and those users will soon start seeing immersive, full-screen ads:
"11.01.2017 15:50:06" adweek.it Facebook Extends Dynamic Ads Targeting to Users' Web Activity Facebook extended the targeting capabilities of its dynamic ads to users' web activity. Brands using Facebook dynamic ads have a new targeting option to play with:
"11.01.2017 15:24:51" adweek.com Snapchat Testing Deep Linking, Web Auto-Fill for Ads Snapchat is testing two new features for advertisers: deep linking and web auto-fill. Snapchat is testing two new features for ads: deep linking and web auto-fill ...
"11.01.2017 14:33:42" adweek.com It's Time to Rethink the Algorithm But for all of the benefits logic-driven services bestow on us, there is also a dark side. When there is a disconnect between the intentions of their creator and the recipient, when algorithms go awry, they can have disastrous consequences. Experts Exchange COO Gene Richardson on why algorithms alone should not dictate user experience:
"10.01.2017 19:05:11" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18 Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two NFL clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Unmetric analyzes NFL teams' performance during weeks 16 and 17 of the regular season and the first weekend of the postseason:
"10.01.2017 18:06:40" adweek.it Snap Inc. Sets International Headquarters in London Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Look kids ... Big Ben ... Parliament ... Snapbot?
"10.01.2017 17:18:42" adweek.it Covet Fashion Adds Diverse New Models to Outfit Creation Platform The app's latest update adds 50 new models to the game, which were designed to "embrace all forms of beauty." Coveting diversity ...
"10.01.2017 16:13:38" adweek.com Clemson's National Championship-Winning Touchdown Rocks Twitter Clemson University defeated the University of Alabama Monday night to win college football's National Championship, and not surprisingly, the game-winning touchdown was the biggest moment on Twitter. Twitter came alive during college football's National Championship game Monday night:
"10.01.2017 15:10:07" adweek.it 7 Ways to Effectively Brand and Advertise Your Online Course Selling online courses has become a profitable endeavor for many businesses, but success isn't easy. Larry Alton shares seven tips for effectively marketing your online courses:
"09.01.2017 22:09:40" adweek.it Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. 2. The 74th Annual Golden Globe Awards topped the Nielsen Social Content Ratings TV series and specials list for the week:
"09.01.2017 21:12:24" adweek.it 2016 Social Media Highlights (Infographic) 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry's 2016 accomplishments fresh in people's minds. What was the most important development in the social media sector in 2016?
"09.01.2017 20:16:54" adweek.com Tom Brady Huddles Up With Instagram New England Patriots quarterback Tom Brady spent some of his free time during his club's NFL postseason bye week joining Instagram. Tom Brady had a bye week from the NFL playoffs, so he joined Instagram:
"09.01.2017 19:08:48" adweek.com NBA Game Livestreamed via Facebook Live, But Only in India An NBA game was livestreamed via Facebook Live for the first time ever Sunday night, but only for users in India. An NBA game was livestreamed via Facebook Live for the first time ever, but only in India. Here's why:
"09.01.2017 18:26:21" adweek.com Facebook to Test Mid-Roll Video Ads in Publishers' Video Posts (Report) The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren't going to like it. How will Facebook users react to mid-roll video ads?
"09.01.2017 17:39:13" adweek.com NBC News Digital Launches Updated Today App on iOS The app allows users to browse "moments" from each day's news and the Today show in a feature called The Digest. A new Today app for iOS:
"09.01.2017 16:58:22" adweek.it WhatsApp: 63 Billion Messages on New Year's Eve New Year's Eve was the “biggest messaging day ever” for WhatsApp. New Year's Eve was a record-setting day for WhatsApp:
"09.01.2017 16:04:20" adweek.com 74th Annual Golden Globe Awards: Meryl Streep, La La Land Rule Facebook, Twitter Meryl Streep's acceptance speech after being presented with the Cecil B. DeMille Award was the most-talked-about moment on Facebook and Twitter during the 74th Annual Golden Globe Awards Sunday night. Meryl Streep and La La Land ruled Facebook and Twitter Sunday night:
"09.01.2017 14:24:56" adweek.it Why B2B Advertisers Need Facebook Most B2B advertisers will look at LinkedIn first, but guess what? For most B2B advertisers, we're finding that Facebook generates exponentially more leads at a more efficient rate. LinkedIn may be the first social network to come to mind for business-to-business marketers, but they would be foolish to ignore Facebook, according to Sanjay Teckchandani and Michael LaMonte of Elite SEM:
"06.01.2017 20:12:38" adweek.it How Instagram Users Shop for Tech Products With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6 times more accounts:
"06.01.2017 19:10:47" adweek.com 10 Trends Driving Visual Content Marketing in 2017 (Infographic) A recent survey reveals how marketers are using visual media and the challenges they face. It's all about visual marketing:
"06.01.2017 18:22:26" adweek.com Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown. Facebook turned to a TV journalism veteran as head of its news partnerships team:
"06.01.2017 18:03:52" adweek.com Airbnb Dives Into Live 360 Video on Twitter, Periscope Airbnb became one of the first brands to take advantage of live 360 video on Twitter and Periscope, which debuted last week. Airbnb goes live 360 on Twitter, Periscope:
"06.01.2017 17:10:57" adweek.com Apple: Jan. 1, 2017, Was iTunes App Store's Biggest Day Ever Jan. 1, 2017, was the App Store's best single day ever, reaching nearly $240 million in consumer purchases. Happy New Year!
"06.01.2017 16:01:20" adweek.com Twitter Adds Checkmarks for Verified Accounts to Timeline Twitter users no longer have to access other users' profiles to determine whether or not their accounts are verified. It's now easier for Twitter users to tell whether accounts they are following are verified:
"06.01.2017 15:06:33" adweek.com Adaptly Execs Share Their 2017 Predictions With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. What will the new year bring? Adaptly top brass share their thoughts:
"05.01.2017 22:37:33" adweek.it Instagram Adds Wide Color Capture, Display for iPhone 7, iPhone 7 Plus Instagram users with the iPhone 7 or iPhone 7 Plus now have access to wide color capture and display. Wide color capture and display are now available throughout the Instagram app for iPhone 7 and iPhone 7 Plus users:
"05.01.2017 17:47:23" adweek.com Fore! Twitter to Livestream Early Round PGA Tour Tournament Play Early round action from PGA Tour tournaments will be livestreamed exclusively on Twitter as part of a partnership between the golf organization and the social network. Twitter tees up PGA Tour livestreams:
"05.01.2017 17:03:22" adweek.com Capcom Launches Mega Man 1-6 on Mobile In each game, players will need to help Mega Man defeat enemies in order to save the day. Throwbacks:
"05.01.2017 15:48:56" adweek.com Vine Out, Vine Camera In Jan. 17 Apps | Twitter Vine Out, Vine Camera In Jan. 17 By David Cohen on Jan. 5, 2017 - 10:45 AMComment Twitter announced in October that it was scrapping stand-alone video application Vine, and it said last month that it would be replaced by pared-down app Vine Vine will officially disappear Jan. 17:
"05.01.2017 14:32:03" adweek.com Legal Issues and the Role of Social Media Let your posts on social media reflect what you say in court, or simply go silent on social media when you're involved in a court case. Involved in court proceedings? Keep an eye on your social media posts, so they don't come back to bite you:
"04.01.2017 20:40:02" adweek.it Facebook Live Sets Records on New Year's Eve Facebook announced that use of its Facebook Live livestreaming feature reached record levels on New Year's Eve. It was a record-setting New Year's Eve for Facebook Live:
"04.01.2017 19:34:41" adweek.com The Future of Digital Media: More Video, Smaller Screens (Report) Internet users consume more video than ever on an average of two or more devices. Valnet eyes the future for content marketing:
"04.01.2017 18:34:43" adweek.it Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark's New Year's Rockin' Eve Rules Dick Clark's New Year's Rockin' Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. 26. ABC didn't drop the ball on New Year's Eve:
"04.01.2017 17:52:36" adweek.com Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report) Worldwide in-app revenue for the Christmas holiday in 2016 was up "significantly" year-over-year. It was a festive holiday season for app developers:
"04.01.2017 16:46:02" adweek.it Facebook Extends Auto-Captioning to Videos From Pages Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. Facebook page admins: Are you seeing the option of adding auto-captioning to videos on your pages?
"04.01.2017 15:12:00" adweek.com Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1 Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. Facebook's fourth-quarter and full-year-2016 earnings call is set for after market close Wednesday, Feb. 1:
"04.01.2017 14:26:31" adweek.com Pushing the Limits of Advertising With Paid Social, Mobile and Video The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights--which make all of your marketing smarter. SocialCode CMO Max Kalehoff on smarter marketing via paid social, mobile and video platforms:
"03.01.2017 22:23:55" adweek.it Twitter to Livestream Red Carpet at 74th Annual Golden Globe Awards The 74th Annual Golden Globe Awards will be handed out Jan. 8, and all of the red carpet action will be livestreamed on Twitter that evening. Ready for Sunday Night's Golden Globes?
"03.01.2017 19:23:04" adweek.com WhatsApp Ceases Support for Older Operating Systems WhatsApp users on devices with older operating systems were on the receiving end of a New Year's Eve surprise. WhatsApp announced last February that it was discontinuing support for some older operating systems, and that became a reality on New Year's Eve:
"03.01.2017 18:06:31" adweek.com SimCity BuildIt Updated With Mayor's Club Social Feature With this update, players who have reached at least level 18 can access the new Mayor's Club House near the Cargo Ship Dock in their towns. SimCity BuildIt opens the doors to the Mayor's Club:
"03.01.2017 17:03:29" adweek.it Twitter Managing Director for China Kathy Chen Out After Eight Months It seems these days that eight months in Twitter's executive ranks makes one a grizzled veteran. Gone in eight months ...
"03.01.2017 16:05:36" adweek.com CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide Attending CES can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable teamed up on a solution to combat the confusion. Twitter sets up shop in Vegas:
"03.01.2017 14:13:21" adweek.com 3 Ways to Spark Successful Relationships With Micro-Influencers The real sweet spot for an influencer's follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives results. Markerly co-founder and CEO Sarah Ware believes 2017 will be the year of the micro-influencer:
"02.01.2017 23:28:56" adweek.it How to Increase Social Data Value: Add Context Over Time By nature, social posts may seem fleeting. When sentiments expressed on social channels are analyzed over the course of weeks, months or even years, patterns emerge that can improve marketing campaigns in the future. Historical data can be key when analyzed with the proper context, according to Crimson Hexagon senior vp of global sales and marketing John Donnelly III:
"02.01.2017 17:26:44" adweek.com Social Media Is Finally Growing Up Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. "Believable data" is key for social networks, according to MVPindex co-founder and CMO Kyle Nelson:
"30.12.2016 22:20:24" Timeline Photos A report from SUMO Heavy Industries showed that consumers are uncertain of the validity of social commerce transactions. Learn more here: http://adweek.it/2hUaw9G
"30.12.2016 17:48:53" Timeline Photos Niantic launched a new holiday event in Pokémon GO. Learn more here: http://adweek.it/2hU5ytK
"30.12.2016 16:33:33" adweek.it Top 10 SocialTimes Posts of 2016 Everyone else is doing it, so why shouldn't we? Here are the top 10 posts on SocialTimes in 2016, in terms of page views: SocialTimes' top 10 posts of 2016:
"30.12.2016 15:08:01" adweek.com Analytics and Data Will Change Social Media in 2017 I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers like yourselves. The key to taking advantage of this will be in the tools. 2017 will be all about analytics and data, according to Socialbakers CEO Robert Lang:
"30.12.2016 14:36:49" adweek.com All the Feels: How Brands Use Holiday Video Campaigns Coca-Cola's polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell's snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year. Holiday video campaigns done right:
"29.12.2016 21:01:21" adweek.com Jack Dorsey to Users: What Do You Want From Twitter in 2017? Co-founder and CEO Jack Dorsey wants to know what Twitter users would like to see from the social network in 2017. Talk to @Jack ...
"29.12.2016 18:52:33" adweek.com Instagram in 2016 (Infographic) Instagram had a big year in 2016, and Robert Katai, visual marketer and brand evangelist for online banner creator Bannersnack, summed it up in infographic form. Bannersnack's Robert Katai looks at Instagram's 2016, in infographic form:
"29.12.2016 16:05:13" adweek.com Facebook's Favorite Hacks of 2016 Did any of your favorite new Facebook features originate from one of the social network's 2016 hackathons?
"29.12.2016 15:43:24" adweek.com Periscope Introduces Support for Live 360 Video The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. 360-degree live videos come to Periscope:
"29.12.2016 15:10:36" adweek.com What to Look for in 2017: Mobile, Video, AI Predicting is a notoriously foolish undertaking, but here's an easy call: That mobile device you're reading this on (or is at least within arm's length right now) will be the center of the media universe. Cheetah Mobile director of global marketing and communications Josh Ong looks at the year ahead:
"29.12.2016 15:03:21" adweek.it 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017 As Spectacles become more widely available in 2017, here are five ways that I predict they will shape influencer marketing: Snapchat Spectacles and influencer marketing:
"28.12.2016 20:04:36" adweek.com Twitter Rings In the New Year With Stickers, Fireworks Emoji Twitter is letting its users say farewell to 2016 and welcome 2017 with stickers and a hashtag-triggered emoji. Happy New Year from Twitter:
"28.12.2016 19:33:46" adweek.com Snapchat Testing Prisma Integration? Is Snapchat testing the integration of effects from Prisma? Prisma effects in Snapchat?
"28.12.2016 18:47:10" adweek.com 10 Digital Media and Marketing Predictions for 2017 We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here's what they had to say: What will the new year bring?
"28.12.2016 16:07:48" adweek.com Klei Entertainment Launches Don't Starve: Shipwrecked on iOS The game is an expansion of the original Don't Starve, and it challenges users to help Wilson survive on a tropical archipelago. Don't Starve: Shipwrecked comes to iOS:
"28.12.2016 16:07:05" adweek.com Klei Entertainment Launches Don't Starve: Shipwrecked on iOS The game is an expansion of the original Don't Starve, and it challenges users to help Wilson survive on a tropical archipelago. Shipwrecked!
"28.12.2016 15:10:41" adweek.com Are Selfies and Businesses a Social Media Match Made in Heaven? Selfies are the new norm and will continue their strong trending on social media. Businesses that want to reach a larger audience need to tap into this evolving technology. Selfies are fun, but they can be an effective tool for businesses, as well, explains Effective Inbound Marketing's James Jorner:
"28.12.2016 14:42:45" adweek.com While We're Going After Fake News, How About Ad Scams, Too? There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook's News Feed. While we're focused on this controversy, we should take a look at scam ads, as well. GlassView vp of accounts for Europe, the Middle East and Africa Jon Brotherhood points out that scam ads on Facebook and other social networks are a big issue, as well:
"27.12.2016 18:03:09" adweek.com Flurry: iOS Devices Led Activations Over Christmas Holiday Flurry Analytics released data analyzing device and app activation throughout the week leading up to Christmas and the start of Hanukkah. Tis the season to be jolly ... for Apple:
"27.12.2016 17:03:44" adweek.com Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report) Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Snapchat parent Snap Inc. snapped up another company:
"27.12.2016 16:16:30" adweek.com Videos: You've Got to Know When to Host 'Em, Know When to Post 'Em Facebook and other social platforms are great, but they shouldn't be relied upon as the primary source of truth to inform future video decisions (which are coming as the format continues to surge). Can marketers trust video analytics from Facebook and other social networks, and should they?
"27.12.2016 15:10:00" adweek.com Many Marketers Are Still Unfamiliar With Mobile (Report) Despite huge stores of data, some marketers have trouble personalizing campaigns, and messages still seem to be totally misaligned with consumer desires. Despite mobile's surge, some marketers are still struggling to adapt, according to Opera Mediaworks:
"27.12.2016 14:33:51" adweek.com 7 Apps You Need as a Social Media Consultant To be efficient as a social media consultant, you need the right applications that encompass every aspect of your social media activity and business Social media consultants should check out these seven apps, according to Harald Merckel:
"27.12.2016 14:28:23" adweek.it How Ad Testing Can Combat Facebook's Slow Ad Growth Facebook's new ad load policy makes an even more compelling case for an ongoing commitment to testing. Testing, testing ...
"27.12.2016 14:22:49" adweek.com How the Social Media Dumpster Fire Hijacked the Election Say what you will about this dumpster fire, the election was a stunning triumph of influencer marketing and social media amplification. Businesses, are you paying attention? Welcome to the post-truth "Idiocracy" ...
"23.12.2016 22:34:21" adweek.com Santa's Helper: Snapchat's Entry Into Native Games? After dabbling with games created by advertisers, Snapchat rang in the Christmas season with a native game of its own. Native games on Snapchat?
"23.12.2016 18:18:17" adweek.com Facebook Removes Maps From Nearby Friends Feature Facebook's Nearby Friends feature is providing less specific information these days. What are your thoughts on the changes to Facebook's Nearby Friends feature?
"23.12.2016 17:09:41" adweek.com Pokemon Go Comes to Apple Watch The Apple Watch version of Pokemon Go allows users to receive notifications about nearby Pokemon, collect items from PokeStops and more. On the go with Pokemon Go ...
"23.12.2016 16:23:03" adweek.com Twitter Resolves Video Ad Campaign Reporting Bug Campaign analytics bugs are not exclusive to Facebook, as some Twitter advertisers recently found out. It's Twitter's turn for ad campaign reporting issues:
"23.12.2016 15:17:25" adweek.com #DistractedDriving: How Social Media Habits Are Making Roads More Dangerous One of the many negative effects of social media is that this around-the-clock obsession is leading to a growing culture of bad driving habits, including those that could lead to injury or death. A look at how social media distracts drivers, from automotive journalist Matt Keegan:
"23.12.2016 14:29:23" adweek.com Success Stories From Twitter's Front Lines Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services--each making the most of Twitter. SocialCode CMO Max Kalehoff shares some Twitter success stories:
"22.12.2016 20:21:30" adweek.it How You Can Use Genuine Product Reviews to Market Your Business If there's one thing that consistently leads to higher sales figures, it's social proof. And customer reviews and testimonials are among the most effective social proof techniques available. Don't just collect reviews ... use them:
"22.12.2016 19:37:12" adweek.com Happy Holidays From Twitter, Periscope Twitter and Periscope are feeling the holiday spirit. Say it with stickers ...
"22.12.2016 18:04:53" adweek.it Facebook Live Updates for Facebook Mentions Facebook Live started out as a feature of the Facebook Mentions app for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Facebook Mentions users: What do you think of these Facebook Live updates?
"22.12.2016 17:11:15" adweek.it Rovio Launches Angry Birds Blast on Mobile The puzzle game challenges users to save the Angry Birds, who have been trapped inside balloons. Angry Birds Blast explodes its way onto iOS, Android:
"22.12.2016 16:24:20" adweek.com 3 Ways to Turn Your Customers Into an Effective Marketing Channel Incentivized tweets are an effective way to get word-of-mouth recommendations out to thousands of people. If you're willing to give a little, you'll get a lot in return. Consider incentivized tweets:
"22.12.2016 15:41:53" adweek.com Snapchat Inks Original Series Deal With Disney-ABC Television Group Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. Snapchat accepted this rose ...
"22.12.2016 15:00:52" adweek.it Top 11 Influencer-Recommended Books in Facebook's #ReadToLead Campaign (Infographic) Looking to buy someone a book for the holidays? Facebook's #ReadToLead campaign may be able to help. Reading is fundamental ...
"21.12.2016 22:17:18" adweek.it Facebook: 59,229 Government Requests for Account Data in First Half of 2016 Government requests for Facebook account data were up 27 percent in the first half of 2016 compared with the second half of 2015, according to the social network's latest Global Government Requests Report. Facebook released its Global Government Requests Report for the first half of 2016:
"21.12.2016 21:34:03" adweek.com Facebook, 17 Universities Announce Sponsored Academic Research Agreement Facebook is turning to 17 universities to help it speed up technology projects. Facebook teamed up with 17 universities to announce the Sponsored Academic Research Agreement:
"21.12.2016 20:36:04" adweek.com Facebook Reveals Its 2016 Games of the Year Gardenscapes – New Acres from Playrix was named Facebook's 2016 Game of the Year. Gardenscapes - New Acres from Playrix was named Facebook's 2016 Game of the Year:
"21.12.2016 20:06:31" adweek.com U.S. Consumers Spend 133 Minutes Daily Consuming Media on Mobile Apps (Report) Is social media a communication technology or a platform for content publishing and consumption? 133 minutes per day ...
"21.12.2016 19:10:40" adweek.com How to Use the Redesigned iOS Emojis to Engage With Women Brands looking to connect with women would be wise to consider including emojis. The new emoji recently introduced with Apple's iOS 10 provide a great opportunity for brands to connect with women, according to Mitchell president Sarah Clark:
"21.12.2016 18:42:14" adweek.it NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15 The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram. Unmetric analyzes weeks 13 through 15 of the NFL season on Facebook, Twitter and Instagram:
"21.12.2016 17:04:37" adweek.com Prisma Now Lets Users Browse Photos in a Location-Based Feed The photo-editing app now allows users to browse photos created by other users in a location-based feed. The latest update to photo-editing app Prisma includes the addition of a location-based feed:
"21.12.2016 16:12:38" adweek.com Twitter Settles In for College Football Playoff Earlier this month, the College Football Playoff Selection Committee revealed the matchups for its semifinal games New Year's Eve, and those teams shared their reactions on Twitter. Who will bring home the trophy?
"21.12.2016 15:06:08" adweek.com How Your Content Strategy Can Increase Your Social Footprint Sponsored content--which can take advertisers and publishers beyond just views and impressions to achieve more meaningful audience engagement--isn't a new concept, but it's clearly on the rise. It's time to devote more resources to your social content strategy, and Playbuzz vp of partnerships Noam Korin has some ideas:
"21.12.2016 14:42:29" adweek.com CTO Adam Messinger, VP of Product Josh McFarland Out at Twitter Twitter continued to hemorrhage top executives, with Tuesday bringing the departures of chief technology officer Adam Messinger and vice president of product Josh McFarland. The exodus continues ...
"20.12.2016 20:38:52" adweek.it Now Hear This: Facebook Debuts Live Audio A picture may be worth 1,000 words, but words are still worth something to Facebook. An audio-only option for livestreaming on Facebook:
"20.12.2016 20:03:26" adweek.com Facebook Adds Instant-Verification Component for Account Kit to Android SDK Facebook added an instant-verification component for its Account Kit to its software-development kit for Android. Facebook introduced a solution for developers to ensure that users can login to their apps even with spotty SMS access:
"20.12.2016 19:37:31" adweek.com Twitter Testing Push Notifications for Breaking News Events Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. Have you seen push notifications for breaking news events on Twitter?
"20.12.2016 19:07:00" adweek.it EC Sends Statement of Objections to Facebook Over WhatsApp Acquisition The European Commission is taking another look at Facebook's October 2014 acquisition of WhatsApp. The European Commission is probing whether Facebook and WhatsApp were honest in 2014, when they said they couldn't access each other's user information:
"20.12.2016 18:39:51" adweek.com Instagram Adds Contextual Stickers, Holiday Stickers, More Instagram released a host of updates Tuesday: contextual stickers, holiday-themed stickers, multiple text fields, hands-free mode for videos and the ability to save Instagram Stories. Instagram released several updates Tuesday: contextual stickers, holiday stickers, multiple text fields, hands-free video and saving Stories ...
"20.12.2016 17:07:45" adweek.com Snap Inc. Takes Flite (Report) Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. An ad-tech acqui-hire by Snapchat's parent company?
"20.12.2016 16:49:04" adweek.it Twitter Tweet Search Results Now Displayed By Relevance Instead of Chronologically Twitter quietly tweaked its tweet search results to display in order of relevance, rather than in reverse chronological order. Twitter changes the way it displays its tweet search results. What do you think?
"20.12.2016 16:24:50" adweek.com G5 Entertainment Celebrates Christmas With Mobile Game Updates G5 Entertainment launched holiday-themed content updates in many of its mobile games. Happy Holidays from G5:
"20.12.2016 15:48:37" adweek.it Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. Facebook users: Have you started seeing these messages atop your News Feeds yet?
"20.12.2016 15:10:10" adweek.com Expanding the Encore: How Social Media Allows Performances to Last Forever With the rise of social media, the lifespan of concerts now extends far beyond the final set. Fans.com COO Jesse Mann explains how concerts never end thanks to social media:
"20.12.2016 14:59:53" adweek.it Livestreaming vs. Live Broadcasting: A Necessary Introduction Live broadcasting is the flip side of livestreaming. It's active compared to the utility and passive types of livestreaming. What makes it a live broadcast, and what makes it a livestream? Live.me head of marketing and partnerships Khudor Annous has the answers:
"19.12.2016 22:35:12" adweek.com Nielsen Social Content Ratings, Week of Dec. 12: The Voice, NFL Prevail NBC reality competition show The Voice once again topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. 12. New week, same Nielsen Social Content Ratings results ... the Dallas Cowboys and The Voice dominated Facebook and Twitter:
"19.12.2016 21:53:30" adweek.it Facebook Adds Background Colors for Text-Only Status Updates Your Facebook News Feed may soon be a lot more colorful. Facebook users will soon be able to add background colors to their text-only status updates (Android users can do it now):
"19.12.2016 20:34:35" adweek.it Group Video Chats Come to Facebook Messenger Facebook introduced group video chats for Messenger on Android, iOS and via Messenger.com on desktop. The latest addition to Facebook Messenger? Group video chats:
"19.12.2016 20:05:37" adweek.com Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge How much progress has Facebook co-founder and CEO Mark Zuckerberg made in fulfilling his New Year's resolution for 2016? Mark Zuckerberg's 2016 personal challenge was to use artificial intelligence to help create a personal digital assistant. How did he do?
"19.12.2016 19:54:16" adweek.com 53% of Women Made Purchases Due to Influencer Posts (Survey) No surprise here: Consistency and authenticity are crucial to the influencer economy. A survey by Bloglovin found that 53 percent of women made purchases as a result of viewing posts by influencers:
"19.12.2016 18:13:40" adweek.com Facebook 2016 Open-Source Year in Review (Infographic) Facebook | Infographics Facebook 2016 Open-Source Year in Review (Infographic) By David Cohen on Dec. 19, 2016 - 1:00 PMComment Facebook launched 77 new open-source projects in 2016, yielding 60,000 commits and bringing its total to nearly 400 projects Facebook launched 77 new open-source projects over the course of 2016:
"19.12.2016 17:44:26" adweek.com Nexon Korea Launches Pinpop VEGAS: Extreme Pinball on Mobile The pinball game allows users to complete single-player story levels, as well as to compete against other players in two player duels. Pinpop VEGAS: Extreme Pinball is now available for iOS and Android:
"19.12.2016 16:25:05" adweek.com Instagram's Jim Squires Shares 7 Predictions for SMBs in 2017 Instagram director of market operations Jim Squires shared seven 2017 predictions for small and midsized businesses with SocialTimes. What does 2017 hold for small and midsized businesses? instagram director of market operations Jim Squires has seven predictions:
"19.12.2016 15:15:35" adweek.com As Social Platforms Rapidly Evolve Into Media Companies, What Does This Mean for Brands? The next time you ride the bus or step into a coffee shop, look around and count how many people are reading a newspaper. Perhaps a handful? Now look around for cell phones and you'll see it's no secret that people are glued to their smartphone screens. Sysomos chief product officer Erica Jenkins on how publishers should handle the evolution of social platforms into media companies:
"19.12.2016 14:51:38" adweek.com The Hidden Mass Audience: Why Community Is Bigger Than You Think Remember online communities? 15 years ago, it was the future of communication. Back in the day, Usenet newsgroups, IRC chat rooms and bulletin-board forums ruled. Experts Exchange head of sales, market development and strategic partnerships Kristin Mehiel on the opportunities provided by online communities:
"16.12.2016 22:53:31" adweek.it Oculus Gear VR Gets Social: Parties, Voice Calls, Rooms Oculus VR introduced a host of social features for Gear VR users, which it originally announced at its Oculus Connect 3 event in October. Oculus VR announces social features for Gear VR:
"16.12.2016 22:08:08" adweek.it More Metrics Issues for Facebook; Instant Articles and comScore This Time Facebook announced yet another metrics issue, this one involving Instant Articles and comScore. The latest metrics issue uncovered by Facebook involves Instant Articles and comScore:
"16.12.2016 21:54:10" adweek.com Instagram Makes Minor Changes to Design of Brand Posts, Sponsored Posts Instagram announced a slight tweak in the appearance of posts from brands and sponsored posts. Notice anything different about sponsored posts or organic posts from brands on Instagram?
"16.12.2016 20:53:36" adweek.it Vine to Be Replaced By 'Pared-Down' Vine Camera App Goodbye, Vine: Hello, Vine Camera. What's next for Vine users?
"16.12.2016 20:26:21" adweek.com YouTube Cleaning Up Custom URLs YouTube announced that it is cleaning up the system by which users request custom URLs. Update on YouTube custom URLs:
"16.12.2016 19:14:46" adweek.com Twitter Testing Mobile App Design With No Retweet Button Twitter without a retweet button? It's actually being tested. No retweet button?
"16.12.2016 18:40:03" adweek.com Snapchat Rings In the Holidays With Custom Geofilters There's nothing like Snapchat filters for the holidays. Happy Holidays, from Snapchat:
"16.12.2016 18:08:23" adweek.it Marketers Are Uncertain But Embracing Mobile Location Data (Report) Data quality, vendor differentiation and transparency are the three major challenges for marketers when it comes to mobile. Why marketers are starting to embrace mobile location data, and what's holding them back ...
"16.12.2016 16:44:08" adweek.it EA Mobile Celebrates Fifth Anniversary of The Sims FreePlay (Infographic) The Sims FreePlay turned five years old this week, and to celebrate the occasion, EA Mobile released an infographic containing stats from the lifestyle simulation game. Five years of The Sims FreePlay:
"16.12.2016 16:27:59" adweek.it 10 Social Media Trends Giving Brands New Ways to Engage in 2017 Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach--and interact with--new and existing customers. What will be hot in social media in 2017? Wire Stone strategist Nicole Teeters shares her thoughts:
"16.12.2016 14:35:05" adweek.com The Top 6 Ways to Grow Your App If there is anything hindering app growth currently, it's not chat bots and it's not voice bots: It's how complicated and misunderstood app growth, product and marketing is. Grow, grow, grow your app ...
"15.12.2016 19:44:31" adweek.it Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes. Facebook enlists help in its battle vs. fake news:
"15.12.2016 19:05:31" adweek.it Nintendo Launches Super Mario Run on Mobile The game challenges users to help Mario rescue Peach and rebuild the Mushroom Kingdom after it's destroyed by Bowser. Super Mario Run runs to iOS:
"15.12.2016 17:45:10" adweek.it Facebook Messenger Gets Native Camera, 'Superpowers' Facebook vice president of messaging products David Marcus announced the official launch of a native camera for Messenger with a plethora of extra effects. Facebook Messenger becomes more visual:
"15.12.2016 16:08:42" adweek.com Apps Are Dead: It's All About Channels in 2017 Talk about app retention and usage seems to be the new black as we race into 2017. Lucktastic co-founder Alex Betancur on what app developers must do to survive:
"15.12.2016 15:20:43" adweek.it Instagram Tops 600 Million Monthly Active Users Just six months after reaching 500 million monthly active users, Instagram has topped the 600 million mark. 600 million and counting ...
"15.12.2016 14:24:56" adweek.com 4 Tips for Building a Social Media Conversion Strategy While social now accounts for more traffic than search, how does it fare when it comes to conversions? Not well, apparently. It's all about conversions, and HostingFacts Reviews founder and CEO John Stevens shares four ways to get them:
"14.12.2016 20:49:19" adweek.com Facebook in Talks for Exclusive Video Content (Report) In what seemed to be an increasingly inevitable move, Facebook is in discussions to license exclusive video content. This was inevitable ...
"14.12.2016 19:45:56" adweek.com What Can We Expect for Influencer Marketing in 2017? 2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. What will 2017 hold for influencer marketing? Collective Bias senior vp of marketing and content Holly Pavlika shares her thoughts:
"14.12.2016 19:06:10" adweek.com The Holidays Come to Plants vs. Zombies 2, Plants vs. Zombies Heroes EA Mobile launched holiday-themed content updates in both Plants vs. Zombies 2 and Plants vs. Zombies Heroes. It's holiday season for the plants and zombies, too ...
"14.12.2016 18:42:45" adweek.com The Strategic Evolution of CMOs (Infographic) The role of the CMO is becoming more strategic and focused on business outcomes. From the viewpoint of the CMO:
"14.12.2016 17:58:17" adweek.com Instagram Users Can Finally Save Posts Instagram finally added the ability to save posts to its iOS and Android applications. What took so long?
"14.12.2016 16:38:28" adweek.com Twitter Adds Live Video to iOS, Android Apps Twitter announced Wednesday that users of its iOS and Android applications can now create and tweet Periscope-powered live videos directly via their apps. Twitter rolled out the ability to go live directly via its iOS and Android apps:
"14.12.2016 16:13:08" adweek.it 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget When you find that Facebook ad that works, you want to run with it, but creative fatigue can stop you in your tracks. Thunder CEO Victor Wong on how creative fatigue can kill your Facebook ad campaigns and seven ways to avoid this:
"13.12.2016 22:10:52" adweek.it Oculus VR CEO Brendan Iribe Steps Down; Will Lead PC VR Group Oculus VR CEO Brendan Iribe announced that he will relinquish the top job but stay on to lead the Facebook-owned virtual reality company's PC VR group. Actual change atop Facebook's virtual reality unit:
"13.12.2016 21:37:27" adweek.com Pinterest Unveils 100 Ideas to Try in 2017 Pinterest is all about sharing ideas, and Tuesday, the social network shared its 100 top ideas to try in 2017. Ideas ... lot of ideas ...
"13.12.2016 17:32:03" adweek.com Yelp Launches Cash Back Rewards Program Yelp launched a Cash Back rewards program, which allows consumers to receive up to 10 percent cash back on their purchases at participating businesses across the U.S. Money back from Yelp?
"13.12.2016 16:43:16" adweek.com Events From Facebook Launches for Android Facebook launched stand-alone application Events From Facebook on iOS in October, and an Android version was released this week. Events From Facebook debuted on iOS in October, and the stand-alone app is now available for Android users:
"13.12.2016 16:05:16" adweek.it Doors Open to Facebook Parents Portal Facebook Tuesday announced the launch of the Facebook Parents Portal, a collection of resources for parents. Facebook announced the launch of the Facebook Parents Portal, a set of resources for parents, available in more than 55 languages:
"13.12.2016 15:42:39" adweek.com Snapchat Adds Group Chat, Two New Creative Tools Snapchat announced three new features Tuesday: Groups, Scissors and Paintbrush. Group chat on Snapchat:
"13.12.2016 15:14:04" adweek.it Can Technology Predict the Next Social Media Superstar? The application of machine learning to the metrics of their fame is generally unchartered. It is really the first time that we may actually be able to predict not only fame, but degrees of fame, as well as the road to ascension. Can machine learning help predict the success of social influencers? Veri CEO Jon Bucci thinks so ...
"13.12.2016 14:33:18" adweek.com The Challenges of Using Facebook's Canvas Canvas is not without its challenges. The biggest pain point I've experienced is simply explaining it to other stakeholders—namely, the creative team/agency actually concepting and creating the unit and the client that needs to buy in and approve it. IMM paid social expert Jacki Masson on the challenges of Facebook Canvas:
"12.12.2016 21:58:22" adweek.it Facebook Moments Comes to Desktop (Sort of) Facebook is bringing a slimmed-down version of its Moments application to desktop. Desktop Moments from Facebook? Well ...
"12.12.2016 21:28:54" adweek.com Instagram Begins Rolling Out Live Video in U.S. The live video feature for Instagram Stories that was announced last month is on its way, starting with users in the U.S. Instagram announced last month that it would launch live video, and that launch begins this week in the U.S.:
"12.12.2016 20:13:59" adweek.it LinkedIn Names Top Influencers of 2016 Allianz chief economic advisor Mohamed El-Erian was named LinkedIn's top influencer of 2016. Do you follow any of LinkedIn's Top Influencers of 2016?
"12.12.2016 19:36:36" adweek.com Pokemon Go Adds Togepi, Pichu, Holiday Pikachu and More Niantic announced the first addition of more Pokemon to Pokemon Go. More Pokemon ...
"12.12.2016 19:02:27" adweek.com Facebook Seeking Head of News Partnerships With 20+ Years' Experience Facebook may be looking to take on its fake news problem with a real person. Got 20 years or more of news experience? Facebook may be looking for you:
"12.12.2016 18:04:08" adweek.it Facebook Live + 360 Video = Live 360 There are Facebook Live livestreamed videos and 360 video 360-degree videos, and now, there is Live 360. What do you get when you combine Facebook Live with 360 video?
"12.12.2016 17:42:18" adweek.com Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) While mobile devices have become a core part of the digital retail experience, less than half of mobile shoppers have installed third party security apps. Despite the growth in Android malware, 64 percent of Trustlook survey participants had no third-party mobile security apps installed on their devices:
"12.12.2016 16:51:59" adweek.com Snapchat Inks Mitú for Discover Channel Snapchat is following up last week's partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. You're on Snapchat Discover? Mitú!
"12.12.2016 15:58:10" adweek.com Influencer Marketing Automation: Finding the Right Balance There is no one-service-fits-all option when it comes to influencer marketing. The key is finding the right balance between platform automation and human insights. Linqia chief evangelist and co-founder Maria Sipka compares self-service platforms and turnkey service providers for influencer marketing:
"12.12.2016 15:34:35" adweek.com How Social Media Is Changing Advertising–for Better and Worse As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive. Content commerce and social shopping have helped brands take advantage of social media while remaining authentic:
"09.12.2016 20:12:55" adweek.com YouTube Reveals Top Videos, Music Videos, Ads of 2016 YouTube revealed its year-end lists for 2016, which highlighted the top videos, music videos and ads on the video-sharing platform. YouTube's turn to look back at 2016 ...
"09.12.2016 19:52:58" adweek.com NASA Images, Videos, GIFs Land on Pinterest, Giphy The final frontier? NASA shared a plethora of images and videos on its Pinterest and Giphy accounts. NASA's newest mission: images, videos and GIFs for Pinterest and Giphy ...
"09.12.2016 19:49:03" adweek.com Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar Facebook appears to be testing a Snapchat Discover-like navigation bar for Facebook Live videos. This Facebook Live navigation bar looks familiar ...
"09.12.2016 18:43:17" adweek.com Mobile Game Roundup: Rocky, Spin to Fit and More Here's a look at some of the new mobile games that were released this week. This week's new mobile game releases ...
"09.12.2016 18:11:33" adweek.com How and Why Referral Marketing Works (Infographic) The biggest contributing factor in the success of referral marketing is the desire to share. An infographic from Referral SaaSqutch examines referral marketing:
"09.12.2016 17:48:00" adweek.it Facebook Announces More Metrics Fixes Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Facebook announced changes to three non-billable metrics: estimated reach, Reactions on Facebook Live videos and like/share buttons:
"09.12.2016 16:15:43" adweek.com 1 Billion Reasons Why Snapchat's Brand Filters Are Shaping the Future of Marketing These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat. Vivoom founder and CEO Katherine Hays is a believer in Snapchat's brand filters:
"09.12.2016 15:40:37" adweek.com Pokemon Go Will Turn Starbucks Locations Into PokeStops, Gyms Niantic, The Pokemon Company and Starbucks partnered to transform real-world Starbucks locations into PokeStops and Gyms within Pokemon Go. Pokemon and latte?
"09.12.2016 15:36:58" adweek.com The Future of Digital Media: Visual Media and Niche Audiences (Report) Video is taking over digital media, and personalization may be contributing to the development of siloed audiences. Valnet examines content trends for 2017:
"08.12.2016 20:43:33" adweek.com Camera Effects: Facebook Users (in Some Countries) Can Create Custom Profile Picture Frames Facebook is allowing users in select countries to create custom profile picture frames that can be shared and used by other users, as well. Want to create your own Facebook custom profile picture frame? You can now, in some countries:
"08.12.2016 20:14:05" adweek.it Microsoft's Acquisition of LinkedIn Officially Closes Microsoft's acquisition of LinkedIn, which was initially announced in June, officially closed Thursday. It's official ...
"08.12.2016 19:39:44" adweek.com Facebook Tests Displaying Active Comment Threads Alongside Messages Facebook is testing an alternative to notifications for users who want to keep track of comment threads on posts. Comment threads from Facebook posts alongside messages (on desktop)? Facebook is testing it:
"08.12.2016 19:07:22" adweek.com Apple Reveals Best Games, Apps of 2016 Apple released its Best of 2016 lists, which highlighted the best games and apps available to download on the iTunes App Store. Which apps and games were Apple's Best of 2016?
"08.12.2016 18:24:26" adweek.com Zynga Launches Dawn of Titans on Mobile The strategy game allows each user to build a kingdom and create an army that will be led by large Titans. Dawn of Titans has arrived for mobile:
"08.12.2016 17:11:57" adweek.it Facebook in 2016: U.S. Presidential Election, Chewbacca Mom Rule The U.S. presidential election was the most-discussed topic on Facebook globally in 2016, while Candace Payne's Chewbacca Mom was the most-viewed Facebook Live video for the year. What do Donald Trump and Chewbacca Mom have in common?
"08.12.2016 15:39:31" adweek.com Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content Being shareable simply answers the question, “Can they share it?” Of course they can, but that doesn't necessarily mean that something is worth sharing. The real question that begs to asked is: Is it shareworthy? The difference between shareable and shareworthy:
"08.12.2016 15:36:22" adweek.it The Other Guys Launches Linda Brown Interactive Story on iOS The interactive story of romance and mystery follows an up-and-coming singer named Linda Brown on her trip to Rio de Janeiro to attend her friend's wedding. Are you down with Linda Brown?
"08.12.2016 15:30:32" adweek.it Facebook Adds Dynamic Ads for Mobile App Installs Facebook Thursday announced the launch of dynamic ads for mobile application installs. When Facebook dynamic ads meet mobile app install ads ...
"07.12.2016 20:56:23" adweek.it Facebook Testing 'Send a Wave' Feature Within Nearby Friends Poke + Nearby Friends = Send a Wave? The "Send a Wave" feature Facebook is testing in its Nearby Friends section is very Poke-like ...
"07.12.2016 20:09:34" adweek.com Pokemon Go Now Lets You Transfer Multiple Pokemon at Once Niantic released the latest update for Pokemon Go on iOS and Android. Simultaneous Pokemon transfers?
"07.12.2016 19:10:18" adweek.com Digital Media Buying Demystified (Infographic) An infographic from Forrester Research and SteelHouse examines the challenges in the media buying process and offers some potential solutions. An easier way to look at digital media buying, from Forrester Research and SteelHouse:
"07.12.2016 18:08:15" adweek.it Users Can Now Tweet Emoji to Google to Receive Local Search Results in Replies Twitter users can now tweet emoji to Google's official Twitter account to receive local search results in replies. If you tweet Google an emoji ...
"07.12.2016 17:51:48" adweek.com Turner Extends Snapchat Partnership, Takes Aim at Millennials When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat expand their partnership:
"07.12.2016 16:07:43" adweek.com Game Makers' Ad Strategy: Less TV, More Cross-Channel Targeting While game developers continue to spend big on TV ads, they need to recognize that traditional advertising channels are facing new forces of disruption. Most of today's gamers are juggling multiple devices. TV is still one of the answers for mobile game developers, but it's not the only answer, according to Matomy Media Group COO and CFO Sagi Niri:
"07.12.2016 15:11:47" adweek.com When It Comes to Facebook Posts, Size Matters It's clear that publishers looking to increase the organic reach of their Facebook posts should experiment with increasing the number of words in a post. Does the number of words in Facebook posts from publishers really matter? It most certainly does, according to Keywee co-founder and CEO Yaniv Makover:
"07.12.2016 14:22:04" adweek.it Glu Mobile Launches Nicki Minaj: The Empire on Mobile The lifestyle simulation game allows users to become hip-hop stars with the help of musician Nicki Minaj. Become a hip-hop star, with the help of Nicki Minaj:
"07.12.2016 13:14:40" adweek.com Brian Monahan Joins Pinterest as Head of Vertical Strategy Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Pinterest's latest hire is ...
"07.12.2016 13:11:24" adweek.it Facebook No. 1 in Tech, No. 2 Overall in Glassdoor's Best Places to Work in 2017 If you're looking for the tech sector's Best Place to Work in 2017 according to the Employees' Choice Awards from Glassdoor, look no further than Menlo Park, Calif. Facebook was the top tech company (No. 2 overall) on the Best Places to Work in 2017 list from Glassdoor:
"06.12.2016 20:48:18" adweek.it Pinterest Lets Users Know if Ideas Are 'Tried and True' Pinterest users: Have you ever looked at an idea Pin and wondered if anyone has actually tried what it is suggesting? Yeah, but has anyone actually TRIED this?
"06.12.2016 20:30:08" adweek.it Users Can Finally Touch the Oculus Touch The long-awaited Oculus Touch controller was released online and in stores Tuesday. The Oculus Touch controller is now available online and via some 500 retailers in five countries:
"06.12.2016 19:58:05" adweek.it LinkedIn Adds Personalized Conversation Starters to Messaging Pickup lines, LinkedIn-style: The professional network announced the launch Tuesday of personalized conversation starters within its messaging feature. Hi ,,, remember me?
"06.12.2016 19:24:03" adweek.it Facebook to Users: Does This Link's Title Use Misleading Language? Facebook is turning to its users for help in its efforts to curb fake news. Facebook News Feed surveys are back, this time aimed at fake news on the social network:
"06.12.2016 18:55:18" adweek.it The Sims FreePlay Receives Holiday 2016 Update EA Mobile launched a Holiday 2016 update in The Sims FreePlay, which brings a variety of new content to the lifestyle simulation game. The Sims FreePlay is ready for the holidays:
"06.12.2016 18:00:10" adweek.com Rio 2016 Tops Twitter in 2016 The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. What Twitter users talked about in 2016:
"06.12.2016 17:43:56" adweek.it Google Android App Now Splits Cards Into Feed, Upcoming Sections Google's cards present users with information such as sports scores, flight details, weather information and more. Google's Android app is now more organized:
"06.12.2016 17:05:16" adweek.it Instagram Rolls Out New User Safety Tools Instagram revealed three new safety tools Tuesday: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint at the intention of self-injury. New safety options for Instagram users:
"06.12.2016 16:32:26" adweek.com Facebook, Microsoft, Twitter, YouTube Take Aim at Terrorist Content Facebook, Microsoft, Twitter and YouTube are teaming up to take on online terrorist content. Facebook, Microsoft, Twitter and YouTube pool their efforts:
"06.12.2016 16:00:39" adweek.com 4 Reasons Why Vine Couldn't Keep Up Here's a quick look at where Vine faltered, especially with regard to its once-loyal power users. The untangling of Vine ...
"06.12.2016 14:24:33" adweek.it Periscope Users Can Now Save HD Versions of Their Broadcasts Periscope released an update for its iOS app, which allows users to save high-definition versions of their broadcasts to their devices. Users of Periscope's iOS app can now save HD versions of their broadcasts:
"05.12.2016 20:41:52" adweek.it Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 28. The NFL still dominated the sports category, but college football (and even soccer) made some inroads:
"05.12.2016 19:30:04" adweek.com Google Launches Trusted Contacts App on Android The personal safety app allows users to share their locations with friends and family members even if they're offline or are unable to get to their devices. Safety, Google-style ...
"05.12.2016 18:07:50" adweek.com Twitter Adds Featured Stickers Based on AMC's The Walking Dead Mobile users can add these stickers to their photos by adding photos to tweets and then tapping the smiling face button to access the stickers menu. Twitter sticks it to Walking Dead fans:
"05.12.2016 17:08:21" adweek.com Instagram's Best of 2016 Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Selena Gomez utterly dominated Instagram in 2016:
"05.12.2016 16:10:38" adweek.com How Does Nielsen Accurately Provide Social TV Measurement? Only 47 percent of tweets related to live primetime series during the past season contained official program hashtags, so how does Nielsen accurately provide social TV measurement? Nielsen offers a detailed look at the methodology behind its social TV measurement:
"05.12.2016 15:13:09" adweek.it Pandora Reveals Most Thumbed Up Songs of 2016 Pandora released a Top Thumb Hundred station, which contains the 100 most "thumbed up" songs on its platform in 2016. Pandora's top 100 for 2016:
"05.12.2016 14:36:41" adweek.it Social Media Unlocks the Beauty of a Growing Automobile Industry Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. Effective Inbound Marketing's James Jorner on how the automotive industry and social media are a perfect fit:
"02.12.2016 23:36:15" adweek.com Facebook Forms Partnership to Create Affordable Housing in Silicon Valley Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park, Calif. Affordable housing in Silicon Valley? Facebook is on the case:
"02.12.2016 22:57:40" adweek.com Sales VP Richard Alfonsi Leaves Twitter for Stripe Vice president of global online sales Richard Alfonsi is the latest high-level executive to depart Twitter. Can Twitter stop the bleeding?
"02.12.2016 22:12:26" adweek.it Snapchat Discover, Meet Facebook Collections? Next up on the list of Snapchat features cloned by Facebook is Collections, the social network's take on Snapchat Discover. Facebook is reportedly testing a feature called Collections that mirrors Snapchat Discover:
"02.12.2016 20:09:18" adweek.com Spotify Reveals Most Streamed Artists of 2016 Spotify revealed the top artists, songs and albums on its platform in 2016. What did Spotify listeners stream the most this year?
"02.12.2016 19:55:54" adweek.it Influencer Marketing Hit the Mainstream in 2016 (Report) 86 percent of the marketing professionals surveyed have used influencer programs, and 95 percent said influencer marketing is an effective part of their overall strategy. What's ahead for influencer marketing in 2017?
"02.12.2016 17:29:46" adweek.com Mobile Game Roundup: Glitch Fixers, Sticky Space and More Here's a look at some of the mobile games that were released this week. Fun and games ...
"02.12.2016 16:52:56" adweek.it Twitter Acquires Yes, Names Founder Keith Coleman VP of Product Twitter finally found a replacement for former head of consumer product Jeff Seibert, who vacated the position in June, but the social network had to acquire a company in the process. Twitter acquired startup app developer Yes and named its founder, Keith Coleman, vp of product:
"02.12.2016 14:52:13" adweek.it Will Twitter Have Box-Office Appeal? Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices. Twitter takes in a film:
"01.12.2016 22:35:56" adweek.com Netflix Now Lets Mobile Users Download Content for Offline Viewing Netflix released an update for its iOS and Android app that allows users to download certain content to watch even when they don't have an internet connection. Download it now, watch it later ...
"01.12.2016 20:45:06" adweek.com Facebook Analytics for Apps Adds Time Zones, Hourly Charts Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. Facebook added two new features to its Analytics for Apps:
"01.12.2016 20:18:42" adweek.com Google Play Reveals Best Games, Apps of 2016 Google Play revealed the top apps and games on its service in 2016. Google Play revealed its top apps and games for 2016:
"01.12.2016 19:42:17" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12 The Dallas Cowboys' 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram. How bout dem Cowboys?
"01.12.2016 18:05:27" adweek.com Capcom Launches Apollo Justice: Ace Attorney on iOS The game is the fourth title in the Ace Attorney series, and it was originally released on the Nintendo DS in North America in 2008. Capcom's day in court:
"01.12.2016 17:31:54" adweek.com Twitter Dublin Managing Director Mark Little Steps Down Mark Little, managing director of Twitter Dublin and vice president of media for Europe and Africa, is the latest Twitter executive to pass through the revolving door. And another ...
"01.12.2016 16:54:26" adweek.it Pinterest Promoted Pins Now Available in Canada Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Pinterest Promoted Pins head up north:
"01.12.2016 15:39:16" adweek.com Plarium Launches Soldiers Inc: Mobile Warfare on iOS, Android The base-building strategy game is the sequel to the original Soldiers Inc., which was released on social platforms like Facebook in 2013. Soldiering on ...
"01.12.2016 14:48:33" adweek.com Whose Data Is It Anyway? This might be the year we all broke Twitter. Insightpool CEO Devon Wijesinghe discusses the recent controversies over Twitter user data:
"30.11.2016 22:34:52" adweek.it Facebook Pulls Facebook Live API Access From Prisma Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app's visual effects applied to their streams, but not anymore. Plan B for Prisma as Facebook yanks API access:
"30.11.2016 22:01:48" adweek.it Mobile Devices Driving Longer Holiday Shopping Season Not only are the deals starting early, but the data indicates that mobile devices and access to high-speed connections are turning holiday shopping into a month-long affair. Cyber Monday? Try Cyber Month ...
"30.11.2016 20:51:54" adweek.com Survey: 50% of Users Have Never Paid to Download an App Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile apps. Google surveyed 999 U.S. smartphone users about their app discovery and engagement:
"30.11.2016 20:22:44" adweek.com New Look for Pinterest Business Profiles Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. What new features did Pinterest introduce today for its business profiles?
"30.11.2016 19:18:57" adweek.com Apple Launches 2016 Games for (RED) Campaign To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch its yearly Games for (RED) campaign on the iTunes App Store. (RED) alert ...
"30.11.2016 18:24:42" adweek.it Twitter Moments Goes Mobile Twitter gave all users the ability to create Moments via desktop in late September, and the feature was extended to iPhone and Android users Wednesday. Twitter users can now create Moments via their iPhones or Android smartphones:
"30.11.2016 17:38:55" adweek.it SSL Is Now the Default on Tumblr SSL (secure sockets layer) is finally the default for new blogs on Tumblr. What took so long?
"30.11.2016 16:40:57" adweek.com Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network's mobile apps. Does the reply section in your Twitter app look a little different? Here's why:
"30.11.2016 15:48:57" adweek.com Sony Launches PlayStation Communities App on iOS, Android The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. A sense of community ...
"30.11.2016 14:57:04" adweek.it Influencer Marketing: The End of Bad Ads People trust their friends more than they trust brands; in an online purchase decision, authenticity is king. People don't pay attention to ads, but they do pay attention to influencers, according to H Influencer Collective founder James Cole:
"29.11.2016 21:49:52" adweek.it Express Wifi: Facebook's Latest Attempt to Connect India Facebook renewed its efforts to bring affordable internet access to India with its launch of Express Wifi. Facebook tries again in India:
"29.11.2016 20:29:08" adweek.it Facebook Creative Hub Opens Its Doors The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Brands and agencies can now take advantage of the Facebook Creative Hub:
"29.11.2016 19:47:39" adweek.it Yelp Update Lets Users Take 'Yelfies,' Share Bookmark Collections A Yelfie is a Yelp-specific photograph that combines a regular photo with a selfie, and also includes a business' name and Yelp star rating. Yelfies?
"29.11.2016 19:16:07" adweek.it Twitter, Disney, People Team Up on Rogue One: A Star Wars Story Livestreaming Event Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. 16. Attention, Star Wars fans ...
"29.11.2016 17:41:38" adweek.com AT&T to Launch DirecTV Now Videostreaming Service Nov. 30 The service will allow users to subscribe to one of four programming packages. AT&T is launching DirecTV Now on iOS and Android mobile devices, Amazon Fire TV and Fire TV Stick, Apple TV, the web and more:
"29.11.2016 17:08:42" adweek.com Instant Games: Facebook's New Cross-Platform Experience for Messenger, News Feed Facebook Tuesday announced the launch of Instant Games, an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. The Instant Games cross-platform gaming experience Facebook has been testing is now officially here:
"29.11.2016 16:45:16" adweek.it Microsoft Garage Launches Clip Layer on Android The Clip Layer app applies a "universal overlay" over any screen, and it allows users to easily select "snippets" of information on websites, within apps and elsewhere. Snippets ...
"29.11.2016 14:46:53" adweek.it It's Time to Take Facebook Seriously for Location Marketing What's your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don't have one,” and, “Whenever we can.” SIM Partners' Jay Hawkinson is bullish on Facebook's local awareness ads and other location-based tools for marketers:
"28.11.2016 22:18:05" adweek.com Fingersoft Launches Hill Climb Racing 2 on Android The physics-based racing game is the sequel to the original Hill Climb Racing. Climbing ...
"28.11.2016 21:03:30" adweek.com Nielsen Social Content Ratings, Week of Nov. 21: Dallas Cowboys Keep Streaking The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14. Facebook, Twitter users rode the Soul Train ...
"28.11.2016 19:58:45" adweek.it Ivanka Trump Separates Business, Personal Social Feeds President-elect Donald Trump's Twitter feed seems to be in the news every day, and his daughter, Ivanka Trump, announced a reorganization of her communications via Twitter, Facebook and Instagram. The difference between @IvankaTrump and @IvankaTrumpHQ:
"28.11.2016 19:27:53" adweek.it Lightricks Launches Facetune 2 Photo-Editing App on iOS The app allows users to retouch their selfies before sharing them with others. Sharper selfies ...
"28.11.2016 19:05:04" adweek.com Thanksgiving Dinner and Social Media Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? According to Synthesio, there's a good chance you tweeted about the main dish from your Thanksgiving dinner, along with stuffing and pumpkin pie:
"28.11.2016 17:34:37" adweek.it Asmodee Digital Launches Colt Express on Mobile In Colt Express, players become train robbers in the Wild West, and they can play cards to move around a train in order to collect as much loot as they can. A trip back in time to the Wild West ...
"28.11.2016 14:49:31" adweek.it What Marketers Should Know About Instagram's Shoppable Photo Tags Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application. What do you need to know about Instagram's new taggable products feature? Bannersnack's Robert Katai has the answers:
"25.11.2016 16:24:17" adweek.it Kick-Start Your 2017: 5 Research-Backed Techniques to Develop Your Social Strategy Here are five research-backed techniques to use when developing your social media strategy for 2017. Getting your 2017 social strategy ready?
"24.11.2016 16:52:32" adweek.com 2017 Predictions for Mobile Marketing and Loyalty Trends Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. SessionM marketing director Rachel Newton previews mobile marketing and loyalty trends for 2017:
"23.11.2016 22:42:29" adweek.com Businesses Still Neglecting Cybersecurity (Infographic) 75 percent of security and IT professionals surveyed said their organizations had no cybersecurity incident response plan in place. Is your business prepared?
"23.11.2016 20:47:05" adweek.it Pokemon Go Players Can Now Capture Ditto With this release, users may capture a Ditto when they think they're capturing another Pokemon. Ditto ...
"23.11.2016 19:23:52" adweek.com WhatsApp Adds Video Streaming to Android App WhatsApp introduced a simple update to its Android application that will speed the process of watching videos for users. Users with the updated version of WhatsApp's Android app can stream videos instead of waiting for them to download in their entirety:
"23.11.2016 18:45:53" adweek.it Square Enix Montreal Previews Puzzle Maker Feature Coming to Deus Ex GO The Puzzle Maker feature will allow users to create their own puzzles and share them with other players around the world. The Puzzle Maker feature for Deus Ex GO is here early:
"23.11.2016 17:07:36" adweek.com Glu Mobile Brings iMessage Stickers to Kendall & Kylie on iOS With this update, iOS 10 players can access 50 free Kendall & Kylie stickers by updating to the newest version of the game. Keeping up with the stickers ...
"23.11.2016 16:11:58" adweek.it Save Time and Effort With Facebook Saved Audiences There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. Elite SEM's Jackson Salzman on how advertisers can save time with Facebook's saved audiences:
"23.11.2016 15:22:18" adweek.it Periscope Adds Themed Hearts for Thanksgiving With this update, broadcasters can include specific Thanksgiving-related hashtags in the titles of their streams to activate the themed hearts on their broadcasts. Periscope hearts Thanksgiving:
"23.11.2016 14:59:50" adweek.com Instagram Eyes College Football With Correspondents Program Instagram wants to take fans of select college football teams behind the scenes with its Correspondents Program. Instagram takes the field on Saturdays:
"22.11.2016 23:40:00" adweek.com Facebook Testing Find WiFi Feature Some users of Facebook's flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Facebook is testing a way for iOS users in select countries to discover nearby WiFi networks:
"22.11.2016 20:35:54" adweek.com Twitter to Developers: Public APIs, Gnip Cannot Be Used for Surveillance Twitter issued a reminder to developers that its public APIs and data products are not to be used for surveillance purposes. Twitter looks to protects its users from surveillance:
"22.11.2016 20:10:02" adweek.com Report: Average App Session Length Is Around 5 Minutes Opera Mediaworks released new findings that detailed the ways consumers engaged with mobile apps during the third quarter of 2016. Opera Mediaworks studied users' engagement with apps during the third quarter of 2016:
"22.11.2016 19:18:18" adweek.com Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14. The 2016 AMAs drew the most interactions for TV specials or series during the week of Nov. 14, while the NFL and Dallas Cowboys continued to rule sports:
"22.11.2016 18:19:14" adweek.com Google Updates Search, Maps to Help Users Plan Ahead During the Holidays Google released a series of updates for Google Search and Google Maps, which were designed to help users manage their time during the holiday season. Holiday planning? Google it ...
"22.11.2016 17:40:26" adweek.com No More Media Buying Specialty for Facebook Marketing Partners Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. Facebook announced that it is phasing out the media buying specialty for Facebook Marketing Partners:
"22.11.2016 15:12:18" adweek.com 7 Ways to Run Better Social Media Contests in 2017 If you've ever run a contest on social media, you know how powerful they can be. Larry Alton shares seven ways to ensure success for your social media contests:
"22.11.2016 14:40:00" adweek.com Twitter Releases Featured Stickers for Thanksgiving To celebrate the upcoming Thanksgiving holiday, Twitter released new Thanksgiving-themed featured stickers for mobile users. Gobble gobble gobble ...
"21.11.2016 21:13:33" adweek.com Social Customer Service Will Rule the 2017 Holiday Season (Report) The average retailer can expect 30 percent more incoming messages on social media this holiday season. Is your customer-service team ready for the holiday shopping season?
"21.11.2016 20:49:01" adweek.it London Calling, and Facebook Answers With 500 New Jobs There will be no Brexit for Facebook, as the social network announced plans to boost its staff in London by 50 percent. Facebook will staff up by 50 percent in London as it moves into new headquarters there next year:
"21.11.2016 19:55:53" adweek.it Pokemon Go to Thank Players With Double XP, Stardust Event Ahead of Thanksgiving, Niantic announced that it will give thanks to Pokemon Go players with an upcoming in-game event. Happy Thanksgiving from Pokemon Go:
"21.11.2016 19:52:47" adweek.com WWE, Moji Launch WWEmoji on iOS, Android The app contains more than 100 emoji based on the WWE brand, which users can send to others in messages. Moji jumps in the WWE ring:
"21.11.2016 18:23:54" adweek.com Fifth Harmony Tops Twitter Buzz During 2016 American Music Awards The performance by Fifth Harmony was the most-discussed moment on Twitter during the 2016 American Music Awards Sunday night. What were Twitter users talking about during the 2016 American Music Awards Sunday night?
"21.11.2016 17:51:54" adweek.it Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers Periscope released an update for its iOS app, which includes a new tool for broadcasters and a viewer action button for viewers. What's new in Periscope's latest iOS update?
"21.11.2016 17:14:20" adweek.it Instagram Adds Live Video, Disappearing Photos and Videos Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature. Instagram announced the addition of Live Videos for Instagram Stories, as well as Snapchat-like disappearing photos and videos for its Instagram Direct messaging feature:
"21.11.2016 15:08:55" adweek.com Facebook Under Fire: Do Marketers Care? In a media world lacking transparency and trust, Facebook paved the way for developing a trusting relationship with an advertising channel. Despite Facebook's recent metrics issues, its transparency and willingness to bring in third parties are positives, according to Unique Influence CEO Ryan Pitylak:
"21.11.2016 14:35:48" adweek.it American Express Urges Twitter Users to #ShopSmall on Small Business Saturday American Express and Twitter are gearing up for Small Business Saturday Nov. 26. Big push for Small Business Saturday:
"18.11.2016 21:03:30" adweek.it Facebook's Atlas to Wind Down Ad-Serving Business, Focus on Measurement Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. Facebook announced that it will wind down ad-serving operations at its Atlas unit and focus on measurement:
"18.11.2016 20:23:39" adweek.com Niche Co-Founder Rob Fishman Leaves Twitter The latest Twitter employee to enter the revolving door is Niche co-founder Rob Fishman, Fortune reported. And the latest departure from Twitter is ...
"18.11.2016 19:46:23" adweek.it Fallout Shelter Adds New Cave Quest Locations, Thanksgiving Content With this update, players can now send their Dwellers on quests to new cave locations. Happy Thanksgiving, from Fallout Shelter ...
"18.11.2016 18:44:21" adweek.com Mobile Game Roundup: unWorded, Go Rally and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases ...
"18.11.2016 17:39:21" adweek.com Facebook Under Fire for the Spread of Fake News On Facebook, the content is not as important as its ability to engage users. Part of the problem: Algorithms key in on engagement ...
"18.11.2016 16:34:29" adweek.com Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands Media companies will have to play by Snapchat's rules if they want their content to appear within the walled garden of the app. Snap Inc.'s game, Snap Inc.'s rules ...
"18.11.2016 15:28:42" adweek.com Social Customer-Service Automation: Too Good, or Too Good to Be True? Now that we are faced with walking the fine line between human interaction and the promise of automation, what's a brand to do? Here are a couple things to think about: Chat bots are a part of the customer-service equation, but human interaction is still a vital component, according to Lithium Technologies CMO Katy Keim:
"18.11.2016 14:23:50" adweek.it Mozilla Launches Firefox Focus Private Web Browser for iOS The app was designed to block ad trackers and other trackers that "follow" users around the web. A more private alternative ...
"17.11.2016 21:21:03" adweek.it Out-of-Home: An Opportunity for Social Media Marketers By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Posterscope USA senior vp of digital Kenneth Brinkmann sees a lot of synergies between social media advertising and out-of-home advertising:
"17.11.2016 20:26:49" adweek.it Facebook Announces Crisis Response, Charitable Giving Tools at Social Good Forum Facebook used its Social Good Forum in New York Thursday to introduce several tools for its users in the areas of crisis response and charitable giving. Facebook announced a host of updates and new features related to crisis response and charitable giving at its Social Good Forum in New York Thursday:
"17.11.2016 18:43:44" adweek.com Disney's Moana Comes to Disney Mobile Apps, Games Ahead of the release of Moana in theaters Nov. 23, Disney released a new mobile game, iMessage sticker pack and mobile content updates based on the film. Mucho Moana ...
"17.11.2016 18:14:55" adweek.it Twitter Debuts QR Codes It's Twitter's turn to borrow from Snapchat, as the social network launched QR codes for users' profiles that work the same way Snapcodes do. QR codes come to Twitter profiles:
"17.11.2016 17:33:53" adweek.com Facebook Acquires Facial-Image-Analysis Firm FacioMetrics Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. What will Facebook do with facial-image-analysis technology from its newest acquisition, FacioMetrics?
"17.11.2016 16:14:48" adweek.com NBC Backs NFL Thursday Night Football Handoff With Social Blitz The National Football League's Thursday Night Football shifts to NBC tonight, backed by a social media blitz. Handoff ...
"17.11.2016 15:04:24" adweek.com Fantastic Beasts: Cases From the Wizarding World Launches on Mobile The hidden-object game is inspired by the Harry Potter and Fantastic Beasts films. Fantastic Beasts: Cases From the Wizarding World and where to find it on mobile:
"17.11.2016 14:17:10" adweek.it Insta-Famous, or the Anxiety of Influence Fashion editors' disdain toward bloggers is fueling the $1 billion influencer market. Fohr Card CEO James Nord wants to know why fashion editors and bloggers can't just get along:
"16.11.2016 21:21:15" adweek.it Facebook Adds 'Everyone Who Engaged With Your Page' to Custom Audiences Facebook added a new targeting option to custom audiences: “everyone who engaged with your page.” Want to target Facebook users who have engaged with your page? Now you can:
"16.11.2016 20:52:15" adweek.com The 5 Most Important Questions to Ask Prospective Facebook Ads Clients If you're a consultant or agency, qualifying clients is painful--explaining what you do, assessing if they're nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. Is it worth your time to accept potential Facebook ads clients? Here are five questions that need to be asked:
"16.11.2016 20:24:54" adweek.it Nurturing Your Audience in a Social World Shareable content is a great way for your messaging to spread, but when it comes to forming long-term relationships, social is often a vacuum. PostUp CEO Tony D'Anna on how to KEEP the audience you attract via social networks:
"16.11.2016 19:47:55" adweek.com Facebook Messenger Integrated With Android Auto Owners of cars equipped with Android Auto no longer have to be off the Facebook Messenger grid while they are on the road. Facebook Messenger is now integrated with Android Auto:
"16.11.2016 19:06:18" adweek.it Facebook Testing New Multiproduct News Feed Ads Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe's. Michael Kors and Lowe's are among advertisers testing a new multiproduct News Feed ad from Facebook:
"16.11.2016 18:33:28" adweek.com Periscope Now Lets You Share Specific Broadcast Moments on the Web Users can now share links to broadcasts on Twitter and Facebook with custom start times. A new way to share Periscope broadcasts:
"16.11.2016 18:07:58" adweek.it Todoist Launches AI-Powered Smart Schedule Feature to Help Users Complete Tasks The Smart Schedule feature was designed to suggest the right dates for scheduling and rescheduling tasks on a user's to-do list. Schedule smarter ...
"16.11.2016 17:22:47" adweek.it Facebook Announces Several Metrics Updates, Corrected Bugs Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Everything you need to know about Facebook's host of metrics-related announcements Wednesday:
"16.11.2016 16:30:24" adweek.com Google Photos Now Offers Improved Auto Enhance, 'Looks', More Google released three updates in Google Photos, which will allow users to improve the appearance of their pictures. More editing options come to Google Photos:
"16.11.2016 15:43:31" adweek.it Snap Inc. Files for IPO (Report) Did a Snapbot make a surprise appearance at Securities and Exchange Commission headquarters, or did Snapchat parent Snap Inc. file its initial public offering documents via a more traditional courier? According to reports, Snapchat parent Snap Inc. could go public as soon as March, at a valuation of $20 billion to $25 billion:
"16.11.2016 15:08:47" adweek.it Google Launches PhotoScan App on iOS, Android The app was designed to help users quickly scan real-world photographs and create digital copies of them that can be stored online. An easy way to create digital copies of physical photographs, from Google ...
"16.11.2016 14:12:30" adweek.it Holiday Shoppers Are Mobile, Online and In-Store (Report) A survey revealed that nearly one-half of all holiday shoppers make purchases online, and one-third of those online shoppers use mobile devices. Bazaarvoice on how to connect with holiday shoppers at the optimal time:
"15.11.2016 21:27:13" adweek.it Twitter Monetizes Exclusive NBA Livestreamed Shows Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the NBA's original fare for the social network. Hoops and money ...
"15.11.2016 20:48:59" adweek.com Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users. Pinterest users get a new Explore feature, but it comes with auto-play video ads ...
"15.11.2016 19:06:59" adweek.it WhatsApp to Launch Video Calling WhatsApp announced Tuesday that video calling will launch for Android, iPhone and Windows Phone “in the coming days.” WhatsApp announced the launch of video calling for Android, iPhone and Windows Phone:
"15.11.2016 18:05:49" adweek.it Super Mario Run to Launch on iOS Dec. 15 Nintendo announced an official release date for Super Mario Run, its upcoming running game that was revealed in September. Mario will run onto your iPhone or iPad Dec. 15:
"15.11.2016 17:29:22" adweek.com Twitter Expands Mute Feature to Notifications, Updates Safety Initiatives Twitter updated its efforts to enable users to avoid seeing abusive content and content they have no interest in, highlighted by expanding its mute feature to notifications. Twitter updated users on its efforts to thwart abusive content, including the extension of its mute feature to notifications:
"15.11.2016 16:28:52" adweek.it Hallmark, Chupamobile Launch Maxine's Snack Attack on Mobile The food-themed line-drawing puzzle game allows users to complete 100 levels and read quotes from Hallmark's opinionated character, Maxine. Maxine goes mobile:
"15.11.2016 15:11:32" adweek.com Skype Now Lets Users Chat Without Signing Up for Accounts Skype now allows users to participate in text chats, voice calls and video calls with their contacts without signing up for accounts. No account needed ...
"15.11.2016 15:01:06" adweek.it Smarter Marketing With a Data-Driven Technology Stack As a social chief marketing officer, I certainly understand the pain of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business. Synthesio chief marketing officer Leah Pope talks technology, data:
"14.11.2016 21:29:47" adweek.com Facebook Tests Streamlined Status Update Composer for Pages Facebook is testing a redesigned status update composer for pages. Facebook is testing a new look for the status update composer on pages. What do you think?
"14.11.2016 20:56:12" adweek.com Nielsen Social Content Ratings, Week of Nov. 7: Live From New York … NBC's Saturday Night Live rode the post-election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. 7. Saturday Night Live and Dallas Cowboys football dominated the Nielsen Social Content Ratings for the week of Nov. 7:
"14.11.2016 20:09:28" adweek.it Facebook Connectivity Lab Touts Record-Setting High-Speed-Data Test Facebook Connectivity Lab announced a record-setting successful test of its millimeter wave technology for providing high-speed data over long distances. A pat on the back for Facebook Connectivity Lab:
"14.11.2016 19:41:23" adweek.it Google Play Music Now Uses Machine Learning to Offer Personalized Recommendations Google released an update for Google Play Music, its music-streaming service. What do you want to hear?
"14.11.2016 18:53:04" adweek.com Facebook Testing Rooms Feature for Messenger in Australia, Canada Would you like to see Facebook roll out this Rooms feature for Messenger to everyone?
"14.11.2016 18:11:52" adweek.com More Than One-Half of Consumers Prefer Social Customer Service (Report) Brands are struggling to meet the increased demands of customers who increasingly want digital-first customer service. Social customer service is making strides, but there is still a long way to go, according to Conversocial:
"14.11.2016 17:27:34" adweek.com Twitter Launches Pokemon Featured Stickers Mobile users can add these stickers to their pictures by adding pictures to tweets and then tapping the smiling face button on the bottom-right corner of a picture to access the stickers menu. Is that a Pokemon in your Twitter feed?
"14.11.2016 16:27:24" adweek.com Mark Zuckerberg: 'Extremely Unlikely' That Fake News on Facebook Influenced Election Facebook co-founder and CEO Mark Zuckerberg responded to the backlash the social network has received for its perceived role in Donald Trump's victory in the presidential election. Facebook co-founder and CEO Mark Zuckerberg on why he doesn't believe fake news on the social network affected the results of last week's presidential election:
"14.11.2016 15:24:49" adweek.com Why Brand Loyalty Hinges on Social Media Engagement In order to achieve brand loyalty, one must first understand what it really means. Brand loyalty, social media-style:
"14.11.2016 14:35:45" adweek.com Mojang Announces Minecraft Ender Update Coming to Mobile, Windows 10 The Ender Update will allow players to travel to The End area and battle the Ender Dragon boss. Nearing The End ...
"14.11.2016 12:35:26" adweek.com Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. Big bot announcements from Facebook: Analytics for Apps now support chat bots on Messenger, and developers of those bots can apply to be part of its FbStart program ...
"11.11.2016 21:20:53" adweek.com Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks Influencer marketing will continue to grow at the fastest rate ever during 2017, with clear winners emerging in the category. Markerly co-founder and CEO Sarah Ware sees influencer marketing gravitating toward owned networks in 2017:
"11.11.2016 20:47:54" adweek.com LinkedIn Rolls Out Audience Insights Who is looking at your LinkedIn posts and articles? Now you know ...
"11.11.2016 20:23:50" adweek.com Instagram Adds Vertical Format for Photo, Video Ads Advertising on Instagram has gone vertical. Instagram now supports vertical photo and video ads:
"11.11.2016 19:55:59" adweek.it Jam City Adds The Flintstones to Cookie Jam, Panda Pop Jam City announced it has expanded its partnership with Warner Bros. Entertainment, and that it has added Flintstones-themed content to two of its mobile games: Cookie Jam and Panda Pop. Flintstones, meet the Flintstones ...
"11.11.2016 19:27:15" adweek.it Mobile Game Roundup: Turbine Fighter, Rome: Total War and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases:
"11.11.2016 19:04:20" adweek.com Small Business Owners Aren't Using Instagram (Survey) For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works Why are small and midsized businesses shying away from Instagram?
"11.11.2016 17:15:43" adweek.com Facebook Addresses Concerns About Ethnic Affinity Ad Targeting Leading to Discrimination Facebook is taking steps to address allegations that its ethnic affinity ad-targeting options have indirectly led to discriminatory advertising. Facebook is taking steps to crack down on advertisers that use its ethnic affinity targeting options to discriminate:
"11.11.2016 16:34:32" adweek.com Facebook Gets Caught Up in CrowdTangle Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content. CrowdTangle, a platform that enables publishers and media to craft and track their social content, is now part of Facebook:
"11.11.2016 16:06:33" adweek.com Nielsen Social Content Ratings: Fox News Channel's America's Election Headquarters Wins Vote America's Election Headquarters on Fox News Channel dominated the Nielsen Social Content Ratings for Election Day. The Nielsen Social Content Ratings for Election Day called a unanimous winner:
"11.11.2016 15:09:17" adweek.com Social Media Predicted Donald Trump's Victory When Few Polls Did Only three days ago, the U.S. and the rest of the world were counting down the hours to a decisive Hillary Clinton victory on Election Day. Didn't see Donald Trump's victory coming? You might have if you paid more attention to social media and less to the polls ...
"10.11.2016 22:44:28" adweek.com Check, Please: Pinterest Adds Way for Users to Keep Track of Things They've Tried Looking for a way to keep track of the ideas you try after discovering them on Pinterest? Check. Making a list, and checking it twice ...
"10.11.2016 22:41:03" adweek.com Eat Sleep Play Launches Cars vs Bosses on Mobile The endless driving game challenges users to survive as long as possible while destroying boss vehicles on the road. Pedal to the metal ...
"10.11.2016 21:02:43" adweek.it Snap Inc. Spectacles Are On Sale, But … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. So, you want to buy Spectacles ... ?
"10.11.2016 20:24:46" adweek.com Periscope Introduces Superfans, Groups, More Periscope launched three new features for users of its live-streaming app and website. Superfans, groups and login via Periscope.tv ...
"10.11.2016 19:45:32" adweek.com YouTube Announces YouTube VR App for Daydream View Headset The app allows users to watch every YouTube video in a virtual reality experience. VR YouTube ...
"10.11.2016 19:30:37" adweek.com Instagram Stories Update: Links, Mentions and Boomerang Instagram Thursday announced a major update to Instagram Stories, with the addition of links, @ mentions and Boomerang content. Instagram Stories now support links, mentions and Boomerang videos:
"10.11.2016 16:43:06" adweek.com Winners of First-Ever Twitter Awards Twitter Winners of First-Ever Twitter Awards By David Cohen on Nov. 10, 2016 - 11:26 AMComment Twitter Thursday announced the winners of its first-ever Twitter Awards (http://www.adweek.com/socialtimes/twitter-awards/642895), recognizing original and The winners of the first-ever Twitter awards were ...
"10.11.2016 15:52:37" adweek.com Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role The revolving door at Twitter has made its way to the top levels of management, as chief operating officer Adam Bain announced that he is stepping down to “explore opportunities outside of the company.” Changes at the top ...
"10.11.2016 15:32:21" adweek.com Cartoon Network Launches MagiMobile Companion App for Mighty Magiswords In the MagiMobile app, the user's device is designed to look like the devices owned by Prohyas, Vambre and other characters in the Mighty Magiswords TV series. Cartoon Network draws its Mighty Magiswords:
"10.11.2016 15:28:42" adweek.com Brand vs. AI How disruptive technologies will shake, but not break, our enduring bond with brands. No matter what artificial intelligence and virtual reality bring, brands will always inspire a certain loyalty, according to Lippincott senior associate Dan Clay:
"09.11.2016 21:46:20" adweek.com Facebook Page Admin Panels: Notifications Out, Activity In? Some Facebook page administrators are seeing an Activity tab in their admin panels in place of the Notifications tab. Facebook appears to be experimenting with a change to its page administrators' notifications tab:
"09.11.2016 20:38:25" adweek.com Prisma Now Lets Users Stream to Facebook With Real-Time Video Effects Prisma received an update on iOS that allows users on iPhone 6s and iPhone 7 to stream live on Facebook with the app's visual effects applied to their streams. iPhone 6s and iPhone 7 users with the Prisma app can apply its visual effects to Facebook Live videos:
"09.11.2016 20:18:11" adweek.com Omnichannel Marketing's Missing Link: Online-to-Offline Integration (Report) Nearly one-half of surveyed marketers said alignment between local and online strategies is hit-or-miss. The CMO Council and Netsertive examined the vital nature of omnichannel strategies:
"09.11.2016 20:01:17" adweek.com Election Day on Facebook: 716.3 Million Interactions From 115.3 Million Users Facebook was humming on Election Day, with 115.3 million users generating 716.3 million posts, likes, comments and shares about the election. How much Facebook activity did Election Day generate?
"09.11.2016 17:11:22" adweek.com Facebook Launches Flash, a Snapchat Competitor for Emerging Markets Facebook revealed its latest app, Flash, which was designed to compete with Snapchat in emerging markets. Facebook's newest stand-alone app, Flash, is a Snapchat clone for emerging markets:
"09.11.2016 16:11:44" adweek.it 5 Proven Tips for Retaining Social Visits While social media as a traffic source is a force to reckon with, it won't matter much if you can't retain these visitors. Here are some tips: Social media helps get people to your website, but how can you keep them there?
"09.11.2016 15:13:25" adweek.com Three Ways Social Influencers Can Start Using Video Not only can you say more with video, but video content is typically more engaging and creates a deeper audience connection. Three key rules for influencers using social video, from dubdub CEO Zbigniew Barwicz:
"09.11.2016 14:10:16" adweek.com Drawbridge: Mobile Gaming Habits Change When School Year Starts Drawbridge revealed the iOS and Android apps that saw the most use and engagement during the third quarter of 2016. School's in ... games are out?
"09.11.2016 13:50:32" adweek.com LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail just became a lot more accessible for marketers on LinkedIn:
"09.11.2016 13:45:08" adweek.com Renamed Pinterest Marketing Partners Adds New Groups, Partners The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added. Pinterest Marketing Partners: new name, new partners ...
"08.11.2016 23:06:35" adweek.com Facebook Open-Sources Community Cellular Manager Facebook announced the open-sourcing of a solution aimed at furthering its mission of connecting the world. Facebook open-sourced its Community Cellular Manager software management and deployment suite for small-scale cellular networks:
"08.11.2016 22:13:14" adweek.it NFL Teams on Facebook and Twitter, Weeks 7-9 The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric. Which teams scored on Facebook and Twitter during weeks seven through nine of the NFL season? Unmetric says ...
"08.11.2016 20:59:29" adweek.it Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut Monetizing Messenger is moving full speed ahead with Facebook's launch of Messenger Platform v1.3, which includes News Feed ads that launch Messenger conversations and sponsored messages. Monetizing Messenger, indeed: Facebook announces News Feed ads that launch Messenger conversations, as well as sponsored messages ...
"08.11.2016 20:11:37" adweek.com Facebook Caffe2Go Deep-Learning System Powers Video 'Style Transfer' Test Facebook's focus on artificial intelligence may soon help users turn their videos into “works of art.” How Facebook is turning videos into "works of art" in real-time with its Caffe2Go deep-learning system test:
"08.11.2016 19:08:02" adweek.com Facebook Testing Jobs Tab on Pages Does Facebook have LinkedIn in its crosshairs? Facebook is testing a Jobs tab on some pages:
"08.11.2016 18:15:46" adweek.it Facebook Live Hits the Late-Night TV Circuit on Election Eve The long, bitter presidential campaign finally ends today, and two late-night television shows turned to Facebook Live on Election Day eve. CBS' The Late Show With Stephen Colbert and TBS' Full Frontal With Samantha Bee added doses of Facebook Live to their coverage on the night before Election Day:
"08.11.2016 17:36:58" adweek.com Twitter Adds Stickers, Hashtag-Triggered Emoji for U.S. Election Twitter is encouraging users to share that they voted using special hashtag-triggered emoji and election-themed stickers. Twitter does its civic duty ...
"08.11.2016 16:22:57" adweek.it Snapchat iOS Update Includes New World Lenses, Support for Spectacles Snap Inc. released an update for Snapchat on iOS that includes support for Spectacles. What's new in the latest version of Snapchat for iOS?
"08.11.2016 15:16:49" adweek.com Snapchat's Thrown Digital Advertising Against the Wall: Will It Stick? Can Snap Inc. take the popularity of its app and turn it into a $1 billion standalone business? Centro senior manager of digital innovations, social and native Aubry Parks-Fried on the potential and future of Snapchat advertising:
"08.11.2016 14:45:14" adweek.com Google Will Let You Follow U.S. Election Results From Google Searches Google announced that it will help users keep track of election results directly from its search results. Who's winning? Google it:
"08.11.2016 14:39:44" adweek.com Let These Publishers Help Determine How You Vote Today (and No … This Isn't [All] About Polls) Which media outlets are going beyond the poll to provide above-average election coverage and create deeper relationships with their audience? A look at some engagement-heavy creative efforts by publishers covering the 2016 presidential election:
"07.11.2016 23:58:34" adweek.it Twitter: 1 Billion Election-Related Tweets Since Primary Debates in August 2015 On the eve of Election Day, Twitter analyzed the more than 1 billion election-related tweets that have been sent since the primary debates began last August. "Delete your account."
"07.11.2016 22:36:01" adweek.com Pinterest Revamps Inbox Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab. A new look for Pinterest's notifications and messages:
"07.11.2016 21:10:11" adweek.com Facebook Messenger for Windows Adds Video, Voice Calls Facebook updated the Windows version of its Messenger application, adding one-on-one video and voice calls, along with the ability for users to send messages to anyone in their phone books. Users of Facebook Messenger for Windows can now make video and voice calls, as well as message anyone in their phone books:
"07.11.2016 20:07:07" adweek.it Newest Installment in Facebook Live Ad Campaign Focuses on Sports The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. A new TV spot from Facebook--part of its multiplatform campaign in support of Facebook Live--focuses on sports:
"07.11.2016 19:54:47" adweek.com Gmail iOS App Updated With Undo Send, Faster Search, More Google released a new version of its Gmail app on iOS. What's new in Gmail for iOS?
"07.11.2016 18:07:10" adweek.it WhatsApp Now Lets You Send, Receive GIFs on iOS WhatsApp launched the latest version of its messaging app on iOS, which now allows users to send and receive GIFs. The iOS version of WhatsApp now supports GIFs:
"07.11.2016 17:13:57" adweek.it Facebook Prepping Instant Games Platform for Messenger? Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends. Facebook Messenger users: Would you be interested in playing simple games via the app?
"07.11.2016 15:33:06" adweek.com Hearthstone: Blizzard Announces Mean Streets of Gadgetzan Expansion Blizzard Entertainment revealed the fourth expansion coming to Hearthstone: Heroes of Warcraft. Are Hearthstone: Heroes of Warcraft players ready to walk the Mean Streets of Gadgetzan?
"07.11.2016 14:33:24" adweek.com Apps to Help With Addiction Recovery The glut of smartphone apps targeting addiction and behavior modification can itself be overwhelming to sort through. Beach House Center for Recovery director of client care Robert Parkinson details five apps that can help with addiction recovery:
"04.11.2016 21:51:59" adweek.com Status: WhatsApp Tests Its Version of Snapchat Stories If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn't WhatsApp copy Snapchat? Snapchat Stories ... Instagram Stories ... Messenger Day ... Status?
"04.11.2016 21:25:24" adweek.it Take Advantage of the Social Proof in User-Generated Content User reviews help to cultivate trust and community, while driving sales for smart brands. A report by Kissmetrics examines the benefits of brands turning to user-generated content:
"04.11.2016 20:12:43" adweek.com Periscope Debuts Hillary Clinton, Donald Trump Snapchat-Style Selfie Masks Just in time for Election Day, Periscop took a page from the Snapchat playbook with its launch of Hillary Clinton and Donald Trump selfie masks. Periscope is ready for Election Day, with a little inspiration from Snapchat, perhaps ...
"04.11.2016 19:44:23" adweek.it Facebook Audience Network to Test Delivering TV Ads via Set-Top Box Apps Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially. Facebook is teaming up with A&E Networks and Tubi TV on a test in which Facebook Audience Network will deliver video ads via TV apps that run via set-tops, such as Apple TV and Roku:
"04.11.2016 18:42:37" adweek.com Pokemon Go: Niantic Previews Upcoming Daily Bonuses The bonuses will reward users with extra experience points and other items the first time they capture a Pokemon or visit a PokeStop each day. Daily bonuses coming to Pokemon Go:
"04.11.2016 18:02:58" adweek.it Mobile Game Roundup: Guardian Codex Here's a look at some of the mobile games that were released this week. A look at this week's new mobile game releases:
"04.11.2016 17:39:53" adweek.com 9 Things to Note Before Launching a Facebook Coupon Offers Campaign Just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn't mean that anyone can launch or execute a new coupon campaign without considering the following: ChameleonJohn co-founder and CEO Laurynas Skupas shares nine helpful tips for brands looking to run Facebook Offers campaigns with coupons:
"04.11.2016 15:18:08" adweek.it Kongregate, 22cans Launch The Trail on Mobile The exploration game allows users to travel to the new world and make a fortune by collecting resources and crafting a variety of items. Explore The Trail ...
"04.11.2016 14:29:17" adweek.com Yet Another Overseas Executive Departs Twitter Twitter's overseas operations took yet another hit, as managing director of Southeast Asia, India, the Middle East and North Africa Parminder Singh is leaving the company. What is going on at Twitter?
"04.11.2016 13:45:18" adweek.com Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers Lead ads and video ads captured the hearts and votes of political-focused advertisers on social. Kenshoo senior director of marketing research Chris Costello examined political social campaigns and found that lead ads and video ads stood tall:
"03.11.2016 21:32:56" adweek.it Cubs Win 2016 World Series, and Twitter and Facebook Explode The end of a 108-year championship drought brought a flood of activity to Facebook and Twitter Wednesday night. World Series and Major League Baseball records were set on Twitter, with more than 18 million #WorldSeries tweets, including 10,5 million from game seven alone:
"03.11.2016 20:35:10" adweek.com YouTube Gives Video Creators More Control Over Comments YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels. Enhancements to YouTube's comments feature:
"03.11.2016 18:54:06" adweek.com WBIE, DC Entertainment Launch DC Legends on iOS, Android The turn-based role-playing game allows users to collect superheroes and villains from the DC Universe. Superheroes on your smartphone:
"03.11.2016 18:22:45" adweek.it A Complete Guide to Facebook's Q3 2016 Financial Results, Earnings Call Beat the Street, indeed: Facebook's third-quarter-2016 financial results exceeded Wall Street's projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. 30. All of the details from Facebook's third-quarter-2016 financial results and earnings call:
"03.11.2016 16:53:31" adweek.com Gameloft's Asphalt Xtreme Races Onto Mobile The off-road racing game allows users to race through multiple environments using 35 different vehicles. Racing in the streets ...
"03.11.2016 15:06:40" adweek.it Backflip Studios Launches DragonVale World on Mobile The game allows each user to build their own dragon park and fill it with more than 135 different dragons. Mother of dragons ...
"03.11.2016 14:28:25" adweek.it Twitter Announces Twitter Developer Communities Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. A sense of community ...
"03.11.2016 13:29:00" adweek.com For TV Advertisers: TV + Social Is What's Next Savvy brands looking to extend advertising beyond TV should look to complement those buys with social advertising. Here's how: Despite the rise of social advertising, TV isn't going anywhere, and Ryan Pitylak, co-founder and CEO of Unique Influence, shares his thoughts on integrating the two:
"02.11.2016 22:10:09" adweek.it ABC News, Facebook Live Gear Up for Election Day ABC News will continue to incorporate Facebook Live into its coverage of the 2016 presidential election on Election Day itself. ABC News will continue to tap Facebook Live throughout Election Day:
"02.11.2016 21:19:02" adweek.com Could Social Media Drive Turnout of Young Voters? The "register to vote" campaigns on social media could have the biggest impact on young voters--a group traditionally seen as less engaged in the political processes. Every vote counts ...
"02.11.2016 20:53:34" adweek.com Twitter Loses Another International Executive Twitter vice president of media for the Asia-Pacific region, Middle East and North Africa Rishi Jaitly is leaving the company later this month. Another one bites the dust ...
"02.11.2016 20:14:32" adweek.com TCM, Criterion Launch FilmStruck Movie-Streaming Service The FilmStruck app allows users to stream a variety of films, including "hard-to-find gems and cult favorites." Turner Classic Movies and Criterion want you to be FilmStruck ...
"02.11.2016 19:52:48" adweek.com Twitter Offers Election Information to Users Who DM @Gov Twitter is doing its part to give voters in the 2016 presidential election as much information as it can. Twitter users who send direct messages to @Gov can receive personalized election information:
"02.11.2016 19:07:04" adweek.com Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook Facebook put the kibosh on a planned application from U.K. insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers' posts on the social network. Auto insurance premiums based on Facebook posts and likes? No so fast ...
"02.11.2016 18:11:39" adweek.com Amazon Rapids Children's Reading App Launches on Mobile The Amazon Rapids app allows users to read short stories presented in a chat style that sees stories progress one message at a time. Chat-style reading for kids:
"02.11.2016 17:37:28" adweek.com Facebook Gameroom Added as Unity Editor Build Target Facebook Games Arcade is now Facebook Gameroom, and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Windows desktop app Facebook Gameroom, formerly Facebook Games Arcade, was added as a build target for Unity Editor:
"02.11.2016 16:16:53" adweek.it App User Acquisition Costs More in Swing States (Infographic) Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. What do political leanings have to do with app user acquisition costs? Liftoff has the answers:
"02.11.2016 14:46:39" adweek.it Users Testy Over Twitter Test of Removing Handles From Replies Twitter is testing a way to pack more content into its 140-character limit, but this particular test hasn't been very well-received. Some tests work out well, white others ...
"02.11.2016 14:37:55" adweek.com Twitter and the Holiday Shopping Season (Infographic) You may still be munching on Halloween candy, but the holiday shopping season is upon us. A festive infographic from Twitter:
"02.11.2016 14:29:32" adweek.it Twitter Tests Apple Reader Mode as Default Twitter is reportedly testing a feature in its flagship iOS app that enables Apple's Reader mode by default when links are clicked in its in-app browser. Good for some sites, not so much for others ...
"02.11.2016 14:24:34" adweek.com LinkedIn Salary Helps Users Maximize Their Earning Potential Are you earning what you should be earning? A new offering from LinkedIn is aimed at helping you find out. How does your salary match up? LinkedIn has the answers ...
"01.11.2016 22:48:03" adweek.com Journalism 101, Facebook-Style Facebook last week launched a series of online courses for journalists via its Blueprint global training program. Journalists looking to take full advantage of Facebook and Instagram can now take online courses via the social network's Blueprint global training program:
"01.11.2016 21:50:31" adweek.it Millennials Driving Change in Marketing, Media (Report) Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Video editing software provider Magisto examined how millennials influence marketing:
"01.11.2016 21:26:49" adweek.com Facebook Login Updated for tvOS, FireTV, Android Facebook last week announced improvements to Facebook Login for television and Android. Users with tvOS, FireTV and Android devices now have a simplified Facebook Login experience:
"01.11.2016 20:46:09" adweek.com YouTube Videos Can Keep Earning Revenue During Content ID Disputes YouTube announced in April that it was developing a solution to enable videos to continue to earn revenue during disputes of Content ID claims, and that solution arrived Tuesday. YouTube Content ID disputes no longer mean turning off the revenue tap:
"01.11.2016 19:32:52" adweek.com Twitter Takes the Election Outdoors Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election. Twitter continued its outdoor advertising efforts in New York with a focus on the upcoming presidential elections and its key issues:
"01.11.2016 18:54:58" adweek.com The White House Details its Social Media Transition Plans The White House announced its plans for transitioning President Obama's social media accounts to the next president of the U.S. How The White House will handle social media accounts during the transition from Barack Obama to the next president:
"01.11.2016 18:06:48" adweek.com Instagram Testing Shopping Posts From Retailers With 'More Depth' Instagram announced a mobile commerce test in which 20 U.S.-based retail brands will share posts with “more depth,” accessible to users via a “tap to view” icon. More depth, indeed: Instagram and 20 U.S.-based retailers are conducting a shopping test ...
"01.11.2016 16:58:18" adweek.com Pokemon Go's Halloween Event Increased Revenue By 133% According to data from app store optimization company Sensor Tower, the game's Halloween event was a success. Niantic had a happy Halloween thanks to its Pokemon Go in-app event:
"01.11.2016 16:10:16" adweek.it Instapaper Premium Features Are Now Free for Everyone Pinterest announced that Instapaper Premium is now available to all users for free. Pinterest announced that Instapaper Premium is now available free-of-charge to all users:
"01.11.2016 16:04:50" adweek.com Twitter Adds Quick Replies, Welcome Messages to DMs From Brands Businesses on Twitter can now take advantage of two new features for the social network's direct messages: quick replies and welcome messages. Direct messages just got a lot more useful for businesses on Twitter:
"01.11.2016 15:55:40" adweek.com What Did Social Media Users Talk About This Halloween? Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Trick or treat!
"01.11.2016 13:56:25" adweek.com Could Facebook Tip the Elections in the Final Countdown? The Nov. 8 deadline is looming, and the polls are tight. As Hillary Clinton and Donald Trump come head-to-head, the reality is, no one really knows what will happen. BrandBastion founder and CEO Jenny Wolfram uncovers some surprising ways Facebook may be affecting the upcoming election:
"31.10.2016 22:00:16" adweek.com Facebook Unveils Resources for Business Influencers Facebook Monday released a bundle of resources for business influencers, highlighted by its Business Influencer Guide. Business influencers on Facebook now have access to a host of new resources:
"31.10.2016 20:34:02" adweek.com Justin Kan Launches Whale Video Q&A App The app allows users to send questions to influencers and experts and receive video responses. Thar she blows!
"31.10.2016 18:41:48" adweek.it Pinterest Adds Three New Types of Promoted Pins Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. One-tap Pins, video Pins and app Pins:
"31.10.2016 17:48:09" adweek.com Periscope Removes Follower Requirements From VIP Program Periscope announced that it changed the requirements users must meet before being eligible for its VIP program. Admission to the Periscope VIP Program is no longer based on follower count:
"31.10.2016 16:55:18" adweek.it Facebook Vote Planner Feature Prepares Users for Election Day After doing its part to get voters to register and endorse their candidates of choice, Facebook introduced a feature to give voters all of the information on what they will be voting on. Facebook's vote planner feature is aimed at ensuring that users are fully prepared to cast their votes on Election Day:
"31.10.2016 16:47:58" adweek.com FilmFish Film Recommendation App Launches on iOS The app allows users to browse movie recommendations curated by "film buffs." Fishing for films to watch?
"31.10.2016 14:16:00" adweek.com A Social Media Manager's View on SEO If you're a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Unlocking the mysteries of search-engine optimization:
"28.10.2016 21:30:00" Timeline Photos Zynga Inc. launched a Words With GIPHY feature in Words With Friends. Learn more here: http://adweek.it/2eVopnM
"28.10.2016 20:00:19" adweek.com Why Do Mobile Conversion Rates Still Stink? It's clear that consumers spend a lot more time browsing retail sites on mobile, but they don't buy. Sherry Gray examined a few factors that may be stopping users from buying products on mobile devices:
"28.10.2016 18:45:00" adweek.com Online Shoppers Want a More Human Experience (Report) Empowering sales associates to offer recommendations can create a more personalized experience that drives retail success, both online and in stores. A new report from Salesfloor examined what customers want when it comes to shopping in stores and online:
"28.10.2016 17:30:28" Timeline Photos Are you looking for a new mobile game to play this weekend? Check out our latest roundup of new releases, including Gear.Club from Eden Games: http://adweek.it/2eVe3o6
"28.10.2016 16:00:00" adweek.it What Twitter Moments Means for Small Businesses What exactly are Twitter Moments and how can they benefit small businesses like yours? Helgi Hermannsson, CEO of Gangverk and Sling, explained how small businesses can use Twitter Moments:
"28.10.2016 14:45:16" Timeline Photos Facebook introduced Halloween reactions and Halloween masks in Facebook Live. Learn more here: http://adweek.it/2eS1B8C
"27.10.2016 22:30:01" adweek.com 27 Million Pinterest Users Pinned Halloween Costumes (Infographic) Trick and treat your way to Halloween sales on social media. A new infographic from The Shelf showed how consumers plan and shop for Halloween:
"27.10.2016 21:04:19" adweek.com Linked Learning: Loading Education 4.0? Will Sept. 22, 2016, go down in history as a key milestone in the digital transformation of the professional development market? Only the future will tell. Stefan Michel, professor of marketing and service management at IMD, examined how the launch of LinkedIn Learning may affect the professional development market:
"27.10.2016 19:08:43" adweek.it Twitter to Discontinue Vine Twitter announced it will discontinue Vine, its looping video app, which launched in 2013. Are you sad that the Vine app will be discontinued?
"27.10.2016 17:45:00" Timeline Photos Twitter revealed its Q3 2016 financial results, and that it will reduce its workforce by nine percent. Learn more here: http://adweek.it/2fb6OeZ
"27.10.2016 16:30:00" Timeline Photos Facebook updated its Branded Content Policy to include verified profiles. Learn more here: http://adweek.it/2f8GylJ
"27.10.2016 15:04:51" adweek.it The Attribution Challenge in Social Ultimately, the burden will fall on social to measurably demonstrate, in factual detail, just how well the advertising works. Matt Gilbert, CEO of Kinetic Social, argued that social channels need to provide better insights to marketers:
"27.10.2016 00:00:00" adweek.com What Can We Learn From the Top 30 Brands on Facebook? (Report) Top brands are posting less frequently and using more video content in an effort to generate more meaningful engagement among fans. A new report from quintly identified current trends among the Facebook pages of the top 30 brands on Facebook:
"26.10.2016 21:26:56" adweek.com Whilo Social Gifting App Launches on iOS The app allows users to create gift registries and wish lists that can be shared with friends and family. Will you try the Whilo app?
"26.10.2016 19:45:00" adweek.com YouTube Fighting to Remain Relevant in the New Age of Video Can the third-most-visited site on the planet really be feeling its competitors breathing down its neck? The answer is a resounding yes. Tom More, founder and CEO of Slidely, examined the challenge YouTube faces from competition such as Facebook and Twitter:
"26.10.2016 18:15:00" Timeline Photos YouTube launched its End Screens feature for all creators. Learn more here: http://adweek.it/2f7HbvA
"26.10.2016 16:43:17" Timeline Photos Twitter and MLB launched featured stickers for the World Series. Learn more here: http://adweek.it/2eJ3KTY
"26.10.2016 15:21:02" adweek.com How to Tackle a Constantly Evolving Social Media Landscape You're not alone if you feel like every time your company gets comfortable with a new social platform, it's replaced by something shiny and new. Sarah Clark, president of Mitchell, explained how businesses can find success when they join new social platforms:
"25.10.2016 22:05:05" Timeline Photos Twitter launched hashtag-triggered emoji for all 30 NBA teams. Learn more here: http://adweek.it/2f585o7
"25.10.2016 20:15:36" adweek.com How to Build an Authentic Brand With a Remarkable Voice The difference between success and failure could well depend on how well you tailor your message to the right people. Sherry Gray offered suggestions for businesses looking to build their brands:
"25.10.2016 19:03:02" Timeline Photos Do you like Halloween? Check out our roundup of some of the mobile games that have been updated for Halloween in 2016: http://adweek.it/2eNWwfW
"25.10.2016 16:00:33" adweek.com Twitter Launches Rewarded Video on MoPub Marketplace Twitter's MoPub mobile ad exchange announced the general availability of its rewarded video solution. Do you watch rewarded video ads in mobile games or apps?
"25.10.2016 14:45:01" adweek.com Social Media Users Worn Out, Stressed Out by Political Content (Report) It may be a good thing that Election Day is just two weeks away, as a new study discovered just how fed up social media users are with political content. Pew Research Center released its newest report, which revealed how some social media users feel about political content.
"25.10.2016 00:08:19" Timeline Photos Tom Stockham, CEO of Experticity, explained five ways businesses can leverage consumer-led social media this holiday season: http://adweek.it/2en1uQl
"24.10.2016 19:40:00" Timeline Photos LifeLock launched Identity, an online account management app. Learn more about the app here: http://adweek.it/2f9vZOr
"24.10.2016 18:36:35" Timeline Photos Twitter released featured stickers for Lady Gaga's album Joanne. Learn more here: http://adweek.it/2f9fstE
"24.10.2016 17:20:01" Timeline Photos Pokémon GO will allow players to earn extra Pokemon Candy in a Halloween event. Learn more here: http://adweek.it/2eKhdt6
"24.10.2016 14:45:37" adweek.com The Value of Paid Social Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Adaptly's Catalina Boneo examined "organic versus paid activity" on different social platforms:
"22.10.2016 02:20:57" adweek.it NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6 The Dallas Cowboys are known as America's Team, and according to Unmetric, they were Facebook's team, as well, during weeks four through six of the NFL season. Which NFL teams performed the best on Facebook, Twitter and Instagram during the fourth through sixth weeks of the NFL season? Unmetric has the answers:
"21.10.2016 21:24:43" adweek.com Facebook to Page Admins: Who Is Your Page Endorsing? Facebook quietly began encouraging users to endorse their chosen candidates in the 2016 presidential election, and it is apparently doing the same for pages. Facebook is encouraging page administrators to declare which candidates their pages are endorsing. Is this a good idea?