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"24.03.2017 17:54:29" adweek.com Will Facebook Users Soon Be Able to Comment with GIFs? Facebook confirmed that it will begin testing a GIF button in comments next week, enabling users who are part of the test group to post GIF files from third-party sites such as Giphy and Tenor as comments. Facebook will test GIFs as comments. Would you like to see this feature roll out?
"24.03.2017 17:24:49" adweek.com Marketers Face Hurdles in Data-Driven Marketing Strategies (Report) Marketers blame inadequate tools, inadequate funds and resistance to data-driven solutions for their failure to implement effective omnichannel solutions for customers. The CMO Council examined obstacles marketers face when attempting to respond to customers in real-time:
"24.03.2017 16:21:13" adweek.com While UCLA's Lonzo Ball Stars in March Madness, His Dad Trends on Twitter Point guard Lonzo Ball leads the University of California Los Angeles into its NCAA Men's Division I National Championship Sweet 16 battle versus the University of Kentucky Friday night, but trending on Twitter has been a family affair in the Ball A family affair ...
"24.03.2017 15:29:46" adweek.com Cherry Blossoms and Stickers for Instagram Stories Are Blooming in Japan, Korea The Instagram Stories stickers express is making stops in Japan and South Korea. Graduation ... back to school ... cherry blossoms ... geotagged stickers for Instagram Stories ...
"24.03.2017 15:06:17" adweek.com Twitter Android, Web Users Can Now Specify Time Periods for Muted Content Twitter users who connect to the social network via its Android application or the web (desktop or mobile) can now specify a time period for words, phrases, user names, emojis and hashtags they have muted. 24 hours, seven days and 30 days are now options, in addition to forever, the default ...
"24.03.2017 13:29:47" adweek.com How Snapchat Raised the Bar for Brands on Mobile Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire generation consumes content? And how will Snap achieve its massive Vivoom founder and CEO Katherine Hays on how Snapchat improved the entire mobile advertising sector:
"23.03.2017 19:38:54" adweek.com Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. Time to split ...
"23.03.2017 18:30:19" adweek.com Reactions and Mentions Come to Facebook Messenger Facebook Thursday introduced two new features for its Messenger application: Reactions, which it had been testing in Messenger earlier this month, and Mentions. After being tested earlier this month, Reactions have officially been launched for Facebook Messenger, along with a new Mentions feature. Here are the details:
"23.03.2017 17:12:06" adweek.com Facebook Is Testing a Beefed-Up Version of Its Local Search Facebook is quietly testing enhancements to its local search functionality. Some Facebook users are getting a lot more out of their local search queries ...
"23.03.2017 16:05:08" adweek.com Google Maps Will Soon Let Users Share Their Real-Time Locations, Trips Google Maps will soon allow users to share their real-time locations with friends and family without leaving the app. Google Maps users can allow their friends and family to "stalk" them ...
"23.03.2017 15:33:43" adweek.com Instagram Says It Will Start Covering Sensitive Images With Screens Instagram announced two more steps to maintain a safe environment on its platform—covering potentially sensitive images with a screen, and the launch of two-factor authentication to all users. Two more safety features from Instagram:
"23.03.2017 14:31:56" adweek.com A Modern Guide to Social Media Content Marketing, Part 4: Facebook Opinion: Whoever you are and whatever your brand seeks to sell or do, if it isn't on Facebook, it might as well not exist. When it comes to social, Facebook is king. How will you use it to your advantage? This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram ...
"23.03.2017 13:39:18" adweek.com The 2017 AT&T NABC Guardians of the Game Award Show Will Be Livestreamed on Twitter Twitter is teaming up with the National Association of Basketball Coaches and multimedia rights partner IMG to livestream the 2017 AT&T NABC Guardians of the Game Award Show. A Final Four weekend livestreaming coup for Twitter:
"22.03.2017 19:33:33" adweek.com São Paulo Is the Next Destination for Instagram Stories Geostickers Instagram users in São Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia. It's about to get sticky in São Paulo ...
"22.03.2017 19:11:26" adweek.com Influencer Marketing Is Becoming an Essential Business Strategy (Survey) Bloglovin surveyed marketers about influencer marketing. Here's what it found:
"22.03.2017 18:50:37" adweek.com Gamers, Rejoice: All Users Can Now Livestream on Facebook via Desktops, Laptops Facebook Live was extended to verified pages in December 2015, and users started getting access to the feature via desktops and laptops as early as last September. Starting Wednesday, it is available globally. Get ready to see a lot more Facebook Live videos, especially from gamers ...
"22.03.2017 17:39:46" adweek.com Facebook Just Released Its Schedule of F8 Meetups (45 of Them) Developers who can't make it to Facebook's F8 annual developers conference April 18 and 19 at the McEnery Convention Center in San Jose, Calif., may be able to take advantage of the next best thing if they can get to one of 45 other cities. Can't make your way to San Jose?
"22.03.2017 16:52:09" adweek.com How Much Time Will the Average Person Spend on Social Media During Their Life? (Infographic) The average person will spend more than five years of their lives on social media, according to a study by influencer marketing agency Mediakix. Wait ... HOW much time?
"22.03.2017 16:08:22" adweek.com Pokemon Go Gets Wet With a Limited-Time Water Festival Niantic is celebrating Water-type Pokemon in Pokemon Go with a limited-time Water Festival, which will give players a better chance of encountering certain Water-type Pokemon while playing the game. Pokemon Go is all wet ...
"22.03.2017 15:48:29" adweek.com LinkedIn Finally Hops Aboard the Trending Train With Trending Storylines LinkedIn joined Facebook and Twitter on the trending bandwagon, introducing its Trending Storylines on mobile and desktop Wednesday. Trending Storylines: LinkedIn's answer to similar features on Facebook, Twitter?
"22.03.2017 14:43:54" adweek.com Instagram Tops 1 Million Monthly Advertisers, 8 Million Business Profiles Advertising on Instagram has exploded, with the Facebook-owned photo- and video-sharing network reporting that it now tallies more than 1 million monthly advertisers, five times more than the 200,000 it had at the same time in 2016. Instagram announced that it now has more than 1 million monthly advertisers, up from 200,000 at the same time last year:
"22.03.2017 13:39:42" adweek.com The Evolving Business of Social in 2017 and Beyond Opinion: The conventional idea of a social network has long since evolved into an animal of an entirely different kind—digital media platform, content distributor, publisher, programmatic partner and now even content creator—all identities passed around PMX Agency's Ed Camargo on what's next for Facebook:
"21.03.2017 20:45:28" adweek.com Twitter Suspended 636,248 Accounts for 'Promotion of Terrorism' It may be a drop in the bucket, but every drop is significant: Twitter revealed in its Twitter Transparency Report for the second half of 2016 that it suspended 636,248 accounts from Aug. 1, 2015, through Dec. 31, 2016, for “violations related to The second-half-2016 Twitter Transparency Report is out:
"21.03.2017 19:17:14" adweek.com Nokia and Facebook Are Bragging About Their Undersea Exploits The two companies revealed the results of multiple field trials of their 5,500-kilometer (3,418-mile) submarine cable between New York and Ireland, saying that the cable used new probabilistic constellation shaping from Nokia Bell Labs and shaped 64-QAM, Under the sea ...
"21.03.2017 17:47:22" adweek.com Do You Think You Have What It Takes to Bring Home a 2017 Facebook Award? Facebook is currently accepting submissions for its 2017 Facebook Awards, and the social network will be doing so through April 28. The deadline for submissions is April 28:
"21.03.2017 16:37:48" adweek.com LinkedIn Just Added Some Muscle to Its Sales Navigator LinkedIn is beefing up its Sales Navigator customer lead-generation solution, adding an Enterprise Edition and announcing integrations with PointDrive, as well as enhanced customer-relationship-management integrations. What's new in LinkedIn's Sales Navigator? Here are all the details:
"21.03.2017 16:07:18" adweek.com Apple Unveils Clips Video-Creation App The Clips app will allow users to add visual filters, speech bubbles, shapes and emoji to their projects. Clips is coming ...
"21.03.2017 15:44:28" adweek.com How YouTube Is Responding to Recent Controversies Over Ad Placement, Restricted Mode YouTube late Monday responded to recent flaps over ads being placed adjacent to controversial content and its Restricted Mode blocking content from the LGBTQ and other communities. YouTube plays defense:
"21.03.2017 14:03:25" adweek.com Dark Horse No More: Three Reasons Why Pinterest Is Killing It Opinion: Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing. Don't sleep on Pinterest, says SIM Partners' Jay Hawkinson:
"20.03.2017 20:48:44" adweek.com Pinterest to Marketers: Get Your Mother's Day Campaigns in Gear Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother's Day, which falls on May 14 this year. May 14 will be here before you know it ...
"20.03.2017 19:45:16" adweek.com Facebook iOS Users Are Joining the Background Colors for Status Updates Party The background colors for status updates that Facebook began rolling out for Android users last December appear to be making their way to iOS, as well. A splash of color ...
"20.03.2017 19:08:15" adweek.com Older Users Are Most Influenced by Ads on Instagram (Report) While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts. Think Instagram is only for targeting the young? Think again ...
"20.03.2017 18:51:43" adweek.com Twitter Just Freshened Up Its MoPub Website Twitter's MoPub mobile ad exchange revamped its website Monday. A new look for MoPub's website:
"20.03.2017 18:20:33" adweek.com Snapchat Is Looking to Make Its Mark With Australian Football League Pact Australian rules football is coming to Snapchat, as parent company Snap Inc. reached a multiyear agreement with the Australian Football League to produce Our Stories during the season. Meanwhile, Down Under ...
"20.03.2017 17:24:16" adweek.com Instagram Is Now Allowing Users to Save Their Live Videos Instagram live videos still vanish from the app upon completion, but now there's a way to save them. Live videos on Instagram are no longer lost forever ...
"20.03.2017 16:52:25" adweek.com Will This Year's Big Announcement by Facebook at F8 Be Hardware-Related? Facebook isn't a hardware company … until it is. Alex Heath of Business Insider reported that the Building 8 unit Facebook formed last April is working on “at least four unannounced consumer hardware products,” speculating that more details might be Hardware from Facebook?
"20.03.2017 15:39:00" adweek.com Facebook Allows Users to Celebrate the Changing Seasons Facebook is rolling out a new message at the top of users' News Feeds, allowing them to celebrate the changing seasons. Facebook wishes users a happy spring (or a happy fall, for those in the Southern Hemisphere):
"20.03.2017 13:47:17" adweek.com Better the Devil You Know: The Two Best (and Cheapest) Facebook Audiences Opinion: For new businesses with restricted budgets, it's better to start by going after the people that you already know are interested, rather than trying to get in front of strangers and seducing them. Curaytor co-founder Chris Smith is a fan of Facebook's custom audiences:
"17.03.2017 14:29:33" adweek.com Happy #StPatricksDay From Twitter Twitter Dublin wished users of the social network a happy St. Patrick's Day with a shamrock hashtag-triggered emoji. Twitter has a hashtag-triggered emoji for St. Patrick's Day:
"17.03.2017 13:38:17" adweek.com Why Snapchat's $24 Billion Valuation Was No Surprise to Mobile Marketers Opinion: A few weeks ago, when Snap Inc. started trading at $24 per share, the mobile application (and self-proclaimed “camera company”) proved that it was a force to be reckoned with. Storm8 chief strategy officer Terence Fung discusses the recent Snap Inc. IPO:
"16.03.2017 17:25:15" adweek.com Here's How to Add Stickers to Posts on Instagram Stories Did you know you can add stickers to your posts before sharing them on Instagram Stories? Stuck on Instagram stickers?
"16.03.2017 15:58:20" adweek.com No Surprise: Facebook Is Dominating Social Video (Report) Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video. Native video on Facebook is dominant, according to Quintly:
"16.03.2017 15:44:54" adweek.com YouTube Is Killing Its Annotations Editor May 2 in Favor of Cards, End Screens Improvements to and increased use of Cards and End Screens led to the demise of YouTube's Annotations Editor. The shift toward mobile and away from desktop rendered YouTube's Annotations obsolete:
"16.03.2017 13:38:24" adweek.com 6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing Opinion: When people are looking for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines. Ignite Social Media productions manager Jessica Hubacher on why food and beverage brands should have an appetite for influencer marketing:
"15.03.2017 21:22:24" adweek.com Twitter Is Ready for March Madness The 2016-17 NCAA Men's Division I Basketball Championship tournament tips off in earnest Thursday, and Twitter has a courtside seat. Couch ... snacks ... Twitter?
"15.03.2017 19:49:49" adweek.com Upon Further Review, WhatsApp Is Bringing Back Text Status Updates Due to popular demand, text status updates are coming back to WhatsApp. Something old, something new ...
"15.03.2017 18:19:08" adweek.com Facebook Stories Isn't Rolling Out Yet, But Testing Has Expanded to More Countries The Facebook Stories feature that the social network began testing with select iOS and Android users in Ireland in January is being tested in a few more countries, but there are no plans as of yet to roll it out globally. Some users in Chile, Vietnam and Greece are able to test Facebook Stories and other components of the social network's camera features:
"15.03.2017 17:13:21" adweek.com Here's How to Broadcast Live Video on Instagram Instagram launched live videostreaming for all users through Instagram Stories in January. Want to go live on Instagram? Here's how:
"15.03.2017 15:46:43" adweek.com Your Smartphone Is Now a Town Hall, Thanks to Facebook The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level. Facebook added a Town Hall feature to its flagship mobile app. What's it all about?
"15.03.2017 15:10:38" adweek.com Twitter's Latest Sports Livestreaming Pact Is With the National Lacrosse League Lacrosse is the next sport up on Twitter's livestreaming menu, as the social network reached a partnership with the National Lacrosse League for the 2017 and 2018 seasons. Twitter gets in the box ...
"15.03.2017 14:35:10" adweek.com The Luck of the Irish Extends to Instagram Stickers for St. Patrick's Day With St. Patrick's Day coming up Friday, Instagram users can not only wear their green, but they can add special stickers to their posts. Erin go bragh ...
"15.03.2017 14:07:25" adweek.com It Was a Sleepy February on Facebook, as Lodging, Mattresses Were Topics to Watch Facebook users appear to have been feeling sleepy in February, as lodging and mattresses were among the Topics to Watch spotlighted by Facebook IQ. Facebook IQ shared the social network's Topics to Watch for February:
"15.03.2017 13:39:34" adweek.com 7 Steps for Better Social Customer Service in 2017 Opinion: 2016 was the watershed year for social channel engagement, especially over messaging platforms like Facebook Messenger and Twitter. And 2017 promises to build on that momentum, delivering innovative solutions that simplify the customer-service Conversocial senior vp of sales and services Kristin Shevis shares seven ways to provide better customer service via social media:
"14.03.2017 21:42:25" adweek.com Twitter Is Finally Dishing Out Data on Likes Brands and agencies using Twitter's Gnip APIs finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. What's not to like?
"14.03.2017 20:08:49" adweek.com If You Have an Older Version of Messenger or Facebook, You Might Want to Read This Facebook announced that it will no longer support some older versions of its Messenger and flagship applications as of the end of the month. Some older versions of the Facebook flagship app and Messenger will no longer be supported as of the end of the month:
"14.03.2017 19:35:18" adweek.com Snapchat Users Can Now Easily Chat Up Their Best Friends, Complete With Bitmoji Widgets Snapchat's newest update for iOS and Android includes an easy and colorful way for users to begin chatting with their favorite friends. Snapchat users can add Bitmoji widgets for their best friends to their Today screens (iOS) or home screens (Android):
"14.03.2017 17:23:19" adweek.com Now You Can Give Your LinkedIn Profile Picture a Makeover Profile pictures are one of the first things LinkedIn users see, and the professional network just released some tools in its mobile application to make sure those profile pictures put their best faces forward. Photo filters and editing tools from LinkedIn:
"14.03.2017 15:43:23" adweek.com Here's How to Change Your Display Name, Add Other Names in the Facebook App Did you know Facebook allows users to change their display names and even add alternate names to their accounts? Say my name, say my name ...
"14.03.2017 14:13:09" adweek.com February's Hot Topics on Facebook Looked a Lot Like January's Hot Topics on Facebook Super Bowl LI and Valentine's Day were Hot Topics on Facebook for the second consecutive month in February, and they were joined by the Grammy Awards, Black History Month and Mardi Gras. Facebook IQ's Hot Topics for February on Facebook, Instagram:
"14.03.2017 13:31:18" adweek.com 4 Ways You're Killing Your Brand's Reputation on Social Media Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand's reputation on social Effective Inbound Marketing content strategist and marketer James Jorner shares four ways brands ruin their reputations on social media:
"13.03.2017 20:00:08" adweek.com Nielsen Social Content Ratings, Week of March 6: FC Barcelona's Comeback Is Tops FC Barcelona's historic comeback against Paris St.-Germain propelled the UEFA Champions League soccer match to the top spot in the Nielsen Social Content Ratings for the week of March 6. A historic soccer comeback topped the Nielsen Social Content Ratings charts for the week of March 6:
"13.03.2017 19:14:00" adweek.com Apple News' Donna Ogier Quietly Joined Snapchat to Boost Its Discover Platform Snapchat quietly added Apple News senior publisher relations manager Donna Ogier to help bolster its Discover platform. Apple News senior publisher relations manager joined Snap Inc. in February as global publishing manager:
"13.03.2017 18:18:35" adweek.com Facebook's Trending Topics Are Not So Useful or Popular (Report) Unfortunately, Facebook's Trending topics seem to be teetering between incendiary and irrelevant. Not a good trend for Facebook's Trending ...
"13.03.2017 18:00:35" adweek.com Google's Area 120 Launches Uptime Social Video Viewing App With Uptime, users can search for YouTube videos to share with the community, or watch videos that have already been shared. Spend your downtime watching videos on Uptime:
"13.03.2017 15:22:12" adweek.com Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance Facebook took steps to make it clear to developers that data from the social network cannot be used for the purposes of surveillance. Facebook to developers: Don't use our data for surveillance purposes ...
"13.03.2017 14:39:16" adweek.com Facebook Messenger Takes a Big Hit as Peter Martinazzi Leaves the Company Messenger Day turned out to be the parting shot for director of product management Peter Martinazzi, who has left Facebook. The man behind much of Facebook Messenger's success is out the door:
"13.03.2017 13:34:08" adweek.com Brands, Listen Up: Influencers Striking a Pose is the New Normal Opinion: Fashion blogging is now a mainstay of the industry, and that includes having a continued presence at industry events like Fashion Week. Yet you certainly don't want to be “that brand,” inviting annoying guests to your shows. Tidal Labs CEO Matthew Myers on influencer marketing and fashion:
"11.03.2017 21:34:25" adweek.com Facebook IQ Compared TV, TV/Streaming and Streaming Viewers Facebook IQ examined how the emergence of streaming affected television viewers' expectations for availability and pricing of content. Cord-cutters?
"10.03.2017 21:29:57" adweek.com Facebook Is Reminding Users to 'Continue Watching' Videos They Never Finished Remember that video you started watching on Facebook but never finished because you got distracted by something else? Facebook does. Facebook REALLY wants you to finish watching that video ...
"10.03.2017 19:55:04" adweek.com Oculus Samsung Gear VR Users Can Livestream Directly to Facebook Oculus VR Friday announced new social features for the Samsung Gear VR: more video content for its Oculus Rooms feature, including 360-degree videos, as well as the launch of the Oculus Events feature, the ability to livestream directly to Facebook and Oculus announced a host of new features for Samsung Gear VR users Friday:
"10.03.2017 18:53:58" adweek.com Four Ways to Maximize Your Brand Presence on Instagram (Report) It's no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience. Venngage provides four tips that can be used for any Instagram campaign:
"10.03.2017 17:46:13" adweek.com Pinterest Lens Is Still in Beta, But All U.S. iPhone and Android Users Can Play With It Lens, one of three visual discovery features introduced by Pinterest last month, rolled out to all of the social network's U.S. iPhone and Android users, with some new tweaks, although the feature is still in beta. Through the Pinterest Lens ...
"10.03.2017 16:36:52" adweek.com Google Unveils Hangouts Meet, Hangouts Chat for Businesses Hangouts Meet allows users to participate in video meetings with their colleagues, while Hangouts Chat is a text messaging platform similar to Slack. Hang out with Google ...
"10.03.2017 15:51:44" adweek.com It's Facebook's Turn for a Sports Livestreaming Pact, and MLS, Univision Deportes Oblige Facebook snatched a piece of the sports livestreaming pie that has been dominated by Twitter of late, teaming up with Univision Deportes to livestream “a full slate” of regular-season Major League Soccer games. Univision Deportes is bringing live Major League Soccer matches to Facebook Live:
"10.03.2017 14:39:15" adweek.com The Dos and Don'ts of Reaching Millennials via Social Media Opinion: Millennials are always looking for the “next big thing.” By the time marketers decipher which platform millennials are currently using, they've moved on. Startek director of marketing Courtney Simpson on what to do and what to avoid when going after millennials:
"09.03.2017 21:34:28" adweek.com Fake News Undermines the Credibility of Popular Social Networks In order to maintain credibility and ad partnerships, social networks may have to resort to editorial review by humans, rather than depending on algorithms. Fake news, real problems ...
"09.03.2017 21:32:05" adweek.com There Were More Than 400 Million Facebook Interactions for International Women's Day Some 160 million Facebook users were responsible for more than 400 million posts, likes and comments related to International Women's Day Wednesday. 160 million Facebook users chimed in about International Women's Day:
"09.03.2017 20:36:30" adweek.com Publishers Get More Ad Placement Flexibility in Facebook Instant Articles Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Flexibility ...
"09.03.2017 20:13:56" adweek.com Mark Zuckerberg and Priscilla Chan Are Expecting Another Daughter Max Zuckerberg is going to be a big sister: Facebook co-founder and CEO Mark Zuckerberg revealed Thursday that he and his wife, Priscilla Chan, are expecting another daughter. New addition coming ...
"09.03.2017 17:20:54" adweek.com Twitter Is Now Warning Users That Accounts 'May Include Potentially Sensitive Content' Twitter's efforts to combat trolling and offensive content may soon be expanded to cover entire accounts. The next step in Twitter's safety efforts ...
"09.03.2017 16:48:59" adweek.com Here's How to Block Someone in the Facebook App Did you know you can block users from within Facebook's mobile app? How to block other Facebook users from within its flagship mobile app:
"09.03.2017 16:11:24" adweek.com Messenger Day, Facebook Messenger's Answer to Snapchat Stories, Is Officially Here After several months of testing, Messenger Day, Facebook Messenger's answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide. A Day in the life ...
"09.03.2017 14:33:19" adweek.com How Hotels Can Fill Their Rooms via Twitter Opinion: Twitter marketing for hotels is all about communicating with customers, meeting future guests, resolving problems and learning more about prospective guests to increase return on investment. Twitter can be a useful marketing tool for the hospitality industry, according to Travel Ticker CEO Eimantas Balciunas:
"08.03.2017 20:33:27" adweek.com Pinterest Just Acquired Twitter Co-Founder Biz Stone's Jelly Twitter co-founder Biz Stone announced that Pinterest has acquired Jelly, the visual search and discovery platform he launched in January 2014 with Ben Finkel. Jelly, the visual search and discovery platform launched by Biz Stone and Ben Finkel in January 2014, was scooped up by Pinterest:
"08.03.2017 19:16:08" adweek.com Now There's a Dedicated App for Viewing Facebook 360 Content via the Gear VR Facebook Wednesday announced the release of Facebook 360, a dedicated application that enables Gear VR users to view 360-degree photos and videos from the social network. Facebook 360, a dedicated app for Gear VR users to view 360 photos and 360 video, launched today:
"08.03.2017 18:16:19" adweek.com Here's How to Change Your Twitter Username on Mobile Did you know you can change your Twitter username from within the Twitter app? Changing your Twitter username is easy ...
"08.03.2017 17:08:37" adweek.com Facebook Raided LinkedIn to Fill Its Chief Accounting Officer Spot LinkedIn vice president, controller and chief accounting officer Susan Taylor is switching social networks, assuming the posts of CAO and principal accounting officer at Facebook. But did Facebook find her ON LinkedIn?
"08.03.2017 16:46:05" adweek.com Marketers Are Investing Heavily in Programmatic Advertising (Report) With improved targeting and proven return on investment, programmatic is becoming the automation tool of choice for social and digital media marketers. Adroll looks at the surge in programmatic advertising:
"08.03.2017 16:21:06" adweek.com #SheInspiresMe: International Women's Day on Twitter Twitter is marking International Women's Day with a hashtag-triggered emoji for tweets containing #SheInspiresMe. Who inspires you?
"08.03.2017 14:49:56" adweek.com Why Machine Learning Is a Game-Changer for Social Media Managers Opinion: Some argue that AI will lead to the loss of jobs and the lack of a human element for community management. But the reality is that machine learning and bot technology allows human teams to focus their energy on providing the best, more positive Don't fear the machines, says Smart Moderation co-founder and CEO Ciler Ay Tek:
"07.03.2017 20:04:03" adweek.com Google's Christine Flores Is Pinterest's New General Counsel Pinterest pinned Google vice president of legal Christine Flores as its new general counsel, succeeding Michael Yang, who announced last November that he was leaving the social network. Pinterest has a new general counsel:
"07.03.2017 19:17:45" adweek.com Twitch Introduces Pulse, a Facebook-Style News Feed With this feature, broadcasters can share posts to their Channel Feeds, and these posts will automatically appear in the Pulse feeds of all of their friends and followers. Feeling the Pulse ...
"07.03.2017 18:32:35" adweek.com Now You Can Use Pinterest's Visual Search Features Outside of Pinterest The visual search features Pinterest introduced last month are now available outside of the social network for the first time, via Pinterest browser extensions. You don't have to be in Pinterest to take advantage of its visual search features (at least for Chrome users):
"07.03.2017 16:05:27" adweek.com Twitter Moments Creators Can Now Tap Into Moments Analytics Creators of Twitter Moments now have a way to see how those Moments are performing with Tuesday's launch of Moments Analytics. Moments Analytics have arrived on Twitter:
"07.03.2017 15:58:01" adweek.com Facebook Is Going Live for 24 Hours to Celebrate International Women's Day Facebook is marking International Women's Day Wednesday (March 8) with a 24-hour Facebook Live video. A Facebook Live marathon for International Women's Day:
"07.03.2017 14:12:10" adweek.com What Marketers Should Know About Facebook User Engagement in 2017 Opinion: While Facebook presented a high-level, rosy summary of engagement when discussing results from the 2016 fiscal year, we felt that the overview it offered was incomplete. In an effort to help marketers understand how they can most effectively Influencer marketing may be a way to spark Facebook engagement, says Mavrck co-founder and CEO Lyle Stevens:
"06.03.2017 20:14:55" adweek.com Here Are the New Features Available to Facebook Messenger Chat Bot Developers Facebook introduced several new features for Messenger chat bots in Messenger Platform 1.4, released last week, including a menu of features offered by bots, more social sharing functionality and improvements to its customer matching feature. Better bots ...
"06.03.2017 18:59:17" adweek.com This Is the Closest Facebook Has Come to a Dislike Button OK, so it's still not a dislike button, but Facebook is testing the addition of Reactions to its Messenger application, and a thumbs-down emoji is one of the offerings. Well, it's not QUITE a dislike button, but ...
"06.03.2017 18:04:44" adweek.com The New York Times: All of the Tweets That Are Fit to Print Putting tweets in print may seem like reverse-engineering, but that's exactly what The New York Times is doing as part of the redesign of its A2 and A3 print pages, introduced late last week. Tweets from reporters are finding their way onto the print pages of The New York Times. Here's why:
"06.03.2017 16:33:25" adweek.com YouTube Kids Celebrates Women's History Month With New Playlists To celebrate Women's History Month in March, the YouTube Kids application has been updated with a series of playlists allowing viewers to learn more about important women from history and today. YouTube Kids and Women's History Month:
"06.03.2017 14:22:38" adweek.com Concerned About Where Your Ads Are Appearing? Look to Social, Not Display Ads By focusing your digital advertising budgets on social, you simply can't run into the problems that plagued advertisers throughout 2016. A new year is upon us, and the alternatives to last year's programmatic strategy are looking better and better. Brand Networks CEO Jamie Tedford on how to keep your ads from appearing next to unsavory content:
"04.03.2017 00:00:00" adweek.com While Vine Camera's Future Is TBD, the Lessons for Influencer Marketing Are Clear Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter's ongoing effort to re-energize the platform and make it a more compelling proposition for both brands and Ricky Ray Butler, executive vice president of global client services at Branded Entertainment Network, explored how Vine Camera may impact influencer marketing:
"03.03.2017 22:30:00" Timeline Photos Twitter partnered with ESL and DreamHack to live stream eSports content. Learn more here: http://adweek.it/2lD2Dqh
"03.03.2017 17:00:00" Timeline Photos Google Photos added auto white balance to its "looks" feature. Learn more here: http://adweek.it/2mjdQQW
"03.03.2017 15:20:36" adweek.com Can Facebook Messenger Chat Bot WeBot Be a Game-Changer for Political Protesters? For the first time since the turbulent 1960s, protest has become daily fodder for the news. Unprecedented crowds have filled the streets to express outrage over President Donald Trump's stated objectives and flurry of executive orders and to pressure A new Facebook Messenger chat bot helps users find local protests:
"02.03.2017 22:15:00" adweek.com 5 Strategies to Beat the Organic Visibility Creep in 2017 Social media marketing has always been appealing because it's free to create an account and post, but at the same time, these applications have to make money. Most apps turn profits by selling advertising to companies, giving them the ability to make Independent business consultant Larry Alton offered five strategies for increasing "organic reach" on social media:
"02.03.2017 21:00:00" Timeline Photos Google Allo was updated with GIFs and animated emoji. Learn more here: http://adweek.it/2lDBSD2
"02.03.2017 17:45:10" adweek.com Instagram: All Businesses Can Now Run Ads in Stories Instagram launched its Stories feature in August 2016. As of January 2017, the feature had 150 million daily users. All businesses can now run ads in Instagram Stories:
"02.03.2017 16:31:49" adweek.com Fractionalized Content: The New Keys to Video Marketing on Social Media Unless you've been living off the grid for the past decade, it's pretty apparent that the video marketing game is now much more complex. Cable and satellite television packages exploded to offer thousands of niche channels; digital-video recorders emerged Chris Carter, chief marketing officer of REP Interactive, explained why companies should "take a fractionalized approach to video marketing:"
"01.03.2017 23:30:00" adweek.com Social Presence Goes Beyond the Screen Online consumer conversations boost conversions and brand loyalty offline. Engagement Labs explored how brands like Dove and Gatorade are excelling both online and off.
"01.03.2017 22:15:00" adweek.com The Next Opportunity for Data-Driven Audience Scale in Paid Social While the native targeting capabilities of the leading social platforms, derived from the first-party data of its users, are compelling when applied properly, many marketers have interpreted this too literally and have focused their paid social activation Matt Gilbert, CEO of Kinetic Social, examined the next opportunity for data-driven audience scale in paid social:
"01.03.2017 20:45:50" Timeline Photos Facebook introduced new suicide prevention tools. Learn more here: http://adweek.it/2lddJae
"01.03.2017 17:30:04" Timeline Photos Twitter introduced new notifications filters and more. Learn more here: http://adweek.it/2lz7KsB
"01.03.2017 16:19:40" adweek.com A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and Ulrik Bo Larsen, founder and CEO of Falcon.io, is here with the third installment in a five-part series of articles focused on content marketing on the "big four" platforms: Facebook, Twitter, LinkedIn and Instagram.
"01.03.2017 02:44:33" Timeline Photos Vulture is coming to Snapchat's Discover platform. Learn more here: http://adweek.it/2l8EhJL
"01.03.2017 01:15:00" adweek.com Report: Every Generation is the Facebook Generation Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network. A new report from Sprout Social examined brand loyalty among different age groups.
"01.03.2017 00:02:43" adweek.com How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic) Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form. Adlove.com explained how business-to-business companies can generate leads using Facebook ads.
"28.02.2017 22:50:09" Timeline Photos Periscope introduced closed groups and group invites. Learn more here: http://adweek.it/2lkVJFT
"28.02.2017 15:41:24" adweek.com Why Your Brand Needs Multiple CPA Targets Your customers are not all worth the same: Stop acquiring them all for the same price. James Donner, director of ad insights at SocialCode, explains why companies should stop acquiring all customers for the same price:
"27.02.2017 22:15:00" adweek.com Building a Successful Social Media Team Building a productive social media team remains a challenge for contemporary organizations. Problems arise when employees are not sourced properly, traditional hours are imposed and oft-derided millennials are not managed effectively. Joe Caporoso, vice president of social media for Whistle Sports, offers tips for creating a successful social media team:
"27.02.2017 20:47:06" adweek.com 89th Annual Academy Awards: Moonlight, Jimmy Kimmel Lead Twitter Chatter Twitter revealed the most-tweeted-about moments and stars from The 89th Annual Academy Awards Sunday night. Did you tweet about the #Oscars?
"27.02.2017 18:38:22" Timeline Photos Pokémon GO is celebrating Pokemon Day with party hat Pikachu. Learn more here: http://adweek.it/2lYdYVB
"27.02.2017 17:00:07" adweek.com Facebook Has a Trump Problem I've recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn't seem to Jay Friedman, COO of Goodway Group, analyzed the impact political posts can have on Facebook:
"27.02.2017 14:48:29" Timeline Photos Here's how to add multiple pictures, videos to Instagram posts: http://adweek.it/2laZZaY
"25.02.2017 00:30:01" adweek.com How Keeping It Simple Applies to Live Social Media Zeroing in on a few simple best practices can ensure that your next live social media campaign runs according to plan and garners the desired results. Sherry Citron, account director at The Social Element, offers tips for brands interested in running live social media campaigns:
"24.02.2017 22:41:42" Timeline Photos Periscope Producer is now available to all users on mobile and the web. Learn more here: http://adweek.it/2l7P5CQ
"24.02.2017 16:39:05" Timeline Photos Crazy Labs launched Mr.io, a multiplayer arena game, on mobile. Learn more here: http://adweek.it/2mfCkeI
"24.02.2017 15:25:34" adweek.com 4 Secrets to Social Video Success It's one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. Having good ideas is key, but there are four other important factors you should consider if you want to reap the benefits of social Mark Glover Masterson, creative partner at Social Motion Media, offers four tips for brands interested in social video marketing:
"24.02.2017 13:02:48" adweek.com Facebook's Reactions Are Now One Year Old, and They Have Been Used 300 Billion Times Facebook launched its Reactions extension to its like button one year ago today and, aside from 365 days of some users still clamoring for a dislike button (not going to happen), the feature has caught on. Love has been the most popular Facebook Reaction through year one:
"23.02.2017 20:23:50" adweek.com Facebook Users Can Show Off Their Countries' Flags in Their Profile Pictures Facebook users have been able to add profile picture frames to express support for sports teams, causes and movements, and they can now showcase pride in their countries, too. National pride comes to your Facebook profile picture:
"23.02.2017 19:42:36" adweek.com PBS NewsHour and Twitter Are Livestreaming President Donald Trump's Joint Session Address PBS NewsHour and Twitter are teaming up on another livestream for President Donald Trump's first address to a joint session of Congress. PBS NewsHour and Twitter are at it again ...
"23.02.2017 16:00:19" adweek.com Google's Gboard iOS App Adds New Languages, Google Doodles, More With this update, Gboard now supports 15 additional languages, and it gives users access to Google Doodles, new emoji and voice typing. What's new in Google Gboard?
"23.02.2017 15:02:43" adweek.com A Look at the Gaming Industry's Influencer Marketing Challenges Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of [...] Influencer marketing provides even more challenges for the gaming industry:
"22.02.2017 19:59:43" adweek.com Twitter Just Lost Its Head of Entertainment Talent Twitter head of entertainment talent and lifestyle partnerships Lara Cohen became the social network's latest high-profile executive to pass through its perpetually spinning revolving door. And another ...
"22.02.2017 17:37:12" adweek.com A Single Instagram Post Can Now Contain Up to 10 Photos and Videos Instagram officially introduced the ability for users to share multiple photos and videos in a single post, after several users spotted the feature being tested earlier this month. 10 photos and/or videos in a single Instagram post?
"22.02.2017 17:04:21" adweek.com T-Mobile USA Is Helping Twitter Break In a New Customer-Service Feature: Custom Profiles for DMs One of the most common customer-service frustrations for consumers is the feeling that they aren't dealing with an individual person, and T-Mobile USA is using a new Twitter feature to relieve that frustration. Customer service via Twitter is about to get a lot more personal:
"22.02.2017 16:45:25" SocialTimes
"22.02.2017 16:43:45" SocialTimes's cover photo
"22.02.2017 16:42:51" SocialTimes
"22.02.2017 16:38:55" adweek.com YouTube Users Are Singing Along With La La Land as the Oscars Approach YouTube analyzed the trailers for the nine Best Picture nominees for the 89th Annual Academy Awards, and it found that the videos have accumulated 3 million hours of total watch time. YouTube analyzed the trailers for the nine Best Picture nominees for the 89th Annual Academy Awards:
"22.02.2017 16:22:29" adweek.com Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand Pinterest Promoted Pins are now available to brands in three new countries: Ireland, Australia and New Zealand. Three more countries get Promoted Pins:
"22.02.2017 14:49:22" adweek.com 3 Tips for Creating a Social Strategy Fueled by User-Generated Content User-generated content is perhaps the most cost-effective way to both promote your brand and increase fan engagement and loyalty, and nothing cultivates UGC better than social media. Not only is user-generated content much cheaper to implement, but it is also much more effective:
"21.02.2017 22:09:53" adweek.com Chat Bots Are Winning Over Social Media Users (Report) Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement. The bots ain't so bad ...
"21.02.2017 21:55:57" adweek.com Nielsen Social Content Ratings, Week of Feb. 13: All-Star Weekend for the NBA The National Basketball Association's All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13. The Walking Dead was the week's top TV series or special in terms of interactions on Facebook and Twitter:
"21.02.2017 21:25:39" adweek.com Will Instagram's New Head of Communications Schake Things Up? Instagram is getting a new head of communications, as David Swain announced via an Instagram post that he will leave his post in April, after aiding in the transition of successor Kristina Schake. From L'Oreal to Michelle Obama to Hillary Clinton to Instagram:
"21.02.2017 18:23:31" adweek.com 1 Million Apps, Websites and Bots Are Using Facebook's Analytics for Apps Facebook's Analytics for Apps is now being used by more than 1 million applications, websites and chat bots, and those apps, sites and bots have two new features to play with. The 1 million apps, websites and bots using Facebook Analytics for Apps can now compare data for two customer segments side-by-side and access domain-level reporting:
"21.02.2017 17:06:59" adweek.com Snupps Item Organization App Now Lets Users Buy, Sell on eBay eBay partnered with Snupps to allow users of the item organization app to buy and sell items on eBay within the Snupps app. Organize your things and sell them, too:
"21.02.2017 16:29:54" adweek.com Redirecting Focus: Helping Virtual Teams Stay on Track Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute “break” turns into a wasted hour or more. Distracted?
"21.02.2017 15:32:28" adweek.com WhatsApp Launches Status, Its Nod to Snapchat The Snapchat-like Status feature WhatsApp began testing last November started officially rolling out to users of the Facebook-owned messaging application Monday. WhatsApp began testing its Snapchat-like Status feature last November:
"21.02.2017 14:14:06" adweek.com Advertising in a Post-Advertising Era: The Mobile-Social Effect of Engagement When ads are relevant, creative and well-delivered, consumers enthusiastically embrace them. They even share those they relate to on social networks just as they share content, giving quality ads new relevance and a social/viral effect that's Celtra CMO Alex Saric believes that the lines between ads and content are increasingly blurring, and they are likely to vanish completely:
"20.02.2017 17:21:33" adweek.com Are Snapchat's Sequential Ads Ready for Primetime? Snapchat's program would let brands run back-to-back video ads with different creative in Discover, the application's content hub. For instance, a brand might run three 10-second ads instead of one 30-second spot. GlassView founder and CEO James G. Brooks discusses Snapchat's sequenced messaging:
"18.02.2017 23:28:33" SocialTimes's cover photo
"18.02.2017 23:28:05" SocialTimes
"17.02.2017 21:52:59" adweek.com Saturday Night Is Alright for Fighting: Twitter Will Livestream Showtime Boxing Card Just when you thought the only fighting on Twitter these days had to do with politics, Showtime Sports is bringing a livestreamed boxing card to the social network Saturday night. Fight night on Twitter ...
"17.02.2017 21:26:03" adweek.com Fire Up the Chat Bots, as Facebook's Messenger Platform Is Now Open for Standard Messaging Facebook's Messenger Platform is now open for standard messaging, with business and developers having a 24-hour window to respond to messages initiated by users of the social network's messaging application. Facebook announced updates to its Messenger Platform. Here are the details:
"17.02.2017 19:58:18" adweek.com YouTube Will Phase Out 30-Second Unskippable Ads After This Year The bad news is that YouTube users still won't be able to skip ads. The good news is that those ads will be shorter. YouTube will wave goodbye to 30-second unskippable ads at the end of the year:
"17.02.2017 17:12:38" adweek.com Tumblr Will Be 10 Sunday, Causing David Karp to Reflect Tumblr will celebrate its 10th birthday Sunday and, while it may pale in comparison to the opus penned by Facebook co-founder and CEO Mark Zuckerberg in honor of his social network's 13th birthday, founder and CEO David Karp shared his thoughts. 10 years of Tumblehub ... um, Tumblespot ... um, we mean, Tumblr:
"17.02.2017 16:54:18" adweek.com Twitter Users Won't See Any More Notifications From Blocked, Muted Accounts A new Twitter safety feature will stop users from receiving notifications about replies to conversations started by users they've blocked or muted, unless the replies are from people they follow. Another day, another new Twitter safety feature:
"17.02.2017 16:23:35" adweek.com Twitter Is Dishing Out Emojis for NBA All-Star Weekend, and Rocking the Vote You get an emoji, you get an emoji, everyone gets an emoji! Twitter Friday unveiled emojis for all 24 National Basketball Association All-Stars, as well as Turner Sports' on-air personalities. Twitter is ready for NBA All-Star Weekend. Are you?
"17.02.2017 15:06:13" adweek.com Brands Are Experimenting With Snapchat (Report) According to a report by Spaplytics, Snapchat is the only social network that experienced no decline in engagement. Brands are buying into Snapchat, according to a report by Snaplytics:
"17.02.2017 15:01:02" adweek.com Why Social Commerce Isn't Exploding Yet Shoppers and sellers alike are increasingly wondering whether they should jump aboard the social commerce bandwagon and why they're struggling to figure out just how to do so. Social commerce isn't quite ready for primetime yet, but it's getting there, according to Terapeak CEO Kevin North:
"17.02.2017 00:25:39" adweek.com Mark Zuckerberg Has His Eye on the Global Community as Facebook Enters Its Adulthood The 13th birthday marks the beginning of adulthood in the Jewish religion, as well as the minimum age to have a profile on Facebook. And for Facebook, which celebrated its 13th birthday Feb. 4, it also marks a passage into the next stage of life. Friends and family? Check. Global community? Mark Zuckerberg had plenty to say on that topic:
"16.02.2017 21:50:03" adweek.com Instagram Artists Illustrate That Slam Dunks Are Poetry in Motion for NBA TV Turner Sports commissioned 10 Instagram artists to immortalize some of the most iconic dunks in National Basketball Association All-Star Weekend history. This project by Turner Sports, NBA TV and 10 Instagram artists definitely qualifies as a slam dunk:
"16.02.2017 19:16:45" adweek.com More Than 1 Billion YouTube Videos Have Automated Captions Caption this: YouTube announced Thursday that its automated captions have been used on more than 1 billion videos, and its users watch more than 15 million videos with automated captions per day. Google launched captions for videos in September 2006, and the process was automated for YouTube videos a little over three years later, in November 2009:
"16.02.2017 18:43:17" adweek.com Instagram Is Spreading Kindness With Worldwide InstaMeet 15 Instagram co-founder and CEO Kevin Systrom announced that Worldwide InstaMeet 15 will take place March 25 and 26, with “kindness” as the theme. Worldwide InstaMeet 15 is set for March 25 and 26:
"16.02.2017 17:44:48" adweek.com Here's How to Save a Facebook Link for Later Did you know you can save Facebook links for later reading? Here's how to do just that. If you see something in your Facebook News Feed and don't have the time to read it right now ...
"16.02.2017 16:12:31" adweek.com Twitter Is Responding to 'Potentially Abusive Behavior' With 12-Hour Time-Outs Several Twitter users have shared screenshots of warning messages issued by the social network, alerting them about “potentially abusive behavior” and limiting “certain account features” for 12 hours. Crime and punishment:
"16.02.2017 15:09:25" adweek.com Is Snapchat Just a Fad? (Infographic) More than one-half of surveyed adult Snapchat users aged 18 through 24 said they expect to move on to something new within the next 10 years. Fluent sees signs that Snapchat may not have staying power:
"16.02.2017 14:34:49" adweek.com Can Influencer Marketing Impact Sales Growth in the Automobile Industry? With influencers on board, brands in the automobile industry can directly interact with their audiences and engage them on what the future holds for their favorite car brands. A road map to influencer marketing for the auto industry:
"15.02.2017 21:29:37" adweek.com Here Are Instagram's NBA All-Stars The National Basketball Association's All-Star Weekend will take place in New Orleans this weekend, and Instagram shared an all-star list of its own. Do you follow any NBA players or teams on Instagram?
"15.02.2017 19:52:03" adweek.com What Is the Real Cost of Instagram Influence? (Infographics) Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram. What does it cost to work with influencers on Instagram?
"15.02.2017 19:14:31" adweek.com Live Periscope Videos Have Been Added to Twitter's Explore Tab The “Top Trends” section of Twitter's recently launched Explore tab will now include livestreamed videos from the social network's Periscope application. Twitter users will start seeing live Periscope videos in their Explore tabs:
"15.02.2017 17:33:46" adweek.com Yelp Users Can Now Ask and Answer Questions About Businesses Yelp now allows users to post questions to business pages that can be answered by other members of the community. Yelp users can now provide more information to each other:
"15.02.2017 16:35:42" adweek.com Facebook VP of Monetization Product Matt Idema Is Now WhatsApp's COO WhatsApp named its first-ever chief operating officer, tapping parent company Facebook's vice president of monetization product marketing Matt Idema to fill the role. WhatsApp reached into its parent company's executive ranks for its first-ever COO:
"15.02.2017 15:08:09" adweek.com Air Fryers, Bangladeshi Food Are Heating Up as Topics to Watch on Facebook Air fryers have exploded (thankfully, not literally) onto the scene, with Facebook IQ finding that mentions of the healthier frying alternative, which cooks in less time and uses less oil, were up 314.6 times in January compared with January 2016. Mentions of air fryers on Facebook in January were up 314.6 times versus January 2016, according to Facebook IQ. Hungry?
"15.02.2017 14:10:28" adweek.com How Advertisers Can Win With Facebook's New Mid-Roll Video Ad Format Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them for at least 20 seconds, and which poses a challenge for video creators Look to the past for ways to succeed with Facebook's mid-roll video ads, according to ReFUEL4 co-founder and CEO Ithamar Sorek:
"14.02.2017 23:05:38" adweek.com Fewer College Admissions Officers Are Checking Social Media, But More Are Being Swayed By It Fewer college admissions officers are checking out applicants' social media profiles, but those who do are being influenced—both positively and negatively—by what they see. Kaplan Test Prep found that 35 percent of college admissions officers check applicants' social media profiles, down from 40 percent last year:
"14.02.2017 20:38:28" adweek.com Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year This day of love spurred Pinterest to talk about weddings. I do ...
"14.02.2017 19:09:50" adweek.com Wrestling May Be Fake, But WWE's 750 Million-Plus Social Followers Are Real World Wrestling Entertainment dropped social media in a suplex, announcing that WWE social media accounts surpassed 750 million followers across 16 platforms. WWE surging on social ...
"14.02.2017 18:43:38" adweek.com Amazon Chime Online Meetings App Launches on Mobile, Desktop The app allows users to participate in online meetings, video conferences, voice calls and text chats, as well as share files with other users. This Amazon app means business ...
"14.02.2017 17:50:59" adweek.com Facebook Is Testing a Feature That Opens Posts in Pop-Up Windows After Comments Facebook is running a “small test” in which comments on users' posts, replies to comments or users being tagged in comments causes the involved posts to pop up in a window at the bottom of their screens. Would you like to see Facebook roll this feature out?
"14.02.2017 16:49:16" adweek.com On Second Thought … Twitter Made a Change and Reversed It in Two Hours The bad news for Twitter is that it's embarrassing to roll out a change and then scratch that change within two hours. The good news is that provides proof that Twitter listens to its user base. Twitter made a change, users hated the change, Twitter pulled back the change ... all in two hours:
"14.02.2017 16:15:53" adweek.com How Disney's Beauty and the Beast Is Wishing Twitter Users a Happy Valentine's Day Starting at 1 p.m. ET Tuesday, fans in select U.S. cities—Los Angeles; New York; San Francisco; Chicago; Miami; Atlanta; Washington, D.C.; Austin, Texas; Dallas; and Boston—who tweet using the hashtag #BeOurGuest will receive a Beauty and the Beast-themed Happy Valentine's Day from Disney's Beauty and the Beast:
"14.02.2017 15:27:13" adweek.com February Arrived Early on Facebook, Instagram as Super Bowl LI, Valentine's Day Were Hot Topics Two events that actually take place in February were Hot Topics on Facebook in January, with men discussing Super Bowl LI and women already getting excited for Valentine's Day, according to Facebook IQ. What were the hot topics on Facebook and Instagram in January? Facebook IQ has the answers:
"14.02.2017 14:34:04" adweek.com Making Live Videos: What Works and What Doesn't Live broadcasting has a lot of people on the verge of breaking through, but there's still time for anyone to be the person that defines what live videos look like for hundreds of millions of people. Live.me's Khudor Annous on how to really take advantage of live videos:
"13.02.2017 22:34:17" adweek.com Nielsen Social Content Ratings, Week of Feb. 6: Sing Along With the Grammys The 59th Annual Grammy Awards on CBS blew away the field of television series and specials for the week of Feb. 6 in terms of interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings. The Grammys spurred 27.6 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week of Feb. 6:
"13.02.2017 21:53:52" adweek.com YouTube Kids Is Celebrating Turning Two With Four Original Series and a Smart TV App YouTube Kids is growing up, celebrating its second birthday with four new original series for the Google-owned video site's YouTube Red service, as well as the announcement that its application is “coming soon” to smart TVs. Four new original series on YouTube Red this spring are geared toward the YouTube Kids app. Speaking of the YouTube Kids app, it's on the way for smart TVs:
"13.02.2017 21:20:19" adweek.com Facebook Is Testing an Explore Feature With a 'Complementary,' Pages-Only News Feed Facebook is running “a very small test” of an Explore feature of its own, with its version bringing up a complimentary version of News Feed featuring content from publishers. Facebook is running "a very small test" of an Explore feature that brings up a "complementary," pages-only, ad-free version of News Feed:
"13.02.2017 18:38:19" adweek.com Pinterest Proves It's Serious About Search With Its Addition of Google's Randy Keller Pinterest followed up its introduction of three visual discovery features last week with the addition of a former Google Search lead to oversee them as the social network's new head of search. Randy Keller spent more than 10 years at Google as a senior engineer working on image search ranking and features:
"13.02.2017 16:34:18" adweek.com Google Maps Now Lets You Create Lists of Places to Share With Friends With this update, users can now search for a destination in Google Maps, tap the business' name and tap “Save” to add the place to a list. A social element for Google Maps:
"13.02.2017 16:03:24" adweek.com 59th Annual Grammy Awards: Twitter Discussed Beyoncé, While Facebook Talked About Adele The end of Beyoncé's performance was the most-discussed moment on Twitter during the 59th Annual Grammy Awards Sunday night, while Adele topped Facebook conversation by winning Record of the Year for Hello and Album of the Year for 25. What did Twitter and Facebook users discuss during Sunday night's Grammy Awards? Mostly Beyoncé and Adele ...
"13.02.2017 14:41:27" adweek.com Elderly Care Goes Mobile On-Demand Anyone dealing with an elderly relative knows just how hard it is to find help and monitor progress—a problem most of us will have to face at some point in our lives. Can on-demand technology offer a solution to this sticky problem? Dealing with the inevitable ...
"10.02.2017 21:46:59" adweek.com WhatsApp Quietly Launched Two-Step Verification WhatsApp began beta-testing two-step verification last November, and the Facebook-owned messaging application has quietly made the security feature available to all users. WhatsApp had been beta-testing the safety feature since last November:
"10.02.2017 20:43:42" adweek.com Billboard's Grammy Awards Preshow Will Be Livestreamed on Twitter Another weekend, another red-carpet livestream on Twitter. For those who want to settle in for the Grammys a little earlier ...
"10.02.2017 19:53:16" adweek.com What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention Keep it short, strike quickly and do it in the morning. A study of videos from brands by Twitter and Omnicom Media Group this week arrived at those conclusions. How brands can make their videos pop on Twitter:
"10.02.2017 19:10:01" adweek.com Are Your Facebook and Instagram Friends Inspiring Your Fast-Food Choices? Maybe White Castle is onto something: A recent study by Facebook IQ pretty much confirmed the existence of the “crave.” Facebook IQ sinks its teeth into fast food:
"10.02.2017 17:50:12" adweek.com When #LoveHappens on Twitter, It Triggers a Valentine's Day Emoji Do you love stats? Do you love stats about Twitter? How about stats about love on Twitter? Do you love Twitter's Valentine's Day emoji?
"10.02.2017 17:11:52" adweek.com Periscope iOS Update Adds Groups Tab to User Profiles, More With this update, users can quickly access the Groups menu from a new tab on their profiles. Periscope for iOS gets a Groups tab:
"10.02.2017 16:28:45" adweek.com Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The Media Rating Council will audit the data Facebook gives to its third-party verification partners:
"10.02.2017 15:52:08" adweek.com LinkedIn Premium Subscribers Just Got a Host of New Features LinkedIn followed up the redesign of its desktop site last month with an update of the features that are available to LinkedIn Premium members. Premium, indeed ...
"10.02.2017 14:31:36" adweek.com 4 Social Media Resolutions for Small Businesses As 2017 unfolds, small businesses should take a look at what didn't work in 2016 and find ways to improve in the upcoming year. While you work to control spending and shed some of the holiday pounds, don't forget about making social media resolutions for Larry Alton's four suggestions for how small businesses can make big social media strides in 2017:
"09.02.2017 22:46:58" adweek.com Reddit Is Teaming Up With CrowdTangle CrowdTangle, the publishing platform acquired by Facebook last November, entered into a partnership with Reddit. CrowdTangle, which was acquired by Facebook last November, reached an agreement with Reddit:
"09.02.2017 21:47:03" adweek.com There Are Now Twice as Many Facebook Lite Users as There Were Last March Facebook Lite, a low-bandwidth alternative to the social network's flagship Android application for users with poor connectivity, topped 200 million monthly active users. Facebook's low-bandwidth Android alternative now has 200 million monthly active users, up from 100 million last March:
"09.02.2017 21:10:12" adweek.com Now You Can Check the Weather Without Leaving Facebook Facebook doesn't want its users leaving the social network to get information on their local weather. A change in the weather ...
"09.02.2017 20:14:53" adweek.com Valentine's Day: Flowers, Chocolate and Facebook Cards? Love is in the air, and Facebook wants its users to share that love for Valentine's Day. Facebook users can send Valentine's Day cards to their friends starting Feb. 13:
"09.02.2017 19:29:20" adweek.com Facebook Is Continuing Its Premium Video Push With the Hire of MTV's Mina Lefevre Facebook's newest hire appears to confirm its focus on longer-form, premium video content, as MTV executive vice president of development and programming and head of scripted Mina Lefevre will join the social network as head of development. A big name at MTV just joined Facebook:
"09.02.2017 17:59:22" adweek.com LinkedIn Users Now Have More Control Over Comments LinkedIn users now have the option to disable comments on any of their long-form articles. More ways to manage comments on LinkedIn:
"09.02.2017 17:29:54" adweek.com Twitter Is Stuck on the Grammys Twitter unveiled stickers for the 59th Annual Grammy Awards, which will be held Feb. 12 at Staples Center in Los Angeles. Stick with Twitter for the Grammys:
"09.02.2017 17:02:56" adweek.com How Facebook Is Stepping Up Its Efforts to Thwart Discriminatory Advertising Facebook is starting to make good on last fall's promises regarding measures to prevent discriminatory advertising, developing several new policies and tools including updated advertising policies, more information to educate advertisers and stronger Facebook updates its efforts to combat discriminatory ads:
"09.02.2017 15:11:37" adweek.com Emojis Lead to Higher Engagement on Instagram (Report) According to a report by social media analytics firm Quintly, there has been a 43 percent overall increase in interactions on Instagram posts that include emojis. Emojis = engagement on Instagram, according to social analytics firm Quintly:
"09.02.2017 14:43:36" adweek.com Here's What to Expect in Social and Content in 2017 As we look ahead into the new year and immerse ourselves in new strategies and creative techniques to build the best content experiences, it's always an opportune time to break down some of the trends we're seeing. A look at 2017 trends from Toni Box of PMX Agency:
"08.02.2017 22:34:47" adweek.com Gear VR, Oculus Rift Users Are Ready to Hulu and Chill Facebook's Oculus VR virtual-reality unit now has two more ways to Hulu and chill. More ways for Gear VR and Oculus Rift users to enjoy Hulu:
"08.02.2017 22:17:38" adweek.com Cyberbullying Is Pervasive and Parents Are Oblivious Parents can help by becoming more engaged in the online lives of their children and teens. 44 percent of parents surveyed by STOPit have never looked at their kids' accounts on Facebook and Instagram:
"08.02.2017 21:22:07" adweek.com Visual Discovery on Pinterest Is Now Easier With These Three New Features Pinterest CEO Ben Silbermann and co-founder and chief product officer Evan Sharp introduced three visual discovery products at the social network's San Francisco headquarters Wednesday: Lens, Shop the Look and Instant Ideas. Pinterest Wednesday introduced three new visual discovery tools:
"08.02.2017 19:10:46" adweek.com Facebook's Safety Check Now Includes Community Help Features Facebook introduced its Safety Check feature in October 2014 to enable users to let friends and family know they were safe during natural disasters, acts of terrorism or other crisis situations. Starting Wednesday, Safety Check can do even more. Starting today, Facebook's Safety Check feature can do a lot more than mark users as safe ...
"08.02.2017 18:13:21" adweek.com How to Slam Dunk Social Media Into Marketing Events The use of social media during marketing events should be a slam dunk, according to Pro Motion founder and president Steve Randazzo:
"08.02.2017 17:57:56" adweek.com Here's How to Hide Posts and Unfollow Users on Facebook When you unfollow a user or page on Facebook, you will remain the user's friend or a fan of the page, but you will no longer see their content in your News Feed. A reminder on how you can control what you see in your Facebook News Feed:
"07.02.2017 21:31:39" adweek.com Two More Are Out the Door at Twitter: Renee Atwood, Jeffrey Siminoff You know things are getting bad at Twitter when the two latest executives to leave have the words “inclusion” and “human resources” in their titles. Round and round and round it goes, when it stops, nobody knows:
"07.02.2017 20:10:10" adweek.com Facebook Is Now Accepting Developers' Applications for Its F8 Conference Registration for Facebook's F8 annual developer conference has begun, with the event set for April 18 and 19 at the McEnery Convention Center in San Jose, Calif. Attention, Facebook developers:
"07.02.2017 19:36:48" adweek.com Snapchat Is Well-Positioned for Its IPO, With One Caveat The mobile messaging app is in a strong position for its IPO but it noted in its filing that it may never achieve profitability. Is Snap Inc. IPO-ready? Well ...
"07.02.2017 19:10:21" adweek.com Here's What Tumblr Is Doing for Black History Month Tumblr is marking Black History Month with new stickers, a dedicated Explore page, Answer Time question-and-answer sessions and video interviews on its Action page. Tumblr is keeping busy for Black History Month:
"07.02.2017 17:33:53" adweek.com Here's How to Hide Facebook Ads in Your News Feed While users may be unable to escape advertising on Facebook, the social network does allow users to hide ads on their News Feeds. Don't want to see that ad in your Facebook News Feed anymore? Here's what to do about it:
"07.02.2017 16:51:50" adweek.com Periscope CEO Kayvon Beykpour Is Doing More at Twitter (Report) Things are looking up at Twitter for Periscope CEO Kayvon Beykpour. Up, Periscope?
"07.02.2017 16:25:07" adweek.com NFL Teams on Facebook, Twitter and Instagram: Super Bowl LI The final installment of social marketing firm Unmetric's analysis of National Football League teams on Facebook, Twitter and Instagram compared the two clubs participating in Super Bowl LI, eventual champions the New England Patriots and runners-up the Unmetric analyzed the two Super Bowl LI teams on Facebook, Twitter and Instagram from Feb. 1 through 6. Here's what it found:
"07.02.2017 15:44:57" adweek.com YouTube Creators With 10,000+ Followers Get Mobile Livestreaming If you are a YouTube Creator with more than 10,000 subscribers, you can now go live from your mobile devices. More YouTube Creators now have access to mobile livestreaming:
"07.02.2017 14:19:42" adweek.com How to Convert Those Instagram Followers Into Customers Armed with valuable information regarding Instagram's audience, you understand what to create for your customers, what time they are most active and content they enjoy in order to finally convert them into customers or brand advocates. How do you tap into Instagram's sea of untapped leads?
"06.02.2017 20:38:12" adweek.com France Is the Next Stop on Facebook's 'Fight Fake News' World Tour Facebook is expanding its efforts to combat fake news to France in advance of that country's elections in April and May. Facebook, Google look to "Cross Check" fake news in France:
"06.02.2017 20:13:06" adweek.com Nielsen Social Content Ratings, Week of Jan. 30: Super Bowl LI Dominates As expected, Super Bowl LI on Fox dominated the Nielsen Social Content Ratings for the week of Jan. 31, tallying 109.78 million interactions across Facebook and Twitter while only one other sporting event, television series or TV special even cracked the Super Bowl LI tallied 109.78 million total interactions across Facebook and Twitter during the week of Jan. 30. Only one other TV series, special or sports event even topped 1 million:
"06.02.2017 19:45:53" adweek.com BBC Planet Earth II Mini-Episodes Are Coming to Snapchat Fans of popular BBC travel documentary Planet Earth II will be able to watch mini-episodes of the series via Snapchat's Discover section the day before they air on television, starting Feb. 17. Mini-episodes of BBC's Planet Earth II will be featured on Snapchat Discover the day before episodes of the TV series air:
"06.02.2017 19:09:07" adweek.com Here's How to Mute Users on Twitter If you've yet to try Twitter's mute feature, follow this guide to get started. When you don't want to see content from another Twitter account, but you also don't want to unfollow that account ...
"06.02.2017 18:36:32" adweek.com These 10 Super Bowl LI Ads Have Been Viewed the Most on YouTube Budweiser's “Born the Hard Way” was the most-watched Super Bowl LI ad on YouTube as of 2 a.m. ET Monday. Budweiser and Bud Light grabbed the top two spots:
"06.02.2017 16:31:48" adweek.com Everything You Need to Know About Super Bowl LI on Twitter, Facebook, Instagram No upset here: New England Patriots running back James White's touchdown in overtime to win Super Bowl LI over the Atlanta Falcons was the top social moment on Twitter and Facebook during Sunday's Big Game. James White's game-winning touchdown, Lady Gaga's halftime show and Pepsi rocked Twitter, Facebook and Instagram during the Big Game Sunday night:
"06.02.2017 14:16:33" adweek.com A Modern Guide to Social Media Content Marketing, Part 2: Twitter With more than 310 million active monthly users, Twitter is a “must-have” network in any marketer's tool kit. How are marketers using this rapid-fire social network to their advantage? This is the second installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram:
"05.02.2017 17:31:09" adweek.com Facebook Is Reminding Users About Today's Super Bowl Facebook users: In case you didn't know that today is Super Bowl Sunday, you may start seeing reminders atop your News Feeds. In case you didn't know ...
"03.02.2017 21:07:01" adweek.com Super Bowl LI Is All About Doing It Live This year, the Super Bowl is all about the live experience. From Mars' first live commercial for its Snickers brand to Hyundai shooting footage at Houston's NRG Stadium in the midst of the Big Game, the introduction of live components has taken over the Branded Entertainment Network's Ricky Ray Butler on how brands incorporated live video into their Super Bowl LI campaigns:
"03.02.2017 19:10:34" adweek.com Small Business Owners Are Missing Digital Fundamentals (Infographic) While small business owners love social media, many still don't have websites. Many small business owners have embraced social media but neglected websites, mobile sites and e-commerce:
"03.02.2017 18:15:40" adweek.com Here's How to Use Facebook Live on a Page Here's how to start a livestream on a Facebook page from a mobile device. So, you're a Facebook page admin and you haven't gone live yet?
"03.02.2017 17:01:02" adweek.com Win or Lose Sunday, the Atlanta Falcons Are Already Winners on Social Who will be raising the Lombardi Trophy this Sunday remains to be seen, but one thing we know already is that the Atlanta Falcons are clear winners of the social media game in the NFL. MVPindex co-founder and CMO Kyle Nelson on how the Atlanta Falcons have surged on social media:
"03.02.2017 16:05:58" adweek.com Stats and Milestones From Facebook's Q4 Financial Results Facebook reported its fourth-quarter and full-year-2016 financial results after market close Wednesday. Here are some of the statistics and milestones that were highlighted. Facebook reported its fourth-quarter and full-year-2016 earnings this week. Here are some statistics and milestones:
"03.02.2017 14:36:42" adweek.com Deriving Maximum Value From Precious Social Media Investments By now, there is barely a company in the world that doesn't at least attempt to have some sort of social media presence. If you don't have social content, you don't have a social presence, says Bukwild founder and CEO Ryan Vanni:
"02.02.2017 21:32:07" adweek.com Is That Super Bowl Ad Still Worth It? If Not, What Is? The transition away from mass TV advertising, like Super Bowl ads, may happen faster than we think as millennials enter more prominent positions on brand marketing teams. With CPMs of $38 for Super Bowl ads, influencer marketing may provide a more efficient alternative, according to Tidal Labs CEO Matthew Myers:
"02.02.2017 20:51:03" adweek.com The Most Popular Quotes on Instagram (Infographic) Among the fashion and fitspiration, there will always be space for inspirational quotes. Quote.com analyzed more than 3 million Instagram posts with quote-related hashtags:
"02.02.2017 19:51:31" adweek.com Brands Can Use Animated GIFs in Facebook Video Ads Facebook quietly added the ability for brands to include animated GIFs in their video ads. What's new in Facebook's Ads Manager?
"02.02.2017 19:15:06" adweek.com Facebook Wants Users to Discover People With New iOS, Android Feature Facebook is all about connections, and the social network is introducing a new way to spark some of those connections with its new Discover People feature, which it just began rolling out for its iOS and Android flagship applications. Discover People is rolling out to users of Facebook's iOS and Android flagship apps:
"02.02.2017 18:09:21" adweek.com Twitter Is Gearing Up for Super Sunday With Emojis, Periscope Hearts, Moments Twitter is settling in for Super Bowl LI with hashtag-triggered emojis, custom hearts on Periscope and a look back at the seasons of the New England Patriots and Atlanta Falcons. Twitter's Super Sunday plans:
"02.02.2017 17:29:24" adweek.com Why Instagram Live Could Be the QVC of Social Media QVC made millionaires out of everyday inventors and entrepreneurs who recognized a new opportunity. The same could be true of Instagram's live video. GlassView accounts manager Amanda Bell thinks live video on Instagram could be this decade's QVC:
"02.02.2017 16:52:47" adweek.com Twitter Launches Lady Gaga Stickers, Hashtag-Triggered Emoji With this release, users can tweet hashtags such as #JOANNE and #TheFameMonster to trigger the appearance of a Lady Gaga-themed emoji after the hashtag. Twitter goes Gaga again ...
"02.02.2017 16:21:33" adweek.com Facebook's Friends Day Videos Are Back (Messenger GIFs, Too) Facebook is celebrating its 13th birthday Saturday (Feb. 4) with the return of its Friends Day videos, as well as some new features. Facebook wishes itself a happy 13th birthday with the return of Friends Day videos, as well as special GIFs for Messenger:
"01.02.2017 20:17:56" adweek.com Instagram Testing Multiple Photos in a Single Post Instagram appears to be beta-testing the ability to include multiple photos in one post within its Android application. The latest version of Instagram's Android app includes an interesting feature for some users ...
"01.02.2017 19:52:04" adweek.com Chat About Black History Month With Twitter Blackbirds Twitter's Blackbirds resource group for African-American employees launched a chat bot for Black History Month. Twitter rolled out a chat bot for Black History Month:
"01.02.2017 18:22:10" adweek.com What Is Facebook Messenger Doing for the Super Bowl? Facebook Messenger is decking itself out for the “Big Game” Sunday. Super features from Facebook Messenger:
"01.02.2017 17:49:10" adweek.com Here's How to Add Stickers to Your Twitter Photos Twitter launched stickers on its platform in 2016, allowing mobile users to customize their photos before sharing them in tweets. Want to get started using stickers on Twitter? Here's how:
"01.02.2017 17:32:43" adweek.com The Real ROI in Social Customer Service (Report) Not only is social customer service necessary for dealing with issues quickly, it can reduce customer-care costs and result in other bottom-line benefits. There are several reasons to invest in social customer service, according to Conversocial:
"01.02.2017 17:08:15" adweek.com eMarketer Is High on Pinterest, Instagram for 2017; Tumblr? Not So Much Facebook and Twitter are stable, Pinterest and Instagram are rising and Tumblr is tumbling. eMarketer released its updated projections for U.S. social network usage in 2017. Who's up and who's down?
"01.02.2017 16:06:11" adweek.com You May Soon Know How Many Times Your Twitter Videos Were Viewed Twitter is testing the addition of view counts next to the timer in videos. Twitter is testing a view counter for videos. Should this feature be rolled out officially?
"01.02.2017 15:29:50" adweek.com Facebook Wants a Place on Your Set-Top Box Facebook is reportedly working on an application for set-top boxes, aimed at delivering longer-form video content, likely accompanied by video ads. Facebook is reportedly working on an app to bring longer-form video to set-top boxes:
"01.02.2017 14:17:40" adweek.com Keeping Up With Facebook's Video-First Future Can Be Effortless For small and midsized businesses interested in getting ahead via social media, developing video content is no longer an option–it's a must. Demystifying Facebook video with Slidely founder and CEO Tom More:
"31.01.2017 23:09:55" adweek.com Live on Facebook … It's President Donald Trump's Supreme Court Nomination President Donald Trump will turn to Facebook Live Tuesday night to reveal his Supreme Court nomination. President Donald Trump will announce his nomination for the Supreme Court at 8 p.m., on Facebook Live:
"31.01.2017 22:32:36" adweek.com Facebook's Latest News Feed Algorithm Tweak Is About Authenticity, Timing The newest tweak to Facebook's News Feed algorithm, revealed Tuesday, strives for timeliness and accuracy. Facebook updated its News Feed algorithm for the second time in five days. Here are the details:
"31.01.2017 21:27:54" adweek.com Now You Can Create a Snapcode for Your Website Snapchat iOS users (and Android beta users) can now create QR codes called Snapcodes that link to any website. Snapchat users have been able to create Snapcodes that bring other users to their profiles for two years. Now, they can do the same with websites:
"31.01.2017 20:27:23" adweek.com WhatsApp Is Beta-Testing a Feature That May Get Some Users Out of Sticky Situations Anyone who has ever experienced pangs of regret shortly after hitting “send” will appreciate a feature WhatsApp is currently beta-testing on Android and iOS. "Maybe I shouldn't have sent that ... "
"31.01.2017 19:34:28" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 19-21 The Atlanta Falcons' trip to Super Bowl LI caused the team's growth to surge on Facebook, Twitter and Instagram during the last two weeks of the National Football League postseason and Pro Bowl week. The Falcons take flight on Facebook, Twitter and Instagram, according to stats from Unmetric:
"31.01.2017 18:06:22" adweek.com Facebook, Measurement Partners Get to Work Facebook provided an update on initiatives it is working on with its measurement partners. A host of announcements from Facebook and its measurement partners:
"31.01.2017 17:19:53" adweek.com LEGO Group Launches LEGO Life Social Network for Kids The app allows children to share their LEGO creations with others. A LEGO social network:
"31.01.2017 16:53:30" adweek.com Twitter, Sky Sports News HQ Livestream Window Opens as Soccer Transfer Window Shuts Sky Sports News HQ has been livestreaming key coverage of the last hours of soccer's January transfer window via Twitter. Soccer's big day, live on Twitter:
"31.01.2017 15:59:42" adweek.com Facebook Lures YouTube Director of Music Partnerships Tamara Hrivnak YouTube director of music partnerships Tamara Hrivnak joined Facebook, where she will lead global music strategy and business development. Is Facebook turning up the volume on music?
"31.01.2017 15:27:26" adweek.com Twitter Promises More Safety Features Twitter vice president of engineering Ed Ho promised in a series of tweets Monday that more anti-harassment features are coming to the social network this week. A safer Twitter?
"31.01.2017 15:24:18" adweek.com 3 Ways to Elevate Your Business' Super Bowl Ad Campaign On the biggest advertising day of the year, Super Bowl Sunday, the world's biggest brands are typically front and center. But beautiful creative isn't just for large companies. Super Bowl Sunday isn't just for major advertisers. Here are three ways smaller brands can seize the moment, from Facebook Creative Shop's Lewis Tutssel:
"31.01.2017 14:28:52" adweek.com 5 Ways to Optimize Your Influencer Marketing Campaigns in 2017 Looking at the landscape, some brands might surmise that it's time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. Looking to ramp up your influencer marketing efforts in 2017?
"30.01.2017 23:16:36" adweek.com Nielsen Social Content Ratings, Week of Jan. 23: BET's The New Edition Story Hums BET's three-night miniseries, The New Edition Story, grabbed the top three spots for TV series and specials in the Nielsen Social Content Ratings for the week of Jan. 23. BET's New Edition miniseries was a hit on Twitter and Facebook, according to the Nielsen Social Content Ratings:
"30.01.2017 20:19:26" adweek.com 65th Miss Universe Generates 34 Million Tweets The 65th Miss Universe was crowned Sunday night, and 34 million related tweets were sent during the event. Pageantry ...
"30.01.2017 19:49:37" adweek.com Periscope Opening Screen: 'Proudly Made in America By Immigrants' While not quite as dramatic as the gesture by LinkedIn, Periscope is marking this past weekend's controversy over refugees in its own way. Periscope's shout-out to immigrants:
"30.01.2017 18:52:43" adweek.com Opendorse Becomes Facebook Media Solutions Partner Content-distribution solution Opendorse has been named as a Facebook Media Solutions Partner. The newest Facebook Media Solutions Partner is content-distribution solution Opendorse:
"30.01.2017 18:24:40" adweek.com Twitter Details 2 FBI National Security Letters Twitter revealed that it received two national security letters from the FBI, in 2015 and 2016, respectively. The FBI cleared Twitter to release information on two national security letters, from 2015 and 2016:
"30.01.2017 17:21:05" adweek.com LinkedIn Speeds Up Plans to Launch Refugee Program in U.S. LinkedIn responded to this past weekend's executive order by President Donald Trump banning refugees from certain countries by accelerating its plans to expand its refugee program to the U.S. LinkedIn reacts to this weekend's refugee controversy:
"30.01.2017 16:50:19" adweek.com @AustralianOpen Twitter Account Tallies 9.5 Million Video Views During Tournament This year's Australian Open is in the books, with victories for Roger Federer, Serena Williams and the @AustralianOpen Twitter account. Tennis tweets from Down Under:
"30.01.2017 15:52:41" adweek.com Snap Inc. May File for IPO This Week (Report) Snap Inc. may file for its initial public offering as early as this week. Will Snapchat's parent company go public in March?
"30.01.2017 14:49:49" adweek.com Dangerous Social Media Habits and What We Can Learn From Them Social media can sometimes be confusing, with people hardly recognizing when the boundaries and limits of safety are being crossed. James Jorner of Effective Inbound Marketing points out social media behaviors to avoid:
"27.01.2017 21:47:59" adweek.com Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. Pinterest and Sargento are ready for some football:
"27.01.2017 20:40:00" adweek.it How LinkedIn Markets on LinkedIn (Infographic) Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Want to market on LinkedIn? Do it the way LinkedIn does:
"27.01.2017 17:35:51" adweek.it How to Infuse SEO Into Your Social Presence SEO has not become irrelevant, but it's purpose is now more complex than before. Higher Visibility examines SEO's role in social media:
"27.01.2017 16:58:52" adweek.it The Super Bowl Is Boring It's not just social media that is distracting Super Bowl viewers. Data taken from in-game activity has shown increased activity on sports apps such as NFL Mobile and NBC Sports, and an increase in website visits to Super Bowl advertisers. Playbuzz vice president of content Shachar Orren on how smaller brands can win big on the day of the "Big Game":
"27.01.2017 15:52:17" adweek.it Instagram Touts 2016 NFL Growth With one game left in the National Football League season—or two, if you're one of the die-hards who actually watches the Pro Bowl--Instagram detailed the league's growth on its network. Followers of NFL players and teams, as well as the league's account, surged on Instagram in 2016:
"27.01.2017 14:28:05" adweek.com When to Ban Social Media Trolls and Prevent Harassment What should you do if you or your brand account on Twitter, Facebook or another social media platform faces targeted harassment? When to ban, block and engage social trolls:
"26.01.2017 22:37:59" adweek.it Pinterest: 46 Government Requests for User Information, 7 Content-Removal Requests in 2H 2016 Pinterest was the first of the major social network to release its Transparency Report for the second half of 2016, but its task is relatively easy compared to those of Facebook and Twitter. Governments and law-enforcement organizations aren't exactly clamoring for information from Pinterest:
"26.01.2017 22:08:40" adweek.it There Is No Salvation for the 'Facebook Expert' The Facebook tech weenie or Facebook guru will be dead soon, along with all single-channel marketers. Facebook marketing experts and other one-trick ponies are on the endangered species list:
"26.01.2017 20:38:50" adweek.com Facebook Revamps Privacy Basics Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day Jan. 28. Facebook updated its Privacy Basics portal:
"26.01.2017 20:09:08" adweek.com Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight Facebook announced another change to its News Feed algorithm, this time giving more weight to what percentage of a video is watched by users. Facebook's News Feed algorithm was updated again. Here are the details:
"26.01.2017 19:40:39" adweek.com Unlock Facebook With a Physical Security Key? Facebook announced support for physical security keys with certain web browsers and mobile devices. Facebook now supports physical security keys with certain web browsers and mobile devices:
"26.01.2017 18:53:16" adweek.com Facebook Testing Slideshow Feature in Android App Some Android users are starting to see the Slideshow feature Facebook introduced for its flagship iOS application last June. Facebook introduced its Slideshow feature for iOS last June, and it is now being tested with "a small percentage" of Android users:
"26.01.2017 18:24:49" adweek.it Twitter Launching Explore Tab for iOS, Android Apps Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. Twitter began rolling out an Explore tab to iOS users Thursday, with Android to follow "in the coming weeks":
"26.01.2017 17:12:05" adweek.it Twitter Launches Stickers, Hashtag-Triggered Emoji for Lunar New Year With this update, users can share the Year of the Rooster emoji by tweeting one of the supported hashtags associated with the occasion. Year of the Rooster:
"26.01.2017 16:41:07" adweek.com Hugo Barra to Lead Virtual Reality Efforts at Facebook Facebook has a new lead for all of its virtual reality efforts: vice president of virtual reality Hugo Barra. Former Xiaomi and Google executive Hugo Barra will lead VR efforts at Facebook:
"26.01.2017 16:09:24" adweek.com Why Facebook Is Loading Faster on Chrome, Firefox Have you noticed improvements in speed when accessing Facebook via Google Chrome or Firefox? If you have, here's why: Behind Facebook's speed improvements on Chrome, Firefox:
"26.01.2017 15:13:21" adweek.it Twitter and TV Superfans (Study) How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Twitter, Vizeum and Dentsu Aegis Network defined a "superfan" as someone who rated their fandom of a specific TV show at a nine or a 10 out of 10:
"26.01.2017 14:49:46" adweek.it Live Broadcasting Took Over China, But Will It Survive in the U.S.? It's a truism in technology that often if you want a gut check on the viability of an emerging technology, you should look to China. Live.me head of marketing and partnerships Khudor Annous on why live broadcasting skyrocketed in China and what we can learn from that in the U.S.:
"25.01.2017 22:34:58" adweek.it Get Comfortable With Using and Creating Visual Content No need to reinvent the wheel: Start with imitation and experimentation and over time, your unique style will emerge. An e-book from Venngage unlocks the mysteries of creating visual content:
"25.01.2017 21:55:48" adweek.it Facebook Testing Ads on Messenger Home Screen in Australia, Thailand Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger. It's just a test, but ...
"25.01.2017 20:36:11" adweek.it It's Facebook's Turn to Test a Stories Feature Let the Snapchat flattery continue, as Facebook began testing its imitation of Stories with select iOS and Android users in Ireland. Look familiar? It should ...
"25.01.2017 19:26:43" adweek.com Facebook: 208 Million Likes, Posts, Comments, Shares for Inauguration Facebook said 60 million users generated 208 million likes, posts, comments and shares related to the inauguration of President Donald Trump last Friday. Facebook was busy Friday ... and Saturday!
"25.01.2017 18:43:43" adweek.it Another Round of Changes for Facebook's Trending Feature Facebook issued yet another update to its Trending feature, with three major changes rolling out to users in the U.S. starting Wednesday. Facebook began rolling out three major changes to its Trending feature in the U.S. Wednesday:
"25.01.2017 17:40:13" adweek.it Pokemon Duel Strategy Game Launches on Mobile The strategy game allows users to compete in Pokemon Figure Game matches with other players. Time for a Duel?
"25.01.2017 16:50:28" adweek.it Snapchat in Talks With Several Ad Agencies (Report) Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Madison Avenue in a Snap ...
"25.01.2017 16:09:37" adweek.it WhatsApp Adds Offline Message Queueing to iOS App The most recent update to WhatsApp's iOS application brings with it the ability to queue messages for sending while offline. WhatsApp iOS users without connections can now queue up messages for automatic sending once they are back online:
"25.01.2017 14:43:33" adweek.it How Organic Advertising Made Disney World a Holiday Destination This is the heart of organic advertising. It all starts with creating profound experiences. When the core product--Disney World, in this case--connects with people on such a significant level, everything else is free to unfold. Organic advertising, the Disney way ...
"24.01.2017 22:05:00" adweek.it Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen's mobile Digital Ad Ratings unit. Snapchat's move into TV-like advertising:
"24.01.2017 20:45:26" adweek.com 6.824 Million Unique Viewers for Twitter-PBS NewsHour Inauguration Livestream Twitter said Tuesday that its livestream of the inauguration of President Donald Trump with PBS NewsHour drew 6.824 million unique viewers. The livestream peaked at 12:15 p.m. ET last Friday:
"24.01.2017 19:59:44" adweek.it LinkedIn's Kevin Scott Named CTO at Microsoft LinkedIn senior vice president of Infrastructure Kevin Scott was promoted to chief technology officer at parent company Microsoft. Microsoft turned to its recent acquisition to fill its CTO seat:
"24.01.2017 18:43:51" adweek.com Live Video for Instagram Stories Going Global Instagram announced live video for Instagram Stories last November and began rolling the feature out in the U.S. the following month. Now, it is available globally. Live video for Instagram Stories is being rolled out worldwide:
"24.01.2017 18:23:44" adweek.it Tumblr Debuts Stickers, Color Filters Stickers and filters are coming to Tumblr, starting Tuesday. Tumblr began introducing stickers and color filters for iOS and Android users Tuesday:
"24.01.2017 17:33:08" adweek.it Google Voice Now Supports Group, Photo MMS Google launched an update for Google Voice on iOS, Android and the web. What's new in Google Voice?
"24.01.2017 15:06:17" adweek.com White House Directs Comments Line Callers to Nonexistent Facebook Messenger Accounts Following in the footsteps of many other businesses, the Trump administration is turning to Facebook Messenger for customer service. However, there's a slight problem. The White House comments line is directing callers to use Facebook Messenger, but there's a slight problem ...
"24.01.2017 14:15:59" adweek.it How to Become a Social Media Marketing Superstar Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself. So, you want to work in social media?
"23.01.2017 22:38:59" adweek.it Nielsen Social Content Ratings, Week of Jan. 16: NFL Conference Championships Rule Facebook, Twitter The National Football League's two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan. 16. The People's Choice Awards topped interactions on Facebook and Twitter for TV series and specials:
"23.01.2017 21:38:50" adweek.it 139 Facts About Instagram (Infographic) Instagram has come a long way since it launched in 2010 and was acquired by Facebook in 2012. WebsiteBuilder shares 139 facts about Instagram, in infographic form:
"23.01.2017 19:18:08" adweek.com Snapchat New Layout, Search Bar Come to iOS The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. New look for Snapchat on iOS:
"23.01.2017 18:55:12" adweek.it Snapchat Updates Guidelines for Discover Publishers to Thwart Fake News, Clickbait Snapchat is making its move to help curb fake news and clickbait. It's Snapchat's turn to take on fake news and clickbait:
"23.01.2017 17:26:46" adweek.com Twitter, Dick Clark Productions Ink Livestreaming Pact Twitter will be spending a lot of time on red carpets in 2017, following an agreement with Dick Clark Productions. Someone remind Twitter to take that tux to the cleaners ...
"23.01.2017 16:59:22" adweek.it Twitter Converts Vine Website Into Archive Vine may be gone, but Vines live on. A place for Vines ...
"23.01.2017 16:29:06" adweek.it Jack Dorsey Explains Glitch That Caused Twitter Users to Automatically Follow @POTUS Twitter CEO Jack Dorsey explained a glitch that led some users to automatically follow the @POTUS account that was taken over by President Donald Trump Friday. Why some Twitter users who didn't want to see President Trump's tweets were seeing President Trump's tweets ...
"23.01.2017 15:50:18" adweek.com Twitter: 12 Million Inauguration Tweets Friday, 11.5 Million Women's March Tweets Saturday Twitter saw almost as many tweets about the women's protest marches in Washington, D.C., and throughout the country Saturday as it did about Friday's inauguration of President Donald Trump. Twitter was pretty busy Friday and Saturday ...
"23.01.2017 14:53:59" adweek.it Age, Gender Targeting Are Broken; Publishers' First-Party Data Can Fix Them First-party data is far more accurate than third-party data, but we do need more participants in these marketplaces to improve the accessibility and availability of segments. Unhappy with the effectiveness of your ad targeting? Try first-party data, says PCH/Media's Matt Bruch:
"20.01.2017 21:44:15" adweek.com Google Developing Robust Mobile Analytics for YouTube Google announced Friday that it is developing a cloud-based measurement solution for YouTube with an emphasis on more detailed cross-device analytics. YouTube thinking mobile ...
"20.01.2017 20:58:22" adweek.com Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs Fans of 13 top European soccer clubs received a surprise from Snapchat Friday. Something for soccer (yes, we know, football) fans to kick around ...
"20.01.2017 19:18:57" adweek.com Twitter Testing Module Highlighting Tweets From One Specific Account Twitter is testing a new feature that highlights tweets from one specific account in users' timelines. Which account do you think Twitter would pick as your favorite?
"20.01.2017 19:07:23" adweek.com Is Personalization the New Buzz for 2017? (Infographic) Consumer demand for better marketing experiences may be driving increased adoption of personalization in 2017. Will 2017 be the year of personalization for social marketers?
"20.01.2017 16:59:11" adweek.it Will Facebook Alert Users That They Have Read or Shared Fake News? Will Facebook start letting users know when they read or share stories that turn out to be fake news? Should Facebook do this?
"20.01.2017 16:51:26" adweek.it Chillingo Launches WarFriends on iOS, Android The multiplayer shooter allows users to compete against other players in one-on-one matches or play cooperatively with others in a WarPath mode. iOS and Android users can make some new WarFriends:
"20.01.2017 15:10:51" adweek.it Twitter Unveils Hashtag-Triggered Emoji for Inauguration Twitter rolled out a hashtag-triggered emoji for Friday's inauguration of President-elect Donald Trump. Tweeting about today's inauguration?
"20.01.2017 14:30:42" adweek.it Facebook's Algorithm Invites Marketers to Step It Up: Here's Why Facebook recently threw yet another curveball at marketers, but this time, it's a challenge worthy of embracing. A recent algorithm change by Facebook actually provides a good opportunity for marketers to rethink their posts, according to Expedia Canada senior search manager Tony Tie:
"19.01.2017 20:05:24" adweek.it How Marketers on Facebook Can Convert in a Mobile Minute (Report) Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why. Facebook IQ examined mobile's surge this past holiday shopping season, with help from Kantar:
"19.01.2017 19:20:37" adweek.com Facebook's Eighth Data Center to Be Located in Odense, Denmark Odense, Denmark, will be the site of Facebook's eighth data center and its third one in Europe. Facebook announced that its eighth data center will be located in Odense, Denmark:
"19.01.2017 18:44:40" adweek.it Twitter Updates Progress on Diversity, Inclusion Twitter's update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done. Twitter updates its diversity and inclusion efforts for 2016, goals for 2017:
"19.01.2017 17:08:30" adweek.it Nintendo Announces Fire Emblem Heroes for Mobile The strategy RPG will challenge players to save the Kingdom of Askr from the Emblian Empire by summoning heroes for their teams from different Fire Emblem worlds. Fire Emblem Heroes will be released for iOS and Android Feb. 2:
"19.01.2017 16:15:20" adweek.it Page Admins Can Have Facebook Remind Them to Update Their Pages Facebook wants to make sure page administrators don't let the content on their pages become stale. Facebook can help keep page admins on their toes:
"19.01.2017 15:54:00" adweek.it LinkedIn Overhauls Desktop Site “Conversations and content” were the key elements of LinkedIn's overhaul of its desktop experience. A complete guide to LinkedIn's new desktop look:
"19.01.2017 14:08:25" adweek.com Millennial Lead: A New Breed of Video Marketing The risk in today's video marketing technology is low, the upside is massive and the time is now. The risk in today's video marketing technology is low, the upside is massive and the time is now, according to Magisto co-founder and CEO Oren Boiman:
"18.01.2017 23:07:59" adweek.it Snapchat Offers Advertisers 'Sequenced Messaging' of Multiple Video Ads Snapchat is encouraging its advertisers to bundle their video ads. A new way to buy video ads from Snapchat:
"18.01.2017 22:46:33" adweek.com YouTube Reveals Top 20 Super Bowl Ads From 2008-16 YouTube analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years. Budweiser's Puppy Love commercial for Super Bowl XLVIII in 2014 topped the list:
"18.01.2017 22:44:13" adweek.com SMBs Plan to Increase Digital Marketing Budgets (Report) While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile. Small and midsized businesses plan to dramatically increase their digital marketing budgets this year, according to a study by GetResponse:
"18.01.2017 22:08:59" adweek.it Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Jonathan Wegener, who left his post as CEO of Timehop last week, joined Snapchat in a product position:
"18.01.2017 20:21:14" adweek.com Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Twitter unloads Fabric, several other products to Google:
"18.01.2017 19:06:23" adweek.it Where Did Facebook Fall on the List of Top Election News Sources? Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election, but how many voters actually relied on the social network as a news source? According to a Pew Research Center survey, 8 percent of U.S. adults got their election news from Facebook, trailing Fox News and CNN:
"18.01.2017 18:15:47" adweek.it Twitter Phasing Out Buy Button? Twitter appears to be waving bye-bye to its buy button. Is Twitter stepping away from e-commerce?
"18.01.2017 17:35:40" adweek.it Facebook for Desktop Removes Messages, Adds Messenger Interface? Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. Facebook appears to have added the Messenger interface to Facebook.com:
"18.01.2017 16:16:52" adweek.com YouTube In-App Messaging Arrives … in Canada The in-application messaging features YouTube has been testing at least since last May launched Wednesday, but only in Canada. The in-app messaging features YouTube began testing last year debuted in Canada Wednesday:
"18.01.2017 15:46:20" adweek.it Twitter Serves Up Emoji, Stickers for Australian Open The Australian Open is under way, and Twitter is serving up special hashtag-triggered emoji and stickers for the Grand Slam tennis tournament. Emoji and stickers, anyone?
"18.01.2017 15:09:14" adweek.com Swimwear Season? It Is for Marketers on Pinterest (Infographic) Swimwear may be the last thing on your mind while you wait for your car to defrost, but social media advertising agency Adaptly used it to illustrate how marketers on Pinterest need to plan ahead. It's never too early to think about marketing on Pinterest ...
"18.01.2017 14:46:17" adweek.it The Rise of Chat Bots and Their Implications for Social Media As e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape. Will companies be developing their own chat bots within a couple of years? Feelter founder and CEO Smadar Landau thinks so:
"17.01.2017 22:47:43" adweek.com Pinterest Adds Ad Groups to Campaign Structure Pinterest announced the addition of ad groups to its campaign structure. A big change to Pinterest's ad campaign structure:
"17.01.2017 22:13:11" adweek.it Nielsen Social Content Ratings, Week of Jan. 9: Nearly 53 Million Interactions for Packers-Cowboys The Green Bay Packers' last-second National Football League playoff victory over the host Dallas Cowboys dominated the Nielsen Social Content Ratings for the week of Jan. 9. A riveting NFL playoff game dominated Facebook and Twitter interactions for the week of Jan. 9 in the sports category, while President-elect Donald Trump's press conference blew away every other TV series or special:
"17.01.2017 21:40:43" adweek.it Parse Reminds Developers About Jan. 30 Shutdown Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. As previously announced, Facebook-owned cloud application platform Parse will shut down Jan. 30:
"17.01.2017 19:19:46" adweek.it Google+ Hides Lower-Quality Comments, Adds Photo Zoom for Web, Events Remember Google+? Yes, it still exists, and it announced three major updates Tuesday. Google+ announces three updates:
"17.01.2017 18:33:48" adweek.it Facebook Sets Up Shop in Paris' Station F Startup Campus The “first worldwide Startup Garage” at Station F in Paris will devote several spaces to launch partner Facebook. Facebook, Station F startups will always have Paris ...
"17.01.2017 18:02:07" adweek.com Flurry: Mobile App Usage Increased 11% in 2016 Flurry Analytics released a new report, which analyzed the time users spent in apps in 2016. Usage of messaging and social apps skyrocketed in 2016, according to Flurry Analytics:
"17.01.2017 17:15:42" adweek.com Twitter Wants Users to Share Their #NewProfilePic Twitter is encouraging users who updated their profile pictures to share those updates in an effort to boost visual content and engagement. Twitter users who change their profile pictures are being prompted to share their new ones:
"17.01.2017 16:49:22" adweek.it Facebook Takes Fake News Fight to Germany Facebook is extending its efforts to combat fake news to Germany. Germany is the newest battleground in Facebook's fight against fake news:
"17.01.2017 16:14:54" adweek.com Sony Entertainment CEO Michael Lynton Named Snap Inc. Chairman Snapchat parent Snap Inc. reached into the Hollywood ranks to name a full-time chairman. Snap Inc. filled its chairman role with a Hollywood giant:
"17.01.2017 15:44:14" adweek.com Facebook Live Deals With Publishers Won't Be Renewed (Report) When it comes to paying publishers for live video content, Facebook gaveth, but Facebook reportedly taketh away. Many publishers who signed agreements to produce Facebook Live videos last year do not expect those pacts to be renewed:
"17.01.2017 14:27:29" adweek.it What Can You Do With Video? Can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things--there is going to be a role for you somewhere, especially within sports media. Whistle Sports vp of social media Joe Caporoso on the opportunities video offers:
"16.01.2017 23:22:45" adweek.it How Social Media Usage Could Affect Your Startup Funding Opportunities Social media can play a role in helping founders secure funding for their startups. But it could also come in their way of securing funds from scrutinizing venture capitalists. Watch what you post on social media if you are trying to get financing for a startup:
"16.01.2017 18:35:33" adweek.it 6 Ways Data Can Boost Your Social Media Marketing Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform their decision making. Here are six ways to do just that: Use data to your advantage:
"13.01.2017 20:45:22" adweek.it Edited Facebook Posts No Longer Labeled as Edited? Facebook appears to have quietly removed the “Edited” label on posts that were edited. Do Facebook users now have to go to "view edit history" to see if posts were edited? It seems that way ...
"13.01.2017 20:08:42" adweek.it News Outlets to Livestream Inauguration via YouTube Several media outlets will livestream the inauguration of President-elect Donald Trump next Friday, with some offering 360-degree video and 4K quality. Several news outlets will livestream next Friday's inauguration of President-elect Donald Trump via YouTube:
"13.01.2017 19:33:46" adweek.com Snapchat: Still Growing Strong (Infographic) Snapchat faltered early but quickly got it together to become the fastest-growing social network ever and an advertising platform to be reckoned with. Delmondo looks back at Snapchat's 2016:
"13.01.2017 18:31:02" adweek.com Barack, Michelle Obama Offer Virtual White House Tour via Facebook 360 Video, Oculus Rift, Gear VR President Barack Obama and first lady Michelle Obama are offering guided tours of The White House in their last days as residents. A virtual tour of The White House, with Barack and Michelle Obama:
"13.01.2017 18:03:49" adweek.it Google Launches Toontastic 3D on iOS, Android The app allows children to create their own stories to share with others. A Toontastic experience for kids, from Google:
"13.01.2017 17:03:58" adweek.it E! News Snapchat Discover Series The Rundown Going Biweekly E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month. E! News will expand Snapchat Discover series The Rundown to two episodes per week starting in February:
"13.01.2017 15:53:07" adweek.it Snapchat Simplifies Search Despite Snapchat's surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue. Making search a Snap ...
"13.01.2017 14:44:01" adweek.it A Modern Guide to Social Media Content Marketing, Part 1: Introduction Personalized experiences are practically gospel now, and content marketing should be no different. This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram.
"12.01.2017 23:08:21" adweek.it Pinterest Turns to Deep Learning to Generate Related Pins When it comes to generating Related Pins, board co-occurrence is out and deep learning is in. Pinterest is using deep learning to generate Related Pins. Here's why:
"12.01.2017 20:23:16" adweek.it YouTube Introduces Super Chat, Phases Out Fan Funding Why just chat when you can Super Chat? YouTube users now have a way to make sure Creators see their messages during livestreams, but it'll cost them ...
"12.01.2017 19:57:41" adweek.com Spending on Social Advertising Is On the Rise (Report) 2016 may have been the year of growth, but 2017 promises to be a year of change for marketers. 4C Insights found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend in the fourth quarter of 2016:
"12.01.2017 18:34:26" adweek.it More Than 1 Billion People See Facebook Audience Network Ads Each Month Facebook announced a milestone for its Facebook Audience Network: More than 1 billion people see its ads each month. What's new at Facebook Audience Network?
"12.01.2017 17:29:42" adweek.com Netmarble Launches Star Wars: Force Arena on iOS, Android The MOBA allows users to collect more than 80 characters from the Star Wars universe and take them into battles against other players. A new Star Wars multiplayer online battle arena game:
"12.01.2017 16:21:04" adweek.it 86% of U.S. Adults Aged 18-29 Are Social Media Users (Report) 69 percent of U.S. adults are now social media users, according to the latest data from Pew Research Center. 69 percent of U.S. adults are now social media users, and that number rises to 86 percent for those aged 18 through 29, according to Pew Research Center:
"12.01.2017 15:51:35" adweek.it Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump President-elect Donald Trump's favorite social media platform will livestream his inauguration, in partnership with PBS NewsHour. Twitter and PBS NewsHour are teaming up to livestream President-elect Donald Trump's inauguration Jan. 20:
"12.01.2017 14:42:37" adweek.com Make the Most of Twitter: How DMs Can Personalize Your Brand Interesting, customized and credible information can make the difference between engaging DMs that spur a sale and bland messages that end up in the trash. Socedo founder and CEO Aseem Badshah on how to best use Twitter direct messages as a marketing tool:
"11.01.2017 21:33:18" adweek.it YouTube Adds 'On the Rise' Section to Trending Tab YouTube added an “On the Rise” section to its Trending tab for U.S. users. YouTube highlights up-and-coming creators:
"11.01.2017 20:55:32" adweek.com Facebook Corrects Bug That Caused Messenger to Drain Batteries Facebook vice president of messaging products David Marcus announced in a response to a tweet that a bug causing the Android application to drain devices' batteries has been resolved. Facebook fixed a bug that had been causing the Android version of Messenger to drain devices' batteries:
"11.01.2017 20:38:48" adweek.it WhatsApp Adds GIF Search, Triples Image Sharing Limit WhatsApp quietly introduced two new features: the ability to search for GIF files and to share more images. WhatsApp quietly added GIF search and upped the number of image files that can be shared at one time to 30 from 10:
"11.01.2017 19:44:21" adweek.it Twitter Dashboard to Shutter Feb. 3 Twitter is pulling the plug on Twitter Dashboard, the iOS and desktop application it launched last June to help businesses better connect with users. Twitter Dashboard, R.I.P.:
"11.01.2017 18:55:12" adweek.com Facebook Journalism Project: A Complete Guide Facebook's efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday's introduction of the Facebook Journalism Project. Everything you need to know about Facebook Journalism Project (and it's a lot!):
"11.01.2017 17:14:31" adweek.com King Launches Bubble Witch 3 Saga on Mobile, Facebook The bubble shooter challenges players to help Stella the Witch break a curse that has been placed on Wilbur, a cat with the power of dark magic. Bubble, bubble, toil and trouble ...
"11.01.2017 16:29:07" adweek.com Full-Screen Ads Coming to Instagram Stories; Insights, Too Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. Instagram Stories now has 150 million daily active users, and those users will soon start seeing immersive, full-screen ads:
"11.01.2017 15:50:06" adweek.it Facebook Extends Dynamic Ads Targeting to Users' Web Activity Facebook extended the targeting capabilities of its dynamic ads to users' web activity. Brands using Facebook dynamic ads have a new targeting option to play with:
"11.01.2017 15:24:51" adweek.com Snapchat Testing Deep Linking, Web Auto-Fill for Ads Snapchat is testing two new features for advertisers: deep linking and web auto-fill. Snapchat is testing two new features for ads: deep linking and web auto-fill ...
"11.01.2017 14:33:42" adweek.com It's Time to Rethink the Algorithm But for all of the benefits logic-driven services bestow on us, there is also a dark side. When there is a disconnect between the intentions of their creator and the recipient, when algorithms go awry, they can have disastrous consequences. Experts Exchange COO Gene Richardson on why algorithms alone should not dictate user experience:
"10.01.2017 19:05:11" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18 Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two NFL clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Unmetric analyzes NFL teams' performance during weeks 16 and 17 of the regular season and the first weekend of the postseason:
"10.01.2017 18:06:40" adweek.it Snap Inc. Sets International Headquarters in London Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Look kids ... Big Ben ... Parliament ... Snapbot?
"10.01.2017 17:18:42" adweek.it Covet Fashion Adds Diverse New Models to Outfit Creation Platform The app's latest update adds 50 new models to the game, which were designed to "embrace all forms of beauty." Coveting diversity ...
"10.01.2017 16:13:38" adweek.com Clemson's National Championship-Winning Touchdown Rocks Twitter Clemson University defeated the University of Alabama Monday night to win college football's National Championship, and not surprisingly, the game-winning touchdown was the biggest moment on Twitter. Twitter came alive during college football's National Championship game Monday night:
"10.01.2017 15:10:07" adweek.it 7 Ways to Effectively Brand and Advertise Your Online Course Selling online courses has become a profitable endeavor for many businesses, but success isn't easy. Larry Alton shares seven tips for effectively marketing your online courses:
"09.01.2017 22:09:40" adweek.it Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. 2. The 74th Annual Golden Globe Awards topped the Nielsen Social Content Ratings TV series and specials list for the week:
"09.01.2017 21:12:24" adweek.it 2016 Social Media Highlights (Infographic) 2017 is well underway, but social media advertising agency Adaptly wants to keep the industry's 2016 accomplishments fresh in people's minds. What was the most important development in the social media sector in 2016?
"09.01.2017 20:16:54" adweek.com Tom Brady Huddles Up With Instagram New England Patriots quarterback Tom Brady spent some of his free time during his club's NFL postseason bye week joining Instagram. Tom Brady had a bye week from the NFL playoffs, so he joined Instagram:
"09.01.2017 19:08:48" adweek.com NBA Game Livestreamed via Facebook Live, But Only in India An NBA game was livestreamed via Facebook Live for the first time ever Sunday night, but only for users in India. An NBA game was livestreamed via Facebook Live for the first time ever, but only in India. Here's why:
"09.01.2017 18:26:21" adweek.com Facebook to Test Mid-Roll Video Ads in Publishers' Video Posts (Report) The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren't going to like it. How will Facebook users react to mid-roll video ads?
"09.01.2017 17:39:13" adweek.com NBC News Digital Launches Updated Today App on iOS The app allows users to browse "moments" from each day's news and the Today show in a feature called The Digest. A new Today app for iOS:
"09.01.2017 16:58:22" adweek.it WhatsApp: 63 Billion Messages on New Year's Eve New Year's Eve was the “biggest messaging day ever” for WhatsApp. New Year's Eve was a record-setting day for WhatsApp:
"09.01.2017 16:04:20" adweek.com 74th Annual Golden Globe Awards: Meryl Streep, La La Land Rule Facebook, Twitter Meryl Streep's acceptance speech after being presented with the Cecil B. DeMille Award was the most-talked-about moment on Facebook and Twitter during the 74th Annual Golden Globe Awards Sunday night. Meryl Streep and La La Land ruled Facebook and Twitter Sunday night:
"09.01.2017 14:24:56" adweek.it Why B2B Advertisers Need Facebook Most B2B advertisers will look at LinkedIn first, but guess what? For most B2B advertisers, we're finding that Facebook generates exponentially more leads at a more efficient rate. LinkedIn may be the first social network to come to mind for business-to-business marketers, but they would be foolish to ignore Facebook, according to Sanjay Teckchandani and Michael LaMonte of Elite SEM:
"06.01.2017 20:12:38" adweek.it How Instagram Users Shop for Tech Products With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6 times more accounts:
"06.01.2017 19:10:47" adweek.com 10 Trends Driving Visual Content Marketing in 2017 (Infographic) A recent survey reveals how marketers are using visual media and the challenges they face. It's all about visual marketing:
"06.01.2017 18:22:26" adweek.com Ex-NBC News, CNN Anchor Campbell Brown to Lead Facebook News Partnership Team Facebook tapped a television journalism veteran to head its news partnerships team: former NBC News and CNN anchor Campbell Brown. Facebook turned to a TV journalism veteran as head of its news partnerships team:
"06.01.2017 18:03:52" adweek.com Airbnb Dives Into Live 360 Video on Twitter, Periscope Airbnb became one of the first brands to take advantage of live 360 video on Twitter and Periscope, which debuted last week. Airbnb goes live 360 on Twitter, Periscope:
"06.01.2017 17:10:57" adweek.com Apple: Jan. 1, 2017, Was iTunes App Store's Biggest Day Ever Jan. 1, 2017, was the App Store's best single day ever, reaching nearly $240 million in consumer purchases. Happy New Year!
"06.01.2017 16:01:20" adweek.com Twitter Adds Checkmarks for Verified Accounts to Timeline Twitter users no longer have to access other users' profiles to determine whether or not their accounts are verified. It's now easier for Twitter users to tell whether accounts they are following are verified:
"06.01.2017 15:06:33" adweek.com Adaptly Execs Share Their 2017 Predictions With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. What will the new year bring? Adaptly top brass share their thoughts:
"05.01.2017 22:37:33" adweek.it Instagram Adds Wide Color Capture, Display for iPhone 7, iPhone 7 Plus Instagram users with the iPhone 7 or iPhone 7 Plus now have access to wide color capture and display. Wide color capture and display are now available throughout the Instagram app for iPhone 7 and iPhone 7 Plus users:
"05.01.2017 17:47:23" adweek.com Fore! Twitter to Livestream Early Round PGA Tour Tournament Play Early round action from PGA Tour tournaments will be livestreamed exclusively on Twitter as part of a partnership between the golf organization and the social network. Twitter tees up PGA Tour livestreams:
"05.01.2017 17:03:22" adweek.com Capcom Launches Mega Man 1-6 on Mobile In each game, players will need to help Mega Man defeat enemies in order to save the day. Throwbacks:
"05.01.2017 15:48:56" adweek.com Vine Out, Vine Camera In Jan. 17 Apps | Twitter Vine Out, Vine Camera In Jan. 17 By David Cohen on Jan. 5, 2017 - 10:45 AMComment Twitter announced in October that it was scrapping stand-alone video application Vine, and it said last month that it would be replaced by pared-down app Vine Vine will officially disappear Jan. 17:
"05.01.2017 14:32:03" adweek.com Legal Issues and the Role of Social Media Let your posts on social media reflect what you say in court, or simply go silent on social media when you're involved in a court case. Involved in court proceedings? Keep an eye on your social media posts, so they don't come back to bite you:
"04.01.2017 20:40:02" adweek.it Facebook Live Sets Records on New Year's Eve Facebook announced that use of its Facebook Live livestreaming feature reached record levels on New Year's Eve. It was a record-setting New Year's Eve for Facebook Live:
"04.01.2017 19:34:41" adweek.com The Future of Digital Media: More Video, Smaller Screens (Report) Internet users consume more video than ever on an average of two or more devices. Valnet eyes the future for content marketing:
"04.01.2017 18:34:43" adweek.it Nielsen Social Content Ratings, Week of Dec. 26: Dick Clark's New Year's Rockin' Eve Rules Dick Clark's New Year's Rockin' Eve With Ryan Seacrest on ABC topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. 26. ABC didn't drop the ball on New Year's Eve:
"04.01.2017 17:52:36" adweek.com Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report) Worldwide in-app revenue for the Christmas holiday in 2016 was up "significantly" year-over-year. It was a festive holiday season for app developers:
"04.01.2017 16:46:02" adweek.it Facebook Extends Auto-Captioning to Videos From Pages Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. Facebook page admins: Are you seeing the option of adding auto-captioning to videos on your pages?
"04.01.2017 15:12:00" adweek.com Facebook to Reveal Q4, Full-Year-2016 Financial Results Feb. 1 Facebook will release its financial results for the fourth quarter of 2016 and the full year after market close Wednesday, Feb. 1. Facebook's fourth-quarter and full-year-2016 earnings call is set for after market close Wednesday, Feb. 1:
"04.01.2017 14:26:31" adweek.com Pushing the Limits of Advertising With Paid Social, Mobile and Video The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights--which make all of your marketing smarter. SocialCode CMO Max Kalehoff on smarter marketing via paid social, mobile and video platforms:
"03.01.2017 22:23:55" adweek.it Twitter to Livestream Red Carpet at 74th Annual Golden Globe Awards The 74th Annual Golden Globe Awards will be handed out Jan. 8, and all of the red carpet action will be livestreamed on Twitter that evening. Ready for Sunday Night's Golden Globes?
"03.01.2017 19:23:04" adweek.com WhatsApp Ceases Support for Older Operating Systems WhatsApp users on devices with older operating systems were on the receiving end of a New Year's Eve surprise. WhatsApp announced last February that it was discontinuing support for some older operating systems, and that became a reality on New Year's Eve:
"03.01.2017 18:06:31" adweek.com SimCity BuildIt Updated With Mayor's Club Social Feature With this update, players who have reached at least level 18 can access the new Mayor's Club House near the Cargo Ship Dock in their towns. SimCity BuildIt opens the doors to the Mayor's Club:
"03.01.2017 17:03:29" adweek.it Twitter Managing Director for China Kathy Chen Out After Eight Months It seems these days that eight months in Twitter's executive ranks makes one a grizzled veteran. Gone in eight months ...
"03.01.2017 16:05:36" adweek.com CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide Attending CES can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable teamed up on a solution to combat the confusion. Twitter sets up shop in Vegas:
"03.01.2017 14:13:21" adweek.com 3 Ways to Spark Successful Relationships With Micro-Influencers The real sweet spot for an influencer's follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives results. Markerly co-founder and CEO Sarah Ware believes 2017 will be the year of the micro-influencer:
"02.01.2017 23:28:56" adweek.it How to Increase Social Data Value: Add Context Over Time By nature, social posts may seem fleeting. When sentiments expressed on social channels are analyzed over the course of weeks, months or even years, patterns emerge that can improve marketing campaigns in the future. Historical data can be key when analyzed with the proper context, according to Crimson Hexagon senior vp of global sales and marketing John Donnelly III:
"02.01.2017 17:26:44" adweek.com Social Media Is Finally Growing Up Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. "Believable data" is key for social networks, according to MVPindex co-founder and CMO Kyle Nelson:
"30.12.2016 22:20:24" Timeline Photos A report from SUMO Heavy Industries showed that consumers are uncertain of the validity of social commerce transactions. Learn more here: http://adweek.it/2hUaw9G
"30.12.2016 17:48:53" Timeline Photos Niantic launched a new holiday event in Pokémon GO. Learn more here: http://adweek.it/2hU5ytK
"30.12.2016 16:33:33" adweek.it Top 10 SocialTimes Posts of 2016 Everyone else is doing it, so why shouldn't we? Here are the top 10 posts on SocialTimes in 2016, in terms of page views: SocialTimes' top 10 posts of 2016:
"30.12.2016 15:08:01" adweek.com Analytics and Data Will Change Social Media in 2017 I don't need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers like yourselves. The key to taking advantage of this will be in the tools. 2017 will be all about analytics and data, according to Socialbakers CEO Robert Lang:
"30.12.2016 14:36:49" adweek.com All the Feels: How Brands Use Holiday Video Campaigns Coca-Cola's polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell's snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year. Holiday video campaigns done right:
"29.12.2016 21:01:21" adweek.com Jack Dorsey to Users: What Do You Want From Twitter in 2017? Co-founder and CEO Jack Dorsey wants to know what Twitter users would like to see from the social network in 2017. Talk to @Jack ...
"29.12.2016 18:52:33" adweek.com Instagram in 2016 (Infographic) Instagram had a big year in 2016, and Robert Katai, visual marketer and brand evangelist for online banner creator Bannersnack, summed it up in infographic form. Bannersnack's Robert Katai looks at Instagram's 2016, in infographic form:
"29.12.2016 16:05:13" adweek.com Facebook's Favorite Hacks of 2016 Did any of your favorite new Facebook features originate from one of the social network's 2016 hackathons?
"29.12.2016 15:43:24" adweek.com Periscope Introduces Support for Live 360 Video The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. 360-degree live videos come to Periscope:
"29.12.2016 15:10:36" adweek.com What to Look for in 2017: Mobile, Video, AI Predicting is a notoriously foolish undertaking, but here's an easy call: That mobile device you're reading this on (or is at least within arm's length right now) will be the center of the media universe. Cheetah Mobile director of global marketing and communications Josh Ong looks at the year ahead:
"29.12.2016 15:03:21" adweek.it 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017 As Spectacles become more widely available in 2017, here are five ways that I predict they will shape influencer marketing: Snapchat Spectacles and influencer marketing:
"28.12.2016 20:04:36" adweek.com Twitter Rings In the New Year With Stickers, Fireworks Emoji Twitter is letting its users say farewell to 2016 and welcome 2017 with stickers and a hashtag-triggered emoji. Happy New Year from Twitter:
"28.12.2016 19:33:46" adweek.com Snapchat Testing Prisma Integration? Is Snapchat testing the integration of effects from Prisma? Prisma effects in Snapchat?
"28.12.2016 18:47:10" adweek.com 10 Digital Media and Marketing Predictions for 2017 We queried a panel of digital marketing and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here's what they had to say: What will the new year bring?
"28.12.2016 16:07:48" adweek.com Klei Entertainment Launches Don't Starve: Shipwrecked on iOS The game is an expansion of the original Don't Starve, and it challenges users to help Wilson survive on a tropical archipelago. Don't Starve: Shipwrecked comes to iOS:
"28.12.2016 16:07:05" adweek.com Klei Entertainment Launches Don't Starve: Shipwrecked on iOS The game is an expansion of the original Don't Starve, and it challenges users to help Wilson survive on a tropical archipelago. Shipwrecked!
"28.12.2016 15:10:41" adweek.com Are Selfies and Businesses a Social Media Match Made in Heaven? Selfies are the new norm and will continue their strong trending on social media. Businesses that want to reach a larger audience need to tap into this evolving technology. Selfies are fun, but they can be an effective tool for businesses, as well, explains Effective Inbound Marketing's James Jorner:
"28.12.2016 14:42:45" adweek.com While We're Going After Fake News, How About Ad Scams, Too? There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook's News Feed. While we're focused on this controversy, we should take a look at scam ads, as well. GlassView vp of accounts for Europe, the Middle East and Africa Jon Brotherhood points out that scam ads on Facebook and other social networks are a big issue, as well:
"27.12.2016 18:03:09" adweek.com Flurry: iOS Devices Led Activations Over Christmas Holiday Flurry Analytics released data analyzing device and app activation throughout the week leading up to Christmas and the start of Hanukkah. Tis the season to be jolly ... for Apple:
"27.12.2016 17:03:44" adweek.com Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report) Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Snapchat parent Snap Inc. snapped up another company:
"27.12.2016 16:16:30" adweek.com Videos: You've Got to Know When to Host 'Em, Know When to Post 'Em Facebook and other social platforms are great, but they shouldn't be relied upon as the primary source of truth to inform future video decisions (which are coming as the format continues to surge). Can marketers trust video analytics from Facebook and other social networks, and should they?
"27.12.2016 15:10:00" adweek.com Many Marketers Are Still Unfamiliar With Mobile (Report) Despite huge stores of data, some marketers have trouble personalizing campaigns, and messages still seem to be totally misaligned with consumer desires. Despite mobile's surge, some marketers are still struggling to adapt, according to Opera Mediaworks:
"27.12.2016 14:33:51" adweek.com 7 Apps You Need as a Social Media Consultant To be efficient as a social media consultant, you need the right applications that encompass every aspect of your social media activity and business Social media consultants should check out these seven apps, according to Harald Merckel:
"27.12.2016 14:28:23" adweek.it How Ad Testing Can Combat Facebook's Slow Ad Growth Facebook's new ad load policy makes an even more compelling case for an ongoing commitment to testing. Testing, testing ...
"27.12.2016 14:22:49" adweek.com How the Social Media Dumpster Fire Hijacked the Election Say what you will about this dumpster fire, the election was a stunning triumph of influencer marketing and social media amplification. Businesses, are you paying attention? Welcome to the post-truth "Idiocracy" ...
"23.12.2016 22:34:21" adweek.com Santa's Helper: Snapchat's Entry Into Native Games? After dabbling with games created by advertisers, Snapchat rang in the Christmas season with a native game of its own. Native games on Snapchat?
"23.12.2016 18:18:17" adweek.com Facebook Removes Maps From Nearby Friends Feature Facebook's Nearby Friends feature is providing less specific information these days. What are your thoughts on the changes to Facebook's Nearby Friends feature?
"23.12.2016 17:09:41" adweek.com Pokemon Go Comes to Apple Watch The Apple Watch version of Pokemon Go allows users to receive notifications about nearby Pokemon, collect items from PokeStops and more. On the go with Pokemon Go ...
"23.12.2016 16:23:03" adweek.com Twitter Resolves Video Ad Campaign Reporting Bug Campaign analytics bugs are not exclusive to Facebook, as some Twitter advertisers recently found out. It's Twitter's turn for ad campaign reporting issues:
"23.12.2016 15:17:25" adweek.com #DistractedDriving: How Social Media Habits Are Making Roads More Dangerous One of the many negative effects of social media is that this around-the-clock obsession is leading to a growing culture of bad driving habits, including those that could lead to injury or death. A look at how social media distracts drivers, from automotive journalist Matt Keegan:
"23.12.2016 14:29:23" adweek.com Success Stories From Twitter's Front Lines Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services--each making the most of Twitter. SocialCode CMO Max Kalehoff shares some Twitter success stories:
"22.12.2016 20:21:30" adweek.it How You Can Use Genuine Product Reviews to Market Your Business If there's one thing that consistently leads to higher sales figures, it's social proof. And customer reviews and testimonials are among the most effective social proof techniques available. Don't just collect reviews ... use them:
"22.12.2016 19:37:12" adweek.com Happy Holidays From Twitter, Periscope Twitter and Periscope are feeling the holiday spirit. Say it with stickers ...
"22.12.2016 18:04:53" adweek.it Facebook Live Updates for Facebook Mentions Facebook Live started out as a feature of the Facebook Mentions app for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Facebook Mentions users: What do you think of these Facebook Live updates?
"22.12.2016 17:11:15" adweek.it Rovio Launches Angry Birds Blast on Mobile The puzzle game challenges users to save the Angry Birds, who have been trapped inside balloons. Angry Birds Blast explodes its way onto iOS, Android:
"22.12.2016 16:24:20" adweek.com 3 Ways to Turn Your Customers Into an Effective Marketing Channel Incentivized tweets are an effective way to get word-of-mouth recommendations out to thousands of people. If you're willing to give a little, you'll get a lot in return. Consider incentivized tweets:
"22.12.2016 15:41:53" adweek.com Snapchat Inks Original Series Deal With Disney-ABC Television Group Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. Snapchat accepted this rose ...
"22.12.2016 15:00:52" adweek.it Top 11 Influencer-Recommended Books in Facebook's #ReadToLead Campaign (Infographic) Looking to buy someone a book for the holidays? Facebook's #ReadToLead campaign may be able to help. Reading is fundamental ...
"21.12.2016 22:17:18" adweek.it Facebook: 59,229 Government Requests for Account Data in First Half of 2016 Government requests for Facebook account data were up 27 percent in the first half of 2016 compared with the second half of 2015, according to the social network's latest Global Government Requests Report. Facebook released its Global Government Requests Report for the first half of 2016:
"21.12.2016 21:34:03" adweek.com Facebook, 17 Universities Announce Sponsored Academic Research Agreement Facebook is turning to 17 universities to help it speed up technology projects. Facebook teamed up with 17 universities to announce the Sponsored Academic Research Agreement:
"21.12.2016 20:36:04" adweek.com Facebook Reveals Its 2016 Games of the Year Gardenscapes – New Acres from Playrix was named Facebook's 2016 Game of the Year. Gardenscapes - New Acres from Playrix was named Facebook's 2016 Game of the Year:
"21.12.2016 20:06:31" adweek.com U.S. Consumers Spend 133 Minutes Daily Consuming Media on Mobile Apps (Report) Is social media a communication technology or a platform for content publishing and consumption? 133 minutes per day ...
"21.12.2016 19:10:40" adweek.com How to Use the Redesigned iOS Emojis to Engage With Women Brands looking to connect with women would be wise to consider including emojis. The new emoji recently introduced with Apple's iOS 10 provide a great opportunity for brands to connect with women, according to Mitchell president Sarah Clark:
"21.12.2016 18:42:14" adweek.it NFL Teams on Facebook, Twitter and Instagram, Weeks 13-15 The Dallas Cowboys continued their National Football League season-long dominance on Facebook, Twitter and Instagram. Unmetric analyzes weeks 13 through 15 of the NFL season on Facebook, Twitter and Instagram:
"21.12.2016 17:04:37" adweek.com Prisma Now Lets Users Browse Photos in a Location-Based Feed The photo-editing app now allows users to browse photos created by other users in a location-based feed. The latest update to photo-editing app Prisma includes the addition of a location-based feed:
"21.12.2016 16:12:38" adweek.com Twitter Settles In for College Football Playoff Earlier this month, the College Football Playoff Selection Committee revealed the matchups for its semifinal games New Year's Eve, and those teams shared their reactions on Twitter. Who will bring home the trophy?
"21.12.2016 15:06:08" adweek.com How Your Content Strategy Can Increase Your Social Footprint Sponsored content--which can take advertisers and publishers beyond just views and impressions to achieve more meaningful audience engagement--isn't a new concept, but it's clearly on the rise. It's time to devote more resources to your social content strategy, and Playbuzz vp of partnerships Noam Korin has some ideas:
"21.12.2016 14:42:29" adweek.com CTO Adam Messinger, VP of Product Josh McFarland Out at Twitter Twitter continued to hemorrhage top executives, with Tuesday bringing the departures of chief technology officer Adam Messinger and vice president of product Josh McFarland. The exodus continues ...
"20.12.2016 20:38:52" adweek.it Now Hear This: Facebook Debuts Live Audio A picture may be worth 1,000 words, but words are still worth something to Facebook. An audio-only option for livestreaming on Facebook:
"20.12.2016 20:03:26" adweek.com Facebook Adds Instant-Verification Component for Account Kit to Android SDK Facebook added an instant-verification component for its Account Kit to its software-development kit for Android. Facebook introduced a solution for developers to ensure that users can login to their apps even with spotty SMS access:
"20.12.2016 19:37:31" adweek.com Twitter Testing Push Notifications for Breaking News Events Twitter has been experimenting with push notifications for breaking news events that bring users to related Moments. Have you seen push notifications for breaking news events on Twitter?
"20.12.2016 19:07:00" adweek.it EC Sends Statement of Objections to Facebook Over WhatsApp Acquisition The European Commission is taking another look at Facebook's October 2014 acquisition of WhatsApp. The European Commission is probing whether Facebook and WhatsApp were honest in 2014, when they said they couldn't access each other's user information:
"20.12.2016 18:39:51" adweek.com Instagram Adds Contextual Stickers, Holiday Stickers, More Instagram released a host of updates Tuesday: contextual stickers, holiday-themed stickers, multiple text fields, hands-free mode for videos and the ability to save Instagram Stories. Instagram released several updates Tuesday: contextual stickers, holiday stickers, multiple text fields, hands-free video and saving Stories ...
"20.12.2016 17:07:45" adweek.com Snap Inc. Takes Flite (Report) Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. An ad-tech acqui-hire by Snapchat's parent company?
"20.12.2016 16:49:04" adweek.it Twitter Tweet Search Results Now Displayed By Relevance Instead of Chronologically Twitter quietly tweaked its tweet search results to display in order of relevance, rather than in reverse chronological order. Twitter changes the way it displays its tweet search results. What do you think?
"20.12.2016 16:24:50" adweek.com G5 Entertainment Celebrates Christmas With Mobile Game Updates G5 Entertainment launched holiday-themed content updates in many of its mobile games. Happy Holidays from G5:
"20.12.2016 15:48:37" adweek.it Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. Facebook users: Have you started seeing these messages atop your News Feeds yet?
"20.12.2016 15:10:10" adweek.com Expanding the Encore: How Social Media Allows Performances to Last Forever With the rise of social media, the lifespan of concerts now extends far beyond the final set. Fans.com COO Jesse Mann explains how concerts never end thanks to social media:
"20.12.2016 14:59:53" adweek.it Livestreaming vs. Live Broadcasting: A Necessary Introduction Live broadcasting is the flip side of livestreaming. It's active compared to the utility and passive types of livestreaming. What makes it a live broadcast, and what makes it a livestream? Live.me head of marketing and partnerships Khudor Annous has the answers:
"19.12.2016 22:35:12" adweek.com Nielsen Social Content Ratings, Week of Dec. 12: The Voice, NFL Prevail NBC reality competition show The Voice once again topped the Nielsen Social Content Ratings for TV series and specials for the week of Dec. 12. New week, same Nielsen Social Content Ratings results ... the Dallas Cowboys and The Voice dominated Facebook and Twitter:
"19.12.2016 21:53:30" adweek.it Facebook Adds Background Colors for Text-Only Status Updates Your Facebook News Feed may soon be a lot more colorful. Facebook users will soon be able to add background colors to their text-only status updates (Android users can do it now):
"19.12.2016 20:34:35" adweek.it Group Video Chats Come to Facebook Messenger Facebook introduced group video chats for Messenger on Android, iOS and via Messenger.com on desktop. The latest addition to Facebook Messenger? Group video chats:
"19.12.2016 20:05:37" adweek.com Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge How much progress has Facebook co-founder and CEO Mark Zuckerberg made in fulfilling his New Year's resolution for 2016? Mark Zuckerberg's 2016 personal challenge was to use artificial intelligence to help create a personal digital assistant. How did he do?
"19.12.2016 19:54:16" adweek.com 53% of Women Made Purchases Due to Influencer Posts (Survey) No surprise here: Consistency and authenticity are crucial to the influencer economy. A survey by Bloglovin found that 53 percent of women made purchases as a result of viewing posts by influencers:
"19.12.2016 18:13:40" adweek.com Facebook 2016 Open-Source Year in Review (Infographic) Facebook | Infographics Facebook 2016 Open-Source Year in Review (Infographic) By David Cohen on Dec. 19, 2016 - 1:00 PMComment Facebook launched 77 new open-source projects in 2016, yielding 60,000 commits and bringing its total to nearly 400 projects Facebook launched 77 new open-source projects over the course of 2016:
"19.12.2016 17:44:26" adweek.com Nexon Korea Launches Pinpop VEGAS: Extreme Pinball on Mobile The pinball game allows users to complete single-player story levels, as well as to compete against other players in two player duels. Pinpop VEGAS: Extreme Pinball is now available for iOS and Android:
"19.12.2016 16:25:05" adweek.com Instagram's Jim Squires Shares 7 Predictions for SMBs in 2017 Instagram director of market operations Jim Squires shared seven 2017 predictions for small and midsized businesses with SocialTimes. What does 2017 hold for small and midsized businesses? instagram director of market operations Jim Squires has seven predictions:
"19.12.2016 15:15:35" adweek.com As Social Platforms Rapidly Evolve Into Media Companies, What Does This Mean for Brands? The next time you ride the bus or step into a coffee shop, look around and count how many people are reading a newspaper. Perhaps a handful? Now look around for cell phones and you'll see it's no secret that people are glued to their smartphone screens. Sysomos chief product officer Erica Jenkins on how publishers should handle the evolution of social platforms into media companies:
"19.12.2016 14:51:38" adweek.com The Hidden Mass Audience: Why Community Is Bigger Than You Think Remember online communities? 15 years ago, it was the future of communication. Back in the day, Usenet newsgroups, IRC chat rooms and bulletin-board forums ruled. Experts Exchange head of sales, market development and strategic partnerships Kristin Mehiel on the opportunities provided by online communities:
"16.12.2016 22:53:31" adweek.it Oculus Gear VR Gets Social: Parties, Voice Calls, Rooms Oculus VR introduced a host of social features for Gear VR users, which it originally announced at its Oculus Connect 3 event in October. Oculus VR announces social features for Gear VR: