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"25.04.2017 13:57:15" adweek.com Democratizing Fame Through Social Media Opinion: Internet culture, paired with the prominence of social media networks, has democratized the talent discovery process. It presents performers with new platforms through which they can showcase their talent and passion, often from the comfort of Clapit's Mary Jane Bulseco on how the internet took the place of talent shows:
"25.04.2017 13:54:12" adweek.com 21st Annual Webby Awards: BBDO New York Is the Webby Agency of the Year The winners of the 21st Annual Webby Awards were announced Tuesday, and BBDO New York cleaned up, capturing the Webby Agency of the Year after winning six Webby Awards and Webby People's Voice Awards. The 21st Annual Webby Awards will be hosted by comedian and actor Joel McHale from Cipriani New York May 15 at 7 p.m. ET
"24.04.2017 23:00:04" adweek.com Nielsen Social Content Ratings, Week of April 17: El Clasico Is Tops The beautiful game topped the Nielsen Social Content Ratings for the week of April 17, as the latest El Clasico soccer match—FC Barcelona 3, Real Madrid 2—generated 5.051 million interactions across Facebook and Twitter. The beautiful game ...
"24.04.2017 21:09:51" adweek.com Microsoft Dynamics 365 for Sales Is Now Integrated With LinkedIn Sales Navigator Microsoft announced Monday that its Dynamics 365 integrated enterprise resource planning and customer relationship management system completed a new integration with LinkedIn. Integration ...
"24.04.2017 20:37:48" adweek.com Colors, Subjects and Styles: Three Visual Trends for Spring and Summer Image marketplace EyeEm analyzed content from its community of more than 20 million photographers and identified three specific trends for the spring and summer seasons: color, subjects and styles. Let's get visual ...
"24.04.2017 16:52:51" adweek.com How to Leverage New Audiences for Your Brand With Social Affinity Opinion: With Super Bowl Sunday in the rear-view mirror and the NFL Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with their own products and services? AffinityAnswers' J.T. Compeau on social affinity:
"24.04.2017 16:52:29" adweek.com Samsung Created an Android Chat App for Users With Language Disorders The Wemogee app serves as a translator between text and emoji, and it contains a library of more than 140 phrases related to major themes. According to Samsung, recent studies have shown that emoji can help people with disorders like aphasia express themselves:
"24.04.2017 16:21:21" adweek.com Facebook's New Video Content Deals With Publishers Emphasize Produced Videos (Report) The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, “multiple sources” told Kurt Wagner of Recode. Facebook's video shift continuing?
"24.04.2017 15:46:16" adweek.com LinkedIn Now Has More Than 500 Million Members in 200 Countries LinkedIn announced Monday that it now has more than 500 million members in 200 countries. 500 million and counting ...
"24.04.2017 15:09:31" adweek.com Facebook Marked Earth Day With Profile Picture Frames and a Camera Frame Facebook marked Earth Day this past Saturday with profile picture frames from nonprofit organizations and an Earth Day-themed camera frame. Happy Earth Day from Facebook:
"24.04.2017 13:51:56" adweek.com LinkedIn Just Sharpened Its Ad Targeting Offerings With Matched Audiences LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting. More targeting options from LinkedIn:
"21.04.2017 19:45:45" adweek.com YouTube Users and Creators Can Now Report Videos They Feel Were Unfairly Excluded From Restricted Mode YouTube Friday announced more changes to its Restricted Mode, chief among them the availability of 12 million additional videos and a way for creators and viewers to report videos that they believe have been inappropriately excluded. More improvements to YouTube's Restricted Mode:
"21.04.2017 19:10:09" adweek.com Pinterest Is Waving Farewell to Its Like Button It's the end of the line for Pinterest's Like button, which will be phased out “in the coming weeks,” giving the social network's Save button—formerly the Pin It button—a more prominent role. R.I.P.
"21.04.2017 16:42:22" adweek.com Here's How to Turn Off Chat in Facebook Messenger Did you know Facebook Messenger allows you to turn off chat so that you won't appear in your friends' “Active” lists? Need a Messenger break?
"21.04.2017 15:33:21" adweek.com Brands Taking Pinterest's Advice Can Have a Happy Father's Day Yes, we know, we haven't even celebrated Mother's Day yet, but Pinterest wants to ensure that brands on its platform don't miss out on Father's Day. Pinterest preps brands for Father's Day:
"21.04.2017 14:23:52" adweek.com Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report) With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social 4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn:
"21.04.2017 13:55:45" adweek.com How to Acquire Valuable Customers With Pinterest Advanced Targeting Opinion: Pinterest's actalike targeting is one way for advertisers to reach people who resemble valuable customers—they not only look similarly, but also act similarly. Adaptly's Melanie Kaufman on pinpointing Pinterest:
"20.04.2017 19:41:33" adweek.com New Instagram Stories Geostickers? Blame It on Rio Rio de Janeiro is the latest city to get its own geostickers for Instagram Stories. Stuck on Rio ...
"20.04.2017 17:55:41" adweek.com Facebook Is Still Quietly Looking for Someone to Oversee Its News Products The right combination of news experience and technological acumen has eluded Facebook thus far, but sources told Kurt Wagner of Recode the social network is still looking to hire someone to lead its news products. Help wanted ...
"20.04.2017 17:29:06" adweek.com Here's How to Create Lists on Twitter Have you ever wanted to organize specific Twitter users into themed groups, or lists, so you could easily keep track of their posts? Put Twitter Lists on your list:
"20.04.2017 14:25:13" adweek.com Facebook's F8 Goes 360 Degrees With New Camera Designs, Tech Advancements There was enough news about 360-degree videos at Facebook's F8 developers conference in San Jose, Calif., Wednesday to leave attendees spinning. A look at all of the 360-degree-video news announced by Facebook at F8 Wednesday:
"20.04.2017 13:04:52" adweek.com How Social Media Is Changing the Conversation Surrounding Addiction Opinion: It's easy to stigmatize people with addiction when you don't know them, or when their struggles are hidden and out of view, but when addiction shows up in your Facebook feed as a personal post, the disease suddenly has a name and a face and is Beach House Center for Recovery's Kristina Robb-Dover on social media's role in addiction recovery:
"19.04.2017 23:09:27" adweek.com Facebook Is Promoting Circle Time for Developers Facebook is encouraging collaboration by its developer community with its launch of Developer Circles From Facebook at its F8 developers conference in San Jose, Calif., Tuesday. Circle time ...
"19.04.2017 21:25:04" adweek.com There Was Also Some Time for Games at Facebook's F8 Facebook introduced rich gameplay features for its Instant Games cross-platform gaming experience for Messenger and News Feed on both mobile and the web at its F8 developers conference in San Jose, Calif., Tuesday. What's new in Facebook's Instant Games and Facebook Gameroom?
"19.04.2017 20:46:37" adweek.com What's New in Version 2.9 of Facebook's Graph API? Facebook introduced version 2.9 of its Graph API (application-programming interface) at its F8 developers conference in San Jose, Calif., Tuesday. Facebook introduced the latest version of its Graph API at F8:
"19.04.2017 19:36:14" adweek.com Facebook Is Testing Background Colors on Links in Page Posts, Suggested Posts Some mobile Facebook users may be seeing a bit more color in page posts and suggested posts that contain links. A splash of color ...
"19.04.2017 19:03:08" adweek.com Twitter Is Bullish About This Weekend's PBR Livestream Twitter continues to saddle up when it comes to livestreaming sports, and that's no bull. No bull ...
"19.04.2017 18:34:21" adweek.com Social Listening Is More Than Vanity Metrics (Report) Positive results from social listening include receiving product feedback, attracting new customers and improved customer service. Business-to-business market research firm Clutch conducted a survey of 300 small and midsized businesses in the U.S. to explore what, why and where businesses are listening online:
"19.04.2017 17:51:37" adweek.com Facebook Login and Account Kit Now Boast More Ways to Connect Businesses, Users Connections are key, and on that note, Facebook announced several updates to its Facebook Login and Account Kit at its F8 developers conference in San Jose, Calif., Tuesday. Connections ...
"19.04.2017 17:04:14" adweek.com Facebook Announced a Host of Analytics Updates at F8 Facebook announced several analytics updates at its F8 developers conference in San Jose, Calif., Tuesday. A look at all the analytics updates Facebook announced at F8 Tuesday:
"19.04.2017 16:35:48" adweek.com Instagram on Android Now Has Offline Functionality Instagram announced at Facebook's F8 developers conference that it has added offline support to the Android version of its photo- and video-sharing app Facebook confirmed that Android Instagram users can access certain functions of the app while offline:
"19.04.2017 16:05:54" adweek.com Workplace By Facebook Is Growing Up Quickly, With Several Updates Announced at F8 Facebook announced several updates to its Workplace By Facebook offering for businesses, which is now being used by more than 14,000 organizations in 77 languages. Facebook announced several new features and integrations for its Workplace by Facebook at F8 Tuesday, Here are the details:
"19.04.2017 14:04:38" adweek.com The Right to Fair Reviews: Managing the Risks and Rewards Opinion: Did a chill pass through you when the Consumer Review Fairness Act—a.k.a. the “Right to Yelp”—went into law? The law is designed to protect free speech, and it underscores the importance of consumer online reviews by preventing businesses from YP, The Real Yellow Pages' Stu MacFarlane on the Consumer Review Fairness Act:
"18.04.2017 19:47:55" adweek.com Facebook's New VR App, Facebook Spaces, Takes Virtually Hanging Out to a New Level Facebook is evolving from a place to catch up with friends and family to a place to virtually hang out with them with Tuesday's beta launch of virtual reality application Facebook Spaces for Oculus Rift and Oculus Touch. Virtual Spaces ...
"18.04.2017 19:03:28" adweek.com In-Stream Video Ads Just Launched on Twitter Twitter is taking aim at a larger chunk of the video advertising market with Tuesday's launch of in-stream video ads. Twitter just hitched a ride on the in-stream video ad bandwagon:
"18.04.2017 15:48:26" adweek.com Infield Chatter Social Network Lets MLB Players Interact With Fans With the Infield Chatter app, fans and MLB players can share pictures, videos and text to their in-app feeds. MLB brings players and fans closer together with its new social app:
"18.04.2017 14:23:39" adweek.com Snapchat's Lenses Just Got a Lot More Robust Snapchat has moved beyond users' faces with its launch Tuesday of World Lenses, which enable users to add augmented reality-enhanced 3-D “experiences” to any part of images captured via their cameras. World Lenses bring Snapchat Lenses to a whole new level:
"18.04.2017 14:05:30" adweek.com Here Are Some More Ninth Annual Shorty Awards Brands and Organizations Winners The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York's Times Square April 23, and the last batch of winners in the brands and organizations categories was revealed Tuesday. A long list of Shorty Awards winners ...
"18.04.2017 13:25:43" adweek.com Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold Opinion: Major sports milestones don't occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks' Dirk Nowitzki became just the sixth player to join the National Basketball Association's elite 30,000 points and a lot of social clout ...
"17.04.2017 19:36:25" adweek.com Nielsen Social Content Ratings, Week of April 10: The Bee Gees Rock CBS' Stayin' Alive: A Grammy Salute to the Music of the Bee Gees drew the most interactions on Facebook and Twitter of any television series or special during the week of April 10, at 1.487 million, according to the Nielsen Social Content Ratings for the Jive Talkin ...
"17.04.2017 18:48:13" adweek.com April the Giraffe Captivated YouTube to the Tune of 232 Million-Plus Live Views The weeks-long livestreaming on YouTube of the birth of a giraffe racked up more than 232 million live views and some 7.6 billion minutes of live watch time from Feb. 10 through Saturday, when April finally gave birth to a male calf. A tall order ...
"17.04.2017 16:21:40" adweek.com Instagram Users Can Now Organize Their Saved Posts Into Private Collections Instagram users now have a way to organize their saved posts, as the Facebook-owned photo- and video-sharing network Monday launched a private collections feature. Instagram users can now organize their saved posts with the launch of private collections:
"17.04.2017 15:44:11" adweek.com Twitter Quietly Added Support for Two-Factor Authentication Apps Twitter quietly released support for third-party two-factor authentication apps, giving users a new option for securing their accounts. The safety feature has been live since "late last year or early this year" ...
"17.04.2017 13:27:56" adweek.com If Social Media Flunks Your Brand, Try Native Advertising Opinion: Content is king and, although disguised, native advertising does stick to that rule. Unlike social media ads, native ads have a share factor that makes this kind of advertising less expensive than social media. Social media advertising isn't for every brand, and Effective Inbound Marketing's James Jorner offers a look at the benefits of native advertising:
"14.04.2017 22:03:17" adweek.com Facebook Will Hold Its Annual Meeting June 1 Facebook announced that it will hold its 2017 Annual Meeting of Stockholders Thursday, June 1, at 11 a.m. PT at the Pullman San Francisco Bay, 223 Twin Dolphin Drive, Redwood City, Calif. Here are the details on Facebook's 2017 Annual Meeting of Stockholders:
"14.04.2017 19:51:39" adweek.com Facebook Just Threw a Monkey Wrench at a Big-Time Spam Ring Facebook announced the disruption of a major spam operation that had been filling the social network with fake likes and comments. Facebook cans spam operation:
"14.04.2017 16:26:32" adweek.com Here's How to Add Multiple Accounts in the Twitter App Our guide will show you how to add multiple accounts to the Twitter app. Need to access multiple Twitter accounts?
"14.04.2017 15:35:43" adweek.com Facebook Keeps the Pressure on Fake News With a Purge of Fake Accounts Facebook is keeping the pedal to the metal in its battle against fake news, announcing steps to crack down on the fake accounts that share much of this content, and running full-page informational ads in French newspapers prior to that country's upcoming Facebook's next shots fired against fake news: taking aim at fake accounts, as well as placing full-page newspaper ads in France prior to that country's presidential election ...
"14.04.2017 14:45:57" adweek.com 4 Ways to Connect Social to Your Business Opinion: Most companies' social media channels have a wealth of insights waiting to be unlocked. I urge you to mix your social data with other marketing source systems to see just how much you can uncover. Datorama's Leah Pope on mixing social data with data from other sources:
"14.04.2017 14:11:50" adweek.com Here Are Some More Ninth Annual Shorty Awards Brands and Organizations Winners The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York's Times Square April 23, and more winners in the brands and organizations categories were revealed Friday. A long list of more Shorty Awards winners:
"13.04.2017 19:00:58" adweek.com Twitter Is Celebrating National Park Week With a Hashtag-Triggered Emoji The U.S. National Park Service may not be faring so well under the administration of President Donald Trump, but Twitter is showing park rangers some love. At least the National Park Service is getting love from SOMEONE ...
"13.04.2017 16:05:13" adweek.com Pokemon Go Is Celebrating Spring With Its Eggstravaganza Event The egg-themed event will allow players to find a greater variety of Pokemon when hatching 2km eggs and receive more Pokemon Candy for every Pokemon they hatch. A little something eggs-tra ...
"13.04.2017 15:35:12" adweek.com LinkedIn Just Added Several Ways to Make Messaging Easier LinkedIn continues to roll out updates, focusing on its messaging features Thursday. LinkedIn announced some updates to its messaging functionality Thursday. Here are the details:
"13.04.2017 15:30:26" adweek.com Which Real-World Issues Are Twitter Users Discussing? (Study) Social media has become a destination for reading and aggregating news and spirited discussion for many internet users. While fake news has infected the environment, plenty of users are still able to have genuine conversations. A study from SOAS SOAS University of London explored the most popular topics on Twitter, as defined by an official United Nations list of real-world issues:
"13.04.2017 13:49:54" adweek.com Here's How Pharma Brands Are Succeeding With Live Videos Opinion: One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable content. Surprisingly, use of this innovative video format even Pharmaceutical brands and social media can be a tricky marriage, but Unmetric CEO Lux Narayan highlights some pharma brands that are doing live video the right way:
"12.04.2017 21:41:31" adweek.com Facebook Launched a Stand-Alone Site for Moments, But Why? Facebook launched a stand-alone web version of its Moments application, but the website's main purpose appears to be prompting users to download the app. There's a site, but ...
"12.04.2017 21:15:40" adweek.com Social Commerce Is Primed to Go Mainstream (Survey) The groundwork has been laid: Now marketers and online retailers need to provide education to help build trust and work to remove technological barriers to purchase. The tipping point for social commerce?
"12.04.2017 18:39:53" adweek.com Facebook Messenger Now Has More Than 1.2 Million Monthly Active Users Facebook Messenger keeps adding users along with new features as vice president of messaging products David Marcus announced that the application now has more than 1.2 million monthly active users. 1.2 billion and counting ...
"12.04.2017 17:36:34" adweek.com Pasted Photo Collage App Officially Launches on iOS Rather than creating standard collages, with photos placed on a grid, the app cuts pictures into interesting shapes and allows users to customize their collages before sharing them to social media. Let's get Pasted ...
"12.04.2017 16:51:28" adweek.com Facebook's F8 Conference Now Has Its Own Messenger Chat Bot Facebook debuted chat bots for Messenger at last year's F8 developers conference, and F8 2017 will feature its own dedicated chat bot. Full circle ...
"12.04.2017 16:16:31" adweek.com The New York Yankees Are Social Media's Champions During the Season's Opening Week Loved or hated, but not ignored: The New York Yankees boasted the largest audience size across Facebook, Twitter and Instagram in social marketing firm Unmetric's analysis of Major League Baseball teams during the season's opening week, April 2 through 9. Play ball!
"12.04.2017 15:19:28" adweek.com Facebook and the Poynter Institute Teamed Up on the Facebook for Journalists Certificate Facebook and the Poynter Institute teamed up to create three-course curriculum the Facebook for Journalists Certificate. Certifiable ...
"12.04.2017 14:16:16" adweek.com Aerial Photography Soared on Facebook in March, Joining E-Commerce, Streetwear as Topics to Watch Aerial photography took flight on Facebook in March, especially among millennial men, topping the Topics to Watch spotlighted by Facebook IQ. Facebook IQ shared its Topics to Watch for March, and aerial photography made quite the impression:
"12.04.2017 14:12:01" adweek.com Want to Go Viral? Try Being Nice Opinion: Facebook has become a bitter place, filled with partisan vitriol. In such an environment, nice, inclusive messages that don't alienate either side of the political aisle are finding favor. Brands that want their videos to get traction should take Nice videos finish first, according to GlassView's Peter Dakich:
"11.04.2017 21:25:05" adweek.com International Women's Day, St. Patrick's Day Join NCAA Tournament as Facebook Hot Topics for March Not surprisingly, March Madness was a Hot Topic on Facebook in March, and the 2016-17 NCAA Men's Division I Basketball Championship tournament was joined by International Women's Day and St. Patrick's Day. Facebook IQ lists the Hot Topics on Facebook and Instagram for March:
"11.04.2017 19:41:05" adweek.com LinkedIn Continues to Update Its Desktop Experience LinkedIn Tuesday announced some new features for the redesigned desktop experience it introduced in January and finished rolling out to all users last month. More changes to LinkedIn's desktop site:
"11.04.2017 18:44:26" adweek.com Nielsen Social Content Ratings, Week of April 3: March Madness' Last Gasp The University of North Carolina's victory over Gonzaga University in the title game of the 2016-17 NCAA Men's Division I Basketball Championship tournament dominated the Nielsen Social Content Ratings for the week of April 3. College basketball's national championship game spurred 8.63 million interactions across Facebook and Twitter:
"11.04.2017 18:15:17" adweek.com Here Are the Changes Facebook Introduced for Video Metrics in Page Insights Facebook Monday announced a host of updates to its video metrics in page insights. Facebook made several changes to video metrics in page insights. Here's the rundown:
"11.04.2017 17:36:55" adweek.com Facebook Messenger Now Supports Group Payments Payments via Facebook Messenger rolled out for all U.S. users in June 2015, and vice president of messaging products David Marcus introduced a group payments option Tuesday. Group payments arrive for Facebook Messenger:
"11.04.2017 16:25:57" adweek.com Facebook Now Has More Than 5 Million Active Advertisers Facebook announced Monday that more than 5 million businesses worldwide are now active advertisers on the social network, with nearly one-half of those creating their ads via mobile devices. 5 million active global advertisers and counting for Facebook:
"11.04.2017 15:33:57" adweek.com Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly Instagram just made a major addition to its Instagram Direct messaging feature. Here are the details:
"11.04.2017 15:19:59" adweek.com Periscope Now Allows Brands to Create Custom Hearts Periscope now allows brands to create custom hearts that will appear in live and on-demand video broadcasts. NBC Universal is the first brand to utilize custom hearts as part of its campaign for The Fate of the Furious:
"11.04.2017 13:59:46" adweek.com Here's How to Save Tweets as Drafts on Twitter Did you know you can save tweets as drafts and come back to them later? Still working on that tweet?
"11.04.2017 13:31:27" adweek.com More Than a Pretty Picture: Demystifying Instagram Engagement for Brands Opinion: Let's talk about Instagram for a second. With more than 600 million monthly active users who like posts an average of 4.2 billion times every day, you know it's important, and you know your audience is likely there. But do you know why and what Sprout Social's Lizz Kannenberg unlocks the mysteries of Instagram engagement:
"11.04.2017 13:28:18" adweek.com Former Twitter Exec Aliza Knox's Next Step Is Unlockd Twitter vice president for the Asia-Pacific region Aliza Knox announced her departure from the social network last week, and we now know where she's headed. Former Twitter vp for the Asia-Pacific region Aliza Knox's next step is ...
"11.04.2017 01:23:05" adweek.com Marketing Tips for Awkward Brands in a Social Media Era Opinion: Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While James Jorner, content strategist and marketer at Effective Inbound Marketing, offered tips for "awkward" brands to succeed on social media:
"11.04.2017 00:11:57" adweek.com Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything Opinion: Customers are trying. They want to have private dialog with the brands they use, but the brands are letting them down. This needs to change, and it can once companies are willing go beyond from just listening to customers to responding quickly Jason Kapler, vice president of marketing at social customer experience platform LiveWorld, explained why brands should have personal conversations with consumers:
"10.04.2017 22:50:49" adweek.com Influencer Marketing: An Opportunity Slipping Through Our Fingers Opinion: As a 20-year digital marketing professional, it's not very often that I've seen such a large opportunity slip through the fingers of so many marketers. Social advertising got me excited five years ago and, indeed, it turned into an advertising Ryan Pitylak, co-founder and CEO of social and search advertising agency Unique Influence (part of MDC Media Partners), examined the potential of influencer marketing:
"07.04.2017 21:19:21" adweek.com How Instagram Is Growing Its Social Shopping Efforts Some of the major hurdles to social shopping include a lack of trust in the purchase systems and a general lack of familiarity with social shopping. Instagram's new shopping options are an expansion of a pilot program launched last year that enables users Can Instagram sell social shopping?
"07.04.2017 19:29:58" adweek.com Facebook Is Testing a Groups Tab for Pages Have you noticed a groups tab on some Facebook pages? Here's why. Facebook is testing a groups tab on select pages. Here's why:
"07.04.2017 19:02:52" adweek.com More Customization Options for Facebook Slideshow Ads? Facebook is apparently providing more flexibility for advertisers using its Slideshow ads. Themes for Facebook Slideshow ads?
"07.04.2017 17:38:15" adweek.com IGN Entertainment Will Livestream From E3 2017 Via Twitter IGN Entertainment is teaming up with Twitter to livestream shows directly from the 2017 Electronic Entertainment Expo in Los Angeles. Five days of livestreamed shows from E3:
"07.04.2017 17:35:11" adweek.com All Periscope Users Can Now Broadcast 360 Video Through iOS, Producer All iOS users, and those who broadcast through Periscope Producer, can now broadcast live 360-degree video. Periscope goes 360 for everyone (on iOS, anyway):
"07.04.2017 16:03:40" adweek.com Facebook Just Added Call-to-Action Units to Its Instant Articles Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Publishers can now include calls to action in their Facebook Instant Articles for email subscriptions and page likes:
"07.04.2017 15:19:46" adweek.com If You Want Ad Revenue From YouTube, Better Get That View Count Past 10,000 10,000 lifetime views is now the magic number to begin earning advertising revenue on YouTube. 10,000 views or bust ...
"07.04.2017 13:41:57" adweek.com Micro-Influencers and the Blind Spot in Your Influencer Marketing Opinion: The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often work with creators on one-time engagements Epic Signal's Brendan Gahan says it's time to break old habits:
"06.04.2017 21:34:05" adweek.com On the Anniversary of Facebook Live's Rollout, It Accounts for One of Every Five Facebook Videos One year ago Thursday, Facebook made its Facebook Live livestreaming feature available to all users, and the social network marked the anniversary of that rollout by announcing that one out of every five videos on Facebook is now a Facebook Live One year in, and Facebook is truly Live ...
"06.04.2017 21:15:27" adweek.com Pinterest Is Now Up to 175 Million Monthly Active Users Pinterest announced Thursday that it now totals 175 million monthly active users, up 25 million from its total as of last October. That's a lot of Pinners ...
"06.04.2017 21:03:18" adweek.com Sega Is Climbing Into the WWE Ring Again With Mobile Game WWE Tap Mania WWE and Sega said the game will allow players to climb leaderboards during live in-game events based on some of WWE's real-world shows, including WrestleMania, SummerSlam and Royal Rumble. Tap ... tap ... tap ...
"06.04.2017 20:31:20" adweek.com Facebook Redesigned Its Delivery Insights Dashboard and Added Estimated Daily Results Facebook took another step forward in its efforts to provide advertisers with more transparency with Thursday's launch of a redesigned delivery insights dashboard. Transparency ...
"06.04.2017 19:51:30" adweek.com Facebook Messenger Users Are About to Start Seeing Suggestions From M Remember M, the virtual digital assistant for Messenger that Facebook began testing in August 2015? Now it's here—sort of. M knows what you need ...
"06.04.2017 18:06:51" adweek.com Facebook Fires Another Salvo In the Battle vs. Fake News Facebook's latest offensive in its war against fake news is an educational tool to help users spot it, created in conjunction with nonprofit First Draft. Facebook continues its war against fake news ...
"06.04.2017 17:05:59" adweek.com Twitter Just Released Several Direct Message APIs and Announced Plans to Unify Its API Platform Facebook isn't the only social network beefing up the customer-service functionality of its chat bots, as Twitter Thursday announced the launch of several direct message application-programming interfaces to enable developers to build out more robust Twitter made several API-related announcements Thursday, including some specific to direct messages and customer service. Here are all of the details:
"06.04.2017 15:20:14" adweek.com Twitter Lite Is Twitter's Solution for Users With Slower Networks, Less Data Twitter addressed the issues faced by users and potential users in markets with poor connectivity with its introduction of Twitter Lite, which provides access to the social network via a mobile web experience rather than a native application. It's Twitter's turn to take aim at emerging markets with poor connectivity:
"06.04.2017 14:37:23" adweek.com Here Are the Ninth Annual Shorty Awards' Brands and Organizations Winners The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York's Times Square April 23, and the winners in the brands and organizations categories were revealed Thursday. Taking home a Shorty Award is no small feat ...
"06.04.2017 13:19:10" adweek.com 4 Reasons to Answer Every Complaint on Social Media Opinion: If you think not responding isn't a response, think again. These antics rarely work on the schoolyard, and they certainly won't be effective in the business world. Ignoring your customers only tells them that you don't care. Convince & Convert founder Jay Baer on why silence isn't the best policy:
"05.04.2017 20:48:46" adweek.com Facebook Looks to Seize Control of the Workplace With Free Offering Workplace Standard Look out, Slack: Facebook is reportedly releasing a free version of its Workplace offering for businesses, which it officially introduced last October. A free version of Facebook Workplace?
"05.04.2017 19:59:49" adweek.com Facebook Messenger Chat Bots Can Now More Easily Handle Updates on Shipping, Reservations Facebook announced updates to its Messenger Platform that give developers greater flexibility in configuring their chat bots to handle updates on shipping and reservations, as well as issue resolution. Beefing up those bots ...
"05.04.2017 19:27:30" adweek.com Don't Expect a Pinterest IPO Anytime Soon Pinterest is a home for visual content, which makes it a natural platform for advertising. Don't pin an IPO date just yet ...
"05.04.2017 18:14:29" adweek.com Twitter Shows That It Will Still Take Its Swings at Livestreaming Sports Twitter may have lost out on retaining its National Football League livestreaming package, but that hasn't stopped it from throwing jabs and hooks at other sports. Twitter fights on ...
"05.04.2017 16:28:33" adweek.com Beta Version of YouTube Go Launches on Android in India The YouTube experience was designed for users on slow networks, and it supports offline video viewing. YouTube Go is a go in India:
"05.04.2017 15:20:46" adweek.com It's Almost Opening Day for Twitter's MLB Livestream Slate The first pitch of the livestreaming pact Twitter inked with Major League Baseball last July will be thrown Friday night, when the World Series champion Chicago Cubs visit the Milwaukee Brewers at 8:10 p.m. ET. Stream ball!
"05.04.2017 14:38:59" adweek.com Facebook Is Going After Revenge Porn Facebook announced Wednesday that it is taking steps to curb the sharing of revenge porn, or intimate images that are shared without users' permission. Facebook introduced new tools for users whose intimate images were shared without their permission:
"05.04.2017 13:36:17" adweek.com Long-Form Isn't Dead: Here's Why Opinion: Much has changed since the 16th century, although the same can't be said for the majority of content that publishers craft. Don't bury long-form content just yet, according to Playbuzz's Neal Sinno:
"04.04.2017 18:45:57" adweek.com Facebook's Ninth Data Center Will Be Built in Papillion, Neb. Facebook announced the location for data center No. 9: Papillion, Neb. Facebook is Nebraska-bound:
"04.04.2017 17:36:51" adweek.com Pinterest Tells Android Users to Take a Shortcut Pinterest launched four application shortcuts for its Android app: Lens, Search, Explore and Saved. It's a shortcut (four of them, to be exact) ...
"04.04.2017 15:54:53" adweek.com Here's How to Find New Users to Follow on Twitter Have you ever wanted to find new users to follow on Twitter, but you didn't know where to start? A guide to Twitter's Connect tab:
"04.04.2017 15:12:57" adweek.com What Were Twitter Users Discussing During the NCAA Tournament Title Game? The University of North Carolina topped Gonzaga University 71-65 Monday night to win the 2016-17 NCAA Men's Division I Basketball Championship tournament, and the end of the game was the most-tweeted moment on Twitter. Tarheel Nation ...
"04.04.2017 14:19:09" adweek.com How a Vintage-Inspired Watch Brand Used Crowdfunding and Social Media to Raise Millions Opinion: You wouldn't normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that's exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a Watch THIS ...
"04.04.2017 14:17:29" adweek.com Here Are the Advertising and Media Nominees for the 21st Webby Awards This year's Webby Awards received a record-setting 13,000 entries from 50 states and 70 countries. Only 9 percent of applicants were selected to become nominees. Who will take home a Webby?
"04.04.2017 14:15:15" adweek.com LinkedIn Lead Gen Forms Streamline the Lead-Generation Process LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form with information from users' LinkedIn profiles Lead generation made easier on LinkedIn:
"03.04.2017 22:03:57" adweek.com Developers Can Start Adding Their Brushstrokes to Facebook Canvas via Its API Facebook opened up its Canvas full-screen mobile ad experiences to developers with application-programming-interface access via the Canvas Creation API, which launched Monday. A blank Canvas for developers?
"03.04.2017 18:45:46" adweek.com Nielsen Social Content Ratings, Week of March 27: Final Four Games Rule Facebook, Twitter Saturday night's Final Four games in the 2016-17 NCAA Men's Division I Basketball Championship tournament edged the 52nd Academy of Country Music Awards to top the Nielsen Social Content Ratings for the week of March 27. March Madness continues ...
"03.04.2017 18:10:49" adweek.com Here's How to Send a Direct Message in the Twitter Mobile App If you've yet to try Twitter's direct messages feature, our guide will show two ways you can do so. Never sent a Twitter DM? Here's how:
"03.04.2017 17:42:07" adweek.com Businesses Can Now DM Twitter Users and Ask for Their Locations Businesses using Twitter's direct messages APIs can now request and share locations from users, and those users have complete control over what information is shared. Location, location, location ...
"03.04.2017 16:22:42" adweek.com Pinterest Opened a Detroit Office to Court the Auto Industry Pinterest wants to know what it's going to take to put you in this car. The social network announced Monday that it is opening a new office in downtown Detroit with a dedicated automotive sales team and hiring an automotive vertical strategy lead. John Gray joined Pinterest as automotive vertical strategy lead:
"03.04.2017 15:16:54" adweek.com Another Twitter Executive Leaves, While a Former Exec Starts a New Job Another Twitter executive exited the company through its perpetually revolving door, vice president for the Asia-Pacific region Aliza Knox, and one who already left, former Vine head of communications and marketing Carolyn Penner, found a new home. The Twitter shuffle continues ...
"03.04.2017 13:25:19" adweek.com Why Marketers Shouldn't Believe Instagram, Snapchat Are Equal for Influencers Opinion: Imitation may be the sincerest form of flattery, but in the case of Instagram versus Snapchat, imitation may also be fighting words. Collective Bias' Holly Pavlika on why Instagram is a better influencer marketing channel than Snapchat:
"03.04.2017 13:21:52" adweek.com The News Integrity Initiative Launches With Facebook as One of Its Founding Funders Facebook is one of the founding funders of the News Integrity Initiative, a global consortium taking aim at fake news by advancing news literacy with the hopes of increasing trust in journalism. The global consortium is taking aim at fake news by advancing news literacy with the hopes of increasing trust in journalism:
"31.03.2017 19:00:17" adweek.com Twitter Egg, R.I.P. Twitter's iconic egg default profile picture has hatched into something new. Wave goodbye to the Twitter egg ...
"31.03.2017 18:33:15" adweek.com Protecting Ad Revenue Motivates Social Networks to Ban Trolls, Terrorists Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels. Social networks are still businesses, after all ...
"31.03.2017 17:52:10" adweek.com College Hoops Fans Can Receive Twitter Video Messages From Final Four Teams Twitter didn't stop at hashtag-triggered emoji for the Final Four teams in the 2016-17 NCAA Men's Division I Basketball Championship tournament. More Final Four fun from Twitter:
"31.03.2017 16:21:43" adweek.com Twitter Users Must Now Manually Accept PMs From Accounts They Don't Follow Twitter quietly implemented a privacy tweak this week within its private messaging feature. A safety tweak to Twitter private messages:
"31.03.2017 16:04:20" adweek.com 20+ YouTube Gaming Personalities Will Star in an Upcoming Mobile Game The YouTubers will appear in Fastlane: Road to Revenge, an arcade shooter coming soon to iOS and Android devices. The participants have a combined potential audience of more than 30 million viewers:
"31.03.2017 15:22:01" adweek.com The Newest Stickers for Instagram Stories Are for the Days of the Week Just in case any of your followers on Instagram didn't already know that today was Friday, you can now remind them with stickers in your Instagram Stories. Seven stickers for Stories ...
"31.03.2017 14:55:46" adweek.com Oculus VR Co-Founder Palmer Luckey's Last Day at Facebook Is Today Oculus VR co-founder Palmer Luckey will spend his last day at Facebook Friday. Un-Luckey?
"31.03.2017 13:46:28" adweek.com Two Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game Opinion: Through language, we broadcast to the world what we love, what we hate, what we wish for, what's bothering us—even why we buy certain products and why we don't. To a social media marketer, all of this noise should be a virtual goldmine. Marina Maher Communications' David Richeson is bullish on text analytics. Here's why:
"30.03.2017 22:13:21" adweek.com Twitter Gives Props to Final Four Teams in Emoji Form Twitter saluted the Final Four teams in the 2016-17 NCAA Men's Division I Basketball Championship tournament with special hashtag-triggered emojis. Final Four weekend approaches ...
"30.03.2017 21:33:07" adweek.com FbStart Apps of the Year Submissions Are Due by May 1 Facebook is accepting submissions for its third annual FbStart Apps of the Year awards competition, and it will do so through May 1 at midnight PT. Facebook is handing out $160,000 in prizes to startup developers:
"30.03.2017 19:42:14" adweek.com Facebook Wants to Help You Raise Money With These Two New Features Giving is good, and Facebook Thursday introduced two new ways for its users to encourage their friends, family and followers to do so: Personal Fundraisers, and the ability for verified pages to add donate buttons to their Facebook Live videos. Giving season ...
"30.03.2017 18:35:52" adweek.com YouTube Creators Can Now Tap Community Contributions to Translate Videos' Titles, Descriptions YouTube users can now turn to their fellow YouTube users for help in translating their videos' titles and descriptions into other languages. Translation help?
"30.03.2017 17:39:01" adweek.com Here's How to Stop Facebook Friends From Seeing Your Posts Adding a friend to your Restricted List means that they won't see any of your posts unless you tag the friend in them or the posts have a “Public” privacy setting. Everything you need to know about Facebook's Restricted List:
"30.03.2017 17:21:09" adweek.com Facebook Added 'Paid' to Branded Content, and More Pages Can Now Start Publishing It Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word “paid”; and cleaning up its policy and enforcement guidelines. Non-verified pages can now begin publishing branded content on Facebook, and all branded content on the social network will be labeled as "paid."
"30.03.2017 16:16:49" adweek.com Twitter @Usernames Will No Longer Count Toward Its 140-Character Limit in Replies Twitter's 140-character limit remains intact, but the social network continues to introduce ways for users to pack more into those 140 characters, with Thursday's update focused on replies. Packing more and more into 140 characters ...
"30.03.2017 14:04:41" adweek.com Getting to Know Your Community, One Emoji at a Time Opinion: Can a smiley face actually impact your social strategy? Yes, when it happens to be an emoji. What used to be seen as a frivolous tween communication method now has real business value. Sprout Social's Rachael Samuels on how to handle the emoji explosion:
"29.03.2017 20:51:04" adweek.com Here's How to Block Users in the Instagram App If you've ever come across a bothersome Instagram user, did you know you can block them to stop them from bothering you? Enjoy your Instagram experience ...
"29.03.2017 20:11:35" adweek.com Instagram Stories Can Now Be Viewed Directly via Home Feed Instagram Stories are now easily accessible via the application's home feed. What's the Story?
"29.03.2017 18:52:10" adweek.com All Facebook Profiles and Pages Can Now Livestream 360-Degree Video Facebook Live 360 debuted on select pages last December, and the social network announced Wednesday that the feature is now available globally to all profiles and pages. Facebook Live 360 for everyone ...
"29.03.2017 18:08:34" adweek.com Visual Search on Samsung's New Galaxy S8, Galaxy S8+ Is Pinterest-Powered Samsung unveiled its new Galaxy S8 and Galaxy S8+ smartphones Wednesday, and image search in the phones' Bixby intelligent interface will be powered by none other than Pinterest. Pinterest is powering the visual search functions on Samsung's new Galaxy S8 and Galaxy S8+ ...
"29.03.2017 16:49:37" adweek.com Oculus Revealed the Release Date for the New Gear VR and the Gear VR Controller It's been a big week for Facebook's Oculus VR virtual-reality unit: After celebrating the anniversary Tuesday of the date when Oculus Rift first shipped, Wednesday brought announcements about the new Gear VR and Gear VR Controller, as well as several Oculus VR made several announcements today. Here are the details:
"29.03.2017 16:13:33" adweek.com Periscope Users Get Some Real Insights Into How Their Videos Are Consumed Twitter is going all-in on Periscope: One day after adding pre-roll ads to the livestreaming application, the social network introduced two new ways for users to mine insights about their audiences, along with announcing that Periscope videos can now be Up, Periscope: Twitter announced that Periscope videos can now be viewed directly in Twitter Moments and rolled out Periscope Activity Tab and Periscope Analytics Dashboard ...
"29.03.2017 15:26:52" adweek.com Pinterest Is Eyeing New Advertisers, Agencies With Its Launch of Pinterest Propel What will $100 per day get you? Plenty, if you're a business or agency ready to get started with advertising on Pinterest. New to advertising on Pinterest?
"29.03.2017 14:11:27" adweek.com The Online and Social Climate Will Only Get Worse Before It Gets Better (Report) The issues of trolling and fake news that have plagued social networks of late aren't going to get any better over the next 10 years, and they may even get worse. Pew Research Center and Elon University's Imagining the Internet Center surveyed 1,537 technologists, futurists and scholars about issues such as trolling and fake news, and they were not optimistic:
"29.03.2017 13:34:46" adweek.com 3 Social Media Mistakes Divorcing Couples Make Every Time Opinion: After the likes, shares and retweets on social media are over, all you'll have left are you and the consequences of your actions. Divorcing? Don't make it worse via social media:
"28.03.2017 17:35:28" adweek.com Pinterest Is Taking Care of Its Spanish-Language Users Pinterest released a host of updates aimed at enhancing the experiences of its Spanish-speaking users. Español!
"28.03.2017 17:07:31" adweek.com Here's How to Hide Your Instagram Stories From Certain Users Do you want to use Instagram's Stories feature but not have certain users see your content? If so, follow this guide to stop those users from seeing the posts your share in your Stories. Want to control who sees your Instagram Stories?
"28.03.2017 13:32:00" adweek.com 3 Ways to Get More Online Exposure for a New Product Opinion: Gaining visibility isn't always directly related to the financial resources you have in the bank. Here are some cost-effective tips that should allow you to enjoy some positive results. Promoting a new product online? Larry Alton shares three tips:
"27.03.2017 20:31:18" adweek.com Nielsen Social Content Ratings, Week of March 20: March Madness, Indeed March Madness took over Facebook and Twitter during the week of March 20, as Sunday night's Elite Eight victory by the University of North Carolina over the University of Kentucky blew away the field in the Nielsen Social Content Ratings for the week. Tar Heel Nation?
"27.03.2017 19:20:34" adweek.com The Doors to Facebook's Town Hall Feature Are Now Open Nationwide The Town Hall feature Facebook began rolling out earlier this month is now available to all U.S. users, via mobile and desktop. The Town Hall feature spotted on Facebook earlier this month is now available throughout the U.S., on mobile and desktop:
"27.03.2017 18:54:30" adweek.com Facebook Is Testing Ads in the Related Articles Section of Instant Articles Facebook's mission to monetize its Instant Articles zeroed in on a new landing spot—the related articles section at the bottom. Monetization ...
"27.03.2017 17:01:16" adweek.com Live Location Lets Facebook Messenger Users Share Their Whereabouts in Real-Time Facebook Messenger users can now share their current locations with friends and family of their choice for up to one hour following the application's launch of its Live Location feature. A look at Facebook Messenger's new Live Location feature:
"27.03.2017 13:48:26" adweek.com 6 Creative Ways to Use Instagram Multiple Photos and Videos Opinion: Do you want to use Instagram at its maximum capacity? Have you considered the new feature launched by Instagram—adding multiple photos or videos? Bannersnack's Robert Katai shares his tips on taking advantage of the ability to include multiple images and videos in a single Instagram post:
"24.03.2017 17:54:29" adweek.com Will Facebook Users Soon Be Able to Comment with GIFs? Facebook confirmed that it will begin testing a GIF button in comments next week, enabling users who are part of the test group to post GIF files from third-party sites such as Giphy and Tenor as comments. Facebook will test GIFs as comments. Would you like to see this feature roll out?
"24.03.2017 17:24:49" adweek.com Marketers Face Hurdles in Data-Driven Marketing Strategies (Report) Marketers blame inadequate tools, inadequate funds and resistance to data-driven solutions for their failure to implement effective omnichannel solutions for customers. The CMO Council examined obstacles marketers face when attempting to respond to customers in real-time:
"24.03.2017 16:21:13" adweek.com While UCLA's Lonzo Ball Stars in March Madness, His Dad Trends on Twitter Point guard Lonzo Ball leads the University of California Los Angeles into its NCAA Men's Division I National Championship Sweet 16 battle versus the University of Kentucky Friday night, but trending on Twitter has been a family affair in the Ball A family affair ...
"24.03.2017 15:29:46" adweek.com Cherry Blossoms and Stickers for Instagram Stories Are Blooming in Japan, Korea The Instagram Stories stickers express is making stops in Japan and South Korea. Graduation ... back to school ... cherry blossoms ... geotagged stickers for Instagram Stories ...
"24.03.2017 15:06:17" adweek.com Twitter Android, Web Users Can Now Specify Time Periods for Muted Content Twitter users who connect to the social network via its Android application or the web (desktop or mobile) can now specify a time period for words, phrases, user names, emojis and hashtags they have muted. 24 hours, seven days and 30 days are now options, in addition to forever, the default ...
"24.03.2017 13:29:47" adweek.com How Snapchat Raised the Bar for Brands on Mobile Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire generation consumes content? And how will Snap achieve its massive Vivoom founder and CEO Katherine Hays on how Snapchat improved the entire mobile advertising sector:
"23.03.2017 19:38:54" adweek.com Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. Time to split ...
"23.03.2017 18:30:19" adweek.com Reactions and Mentions Come to Facebook Messenger Facebook Thursday introduced two new features for its Messenger application: Reactions, which it had been testing in Messenger earlier this month, and Mentions. After being tested earlier this month, Reactions have officially been launched for Facebook Messenger, along with a new Mentions feature. Here are the details:
"23.03.2017 17:12:06" adweek.com Facebook Is Testing a Beefed-Up Version of Its Local Search Facebook is quietly testing enhancements to its local search functionality. Some Facebook users are getting a lot more out of their local search queries ...
"23.03.2017 16:05:08" adweek.com Google Maps Will Soon Let Users Share Their Real-Time Locations, Trips Google Maps will soon allow users to share their real-time locations with friends and family without leaving the app. Google Maps users can allow their friends and family to "stalk" them ...
"23.03.2017 15:33:43" adweek.com Instagram Says It Will Start Covering Sensitive Images With Screens Instagram announced two more steps to maintain a safe environment on its platform—covering potentially sensitive images with a screen, and the launch of two-factor authentication to all users. Two more safety features from Instagram:
"23.03.2017 14:31:56" adweek.com A Modern Guide to Social Media Content Marketing, Part 4: Facebook Opinion: Whoever you are and whatever your brand seeks to sell or do, if it isn't on Facebook, it might as well not exist. When it comes to social, Facebook is king. How will you use it to your advantage? This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram ...
"23.03.2017 13:39:18" adweek.com The 2017 AT&T NABC Guardians of the Game Award Show Will Be Livestreamed on Twitter Twitter is teaming up with the National Association of Basketball Coaches and multimedia rights partner IMG to livestream the 2017 AT&T NABC Guardians of the Game Award Show. A Final Four weekend livestreaming coup for Twitter:
"22.03.2017 19:33:33" adweek.com São Paulo Is the Next Destination for Instagram Stories Geostickers Instagram users in São Paulo can now add geostickers to their Instagram Stories, joining their counterparts in New York and Jakarta, Indonesia. It's about to get sticky in São Paulo ...
"22.03.2017 19:11:26" adweek.com Influencer Marketing Is Becoming an Essential Business Strategy (Survey) Bloglovin surveyed marketers about influencer marketing. Here's what it found:
"22.03.2017 18:50:37" adweek.com Gamers, Rejoice: All Users Can Now Livestream on Facebook via Desktops, Laptops Facebook Live was extended to verified pages in December 2015, and users started getting access to the feature via desktops and laptops as early as last September. Starting Wednesday, it is available globally. Get ready to see a lot more Facebook Live videos, especially from gamers ...
"22.03.2017 17:39:46" adweek.com Facebook Just Released Its Schedule of F8 Meetups (45 of Them) Developers who can't make it to Facebook's F8 annual developers conference April 18 and 19 at the McEnery Convention Center in San Jose, Calif., may be able to take advantage of the next best thing if they can get to one of 45 other cities. Can't make your way to San Jose?
"22.03.2017 16:52:09" adweek.com How Much Time Will the Average Person Spend on Social Media During Their Life? (Infographic) The average person will spend more than five years of their lives on social media, according to a study by influencer marketing agency Mediakix. Wait ... HOW much time?
"22.03.2017 16:08:22" adweek.com Pokemon Go Gets Wet With a Limited-Time Water Festival Niantic is celebrating Water-type Pokemon in Pokemon Go with a limited-time Water Festival, which will give players a better chance of encountering certain Water-type Pokemon while playing the game. Pokemon Go is all wet ...
"22.03.2017 15:48:29" adweek.com LinkedIn Finally Hops Aboard the Trending Train With Trending Storylines LinkedIn joined Facebook and Twitter on the trending bandwagon, introducing its Trending Storylines on mobile and desktop Wednesday. Trending Storylines: LinkedIn's answer to similar features on Facebook, Twitter?
"22.03.2017 14:43:54" adweek.com Instagram Tops 1 Million Monthly Advertisers, 8 Million Business Profiles Advertising on Instagram has exploded, with the Facebook-owned photo- and video-sharing network reporting that it now tallies more than 1 million monthly advertisers, five times more than the 200,000 it had at the same time in 2016. Instagram announced that it now has more than 1 million monthly advertisers, up from 200,000 at the same time last year:
"22.03.2017 13:39:42" adweek.com The Evolving Business of Social in 2017 and Beyond Opinion: The conventional idea of a social network has long since evolved into an animal of an entirely different kind—digital media platform, content distributor, publisher, programmatic partner and now even content creator—all identities passed around PMX Agency's Ed Camargo on what's next for Facebook:
"21.03.2017 20:45:28" adweek.com Twitter Suspended 636,248 Accounts for 'Promotion of Terrorism' It may be a drop in the bucket, but every drop is significant: Twitter revealed in its Twitter Transparency Report for the second half of 2016 that it suspended 636,248 accounts from Aug. 1, 2015, through Dec. 31, 2016, for “violations related to The second-half-2016 Twitter Transparency Report is out:
"21.03.2017 19:17:14" adweek.com Nokia and Facebook Are Bragging About Their Undersea Exploits The two companies revealed the results of multiple field trials of their 5,500-kilometer (3,418-mile) submarine cable between New York and Ireland, saying that the cable used new probabilistic constellation shaping from Nokia Bell Labs and shaped 64-QAM, Under the sea ...
"21.03.2017 17:47:22" adweek.com Do You Think You Have What It Takes to Bring Home a 2017 Facebook Award? Facebook is currently accepting submissions for its 2017 Facebook Awards, and the social network will be doing so through April 28. The deadline for submissions is April 28:
"21.03.2017 16:37:48" adweek.com LinkedIn Just Added Some Muscle to Its Sales Navigator LinkedIn is beefing up its Sales Navigator customer lead-generation solution, adding an Enterprise Edition and announcing integrations with PointDrive, as well as enhanced customer-relationship-management integrations. What's new in LinkedIn's Sales Navigator? Here are all the details:
"21.03.2017 16:07:18" adweek.com Apple Unveils Clips Video-Creation App The Clips app will allow users to add visual filters, speech bubbles, shapes and emoji to their projects. Clips is coming ...
"21.03.2017 15:44:28" adweek.com How YouTube Is Responding to Recent Controversies Over Ad Placement, Restricted Mode YouTube late Monday responded to recent flaps over ads being placed adjacent to controversial content and its Restricted Mode blocking content from the LGBTQ and other communities. YouTube plays defense:
"21.03.2017 14:03:25" adweek.com Dark Horse No More: Three Reasons Why Pinterest Is Killing It Opinion: Snapchat is getting all of the PR, and Facebook is too big for anyone to ignore. But while investors and digital digerati watch every move of the social media front-runners, Pinterest just keeps growing and growing. Don't sleep on Pinterest, says SIM Partners' Jay Hawkinson:
"20.03.2017 20:48:44" adweek.com Pinterest to Marketers: Get Your Mother's Day Campaigns in Gear Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother's Day, which falls on May 14 this year. May 14 will be here before you know it ...
"20.03.2017 19:45:16" adweek.com Facebook iOS Users Are Joining the Background Colors for Status Updates Party The background colors for status updates that Facebook began rolling out for Android users last December appear to be making their way to iOS, as well. A splash of color ...
"20.03.2017 19:08:15" adweek.com Older Users Are Most Influenced by Ads on Instagram (Report) While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts. Think Instagram is only for targeting the young? Think again ...
"20.03.2017 18:51:43" adweek.com Twitter Just Freshened Up Its MoPub Website Twitter's MoPub mobile ad exchange revamped its website Monday. A new look for MoPub's website:
"20.03.2017 18:20:33" adweek.com Snapchat Is Looking to Make Its Mark With Australian Football League Pact Australian rules football is coming to Snapchat, as parent company Snap Inc. reached a multiyear agreement with the Australian Football League to produce Our Stories during the season. Meanwhile, Down Under ...
"20.03.2017 17:24:16" adweek.com Instagram Is Now Allowing Users to Save Their Live Videos Instagram live videos still vanish from the app upon completion, but now there's a way to save them. Live videos on Instagram are no longer lost forever ...
"20.03.2017 16:52:25" adweek.com Will This Year's Big Announcement by Facebook at F8 Be Hardware-Related? Facebook isn't a hardware company … until it is. Alex Heath of Business Insider reported that the Building 8 unit Facebook formed last April is working on “at least four unannounced consumer hardware products,” speculating that more details might be Hardware from Facebook?
"20.03.2017 15:39:00" adweek.com Facebook Allows Users to Celebrate the Changing Seasons Facebook is rolling out a new message at the top of users' News Feeds, allowing them to celebrate the changing seasons. Facebook wishes users a happy spring (or a happy fall, for those in the Southern Hemisphere):
"20.03.2017 13:47:17" adweek.com Better the Devil You Know: The Two Best (and Cheapest) Facebook Audiences Opinion: For new businesses with restricted budgets, it's better to start by going after the people that you already know are interested, rather than trying to get in front of strangers and seducing them. Curaytor co-founder Chris Smith is a fan of Facebook's custom audiences:
"17.03.2017 14:29:33" adweek.com Happy #StPatricksDay From Twitter Twitter Dublin wished users of the social network a happy St. Patrick's Day with a shamrock hashtag-triggered emoji. Twitter has a hashtag-triggered emoji for St. Patrick's Day:
"17.03.2017 13:38:17" adweek.com Why Snapchat's $24 Billion Valuation Was No Surprise to Mobile Marketers Opinion: A few weeks ago, when Snap Inc. started trading at $24 per share, the mobile application (and self-proclaimed “camera company”) proved that it was a force to be reckoned with. Storm8 chief strategy officer Terence Fung discusses the recent Snap Inc. IPO:
"16.03.2017 17:25:15" adweek.com Here's How to Add Stickers to Posts on Instagram Stories Did you know you can add stickers to your posts before sharing them on Instagram Stories? Stuck on Instagram stickers?
"16.03.2017 15:58:20" adweek.com No Surprise: Facebook Is Dominating Social Video (Report) Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video. Native video on Facebook is dominant, according to Quintly:
"16.03.2017 15:44:54" adweek.com YouTube Is Killing Its Annotations Editor May 2 in Favor of Cards, End Screens Improvements to and increased use of Cards and End Screens led to the demise of YouTube's Annotations Editor. The shift toward mobile and away from desktop rendered YouTube's Annotations obsolete:
"16.03.2017 13:38:24" adweek.com 6 Ways Food and Beverage Brands Can Maximize Their Influencer Marketing Opinion: When people are looking for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines. Ignite Social Media productions manager Jessica Hubacher on why food and beverage brands should have an appetite for influencer marketing:
"15.03.2017 21:22:24" adweek.com Twitter Is Ready for March Madness The 2016-17 NCAA Men's Division I Basketball Championship tournament tips off in earnest Thursday, and Twitter has a courtside seat. Couch ... snacks ... Twitter?
"15.03.2017 19:49:49" adweek.com Upon Further Review, WhatsApp Is Bringing Back Text Status Updates Due to popular demand, text status updates are coming back to WhatsApp. Something old, something new ...
"15.03.2017 18:19:08" adweek.com Facebook Stories Isn't Rolling Out Yet, But Testing Has Expanded to More Countries The Facebook Stories feature that the social network began testing with select iOS and Android users in Ireland in January is being tested in a few more countries, but there are no plans as of yet to roll it out globally. Some users in Chile, Vietnam and Greece are able to test Facebook Stories and other components of the social network's camera features:
"15.03.2017 17:13:21" adweek.com Here's How to Broadcast Live Video on Instagram Instagram launched live videostreaming for all users through Instagram Stories in January. Want to go live on Instagram? Here's how:
"15.03.2017 15:46:43" adweek.com Your Smartphone Is Now a Town Hall, Thanks to Facebook The Town Hall feature began appearing in the More menu of the flagship Facebook application, and it provides a one-stop shop for following and contacting elected officials at the local, state and federal level. Facebook added a Town Hall feature to its flagship mobile app. What's it all about?
"15.03.2017 15:10:38" adweek.com Twitter's Latest Sports Livestreaming Pact Is With the National Lacrosse League Lacrosse is the next sport up on Twitter's livestreaming menu, as the social network reached a partnership with the National Lacrosse League for the 2017 and 2018 seasons. Twitter gets in the box ...
"15.03.2017 14:35:10" adweek.com The Luck of the Irish Extends to Instagram Stickers for St. Patrick's Day With St. Patrick's Day coming up Friday, Instagram users can not only wear their green, but they can add special stickers to their posts. Erin go bragh ...
"15.03.2017 14:07:25" adweek.com It Was a Sleepy February on Facebook, as Lodging, Mattresses Were Topics to Watch Facebook users appear to have been feeling sleepy in February, as lodging and mattresses were among the Topics to Watch spotlighted by Facebook IQ. Facebook IQ shared the social network's Topics to Watch for February:
"15.03.2017 13:39:34" adweek.com 7 Steps for Better Social Customer Service in 2017 Opinion: 2016 was the watershed year for social channel engagement, especially over messaging platforms like Facebook Messenger and Twitter. And 2017 promises to build on that momentum, delivering innovative solutions that simplify the customer-service Conversocial senior vp of sales and services Kristin Shevis shares seven ways to provide better customer service via social media:
"14.03.2017 21:42:25" adweek.com Twitter Is Finally Dishing Out Data on Likes Brands and agencies using Twitter's Gnip APIs finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. What's not to like?
"14.03.2017 20:08:49" adweek.com If You Have an Older Version of Messenger or Facebook, You Might Want to Read This Facebook announced that it will no longer support some older versions of its Messenger and flagship applications as of the end of the month. Some older versions of the Facebook flagship app and Messenger will no longer be supported as of the end of the month:
"14.03.2017 19:35:18" adweek.com Snapchat Users Can Now Easily Chat Up Their Best Friends, Complete With Bitmoji Widgets Snapchat's newest update for iOS and Android includes an easy and colorful way for users to begin chatting with their favorite friends. Snapchat users can add Bitmoji widgets for their best friends to their Today screens (iOS) or home screens (Android):
"14.03.2017 17:23:19" adweek.com Now You Can Give Your LinkedIn Profile Picture a Makeover Profile pictures are one of the first things LinkedIn users see, and the professional network just released some tools in its mobile application to make sure those profile pictures put their best faces forward. Photo filters and editing tools from LinkedIn:
"14.03.2017 15:43:23" adweek.com Here's How to Change Your Display Name, Add Other Names in the Facebook App Did you know Facebook allows users to change their display names and even add alternate names to their accounts? Say my name, say my name ...
"14.03.2017 14:13:09" adweek.com February's Hot Topics on Facebook Looked a Lot Like January's Hot Topics on Facebook Super Bowl LI and Valentine's Day were Hot Topics on Facebook for the second consecutive month in February, and they were joined by the Grammy Awards, Black History Month and Mardi Gras. Facebook IQ's Hot Topics for February on Facebook, Instagram:
"14.03.2017 13:31:18" adweek.com 4 Ways You're Killing Your Brand's Reputation on Social Media Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand's reputation on social Effective Inbound Marketing content strategist and marketer James Jorner shares four ways brands ruin their reputations on social media:
"13.03.2017 20:00:08" adweek.com Nielsen Social Content Ratings, Week of March 6: FC Barcelona's Comeback Is Tops FC Barcelona's historic comeback against Paris St.-Germain propelled the UEFA Champions League soccer match to the top spot in the Nielsen Social Content Ratings for the week of March 6. A historic soccer comeback topped the Nielsen Social Content Ratings charts for the week of March 6:
"13.03.2017 19:14:00" adweek.com Apple News' Donna Ogier Quietly Joined Snapchat to Boost Its Discover Platform Snapchat quietly added Apple News senior publisher relations manager Donna Ogier to help bolster its Discover platform. Apple News senior publisher relations manager joined Snap Inc. in February as global publishing manager:
"13.03.2017 18:18:35" adweek.com Facebook's Trending Topics Are Not So Useful or Popular (Report) Unfortunately, Facebook's Trending topics seem to be teetering between incendiary and irrelevant. Not a good trend for Facebook's Trending ...
"13.03.2017 18:00:35" adweek.com Google's Area 120 Launches Uptime Social Video Viewing App With Uptime, users can search for YouTube videos to share with the community, or watch videos that have already been shared. Spend your downtime watching videos on Uptime:
"13.03.2017 15:22:12" adweek.com Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance Facebook took steps to make it clear to developers that data from the social network cannot be used for the purposes of surveillance. Facebook to developers: Don't use our data for surveillance purposes ...
"13.03.2017 14:39:16" adweek.com Facebook Messenger Takes a Big Hit as Peter Martinazzi Leaves the Company Messenger Day turned out to be the parting shot for director of product management Peter Martinazzi, who has left Facebook. The man behind much of Facebook Messenger's success is out the door:
"13.03.2017 13:34:08" adweek.com Brands, Listen Up: Influencers Striking a Pose is the New Normal Opinion: Fashion blogging is now a mainstay of the industry, and that includes having a continued presence at industry events like Fashion Week. Yet you certainly don't want to be “that brand,” inviting annoying guests to your shows. Tidal Labs CEO Matthew Myers on influencer marketing and fashion:
"11.03.2017 21:34:25" adweek.com Facebook IQ Compared TV, TV/Streaming and Streaming Viewers Facebook IQ examined how the emergence of streaming affected television viewers' expectations for availability and pricing of content. Cord-cutters?
"10.03.2017 21:29:57" adweek.com Facebook Is Reminding Users to 'Continue Watching' Videos They Never Finished Remember that video you started watching on Facebook but never finished because you got distracted by something else? Facebook does. Facebook REALLY wants you to finish watching that video ...
"10.03.2017 19:55:04" adweek.com Oculus Samsung Gear VR Users Can Livestream Directly to Facebook Oculus VR Friday announced new social features for the Samsung Gear VR: more video content for its Oculus Rooms feature, including 360-degree videos, as well as the launch of the Oculus Events feature, the ability to livestream directly to Facebook and Oculus announced a host of new features for Samsung Gear VR users Friday:
"10.03.2017 18:53:58" adweek.com Four Ways to Maximize Your Brand Presence on Instagram (Report) It's no longer as simple as posting video content to YouTube and links to Twitter—marketing on diverse channels requires platform-specific content, tailored to the target audience. Venngage provides four tips that can be used for any Instagram campaign:
"10.03.2017 17:46:13" adweek.com Pinterest Lens Is Still in Beta, But All U.S. iPhone and Android Users Can Play With It Lens, one of three visual discovery features introduced by Pinterest last month, rolled out to all of the social network's U.S. iPhone and Android users, with some new tweaks, although the feature is still in beta. Through the Pinterest Lens ...
"10.03.2017 16:36:52" adweek.com Google Unveils Hangouts Meet, Hangouts Chat for Businesses Hangouts Meet allows users to participate in video meetings with their colleagues, while Hangouts Chat is a text messaging platform similar to Slack. Hang out with Google ...
"10.03.2017 15:51:44" adweek.com It's Facebook's Turn for a Sports Livestreaming Pact, and MLS, Univision Deportes Oblige Facebook snatched a piece of the sports livestreaming pie that has been dominated by Twitter of late, teaming up with Univision Deportes to livestream “a full slate” of regular-season Major League Soccer games. Univision Deportes is bringing live Major League Soccer matches to Facebook Live:
"10.03.2017 14:39:15" adweek.com The Dos and Don'ts of Reaching Millennials via Social Media Opinion: Millennials are always looking for the “next big thing.” By the time marketers decipher which platform millennials are currently using, they've moved on. Startek director of marketing Courtney Simpson on what to do and what to avoid when going after millennials:
"09.03.2017 21:34:28" adweek.com Fake News Undermines the Credibility of Popular Social Networks In order to maintain credibility and ad partnerships, social networks may have to resort to editorial review by humans, rather than depending on algorithms. Fake news, real problems ...
"09.03.2017 21:32:05" adweek.com There Were More Than 400 Million Facebook Interactions for International Women's Day Some 160 million Facebook users were responsible for more than 400 million posts, likes and comments related to International Women's Day Wednesday. 160 million Facebook users chimed in about International Women's Day:
"09.03.2017 20:36:30" adweek.com Publishers Get More Ad Placement Flexibility in Facebook Instant Articles Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Flexibility ...
"09.03.2017 20:13:56" adweek.com Mark Zuckerberg and Priscilla Chan Are Expecting Another Daughter Max Zuckerberg is going to be a big sister: Facebook co-founder and CEO Mark Zuckerberg revealed Thursday that he and his wife, Priscilla Chan, are expecting another daughter. New addition coming ...
"09.03.2017 17:20:54" adweek.com Twitter Is Now Warning Users That Accounts 'May Include Potentially Sensitive Content' Twitter's efforts to combat trolling and offensive content may soon be expanded to cover entire accounts. The next step in Twitter's safety efforts ...
"09.03.2017 16:48:59" adweek.com Here's How to Block Someone in the Facebook App Did you know you can block users from within Facebook's mobile app? How to block other Facebook users from within its flagship mobile app:
"09.03.2017 16:11:24" adweek.com Messenger Day, Facebook Messenger's Answer to Snapchat Stories, Is Officially Here After several months of testing, Messenger Day, Facebook Messenger's answer to Snapchat Stories, began officially rolling out Thursday to iOS and Android users worldwide. A Day in the life ...
"09.03.2017 14:33:19" adweek.com How Hotels Can Fill Their Rooms via Twitter Opinion: Twitter marketing for hotels is all about communicating with customers, meeting future guests, resolving problems and learning more about prospective guests to increase return on investment. Twitter can be a useful marketing tool for the hospitality industry, according to Travel Ticker CEO Eimantas Balciunas:
"08.03.2017 20:33:27" adweek.com Pinterest Just Acquired Twitter Co-Founder Biz Stone's Jelly Twitter co-founder Biz Stone announced that Pinterest has acquired Jelly, the visual search and discovery platform he launched in January 2014 with Ben Finkel. Jelly, the visual search and discovery platform launched by Biz Stone and Ben Finkel in January 2014, was scooped up by Pinterest:
"08.03.2017 19:16:08" adweek.com Now There's a Dedicated App for Viewing Facebook 360 Content via the Gear VR Facebook Wednesday announced the release of Facebook 360, a dedicated application that enables Gear VR users to view 360-degree photos and videos from the social network. Facebook 360, a dedicated app for Gear VR users to view 360 photos and 360 video, launched today:
"08.03.2017 18:16:19" adweek.com Here's How to Change Your Twitter Username on Mobile Did you know you can change your Twitter username from within the Twitter app? Changing your Twitter username is easy ...
"08.03.2017 17:08:37" adweek.com Facebook Raided LinkedIn to Fill Its Chief Accounting Officer Spot LinkedIn vice president, controller and chief accounting officer Susan Taylor is switching social networks, assuming the posts of CAO and principal accounting officer at Facebook. But did Facebook find her ON LinkedIn?
"08.03.2017 16:46:05" adweek.com Marketers Are Investing Heavily in Programmatic Advertising (Report) With improved targeting and proven return on investment, programmatic is becoming the automation tool of choice for social and digital media marketers. Adroll looks at the surge in programmatic advertising:
"08.03.2017 16:21:06" adweek.com #SheInspiresMe: International Women's Day on Twitter Twitter is marking International Women's Day with a hashtag-triggered emoji for tweets containing #SheInspiresMe. Who inspires you?
"08.03.2017 14:49:56" adweek.com Why Machine Learning Is a Game-Changer for Social Media Managers Opinion: Some argue that AI will lead to the loss of jobs and the lack of a human element for community management. But the reality is that machine learning and bot technology allows human teams to focus their energy on providing the best, more positive Don't fear the machines, says Smart Moderation co-founder and CEO Ciler Ay Tek:
"07.03.2017 20:04:03" adweek.com Google's Christine Flores Is Pinterest's New General Counsel Pinterest pinned Google vice president of legal Christine Flores as its new general counsel, succeeding Michael Yang, who announced last November that he was leaving the social network. Pinterest has a new general counsel:
"07.03.2017 19:17:45" adweek.com Twitch Introduces Pulse, a Facebook-Style News Feed With this feature, broadcasters can share posts to their Channel Feeds, and these posts will automatically appear in the Pulse feeds of all of their friends and followers. Feeling the Pulse ...
"07.03.2017 18:32:35" adweek.com Now You Can Use Pinterest's Visual Search Features Outside of Pinterest The visual search features Pinterest introduced last month are now available outside of the social network for the first time, via Pinterest browser extensions. You don't have to be in Pinterest to take advantage of its visual search features (at least for Chrome users):
"07.03.2017 16:05:27" adweek.com Twitter Moments Creators Can Now Tap Into Moments Analytics Creators of Twitter Moments now have a way to see how those Moments are performing with Tuesday's launch of Moments Analytics. Moments Analytics have arrived on Twitter:
"07.03.2017 15:58:01" adweek.com Facebook Is Going Live for 24 Hours to Celebrate International Women's Day Facebook is marking International Women's Day Wednesday (March 8) with a 24-hour Facebook Live video. A Facebook Live marathon for International Women's Day:
"07.03.2017 14:12:10" adweek.com What Marketers Should Know About Facebook User Engagement in 2017 Opinion: While Facebook presented a high-level, rosy summary of engagement when discussing results from the 2016 fiscal year, we felt that the overview it offered was incomplete. In an effort to help marketers understand how they can most effectively Influencer marketing may be a way to spark Facebook engagement, says Mavrck co-founder and CEO Lyle Stevens:
"06.03.2017 20:14:55" adweek.com Here Are the New Features Available to Facebook Messenger Chat Bot Developers Facebook introduced several new features for Messenger chat bots in Messenger Platform 1.4, released last week, including a menu of features offered by bots, more social sharing functionality and improvements to its customer matching feature. Better bots ...
"06.03.2017 18:59:17" adweek.com This Is the Closest Facebook Has Come to a Dislike Button OK, so it's still not a dislike button, but Facebook is testing the addition of Reactions to its Messenger application, and a thumbs-down emoji is one of the offerings. Well, it's not QUITE a dislike button, but ...
"06.03.2017 18:04:44" adweek.com The New York Times: All of the Tweets That Are Fit to Print Putting tweets in print may seem like reverse-engineering, but that's exactly what The New York Times is doing as part of the redesign of its A2 and A3 print pages, introduced late last week. Tweets from reporters are finding their way onto the print pages of The New York Times. Here's why:
"06.03.2017 16:33:25" adweek.com YouTube Kids Celebrates Women's History Month With New Playlists To celebrate Women's History Month in March, the YouTube Kids application has been updated with a series of playlists allowing viewers to learn more about important women from history and today. YouTube Kids and Women's History Month:
"06.03.2017 14:22:38" adweek.com Concerned About Where Your Ads Are Appearing? Look to Social, Not Display Ads By focusing your digital advertising budgets on social, you simply can't run into the problems that plagued advertisers throughout 2016. A new year is upon us, and the alternatives to last year's programmatic strategy are looking better and better. Brand Networks CEO Jamie Tedford on how to keep your ads from appearing next to unsavory content:
"04.03.2017 00:00:00" adweek.com While Vine Camera's Future Is TBD, the Lessons for Influencer Marketing Are Clear Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter's ongoing effort to re-energize the platform and make it a more compelling proposition for both brands and Ricky Ray Butler, executive vice president of global client services at Branded Entertainment Network, explored how Vine Camera may impact influencer marketing:
"03.03.2017 22:30:00" Timeline Photos Twitter partnered with ESL and DreamHack to live stream eSports content. Learn more here: http://adweek.it/2lD2Dqh
"03.03.2017 17:00:00" Timeline Photos Google Photos added auto white balance to its "looks" feature. Learn more here: http://adweek.it/2mjdQQW
"03.03.2017 15:20:36" adweek.com Can Facebook Messenger Chat Bot WeBot Be a Game-Changer for Political Protesters? For the first time since the turbulent 1960s, protest has become daily fodder for the news. Unprecedented crowds have filled the streets to express outrage over President Donald Trump's stated objectives and flurry of executive orders and to pressure A new Facebook Messenger chat bot helps users find local protests:
"02.03.2017 22:15:00" adweek.com 5 Strategies to Beat the Organic Visibility Creep in 2017 Social media marketing has always been appealing because it's free to create an account and post, but at the same time, these applications have to make money. Most apps turn profits by selling advertising to companies, giving them the ability to make Independent business consultant Larry Alton offered five strategies for increasing "organic reach" on social media:
"02.03.2017 21:00:00" Timeline Photos Google Allo was updated with GIFs and animated emoji. Learn more here: http://adweek.it/2lDBSD2
"02.03.2017 17:45:10" adweek.com Instagram: All Businesses Can Now Run Ads in Stories Instagram launched its Stories feature in August 2016. As of January 2017, the feature had 150 million daily users. All businesses can now run ads in Instagram Stories:
"02.03.2017 16:31:49" adweek.com Fractionalized Content: The New Keys to Video Marketing on Social Media Unless you've been living off the grid for the past decade, it's pretty apparent that the video marketing game is now much more complex. Cable and satellite television packages exploded to offer thousands of niche channels; digital-video recorders emerged Chris Carter, chief marketing officer of REP Interactive, explained why companies should "take a fractionalized approach to video marketing:"
"01.03.2017 23:30:00" adweek.com Social Presence Goes Beyond the Screen Online consumer conversations boost conversions and brand loyalty offline. Engagement Labs explored how brands like Dove and Gatorade are excelling both online and off.
"01.03.2017 22:15:00" adweek.com The Next Opportunity for Data-Driven Audience Scale in Paid Social While the native targeting capabilities of the leading social platforms, derived from the first-party data of its users, are compelling when applied properly, many marketers have interpreted this too literally and have focused their paid social activation Matt Gilbert, CEO of Kinetic Social, examined the next opportunity for data-driven audience scale in paid social:
"01.03.2017 20:45:50" Timeline Photos Facebook introduced new suicide prevention tools. Learn more here: http://adweek.it/2lddJae
"01.03.2017 17:30:04" Timeline Photos Twitter introduced new notifications filters and more. Learn more here: http://adweek.it/2lz7KsB
"01.03.2017 16:19:40" adweek.com A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and Ulrik Bo Larsen, founder and CEO of Falcon.io, is here with the third installment in a five-part series of articles focused on content marketing on the "big four" platforms: Facebook, Twitter, LinkedIn and Instagram.
"01.03.2017 02:44:33" Timeline Photos Vulture is coming to Snapchat's Discover platform. Learn more here: http://adweek.it/2l8EhJL
"01.03.2017 01:15:00" adweek.com Report: Every Generation is the Facebook Generation Gen X and Baby Boomers use Facebook more than Millennials, but everyone uses Facebook more than any other social network. A new report from Sprout Social examined brand loyalty among different age groups.
"01.03.2017 00:02:43" adweek.com How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic) Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form. Adlove.com explained how business-to-business companies can generate leads using Facebook ads.
"28.02.2017 22:50:09" Timeline Photos Periscope introduced closed groups and group invites. Learn more here: http://adweek.it/2lkVJFT
"28.02.2017 15:41:24" adweek.com Why Your Brand Needs Multiple CPA Targets Your customers are not all worth the same: Stop acquiring them all for the same price. James Donner, director of ad insights at SocialCode, explains why companies should stop acquiring all customers for the same price:
"27.02.2017 22:15:00" adweek.com Building a Successful Social Media Team Building a productive social media team remains a challenge for contemporary organizations. Problems arise when employees are not sourced properly, traditional hours are imposed and oft-derided millennials are not managed effectively. Joe Caporoso, vice president of social media for Whistle Sports, offers tips for creating a successful social media team:
"27.02.2017 20:47:06" adweek.com 89th Annual Academy Awards: Moonlight, Jimmy Kimmel Lead Twitter Chatter Twitter revealed the most-tweeted-about moments and stars from The 89th Annual Academy Awards Sunday night. Did you tweet about the #Oscars?
"27.02.2017 18:38:22" Timeline Photos Pokémon GO is celebrating Pokemon Day with party hat Pikachu. Learn more here: http://adweek.it/2lYdYVB
"27.02.2017 17:00:07" adweek.com Facebook Has a Trump Problem I've recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn't seem to Jay Friedman, COO of Goodway Group, analyzed the impact political posts can have on Facebook:
"27.02.2017 14:48:29" Timeline Photos Here's how to add multiple pictures, videos to Instagram posts: http://adweek.it/2laZZaY
"25.02.2017 00:30:01" adweek.com How Keeping It Simple Applies to Live Social Media Zeroing in on a few simple best practices can ensure that your next live social media campaign runs according to plan and garners the desired results. Sherry Citron, account director at The Social Element, offers tips for brands interested in running live social media campaigns:
"24.02.2017 22:41:42" Timeline Photos Periscope Producer is now available to all users on mobile and the web. Learn more here: http://adweek.it/2l7P5CQ
"24.02.2017 16:39:05" Timeline Photos Crazy Labs launched Mr.io, a multiplayer arena game, on mobile. Learn more here: http://adweek.it/2mfCkeI
"24.02.2017 15:25:34" adweek.com 4 Secrets to Social Video Success It's one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. Having good ideas is key, but there are four other important factors you should consider if you want to reap the benefits of social Mark Glover Masterson, creative partner at Social Motion Media, offers four tips for brands interested in social video marketing:
"24.02.2017 13:02:48" adweek.com Facebook's Reactions Are Now One Year Old, and They Have Been Used 300 Billion Times Facebook launched its Reactions extension to its like button one year ago today and, aside from 365 days of some users still clamoring for a dislike button (not going to happen), the feature has caught on. Love has been the most popular Facebook Reaction through year one:
"23.02.2017 20:23:50" adweek.com Facebook Users Can Show Off Their Countries' Flags in Their Profile Pictures Facebook users have been able to add profile picture frames to express support for sports teams, causes and movements, and they can now showcase pride in their countries, too. National pride comes to your Facebook profile picture:
"23.02.2017 19:42:36" adweek.com PBS NewsHour and Twitter Are Livestreaming President Donald Trump's Joint Session Address PBS NewsHour and Twitter are teaming up on another livestream for President Donald Trump's first address to a joint session of Congress. PBS NewsHour and Twitter are at it again ...
"23.02.2017 16:00:19" adweek.com Google's Gboard iOS App Adds New Languages, Google Doodles, More With this update, Gboard now supports 15 additional languages, and it gives users access to Google Doodles, new emoji and voice typing. What's new in Google Gboard?
"23.02.2017 15:02:43" adweek.com A Look at the Gaming Industry's Influencer Marketing Challenges Advertisers are moving away from interruption advertising and toward interactive means of getting their messages seen and heard. Nowhere is that trend more visible than in the growing popularity of [...] Influencer marketing provides even more challenges for the gaming industry:
"22.02.2017 19:59:43" adweek.com Twitter Just Lost Its Head of Entertainment Talent Twitter head of entertainment talent and lifestyle partnerships Lara Cohen became the social network's latest high-profile executive to pass through its perpetually spinning revolving door. And another ...
"22.02.2017 17:37:12" adweek.com A Single Instagram Post Can Now Contain Up to 10 Photos and Videos Instagram officially introduced the ability for users to share multiple photos and videos in a single post, after several users spotted the feature being tested earlier this month. 10 photos and/or videos in a single Instagram post?
"22.02.2017 17:04:21" adweek.com T-Mobile USA Is Helping Twitter Break In a New Customer-Service Feature: Custom Profiles for DMs One of the most common customer-service frustrations for consumers is the feeling that they aren't dealing with an individual person, and T-Mobile USA is using a new Twitter feature to relieve that frustration. Customer service via Twitter is about to get a lot more personal:
"22.02.2017 16:45:25" SocialTimes
"22.02.2017 16:43:45" SocialTimes's cover photo
"22.02.2017 16:42:51" SocialTimes
"22.02.2017 16:38:55" adweek.com YouTube Users Are Singing Along With La La Land as the Oscars Approach YouTube analyzed the trailers for the nine Best Picture nominees for the 89th Annual Academy Awards, and it found that the videos have accumulated 3 million hours of total watch time. YouTube analyzed the trailers for the nine Best Picture nominees for the 89th Annual Academy Awards:
"22.02.2017 16:22:29" adweek.com Pinterest Is Extending Promoted Pins to Ireland, Australia and New Zealand Pinterest Promoted Pins are now available to brands in three new countries: Ireland, Australia and New Zealand. Three more countries get Promoted Pins:
"22.02.2017 14:49:22" adweek.com 3 Tips for Creating a Social Strategy Fueled by User-Generated Content User-generated content is perhaps the most cost-effective way to both promote your brand and increase fan engagement and loyalty, and nothing cultivates UGC better than social media. Not only is user-generated content much cheaper to implement, but it is also much more effective:
"21.02.2017 22:09:53" adweek.com Chat Bots Are Winning Over Social Media Users (Report) Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement. The bots ain't so bad ...
"21.02.2017 21:55:57" adweek.com Nielsen Social Content Ratings, Week of Feb. 13: All-Star Weekend for the NBA The National Basketball Association's All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13. The Walking Dead was the week's top TV series or special in terms of interactions on Facebook and Twitter:
"21.02.2017 21:25:39" adweek.com Will Instagram's New Head of Communications Schake Things Up? Instagram is getting a new head of communications, as David Swain announced via an Instagram post that he will leave his post in April, after aiding in the transition of successor Kristina Schake. From L'Oreal to Michelle Obama to Hillary Clinton to Instagram:
"21.02.2017 18:23:31" adweek.com 1 Million Apps, Websites and Bots Are Using Facebook's Analytics for Apps Facebook's Analytics for Apps is now being used by more than 1 million applications, websites and chat bots, and those apps, sites and bots have two new features to play with. The 1 million apps, websites and bots using Facebook Analytics for Apps can now compare data for two customer segments side-by-side and access domain-level reporting:
"21.02.2017 17:06:59" adweek.com Snupps Item Organization App Now Lets Users Buy, Sell on eBay eBay partnered with Snupps to allow users of the item organization app to buy and sell items on eBay within the Snupps app. Organize your things and sell them, too:
"21.02.2017 16:29:54" adweek.com Redirecting Focus: Helping Virtual Teams Stay on Track Staying focused when you work online isn't easy. There are a million-and-one distractions a few clicks away, and if you're not careful, your five-minute “break” turns into a wasted hour or more. Distracted?
"21.02.2017 15:32:28" adweek.com WhatsApp Launches Status, Its Nod to Snapchat The Snapchat-like Status feature WhatsApp began testing last November started officially rolling out to users of the Facebook-owned messaging application Monday. WhatsApp began testing its Snapchat-like Status feature last November:
"21.02.2017 14:14:06" adweek.com Advertising in a Post-Advertising Era: The Mobile-Social Effect of Engagement When ads are relevant, creative and well-delivered, consumers enthusiastically embrace them. They even share those they relate to on social networks just as they share content, giving quality ads new relevance and a social/viral effect that's Celtra CMO Alex Saric believes that the lines between ads and content are increasingly blurring, and they are likely to vanish completely:
"20.02.2017 17:21:33" adweek.com Are Snapchat's Sequential Ads Ready for Primetime? Snapchat's program would let brands run back-to-back video ads with different creative in Discover, the application's content hub. For instance, a brand might run three 10-second ads instead of one 30-second spot. GlassView founder and CEO James G. Brooks discusses Snapchat's sequenced messaging:
"18.02.2017 23:28:33" SocialTimes's cover photo
"18.02.2017 23:28:05" SocialTimes
"17.02.2017 21:52:59" adweek.com Saturday Night Is Alright for Fighting: Twitter Will Livestream Showtime Boxing Card Just when you thought the only fighting on Twitter these days had to do with politics, Showtime Sports is bringing a livestreamed boxing card to the social network Saturday night. Fight night on Twitter ...
"17.02.2017 21:26:03" adweek.com Fire Up the Chat Bots, as Facebook's Messenger Platform Is Now Open for Standard Messaging Facebook's Messenger Platform is now open for standard messaging, with business and developers having a 24-hour window to respond to messages initiated by users of the social network's messaging application. Facebook announced updates to its Messenger Platform. Here are the details:
"17.02.2017 19:58:18" adweek.com YouTube Will Phase Out 30-Second Unskippable Ads After This Year The bad news is that YouTube users still won't be able to skip ads. The good news is that those ads will be shorter. YouTube will wave goodbye to 30-second unskippable ads at the end of the year:
"17.02.2017 17:12:38" adweek.com Tumblr Will Be 10 Sunday, Causing David Karp to Reflect Tumblr will celebrate its 10th birthday Sunday and, while it may pale in comparison to the opus penned by Facebook co-founder and CEO Mark Zuckerberg in honor of his social network's 13th birthday, founder and CEO David Karp shared his thoughts. 10 years of Tumblehub ... um, Tumblespot ... um, we mean, Tumblr:
"17.02.2017 16:54:18" adweek.com Twitter Users Won't See Any More Notifications From Blocked, Muted Accounts A new Twitter safety feature will stop users from receiving notifications about replies to conversations started by users they've blocked or muted, unless the replies are from people they follow. Another day, another new Twitter safety feature:
"17.02.2017 16:23:35" adweek.com Twitter Is Dishing Out Emojis for NBA All-Star Weekend, and Rocking the Vote You get an emoji, you get an emoji, everyone gets an emoji! Twitter Friday unveiled emojis for all 24 National Basketball Association All-Stars, as well as Turner Sports' on-air personalities. Twitter is ready for NBA All-Star Weekend. Are you?
"17.02.2017 15:06:13" adweek.com Brands Are Experimenting With Snapchat (Report) According to a report by Spaplytics, Snapchat is the only social network that experienced no decline in engagement. Brands are buying into Snapchat, according to a report by Snaplytics:
"17.02.2017 15:01:02" adweek.com Why Social Commerce Isn't Exploding Yet Shoppers and sellers alike are increasingly wondering whether they should jump aboard the social commerce bandwagon and why they're struggling to figure out just how to do so. Social commerce isn't quite ready for primetime yet, but it's getting there, according to Terapeak CEO Kevin North:
"17.02.2017 00:25:39" adweek.com Mark Zuckerberg Has His Eye on the Global Community as Facebook Enters Its Adulthood The 13th birthday marks the beginning of adulthood in the Jewish religion, as well as the minimum age to have a profile on Facebook. And for Facebook, which celebrated its 13th birthday Feb. 4, it also marks a passage into the next stage of life. Friends and family? Check. Global community? Mark Zuckerberg had plenty to say on that topic:
"16.02.2017 21:50:03" adweek.com Instagram Artists Illustrate That Slam Dunks Are Poetry in Motion for NBA TV Turner Sports commissioned 10 Instagram artists to immortalize some of the most iconic dunks in National Basketball Association All-Star Weekend history. This project by Turner Sports, NBA TV and 10 Instagram artists definitely qualifies as a slam dunk:
"16.02.2017 19:16:45" adweek.com More Than 1 Billion YouTube Videos Have Automated Captions Caption this: YouTube announced Thursday that its automated captions have been used on more than 1 billion videos, and its users watch more than 15 million videos with automated captions per day. Google launched captions for videos in September 2006, and the process was automated for YouTube videos a little over three years later, in November 2009:
"16.02.2017 18:43:17" adweek.com Instagram Is Spreading Kindness With Worldwide InstaMeet 15 Instagram co-founder and CEO Kevin Systrom announced that Worldwide InstaMeet 15 will take place March 25 and 26, with “kindness” as the theme. Worldwide InstaMeet 15 is set for March 25 and 26:
"16.02.2017 17:44:48" adweek.com Here's How to Save a Facebook Link for Later Did you know you can save Facebook links for later reading? Here's how to do just that. If you see something in your Facebook News Feed and don't have the time to read it right now ...
"16.02.2017 16:12:31" adweek.com Twitter Is Responding to 'Potentially Abusive Behavior' With 12-Hour Time-Outs Several Twitter users have shared screenshots of warning messages issued by the social network, alerting them about “potentially abusive behavior” and limiting “certain account features” for 12 hours. Crime and punishment:
"16.02.2017 15:09:25" adweek.com Is Snapchat Just a Fad? (Infographic) More than one-half of surveyed adult Snapchat users aged 18 through 24 said they expect to move on to something new within the next 10 years. Fluent sees signs that Snapchat may not have staying power:
"16.02.2017 14:34:49" adweek.com Can Influencer Marketing Impact Sales Growth in the Automobile Industry? With influencers on board, brands in the automobile industry can directly interact with their audiences and engage them on what the future holds for their favorite car brands. A road map to influencer marketing for the auto industry:
"15.02.2017 21:29:37" adweek.com Here Are Instagram's NBA All-Stars The National Basketball Association's All-Star Weekend will take place in New Orleans this weekend, and Instagram shared an all-star list of its own. Do you follow any NBA players or teams on Instagram?
"15.02.2017 19:52:03" adweek.com What Is the Real Cost of Instagram Influence? (Infographics) Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram. What does it cost to work with influencers on Instagram?
"15.02.2017 19:14:31" adweek.com Live Periscope Videos Have Been Added to Twitter's Explore Tab The “Top Trends” section of Twitter's recently launched Explore tab will now include livestreamed videos from the social network's Periscope application. Twitter users will start seeing live Periscope videos in their Explore tabs:
"15.02.2017 17:33:46" adweek.com Yelp Users Can Now Ask and Answer Questions About Businesses Yelp now allows users to post questions to business pages that can be answered by other members of the community. Yelp users can now provide more information to each other:
"15.02.2017 16:35:42" adweek.com Facebook VP of Monetization Product Matt Idema Is Now WhatsApp's COO WhatsApp named its first-ever chief operating officer, tapping parent company Facebook's vice president of monetization product marketing Matt Idema to fill the role. WhatsApp reached into its parent company's executive ranks for its first-ever COO:
"15.02.2017 15:08:09" adweek.com Air Fryers, Bangladeshi Food Are Heating Up as Topics to Watch on Facebook Air fryers have exploded (thankfully, not literally) onto the scene, with Facebook IQ finding that mentions of the healthier frying alternative, which cooks in less time and uses less oil, were up 314.6 times in January compared with January 2016. Mentions of air fryers on Facebook in January were up 314.6 times versus January 2016, according to Facebook IQ. Hungry?
"15.02.2017 14:10:28" adweek.com How Advertisers Can Win With Facebook's New Mid-Roll Video Ad Format Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them for at least 20 seconds, and which poses a challenge for video creators Look to the past for ways to succeed with Facebook's mid-roll video ads, according to ReFUEL4 co-founder and CEO Ithamar Sorek:
"14.02.2017 23:05:38" adweek.com Fewer College Admissions Officers Are Checking Social Media, But More Are Being Swayed By It Fewer college admissions officers are checking out applicants' social media profiles, but those who do are being influenced—both positively and negatively—by what they see. Kaplan Test Prep found that 35 percent of college admissions officers check applicants' social media profiles, down from 40 percent last year:
"14.02.2017 20:38:28" adweek.com Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year This day of love spurred Pinterest to talk about weddings. I do ...
"14.02.2017 19:09:50" adweek.com Wrestling May Be Fake, But WWE's 750 Million-Plus Social Followers Are Real World Wrestling Entertainment dropped social media in a suplex, announcing that WWE social media accounts surpassed 750 million followers across 16 platforms. WWE surging on social ...
"14.02.2017 18:43:38" adweek.com Amazon Chime Online Meetings App Launches on Mobile, Desktop The app allows users to participate in online meetings, video conferences, voice calls and text chats, as well as share files with other users. This Amazon app means business ...
"14.02.2017 17:50:59" adweek.com Facebook Is Testing a Feature That Opens Posts in Pop-Up Windows After Comments Facebook is running a “small test” in which comments on users' posts, replies to comments or users being tagged in comments causes the involved posts to pop up in a window at the bottom of their screens. Would you like to see Facebook roll this feature out?
"14.02.2017 16:49:16" adweek.com On Second Thought … Twitter Made a Change and Reversed It in Two Hours The bad news for Twitter is that it's embarrassing to roll out a change and then scratch that change within two hours. The good news is that provides proof that Twitter listens to its user base. Twitter made a change, users hated the change, Twitter pulled back the change ... all in two hours:
"14.02.2017 16:15:53" adweek.com How Disney's Beauty and the Beast Is Wishing Twitter Users a Happy Valentine's Day Starting at 1 p.m. ET Tuesday, fans in select U.S. cities—Los Angeles; New York; San Francisco; Chicago; Miami; Atlanta; Washington, D.C.; Austin, Texas; Dallas; and Boston—who tweet using the hashtag #BeOurGuest will receive a Beauty and the Beast-themed Happy Valentine's Day from Disney's Beauty and the Beast:
"14.02.2017 15:27:13" adweek.com February Arrived Early on Facebook, Instagram as Super Bowl LI, Valentine's Day Were Hot Topics Two events that actually take place in February were Hot Topics on Facebook in January, with men discussing Super Bowl LI and women already getting excited for Valentine's Day, according to Facebook IQ. What were the hot topics on Facebook and Instagram in January? Facebook IQ has the answers:
"14.02.2017 14:34:04" adweek.com Making Live Videos: What Works and What Doesn't Live broadcasting has a lot of people on the verge of breaking through, but there's still time for anyone to be the person that defines what live videos look like for hundreds of millions of people. Live.me's Khudor Annous on how to really take advantage of live videos:
"13.02.2017 22:34:17" adweek.com Nielsen Social Content Ratings, Week of Feb. 6: Sing Along With the Grammys The 59th Annual Grammy Awards on CBS blew away the field of television series and specials for the week of Feb. 6 in terms of interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings. The Grammys spurred 27.6 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week of Feb. 6:
"13.02.2017 21:53:52" adweek.com YouTube Kids Is Celebrating Turning Two With Four Original Series and a Smart TV App YouTube Kids is growing up, celebrating its second birthday with four new original series for the Google-owned video site's YouTube Red service, as well as the announcement that its application is “coming soon” to smart TVs. Four new original series on YouTube Red this spring are geared toward the YouTube Kids app. Speaking of the YouTube Kids app, it's on the way for smart TVs:
"13.02.2017 21:20:19" adweek.com Facebook Is Testing an Explore Feature With a 'Complementary,' Pages-Only News Feed Facebook is running “a very small test” of an Explore feature of its own, with its version bringing up a complimentary version of News Feed featuring content from publishers. Facebook is running "a very small test" of an Explore feature that brings up a "complementary," pages-only, ad-free version of News Feed:
"13.02.2017 18:38:19" adweek.com Pinterest Proves It's Serious About Search With Its Addition of Google's Randy Keller Pinterest followed up its introduction of three visual discovery features last week with the addition of a former Google Search lead to oversee them as the social network's new head of search. Randy Keller spent more than 10 years at Google as a senior engineer working on image search ranking and features:
"13.02.2017 16:34:18" adweek.com Google Maps Now Lets You Create Lists of Places to Share With Friends With this update, users can now search for a destination in Google Maps, tap the business' name and tap “Save” to add the place to a list. A social element for Google Maps:
"13.02.2017 16:03:24" adweek.com 59th Annual Grammy Awards: Twitter Discussed Beyoncé, While Facebook Talked About Adele The end of Beyoncé's performance was the most-discussed moment on Twitter during the 59th Annual Grammy Awards Sunday night, while Adele topped Facebook conversation by winning Record of the Year for Hello and Album of the Year for 25. What did Twitter and Facebook users discuss during Sunday night's Grammy Awards? Mostly Beyoncé and Adele ...
"13.02.2017 14:41:27" adweek.com Elderly Care Goes Mobile On-Demand Anyone dealing with an elderly relative knows just how hard it is to find help and monitor progress—a problem most of us will have to face at some point in our lives. Can on-demand technology offer a solution to this sticky problem? Dealing with the inevitable ...
"10.02.2017 21:46:59" adweek.com WhatsApp Quietly Launched Two-Step Verification WhatsApp began beta-testing two-step verification last November, and the Facebook-owned messaging application has quietly made the security feature available to all users. WhatsApp had been beta-testing the safety feature since last November:
"10.02.2017 20:43:42" adweek.com Billboard's Grammy Awards Preshow Will Be Livestreamed on Twitter Another weekend, another red-carpet livestream on Twitter. For those who want to settle in for the Grammys a little earlier ...
"10.02.2017 19:53:16" adweek.com What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention Keep it short, strike quickly and do it in the morning. A study of videos from brands by Twitter and Omnicom Media Group this week arrived at those conclusions. How brands can make their videos pop on Twitter:
"10.02.2017 19:10:01" adweek.com Are Your Facebook and Instagram Friends Inspiring Your Fast-Food Choices? Maybe White Castle is onto something: A recent study by Facebook IQ pretty much confirmed the existence of the “crave.” Facebook IQ sinks its teeth into fast food:
"10.02.2017 17:50:12" adweek.com When #LoveHappens on Twitter, It Triggers a Valentine's Day Emoji Do you love stats? Do you love stats about Twitter? How about stats about love on Twitter? Do you love Twitter's Valentine's Day emoji?
"10.02.2017 17:11:52" adweek.com Periscope iOS Update Adds Groups Tab to User Profiles, More With this update, users can quickly access the Groups menu from a new tab on their profiles. Periscope for iOS gets a Groups tab:
"10.02.2017 16:28:45" adweek.com Facebook Is Providing Advertisers With More Transparency, Along With More Video Ad Options Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The Media Rating Council will audit the data Facebook gives to its third-party verification partners:
"10.02.2017 15:52:08" adweek.com LinkedIn Premium Subscribers Just Got a Host of New Features LinkedIn followed up the redesign of its desktop site last month with an update of the features that are available to LinkedIn Premium members. Premium, indeed ...
"10.02.2017 14:31:36" adweek.com 4 Social Media Resolutions for Small Businesses As 2017 unfolds, small businesses should take a look at what didn't work in 2016 and find ways to improve in the upcoming year. While you work to control spending and shed some of the holiday pounds, don't forget about making social media resolutions for Larry Alton's four suggestions for how small businesses can make big social media strides in 2017:
"09.02.2017 22:46:58" adweek.com Reddit Is Teaming Up With CrowdTangle CrowdTangle, the publishing platform acquired by Facebook last November, entered into a partnership with Reddit. CrowdTangle, which was acquired by Facebook last November, reached an agreement with Reddit:
"09.02.2017 21:47:03" adweek.com There Are Now Twice as Many Facebook Lite Users as There Were Last March Facebook Lite, a low-bandwidth alternative to the social network's flagship Android application for users with poor connectivity, topped 200 million monthly active users. Facebook's low-bandwidth Android alternative now has 200 million monthly active users, up from 100 million last March:
"09.02.2017 21:10:12" adweek.com Now You Can Check the Weather Without Leaving Facebook Facebook doesn't want its users leaving the social network to get information on their local weather. A change in the weather ...
"09.02.2017 20:14:53" adweek.com Valentine's Day: Flowers, Chocolate and Facebook Cards? Love is in the air, and Facebook wants its users to share that love for Valentine's Day. Facebook users can send Valentine's Day cards to their friends starting Feb. 13:
"09.02.2017 19:29:20" adweek.com Facebook Is Continuing Its Premium Video Push With the Hire of MTV's Mina Lefevre Facebook's newest hire appears to confirm its focus on longer-form, premium video content, as MTV executive vice president of development and programming and head of scripted Mina Lefevre will join the social network as head of development. A big name at MTV just joined Facebook:
"09.02.2017 17:59:22" adweek.com LinkedIn Users Now Have More Control Over Comments LinkedIn users now have the option to disable comments on any of their long-form articles. More ways to manage comments on LinkedIn:
"09.02.2017 17:29:54" adweek.com Twitter Is Stuck on the Grammys Twitter unveiled stickers for the 59th Annual Grammy Awards, which will be held Feb. 12 at Staples Center in Los Angeles. Stick with Twitter for the Grammys:
"09.02.2017 17:02:56" adweek.com How Facebook Is Stepping Up Its Efforts to Thwart Discriminatory Advertising Facebook is starting to make good on last fall's promises regarding measures to prevent discriminatory advertising, developing several new policies and tools including updated advertising policies, more information to educate advertisers and stronger Facebook updates its efforts to combat discriminatory ads:
"09.02.2017 15:11:37" adweek.com Emojis Lead to Higher Engagement on Instagram (Report) According to a report by social media analytics firm Quintly, there has been a 43 percent overall increase in interactions on Instagram posts that include emojis. Emojis = engagement on Instagram, according to social analytics firm Quintly:
"09.02.2017 14:43:36" adweek.com Here's What to Expect in Social and Content in 2017 As we look ahead into the new year and immerse ourselves in new strategies and creative techniques to build the best content experiences, it's always an opportune time to break down some of the trends we're seeing. A look at 2017 trends from Toni Box of PMX Agency:
"08.02.2017 22:34:47" adweek.com Gear VR, Oculus Rift Users Are Ready to Hulu and Chill Facebook's Oculus VR virtual-reality unit now has two more ways to Hulu and chill. More ways for Gear VR and Oculus Rift users to enjoy Hulu:
"08.02.2017 22:17:38" adweek.com Cyberbullying Is Pervasive and Parents Are Oblivious Parents can help by becoming more engaged in the online lives of their children and teens. 44 percent of parents surveyed by STOPit have never looked at their kids' accounts on Facebook and Instagram:
"08.02.2017 21:22:07" adweek.com Visual Discovery on Pinterest Is Now Easier With These Three New Features Pinterest CEO Ben Silbermann and co-founder and chief product officer Evan Sharp introduced three visual discovery products at the social network's San Francisco headquarters Wednesday: Lens, Shop the Look and Instant Ideas. Pinterest Wednesday introduced three new visual discovery tools:
"08.02.2017 19:10:46" adweek.com Facebook's Safety Check Now Includes Community Help Features Facebook introduced its Safety Check feature in October 2014 to enable users to let friends and family know they were safe during natural disasters, acts of terrorism or other crisis situations. Starting Wednesday, Safety Check can do even more. Starting today, Facebook's Safety Check feature can do a lot more than mark users as safe ...
"08.02.2017 18:13:21" adweek.com How to Slam Dunk Social Media Into Marketing Events The use of social media during marketing events should be a slam dunk, according to Pro Motion founder and president Steve Randazzo:
"08.02.2017 17:57:56" adweek.com Here's How to Hide Posts and Unfollow Users on Facebook When you unfollow a user or page on Facebook, you will remain the user's friend or a fan of the page, but you will no longer see their content in your News Feed. A reminder on how you can control what you see in your Facebook News Feed:
"07.02.2017 21:31:39" adweek.com Two More Are Out the Door at Twitter: Renee Atwood, Jeffrey Siminoff You know things are getting bad at Twitter when the two latest executives to leave have the words “inclusion” and “human resources” in their titles. Round and round and round it goes, when it stops, nobody knows:
"07.02.2017 20:10:10" adweek.com Facebook Is Now Accepting Developers' Applications for Its F8 Conference Registration for Facebook's F8 annual developer conference has begun, with the event set for April 18 and 19 at the McEnery Convention Center in San Jose, Calif. Attention, Facebook developers:
"07.02.2017 19:36:48" adweek.com Snapchat Is Well-Positioned for Its IPO, With One Caveat The mobile messaging app is in a strong position for its IPO but it noted in its filing that it may never achieve profitability. Is Snap Inc. IPO-ready? Well ...
"07.02.2017 19:10:21" adweek.com Here's What Tumblr Is Doing for Black History Month Tumblr is marking Black History Month with new stickers, a dedicated Explore page, Answer Time question-and-answer sessions and video interviews on its Action page. Tumblr is keeping busy for Black History Month:
"07.02.2017 17:33:53" adweek.com Here's How to Hide Facebook Ads in Your News Feed While users may be unable to escape advertising on Facebook, the social network does allow users to hide ads on their News Feeds. Don't want to see that ad in your Facebook News Feed anymore? Here's what to do about it:
"07.02.2017 16:51:50" adweek.com Periscope CEO Kayvon Beykpour Is Doing More at Twitter (Report) Things are looking up at Twitter for Periscope CEO Kayvon Beykpour. Up, Periscope?
"07.02.2017 16:25:07" adweek.com NFL Teams on Facebook, Twitter and Instagram: Super Bowl LI The final installment of social marketing firm Unmetric's analysis of National Football League teams on Facebook, Twitter and Instagram compared the two clubs participating in Super Bowl LI, eventual champions the New England Patriots and runners-up the Unmetric analyzed the two Super Bowl LI teams on Facebook, Twitter and Instagram from Feb. 1 through 6. Here's what it found:
"07.02.2017 15:44:57" adweek.com YouTube Creators With 10,000+ Followers Get Mobile Livestreaming If you are a YouTube Creator with more than 10,000 subscribers, you can now go live from your mobile devices. More YouTube Creators now have access to mobile livestreaming:
"07.02.2017 14:19:42" adweek.com How to Convert Those Instagram Followers Into Customers Armed with valuable information regarding Instagram's audience, you understand what to create for your customers, what time they are most active and content they enjoy in order to finally convert them into customers or brand advocates. How do you tap into Instagram's sea of untapped leads?
"06.02.2017 20:38:12" adweek.com France Is the Next Stop on Facebook's 'Fight Fake News' World Tour Facebook is expanding its efforts to combat fake news to France in advance of that country's elections in April and May. Facebook, Google look to "Cross Check" fake news in France:
"06.02.2017 20:13:06" adweek.com Nielsen Social Content Ratings, Week of Jan. 30: Super Bowl LI Dominates As expected, Super Bowl LI on Fox dominated the Nielsen Social Content Ratings for the week of Jan. 31, tallying 109.78 million interactions across Facebook and Twitter while only one other sporting event, television series or TV special even cracked the Super Bowl LI tallied 109.78 million total interactions across Facebook and Twitter during the week of Jan. 30. Only one other TV series, special or sports event even topped 1 million:
"06.02.2017 19:45:53" adweek.com BBC Planet Earth II Mini-Episodes Are Coming to Snapchat Fans of popular BBC travel documentary Planet Earth II will be able to watch mini-episodes of the series via Snapchat's Discover section the day before they air on television, starting Feb. 17. Mini-episodes of BBC's Planet Earth II will be featured on Snapchat Discover the day before episodes of the TV series air:
"06.02.2017 19:09:07" adweek.com Here's How to Mute Users on Twitter If you've yet to try Twitter's mute feature, follow this guide to get started. When you don't want to see content from another Twitter account, but you also don't want to unfollow that account ...
"06.02.2017 18:36:32" adweek.com These 10 Super Bowl LI Ads Have Been Viewed the Most on YouTube Budweiser's “Born the Hard Way” was the most-watched Super Bowl LI ad on YouTube as of 2 a.m. ET Monday. Budweiser and Bud Light grabbed the top two spots:
"06.02.2017 16:31:48" adweek.com Everything You Need to Know About Super Bowl LI on Twitter, Facebook, Instagram No upset here: New England Patriots running back James White's touchdown in overtime to win Super Bowl LI over the Atlanta Falcons was the top social moment on Twitter and Facebook during Sunday's Big Game. James White's game-winning touchdown, Lady Gaga's halftime show and Pepsi rocked Twitter, Facebook and Instagram during the Big Game Sunday night:
"06.02.2017 14:16:33" adweek.com A Modern Guide to Social Media Content Marketing, Part 2: Twitter With more than 310 million active monthly users, Twitter is a “must-have” network in any marketer's tool kit. How are marketers using this rapid-fire social network to their advantage? This is the second installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram:
"05.02.2017 17:31:09" adweek.com Facebook Is Reminding Users About Today's Super Bowl Facebook users: In case you didn't know that today is Super Bowl Sunday, you may start seeing reminders atop your News Feeds. In case you didn't know ...
"03.02.2017 21:07:01" adweek.com Super Bowl LI Is All About Doing It Live This year, the Super Bowl is all about the live experience. From Mars' first live commercial for its Snickers brand to Hyundai shooting footage at Houston's NRG Stadium in the midst of the Big Game, the introduction of live components has taken over the Branded Entertainment Network's Ricky Ray Butler on how brands incorporated live video into their Super Bowl LI campaigns:
"03.02.2017 19:10:34" adweek.com Small Business Owners Are Missing Digital Fundamentals (Infographic) While small business owners love social media, many still don't have websites. Many small business owners have embraced social media but neglected websites, mobile sites and e-commerce:
"03.02.2017 18:15:40" adweek.com Here's How to Use Facebook Live on a Page Here's how to start a livestream on a Facebook page from a mobile device. So, you're a Facebook page admin and you haven't gone live yet?
"03.02.2017 17:01:02" adweek.com Win or Lose Sunday, the Atlanta Falcons Are Already Winners on Social Who will be raising the Lombardi Trophy this Sunday remains to be seen, but one thing we know already is that the Atlanta Falcons are clear winners of the social media game in the NFL. MVPindex co-founder and CMO Kyle Nelson on how the Atlanta Falcons have surged on social media:
"03.02.2017 16:05:58" adweek.com Stats and Milestones From Facebook's Q4 Financial Results Facebook reported its fourth-quarter and full-year-2016 financial results after market close Wednesday. Here are some of the statistics and milestones that were highlighted. Facebook reported its fourth-quarter and full-year-2016 earnings this week. Here are some statistics and milestones:
"03.02.2017 14:36:42" adweek.com Deriving Maximum Value From Precious Social Media Investments By now, there is barely a company in the world that doesn't at least attempt to have some sort of social media presence. If you don't have social content, you don't have a social presence, says Bukwild founder and CEO Ryan Vanni:
"02.02.2017 21:32:07" adweek.com Is That Super Bowl Ad Still Worth It? If Not, What Is? The transition away from mass TV advertising, like Super Bowl ads, may happen faster than we think as millennials enter more prominent positions on brand marketing teams. With CPMs of $38 for Super Bowl ads, influencer marketing may provide a more efficient alternative, according to Tidal Labs CEO Matthew Myers:
"02.02.2017 20:51:03" adweek.com The Most Popular Quotes on Instagram (Infographic) Among the fashion and fitspiration, there will always be space for inspirational quotes. Quote.com analyzed more than 3 million Instagram posts with quote-related hashtags:
"02.02.2017 19:51:31" adweek.com Brands Can Use Animated GIFs in Facebook Video Ads Facebook quietly added the ability for brands to include animated GIFs in their video ads. What's new in Facebook's Ads Manager?
"02.02.2017 19:15:06" adweek.com Facebook Wants Users to Discover People With New iOS, Android Feature Facebook is all about connections, and the social network is introducing a new way to spark some of those connections with its new Discover People feature, which it just began rolling out for its iOS and Android flagship applications. Discover People is rolling out to users of Facebook's iOS and Android flagship apps:
"02.02.2017 18:09:21" adweek.com Twitter Is Gearing Up for Super Sunday With Emojis, Periscope Hearts, Moments Twitter is settling in for Super Bowl LI with hashtag-triggered emojis, custom hearts on Periscope and a look back at the seasons of the New England Patriots and Atlanta Falcons. Twitter's Super Sunday plans:
"02.02.2017 17:29:24" adweek.com Why Instagram Live Could Be the QVC of Social Media QVC made millionaires out of everyday inventors and entrepreneurs who recognized a new opportunity. The same could be true of Instagram's live video. GlassView accounts manager Amanda Bell thinks live video on Instagram could be this decade's QVC:
"02.02.2017 16:52:47" adweek.com Twitter Launches Lady Gaga Stickers, Hashtag-Triggered Emoji With this release, users can tweet hashtags such as #JOANNE and #TheFameMonster to trigger the appearance of a Lady Gaga-themed emoji after the hashtag. Twitter goes Gaga again ...
"02.02.2017 16:21:33" adweek.com Facebook's Friends Day Videos Are Back (Messenger GIFs, Too) Facebook is celebrating its 13th birthday Saturday (Feb. 4) with the return of its Friends Day videos, as well as some new features. Facebook wishes itself a happy 13th birthday with the return of Friends Day videos, as well as special GIFs for Messenger:
"01.02.2017 20:17:56" adweek.com Instagram Testing Multiple Photos in a Single Post Instagram appears to be beta-testing the ability to include multiple photos in one post within its Android application. The latest version of Instagram's Android app includes an interesting feature for some users ...
"01.02.2017 19:52:04" adweek.com Chat About Black History Month With Twitter Blackbirds Twitter's Blackbirds resource group for African-American employees launched a chat bot for Black History Month. Twitter rolled out a chat bot for Black History Month:
"01.02.2017 18:22:10" adweek.com What Is Facebook Messenger Doing for the Super Bowl? Facebook Messenger is decking itself out for the “Big Game” Sunday. Super features from Facebook Messenger:
"01.02.2017 17:49:10" adweek.com Here's How to Add Stickers to Your Twitter Photos Twitter launched stickers on its platform in 2016, allowing mobile users to customize their photos before sharing them in tweets. Want to get started using stickers on Twitter? Here's how:
"01.02.2017 17:32:43" adweek.com The Real ROI in Social Customer Service (Report) Not only is social customer service necessary for dealing with issues quickly, it can reduce customer-care costs and result in other bottom-line benefits. There are several reasons to invest in social customer service, according to Conversocial:
"01.02.2017 17:08:15" adweek.com eMarketer Is High on Pinterest, Instagram for 2017; Tumblr? Not So Much Facebook and Twitter are stable, Pinterest and Instagram are rising and Tumblr is tumbling. eMarketer released its updated projections for U.S. social network usage in 2017. Who's up and who's down?
"01.02.2017 16:06:11" adweek.com You May Soon Know How Many Times Your Twitter Videos Were Viewed Twitter is testing the addition of view counts next to the timer in videos. Twitter is testing a view counter for videos. Should this feature be rolled out officially?
"01.02.2017 15:29:50" adweek.com Facebook Wants a Place on Your Set-Top Box Facebook is reportedly working on an application for set-top boxes, aimed at delivering longer-form video content, likely accompanied by video ads. Facebook is reportedly working on an app to bring longer-form video to set-top boxes:
"01.02.2017 14:17:40" adweek.com Keeping Up With Facebook's Video-First Future Can Be Effortless For small and midsized businesses interested in getting ahead via social media, developing video content is no longer an option–it's a must. Demystifying Facebook video with Slidely founder and CEO Tom More:
"31.01.2017 23:09:55" adweek.com Live on Facebook … It's President Donald Trump's Supreme Court Nomination President Donald Trump will turn to Facebook Live Tuesday night to reveal his Supreme Court nomination. President Donald Trump will announce his nomination for the Supreme Court at 8 p.m., on Facebook Live:
"31.01.2017 22:32:36" adweek.com Facebook's Latest News Feed Algorithm Tweak Is About Authenticity, Timing The newest tweak to Facebook's News Feed algorithm, revealed Tuesday, strives for timeliness and accuracy. Facebook updated its News Feed algorithm for the second time in five days. Here are the details:
"31.01.2017 21:27:54" adweek.com Now You Can Create a Snapcode for Your Website Snapchat iOS users (and Android beta users) can now create QR codes called Snapcodes that link to any website. Snapchat users have been able to create Snapcodes that bring other users to their profiles for two years. Now, they can do the same with websites:
"31.01.2017 20:27:23" adweek.com WhatsApp Is Beta-Testing a Feature That May Get Some Users Out of Sticky Situations Anyone who has ever experienced pangs of regret shortly after hitting “send” will appreciate a feature WhatsApp is currently beta-testing on Android and iOS. "Maybe I shouldn't have sent that ... "
"31.01.2017 19:34:28" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 19-21 The Atlanta Falcons' trip to Super Bowl LI caused the team's growth to surge on Facebook, Twitter and Instagram during the last two weeks of the National Football League postseason and Pro Bowl week. The Falcons take flight on Facebook, Twitter and Instagram, according to stats from Unmetric:
"31.01.2017 18:06:22" adweek.com Facebook, Measurement Partners Get to Work Facebook provided an update on initiatives it is working on with its measurement partners. A host of announcements from Facebook and its measurement partners:
"31.01.2017 17:19:53" adweek.com LEGO Group Launches LEGO Life Social Network for Kids The app allows children to share their LEGO creations with others. A LEGO social network:
"31.01.2017 16:53:30" adweek.com Twitter, Sky Sports News HQ Livestream Window Opens as Soccer Transfer Window Shuts Sky Sports News HQ has been livestreaming key coverage of the last hours of soccer's January transfer window via Twitter. Soccer's big day, live on Twitter:
"31.01.2017 15:59:42" adweek.com Facebook Lures YouTube Director of Music Partnerships Tamara Hrivnak YouTube director of music partnerships Tamara Hrivnak joined Facebook, where she will lead global music strategy and business development. Is Facebook turning up the volume on music?
"31.01.2017 15:27:26" adweek.com Twitter Promises More Safety Features Twitter vice president of engineering Ed Ho promised in a series of tweets Monday that more anti-harassment features are coming to the social network this week. A safer Twitter?
"31.01.2017 15:24:18" adweek.com 3 Ways to Elevate Your Business' Super Bowl Ad Campaign On the biggest advertising day of the year, Super Bowl Sunday, the world's biggest brands are typically front and center. But beautiful creative isn't just for large companies. Super Bowl Sunday isn't just for major advertisers. Here are three ways smaller brands can seize the moment, from Facebook Creative Shop's Lewis Tutssel:
"31.01.2017 14:28:52" adweek.com 5 Ways to Optimize Your Influencer Marketing Campaigns in 2017 Looking at the landscape, some brands might surmise that it's time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. Looking to ramp up your influencer marketing efforts in 2017?
"30.01.2017 23:16:36" adweek.com Nielsen Social Content Ratings, Week of Jan. 23: BET's The New Edition Story Hums BET's three-night miniseries, The New Edition Story, grabbed the top three spots for TV series and specials in the Nielsen Social Content Ratings for the week of Jan. 23. BET's New Edition miniseries was a hit on Twitter and Facebook, according to the Nielsen Social Content Ratings:
"30.01.2017 20:19:26" adweek.com 65th Miss Universe Generates 34 Million Tweets The 65th Miss Universe was crowned Sunday night, and 34 million related tweets were sent during the event. Pageantry ...
"30.01.2017 19:49:37" adweek.com Periscope Opening Screen: 'Proudly Made in America By Immigrants' While not quite as dramatic as the gesture by LinkedIn, Periscope is marking this past weekend's controversy over refugees in its own way. Periscope's shout-out to immigrants:
"30.01.2017 18:52:43" adweek.com Opendorse Becomes Facebook Media Solutions Partner Content-distribution solution Opendorse has been named as a Facebook Media Solutions Partner. The newest Facebook Media Solutions Partner is content-distribution solution Opendorse:
"30.01.2017 18:24:40" adweek.com Twitter Details 2 FBI National Security Letters Twitter revealed that it received two national security letters from the FBI, in 2015 and 2016, respectively. The FBI cleared Twitter to release information on two national security letters, from 2015 and 2016:
"30.01.2017 17:21:05" adweek.com LinkedIn Speeds Up Plans to Launch Refugee Program in U.S. LinkedIn responded to this past weekend's executive order by President Donald Trump banning refugees from certain countries by accelerating its plans to expand its refugee program to the U.S. LinkedIn reacts to this weekend's refugee controversy:
"30.01.2017 16:50:19" adweek.com @AustralianOpen Twitter Account Tallies 9.5 Million Video Views During Tournament This year's Australian Open is in the books, with victories for Roger Federer, Serena Williams and the @AustralianOpen Twitter account. Tennis tweets from Down Under:
"30.01.2017 15:52:41" adweek.com Snap Inc. May File for IPO This Week (Report) Snap Inc. may file for its initial public offering as early as this week. Will Snapchat's parent company go public in March?
"30.01.2017 14:49:49" adweek.com Dangerous Social Media Habits and What We Can Learn From Them Social media can sometimes be confusing, with people hardly recognizing when the boundaries and limits of safety are being crossed. James Jorner of Effective Inbound Marketing points out social media behaviors to avoid:
"27.01.2017 21:47:59" adweek.com Pinterest, Sargento Kick Off Pinterest MVPP: Most Valuable Party Planner Microsite Pinterest created something to do with the 8 million football party ideas and 58 million football ideas users have saved prior to Super Bowl LI Feb. 5. Pinterest and Sargento are ready for some football:
"27.01.2017 20:40:00" adweek.it How LinkedIn Markets on LinkedIn (Infographic) Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. Want to market on LinkedIn? Do it the way LinkedIn does:
"27.01.2017 17:35:51" adweek.it How to Infuse SEO Into Your Social Presence SEO has not become irrelevant, but it's purpose is now more complex than before. Higher Visibility examines SEO's role in social media:
"27.01.2017 16:58:52" adweek.it The Super Bowl Is Boring It's not just social media that is distracting Super Bowl viewers. Data taken from in-game activity has shown increased activity on sports apps such as NFL Mobile and NBC Sports, and an increase in website visits to Super Bowl advertisers. Playbuzz vice president of content Shachar Orren on how smaller brands can win big on the day of the "Big Game":
"27.01.2017 15:52:17" adweek.it Instagram Touts 2016 NFL Growth With one game left in the National Football League season—or two, if you're one of the die-hards who actually watches the Pro Bowl--Instagram detailed the league's growth on its network. Followers of NFL players and teams, as well as the league's account, surged on Instagram in 2016:
"27.01.2017 14:28:05" adweek.com When to Ban Social Media Trolls and Prevent Harassment What should you do if you or your brand account on Twitter, Facebook or another social media platform faces targeted harassment? When to ban, block and engage social trolls:
"26.01.2017 22:37:59" adweek.it Pinterest: 46 Government Requests for User Information, 7 Content-Removal Requests in 2H 2016 Pinterest was the first of the major social network to release its Transparency Report for the second half of 2016, but its task is relatively easy compared to those of Facebook and Twitter. Governments and law-enforcement organizations aren't exactly clamoring for information from Pinterest:
"26.01.2017 22:08:40" adweek.it There Is No Salvation for the 'Facebook Expert' The Facebook tech weenie or Facebook guru will be dead soon, along with all single-channel marketers. Facebook marketing experts and other one-trick ponies are on the endangered species list:
"26.01.2017 20:38:50" adweek.com Facebook Revamps Privacy Basics Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day Jan. 28. Facebook updated its Privacy Basics portal:
"26.01.2017 20:09:08" adweek.com Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight Facebook announced another change to its News Feed algorithm, this time giving more weight to what percentage of a video is watched by users. Facebook's News Feed algorithm was updated again. Here are the details:
"26.01.2017 19:40:39" adweek.com Unlock Facebook With a Physical Security Key? Facebook announced support for physical security keys with certain web browsers and mobile devices. Facebook now supports physical security keys with certain web browsers and mobile devices:
"26.01.2017 18:53:16" adweek.com Facebook Testing Slideshow Feature in Android App Some Android users are starting to see the Slideshow feature Facebook introduced for its flagship iOS application last June. Facebook introduced its Slideshow feature for iOS last June, and it is now being tested with "a small percentage" of Android users:
"26.01.2017 18:24:49" adweek.it Twitter Launching Explore Tab for iOS, Android Apps Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. Twitter began rolling out an Explore tab to iOS users Thursday, with Android to follow "in the coming weeks":
"26.01.2017 17:12:05" adweek.it Twitter Launches Stickers, Hashtag-Triggered Emoji for Lunar New Year With this update, users can share the Year of the Rooster emoji by tweeting one of the supported hashtags associated with the occasion. Year of the Rooster:
"26.01.2017 16:41:07" adweek.com Hugo Barra to Lead Virtual Reality Efforts at Facebook Facebook has a new lead for all of its virtual reality efforts: vice president of virtual reality Hugo Barra. Former Xiaomi and Google executive Hugo Barra will lead VR efforts at Facebook:
"26.01.2017 16:09:24" adweek.com Why Facebook Is Loading Faster on Chrome, Firefox Have you noticed improvements in speed when accessing Facebook via Google Chrome or Firefox? If you have, here's why: Behind Facebook's speed improvements on Chrome, Firefox:
"26.01.2017 15:13:21" adweek.it Twitter and TV Superfans (Study) How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Twitter, Vizeum and Dentsu Aegis Network defined a "superfan" as someone who rated their fandom of a specific TV show at a nine or a 10 out of 10:
"26.01.2017 14:49:46" adweek.it Live Broadcasting Took Over China, But Will It Survive in the U.S.? It's a truism in technology that often if you want a gut check on the viability of an emerging technology, you should look to China. Live.me head of marketing and partnerships Khudor Annous on why live broadcasting skyrocketed in China and what we can learn from that in the U.S.:
"25.01.2017 22:34:58" adweek.it Get Comfortable With Using and Creating Visual Content No need to reinvent the wheel: Start with imitation and experimentation and over time, your unique style will emerge. An e-book from Venngage unlocks the mysteries of creating visual content:
"25.01.2017 21:55:48" adweek.it Facebook Testing Ads on Messenger Home Screen in Australia, Thailand Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger. It's just a test, but ...
"25.01.2017 20:36:11" adweek.it It's Facebook's Turn to Test a Stories Feature Let the Snapchat flattery continue, as Facebook began testing its imitation of Stories with select iOS and Android users in Ireland. Look familiar? It should ...
"25.01.2017 19:26:43" adweek.com Facebook: 208 Million Likes, Posts, Comments, Shares for Inauguration Facebook said 60 million users generated 208 million likes, posts, comments and shares related to the inauguration of President Donald Trump last Friday. Facebook was busy Friday ... and Saturday!
"25.01.2017 18:43:43" adweek.it Another Round of Changes for Facebook's Trending Feature Facebook issued yet another update to its Trending feature, with three major changes rolling out to users in the U.S. starting Wednesday. Facebook began rolling out three major changes to its Trending feature in the U.S. Wednesday:
"25.01.2017 17:40:13" adweek.it Pokemon Duel Strategy Game Launches on Mobile The strategy game allows users to compete in Pokemon Figure Game matches with other players. Time for a Duel?
"25.01.2017 16:50:28" adweek.it Snapchat in Talks With Several Ad Agencies (Report) Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Madison Avenue in a Snap ...
"25.01.2017 16:09:37" adweek.it WhatsApp Adds Offline Message Queueing to iOS App The most recent update to WhatsApp's iOS application brings with it the ability to queue messages for sending while offline. WhatsApp iOS users without connections can now queue up messages for automatic sending once they are back online:
"25.01.2017 14:43:33" adweek.it How Organic Advertising Made Disney World a Holiday Destination This is the heart of organic advertising. It all starts with creating profound experiences. When the core product--Disney World, in this case--connects with people on such a significant level, everything else is free to unfold. Organic advertising, the Disney way ...
"24.01.2017 22:05:00" adweek.it Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings Snapchat beefed up its ad-targeting capabilities by reaching a partnership with Nielsen's mobile Digital Ad Ratings unit. Snapchat's move into TV-like advertising:
"24.01.2017 20:45:26" adweek.com 6.824 Million Unique Viewers for Twitter-PBS NewsHour Inauguration Livestream Twitter said Tuesday that its livestream of the inauguration of President Donald Trump with PBS NewsHour drew 6.824 million unique viewers. The livestream peaked at 12:15 p.m. ET last Friday:
"24.01.2017 19:59:44" adweek.it LinkedIn's Kevin Scott Named CTO at Microsoft LinkedIn senior vice president of Infrastructure Kevin Scott was promoted to chief technology officer at parent company Microsoft. Microsoft turned to its recent acquisition to fill its CTO seat:
"24.01.2017 18:43:51" adweek.com Live Video for Instagram Stories Going Global Instagram announced live video for Instagram Stories last November and began rolling the feature out in the U.S. the following month. Now, it is available globally. Live video for Instagram Stories is being rolled out worldwide:
"24.01.2017 18:23:44" adweek.it Tumblr Debuts Stickers, Color Filters Stickers and filters are coming to Tumblr, starting Tuesday. Tumblr began introducing stickers and color filters for iOS and Android users Tuesday:
"24.01.2017 17:33:08" adweek.it Google Voice Now Supports Group, Photo MMS Google launched an update for Google Voice on iOS, Android and the web. What's new in Google Voice?
"24.01.2017 15:06:17" adweek.com White House Directs Comments Line Callers to Nonexistent Facebook Messenger Accounts Following in the footsteps of many other businesses, the Trump administration is turning to Facebook Messenger for customer service. However, there's a slight problem. The White House comments line is directing callers to use Facebook Messenger, but there's a slight problem ...
"24.01.2017 14:15:59" adweek.it How to Become a Social Media Marketing Superstar Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself. So, you want to work in social media?
"23.01.2017 22:38:59" adweek.it Nielsen Social Content Ratings, Week of Jan. 16: NFL Conference Championships Rule Facebook, Twitter The National Football League's two conference championship games Sunday dominated the Nielsen Social Content Ratings for the week of Jan. 16. The People's Choice Awards topped interactions on Facebook and Twitter for TV series and specials:
"23.01.2017 21:38:50" adweek.it 139 Facts About Instagram (Infographic) Instagram has come a long way since it launched in 2010 and was acquired by Facebook in 2012. WebsiteBuilder shares 139 facts about Instagram, in infographic form:
"23.01.2017 19:18:08" adweek.com Snapchat New Layout, Search Bar Come to iOS The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. New look for Snapchat on iOS:
"23.01.2017 18:55:12" adweek.it Snapchat Updates Guidelines for Discover Publishers to Thwart Fake News, Clickbait Snapchat is making its move to help curb fake news and clickbait. It's Snapchat's turn to take on fake news and clickbait:
"23.01.2017 17:26:46" adweek.com Twitter, Dick Clark Productions Ink Livestreaming Pact Twitter will be spending a lot of time on red carpets in 2017, following an agreement with Dick Clark Productions. Someone remind Twitter to take that tux to the cleaners ...
"23.01.2017 16:59:22" adweek.it Twitter Converts Vine Website Into Archive Vine may be gone, but Vines live on. A place for Vines ...
"23.01.2017 16:29:06" adweek.it Jack Dorsey Explains Glitch That Caused Twitter Users to Automatically Follow @POTUS Twitter CEO Jack Dorsey explained a glitch that led some users to automatically follow the @POTUS account that was taken over by President Donald Trump Friday. Why some Twitter users who didn't want to see President Trump's tweets were seeing President Trump's tweets ...
"23.01.2017 15:50:18" adweek.com Twitter: 12 Million Inauguration Tweets Friday, 11.5 Million Women's March Tweets Saturday Twitter saw almost as many tweets about the women's protest marches in Washington, D.C., and throughout the country Saturday as it did about Friday's inauguration of President Donald Trump. Twitter was pretty busy Friday and Saturday ...
"23.01.2017 14:53:59" adweek.it Age, Gender Targeting Are Broken; Publishers' First-Party Data Can Fix Them First-party data is far more accurate than third-party data, but we do need more participants in these marketplaces to improve the accessibility and availability of segments. Unhappy with the effectiveness of your ad targeting? Try first-party data, says PCH/Media's Matt Bruch:
"20.01.2017 21:44:15" adweek.com Google Developing Robust Mobile Analytics for YouTube Google announced Friday that it is developing a cloud-based measurement solution for YouTube with an emphasis on more detailed cross-device analytics. YouTube thinking mobile ...
"20.01.2017 20:58:22" adweek.com Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs Fans of 13 top European soccer clubs received a surprise from Snapchat Friday. Something for soccer (yes, we know, football) fans to kick around ...
"20.01.2017 19:18:57" adweek.com Twitter Testing Module Highlighting Tweets From One Specific Account Twitter is testing a new feature that highlights tweets from one specific account in users' timelines. Which account do you think Twitter would pick as your favorite?
"20.01.2017 19:07:23" adweek.com Is Personalization the New Buzz for 2017? (Infographic) Consumer demand for better marketing experiences may be driving increased adoption of personalization in 2017. Will 2017 be the year of personalization for social marketers?
"20.01.2017 16:59:11" adweek.it Will Facebook Alert Users That They Have Read or Shared Fake News? Will Facebook start letting users know when they read or share stories that turn out to be fake news? Should Facebook do this?
"20.01.2017 16:51:26" adweek.it Chillingo Launches WarFriends on iOS, Android The multiplayer shooter allows users to compete against other players in one-on-one matches or play cooperatively with others in a WarPath mode. iOS and Android users can make some new WarFriends:
"20.01.2017 15:10:51" adweek.it Twitter Unveils Hashtag-Triggered Emoji for Inauguration Twitter rolled out a hashtag-triggered emoji for Friday's inauguration of President-elect Donald Trump. Tweeting about today's inauguration?
"20.01.2017 14:30:42" adweek.it Facebook's Algorithm Invites Marketers to Step It Up: Here's Why Facebook recently threw yet another curveball at marketers, but this time, it's a challenge worthy of embracing. A recent algorithm change by Facebook actually provides a good opportunity for marketers to rethink their posts, according to Expedia Canada senior search manager Tony Tie:
"19.01.2017 20:05:24" adweek.it How Marketers on Facebook Can Convert in a Mobile Minute (Report) Mobile conversions outpaced desktop conversions on Black Friday and throughout the holiday shopping season, according to Facebook data, and Facebook IQ set out to find out why. Facebook IQ examined mobile's surge this past holiday shopping season, with help from Kantar:
"19.01.2017 19:20:37" adweek.com Facebook's Eighth Data Center to Be Located in Odense, Denmark Odense, Denmark, will be the site of Facebook's eighth data center and its third one in Europe. Facebook announced that its eighth data center will be located in Odense, Denmark:
"19.01.2017 18:44:40" adweek.it Twitter Updates Progress on Diversity, Inclusion Twitter's update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done. Twitter updates its diversity and inclusion efforts for 2016, goals for 2017:
"19.01.2017 17:08:30" adweek.it Nintendo Announces Fire Emblem Heroes for Mobile The strategy RPG will challenge players to save the Kingdom of Askr from the Emblian Empire by summoning heroes for their teams from different Fire Emblem worlds. Fire Emblem Heroes will be released for iOS and Android Feb. 2:
"19.01.2017 16:15:20" adweek.it Page Admins Can Have Facebook Remind Them to Update Their Pages Facebook wants to make sure page administrators don't let the content on their pages become stale. Facebook can help keep page admins on their toes:
"19.01.2017 15:54:00" adweek.it LinkedIn Overhauls Desktop Site “Conversations and content” were the key elements of LinkedIn's overhaul of its desktop experience. A complete guide to LinkedIn's new desktop look:
"19.01.2017 14:08:25" adweek.com Millennial Lead: A New Breed of Video Marketing The risk in today's video marketing technology is low, the upside is massive and the time is now. The risk in today's video marketing technology is low, the upside is massive and the time is now, according to Magisto co-founder and CEO Oren Boiman:
"18.01.2017 23:07:59" adweek.it Snapchat Offers Advertisers 'Sequenced Messaging' of Multiple Video Ads Snapchat is encouraging its advertisers to bundle their video ads. A new way to buy video ads from Snapchat:
"18.01.2017 22:46:33" adweek.com YouTube Reveals Top 20 Super Bowl Ads From 2008-16 YouTube analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years. Budweiser's Puppy Love commercial for Super Bowl XLVIII in 2014 topped the list:
"18.01.2017 22:44:13" adweek.com SMBs Plan to Increase Digital Marketing Budgets (Report) While small and midsized businesses don't have huge budgets, they are planning to invest more into digital channels, including social and mobile. Small and midsized businesses plan to dramatically increase their digital marketing budgets this year, according to a study by GetResponse:
"18.01.2017 22:08:59" adweek.it Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Jonathan Wegener, who left his post as CEO of Timehop last week, joined Snapchat in a product position:
"18.01.2017 20:21:14" adweek.com Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Twitter unloads Fabric, several other products to Google:
"18.01.2017 19:06:23" adweek.it Where Did Facebook Fall on the List of Top Election News Sources? Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election, but how many voters actually relied on the social network as a news source? According to a Pew Research Center survey, 8 percent of U.S. adults got their election news from Facebook, trailing Fox News and CNN:
"18.01.2017 18:15:47" adweek.it Twitter Phasing Out Buy Button? Twitter appears to be waving bye-bye to its buy button. Is Twitter stepping away from e-commerce?
"18.01.2017 17:35:40" adweek.it Facebook for Desktop Removes Messages, Adds Messenger Interface? Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. Facebook appears to have added the Messenger interface to Facebook.com:
"18.01.2017 16:16:52" adweek.com YouTube In-App Messaging Arrives … in Canada The in-application messaging features YouTube has been testing at least since last May launched Wednesday, but only in Canada. The in-app messaging features YouTube began testing last year debuted in Canada Wednesday: