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"08.12.2016 18:24:26" adweek.com Zynga Launches Dawn of Titans on Mobile The strategy game allows each user to build a kingdom and create an army that will be led by large Titans. Dawn of Titans has arrived for mobile:
"08.12.2016 17:11:57" adweek.it Facebook in 2016: U.S. Presidential Election, Chewbacca Mom Rule The U.S. presidential election was the most-discussed topic on Facebook globally in 2016, while Candace Payne's Chewbacca Mom was the most-viewed Facebook Live video for the year. What do Donald Trump and Chewbacca Mom have in common?
"08.12.2016 15:39:31" adweek.com Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content Being shareable simply answers the question, “Can they share it?” Of course they can, but that doesn't necessarily mean that something is worth sharing. The real question that begs to asked is: Is it shareworthy? The difference between shareable and shareworthy:
"08.12.2016 15:36:22" adweek.it The Other Guys Launches Linda Brown Interactive Story on iOS The interactive story of romance and mystery follows an up-and-coming singer named Linda Brown on her trip to Rio de Janeiro to attend her friend's wedding. Are you down with Linda Brown?
"08.12.2016 15:30:32" adweek.it Facebook Adds Dynamic Ads for Mobile App Installs Facebook Thursday announced the launch of dynamic ads for mobile application installs. When Facebook dynamic ads meet mobile app install ads ...
"07.12.2016 20:56:23" adweek.it Facebook Testing 'Send a Wave' Feature Within Nearby Friends Poke + Nearby Friends = Send a Wave? The "Send a Wave" feature Facebook is testing in its Nearby Friends section is very Poke-like ...
"07.12.2016 20:09:34" adweek.com Pokemon Go Now Lets You Transfer Multiple Pokemon at Once Niantic released the latest update for Pokemon Go on iOS and Android. Simultaneous Pokemon transfers?
"07.12.2016 19:10:18" adweek.com Digital Media Buying Demystified (Infographic) An infographic from Forrester Research and SteelHouse examines the challenges in the media buying process and offers some potential solutions. An easier way to look at digital media buying, from Forrester Research and SteelHouse:
"07.12.2016 18:08:15" adweek.it Users Can Now Tweet Emoji to Google to Receive Local Search Results in Replies Twitter users can now tweet emoji to Google's official Twitter account to receive local search results in replies. If you tweet Google an emoji ...
"07.12.2016 17:51:48" adweek.com Turner Extends Snapchat Partnership, Takes Aim at Millennials When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat expand their partnership:
"07.12.2016 16:07:43" adweek.com Game Makers' Ad Strategy: Less TV, More Cross-Channel Targeting While game developers continue to spend big on TV ads, they need to recognize that traditional advertising channels are facing new forces of disruption. Most of today's gamers are juggling multiple devices. TV is still one of the answers for mobile game developers, but it's not the only answer, according to Matomy Media Group COO and CFO Sagi Niri:
"07.12.2016 15:11:47" adweek.com When It Comes to Facebook Posts, Size Matters It's clear that publishers looking to increase the organic reach of their Facebook posts should experiment with increasing the number of words in a post. Does the number of words in Facebook posts from publishers really matter? It most certainly does, according to Keywee co-founder and CEO Yaniv Makover:
"07.12.2016 14:22:04" adweek.it Glu Mobile Launches Nicki Minaj: The Empire on Mobile The lifestyle simulation game allows users to become hip-hop stars with the help of musician Nicki Minaj. Become a hip-hop star, with the help of Nicki Minaj:
"07.12.2016 13:14:40" adweek.com Brian Monahan Joins Pinterest as Head of Vertical Strategy Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Pinterest's latest hire is ...
"07.12.2016 13:11:24" adweek.it Facebook No. 1 in Tech, No. 2 Overall in Glassdoor's Best Places to Work in 2017 If you're looking for the tech sector's Best Place to Work in 2017 according to the Employees' Choice Awards from Glassdoor, look no further than Menlo Park, Calif. Facebook was the top tech company (No. 2 overall) on the Best Places to Work in 2017 list from Glassdoor:
"06.12.2016 20:48:18" adweek.it Pinterest Lets Users Know if Ideas Are 'Tried and True' Pinterest users: Have you ever looked at an idea Pin and wondered if anyone has actually tried what it is suggesting? Yeah, but has anyone actually TRIED this?
"06.12.2016 20:30:08" adweek.it Users Can Finally Touch the Oculus Touch The long-awaited Oculus Touch controller was released online and in stores Tuesday. The Oculus Touch controller is now available online and via some 500 retailers in five countries:
"06.12.2016 19:58:05" adweek.it LinkedIn Adds Personalized Conversation Starters to Messaging Pickup lines, LinkedIn-style: The professional network announced the launch Tuesday of personalized conversation starters within its messaging feature. Hi ,,, remember me?
"06.12.2016 19:24:03" adweek.it Facebook to Users: Does This Link's Title Use Misleading Language? Facebook is turning to its users for help in its efforts to curb fake news. Facebook News Feed surveys are back, this time aimed at fake news on the social network:
"06.12.2016 18:55:18" adweek.it The Sims FreePlay Receives Holiday 2016 Update EA Mobile launched a Holiday 2016 update in The Sims FreePlay, which brings a variety of new content to the lifestyle simulation game. The Sims FreePlay is ready for the holidays:
"06.12.2016 18:00:10" adweek.com Rio 2016 Tops Twitter in 2016 The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. What Twitter users talked about in 2016:
"06.12.2016 17:43:56" adweek.it Google Android App Now Splits Cards Into Feed, Upcoming Sections Google's cards present users with information such as sports scores, flight details, weather information and more. Google's Android app is now more organized:
"06.12.2016 17:05:16" adweek.it Instagram Rolls Out New User Safety Tools Instagram revealed three new safety tools Tuesday: the ability to turn off commenting, to remove followers from private accounts and to anonymously report posts that hint at the intention of self-injury. New safety options for Instagram users:
"06.12.2016 16:32:26" adweek.com Facebook, Microsoft, Twitter, YouTube Take Aim at Terrorist Content Facebook, Microsoft, Twitter and YouTube are teaming up to take on online terrorist content. Facebook, Microsoft, Twitter and YouTube pool their efforts:
"06.12.2016 16:00:39" adweek.com 4 Reasons Why Vine Couldn't Keep Up Here's a quick look at where Vine faltered, especially with regard to its once-loyal power users. The untangling of Vine ...
"06.12.2016 14:24:33" adweek.it Periscope Users Can Now Save HD Versions of Their Broadcasts Periscope released an update for its iOS app, which allows users to save high-definition versions of their broadcasts to their devices. Users of Periscope's iOS app can now save HD versions of their broadcasts:
"05.12.2016 20:41:52" adweek.it Nielsen Social Content Ratings, Week of Nov. 28: The Voice Is Heard NBC reality competition show The Voice topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 28. The NFL still dominated the sports category, but college football (and even soccer) made some inroads:
"05.12.2016 19:30:04" adweek.com Google Launches Trusted Contacts App on Android The personal safety app allows users to share their locations with friends and family members even if they're offline or are unable to get to their devices. Safety, Google-style ...
"05.12.2016 18:07:50" adweek.com Twitter Adds Featured Stickers Based on AMC's The Walking Dead Mobile users can add these stickers to their photos by adding photos to tweets and then tapping the smiling face button to access the stickers menu. Twitter sticks it to Walking Dead fans:
"05.12.2016 17:08:21" adweek.com Instagram's Best of 2016 Selena Gomez absolutely crushed it on Instagram in 2016, accounting for eight of the 10 most-liked posts of the year, with soccer superstar Cristiano Ronaldo responsible for the other two. Selena Gomez utterly dominated Instagram in 2016:
"05.12.2016 16:10:38" adweek.com How Does Nielsen Accurately Provide Social TV Measurement? Only 47 percent of tweets related to live primetime series during the past season contained official program hashtags, so how does Nielsen accurately provide social TV measurement? Nielsen offers a detailed look at the methodology behind its social TV measurement:
"05.12.2016 15:13:09" adweek.it Pandora Reveals Most Thumbed Up Songs of 2016 Pandora released a Top Thumb Hundred station, which contains the 100 most "thumbed up" songs on its platform in 2016. Pandora's top 100 for 2016:
"05.12.2016 14:36:41" adweek.it Social Media Unlocks the Beauty of a Growing Automobile Industry Social media is the perfect platform for sharing compelling automobile stories such as visuals, videos or content. Effective Inbound Marketing's James Jorner on how the automotive industry and social media are a perfect fit:
"02.12.2016 23:36:15" adweek.com Facebook Forms Partnership to Create Affordable Housing in Silicon Valley Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park, Calif. Affordable housing in Silicon Valley? Facebook is on the case:
"02.12.2016 22:57:40" adweek.com Sales VP Richard Alfonsi Leaves Twitter for Stripe Vice president of global online sales Richard Alfonsi is the latest high-level executive to depart Twitter. Can Twitter stop the bleeding?
"02.12.2016 22:12:26" adweek.it Snapchat Discover, Meet Facebook Collections? Next up on the list of Snapchat features cloned by Facebook is Collections, the social network's take on Snapchat Discover. Facebook is reportedly testing a feature called Collections that mirrors Snapchat Discover:
"02.12.2016 20:09:18" adweek.com Spotify Reveals Most Streamed Artists of 2016 Spotify revealed the top artists, songs and albums on its platform in 2016. What did Spotify listeners stream the most this year?
"02.12.2016 19:55:54" adweek.it Influencer Marketing Hit the Mainstream in 2016 (Report) 86 percent of the marketing professionals surveyed have used influencer programs, and 95 percent said influencer marketing is an effective part of their overall strategy. What's ahead for influencer marketing in 2017?
"02.12.2016 17:29:46" adweek.com Mobile Game Roundup: Glitch Fixers, Sticky Space and More Here's a look at some of the mobile games that were released this week. Fun and games ...
"02.12.2016 16:52:56" adweek.it Twitter Acquires Yes, Names Founder Keith Coleman VP of Product Twitter finally found a replacement for former head of consumer product Jeff Seibert, who vacated the position in June, but the social network had to acquire a company in the process. Twitter acquired startup app developer Yes and named its founder, Keith Coleman, vp of product:
"02.12.2016 14:52:13" adweek.it Will Twitter Have Box-Office Appeal? Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices. Twitter takes in a film:
"01.12.2016 22:35:56" adweek.com Netflix Now Lets Mobile Users Download Content for Offline Viewing Netflix released an update for its iOS and Android app that allows users to download certain content to watch even when they don't have an internet connection. Download it now, watch it later ...
"01.12.2016 20:45:06" adweek.com Facebook Analytics for Apps Adds Time Zones, Hourly Charts Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. Facebook added two new features to its Analytics for Apps:
"01.12.2016 20:18:42" adweek.com Google Play Reveals Best Games, Apps of 2016 Google Play revealed the top apps and games on its service in 2016. Google Play revealed its top apps and games for 2016:
"01.12.2016 19:42:17" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12 The Dallas Cowboys' 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram. How bout dem Cowboys?
"01.12.2016 18:05:27" adweek.com Capcom Launches Apollo Justice: Ace Attorney on iOS The game is the fourth title in the Ace Attorney series, and it was originally released on the Nintendo DS in North America in 2008. Capcom's day in court:
"01.12.2016 17:31:54" adweek.com Twitter Dublin Managing Director Mark Little Steps Down Mark Little, managing director of Twitter Dublin and vice president of media for Europe and Africa, is the latest Twitter executive to pass through the revolving door. And another ...
"01.12.2016 16:54:26" adweek.it Pinterest Promoted Pins Now Available in Canada Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Pinterest Promoted Pins head up north:
"01.12.2016 15:39:16" adweek.com Plarium Launches Soldiers Inc: Mobile Warfare on iOS, Android The base-building strategy game is the sequel to the original Soldiers Inc., which was released on social platforms like Facebook in 2013. Soldiering on ...
"01.12.2016 14:48:33" adweek.com Whose Data Is It Anyway? This might be the year we all broke Twitter. Insightpool CEO Devon Wijesinghe discusses the recent controversies over Twitter user data:
"30.11.2016 22:34:52" adweek.it Facebook Pulls Facebook Live API Access From Prisma Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app's visual effects applied to their streams, but not anymore. Plan B for Prisma as Facebook yanks API access:
"30.11.2016 22:01:48" adweek.it Mobile Devices Driving Longer Holiday Shopping Season Not only are the deals starting early, but the data indicates that mobile devices and access to high-speed connections are turning holiday shopping into a month-long affair. Cyber Monday? Try Cyber Month ...
"30.11.2016 20:51:54" adweek.com Survey: 50% of Users Have Never Paid to Download an App Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile apps. Google surveyed 999 U.S. smartphone users about their app discovery and engagement:
"30.11.2016 20:22:44" adweek.com New Look for Pinterest Business Profiles Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. What new features did Pinterest introduce today for its business profiles?
"30.11.2016 19:18:57" adweek.com Apple Launches 2016 Games for (RED) Campaign To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch its yearly Games for (RED) campaign on the iTunes App Store. (RED) alert ...
"30.11.2016 18:24:42" adweek.it Twitter Moments Goes Mobile Twitter gave all users the ability to create Moments via desktop in late September, and the feature was extended to iPhone and Android users Wednesday. Twitter users can now create Moments via their iPhones or Android smartphones:
"30.11.2016 17:38:55" adweek.it SSL Is Now the Default on Tumblr SSL (secure sockets layer) is finally the default for new blogs on Tumblr. What took so long?
"30.11.2016 16:40:57" adweek.com Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network's mobile apps. Does the reply section in your Twitter app look a little different? Here's why:
"30.11.2016 15:48:57" adweek.com Sony Launches PlayStation Communities App on iOS, Android The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. A sense of community ...
"30.11.2016 14:57:04" adweek.it Influencer Marketing: The End of Bad Ads People trust their friends more than they trust brands; in an online purchase decision, authenticity is king. People don't pay attention to ads, but they do pay attention to influencers, according to H Influencer Collective founder James Cole:
"29.11.2016 21:49:52" adweek.it Express Wifi: Facebook's Latest Attempt to Connect India Facebook renewed its efforts to bring affordable internet access to India with its launch of Express Wifi. Facebook tries again in India:
"29.11.2016 20:29:08" adweek.it Facebook Creative Hub Opens Its Doors The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Brands and agencies can now take advantage of the Facebook Creative Hub:
"29.11.2016 19:47:39" adweek.it Yelp Update Lets Users Take 'Yelfies,' Share Bookmark Collections A Yelfie is a Yelp-specific photograph that combines a regular photo with a selfie, and also includes a business' name and Yelp star rating. Yelfies?
"29.11.2016 19:16:07" adweek.it Twitter, Disney, People Team Up on Rogue One: A Star Wars Story Livestreaming Event Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. 16. Attention, Star Wars fans ...
"29.11.2016 17:41:38" adweek.com AT&T to Launch DirecTV Now Videostreaming Service Nov. 30 The service will allow users to subscribe to one of four programming packages. AT&T is launching DirecTV Now on iOS and Android mobile devices, Amazon Fire TV and Fire TV Stick, Apple TV, the web and more:
"29.11.2016 17:08:42" adweek.com Instant Games: Facebook's New Cross-Platform Experience for Messenger, News Feed Facebook Tuesday announced the launch of Instant Games, an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. The Instant Games cross-platform gaming experience Facebook has been testing is now officially here:
"29.11.2016 16:45:16" adweek.it Microsoft Garage Launches Clip Layer on Android The Clip Layer app applies a "universal overlay" over any screen, and it allows users to easily select "snippets" of information on websites, within apps and elsewhere. Snippets ...
"29.11.2016 14:46:53" adweek.it It's Time to Take Facebook Seriously for Location Marketing What's your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don't have one,” and, “Whenever we can.” SIM Partners' Jay Hawkinson is bullish on Facebook's local awareness ads and other location-based tools for marketers:
"28.11.2016 22:18:05" adweek.com Fingersoft Launches Hill Climb Racing 2 on Android The physics-based racing game is the sequel to the original Hill Climb Racing. Climbing ...
"28.11.2016 21:03:30" adweek.com Nielsen Social Content Ratings, Week of Nov. 21: Dallas Cowboys Keep Streaking The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14. Facebook, Twitter users rode the Soul Train ...
"28.11.2016 19:58:45" adweek.it Ivanka Trump Separates Business, Personal Social Feeds President-elect Donald Trump's Twitter feed seems to be in the news every day, and his daughter, Ivanka Trump, announced a reorganization of her communications via Twitter, Facebook and Instagram. The difference between @IvankaTrump and @IvankaTrumpHQ:
"28.11.2016 19:27:53" adweek.it Lightricks Launches Facetune 2 Photo-Editing App on iOS The app allows users to retouch their selfies before sharing them with others. Sharper selfies ...
"28.11.2016 19:05:04" adweek.com Thanksgiving Dinner and Social Media Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? According to Synthesio, there's a good chance you tweeted about the main dish from your Thanksgiving dinner, along with stuffing and pumpkin pie:
"28.11.2016 17:34:37" adweek.it Asmodee Digital Launches Colt Express on Mobile In Colt Express, players become train robbers in the Wild West, and they can play cards to move around a train in order to collect as much loot as they can. A trip back in time to the Wild West ...
"28.11.2016 14:49:31" adweek.it What Marketers Should Know About Instagram's Shoppable Photo Tags Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application. What do you need to know about Instagram's new taggable products feature? Bannersnack's Robert Katai has the answers:
"25.11.2016 16:24:17" adweek.it Kick-Start Your 2017: 5 Research-Backed Techniques to Develop Your Social Strategy Here are five research-backed techniques to use when developing your social media strategy for 2017. Getting your 2017 social strategy ready?
"24.11.2016 16:52:32" adweek.com 2017 Predictions for Mobile Marketing and Loyalty Trends Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. SessionM marketing director Rachel Newton previews mobile marketing and loyalty trends for 2017:
"23.11.2016 22:42:29" adweek.com Businesses Still Neglecting Cybersecurity (Infographic) 75 percent of security and IT professionals surveyed said their organizations had no cybersecurity incident response plan in place. Is your business prepared?
"23.11.2016 20:47:05" adweek.it Pokemon Go Players Can Now Capture Ditto With this release, users may capture a Ditto when they think they're capturing another Pokemon. Ditto ...
"23.11.2016 19:23:52" adweek.com WhatsApp Adds Video Streaming to Android App WhatsApp introduced a simple update to its Android application that will speed the process of watching videos for users. Users with the updated version of WhatsApp's Android app can stream videos instead of waiting for them to download in their entirety:
"23.11.2016 18:45:53" adweek.it Square Enix Montreal Previews Puzzle Maker Feature Coming to Deus Ex GO The Puzzle Maker feature will allow users to create their own puzzles and share them with other players around the world. The Puzzle Maker feature for Deus Ex GO is here early:
"23.11.2016 17:07:36" adweek.com Glu Mobile Brings iMessage Stickers to Kendall & Kylie on iOS With this update, iOS 10 players can access 50 free Kendall & Kylie stickers by updating to the newest version of the game. Keeping up with the stickers ...
"23.11.2016 16:11:58" adweek.it Save Time and Effort With Facebook Saved Audiences There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. Elite SEM's Jackson Salzman on how advertisers can save time with Facebook's saved audiences:
"23.11.2016 15:22:18" adweek.it Periscope Adds Themed Hearts for Thanksgiving With this update, broadcasters can include specific Thanksgiving-related hashtags in the titles of their streams to activate the themed hearts on their broadcasts. Periscope hearts Thanksgiving:
"23.11.2016 14:59:50" adweek.com Instagram Eyes College Football With Correspondents Program Instagram wants to take fans of select college football teams behind the scenes with its Correspondents Program. Instagram takes the field on Saturdays:
"22.11.2016 23:40:00" adweek.com Facebook Testing Find WiFi Feature Some users of Facebook's flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Facebook is testing a way for iOS users in select countries to discover nearby WiFi networks:
"22.11.2016 20:35:54" adweek.com Twitter to Developers: Public APIs, Gnip Cannot Be Used for Surveillance Twitter issued a reminder to developers that its public APIs and data products are not to be used for surveillance purposes. Twitter looks to protects its users from surveillance:
"22.11.2016 20:10:02" adweek.com Report: Average App Session Length Is Around 5 Minutes Opera Mediaworks released new findings that detailed the ways consumers engaged with mobile apps during the third quarter of 2016. Opera Mediaworks studied users' engagement with apps during the third quarter of 2016:
"22.11.2016 19:18:18" adweek.com Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14. The 2016 AMAs drew the most interactions for TV specials or series during the week of Nov. 14, while the NFL and Dallas Cowboys continued to rule sports:
"22.11.2016 18:19:14" adweek.com Google Updates Search, Maps to Help Users Plan Ahead During the Holidays Google released a series of updates for Google Search and Google Maps, which were designed to help users manage their time during the holiday season. Holiday planning? Google it ...
"22.11.2016 17:40:26" adweek.com No More Media Buying Specialty for Facebook Marketing Partners Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. Facebook announced that it is phasing out the media buying specialty for Facebook Marketing Partners:
"22.11.2016 15:12:18" adweek.com 7 Ways to Run Better Social Media Contests in 2017 If you've ever run a contest on social media, you know how powerful they can be. Larry Alton shares seven ways to ensure success for your social media contests:
"22.11.2016 14:40:00" adweek.com Twitter Releases Featured Stickers for Thanksgiving To celebrate the upcoming Thanksgiving holiday, Twitter released new Thanksgiving-themed featured stickers for mobile users. Gobble gobble gobble ...
"21.11.2016 21:13:33" adweek.com Social Customer Service Will Rule the 2017 Holiday Season (Report) The average retailer can expect 30 percent more incoming messages on social media this holiday season. Is your customer-service team ready for the holiday shopping season?
"21.11.2016 20:49:01" adweek.it London Calling, and Facebook Answers With 500 New Jobs There will be no Brexit for Facebook, as the social network announced plans to boost its staff in London by 50 percent. Facebook will staff up by 50 percent in London as it moves into new headquarters there next year:
"21.11.2016 19:55:53" adweek.it Pokemon Go to Thank Players With Double XP, Stardust Event Ahead of Thanksgiving, Niantic announced that it will give thanks to Pokemon Go players with an upcoming in-game event. Happy Thanksgiving from Pokemon Go:
"21.11.2016 19:52:47" adweek.com WWE, Moji Launch WWEmoji on iOS, Android The app contains more than 100 emoji based on the WWE brand, which users can send to others in messages. Moji jumps in the WWE ring:
"21.11.2016 18:23:54" adweek.com Fifth Harmony Tops Twitter Buzz During 2016 American Music Awards The performance by Fifth Harmony was the most-discussed moment on Twitter during the 2016 American Music Awards Sunday night. What were Twitter users talking about during the 2016 American Music Awards Sunday night?
"21.11.2016 17:51:54" adweek.it Persicope Lets Broadcasters Send Share, Follow Invitations to Viewers Periscope released an update for its iOS app, which includes a new tool for broadcasters and a viewer action button for viewers. What's new in Periscope's latest iOS update?
"21.11.2016 17:14:20" adweek.it Instagram Adds Live Video, Disappearing Photos and Videos Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature. Instagram announced the addition of Live Videos for Instagram Stories, as well as Snapchat-like disappearing photos and videos for its Instagram Direct messaging feature:
"21.11.2016 15:08:55" adweek.com Facebook Under Fire: Do Marketers Care? In a media world lacking transparency and trust, Facebook paved the way for developing a trusting relationship with an advertising channel. Despite Facebook's recent metrics issues, its transparency and willingness to bring in third parties are positives, according to Unique Influence CEO Ryan Pitylak:
"21.11.2016 14:35:48" adweek.it American Express Urges Twitter Users to #ShopSmall on Small Business Saturday American Express and Twitter are gearing up for Small Business Saturday Nov. 26. Big push for Small Business Saturday:
"18.11.2016 21:03:30" adweek.it Facebook's Atlas to Wind Down Ad-Serving Business, Focus on Measurement Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. Facebook announced that it will wind down ad-serving operations at its Atlas unit and focus on measurement:
"18.11.2016 20:23:39" adweek.com Niche Co-Founder Rob Fishman Leaves Twitter The latest Twitter employee to enter the revolving door is Niche co-founder Rob Fishman, Fortune reported. And the latest departure from Twitter is ...
"18.11.2016 19:46:23" adweek.it Fallout Shelter Adds New Cave Quest Locations, Thanksgiving Content With this update, players can now send their Dwellers on quests to new cave locations. Happy Thanksgiving, from Fallout Shelter ...
"18.11.2016 18:44:21" adweek.com Mobile Game Roundup: unWorded, Go Rally and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases ...
"18.11.2016 17:39:21" adweek.com Facebook Under Fire for the Spread of Fake News On Facebook, the content is not as important as its ability to engage users. Part of the problem: Algorithms key in on engagement ...
"18.11.2016 16:34:29" adweek.com Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands Media companies will have to play by Snapchat's rules if they want their content to appear within the walled garden of the app. Snap Inc.'s game, Snap Inc.'s rules ...
"18.11.2016 15:28:42" adweek.com Social Customer-Service Automation: Too Good, or Too Good to Be True? Now that we are faced with walking the fine line between human interaction and the promise of automation, what's a brand to do? Here are a couple things to think about: Chat bots are a part of the customer-service equation, but human interaction is still a vital component, according to Lithium Technologies CMO Katy Keim:
"18.11.2016 14:23:50" adweek.it Mozilla Launches Firefox Focus Private Web Browser for iOS The app was designed to block ad trackers and other trackers that "follow" users around the web. A more private alternative ...
"17.11.2016 21:21:03" adweek.it Out-of-Home: An Opportunity for Social Media Marketers By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Posterscope USA senior vp of digital Kenneth Brinkmann sees a lot of synergies between social media advertising and out-of-home advertising:
"17.11.2016 20:26:49" adweek.it Facebook Announces Crisis Response, Charitable Giving Tools at Social Good Forum Facebook used its Social Good Forum in New York Thursday to introduce several tools for its users in the areas of crisis response and charitable giving. Facebook announced a host of updates and new features related to crisis response and charitable giving at its Social Good Forum in New York Thursday:
"17.11.2016 18:43:44" adweek.com Disney's Moana Comes to Disney Mobile Apps, Games Ahead of the release of Moana in theaters Nov. 23, Disney released a new mobile game, iMessage sticker pack and mobile content updates based on the film. Mucho Moana ...
"17.11.2016 18:14:55" adweek.it Twitter Debuts QR Codes It's Twitter's turn to borrow from Snapchat, as the social network launched QR codes for users' profiles that work the same way Snapcodes do. QR codes come to Twitter profiles:
"17.11.2016 17:33:53" adweek.com Facebook Acquires Facial-Image-Analysis Firm FacioMetrics Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. What will Facebook do with facial-image-analysis technology from its newest acquisition, FacioMetrics?
"17.11.2016 16:14:48" adweek.com NBC Backs NFL Thursday Night Football Handoff With Social Blitz The National Football League's Thursday Night Football shifts to NBC tonight, backed by a social media blitz. Handoff ...
"17.11.2016 15:04:24" adweek.com Fantastic Beasts: Cases From the Wizarding World Launches on Mobile The hidden-object game is inspired by the Harry Potter and Fantastic Beasts films. Fantastic Beasts: Cases From the Wizarding World and where to find it on mobile:
"17.11.2016 14:17:10" adweek.it Insta-Famous, or the Anxiety of Influence Fashion editors' disdain toward bloggers is fueling the $1 billion influencer market. Fohr Card CEO James Nord wants to know why fashion editors and bloggers can't just get along:
"16.11.2016 21:21:15" adweek.it Facebook Adds 'Everyone Who Engaged With Your Page' to Custom Audiences Facebook added a new targeting option to custom audiences: “everyone who engaged with your page.” Want to target Facebook users who have engaged with your page? Now you can:
"16.11.2016 20:52:15" adweek.com The 5 Most Important Questions to Ask Prospective Facebook Ads Clients If you're a consultant or agency, qualifying clients is painful--explaining what you do, assessing if they're nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. Is it worth your time to accept potential Facebook ads clients? Here are five questions that need to be asked:
"16.11.2016 20:24:54" adweek.it Nurturing Your Audience in a Social World Shareable content is a great way for your messaging to spread, but when it comes to forming long-term relationships, social is often a vacuum. PostUp CEO Tony D'Anna on how to KEEP the audience you attract via social networks:
"16.11.2016 19:47:55" adweek.com Facebook Messenger Integrated With Android Auto Owners of cars equipped with Android Auto no longer have to be off the Facebook Messenger grid while they are on the road. Facebook Messenger is now integrated with Android Auto:
"16.11.2016 19:06:18" adweek.it Facebook Testing New Multiproduct News Feed Ads Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe's. Michael Kors and Lowe's are among advertisers testing a new multiproduct News Feed ad from Facebook:
"16.11.2016 18:33:28" adweek.com Periscope Now Lets You Share Specific Broadcast Moments on the Web Users can now share links to broadcasts on Twitter and Facebook with custom start times. A new way to share Periscope broadcasts:
"16.11.2016 18:07:58" adweek.it Todoist Launches AI-Powered Smart Schedule Feature to Help Users Complete Tasks The Smart Schedule feature was designed to suggest the right dates for scheduling and rescheduling tasks on a user's to-do list. Schedule smarter ...
"16.11.2016 17:22:47" adweek.it Facebook Announces Several Metrics Updates, Corrected Bugs Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. Everything you need to know about Facebook's host of metrics-related announcements Wednesday:
"16.11.2016 16:30:24" adweek.com Google Photos Now Offers Improved Auto Enhance, 'Looks', More Google released three updates in Google Photos, which will allow users to improve the appearance of their pictures. More editing options come to Google Photos:
"16.11.2016 15:43:31" adweek.it Snap Inc. Files for IPO (Report) Did a Snapbot make a surprise appearance at Securities and Exchange Commission headquarters, or did Snapchat parent Snap Inc. file its initial public offering documents via a more traditional courier? According to reports, Snapchat parent Snap Inc. could go public as soon as March, at a valuation of $20 billion to $25 billion:
"16.11.2016 15:08:47" adweek.it Google Launches PhotoScan App on iOS, Android The app was designed to help users quickly scan real-world photographs and create digital copies of them that can be stored online. An easy way to create digital copies of physical photographs, from Google ...
"16.11.2016 14:12:30" adweek.it Holiday Shoppers Are Mobile, Online and In-Store (Report) A survey revealed that nearly one-half of all holiday shoppers make purchases online, and one-third of those online shoppers use mobile devices. Bazaarvoice on how to connect with holiday shoppers at the optimal time:
"15.11.2016 21:27:13" adweek.it Twitter Monetizes Exclusive NBA Livestreamed Shows Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the NBA's original fare for the social network. Hoops and money ...
"15.11.2016 20:48:59" adweek.com Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users. Pinterest users get a new Explore feature, but it comes with auto-play video ads ...
"15.11.2016 19:06:59" adweek.it WhatsApp to Launch Video Calling WhatsApp announced Tuesday that video calling will launch for Android, iPhone and Windows Phone “in the coming days.” WhatsApp announced the launch of video calling for Android, iPhone and Windows Phone:
"15.11.2016 18:05:49" adweek.it Super Mario Run to Launch on iOS Dec. 15 Nintendo announced an official release date for Super Mario Run, its upcoming running game that was revealed in September. Mario will run onto your iPhone or iPad Dec. 15:
"15.11.2016 17:29:22" adweek.com Twitter Expands Mute Feature to Notifications, Updates Safety Initiatives Twitter updated its efforts to enable users to avoid seeing abusive content and content they have no interest in, highlighted by expanding its mute feature to notifications. Twitter updated users on its efforts to thwart abusive content, including the extension of its mute feature to notifications:
"15.11.2016 16:28:52" adweek.it Hallmark, Chupamobile Launch Maxine's Snack Attack on Mobile The food-themed line-drawing puzzle game allows users to complete 100 levels and read quotes from Hallmark's opinionated character, Maxine. Maxine goes mobile:
"15.11.2016 15:11:32" adweek.com Skype Now Lets Users Chat Without Signing Up for Accounts Skype now allows users to participate in text chats, voice calls and video calls with their contacts without signing up for accounts. No account needed ...
"15.11.2016 15:01:06" adweek.it Smarter Marketing With a Data-Driven Technology Stack As a social chief marketing officer, I certainly understand the pain of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business. Synthesio chief marketing officer Leah Pope talks technology, data:
"14.11.2016 21:29:47" adweek.com Facebook Tests Streamlined Status Update Composer for Pages Facebook is testing a redesigned status update composer for pages. Facebook is testing a new look for the status update composer on pages. What do you think?
"14.11.2016 20:56:12" adweek.com Nielsen Social Content Ratings, Week of Nov. 7: Live From New York … NBC's Saturday Night Live rode the post-election wave to the top of the Nielsen Social Content Ratings list of TV series and specials for the week of Nov. 7. Saturday Night Live and Dallas Cowboys football dominated the Nielsen Social Content Ratings for the week of Nov. 7:
"14.11.2016 20:09:28" adweek.it Facebook Connectivity Lab Touts Record-Setting High-Speed-Data Test Facebook Connectivity Lab announced a record-setting successful test of its millimeter wave technology for providing high-speed data over long distances. A pat on the back for Facebook Connectivity Lab:
"14.11.2016 19:41:23" adweek.it Google Play Music Now Uses Machine Learning to Offer Personalized Recommendations Google released an update for Google Play Music, its music-streaming service. What do you want to hear?
"14.11.2016 18:53:04" adweek.com Facebook Testing Rooms Feature for Messenger in Australia, Canada Would you like to see Facebook roll out this Rooms feature for Messenger to everyone?
"14.11.2016 18:11:52" adweek.com More Than One-Half of Consumers Prefer Social Customer Service (Report) Brands are struggling to meet the increased demands of customers who increasingly want digital-first customer service. Social customer service is making strides, but there is still a long way to go, according to Conversocial:
"14.11.2016 17:27:34" adweek.com Twitter Launches Pokemon Featured Stickers Mobile users can add these stickers to their pictures by adding pictures to tweets and then tapping the smiling face button on the bottom-right corner of a picture to access the stickers menu. Is that a Pokemon in your Twitter feed?
"14.11.2016 16:27:24" adweek.com Mark Zuckerberg: 'Extremely Unlikely' That Fake News on Facebook Influenced Election Facebook co-founder and CEO Mark Zuckerberg responded to the backlash the social network has received for its perceived role in Donald Trump's victory in the presidential election. Facebook co-founder and CEO Mark Zuckerberg on why he doesn't believe fake news on the social network affected the results of last week's presidential election:
"14.11.2016 15:24:49" adweek.com Why Brand Loyalty Hinges on Social Media Engagement In order to achieve brand loyalty, one must first understand what it really means. Brand loyalty, social media-style:
"14.11.2016 14:35:45" adweek.com Mojang Announces Minecraft Ender Update Coming to Mobile, Windows 10 The Ender Update will allow players to travel to The End area and battle the Ender Dragon boss. Nearing The End ...
"14.11.2016 12:35:26" adweek.com Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. Big bot announcements from Facebook: Analytics for Apps now support chat bots on Messenger, and developers of those bots can apply to be part of its FbStart program ...
"11.11.2016 21:20:53" adweek.com Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks Influencer marketing will continue to grow at the fastest rate ever during 2017, with clear winners emerging in the category. Markerly co-founder and CEO Sarah Ware sees influencer marketing gravitating toward owned networks in 2017:
"11.11.2016 20:47:54" adweek.com LinkedIn Rolls Out Audience Insights Who is looking at your LinkedIn posts and articles? Now you know ...
"11.11.2016 20:23:50" adweek.com Instagram Adds Vertical Format for Photo, Video Ads Advertising on Instagram has gone vertical. Instagram now supports vertical photo and video ads:
"11.11.2016 19:55:59" adweek.it Jam City Adds The Flintstones to Cookie Jam, Panda Pop Jam City announced it has expanded its partnership with Warner Bros. Entertainment, and that it has added Flintstones-themed content to two of its mobile games: Cookie Jam and Panda Pop. Flintstones, meet the Flintstones ...
"11.11.2016 19:27:15" adweek.it Mobile Game Roundup: Turbine Fighter, Rome: Total War and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases:
"11.11.2016 19:04:20" adweek.com Small Business Owners Aren't Using Instagram (Survey) For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works Why are small and midsized businesses shying away from Instagram?
"11.11.2016 17:15:43" adweek.com Facebook Addresses Concerns About Ethnic Affinity Ad Targeting Leading to Discrimination Facebook is taking steps to address allegations that its ethnic affinity ad-targeting options have indirectly led to discriminatory advertising. Facebook is taking steps to crack down on advertisers that use its ethnic affinity targeting options to discriminate:
"11.11.2016 16:34:32" adweek.com Facebook Gets Caught Up in CrowdTangle Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content. CrowdTangle, a platform that enables publishers and media to craft and track their social content, is now part of Facebook:
"11.11.2016 16:06:33" adweek.com Nielsen Social Content Ratings: Fox News Channel's America's Election Headquarters Wins Vote America's Election Headquarters on Fox News Channel dominated the Nielsen Social Content Ratings for Election Day. The Nielsen Social Content Ratings for Election Day called a unanimous winner:
"11.11.2016 15:09:17" adweek.com Social Media Predicted Donald Trump's Victory When Few Polls Did Only three days ago, the U.S. and the rest of the world were counting down the hours to a decisive Hillary Clinton victory on Election Day. Didn't see Donald Trump's victory coming? You might have if you paid more attention to social media and less to the polls ...
"10.11.2016 22:44:28" adweek.com Check, Please: Pinterest Adds Way for Users to Keep Track of Things They've Tried Looking for a way to keep track of the ideas you try after discovering them on Pinterest? Check. Making a list, and checking it twice ...
"10.11.2016 22:41:03" adweek.com Eat Sleep Play Launches Cars vs Bosses on Mobile The endless driving game challenges users to survive as long as possible while destroying boss vehicles on the road. Pedal to the metal ...
"10.11.2016 21:02:43" adweek.it Snap Inc. Spectacles Are On Sale, But … “Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles. So, you want to buy Spectacles ... ?
"10.11.2016 20:24:46" adweek.com Periscope Introduces Superfans, Groups, More Periscope launched three new features for users of its live-streaming app and website. Superfans, groups and login via Periscope.tv ...
"10.11.2016 19:45:32" adweek.com YouTube Announces YouTube VR App for Daydream View Headset The app allows users to watch every YouTube video in a virtual reality experience. VR YouTube ...
"10.11.2016 19:30:37" adweek.com Instagram Stories Update: Links, Mentions and Boomerang Instagram Thursday announced a major update to Instagram Stories, with the addition of links, @ mentions and Boomerang content. Instagram Stories now support links, mentions and Boomerang videos:
"10.11.2016 16:43:06" adweek.com Winners of First-Ever Twitter Awards Twitter Winners of First-Ever Twitter Awards By David Cohen on Nov. 10, 2016 - 11:26 AMComment Twitter Thursday announced the winners of its first-ever Twitter Awards (http://www.adweek.com/socialtimes/twitter-awards/642895), recognizing original and The winners of the first-ever Twitter awards were ...
"10.11.2016 15:52:37" adweek.com Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role The revolving door at Twitter has made its way to the top levels of management, as chief operating officer Adam Bain announced that he is stepping down to “explore opportunities outside of the company.” Changes at the top ...
"10.11.2016 15:32:21" adweek.com Cartoon Network Launches MagiMobile Companion App for Mighty Magiswords In the MagiMobile app, the user's device is designed to look like the devices owned by Prohyas, Vambre and other characters in the Mighty Magiswords TV series. Cartoon Network draws its Mighty Magiswords:
"10.11.2016 15:28:42" adweek.com Brand vs. AI How disruptive technologies will shake, but not break, our enduring bond with brands. No matter what artificial intelligence and virtual reality bring, brands will always inspire a certain loyalty, according to Lippincott senior associate Dan Clay:
"09.11.2016 21:46:20" adweek.com Facebook Page Admin Panels: Notifications Out, Activity In? Some Facebook page administrators are seeing an Activity tab in their admin panels in place of the Notifications tab. Facebook appears to be experimenting with a change to its page administrators' notifications tab:
"09.11.2016 20:38:25" adweek.com Prisma Now Lets Users Stream to Facebook With Real-Time Video Effects Prisma received an update on iOS that allows users on iPhone 6s and iPhone 7 to stream live on Facebook with the app's visual effects applied to their streams. iPhone 6s and iPhone 7 users with the Prisma app can apply its visual effects to Facebook Live videos:
"09.11.2016 20:18:11" adweek.com Omnichannel Marketing's Missing Link: Online-to-Offline Integration (Report) Nearly one-half of surveyed marketers said alignment between local and online strategies is hit-or-miss. The CMO Council and Netsertive examined the vital nature of omnichannel strategies:
"09.11.2016 20:01:17" adweek.com Election Day on Facebook: 716.3 Million Interactions From 115.3 Million Users Facebook was humming on Election Day, with 115.3 million users generating 716.3 million posts, likes, comments and shares about the election. How much Facebook activity did Election Day generate?
"09.11.2016 17:11:22" adweek.com Facebook Launches Flash, a Snapchat Competitor for Emerging Markets Facebook revealed its latest app, Flash, which was designed to compete with Snapchat in emerging markets. Facebook's newest stand-alone app, Flash, is a Snapchat clone for emerging markets:
"09.11.2016 16:11:44" adweek.it 5 Proven Tips for Retaining Social Visits While social media as a traffic source is a force to reckon with, it won't matter much if you can't retain these visitors. Here are some tips: Social media helps get people to your website, but how can you keep them there?
"09.11.2016 15:13:25" adweek.com Three Ways Social Influencers Can Start Using Video Not only can you say more with video, but video content is typically more engaging and creates a deeper audience connection. Three key rules for influencers using social video, from dubdub CEO Zbigniew Barwicz:
"09.11.2016 14:10:16" adweek.com Drawbridge: Mobile Gaming Habits Change When School Year Starts Drawbridge revealed the iOS and Android apps that saw the most use and engagement during the third quarter of 2016. School's in ... games are out?
"09.11.2016 13:50:32" adweek.com LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail just became a lot more accessible for marketers on LinkedIn:
"09.11.2016 13:45:08" adweek.com Renamed Pinterest Marketing Partners Adds New Groups, Partners The Pinterest Marketing Developer Partners program is now Pinterest Marketing Partners, and specialty groups for measurement and audiences have been added. Pinterest Marketing Partners: new name, new partners ...
"08.11.2016 23:06:35" adweek.com Facebook Open-Sources Community Cellular Manager Facebook announced the open-sourcing of a solution aimed at furthering its mission of connecting the world. Facebook open-sourced its Community Cellular Manager software management and deployment suite for small-scale cellular networks:
"08.11.2016 22:13:14" adweek.it NFL Teams on Facebook and Twitter, Weeks 7-9 The Dallas Cowboys continued to dominate Facebook during weeks seven through nine of the National Football League season, according to social marketing firm Unmetric. Which teams scored on Facebook and Twitter during weeks seven through nine of the NFL season? Unmetric says ...
"08.11.2016 20:59:29" adweek.it Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut Monetizing Messenger is moving full speed ahead with Facebook's launch of Messenger Platform v1.3, which includes News Feed ads that launch Messenger conversations and sponsored messages. Monetizing Messenger, indeed: Facebook announces News Feed ads that launch Messenger conversations, as well as sponsored messages ...
"08.11.2016 20:11:37" adweek.com Facebook Caffe2Go Deep-Learning System Powers Video 'Style Transfer' Test Facebook's focus on artificial intelligence may soon help users turn their videos into “works of art.” How Facebook is turning videos into "works of art" in real-time with its Caffe2Go deep-learning system test:
"08.11.2016 19:08:02" adweek.com Facebook Testing Jobs Tab on Pages Does Facebook have LinkedIn in its crosshairs? Facebook is testing a Jobs tab on some pages:
"08.11.2016 18:15:46" adweek.it Facebook Live Hits the Late-Night TV Circuit on Election Eve The long, bitter presidential campaign finally ends today, and two late-night television shows turned to Facebook Live on Election Day eve. CBS' The Late Show With Stephen Colbert and TBS' Full Frontal With Samantha Bee added doses of Facebook Live to their coverage on the night before Election Day:
"08.11.2016 17:36:58" adweek.com Twitter Adds Stickers, Hashtag-Triggered Emoji for U.S. Election Twitter is encouraging users to share that they voted using special hashtag-triggered emoji and election-themed stickers. Twitter does its civic duty ...
"08.11.2016 16:22:57" adweek.it Snapchat iOS Update Includes New World Lenses, Support for Spectacles Snap Inc. released an update for Snapchat on iOS that includes support for Spectacles. What's new in the latest version of Snapchat for iOS?
"08.11.2016 15:16:49" adweek.com Snapchat's Thrown Digital Advertising Against the Wall: Will It Stick? Can Snap Inc. take the popularity of its app and turn it into a $1 billion standalone business? Centro senior manager of digital innovations, social and native Aubry Parks-Fried on the potential and future of Snapchat advertising:
"08.11.2016 14:45:14" adweek.com Google Will Let You Follow U.S. Election Results From Google Searches Google announced that it will help users keep track of election results directly from its search results. Who's winning? Google it:
"08.11.2016 14:39:44" adweek.com Let These Publishers Help Determine How You Vote Today (and No … This Isn't [All] About Polls) Which media outlets are going beyond the poll to provide above-average election coverage and create deeper relationships with their audience? A look at some engagement-heavy creative efforts by publishers covering the 2016 presidential election:
"07.11.2016 23:58:34" adweek.it Twitter: 1 Billion Election-Related Tweets Since Primary Debates in August 2015 On the eve of Election Day, Twitter analyzed the more than 1 billion election-related tweets that have been sent since the primary debates began last August. "Delete your account."
"07.11.2016 22:36:01" adweek.com Pinterest Revamps Inbox Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab. A new look for Pinterest's notifications and messages:
"07.11.2016 21:10:11" adweek.com Facebook Messenger for Windows Adds Video, Voice Calls Facebook updated the Windows version of its Messenger application, adding one-on-one video and voice calls, along with the ability for users to send messages to anyone in their phone books. Users of Facebook Messenger for Windows can now make video and voice calls, as well as message anyone in their phone books:
"07.11.2016 20:07:07" adweek.it Newest Installment in Facebook Live Ad Campaign Focuses on Sports The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. A new TV spot from Facebook--part of its multiplatform campaign in support of Facebook Live--focuses on sports:
"07.11.2016 19:54:47" adweek.com Gmail iOS App Updated With Undo Send, Faster Search, More Google released a new version of its Gmail app on iOS. What's new in Gmail for iOS?
"07.11.2016 18:07:10" adweek.it WhatsApp Now Lets You Send, Receive GIFs on iOS WhatsApp launched the latest version of its messaging app on iOS, which now allows users to send and receive GIFs. The iOS version of WhatsApp now supports GIFs:
"07.11.2016 17:13:57" adweek.it Facebook Prepping Instant Games Platform for Messenger? Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends. Facebook Messenger users: Would you be interested in playing simple games via the app?
"07.11.2016 15:33:06" adweek.com Hearthstone: Blizzard Announces Mean Streets of Gadgetzan Expansion Blizzard Entertainment revealed the fourth expansion coming to Hearthstone: Heroes of Warcraft. Are Hearthstone: Heroes of Warcraft players ready to walk the Mean Streets of Gadgetzan?
"07.11.2016 14:33:24" adweek.com Apps to Help With Addiction Recovery The glut of smartphone apps targeting addiction and behavior modification can itself be overwhelming to sort through. Beach House Center for Recovery director of client care Robert Parkinson details five apps that can help with addiction recovery:
"04.11.2016 21:51:59" adweek.com Status: WhatsApp Tests Its Version of Snapchat Stories If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn't WhatsApp copy Snapchat? Snapchat Stories ... Instagram Stories ... Messenger Day ... Status?
"04.11.2016 21:25:24" adweek.it Take Advantage of the Social Proof in User-Generated Content User reviews help to cultivate trust and community, while driving sales for smart brands. A report by Kissmetrics examines the benefits of brands turning to user-generated content:
"04.11.2016 20:12:43" adweek.com Periscope Debuts Hillary Clinton, Donald Trump Snapchat-Style Selfie Masks Just in time for Election Day, Periscop took a page from the Snapchat playbook with its launch of Hillary Clinton and Donald Trump selfie masks. Periscope is ready for Election Day, with a little inspiration from Snapchat, perhaps ...
"04.11.2016 19:44:23" adweek.it Facebook Audience Network to Test Delivering TV Ads via Set-Top Box Apps Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially. Facebook is teaming up with A&E Networks and Tubi TV on a test in which Facebook Audience Network will deliver video ads via TV apps that run via set-tops, such as Apple TV and Roku:
"04.11.2016 18:42:37" adweek.com Pokemon Go: Niantic Previews Upcoming Daily Bonuses The bonuses will reward users with extra experience points and other items the first time they capture a Pokemon or visit a PokeStop each day. Daily bonuses coming to Pokemon Go:
"04.11.2016 18:02:58" adweek.it Mobile Game Roundup: Guardian Codex Here's a look at some of the mobile games that were released this week. A look at this week's new mobile game releases:
"04.11.2016 17:39:53" adweek.com 9 Things to Note Before Launching a Facebook Coupon Offers Campaign Just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn't mean that anyone can launch or execute a new coupon campaign without considering the following: ChameleonJohn co-founder and CEO Laurynas Skupas shares nine helpful tips for brands looking to run Facebook Offers campaigns with coupons:
"04.11.2016 15:18:08" adweek.it Kongregate, 22cans Launch The Trail on Mobile The exploration game allows users to travel to the new world and make a fortune by collecting resources and crafting a variety of items. Explore The Trail ...
"04.11.2016 14:29:17" adweek.com Yet Another Overseas Executive Departs Twitter Twitter's overseas operations took yet another hit, as managing director of Southeast Asia, India, the Middle East and North Africa Parminder Singh is leaving the company. What is going on at Twitter?
"04.11.2016 13:45:18" adweek.com Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers Lead ads and video ads captured the hearts and votes of political-focused advertisers on social. Kenshoo senior director of marketing research Chris Costello examined political social campaigns and found that lead ads and video ads stood tall:
"03.11.2016 21:32:56" adweek.it Cubs Win 2016 World Series, and Twitter and Facebook Explode The end of a 108-year championship drought brought a flood of activity to Facebook and Twitter Wednesday night. World Series and Major League Baseball records were set on Twitter, with more than 18 million #WorldSeries tweets, including 10,5 million from game seven alone:
"03.11.2016 20:35:10" adweek.com YouTube Gives Video Creators More Control Over Comments YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels. Enhancements to YouTube's comments feature:
"03.11.2016 18:54:06" adweek.com WBIE, DC Entertainment Launch DC Legends on iOS, Android The turn-based role-playing game allows users to collect superheroes and villains from the DC Universe. Superheroes on your smartphone:
"03.11.2016 18:22:45" adweek.it A Complete Guide to Facebook's Q3 2016 Financial Results, Earnings Call Beat the Street, indeed: Facebook's third-quarter-2016 financial results exceeded Wall Street's projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. 30. All of the details from Facebook's third-quarter-2016 financial results and earnings call:
"03.11.2016 16:53:31" adweek.com Gameloft's Asphalt Xtreme Races Onto Mobile The off-road racing game allows users to race through multiple environments using 35 different vehicles. Racing in the streets ...
"03.11.2016 15:06:40" adweek.it Backflip Studios Launches DragonVale World on Mobile The game allows each user to build their own dragon park and fill it with more than 135 different dragons. Mother of dragons ...
"03.11.2016 14:28:25" adweek.it Twitter Announces Twitter Developer Communities Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. A sense of community ...
"03.11.2016 13:29:00" adweek.com For TV Advertisers: TV + Social Is What's Next Savvy brands looking to extend advertising beyond TV should look to complement those buys with social advertising. Here's how: Despite the rise of social advertising, TV isn't going anywhere, and Ryan Pitylak, co-founder and CEO of Unique Influence, shares his thoughts on integrating the two:
"02.11.2016 22:10:09" adweek.it ABC News, Facebook Live Gear Up for Election Day ABC News will continue to incorporate Facebook Live into its coverage of the 2016 presidential election on Election Day itself. ABC News will continue to tap Facebook Live throughout Election Day:
"02.11.2016 21:19:02" adweek.com Could Social Media Drive Turnout of Young Voters? The "register to vote" campaigns on social media could have the biggest impact on young voters--a group traditionally seen as less engaged in the political processes. Every vote counts ...
"02.11.2016 20:53:34" adweek.com Twitter Loses Another International Executive Twitter vice president of media for the Asia-Pacific region, Middle East and North Africa Rishi Jaitly is leaving the company later this month. Another one bites the dust ...
"02.11.2016 20:14:32" adweek.com TCM, Criterion Launch FilmStruck Movie-Streaming Service The FilmStruck app allows users to stream a variety of films, including "hard-to-find gems and cult favorites." Turner Classic Movies and Criterion want you to be FilmStruck ...
"02.11.2016 19:52:48" adweek.com Twitter Offers Election Information to Users Who DM @Gov Twitter is doing its part to give voters in the 2016 presidential election as much information as it can. Twitter users who send direct messages to @Gov can receive personalized election information:
"02.11.2016 19:07:04" adweek.com Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook Facebook put the kibosh on a planned application from U.K. insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers' posts on the social network. Auto insurance premiums based on Facebook posts and likes? No so fast ...
"02.11.2016 18:11:39" adweek.com Amazon Rapids Children's Reading App Launches on Mobile The Amazon Rapids app allows users to read short stories presented in a chat style that sees stories progress one message at a time. Chat-style reading for kids:
"02.11.2016 17:37:28" adweek.com Facebook Gameroom Added as Unity Editor Build Target Facebook Games Arcade is now Facebook Gameroom, and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Windows desktop app Facebook Gameroom, formerly Facebook Games Arcade, was added as a build target for Unity Editor:
"02.11.2016 16:16:53" adweek.it App User Acquisition Costs More in Swing States (Infographic) Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. What do political leanings have to do with app user acquisition costs? Liftoff has the answers:
"02.11.2016 14:46:39" adweek.it Users Testy Over Twitter Test of Removing Handles From Replies Twitter is testing a way to pack more content into its 140-character limit, but this particular test hasn't been very well-received. Some tests work out well, white others ...
"02.11.2016 14:37:55" adweek.com Twitter and the Holiday Shopping Season (Infographic) You may still be munching on Halloween candy, but the holiday shopping season is upon us. A festive infographic from Twitter:
"02.11.2016 14:29:32" adweek.it Twitter Tests Apple Reader Mode as Default Twitter is reportedly testing a feature in its flagship iOS app that enables Apple's Reader mode by default when links are clicked in its in-app browser. Good for some sites, not so much for others ...
"02.11.2016 14:24:34" adweek.com LinkedIn Salary Helps Users Maximize Their Earning Potential Are you earning what you should be earning? A new offering from LinkedIn is aimed at helping you find out. How does your salary match up? LinkedIn has the answers ...
"01.11.2016 22:48:03" adweek.com Journalism 101, Facebook-Style Facebook last week launched a series of online courses for journalists via its Blueprint global training program. Journalists looking to take full advantage of Facebook and Instagram can now take online courses via the social network's Blueprint global training program:
"01.11.2016 21:50:31" adweek.it Millennials Driving Change in Marketing, Media (Report) Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Video editing software provider Magisto examined how millennials influence marketing:
"01.11.2016 21:26:49" adweek.com Facebook Login Updated for tvOS, FireTV, Android Facebook last week announced improvements to Facebook Login for television and Android. Users with tvOS, FireTV and Android devices now have a simplified Facebook Login experience:
"01.11.2016 20:46:09" adweek.com YouTube Videos Can Keep Earning Revenue During Content ID Disputes YouTube announced in April that it was developing a solution to enable videos to continue to earn revenue during disputes of Content ID claims, and that solution arrived Tuesday. YouTube Content ID disputes no longer mean turning off the revenue tap:
"01.11.2016 19:32:52" adweek.com Twitter Takes the Election Outdoors Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election. Twitter continued its outdoor advertising efforts in New York with a focus on the upcoming presidential elections and its key issues:
"01.11.2016 18:54:58" adweek.com The White House Details its Social Media Transition Plans The White House announced its plans for transitioning President Obama's social media accounts to the next president of the U.S. How The White House will handle social media accounts during the transition from Barack Obama to the next president:
"01.11.2016 18:06:48" adweek.com Instagram Testing Shopping Posts From Retailers With 'More Depth' Instagram announced a mobile commerce test in which 20 U.S.-based retail brands will share posts with “more depth,” accessible to users via a “tap to view” icon. More depth, indeed: Instagram and 20 U.S.-based retailers are conducting a shopping test ...
"01.11.2016 16:58:18" adweek.com Pokemon Go's Halloween Event Increased Revenue By 133% According to data from app store optimization company Sensor Tower, the game's Halloween event was a success. Niantic had a happy Halloween thanks to its Pokemon Go in-app event:
"01.11.2016 16:10:16" adweek.it Instapaper Premium Features Are Now Free for Everyone Pinterest announced that Instapaper Premium is now available to all users for free. Pinterest announced that Instapaper Premium is now available free-of-charge to all users:
"01.11.2016 16:04:50" adweek.com Twitter Adds Quick Replies, Welcome Messages to DMs From Brands Businesses on Twitter can now take advantage of two new features for the social network's direct messages: quick replies and welcome messages. Direct messages just got a lot more useful for businesses on Twitter:
"01.11.2016 15:55:40" adweek.com What Did Social Media Users Talk About This Halloween? Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Trick or treat!
"01.11.2016 13:56:25" adweek.com Could Facebook Tip the Elections in the Final Countdown? The Nov. 8 deadline is looming, and the polls are tight. As Hillary Clinton and Donald Trump come head-to-head, the reality is, no one really knows what will happen. BrandBastion founder and CEO Jenny Wolfram uncovers some surprising ways Facebook may be affecting the upcoming election:
"31.10.2016 22:00:16" adweek.com Facebook Unveils Resources for Business Influencers Facebook Monday released a bundle of resources for business influencers, highlighted by its Business Influencer Guide. Business influencers on Facebook now have access to a host of new resources:
"31.10.2016 20:34:02" adweek.com Justin Kan Launches Whale Video Q&A App The app allows users to send questions to influencers and experts and receive video responses. Thar she blows!
"31.10.2016 18:41:48" adweek.it Pinterest Adds Three New Types of Promoted Pins Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. One-tap Pins, video Pins and app Pins:
"31.10.2016 17:48:09" adweek.com Periscope Removes Follower Requirements From VIP Program Periscope announced that it changed the requirements users must meet before being eligible for its VIP program. Admission to the Periscope VIP Program is no longer based on follower count:
"31.10.2016 16:55:18" adweek.it Facebook Vote Planner Feature Prepares Users for Election Day After doing its part to get voters to register and endorse their candidates of choice, Facebook introduced a feature to give voters all of the information on what they will be voting on. Facebook's vote planner feature is aimed at ensuring that users are fully prepared to cast their votes on Election Day:
"31.10.2016 16:47:58" adweek.com FilmFish Film Recommendation App Launches on iOS The app allows users to browse movie recommendations curated by "film buffs." Fishing for films to watch?
"31.10.2016 14:16:00" adweek.com A Social Media Manager's View on SEO If you're a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Unlocking the mysteries of search-engine optimization:
"28.10.2016 21:30:00" Timeline Photos Zynga Inc. launched a Words With GIPHY feature in Words With Friends. Learn more here: http://adweek.it/2eVopnM
"28.10.2016 20:00:19" adweek.com Why Do Mobile Conversion Rates Still Stink? It's clear that consumers spend a lot more time browsing retail sites on mobile, but they don't buy. Sherry Gray examined a few factors that may be stopping users from buying products on mobile devices:
"28.10.2016 18:45:00" adweek.com Online Shoppers Want a More Human Experience (Report) Empowering sales associates to offer recommendations can create a more personalized experience that drives retail success, both online and in stores. A new report from Salesfloor examined what customers want when it comes to shopping in stores and online:
"28.10.2016 17:30:28" Timeline Photos Are you looking for a new mobile game to play this weekend? Check out our latest roundup of new releases, including Gear.Club from Eden Games: http://adweek.it/2eVe3o6
"28.10.2016 16:00:00" adweek.it What Twitter Moments Means for Small Businesses What exactly are Twitter Moments and how can they benefit small businesses like yours? Helgi Hermannsson, CEO of Gangverk and Sling, explained how small businesses can use Twitter Moments:
"28.10.2016 14:45:16" Timeline Photos Facebook introduced Halloween reactions and Halloween masks in Facebook Live. Learn more here: http://adweek.it/2eS1B8C
"27.10.2016 22:30:01" adweek.com 27 Million Pinterest Users Pinned Halloween Costumes (Infographic) Trick and treat your way to Halloween sales on social media. A new infographic from The Shelf showed how consumers plan and shop for Halloween:
"27.10.2016 21:04:19" adweek.com Linked Learning: Loading Education 4.0? Will Sept. 22, 2016, go down in history as a key milestone in the digital transformation of the professional development market? Only the future will tell. Stefan Michel, professor of marketing and service management at IMD, examined how the launch of LinkedIn Learning may affect the professional development market:
"27.10.2016 19:08:43" adweek.it Twitter to Discontinue Vine Twitter announced it will discontinue Vine, its looping video app, which launched in 2013. Are you sad that the Vine app will be discontinued?
"27.10.2016 17:45:00" Timeline Photos Twitter revealed its Q3 2016 financial results, and that it will reduce its workforce by nine percent. Learn more here: http://adweek.it/2fb6OeZ
"27.10.2016 16:30:00" Timeline Photos Facebook updated its Branded Content Policy to include verified profiles. Learn more here: http://adweek.it/2f8GylJ
"27.10.2016 15:04:51" adweek.it The Attribution Challenge in Social Ultimately, the burden will fall on social to measurably demonstrate, in factual detail, just how well the advertising works. Matt Gilbert, CEO of Kinetic Social, argued that social channels need to provide better insights to marketers:
"27.10.2016 00:00:00" adweek.com What Can We Learn From the Top 30 Brands on Facebook? (Report) Top brands are posting less frequently and using more video content in an effort to generate more meaningful engagement among fans. A new report from quintly identified current trends among the Facebook pages of the top 30 brands on Facebook:
"26.10.2016 21:26:56" adweek.com Whilo Social Gifting App Launches on iOS The app allows users to create gift registries and wish lists that can be shared with friends and family. Will you try the Whilo app?
"26.10.2016 19:45:00" adweek.com YouTube Fighting to Remain Relevant in the New Age of Video Can the third-most-visited site on the planet really be feeling its competitors breathing down its neck? The answer is a resounding yes. Tom More, founder and CEO of Slidely, examined the challenge YouTube faces from competition such as Facebook and Twitter:
"26.10.2016 18:15:00" Timeline Photos YouTube launched its End Screens feature for all creators. Learn more here: http://adweek.it/2f7HbvA
"26.10.2016 16:43:17" Timeline Photos Twitter and MLB launched featured stickers for the World Series. Learn more here: http://adweek.it/2eJ3KTY
"26.10.2016 15:21:02" adweek.com How to Tackle a Constantly Evolving Social Media Landscape You're not alone if you feel like every time your company gets comfortable with a new social platform, it's replaced by something shiny and new. Sarah Clark, president of Mitchell, explained how businesses can find success when they join new social platforms:
"25.10.2016 22:05:05" Timeline Photos Twitter launched hashtag-triggered emoji for all 30 NBA teams. Learn more here: http://adweek.it/2f585o7
"25.10.2016 20:15:36" adweek.com How to Build an Authentic Brand With a Remarkable Voice The difference between success and failure could well depend on how well you tailor your message to the right people. Sherry Gray offered suggestions for businesses looking to build their brands:
"25.10.2016 19:03:02" Timeline Photos Do you like Halloween? Check out our roundup of some of the mobile games that have been updated for Halloween in 2016: http://adweek.it/2eNWwfW
"25.10.2016 16:00:33" adweek.com Twitter Launches Rewarded Video on MoPub Marketplace Twitter's MoPub mobile ad exchange announced the general availability of its rewarded video solution. Do you watch rewarded video ads in mobile games or apps?
"25.10.2016 14:45:01" adweek.com Social Media Users Worn Out, Stressed Out by Political Content (Report) It may be a good thing that Election Day is just two weeks away, as a new study discovered just how fed up social media users are with political content. Pew Research Center released its newest report, which revealed how some social media users feel about political content.
"25.10.2016 00:08:19" Timeline Photos Tom Stockham, CEO of Experticity, explained five ways businesses can leverage consumer-led social media this holiday season: http://adweek.it/2en1uQl
"24.10.2016 19:40:00" Timeline Photos LifeLock launched Identity, an online account management app. Learn more about the app here: http://adweek.it/2f9vZOr
"24.10.2016 18:36:35" Timeline Photos Twitter released featured stickers for Lady Gaga's album Joanne. Learn more here: http://adweek.it/2f9fstE
"24.10.2016 17:20:01" Timeline Photos Pokémon GO will allow players to earn extra Pokemon Candy in a Halloween event. Learn more here: http://adweek.it/2eKhdt6
"24.10.2016 14:45:37" adweek.com The Value of Paid Social Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Adaptly's Catalina Boneo examined "organic versus paid activity" on different social platforms:
"22.10.2016 02:20:57" adweek.it NFL Teams on Facebook, Twitter and Instagram, Weeks 4-6 The Dallas Cowboys are known as America's Team, and according to Unmetric, they were Facebook's team, as well, during weeks four through six of the NFL season. Which NFL teams performed the best on Facebook, Twitter and Instagram during the fourth through sixth weeks of the NFL season? Unmetric has the answers:
"21.10.2016 21:24:43" adweek.com Facebook to Page Admins: Who Is Your Page Endorsing? Facebook quietly began encouraging users to endorse their chosen candidates in the 2016 presidential election, and it is apparently doing the same for pages. Facebook is encouraging page administrators to declare which candidates their pages are endorsing. Is this a good idea?
"21.10.2016 20:46:46" adweek.it Facebook to Allow More 'Newsworthy' Posts That May Violate Community Standards The good news for Facebook is that should start seeing fewer complaints about posts it decided to censor. The bad news for Facebook is that it will likely start seeing more complaints about posts it didn't censor. Damned if you do, damned if you don't ...
"21.10.2016 20:09:09" adweek.com YouTube: Third Presidential Debate Drove 2.8 Million Live Watch Hours The third and final U.S. presidential debate drove 2.8 million live watch hours on YouTube, almost five times higher than the live watch hours for the third presidential debate in 2012. YouTube's numbers for the 2016 presidential debates blew away its 2012 figures:
"21.10.2016 19:41:44" adweek.com Mobile Game Roundup: Mini Metro, Reflection and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases ...
"21.10.2016 18:56:50" adweek.com Consumers Want Personalization In Exchange for Their Data (Infographic) Internet users provide so much data to marketers and brands through browsing and shopping, and they want something significant in return. Bazaarvoice talks personalization ...
"21.10.2016 17:05:18" adweek.it Facebook Live Multiplatform Ad Campaign Launches Sunday Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. Facebook's push behind Facebook Live continues with Sunday's launch of a multiplatform advertising campaign in the U.S. and U.K.:
"21.10.2016 15:24:39" adweek.it Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14 Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here's why. If your Facebook pages' Reactions, shares and comments totals seemed low earlier this month, here's why:
"21.10.2016 14:06:44" adweek.com Hearthstone Players Can Win Free Card Packs By Choosing Tournament Champion A new Hearthstone event gives users the opportunity to win at least one free card pack by choosing a champion in the 2016 Hearthstone World Championship tournament. Pick a winner, and you may win:
"21.10.2016 13:49:44" adweek.com Why the Twitter-NFL Deal Is a Hail Mary That Will Work Televised football will never become as antiquated as a rotary phone, but this deal will keep it from losing momentum over the next few years. The Twitter livestreaming deal may help the NFL more than you think, according to GlassView account manager and global team lead Daniel Dryburgh:
"20.10.2016 19:53:23" adweek.it Facebook Instant Articles Now Support 360-Degree Videos and Photos Publishers using Facebook's Instant Articles can now include 360-degree videos and 360-degree photos to their content. Full circle: 360 videos, photos come to Facebook's Instant Articles ...
"20.10.2016 19:10:25" adweek.com Google Launches Wallpapers App on Android The app allows users to browse a variety of device wallpapers taken from Google Earth, Google+ and "other partners." Bored with your wallpaper?
"20.10.2016 18:36:37" adweek.com Ubisoft Launches Trolls: Crazy Party Forest on Mobile The city-building game is based on DreamWorks Animation film Trolls, which hits theaters in the U.S. Nov. 4. Party with the Trolls:
"20.10.2016 17:17:25" adweek.it Trust in Social Media Security Is at an All-Time Low (Infographic) Despite increased use of social sites overall, 96 percent of users surveyed said they didn't trust social media sites to keep their data secure. A matter of trust (or lack thereof) ...
"20.10.2016 16:05:21" adweek.com Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter Candidates Donald Trump and Hillary Clinton discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate Wednesday night. Nasty woman, bad hombres and Vladimir Putin ...
"20.10.2016 15:20:16" adweek.com Add Products to Facebook Dynamic Ads via URL Brands using Facebook's dynamic ads can now add product images via URL, rather than solely via product catalogs on the social network. Brands using Facebook dynamic ads can now add products via URLs:
"20.10.2016 14:09:15" adweek.com Seriously Launches Best Fiends Forever on iOS, Android The clicker or idle game allows users to help the Fiends defeat the Slugs while traveling through the land of Minutia. Fiendish:
"20.10.2016 13:11:03" adweek.com The Most Important Thing in Marketing Isn't VR or AI Cross-device identity data helps automated marketing and digital advertising be much smarter because it's not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Drawbridge vp of product management and partnerships Rahul Bafna talks cross-device measurement:
"19.10.2016 21:22:40" adweek.com Video Is Increasingly Important in Content Marketing (Infographic) Images result in 94 percent more views, higher engagement and increased conversion rates than text-only content. Video, video, video ...
"19.10.2016 20:12:08" adweek.com Facebook Customizable Push Campaigns for Apps Are Out of Beta Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. The customizable push notification campaigns Facebook first introduced at F8 are out of beta and available to all developers:
"19.10.2016 19:38:04" adweek.com YouTube Kids App Updated With Anti-Bullying, Halloween Playlists YouTube announced two campaigns taking place in the YouTube Kids app during October. YouTube Kids app focuses on bullying prevention, Halloween ...
"19.10.2016 19:02:20" adweek.com Instagram Rolls Out Suicide-Prevention Tools Instagram took a cue from parent company Facebook with its launch of suicide-prevention tools. Instagram followed the lead of parent company Facebook with its launch of suicide-prevention tools:
"19.10.2016 18:32:44" adweek.com Twitter Teams Up With GLAAD, MLB on Spirit Day Emoji Twitter is marking Spirit Day Thursday (Oct. 20) with a custom purple hashtag-triggered emoji. Twitter shows its spirit ...
"19.10.2016 17:57:39" adweek.com Snapchat Changing Terms for Discover Content Partners (Report) The wall around Snapchat's walled garden is about to get a little more expensive for media companies to climb. Snapchat is proposing paying content partners for its Discover section a flat fee, rather than sharing ad revenue:
"19.10.2016 17:36:37" adweek.it LinkedIn Announces Changes to Endorsements Feature The Endorsements feature allows users to acknowledge their connections' skills by endorsing those skills on their profiles. LinkedIn is working to improve targeting for its Endorsements feature:
"19.10.2016 17:01:35" adweek.it Facebook Updates Calls to Action on Pages, Recommendations, Local Events Welcome to Facebook. Now Facebook wants to make sure you never have to leave. Facebook's new call-to-action buttons for pages and improvements to recommendations and events are aimed at making sure users don't leave the social network to look elsewhere for information:
"19.10.2016 15:09:09" adweek.com Electronic Arts Launches Battlefield Companion on Mobile Electronic Arts released a major update for its Battlelog mobile app, changing the name of the app to Battlefield Companion and adding support for Battlefield 1. Battlelog is now Battlefield Companion:
"19.10.2016 14:05:33" adweek.com Pin Collective: Pinterest Connects Best Content Creators With Brands Pinterest Wednesday announced the formation of the Pin Collective, which is aimed at giving brands access to the social network's best content creators. The Pin Collective is Pinterest's way of connecting select content creators with advertisers to enhance their campaigns:
"19.10.2016 13:53:29" adweek.com Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots Face it: Bots are all the rage right now. Not only are chat bots becoming more useful for consumers, they're becoming an increasingly common way for brands to forge relationships with their customers. Chat bots are taking the place of brand applications, according to XenoPsi president MichaelAaron Flicker:
"18.10.2016 22:44:42" adweek.com Facebook Adds Ability for Users to Endorse Candidates, Issues Tab Facebook quietly added the ability for users to endorse candidates in the 2016 presidential election, as well as issues tabs on those candidates' pages. Facebook users can now share whether they're with her, riding the Trump train, or looking elsewhere:
"18.10.2016 22:12:16" adweek.com Instagram Stories Officially Added to Explore Tab Instagram announced Tuesday that Instagram Stories have been added to its Explore tab. Instagram's Explore tab now contains Stories:
"18.10.2016 21:52:01" adweek.it Facebook Audience Network Updates Coming Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. Facebook Audience Network is about quality ads, not click-through rates, says director of publisher solutions David Jakubowski:
"18.10.2016 20:05:17" adweek.com Facebook Testing Conversation Topics for Messenger Facebook appears to be testing a new way to get users chatting on its Messenger app: conversation topics. Facebook REALLY wants people to use Messenger ...
"18.10.2016 19:37:42" adweek.it Facebook Live Column Added to Signal Facebook added a column for Facebook Live videos to its Signal tool for journalists. The Signal tool Facebook introduced for journalists last year now has a column devoted to Facebook Live videos:
"18.10.2016 19:06:14" adweek.it The Sims FreePlay Receives Halloween Update for 2016 The update includes Halloween content, free clothing items and more. Happy Halloween from The Sims FreePlay:
"18.10.2016 18:40:25" adweek.com Verified Pages (All Pages Soon) Can Schedule Facebook Live Videos via API Verified pages on Facebook will be able to schedule Facebook Live videos, complete with pre-broadcast lobbies, via the Facebook Live API. Page admins of verified pages (all pages soon) will be able to schedule Facebook Live videos:
"18.10.2016 17:59:57" adweek.it Facebook Testing Data Saver Feature for Messenger One of the most common complaints about the flagship Facebook apps and the social network's stand-alone Messenger apps is the amount of data they use, but a solution may be on the way for Messenger, The latest beta version of Facebook Messenger for Android includes a Data Saver feature that allows users to choose which photos and videos to download, rather than the app automatically downloading everything. Would you like to see this become a
"18.10.2016 17:30:13" adweek.it Facebook Now Lets You Set the Initial View on 360-Degree Photos Users can now change the initial view on their 360 photos on iOS, Android and Chrome on desktop. Users posting 360 photos on Facebook can now set the initial view that will show up in News Feed:
"18.10.2016 16:40:29" adweek.com Facebook Messenger Day Testing Expands to Australia (Screenshots) Facebook has expanded the testing of its Snapchat-like Messenger Day feature to Australia, after starting out its tests in Poland. Messenger Day, the latest Snapchat-like feature being tested by Facebook, is now in a second country:
"18.10.2016 15:32:50" adweek.com Businesses: Take a Holistic Approach to Cybersecurity Experts recommend creating a culture of security and implementing security measures at each level of a project. SecurityScorecard chief research officer Alex Heid spoke with SocialTimes:
"18.10.2016 14:06:03" adweek.com Plants vs. Zombies Heroes Launches on iOS, Android The collectible card game allows users to play as both plants and zombies in single-player and multiplayer battles. Your iOS or Android device is about to be taken over by plants and zombies ...
"18.10.2016 13:51:18" adweek.it How Snapchat, Tinder Can Better Serve Advertisers Snapchat and Tinder are still struggling to introduce functions that allow brands to communicate with audiences in an effective way. Snapsearch--for Snapchat founder James Bryan on how advertising on Snapchat and Tinder can be improved:
"17.10.2016 20:16:42" adweek.com Hearthstone Introduces Heroic Tavern Brawl The game's latest update allow users to compete in a premium competition for a chance to win in-game rewards. Hearthstone: Heroes of Warcraft players can now get into a Heroic Tavern Brawl:
"17.10.2016 19:10:35" adweek.com Internet Users Want to Know How Their Data Is Used (Infographic) While social logins have become the preferred method for accessing sites and services across the web, 93 percent of participants in a recent survey indicated that they were concerned with how companies are using their data. Internet users feel more comfortable with social logins but still expressed concerns about how their data is being used:
"17.10.2016 18:33:18" adweek.it Nielsen Social Content Ratings, Week of Oct. 10: Empire Rolls in Debate-Free Week Fox's Empire took advantage of a debate-free week to top television series and specials for the week of Oct. 10 in total interactions on Facebook and Twitter, according to the Nielsen Social Content Ratings. The week of Oct. 10 was a good one for Major League Baseball and Fox's Empire, according to the Nielsen Social Content Ratings:
"17.10.2016 17:40:08" adweek.com Topps Launches Topps NHL Skate Trading Card App The app allows users to collect and trade digital cards featuring real NHL players. Lace 'em up ...
"17.10.2016 15:14:46" adweek.it 4 Tips to Influence Buyers and Win Social Referrals How do you influence buyers and win social referrals without breaking a sweat? Social referrals are crucial, and James Jorner, content strategist and marketer at Effective Inbound Marketing, shared four tips on how to generate them:
"17.10.2016 14:33:24" adweek.com Floor 84, Tootsie Roll Industries Partner for Tootsie POP on Mobile The puzzle game will allow players to complete 120 candy-themed levels in the world of Tootsie. Let me see the Tootsie Roll ...
"17.10.2016 13:46:59" adweek.com Nielsen Social Content Ratings: NBC's This Is Us Ruled Premiere Week The debut of NBC series This Is Us sparked the most total interactions on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings. The debut episode of NBC's This Is Us generated the most buzz on Facebook and Twitter during premiere week, Sept. 19 through 25, according to Nielsen Social Content Ratings:
"14.10.2016 19:14:50" adweek.com Google Adds Fact Check Tag to Articles in Google News The tag will help users access fact-checking articles related to major news stories, starting in the U.S. and the U.K. Just the facts ...
"14.10.2016 17:07:34" adweek.it Mobile Game Roundup: NHL SuperCard 2K17, Juggernaut Champions and More Here's a look at some of the mobile games that were released this week. This week's new mobile game releases:
"14.10.2016 15:49:28" adweek.com Instagram Now Available for Windows 10 Tablets Instagram is now available for tablets running Windows 10. Got a Windows 10 tablet? You can now have Instagram, too:
"14.10.2016 14:03:09" adweek.com The Missing Piece of Chat Bot Technology: Consumer Intent Chat bot technologies make it easier for companies to interact with shoppers through messaging applications. While this provides tremendous upside for businesses, it also applies pressure for marketers to make a positive, valuable first impression. 7 CMO Scott Horn on the next big step for chat bots:
"13.10.2016 21:07:11" adweek.it Americans Still Prefer Email to Social Media (Infographic) A survey of white-collar workers with smartphones revealed that email is still the preferred method of communication with co-workers and brands. Is email dead? Not in the office, according to a survey by Adobe:
"13.10.2016 20:33:58" adweek.it Apple TV, Google Chromecast Users Can Stream Facebook Videos to Their TVs Why settle for watching Facebook videos on your smartphones or tablets when you can view them on your television screens? Facebook users can now stream videos to their television sets via Apple TV and Google Chromecast:
"13.10.2016 20:05:57" adweek.it Hasbro, Backflip Studios Launch My Little Pony: Puzzle Party on Mobile The puzzle game allows users to complete levels with Twilight Sparkle, Fluttershy and other characters from the My Little Pony: Friendship Is Magic television series. Pony up ...
"13.10.2016 19:36:37" adweek.com Google Photos Will Now Suggest Photo Rotations, More Google announced the release of four new features in Google Photos on iOS, Android and the web. And ... rotate!
"13.10.2016 19:03:59" adweek.it Twitter Tests Swapping Explore for Moments in iOS, Android Apps Has Twitter's Moments feature seen its best moments? Moments out, Explore in? Twitter tests change to iOS, Android apps:
"13.10.2016 18:36:24" adweek.com Periscope Producer Lets You Stream From Sources Other Than Phones Periscope introduced Periscope Producer, a new way for users to stream live videos to their Periscope accounts from devices other than phones and tablets. Periscope isn't just for phones and tablets anymore ...
"13.10.2016 18:33:21" adweek.it Pinterest Tops 150 Million Monthly Active Users Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. 150 million monthly active users (and counting) for Pinterest:
"13.10.2016 17:43:36" adweek.com Snap Inc. Names Banks to Lead IPO (Report) While Snapchat parent company Snap Inc. has yet to officially announce an initial public offering, it reportedly notified Morgan Stanley and Goldman Sachs Group that they will lead the IPO, which could take place as soon as March. Banks on board for March Snap Inc. IPO?
"13.10.2016 17:06:20" adweek.it What Makes a Great Influencer Post? It all starts with a great story first and foremost--a story written genuinely from the influencer's perspective, not spoon-fed from the brand. All of the elements of crafting impactful influencer marketing posts, from Holly Pavlika of Collective Bias:
"13.10.2016 16:05:28" adweek.com BuzzFeed News, Twitter Join Forces on Election Night Livestream Special BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed's New York office. BuzzFeed News and Twitter are spending election night together ...
"13.10.2016 15:13:33" adweek.com Clash of Clans Updated With Friendly Wars, More With the Friendly Wars feature, any two clans can compete in wars for fun. Friendly fire comes to Clash of Clans ...
"13.10.2016 14:13:30" adweek.com Facebook, Google Team Up on Subsea Cable Across Pacific Ocean Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. Facebook, Google and Pacific Light Data Communication are going under the Pacific:
"13.10.2016 13:25:44" adweek.com LinkedIn App Adds Feed Controls, Save, Enhanced Search LinkedIn introduced three “new” features for its mobile app: the ability for users to control their feeds, save articles for later and search for relevant content. Long-awaited features come to the LinkedIn app:
"12.10.2016 21:46:46" adweek.com Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles Facebook Wednesday announced several new advertising options for Instant Articles: support for new and custom ad sizes, as well as video ads and carousel ads. Publishers looking to monetize Facebook's Instant Articles now have more options:
"12.10.2016 21:13:08" adweek.com Pinterest Adds Retargeting Options for Pins, Websites Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. More robust retargeting from Pinterest:
"12.10.2016 19:32:26" adweek.com Facebook Names Rachel Rubin Franklin Head of Social VR Facebook turned to a leading game developer to fill its new role of head of its social virtual reality team, hiring Electronic Arts vice president Rachel Rubin Franklin. The new head of Facebook's social virtual reality team came to the social network from game developer Electronic Arts:
"12.10.2016 18:29:39" adweek.com Google Creative Lab Launches Sprayscape Camera App on Android The Sprayscape app uses a device's gyroscope to allow users to "take pictures on the inside of a 360-degree sphere." Gyroscope on ...
"12.10.2016 18:06:56" adweek.com Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight, Twitter's similar event for mobile developers? No Twitter Flight?
"12.10.2016 17:25:23" adweek.it Amazon Music App Updated to Support Amazon Music Unlimited Amazon updated its Amazon Music app to support Amazon Music Unlimited, the company's new premium music subscription service. Face the music with Amazon ...
"12.10.2016 16:22:06" adweek.it Sheryl Sandberg: I'm Staying at Facebook Chief operating officer Sheryl Sandberg didn't leave Facebook for Disney, or to run for public office, and she said Tuesday that she's not leaving the social network for a cabinet position, either. Facebook COO Sheryl Sandberg shot down rumors that she would accept a Cabinet position if Hillary Clinton is elected president:
"12.10.2016 14:14:45" adweek.it Marketing via LinkedIn (Infographic) LinkedIn isn't just for networking for jobs: It can also be a strong marketing tool. LinkedIn isn't just for job hunting ...
"12.10.2016 13:30:09" adweek.com Is Snapchat Accessible to Smaller Advertisers? While the barrier to entry has been lowered, advertising on Snapchat is still out of reach for many brands. It's best reserved for companies with a clear branding objective, an authentic voice and a willingness to take risks and have fun. engage:DBR CEO Ted Dhanik on the types of companies that should pursue advertising on Snapchat:
"12.10.2016 13:24:40" adweek.com King Launches Shuffle Cats Multiplayer Card Game on Mobile The multiplayer card game is based on the game of rummy, and it allows users to compete in two-player games as they make their way down Lucky Lane. Deal the cats ...
"11.10.2016 23:50:26" adweek.com Sneaky Malware Is Threatening User Trust in Digital Advertising Malware buried in advertising is becoming a stubborn problem, and it is currently plaguing a number of mainstream sites. Malware hiding behind ads:
"11.10.2016 21:21:02" adweek.it EA Launches EA Sports FIFA Mobile on iOS, Android, Windows 10 The soccer game allows each user to build and manage a soccer team and complete events in multiple gameplay modes. FIFA on your phone:
"11.10.2016 20:14:18" adweek.com Facebook Announces Some Speakers for 2016 Global Partner Summit Facebook previewed its 2016 Global Partner Summit, which is being held Oct. 18 and 19 in San Francisco. Facebook Marketing Partners are packing for San Francisco:
"11.10.2016 19:13:15" adweek.com Dropbox on iOS Now Lets You Sign PDFs, Share Files in iMessage, More Dropbox released the latest update for its iOS app, which includes five new features. Dropbox introduced a handful of new features for its iOS app, including the ability to sign PDFs:
"11.10.2016 18:09:59" adweek.com Facebook Testing Ads in Groups Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. How will Facebook users react if they start seeing ads in groups?
"11.10.2016 17:08:37" adweek.it Twitter Fabric Beta Builds on Beta by Crashlytics Move Into the Fastlane Developers creating apps for Twitter Fabric can now more quickly distribute beta builds of their apps following the addition of support for fastlane to Beta by Crashlytics. Twitter Fabric app developers can now more efficiently distribute their beta builds:
"11.10.2016 16:18:54" adweek.com Liftoff: Female App Users 34% More Likely to Purchase Than Males Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-app purchase behavior of users in mobile shopping and gaming apps. Don't underestimate the in-app purchasing power of women, according to Liftoff:
"11.10.2016 15:13:01" adweek.it Internal Memo from Jack Dorsey Seeks to Calm the Waters at Twitter Twitter CEO Jack Dorsey sought to calm the waters after a tumultuous few weeks at his company. Jack Dorsey to Twitter employees: Keep calm, carry on and focus on real-time news ...
"11.10.2016 13:26:38" adweek.com Twitter Takes Manhattan Twitter is taking its “What's Happening Now” campaign to the streets—the streets of Manhattan, to be exact. Tweet me out in the street ...
"10.10.2016 21:28:10" adweek.com Nielsen Social Content Ratings, Week of Oct. 3: Debates Stay On a Roll The second presidential debate Sunday night and the vice presidential debate last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings. The Nielsen Social Content Ratings continue to be dominated by election season and football season:
"10.10.2016 20:39:44" adweek.it Workplace (Formerly Facebook at Work) Officially Launches Worldwide Facebook announced the global availability of Workplace--long-awaited, long-tested and formerly known as Facebook at Work--at an event in London Monday. Will Facebook's Workplace soon be coming to your workplace? The social network launched the product, formerly known as Facebook at Work, at an event in London:
"10.10.2016 18:07:47" adweek.com Disney Emoji Blitz: 500 Million Games Played So Far (Infographic) Disney released an infographic containing gameplay stats about Disney Emoji Blitz, its emoji-themed match-three puzzle game that launched on iOS and Android in July. Biltz, indeed ...
"10.10.2016 17:43:25" adweek.com Second Presidential Debate: Facebook, Twitter Abuzz With Trump's Dismissal of Pence Throwing your running mate under the bus during a presidential debate is a surefire way to draw attention on social media. Sunday night's second presidential debate set records for activity on Facebook and Twitter:
"10.10.2016 17:12:22" adweek.it Pokemon Go: Niantic Previews Capture Bonuses, More Niantic revealed two new updates coming to Pokemon Go in the future. What's new in Pokemon Go?
"10.10.2016 15:32:56" adweek.com Connecting With Gen Z: A Playbook for Digital Marketers The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. SocialCode analyst Diana Gonimah on how to reach Generation Z:
"10.10.2016 14:13:05" adweek.com Snap Inc. Removes Auto Advance from Snapchat, Introduces Story Playlist With this update, the app will no longer automatically advance users from one Story to the next when they're watching Stories in the app's recent updates section. A Snap decision on Stories:
"07.10.2016 21:41:13" adweek.com Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos Facebook | Web Video Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos By David Cohen on Oct. 7, 2016 - 5:35 PMComment Facebook is bringing 360-degree audio to its 360-degree videos Oculus VR product manager Abesh Thakur and Facebook technical Facebook introduced Audio 360, spatial audio for its 360-degree videos:
"07.10.2016 20:36:41" adweek.com Facebook Launches Events From Facebook App on iOS The app allows users to discover upcoming Facebook events and keep track of events they're already connected to. Events From Facebook is a stand-alone iOS app (Android coming soon) for all facets of Facebook events:
"07.10.2016 20:24:18" adweek.com Mobile Game Roundup: Crooked Path: Infinity Run, Tower Blockade and More Here's a look at some of the mobile games that were released this week. This week's new mobile games:
"07.10.2016 19:59:56" adweek.com 2K Launches Mafia III: Rivals on iOS, Android The turn-based RPG is based on Hanger 13's Mafia III console game, and it allows each player to create and manage a crime syndicate in the city of New Bordeaux. The mob comes to New Bordeaux:
"07.10.2016 17:50:03" adweek.com Oculus Touch to Ship Dec. 6; Other Oculus Connect 3 Announcements The long-awaited Oculus Touch controller will ship Dec. 6 with a $199 price tag, the Facebook-owned virtual-reality company announced at Oculus Connect 3 Thursday at the McEnery Convention Center in San Jose, Calif. The Oculus Touch is finally on its way, and more from Oculus Connect 3:
"07.10.2016 15:39:12" adweek.com The Economist to Publish Weekend Editions on Snapchat Discover A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist will publish on Snapchat Discover every weekend. Surprised?
"07.10.2016 14:50:48" adweek.com Facebook Adds Campaign Planner Feature to Business Manager As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Facebook's Business Manager has a new Campaign Planner feature:
"07.10.2016 13:58:33" adweek.com Is Toxic Social Media Destroying Your Brand? With social media in the branding mix, you can't let toxic rumors get out of hand. Sherry Gray on how some brands made bad situations worse via social media:
"06.10.2016 21:32:57" adweek.com Facebook Eyes Internet.org Free Basics Launch in U.S. (Report) Facebook's Internet.org has brought its Free Basics application with free Internet services to underdeveloped countries worldwide, and now it may be coming to the most developed country. Facebook is reportedly in talks with wireless carriers and government officials to bring its Internet.org Free Basics app to the U.S.:
"06.10.2016 20:07:16" adweek.it Fallout Shelter Updated With Theme Workshop, Room Themes With this update, users can craft visual themes for their Vault rooms based on the four factions from Fallout 4. Head for Shelter ...
"06.10.2016 19:21:58" adweek.it What Are Users #Scared of on Instagram? (Infographics) Instagram users are afraid of threats both real and imagined, from ghosts and poisonous snakes to tornadoes and demons. Halloween Express finds out what Instagram users are #scared of ...
"06.10.2016 19:05:18" adweek.com Snapchat Ads API Goes Live (Report) The ads application-programming interface Snapchat announced in June became a reality last weekend. The Snapchat ads API reportedly went live over this past weekend:
"06.10.2016 18:06:27" adweek.it GSN Games' Sparcade Lets You Compete for Real Money on iOS The game allows users to play competitive versions of Solitaire TriPeaks, Scrabble, Tetris Burst, Pac-Man and Wheel of Fortune to win virtual currency or real money. Sparcade is coming for iOS devices:
"06.10.2016 17:45:21" adweek.com LinkedIn Open Candidates Allows Users to 'Privately' Seek New Jobs LinkedIn Thursday introduced a solution to the ages-old problem of looking for a new job without current employers or co-workers knowing about it. Look for a job without your boss knowing:
"06.10.2016 15:32:23" adweek.com Facebook Graph API v2.8: Updates to Instant Articles, Offers and More Facebook announced the release of Graph API v2.8, which gives publishers using Instant Articles more flexibility and includes a redesign of Offers. The latest update to Facebook's Graph API includes new options for Instant Articles and Offers:
"06.10.2016 14:06:49" adweek.com Why the Marriage of Social Media and Broadcast Is Critical to Television As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend. Don't give up on social TV, says Sentab CEO Tarmo Pihl:
"06.10.2016 13:56:01" adweek.com Disruptor Beam Announces The Walking Dead: March to War for Mobile The game will allow each player to lead a group of survivors in a quest for resources. March of the Dead ...
"05.10.2016 21:21:58" adweek.it Vice Presidential Debate on Twitter: Solid Win for Mike Pence Mike Pence was the subject of 60 percent of conversation on Twitter during Tuesday night's vice presidential debate, while just 40 percent was about Tim Kaine. What did Twitter users talk about during the vice presidential debate Tuesday night?
"05.10.2016 20:43:23" adweek.com 12-Step Guide for Social Media Marketing Success (Infographic) An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. Step one ...
"05.10.2016 19:44:22" adweek.com Wine n Dine Food Discovery App Officially Launches on iOS The app allows users to discover dishes to try at restaurants around the world. Hungry?
"05.10.2016 19:01:07" adweek.com Facebook 'Secretly' Rolls Out End-to-End Encryption for All Messenger Users All Facebook Messenger users now have access to end-to-end encryption feature Secret Conversations, but why is the social network being so secretive about it? Secret Conversations are now available to all Facebook Messenger users, but do they even know about it?
"05.10.2016 18:08:12" adweek.com The Simpsons: Tapped Out Receives Treehouse of Horror 2016 Update This year's Halloween event allows players to help Lisa film a horror movie in Springfield. D'OH!!!
"05.10.2016 16:05:11" adweek.it It Pays to Provide Customer Service via Twitter (Report) Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study conducted along with Applied Marketing Science. Not paying attention to customer service via Twitter? Perhaps you should ...
"05.10.2016 15:47:35" adweek.com Twitter Adds Aggregate User Age Information to Gnip Audience API Twitter announced the addition of aggregate user age information to the Audience API from Gnip. More info from the Gnip Audience API:
"05.10.2016 14:16:08" adweek.it Pac-12 Networks-Twitter Livestreaming Pact Set to Kick Off The first games were announced in the livestreaming pact between Pac-12 Networks and Twitter, which was inked in July. Thursday's women's soccer match between the University of Oregon and the University of Colorado marks the first game covered by the livestreaming pact between Pac-12 Networks and Twitter:
"05.10.2016 14:10:12" adweek.com 5 Things You Should Do to Scale Social Care (An Inside Look at HP) Lithium Technologies marketing director Francisca Fanucchi spoke with HP global director of social customer care Kriti Kapoor. Lithium Technologies marketing director Francisca Fanucchi and HP global director of social customer care Kriti Kapoor on what works:
"04.10.2016 21:33:33" adweek.it Loving Twitter's Newest Emoji Twitter teamed up with Focus Features on a hashtag-triggered emoji marking the release of feature film Loving. Twitter and Focus Features teamed up on an emoji marking the release of Loving, representing interracial couples:
"04.10.2016 21:25:51" adweek.com YouTube Allows Influencers, Creators to Add 'Includes Paid Promotion' Disclaimer YouTube came up with a solution to the confusion over whether content from influencers is advertising. YouTube introduced an easy way for influencers and creators to let users know when their videos are actually ads:
"04.10.2016 20:53:54" adweek.com Learn to Identify and Protect Yourself From Phishing Scams (Infographic) October is cybersecurity awareness month, a good time to brush up on how to protect yourself in the digital world and other basic tools for improving the security of your data. Don't take the bait ...
"04.10.2016 20:04:27" adweek.it Pinterest Taps Twitter's Todd Morgenfeld as First CFO Pinterest named its first-ever chief financial officer, and he comes to the social network by way of Twitter. The first-ever Pinterest chief financial officer is ...
"04.10.2016 19:03:35" adweek.com Twitter Users Can Now Add 'View on Periscope' Links to Web Profiles With this feature, users can add "View on Periscope" links to their Twitter web profiles. Twitter users can now add "View on Periscope" links to their Twitter profiles on the web:
"04.10.2016 18:43:52" adweek.com Yahoo Launches Yahoo Newsroom News App on iOS, Android The news app allows users to explore news in more than 200 categories, called Vibes, as well as to share stories in the app. Yahoo's iOS and Android apps have been renamed Yahoo Newsroom. Here are the details:
"04.10.2016 16:45:43" adweek.com Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront. Ford will sponsor a yearlong Twitter Amplify deal across shows on The CW, starting with Tuesday night's season premiere of The Flash:
"04.10.2016 16:21:58" adweek.com EA Mobile Previews Next SimCity BuildIt Updates EA Mobile revealed two updates that are coming to SimCity BuildIt this month. Coming soon to SimCity BuildIt ...
"04.10.2016 15:40:10" adweek.com Facebook Eyes Data Center in Odense, Denmark (Report) What do Facebook and Hans Christian Andersen have in common? According to reports, the answer may be Odense, Denmark. The birthplace of author Hans Christian Andersen may be the site of a new Facebook data center:
"04.10.2016 14:10:01" adweek.com WhatsApp Introduces New Camera Features on Android New photo- and video-editing tools allow users to add emoji, drawings and text to their images and videos before sharing them with friends. More fun with photos and videos for WhatsApp Android users:
"04.10.2016 13:40:00" adweek.com 5 Deadly Myths About Influencer Marketing Most app developers get influencer marketing wrong. They waste a huge amount of time and money working with influencers. Why? Their decisions were based on myths and misconceptions. Trend Pie founder Victor Ricci dispels some myths about influencer marketing:
"03.10.2016 21:08:06" adweek.com Nielsen Social Content Ratings, Week of Sept. 26: Dominant Debate No shock at all: The first presidential debate blew away the rest of the television series and specials for the week of Sept. 26, according to the Nielsen Social Content Ratings. There's no debating the big winner of the Nielsen Social Content Ratings for the week of Sept. 26:
"03.10.2016 19:42:54" adweek.com Facebook Launches Messenger Lite for Markets With Poor Connection Speeds Facebook is bringing Messenger to areas with poor internet connections with its introduction of Android app Messenger Lite. Facebook introduced Android app Messenger Lite, aimed at regions with poor internet connectivity:
"03.10.2016 18:52:45" adweek.com D3 Go! Celebrates Third Anniversary of Marvel Puzzle Quest Marvel Puzzle Quest turns three this week, and to celebrate, D3 Go! and developer Demiurge Studios will launch a series of events in the game. Marvel Puzzle Quest turns three:
"03.10.2016 17:11:19" adweek.com Facebook Opens Doors to Marketplace Facebook is going after the niche currently occupied by craigslist and eBay with the launch of its newest feature, Marketplace. Facebook introduced Marketplace, a single destination for users looking to buy or sell items:
"03.10.2016 16:19:59" adweek.com Google Maps Now Displays Google Calendar Events on Android With this update, so long as users are signed in to both Google Calendar and Google Maps, they'll see their Google Calendar events on the map when they access Google Maps. Android users who are signed in to both Google Calendar and Google Maps will see their events on their maps:
"03.10.2016 15:16:04" adweek.com Why the 'Death of Advertising' Is Overblown (and How Tech Is Reshaping Ads) Although content marketing and inbound marketing methods have emerged as rivals to traditional advertising routes, they haven't fully replaced them as a viable option. Advertising isn't dead, but it's changing ...
"03.10.2016 15:08:12" adweek.com Activision Reveals Skylanders Creator, Coming Soon to iOS, Android The app will allow users to create their own special Skylanders, called Imaginators, which they can bring to life in the console game by purchasing a 3-D printed figure or an Imaginator Card. Create your own Skylander:
"30.09.2016 18:28:45" adweek.com Mobile Game Roundup: Infinite Tanks, Tiny Miners and More Here's a look at some of the mobile games released this week. A look at this week's new mobile games:
"30.09.2016 17:08:24" adweek.it Facebook Plans Major Campaign to Promote Facebook Live (Report) Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. Facebook will promote awareness of Facebook Live via a campaign including TV and billboards, according to a report by The Wall Street Journal:
"30.09.2016 16:07:06" adweek.it My Day: Facebook Messenger's Take on Snapchat Stories, Instagram Stories? Is it time for the Facebook Messenger version of Snapchat Stories and Instagram Stories? Snapchat Stories ... Instagram Stories ... Facebook Messenger's My Day?
"30.09.2016 15:18:37" adweek.it How Instagram Stories Can Help Your Brand Gain Relevance Instagram Stories offers an opportunity for users to get back to the roots of social media. You can establish a one-on-one conversation with consumers, improving the level of engagement--and creating some buzz while you're at it. Tony Tie, senior search marketer at Expedia Canada, on how brands can tell their stories via Instagram Stories:
"30.09.2016 14:12:39" adweek.com Ubisoft Launches Face Up: The Selfie Game on Mobile The multiplayer quiz game is similar to charades, and it allows users to act out expressions for other users to guess by taking selfies. Fun with selfies ...
"30.09.2016 13:33:50" adweek.com NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3 The Rams' return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season. The Rams' return to Los Angeles boosted the club's growth on Facebook and Instagram during weeks one through three of the NFL season, according to Unmetric:
"29.09.2016 21:14:35" adweek.it LinkedIn Releases Semiannual Transparency Report In numbers that pale in comparison to those reported by Facebook and Twitter, LinkedIn announced Thursday that it received 145 government requests for information in the first half of 2016, up slightly from 139 in the second half of 2015. How many government requests for information did LinkedIn receive in the first half of 2016?
"29.09.2016 20:24:30" adweek.com 7 Insights to Help Refine Your App Notification Strategy There's a fine line between being effective and being annoying when it comes to push notifications. To push, or not to push ...
"29.09.2016 19:39:00" adweek.com F8 2017 Moves to San Jose, Set for April 18 and 19 The 2017 edition of Facebook's F8 annual developer conference will take place April 18 and 19 at the McEnery Convention Center in San Jose, Calif. Facebook's F8 annual developer conference is set for April 18 and 19 at the McEnery Convention Center in San Jose, Calif.:
"29.09.2016 18:58:20" adweek.com Periscope Updates Website With Curated Broadcast Channels With this update, users can browse featured curated channels based on specific topics or events, as well as curated channels based on hashtags. Periscope.tv now features curated channels based on specific topics or events:
"29.09.2016 18:05:41" adweek.it EXTRA Slot Stars Launches on iOS, Android The slot machine game is based on television show Extra. Play slots with Mario Lopez:
"29.09.2016 17:51:20" adweek.com Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections Facebook is testing a feature giving page administrators the ability to tag products in photos, videos and posts on their pages. Facebook pages with product catalogs or shop sections may be part of a test allowing their admins to tag products in posts, photos and videos:
"29.09.2016 17:45:36" adweek.com Disney Releases Frozen Free Fall: Icy Shot on Mobile The puzzle game is the follow-up to the original Frozen Free Fall, which has been downloaded more than 130 million times since its release in 2014. Winter is coming ...
"29.09.2016 16:32:50" adweek.com More New Features for Facebook's Analytics for Apps Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Facebook's Analytics for Apps just received another update with a host of new features:
"29.09.2016 14:07:03" adweek.com Agatha Christie: The ABC Murders Launches on iOS, Android The adventure game is based on the novel by Agatha Christie, and it sees users become detective Hercule Poirot on a quest to solve the case of the A.B.C. serial killer. Are you ready to solve the case of the A.B.C. serial killer?
"29.09.2016 13:56:15" adweek.com 5 Tips to Grow from Livestreamer to Broadcaster Here are my five tips to grow from simple streamer to big-time internet broadcaster. Longtime streamer Victor "Spooky" Fontanez shares five tips for fellow streamers who want to get serious:
"28.09.2016 21:28:04" adweek.it Hibu Named Facebook Marketing Partner Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. Hibu, which provides digital marketing solutions to small and midsized businesses, is now a Facebook Marketing Partner:
"28.09.2016 20:06:38" adweek.com Google Updates iOS App With Incognito Mode, More Google launched the latest update for its iOS app, which allows users to search in an Incognito Mode. Go Incognito ...
"28.09.2016 19:20:45" adweek.com Is It Time to Standardize Disclosure for Sponsored Content? The lack of disclosure among celebrities and influencers muddies the water of social media postings to the point of creating suspicion when a celebrity praises a service in any way. Is it an ad, or not?
"28.09.2016 18:08:22" adweek.com All Twitter Users Can Now Create Moments Why should Snapchat and Instagram users have all the fun with their Stories? Twitter announced Wednesday that its Moments feature is now available to all users. Momentous ...
"28.09.2016 17:05:04" adweek.it Plants vs. Zombies 2 Launches Keysplosion, Big Brainz Event The Keysplosion allows players to unlock the game's 11 in-game worlds for free. Keysplosion!
"28.09.2016 16:08:25" adweek.com Tweet Directly Via Bloomberg Terminal Bloomberg announced Wednesday that Bloomberg Professional subscribers can now tweet directly via their Bloomberg Terminals. Bloomberg Professional subscribers can now send tweets directly via their Bloomberg Terminals:
"28.09.2016 15:08:54" adweek.com Facebook, WhatsApp Face Another Privacy Flap in Germany The data protection commissioner in the German city of Hamburg is taking aim at WhatsApp and its parent company, Facebook. The data protection commissioner in Hamburg, Germany, is well-acquainted with WhatsApp and its parent company, Facebook:
"28.09.2016 14:22:30" adweek.com Advertisers That Bridge the Live Sports 'Gap' Are the Ones That Get Ahead Reaching consumers during marquee sporting events is the expensive route, but it doesn't mean it's the only way to reach interested audiences. Extreme Reach chief client officer Patrick Hanavan on how to capitalize on the big game without spending the big bucks:
"28.09.2016 13:30:16" adweek.com Twitter Introduces Website Conversions Objective With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. A holiday gift from Twitter to advertisers:
"27.09.2016 21:26:14" adweek.it Periscope Unveils VIP Program, Will Reward Popular Broadcasters The program will give popular broadcasters access to special rewards, including a VIP badge for their profiles. Do you think you have what it takes to be a Periscope VIP?
"27.09.2016 21:17:56" adweek.it Facebook at Work Launching 'in the Next Few Weeks' Facebook at Work may be coming to a workplace near you in the next few weeks. Facebook confirmed that it will launch its long-awaited Facebook at Work product in the next few weeks:
"27.09.2016 20:39:50" adweek.it Twitter Eases Voter-Registration Process for Users Twitter marked National Voter Registration Day with the introduction of an easy way for its users to kick-start the process. Twitter wants YOU to vote ...
"27.09.2016 18:50:48" adweek.com Google Chrome Android Updates Will Allow Users to Save Data, Download Content, More Google announced the latest updates coming to Chrome on Android devices. A more polished Chrome for Android ...
"27.09.2016 18:17:50" adweek.com Facebook Beefing Up Canvas Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.” Facebook announced several updates to its Canvas ad product:
"27.09.2016 17:21:25" adweek.com Donald Trump's Temperament Was Top Social Moment on Facebook, Twitter During Debate Facebook and Twitter shared their analysis of users' posts about the first presidential debate Monday night, and their findings were fairly similar. "Temperament" ruled debate night on Facebook and Twitter:
"27.09.2016 16:53:42" adweek.com Job Seekers: What's on Your Social Profile Can Hurt Your Prospects (Report) Recruiters view oversharing, too many selfies, poor spelling and photos of alcohol consumption negatively. Jobvite released a new report on social, mobile and job searching:
"27.09.2016 16:20:33" adweek.com Twitter's Verified Accounts Application Process (Infographic) Infographics | Twitter Twitter's Verified Accounts Application Process (Infographic) By David Cohen on Sep. 27, 2016 - 12:00 PMComment Twitter introduced an online application process for verified accounts in July, and SurePayroll prepared a guide in Do you think your Twitter account should be verified?
"27.09.2016 15:39:07" adweek.com Stud or Dud iOS App Searches Public Records to Help Users Learn About Potential Dates Stud or Dud was designed to help online daters find out more about their potential dates before meeting them in person. Know before you go ...
"27.09.2016 15:11:08" adweek.com Spike Launches Lip Sync Battle App on iOS With the Lip Sync Battle app, users can create lip sync videos by lip-syncing to popular songs, and they can share these videos with others in the app. Paging Milli Vanilli ...
"27.09.2016 14:16:36" adweek.com Facebook's Latest Blunder and the Elephant in the Living Room Maybe the problem is not with ad measurement, it is with the ad format itself. Vivoom founder and CEO Katherine Hays on the challenges faced by Facebook video ads:
"27.09.2016 13:07:48" adweek.com Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages Facebook announced Tuesday that more than 4 million businesses worldwide are active advertisers on the social network, with more than 70 percent of them based outside of the U.S. Advertising milestones for Facebook:
"26.09.2016 21:26:32" adweek.it Nielsen Social Content Ratings, Week of Sept. 19: Building an Empire Fox's Empire dominated the Nielsen Social Content Ratings rankings of television series and specials by total interactions for the week of Sept. 19. Fox's Empire and NFL games dominated the Nielsen Social Content Ratings for the week of Sept. 19:
"26.09.2016 20:07:12" adweek.com Survey: 60% of Brides Announce Engagement on Social Media Within First 24 Hours The Knot released the results of "The Knot Social Media Survey 2016," which revealed how brides use social media from the time of their engagements to their honeymoons. How does social media fit into engagements, wedding planning and the wedding day itself? The Knot says ...
"26.09.2016 19:10:24" adweek.com Millennials Aren't Shopping on Social Media (Infographic) Marketers and retailers may see social as the next frontier for commerce, but millennials are not interested. Social commerce? Hmmm ...
"26.09.2016 18:24:53" adweek.it Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met. Facebook advertisers apparently now have the ability to set rules for turning off ads and email alerts:
"26.09.2016 17:49:29" adweek.it Minecraft Boss Update Coming Oct. 18, Will Include Add-Ons Minecraft's upcoming Boss Update will launch on Minecraft: Windows 10 Edition Beta, Minecraft: Pocket Edition and Minecraft: Gear VR Edition Oct. 18. More details on the Minecraft Boss Update, due Oct. 18:
"26.09.2016 16:57:40" adweek.com David Fischer Responds to Facebook Video Metrics Flap Facebook vice president of business and marketing partnerships David Fischer responded to last week's report that its data on average viewing time for videos over the past two years was flawed. A response to last week's report on Facebook's video metrics error, from vp of business and marketing partnerships David Fischer:
"26.09.2016 15:24:26" adweek.com Is the Gaming Industry the Next Big Marketing Channel? Everyone is always on the lookout for the next big marketing channel to emerge--and everyone should be looking at gaming. Why marketers shouldn't ignore gaming, according to Adobe Campaign product marketing manager Ben Tepfer:
"26.09.2016 14:07:48" adweek.it Pokemon Go Update Adds Capture Locations to Pokemon Info Niantic released a new update for Pokemon Go on iOS and Android. What's new in the latest update to Pokemon Go?
"24.09.2016 20:27:28" adweek.com Snapchat Introduces Spectacles Sunglasses With Video Cameras; Changes Name to Snap Inc. How did you spend your Friday night? Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras. Snap THIS:
"23.09.2016 21:37:35" adweek.it Here Are the Getty Images Instagram Grant Winners The winners of the annual Getty Images Instagram Grant were revealed this week. Here are the winners of this year's Getty Images Instagram Grant ...
"23.09.2016 21:08:56" adweek.it Two More Execs Pass Through Twitter's Revolving Door Twitter's revolving door shows no signs of slowing, and the most recent employees to pass through it were head of broadcast TV partnerships Andrew Adashek and North American Moments curation team lead Marcus Mabry. Two more out the door ...
"23.09.2016 20:08:42" adweek.com YouTube Heroes Will Let Users Earn Rewards By Flagging Videos, More The YouTube Heroes program will allow "Hero" users to earn rewards by flagging inappropriate videos, adding captions and subtitles to videos and more. YouTube is holding out for some Heroes ...
"23.09.2016 19:19:54" adweek.com CBSN to Include Instagram Stories in Debate Coverage Instagram Stories will make its live-coverage debut as part of a partnership between Instagram and CBSN. CBSN will use curated Instagram Stories during its livestreaming coverage of the upcoming debates:
"23.09.2016 18:24:29" adweek.com Mobile Game Roundup: Primordia, Faily Rider and More Here's a look at some of the new mobile games released this week. Looking for some new mobile games to play?
"23.09.2016 17:24:50" adweek.it Facebook Under Fire for Two Years of Inflated Video View Data Some Olympic sports, like gymnastics and diving, eliminate competitors' lowest scores, and it appears that Facebook took a similar approach in its data on average viewing time for videos over the past two years. Two years of average video viewing time data from Facebook left out videos that were viewed for less than three seconds, and the ad community is not happy:
"23.09.2016 16:07:01" adweek.com iOS Users Can Tell Twitter, 'I Don't Like This Tweet' Have you ever been on Twitter and thought to yourself, “I don't like this tweet?” iOS users can now share those exact sentiments with the social network. Twitter quietly added an "I don't like this tweet" tool to its iOS app:
"23.09.2016 15:22:58" adweek.com Trivia Crack X Lets You Create Trivia to Share on Social Media The app allows users to create and share trivia questions with their friends. Will Trivia Crack X prove to be addicting?
"23.09.2016 14:44:31" adweek.it The Fusion of Social and Programmatic It's time for partners to overcome the programmatic social silo as brands and marketers look to capitalize on the next wave of media strategy. Being able to programmatically execute social buys across platforms without losing behavioral targeting capabilities is something marketers must explore, according to Amobee senior vp of global partnerships Chad Bronstein:
"23.09.2016 13:23:56" adweek.it Twitter: 5,676 Government Requests for Account Information in First Half of 2016 Twitter said it received 2 percent more government requests for account information in the first half of 2016 compared with the second half of 2015. Twitter released its Transparency Report for the first half of 2016:
"23.09.2016 00:33:04" adweek.com What Do Design and Innovation Leaders Talk About on Twitter? (Report) The most common hashtags among design thinkers and innovation leaders are #innovation, #IoT, #machinelearning and #AI. Leadtail and Altitude analyzed more than 28,000 tweets from 118 design thinkers. Here's what they found:
"22.09.2016 21:07:47" adweek.it Facebook Profile Expression Kit Released for Android, iOS Developers Facebook introduced its Profile Expression Kit at its F8 global developers conference in April, and Thursday, the social network announced that it is available to Android and iOS developers worldwide. The Profile Expression Kit Facebook announced at F8 is now available to Android and iOS developers globally:
"22.09.2016 20:06:32" adweek.com Disney Launches Disney Princess: Charmed Adventures on Mobile The children's game was developed for kids aged six through eight, and it allows users to play a variety of mini-games with Ariel, Belle, Rapunzel and Tiana. Princess power ...
"22.09.2016 19:17:12" adweek.com Twitter, Commission on Presidential Debates Create Emoji Twitter teamed up with the Commission on Presidential Debates to create a hashtag-triggered emoji for the upcoming presidential and vice presidential debates. You may start seeing a lot of podiums on Twitter ...
"22.09.2016 18:05:30" adweek.com Facebook Adds Polls, Payments Chat Assist Function to Messenger Facebook continues to pack features into its Messenger app, introducing polls and a chat assist function for payments. Polls and a chat assist function for payments have been added to Facebook Messenger:
"22.09.2016 17:09:48" adweek.com As Social Platforms Replicate Features, Where Should Brands Put Content? While the lines have always been blurred between user experiences on social and what content to put on which platform, today it's even less straightforward. Wistia CEO Chris Savage on what to make of social networks' identical features:
"22.09.2016 16:17:07" adweek.com Yahoo View Video Streaming App Launches on iPhone The app features content from Hulu, and it allows users to watch clips and full episodes from a variety of television shows. What will you view on Yahoo View?
"22.09.2016 15:14:43" adweek.com Instagram Tops 500,000 Advertisers Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available An advertiser milestone for Instagram:
"22.09.2016 14:06:36" adweek.com Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform Advertisers running mobile app install ad campaigns on Twitter Audience Platform now have access to native ads. Twitter announced that advertisers running mobile app install campaigns on Twitter Audience Platform can now run native ads:
"22.09.2016 13:54:26" adweek.com Automated Systems: When It Pays to Put Those Eggs in One Basket When it comes to workplace efficiency, it's often worth letting automated systems manage multiple tasks using one convenient platform. Here are a few. Automated systems can really help small businesses and entrepreneurs, but they have to learn to let go:
"22.09.2016 13:42:18" adweek.it SGN Games Becomes Jam City, Announces Peanuts Mobile Game Panda Pop creator SGN Games has undergone a rebrand, and it is now called Jam City. SGN Games is now Jam City, and a Peanuts mobile game is coming:
"22.09.2016 03:18:03" adweek.it App Developers: It's Time to Focus on Retention Strategies (Report) Nearly 70 percent of app users become dormant and can be reactivated with well-timed personalized push notifications. Retention is key ...
"21.09.2016 21:30:14" adweek.com YouTube Announces #voteIRL 'Get Out the Vote' Campaign The campaign will see popular YouTube creators publish videos encouraging their viewers to register to vote. YouTube does its part to promote voter registration:
"21.09.2016 20:13:42" adweek.com Tumblr Now Supports Apple Live Photos on the Web Tumblr extended its support for Apple's Live Photos to the web. Tumblr now supports Apple Live Photos on the web:
"21.09.2016 19:21:18" adweek.com Facebook Announces Several Measurement Products, Integrations Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. Facebook announced several measurement-related new products and integrations. Here are the details:
"21.09.2016 18:26:38" adweek.com Twitter to Livestream Bloomberg Television Coverage of Debates The livestreaming deal between Twitter and Bloomberg Television, announced in July, has been expanded to include the upcoming presidential and vice presidential debates. The upcoming presidential and vice presidential debates were added to Twitter's livestreaming deal with Bloomberg Television:
"21.09.2016 17:28:11" adweek.it Angelina Jolie-Brad Pitt Divorce Lights Up Social Networks Social networks were ablaze Tuesday with the stunning news of Angelina Jolie filing for divorce from Brad Pitt, and social intelligence platform Synthesio provided Brangelina statistics galore. Synthesio analyzed the #brangelina social media frenzy:
"21.09.2016 16:09:50" adweek.it Google Allo Messaging App Launches on iOS, Android The smart messaging app allows users to chat with others in one-on-one and group chats. Say Allo to the new messaging app from Google:
"21.09.2016 15:19:07" adweek.it Benchmarking Social Data: The Key to Social Insights Remember, you're not analyzing data in a vacuum--it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. There is a lot to be learned from benchmarking social data, according to Synthesio CMO Leah Pope:
"21.09.2016 14:22:12" adweek.it WhatsApp Adds Ability to Tag Users in Group Chats WhatsApp added the ability for users to tag other users in group chats. WhatsApp quietly introduced a new feature, but will users like it?
"21.09.2016 13:48:25" adweek.com Instagram Officially Rolling Out Save Draft Feature The Save Draft feature Instagram began testing last month is officially being rolled out to iOS and Android users. A long-desired Instagram feature is finally a reality:
"20.09.2016 21:21:37" adweek.com Twitter Shuts Down Indian Engineering Operations, Lays Off 'Fewer Than 20' Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports suggested. Twitter confirmed that it is shuttering its engineering operations in Bangalore, India:
"20.09.2016 21:04:46" adweek.com Artix Entertainment Prepares to Launch AdventureQuest 3D on Mobile The MMORPG will allow users to complete quests, explore dungeons and more on iOS, Android, PC and Mac. Mobile users will soon be able to head on an AdventureQuest of the 3D variety:
"20.09.2016 20:29:06" adweek.com ABC News to Fire Up Facebook Live for Debate Coverage ABC News is teaming up with Facebook for its coverage of the upcoming presidential debates. ABC News said its collaboration with Facebook for the Republican and Democratic National Conventions resulted in more than 28 million video views across its pages:
"20.09.2016 19:31:58" adweek.com Facebook Reactions On the Rise (Report) Reactions increased nearly 50 percent on pages with 10 million fans, but they still account for less than 6 percent of all Facebook interactions. Reactions still account for just 6 percent of Facebook reactions, according to Quintly:
"20.09.2016 18:49:18" adweek.com Ruben Ortega Joins Pinterest as Engineering Director, Seattle Head Pinterest Tuesday named a new engineering director and head of its Seattle office: Ruben Ortega. Pinterest's new engineering director and head of its Seattle office is ...
"20.09.2016 18:40:22" adweek.it Google Play Books Updated With Discover Feature on Android The Discover feature allows users to find new books by browsing reviews, news, lists, videos and more. A Discover feature was added to the Android version of Google Play Books:
"20.09.2016 18:01:16" adweek.it Kevin Hart Is Everywhere: KevMoji App, 'Kevin Harts' for Periscope, Twitter Emoji Don't be surprised if Kevin Hart's face starts appearing more and more on your computer, smartphone or tablet screen. You gotta have Hart ...
"20.09.2016 17:13:06" adweek.it New Facebook Ad Options Aimed at Sparking Retailers' In-Store Sales Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Retailers looking to boost their in-store sales now have two new advertising options from Facebook to play with: