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"26.10.2016 17:00:34" simplymeasured.com Don't Make These 5 Fatal Social Media Marketing Mistakes in 2017 |... Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for... Maximize your ROI by avoiding these common social media mistakes in 2017!
"21.10.2016 18:02:01" simplymeasured.com The 5 Most Common Kinds of Dark Social Content | Simply Measured Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and... 70% of all social sharing happens through dark channels! What are people privately sharing?
"20.10.2016 17:02:42" simplymeasured.com Instagram Stories Are Officially a Success (And What It Means for... Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature.... The 100 million daily active viewers Instagram Stories have is going to get much bigger as Stories debut in Explore. What this means for social marketers:
"20.10.2016 14:01:31" cnbc.com Donald Trump leading Twitter conversation during third debate The Republican candidate was involved in 57 percent of Twitter conversations by the halfway point of the third debate. What were the most buzzed about moments during last night's debate? Check out our analysis here via CNBC!
"19.10.2016 17:00:55" Timeline Photos It's time to launch your most successful holiday campaign ever. Join us for our webinar on Oct. 25, 10am PT! Save your seat here: http://bit.ly/2eh8CS4
"18.10.2016 18:01:46" Timeline Photos With only 15% of CMO's saying that they can prove the value of social, attribution is more important than ever. Go here to get the ultimate guide to social attribute and start implementing it today: http://bit.ly/2e0cBlv
"17.10.2016 17:02:51" simplymeasured.com “I'm Focused on Brand Awareness: Why Should I Care About Social... It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers... "You can only go so long doing 'awareness' campaigns before you have to actually start showing your impact on the business."
"14.10.2016 17:02:39" simplymeasured.com How Gucci Keeps Its 15 Million Facebook Fans Engaged | Simply Measured Gucci has long been one of the world's leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence... How Gucci received over 109K Likes, 2.4K comments, and over 7K shares in September, all with only 79 posts.
"13.10.2016 17:02:14" simplymeasured.com What Is Social Attribution? | Simply Measured Social Attribution is the process of assigning credit for business outcomes to social marketing channels and campaigns. Why It Matters to Social,... Why social attribution matters to social, digital, and web marketers:
"12.10.2016 18:00:27" dkcnews.com Engagement Isn't Everything, and Other Lessons We Learned at the LIFT... Social analytics platform Simply Measured hosted their annual LIFT Conference in Seattle on Sept. 20-22. DKC Connect's Senior Strategists Maya... Check out the DKC team's biggest takeaways from LIFT Social⬇️
"11.10.2016 17:02:23" Timeline Photos The most prominent mood towards both candidates during the debate was confusion. Check out our full analysis here: http://bit.ly/2e4uyxh
"07.10.2016 17:00:56" simplymeasured.com Why Dark Social Data Matters to the Content Marketer | Simply Measured Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who... Dark Social can teach content marketers a lot about building better, more impactful content for their business!
"06.10.2016 00:19:33" Simply Measured's cover photo
"05.10.2016 18:01:58" simplymeasured.com How to Boost Your Social Media ROI with Influencer Marketing | Simply... Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a... Integrate influencer marketing into your social media plan to boost your ROI and get ahead of competitors!
"04.10.2016 17:02:08" simplymeasured.com How Starbucks Generates Over 270k in Engagement for Each Instagram Post... It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming... The tactics that Starbucks uses to keep its audience engaged and growing on Instagram!
"03.10.2016 21:09:01" Simply Measured's cover photo
"30.09.2016 17:02:33" simplymeasured.com Conversations to Conversions: Why Social Needs More Than Engagement |... Shaquille O'Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three... Social marketers need to see complete picture.
"29.09.2016 14:31:05" simplymeasured.com How to Add Instagram Zoom to Your Social Strategy | Simply Measured Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them.... Have you been using Instagram's zoom feature? Here are a few ways your brand can take advantage of this “pinch and zoom” phenomenon:
"28.09.2016 22:46:14" LIFT Social 2016
"28.09.2016 18:01:02" simplymeasured.com 5 Reasons to Attend the Social Attribution 101 Webinar | Simply Measured Whether you're just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do... Join us on Wednesday, October 5th, for our Social Attribution 101 Webinar. You'll walk away ready to get started building a successful attribution program in your own organization! Register here:
"27.09.2016 17:02:09" simplymeasured.com What The New Simply Measured Means for Social Marketers | Simply Measured When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little... Marketers can finally tie social engagement to business value and revenue! Check it out:
"21.09.2016 16:44:25" simplymeasured.com We're Revolutionizing the Social Analytics Space. Again. | Simply Measured For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to... Today, we're excited to introduce a new Simply Measured. Our powerful new solution, which includes Social Analysis, Monitoring, and Attribution, enables social marketers to finally attribute revenue and business activity to social activity. Now, social
"21.09.2016 15:45:46" Timeline Photos We're only minutes away from the big announcement at LIFT Social! Who's ready? Tune in via Periscope at 9am!
"19.09.2016 22:30:14" linkedin.com Why I'm In Seattle This Week This week I'm in Seattle, sleepless and excited to be part of a big announcement with Simply Measured. Joining me at LIFT will be leaders from... Jeff Barrett, CEO of Status Creative, on our big announcement coming at LIFT: "I rarely, if ever, get this excited but I wish I would have had this five, ten years ago."
"17.09.2016 17:01:18" simplymeasured.com The Difference Between Listening, Analyzing, and Attributing on Social |... What is the difference between listening, analyzing, and attributing in the world of social marketing? The distinction might seem blurry and vague... There's a distinct difference between each, but you should be leveraging all of them.
"15.09.2016 17:01:59" simplymeasured.com How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond |... In the last few weeks, we have been looking at some of the world's top brands across various industries, how they are using social media, and... Social tactics from one of the most reputable retailers in the world:
"13.09.2016 17:00:55" simplymeasured.com Top Influencers Weigh In on Social Attribution: What Did They Say? |... We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from... Is social attribution really possible? Here's what the best and the brightest in #social marketing had to say:
"12.09.2016 18:01:56" simplymeasured.com How Teens Use Social and What Your Brand Can Do About It | Simply Measured A recent WIRED article entitled "LIKE. FLIRT. GHOST: A JOURNEY INTO THE SOCIAL MEDIA LIVES OF TEENS" hit the Internet and generated a lot of... You need to know the unspoken rules of Instagram if you're going to win over the teen demographic.
"09.09.2016 14:31:07" simplymeasured.com Here's What Happened on Twitter at #AppleEvent | Simply Measured As a social media data analyst, I have stared at this page for way too long, waiting to hear from the world's most valuable brand. We have all at... Apple has over 523K followers without even posting a single tweet. Here's how the Apple Event played out on Twitter:
"08.09.2016 20:00:21" Simply Measured Kevin tried to spill the #SMAnnouncement so we had to cut him off...
"08.09.2016 17:30:27" simplymeasured.com The New Social Metrics You Need to Know | Simply Measured Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your... These metrics ultimately all boil down to straight-up revenue:
"07.09.2016 17:02:23" simplymeasured.com Back to School on Social in 2016 [INFOGRAPHIC] | Simply Measured "Back to School" is a major event for retailers, especially those with young target demographics. According to the National Retail Federation, ... This infographic will tell you everything you need to know about back to school 2016 on social:
"07.09.2016 02:00:34" Timeline Photos We asked our employees to describe how they are feeling about the #SMAnnouncement in one word, Lucy and Jade are ready! We can't wait to share it with you at LIFT Social, save your seat here: http://bit.ly/29HPYMU
"03.09.2016 16:01:09" simplymeasured.com How to Prioritize Your Social Media To-Do List | Simply Measured I'm often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best... So much to do, so little time. Here's how to prioritize your top 10 social to-do's:
"02.09.2016 14:31:09" get.simplymeasured.com Owned, Earned, Paid, and Dark Social This guide breaks down the basic definitions of the different kinds of social, and ways you can plan, optimize, and measure within them. Find out where to begin and how to optimize for each type of social with this guide:
"01.09.2016 17:00:46" simplymeasured.com The ROI of Knowing Your ROI | Simply Measured “Social ROI” is the buzz term on every social marketer's lips these days, but what does it actually mean, and why is it important? In other words,... "Proving social ROI justifies our existence as marketers."
"31.08.2016 19:35:07" Simply Measured Just one more reason to get excited for #LIFTSocial, we have a BIG #SMAnnouncement coming…
"31.08.2016 14:31:09" simplymeasured.com How to Improve Social Marketing Results with Scheduling | Simply Measured There's no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing... Social media is the #1 activity for web users. These are the best ways to use scheduling to maximize your social marketing results:
"30.08.2016 18:00:38" simplymeasured.com Content Marketing, Social Advertising, and SEO: Which Is Most Important?... A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic... Who's king: content marketing, social, or SEO?
"27.08.2016 16:01:12" Timeline Photos We are SO excited for all the amazing speakers coming to #LIFTSocial! Check them out here: http://bit.ly/29HPYMU
"26.08.2016 16:45:11" Timeline Photos Happy #NationalDogDay to all the Simply Measured pups!
"26.08.2016 14:30:53" simplymeasured.com 9 Reasons Why Hilton's Social Media Strategy Succeeds | Simply Measured A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 seconds. The top three results in the search page are ads from... How do you build brand loyalty and keep top of mind for customers online? Social media is a good place to start.
"25.08.2016 17:00:39" simplymeasured.com Social Marketers, CMO's Are Most Worried About These Things | Simply... Believe it or not, CMO's are a lot like you -- they are tasked with being both creative superstars and measurement aficionados. With only a certain... Trying to get more budget for your social team? Use these tips to help alleviate CMOs worries and solve problems!
"24.08.2016 19:01:46" Timeline Photos The countdown is on, we are 1 month away from #LIFTSocial!
"24.08.2016 14:31:21" Timeline Photos What did Samsung do right on social to become the most engaging brand, generating over 2 million in engagement in just 2 weeks of the Rio Olympics? Check it out: http://bit.ly/2bMXSYK
"24.08.2016 00:00:10" Simply Measured Today our SM Olympics came to a end, congrats team Ballerstan on the win! Here's a video of our seltzer water bowling competition #LifeatSM
"23.08.2016 17:31:10" simplymeasured.com How Is Instagram Becoming More Usable for Your Brand and Your Audience?... Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users.... Instagram has been a hot topic this year! Read on to find out about the key developments which have made Instagram more “usable" and why they matter to social marketers:
"19.08.2016 18:00:31" simplymeasured.com 5 Things You Should Know About the LIFT 2016 Speakers | Simply Measured As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it's going to be incredible. If you... LIFT Social is going to be incredible, here's what you need to know about our 40+ speakers and panelists this year.
"19.08.2016 14:01:25" simplymeasured.com How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016... Coca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in... On Twitter alone, Coca-Cola reached over 31 million consumers, with over 105 million potential impressions during the first week of the Olympics. Here's how the brand is deploying its campaign on Facebook, Twitter, and Instagram:
"17.08.2016 18:01:37" simplymeasured.com 7 Brands Winning Social Media During the Olympics | Simply Measured The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is... Despite restrictions around Olympic-themed content on social media, these 7 brands are still dominating their campaigns.
"17.08.2016 17:01:43" Timeline Photos 35% off #LIFTSocial tickets, say what?! Only for our followers because you guys are the best! Click here to register and reserve your seat: bit.ly/2aO6HiH
"16.08.2016 17:30:48" simplymeasured.com 10 Actionable Video Basics for Social Media Marketing | Simply Measured Video is one of the most effective ways to harness the power of social media. Some recent stats: 73% of marketers say they will increase their... 73% of marketers say they will increase their use of video in 2016. Get started with these 10 helpful tips for creating strong video content:
"15.08.2016 14:30:55" Timeline Photos Get an exclusive look at what a great loyalty program looks like in our webinar with Bitly on Thursday, August 18 at 11am PST! Register here: https://bitly.is/2aREOHY
"12.08.2016 02:00:37" simplymeasured.com How Are Staples, Walmart, and Target Dominating Back to School on... Not many know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail... Over 61% of back to school shoppers research online before purchasing products, and over 25% will use social media for transactional purposes. Here's how top retailers are dominating BTS on social:
"10.08.2016 20:01:25" simplymeasured.com How to Balance Creation and Curation in Your Social Strategy | Simply... A social media calendar plays a key role in your social strategy. It keeps you organized, helps you plan content around events well in advance, and... Planning isn't the be-all, end-all. You need a way of managing curation vs. creation ratios. Read on to find out how!
"10.08.2016 15:01:34" geekwire.com IT Sports League is a hit as Simply Measured beats TINYPulse/Avvo for... The inaugural season of the IT Sports League has wrapped up with a team from Simply Measured taking the softball championship. League organizer... Congrats to our softball team for bring home the championship and finishing the season 7-1! Check out the details in GeekWire.
"09.08.2016 18:00:41" simplymeasured.com 10 Creative Brands Making Instagram Stories Now | Simply Measured Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers' perspective. But we know that, even... Need ideas on how you can use Instagram stories? Check out how these 10 creative brands are using the feature:
"08.08.2016 17:01:36" simplymeasured.com 4 Reasons to Start a Career in Social Media | Simply Measured The social media industry has grown a crazy amount in the past couple years. I remember the rise of Myspace and how freaked out people were by the... Why do you love working in social? Here are just 4 reasons why the social media industry is a great one to get started in!
"05.08.2016 17:00:20" Simply Measured Want to party with us in Seattle? We need your help naming our #LIFTSocial after party, the winner will get 2 free tickets. Leave your ideas in the comments below!
"05.08.2016 14:30:53" simplymeasured.com 8 Ways to Consistently Generate Excellent Content for Social Marketing |... Solid content is integral to a social media marketing strategy. Your campaigns aren't going to work if the kernel -- the content -- is not... You have to consistently create high-quality and engaging content to keep your audience hooked. Here are 8 helpful tips!
"04.08.2016 17:00:33" simplymeasured.com The 6 Biggest Olympics Topics on Social Right Now | Simply Measured “The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the... Who's ready for the 2016 Olympics to kick off tomorrow? Read on to find out what the biggest topics are surrounding the Olympics right now!
"03.08.2016 17:25:35" simplymeasured.com The 2016 Olympics Dashboard Powered by Simply Measured Find out what is happening in the 2016 Olympics on social now. #Rio2016, we're ready for you.
Stay on top of all the events, conversation and powerful social media moments from the 2016 Olympics with our new dashboard: bit.ly/SMRio16
"03.08.2016 15:01:38" simplymeasured.com Instagram Stories VS. Snapchat Stories: What It Means for Marketers |... Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According... Are you going to use Instagram's new Stories feature? What the announcement means for marketers below!
"02.08.2016 17:00:33" simplymeasured.com Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat... There are seemingly endless updates, features, and new social channels popping up. It's hard to figure out what works best for your brand.... Live videos had 10x larger reach and 2x more engagement than regular videos when tested. It's important to test out new social feautures! Here are some results and lessons from Jay Shemenski, Digital Manager at Harvard Medical School.
"28.07.2016 15:01:57" simplymeasured.com Who “Owns” Social Media Data at Your Company? | Simply Measured I love the game Clue. I always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party... Imagine a world where marketing data was managed by a centralized team, but accessible to everyone in the marketing organization. How you can make that happen below!
"28.07.2016 14:01:24" mashable.com Facebook schools everyone and wins social network earnings, again Ads on your smartphone now account for 84 percent of Facebook's advertising revenues. Facebook's mobile advertising numbers are through the roof, and Instagram plays a big role. Our CEO, Sameer Kazi, weighs in on how Instagram is able to contribute $3.2B / year:
"Its rebranding — both aesthetically within the app, in the way they work
"27.07.2016 22:00:23" cnbc.com Facebook's exploding ad revenue sends earnings soaring past estimates Facebook posted quarterly earnings and revenue that blew away analyst estimates, as its ad business flourished. Wow, Facebook's ad revenue crushed analyst predictions. Check it out!
"27.07.2016 17:01:53" simplymeasured.com How to Use Emojis in Your Twitter Strategy (Yes, Really) | Simply Measured We just had World Emoji Day on July 17. Twitter gave us some very bad news: most of the emojis we're using are pretty Plain Jane. Source: Twitter... Here are some ways to turn emojis into business value on Twitter!
"26.07.2016 18:00:42" Timeline Photos The SM team looking fresh on our annual Suit Up Day!
"25.07.2016 19:01:38" Timeline Photos Limited time offer: The next 25 people to register for #LIFTSocial get 25% off. Don't miss your chance to glean valuable social media knowledge from brands like adidas, Microsoft, Instagram, Twitter, and more! http://bit.ly/2alA27l
"25.07.2016 18:01:56" simplymeasured.com The 5 Biggest Changes to Visual Content on Social | Simply Measured As social media marketers, we hear it all day, everyday: "Visuals are essential to social media success." This is not news. However, the definition... The definition of “visual content” has changed drastically in the past year. Find out what five developments have been the biggest drivers of that change!
"23.07.2016 18:00:50" digiday.com Why Snapchat bought Bitmoji, and what brands should know - Digiday Rumors around Snapchat's acquisition of the popular app Bitmoji had been swirling for months. But yesterday, the teen-centric platform made it public. What your brand should know about Snapchat's acquisition of Bitmoji below!
"21.07.2016 20:00:52" Timeline Photos The LIFT Social schedule is officially live! Check out a few of the fascinating sessions, accompanied by their impressive speakers: http://bit.ly/29RWmRO
"20.07.2016 17:02:48" Timeline Photos Want to get the low down on data visualization, our new API, and how to connect your Simply Measured data with Tableau Software ? Register for our webinar on July 27 at 10am PST: http://bit.ly/29LMRHe
"18.07.2016 17:40:27" Timeline Photos We are thrilled to announce 4 more amazing #LIFTSocial speakers from Instagram, Complex, UFC, and Twitter!
"17.07.2016 16:01:09" Timeline Photos Happy #WorldEmojiDay from the Simply Measured team! To celebrate we are giving away some of these glasses. Comment with your favorite emoji for a chance to win!
Winner will be selected at random and announced after 5pm.
"16.07.2016 16:01:11" tcrn.ch Twitter signs a live-streaming deal to bring Pac-12 university sports to... Twitter's quest to become a live-streaming service continues this morning with another announcement of a new partnership that will bring live... This week, Twitter announced that they will be teaming up with Pac-12 Networks to live stream more than 150 university sporting events during the 2016-2017 season.
Would you live stream a game via Twitter?⚽️
"15.07.2016 17:01:35" youtu.be =LIFT Is Back for a Break Through Year =LIFT(Social, 2016) is coming back to Seattle: September 20-22 at the Sheraton Convention Center. LIFT Social is back for a break through year, you won't want to miss out! Join us and top social media marketers from around the world in Seattle, September 20-22.
"12.07.2016 20:00:45" simplymeasured.com Nate Elliott on Why He's Joined Simply Measured | Simply Measured I'm thrilled to announce that I've joined Simply Measured as a product advisor. Nate Elliott For years I've talked about the importance of... "We have to go beyond engagement. We have to give marketers data that can truly prove, and improve, the performance of their social marketing."
Welcome aboard, Nate!
"12.07.2016 14:01:26" Timeline Photos We're thrilled to announce something new from Simply Measured today!
Over the last 6 years we've delivered social analytics through reports. Today we're adding an exciting and fundamentally different modality to our platform — the Social Analytics API:
"11.07.2016 17:01:53" simplymeasured.com What “Memories” Really Means for Snapchat and Marketers | Simply Measured Snapchat changed the game yesterday. While platforms like Facebook and Twitter are competing in the real-time sharing race, Snapchat's newest... "Memories" update is the biggest change Snapchat has seen to date. While platforms like Facebook and Twitter are competing in the real-time content race, Snapchat is turning their focus towards the past.
What that means for marketers below:
"09.07.2016 16:01:18" Timeline Photos We're on the lookout for some awesome and talented people! We have openings in Marketing, Sales, Engineering and more! Check out the full list of positions here: http://bit.ly/29u4RG1