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"21.04.2017 20:00:54" Here's how our graphic designer optimizes, reformats, and repurposes images based on specific network parameters and audience, all while keeping a consistent, on-brand look and feel: http://bit.ly/2oPt3tC
"19.04.2017 22:00:13" Timeline Photos We got to spend the day with 32 amazing girls from #techbridgegirls showing them the ins and outs of what it's like to work at a startup tech company. Want to learn more about this great organization? Head here: http://bit.ly/2oMtN2F
"19.04.2017 15:02:04" Timeline Photos Have you registered for TODAY'S #GutCheckPlus webinar? Now is the time to see if your 2017 plan is delivering what you need. http://bit.ly/2owFo6h
"18.04.2017 19:01:37" simplymeasured.com WEBINAR: Gut Check Your Social Media Performance | Simply Measured Today, Colin Zalewski, Product Marketing Manager for Simply Measured, and Get Schooled's Director of Digital Engagement and Communications... Did you miss the first #gutcheckplus webinar? Catch up here before Wednesday's webinar: http://bit.ly/2p1e1Cr
"17.04.2017 20:00:24" simplymeasured.com #SimplySocialAwards: Best Brand Personality | Simply Measured For our final #SimplySocialAwards category, we will be voting on best brand personality! Having a distinct brand personality is vital for... [DRUM ROLL PLEASE] Congratulations to Wendy's for winning our final #SimplySocialAwards, Best Brand Personality! Read more about it here: http://bit.ly/2ovRFrw
"14.04.2017 20:01:06" Timeline Photos Don't let your plan run on autopilot! Now is the time to see if your 2017 plan is delivering what you need. Register for the #GutCheck webinar: http://bit.ly/2owFo6h
"13.04.2017 20:00:25" simplymeasured.com #SimplySocialAwards: Best Brand Personality | Simply Measured For our final #SimplySocialAwards category, we will be voting on best brand personality! Having a distinct brand personality is vital for... It's the final week of Simply Social Awards! Best Brand Personality nominees are Taco Bell , Nordstrom , Wendy's , & Free People . Learn more and VOTE below! http://bit.ly/2ovRFrw
"12.04.2017 19:30:33" simplymeasured.com The New Simply Measured: Because Marketing is Messy | Simply Measured I've always hated coloring books. Why would I spend my time doing busy work when I could just draw my own picture that's way more awesome? I like... Marketers need to focus on full-funnel impact. Here's why: http://bit.ly/2omWkdE
"11.04.2017 20:01:04" simplymeasured.com Why It's Essential to Track Your Content | Simply Measured You're paid to make an impact, not figure out if you're making an impact. So, why go through the effort of tracking your content on its journey... Tracking your content is essential. Here's why: http://bit.ly/2oSkqjk
"11.04.2017 14:01:10" simplymeasured.com Why It's Essential to Track Your Content | Simply Measured You're paid to make an impact, not figure out if you're making an impact. So, why go through the effort of tracking your content on its journey... Tracking your content is essential. Here's why: http://bit.ly/2oSkqjk
"10.04.2017 21:00:22" Timeline Photos [DRUM ROLL PLEASE] Congratulations to Elite Daily for winning Best Video Strategy by taking 36.6% of the votes!! We also want to give a shoutout to Red Bullull for pulling in a close 2nd with 34%. #SimplySocialAwards
"07.04.2017 19:01:05" simplymeasured.com #SimplySocialAwards: Best Video Strategy | Simply Measured It's week 3 of the #SimplySocialAwards! Last week Alaska Airlines won best content strategy with 55% of the vote. Next up is best video... Last week, you picked Alaska Airlines for Best Social Content Strategy. THIS WEEK, you're deciding who has the BEST VIDEO STRATEGY! Click below and cast your vote now for the #SimplySocialAwards! http://bit.ly/2nIm1Dj
"06.04.2017 20:34:18" Today, Lucy and Kevin talk about our #SimplySocialAwards Best Video Strategies Nominees(http://bit.ly/2nIm1Dj), Facebook/Instagram/Snapchat Updates (http://bit.ly/2nIqtSK), Twitter's Amplify Open product (http://bit.ly/2nIq9U1), and Snapchat Ads
"05.04.2017 17:01:10" simplymeasured.com The New Simply Measured: Because Marketing is Messy | Simply Measured I've always hated coloring books. Why would I spend my time doing busy work when I could just draw my own picture that's way more awesome? I like... We're so excited to announce the launch of our new Simply Measured website!
"04.04.2017 18:30:14" Timeline Photos Congrats to Alaska Airlines on winning the #SimplySocialAwards Best Social Content Strategy! Vote on our next category, Best Video Strategy, here: http://bit.ly/2oyd0Sm
"04.04.2017 17:00:31" simplymeasured.com Facebook, Instagram, and Snapchat: A Status Update | Simply Measured It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram... Should you take action, wait and see, or ignore?
"31.03.2017 17:01:00" simplymeasured.com #SimplySocialAwards: Best Overall Social Content Strategy | Simply Measured Welcome to Week 2 of the #SimplySocialAwards! Last week, we collected your votes for Best Instagram Strategy. The winner was Tone It Up. But now... Click below and cast your vote now for the #SimplySocialAwards Best Social Content Strategy!
"30.03.2017 18:42:53" Today Lucy Hitz and Lauren Berry are discussing Pinterest Propel (http://bit.ly/2oDnSKw), Facebook's new Camera and Stories feature (http://tcrn.ch/2oDBHIQ), and fashion brands on Instagram (http://bit.ly/2oDtogn)!
"30.03.2017 18:00:26" simplymeasured.com Why Social Marketers Need to Understand the Funnel (And How) | Simply... Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization... Full-funnel isn't just for the demand gen team anymore.
"29.03.2017 19:01:27" simplymeasured.com #SimplySocialAwards: Best Overall Social Content Strategy | Simply Measured Welcome to Week 2 of the #SimplySocialAwards! Last week, we collected your votes for Best Instagram Strategy. The winner was Tone It Up. But now... Get your votes in for the #SimplySocialAwards Best Overall Social Content Strategy! Nominees are Alaska Airlines, Maybelline New York, Target , and NASA - National Aeronautics and Space Administration.
"29.03.2017 17:01:16" simplymeasured.com What Your Brand Can Learn from Casper's Instagram Account | Simply Measured Becoming one of the most innovative companies in the world, barely three years post-launch, is no small feat. Ranking second on this list, right... Casper has become one of the most innovative companies in the world, barely three years post-launch, ranking second on the retail list, right after Amazon.
"28.03.2017 21:14:25" Timeline Photos Week 2 of #SimplySocialAwards! Best Overall Social Content Strategy nominees are Alaska Airlines, Maybelline New York, Target, and NASA - National Aeronautics and Space Administration.
Learn more and VOTE here: http://bit.ly/2o3OUhC
"28.03.2017 17:00:26" simplymeasured.com The 6 Key Components of a Successful Marketing Campaign | Simply Measured Ready, set, launch a campaign! It's time to push the envelope, and plan a campaign that is more creative and delivers better results than the last... Are you ready to launch your campaign? You need these 6 components to be successful!
"27.03.2017 17:01:55" simplymeasured.com The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC] | Simply Measured Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between... Looking for ways to increase profits without blowing your marketing budget? Give micro-influencers a try!
"24.03.2017 17:59:52" simplymeasured.com #SimplySocialAwards: Best Instagram Strategy | Simply Measured [DRUM ROLL PLEASE] Tone It Up wins the Best Instagram Strategy category with 65.8% of votes! Upcoming categories here: bit.ly/2mtNZan #SimplySocialAwards
"24.03.2017 17:01:46" simplymeasured.com How to Create a Social Thought Leadership Presence for the C-Suite |... The knowledge, experience, and guidance that a successful CEO can share is completely invaluable. As well as promoting their own skills and... Help your CEO standout on social media!
"24.03.2017 13:27:35" Timeline Photos Last few hours to vote here (And read about what The New York Times, Tone It Up, Disney, and Airbnb did to get noms, natch): bit.ly/2mtNZan
"23.03.2017 17:01:54" simplymeasured.com Don't Make These 5 Fatal Social Media Marketing Mistakes in 2017 |... Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for... Social media marketing mistakes can cancel out whatever your business has been doing right.
"22.03.2017 14:01:40" Timeline Photos Instagram Lessons from the Forbes Top 10 Most Valuable Brands: http://bit.ly/2mRR6FI
"21.03.2017 17:01:35" Timeline Photos Are you experiencing a creative drought? Use our latest guide to spark your inner campaign genius to achieve your business goals: http://bit.ly/2mRNOT8
"20.03.2017 23:39:08" Timeline Photos Announcing the #SimplySocialAwards! Best Instagram Strategy nominees up for The New York Times, Airbnb, Tone It Up, and Disney.
Learn more and VOTE here: bit.ly/2nL4JXz
"20.03.2017 17:01:25" Timeline Photos If you're more plugged into the goals and priorities of the rest of your marketing organization, you'll want to pay attention to social metrics, but you'll also want to pay attention to digital and business metrics: http://bit.ly/2kQuymO
"17.03.2017 17:01:27" simplymeasured.com How to Build Enduring Influence for Your Brand | Simply Measured As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies... If you can focus on connection and consistency, you'll be well on your way to building enduring influence for your brand!
"16.03.2017 17:01:22" simplymeasured.com How to Transform Your Brand in 30 Days on Social | Simply Measured What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 30-day transformation... Transform your brand in just 30 days!
"15.03.2017 17:01:18" simplymeasured.com 6 Ways to Bring Social and Content Together in Your Plan | Simply Measured Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true,... 6 ways to bring social and content more closely together in your own organization!
"14.03.2017 20:00:38" simplymeasured.com How to Present Your B2B Social Media Planning Deck | Simply Measured Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We've been there. Let's break it down to the... Create your best presentation deck yet!
"14.03.2017 17:01:42" Timeline Photos We designed a free 4-week eCourse that will walk you through each gut check phase, with guides and action items tailored to your brand or agency! Get the breakdown and sign up here: http://bit.ly/2muXh4e
"13.03.2017 19:01:30" simplymeasured.com How to Market Your Brand to All Generations with Social, Content, and... If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches... Design a great cross-generational marketing plan!
"13.03.2017 17:01:29" Timeline Photos Don't let your social plan run on autopilot! Go here to register for our first gut check webinar on March 15: http://bit.ly/2muYSHb
"10.03.2017 18:00:26" simplymeasured.com Instagram Lessons from the Forbes Top 10 Most Valuable Brands | Simply... With a community of 600 million users, 100 million of whom were added in the last half of 2016, Instagram has become an indispensable tool for... Disney generated 10 times more engagement in February 2017 than all the other top 8 brands combined, capturing over 91% of the share of the engagement.
"09.03.2017 21:00:58" simplymeasured.com How to Increase Content Discovery on Facebook, Instagram, and Twitter |... If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective... The key to content discovery is making sure it resonates with your audience.
"09.03.2017 18:01:07" simplymeasured.com The Difference Between Content Marketing and Social Marketing | Simply... What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative... There's a difference between content marketing and social marketing!
"08.03.2017 21:33:46" Today Lucy Hitz and Kevin Shively are discussing Instagram's recent updates (http://tcrn.ch/2nfoqpf), Pinterest's visual search technology (http://tcrn.ch/2nfmihb), and how teens are using Snapchat vs. Instagram (http://cnb.cx/2lUEUVZ)!
"08.03.2017 20:30:19" simplymeasured.com 7 Ways to Find Your Target Audience on Twitter | Simply Measured Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to... Most brands are struggling to reach all the people who would be interested in their content and/or product! Here's how to find your target audience on Twitter in a clear, analytical progression.
"08.03.2017 18:01:19" simplymeasured.com The 4 Elements of Successful B2B and B2C Digital Marketing Programs |... Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. While we both care about... Your digital marketing program needs to include these four elements.
"07.03.2017 18:11:48" Simply Measured's cover photo Do you know if your social plan is working? Now is the time to see if your 2017 plan is delivering what you need. Sign up for our free three-part Gut Check Webinar Series here: http://bit.ly/2nb2Gux.
"07.03.2017 18:01:30" simplymeasured.com The 6 A/B Testing Mistakes That Stifle Conversions | Simply Measured Everyone wants to talk about A/B testing. It's been around for years, but the average business is just now stumbling on tools and technologies that... Avoid these six mistakes when you are A/B testing across your digital marketing programs.
"06.03.2017 20:01:17" simplymeasured.com How to Build Enduring Influence for Your Brand | Simply Measured As I was doing research for this blog post, two major themes kept repeating themselves: connection and consistency. The connection theme applies... You need to focus on connection and consistency to build an enduring influence for your brand.
"06.03.2017 18:02:00" simplymeasured.com How to Quickly Identify Influencers with Simply Measured | Simply Measured When I tell my group of friends that they should download an album, watch a new TV show, or read a new comic book, they generally listen. But if I... Sometimes influencers can be easy to find.
"03.03.2017 19:01:15" simplymeasured.com How to Boost Your Search Rank with Better Social Signals | Simply Measured You're constantly on the lookout for ways to improve your search rankings. You've tried everything from keyword optimization to link building.... 9 ways to improve your social signals for a better search ranking.
"03.03.2017 18:01:34" simplymeasured.com 7 Brilliant Sales and Marketing Slack Integrations to Improve Your... Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code, and customer support... 7 must-know Slack integrations for your sales and marketing efforts.
"03.03.2017 02:00:48" simplymeasured.com What to Consider When Building Your Social Media Team | Simply Measured When it comes to hiring for our social media division at Tank, I'm often asked how we go about finding someone trusted to be the public presence... Your next social media hire should have these qualities.
"02.03.2017 21:01:16" simplymeasured.com How to Do Social with a Purpose (Every Day) | Simply Measured If you work in marketing, you've undoubtedly participated in/endured at least one drawn-out planning session. Here's how it usually goes: Sometime... You won't reach your goals if you're not putting purpose behind every social post.
"02.03.2017 18:01:11" simplymeasured.com How to Market Your Brand to All Generations with Social, Content, and... If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches... Millennials, Generation X, and Baby Boomers respond best to different tactics, but they do have a few things in common.
"01.03.2017 20:01:18" simplymeasured.com 6 Ways to Bring Social and Content Together in Your Plan | Simply Measured Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true,... Social + Content = Magic.
"01.03.2017 18:01:14" simplymeasured.com How to Market Your Brand to All Generations with Social, Content, and... If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches... Different generations consume content differently and have different purchasing patterns! Below is a breakdown of how you can create a plan that reaches a broad audience while still being effective.
"28.02.2017 21:01:26" simplymeasured.com How to Fill the Gaps in Your 2017 Social Marketing Plan | Simply Measured At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did... To strengthen your social marketing plan:
Stop metric hunting
Focus on conversions
Free up time
"28.02.2017 20:00:23" simplymeasured.com Social Media Reporting Tips (From Your Boss) | Simply Measured I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific... Get an inside look at what your boss wants to see in your social media reports.
"27.02.2017 21:01:07" simplymeasured.com How Competitive Analysis Can Transform Your Social Marketing Plan |... It's hard to motivate yourself to run competitive analysis when you're just trying to keep your head above water as a social marketer, but... Competitive analysis will make your job a lot easier!
"27.02.2017 18:01:16" simplymeasured.com 6 Ways to Bring Social and Content Together in Your Plan | Simply Measured Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If the latter is true,... Social + Content = Magic.
"25.02.2017 18:00:36" simplymeasured.com It Starts with People: Lessons from Social Media Personalities for... Which category do you engage with more on Instagram: people (friends, celebrities, and influencers), or brands? Scroll through your "Following"... 5 lessons brands can learn from social media personalities and a break down of examples, tactics, and measurement techniques.
"24.02.2017 16:01:25" simplymeasured.com The 5 Most Common Kinds of Dark Social Content | Simply Measured Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and... 70% of all social sharing happens through dark channels.
"23.02.2017 21:00:58" simplymeasured.com What True Collaboration in Digital Marketing Looks Like (And How I... Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the... Marketing works best when not performed in silos.
"23.02.2017 18:01:21" simplymeasured.com The Difference Between Content Marketing and Social Marketing | Simply... What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative... It's complicated.
"22.02.2017 21:27:35" Lucy Hitz and Kevin Shively weigh in on the launch of WhatsApp Status (http://tcrn.ch/2lMlcfM), reporting social media to your boss (http://bit.ly/2lMglLQ), and today's news environment (http://pewrsr.ch/2lMgqz5)!
"22.02.2017 21:01:03" Timeline Photos Snapchat is the most popular social media app among Americans ages 12-24. Here are 4 ways you could leverage the platform for your brand: http://bit.ly/2mj7tdf
"22.02.2017 18:01:17" simplymeasured.com How Email and Social Can Win by Working Together | Simply Measured Email marketing is the most commonly used channel to acquire customers. Marketers are investing most in website and email. You get it--email is... Social and email can work together to drive even bigger marketing wins!
"21.02.2017 18:01:04" simplymeasured.com How Social Sharing Fits Into the Customer Journey | Simply Measured https://youtu.be/fGGxpZ-ixrg Our recent webinar with Pixlee was a smashing success! We covered: - Specific social marketing tactics you can use in... 82% of consumers conduct research before purchasing a product and social media plays a huge role!
"21.02.2017 15:30:33" simplymeasured.com 5 Things Your Brand Could Learn About Social Strategy from “The... "The Bachelor": everyone's Monday night guilty pleasure. The reality TV show continues to crush ratings, with about 7.3 million viewers tuning in... What could your brand learn from "The Bachelor" on social? Check it out below!
"20.02.2017 18:01:41" simplymeasured.com The 3 Types of Social Media Metrics that Matter to You | Simply Measured Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws... It's important to have a framework for organizing your metrics.
"17.02.2017 18:01:19" simplymeasured.com Why Brand Voice Matters and How To Form It | Simply Measured A distinct and unwavering brand voice is one of the core attributes of a strong online brand presence--but it is also the most vulnerable. At Hard... Brand voice matters more than you think!
"17.02.2017 03:00:32" simplymeasured.com Best UX Practices for Your Brand Account on Instagram | Simply Measured Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your... These 8 rules are important to follow.
"16.02.2017 16:01:05" Timeline Photos Get a look inside these top brand's social strategies and the key findings and lessons that you can take advantage of and implement in your social strategy: http://bit.ly/2kqwTZE
"16.02.2017 02:00:29" simplymeasured.com How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital... Get Schooled--which was just made part of the FastCompany Most Innovative Companies list for gamifying the college admissions process--has... David Nguyen, Director of Digital Engagement and Communications for the Get Schooled Foundation, sat down with us to share the nonprofit's digital game plan.
"15.02.2017 21:29:13" Today Kevin Shively and Lucy Hitz are chatting about Valentine's Day advertising (http://bit.ly/2lk0OSN), Facebook's video updates (http://bit.ly/2kypxyB), and Twitter's plan for its ads products (http://tcrn.ch/2kyxsM8)!
"15.02.2017 21:01:10" linkedin.com Building Creative Teams I was watching Chef's Table a month ago and there was a quote that struck me: "As a creative person, to feel like you're cooking someone else's food, Why does building a creative team matter? Ryan Frazier, our Senior Director of Sales, breaks it down below!
"15.02.2017 18:01:07" simplymeasured.com Social Media Reporting Tips (From Your Boss) | Simply Measured I spend a lot of time analyzing stuff. I analyze personas, lines of business, channel performance, conversion rates, and interest in specific... Is the information you're sharing useful to your boss?
"14.02.2017 21:00:37" simplymeasured.com How to Fill the Gaps in Your 2017 Social Marketing Plan | Simply Measured At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did... Have you been overambitious when it comes to the amount of time and resources you have in 2017? It's time for a gut check.
"14.02.2017 18:01:03" Timeline Photos You won't want to miss our webinar with Pixlee this Thursday! Save your seat here: bit.ly/2kPG7y0
"13.02.2017 21:01:10" simplymeasured.com The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC] | Simply Measured Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between... Looking for ways to increase profits without blowing your marketing budget? Give micro-influencers a try!
"13.02.2017 18:01:19" simplymeasured.com How to Get to Know Your Digital Neighborhood on Social | Simply Measured As I've shared before, I've come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to... Social eavesdropping will help you discover what people are saying about your brand, competitors, products, and topics relevant to your industry.
"10.02.2017 19:00:21" simplymeasured.com 10 Bold Social Media Predictions for 2017 | Simply Measured As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only... Are you prepared for the future of social media?
"09.02.2017 22:00:52" simplymeasured.com You Really Can't Afford to Commit These Seven Social Media Sins Anymore... According to the 2016 Social Media Marketing Industry Report, at least 90% of marketers want to know the most effective social tactics to engage... You won't want to be caught making these mistakes.
"09.02.2017 18:01:12" simplymeasured.com 5 Things Your Brand Could Learn From The Bachelor's Social Strategy |... The Bachelor: everyone's Monday night guilty pleasure. The reality TV show continues to crush ratings with about 7.3 million viewers tuning in each... We'd give The Bachelor's social team a rose.
"08.02.2017 21:27:03" Lucy Hitz and Kevin Shively discuss brand voice (http://bit.ly/2kTK1Wu) and branding trends in 2017 (http://bit.ly/2kTC0kn)!
"08.02.2017 21:00:39" simplymeasured.com 29 Advanced Social Media Tips You Probably Aren't Using (According to... With the wide range of social media channels available today, there's plenty to keep brands busy. It's a full-time job just keeping profiles... Take your social media strategy to the next level with these advanced tips!
"08.02.2017 18:00:37" simplymeasured.com Best Practices for Measuring Your Social Influencer Program | Simply... Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand... Understand the ROI of your influencer program and the difference between the individual influencers you are investing in.
"07.02.2017 21:00:45" simplymeasured.com Best UX Practices for Your Brand Account on Instagram | Simply Measured Creating and maintaining a brand on social is one of the best ways to develop a strong relationship with your target audience. Representing your... Boost your brand on Instagram with these best practices.
"07.02.2017 18:01:46" Timeline Photos This social media metrics matrix will help you understand what's driving your best results: http://bit.ly/2kqN99N
"06.02.2017 21:01:32" simplymeasured.com How to Do Social with a Purpose (Every Day) | Simply Measured If you work in marketing, you've undoubtedly participated in/endured at least one drawn-out planning session. Here's how it usually goes: Sometime... Put some purpose behind every social post!
"06.02.2017 18:01:25" simplymeasured.com 10 Content Marketing Lessons I Learned From Seeing How Our Content Is... Do you know which blog posts or webpages are driving the most visits to your website right now? Probably. It's not amateur hour. But did you know:... You can learn a lot from how your content is shared across web and social.
"03.02.2017 14:45:27" simplymeasured.com Instagram Influencer Best Practices from Under Armour | Simply Measured Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century... Influencers are a critical aspect of a brand's digital marketing strategy as consumers move to inform their purchasing decisions!
"02.02.2017 18:01:23" simplymeasured.com Why Brand Voice Matters and How to Form It | Simply Measured A distinct and unwavering brand voice is one of the core attributes of a strong online brand presence--but it is also the most vulnerable. At Hard... The risk of not enforcing brand voice is scattered messaging, which confuses brand presence and can ultimately tarnish relevance and reputation.
"01.02.2017 21:34:03" Lucy Hitz, Sr. Content Marketing Manager, and Kevin Shively, Head of Marketing Communications at Simply Measured, discuss Instagram influencer best practices (http://bit.ly/2khTB31) and Instagram Stories vs. Snapchat (http://tcrn.ch/2kicHGd).
"01.02.2017 18:01:24" Timeline Photos If you want to support the goals and priorities of the rest of your marketing organization, you'll want to pay attention to social metrics, digital metrics, and business metrics: http://bit.ly/2kQuymO
"31.01.2017 19:01:25" simplymeasured.com Your Next Growth Hack Won't Come from You | Simply Measured It'll come from more and better questions. Success stories like Uber, AirBnB, Dropbox, and Spotify have all made finding the next, great “growth... Growth hacking isn't an exercise in creativity, imagination, or ingenuity. It's about discovery.
"30.01.2017 18:01:32" simplymeasured.com What Is Influencer Marketing? | Simply Measured Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand's... A recent study found that Twitter users trust influencers as much as they trust their friends.
"26.01.2017 18:01:22" simplymeasured.com How Jordan's Followers on Twitter Skyrocketed in Just 3 Weeks | Simply... When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million.... With just 3 Tweets per day on average, Jordan saw over 100k new followers between November 1st and December 31st, 2016.
"25.01.2017 21:32:42" Brewster Stanislaw, Director of Product, and Lucy Hitz, Sr. Content Marketing Manager at Simply Measured, weigh in on Instagram's reinvention, and Youtube's future with TV!
"25.01.2017 19:01:22" simplymeasured.com How Brands Can Overcome the Biggest Influencer Marketing Challenges |... You're familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own... Get a clear idea of what challenges you may face launching an influencer marketing campaign, and how you can overcome them.
"24.01.2017 21:01:18" simplymeasured.com Your 2017 Social Marketing Planning Checklist Includes… | Simply Measured We recently released our 2017 Social Planning Template and Checklist. It's been a big hit for us. This tell us that many social marketers know what... Build your best social marketing plan with this checklist and template!
"23.01.2017 19:01:41" Timeline Photos Our 2017 Instagram eBook is live! Get your very own copy here: http://bit.ly/2iUrWCJ
"23.01.2017 18:01:57" Timeline Photos We're sharing the essentials for 2017 social marketing success this Wednesday! Save your seat here: http://bit.ly/2iUtZXx
"20.01.2017 21:00:45" simplymeasured.com Extend the Invitation: What Kids Eating Kale Teaches Us About Content... Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”,... What kids eating kale can teach us about content marketing.
"18.01.2017 21:15:09" simplymeasured.com 5 Ways to Create an Authentic Social Presence | Simply Measured Today's consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition.... Guest post from Pixlee up on the blog! Read on to start building an authentic social presence⬇️
"18.01.2017 18:00:37" simplymeasured.com The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC] | Simply Measured Looking for ways to increase profits without blowing your budget? Give micro-influencers a try. Micro-influencers are individuals who have between... Micro-influencers could be the answer you're looking for, driving more conversions at a fraction of the cost of traditional advertising!
"17.01.2017 18:30:52" simplymeasured.com 4 Questions You Haven't Asked About Your Marketing Program | Simply... I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency--personally, professionally, and... The uncomfortable questions are the ones that matter the most!
"16.01.2017 19:01:28" simplymeasured.com You Should Be Listening to Your Customers Like You Listen to Your... Listening to your friends comes naturally. You want to hear what they have to say, and it's easy: they're sitting across the table from you at... Your deepest friendships may have more in common with your customer relationships than you think.
"14.01.2017 17:01:00" simplymeasured.com The Weekly Digital Marketing Round-Up The digital marketing world is changing rapidly, even as I write this. Marketers in 2017 must understand the entire ecosystem, not just topics... From Instagram Stories Ads to The Facebook Journalism Project, here's what you missed in digital marketing this week!
"13.01.2017 18:00:00" simplymeasured.com 6 Creative Ways to Engage Your Audience on Snapchat | Simply Measured Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. One of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z Marriott International, the largest hotel chain in the world, is investing in Snapchat. Here's how they're engaging a younger audience there, and tips for your brand, too.
"12.01.2017 18:00:00" simplymeasured.com 5 Findings From Wendy's Epic Week on Twitter | Simply Measured Last week, my boss sent over this article about Wendy's Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand's Twitter handle, and started looking at the tweets that Wendy's is winning on Twitter and we should all take notes!
"10.01.2017 20:07:14" Simply Measured's cover photo
"10.01.2017 18:00:00" simplymeasured.com 5 Facebook Live Success Stories | Simply Measured Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless. Today Thinking about using Facebook Live? Click below for inspiration!
"09.01.2017 18:00:35" Timeline Photos Our 2017 budget planning guide is live! Get your copy here: http://bit.ly/2i41UkZ
"05.01.2017 18:00:00" simplymeasured.com [INFOGRAPHIC] Social Media's New Year Resolutions for 2017 | Simply Measured We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it's always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on What were the most discussed resolutions on social media? Find out:
"04.01.2017 19:01:06" simplymeasured.com What Your 2017 Marketing Budget Needs to Include | Simply Measured If you're like most marketing teams, your budget request for 2017 either hasn't been formally submitted yet, or hasn't been formally approved yet.... Your 2017 marketing budget should include these key investments!
"03.01.2017 18:01:14" simplymeasured.com 5 Instagram Audience Development Strategies From The New York Times |... When was the last time you held a real, physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or... The New York Times is the most-discussed news publisher on social media! Here's what can we learn from them:
"29.12.2016 19:00:55" simplymeasured.com 5 Ways to Supercharge Your Video Influencer Marketing | Simply Measured If you're a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by... Boost your traffic, conversions, and sales with video influencer marketing!
"28.12.2016 19:01:00" simplymeasured.com 4 Creative Ways to Market Your Business with Snapchat | Simply Measured You know the usual suspects: Facebook, Twitter, and Instagram. But there is an untapped social media resource that many organizations aren't using... Snapchat is a marketing gold mine and you should be using it for your business!
"27.12.2016 18:01:14" simplymeasured.com 7 Brilliant Sales and Marketing Slack Integrations to Improve Your... Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code, and customer support... Slack is a powerful tool! Here's how you can use it for your sales and marketing efforts:
"22.12.2016 18:01:14" Timeline Photos [INFOGRAPHIC] How has social media grown up in 2016? Check it out here: http://bit.ly/2hV2RZO
"20.12.2016 19:01:22" simplymeasured.com 29 Advanced Social Media Tips You Probably Aren't Using (According to... With the wide range of social media channels available today, there's plenty to keep brands busy. It is a full time job just keeping profiles... 29 advanced social media tips that will help you take your strategy to the next level!
"20.12.2016 17:57:57" From our #DigitalFam to yours, happy holidays!
"19.12.2016 18:01:31" simplymeasured.com 10 Bold Social Media Predictions for 2017 As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only... What changes are coming in 2017? Check out these 10 bold predictions!
"16.12.2016 19:01:38" simplymeasured.com 9 New Year's Resolutions All Marketers Should Consider | Simply Measured It's tempting to let these last few weeks before 2017 just slip away to holiday parties, last-minute gift shopping or excitement over an extended... You'll want to add these New Year's resolutions to your list!
"15.12.2016 18:01:40" simplymeasured.com Your #DigitalFam Holiday To-Do List The holidays are a busy time for marketers everywhere. It's easy to get lost in the hustle and bustle of the season, and to forget to stop and have... The ultimate digital family holiday to-do list for more holiday cheer and less holiday stress!
"14.12.2016 18:01:34" simplymeasured.com Digital Is Going Dark: Only Early Adopters Will Thrive in 2017 | Simply... “Imagine a world…” In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world... You'll need to adopt dark social to be successful in 2017!
"13.12.2016 19:00:28" simplymeasured.com Instagram Live Has Arrived. Here's What to Do with It. | Simply Measured We've known since November that Instagram was rolling out a Live feature à la Facebook Live, but it really hit home today when I opened up my... Instagram Live has officially rolled out! Here's how marketers can use it:
"12.12.2016 19:01:53" Timeline Photos We can't wait to recap 2016 and discuss what is coming in 2017! Join us for our webinar this Wednesday. Save your seat here: http://bit.ly/2glz6C1
"10.12.2016 19:00:57" simplymeasured.com The Weekly Digital Marketing Round-Up Bet you've heard this one before: The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem,... Here's what you missed in digital marketing this week!
"09.12.2016 18:02:06" simplymeasured.com It Starts with People: Lessons from Social Media Personalities for Brands What can marketers learn from social media personalities (and the rare brands) who reach and engage followers? Here's a break down of examples, tactics, and measurement techniques:
"08.12.2016 18:01:58" simplymeasured.com Digital Marketing Predictions from the Experts: 2017 Edition | Simply... We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think... We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017!
"07.12.2016 19:01:40" simplymeasured.com What Your Brand Can Learn From Dollar Shave Club's Ad Performance |... It wasn't easy building the Dollar Shave Club into the Billion Dollar Shave Empire. After Unilever purchased Dollar Shave Club for $1 billion, I... How Dollar Shave Club's ad drove 12,000 subscriptions in its first two days of release:
"06.12.2016 18:01:25" simplymeasured.com The 3 Types of Social Media Metrics That Matter to You | Simply Measured Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws... Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success!
"05.12.2016 18:00:32" simplymeasured.com This Holiday Season: Celebrate Your #DigitalFam With Us! | Simply Measured What a year it has been for social media--from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new... This holiday season, we want to celebrate your #DigitalFam! Enter to win from now until Dec. 15, details below!
"02.12.2016 18:01:15" simplymeasured.com How Amazon Ruled Social Media Conversations on Black Friday and Cyber... We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With... Amazon captured the largest share of conversations for both Black Friday and Cyber Monday. Here's a look at what was driving their social conversations: http://bit.ly/2gOBtfk
"01.12.2016 20:36:24" Simply Measured's cover photo Since its creation, social media has been the black sheep of the digital family: unique, intriguing, and a bit immature. This holiday season, with social attribution, we're thrilled to welcome a new, more sophisticated social marketer into the
"30.11.2016 23:00:44" Timeline Photos We'll be discussing how to define ROI on social media with Marketo tomorrow. Make sure and join us on Twitter at 1pm PT!
"30.11.2016 18:00:41" simplymeasured.com How to Increase Content Discovery on Facebook, Instagram, and Twitter |... If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For marketers, making effective... What can you do on social to make sure your content gets seen? Here are a few tips:
"29.11.2016 18:01:26" get.simplymeasured.com How to Build a Social Media Calendar A solid social media calendar tells you what's coming up, which events are important, and what to expect from past months and years. This is an essential guide for all social media managers!
"28.11.2016 18:01:52" simplymeasured.com Welcome Social Media to the Digital Family | Simply Measured It's that time of the year again! Airports are bustling, eggnog is flowing, and marketers are working around the clock. The holidays are officially... This holiday season we're celebrating the new-and-improved digital family!
"26.11.2016 18:01:14" simplymeasured.com 9 Ways Agencies Can Convert Instagram Followers into Clients | Simply... Congratulations! Your hard work creating a beautiful Instagram page for your agency is paying off in the form of followers. Gaining followers,... Convert your Instagram followers into clients with these tips!
"23.11.2016 22:00:29" simplymeasured.com What's Driving Social Conversations This Shopping Season? | Simply Measured Come this Friday, we officially embark on the shopping frenzy of the year - Black Friday. Black Friday marks the busiest shopping season for most... We're breaking down the social media conversations surrounding Black Friday:
"23.11.2016 16:01:35" Timeline Photos Tune into our live event with some of digital's top talent on Nov. 29th at 10AM PST! Save the date here: http://bit.ly/2fWtufq
"22.11.2016 18:01:41" Timeline Photos What's coming for social media in 2017? Check out these expert predictions: http://bit.ly/2fW35ym
"21.11.2016 18:01:39" simplymeasured.com The Expansion of Instagram Stories, and What It Means for You | Simply... Taking another step towards increasing adoption of Instagram Stories among average users and brands alike, Instagram has expanded the abilities of... How will you use Instagram Stories and optimize your content there? Here are a few ideas:
"19.11.2016 17:00:56" simplymeasured.com Sell More This Holiday Season: A Note to eCommerce Marketers | Simply... You've spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company's ever... How do you sell more this holiday season? Tips here:
"18.11.2016 18:00:37" simplymeasured.com 5 Ways NASA Accomplishes Its Digital Marketing Mission | Simply Measured All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured... NASA has a brilliant digital strategy! Here's what we can learn from them:
"17.11.2016 18:01:41" Timeline Photos Get a running start on 2017 with our planning guide! http://bit.ly/2fZfB0T
"16.11.2016 18:01:31" simplymeasured.com What Is the Difference Between Dark Social and Dark Posts? | Simply... So...what is the difference between dark social and a dark post? In my work as a product specialist, I get this question all the time. The... We're breaking down the difference between dark social and dark posts⬇️
"14.11.2016 18:00:40" Timeline Photos We're sharing our blueprint for social media marketing success this Wednesday! Save your seat here: http://bit.ly/2gawU1g
"12.11.2016 17:01:05" get.simplymeasured.com The Social Metrics Map Worksheet Do you know where on the buyer's journey your next social campaign should be focused? We've got you covered with worksheets for each stage. Do you know where on the buyer's journey your next social campaign should be focused? We've got you covered with worksheets for each stage.
"11.11.2016 18:00:40" simplymeasured.com How to Prioritize Your Social Media To-Do List | Simply Measured I'm often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best... With so much to do and so little time to do it all in, how do you prioritize your social media tasks? Go here⬇️
"10.11.2016 18:01:33" simplymeasured.com Is Social Media the New TV for Brands? | Simply Measured Traditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. More specifically,... The US has seen an 11% decrease in time spent watching TV from 2010 to 2016. Does that mean that social media is the new TV for brands? Check it out: http://bit.ly/2ffw2Yi
"09.11.2016 21:00:45" simplymeasured.com How Many Dollars Did That Content Drive? A Multi Level Analysis. |... Yes, your social and digital campaigns are generating engagement. They're "good" at brand awareness. But how does that information translate... How do your digital and social campaigns translate to dollars and cents? Take a look:
"09.11.2016 18:58:51" Welcome to our social attribution Q&A!
"09.11.2016 01:30:18" simplymeasured.com ELECTION DAY 2016: The State of the Race on Social | Simply Measured Today, America votes for her next president. As we all wait with bated breath for the final outcome, and its repercussions, here we look at how... What's the state of the race on social media? Check it out⬇️
"08.11.2016 20:39:44" Timeline Photos Who's most vocal about their votes in election 2016? Here's what the social media data tells us: bit.ly/2fYaBMm via Adweek
"08.11.2016 18:01:25" simplymeasured.com Don't Miss Our Social Attribution Facebook Live Q&A! | Simply Measured Do you have burning questions about social attribution? You're in luck because, on Wednesday, November 9th at 11am PT, we are holding a live Q&A... Do you have burning questions about social attribution? Don't miss our Facebook Live Q&A session on Wednesday, November 9th at 11am PT:
"07.11.2016 18:00:48" Timeline Photos Are you ready for the holiday season? Go here for social media planning tips and tricks: http://bit.ly/2f9V1vM
"04.11.2016 17:00:45" Timeline Photos Our analysis of the social conversations about Hillary Clinton and Donald Trump: http://bit.ly/2fmx5DU
"04.11.2016 02:00:26" simplymeasured.com What You Might Not Know About Your Earned Social | Simply Measured For brands, social media's power doesn't lie in your ability to broadcast messages on yet another channel. Owned campaigns are well and good and,... Earned social can be a tricky area to navigate. Here's what you might not know:
"03.11.2016 15:01:24" simplymeasured.com “I Don't Know What an API Is, and at This Point I'm Too Afraid to Ask” |... Working in an industry that is even remotely technical means acronyms. A lot of them. Most of us have an acronym assertion routine (AAR) that gets... Still don't know what an API is? It's okay, we've got you covered!
"02.11.2016 18:00:49" simplymeasured.com 7 Ways to Improve Your Social Content Strategy Today | Simply Measured You're fresh out of ideas. It's getting hard to differentiate one social campaign from another. You know a shift needs to happen, but you don't... Are you feeling out of ideas? Here's 7 ways to revamp your content strategy:
"01.11.2016 15:01:11" simplymeasured.com What Your Social Media Holiday Plan Might Be Missing | Simply Measured We just wrapped up our How to Plan and Measure Your Holiday Campaign on Social webinar. It covered various ways you can use listening and social... Are you planning a holiday social campaign, or about to deploy one? Here's what you might be missing.
"31.10.2016 17:00:56" simplymeasured.com You Really Can't Afford to Commit These Seven Social Media Sins Anymore... According to the 2016 Social Media Marketing Industry Report, at least 90% of marketers want to know the most effective social tactics to engage... You need to leave these 7 social media sins in the past!
"29.10.2016 16:00:55" simplymeasured.com Vine Goes Away, and How Marketers Should Be Doing Video Now | Simply... Today, Twitter announced that they will be shutting down the short-form video app in the "coming months." At first glance, this might come as a... Vine's going away, and it's time to turn our sights to a new era of video:
"27.10.2016 18:30:50" simplymeasured.com Halloween Social Marketing Stats and Ideas [INFOGRAPHIC] | Simply Measured Costumes. Candy. Party decorations. Makeup. Cards. You get the idea. A lot of money is spent on Halloween--a predicted $8.4 billion this year... An estimated $8.4 billion will be spent on Halloween this year! Check out this infographic to see how your brand can make the most of this holiday:
"26.10.2016 17:00:34" simplymeasured.com Don't Make These 5 Fatal Social Media Marketing Mistakes in 2017 |... Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for... Maximize your ROI by avoiding these common social media mistakes in 2017!
"21.10.2016 18:02:01" simplymeasured.com The 5 Most Common Kinds of Dark Social Content | Simply Measured Dark Social refers to the sharing that we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and... 70% of all social sharing happens through dark channels! What are people privately sharing?
"20.10.2016 17:02:42" simplymeasured.com Instagram Stories Are Officially a Success (And What It Means for... Yesterday, two months after introducing Instagram Stories, Instagram announced that it will now include Instagram Stories in the Explore feature.... The 100 million daily active viewers Instagram Stories have is going to get much bigger as Stories debut in Explore. What this means for social marketers:
"20.10.2016 14:01:31" cnbc.com Donald Trump leading Twitter conversation during third debate The Republican candidate was involved in 57 percent of Twitter conversations by the halfway point of the third debate. What were the most buzzed about moments during last night's debate? Check out our analysis here via CNBC!
"19.10.2016 17:00:55" Timeline Photos It's time to launch your most successful holiday campaign ever. Join us for our webinar on Oct. 25, 10am PT! Save your seat here: http://bit.ly/2eh8CS4
"18.10.2016 18:01:46" Timeline Photos With only 15% of CMO's saying that they can prove the value of social, attribution is more important than ever. Go here to get the ultimate guide to social attribute and start implementing it today: http://bit.ly/2e0cBlv
"17.10.2016 17:02:51" simplymeasured.com “I'm Focused on Brand Awareness: Why Should I Care About Social... It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers... "You can only go so long doing 'awareness' campaigns before you have to actually start showing your impact on the business."
"14.10.2016 17:02:39" simplymeasured.com How Gucci Keeps Its 15 Million Facebook Fans Engaged | Simply Measured Gucci has long been one of the world's leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence... How Gucci received over 109K Likes, 2.4K comments, and over 7K shares in September, all with only 79 posts.
"13.10.2016 17:02:14" simplymeasured.com What Is Social Attribution? | Simply Measured Social Attribution is the process of assigning credit for business outcomes to social marketing channels and campaigns. Why It Matters to Social,... Why social attribution matters to social, digital, and web marketers:
"12.10.2016 18:00:27" dkcnews.com Engagement Isn't Everything, and Other Lessons We Learned at the LIFT... Social analytics platform Simply Measured hosted their annual LIFT Conference in Seattle on Sept. 20-22. DKC Connect's Senior Strategists Maya... Check out the DKC team's biggest takeaways from LIFT Social⬇️
"11.10.2016 17:02:23" Timeline Photos The most prominent mood towards both candidates during the debate was confusion. Check out our full analysis here: http://bit.ly/2e4uyxh
"07.10.2016 17:00:56" simplymeasured.com Why Dark Social Data Matters to the Content Marketer | Simply Measured Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who... Dark Social can teach content marketers a lot about building better, more impactful content for their business!
"06.10.2016 00:19:33" Simply Measured's cover photo
"05.10.2016 18:01:58" simplymeasured.com How to Boost Your Social Media ROI with Influencer Marketing | Simply... Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a... Integrate influencer marketing into your social media plan to boost your ROI and get ahead of competitors!
"04.10.2016 17:02:08" simplymeasured.com How Starbucks Generates Over 270k in Engagement for Each Instagram Post... It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming... The tactics that Starbucks uses to keep its audience engaged and growing on Instagram!
"03.10.2016 21:09:01" Simply Measured's cover photo
"03.10.2016 21:09:01" Simply Measured's cover photo
"30.09.2016 17:02:33" simplymeasured.com Conversations to Conversions: Why Social Needs More Than Engagement |... Shaquille O'Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three... Social marketers need to see complete picture.
"29.09.2016 14:31:05" simplymeasured.com How to Add Instagram Zoom to Your Social Strategy | Simply Measured Instagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them.... Have you been using Instagram's zoom feature? Here are a few ways your brand can take advantage of this “pinch and zoom” phenomenon:
"28.09.2016 22:46:14" LIFT Social 2016
"28.09.2016 22:46:14" LIFT Social 2016
"28.09.2016 18:01:02" simplymeasured.com 5 Reasons to Attend the Social Attribution 101 Webinar | Simply Measured Whether you're just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do... Join us on Wednesday, October 5th, for our Social Attribution 101 Webinar. You'll walk away ready to get started building a successful attribution program in your own organization! Register here:
"27.09.2016 17:02:09" simplymeasured.com What The New Simply Measured Means for Social Marketers | Simply Measured When I was first hired at Simply Measured three years ago, I started off as the Community Manager. In our marketing team, I always felt a little... Marketers can finally tie social engagement to business value and revenue! Check it out:
"21.09.2016 16:44:25" simplymeasured.com We're Revolutionizing the Social Analytics Space. Again. | Simply Measured For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to... Today, we're excited to introduce a new Simply Measured. Our powerful new solution, which includes Social Analysis, Monitoring, and Attribution, enables social marketers to finally attribute revenue and business activity to social activity. Now, social
"21.09.2016 15:45:46" Timeline Photos We're only minutes away from the big announcement at LIFT Social! Who's ready? Tune in via Periscope at 9am!
"19.09.2016 22:30:14" linkedin.com Why I'm In Seattle This Week This week I'm in Seattle, sleepless and excited to be part of a big announcement with Simply Measured. Joining me at LIFT will be leaders from... Jeff Barrett, CEO of Status Creative, on our big announcement coming at LIFT: "I rarely, if ever, get this excited but I wish I would have had this five, ten years ago."
"17.09.2016 17:01:18" simplymeasured.com The Difference Between Listening, Analyzing, and Attributing on Social |... What is the difference between listening, analyzing, and attributing in the world of social marketing? The distinction might seem blurry and vague... There's a distinct difference between each, but you should be leveraging all of them.
"15.09.2016 17:01:59" simplymeasured.com How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond |... In the last few weeks, we have been looking at some of the world's top brands across various industries, how they are using social media, and... Social tactics from one of the most reputable retailers in the world:
"13.09.2016 17:00:55" simplymeasured.com Top Influencers Weigh In on Social Attribution: What Did They Say? |... We gathered together the best and the brightest in social marketing to talk about social attribution and tell us what they have learned from... Is social attribution really possible? Here's what the best and the brightest in #social marketing had to say:
"12.09.2016 18:01:56" simplymeasured.com How Teens Use Social and What Your Brand Can Do About It | Simply Measured A recent WIRED article entitled "LIKE. FLIRT. GHOST: A JOURNEY INTO THE SOCIAL MEDIA LIVES OF TEENS" hit the Internet and generated a lot of... You need to know the unspoken rules of Instagram if you're going to win over the teen demographic.
"09.09.2016 14:31:07" simplymeasured.com Here's What Happened on Twitter at #AppleEvent | Simply Measured As a social media data analyst, I have stared at this page for way too long, waiting to hear from the world's most valuable brand. We have all at... Apple has over 523K followers without even posting a single tweet. Here's how the Apple Event played out on Twitter:
"08.09.2016 20:00:21" Simply Measured Kevin tried to spill the #SMAnnouncement so we had to cut him off...
"08.09.2016 17:30:27" simplymeasured.com The New Social Metrics You Need to Know | Simply Measured Your social content is the source of more conversation about your brand, traffic to your website, and purchasing consideration of your... These metrics ultimately all boil down to straight-up revenue:
"07.09.2016 17:02:23" simplymeasured.com Back to School on Social in 2016 [INFOGRAPHIC] | Simply Measured "Back to School" is a major event for retailers, especially those with young target demographics. According to the National Retail Federation, ... This infographic will tell you everything you need to know about back to school 2016 on social:
"07.09.2016 02:00:34" Timeline Photos We asked our employees to describe how they are feeling about the #SMAnnouncement in one word, Lucy and Jade are ready! We can't wait to share it with you at LIFT Social, save your seat here: http://bit.ly/29HPYMU
"03.09.2016 16:01:09" simplymeasured.com How to Prioritize Your Social Media To-Do List | Simply Measured I'm often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best... So much to do, so little time. Here's how to prioritize your top 10 social to-do's:
"02.09.2016 14:31:09" get.simplymeasured.com Owned, Earned, Paid, and Dark Social This guide breaks down the basic definitions of the different kinds of social, and ways you can plan, optimize, and measure within them. Find out where to begin and how to optimize for each type of social with this guide:
"01.09.2016 17:00:46" simplymeasured.com The ROI of Knowing Your ROI | Simply Measured “Social ROI” is the buzz term on every social marketer's lips these days, but what does it actually mean, and why is it important? In other words,... "Proving social ROI justifies our existence as marketers."
"31.08.2016 19:35:07" Simply Measured Just one more reason to get excited for #LIFTSocial, we have a BIG #SMAnnouncement coming…
"31.08.2016 14:31:09" simplymeasured.com How to Improve Social Marketing Results with Scheduling | Simply Measured There's no denying the importance of social marketing: with social media now ranked the #1 activity for web users and 93% of marketers harnessing... Social media is the #1 activity for web users. These are the best ways to use scheduling to maximize your social marketing results:
"30.08.2016 18:00:38" simplymeasured.com Content Marketing, Social Advertising, and SEO: Which Is Most Important?... A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic... Who's king: content marketing, social, or SEO?
"27.08.2016 16:01:12" Timeline Photos We are SO excited for all the amazing speakers coming to #LIFTSocial! Check them out here: http://bit.ly/29HPYMU
"26.08.2016 16:45:11" Timeline Photos Happy #NationalDogDay to all the Simply Measured pups!
"26.08.2016 14:30:53" simplymeasured.com 9 Reasons Why Hilton's Social Media Strategy Succeeds | Simply Measured A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 seconds. The top three results in the search page are ads from... How do you build brand loyalty and keep top of mind for customers online? Social media is a good place to start.
"25.08.2016 17:00:39" simplymeasured.com Social Marketers, CMO's Are Most Worried About These Things | Simply... Believe it or not, CMO's are a lot like you -- they are tasked with being both creative superstars and measurement aficionados. With only a certain... Trying to get more budget for your social team? Use these tips to help alleviate CMOs worries and solve problems!
"24.08.2016 19:01:46" Timeline Photos The countdown is on, we are 1 month away from #LIFTSocial!
"24.08.2016 14:31:21" Timeline Photos What did Samsung do right on social to become the most engaging brand, generating over 2 million in engagement in just 2 weeks of the Rio Olympics? Check it out: http://bit.ly/2bMXSYK
"24.08.2016 00:00:10" Simply Measured Today our SM Olympics came to a end, congrats team Ballerstan on the win! Here's a video of our seltzer water bowling competition #LifeatSM
"23.08.2016 17:31:10" simplymeasured.com How Is Instagram Becoming More Usable for Your Brand and Your Audience?... Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users.... Instagram has been a hot topic this year! Read on to find out about the key developments which have made Instagram more “usable" and why they matter to social marketers:
"19.08.2016 18:00:31" simplymeasured.com 5 Things You Should Know About the LIFT 2016 Speakers | Simply Measured As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Prepare yourselves, people, because it's going to be incredible. If you... LIFT Social is going to be incredible, here's what you need to know about our 40+ speakers and panelists this year.
"19.08.2016 14:01:25" simplymeasured.com How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016... Coca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in... On Twitter alone, Coca-Cola reached over 31 million consumers, with over 105 million potential impressions during the first week of the Olympics. Here's how the brand is deploying its campaign on Facebook, Twitter, and Instagram:
"17.08.2016 18:01:37" simplymeasured.com 7 Brands Winning Social Media During the Olympics | Simply Measured The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is... Despite restrictions around Olympic-themed content on social media, these 7 brands are still dominating their campaigns.
"17.08.2016 17:01:43" Timeline Photos 35% off #LIFTSocial tickets, say what?! Only for our followers because you guys are the best! Click here to register and reserve your seat: bit.ly/2aO6HiH
"16.08.2016 17:30:48" simplymeasured.com 10 Actionable Video Basics for Social Media Marketing | Simply Measured Video is one of the most effective ways to harness the power of social media. Some recent stats: 73% of marketers say they will increase their... 73% of marketers say they will increase their use of video in 2016. Get started with these 10 helpful tips for creating strong video content:
"15.08.2016 14:30:55" Timeline Photos Get an exclusive look at what a great loyalty program looks like in our webinar with Bitly on Thursday, August 18 at 11am PST! Register here: https://bitly.is/2aREOHY
"12.08.2016 02:00:37" simplymeasured.com How Are Staples, Walmart, and Target Dominating Back to School on... Not many know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail... Over 61% of back to school shoppers research online before purchasing products, and over 25% will use social media for transactional purposes. Here's how top retailers are dominating BTS on social:
"10.08.2016 20:01:25" simplymeasured.com How to Balance Creation and Curation in Your Social Strategy | Simply... A social media calendar plays a key role in your social strategy. It keeps you organized, helps you plan content around events well in advance, and... Planning isn't the be-all, end-all. You need a way of managing curation vs. creation ratios. Read on to find out how!
"10.08.2016 15:01:34" geekwire.com IT Sports League is a hit as Simply Measured beats TINYPulse/Avvo for... The inaugural season of the IT Sports League has wrapped up with a team from Simply Measured taking the softball championship. League organizer... Congrats to our softball team for bring home the championship and finishing the season 7-1! Check out the details in GeekWire.
"09.08.2016 18:00:41" simplymeasured.com 10 Creative Brands Making Instagram Stories Now | Simply Measured Last week, we explained Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers' perspective. But we know that, even... Need ideas on how you can use Instagram stories? Check out how these 10 creative brands are using the feature:
"08.08.2016 17:01:36" simplymeasured.com 4 Reasons to Start a Career in Social Media | Simply Measured The social media industry has grown a crazy amount in the past couple years. I remember the rise of Myspace and how freaked out people were by the... Why do you love working in social? Here are just 4 reasons why the social media industry is a great one to get started in!
"05.08.2016 17:00:20" Simply Measured Want to party with us in Seattle? We need your help naming our #LIFTSocial after party, the winner will get 2 free tickets. Leave your ideas in the comments below!
"05.08.2016 14:30:53" simplymeasured.com 8 Ways to Consistently Generate Excellent Content for Social Marketing |... Solid content is integral to a social media marketing strategy. Your campaigns aren't going to work if the kernel -- the content -- is not... You have to consistently create high-quality and engaging content to keep your audience hooked. Here are 8 helpful tips!
"04.08.2016 17:00:33" simplymeasured.com The 6 Biggest Olympics Topics on Social Right Now | Simply Measured “The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the... Who's ready for the 2016 Olympics to kick off tomorrow? Read on to find out what the biggest topics are surrounding the Olympics right now!
"03.08.2016 17:25:35" simplymeasured.com The 2016 Olympics Dashboard Powered by Simply Measured Find out what is happening in the 2016 Olympics on social now. #Rio2016, we're ready for you.
Stay on top of all the events, conversation and powerful social media moments from the 2016 Olympics with our new dashboard: bit.ly/SMRio16
"03.08.2016 15:01:38" simplymeasured.com Instagram Stories VS. Snapchat Stories: What It Means for Marketers |... Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According... Are you going to use Instagram's new Stories feature? What the announcement means for marketers below!
"02.08.2016 17:00:33" simplymeasured.com Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat... There are seemingly endless updates, features, and new social channels popping up. It's hard to figure out what works best for your brand.... Live videos had 10x larger reach and 2x more engagement than regular videos when tested. It's important to test out new social feautures! Here are some results and lessons from Jay Shemenski, Digital Manager at Harvard Medical School.
"28.07.2016 15:01:57" simplymeasured.com Who “Owns” Social Media Data at Your Company? | Simply Measured I love the game Clue. I always have. Miss Scarlet and Colonel Mustard and Mrs. White all accusing each other of murdering an anonymous dinner party... Imagine a world where marketing data was managed by a centralized team, but accessible to everyone in the marketing organization. How you can make that happen below!
"28.07.2016 14:01:24" mashable.com Facebook schools everyone and wins social network earnings, again Ads on your smartphone now account for 84 percent of Facebook's advertising revenues. Facebook's mobile advertising numbers are through the roof, and Instagram plays a big role. Our CEO, Sameer Kazi, weighs in on how Instagram is able to contribute $3.2B / year:
"Its rebranding — both aesthetically within the app, in the way they work
"27.07.2016 22:00:23" cnbc.com Facebook's exploding ad revenue sends earnings soaring past estimates Facebook posted quarterly earnings and revenue that blew away analyst estimates, as its ad business flourished. Wow, Facebook's ad revenue crushed analyst predictions. Check it out!
"27.07.2016 17:01:53" simplymeasured.com How to Use Emojis in Your Twitter Strategy (Yes, Really) | Simply Measured We just had World Emoji Day on July 17. Twitter gave us some very bad news: most of the emojis we're using are pretty Plain Jane. Source: Twitter... Here are some ways to turn emojis into business value on Twitter!
"26.07.2016 18:00:42" Timeline Photos The SM team looking fresh on our annual Suit Up Day!
"25.07.2016 19:01:38" Timeline Photos Limited time offer: The next 25 people to register for #LIFTSocial get 25% off. Don't miss your chance to glean valuable social media knowledge from brands like adidas, Microsoft, Instagram, Twitter, and more! http://bit.ly/2alA27l
"25.07.2016 18:01:56" simplymeasured.com The 5 Biggest Changes to Visual Content on Social | Simply Measured As social media marketers, we hear it all day, everyday: "Visuals are essential to social media success." This is not news. However, the definition... The definition of “visual content” has changed drastically in the past year. Find out what five developments have been the biggest drivers of that change!
"23.07.2016 18:00:50" digiday.com Why Snapchat bought Bitmoji, and what brands should know - Digiday Rumors around Snapchat's acquisition of the popular app Bitmoji had been swirling for months. But yesterday, the teen-centric platform made it public. What your brand should know about Snapchat's acquisition of Bitmoji below!
"21.07.2016 20:00:52" Timeline Photos The LIFT Social schedule is officially live! Check out a few of the fascinating sessions, accompanied by their impressive speakers: http://bit.ly/29RWmRO
"20.07.2016 17:02:48" Timeline Photos Want to get the low down on data visualization, our new API, and how to connect your Simply Measured data with Tableau Software ? Register for our webinar on July 27 at 10am PST: http://bit.ly/29LMRHe
"18.07.2016 17:40:27" Timeline Photos We are thrilled to announce 4 more amazing #LIFTSocial speakers from Instagram, Complex, UFC, and Twitter!
"17.07.2016 16:01:09" Timeline Photos Happy #WorldEmojiDay from the Simply Measured team! To celebrate we are giving away some of these glasses. Comment with your favorite emoji for a chance to win!
Winner will be selected at random and announced after 5pm.
"16.07.2016 16:01:11" tcrn.ch Twitter signs a live-streaming deal to bring Pac-12 university sports to... Twitter's quest to become a live-streaming service continues this morning with another announcement of a new partnership that will bring live... This week, Twitter announced that they will be teaming up with Pac-12 Networks to live stream more than 150 university sporting events during the 2016-2017 season.
Would you live stream a game via Twitter?⚽️
"15.07.2016 17:01:35" youtu.be =LIFT Is Back for a Break Through Year =LIFT(Social, 2016) is coming back to Seattle: September 20-22 at the Sheraton Convention Center. LIFT Social is back for a break through year, you won't want to miss out! Join us and top social media marketers from around the world in Seattle, September 20-22.
"12.07.2016 20:00:45" simplymeasured.com Nate Elliott on Why He's Joined Simply Measured | Simply Measured I'm thrilled to announce that I've joined Simply Measured as a product advisor. Nate Elliott For years I've talked about the importance of... "We have to go beyond engagement. We have to give marketers data that can truly prove, and improve, the performance of their social marketing."
Welcome aboard, Nate!
"12.07.2016 14:01:26" Timeline Photos We're thrilled to announce something new from Simply Measured today!
Over the last 6 years we've delivered social analytics through reports. Today we're adding an exciting and fundamentally different modality to our platform — the Social Analytics API:
"11.07.2016 17:01:53" simplymeasured.com What “Memories” Really Means for Snapchat and Marketers | Simply Measured Snapchat changed the game yesterday. While platforms like Facebook and Twitter are competing in the real-time sharing race, Snapchat's newest... "Memories" update is the biggest change Snapchat has seen to date. While platforms like Facebook and Twitter are competing in the real-time content race, Snapchat is turning their focus towards the past.
What that means for marketers below:
"09.07.2016 16:01:18" Timeline Photos We're on the lookout for some awesome and talented people! We have openings in Marketing, Sales, Engineering and more! Check out the full list of positions here: http://bit.ly/29u4RG1