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"24.04.2017 19:00:00" www.nielsen.com Perspectives: Accelerating Connected Home Adoption It's no surprise that more and more items are being outfitted with built-in connectivity. Consumers' adoption of internet-enabled devices isn't a given, however, and it's worth exploring why acceptance has been so fragmented across categories-as well as Connect to the internet much? Of course you do. But how far have you ingested the internet of things into your life? Perhaps you have yet to consider a connected oven, closet or washing machine. If not, that's an opportunity for savvy marketers.
"24.04.2017 16:52:00" sites.nielsen.com Nielsen Launches Second Non-financial Materiality Assessment - News Center | Nielsen We are proud to share a 2016-2017 update to our first non-financial materiality assessment covering 2014-2015. This process has served as an opportunity to engage and learn from stakeholders within and beyond Nielsen to better understand how to align our We are proud to share a 2016-2017 update to our first non-financial materiality assessment covering 2014-15. Learn more what our commitment to environmental, social and governance issues means for our approach to what's next: http://nlsn.co/61858eluD
"21.04.2017 15:00:01" www.nielsen.com Record Store Day Puts the Focus on Music While streaming is now the most popular way to access music, Record Store Day has added significant fuel to the resurgence of the vinyl LP-a format that is oddly defying an increasingly digital landscape. Are you a fan of vinyl records? If so, you might have Record Store Day to thank, as this 10-year-old celebration of independent record stores and music in general has added significant fuel to the resurgence of the traditional LP—a format that is oddly
"19.04.2017 20:00:00" sites.nielsen.com Toyota Prius Ad Drives into First Place at Nielsen's Auto Ad Awards - News Center | Nielsen After spending $13 billion TV ads last year, auto marketers know that it's critical that their messages resonate with consumers. And when it comes to stands outs, Toyota's "The Longest Chase" spot was the top winner of the 11th Nielsen Auto Ad Awards. Applying neuroscience to advertising evaluation means that advertisers can understand how the brain works when exposed to different commercial messages, at a much deeper level than before. More:
"19.04.2017 14:34:00" sites.nielsen.com Nielsen's Ninth Employee Resource Group Launches in the U.K. - News Center | Nielsen MOSAIC (Multinational Organization Supporting an Inclusive Culture) launched this month in our Oxford, U.K., office. With associates in this office identifying with 57 nationalities, MOSAIC recognizes and celebrates the breadth of perspectives and We've launched our 9th employee resource group! With people identifying with 57 nationalities, our Oxford, UK, office was inspired to create MOSAIC to celebrate these differences. http://nlsn.co/61838dsyH
"18.04.2017 19:22:00" sites.nielsen.com Louise Keely Honored as a Woman to Watch in Retail - News Center | Nielsen We're proud to announce that Retail Leader, a leading retail trade publication, has named Louise Keely, executive vice president and global retail practice leader, Nielsen, as a Woman to Watch! The award recognizes the most impressive women in the retail We're proud to announce that Louise Keely, our global retail practice leader, was recently named a Woman to Watch by Retail Leader, a leading retail trade publication http://nlsn.co/61818dqYH
"18.04.2017 14:34:00" www.nielsen.com Canadians Have a Taste for Convenience at Breakfast Breakfast is often said to be the most important meal of the day, but when and where Canadians eat breakfast is changing as time-starved individuals and families rush out the door to start their days. Canadians have a taste for convenience at breakfast! Just 15% of consumers eat at their first meal of the day at home and 80% favor options that take 15 minutes or less to prep. http://nlsn.co/61858d57W
"17.04.2017 20:00:00" www.nielsen.com Fish and Chips are Still Top Dog in New Zealand In an age where consumers say they are increasingly health aware, New Zealanders still regularly indulge in fast food. Research from Nielsen's Consumer and Media Insights (CMI) survey reveals that in the past month, as many as 80% of New Zealanders ate In an age where consumers say they are increasingly health aware, New Zealanders still regularly indulge in fast food. Find out which are our favourites:
"13.04.2017 17:10:00" www.nielsen.com Molly Poppie, VP Data Science, On Nielsen's Data Science Future | Nielsen Molly Poppie, our vice president of data science, manages a team of 50 data scientists who play a crucial role in developing new methodologies for data collection. “When we've talked to clients about our methodologies, what we've seen is that a lot of them have had moments where all of a sudden they say, 'Oh, that's really cool. We never thought that would matter, and it really does.' And so I think it gives them a
"12.04.2017 20:00:00" www.nielsen.com Who's Wearing Wearables? Number of Kiwis Owning Wearable Devices Doubles in 12 Months Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for Who's wearing wearables? The number of Kiwis owning wearable technology doubles in 12 months: http://nlsn.co/61818jAeS
"12.04.2017 14:00:00" Congratulations to our 2017 Automotive Ad of the Year Award winners. Click here to see the full list of winners: http://nlsn.co/61858jxN3
"10.04.2017 20:27:00" www.nielsen.com Nielsen Receives MRC Accreditation for Viewable GRP Demos in Digital Ad Ratings Nielsen announced today that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings. We're proud to announce we received MRC Accreditation for Viewable GRP Demos in Digital Ad Ratings: http://nlsn.co/61838jliV
"10.04.2017 14:30:00" www.nielsen.com Perspectives: Lessons from the Auto Show - for All Marketers How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren't good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That's where the right Truth be told, our brains aren't good at recalling the kinds of details marketers need to evaluate their efforts. That's where neuroscience tools can help:
"09.04.2017 21:00:00" www.nielsen.com Aussies Crazy for Cauliflower Australians are big fans of the humble, yet versatile, cauliflower. In 2016, dollar sales for cauliflower increased by 12% on the previous year - and while this was partly driven by higher prices - consumption also continued to grow at a steady pace, with On average, 6 out of 10 Australian households purchase cauliflower, but it is most popular in Western Australia where 7 out of 10 households are purchasing it every year.
"07.04.2017 15:00:01" www.nielsen.com National Beer Day is a True Hopportunity for Retailers April 7 is National Beer Day in the U.S., and as if they needed any more reason to do so, adults across the country will be raising a glass of their favorite malt beverage to celebrate. Despite the now-crested craft wave across U.S., there's no denying that the domestic premium, super premium and import realm represents a tsunami in comparison. Combined, these sub-categories accounted for more than $23 billion in sales for the year ended
"06.04.2017 21:00:00" www.nielsen.com Breaking Borders: How Pacific Companies can Tap into the Buying Power of the Chinese Consumer China, with its huge population and increasing affluence, is a very lucrative market for companies and brands in the Pacific. The Demand Institute, projects that consumers in China will spend $56 trillion over the next decade, with a largely young, Premium products sales grew by 23% between 2012 and 2014 in China. It is a lucrative market, with 72% of Chinese consumers saying they are able to live comfortably and buy some things just because they want them.
"06.04.2017 17:30:00" www.nielsen.com Fore: Where Brands Are Finding Value at this Year's Masters Tourney The quest for the coveted green jacket is on, as the best golfers from around the world head to Augusta, Ga., to compete in the Masters tournament. But it's not just the players vying for exposure during the historic tourney: companies are eager to cash Much like Wimbledon, where tradition takes center stage and is celebrated as a core value, the Masters tournament is relatively free from sponsorship. Nevertheless, it does still deliver success for the sponsoring brands that do appear, largely because of
"05.04.2017 21:00:01" www.nielsen.com How Australians' Viewing Habits have Changed over the Past Five Years Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access content. However, while viewing patterns continue to change as consumers embrace connected devices - most viewing still goes Australian homes have an average of 6.4 screens each, the majority of which are internet capable. But even though consumers are spreading their viewing across devices, TV remains the most-watched screen.
"04.04.2017 19:30:00" nielsen.com NIELSEN LAUNCHES ARTIFICIAL INTELLIGENCE TECHNOLOGY New capability in Nielsen Marketing Cloud, Nielsen Artificial Intelligence, enables marketers to instantly act on changes in audience behavior that improve marketing relevance and results We announced today the introduction of Nielsen Artificial Intelligence ("Nielsen AI"), an adaptive learning technology that automates audience optimization using patent-pending AI methods. Learn more: http://nlsn.co/61838bxNW
"03.04.2017 15:00:01" www.nielsen.com Information Inspiration: Technology and a Global Pool of Intel Has Given a Rise to the News Genre Technology and traditional means allow consumers to quickly get up to speed on everything from world events to Wall Street to a recently wrapped Presidential election. And U.S. consumers have taken full advantage of news content, as weekly consumption There's no shortage of news for consumers to absorb these days, and Americans took full advantage last year, spending more than then 73.5 billion minutes consuming news in an average week last year, up 18% from 2015. http://nlsn.co/61888blKM
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"31.03.2017 12:03:00" sites.nielsen.com Nielsen and Alliance 4 YOUth Partner to Boost Youth Employability in the Middle East - News Center | Nielsen With a strong foothold in Europe, the Alliance 4 YOUth, which Nielsen is a global partner in, recently launched with great success in the Middle East, North Africa and Pakistan (MENAP), significantly broadening the organization's reach and impact. With a strong foothold in Europe, the Alliance4Youth, which Nielsen is a global partner in, recently launched in the Middle East, North Africa and Pakistan, broadening the organization's reach and impact. Since 2014, the organization has been helping
"26.03.2017 20:00:00" www.nielsen.com Breaking Borders The number of opportunities to conduct your business via digital, e-commerce channels across borders is growing. The AFGC and Nielsen have joined forces to host an exclusive breakfast that helps you navigate the prospects and hurdles of exporting your Breaking Borders is all about arming you with knowledge on exporting goods, with a focus on the e-commerce channel and the China market. Join the Australian Food and Grocery Council and Nielsen Australia on April 4 (Sydney) & 5 (Melbourne) to navigate the
"22.03.2017 15:15:00" www.nielsen.com Understanding the Meal Kit Landscape and Consumer Preferences Delivered directly to households or picked up from grocery stores in prepacked portions, meal kits include portioned ingredients and easy-to-follow instructions, allowing consumers to skip extensive meal prep and dive right into preparing their meals. Strapped for time? Who isn't these days? Maybe that's why one in four American adults say they've bought a meal kit. What's more, 70% continue buying them after making their first purchase. http://nlsn.co/61828ZIJg
"21.03.2017 19:30:02" www.nielsen.com Easy like Sundae morning! Australians love for ice cream still growing As we head into the winter months, Australians aren't slowing down on purchasing their favourite frozen dessert, ice cream. The category has experienced diverse product innovation and creativity, with a broader range of products now available to I scream, you scream, Australians scream for ice cream. In fact, 93% of Australian consumers have bought ice cream in the last year. They've also developed sophisticated palates, with 62% of category's total dollar growth coming from flavours outside of
"21.03.2017 19:00:01" www.nielsen.com Millennial Myth Busting: Tapping into the Buying Power of the Connected Generation Dubbed the social media generation, the 'me' generation and even the lazy generation, Millennials (aged 18-34yrs) have been given a bad wrap. This generation, however, is growing up; and while they haven't quite established themselves, their purchasing Do you think Australian Millennials are frivolous with money? Surprisingly, 6 in 10 Aussie Millennials will hold out on buying something until it goes on sale! Bust other Millennial Myths with our Nielsen Australian Millennial Report.
"21.03.2017 14:30:06" www.nielsen.com Perspectives: Why an Early Financial View is Crucial in Prioritizing Innovation Ideas Companies striving for "leaner, bigger, better" innovations require realistic marketing inputs and an accurate forecast to identify their most promising initiatives. Proving that "consumers love it" without a realistic volumetric assessment simply isn't For every 100 initiatives companies start out with, about 50 proceed with a marketing budget that's too small to have any reliable chance of success, while about 35 that could have done perfectly well are sidelined. That leaves just 15% likely to make it.
"16.03.2017 06:15:02" www.nielsen.com In China's Premium Sector, One Size Doesn't Fit All Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical. Compared with just a few years ago, when eager consumers lined up outside a growing base of burgeoning high-end retail stores, today's luxury market across China and Hong Kong is much more compressed. Despite the shift, however, the luxury sector is still
"15.03.2017 18:30:04" www.nielsen.com TV-Connected Devices Pave the Way for New Ways to Watch Content With 80% of U.S. households having broadband internet, the popularity of TV-connected devices is growing-and so is usage. TV-connected device penetration is growing—and so is usage. Today, just over 23% of U.S. TV homes own a digital streaming device, up from 19% in June 2016, and enabled smart TVs can be found in 29% of all U.S. TV homes, up from 22% in January 2016. Gaming
"14.03.2017 14:45:03" www.nielsen.com Want More, Be More: When It Comes To Gender Equality, Millennial Women Are More Optimistic About Closing The Gap For this year's International Women's Day, Nielsen explored how women's attitudes and beliefs are evolving alongside the larger ongoing discussion of gender equality. The good news is that younger women are more optimistic about their futures. The theme of this year's International Women's Day was “Be Bold for Change.” Our research shows that, globally, Millennial women are embracing that mantra, proving to be much more optimistic about closing the gap than Boomer women.
"13.03.2017 15:05:03" www.nielsen.com Commercial Trends in Sports 2017 With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports. Interested in sports business trends? Take a look at our new "Commercial Trends in #Sports" whitepaper, which outlines the major changes affecting the sports industry: http://nlsn.co/61868k14I
"10.03.2017 16:00:04" innovation.nielsen.com The Nielsen Design Impact Award: Call for Entries The Dieline Awards Presents the Nielsen Design Impact Award-recognizing the business impact of outstanding package design. If you missed the deadline for the Nielsen Design Impact Award, we've got you covered. Now you have until March 14th to submit your best package redesigns. http://nlsn.co/61878kJRD
"09.03.2017 19:30:03" www.nielsen.com Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars Millennials have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they're still tuned When it comes to advertising, U.S. Millennials are more ok with seeing ads than any other age group, as long as the video content they're watching is free. http://nlsn.co/61848X3dA
"08.03.2017 15:30:02" www.nielsen.com Using Machine Learning to Predict Future TV Ratings TV ratings are used to predict the future. They set expectations and affect programming decisions from one season to the next, and they help set the cost of advertising (advertising rates) well in advance of when a program goes on the air. In the U.S. for Data scientists are developing innovative methods to estimate future ratings based on historical data. With most TV advertising still bought at upfront events well ahead of schedule, any improvement in predictive accuracy can bring substantial financial
"07.03.2017 21:10:04" sites.nielsen.com Millennials on Millennials: A Look at Nielsen's Millennial Media Advisors Report - News Center | Nielsen As we put the finishing touches on our new Millennials on Millennials report, we sat down with some Nielsen associates from this generation who created the report to discuss some key insights from the study and see how their own behavior measures up to Our "Millennials on Millennials" report looked at device usage trends and how the Millennial generation interacts with social media. Our own associates offer their perspective about their own media usage habits and how they align (or don't) with the
"06.03.2017 18:45:05" www.nielsen.com Is Radio's Brave New World Taking Shape? Seasons change, habits ebb and flow, and the landscape of consumer choice is constantly shifting. Such is the case on the radio airwaves as we crack the book open on another year of listener preference and review the release of Nielsen's January portable Last year was a banner year for the News/Talk radio format, as listenership spiked dramatically from the year prior. And with January tune-in data now available, we see that News/Talk format shows no signs of losing its appeal. The format even claimed a
"06.03.2017 14:00:03" www.nielsen.com Co-Viewing on OTT Devices: Similarities and Differences When we watch television, we often have someone else in our household watching with us: a spouse, a child, a roommate, even a family guest. That behavior is called 'co-viewing,' and it's been a topic of intense social research for as long as television With OTT devices like Roku, 34% of TV content is viewed with other people around, compared to 48% for traditional linear television. But OTT devices affect co-viewing activity differently based on people's age, gender and the composition of their
"03.03.2017 20:00:13" innovation.nielsen.com The Nielsen Design Impact Award: Call for Entries The Dieline Awards Presents the Nielsen Design Impact Award-recognizing the business impact of outstanding package design. Brand marketers and package designers: it's the last call to earn fame and glory by connecting beauty to business outcomes. http://nlsn.co/61878XRp9
"02.03.2017 20:45:02" www.nielsen.com The Big Picture: Technology to Meet the Challenges of Media Fragmentation It's a great time to be a media consumer. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are redefining the media landscape. While traditional linear TV offers an increasing array of new channels and new To make the right business decisions in today's highly fragmented TV environment, advertisers and media companies need a solution that can measure new devices and distribution channels alongside traditional television and with the same level of
"02.03.2017 19:00:06" www.nielsen.com Multicultural Millennials are Influencing Mainstream America As the newest independent consumer group, multicultural Millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others. Multicultural Millennials' buying habits are inspiring successful, popular cultural trends, and they're having a profound impact on the group's peers, parents and children. http://nlsn.co/61818XGK5
"02.03.2017 16:00:05" sites.nielsen.com CEO Mitch Barns Discusses Nielsen's Long-term Strategy - News Center | Nielsen For the second year in a row, our CEO Mitch Barns shared Nielsen insights at the CECP 12th annual Board of Boards on Monday, Feb. 27, 2017. Thanks to CECP for a great Board of Boards meeting. We're proud to be one of six companies to share how our long-term business strategy is connected to our corporate responsibility and sustainability efforts. http://nlsn.co/61848n76C
"01.03.2017 21:00:03" innovation.nielsen.com The Nielsen Design Impact Award: Call for Entries The Dieline Awards Presents the Nielsen Design Impact Award-recognizing the business impact of outstanding package design. Want your package design to get the recognition it deserves for attracting new buyers and driving sales? Now's your chance: http://nlsn.co/61828VQjg
"01.03.2017 14:01:01" www.nielsen.com Canadian Mobile Wallet Users Set Mobile Payment Trends More and more consumers in Canada are becoming mobile payers, using their smartphone and tablet instead of a physical plastic card to make purchases or collect reward points. But are they using mobile wallets to do so? 57% of Canadians making payments with smartphones are using a mobile wallet on a regular basis http://nlsn.co/61818n1UU
"28.02.2017 19:30:03" www.nielsen.com Meet the Connected Spender, Digital Consumer of the Future As technology revolutionizes shopping, it's creating a new consumer demographic-one that's plugged in, ready to spend and at the forefront of consumer trends. Meet the Connected Spender. A new consumer group—Connected Spenders—signals where global consumer spending is headed. Over the next decade, the number of Connected Spenders around the world will more than double, from 1.4 billion in 2015 to 3 billion in 2025. Who are they and how
"28.02.2017 14:00:01" www.nielsen.com Jackie Nyanjom, Managing Director, East Africa | Nielsen In Africa, Jackie Nyanjom sees opportunity amid challenges. When you're a global performance measurement company, you don't side-step markets simply because they're more challenging to work in. Instead, you roll up your sleeves, identify client needs and Gathering data in Africa is far from seamless. But where others see challenges, Jackie Nyanjom, our Managing Director for East Africa, sees opportunities. http://nlsn.co/61898uNrF
"27.02.2017 14:30:01" cecp.co BOARD OF BOARDS - CECP Learn more: 12th Annual Board of Boards, Monday, February 27, 2017 CECP's Board of Boards, a Forbes-named top three "power player" event for CEOs, is a three hour, closed-door networking discussion. A benefit of being a CECP CEO, the event provides the Our CEO, Mitch Barns, is joining other CECP CEOs today to explore how business can deliver innovative solutions to address social challenges: http://nlsn.co/61818VRLz
"26.02.2017 22:06:03" www.nielsen.com How Music's Biggest Night Affects Music Sales Last Sunday's Grammy Awards telecast showcased some of the biggest artists, albums and songs of the year. And while all the nominees saw some degree of sales and streaming increases, the real beneficiaries were the performers-regardless of whether or not The Grammy effect: The sum of all the songs performed on the Grammy telecast generated a 140% increase in song sales and a 30% increase in on-demand streams—an addition of 319,000 song sales and nearly 21 million on-demand streams. The median title
"24.02.2017 17:16:04" www.nielsen.com How U.S. Consumers Use Fresh Foods to Manage Their Chronic Ailments Forty-eight million households in the U.S. have an ailment sufferer who manages their condition with diet. Additionally, 60% of Americans say they make conscious dietary choices to help prevent conditions like obesity, diabetes and high cholesterol. Health and wellness is important for many Americans, especially those suffering from a chronic ailment or looking to prevent one. Diabetic, lactose intolerant and gluten negative consumers who use food to manage their ailments spend more in the fresh
"24.02.2017 15:00:03" innovation.nielsen.com The Nielsen Design Impact Award: Call for Entries The Dieline Awards Presents the Nielsen Design Impact Award-recognizing the business impact of outstanding package design. Brand marketers and designers: now's your time to shine. If you worked on a successful package redesign over the past two years, enter to win the Nielsen Design Impact Award. http://nlsn.co/61888VQjr
"23.02.2017 19:15:06" www.nielsen.com Capitalizing on Consumers' Increased Focus on Health and Wellness Going to regularly scheduled doctor's visits, choosing careful diets and exercising throughout the week are still useful tactics in managing a healthy lifestyle, but many Americans today are much more mindful of other factors when it comes to managing Despite rising health care costs in the U.S., Americans are finding other ways to focus on their personal health and wellness, such as less expensive alternatives to prescriptions, healthier foods and visiting in-store retail clinics instead of hospitals.
"23.02.2017 16:00:05" www.nielsen.com Perspectives: Product Reference Data for Digital Business Unconstrained by physical walls, e-commerce retailers offer a huge inventory of products in endless aisles. Unfortunately, our physical world product coding processes can't scale to e-commerce: they're too costly and too slow. Consumers buying online want a 360-degree view of the product. Who's going to buy a $500 TV based on a text description and small jpeg? Not only is online retail fueling mountains of product reference data, it's highlighting that the data needs to be
"23.02.2017 08:29:02" www.nielsen.com Hong Kong Remains a Vibrant Retail Opportunity for Mainland China Travelers Already brimming with its own dense population, Hong Kong is also a rich travel destination for many people from around the world. But despite its global appeal, almost 80% of the territory's visitors come from mainland China-and those travelers are More than 40 million mainland Chinese residents visit Hong Kong each year. So why is Hong Kong such a popular destination for these consumers? According to our recent research, Hong Kong covers off on the top six reasons that consumers look for when they
"22.02.2017 16:00:06" www.nielsen.com The Year in Sports Media Report: 2016 The Year in Sports Media report spotlights how dramatic, come-from-behind victories and historic championships affected brands, and looks at key trends that will shape the sports business in 2017 and for years to come. Drama. Connection. Escape. Some of the finest moments in the history of sports fueled media consumption and social engagement in 2016: http://nlsn.co/61858Vt2f
"17.02.2017 16:00:10" www.nielsen.com Multicultural Consumers: Refreshing the Retail Landscape With this rise in population, African American, Asian American and Hispanic consumers collectively are influencing a variety of product categories and industries, including fresh foods. With more than 120 million multicultural consumers in America today, retailers and manufacturers should be paying attention to where they shop for fresh foods. Traditional grocery stores (99%) are the top channel for multicultural consumers, but mass and
"13.02.2017 19:31:02" www.nielsen.com Kiwis are Nuts for Almond Milk Whether it is driven by lactose intolerance, allergies, veganism, the paleo diet, or just general health and wellbeing, it appears New Zealanders are exploring emerging alternatives to traditional white milk. Sales for almond milk have more than doubled in New Zealand over the past two years. So why have consumers gone nuts for almond milk? http://nlsn.co/61888pdgu
"10.02.2017 20:15:07" www.nielsen.com The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, With a Smile For football and non-football fans alike, the ad competition for consumers' hearts and minds shares center stage with the game on the field during Super Bowl Sunday. So what makes some ads more socially captivating than others? With 30-second Super Bowl ads going for around $5 million and with more than 100 million viewers tuning in, advertisers and marketers need to know what strikes an emotional chord with viewers. So how can you tell if an ad is successful socially? Just look
"10.02.2017 13:35:03" www.nielsen.com Country Strong: The Women of Country See Recognition at the Grammys Since the Best New Artist Grammy was first awarded in 1959, only a handful of winners have been country music artists. This year, not only are two of the nominees country artists, but they're also women. On the heels of their breakout successes last year, Kelsea Ballerini and Maren Morris are up for the Best New Artist nod at this year's Grammy Awards. In a highly competitive field, each performer has taken the country genre by storm and garnered
"07.02.2017 18:00:01" www.nielsen.com Nic Covey, Vice President of Nielsen Ventures | Nielsen For Nic Covey, curiosity leads to change. We're scanning the world for startups that Nielsen wants to invest in, support, nurture... Nic says. We're looking for founders with great ideas, lots of energy and a willingness to try things and make it work. What do you do if you have a competitor? Nic Covey, VP of Nielsen Ventures, invests in them. http://nlsn.co/61818uN3N
"07.02.2017 15:30:02" event.on24.com Connected Spenders: Digital Consumers of the Future Wednesday, February 08, 2017 at 10:00 AM Eastern Standard Time. Marketers miss out when they create strategies based on consumer income alone. Connected Spenders hail from all income levels: lower, middle and upper class. Learn why The Demand Institute says consumers in this highly engaged and digital-savvy group are
"07.02.2017 13:15:02" nielsen.com Nielsen Announces MRC Accreditation of Digital in TV Ratings Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings. “With our Total Audience strategy, we are able to provide the industry with broader audience coverage and inclusion -- whether it's C3, C7 or beyond -- as clients look to monetize their audiences across all screens. This independent and transparent
"06.02.2017 17:00:50" www.nielsen.com Nielsen Collaborates with RichRelevance to Bring New Retail Personalization Capabilities to Nielsen Marketing Cloud Nielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized e-commerce experiences. "Working with RichRelevance, we are helping retail clients leverage deep, people-based insights to make shopping experiences across online and mobile commerce more relevant for their customers.” said Karen Fichuk, President, Lead Markets at Nielsen. Get
"05.02.2017 15:42:03" www.nielsen.com Super Bowl Breakdown: How the Fans and Teams of 2017's Big Game Differ One team is a modern-day football dynasty. The other hasn't been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are How do New England Patriots fans and Atlanta Falcons fans match up ahead Super Bowl 51: http://nlsn.co/61898TJiL
"03.02.2017 15:30:11" www.nielsen.com Going Gaga on the Gridiron The Super Bowl remains the most-watched broadcast on U.S. television-and not just because of the on-field action. Not only do people tune in for the ads, but the event draws increasing audiences for the halftime show, effectively making the halftime Ready for this weekend's Super Bowl? You're not alone. Lady Gaga, this year's halftime performer, plans to amplify the on-field action with hits from her 2008 debut to her latest release, 'Joanne'. http://nlsn.co/61878r7vL
"02.02.2017 15:00:05" review.wizehive.com Boston College Contest 2017 Explore entries in the Boston College Center for Corporate Citizenship 2017 Film Festival sorted by company size. We're excited that our video is featured in the @BostonCollegeCCC 2017 Film Festival! You can watch our video about how we work with Special Olympics, view all the entries here: http://nlsn.co/61848rbXk
"01.02.2017 16:00:04" www.nielsen.com Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood Moms do it all. Whether caring for their families, blazing a trail in the workplace or both, they're always ahead of the game. So how are mothers across the country's many local communities adapting to technology and using media? Regardless of market, all moms have one thing in common: live TV is their top choice to view content daily with more than two hours and 46 minutes, followed by time-shifted viewing, with 30-36 minutes per day. http://nlsn.co/61858riCS
"31.01.2017 19:30:03" www.nielsen.com The Holidays Bring Presents to the Radio Airwaves The release of Nielsen's holiday PPM ratings puts a wrap on the 2016 listening year, leaving us with some familiar outcomes as we begin 2017. When it comes to holiday music on the radio, the Adult Contemporary flips over to the all-Christmas format more than any other format, and the ratings from last month show just how much cheer that switch brings to programmers. http://nlsn.co/61878ri7R
"26.01.2017 19:15:07" www.nielsen.com Uncommon Sense: Wrangling Data in a Big Data World Without data integration, the only thing cool technology can do is stare helplessly at a pile of bricks it can't assemble into anything useful. Useful business insights come from combining internal data with a multiplicity of external data sources, and it's data integration that allows this scenario to play out. http://nlsn.co/61848R9H6
"26.01.2017 15:30:11" www.nielsen.com Millennial Travelers Take Off to Shop In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other Millennials don't simply represent another generation of travelers. Their preferences make them different from their older counterparts. At the same time, this uniqueness means that the travel industry will need to adjust in order to meet their specific
"25.01.2017 18:30:08" sites.nielsen.com Raising the Effectiveness of Public Service Announcements With Consumer Neuroscience - News Center | Nielsen By using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what's working and what's not on a second-by-second level. By partnering with Nielsen and using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what's working and what's not on a second-by-second level.
"25.01.2017 15:00:02" www.nielsen.com Arun Ramaswamy, Chief Engineer | Nielsen Arun Ramaswamy creates tomorrow's measurement solutions. With nearly 100 patents to his name, Arun is equal parts inventor and problem solver, a master at taking impossibly complex challenges and unraveling them with custom-built tools. Meet Arun Ramaswamy, our Chief Engineer. With nearly 100 patents to his name, he's equal parts inventor and problem solver. And he's always looking for new talent. http://nlsn.co/61898uNBH
"20.01.2017 17:52:59" Nielsen's cover photo
"19.01.2017 22:48:50" Nielsen's cover photo
"19.01.2017 16:00:04" www.nielsen.com The Connected Category Story: Durables Dominate, But Consumables Gain Traction Not surprisingly, online shopping is pervasive among the growing online population. But when it comes to buying online, category dynamics are fluid and evolving. Do you buy online? Clearly you're not alone. In fact, more than 90% of online global respondents say they use e-commerce. But not everyone is buying the same things, and when looking at categories, consumables like fresh foods and alcoholic beverages have
"19.01.2017 12:30:02" industrypreview.com AdExchanger's Industry Preview, January 18-19, 2017 January 18-19, 2017 in New York, AdExchanger's Industry Preview conference is the marketing technology event of the year. Join top executives from the leading companies in marketing technology to network and discuss the trends, topics, and companies that Are you attending Industry Preview today? Drop by our booth where you can see the Nielsen Marketing Cloud in action! http://nlsn.co/61888ujvn
"18.01.2017 16:00:08" www.nielsen.com A New Megaphone: Social Media Gives Consumers A Chance To Be Heard On What They Watch Now firmly in the hands of over 87% of the U.S. adult population, social media reached about 177 million people each week on average in third-quarter 2016. And according to Nielsen's 2016 Social Media Report, the role social media is playing in consumers' With smartphones now firmly in the hands of over 87% of the U.S. adult population, social media reached about 177 million people each week on average in third-quarter 2016. And according to Nielsen's 2016 Social Media Report, the role social media is
"18.01.2017 16:00:03" industrypreview.com AdExchanger's Industry Preview, January 18-19, 2017 January 18-19, 2017 in New York, AdExchanger's Industry Preview conference is the marketing technology event of the year. Join top executives from the leading companies in marketing technology to network and discuss the trends, topics, and companies that We are excited to join the speaker line-up at Industry Preview 2017. Don't miss Mark Zagorski's session on 1/19 at 9:50 AM http://nlsn.co/61868ujar
"17.01.2017 15:30:03" www.nielsen.com Nielsen—The Science Behind What's Next When the world asks, "what's next?" you'll have the answer. The right data can mean the difference between guessing and knowing. Our data is backed by real science, so you won't have to wonder what's next—you'll know. http://nlsn.co/61808ujOI
"13.01.2017 18:45:03" www.nielsen.com Discounts Dominate, But Loyalty Program Rewards Go Deeper Than Dollars When it comes to the most-valued loyalty-program benefits, monetary incentives top the list in every region. However, creating meaningful differentiation requires offering more than generic deals, and thinking beyond monetary perks can help brands stand More Than Meets The Wallet: Though discounts are the most popular loyalty rewards among Millennials, non-monetary benefits like higher priority service, recognition as a valued customer and charitable donations resonate louder than with their Boomer
"12.01.2017 14:00:04" secure.confertel.net Webinar Registration Today at 1 pm, we are hosting a webinar in partnership with Greenbook.org to discuss how brands are improving marketing results by leveraging closed-loop attribution solutions. Register here to tune in! http://nlsn.co/61828PSpm
"11.01.2017 22:20:04" www.nielsen.com Methodology Matters: The Key to Social TV Measurement Is in the Details In order to get a total snapshot of social TV activity, measurement needs to account for the diverse and ever-changing ways consumers interact with programs. With that in mind, a recent Nielsen study took a closer look at two key considerations: Only 47% of Tweets sent about primetime series last season mentioned an official program hashtag. In order to capture total social TV activity, measurement needs to account for the diverse and ever-changing ways consumers interact with programs and not
"10.01.2017 15:30:02" www.nielsen.com How Canadian Retailers Can Address the Shrinking Consumer Basket While Canadian shopping spend is about where it was a year ago, spend and frequency at the major channels are down slightly. So how can retailers entice repeat visits and increased spending? Today, Canadians spend on average of $8,492 per year across all channels in CPG. In aggregate, consumer basket size across all channels remains stable, but visits and spend are down slightly at grocery and mass merchandisers. So how can retailers reverse
"06.01.2017 01:10:01" nielsen.com NIELSEN AND VIDEO RESEARCH ANNOUNCE NEW PARTNERSHIP FOR DIGITAL AUDIENCE MEASUREMENT IN JAPAN Nielsen (NYSE: NLSN, Head office: New York, Chief Executive Officer: Mitch Barns, "Nielsen" and Video Research Ltd (Head office: Tokyo, President: Yuzuru Kato, "VR") today announced they have established a business partnership to create a standard and Nielsen and Video Research have established a business partnership to launch a new transformative digital audience measurement service in Japan. The partnership will see Nielsen and Video Research develop new solutions to measure the reach of content and
"04.01.2017 23:37:01" www.ces.tech C Space Storytellers Live Stream Watch via live stream! Learn how to leverage emerging technologies to enhance the brand narrative. Some of the industry's most compelling players tell their stories. "There is no longer one typical consumer or standard path to purchase." - Nielsen's Louise Keely on stage at #CES2017. Tune in live right now for the latest on measuring and engaging connected consumers: http://nlsn.co/61818OgQv
"04.01.2017 21:00:04" www.nielsen.com Nielsen @ CES | Nielsen We are excited to be an official 2017 sponsor of the Consumer Electronics Show (CES), and want you to join us for this not to be missed event in Las Vegas, NV! Looking forward to kicking off our presence at #CES2017! We're talking the digital future of commerce during CSpace. Find out more at www.nielsen.com/ces
"04.01.2017 18:15:03" www.nielsen.com Mom Genes: Looking at the Media DNA of Working and Stay-At-Home Mothers Teenagers beware-mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families. When it comes to media usage and device ownership, American mothers are very plugged in. There are, however, differences in device penetration and usage between working and stay-at-home moms. http://nlsn.co/61868OeIq
"04.01.2017 09:46:02" nielsensports.com World Sports Review 2016 This end-of-year review provides a global snapshot of a selection of the world's leading sports in 2016: analysis of the major commercial events, trends ... Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016. However, it was also a year of rapid change across the industry. More: http://nlsn.co/61818Oky1
"03.01.2017 14:00:04" www.nielsen.com Cashing In: Most Marketable Athletes of 2016 The marketability of an athlete often rises and falls with the tide of public opinion beyond their "on-field" performance. Nielsen's N-Score Talent Tracker quantifies a celebrity's marketability, taking into account Awareness and Likeability in addition Who were the top five most marketable athletes of 2016? It should come as no surprise that Super Bowl-winning quarterback Peyton Manning tops the list based on our N-Score Talent Tracker: http://nlsn.co/61838O67L
"31.12.2016 15:30:03" www.nielsen.com Spenders in the Grass: The Reach of College Football is Formidable and its Viewers Have Buying Power While high-end goods and services are often advertised amid certain sports genres, such as golf and tennis, a recent Nielsen study found that college football also reaches audiences that are both educated and affluent. What do you do on Saturdays in the late fall and early winter? If you're like more than 50% of America's TV viewing population, you watch college football. In fact, more than 159 million people tuned in to at least one minute of college football in the
"29.12.2016 20:39:03" www.nielsen.com Tops of 2016: Fresh Organic Organic products are increasing in quantity across shelves and categories in the store. So what are the top organic sales categories that captured America's attention in 2016? Organic labels are growing in popularity in the U.S., with volume sales of these products growing 13.1% in 12 months. What other organic products saw high sales in 2016? http://nlsn.co/618383ut3
"29.12.2016 10:00:02" www.nielsen.com Nielsen Breakthrough Innovation Report 2016 The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe Which 11 products made this year's European Breakthrough Innovation list? Find out how a sophisticated soft drink, a “milk burger” and a uniquely packaged beer came to be in this year's Breakthrough Innovation Report: http://nlsn.co/61848MNeG
"28.12.2016 16:15:03" www.nielsen.com Multicultural Influences on Holidays As the influence of multicultural consumers grows, brands and retailers can't ignore their unique tastes, preferences and traditions during the holidays as well as year round. Multicultural consumers are a growing part of the U.S. population, and it's increasingly important for brands to understand the influence these shoppers have on the rest of the country both during the holidays and year-round. For example, in 2016,
"27.12.2016 15:12:08" www.nielsen.com Mass Appeal: Big Box Merchandisers Have a Healthy Share of Ads During the Holidays In a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season. Over the last five years, advertisers have spent $71.6 trillion on ads for the top 20 product categories in the last quarter of the year—almost 30% of total advertising spend. So is this media spending paying off? http://nlsn.co/618683udj
"25.12.2016 19:33:03" www.nielsen.com A Hardcourt Holiday: NBA Stars Shine on Christmas Day A tradition since 1947, Christmas Day is one of the most heavily viewed days of the NBA regular season. As in Christmases past, this year is poised to be one of the biggest days for professional basketball in television audience size, value to sponsors Are you among the millions of people watching basketball on Christmas Day? Today is one of the biggest days of the year for the NBA in television audience size, value to sponsors and social chatter. More: http://nlsn.co/6185831UH
"24.12.2016 15:21:03" www.nielsen.com Christmas in the Fall? Holiday Magic Creeps Earlier Each Year Despite 39% of consumers saying the holiday season starts on Thanksgiving, the holidays have been creeping up on shoppers months ahead of Turkey Day in recent years. This presents opportunities for retailers, manufacturers and marketers to reach shoppers The holidays are upon us, but does it feel like they come earlier every year? The data shows they do. As of early September 2016, 24% of consumers had started holiday shopping, up slightly from 2015 and 2014 http://nlsn.co/618083u9i
"23.12.2016 18:00:04" www.nielsen.com The Most Wonderful Time of the Year-For Shopping! With the holiday shopping season at a fever pitch, mobile devices and smartwatches are going fast. This season, 14% of U.S. mobile subscribers plan to purchase a phone or tablet, with 10% planning to purchase a smartwatch. And 72% who intend to buy a Tis the season—for tech. And as the holiday season reaches an apex, mobile subscribers are actively considering an array of new devices for the holidays, including smartphones, tablets and smartwatches. http://nlsn.co/6188831D4
"23.12.2016 15:32:03" www.nielsen.com Tops of 2016: U.S. Grocery Many of this year's grocery trends have been fueled by consumers' desire to do things quicker-without compromising on quality. As a result, more and more consumers are turning to quick-and-easy meal solutions, ready-to-drink beverages and other items that Many of this year's grocery trends have been fueled by consumers' desire to do things quicker—without compromising on quality. As a result, more and more consumers are turning to quick-and-easy meal solutions, ready-to-drink beverages and other items that
"22.12.2016 19:15:03" www.nielsen.com Uncommon Sense: Humans in the Smart Machine Age In the coming decades, machine learning will transform work as we know it. And unlike previous revolutions, which primarily affected blue-collar workers, the smart machine revolution has white-collar workers in its sights. In the future, machines will observe human behavior and learn from it. Humans won't be looking over the shoulder of machines to check their work. Instead, machines will be looking over the shoulder of humans to learn how to help them.
"22.12.2016 16:00:05" www.corporateregister.com Corporate Register CRRA CRRA - the only global annual awards for corporate responsibility (CR) reporting. They were developed to identify and acknowledge excellence in reporting. Voting is open to all registered Corporate Register users. Please note that employees of Proud to see Corporate Register short-listed our Global Responsibility Report as a "Best 1st Time Report" in their CR Reporting Awards (CRRA): http://nlsn.co/61878MN0t
"22.12.2016 00:15:03" www.nielsen.com One Step Beyond: Looking Past The 7-Day Window For Commercial Audiences Recent trends suggest that viewers are migrating to an extended playback window for consuming TV content, and viewing behavior after the first week of a linear telecast provides this critical insight. When it comes to TV viewing, consumers are tuning in when they want and how they want. But the “when” is often driven by program type, as a recent deep dive into time-shifted viewing shows. http://nlsn.co/61858MQ2t
"21.12.2016 20:00:02" www.nielsen.com Nielsen to Increase Portable People Meter Sample Size by 10% Across 48 Radio Metro Areas Today, Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement . We are increasing the PPM panel sample size by 10% across 48 radio markets. The enhanced PPM panel will have more than 65,000 panelists contributing to the radio ratings. http://nlsn.co/61848MfAM
"21.12.2016 19:00:02" www.nielsen.com Getting into the Online Spending Spirit The use of digital channels is gaining traction in the shopping realm for New Zealand consumers. This Christmas it's expected that a record 1.1 million people will be purchasing festive season items via the internet. Are you one of the 1.1 million New Zealanders shopping online this Christmas? http://nlsn.co/61858MFRB
"21.12.2016 17:15:06" www.nielsen.com Traditions (Yearly and Quadrennial) Shaped the Radio Landscape in December Holiday music now fills the airwaves across many stations from coast to coast, while the forthcoming start of a new presidential administration remains the lead news story across News/Talk stations. The News/Talk format scored another big month as Election Day fell in the first week of the December PPM survey. At the same time, the yearly shifts in listener habits that we notice each year once the all-Christmas format takes hold clearly affected the
"21.12.2016 14:00:03" www.nielsen.com Nielsen Breakthrough Innovation Report 2016 The 2016 Breakthrough Innovation Report, Europe Edition, celebrates 11 of the most successful new product launches across Europe Check out the 2016 European Breakthrough Innovation Report to learn how this year's winners became smashing successes through excellent in-market activation—including package design, pricing, in-store execution and advertising best
"20.12.2016 18:30:01" www.nielsen.com Category Shopping Fundamentals: Understanding Consumers' Path to Purchase Understanding what drives shoppers to the store-and why they make the choices they do-is foundational when it comes to gaining a complete view of today's consumer. What influences your impulse buys? Not surprisingly, snacks, frozen and refrigerated foods are top impulse buys in the food realm. In the non-food category, personal care and household items are top drivers of unplanned purchases. http://nlsn.co/61808MSHY
"19.12.2016 19:30:11" www.nielsen.com Tops of 2016: Books With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment-the book-fare this year-the book? With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year—the book? http://nlsn.co/61848Mg0i
"18.12.2016 22:10:03" www.nielsen.com Just How Many Viewers Does Seasonal Programming Reach Over The Holidays? When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming-as well as commercial content-that speaks to this "most wonderful time of the year." When the mercury drops and the holiday season arrives, consumers huddle indoors and enjoy a bevy of seasonal programming—as well as commercial content—that speaks to this “most wonderful time of the year.” http://nlsn.co/61848MHtm
"16.12.2016 18:30:05" www.nielsen.com Newspapers Deliver Across the Ages Ever hear the phrase "print is dead"? Well if you check with almost 170 million Americans, they'd tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they'd tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a
"13.12.2016 19:30:05" www.nielsen.com Tops of 2016: Video Games There was a lot for gamers to be excited about in 2016 in terms of new video game releases. Call of Duty, Gears of War 4, FIFA, Final Fantasy and Mario were just a few of the franchises that introduced new games for anxious consumers this year. There was a lot for gamers to be excited about in 2016 in terms of new video game releases. Call of Duty, Gears of War 4, FIFA, Final Fantasy and Mario were just a few of the franchises that introduced new games for anxious consumers this year.
"09.12.2016 17:45:02" www.nielsen.com Losing A Legend: How Leonard Cohen Fans Pay Tribute The recent passing of singer-songwriter Leonard Cohen highlights the impact that the passing of an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging The recent passing of singer-songwriter Leonard Cohen highlights the impact that losing an artist can have on music sales and streaming. Canadian fans paid tribute to Cohen not only by consuming music from across his catalogue, but by engaging with music
"09.12.2016 14:30:04" www.nielsen.com How In-Store Health Care Services Offer a Total Store Growth Opportunity for Retailers Growing deductibles and out-of-pocket payments for doctor visits and prescriptions are inspiring consumers to take more control of their health care-especially when it comes to covering expenses. And for some, that means looking beyond their traditional Got an ailment? It is flu season after all. And with many Americans feeling the pinch of rising health costs, retail health clinics are becoming a go-to health care alternative for many. So who's making the switch and for what health care needs?
"08.12.2016 20:15:03" www.nielsen.com The Mobile Wallet is Making Holiday Shopping More Jolly In addition to providing more shopping agility than a traditional billfold, it provides an array of opportunities for marketers to reach consumers looking for ease and efficiency as they go about their holiday shopping. Got a smartphone? If so, you may be one of the many who are steadily increasing how you use it to pay for everything from your morning latte to the gas you put in your car. http://nlsn.co/61848KQg2
"07.12.2016 18:00:01" Learn what "a day in the life" for Sylwia (Poland) and Syahril (Indonesia) means: http://nlsn.co/61848KPeM
"06.12.2016 08:00:02" programmatic.thedrum.com Programmatic punch, adblocking, marketing, future, advertising The future of Programmatic, adblocking, the changing agency buying model, how outdoor advertising is opening it's mind to programmatic. Planning to attend #ProgrammaticPunch on Dec 8th? Don't miss our panel at 2:30 pm GMT and use code NIELSEN30 to get a 30% discount on delegate passes. More: http://nlsn.co/61828KPi8
"05.12.2016 18:00:04" aroundtheworld.nielsen.com Nielsen Around the World Check out how Nielsen collects and processes data in 100+ countries around the world #NielsenAroundTheWorld Introducing #NielsenAroundtheWorld: Learn how we measure sales and media consumption in 100+ countries every day and everywhere—from rural villages to bustling cities and everything in between http://nlsn.co/61848Kz90
"05.12.2016 15:00:04" sites.nielsen.com Nielsen's Commitment to Youth Employability Takes Centre Stage at Alliance 4 Youth Event - News Center | Nielsen As a global member of Alliance 4 YOUth, Nielsen partners with Nestlé and other members to help reduce unemployment in Europe. As an active member of the consortium, Nielsen contributes pro bono studies to the Alliance, creates digital media space, “Companies can help tackle youth unemployment by creating meaningful work experience for young people, which is relevant to their studies, where they can make an impact in the company and develop their professional skills." - Karen Fichuk, President of
"02.12.2016 16:00:09" sites.nielsen.com Changing Attitudes and Awareness About Intellectual Disabilities with Data - News Center | Nielsen Since 2014, Nielsen has had a strategic alliance with Special Olympics, and as part, we're working with the organization to help better understand the impact of its programs and the influence of people with intellectual disabilities by using our data, We aim to increase awareness and empower many diverse consumer demographics. Learn more about how we've worked with Special Olympics to empower people with intellectual disabilities: http://nlsn.co/61868H4FA #GivingTuesday
"01.12.2016 16:00:02" www.youtube.com Nielsen Global Impact Day 2016 Nielsen Global Impact Day (NGID) is Nielsen's annual day of service through our employee volunteer program, Nielsen Cares. Through Nielsen Cares, our associa... For Nielsen Global Impact Day in June 2016, over 23,000 of our associates volunteered for 1,400 projects in over 900 community organizations across more than 92 countries. We're already looking forward to 2017! Watch this video to see a snapshot of our
"30.11.2016 16:00:03" www.feedingamerica.org Understanding Hunger in America: Data Makes a Difference Nielsen partnered with Feeding America for Map the Meal Gap to understand not just what hunger looks like at the county level, but also to gain a better understanding of the impact of hunger on our communities. Everyone deserves access to healthy food. That's why we donate data to Feeding America to learn more about U.S. hunger and food insecurity on a county level. Map the Meal Gap puts dollars on the data, exposing everything from what people facing hunger
"29.11.2016 19:34:02" Timeline Photos Our Membership and Field Representatives have been connecting with classrooms across the country for the Great American Teach In! Today, our Field Associates are teaching business etiquette at Frienship Public Charter School in Southeast Washington DC.
"29.11.2016 16:00:05" sites.nielsen.com Our Communities - Nielsen Global Responsibility Report Our global corporate social responsibility program, Nielsen Cares, mobilizes Nielsen's data, expertise and associates to positively impact the communities where we live and work around the world. Through Nielsen Cares, our associates leverage our Join the worldwide #GivingTuesday movement and give back to your communities during the holiday season! Visit our Nielsen Global Responsibility Report to see how we give back to our communities all year long: http://nlsn.co/61848H4vy
"23.11.2016 21:00:06" www.nielsen.com Allegiant Alignment: What Faithful Followers of Retail Loyalty Programs Want Global consumers, by and large, have more shopping choices at their disposal than ever before. For retailers, differentiating your brand in such a crowded space is critical. A retail loyalty program can be an effective way to create competitive advantage 74% of global loyalty-program participants agree that loyalty programs make them more likely to continue doing business with a company, and two-thirds (67%) agree that they shop more frequently and spend more at retailers with loyalty programs.
"23.11.2016 16:35:05" www.nielsen.com It's Déjà Vu All Over Again for News and Sports Radio in November Indeed, it's déjà vu all over again with the release of Nielsen's portable people meter ratings for the November survey, as News/Talk and Sports continued to garner higher-than-average shares of listening from the national radio audience, just as they did It's déjà vu all over again with the release of Nielsen's portable people meter ratings for the November survey, as News/Talk and Sports continued to garner higher-than-average shares of listening from the national radio audience, just as they did last
"23.11.2016 15:30:07" www.nielsen.com What Drives Data Usage? Some say talk is cheap, but data overages sure aren't. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn't stop consumers from using their phones round-the-clock to stream their favorite TV shows, Some say talk is cheap, but overages sure aren't. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However that doesn't stop consumers from using their phones round-the-clock to stream their favorite TV shows,
"22.11.2016 19:00:05" www.nielsen.com Bringing Cheer to Our Ears: Holiday Music On The Airwaves Is Another Annual Tradition Holiday music has proven to be a huge success across the country's radio airwaves. Over the last several years, the number of radio stations that swap out their regular formats during the holiday season has been rising, with some stations making the The number of radio stations that swap out their regular formats during the holiday season has been rising over the past several years, with some stations making the switch as early as Halloween. So which markets and formats are making the switch?
"21.11.2016 19:30:05" www.nielsen.com Tradition Trade-Outs - The New Holiday Normal The ways in which we prepare and eat Thanksgiving are changing, and as the U.S. becomes increasingly more diverse, Americans are adding new traditions to their holidays. They're even trading out some of their customary plans with new ones as a way to How many meals will you have this Thanksgiving? The average American eats 1.7 meals with their families. U.S. Millennials, however, eat an average of 4.5 meals over the Thanksgiving holiday as “Friendsgiving” gains in popularity. http://nlsn.co/61868HtdI
"18.11.2016 19:30:04" www.nielsen.com African-Americans Combine Tradition with a Multimedia Approach to Shopping Food is one of the most important cultural connectors for African-American shoppers of all ages. And with the holidays approaching, it's the most wonderful time of the year, especially for grocers and retailers looking to appeal to these savvy shoppers. Cultural traditions involving food are passed from generation to generation within the African-American community. Recipes may vary, but there are primary staples that are still reflected in the grocery-buying habits of African-Americans today.
"17.11.2016 20:00:11" www.nielsen.com Millennials Are Top Smartphone Users When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24 (98%). Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 years at 96%. The data doesn't lie. Smartphone ownership among U.S. Millennials is almost ubiquitous. In fact, 97.5% of Millennials 18-34 own a smartphone. http://nlsn.co/61818HDGJ
"17.11.2016 14:23:01" Timeline Photos Segmentation: Old school, or still cool? Marketers still need to understand their best customers. What do you know about yours? http://nlsn.co/61888GSqg
"16.11.2016 17:08:01" Timeline Photos Think you know cars? Rev up for the LA Auto Show with our new car tech quiz: http://nlsn.co/61838GUN7
"15.11.2016 15:45:09" sites.nielsen.com Taking a Closer Look at the Nielsen Consumer Confidence Index - News Center | Nielsen Louise Keely highlights how Nielsen's Consumer Confidence Index's data set provides clients with unique and powerful insight into how consumers feel about their future spending and economic outlooks-sentiments that are directly linked to their local There's no better way to get a sense of how someone is doing than by simply asking them. In a way, that's what Nielsen's Consumer Confidence Index does every quarter: take the pulse of global consumers by asking how they're doing. http://nlsn.co/61838Gxl9
"14.11.2016 20:00:06" www.nielsen.com Holy Guacamole! Avocado Sales Surge in the U.S. and Australia The avocado industry has unlocked eye-popping growth in a mature category-without breakthrough innovation. Instead, avocados have grown their share of our wallets (and stomachs!) simply through significant and sustained investment in marketing and Pass the guac! Packed with nutrients and dubbed a source of “good fat,” the humble avocado is enjoying phenomenal global success and is well-placed to capitalize on consumers' increased focus on health. http://nlsn.co/61898Gn4x
"14.11.2016 16:15:07" www.nielsen.com Keeping It Real: Understanding Live Event Behavior and Sponsorship Opportunities As new technologies transform almost every aspect of music, a counter-intuitive trend has emerged: The live event, a decidedly traditional format, is re-gaining importance. As new technologies transform almost every aspect of music, a counter-intuitive trend has emerged: The live event, a decidedly traditional format, is re-gaining importance. http://nlsn.co/61898GnNh
"10.11.2016 16:00:04" www.nielsen.com Too Big to Fail? Why Some Media Plans Fail Because They're Too Big Who should you include on your media plan? That's the question media planners face on a day-to-day basis. So as we turn to 2017, how can agencies separate fact from fiction? How many people will your media plan reach? Our “reach curve” predicts how much of your campaign will reach your intended audience and shows that bigger isn't necessarily better. http://nlsn.co/618681f2m
"09.11.2016 16:02:04" www.nielsen.com Uncommon Sense: The Coming-of-Age of Corporate Citizenship: A Practical Perspective A social responsibility strategy isn't the only way to manage corporate reputation, but it is increasingly becoming a critical piece of the puzzle. Corporate social responsibility is not a “nice to have.” It has a real impact on corporate reputation and on risk mitigation, and can affect the company's “license to operate.” http://nlsn.co/618981vLH
"08.11.2016 19:30:06" www.nielsen.com How Brands and Sports Leagues are Scoring Points With eSports Fans Professional competitive video gaming continues to rapidly gain popularity among fans in the U.S. eSports has also gained the attention of many sports leagues, teams, owners and even players-both as a formidable threat and a potentially lucrative Professional competitive video gaming continues to rapidly gain popularity among fans in the U.S. eSports has also gained the attention of many sports leagues, teams, owners and even players—both as a formidable threat and a potentially lucrative
"08.11.2016 14:00:04" www.nielsen.com African-Americans Exercise Their Power at the Polls This year's presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers. This year's presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.
"07.11.2016 21:00:02" www.nielsen.com Third Quarter Consumer Confidence Lifts in New Zealand The New Zealand consumer confidence index reached 101 in Q3 2016 - the highest score since Q1 2015. In the latest online survey, the three key drivers of New Zealand's confidence all increased from the previous quarter. Feeling good? You're not alone, New Zealanders' perceptions of their finances and job prospects over the next year are looking up. http://nlsn.co/61898EtZP
"07.11.2016 15:30:02" www.nielsen.com The Increasingly Connected Canadian Home "Smart" technologies-including televisions, refrigerators, home security systems and more-can be found in different rooms in homes today. To better understand Canadian consumers' level of familiarity with these technologies, Nielsen's Connected Home Although consumers' appetite for gadgets that make home life easier is on the rise, not all Canadian consumers are aware of all the connected technologies available to them.
"07.11.2016 15:00:03" www.nielsen.com Tense Current Events: U.S. Concerns Shift as a Result While the third quarter of 2016 saw considerable economic diversity across the markets measured by Nielsen's Global Survey, consumer confidence in the U.S. remained on solid footing with a score of 106, despite a decline of seven points from the second With the U.S. presidential election on the horizon, concerns about political stability rose to 18% among U.S. respondents in our third-quarter consumer confidence survey, up 4 percentage points from the second quarter, and among the top 3 biggest
"07.11.2016 08:00:03" www.nielsen.com Health and Wellness is Pivotal in Consumers' in Store and Product-Selection Decisions in the GCC Health and wellness have become increasingly important for consumers around the world, including the Gulf Cooperation Council. In fact, health and wellness has been a top priority for consumers in the region for several years now. These days, health and wellness are key motivators for consumers in the Arab world. And, staying healthy is as much about emotional and social well-being as it is about physical well-being. More: http://nlsn.co/61868Eqsu
"04.11.2016 13:30:05" www.nielsen.com Pulse On The Polls: Looking at Voter Sentiment Surrounding the Pending Presidential Election With the U.S. presidential election just around the corner, the political rhetoric is at fever pitch levels on both sides of the aisle. But what do consumers think about their involvement in the U.S. political system? With the U.S. presidential election just around the corner, the political rhetoric is at fever pitch levels on both sides of the aisle. But what do consumers think about their involvement in the U.S. political system? http://nlsn.co/61838EQRh
"03.11.2016 20:00:04" www.nielsen.com Diverse Content is Driving Increased Ad Spend African-American-themed shows, actors, directors and executive producers have dominated the small screen in recent broadcast seasons. And advertisers are taking notice. Broadcast TV ad spend with media focused on black audiences was up 255% between 2011 and 2015. The reason? More black viewers due to increased diversity of primetime programming featuring predominantly black casts and/or leading black actors.
"03.11.2016 18:30:06" www.nielsen.com What's in a Brand? The Mutual Impact of Brand Equity and Corporate Reputation Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it's the result of careful management of brand equity and Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it's the result of careful management of brand equity and
"02.11.2016 20:30:04" www.nielsen.com Buying for Beauty: The Changing Face of New Zealand Creates New Opportunities for Cosmetics The toiletries and cosmetics categories in New Zealand are poised to reap the benefits of our shifting demographic make up. These changes are influencing what beauty products we buy and where. As New Zealand's demographic makeup shifts, new opportunities for cosmetics emerge. Learn about the key drivers influencing what beauty products we buy and where. http://nlsn.co/61808EuXu
"02.11.2016 16:00:09" www.nielsen.com Consumer Confidence in Third-Quarter 2016 Reflected Economic Diversity Around the World Third-quarter 2016 global consumer confidence remained stable at 99, up one point from the second quarter and unchanged from third-quarter 2015. Country-level scores, however, varied dramatically throughout the regions, reflecting considerable economic Wide-ranging resilience: Nielsen's latest consumer confidence survey saw a wide range of sentiment for consumers around the world in Q3 2016. Confidence scores ran the gamut in Asia-Pacific (from 133 to 46), Europe (from 107 to 50), Latin America (from
"01.11.2016 19:00:08" www.nielsen.com News and Sports Lead the Way for Radio Listeners this Fall Election Day is just around the corner, and the effects of the final weeks of the campaign for the White House are rippling across the media spectrum. Americans are tuning in, turning on and consuming the steady stream of news and information available Election Day is just around the corner, and Americans' thirst for coverage of the U.S. presidential race is evident in everything from the debate viewership numbers to this month's radio listening results for the News/Talk format. http://nlsn.co/61848Eybk
"01.11.2016 05:00:01" Timeline Photos The sweet potato superfood - attracting an additional 436K Australian households in the last year
"31.10.2016 13:00:12" www.nielsen.com Mobile Money: Banking Bliss, or Cyber Concern? While paying bills, checking account balances and transferring funds from a mobile device may be convenient and easy, security is an ever-increasing consideration-and a critical barrier to success. Safety First: Among global respondents who say they're not likely to participate in mobile-banking activities, security concerns top the list of mobile-banking barriers, cited by 53%. The primary barriers are remarkably similar across geographies and
"30.10.2016 20:30:06" www.nielsen.com Country Music Fans, the Format and their Stars Offer a Unique Marketing Opportunity These days, country music is one of the most popular radio formats in many parts of the U.S. We looked at country music-from the crossover appeal of its talent to the fans themselves-and found some unique numbers. Country music has significantly branched out since its southern forbearers first picked up a banjo and re-interpreted what was traditional European roots ballads. Today, it's a top radio format and boast immense cross-over appeal. http://nlsn.co/61828Dokm
"30.10.2016 20:30:03" www.nielsen.com Green Pastures: Reaching Rural Consumers Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up. The mood of rural consumers in New Zealand is looking up. Do you know where farmers and growers are set to spend? http://nlsn.co/61828DS1k
"28.10.2016 18:06:07" www.nielsen.com Uncommon Sense: Making Innovation Success Predictable Most of the customer data companies gather about innovation is structured to show correlations rather than causations. Yet after decades of watching great companies do poorly at innovation, we've come to the conclusion that the focus on correlation is If you start by identifying jobs that customers are struggling to get done, innovation can be far more predictable—and far more profitable—leaving the headache of "hit-or-miss" to your competition. http://nlsn.co/618388YX1
"28.10.2016 18:00:03" bc-ccc.uberflip.com Boston College Center for Corporate Citizenship - CorporateCitizen-Issue14 CSR news, corporate citizenship & sustainability research and industry insight. Pro Bono Week is a chance to reflect on the skills and data our associates deploy for good all year long. For #PBW16, check out this Boston College Center for Corporate Citizenship article that features Nielsen data! http://nlsn.co/61838DemV
"27.10.2016 20:00:05" www.nielsen.com A Sweeter Alternative: Sweet Potato Volume Sales Skyrocket in Australia Packed with nutrients and disease-preventing and immune-boosting benefits, it's no wonder sweet potatoes have emerged as one of the fastest growing fresh produce categories in the Australian market. Sweet potato's percentage of volume sales is growing 7X faster than total vegetables!
"27.10.2016 19:01:05" www.nielsen.com African-American Millennials Are Tech-Savvy Leaders in Digital Advancement With continued population growth, higher education attainment and expanded access to mobile technology, African-Americans' digital footprint and influence is being driven by younger influencers-black Millennials. African-American Millennials are early adopters when it comes to trying new electronic gadgets. In fact, 70% are fascinated by new technology, and they're more likely than total U.S. Millennials to say they're among the first of their friends and
"27.10.2016 18:00:01" Timeline Photos We are happy to celebrate Pro Bono Week! Nielsen commits $10 million each year in data, products, and skills-based volunteering. For #PBW16, check out our impact and some of our project results here: http://nlsn.co/61838Del3
"27.10.2016 15:46:04" www.nielsen.com From Theory to Common Practice: Consumer Neuroscience Goes Mainstream On a typical day, the average consumer may be exposed to thousands of commercial messages, yet many of them won't succeed in breaking through the clutter, nor have any discernible impact on that individual's attitudes or behavior. How do we know if advertising works? Is there a way to directly measure the in-store sales results of an ad campaign? With advances in single-source data, we can now connect the dots more precisely than ever before. Find out how: http://nlsn.co/618288bRn
"26.10.2016 19:04:07" www.nielsen.com Young, Connected and Black African-Americans are exuberant and reflective-optimistic about present-day advances in income, education, entrepreneurship and health care, and they're determined to forge a better future as influential leaders and catalysts of social awareness. With continued population growth, higher education attainment and expanded access to mobile technology, African-Americans' digital footprint and influence is being driven by their younger cohorts – the Millennials who are ages 18-34.
"26.10.2016 14:00:11" www.nielsen.com Using Crowdsourcing and Image Processing to Automate Data Collection To measure the consumer packaged goods retail trade, marketing research companies such as Nielsen typically collect data directly from retailers who provide electronic point-of-sale (POS) information from their check-out scanning systems. A receipt is a receipt is a receipt, right? Not exactly. In a new pilot project, we're asking people to take a picture of their retail store receipts with their smartphone, so that we may tell where they're shopping and what they're shopping for. The
"25.10.2016 21:00:02" www.nielsen.com Buying in the Housing Boom Nearly half a million New Zealanders are planning to purchase, sell the property they live in, or sell another property within the next 12 months. Thinking of buying in the housing boom? You're not alone. Nearly half a million New Zealanders are planning to buy or sell in the next 12 months. Learn how they find their dream home. http://nlsn.co/61858Dz4S
"24.10.2016 04:00:01" www.nielsen.com Eliminating the Unnatural: Consumers Demand Simple Food Free From Artificial Ingredients As consumers take the fight against obesity and chronic disease into their own hands, many are eliminating ingredients that concern them from their daily diet. Across the Pacific, consumers are adopting a back-to-basics mindset where a focus on simple Eliminating the Unnatural: Consumers demand simple food free from artificial ingredients http://nlsn.co/618788qIh
"24.10.2016 02:00:02" www.nielsen.com Eliminating the Unnatural: Consumers Demand Simple Food Free From Artificial Ingredients New Zealand consumers are adopting a back-to-basics mindset where a focus on simple ingredients and fewer artificial or processed foods is a priority. Eliminating the Unnatural: Consumers demand simple food free from artificial ingredients http://nlsn.co/618088qL8
"24.10.2016 01:00:01" www.nielsen.com Eliminating the Unnatural: Consumers Demand Simple Food Free From Artificial Ingredients As consumers take the fight against obesity and chronic disease into their own hands, many are eliminating ingredients that concern them from their daily diet. Across the Pacific, consumers are adopting a back-to-basics mindset where a focus on simple Can you name the top 10 ingredients consumers are avoiding in food?http://nlsn.co/618388gmV
"23.10.2016 23:00:02" www.nielsen.com Eliminating the Unnatural: Consumers Demand Simple Food Free From Artificial Ingredients New Zealand consumers are adopting a back-to-basics mindset where a focus on simple ingredients and fewer artificial or processed foods is a priority. Can you name the top 10 ingredients consumers are avoiding in food?
"21.10.2016 20:45:08" www.nielsen.com Something Old, Something New: Fall TV Kicks off Across Facebook and Twitter In addition to tuning in to the new fall TV season, Americans are joining the myriad conversations about their favorite shows taking place across social media. So, just how much TV-related social media activity is occurring across social platforms? Multi-colored leaves, seasonally spiced drinks, spirited tailgates, and great TV are all ubiquitous signs that fall has arrived. With the return of favorite series, football games and new show premieres, American audiences have taken to Twitter and
"21.10.2016 18:55:07" sites.nielsen.com Unleash the Power Of Your Network With the Nielsen Connected Partner Program Today, Nielsen launched the Nielsen Connected Partner Program, an industry first solution that helps consumer packaged goods (CPG) and retail clients get the most value from the companies that serve them. Tied to a deeper global technology investment in This week we launched the Nielsen Connected Partner Program, a managed network of companies who serve CPG manufacturer and retail clients, that allows our Connected Partners and Nielsen clients to find each other in an open ecosystem and collaborate.
"21.10.2016 14:15:01" event.on24.com Swipe to Buy Tuesday, October 25, 2016 at 11:00 AM Central Daylight Time. U.S consumers, on average, expect their online orders to be fulfilled in 3.8 days. Are you delivering on that need? Personalizing the online shopping experience will be key in connecting those online swipes to purchase. Jordan Rost, Vice President of
"20.10.2016 22:02:04" www.nielsen.com Long-Term Mobile Game Success: Beyond Awareness and Adoption As commendable as it is for a mobile game to break into the top download charts, maintaining a top spot is a far greater achievement that few ever achieve. Play any good mobile games lately? Chances are high that if you have, the game is either a mobile mainstay or a title that will quickly fall from grace. So what does it take for a game like Candy Crush to stay sweet? http://nlsn.co/618288Vzy
"20.10.2016 18:30:04" sites.nielsen.com Building Nielsen's Future with a New Careers Experience - News Center | Nielsen A universal job search and employee stories are just a few of the new features that make it quick and easy for our candidates to find the right opportunities. Our new Careers site is designed to help you better understand who we are and what it's like to work at Nielsen. We invite you to take a look at the new features and see what opportunities might be right for you: http://nlsn.co/618288nLk
"20.10.2016 15:43:38" La Chine ambitionne de développer une industrie du sport valorisée à 813 milliards de dollars d'ici 2025. En savoir plus : http://nlsn.co/618088i9K
"20.10.2016 14:00:11" www.nielsen.com Digital Deposits: Mobile Banking Around the World Though mobile shopping habits are on the rise, there's certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances. Ever make a payment online or sent a friend electronic cash because they picked up the tab at dinner? Then you're among the growing wave of consumers using their mobile devices to do more than just connect with friends and surf the web.
"19.10.2016 16:20:03" www.nielsen.com From Theory to Common Practice: Consumer Neuroscience Goes Mainstream On a typical day, the average consumer may be exposed to thousands of commercial messages, yet many of them won't succeed in breaking through the clutter, nor have any discernible impact on that individual's attitudes or behavior. In the advertising business, emotions are crucial, but they're not easy to measure. Thankfully, we now have the tools and techniques to properly measure the emotional effectiveness of ads. Find out how the new wave of consumer neuroscience can help:
"18.10.2016 18:30:04" www.nielsen.com Something Old, Something New: Fall TV Kicks off Across Facebook and Twitter In addition to tuning in to the new fall TV season, Americans are joining the myriad conversations about their favorite shows taking place across social media. So, just how much TV-related social media activity is occurring across social platforms? Armed with their remote controls, smartphones and tablets, Americans are just as eager to tap into fall TV as they are to get in on the myriad conversations about all the action taking place across social media. http://nlsn.co/618488Des
"18.10.2016 14:00:08" nielsen.com Machine-Learning Powered Marketing Personalization Innovation Unveiled by Nielsen Marketing Cloud in Collaboration with RevTrax® Solution enables Kimberly-Clark® to continuously optimize coupon creative
to improve customer experience and marketing performance “Enabling access to RevTrax SmartOffers via Nielsen Marketing Cloud brings one-to-one marketing to a higher level,” said Seth Sarelson, COO and Co-Founder at RevTrax. http://nlsn.co/61808Bqqy
"18.10.2016 04:00:01" Timeline Photos Come and visit the #worldtour exhibition at #SIALParis, powered by our data from 29 countries http://nlsn.co/618388E6J
"18.10.2016 01:30:02" Timeline Photos Do you own a Kia Sportage SLI? Nielsen needs you!
We are conducting a market research project and would like to borrow your car to be used for display from 10 - 13 of November.
• Transmission: Automatic
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"17.10.2016 18:14:03" sites.nielsen.com Streaming Across the States: Music Connect Now Tracks Streaming at Market-Level - News Center | Nielsen In the last 12 months, 80% of American music listeners used an online streaming service (including music, video and live-broadcast radio). But where are they tuning in? Our Music Connect dashboard breaks out streaming data by over 200 U.S. markets. 80% of American music listeners use an online streaming service. To help track all this listening, our latest update to Music Connect now breaks out on-demand audio streaming and total consumption across all 210 Nielsen-measured markets.
"17.10.2016 14:32:06" www.nielsen.com Nielsen TV: Product Innovation and Jobs Theory What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That's the crux of Jobs Theory: doing a job that needs to be done. Take a moment to think about your favorite product. Why is it your favorite? The answer is directly rooted in Jobs Theory. Simply put, the product meets a specific need or desire. In other words, it delivered on a job that you needed to be done.
"17.10.2016 12:26:01" www.youtube.com Nielsen - Vietnam At A Glance 2016 With a population of more than 90 million, Vietnam is the third-largest country in the ASEAN trade block, known as the consumer economy. Let's watch our Viet... With a population of more than 90 million, Vietnam is the third-largest country in the ASEAN trade block. Watch our Vietnam At A Glance 2016 video to explore future opportunities.
"14.10.2016 17:07:04" www.nielsen.com Understanding the Top Drivers Behind Shoppers' Store Choices Our Store Choice Drivers study explores what drives relationships across retailers, channels and key shopper cohorts and how retailers are responding to changing perceptions and attitudes. This year's study identified several emerging opportunities With an abundance of choices for consumers across channels and formats, understanding why consumers shop where they do becomes increasingly important for retailers. http://nlsn.co/61828BYrg
"14.10.2016 15:00:05" sites.nielsen.com Nielsen Releases First Diversity & Inclusion Report - News Center | Nielsen 2016 has been an important year for diversity and inclusion at Nielsen, beginning with the appointment of Angela Talton as Nielsen's Chief Diversity Officer. Today, we released our first Diversity & Inclusion Report, which provides a comprehensive look at “Diversity & Inclusion are crucial to Nielsen's growth, strength and ability to innovate,” says Mitch Barns, CEO. Our first Diversity & Inclusion Report provides a comprehensive look back at the work we've done from 2015 to date reflecting Nielsen's
"12.10.2016 13:00:11" www.nielsen.com Device and Conquer: Global Consumers Let Their Fingers Do the Shopping Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in Aisle Analyzers: More than half of global respondents say they use their mobile device when shopping to compare prices (53%) or look up product information (52%). http://nlsn.co/61848BHc4
"11.10.2016 19:00:06" www.nielsen.com The Digital Age: Young Adults Gravitate Toward Digital Devices As we move further into the digital age, it should come as no surprise that our usage of mobile devices has become ubiquitous. As content consumption continues to evolve, it's essential to look at the reach various devices have, how often consumers are So how does usage stack up across platforms? According to Nielsen's Q2 2016 Comparable Metrics Report, while TV is the most heavily consumed platform, digital devices are gaining steam with younger consumers. http://nlsn.co/618086flu
"11.10.2016 13:07:00" Music: the winning ticket in swing states? Unaffiliated voters will watch ads in exchange for free music videos online and, like independents, read Tweets and Facebook posts about their favorite artists.
"10.10.2016 19:00:07" www.nielsen.com For Political Parties, Music Could be the Winning Ticket While the two primary presidential candidates in U.S. are focused on issues like national security and job creation, there may be another way to forge an emotional connection with undecided and independent voters in key swing states: music. While the two primary presidential candidates in U.S. are focused on issues like national security and job creation, there may be another way to forge an emotional connection with undecided and independent voters in key swing states: music.
"10.10.2016 18:00:06" sites.nielsen.com Nielsen Releases First Diversity & Inclusion Report - News Center | Nielsen 2016 has been an important year for diversity and inclusion at Nielsen, beginning with the appointment of Angela Talton as Nielsen's Chief Diversity Officer. Today, we released our first Diversity & Inclusion Report, which provides a comprehensive look at We're pleased to announce the release of Nielsen's first Diversity & Inclusion Report! Providing a comprehensive look at Nielsen's investment in and commitment to global diversity 2015 to date, the report reflects Nielsen's mission to infuse diversity and
"10.10.2016 14:33:04" www.nielsen.com Nielsen TV: Developing Programming that Speaks to U.S. Hispanic Audiences Telemundo has found great success in developing programming that is authentic, representative of its audience and available for multi-platform consumption. There's no single formula for creating great content, but most of us know good content when we see it. For Hispanic audiences, Telemundo has found great success in developing programming that is authentic, representative of its audience and available for
"07.10.2016 15:00:03" www.nielsen.com Uncommon Sense: The Global State of Breakfast? What the Consumer Wants, and How You Can Provide It We've become so accustomed to our fast-paced lifestyles that it's even crept its way into how we consume food. This is especially the case when you look at breakfast. So what does the future of the most important meal of the day look like? We've become so accustomed to our fast-paced lifestyles that it's even crept its way into how we consume food. This is especially the case when you look at breakfast. So what does the future of the most important meal of the day look like?
"06.10.2016 19:25:37" www.nielsen.com Holiday 2016: The Most Anticipated Video Games The holiday season delivers joy in a wide variety of ways...family gatherings, fellowship, delectable meals, the spirit of giving...and lots of new video games. So what's topping gamers' wish lists this year? This year Call of Duty: Infinite Warfare and Battlefield 1 are tied for the most anticipated holiday video games on the multi-platform list, with a 96% anticipation level.
"05.10.2016 19:00:03" sites.nielsen.com A Look at the Intercultural Consumer: America's New Mainstream Growth Driver - News Center | Nielsen Intermarriage, cohabitation, cultural openness, receptivity and proximity have transformed the face of America and will continue to do so in the years ahead. But these aren't the only factors changing our country's makeup; the foreign-born population has For multicultural marketers, reaching Hispanic, Asian and African-American consumers is just the first step. With Nielsen's new Intercultural Affinity Segmentation model, consumer packaged goods marketers and retailers can tap into ALL consumers to
"05.10.2016 17:00:04" www.nielsen.com Xem video trực tuyến - Thói quen thường nhật của người việt Lượng người xem video trực tuyến tăng mạnh tại khu vực Đông Nam Á. Trong đó, Việt Nam đang dẫn đầu xu hướng xem video trực tuyến trong khu vực với 92% người sử dụng internet xem video online hằng tuần, theo báo cáo về Xu Hướng Đa Nền Tảng tại Việt Nam Vietnam leads online video viewership in Southeast Asia, with 92% of respondents indicating that they access to online video weekly, according to the Nielsen Vietnam Cross-Platform Insights Report 2015/2016. http://nlsn.co/6183BhIft
"05.10.2016 12:27:06" www.nielsen.com Investing in Football is at the Heart of China's Sports Master Plan From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion sports industry by 2025. China aims to create a U.S.$813 billion sports industry by 2025: http://nlsn.co/6186BhqG0
"04.10.2016 18:30:11" www.nielsen.com Interest in Advanced Auto Tech is on the Move When it comes to consumer purchase behavior, there's no greater motivator than price-especially for large investments like automobiles. This will likely be the case for years to come, but recent research indicates that price, along with a few other Are you excited about impact that tech advances are having on the cars you shop for and buy? If so, then you might be among the 40% of Americans who use the word “excited” to describe their feelings about advanced auto tech. You're also a prime
"04.10.2016 13:00:11" www.nielsen.com Audio Today - A Focus on Black and Hispanic Audiences Radio listeners are also a diverse group, reflective of our national population. More than 73 million of them are black and Hispanic, and their influence is felt everywhere from the ballot box to the grocery store. 31 million black Americans age 12+ listen to the radio each week. http://nlsn.co/6181BhsVW
"03.10.2016 13:00:12" www.nielsen.com Dining Without Doing Dishes: Almost Half Globally Eat Away-From-Home at Least Once a Week While today's consumers certainly scrutinize the foods that fill their pantries, they aren't just eating at home. In fact, eating out isn't just for special occasions; it's a way of life for nearly half of global respondents. Out to lunch AND dinner! Globally, more than half of respondents say they eat dinner (63%) and lunch (53%) at a restaurant or other out-of-home dining establishment. Only 16% say they go out to eat for breakfast. http://nlsn.co/6186BhVwY
"29.09.2016 19:00:06" www.nielsen.com Let Food Be Thy Medicine: Americans Use Diet to Manage Chronic Ailments Today, 39% of households have an ailment sufferer. While managing these ailments in many cases requires taking medication or visiting health care professionals, consumers also realize that proper nutrition plays a vital role in prevention. Did you know: 39% of American households have someone who suffers from a chronic ailment? Rising health care costs are pushing these consumers to try another option for treating their conditions: food as medicine. A look into the top five ailments -
"29.09.2016 15:08:01" www.adweek.com How Nielsen Is Shedding Old Perceptions, and Building New Businesses Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active. By the middle of next year, Nielsen says, it will provide electronic measurement across all of its 210 Did you know: Our Buy business provides market analysis, retail measurement and sales insights to the packaged-goods industry in 106 global markets, representing 90% of the world's GDP. http://nlsn.co/6189BCv7l
"27.09.2016 19:30:02" www.adweek.com How Nielsen Is Shedding Old Perceptions, and Building New Businesses Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active. By the middle of next year, Nielsen says, it will provide electronic measurement across all of its 210 "If you look at our business right now and at the markets we serve, they're changing at a faster pace than what has previously been true in our history." -CEO Mitch Barns. Hear how he's working to transform our 93-year-old company to keep pace with all
"27.09.2016 18:00:09" www.nielsen.com Choice Cuts: Consumers Have Nearly Unlimited Content Options, But How Many Do They Really Use? For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content-be it a TV, tablet or soon-to-be emerging technologies. For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content—be it a TV, tablet or soon-to-be emerging technologies. http://nlsn.co/6186BCgzp
"27.09.2016 14:00:09" www.nielsen.com Reality Check: A Peek at the Virtual Audiences of Tomorrow Despite the excitement around virtual reality, many VR devices aren't widely owned, and little is known about the audience that will grow into the first wave of VR content consumers. So who's game? Despite the excitement around virtual reality, many VR devices aren't widely owned, and little is known about the audience that will grow into the first wave of VR content consumers. So who's game? http://nlsn.co/6181BCX9f
"27.09.2016 12:00:05" www.thedrum.com Data scarcity marketers' greatest threat: Nielsen Marketing Cloud EVP Damian Garbaccio Marketers are in danger of operating in a data vacuum caused by lack of intelligent access to their first party data, according to Nielsen Marketing Cloud EVP Damian Garbaccio. "Marketers lack intelligent access to their first-party data" according to Damian Garbaccio, Nielsen Marketing Cloud EVP http://nlsn.co/6188BCXd0
"26.09.2016 17:00:02" ahaa.webex.com ASSOCIATION OF HISPANIC ADVERTISING AGENCIES WebEx Enterprise Site AHAA kicks off the Fall with a deep dive at Nielsen's new report "From the ballot box to the grocery store," which details how Latinos' shifting demographics - younger, better educated and more affluent - are changing the way marketers capture their $1.3 In partnership with the Association of Hispanic Advertising Agencies (AHAA), we are proud to host a webinar to discuss our recently released Hispanic Consumer Report "From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic
"26.09.2016 15:00:05" www.iab.com IAB MIXX Conference Curated content and audience. All under one roof. Advertising's New World Order Featured Speakers Adam Bain Chief Operating Officer Twitter Jim Lanzone Chief Digital Officer CBS Corporation, and Chief Executive Officer CBS Interactive Nick Law Vice Learn how to 'Make Omnichannel Marketing Work' with us at #iabmixx on 9/27 at 2 pm! #nielsenmarketingcloud http://nlsn.co/6180BCXdO
"26.09.2016 14:00:05" newyork.advertisingweek.com Advertising Week - New York [Sep 26 - 30 ] - The Programmatic Evolution This unique all-star team has been over the racecourse and offers real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. In this lively debate, Attending #AWNewYork today? Don't miss Mark Zagorski, EVP Nielsen Marketing Cloud, discuss 'The Programmatic Evolution' at 2! http://nlsn.co/6186BC552
"26.09.2016 13:15:04" www.thedrum.com Data lets marketers know the unknown: Mark Zagorski, Nielsen Marketing Cloud Data is now the fuel that drives effective marketing and helps marketers "know the unknown", according to Mark Zagorski, executive vice president of the Nielsen Marketing Cloud. "In discussions around the concept of marketing clouds...there's been a lot of focus on the technology itself, but less on what that engine is driven by, and that's data,” said Mark Zagorski http://nlsn.co/6184BCXew
"22.09.2016 15:00:06" www.nielsen.com Uncommon Sense: The Modern Innovation Dilemma - First Mover or Best Mover? Brands armed with new products have always rushed to be first to market, as first movers often establish a stronghold that can be difficult for later entrants to break into. But being "first mover" at the expense of being "best mover" can often lead Who doesn't want to be the first one to unveil the newest in “must-have” product? Well as it turns out, brands that get to market first can often put themselves at a competitive disadvantage. http://nlsn.co/6183B74GT
"21.09.2016 19:42:30" Nielsen Alumni Network Launch Party - Cincinnati Nielsen Alumni Network Launch Party - Cincinnati Reconnect with former colleagues, hear from local Nielsen leaders, and let us know what you've been up to since leaving the company. Bring along Nielsen friends... the more, the merrier!
If you're a former Nielsen associate, register for the Nielsen
"19.09.2016 16:30:04" www.nielsen.com Top 5s Usando il Sito Web, date il vostro consenso all'uso dei cookie. Per ulteriori informazioni, si prega di vedere la Politica sui Cookie. X Social TV in Italia: ecco i 5 programmi televisivi più commentati su #Facebook e #Twitter durante la scorsa settimana nella nuova #SCRTop5. Al primo posto Pechino Express con oltre 360 mila interazioni, seguito dal concerto di Renato Zero, X Factor
"18.09.2016 18:00:06" www.nielsen.com Who's America's NFL Team? Nielsen's Media Exposure Rankings Details the Top Football Franchise When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. In fact, according to a recent Nielsen study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. In fact, according to a recent study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better nationally,
"16.09.2016 19:00:02" event.on24.com Breaking the Silos Wednesday, September 21, 2016 at 11:00 AM Central Daylight Time. Store shelves today are crowded, and consumer preferences vary widely. In order to make the critical move from shelf to basket, you need to go back to the basics of core shelving principles. Having the right product, at the right place, at the right
"16.09.2016 13:00:10" www.nielsen.com Serving Up Simple: Global Consumers Want Transparency in Ingredients The ins-and-outs of what a healthy diet looks like may vary somewhat around the world, but simplicity resonates globally. While there is some variation across regions, the story stays the same: Artificial is out, many of us avoid food with long lists of Preferential Priorities: 62% of global respondents agree that the absence of undesirable ingredients is more important than the inclusion of beneficial ones. http://nlsn.co/6187BAAG9
"15.09.2016 18:00:12" www.nielsen.com Nielsen Marketing Cloud and i2c Collaborate to Bring Marketers Comprehensive U.K. FMCG Audiences for Use with Programmatic Media Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and "With The Nielsen Marketing Cloud, we access accurate modeling based on all the relevant characteristics that make up a brand's customer and reach them at scale programmatically" - Andrew Muzzelle, Digital Media Director at Aimia http://nlsn.co/6189BA72P
"15.09.2016 16:35:02" conferences.marketingweek.com Get with the Programmatic The programmatic landscape is moving fast, so how exactly can brands keep abreast of new platforms for programmatic display, evolving technology to purchase and place adverts, and the changing roles of agencies? We are thrilled to be joining the speaker line-up at 'Get with the Programmatic 2016!' Don't miss Matt Bennathan's session on the 21st of September. http://nlsn.co/6182BA7b0 #nielsenmarketingcloud
"14.09.2016 19:30:03" www.nielsen.com Nielsen to Deliver All-Electronic Measurement to Local TV Markets in 2017 and Retire Paper TV Diaries in 140 Local Markets Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement “By tapping into the strengths of Return Path Data and electronic measurement, and combining it with Nielsen's gold-standard panels and meters, we will be delivering a superior product to help all local clients address current challenges and be better
"13.09.2016 12:49:10" www.nielsen.com Driving Social Change and Awareness Through Para-Sports In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers-something these The Rio 2016 Paralympic Games are in full swing, but to what extent is the event also a driver of social change? http://nlsn.co/6188BAKpa
"13.09.2016 08:07:06" www.nielsen.com Paralympics and Para-Sports Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes - Les Jeux Paralympiques: facteur de changement social? Découvrez le rapport Nielsen Paralympics and Parasports: http://nlsn.co/6188BAKZm
"13.09.2016 07:00:09" www.nielsen.com Driving Social Change and Awareness Through Para-Sports In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers-something these The Rio 2016 Paralympic Games are in full swing, but to what extent is the event also a driver of social change? http://nlsn.co/6183BAJVZ
"12.09.2016 15:05:03" Timeline Photos Per la prima volta Nielsen rilascia in Italia i dati #SocialContentRatings. Ecco la prima Top 5 settimanale con i Programmi TV più commentati dagli italiani su Facebook e Twitter. Ogni settimana verrà pubblicata la classifica #NielsenSocialTop5.
"08.09.2016 16:45:05" www.nielsen.com The Keys to Unlocking the Millennial Mindset As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they're years from fully establishing themselves, they're already having a marked impact on the global consumer Mapping the Millennial Mindset: Millennials are a social, community-driven generation that values the voice of the individual. As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming
"07.09.2016 19:15:04" www.nielsen.com Uncommon Sense: If Your Category is Too Crowded, Expand It with Demand-Driven Innovation Growing a brand isn't easy, especially for those in in crowded categories. But even the most established categories change over time, and even categories that appear stable may be one critical innovation away from awarding one brand a significant Don't reinvent the wheel, build a better bicycle. Categories change over time, and even categories that appear stable may be a single, critical innovation away from awarding one brand a significant long-term advantage. Our latest Uncommon Sense blog
"07.09.2016 14:30:04" www.nielsen.com When it Comes to Auto Tech, Safety is in Pole Position While there's no shortage of high-tech innovation in our pockets, homes and on the horizon, none rank higher than safety when it comes to what Americans look for in their vehicles. In fact, across five key categories in a recent survey, U.S. consumers While there's no shortage of high-tech innovation in our pockets, homes and on the horizon, none rank higher than safety when it comes to what Americans look for in their vehicles. In fact, across five key categories in a recent survey, U.S. consumers
"06.09.2016 19:00:06" www.nielsen.com Reaching For Real Ingredients: Avoiding The Artificial Nearly two-thirds of global respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Taking a closer look, a majority of global respondents say that when it comes to ingredient trends, a back-to-basics Go away, BPA: 55% of global respondents say they avoid food products contained in a package made with BPA (Bisphenol A). Furthermore, 82% of those who avoid the chemical believe it is harmful to their or their family's health. http://nlsn.co/6181Bfrcb
"06.09.2016 15:00:06" www.nielsen.com Nielsen TV: The Confectionery Consideration As consumers seek healthier options and continue to enjoy their treats when they're looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers' purchase considerations? Consumers may seek healthier options, but they still enjoy their treats now and again. So how do candy manufacturers make sure their offerings land in consumers' shopping baskets? http://nlsn.co/6189B4AWP
"05.09.2016 16:00:01" Timeline Photos While the opportunities are obvious, the volatility of Vietnam's FMCG market presents many challenges for manufacturers and retailers aiming to make sound decisions to fully seize the market growth opportunities and drive a profitable business.
"01.09.2016 17:00:03" Timeline Photos Nearly three -quarter of Vietnamese respondents (72%) in Nielsen's new Global Health and Ingredient-Sentiment Survey said they follow a diet that limits or prohibits consumption of some foods or ingredients. http://nlsn.co/6181B4qIT
"01.09.2016 15:00:12" www.nielsen.com Ingredient Inspectors: Consumers Embrace Dietary Diligence Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high 64% of global respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Diets that limit the amount of fat or sugar are most common (31% and 26%), followed by those cutting down on sodium or carbohydrates (19%
"31.08.2016 15:00:13" www.nielsen.com Live Draft: Connecting Marketers with Fantasy Sports Podcasts With the number of Americans who say they download a podcast once a month doubling over the past five years, fantasy sports specific content is a hot commodity when fans start thinking about the start of a football season. But who are the fantasy sports Ready for a new football season? While kickoff is just around the corner, many fans are putting the finishing touches on their fantasy line-ups and tuning in to fantasy podcasts. So who is the fantasy sports podcaster? http://nlsn.co/6183B4ZpW
"25.08.2016 17:30:04" www.nielsen.com Hispanics, Transforming the Consumer Landscape Latinos have become an economic force that cannot be ignored. Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, shares his thoughts. In 2015, Hispanic-American's controlled $1.3 trillion in buying power. This total is projected to reach of $1.7 trillion by 2020. http://nlsn.co/6182BNpcQ
"23.08.2016 19:30:01" www.broadcastingcable.com On the Road to Smart TV Data Why set-top box data is only part of the TV measurement equation 8/23/2016 11:30:00 AM "Big data" is the big buzzword these days when it comes to media buying. There's no doubt that the large amounts of data being collected offers tremendous promise for "As media buying and selling incorporates more and more data into their systems, marketers need to ensure that the data they use is vetted, managed and integrated with the same rigor as current media measurement. This rings true for all media, including
"23.08.2016 18:30:03" sites.nielsen.com Tapping Into Today's Digitally Engaged Grocery Shopper - News Center | Nielsen Staying ahead of big consumer tech trends can be daunting for retailers. Not only have today's food shoppers transitioned to a new digital norm, the landscape they live in is rapidly evolving. But it's not just about keeping tabs on trends like automatic The retail landscape is rapidly evolving, and that applies to grocery stores. Our new analytic alliance with the Food Marketing Institute is tapping into digitally engaged food shoppers to help retailers and manufacturers develop a connected commerce
"23.08.2016 13:52:06" www.nielsen.com From Your House to the White House: The Top Presidential Debates When looking at the more than 50-year history of household viewership for televised presidential debates, these high-profile political events have had some of their largest audiences in the 21st century. We ranked the top 10 televised presidential debates by household viewership. Can you guess what debate holds the top spot? http://nlsn.co/6184B2LBo
"22.08.2016 18:00:12" www.nielsen.com Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics In order to reach people personally, it's critical for marketers to look at behaviors and interests by generation. How do different generations engage with mobile advertisements, and what are the greatest motivators for engagement? What motivates consumers to engage with mobile ads? That depends on the consumer. For example, 19% of Millennials say ads touting promotions or coupons are the top motivator when it comes to mobile advertising on smartphones. http://nlsn.co/6181B2xTJ
"22.08.2016 13:42:02" sites.nielsen.com How Can Data Drive Decision-Making in Corporate Responsibility? - News Center | Nielsen At Nielsen, we've been focused on leveraging consumer data to create actionable insights for our clients for almost a hundred years. Our corporate responsibility (CR) program was built on this legacy of using data to drive decision-making. Since 2010, our Like many companies, Nielsen has made a conscious decision to expand the umbrella of corporate responsibility—moving it from a “nice-to-have” to a core contributor and factor in our long-term viability. Hear from Crystal Barnes, vice president of
"19.08.2016 19:00:02" event.on24.com Retailers to Watch: How the Future of Local Retail is Going Global Thursday, August 25, 2016 at 11:00 AM Central Daylight Time. Retailers are responding to Americans' value-driven desires by expanding value-driven format footprints, increasing private label and bringing newcomers to the U.S. retail market from overseas. What will their impact be? Jordan Rost shares his thoughts
"19.08.2016 13:07:06" www.nielsen.com Seasons (and Politics) Change the Radio Landscape On the radio airwaves, summer seasonality plays a big role in how audiences grow or shrink during warm weather months. Yet for as much as things change season-to-season, some things stay the same. The release of Nielsen's July portable people meter (PPM) While Classic Hits are on track to once again become the soundtrack of the summer on the radio, this year's presidential election is also causing a spike in News/Talk radio: http://nlsn.co/6187B2dnW
"18.08.2016 02:00:04" www.nielsen.com Malaysian Consumer Confidence Gains Momentum in Q2 2016 The Malaysian consumer confidence trends upwards in the second quarter of 2016 with 87 percentage points (an increase of 8 pp from last quarter), after a steady downward drift since end of 2014. Malaysia is now the 28th most confident country globally. Our latest Global Online Survey on consumer confidence reveals that more than a third of Malaysia consumers are feeling positive about the local job prospects, and nearly half feel the same about their state of personal finances. http://nlsn.co/6181BFaQH
"17.08.2016 18:56:08" sites.nielsen.com Why Nielsen Alumni Are So Important To Us - News Center | Nielsen Nielsen is a place where employees can be themselves, make a difference and grow with us-even after they leave the company. And through the recently revitalized Nielsen Alumni Network, we've made strides to reconnect with former associates worldwide. "Once you join Nielsen, you're part of the Nielsen community forever," says Dan Klamm, director of Alumni Relations at Nielsen. And we're keeping in touch with engaged former associates through our recently relaunched Nielsen Alumni Network:
"17.08.2016 13:59:11" sites.nielsen.com The Value of the Nielsen Global Responsibility Report - News Center | Nielsen Recently, Steve Hasker, global president and chief operating officer (COO), sat down to share his thoughts on the value of the Nielsen Global Responsibility Report, a first for the company. "More and more, communities look to us—particularly those who rely on data, technology and an understanding of consumers—as a leader and someone who can help them make better decisions and have greater impact." - Steve Hasker, COO of Nielsen, on the value
"17.08.2016 02:00:05" www.nielsen.com Singapore Consumer Confidence Has Held Steady for Q2 2016 Singaporeans' consumer confidence for Q2 2016 has remained stable at 88 points, constant from last quarter. Signs of apprehension towards the outlook of the economy have eased but job security and prospects were top concerns to locals. 63% of Singaporeans channel their spare cash into savings and continue to be among the world's most avid savers, according to our latest global online survey of consumer confidence and spending intentions. Find out more on how consumers in Singapore are
"16.08.2016 17:00:11" www.nielsen.com Back to School for Students, and Back to the Grocery Aisles for Parents While parents are rushing to pick up the supplies students will need in the classroom-such as notebooks, pencils, new clothes and the latest tech gadgets-they're also browsing the grocery aisles to decide what their kids are eating before and during the School bells are ringing, which means back to school for kids, and back to the grocery aisles for parents. A recent Nielsen survey reveals how parents are thinking – and shopping – for their kids' breakfast, lunch and snack items as they head back to the
"15.08.2016 15:15:06" www.nielsen.com Uncommon Sense: Breaking Out of the Cost Reduction Doom Loop For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it's followed by another. It's a dangerous cycle, but it's one we know how to break. For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it's followed by another. It's a dangerous cycle, but it's one we know how to break. http://nlsn.co/6181B2HGX
"11.08.2016 20:46:02" www.digitaltradingawards.com The Drum Awards The Drum's first Digital Trading Awards USA, in association with Media iQ, officially launched with a party in the Guardian's office in New York on March 30. Since then, the judging has taken place and on July 20 the panel met to debate and discuss the The Nielsen Marketing Cloud is a nominated 'Best Overall Technology for Programmatic Trading' finalist in The Drum Digital Trading Awards USA. http://nlsn.co/6183BFsyL
"11.08.2016 08:00:01" Timeline Photos FMCG growth in six key cities in Vietnam (Hanoi, Ho Chi Minh City, Haiphong, Cantho, Nhatrang and Danang) picked up strong momentum in the second quarter of this year, reaching 6.3% -- the highest growth in the past three years, according to our quarterly
"10.08.2016 20:17:06" www.nielsen.com Consumers Up Their Protein With Quick and Healthy Meat Alternatives Looking for a protein alternative for meat? You're not alone, and sales of grain legumes-think dried beans, lentils, peas and chickpeas-are on the rise. So when it comes to these grainy goods, who's eating them, where are they eating them and why are they Pulses, also known as grain legumes, are quickly rising in popularity among Americans. Find out why, and how, grain legumes are being consumed on plates around the country:
"10.08.2016 17:30:06" www.nielsen.com Nielsen TV: How Hulu Is Capitalizing on Undeniable Trends in TV Viewing While today's content boom is a boon for consumers, the ever-growing menu of options makes it challenging to stand out and capture the viewers' attention. For streaming service Hulu, super-serving the consumer comes down to taking advantage of "undeniable While today's video content boom is a boon for consumers, the ever-growing menu of options makes it challenging to stand out and capture the viewers' attention. For streaming service Hulu, super-serving the consumer comes down to taking advantage of
"09.08.2016 18:31:06" www.nielsen.com How Reach and Advertising Impact are Related in Total Audience As the media world changes the patterns and tendencies of consumers everywhere, we're finding more and more examples of why it's important to judge each platform by the three basic cross-platform tenets: how many people use each platform, how often do Are you familiar with the “Pareto Principle”? We're not really either, but we do know that when large groups of people consume media a specific way, such as traditional TV, the impact of the heaviest users is less than if there were fewer overall users.
"09.08.2016 13:00:05" www.nielsen.com Consumer Confidence Steady Across Much of Europe Before Brexit, but Low Scores Persist Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European Bracing for Brexit? In Nielsen's second-quarter consumer confidence survey, UK respondents were cautiously optimistic heading into the referendum, inching up one point from the first quarter to a score of 98. http://nlsn.co/6182BFD1K
"08.08.2016 20:51:04" www.nielsen.com The 'I' in Personalization: Satisfying Consumers' Individualized Preferences Throughout the Store In recent years, the perimeter of the store (meat, produce, deli, bakery and seafood departments) has been catching up with U.S. consumers' need to differentiate themselves. So what does the future of personalization look like? How is food in the fresh department – meat, produce, deli, bakery and seafood – evolving to personalize their items to meet consumers' individualized preferences? http://nlsn.co/6187B09vx
"05.08.2016 13:30:05" www.nielsen.com Nielsen TV: Cultural Relevance Is Critical When Engaging with Hispanics Understanding and connecting with consumers is critical for all brands, but there is no single way to engage and interact with everyone. And when it comes to communicating with Hispanics, authenticity is critical. Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, joined Lynda Clarizio, President of U.S. Media at Nielsen, during this year's U.S. Consumer 360 conference to elaborate on the dual-culture reality that
"04.08.2016 22:00:08" www.nielsen.com U.S. Consumer Confidence Rises in Second Quarter, Along with Political Stability Concerns Though global consumer confidence remained flat in the second quarter of 2016, confidence in the U.S. maintained positive momentum, increasing three points to 113 from the previous quarter. In fact, confidence has been at or above the optimism baseline of The economy was a major concern for respondents in the U.S. (34%) and Canada (29%) in Q2 2016. http://nlsn.co/6189B056S
"04.08.2016 18:15:05" tse.nacds.org Schedule Don't miss out on opportunities to connect with industry leaders. View and download the full schedule of events for the NACDS Total Store Expo. Many Americans say they want to be healthier. But, for those suffering from hypertension, achieving wellness can be a challenge. Our Nielsen Health and Wellness expert, Jeff Gregori, shares how stores can help their customers, chronically ill or not, make
"04.08.2016 14:30:03" www.nielsen.com Bigger Is Not Always Better: Using Reach Efficiency to Run Smarter Digital Campaigns By looking at the accuracy and efficiency of your audience delivery together, you can maximize the ROI of your media investment and run smarter digital campaigns. Reach efficiency helps you optimize your media mix. Depending on your campaign's goals, you can understand which parts of your media mix build reach the fastest at the optimal frequency to get the most out of your media spend. http://nlsn.co/6182B0nVe
"03.08.2016 18:30:06" www.nielsen.com Carpool Consumption: Michelle Obama Drives a Lift for Stevie Wonder and Missy Elliott Hits While exposure on the Carpool Karaoke segment of The Late Late Show with James Corden has boosted music consumption for the carpooling guests and generated loads of social media interaction, the most recent episode had a massive impact on the songs that Many of us sing in the shower and in the car, but sadly, our vocal stylings don't have the same impact on music sales that the Carpool Karaoke segment of The Late Late Show with James Corden does. Nor are we joined by the likes of Adele or the Red Hot
"03.08.2016 07:00:03" www.nielsen.com Retailer Sentiment: A Step Closer To Retailers To Win In Vietnam's Traditional Trade With more than 1.3 million traditional trade stores in Vietnam, getting products into stores and in front of the consumer can be a big challenge for manufacturers. In fact, until recently, many manufacturers had shifted their focus away from the With more than 1.3 million traditional trade stores in Vietnam, getting products into stores and in front of the consumer can be a big challenge for manufacturers. In fact, until recently, many manufacturers had shifted their focus away from the
"02.08.2016 20:30:04" www.nielsen.com Steady As She Goes: Consumer Confidence Remains Flat in Second Quarter 2016 Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter and two points higher than a year earlier. North America was the only region to sustain growth momentum in the second quarter, Global consumer confidence remained unchanged from Q1 with an index of 98. North America was the only region in the second quarter to sustain growth momentum, while regional scores largely held firm. http://nlsn.co/6180B0KY4
"02.08.2016 18:31:07" sites.nielsen.com Nielsen Launches New Publication to Share Advances in Measurement Research - News Center | Nielsen The Nielsen Journal of Measurement will cover advances related to major topics with implications for measurement, such as big data, panels, surveys, analytics, neuroscience and new technology. We are thrilled to release our new publication, the Nielsen Journal of Measurement. The publication will cover what we are up to in important areas of measurement, and the impact that this work is having on the quality of data and insights in the
"29.07.2016 13:34:02" www.nielsen.com Using Consumer Measurement To Bring The Internet Of Things Into The Mainstream Every forward thinking company today is developing a plan to understand how the internet of things will impact its future-and how to best prepare for it. The internet of things is still in its infancy, but it will likely transform our lives and be a major contributor to economic development for years to come. However, that transformation won't happen quite as fast, or be quite as profound, without
"28.07.2016 13:21:03" sites.nielsen.com A World of Impact: Nielsen Global Impact Day - News Center | Nielsen As the five-year anniversary of Nielsen Global Impact Day our annual day of service, has come and gone, Crystal Barnes, vice president of Corporate Social Responsibility at Nielsen, reflects on the year-round passion and dedication of our associates "Our ability to leverage the power of our people to mobilize their skills, expertise and Nielsen's data for good directly supports our mission to create social value in our communities." - Crystal Barnes, vice president of corporate social responsibility.
"27.07.2016 19:31:03" www.nielsen.com Surveys in a Big Data World We're now living in the "Big Data" era-a world of voluminous, high velocity, and increasingly varied data sources. Surveys have been the "work-horse" of market research for nearly a century, but long lead times, small sample sizes, declining Surveys have been the work-horse of market research for nearly a century, but long lead times, small sample sizes, declining participation, and rising costs are making it far more difficult to conduct good surveys today than in the past. Does this mean
"27.07.2016 14:15:05" www.nielsen.com Finding (and Acting on) the White Spaces in Mobile Gaming There's no doubt that the mobile games market is growing-even before the debut of Pokemon Go. Not only are more people playing on smartphones and tablets, but they're dedicating increasingly more time and money as well. There's no doubt that the mobile games market is growing—even before the debut of Pokémon Go. Not only are more people playing on smartphones and tablets, but they're dedicating increasingly more time and money as well. http://nlsn.co/6180BI70E
"26.07.2016 17:00:07" www.nielsen.com Journal of Measurement Thanks to recent advances in data collection, transfer, storage and analysis, there's never been more data available to research organizations. But 'Big Data' does not guarantee good data, and robust research methodologies are more important than ever. Measurement Science is at the heart of what we do. That's why we've started the Nielsen Journal of Measurement: http://nlsn.co/6188BIUWe
"25.07.2016 17:00:02" event.on24.com The Artificial Intelligence-Powered Marketer Register to join the webinar happening Tuesday, July 26, 2016 at 10:00 AM Eastern Daylight Time. Self-driving cars… Siri… Artificial intelligence (AI) is already here in our homes. Join our the webinar to hear Nielsen startups share how AI will impact future consumers and marketers. http://nlsn.co/6186BI4ng
"25.07.2016 12:27:03" www.nielsen.com The Value Of Panels In Modeling Big Data Hardly a day goes by without an industry report on audience fragmentation. Of course, it's not a new phenomenon. With the rise of cable in the 80s, digital broadcast satellite in the 90s, Internet video in the 2000s and more recently over-the-top options, In the TV ratings business, return path data can provide insights into the viewing activity of millions of people, but it doesn't tell the full story. Find out how panels can help: http://nlsn.co/6182BIUYI
"20.07.2016 11:44:06" sites.nielsen.com Nielsen Marketing Cloud Collaboration Delivers Award-Winning Results for Carling - News Center | Nielsen Earlier this year, i2c and Sainsbury's looked to Nielsen to help them deliver a campaign for their client Carling, one of the most popular beer brands in the U.K. For their collaboration on the campaign, i2c and the Nielsen Marketing Cloud won The Drum In collaboration with i2c, a customer insights and communications business, Nielsen Marketing Cloud won The Drum Digital Trading Award for Most Effective Use of Data on a campaign for Carling. The campaign, titled 'Great British Moments,' resulted in
"19.07.2016 14:30:09" sites.nielsen.com Innovate. Transform. Disrupt. Finding the Change that Changes Everything at Consumer 360 2016 - News To break through the clutter, you need to innovate. And to help our clients do just that, we explored how different industries are being disrupted and how successful companies can evolve and thrive at our 2016 U.S. Nielsen Consumer 360® conference last At our recent 2016 U.S. Nielsen Consumer 360 conference, Mitch Barns spoke to attendees about the need to innovate: “We're a company that's been around for 93 years, and the only way a business can succeed for that long is innovation, and we're as focused
"19.07.2016 07:30:04" www.nielsen.com New Growth Order: How Breakthrough Leaders Are Creating the Next Frontier of CPG Innovation Breakthrough leadership isn't easy. For many CPG companies, innovation has been just another function. But this year's Breakthrough Innovation Award winners show that CEOs need to serve as champions of innovation to find success. Breakthrough leadership isn't easy, but in order to cut through the innovation clutter, consumer packaged goods leaders must be willing to roll up their sleeves. This year's Breakthrough Innovation Report draws on themes that constitute breakthrough
"18.07.2016 18:30:04" www.nielsen.com The Innovation Secrets of High-Growth Brands To survive and thrive in today's market, consumer packaged goods companies need to shift away from "risk mitigating" innovation approaches to truly unlock and optimize the growth potential of every product they launch. To survive and thrive in today's market, consumer packaged goods companies need to shift away from “risk mitigating” innovation approaches to truly unlock and optimize the growth potential of every product they launch. http://nlsn.co/6184Bxwtq
"18.07.2016 12:00:03" sites.nielsen.com Nielsen Honored for Disability Inclusion by the DEI - News Center | Nielsen We are pleased to announce that Nielsen has been noted as one of the 2016 Best Places to Work by the Disability Equality Index® (DEI) for Disability Inclusion. We proudly scored a 90% for our disability inclusion policies and practices. We are proud to say that Nielsen was named one of the 2016 Best Places to Work for Disability Inclusion by the DEI®. On a scale from zero to 100, we scored a 90%. http://nlsn.co/6184BxqBw
"17.07.2016 19:30:05" www.nielsen.com A 'California' State of Mind Takes Over the U.S. Album Charts The new album from Blink-182 debuted with 186,000 total equivalent album sales in the U.S. So aside from Blink-182, what else do fans of alternative music like? The new album from Blink-182 debuted with 186,000 total equivalent album sales in the U.S. So aside from Blink-182, what else do fans of alternative music like?
"16.07.2016 16:30:04" www.nielsen.com Summer Sipping: What Americans are Drinking this Season-and Where Summer barbecues and ball games just wouldn't be the same without a bevy of icy libations to help cool things down. But the warmer temperatures do more than just boost traditional brew sales-with opportunities that go beyond just beer. Not many people choose to stay hunkered down indoors once the season changes, and summer excursions are often an opportunity to let loose and enjoy a beverage or two. In fact, 90% of regular drinkers who plan to drink this summer say they will drink
"15.07.2016 20:15:04" www.nielsen.com Pleasing Multicultural Consumers' Palates Can Drive Growth for Alcoholic Beverages Sales of beer, wine, and spirit are trending up, and multicultural consumers of legal drinking age are a key force behind this growth. So what are these diverse consumer groups looking for in the alcoholic beverage aisle? Multicultural consumers are a key force behind the growth in sales of beer, wine and spirits. In fact, African-Americans and Asian-Americans increased their boozy spending by 6.6% and 10.2%, respectively. http://nlsn.co/6189BxJrJ
"15.07.2016 17:00:02" www.nielsen.com Urban, Suburban, Rural: A Look at the Influence of Urbanism on Consumer Spending and Preferences With over 35 million residents living in almost 10 million square kilometres, Canadians have an abundance of choice when it comes to choosing where to live. Their choice defines them as urban, suburban or rural households. How often you shop and how much you spend in Canada is partially driven by where you live. For example, rural consumers there spend an average of $57 per shopping trip, compared with $47 for urban dwellers. http://nlsn.co/6189Bxua5
"15.07.2016 14:31:04" www.nielsen.com Summer Radio Tuning Has a Classic Feel this Year In each of the past two summer rating periods, the Classic Hits format has grown its share of national listening than any other format. The release of Nielsen's June PPM survey results affirm the gains of not only Classic Hits, but of the Classic Rock Gotta love the classics, especially when it comes to summer radio listening. That's why we're keeping tabs on who's tuned in to see if the classic hits format can claim the “format of the summer” title for a third year in a row. http://nlsn.co/6185BxKzN
"14.07.2016 19:45:02" www.nielsen.com Canada's Western Economic Shifts Are Redefining the Consumer Landscape While many Canadians may be celebrating lower prices at the pump, others are experiencing the downside of lower prices, including job losses and declining spending power. Canada's Prairies, consisting of Alberta, Saskatchewan and Manitoba, have been Canada's Prairies (Alberta, Saskatchewan and Manitoba) are suffering through the oil industry slump, with 24% of Albertan residents directly affected by the oil industry. But more effective promotions, moving beyond traditional formats to focus on
"13.07.2016 18:30:03" www.nielsen.com You Stream, I Stream, We All Stream: The Paid Streaming Opportunity in Canada While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations. While 'over the air' AM/FM radio still dominates how Canadians discover new music, consumers are increasingly discovering music from online and app streaming services operated by AM/FM radio stations. http://nlsn.co/6188BvUrw
"13.07.2016 13:00:04" www.nielsen.com Quebec Qualities: The Unique Demographics and Shopping Habits of French Canadians Quebec has been settled by immigrants from countries with distinct languages, cultures and ways of life. With their richly ingrained traditions, the populations in Quebec display varying demographic and consumer behaviours compared to the rest of the Quebec's demographics and consumer behaviors vary considerably from the rest of Canada. As a result, the brands consumers recommend to others vary as well: http://nlsn.co/6182Bx1du
"12.07.2016 17:00:05" www.nielsen.com New America. New Consumers. From technology to the make up of the U.S. population, the country has seen many changes since the turn of the century. These trends raise the question: America is changing, is your brand? Girl Power: Women are the sole breadwinners in 40% of U.S. houses. Nielsen found that these working women control 73% of total U.S. spending. Angela Talton, Nielsen's Chief Diversity Officer, and Rebecca Roussell, Senior Director of Diverse Intelligence
"12.07.2016 13:08:03" sites.nielsen.com On the Record with Crystal Barnes - News Center | Nielsen Andrew McCaskill, Nielsen's senior vice president of communications and advertising, sat down with Crystal Barnes, vice president of corporate social responsibility at Nielsen, to discuss the ongoing value of the Nielsen Global Responsibility Report. “The Nielsen Global Responsibility Report looks at everything from how we treat our people to how we manage our company and engage in the communities where we live and work around the world” - Crystal Barnes, vice president of corporate social
"08.07.2016 16:34:35" www.nielsen.com 2016 U.S. Music Mid-Year Report Audio has surpassed video as the leading streaming format in 2016, three albums have sold over 1 million units to date, digital purchasing has seen the largest decline of all formats and vinyl continues to surge. Who's hot and who is not in music? Creative release strategies, driven mostly by digital formats, continue to be a major story. Drake, Beyonce and Kanye West have all been successful this year and are led by digital formats. Find out more in the Nielsen
"08.07.2016 14:45:07" sites.nielsen.com Creating Connections at the Cannes Lions Festival of Creativity - News Center | Nielsen This June marked our fifth year in a row as a sponsor of Cannes Lions Festival of Creativity. This year, our overall participation highlighted the benefit of data-enabled creativity to help focus marketing efforts in the right places at the right times. Nielsen at Cannes Lions? Why yes. It's a perfect venue for us to share how data-enabled creativity can help marketers focus their efforts in the right places at the right times. http://nlsn.co/6186Ba5xO
"07.07.2016 14:30:11" www.nielsen.com A Profitable Affair: Opportunities for Publishers in the Romance Book Market With its handsome sales figures, ardent digital audience and swelling new sub-genres, today's Romance book market presents an alluring opportunity for publishers. With its handsome sales figures, ardent digital audience and swelling new sub-genres, today's Romance book market presents an alluring opportunity for publishers. http://nlsn.co/6183Ba8El
"02.07.2016 14:30:04" www.nielsen.com Differentiation Is Key to Video Consumption, Monetization While the myriad content offerings is a bounty for consumers, content providers are increasingly challenged to break through and make sure their offerings are front and center. Despite the commotion in the space, however, many of the industry's best-known Watch anything good lately? Chances are pretty good that you spread your time across various channels rather than just one. And that's exactly what a panel of media execs at this year's Consumer 360 want. http://nlsn.co/6182Bv5yI
"01.07.2016 16:00:06" www.nielsen.com July 4th by the Numbers The Fourth of July is a griller's delight, and that means Americans across the country will be loading up their shopping carts with billions of dollars' worth of food and beverages for the big celebration. The Fourth of July is a griller's delight, and that means Americans across the country will be loading up their shopping carts with billions of dollars' worth of food and beverages for the big celebration. http://nlsn.co/6188Bvb30
"30.06.2016 18:00:07" www.nielsen.com Fresh Guiding Principles: How Top Retailers Stay Ahead of the Competition In today's hectic marketplace, there's no shortage of places for consumers to buy their favorite fresh foods. And with more consumers trying to buy healthier foods and willing to pay more, it's worth examining wellness trends and the impact that the fresh There's no shortage of places for consumers to buy their favorite fresh foods. And with more consumers trying to buy healthier foods (and willing to pay more), it's worth examining wellness trends and the impact that the fresh department can have on the
"29.06.2016 02:00:03" www.nielsen.com Webinar: Asia 2020 - Is Your Business Model 'Future Proof'? Are you progressing, prepared or pessimistic about the future? Can you see around the next corner? Is your business model ready to navigate ubiquitous change? One thing we know for certain about the future: Consumers will be more diverse, connected and demanding. Find out what it takes to “future proof” your business to their needs.
"29.06.2016 01:57:20" Timeline Photos The scene at our Consumer 360 dinner, just before the Goo Goo Dolls performance!
"28.06.2016 20:30:22" www.nielsen.com Innovation Nielsen has evaluated more than 20,000 new product launches, singling out those that truly break through the clutter. Get the report to discover the Breakthrough Innovation Award winners' stories and best practices. Our annual Breakthrough Innovation Awards recognize America's unsung household heroes http://nlsn.co/6181BvyCv
"28.06.2016 18:37:04" Our morning presentations and panels are underway at Consumer 360! Follow along (Twitter) by searching for #Consumer360 Consumer 360 USA - 2016 Las Vegas, NV Our morning presentations and panels are underway at Consumer 360! Follow along (Twitter) by searching for #Consumer360
"28.06.2016 18:37:04" Our morning presentations and panels are underway at Consumer 360! Follow along (Twitter) by searching for #Consumer360 Consumer 360 USA - 2016 Las Vegas, NV Our morning presentations and panels are underway at Consumer 360! Follow along (Twitter) by searching for #Consumer360
"28.06.2016 17:30:07" www.nielsen.com Sizing Up Savings: Consumers Prefer Package Adjustments Over Sales In modern retail, the use of promotions has slowly escalated to become a now-standard practice that has resulted in a shared reliance among retailers and manufacturers, but decent returns are increasingly hard to generate. So knowing which categories are Rising-Cost Responses: If material costs for food or personal care items rise substantially, 26% of global consumers prefer that manufacturers offer larger economy sizes with lower price per use or serving, followed by introducing new, smaller pack sizes
"27.06.2016 19:20:59" Timeline Photos Our Interactive Lounge at Consumer 360 is set up and will be beginning shortly!
"26.06.2016 22:00:04" www.nielsen.com What Are Connected Shoppers Doing and Not Doing Online? Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren't simply "showrooming"-browsing in store and then going online in search of the lowest-cost option. They're also Watch our own Patrick Dodd (President, Nielsen Global Retailer vertical) discuss retail trends: http://nlsn.co/6184BQ5Rq
"26.06.2016 17:00:04" www.nielsen.com Consumer 360 | Nielsen Nielsen's Consumer 360 is a global events series that brings you innovative thought leaders and industry experts who share exclusive insights to help you develop business solutions fueled with punch and ingenuity. One more day! Our U.S. Consumer 360 event is happening in Las Vegas, NV starting tomorrow. Agenda: http://nlsn.co/6185BQ53B
"26.06.2016 13:00:03" www.nielsen.com Don't Rob Peter to Pay for Paul: Striking the Balance with Innovation Supporting both the core business and adequately growing innovations are equally critical to sustained growth. So how should companies optimally slice their media investment to support both? Why are Share of Voice (SOV) and Share of Market (SOM) both important to look at when determining marketing mix? http://nlsn.co/6189BQ5ux
"25.06.2016 23:00:05" www.nielsen.com Tantalizing Trade Off: VOD Viewers Don't Mind Watching Ads for Free Content The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers-it also opens more opportunities for advertisers and content creators to reach them. How do you feel about ads while you're watching your favorite shows via a video-on-demand service? http://nlsn.co/6181BQUUB
"25.06.2016 17:00:04" www.nielsen.com Why Collaboration Leads to Higher-Impact Innovations 74% of CPG professionals believe their company is not collaborating effectively at all. So what are companies sacrificing by not investing in and encouraging better cross-functional collaboration? Did you know: including collaborators from different groups in your organization can potentially improve the impact of the innovations that group produces. http://nlsn.co/6181BQ5u5
"25.06.2016 14:00:06" www.nielsen.com Daily Dose: Smartphones Have Become a Staple of the U.S. Media Diet When it comes to technology, sometimes there is a world of difference between wanting something and actually needing something. In the case of smartphones, the devices' ubiquity in terms of U.S. penetration and cross-platform functionality definitely put Does it surprise you to learn that U.S. adults use their smartphones more days per week than they watch TV, on average? http://nlsn.co/6183BQUWv
"24.06.2016 22:45:07" www.nielsen.com Apples to Apples: Radio Reaches the Most Americans Each Week More than 90% of all adults listen to the radio each week, compared with 87% of adults who watch TV in a given week. So who tunes in the most? When we look at weekly usage by race and ethnicity, African-Americans and Hispanics dominate, spending more than Where and how do you usually listen to the radio? http://nlsn.co/6187BQUod
"24.06.2016 17:30:06" www.nielsen.com Deciding Factors: How Analytics Can Help With Talent Decision Making Finding the right fit for on-air talent-whether it be for a new television ad creative or as a replacement host of a hot morning talk show-is a tough job for talent decision makers these days. However, pinpointing the best personality to attract the right Finding the right fit for on-air talent—whether it be for a new TV ad or as a replacement host of a hot morning talk show—is a tough job for talent decision makers these days. However, pinpointing the best personality to attract the right audience can
"24.06.2016 14:15:04" www.nielsen.com Hispanic Millennials Seek a Cultural Connection at Grocery To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group-Hispanic Millennials Did you know: 21% of all U.S. Millennials are Hispanic-Americans. http://nlsn.co/6180BQ5uK
"23.06.2016 19:37:04" www.nielsen.com Sounds of Summer 2016: A Snapshot of Music Festival Fans For music fans, seeing their favorite musicians perform live can be an experience like no other. So it's no surprise that music festivals-with many artists taking the stage, often over a few days-are becoming household names. Music festivals are gaining recognition across the U.S. Lollapalooza is the most well-known U.S. music festival, with 52% of the general populace having heard of the event: http://nlsn.co/6182BQPRO
"23.06.2016 13:46:04" www.nielsen.com The Modern Dad: An Untapped Audience for Marketers With Father's Day around the corner, we wondered who the important men were in Americans' lives. Who is today's modern dad? Men who are a parent of a child under the age of 18 account for 15% of U.S. adults, and on average, they are five years younger Today's dads are well connected, with 96% owning a smartphone and 75% owning a tablet. But they're also big consumers of TV and radio: http://nlsn.co/6181BQO0v
"22.06.2016 19:21:01" Timeline Photos 92% of Millennials listen to radio each week, making favorite local radio stations an important place to reach these possibly undecided voters. http://nlsn.co/6184BQz5E
"22.06.2016 15:00:04" www.nielsen.com U.S. Consumers Are Spicing Up Their Lives (and Kitchens) with a Fragrant Kick Dried herbs and spices seem to be all the rage in the kitchen, as retail sales for these two categories have grown by more than $223 million over the past four years. So are people finally realizing that goodness in their spice racks can do wonders for U.S. consumers are spicing up their meals with a fragrant kick – spending more than $1 billion on dried herbs and spices each year. The top contenders in the kitchen? Oregano, parsley and basil (for the herbs) and chili, cinnamon and red pepper (for the
"22.06.2016 12:20:56" sites.nielsen.com Nielsen Expands Its Sports Measurement with Repucom Acquisition - News Center | Nielsen We are very excited to announce that Nielsen has officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence. Very excited to announce that we have officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence. Spend on sports sponsorship globally has nearly doubled since 2010, and this acquisition will increase our sports
"21.06.2016 14:30:05" www.nielsen.com Valuable Variables: Consumers Want More Than Low Prices From Retailers A core element in increasing share of wallet is understanding and responding to local consumer needs. It makes sense then, that differentiation from your competition could be an important way to build a competitive advantage. So what are consumers looking Economical Explorers: Globally, 59% of respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%). http://nlsn.co/6189BtfKP
"21.06.2016 12:42:39" nlsn.co nlsn.co We are excited for a fifth year in a row to be an official 2016 sponsor of #CannesLions Festival of Creativity! We're celebrating what makes each of us unique: who we are, what we buy and how we engage with media across devices. After all, it's by
"20.06.2016 13:31:04" sites.nielsen.com Nielsen Named a Top Company for Women and Diverse Managers - News Center | Nielsen Nielsen earned the No. 4 spot on Diversity MBA's 2016 rankings of "Best Places for Women & Diverse Managers to Work." This honor follows a series of workforce diversity and inclusion recognitions for the company. We are happy to announce that Diversity MBA, a national leadership and talent management organization, recently ranked us at No. 4 on its 2016 list of “Best Places for Women & Diverse Managers to Work.” http://nlsn.co/6187Bt9IT
"17.06.2016 18:20:12" sites.nielsen.com Nielsen's Innovation Forecasting Achieves Industry First - News Center | Nielsen We're excited to announce that our BASES forecasting model recently underwent the Marketing Accountability Standards Board (MASB) Marketing Metrics Audit Protocol, becoming the first and only forecasting model in the industry to undergo this Excited to announce we have completed the MASB audit for our BASES forecasting model, making us the first and only forecasting model in the industry to complete it. http://nlsn.co/6187Bt9Yb
"17.06.2016 15:00:14" www.nielsen.com Don't Pass the Salt: Some Americans Cutting Back as FDA Suggests New Sodium Guidance In an effort to make consumers aware of the health risks associated with current consumption trends, the FDA recently issued sodium reduction targets for the U.S. food industry. Some Americans are already a step ahead, as sales of products with sodium Health conscious trends aside, salt sells. Specialty salts saw double the sales growth of the overall salt category, rising 15.4%. http://nlsn.co/6181BtY2D
"17.06.2016 13:00:07" sites.nielsen.com Nielsen at the White House: "Improving the Lives of Women and Girls" - News Center | Nielsen Today, Nielsen's senior vice president of professional services, Carol Gstalder, helped set the stage at The White House Council on Women and Girls' first United State of Women. Carol Gstalder, our senior vice president of professional services, recently spoke at the United State of Women, stating, “The consensus is that women have the power to change their lives, the workforce, their communities and the world.”
"16.06.2016 18:00:05" www.nielsen.com Millennials Flip the Dial to Classic Hits as the Summer Starts When the weather heats up for summer, the sun also starts to shine brighter on Classic Hits radio, which has experienced the most listener growth over the past two summers. So it's not surprising that the format is off to a strong start this year once When the weather heats up for summer, the sun also starts to shine brighter on Classic Hits radio, which has experienced the most listener growth over the past two summers. So it's not surprising that the format is off to a strong start this year once
"15.06.2016 17:23:59" www.nielsen.com Roadmap to Retail Growth: Why Bigger Is No Longer Better Modern retail has long been guided by a powerful premise: the bigger, the better. Retailers, consumers and suppliers all benefited from economies of scale, but over the past 10 to 15 years, the retail store model has evolved. So how can retailers stay We need to talk: Less than half of global respondents (49%) believe their main grocery retailer always or mostly communicates with them in a relevant way, while just over half believe retailers always or mostly understand their grocery requirements (53%).
"15.06.2016 13:20:06" sites.nielsen.com Uncertainty Is The Key To Eroding Consumer Confidence - News Center | Nielsen When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about “When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot.” Louise Keely, president, Demand Institute, and SVP, Nielsen, explores the role of transparency in consumer confidence: http://nlsn.co/6189BstLT
"15.06.2016 03:00:06" www.nielsen.com Malaysia Starts Q1 2016 With Stable Consumer Confidence Level The Malaysian consumer confidence remain stable at the start of the first quarter of 2016 with 79 percentage points (dipping 1 point from previous quarter) and retains its position as 36th most confident country globally. Our latest Global Survey on Consumer Spending and Saving Intentions reveal that Malaysian consumers continue prioritize saving after covering essential expenses. Malaysians are the world's fourth-most avid savers. http://nlsn.co/6187BsXpl
"15.06.2016 01:00:04" www.nielsen.com Home cleaning laundry preferences of Singaporeans A home is an important asset as Singaporeans are among the highest population across Southeast Asia to own one. Locals seek a lower price tag and performance when it comes to purchasing home cleaning and laundry products. Our recent Global Home Care survey reveals that better price/value, sale/promotion and the safety of a product's ingredients used in its processing are top factors for Singaporeans when deciding to buy either local or global brand products.
"14.06.2016 17:12:02" www.nielsen.com In Financial Services, Customer Service Can Be a Deal Maker-or a Deal Breaker When it comes to loyalty in the financial services arena, just 60% of Americans say they'd be highly likely to recommend their primary financial service provider. That means the rest are up for grabs. When it comes to loyalty in the financial services arena, just 60% of Americans say they'd be highly likely to recommend their primary financial service provider. That means the rest are up for grabs.
"13.06.2016 13:01:07" www.nielsen.com The Where Behind the Wear: Americans Are Buying Clothes In-Store, Online And On Their Phones Shopping for apparel is a regular and frequent activity for most U.S. consumers. In today's digital age, retailers looking to attract consumers need to understand whether they're heading in-store, online or on their phone. Do you shop in-store, online or on your phone? While online shopping is certainly on the rise, 82% of shoppers who've bought clothes in the last 6 months still made purchases at a physical store. http://nlsn.co/6180Bsttq
"13.06.2016 03:00:02" www.nielsen.com Q1 2016 consumer confidence in Singapore The Singapore Q1 2016 consumer confidence index has commenced on a subdued note of 88 points. Are Singaporeans optimistic and how are they coping? Singaporeans displayed signs of continued apprehension over the economy in Q1 2016. The economy and job security remained as the top major concerns to locals while health and achieving a good work/life balance were also ranked highly on their list of
"12.06.2016 21:12:01" Timeline Photos “NGID marks an annual symbol of our ongoing commitment to service and using our data for good, through skills-based volunteering and in-kind giving programs.” – Crystal Barnes, VP, CSR
"11.06.2016 16:00:02" www.nielsen.com America's Sweetest Treat Is Delivering Candy Crushing Growth When it comes to food, many Americans are putting their health first. But we still love a good indulgence as well, and candy is a top treat that generates billions in sales for brands and retailers that are able to appeal to the sweet tooth in all of us. June is National Candy Month, but Americans have a sweet tooth year round. Candy is a top treat across the U.S. that generates billions in sales for brands and retailers that appeal to the sweet tooth in all of us. http://nlsn.co/6184Bsobn
"10.06.2016 18:48:02" www.nielsen.com Connect and Chill: An Intimate Peek at Mobile Connected Device Owners The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn't a trend, it's a way of life. The relationship between a consumer and a mobile device is often an intimate one, with a lot of the characteristics of a long-term relationship. These days, being a connected consumer isn't a trend, it's a way of life. http://nlsn.co/6188BseIo
"10.06.2016 03:30:02" www.nielsen.com Chỉ số niềm tin người tiêu dùng việt nam tiếp tục đạt vị trí cao trong quý 1/2016 Niềm tin của người tiêu dùng (NTD) Việt tiếp tục đạt vị trí cao trong quý 1/2016 - đứng vị trí thứ 05 toàn cầu và là một trong những quốc gia có mức độ lạc quan nhất với chỉ số đạt 109 điểm (+1 điểm so với Q4'2015), theo báo cáo mới về Chỉ số Niềm tin NTD Vietnamese consumer confidence continued to improve in the first quarter of 2016, reflecting the future hopes and sentiments of the nation. Vietnam remains one of the world's most saving-focused countries, with 78% of Vietnamese channelling their spare
"09.06.2016 15:00:05" www.nielsen.com Attention! That's the Secret to Mobile Game Success In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. So in that regard, awareness becomes the baseline for success at every subsequent step toward a final purchase. It's pretty intuitive that mobile gamers can't download what they're not aware of, but publishers can't expect to reach all mobile gamers he same way or through the same channels. http://nlsn.co/6184BsJDO
"09.06.2016 03:00:02" www.nielsen.com Webinar: Asia 2020 - Is Your Business Model 'Future Proof'? Nielsen's first annual Asia Pacific Future Business Sentiment Survey delves into the inner-most thoughts and concerns of business leaders around the region and reveals how they are preparing to tackle accelerating, complex and challenging change events in How important do you think e-commerce will be to your business in 5 years? Is e-commerce is changing the face of retail? What do other business leaders think? Join our webinar today to find out. http://nlsn.co/6185Bs3RU
"08.06.2016 22:00:03" soundcloud.com Nielsen The Nielsen Experience Podcast is a collection of stories about what it's like to work at Nielsen - a global, independent measurement and data company - straight from our employees. Every week, we'll At Nielsen, every employee has a voice. Hear their stories and learn what it's like to work at Nielsen by subscribing to our newly launched Nielsen Experience Podcast in iTunes (http://nlsn.co/6184BsVtM) or Soundcloud (http://nlsn.co/6186BsVtO)
"08.06.2016 21:00:03" www.glassdoor.com Highest Rated CEOs Employees have spoken! These are the Highest Rated CEOs for 2016, according to Glassdoor. Did your boss make the cut? Congratulations to Mitch Barns, one of Glassdoor's 2016 Highest Rated CEOs, reflecting our culture of leading with integrity & clarity. http://nlsn.co/6188BsnEi
"08.06.2016 19:00:00" Nielsen & the Special Olympics Nielsen aims to increase awareness and empower many diverse consumer demographics, including people with intellectual disabilities. Learn more from Special Olympics about the organization's mission, relationship with Nielsen, and how they use data to
"08.06.2016 18:49:09" On Nielsen Global Impact Day (NGID) 2016, thousands of our associates came together to make a positive impact on the communities where we live and work around the globe. Check out these photos from our associates' volunteer projects on our annual global Nielsen Global Impact Day 2016 On Nielsen Global Impact Day (NGID) 2016, thousands of our associates came together to make a positive impact on the communities where we live and work around the globe. Check out these photos from our associates' volunteer projects on our annual global
"08.06.2016 14:30:04" sites.nielsen.com Making the Business Case to Do Well by Doing Good W. Edwards Deming was famously quoted for saying "In God we trust, everyone else bring data." In the realm of business performance and improvement, the sentiment couldn't be more spot on. It's also extremely relevant as companies seek to quantify the Corporate social responsibility isn't a new topic, but it is gaining momentum globally. And as Carol Gstalder, SVP, Consumer Insights North America Leader, noted during a recent CECP Summit in New York, “The new normal puts smart, connected consumers in
"08.06.2016 13:37:02" www.nielsen.com Asian-Americans' Food Shopping Habits Influence Mainstream Shoppers From Coast-to-Coast For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population. What's a cultural tradition you share among your family? For Asian-Americans, food is an essential part of their cultural heritage, and diets consist mostly of protein-rich foods such as fish, nuts, rice and poultry, which help keep Asian-American
"07.06.2016 18:30:02" www.nielsen.com TV Season 2015-2016 in Review: The Biggest Social TV Moments With over 551 million Tweets sent about TV during the 2015-2016 season, social media continues to play a starring role in fans' living rooms. So which moments got people Tweeting the most? TV audiences in the U.S. took to Twitter this TV season to discuss everything from the fate of the zombie apocalypse survivors to the Black Mamba during his final game as a Laker and the Bachelor's multiple love interests. In total, viewers sent almost 1
"07.06.2016 14:30:25" event.on24.com The Future of Marketing ROI Thursday, June 09, 2016 at 11:00 AM Central Daylight Time. Got 30 min to spare? On June 9, get the latest insights into how to capture and calculate the elusive return on marketing investment. We'll also be sharing the findings of the latest Digital Media Consortium for ROI best practices.
"07.06.2016 01:00:07" www.nielsen.com Migrant Workers - The Invisible Consumers The migrant segment in Malaysia has been growing quickly in recent years, as the pace of growth in the nation has sparked a massive influx of foreign workers from neighbouring countries. Our latest syndicated study on migrant workers in Malaysia revealed that two-thirds of the respondents say they will send their earnings back home at least once a month using a third-party remittance provider. We've got details how migrant workers in
"06.06.2016 18:20:08" www.nielsen.com In Financial Services, There is No One Channel that Fits All Yes, the digital world has changed how many of us go about our daily lives. But when it comes to financial services, consumers take advantage of an array of channels-not just the digital ones. Yes, the digital world has changed how many of us go about our daily lives. But when it comes to financial services, consumers take advantage of an array of channels—not just the digital ones. http://nlsn.co/6181BSOfL
"06.06.2016 14:30:12" www2.nielsen.com Nielsen's TV Advertising Best Practices Nielsen has analyzed millions of TV commercials through Nielsen TV Brand Effect and has come up with best practices to ensure your brand is remembered. Download this infographic to learn: Don't let your TV ads benefit another brand. Download our branding best practices infographic http://nlsn.co/6182BSO0q
"03.06.2016 14:00:07" www.nielsen.com Gaming Gone Global: Keeping Tabs on Worldwide Trends It's now 2016, and gaming has firmly moved out of the basement and into the living room-and beyond. In fact, more than half of the population in the world's industrialized countries now identifies as gamers, which has brought a tidal wave of change across Whether it be via mobile, traditional gaming console or PC, gaming has moved out of the basement and into the mainstream. And the amount of time gamers spend playing is on the rise, but the games and platforms we prefer vary by region.
"02.06.2016 18:00:02" www.nielsen.com Nielsen Cares | Citizenship and Sustainability | Nielsen Through Nielsen Cares, our associates mobilize Nielsen's data and expertise for good, creating shared value in our communities and helping to solve some of the world's biggest social challenges. Thank you to the thousands of Nielsen volunteers who served in their communities around the world this #NGID! Share your photos and stories of impact with us here, and check out how Nielsen associates make an impact throughout the year through
"02.06.2016 15:04:02" www.nielsen.com Child's Play: Millennial Women Drive Sales of Adult Coloring Books The popularity of coloring books, especially those geared toward adults, has been steadily increasing since the beginning of 2015, and a set of new releases should continue to power the genre's growth through the summer. Sales of adult coloring books isn't child's play. In fact, two adult coloring books were so popular last year that they landed spots on Nielsen's 2015 Top 20 cross-genre bestseller list. http://nlsn.co/6189BSzST
"01.06.2016 18:45:04" storify.com 2015 Nielsen Global Impact Day (with images, tweets) · Nielsen Our associates served more than 850 different community organizations around the world through 1,500+ events! Here are some of the highlights... Nielsen Global Impact Day is one day away! Follow #NGID tomorrow to see what Nielsen volunteers are doing in our communities around the world on our annual day of service. http://nlsn.co/6187BSMsV
"01.06.2016 15:00:03" www.nielsen.com Getting a Flavor for What Attracts Hispanic Millennial Shoppers Knowing that 61% of U.S. Hispanic Millennials have shopped at a Hispanic supermarket once in the past year is helpful, but it's only one layer of insight. A second layer, among many others, highlights that 51% of Hispanic Millennials are drawn to Hispanic When it comes to appealing to a certain segment of any population, there's a notable difference between knowing where people shop and what they buy. For example, 51% of Hispanic Millennials are drawn to Hispanic grocers because they have a traditional
"31.05.2016 15:00:09" www.nielsen.com Connecting with Radio Changes as Millennials Move Through Life Stages Despite falling into one generation, Millennials are not a uniform, homogeneous group with a common set of beliefs, interests and behaviors. And these factors drive how and when they listen to the radio. Millennials are not a uniform, homogenous group with a common set of beliefs, interests and behaviors. Their lives are in rapid transition, they are joining the workforce, moving into their own homes and starting families. And these changes influence how
"30.05.2016 16:15:11" www.nielsen.com Memorial Day Grilling Kicks off Prime Opportunity for Meat Department Memorial Day marks the unofficial start to summer-and with it, grilling season. That makes Memorial Day a major holiday for meat purchases. And that's good news for the meat department, which saw sales drop in 2015. The steaks are high for summer grilling, as sales of beef, franks and dinner sausage heat up from Memorial Day through the week of the Fourth of July in 2015. http://nlsn.co/6188Bq9ne
"30.05.2016 14:30:09" www.nielsen.com Connecting With Women in the Military From the American Revolution to the present day, women have always played a crucial role in the U.S. military. And with legislation expanding women's roles and numbers, retailers have the opportunity to meet this growing group's unique needs. In the U.S., military women serve their communities, as well as their country—63.3% volunteer in their free time. http://nlsn.co/6183BUVbU
"30.05.2016 02:00:02" www.nielsen.com Milking It: Surge In Lactose-Free Dairy Milk Sales 99% of Australian households purchase dairy milk every year, making it the fifth-most frequently shopped supermarket category. Even so, however, dairy growth is modest. Sales of lactose-free options and dairy alternatives, however, are on the rise. Lactose-free dairy milk has seen a significant spike in consumption, with sales doubling over the past two years.. http://nlsn.co/6185BqoLV
"29.05.2016 16:00:02" Timeline Photos Nielsen associates around the world are less than a week away from our fifth annual Nielsen Global Impact Day on June 2! Look out for our thousands of blue Nielsen t-shirts, volunteering in the communities where we live and work around the world. #NGID
"29.05.2016 15:00:02" www.nielsen.com Romance Readers by the Numbers No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep its diverse, loyal fan base happy for some time and remain one of the most widely read genres in the world. So who is the Romance No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep its diverse, loyal fan base happy for some time and remain one of the most widely read genres in the world. So who is the Romance
"28.05.2016 15:15:02" www.nielsen.com Their Generation: From Location to Listening Habits a Media Divide Exists According to Age When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors-be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a Talkin' Bout My Generation: When it comes to connecting with content, Millennials, Generation X and Baby Boomers each have their own unique preferences. http://nlsn.co/6184BqM3j
"27.05.2016 16:00:02" www.nielsen.com Uncommon Sense: A Roadmap for Growing Established Brands Mature brands will find themselves in a broader range of situations than new ones. When it becomes clear that your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you? When your brand is suffering you may be tempted to re-live the past to understand what went wrong. But looking in the rearview mirror won't help you see the future. When it's time to grow, a simple roadmap will lead to revitalization.
"27.05.2016 12:00:02" www.nielsen.com Concerns About Terrorism and Immigration Seem to be Weighing on Consumers in Western Europe Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries. If we were to comment using just emojis, the sad face emoji would be a good way to describe consumer sentiment in Western Europe in Q1, as terrorism and immigration concerns topped the list of worries for global respondents. http://nlsn.co/6189Bqbbc
"26.05.2016 19:55:02" www.nielsen.com If You Create It, Will They Come? Producing Podcast Content to Build Your Listener Base A recent study from Nielsen Scarborough examined the lifestyles and behaviors of podcast listeners to identify the types of content that engage these consumers and keep them coming back for more. Podcast consumption is on the rise, with the number of adults 18+ listening to a podcast during the past month doubling over the previous five years. http://nlsn.co/6186BqMXe
"26.05.2016 15:30:04" sites.nielsen.com Beard, Marci Bring Marketing, Neuroscience Expertise to Turner Ad Lab Board Randall Beard, President of Nielsen's Global Innovation Practice, and Dr. Carl Marci, Chief Neuroscientist and EVP of Nielsen Consumer Neuroscience, have been selected by Turner to join the advisory board of Turner Ad Lab. Turner announced the formation In an industry of increased fragmentation, Randall Beard, President of Nielsen's Global Innovation Practice, and Dr. Carl Marci, Chief Neuroscientist and EVP of Nielsen Consumer Neuroscience, join Turner Ad Lab's board. http://nlsn.co/6187BqEF9
"25.05.2016 18:15:00" Timeline Photos While some people gravitate toward brands they know or grew up with, others prefer more uncharted territory. Among Millennials, the “brands on the way up” tend to be newer to the market—and many are growing by double-digits. http://nlsn.co/6186BqE0i
"25.05.2016 13:35:12" sites.nielsen.com Investing in Environmental, Social and Governance Information At the beginning of May, Nielsen launched its first Nielsen Global Responsibility Report, marking a clear step forward in our commitment to increased transparency, continuous improvement and ongoing stakeholder engagement. Companies that invest in environmental, social and governance (ESG) information commit to increased transparency and continuous improvement. Hear what Kate Vanek, senior vice president of investor relations/finance at Nielsen, has to say about how the
"24.05.2016 14:00:05" www.nielsen.com Resilient U.S. Consumers Begin 2016 With Confidence Around the world, consumer confidence in the first quarter of 2016 showed a fair amount of country-by-country variation, with perhaps no better example than in North America, where confidence remained strong and above the optimism baseline in the U.S. at The glass is half-full for U.S respondents in Q1 2016, where most are confident that personal finances (68%), immediate spending intentions (56%) and job prospects (52%) would be good or excellent in the next 12 months. http://nlsn.co/6184BqEIw
"21.05.2016 15:30:02" www.nielsen.com Asian-Americans Are Expanding Their Footprint in the U.S. and Making an Impact From food to technology to entertainment, Asian-American influence continues to rise in the U.S. and is spanning across the country. Traditionally, a majority of Asian-Americans have called the Northeast and West regions in the U.S. home, however, they're expanding from those traditional strongholds to the Midwest and South. Immigration, relocations and new births in the South, for
"20.05.2016 18:00:04" www.nielsen.com Worry Lines Deepen For Many Around the World Though global consumer confidence remained stable in the first quarter, there was notable variation on a country-by-country basis, and many markets noted a growing recessionary sentiment. In fact, six in 10 global respondents believed their nation's Recessionary Sentiment On The Rise: 60% of global respondents felt their country was in an economic recession in Q1 2016, up from 55% in the previous quarter. http://nlsn.co/6185BUifh
"19.05.2016 18:54:06" sites.nielsen.com Understanding Hunger in America: Data Makes a Difference When I think about fighting hunger, I think about how I can help out in my local community. I'm also excited by some of the large scale progress like the Global Food Security Act which Congress recently passed. Then I think about the unique work we do at “While hunger in America continues to be an issue, using data is part of our collective efforts to make an impact.” – Crystal Barnes, SVP, Nielsen Cares http://nlsn.co/6184BUwFo
"19.05.2016 15:00:03" www.nielsen.com Wanna Get Away? Travel App Usage Increases Among Americans Who Wish To As the ubiquity, utility and ease of use of smartphones continues to increase in the U.S., it comes as no surprise that app development and usage is following suit. And while the number of apps we use per month remains relatively constant, the time we While it's unlikely that you use more apps today than just a few years ago, it's more than likely that you've become even more addicted to the ones you do use in that short period. In fact, Americans spend almost 41 hours each month using apps.
"18.05.2016 18:30:03" sites.nielsen.com Measuring What Matters Measurement. It's the core of our business and the key asset that we provide to our clients-measuring consumer behaviors so that our clients can make thoughtful decisions and improve their business performance. We donated more than $10 million in 2015 in data, insights and pro bono volunteer work around the world as part of our overall commitment to Data for Good: http://nlsn.co/6180BWetn
"17.05.2016 19:00:03" www.nielsen.com Mixed Moods: 2016 Begins With a Fair Amount of Variation in Consumer Confidence Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. Ups and Downs: The global consumer confidence index has been largely unchanged over the past several quarters, but the Q1 2016 score of 98 reflected mixed confidence levels in every region. http://nlsn.co/6180BUOZp
"17.05.2016 14:45:06" www.nielsen.com Lettuce Show You the Way: Consumer Demand for Salad Kits Is Increasing As consumers strive to make healthier eating decisions, many have set out to find greener pastures, like Romaine, Arugula, Escarole and Kale. As a result, savvy retailers are meeting health-conscious consumer demand-and harvesting a little cabbage of As consumers strive to make healthier eating decisions, many have set out to find greener pastures—beds of leafy options like Romaine, Arugula, Escarole and Kale. And with packaged salads accounting for $3.7 billion in sales in the last year,
"16.05.2016 20:00:02" www.adweek.com How More Precise Data Science Will Be Advertising's Ultimate Savior For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed that ad spending as a percentage of total marketing "Better data, more sophisticated data integration and the growing role of ad tech and marketing clouds will continue to fuel the increase in advertising's share of total marketing spend and total brand revenue." - Mitch Barns, CEO http://nlsn.co/6181BU62x
"16.05.2016 13:18:03" www.nielsen.com Should CEOs Be Creative Directors? Few people would answer "yes" to this question-yet that's the current state of package design at many consumer products companies according to a recent Nielsen survey of CPG professionals. While an agency may suggest a strong package design, clients often combine elements to meet senior stakeholder demands. Sound familiar? More than three in five agency professionals agree that this tendency to create “Frankenstein” designs is pervasive and
"15.05.2016 15:15:05" sites.nielsen.com Making Marketing More Effective With the Nielsen Marketing Cloud With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. However, they also have the opportunity to market more Consumers are generating unprecedented amounts of data as they watch, buy and interact across physical touch points and digital screens. This video with Mark Zagorski, EVP, explains how Nielsen Marketing Cloud can help you break through the clutter:
"14.05.2016 17:15:13" sites.nielsen.com Employee Leaders Make an Impact on Diversity For Nielsen, diversity is a business imperative. Our clients' consumers come from a multitude of backgrounds, and we're committed to measuring consumer behavior across a wide range of ethnicities, cultures and organizations worldwide. Not surprisingly, When it comes to diversity and inclusion, employee leaders play a crucial role—not just in the workplace, but also in generating business impact. http://nlsn.co/6189BovRB
"13.05.2016 15:15:02" www.nielsen.com Shop 'til They Drop... Or At Least Until Their Thumbs Hurt: Getting to Know the Mobile Shopper For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. They're constant companions, helping us take care of just about everything we need to do each day-watching our favorite shows and Shop much? If so, chances are pretty high that you're among the millions who tap into mobile apps to check out deals, compare prices and find a nearby store to see something in person. In fact, 72% of smartphone shoppers say they research an item before
"12.05.2016 15:30:03" www.nielsen.com Understanding the Impact of Category Shopping Fundamentals With convenience and preference driving behaviors and the paths consumers take to the register, it's vital for brands and retailers to understand what's actually influencing their choices. That's where shopper fundamentals can help. Ever get home from work or class feeling hungry for something really specific, only to end up disappointed to find it's the one thing you don't have in the fridge? http://nlsn.co/6182Bo1YE
"11.05.2016 17:00:02" sites.nielsen.com Measuring What Matters Measurement. It's the core of our business and the key asset that we provide to our clients-measuring consumer behaviors so that our clients can make thoughtful decisions and improve their business performance. We were ranked No. 22 in CEO Magazine's 2015 Best Companies for Leaders in recognition of our leadership development programs. We're proud of the 2015 achievements highlighted in our Nielsen Global Responsibility Report and energized by the goals we've
"07.05.2016 17:00:02" www.nielsen.com Greener Cleaners: Global Consumers Get Naturally Clean When asked to pick the attributes they seek when purchasing all-purpose cleaners, 40% around the world say they want environmentally friendly benefits and nearly as many (36%) say they don't want harsh chemicals. Cleaning With A Conscience: 40% of global respondents say they look for all-purpose cleaners that are environmentally friendly, and 36% seek those with no harsh chemicals. http://nlsn.co/6185BWd2F
"06.05.2016 20:00:02" www.nielsen.com 'Views' from the Top: Drake Sets New Record as Streaming Grows in Canada Fueled by a massive wave of hype leading up to its release, Canadian superstar Drake's While sales of Canadian superstar Drake's 'Views' are on already pace to make the release the biggest of the year in Canada, on-demand streaming is up more than 336% in year-to-date 2016. http://nlsn.co/6185BWWvf
"06.05.2016 15:00:06" www.nielsen.com Success in the Mobile Gaming Market Can Be Explainable and Predictable In the ever-changing mobile games market, it can often seem like success is unpredictable. As a result, many publishers flood the market with titles and evaluate from there. The good news, however, is that the potential strengths and weaknesses of a Ever wonder why some mobile game makers release what seems like a never-ending stream of new titles? In many cases, they're hoping to increase their chances of success. If only they knew that success is predictable before a title goes to market.
"05.05.2016 20:00:05" sites.nielsen.com Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley A While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don't prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior 3.5 million consumers cross the Rio Grande Valley border each year. Frequent visitors—who visit 5 or more times a month—spend two-thirds more than other visitors. http://nlsn.co/6189BWE3T
"05.05.2016 18:00:01" www.nielsen.com Who's Headed to This Summer's Major Music Festivals? American's awareness of music festivals as a whole has increased over the past few years. As a result, this summer's series of events is set to be bigger than ever. The most well-known music festival in the U.S.? Lollapalooza! 52% of Americans have heard of the event: http://nlsn.co/6189BWE1c
"05.05.2016 13:31:03" www.nielsen.com Global vs. Local: The Choice Is Clear for Fresh and Packaged foods When it comes to choosing specific products, do consumers prefer global brands or local ones? The answer depends primarily on the category, and there is a surprising amount of agreement across regions. Fresh Food Figures: The majority of global respondents say they prefer local brands to global ones for vegetables (68% vs. 11%), meat (66% vs. 13%), fruit (64% vs. 12%), seafood (57% vs. 18%) and yogurt (52% vs. 22%). http://nlsn.co/6184BWJ2q
"04.05.2016 18:30:08" sites.nielsen.com SABLE Hosts Diverse Intelligence Series Event and Explores African-Americans as Influencers Last week, Nielsen's African-American employee resource group, SABLE, hosted its marquee Diverse Intelligence Series event in New York City. Using Nielsen's extensive data on media consumption and shopping behaviors, the event aimed to explore the buying The African-American population grew 35% more quickly than the total population from 2000 to 2014. And these consumers are powerful cultural influencers. http://nlsn.co/6184BW8Cm
"04.05.2016 13:02:02" www.nielsen.com Hispanic Millennials Seek a Cultural Connection at Grocery To better understand how the influence of other cultures affects Millennial shopping habits, a recent Nielsen study focused on the largest Millennial multicultural group-Hispanic Millennials Hispanics make up half of multicultural Millennials—21% of the generation's total U.S. population. So where are these consumers shopping? 61% say they've shopped at Hispanic supermarkets at least once over the past year. http://nlsn.co/6182BW8kr
"03.05.2016 19:30:01" www.nielsen.com Craft Beer Style Preferences Start and End With the Consumer Countless new options in the beer aisle aren't just tweaking traditional styles-they're creating new ones. And then on top of that, by further branching out with offerings like hard ciders, root beers, sodas and seltzers, brewers are no longer limiting Looking for something different in the beer aisle? Chances are pretty high that you won't have to look too hard. Brewers are creating a bevy of new styles to keep up with evolving demand, and many of the biggest sales gainers appeal more to women than
"03.05.2016 15:30:20" sites.nielsen.com Measuring What Matters Measurement. It's the core of our business and the key asset that we provide to our clients-measuring consumer behaviors so that our clients can make thoughtful decisions and improve their business performance. "We can all be proud that our company proves every day that measuring what matters can truly impact our world for the better." – Mitch Barns, Nielsen CEO
Today we are excited to launch our first-ever Global Responsibility Report, covering our company,
"02.05.2016 13:39:04" www.nielsen.com Americans Are Finding New Ways to Get Their Fizzy Fix Soft drink, soda, pop, fizzy drink, tonic-Americans have long loved bubble beverages. But over the last four years, total U.S. dollar sales for carbonated beverages have dipped 1%, a $1 billion loss to the industry. Soft drink, soda, pop, fizzy drink, tonic—what you call it depends on where you live, but whatever you're drinking, this bubbly beverage has long been a staple at many American tables. While regular soda has seen sales growth over the past two year, diet
"01.05.2016 16:45:02" www.nielsen.com Kids Think Self-Driving Cars are Cool, But Costly There are plenty of open questions about autonomous cars, but in a time when today's youths eat, sleep and breathe all things digital, it's worth exploring youth sentiment around this buzzed-about topic in the auto world. As with many of today's cool gadgets, price is a consideration where self-driving cars are concerned. But while 56.7% of youths 8-18 think they will come with hefty price tags, just over 38% perceive self-driving cars as “insanely cool.”
"30.04.2016 14:30:02" www.nielsen.com Cracked Up - The Latest on U.S. Egg Sales Despite their popularity at many breakfast tables, however, eggs aren't selling the way they used to. So what can egg farmers and retailers do to hatch improved sales? With egg sales down in recent years, egg farmers and retailers might see a rise in sales if they spread the message that eggs can be part of a balanced diet—one that also includes fruits/vegetables, whole grains, lean meats and dairy.
"29.04.2016 20:00:02" www.nielsen.com There's Something About Methodology: How to Deliver Total Social TV Measurement Although the unique nature of live social viewing is evident in consumer behavior, it has not been established that a methodology based on linear TV - a term used to refer to live TV programming - is necessary to precisely measure relevant social TV Do you ever Tweet about a TV show? Maybe you Tweet about show's stars while a program is airing. You may also Tweet at those same stars at other times unrelated to that TV show. Comprehensively measuring social TV requires an understanding of all the
"29.04.2016 14:00:01" www.nielsen.com Consumers Come Clean-About Cleaning Product Preferences When it comes to cleaning products, it should come as little surprise that efficacy tops the list of most important attributes that consumers around the world seek out when selecting household cleaners. If you're looking for cleaning products to clean up at the cash register, focus on what consumers want. Globally, respondents want products that work well (61%), are a good price/value (54%) and are from a trusted brand (37%). http://nlsn.co/6180Bmg7i
"28.04.2016 19:45:01" www.nielsen.com The 'Made In' Moniker Really Matters Around the World As multinational companies continue to expand into new markets, often providing access to a greater range of products for local consumers, are local companies getting lost in the shuffle? Not necessarily so. In fact, many local companies are thriving. Where a product is from is more important in the path to purchase than you may think. Nearly half of global online respondents say brand origin is as important as nine other purchasing factors, such as price, promotions and taste. http://nlsn.co/6181Bm3JB
"27.04.2016 15:30:03" www.nielsen.com Milk Is Still the Big Cheese of Canada's Dairy Aisle, But Perhaps Not for Long For many years, milk was the poster child for good health in the dairy section. But in Canada, milk is moo-ving over as select solid options like cheese and yogurt are claiming the spotlight. During the past year, sales of yogurt rose 4% and cheese saw grate sales volume growth of 4%. Comparatively, milk sales declined by more than $25 million during the same period. http://nlsn.co/6181Bm36x
"27.04.2016 02:00:03" www.nielsen.com HOW FILIPINOS FEEL ABOUT AD MESSAGES DISPLAYED IN VIDEO ON DEMAND PROGRAMMING Around three quarters (74%) of online Filipino consumers wish they could only see ads that are for products that interest them while close to 7 in 10 (69%) of Filipino consumers who watch VOD say online ads displayed before, during or after VOD 7 out of 10 Filipinos say they are engaged on social media while watching video-on-demand. Discover how you can maximize your advertising spending on this growing segment of discerning Filipino viewers. http://nlsn.co/6184BlohI
"26.04.2016 14:00:05" sites.nielsen.com Nielsen Recognized Once Again as a Top Company for Diversity We're excited to announce that Nielsen has been recognized for excellence and leadership in diversity by DiversityInc for the third year in a row. Nielsen earned the #41 ranking on the DiversityInc 2016 Top 50 Companies for Diversity list, an annual “Diversity and inclusion are crucial to Nielsen's growth, strength and ability to innovate. We are investing in technology, leadership development and other capabilities to enhance the creativity of our teams globally and benefit the companies and markets
"25.04.2016 02:00:09" www.nielsen.com Where to focus - the shopper or the retailer? In Vietnam, traditional grocery rules both in store numbers and sales contribution. The challenge to get your products into stores can be incredibly difficult but we discover 5 insights you need to know about traditional trade channel in Vietnam to win Did you know up to 98% of shoppers are not aware of promotions driven by traditional retailers? We've uncovered 5 key insights to help you win discerning shoppers in Vietnam. http://nlsn.co/6180BloCA
"23.04.2016 18:00:01" www.nielsen.com Daily Dose: Smartphones Have Become a Staple of the U.S. Media Diet When it comes to technology, sometimes there is a world of difference between wanting something and actually needing something. In the case of smartphones, the devices' ubiquity in terms of U.S. penetration and cross-platform functionality definitely put Curious about which device carries the most weight in Americans' media diet? Look no further than your palm. Smartphones are the most used platform, with adults 18+ using their devices nearly every day in the week. http://nlsn.co/6187BlcoN
"22.04.2016 17:00:02" event.on24.com Webinar: Defy the Odds - Bringing Breakthrough Package Designs to Market Wednesday, April 27, 2016 at 10:00 AM Central Daylight Time. Creating a successful package design may feel like trying to find a needle in a haystack. But, optimized package redesigns deliver a 5.5% lift in forecasted sales revenue. How can you make the design process easier? It all comes down to process! Learn how
"21.04.2016 15:00:01" nielsen.com Nielsen While local TV plays a major role in reaching audiences, understanding multi-platform touchpoints is especially important when it comes to today's digitally savvy shoppers. Our latest Local Watch Reports examines media and technology consumption habits in
"21.04.2016 02:00:00" nielsen.com Tapping into Telcos The past decade has seen unprecedented change in the technology and telecommunications sector in Asia-Pacific, and the coming years show no sign of a slowdown. The availability of smartphones, tablets, Wi-Fi, 4G networks and ecommerce is changing the way Super consumers drive the lion's share of your profits and will evangelise your products to others. Discover how Telcos can maximise value of their super consumers. http://www.nielsen.com/vn/vi/insights/2016/shopper-versus-retailer-english.html
"20.04.2016 18:30:00" nielsen.com Uncommon Sense: Next-Gen Innovation--An Evolutionary Model for Creating and Refining Ideas at Scale Typically, small teams build concepts, get qualitative or quantitative feedback, refine concepts, collect another round of feedback, and so on, until they arrive at a “winning” concept. This technique works well, but it suffers from one major drawback: It Iterative product development works well, but it suffers from one major drawback: It often produces ideas that are good enough but not the best. http://nielsn.co/VBEfio
"20.04.2016 14:31:00" sites.nielsen.com Nielsen's Path to Total Consumer Measurement | News Center | Nielsen 04/18/2016CorporateCPG, Digital Shelf 360, Nielsen Total Consumer, Profitero Nielsen's Path to Total Consumer Measurement Consumers today cross from in-store to online (and sometimes back again) as they browse and buy. For manufacturers and retailers We're working with Profitero to bring CPG companies Digital Shelf 360, a solution that will allow CPG brands to identify and capitalize on their e-commerce sales to move beyond the 'what' that simple online store audits provide and actually improve their
"19.04.2016 18:30:00" nielsen.com Urban Contemporary and News/Talk Radio Continue to Soar At the end of last summer, Urban Radio peaked with a 3.7% share of listening for all persons 6 and older—an all-time high. Six months later, the format has started to surge again, tying last summer's record in March. At the end of last summer, Urban Radio peaked with a 3.7% share of listening for all persons 6 and older—an all-time high. Six months later, the format has started to surge again, tying last summer's record in March. http://nielsn.co/Klgt2A
"19.04.2016 11:00:00" nielsen.com Untapped Potential? Understanding China's Music Consumers 72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones. 72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones. http://nielsn.co/Jc6S1q
"19.04.2016 02:00:00" nielsen.com Where to focus - the shopper or the retailer? In Vietnam, traditional grocery rules both in store numbers and sales contribution. The challenge to get your products into stores can be incredibly difficult but we discover 5 insights you need to know about tranditional trade channel in Vietnam to win In Vietnam, traditional grocery is the largest channel both in store numbers and sales contribution. With over 1.3 million traditional trade stores, the challenge is getting your products into the right stores and into the right hands of consumers.
"15.04.2016 18:23:32" nielsen.com Spring In To Cleaning: Tidy Tools Help Get the Job Done Cleaning can be a thankless job. Luckily, there's a variety of cleaning products to help. In fact, the tools that consumers use to clean their homes are as diverse as the regions themselves. Online respondents in Asia-Pacific are clicking their way to cleaners, with 37% of respondents in the region saying they have purchased household-cleaning supplies from an online retailer in the past 12 months, compared to 23% globally.
"14.04.2016 15:00:01" nielsen.com Mobile, eSports and VR Expand and Increase Engagement Not only have mobile gaming apps expanded the gaming landscape, but the growing popularity of eSports and the introduction of virtual/augmented reality devices to the category are making gamers even more of an interesting and attractive market. While gamers from yesterday might have been more likely to be teenagers playing Halo down the street, mobile gaming apps have made the activity more accessible to the masses—even the grandmother next door. http://nielsn.co/8UtwEl
"13.04.2016 13:00:02" sites.nielsen.com Nielsen Voter Ratings Bring Added Representation, Granularity to Political Campaign Data | News... 04/12/2016Corporateconsumers, politics, voter ratings Nielsen Voter Ratings Bring Added Representation, Granularity to Political Campaign Data Political buzz is everywhere in the U.S. as the race for the White House heats up before the general election in Political buzz is everywhere in the U.S. as the race for the White House heats up before the general election in November. The question for campaigners, however, is whether they're using the right tools to reach the voters whose support they seek. That's
"12.04.2016 11:00:00" event.webcasts.com Nielsen Marketing Cloud Launch Our Marketing Cloud launch event is today! Join our live simulcast from 8:30a-12:00p EST and hear Nielsen executives and clients who are already leveraging the Marketing Cloud. Join here: http://nielsn.co/M1xdfL
"11.04.2016 17:52:00" sites.nielsen.com Diversity: Better Business—Not Just the Right Thing to Do | News Center | Nielsen 04/04/2016Diversity, Thought Leadershipdiversity, employee resource, Hamilton, P&G, Sriracha Diversity: Better Business—Not Just the Right Thing to Do Angela Talton, chief diversity officer, NielsenAt Nielsen, we work to leverage diversity to provide “At Nielsen, our definition of diversity takes a broader view, encompassing more than what you see,” says Angela Talton, our chief diversity officer. http://nielsn.co/vRxfGA
"10.04.2016 19:45:01" nielsen.com For American Beer Drinkers, It's A Great Time to Be a Beer Lover According to a recent Nielsen survey conducted by Harris Poll, nearly 9 out of every 10 (88%) of U.S. beer drinkers say that it's a great time to be a beer lover. Nearly 9 out of every 10 (88%) of U.S. beer drinkers say that it's a great time to be a beer lover. http://nielsn.co/P42nc8
"09.04.2016 16:31:13" nielsen.com The Data Behind Diabetes According to the World Health Organization (WHO), the number of people living with diabetes is rising. How can consumer data help doctors, manufacturers and retailers better tailor offerings to help diabetic patients and consumers in their path to healthy In honor of World Health Day, we took a look at the data behind diabetes, a disease that affects more than 400 million Americans: http://nielsn.co/FikGuj
"08.04.2016 14:30:00" nielsen.com Need For Speed? Finding the Optimal Upload and Download Speeds for Consumers in a Data Driven World Networks are the backbone of every wireless carrier and are the most important reason a consumer selects and keeps a wireless provider. That's why measuring the effectiveness of network speed is essential to the success of the players, marketers and We hear a lot from wireless carriers about their network speeds. But truth be told, consumers' average file downloads aren't big enough to benefit from super-fast networks. http://nielsn.co/PYhmRr
"07.04.2016 16:35:54" nielsen.com Tantalizing Trade Off: VOD Viewers Don't Mind Watching Ads for Free Content The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them. Acceptable Ad Agreement: Among online survey respondents who say they watch VOD programming, nearly seven-in-10 (68%) in North America say also they don't mind getting advertising if they can view free content in exchange. http://nielsn.co/8zv4PF
"06.04.2016 15:09:01" nielsen.com Nielsen TV: Media Metrics are Helping Campaigns Pave the Way to the White House This November, Americans will cast their votes for the next president of the U.S. But the road to the White House is long, and political campaigns have myriad ways to engage with the voting public. That's where media metrics—the same ones that advertisers This November, Americans will cast their votes for the next president of the U.S. But the road to the White House is long, and political campaigns have myriad ways to engage with the voting public. That's where media metrics—the same ones that advertisers
"05.04.2016 14:30:01" nielsen.com Females Are Queens of Clean, But Men Are Sharing Some of the Load No matter where you live or who you are, dirt and grime are inescapable facts of life. As such, we all need to clean—and we spend a significant amount of time keeping our homes and clothes clean and fresh. Daily Dose of Clean & Fresh: We asked more than 30,000 global respondents to tell us how often they clean their homes and how often they do laundry – the same percentage (31%) told us that each was a daily activity. http://nielsn.co/XFaC6w
"04.04.2016 21:30:00" sites.nielsen.com Nielsen “Measurement is a team sport,” said Megan Clarken, our president of product leadership, at ARF Re!Think. Learn more about what we had to say about “How Advertising Works Today.” http://nielsn.co/45QzBd
"04.04.2016 15:40:16" wsj.com Nielsen to Include Set-Top-Box Data in Ratings for First Time Nielsen has struck a deal with Dish Network for the national satellite TV provider's set-top-box data to be used to enhance the measurement company's ratings. DISH set-top-box data will enrich our television and Total Audience services, providing improved representation, granularity and demographic insights. http://nielsn.co/9PALEu
"04.04.2016 09:25:00" nielsen.com Read All About It: India's Book Market Is Poised for Growth India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report. In India’s book market, it’s all about education—K-12 school books account for an estimated 71% of market and higher education books account for an additional 22% http://nielsn.co/wWWeQq
"03.04.2016 21:21:00" nielsen.com Earned It: Will The Weeknd Win Big at the JUNO Awards? With Canadian artists dominating the U.S. charts, the JUNO Awards, Canada’s most important night in music, will have more than enough talent to keep the competition lively. Justin Bieber’s “What Do You Mean?” has been nominated for Single of the Year at the Candaian JUNO awards—it’s also the most streamed song of 2015 in the country: http://nielsn.co/M07O34
"03.04.2016 16:15:00" sites.nielsen.com Separating Fact from Fiction | News Center | Nielsen 03/07/2016Thought Leadershipaudience measurement, big data, digital, Megan Clarken, Total Audience Separating Fact from Fiction Megan Clarken, president of product leadership, NielsenThe last two years have been a time of significant innovation and Do you know how many days of TV viewing we measure? What about if we measure mobile? Megan Clarken, president of product leadership, sets the record straight: http://nielsn.co/n5ZtsW
"02.04.2016 14:45:01" sites.nielsen.com Data Helps Nielsen and YMCA “Hop the Gap” in Membership | News Center | Nielsen 03/29/2016Social Responsibilitycorporate social responsibility, Nielsen Cares, YMCA Data Helps Nielsen and YMCA “Hop the Gap” in Membership In any collaboration, identifying the right partners is critical to achieving success. Whether you’re a business “The Nielsen Cares team gave us a better understanding of who our donors are and where in the community those donations are coming from. This will allow us to raise more funds and reach more families that need us the most.” - Julio Vega, district vice
"01.04.2016 14:28:00" nielsen.com Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support Different remotes for different folks. Globally, 66% who say they watch VOD content agree that they like watching because it allows multiple people in the household to watch different programming on different devices at the same time.
"31.03.2016 15:00:00" nielsen.com Americans are Nuts for Almond Milk Got milk? As children we were told that if we want to grow up big and strong, we should drink our milk. But in the U.S., traditional milk is moo-ving over as almond milk is taking center stage. Almond milk sales are going nuts, with sales increasing more than 250% over the past five years. In fact, sales hit a staggering $894 million in 2015 alone. http://nielsn.co/jfKWij
"26.03.2016 18:00:01" nielsen.com Facts Of Life: As They Move Through Life Stages, Millennials' Media Habits Are Different and... Millennialsâ€™ donâ€™t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit. Millennialsâ€™ donâ€™t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit.
"25.03.2016 14:10:00" event.on24.com Webinar: Think Small for Big Growth Tuesday, March 29, 2016 at 11:00 AM Central Daylight Time. Let’s get personal – in terms of product, price and promotion, that is. Today’s diverse and demanding consumers want to feel like even the largest of stores is tailored to them. Our upcoming “Think Small for Big Growth” webinar will offer tips and tricks
"24.03.2016 19:02:00" nielsen.com What's Heating up in the Frozen Food Section? March is National Frozen Food month. While the holiday originated in the U.S., Canada’s centre of store sales—including the frozen aisle categories—have been rising over the past five years. So what's driving growth in the Canadian freezer section? Canadian consumers facing sticker shock in the produce section are lining up in the frozen aisle to get the best bang for their buck. http://nielsn.co/ULfYCD
"23.03.2016 13:56:00" nielsen.com On-Demand Demographics: VOD Viewing Across Generations VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day. Daily Double: Among global respondents who watch VOD programming, more than twice as many Gen Z (49%) and Millennial (48%) viewers say they do so daily than Silent Generation (21%) viewers. http://nielsn.co/IU3ZT9
"22.03.2016 19:00:00" nielsen.com Uncommon Sense: When Should You Consider an "EDLP" Pricing Strategy for Your Product? The contemporary version of the low-price strategy is the “everyday low price” strategy, popularized by Walmart. But which products is an EDLP strategy ideally suited to? There’s nothing new about low-price strategies. In fact, most of us are familiar with Walmart’s “everyday low price” strategy. But few know the science to determining whether a product is a good fit for this type of strategy. http://nielsn.co/Id1y8s
"22.03.2016 14:00:00" sites.nielsen.com Nielsen Using marketing mix modeling (MMM), multi-touch attribution (MTA) and matched panel analysis (MPA) together may help marketers get the most accurate ROI. http://nielsn.co/0XdcXe
"21.03.2016 20:34:00" nielsen.com To Drive, or Not to Drive: The Youth Perspective on Self-Driving Cars There’s little doubt that driverless cars are headed to a roadway near you. In fact, they’re already out and about in select towns in California, Texas and Washington. So what do young people—those who’ve grown up with technology—really think about There's little doubt that driverless cars are headed to a roadway near you. In fact, they're already out and about in select towns in the U.S. So what do young people—those who've grown up with technology—really think about letting a car drive for them?
"21.03.2016 16:00:00" nielsen.com News/Talk Radio Becomes a Political Powerhouse With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of the presidential election primary season, politics was a hot topic of conversation in February—across the country and on the radio. With the political season in full swing, News/Talk radio listenership is reaching high levels not seen since the last Presidential election in 2012: http://nielsn.co/G9Nrh8
"20.03.2016 15:35:00" nielsen.com Are Americans Watching the Republican or Democratic Debates—or Both? With the debate season in full swing, a Nielsen analysis looked at how these primetime primary events are reaching viewers and if viewers have already drawn the divide between party affiliation in regard to viewing the debates. The 97 million Americans who saw any of the first six debates for each party spent an average of 138 minutes watching the Republicans vs 63 minutes for the Democrats. http://nielsn.co/HjF0Sg
"19.03.2016 18:45:00" nielsen.com Fresh Foods Dominate the Total Store Bracket Two Years Running It’s March. And that means it’s bracket time. But when it comes to springtime match-ups, the competition across the grocery aisles is as fierce as it is on the basketball court. So we took an in-depth look across the aisles to see which categories came Have you filled out your March Madness bracket? For the second year in a row, we filled out our Total Store Bracket to see which categories came out on top in Grocery. Hint: Fresh foods dominated the Final Four. http://nielsn.co/MZypPU
"18.03.2016 11:00:00" sites.nielsen.com Nielsen Nielsen was proud to celebrate #IWD2016 last week. Women in Nielsen (WIN) Nielsen Cares, and other Employee Resource Group (ERG) teams around the world hosted events, panels, and calls to action around the theme of #PledgeForParity. Learn more about how
"17.03.2016 15:00:01" nielsen.com Nielsen Value isn’t just about how much you pay for a product. It’s about the product quality, experience and appeal – even when it comes to pets! That’s why super premium pet food brands are seeing huge growth. http://nielsn.co/WPI1Id
"16.03.2016 14:30:00" nielsen.com Remote Control: VOD Puts Global Consumers in the Viewing Driver's Seat Not long ago, “watching TV” meant sitting in front of the screen in your living room, waiting for a favorite program to come on at a set time. Today, VOD programming options put the viewer in control of what they watch, when they watch and how they watch. Content Commanders: About a third of surveyed online respondents in North America (35%) and Asia-Pacific (32%) say they pay an online-service provider, like Hulu, Netflix or Amazon, for video programming content, compared to 26% of global respondents.
"15.03.2016 19:45:00" nielsen.com Canadian Trust in Digital Advertising Still Has a Long Way to Go It’s somewhat natural for consumers to be skeptical about advertising, but when it comes to paid advertising across traditional and digital media, Canadians have a higher level of distrust than their U.S. counterparts. In fact, Canadian online respondents It’s somewhat natural for consumers to be skeptical about advertising, but when it comes to paid advertising across traditional and digital media, Canadians have a higher level of distrust than their U.S. counterparts. http://nielsn.co/Eykqla
"14.03.2016 14:30:00" nielsn.co nielsn.co Think jazz is just a genre featured in movies from the 1960s? Think again. Take artist Kamasi Washington, for example. Last week, the Millennial jazz artist won the inaugural American Music Prize. So who are America’s jazz fans? http://nielsn.co/c2Ho8g
"11.03.2016 15:30:01" nielsen.com Digital Advertising Is Rising in Canada, Requiring More Sophisticated Measures of Success While marketing budgets in Canada are flat or down for many advertisers this year, spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns. While marketing budgets in Canada are flat or down for many advertisers this year, spending across the digital ecosystem is on the rise, and campaigns are being used in equal measure for brand-building and performance-based campaigns.
"10.03.2016 17:39:00" nielsen.com Nielsen Forget kibbles and cans! Today’s pet owners are choosing fruit/vegetable chews (47%), nutrient drops/powders (36%) and soups and stews (35%) as their top choices for new pet food products. http://nielsn.co/xKRk6G
"09.03.2016 06:00:00" nielsen.com About Us | What Consumers Watch and Buy | Nielsen At Nielsen, whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success and we understand what consumers watch & buy. Diverse markets and discerning consumer segments, our own Vaughan Ryan joins forces with Saigon Co-op and ANZ to trade stories and strategies on unlocking Southeast Asia’s potential. More: http://nielsn.co/4fXG2m
"09.03.2016 04:00:00" nielsen.com SEEING AROUND THE NEXT CORNER: IS YOUR BUSINESS MODEL 'FUTURE PROOF'? At Nielsen, whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success and we understand what consumers watch & buy. e-Commerce is a retail game changer: Around one third of Asia Pacific leaders believe it will account for at least 30% of business growth by 2020. Our Future Business Sentiment Survey 2016 has more. http://nielsn.co/4fXG2m
"07.03.2016 16:00:01" nielsen.com Usage-Based Insurance is Gaining Traction, Particularly Among Millennials The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers. No one likes paying for things they don’t use. Thankfully for drivers, a handful of insurance companies have rolled out usage-based insurance plans, and the concept is catching on with younger motorists. http://nielsn.co/ur61NV
"05.03.2016 15:00:01" sites.nielsen.com CEO Mitch Barns Discusses Nielsen’s Efforts as a Force for Good | News Center | Nielsen 03/01/2016Events, Social Responsibilitycorporate social responsibility, Mitch Barns, sustainability CEO Mitch Barns Discusses Nielsen’s Efforts as a Force for Good Nielsen CEO Mitch Barns recently led a panel discussion at CECP’s 11th annual Board of Our CEO Mitch Barns joined with other CECP CEOs to explore innovative solutions that businesses can deliver to address the big challenges we face as a society—particularly how we can all be “forces for good” in our world. http://nielsn.co/cZbZzA
"04.03.2016 19:30:01" sites.nielsen.com Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair | News... 02/25/2016Events, Globalbooks, India, Nielsen BookScan Quantum Virtual Conference Leaps ‘Around The World in 8 Hours’ With London Book Fair Nielsen Book has been at the center of the book supply chain for over 150 years and has exhibited at London Book Conferences bring together ideas from attendees near and far. But what if a conference went to them? Learn more about our collaboration with the London Book Fair, the Quantum Virtual Book Conference: http://nielsn.co/vb0HQy
"03.03.2016 15:15:16" adage.com Nielsen Doubles Down on Media Planning With Latest Buy Nielsen acquires Pointlogic as it looks to make its Total Audience data actionable for media planners and marketers. "This acquisition significantly enhances our clients' ability to plan and execute with greater precision in today's digitally enabled marketing environment." - Megan Clarken, President, Product Leadership http://nielsn.co/6FDPRb
"02.03.2016 16:30:00" nielsen.com The Live Lift: How Performing at Big Events Boosts Artists' Music Although Taylor Swift took home the biggest prize at this year’s GRAMMY Awards—and had the most talked-about speech—some of the other artists with memorable stage performances might have been bigger winners. Although Taylor Swift took home the biggest prize at this year's GRAMMY Awards—and had the most talked-about speech—some of the other artists with memorable stage performances might have been bigger winners. http://nielsn.co/Pu8QTM
"02.03.2016 02:00:00" nielsen.com Nielsen Southeast Asian consumers continue to remain the world’s most avid savers and Malaysia joins the top 10 list of countries globally where 63% of its consumers stash away spare cash for savings. Here’s more on how Malaysians are saving and spending their
"01.03.2016 02:00:00" nielsen.com Nielsen Consumer confidence levels in Southeast Asia continue to remain high with four countries in the region retaining their titles as the top 10 most confident countries globally. Here’s more on our latest Global Online Survey of Consumer Confidence and
"29.02.2016 22:22:26" Leon Bridges Covered Billie Holiday's "God Bless the Child" with Preservation Hall Jazz Band at the #NielsenBash2016 pre-#GRAMMYs party. Check it out. We were thrilled to have Leon Bridges headline our 2016 Pre-GRAMMY Bash! #NielsenBash2016
"29.02.2016 12:00:00" sites.nielsen.com Nielsen UAE Collaborates With Marketing to Women Conference | News Center | Nielsen 02/23/2016Diversity, Events, GlobalArab women, UAE, ‘Aalam-Al-Nisa’ survey Nielsen UAE Collaborates With Marketing to Women Conference Arab women, specifically those in countries of the Gulf Cooperation Council (GCC), will soon be a force to reckon Arab women are increasingly entering the workforce—at a rate of 7.2%. As a result, per capita disposable income for these women is expected to grow 20% by 2020. We recently shared insights like these from our new ‘Aalam-Al-Nisa’ survey about Arab women at
"26.02.2016 15:30:00" nielsen.com 2016 Brings a Pattern Shift for Radio Many things change after the New Year and out of the holiday season: the weather, vacation schedules, playoff aspirations among football players, as well as what people listen to on the radio. What was on your radio in January? If you’re a football fan, you probably tuned in to the NFL playoff action. And if you’re riding the hip-hop popularity train, you likely contributed to the continued growth of the Urban Contemporary format.
"26.02.2016 14:00:00" sites.nielsen.com Nielsen “A boomerang effect has been created, allowing technology that was repurposed from the medical field for the benefit of consumer neuroscience to be a great asset to the medical field.” - Dr. Hans-Joachim Heinze, one of Nielsen’s global neuroscience
"25.02.2016 20:00:01" sites.nielsen.com In Canada, Nielsen Volunteers Donate Time and Skill to Nonprofits | News Center | Nielsen 02/23/2016Social ResponsibilityCanada, skills-based volunteering, Volunteering, War Child Canada In Canada, Nielsen Volunteers Donate Time and Skill to Nonprofits For organizations without a clear line of sight into how their messaging resonates with “Skills-based volunteering is something I read that Nielsen did before I even joined the company, so it was really great to have the chance to get involved,” said Stephanie Chiu, associate analyst at Nielsen, about her work with team of Nielsen volunteers
"24.02.2016 15:00:01" nielsen.com Catch it Live: Sports Viewing Scores a Programming Goal The growing influence of streaming video on-demand (SVOD) services, time-shifting and social media have all had a well-documented impact on the landscape of linear TV and the way people watch their favorite shows. Yet despite the multiple ways we can Watch much TV via on-demand or DVR? If so, chances are pretty low that you’re not watching recorded sports programming. In fact, 95% of sports viewing last year happened live. nielsn.co/sRxeRe
"18.02.2016 16:00:00" nielsen.com Nielsen TV: Sizing up the Podcast Potential For advertisers, podcast listeners represent a major opportunity, particularly because of how dedicated podcast fans are to the medium. So what do we know about podcasters, and what’s the key to tapping into this passionate group of extreme audiophiles? When it comes to audio engagement, podcast listeners are a cut above. In fact, Westwood One’s Pierre Bouvard says these ravenous audio consumers spend most of their audio time with podcasts. How much time do you spend with this growing medium?
"16.02.2016 18:28:01" nielsen.com Super Bowl 50 Delivers a Winning Touchdown for Local TV Markets There are only a handful of live events that can capture the attention of people across America. While the telecast of Super Bowl 50 did not have the last-minute heroics of previous championship games it had something for everyone—including marketers and Where did you catch this year’s Super Bowl? In looking at the rundown of local market viewing, Charleston, Nashville, Minneapolis and Denver were hot rating markets http://nielsn.co/0xe4Kj
"15.02.2016 16:00:01" event.on24.com Webinar: Connecting Sentiment and Sales: Activating Brand Equity to Boost Your Business Thursday, February 18, 2016 at 11:00 AM Central Standard Time. Your brand’s equity is important, but strong brand equity doesn’t always translate into sales. So what’s the key? Often times, it comes down to linking the emotional equity consumers feel with their purchase behaviors. Learn more during our upcoming
"12.02.2016 15:00:00" nielsen.com The 58th GRAMMY Awards: Hip Hop's Big Moment When the 58th GRAMMY Awards airs this Monday, Kendrick Lamar will be looking to avenge his 2014 shut out with a prestigious Album of the Year award for Who are you rooting for on GRAMMY night? Kendrick Lamar is hoping to avenge his shut out in 2014 with a prestigious Album of the Year award for "To Pimp A Butterfly." If he wins, it will be just the third time that a hip hop/rap album has won the awa
"11.02.2016 20:28:00" nielsen.com Nielsen Spare Cash Scarcity: 23% of Middle East/Africa online respondents said they had no spare cash in Q4 2015, followed by 18% in Europe, 17% in Latin America, 11% in North America and 5% in Asia-Pacific. http://nielsn.co/gnZHtw
"11.02.2016 15:30:00" nielsen.com For Radio Programmers, Streaming Data Is Key Audience Insight 93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can. 93% of all adult consumers listen to radio each week. On the flipside, streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it? Truth be told, they can. http:/
"10.02.2016 19:30:01" Timeline Photos 15.2 million people in the U.S. saw Tweets about Super Bowl 50. Those Tweets were seen a total of 1.3 billion times throughout the night. The audience reached by Tweets about the event was 53% male and 56% over the age of 25. http://nielsn.co/YlJZAu
"09.02.2016 20:00:00" nielsen.com Comparing Concerns: What Keeps Us Up At Night What keeps you up at night? There’s probably more than just one thing: From anxieties about rising utility bills to worries about our personal health, to concerns about the well-being of our family, there’s a lot to think about. Common Consumer Concern: The economy remained the top concern in the fourth quarter of 2015 among respondents in Latin America (34%) and Asia-Pacific (29%), with levels highest globally in Venezuela (54%), Thailand (51%), Malaysia (50%). http://niels
"09.02.2016 15:30:00" nielsen.com Companies Looking to Boost Their Reputations Should Look Inward What makes a strong corporate reputation? While few brands would argue the need for effective management, quality products and a strong social responsibility platform, many are overlooking one of their greatest assets when it comes to reputation mana When it comes to employment, what do employees really look for? In a recent survey, being treated well ranked higher among tomorrow’s talent than things like diversity of the workplace, physical location and daily work duties. http://nielsn.co/v4zqvJ
"08.02.2016 15:30:01" nielsen.com Recessionary Sentiment On The Minds Of More Than Half Worldwide More than half (55%) of respondents around the world believed they were in recession in the fourth quarter of 2015, a modest increase from the start of that year (53%)—and a level that often exceeds official economic definitions. Around the world, recessionary sentiment levels improved most among respondents in Latvia (59%, 11 point improvement), Estonia (46%, 10 points), Italy (80%, 9 points) and the U.S. (47%, 8 points) in the fourth quarter of 2015. http://nielsn.co/TquxOu
"05.02.2016 15:03:00" nielsen.com Where the NFL Fans Are: Out-of-Home Viewing Scores a Touchdown Chances are high that most Americans will be watching the Super Bowl with friends and family. Enter the Super Bowl Party. And these parties contribute to large out-of-home (OOH) sports TV audiences. In fact, OOH viewing contributes to substantial spo Chances are high that most Americans will be watching the Super Bowl with friends and family. Enter the Super Bowl Party. And these parties contribute to large out-of-home (OOH) sports TV audiences. In fact, OOH viewing contributes to substantial spo
"05.02.2016 00:45:00" nielsen.tumblr.com Nielsen — It’s time for another binge-watching update! Now... It’s time for another binge-watching update! Now that the weather is finally getting colder for much of the northern hemisphere, it’s the perfect time to snuggle up under a cozy blanket on the couch... It’s time for another binge-watching update! http://nielsn.co/RSm3YH
"04.02.2016 18:30:00" nielsen.com Super Bowl Super Facts For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super? We’re glad you asked. Chances are pretty good we know what’s on your schedule this Sunday. But just how big and influential is the Super Bowl? We’ve got the stats. http://nielsn.co/9dudfY
"04.02.2016 14:45:00" nielsen.com What Are Connected Shoppers Doing and Not Doing Online? Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming Spammer Slammers: In a recent Nielsen 24-country survey about online purchasing of select categories, only about one-10th of respondents say they’ve clicked an online ad or email ad in the past six months to find out more. http://nielsn.co/xIbKUb
"03.02.2016 20:30:00" nielsen.com Nielsen Thirsty for something other than beer during the Super Bowl? You’re not alone. Wine and spirits sales spike 9% and 11% the week before the big game. http://nielsn.co/vgnHns
"03.02.2016 15:30:01" nielsen.com Remembering—and Cashing In On—The Titans: Former NFL Players Still Play the Endorsement Game When NFL stars step off the field when they retire, their gridiron legacies live on. And those legacies can be powerful tools for marketers looking to engage fans of those players’ years of hard hits and on-field heroics. When NFL stars step off the field when they retire, their gridiron legacies live on. And those legacies can be powerful tools for marketers looking to engage fans of those players’ years of hard hits and on-field heroics. http://nielsn.co/mIRP6K
"02.02.2016 20:00:00" nielsen.com Global Consumer Confidence in 2015: A Year of Change Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97. Compared to first-quarter 2015, confidence in the fourth quarter remained flat in Asia-Pacific at 107, while Europe edged up four p The earth isn’t flat, but global consumer confidence in 2015 was. Though there were quarterly fluctuations, global consumers reported a confidence index score of 97 in fourth-quarter 2015, the same score reported in Q1. http://nielsn.co/LdoYNR
"02.02.2016 16:26:00" nielsen.com Nielsen While Ultra Conservatives and Super Democrats might have opposing views when it comes to politics, women 30 and older in both of these groups in Cleveland favor reality home improvement TV programming: http://nielsn.co/gcOEkE
"01.02.2016 13:46:00" sites.nielsen.com Global E-Commerce Is Becoming The Great Equalizer | News Center | Nielsen 01/27/2016Thought LeadershipChina, consumer behavior, cross-border e-commerce, Mitch Barns Global E-Commerce Is Becoming The Great Equalizer Mitch Barns, CEOE-commerce is claiming an ever-larger share of commerce in more and more regions. One reputab “We’ve all seen how quickly Internet businesses can grow at home. Cross-border e-commerce multiplies the potential, as it multiples the size of the potential market.” – Mitch Barns, CEO http://nielsn.co/Xj7GbP
"01.02.2016 00:00:00" nielsen.com Nice Catch: Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards To Football As pro football continues to score viewership touchdowns, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong among Hispanic viewers, who spend an average of nearly 1 As pro football continues to score viewership touchdowns, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong among Hispanic viewers, who spend an average of nearly 1
"31.01.2016 21:25:00" nielsen.com Christmas Radio Sets a New Bar in 2015 With each passing year, the buildup to and payoff from switching to an “all-Christmas” format continues to pay dividends. In 2015, 528 radio stations nationwide adopted a holiday programming format, which was just one station shy of 2014’s record of Did you know: In 2015, 528 radio stations in the US adopted all-holiday programming—just 1 station shy of 2014’s 529 stations. http://nielsn.co/wJT7kg
"30.01.2016 19:25:00" nielsen.com Nielsen Radio reaches almost 15 million Hispanic Millennials, compared with 6.3 million Hispanic Boomer. But older Latinos spend more time listening to radio than their younger counterparts: http://nielsn.co/w0SDPZ
"29.01.2016 19:00:00" nielsen.com Got a Minute? How Our Use of Communication Apps Changes by the Hour 79% of wireless subscribers in the U.S. say they text in general, and U.S. smartphones users 18 and older spend 4 hours and 39 minutes on communication apps each month. So the question today isn’t if you can reach someone with a mobile message. It’s Ever wonder why someone isn’t responding to an email you sent? Or perhaps your latest Snaps are falling flat? Perhaps it’s not what you’re sending—but when you’re sending. http://nielsn.co/iyKArx
"29.01.2016 14:46:00" sites.nielsen.com Steve Hasker Discusses the Future of Measurement at Nielsen | News Center | Nielsen 01/25/2016Corporateaudience measurement, Steve Hasker, technology, Total Audience Steve Hasker Discusses the Future of Measurement at Nielsen With more devices at our fingertips than ever before, understanding how consumers use technology is essentia We’ve worked hard on expanding our Total Audience Measurement last year. Where do we stand? Steve Hasker clarifies: “We’ve built a system…to be able to measure anything anywhere at any time.” http://nielsn.co/9l2h4T
"28.01.2016 19:30:00" sites.nielsen.com Nielsen Awarded Top Service Provider by Consumer Goods Technology Magazine | News Center | Nielsen 01/28/2016CorporateAwards, Consumer Good Technology, Revenue Management and Optimization, solutions Nielsen Awarded Top Service Provider by Consumer Goods Technology Magazine In this ever-changing market place—where 59% of retail promotions don’t bre We’re blushing! We’re thrilled to announce that Nielsen was named Best in Category and SMB Market Leader in Demand Data Analytics from Consumer Goods Technology Magazine’s Readers’ Choice 2016. And for the first time, we were also voted in as a top 1
"28.01.2016 16:00:00" nielsen.com Navigating Store Choice Among Small-Box Retail Formats When we look across the U.S. retail landscape, the small-format channel has driven 88% of the expansion over the past five years. So what are consumers looking for when they shop this growing arena? Looking for a quick food fix? When it comes to small-box retail, most shoppers hit the convenience, dollar and drug channels for “In & Out” trips. http://nielsn.co/7fvfn4
"27.01.2016 15:30:00" nielsen.com Uncommon Sense: Is it Time for a Price Increase? CPG companies are looking for growth. But high growth in developing markets is no longer making up for slow growth in developed markets. In such an environment, it’s tempting to consider raising prices. But should you? CPG companies are looking for growth. But high growth in developing markets is no longer making up for slow growth in developed markets. In such an environment, it's tempting to consider raising prices. But should you? http://nielsn.co/mxw6w5
"26.01.2016 16:00:01" nielsen.com What’s in Your Customer’s Digital Wallet? Preferences Vary Greatly Around the World As connected commerce continues to gain momentum globally, it’s increasingly important that retailers make online shopping as simple as a routine trip to the store, even if they’re browsing from the other side of the globe—and offering the right meth Online Payment Preferences: Digital payment systems were the most widely cited way to pay for online purchases made in the past six months in China (86%), Germany (68%), Spain (56%) and Italy (55%). http://nielsn.co/9X2SDP
"22.01.2016 18:30:00" nielsen.com Why You Shouldn't Judge Children's Book Buyers by Their Covers When it comes to children's book buyers, purchasing habits are not homogenous. Just like elsewhere across the consumer product landscape, not all consumers in this category are created equal. Said another way, some book buyers are more valuable than When it comes to children's book buyers, purchasing habits are not homogenous. Just like elsewhere across the consumer product landscape, not all consumers in this category are created equal. Said another way, some book buyers are more valuable than
"22.01.2016 15:50:47" sites.nielsen.com Food for Thought: Nielsen Data Helps Feeding America Connect With In-Need Food Banks | News... 01/21/2016Corporate, Social Responsibilitycorporate social responsibility, Feeding America, Nielsen Cares, pro bono Food for Thought: Nielsen Data Helps Feeding America Connect With In-Need Food Banks For any organization, the ability to make strateg “Working with Feeding America Southwest Virginia gave us the opportunity to use our knowledge and skills to help fight hunger.” - Susan Ostreicher, product operations manager, Nielsen. Learn more about our work helping Feeding America: http://nielsn.
"21.01.2016 15:30:00" nielsen.com A Healthy Salute to New Year's Resolutions Just in time for those get-healthy New Year’s resolutions, the U.S. government has released its latest dietary guidelines for 2015-2020. But it seems that many Americans didn’t need the new dietary guidelines to motivate them to be healthier, as plen What’s your New Year’s resolution? We’ll bet you’ll never guess Americans’ top resolutions this year. http://nielsn.co/Td53wt
"20.01.2016 19:05:01" nielsen.com Connected Commerce Is Creating Buyers Without Borders While connected commerce is still largely a domestic affair, cross-border ecommerce is a growing phenomenon. Shoppers are increasingly looking outside their country’s borders, as more than half of online respondents in the study who made an online pu Buyers Without Borders: Global shoppers are setting sail for overseas sales. More than half (57%) of online shoppers in 24 countries in the Nielsen Connected Commerce Survey say they bought from an overseas retailer in the past 6 months. http://niels
"20.01.2016 15:02:21" sites.nielsen.com Nielsen to Measure Total Program-Related Conversation Across Twitter and Facebook | News Center... 01/20/2016Corporateaudience measurement, social media, social TV Nielsen to Measure Total Program-Related Conversation Across Twitter and Facebook This week we announced that Nielsen will be expanding Nielsen Twitter TV Ratings to include Facebook co The Nielsen Social team is excited to share that it will be expanding Nielsen Twitter TV Ratings in the coming months to include Facebook conversation for the first time. With measurement of program-related conversation across Twitter and Facebook at
"20.01.2016 02:55:01" nielsen.com Mobile Keeping Kiwis Connected According to the inaugural Nielsen New Zealander Connect Consumers Report, which looked at connected behaviours of New Zealanders aged 15 and over across many different platforms, screens and devices, nearly two in five online New Zealnders use at le Our latest Connected Consumer report reveals 3.1 million New Zealanders spend the equivalent of two workings days online each week. Nearly three quarters (73%) use at least two devices to access the internet on a weekly basis and nearly two in five (
"18.01.2016 14:30:01" sites.nielsen.com After COP21: Climate Change Is an Opportunity For Youth | News Center | Nielsen 12/29/2015Global, Social Responsibility, Thought Leadershipclimate change, COP21, Europe, sustainable After COP21: Climate Change Is an Opportunity For Youth With COP21 wrapped up and an historical agreement reached, there is no better time to look t When COP21 wrapped up at the end of last year, we took a look at how young people 18-29 view climate change in a survey with youths from 12 countries around the world. It turns out, 83% of respondents believe climate change will lead to the creation
"17.01.2016 21:20:00" nielsen.com Nielsen India Pale Ales saw the biggest growth in sales of all craft beer styles last year—a 35% increase. Learn more about the top alcohol trends of 2015: http://nielsn.co/9Men6D
"14.01.2016 18:00:01" nielsen.com How Kiip Validates Its Mobile Strategy Through Measurement There’s no denying the growing importance of mobile in the marketing realm. In fact, smartphone penetration in the U.S. hit 80% in September 2015. But as penetration and usage climb, marketers are increasingly interested in tracking ROI. There’s no denying the growing importance of mobile in the marketing realm. In fact, smartphone penetration in the U.S. hit 80% in September 2015. But as penetration and usage climb, marketers are increasingly interested in tracking ROI. http://niels
"12.01.2016 18:30:00" nielsen.com We're Ruled by Our Emotions, and So Are the Ads We Watch It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too. Are you ruled by your emotions? Studies show that ads that connect with you emotionally can drive higher sales than those that don’t. http://nielsn.co/yeL9de
"11.01.2016 16:00:00" nielsen.com How Migrating Millennials Will Change the Retail Landscape by 2020 By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials. By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials. http://nielsn.co/Uq7
"09.01.2016 16:30:00" nielsen.com Nielsen TV: American Radio and the Business of Urban Music During Nielsen’s recent Audio Client Conference, Jon Miller sat down with Tony Kidd, VP of Programming, Atlanta Radio, Cox Media Group, to learn more about why radio resonates with African-Americans and which genres are driving them to tune in. TV on the Radio (on the Internet)
Nielsen’s Jon Miller and Tony Kidd from Cox Media chat about why radio resonates so much with black listeners. http://nielsn.co/7xGM1c
"08.01.2016 18:00:00" nielsen.com The Most Talked About Beer and Spirit Brands Among NFL Fans Few things pair together seamlessly as if nature simply neglected to make the pairing official. Peanut butter and jelly, wine and cheese, and ketchup and fries are clear stand-outs. But when we expand the discussion to media, we zero in on perhaps th Few things pair together seamlessly as if nature simply neglected to make the pairing official. And perhaps the greatest pairing of all is bars and football. http://nielsn.co/H6wsUK
"08.01.2016 15:06:00" nielsen.com Uncommon Sense: Are Companies Truly Committed to Social Responsibility? In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap? When it comes to the current state of corporate social responsibility, corporate leaders and consumers have notably different perceptions. So what’s driving the gap? http://nielsn.co/J602JQ
"07.01.2016 16:00:00" nielsen.com Voices Carry: Social Networking Continues to Let Consumers' Thumbs Do the Talking Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers. Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers. But usage
"06.01.2016 17:08:11" nielsen.com Forces of Nature: The Media Universe Moves at the Pace of Technological Change The rise in technology and TV-connected devices has given consumers, marketing agencies and advertisers a vehicle for boundless choice. Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms Got a device? Perhaps three or four? See where your activity falls into the larger media usage landscape. http://nielsn.co/d3DKvQ
"05.01.2016 16:05:00" event.on24.com Webinar: What's In Store 2016: Canada Edition Wednesday, January 13, 2016 at 11:00 AM Central Standard Time With the Canadian dollar at an 11-year low, the battle for consumer dollars is heated—even within a single store. However, retailers and manufacturers that leverage the centre and perimeter through cross-promotion, partnerships and understanding chan
"04.01.2016 17:10:01" sites.nielsen.com Science in the Center: A Nielsen Consumer Neuroscience Update | News Center | Nielsen 12/10/2015Events, Thought LeadershipARF, consumer behavior, neuroscience, Nielsen Consumer Neuroscience Science in the Center: A Nielsen Consumer Neuroscience Update New technology and devices are changing consumer behavior at a more rapid rate than New technology and devices call for new measurements that match the pace of today’s digital age. Consumer neuroscience helps us keep up with this speed of change by measuring at an emotional and nonconscious level. http://nielsn.co/UWSg5e
"04.01.2016 03:00:00" nielsen.com Nielsen Nielsen’s latest Asia Pacific Retail & Shopper Trends 2015 report finds that in 2015, FMCG manufacturers and retailers alike continued to struggle to find significant levels of growth within the Asia Pacific region. But discover how retailers are shi
"30.12.2015 19:19:01" nielsen.com Nielsen Looking to measure an ad campaign? 83% of respondents to a recent survey consider brand lift to be the most effective way to measure brand advertising success http://nielsn.co/vjAsYX
"29.12.2015 21:00:01" nielsen.com Tops of 2015: U.S. Grocery From the center of the store and the perimeter, here are the top growth grocery categories that captured American’s attention in 2015 and generated steep dollar sales increases. From the deli to frozen food, consumers had more choice than ever at the grocery store in 2015. But a few select categories truly captured Americans’ attention in 2015 and generated steep dollar sales increases. http://nielsn.co/Ma4zJ1
"29.12.2015 17:30:01" nielsen.com They're Thirsty for Deals, But Millennials Won't Sacrifice Taste or Quality in their Alcoholic... Not only are Millennials 77 million strong, they will account for almost 30% of total consumer product dollars spent by 2020. So what does that mean for the alcoholic beverage market? In a word, opportunity. Not only are Millennials 77 million strong, they will account for almost 30% of total consumer product dollars spent by 2020. So what does that mean for the alcoholic beverage market? In a word, opportunity. http://nielsn.co/YuvEY9
"28.12.2015 18:56:00" nielsen.com Tops of 2015: Audio This year on the radio, News/Talk remained American’s No. 1 overall format in the 48 Nielsen portable people meter (PPM) markets. However, Urban Contemporary and Sports both experienced record-breaking years. Pop Contemporary Hit Radio remains the most listened to radio format with listeners aged 18-34 and 25-54 across PPM markets in 2015 http://nielsn.co/kdvUmY