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"20.02.2017 19:58:44" www.spredfast.com Marketing Today, by the Numbers Digital marketers-and marketers of all types-have seen their roles and responsibilities change just as quickly as technology over the past decade. So where do marketers stand today? 60 Marketing Stats at a Glance, 2016, a January 2017 report from Gartner, In 65% of companies, the marketing department handles social customer care: see how their role will take on even more importance in 2017.
"17.02.2017 17:32:05" www.spredfast.com #Spredwater a Spredfast + charity: water effort to provide access to clean water. Change always starts with education. Check out the tiles below to learn what your shares will improve-then spread the word using #SpredWater. Can you think of a better reason to post to social media? Want to help us fund a second well with charity: water? All it takes is a social share using #SpredWater. See how you can make a difference: http://sfa.st/2kRBDnw
"16.02.2017 21:31:43" www.spredfast.com Top 3 On-set Social Experiences of 2016-and why 2017 will be even better It's no secret that 2016 was not exactly everyone's favorite year. What didn't disappoint? Broadcast social experiences. From bringing the people's voices to the forefront of critical moments like the US Presidential Election to creating entirely new We expect even more interactive on-set social experiences during this year's live events. See why, and how your brand can get a jump on the trend:
"15.02.2017 15:41:05" Timeline Photos One of nine top #SXSW sessions you need to add to your schedule: "Social is More than a Metric" with Our CEO Rod Favaron. If you want to know how social can help solve your brand's biggest challenges and impact your bottom line, then this session is for
"15.02.2017 15:35:02" www.entrepreneur.com 4 Ways to Show Your Customers Love Year-Round Consumers want to feel love from their favorite brands each and every day, not just when it's time to break out the red flyers and heart-shaped decorations once a year. In fact, brand loyalty is at an all-time low, yet nearly half of consumers say they When it comes to your customers, you should treat every day like it's Valentine's Day. Our CMO Jim Rudden shares how to create lifelong ambassadors for your brand, via Entrepreneur:
"14.02.2017 17:40:27" www.spredfast.com How to Make your SXSW Experience Matter One could make the argument that at this point, SXSW is like a subway ride: crowded, filled with distractions and slowed by stops that have nothing to do with you, but still the most efficient way to propel you toward your destination-that is, if your The simple (but all-too-easy to forget) advice every marketer attending SXSW should heed:
"14.02.2017 16:02:05" www.spredfast.com Social Suite | March 10 – 12, 2017 | ATX Meet the Future of Social. Visit our exclusive suite March 10 - 12 in Austin, TX. At our exclusive Social Suite, we'll explore the future of social that is rapidly arriving, so you can explore tomorrow's brightest ideas, today.
"13.02.2017 15:54:43" www.ibm.com 3 Marketing Campaign Remedies Ever had a campaign that wasn't performing like it should? We've all been there. You run a campaign and you just can't figure out what's not working. You stare at your performance metrics, whether they are reach, impressions, view-through rates, click For every one who's had a campaign that didn't perform how it should, but you're not quite sure what went wrong, our own Heather Hildebrand shares three marketing remedies, via IBM Watson Marketing:
"10.02.2017 20:58:07" www.spredfast.com 9 SXSWi Sessions Not to Miss In just a few weeks, an impressive line up of speakers and performers around the globe from countless industries will come together in Austin to both inspire and be inspired by one another. With interactive sessions exploring topics in Brands & Marketing, 9 essential SXSWi panels, on everything from the value of social to visual storytelling, that you're going to want to move to the top of your list:
"08.02.2017 22:31:21" www.targetmarketingmag.com 2017 Marketing Predictions From Industry Experts - Target Marketing As a marketer in today's fast-paced, competitive industry, it's more important than ever that you stay ahead of the trends. What are those trends? We talked to industry experts from companies like Marketo, AOL and WP Engine about ... 2017 is seemingly rushing forward at a breakneck pace. Take stock on what you can expect with marketing predictions from industry experts, including our own CEO Rod Favaron:
"08.02.2017 17:40:49" www.spredfast.com 4 Questions you Should Ask Yourself about Chatbots and Social Care It's 2017. People are spending more time than ever on their mobile devices. According to Chatbots Magazine, 90 percent of the time we spend on our phones, we are on e-mail and messaging platforms. Consumers use only 25 to 30 apps each month, and they Could chatbots help your brand solve your customers' pain points? We take a look at what marketers should consider:
"08.02.2017 16:55:03" spredfast.com 5 Superbowl Ads that Made an Impact on Social Media Super Bowl ads are historically some of the most-watched ads each year, but we wanted to know which ads garnered the most attention on social. We loved watching the nail-biting Super Bowl 51, but we really loved the ads. See which spots out-performed all the rest this year:
"06.02.2017 19:33:04" www.cio.com 6 simple ways to show customers love this Valentine's Day In the highly competitive world of online retail and professional services, if you want to keep customers happy and coming back for more, you need to show them you care about their business. And with Valentine's Day just around the corner, here are six Involve your customers in all the Valentine's Day love by using social media to make direct, personal connections. See more details from our CMO Jim Rudden in CIO:
"03.02.2017 19:44:13" www.spredfast.com How to Create Content your Fans Love Golin is an integrated agency rooted in PR with Digital and Content at their core. Golin strives to create change through relevant, brave work worthy of awe and action-embracing new technologies that help their clients adapt and win in a constantly The secret to real-time relevance and strategic editorial planning at Golin, revealed:
"02.02.2017 17:01:09" www.spredfast.com 6 Super Bowl LI Social Media Campaigns we Already Love In just a few days, the biggest televised event of the year will bring people all over the country together to watch the Atlanta Falcons and New England Patriots fight for the Super Bowl LI championship title in Houston, Texas-unless you're like me and Stellar ads + social = marketing gold, especially during the Super Bowl. See how brands are already prepping for this year's game:
"01.02.2017 19:19:35" www.spredfast.com Instagram Posts from Women's March Outnumber Posts on Election Day by 40,000 Last Saturday, millions of protesters worldwide marched to demonstrate support for women's, LGBTQ, and immigrant rights in the wake of the US election. Reporters today are struggling to quantify the vast number of protesters that gathered in hundreds of Social media can demonstrate the political mood of the country & help quantify protest. See what we found from the Women's March & Election Day:
"31.01.2017 19:09:36" adage.com Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook's Model Snapchat is launching its ad platform 2.0, and it's borrowing Facebook's strategy to catch up to its rival as quickly as possible. On Tuesday, the messaging and media app was set to announce a new lineup of ad tech partners that could buy ads through its The future of content on Snapchat is boundless. Becoming a Snapchat Partner is another step in connecting our customers to the people they care about the most:
"31.01.2017 17:50:43" www.spredfast.com Spredfast Named a Snapchat Partner: What it Means for Our Customers An unparalleled grip on the millennial market. More than 10 billion daily video views. More than 150 million active daily users. Snapchat has secured a spot as a top media platform, and with the announcement of its growing ecosystem, brands will now have Marketers, don't settle for thinking outside the box: Get rid of the box all together. We'll help you do so by partnering with market-defining partners like Snapchat.
"30.01.2017 21:28:28" www.spredfast.com Social Suite | March 10 – 12, 2017 | ATX Meet the Future of Social. Visit our exclusive suite March 10 - 12 in Austin, TX. During our invite-only Social Suite, you'll connect with 2K+ digital directors, marketing execs, influencers and more who can not only see the future of social, but are building it now:
"30.01.2017 20:01:16" www.spredfast.com How Social Listening can Reveal Public Opinion 2016 was not a good year for the experts. From Trump to Brexit to The Apprentice, it seems that no one saw the big events coming. In final weeks, the experts tumbled over each other to find explanations for the inexplicable, citing such factors as Fake Innovations in social listening are developing as fast as social media networks themselves. Keep up by tuning in:
"27.01.2017 19:31:51" www.spredfast.com How to Find the ROI of Facebook As a digital marketer, making the connection between paid promotions and return-on-investment (ROI) can be a regular source of confusion and frustration. Yet, the payoff is exponential. Not only are you justifying your spend, you're able to grow your Determining your ROI with Facebook has tangible benefits, like the potential to grow your budget and your team. Let's start with Lead Ads:
"25.01.2017 18:25:13" www.spredfast.com How 3 Major Brands Got Creative Around Live Events Picture yourself at a basketball game at a large stadium. Just before "Get Ready for This" begins to diffuse through every part of your ear drums, you hear "This game was brought to you in part by [insert brand name here]". Brands don't need million-dollar budgets for successful live event sponsorship. Creativity is what really wins high engagement:
"25.01.2017 15:01:05" www.spredfast.com 5 Rules for Better Customer Care Here at Spredfast, we firmly believe a best of breed approach leads to the very best solutions on social. From marketing to social customer care, we understand that the most sophisticated insights come from multiple sources that work in collaboration. We teamed up with our partner Crimson Hexagon to bring you 5 simple rules that will leave you fully primed to tackle customer care on social:
"24.01.2017 20:11:13" www.spredfast.com Adweek Webinar: 3 Key Tips for Livestreaming You have options for livestreaming—from Snapchat to Twitch to Periscope to Vine to now Instagram, Facebook and Twitter. Where you want to place your livestream should be defined in large part by what you want to do—for example, when Old Spice wanted to Our recent webinar, Livestreaming Best Practices, detailed where digital media has been and how to move into the future: see our 3 key takeaways, including how to find the right platform for your content.
"23.01.2017 20:18:39" Timeline Photos Hats. We know you wear a lot of them. Today, wear this one:
Happy Community Manager Appreciation day! To us, you're always royalty.
"23.01.2017 16:20:01" www.cityam.com How well do you know your audience? Not as well as Spredfast's Leo Ryan The process of how brands communicate, especially large brands who spend a lot of money on their communications, is with a broadcast mindset. But if you don't care about what the audience is interested in, by default, you only care about what your brief Many brands are sleepwalking in the social age. Wake up your approach with advice from our own Leo Ryan in City AM on how to more effectively use social data:
"23.01.2017 15:29:05" www.spredfast.com How to Stay Relevant Between Digital Marketing Jobs There are four big ways to keep up and stay relevant with the constantly changing landscape that is digital—even when you're not plugged in in a full-time way. Keep up w the ever-changing digital marketing landscape–even when you're between jobs–with our advice:
"20.01.2017 20:14:40" Timeline Photos "For all our differences, we are one people—stronger together than we could ever be alone." -Barack Obama
"19.01.2017 19:55:09" www.spredfast.com 3 Ways Our Mobile-First World Affects Your Team Before we start, this isn't going to be that type of blog post. That post where I tell you how your customers are on mobile in staggeringly large numbers and you need to be thinking about how to reach them where they are. All of that is important, but Marketing “at the speed of social” is about keeping up with innovation, but also, it's about innovating how marketers work: learn to empower your social team.
"19.01.2017 15:01:05" event.on24.com Live Streaming Best Practices: How Live Video Is Changing the Social Landscape Thursday, January 19, 2017 at 01:00 PM Eastern Standard Time. #SpredIdeas 2017 is your year to put live video to work. Expect actionable takeaways that will transform how you look at the possibilities of live streaming in this afternoon's webinar, featuring our own Brian Foley alongside Shawn Silverman of Twitch, and Jill
"18.01.2017 21:50:23" Spredfast's cover photo
"18.01.2017 21:01:27" www.spredfast.com Three Best Practices for Going Live on Facebook While live streaming can be engaging and fascinating for a consumer, its unpredictability lends itself to seem pretty scary from behind the business side of the camera. In order to help you rack up a rapid stream of hearts and likes (if that's what you're Live streamed content and spontaneity go hand in hand, but beware of boring an audience with a lack of direction:
"18.01.2017 17:12:58" www.spredfast.com 3 Key Steps to Telling your Brand Story Audiences on social media have nearly unlimited choices, and attention spans are shorter than ever: the average human attention span is now just 8.25 seconds. So what makes people engage with content? What draws an audience in? If there's no tension, you haven't found the story.
"17.01.2017 23:21:06" event.on24.com Live Streaming Best Practices: How Live Video Is Changing the Social Landscape Thursday, January 19, 2017 at 01:00 PM Eastern Standard Time. #SpredIdeas As popularity surges and new platforms emerge, marketers can't afford to ignore the power of live video. Don't miss our upcoming webinar on Thursday, Jan.19, with experts from Twitch and DigitasLBi North America:
"17.01.2017 18:05:13" www.spredfast.com Social Suite 2017 | March 10 - 12 | Austin, TX Meet the Future of Social. Visit our exclusive suite March 10 - 12 in Austin, TX. You can't miss a trend if you help create it: Join 2K+ social leaders at our invite-only Social Suite and help drive social evolution. #soSpredfast
"17.01.2017 16:20:55" www.fastcompany.com Why Your Good Habits Might Actually Be Holding You Back While habits and routines can save time and help you form a path to success, more people should consider abandoning them altogether, suggests Rod Favaron, CEO and president of the social media marketing agency Spredfast. Don't let your habits box you in. Our CEO Rod Favaron on why following the same formula can keep you stuck in the past—and how to break free, via Fast Company.
"16.01.2017 18:24:23" Timeline Photos “Our lives begin to end the day we become silent about things that matter.” - Martin Luther King, Jr.
Our social feeds are anything but silent—with 1.2M mentions and counting—as we honor the fight for civil rights MLK dedicated himself to, and the
"16.01.2017 17:38:34" www.spredfast.com 3 Surprising Benefits of a Seriously Strong Brand Your brand is one of your company's most valuable assets. It communicates what you do, what you stand for, what your values entail, your personality, and together, it shapes your consumers' perception of who you are. A strong brand is important for a few unexpected reasons, including the defense against negative exposure.
"13.01.2017 22:18:38" socialmediaweek.org 20 Marketing Experts Predict the Future of Snapchat in 2017 - Social Media Week Will 2017 be a banner year for Snapchat, or will the social media-turned-camera company fall short of expectations? We asked some experts to weigh in. 44 days until 20,000+ global leaders come together for SMW February Conference. Learn more . What does the future hold for Snapchat? Our CMO Jim Rudden weighs in with his 2017 predictions. Read on, and tell us your own:
"13.01.2017 18:04:08" www.spredfast.com 3 Strategies for Compelling Video Marketing We don't need statistics like one-third of all online activity is watching video to know how essential video marketing is in our increasingly connected, social, and online world. Wow, 85% of video on Facebook is watched without sound. See what else you need to know when it comes to creating network-specific content, and two more strategies to up your video game:
"12.01.2017 20:02:06" www.spredfast.com 5 Digital Marketing Conferences not to Miss in 2017 Digital marketing is an ever-evolving field, making industry conferences a must for keeping up on the newest developments. Social media marketing conferences abound, but for this round-up, we chose the best of the best-those that will provide real value Don't waste your time sifting through the multitude of conference offerings for digital marketers: instead, check out our top-5 list & get the info (and inspiration) you need this year.
"12.01.2017 18:39:05" www.spredfast.com #SpredWater a Spredfast + charity: water effort to provide access to clean water. Change always starts with education. Check out the tiles below to learn what your shares will improve-then spread the word using #SpredWater. Want to do some social good in 2017? Your social shares using #SpredWater = our donations. Once we reach 10,000 shares, we'll fund a second well. Can you think of a better reason for a Facebook post?
"12.01.2017 16:51:09" attendee.gotowebinar.com Experiments in Storytelling We love a good story. From nursery rhymes to a binge watch on Netflix, stories have the ability to engage us like nothing else. Stories have the power to inspire and inform.
Transform how you approach storytelling and join us for The Drum's first fully interactive webinar—January 16, 9am CST—featuring our EMEA Market Strategy Director Eb Adeyeri, plus experts from LinkedIn,
"11.01.2017 21:22:20" www.spredfast.com Spredfast Welcomes Linkfluence to its Best-of-Breed Ecosystem Spredfast and Linkfluence today launched a new partnership that combines the power of Linkfluence social listening with Spredfast's best-of-breed engagement platform. We're happy to announce a new partnership that brings more global listening sources to your fingertips: Say hello to our new linkfluence integration.
"10.01.2017 20:01:09" www.spredfast.com Spredfast + charity: water - How two brands decided to share one effort When Spredfast decided to infuse a social good component into our brand and specifically, around our Summit, we reviewed each of these tenets. We knew that—like with our brand marketing efforts—it was vital to have focus, be consistent, and be branded, Today, we've made the next step in our #SpredWater partnership. See what drew us to charity: water's mission, and how we plan to double our impact—with your help:
"10.01.2017 18:21:29" www.ibm.com 5 considerations when hiring a data-driven marketer - IBM THINK Marketing Learn about five considerations for determining who fits the bill when hiring a data-driven marketer from Spredfast's Director of Digital Marketing Heather Hildebrand. Growing your team in 2017? This read is for you: 5 important traits to look for when adding a data-driven marketer to your team.
(They aren't what you would think.)
"10.01.2017 15:04:05" www.entrepreneur.com 3 Questions to Ask Yourself Before Diving Into Video Marketing If you've paused while scrolling through your Facebook Timeline to watch the making of chicken parmesan stuffed garlic bread or a happy shopper showing off her Chewbaca mask, you've contributed to the eight billion video views, which Facebook experiences Lights, camera, ask yourself these 3❓'s from our CMO Jim Rudden before taking on video marketing via Entrepreneur:
"10.01.2017 15:01:05" event.on24.com Live Streaming Best Practices: How Live Video Is Changing the Social Landscape Thursday, January 19, 2017 at 01:00 PM Eastern Standard Time. #SpredIdeas Facebook, Periscope, Twitch, Snapchat…where is your brand going live?
Explore how to amp up your live-streaming efforts with experts Shawn Silverman (Director of Social Media Marketing, Twitch), Jill Sherman (SVP of Social, Digitaslbi), and Brian Foley
"10.01.2017 00:02:10" Timeline Photos Smart homes, smart cars, smart everything: The most buzzed-about topics on social during CES 2017 speaks to a future where every object can send and receive data.
"09.01.2017 20:55:13" www.spredfast.com Social Highlights from CES 2017: Smarter living, autonomous technology and VR Editor's note: Each January, the Consumer Electronics Show in Vegas brings stunning innovation to the forefront of the news cycle and on the tip of tech industry tongues. Spredfast's Director of Agency Business Development, Dalyn Ward, spoke with Jill The Consumer Electronics Show (CES) in Vegas just wrapped, and our own Dalyn Ward spoke with DigitasLBi North America's SVP of Social Strategy Jill Sherman about what's trending now. See the inside scoop:
"09.01.2017 09:01:11" performancein.com PI Predictions: Marketers Will Treat Social with the Same Rigour as Performance Marketing Ad spend on social has boomed to a record $493 billion globally – in fact, spend is due to match newspaper ad revenues in just three years. We expect this trajectory to continue next year. 'Soft' metrics are no longer enough. Our own Leo Ryan shares his predictions on the increasing importance of ROI in social marketing with PerformanceIN:
"08.01.2017 15:01:38" In the past week, Golden Globes social chatter has been heating up in metropolitan cities around the world including LA and NY to Toronto, London, Paris, and São Paulo.
Want to participate as a brand? Join the conversation around top terms to connect
"06.01.2017 20:26:04" www.spredfast.com Snapchat On-Demand Geofilter Best Practices You have the venue booked, the vendors paid for, and everything set for your next event. But before you toss out your checklist, you may want to add the social component to it - a Snapchat On-Demand Geofilter (or two!). "Think of Snapchat geofilters as a next-generation postcard." Use these tested tips to make a splash on Snapchat:
"06.01.2017 19:10:27" www.digitasdose.com Spredfast Social Snapshot: Internet of All The Things - Digitas Dose Right now the Consumer Electronics Show, better known as CES, is in full swing. We've been tracking what is getting people's attention on social and how the conversation is shaping up so far. Drones and wearables and VR, oh my. Our Senior Analyst shares what topics are driving the most social conversation about CES with DigitasLBi North America:
"05.01.2017 19:29:04" www.spredfast.com SEO and Content Best Practices for 2017 As you kick into gear in 2017, laying out your plans for content marketing domination, you already understand that some of the tips that would've helped you years ago will hurt you now, badly. New year, new set of predictions: This time, our content marketing strategist takes a look at SEO and content trends for the year ahead.
"04.01.2017 21:48:03" www.spredfast.com Why Brand Marketers Should be Thinking About Experiential Marketing The beginning of a new year always calls for predictions, and I'm putting a stake in the ground on mine now: experiential marketing will become more important than ever in 2017. Experiential marketing creates a bond between a company and a consumer. See where it's headed in 2017, and how to use experiential marketing to further your brand:
"03.01.2017 20:29:01" www.spredfast.com 6 Predictions for Social Customer Care in 2017 Where 2016 acted like a nightlight, helping consumers adjust their eyes a bit to vaguely make out what is available to them, 2017 will be more like a searchlight, seeking out brands not providing care on social and making it obvious they need a change. Social care is due for an upgrade in 2017. Get ready for increased integrations, advancements in AI, loyalty programs, and more:
"03.01.2017 20:12:30" www.inc.com 18 Tech Predictions for 2017 Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what's happening in an industry. Here's what a handful of small businesses, startups and analysts are seeing in their Itching to know what the future holds? Our president and CEO Rod Favaron is here to give you a glimpse, via Inc. Magazine:
"01.01.2017 19:01:08" Timeline Photos Thank you to all of our customers, partners, and employees for joining us on our journey to a brighter future of social. Here's to 2017!
"01.01.2017 17:27:06" Timeline Photos Need a pick-me-up after the rough ride of 2016? You're not alone — #NationalBloodyMaryDay has already 648 social mentions today
"31.12.2016 16:09:08" Timeline Photos New year, new you? Social chatter reveals CrossFit as one fitness fad guaranteed to last throughout the new year.
"28.12.2016 17:36:10" www.spredfast.com 2017 Social Media Predictions Across Top Social Networks As 2016 draws to a close, we're all looking forward to next year and hoping for more-and that includes our talented digital team. We surveyed two team members for their top 2017 social media predictions across networks to keep you up to date. Wondering what top social media networks will look like in 2017? Two of our digital team members share their predictions on big changes coming to Facebook, Instagram, and more:
"25.12.2016 15:56:09" Timeline Photos The social data is in, and it looks like Bad Santa and The Polar Express are battling it out for the Most-Talked About award.
"22.12.2016 21:56:09" austininno.streetwise.co Spredfast CEO: Trump Is Like a '70-Year-Old Millennial' Austin tech veteran Rod Favaron isn't known as a political pundit. But he does know a thing or two about social media. Favaron's company, Spredfast, tracks the ups and downs of traffic on social networks, including Twitter--a medium that has gained deep Austin Inno covers our CEO Rod Favaron's take on president-elect Donald Trump's relationship with Twitter, and how it may evolve during his presidency:
"22.12.2016 19:16:55" austininno.streetwise.co Here are 17 Austin Tech Companies to Watch in 2017 In 2016, several hot Austin companies get even hotter. Think about Spredfast's increasing reach and new funding, Dell's growth through acquiring EMC or RideScout being acquired and rebranded as moovel Group. Sure, 2016 was a rowdy year with plenty of Happy to have landed on Austin Inno's list of tech companies to keep your eyes on in the new year:
"22.12.2016 16:36:16" www.spredfast.com How AI Will Change Retail Imagine that shopping online feels less like browsing the aisles of Costco or Sam's Club and more like being whisked into an appointment with a personal shopper in a small boutique that somehow seems to stock everything you like and need. Get ready for a not-so-distant future where every shopping experience yields exactly what you want—thanks to personalization provided by Artificial Intelligence.
"21.12.2016 22:19:11" www.cnbc.com Trump and POTUS have less in common when it comes to Twitter Donald Trump's favorite medium to get his message out is revealing interesting insights about what kind of president he might be, said social media marketing platform Spredfast. Donald Trump isn't the first president to use new media to reach the American public, but he is the first to use it like a millennial. Our CEO Rod Favaron in CNBC:
"21.12.2016 20:06:38" www.spredfast.com 3 Creative Social Good Campaigns we Loved in 2016 Consumers-particularly those who skew younger (think: Millennials and Gen Z)-now want more out of brands and companies they patronize: they want brands who take a stand on social issues, something that can run counter to the classic marketing mindset of We're closing out the year with a round-up of the best social media campaigns from 2016 that spoke up about important social issues:
"21.12.2016 00:23:10" www.bloomberg.com Is Trump's Twitter Use a National Security Risk? Navigant Managing Director Robert Anderson and Spredfast President and CEO Rodney Favaron discuss the impact of Donald Trump's tweets and hacking threats to the president-elect. They speak with Caroline Hyde on "Bloomberg Technology." (Source: Bloomberg) President-elect Donald Trump's Twitter habits have already shaken up the media. Our CEO Rod Favaron shared predictions on what else is to come with Bloomberg Technology. Watch now:
"20.12.2016 18:27:51" www.spredfast.com Thinking About a Re-Brand? Thanks to instantaneous, en masse, and seemingly uncontrollable feedback through social media platforms like Twitter and Facebook, many marketers cringe when they hear the "R" word in passing: Rebrand. Just like the biggest stars need only a first name (Adele, Beyonce, Oprah), the best-branded companies need only a logo (Starbucks, Target, McDonald's), but that cred must be earned consistently over time.
"19.12.2016 20:29:48" www.spredfast.com 4 Ways your Social Strategy can Inform your Email Strategy Omnichannel marketing is no longer a nice-to-have-success depends on optimizing each of your channels in concert and coordination with one another. Avoid channel silos by bringing your social and email efforts closer together. We'll show you how:
"16.12.2016 20:30:54" www.spredfast.com How to Refine your Social Media Scheduling Today we live in a world of 2.3 billion active social media users, and that number is ever-expanding. The opportunity this presents to brands is, by now, old news. There has never been more branded content flooding our feeds, and as marketers we must How to think big, while still planning for the small details.
"15.12.2016 16:02:12" blogs.wsj.com Five Predictions for Political Tech and Social Media in 2017 After an election year where viral tweets, targeted ads and data caught were the focus, it's time to look ahead on the calendar at what the next year could bring for political tech and social media. Social media came into a new spotlight during a blazing election year, and its importance in the political sphere shows no sign of fading. Our CEO Rod Favaron talks to The Wall Street Journal about the far-reaching effect social will have in 2017.
"14.12.2016 21:23:02" www.spredfast.com 6 Lessons from our Social Media War Room When creating content for an event, over-prepare and over-staff. You can't have too much great content, and it always takes longer than you think. There's no such thing as over-preparing when it comes to strategically managing social media during your company's big events.
"13.12.2016 19:22:54" www.spredfast.com 3 Mobile Marketing Predictions for 2017 It's an exciting time to be in digital marketing. It's a discipline that's constantly evolving and sometimes it's hard to decide what's really worth your time. At Spredfast, we're always testing. Our MO is to try new things, see what sticks-and is also Mobile marketing is poised to shake up the new year. Make sure your team is ready with three predictions from our Director of Digital, Heather Hildebrand:
"13.12.2016 16:32:44" www.thedrum.com Team GB's Leah Davis: 'When a brand's personality comes across, it makes a difference to the fans' For Rio's 2016 Olympics, Team GB's head of marketing, Leah Davis had a unique storytelling challenge on her hands. In advance of our upcoming webinar on brand storytelling, Leah Davis shares how Team GB tackled the challenges of uniting fans in different time zones during the Rio Olympics, via The Drum:
"12.12.2016 17:46:45" www.spredfast.com 3 Lessons for Posting Branded Content on Medium Through a variety of unique content sharing characteristics, Medium has become an ever-more-popular platform for bloggers around the globe to share quality writing. The platform, founded by Evan Williams four years ago, acts as a host for content creators From more than 2 million Tweets sharing Medium content we found data-driven patterns marketers can learn from:
"12.12.2016 17:00:01" www.exchangewire.com Why Social Care Strategy Often Fills Marketers with Dread Social media is slowly starting to become a key element of a brand's communication strategy and, of course, this means they need to take customer service into consideration. ExchangeWire speak with Leo Ryan, VP, customer solutions, EMEA, Spredfast, about “Brands that focus solely on content over conversations are missing the point.”
Our VP of Customer Solutions - EMEA, Leo Ryan, talks to ExchangeWire on how brands can handle the increasing demand for social customer care:
"09.12.2016 19:30:27" Spredfast Holiday Party 2016 - ATX
"09.12.2016 17:33:33" www.spredfast.com Brand Storytelling in 2017: What's the Point in Telling Stories if Nothing Changes? The title of this blog is possibly the most important statement I've heard in 2016. I wish they were my words. But they are the words of photojournalist Giles Duley. At a recent conference, One Question, Duley spoke about his career, from a photographer Brands will learn to tell stories that matter and resonate during our upcoming webinar on January 16th. Join our team of experts just in time to kick off the new year:
"08.12.2016 17:27:17" www.spredfast.com Social Media Language Patterns During the Holidays With Thanksgiving behind us and Hanukkah, Christmas, and New Year's ahead of us, we wanted to take a wider look at when and how people talk about holidays. With access to the Twitter firehose via our Intelligence product, I started running a series of Ready to cozy up to Home Alone with a slice of mincemeat pie? Our senior analyst Jason Smith digs into what topics are leading social conversation during the holidays:
"07.12.2016 16:19:35" www.spredfast.com How an Emmy-Award Winning Writer Built a Show Using Spredfast It's more likely than not that you've laughed, chuckled, maybe even guffawed at the words of Fred Graver. That's because Fred has spent the last 30 years writing and producing iconic Television. His resume reads like a "best of" list - In Living color, Today on the blog, hear from writer and producer (and four-time Emmy-Award winner) Fred Graver on a future where social listening informs television show production from ideation to distribution:
"06.12.2016 19:01:57" www.spredfast.com How Influencer Marketing Will Evolve in 2017 Looking back, 2016 may be seen as the year influencer marketing went mainstream-or, the year it died. Think the 60 Minutes piece on social media influencers, or countless posts on the death of the strategy-or the how-tos on making money as an influencer. Ashley Brown, our VP of Global Communications, spoke with Leslie Fines, Manager of Social Strategy for DigitasLBi North America, about where the influencer market stands and where it might go: Find out what's working, what's not, and what's likely to
"06.12.2016 16:12:29" www.thedrum.com The Drum and Spredfast launch webinar on Experiments in Storytelling The Drum's Experiments In Storytelling webinar, in association with Spredfast, will teach listeners how to use storytelling techniques to engage and inspire their audience. "Storytelling presents brands with an unprecedented opportunity to inspire and inform." Join us this January, alongside Ogilvy & Mather, Team GB, and LinkedIn for The Drum's first fully interactive webinar on experimental storytelling:
"05.12.2016 20:18:26" www.thedrum.com Spredfast's Leo Ryan on The Tale of Thomas Burberry Speaking ahead of The Drum's upcoming webinar on brand storytelling in January, Leo Ryan, EMEA vice-president of customer solutions at Spredfast explains why Burberry's Christmas campaign is a perfect example of storytelling and how Snapchat is Telling a story that remains in the minds of an audience long after it ends is an art as much as a science. Our EMEA VP of customer solutions, Leo Ryan, on how Burberry rose to the challenge, via The Drum:
"05.12.2016 17:39:10" www.spredfast.com Invest in Education with Your Social Marketing Software A few weeks ago, I declared that we were in a new stage of maturity in the enterprise social marketing software space-that what our customers need now are social software solutions. But now that social marketing software can do more, solve more complex The best way to ensure social software solutions provide ever-increasing value across your organization? Education, enablement and training.
"05.12.2016 17:17:32" www.ibm.com Spredfast: Outstanding customer care is the ultimate holiday gift - IBM THINK Marketing It's rarer and rarer for ads to stand out in our “always on” environment. Can you envision a single holiday campaign from last year? Most people have trouble even remembering the very last display ad they saw Our take on why going above and beyond in your customer care is more memorable than a glitzy holiday campaign, via IBM Watson Marketing:
"02.12.2016 17:31:08" spredfast.com 3 Bold Instagram Experiments that Just might Pay Off Whether B2C or B2B, Instagram is more crowded than ever before with brand content. Thanks to a consistently growing user base and a massive amount of photos posted each day, people have access to a seemingly endless amount of content. So how can you as a If you're anything like us, you're deep in planning mode for 2017. Embrace a bolder approach to Instagram with these three ideas: http://sfa.st/2h2UGgn
"01.12.2016 17:08:08" spredfast.com The Social Iceberg Revisited Last year, we were surprised to find that only 7% of brand tweets are those we see when we scroll through our feeds every day—the campaign slogans, holiday wishes, and product pushes tweeted from brands to their thousands of followers. The remaining 93% We revisited social data from leading tech, electronics, and retail brands as well as airlines and grocers to see how marketers can use industry and seasonal trends to better their social care strategy: http://sfa.st/2gclRBn
"30.11.2016 20:13:08" www.spredfast.com What Social Data Tells us about Netflix's Success By July of this year, more than 320 scripted television shows had been released on traditional, broadcast, cable television, and streaming services. TV is good and TV is plentiful: this is an incredibly crowded environment that shows now signs of slowing What the new golden age of streaming television can teach marketers about both reaching your existing audience and cultivating a brand new audience:
"29.11.2016 19:44:04" www.spredfast.com 5 Reasons Why Social Listening is Table Stakes There were 176 million new people who joined social in 2015 alone. Think about that. Really think about it. That's 176 million new people producing, viewing, and interacting with content every single day, sending signals out into the social-verse about Social has made powerful changes to the phrase "listening to the market."
"29.11.2016 15:50:42" www.bandt.com.au Why Digital Marketing's New Acronym Is L.O.C - List, Offer And Creative Marketing has changed more in the last two years than it has in the past 50 with marketers now feeling ill-equipped to meet the challenges of digital and keep up with the pace of change, all without being able to see what is working. Our marketing director Adrian Mottershead shares a methodology with B&T that's tangible, actionable, and sure to kick your digital marketing campaigns into gear.
"29.11.2016 15:40:22" www.marketingtechnews.net Why should marketers be using Medium? Time and time again, brands are burned by jumping too quickly onto the next big thing only to watch it fade away. Not so with Medium, the blogging platform founded by Twitter co-founder Evan Williams in 2012. It's recent growth and differentiation makes We researched patterns in content topics, language, and engagement to see how brands should be making use of Medium. Delve into the findings in Marketing Tech:
"28.11.2016 19:56:40" www.campaignlive.co.uk How Team GB won social gold during the Rio 2016 Olympics Team GB used Spredfast to manage its social content, and relied on ambassadors to create new material, including ex-Olympians, celebrities and online influencers. Team GB's investment in social paid off in a very big way during the Rio 2016 Olympics. See what you can learn from their strategy via Campaign Magazine:
"28.11.2016 16:37:55" www.spredfast.com 4 Steps to Building a Powerful Employee Advocacy Program While not all employees are passionate believers of the businesses they work for, let's assume that a good majority of them are. Your strongest advocates may be your employees. See how to activate and empower them with a solid employee advocacy program:
"24.11.2016 15:54:04" Timeline Photos Make room for more turkey: If social mentions reflected portion size, here's how your #Thanksgiving dinner plate would look
"23.11.2016 18:54:04" Timeline Photos Clicks vs Bricks: a look at the social data reveals Cyber Monday mentions have seen a 90% increase from 2015 to 2016, while Black Friday social chatter has dropped 18%.
"23.11.2016 17:22:23" www.spredfast.com Social has Evolved and it is Time Listening Does Too. More and more organizations are investing significant resources-both in time and money-in social media, making now the perfect time to share valuable insights from social with the broader organization. Why force your way through the challenges of traditional focus groups when you can use social research?
"22.11.2016 20:36:04" Timeline Photos Sweet as pie: Over 6 million of you gave thanks on social last Thanksgiving. Here's what the data says you were most #thankful for, with love at the top of the list.
"22.11.2016 17:04:02" www.spredfast.com 5 Ways to Boost Brand Loyalty in the Gift Economy Adding the principles of gift economies within your social and business strategy. How your brand can benefit from embracing that generosity means giving without expectation of return.
"21.11.2016 19:32:16" marketingland.com The shifting social landscape of Black Friday The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday - the big November push for flash sales and door-busters - has become an annual ritual for shoppers in the US, both online In anticipation of Black Friday, the conversation on social is more evenly split across gender and age groups than in 2015, and that's not the only thing that's changing. Our VP of Research Chris Kerns looks at the data for Marketing Land:
"21.11.2016 17:26:50" www.spredfast.com Doing Well While Doing Good: The 4 Tenets of a Community-Minded Brand 89% of consumers are likely to switch brands to one associated with a cause. Here are 4 steps to build a community-minded brand. Social responsibility affects a brand's bottom line in a very positive way. We'll help you capitalize on your community-minded efforts to create a win-win:
"21.11.2016 16:08:48" www.inc.com 17 Things These Executives Wish They Had Known From the Start Imagine if you could travel back to when you were beginning your career, but with the wisdom you possess today. Would you do anything differently? Here's what these successful leaders say they wish their younger selves would have known. Start breaking all your habits now. Our CEO Rod Favaron is here to guide you down the path to entrepreneurial success, via Inc. Magazine:
"18.11.2016 17:53:53" www.spredfast.com 4 Social Strategies for Nonprofits that Stimulate Change Marketing for nonprofits. Once an oxymoron to some, nonprofit marketing has become a fundamental aspect of fundraising in this increasingly social age. Embrace the power of pathos and show potential donors the impact of your mission with these social marketing moves:
"18.11.2016 17:29:57" Timeline Photos We're halfway through #Movember and our CMO Jim Rudden and CRO Eric Anderson are happy to display their support. #SpredLife
"17.11.2016 22:35:22" fortune.com It's Time for Interns to Stop Hating on Coffee Runs The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today's answer to the question, "How do you turn an internship into a Our PR Manager Samantha Subar shares some seriously smart advice on how to thrive as an intern, and even turn that internship into a career, in Fortune:
"17.11.2016 21:30:12" Spredfast's cover photo
"17.11.2016 21:30:12" Spredfast's cover photo
"17.11.2016 20:29:11" socialmediaweek.org How to Find (and Use) Insights from Billions of Pieces of Social Content - Social Media Week Social data is currently one of the best tools for marketers to use in order for companies to discover upcoming trends and hidden insights. In this session, VP of Research and Insights Chris Kerns sat with Social Media Week Chicago Missed our VP of Research Chris Kerns at Social Media Week Chicago? You can catch the recap now:
"17.11.2016 19:42:17" www.fastcompany.com What Silicon Valley Wants From The Trump White House For Silicon Valley and the tech sector, the ground has dramatically shifted in the last seven days. In the months leading up to the election, the sector overwhelmingly contributed more money to Hillary Clinton than Donald Trump. "An administration that embraces the opportunities that tech innovation provides will not only be more efficient, but also more transparent." - Our CEO Rod Favaron speaks with Fast Company on his hopes for the tech sector under President-elect Trump.
"17.11.2016 19:26:31" www.spredfast.com How we Created a Digital Marketing Report by Accident Digital marketing is largely performance marketing. To me, it's so so critical to watch how your campaigns are performing all the time and constantly tweak. But you also don't want to make yourself crazy watching and tweaking, so how can you keep track of See how a weekly digital marketing report strengthened our team's efforts and how the surprising power of this simple routine can benefit you, too:
"16.11.2016 18:58:58" www.spredfast.com Black Friday Advice from 3 Social Marketing Pros 2015 proved to be the most social #BlackFriday to-date, and no-doubt, the social demand will grow in 2016 as audiences continue to prioritize mobile and e-commerce. #BlackFriday hashtags will overpopulate the social universe, brand mentions will soar, Social marketers, take note: experts from Reebok, Mall of America, and Hot Topic are here to make your Black Friday campaigns run a bit smoother.
"15.11.2016 18:00:48" spredfast.com How to Plan Instagram Stories for Events Each new event marks an exciting opportunity—and responsibility— for any brand or business. Who isn't looking to leave a lasting impression on their audience? When it comes to your next big event, Instagram Stories may be just the platform you need.
"14.11.2016 20:14:10" The federal government operates over 9,000 social accounts: see what you can learn from them in our latest Smart Social Live.
"14.11.2016 20:05:31" www.spredfast.com 7 Time-Saving Black Friday Social Media Strategies For those who work in social, not only are the holidays the most wonderful time of year, they can also be the most stressful. Though retailers have "modest expectations" for this Black Friday, that doesn't mean social gurus everywhere won't be feeling the Our Black Friday gift to you: up to 9 hours of time saved!
"11.11.2016 18:48:10" www.spredfast.com Which U.S. Government Agency is Most Active on Social Media? In our sixth Smart Social Report we highlighted a massive social media user hiding in plain sight-federal governments around the world are proactively using these mediums to reach and engage their citizens where they are. You can read all about that here. Unsurprisingly, the most “Loved” government page is the White House. See more insights on the social presence of various U.S. government agencies, inspired by our sixth Smart Social Report:
"11.11.2016 15:41:11" Timeline Photos "Like a bird on the wire...I have tried in my way to be free." RIP Leonard Cohen
"10.11.2016 20:19:36" blogs.wsj.com How Some Social Media Data Pointed to a Donald Trump Win DOW JONES, A NEWS CORP COMPANY News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. While many polls and prediction models forecasted Democratic nominee Hillary Clinton as the winner of “Social data has power in scale, but at times, it requires people to be comfortable self-declaring their preferences.” Our VP of research Chris Kerns talks to the The Wall Street Journal about social data predictions #SpredVotes
"10.11.2016 19:21:12" www.spredfast.com The Unexpected Election Five months ago, as Britain geared up to vote on whether to leave the European Union, Spredfast took a look at the social chatter surrounding the vote. The referendum was a perfect test laboratory, because each side used a unique hashtag-#RemainIn for the Our VP of global comms Ashley Brown reflects on what turned out to be a very unpredictable election through a social data lens #SpredVotes
"10.11.2016 16:47:30" www.cnet.com Why social media couldn't call Trump's victory "People have to be in a place where they feel comfortable or willing to self-declare," Kerns said. "In this election, they were not." Our VP of Research Chris Kerns on why social data faced the same struggle as exit polls when it came to predicting Trump's election night win, via CNET. #SpredVotes
"09.11.2016 19:01:42" www.dmnews.com Election Night on Social November 09, 2016 Donald Trump As perhaps the most remarkable election night in memory put a lid on a remarkable campaign, Austin-based social marketing platform Spredfast was there to survey and summarize social reaction. DMN rounds up some highlights of the reaction on social during election night, based on Spredfast data.
"09.11.2016 15:39:14" www.cnet.com Can social media call the election? The improbable is reality.
Republican Donald Trump, a divisive outsider who overcame even his own party's distrust, took to a New York stage in the early hours of Wednesday to claim the presidency of the United States. His acceptance speech, delivered A long campaign officially came to an end in the early hours of this morning. We partnered with CNET to look at the role social played in #Election2016:
"09.11.2016 00:02:46" austininno.streetwise.co Spredfast Insights: Nasty Women are Trumping the Deplorables on Twitter Spredfast, the fast-growing Austin social media analytics company, is probably having more fun with Election Day than most of us. That's because it's using its Twitter and other social media analytics to take the pulse of Americans sharing their feelings An inside look at our all-day and through-the-night election insights from Austin Inno:
"08.11.2016 22:11:23" In an anything-but-predictable election season, one thing you can count on is real-time #ElectionDay social data if you follow @SpredInsights on Twitter: http://sfa.st/2fYwv1X
"08.11.2016 21:34:32" www.wsj.com Analysis Finds Clinton Winning the Social Media Election The two closest states, where the conversation was about even in sentiment for the two candidates was Ohio and Florida. If social media decided our next president, it looks like Clinton would be the winner. Our sentiment analysis in the The Wall Street Journal:
"08.11.2016 20:20:46" www.spredfast.com The Politics Social Media Can Agree on: We're Glad Election Day is Here It's been an inarguably tough election season. Rhetoric has devolved and issues have been cast aside in favor of scandal and stress. Pundits and predictors (including Spredfast) alike have gnawed their cuticles trying to map out the future of the An analysis of social sentiment proves that exercising the right and privilege of voting is being met with enthusiasm across party lines. #SpredVotes
"08.11.2016 17:09:03" Timeline Photos 6 out of 7 battleground states are talking about Trump more than Clinton, but the chatter isn't all positive. We looked at the social data for Adweek: http://sfa.st/2fXGcOh
"08.11.2016 16:36:54" www.cnet.com Can social media call the election? CNET is working with Spredfast, a social media analysis firm, to monitor what people are saying about the election in seven battleground states. We'll update throughout the day. We're partnering with CNET to share election day insights and reveal social data predictions from the battleground states, updated throughout the day:
"07.11.2016 20:52:39" www.spredfast.com How Social Media is Shaping the Political Divide Every day, we log into our social accounts and see the world through the lenses of people we know and many we don't. We scroll past the opinions of our friends and family members intermingled with content created in cities with unfamiliar names. On social media, the world looks different depending on the candidate that you support. We ran a social data analysis to explain why:
"07.11.2016 19:14:23" 5 Election Predictions | Smart Social Live Weather the day before the storm with 5 pre-election social insights from our Research and Insights team at Spredfast: Justine and Jason dive into the data to give you the latest on what social is predicting for election day.
"04.11.2016 19:22:57" Seeking some inspiration to kick your running routine into high gear? Take a look at our break down of 2016 fitness trends, from popular apps to post-workout sentiment to the most active days of the week:
"04.11.2016 17:31:18" www.spredfast.com Snapchat and Pokemon Go: The Silent Rise of Augmented Reality Virtual reality has stolen headlines recently: Virtual reality will change our lives, Virtual Reality Is Bringing the Arcade Back, Virtual Reality: from game to game-changers. It also popped up at our Summit - Space 150's Greg Swan says the best content The game-changing reality of AR and what brands need to know before diving in:
"04.11.2016 14:16:41" digiday.com How Royal Caribbean Cruises got its social customer response time down to 11 minutes Royal Caribbean has been able to streamline the process by employing a customer-care software by Spredfast. A Digiday look at how Royal Caribbean International manages high-volume, multi-network social care with speed, agility, and attentiveness— all with the help of our social customer care solution.
"03.11.2016 19:27:17" www.spredfast.com 5 New Ways to Upgrade your Instagram Strategy An average of 80 million photos are uploaded to Instagram each day. That's a whole lot of #squadgoals and #ootd shots. And it's also one very good reason to make sure your Instagram strategy will allow you to stand out from the crowd. It's time to take your Instagram strategy from good to great.
"02.11.2016 18:09:00" www.spredfast.com Why Diverse Teams are Winning Teams Historically, tech companies haven't always been known for their inclusiveness or diversity. At Spredfast Summit 2016, we decided to address the issue head-on with the inspiring breakout session, "Working While Human: Building Winning, Inclusive Teams." Diversity efforts are important to companies both internally (think: the bottom line) and externally (think: social media image). Learn more from seasoned inclusion experts Sally Kohn, Ada-Renee Johnson, and Shiloh Gulickson:
"02.11.2016 16:51:11" www.martechadvisor.com Twitter Enhances Direct Messages with Welcome Messages and Quick Replies Twitter, the online news and social networking service, has announced new features to improve its Direct Messages. This move has been geared towards brands who use the platform mostly for customer service interactions. The two new features will enable Twitter's new Direct Message features offer big value to businesses in an increasingly social-first world. Our CEO Rod Favaron talks to MarTech Advisor:
"02.11.2016 15:29:09" www.cnbc.com Marvel's 'Doctor Strange' is poised to conjure box office magic With next week's premiere of "Doctor Strange," Marvel Studios will enter uncharted waters of mysticism - and it looks like the hit-maker's magic touch is as powerful as ever. The story about surgeon Stephen Strange's journey to become the Marvel November 4 marks the premiere of "Doctor Strange," and fans already have a lot to say about the latest film from Marvel Studios. We shared social insights with CNBC:
"02.11.2016 14:18:56" www.cmo.com.au A look at social media, Hawaiian Airlines style When you are running social media for any large business, the task can seem overwhelming - especially if there are just two of you to do so. For Hawaiian Airlines' social media marketing specialist, Asiana Ponciano, the task has been made a lot easier Social media marketing specialist, Asiana Ponciano, gives CMO Australia a look at the social strategy fueling Hawaii's biggest and longest-serving airline, and why relying on Spredfast is an integral part of the Hawaiian Airlines process.
"01.11.2016 18:10:35" For the 5th year in a row, brilliant speakers and social leaders from the world's largest brands and media companies came together at Spredfast Summit for three days of forging connections, exchanging ideas, and gaining lasting inspiration. October 26 - #SFSummit 2016 For the 5th year in a row, brilliant speakers and social leaders from the world's largest brands and media companies came together at Spredfast Summit for three days of forging connections, exchanging ideas, and gaining lasting inspiration. October 26 -
"01.11.2016 18:10:35" For the 5th year in a row, brilliant speakers and social leaders from the world's largest brands and media companies came together at Spredfast Summit for three days of forging connections, exchanging ideas, and gaining lasting inspiration. October 26 - #SFSummit 2016 For the 5th year in a row, brilliant speakers and social leaders from the world's largest brands and media companies came together at Spredfast Summit for three days of forging connections, exchanging ideas, and gaining lasting inspiration. October 26 -
"01.11.2016 16:19:11" www.spredfast.com Deeper Context, Faster Response with Twitter Spredfast is proud to be among the first to integrate and build into Twitter's quick replies in Direct Messages. We say it often: social changes at a rapid pace. And you can count on us to provide the most advanced, innovative capabilities available—like Twitter's new quick replies in Direct Messages.
"01.11.2016 14:41:48" www.bandt.com.au It's Time To Get Serious About Social Customer Care - B&T With customers increasingly demanding service and support on social media, brands that fail to be present and engaged risk alienating their customers. In a time where consumers expect that social media will offer a better customer service experience than email or phone, Adrian Mottershead, our Market Director - ANZ, shares that businesses must be responsive, or get left behind:
"28.10.2016 20:36:31" www.spredfast.com Spredfast Summit Day Two: Why and How Brands Should be Human This morning at Spredfast Summit, our keynote speaker Trevor Noah started off his talk by immediately denouncing his role. This wasn't going to be a keynote speech, he said, because keynote speeches are meant to be motivational. Or rather, he clarified: Spredfast Summit 2016 is a wrap, but our digestion of all the amazing content has just begun: In our Day 2 recap, learn how brands find success by incorporating a truly human approach when interacting with their audience on social media.
"28.10.2016 17:11:10" Smart Social Awards 2016 Every year we celebrate the best of the best and this year our #SmartSocial award finalists are Hawaii – gohawaii.com Airbnb and Target — Congratulations are in order! #SFSummit
"28.10.2016 15:07:04" Timeline Photos Hilarious and truly perceptive commentary by @Trevornoah happening now (and making our day) at #SFSummit
"28.10.2016 14:42:05" www.spredfast.com Spredfast & charity: water –
two brands, one story. Building just one well can have an impact on a community for years to come. That's why on behalf of the Spredfast community, we've funded a well, which will be built in Ethiopia. Watch to see how water changes everything-and why we believe in charity: We're thankful that you've helped us with the first step of our #SpredWater journey: naming our well. Your votes are in and Giving Well has won by a landslide. You can sign up for updates and watch progress of the Giving Well unfold, here:
"28.10.2016 13:48:04" www.spredfast.com Spredfast Summit Day One: From Conversation to Connection Dozens of speakers and hundreds of attendees shared at least one important thing in common as Spredfast Summit 2016 got underway: conversation. Leaders on stage talked with audience members. Backstage, employees chatted with keynote speakers. In between The next best thing to being at #SFSummit: Our day 1 recap, complete with compelling takeaways you can use now.
"27.10.2016 22:02:06" www.spredfast.com Spredfast & charity: water –
two brands, one story. Building just one well can have an impact on a community for years to come. That's why on behalf of the Spredfast community, we've funded a well, which will be built in Ethiopia. Watch to see how water changes everything-and why we believe in charity: On behalf of the Spredfast community, we've funded a well to be built in Ethiopia. This #SpredWater collaboration now just needs a name — that's where you come in! Vote here:
"27.10.2016 22:00:34" Live at #SFSummit 2016 | Cubby Graham, charity: water Not at #SFSummit? You can still tune in to see @charitywater's social strategist Cubby Graham share his wisdom on the main stage
"27.10.2016 21:39:04" Timeline Photos “People respond to stories and not statistics: stories inspire us and move our hearts and minds to action” - #SFSummit keynote Cubby Graham of charity: water
"27.10.2016 17:47:15" Live at #SFSummit 2016 | Chris Kerns "Insights Hiding in Plain... Chris Kerns on what social data can reveal about money, politics, and religion
"27.10.2016 16:54:31" Live at #SFSummit 2016 | Nathalie Nahai "The Secret Psychology... Take a step inside the mind of your audience: Don't miss our livestream sneak peek of #SFSummit keynote, and expert web psychologist, @NathalieNahai - happening now!
"27.10.2016 16:40:04" Timeline Photos Sharing on social is often about validation and self-esteem. Web psychology expert, Nathalie Nahai, now on stage at #SFSummit
"27.10.2016 16:05:41" Live at #SFSummit 2016 | "You Call That Content?" What we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. Tune in now to our #SFSummit panel to see Greg Swan of space150 talk next-gen content, with live illustrations by our Creative Director
"27.10.2016 15:58:08" Timeline Photos Not even 11am and we're off with a bang! Energy levels are high and serious inspiration is flowing #SFSummit
"27.10.2016 14:23:03" Timeline Photos Your success is our success — our CEO Rod Favaron up on stage now at #SFSummit
"26.10.2016 21:03:04" Timeline Photos Join the conversation: Share all the social insights and behind-the-scenes details with #SFSummit
"26.10.2016 20:32:31" Timeline Photos Let's make this official: Pick up your #SFSummit badge today on the W Austin terrace.
"26.10.2016 17:53:46" www.spredfast.com Taking the Pulse of Politics on Social If we can agree on one thing about 2016, it's that no one will say it was boring. Between Brexit and the U.S. presidential election, we've had a year full of issues, votes, and October surprises. The Spredfast research team has spent the past few months #SFSummit speaker Chris Kerns mines social data to reveal new insights into the contentious election season.
For more like this, make sure to slot in Kern's keynote titled "Money, Politics, and Religion: Social Data Research" at #SFSummit midday
"26.10.2016 15:06:04" Timeline Photos We're so glad to see old friends and new faces arriving for our fifth annual Spredfast Summit.
Join us tonight for Happy Hour: 5pm on the ACL Music Porch–we'll have drinks & canapes, you'll have an outlet for your brimming #SFSummit excitement
"26.10.2016 14:01:04" Timeline Photos Welcome to day 1 of #SFSummit: Get ready for 3 days of connecting and lasting inspiration!
"25.10.2016 21:43:43" www.huffingtonpost.com Why Every Business Needs To Care About Social Customer Care If there's one thing this year has demonstrated, it's that we live in a social-first world. When Spredfast took a look at how this is playing out in real life, we found that 93% of all brand content isn't promotiona l - it's real conversations with Our CEO Rod Favaron on what embracing an exceptional customer experience looks like in a social-first world, via The Huffington Post:
"25.10.2016 15:50:42" marketingland.com October surprise: When brands enter the political discussion Over the past few months, it's grown increasingly difficult to enter a lengthy discussion without drifting into politics. Between the Brexit debate and the US presidential election, a combination of high-stakes topics and big personalities have dominated This election cycle brands have been jumping into the political discussion, but not by shouting about one side or another.
Our VP of Research Chris Kerns looks at how brands are mixing with politics in his latest Marketing Land column. #SpredVotes
"25.10.2016 14:57:06" www.spredfast.com 2016 Spredfast Summit leaders in social from every industry global brands, media and agencies of attendees find Summit valuable HOST OF THE DAILY SHOW, COMEDIAN Trevor Noah is best known as Host of Comedy Central's The Daily Show. Noah launched his career in post-apartheid Pack your bags and update your feeds: #SFSummit begins tomorrow! We can't wait to introduce compelling speakers, present unparalleled content, and facilitate countless networking connections.
"25.10.2016 11:04:56" Context is everything when it comes to resolving an issue on social. Arm your team with historical conversation data, and more, with Social Customer Care. http://sfa.st/2eNGl3v
"24.10.2016 18:20:53" www.spredfast.com Do you Need a Local Social Strategy? We sleep with our phones, check email in bed, stare at computers, and stay up late watching television or pinning furiously. We are barraged with advertising, news, family updates, work and entertainment every day. In order to rise above the noise on Deliver more personalized content with local social media strategies. How to know if this approach is right for you:
"24.10.2016 16:17:05" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social You'll leave Austin prepped to drive business value—and connect with the people who matter to your business. Excited? Us too. Follow #SFSummit for the latest. There are just two days left until we welcome the best of social to Austin for our fifth-annual Spredfast Summit. We can't wait to meet the attendees and share our top highlights.
"24.10.2016 14:31:13" www.spredfast.com The Social Media Response to All 3 Presidential Debates In case you needed further proof or a not-so-gentle reminder that we're still in the throes of a highly unprecedented, contentious presidential race, The Washington Post reported Wednesday that Vegas actually saw oddsmakers placing bets on whether or not In our comparison between debates, we examine such important questions as: Which caused more reaction on social, Trump's “greatest temperament” or his “respect for women”?
"23.10.2016 19:01:05" www.spredfast.com How to Make the Most of 3 Types of Spredfast Summit Content In just over two months, more than 500 of the smartest professionals in social will gather in Austin to connect with one another while gaining valuable insight into the next wave of social. Our 5th annual Summit promises to be our biggest yet, propelled Counting down: 3 days to go until #SFSummit begins! Prepare with our tips on how to make the most of 3 types of Summit content — keynote speakers, breakout sessions, and networking opportunities.
"22.10.2016 18:41:04" www.spredfast.com Spredfast Summit Agenda Ready to hear from the smartest in social? Check out the Spredfast Summit 2016 Agenda below. We are continuously adding to our lineup, so keep checking back for updates! Now we're getting really close: with just 4 days until #SFSummit kicks off, now is a great time to look at the scheduling particulars and plan out your trip:
"21.10.2016 14:04:06" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Hungry to connect with fellow social leaders? Eager to gain insight into the next wave of social? Attend this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. In just 5 days we'll welcome social media teams and experts from every industry to #SFSummit, so make sure to pack your business cards. We've got as many opportunities to socialize and network as we do to absorb major social inspiration.
"20.10.2016 18:15:33" www.spredfast.com 3 Simple Rules for all Digital Marketing Campaigns The four Ps of marketing (product, price, promotion and place) provide a helpful framework for bringing a product to market. But when I'm crafting or evaluating a digital marketing campaign, I need a methodology that's more tangible, more actionable-one Everything you do should be defined by who you aim to reach. Learn more from our Director of Digital, Heather Hildebrand:
"20.10.2016 16:49:01" www.dmnews.com Showdown in Vegas: The Social Spin They squared off for the final time "Such a nasty woman." Trump's sideswipe at the former Secretary of State was by far the most negative moment of the third and final Presidential debate, according to a real-time analysis of social media by Austin-based We share social data with DMN to reveal the most-talked-about moments from the last presidential debate of this year's election cycle.
"20.10.2016 00:16:05" Timeline Photos We dug into the data to see what the gender divide looks like on Twitter when it comes to self-identified Hillary Clinton and Donald Trump supporters. Will tonight's final presidential debate widen the gap?
Follow along for real-time social insights
"19.10.2016 18:26:47" www.spredfast.com How Spredfast is Leaning in with User Groups The closer that we are to our users, the better we will all succeed in the social arena. Get an inside-look at how we collaborate with, and bring together, Spredfast users to ensure we match our innovation to our customer's needs.
"19.10.2016 14:02:06" www.spredfast.com Spredfast Summit | Oct 26-28, 2016 Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. Find out what drives people to click, comment, and share on social from one of our much-lauded #SFSummit keynotes, web psychologist Nathalie Nahai. Just one week to go:
"18.10.2016 15:54:16" www.spredfast.com When Social Media Marketing Software Grows Up Imagine, for a moment, that the software that makes social media marketing possible was a person. Imagine that not long ago, that young person was surviving their awkward teenage phase, and then, in their college years, full of self-discovery and Social media software has matured rapidly to keep pace with the latest market demands. Our VP of Product Marketing Josh Rickel digs into what that looks like in 2016:
"17.10.2016 21:10:53" www.bandt.com.au How Are Australians Reacting To The Ban Lift On Greyhound Racing? - B&T New South Wales Premier Mike Baird announced his decision to lift the ban on Greyhound racing last week and said the majority of the community wants the Greyhound industry to have a second chance. But what does social media say? Spredfast's market “The spike in negative sentiment speaks for itself." Our market director ANZ Adrian Mottershead shares insights on social media's response to the reinstatement of greyhound racing in Australia.
"17.10.2016 18:58:13" www.spredfast.com Spredfast Welcomes VP of Enablement and Education Natanya Anderson Last week, Spredfast welcomed Natanya Anderson to the team as VP of Enablement and Education. Chief Customer Success Officer Virginia Miracle said of Anderson's hiring, "We are thrilled about bringing the combination of true enterprise customer empathy an We're proud to introduce Natanya Anderson, our new VP of Enablement and Education. “I'm really excited about the Spredfast commitment to not just putting really great technology in the hands of our customers, but going above and beyond to help them impact
"14.10.2016 18:30:12" www.spredfast.com 2016 Fitness Trends in Social Data "This Is Probably the Least You'll Weigh All Year. Sorry," quips a headline in The New York Times from the beginning of October, citing the approaching holidays and the end of swimsuit season. We know holiday weight gain is a cliche, and we're not here to What can 4.5 million Tweets generated by 5 of the most popular running apps tell us about fitness trends in 2016? We find out:
"13.10.2016 16:36:54" www.spredfast.com A Social Marketing Expert: Meet Mario Moreno At Spredfast, we know it's imperative for brands to build authentic connections to the people they care about most. We are passionate about helping our customers do this and we embrace any opportunity for our customers to challenge us, thereby elevating Mario Moreno, social marketing expert, now of L'Oreal USA - Corporate and formerly of Forever 21, shares his thoughts about the divide between a personal and a professional social brand. An important takeaway: Social leaders need to actually be on social.
"13.10.2016 13:51:05" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Cubby Graham is a master storyteller and head of digital strategy for charity: water, a best-in-class nonprofit working to bring clean water to people in need. "We want to make you feel part of charity: water's mission. Because you are. There's no us without you." — Hear more from expert social strategist Cubby Graham when he takes the stage at #SFSummit, in just 2 weeks!
"12.10.2016 22:30:12" www.martechadvisor.com Spredfast Adds Depth to Board of Directors with Silicon Valley and Austin Tech Veterans Spredfast, the independent social marketing software provider, today announced the appointment of two new members to the company's Board of Directors. Sue Bostrom and Bill Bock bring unparalleled expertise to the company's leadership team and will bolster We're happy to announce the addition of two seasoned digital leaders to our Board of Directors. Welcome, Sue Bostrom and Bill Bock!
"12.10.2016 17:01:29" www.spredfast.com 3 Spredfast Summit Speakers, 3 Sneak-Peeks What do Google, Cabela's and Twitter have in common? Besides being three big names in three big industries, these orgs will also share the same stage at Spredfast Summit-in just two weeks. Speakers from Google, Cabela's, and Twitter share what inspires them, what attendees can expect to discover at #SFSummit and what next big thing will transform social media in the future.
"12.10.2016 13:24:04" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Register now for this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. October 26-28, 2016 Spredfast Summit is bringing the best of the best together for an event jam-packed with top talent and insights you won't get elsewhere—not to mention, 500+ social leaders from every industry!
Space is filling up fast — register now to save your spot:
"11.10.2016 17:09:19" www.spredfast.com Spredfast + Opal: A best-of-breed marketing solution Together, Spredfast and Opal empower marketing teams to streamline brand voice & content across channels and regions. Find brand success by telling a cohesive story that spans all marketing channels. See what else is possible through our partnership with Opal:
"11.10.2016 15:12:54" www.nytimes.com Samsung Halts Galaxy Note 7 Production as Battery Problems Linger The decision to stop selling the Galaxy Note 7 comes just five weeks after Samsung said it would recall 2.5 million of them - the largest ever in the smartphone industry - after early reports of battery fires. Samsung mentions are surging on social post-recall of the Galaxy Note 7, with sentiment dropping fast. Our VP of Research Chris Kerns shares social insights with The New York Times:
"10.10.2016 17:14:29" www.spredfast.com How to Get More Followers on LinkedIn Over the past few years, LinkedIn has evolved into a dominant social powerhouse for professionals. LinkedIn has a user base of 450 million professionals. Don't you think your business should have more followers? We'll tell you how to make that a reality:
"10.10.2016 16:46:32" #DebateNight What states showed the most support for their candidate? We looked at the social data to find out:
"10.10.2016 15:52:06" www.cnbc.com Trump's "disagree" with Pence over Syria leads social media during 2nd debate Donald Trump's disagreement with running mate Mike Pence on how to handle Syria was the most chatted about moment on Facebook and Twitter during the second presidential debate. CNBC shares Spredfast data in an update on the moments driving the most social buzz during the second presidential debate:
"10.10.2016 03:30:45" www.cnbc.com Trump's assertion that Clinton should be jailed grabs most attention on Facebook More than 8 million tweets were sent about Trump. The most tweeted political event was the first presidential debate on Sept 26. For those who tuned in to the second presidential debate, it's likely no surprise that "locker room" conversations was one of the most talked about topics on social media. We shared real-time data on what other topics were buzzing on social, and more,
"07.10.2016 16:52:22" www.spredfast.com What Social Media Tell Us About Gary Johnson and Jill Stein The combination of two historically unpopular major party candidates, the #NeverTrump movement, and the enduring popularity of Sen. Bernie Sanders has created a rare opportunity in American presidential politics: an opening for a third-party candidate. Millennials drive more than half of all social conversation volume about Gary Johnson and Jill Stein. We look at what else social reveals when it comes to how both third-party candidates are resonating across the nation. #SpredVotes
"06.10.2016 15:45:05" www.spredfast.com How to Succeed with Social Media Software Imagine you've just inked the deal on your business social software needs. You're likely in that tipping point frame of mind, feeling an equal level of relief and sheer excitement. But what happens now? From clearly articulating your social why to ensuring long-term value, these four steps will help your business get the most out of your social software.
"06.10.2016 13:57:04" venturebeat.com Why Twitter's NFL numbers don't matter yet Whether you're counting the viewer numbers from game two and three as a success or a misstep, it would be a huge mistake to think of the deal as a gimmick for the social media company as it's identity continues to evolve. The industry would be better Our CEO Rod Favaron takes to VentureBeat to explain that Twitter's move into live events–namely, livestreaming the NFL's football games right from its own platform–is part of a long game. "And we're only at kickoff."
"05.10.2016 18:02:15" www.spredfast.com 3 Reasons You Should Invest in Virtual Reality Right Now Though it may seem like new technology, virtual reality has been trial-and-(a lot of)-error since the late 1950s. Sensorama, Virtual Boy, and a few other failed attempts later, 50+ years of research and development has led to Google Cardboard, Oculus Virtual reality is set to transform content marketing. Stay ahead of the curve:
"05.10.2016 15:41:55" www.cnet.com #VPDebate between Kaine, Pence stirs social supporters Vice presidential candidates Tim Kaine and Mike Pence defended their running mates in their only debate. Social media, as usual, had its say. Tim Kaine and Mike Pence went head to head in the only VP debate of the election season last night. See which issues drove the most debate conversation on Twitter, and more data insights we shared with CNET:
"04.10.2016 19:57:56" Timeline Photos Florida and New York are the two chattiest states talking about the VP candidates. Of all social mentions in the U.S., 18% of conversation about Mike Pence comes from the Big Apple, and Floridians have 18% of the social chatter for Tim Kaine.
"04.10.2016 17:36:18" www.spredfast.com 4 Brilliant Snapchat Strategies for Marketers Livestreaming satisfies so many of our social media cravings: it's immediate, authentic, and makes every follower feel like a VIP on the right side of the velvet rope. Livestreaming is now a must-use medium in the social media world, and Snapchat leads the charge—see how marketers can plan and execute winning strategies on the platform:
"04.10.2016 15:10:27" Spredfast Need another reason to attend Spredfast Summit? We'll give you three: It's getting to be that time...
"03.10.2016 20:29:47" Smart Social Now Today is #WorldArchitectureDay. We look at social chatter to see which cities are top-of-mind worldwide. Take a look and then tell us, what city do you think has the best architecture?
"03.10.2016 19:34:19" Smart Social Now Today is #WorldArchitectureDay. What city do you think has the best architecture?
"03.10.2016 16:29:51" www.spredfast.com 5 Habits to Manage Your Digital Marketing Budget Managing a budget can be a stress for some. I'm the geek who enjoys it. Make these habits a part of managing your digital marketing budget and alleviate all stress.
"30.09.2016 16:53:30" www.spredfast.com 3 Signs Social Media is Changing Politics No social media user would argue that politics hasn't found a home-welcome or not-on their newsfeed over the last several months. If social is an unofficial town hall, then (at least speaking personally) those meetings sure have been noisy lately. Social media has been transforming the old way of doing things since it first arrived on the scene. And the latest change—to our political landscape—is a profound one. #SpredVotes
"29.09.2016 15:44:17" www.spredfast.com How to Make to a Big Social Bet in a Traditional Industry I'll admit it: I don't like flossing, I don't like my 6-month teeth cleaning, I just don't like the dentist. So when Delta Dental, the largest dental insurance collaborative in America, made me (and hundreds of thousands of others on social) smile with “Social isn't a playground reserved for big, flashy brands.” Any company willing to get creative and show personality can elicit a major response from social media. Take note of Delta Dental 's success and start experimenting yourself.
"29.09.2016 14:22:40" Whether you're looking to power through to Friday or simply taking a quiet moment during a non-stop day, #NationalCoffeeDay is the perfect reason to enjoy that extra cup.
"28.09.2016 20:05:08" www.forbes.com Five Instagram Accounts To Follow For Communications Inspiration If you're looking for inspiration for your next communications campaign, try scrolling through your Instagram feed. charity: water is in good company in Forbes' list of top Instagram accounts to follow, right alongside National Geographic, GoPro, Barack Obama, and Lowe's Home Improvement.
Don't forget, #SFSummit is your chance to hear how charity: water built such an
"28.09.2016 13:01:06" www.spredfast.com Meet SpredInsights The SpredInsights program for journalists is designed to deliver accurate and timely social insights and data to media covering breaking news, politics, entertainment, lifestyle topics, and sports. Social media is a vital part of any story, but newsrooms lack free, easy access to social data and analysis. That is, until now. #SpredInsights
"28.09.2016 11:07:08" www.spredfast.com Introducing SpredInsights: The Story Behind The Story Today, Spredfast announced the launch of SpredInsights, which will provide free social media insights and analysis to journalists in the U.S., U.K., Australia, and Canada. We believe that social media is a vital part of any story. It's an always-on focus Ever wished you had an always-on focus group you could tap for insights at any moment? We've launched the world's first social media insights program for journalists to give you exactly that. #SpredInsights
"27.09.2016 18:57:58" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social October 26 - 28, 2006: Join 500+ social media leaders at the industry event of the year. In less than 30 days the most brilliant names in social will converge in Austin for #SFSummit. Will you be one of them?
"27.09.2016 18:18:22" www.cnbc.com Clinton vs. Trump: The comments that got the biggest reactions Hillary Clinton and Donald Trump faced off Monday in the first of three presidential debates before the November election, and social media had a lot to say - especially about Trump. The debate was broadcast live on all major networks, plus streaming on We share data with CNBC on just how much conversation the first presidential debate of 2016 earned on social.
"27.09.2016 16:59:28" www.spredfast.com How Social Media Responded to the First Presidential Debate Last night, the first Presidential Debate of 2016 was held. Though it may feel like the campaigns have been endless, fact-check (pardon our pun): they are actually nearing their close. This was a much-hyped event, and what we saw on Twitter throughout the Social conversation surrounding major political moments is more relevant now than ever. See what insights our look at volume, sentiment, and geography of social support during last night's debate reveal:
"27.09.2016 16:42:05" 4 Key Social Moments on #debatenight
"26.09.2016 21:02:56" Timeline Photos As we—along with the rest of the country—gear up for the first presidential debate of 2016, we looked at which issue self-identified supporters of Trump and Clinton have mentioned the most on Twitter in the last 90 days.
Follow along for real-time social
"26.09.2016 18:54:42" marketingland.com What marketers can learn from governments on social As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our own historical performance, watching top performers in the industry and staying on top of the latest trends are commonplace for any Our Spredfast Research team mined government social accounts from a collection of countries to see who's leading the pack content-wise and what inspiration could be uncovered. Chris Kerns has the details:
"26.09.2016 18:49:04" www.cnbc.com Trump vs. Clinton: We only love to talk about the one we hate Jamie Squire | Getty Images As Hillary Clinton and Donald Trump prepare for their first head-to-head debate Monday night, their supporters are watching more for flubs from the candidate they don't support rather than zingers from the one they do. Trump Trump and Clinton supporters have at least one thing in common: They all spend more time tweeting about the opposition than talking up their own candidates. We share social data with CNBC:
"26.09.2016 16:30:36" www.spredfast.com 3 Ways to Elevate Your Social Data: Spredfast + Business Intelligence We like to say here at Spredfast that "social isn't a silo" - we know that our customers are using a range of enterprise platforms that could benefit from the quantity and quality of unique conversations occurring between brand and consumer. Today, we welcome our newest group of partners to the Spredfast ecosystem: Business intelligence. Now Spredfast customers can share their Spredfast data and performance analytics with three of the top business intelligence platforms on the market — Domo,
"23.09.2016 19:24:05" www.spredfast.com 4 Tips for a Better Holiday Command Center Summer is coming to an end, fall is here, and the holidays are just around the corner. For many of you it means longer hours, strong coffee, and bigger campaigns and budgets. With the pressure often comes more eyes on results from social. That can mean A holiday command center can be an amazing way to showcase the results of some of your biggest campaigns of the year. Here, four things to consider to get the most out of your effort:
"22.09.2016 18:55:32" www.spredfast.com 4 Ways to Think Like a Journalist (as a Marketer) Last week, I had the chance to attend the Online News Association's annual conference in sunny Denver. As a former journalist-turned-content-marketer myself, the conference held particular clout for me: I have a deep respect for the storytelling behind Tell a better story by approaching your work with the mind of a journalist.
"22.09.2016 15:48:27" marketingland.com Which social marketing tools support Twitter's expanded tweets On Monday Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn't mean every brand has access to the bonus character space yet. Depending on which social Marketing Land looks at which social marketing platforms fully support the character expansion on Twitter, and *spoiler alert*: Spredfast is the only one.
The world of social is always changing. We're to help you keep pace!
"21.09.2016 18:01:16" www.spredfast.com Skittles and Donald Trump Jr. or How to Speak Up as a Brand Sometimes, it's what we don't say or do that makes all the difference. On Monday, Donald Trump Jr. tweeted about refugees, pulling a popular brand into the conversation against its will. The image showed a white bowl full of Skittles, accompanied by the The election season surprises keep coming with the latest controversy stemming from an offensive tweet about Skittles (and much more). Our Content Strategist Jaime Netzer looks at what marketers can learn from how the brand stepped in:
"21.09.2016 17:21:10" What's your dream job? Today #InternationalDayofPeace and #DiaInternacionalDeLaPaz are trending. We look at some of the most powerful words of peace being shared on social:
"21.09.2016 14:02:08" austininno.streetwise.co 22 Top Women Founders in Austin Share Insights on Entrepreneurship After the company Jan Ryan founded was acquired in 2013, she took some time to explore ways she could give back to the community -- a way to help others experience the kind of success she had with Social Dynamx, Inc. Our Chief Customer Officer Virginia Miracle shares advice that has helped power her success with Austin Inno:
"20.09.2016 22:27:57" www.cnet.com Twitter tweaks tweets to let you say more Twitter tweeted it will no longer count photos, videos, polls, quotes and GIFs toward its 140-character limit. In a post Monday, the microblogging site said it will make rich media content (including @names in tweet replies) exempt from the rule that By exempting rich media content from contributing to the 140-character limit of a tweet, Twitter has marketers everywhere celebrating. Our CEO Rod Favaron comments on the change in CNET:
"20.09.2016 20:55:05" Timeline Photos Spredfast Summit is quickly approaching! Fall is a busy time of year in Austin, but we've got you covered: We're offering discounted rates at W Hotel until October 4th. Book now to save: http://sfa.st/2deLjVU
"20.09.2016 17:47:37" www.spredfast.com 6 Ways to Test your Digital Marketing Strategy As digital marketers, we all know testing is really important. Testing teaches us so much about our audience, our content, and our operations. The results we glean help us make smarter decisions so we can find faster ways to achieve our goals. We're Allocate 20% of you resources to testing new things, and 5 other strategies to help you ramp up your marketing efforts—across all digital channels—from our Director of Digital Marketing Heather Hildebrand:
"19.09.2016 20:51:09" www.adweek.com Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit Good news, copywriters. Twitter is officially letting you be a little more verbose. () Starting today, the 140-character limit for tweets will only include text-as in letters, numbers, symbols or spaces. It's also letting you become a little more Our CEO Rod Favaron tells Adweek, "With long-form content on the rise, businesses who can take advantage of Twitter's new offering stand poised to create deep, meaningful communities."
"19.09.2016 20:13:35" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Register now for this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. October 26-28, 2016 This fall, we'll welcome Eric Toda, the Global Head of Social Marketing and Content at Airbnb to share his insights at #SFSummit. See what else we have in store:
"19.09.2016 19:53:58" What's your dream job? Today #My3WordDreamJob trended on social. We all have a dream job — What's yours?
"19.09.2016 16:40:53" www.spredfast.com 3 Ways Spredfast + Brandwatch Help You Build a Better Social Strategy You may be aware that Brandwatch has been with the Spredfast Partner Program from the very start, but did you know that every day dozens of companies use the Spredfast + Brandwatch connection to inform their social strategies? Our Brandwatch integration means you can go from listening to action in a flash. See three more ways our partnership can strengthen your social strategy:
"19.09.2016 15:37:36" www.inc.com 3 Tricks to Getting Your Social Video to go Viral If you want to connect with consumers and get them engaging with your brand, video is the key to their hearts. But a few hundred views isn't worth any company's time or money. Rather, you want millions upon millions of views and if done right, any brand Video is the key to deeper connection with your fans. Our CMO Jim Rudden shares the three things you need to know to go viral in Inc. Magazine:
"16.09.2016 21:50:06" www.facebook.com Spredfast: Climbing the B2B conversion ladder The social marketing software provider used Facebook lead ads to build a strong sales pipeline, resulting in 2X increase in quality leads. Want an inside look at how we use Facebook's lead ads? Take a look at our case study on Facebook's Business Success page:
"16.09.2016 16:03:25" www.spredfast.com When and How to Repost Content You know that not all of your readers share the same schedule. Someone may find a piece of content that's important to them-that solves some burning question or struggle-days, weeks, or even months after you initially posted it. You also know that the The right timing is essential. See what we learned about content reposting based on 12 months of Tweets from publishers like Buzzfeed and The New York Times.
"15.09.2016 16:39:42" www.spredfast.com The Best Instagram Stories from New York Fashion Week Summer 2016 was indeed a memorable one on social with shots fired on Snapchat over Kanye's "Famous" video controversy, Pokemon Go dominated the conversation, and Instagram reached a new milestone: Instagram Stories. This new feature allows users to give Make your Instagram Stories pop by borrowing a page from the playbook of New York Fashion Week's social stars.
"14.09.2016 16:54:31" www.spredfast.com When Brands Take Stands Conventional wisdom says it's usually good business to stay out of political dogfights, but conventional thinking misses a fast-moving and profound shift underway in corporate America. Consumers, especially millennials, are setting new expectations for There's a profound shift underway in corporate America, with consumers setting new expectations for brands to speak out and stand up for the values they embrace.
Get a preview of one of our most talked-about #SFSummit breakout sessions:
"14.09.2016 16:08:20" www.spredfast.com The Smart Social Report: Volume Six We combed through Q3 social data to report on the hottest social trends including LinkedIn marketing strategy, marketing on Medium.com and more. Our Smart Social Report: Vol 6 dives deep into hashtag marketing, LinkedIn strategy, building a presence on Medium, and what government social accounts can teach us about audience engagement.
"14.09.2016 14:02:07" www.spredfast.com 4 Marketing Lessons We've Already Learned from the 2016 Election Eighty-three years ago, FDR took to the nation's radio waves-then cutting-edge technology-to speak directly to millions of Americans, calming them about the bank panics plaguing the nation following the stock market crash of 1929. The medium served FDR's From FDR and the radio, to Kennedy and television, to Obama and social media, we land in our current election climate where candidates cannot hope to win without a strong social presence.
"13.09.2016 17:49:12" www.spredfast.com What New York City Thinks About Hillary Clinton and Donald Trump It's been 72 years since both Presidential candidates were from the same state. Franklin Roosevelt ran against and defeated fellow New Yorkers twice-Wendell Willkie in 1940 and Thomas Dewey in 1944. In 1920, two Ohioans, Warren Harding and James Cox, We analyze social sentiment to see how the people of NYC feel about their fellow New Yorkers—and 2016 presidential candidates—Hillary Clinton and Donald Trump. #SpredVotes
"13.09.2016 16:49:59" www.spredfast.com Hashtag Marketing and Music: A Case Study Music is inherently social-an artform created by groups and enjoyed in groups, whether at a concert with thousands (or dozens) of fellow fans, or via a hashtag to give your social media circle a heads up on the next great jam. No matter your industry, the social trends of music streaming can inform your hashtag strategy.
"13.09.2016 15:12:34" www.adweek.com Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular pumpkin spice latte drinks. The hashtag #PSL is getting a latte 'likes' on Instagram—493% more than #Starbucks, to be exact. We provide social data on fall's most hyped drink to Adweek:
"07.09.2016 19:12:10" www.spredfast.com How Staples Builds Brand Love Through Social Care Whether receiving a random present, finding a couple loose fries at the bottom of your fast food bag, or getting fresh flowers when it's not Valentines Day, people...love...surprises! We crave these unexpected delights - Those little things that Staples has mastered the concept of using surprise and delight moments to strengthen relationships and create brand loyalty. See how they do it:
"06.09.2016 16:38:41" www.spredfast.com Cubby Graham on the Intersection of Charity and Social Cubby Graham is the Social Media Strategist at charity: water, a best in class nonprofit working to bring clean water to people in need. In ten years, with the help of more than one million donors worldwide, charity: water has raised more than $200 Find out what keynote speaker Cubby Graham from charity: water plans to share at Spredfast Summit this fall and learn why brands shouldn't underestimate the power of transparency and trust.
"06.09.2016 15:02:39" Timeline Photos Last year, 100% of Spredfast Summit attendees found the conference valuable. We think you'll feel the same.
Join us for a standout event: http://sfa.st/2cxFjY5
"05.09.2016 14:55:03" We're 50 days away from #SFSummit and the agenda is already packed with can't-miss sessions like our breakout on next-generation storytelling with drones, VR, live-streams and more! See all the details: http://sfa.st/2c6Fonm
"02.09.2016 20:59:04" marketingland.com How social is revealing a new world for the travel industry If you're beginning to see fewer and fewer vacation photos in your social streams, you're not alone. As the summer winds down, so does the busiest time of the year for travelers, airlines and hotels. Our VP of Research, Chris Kerns, looks at key patterns social data reveals about summer travel in his latest Marketing Land column.
"02.09.2016 18:11:05" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Eager to gain insight into the next wave of social? Attend this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. We'll cover every tenet of Smart Social, from showing value to building trust to turning data into insights, Bring your whole team to #SFSummit and save! Get our group rate of $695 per person when you register 3 or more (instead of our regular rate of $1295).
"02.09.2016 16:11:01" www.youtube.com The Spring - 10 years of charity: water Ten years ago, former nightclub promoter Scott Harrison set out to solve the water crisis in his lifetime. Today, more than one million people have made it their mission too. This is all of our story. We're honored to be working with such an inspiring organization for Spredfast Summit: In 10 years charity: water has gone from a scrappy startup to the biggest water charity in the United States—changing the lives of over 6.3 million people along the
"02.09.2016 15:09:33" www.bbc.co.uk BBC Sport from Rio on social media: World-beating tweets, shareable video A quarter of the world's Facebook users saw content from BBC Sport during the Rio Olympics, its Twitter account clocked up 1.3 billion impressions... and then there was that viral #Copacanoodle moment when presenter Dan Walker was photo-bombed on the It's undeniable that BBC Sport was a hot spot for Rio Olympics content with more than 68 million unique website visits. Digital Development editor, Chris Hurst, reveals the social strategy that made it possible in his article below. #customerlove
"01.09.2016 22:17:43" www.youtube.com Topgolf Partners with Make-A-Wish to Grant Wish for Matthew Matthew is a 9-year-old Make-A-Wish® kid with Cystic Fibrosis who recently had his wish granted for a playhouse in his backyard. Topgolf sponsored the wish and hosted Matthew, along with his family, for a party leading up to the wish. When your customers are like your family. Thanks to Topgolf for helping #MakeAWish come true for one of our own.
"01.09.2016 16:06:09" www.spredfast.com Why Livestreaming is Taking Over Digital Marketing Marketing forecasters predicted that 2016 would be the year livestreaming took off, and as we come to the close of Q3, it seems those predictions have come true. Companies from automobile manufacturers to clothing designers have begun to incorporate The hottest trend in digital marketing is here to stay. We look at the why, and the how of capitalizing on real-time broadcasts.
"31.08.2016 21:06:35" www.cnbc.com What Kanye West's pro-McDonald's tweet did for the fast-food giant While it's hard to put a dollar figure on how valuable Kanye's tweet is for the chain, there are useful comparisons. When Taco Bell used a social-only strategy to drive up pre-orders for an unnamed product (which turned out to be the "Quesalupa"), Rosner Today Kanye West super-sized McDonald's mentions on social. We shared social data to inform the story with CNBC:
"31.08.2016 20:24:34" www.spredfast.com How National Instruments Built and Scaled a Global Social Media Presence National Instruments, a U.S.-based engineering company, has a solid global presence: offices in 20 countries, from France to Singapore. But their social presence was a patchwork of 57 different accounts that represented the brand world-wide-only ten of When the end results include a 464% increase in engagement in 6 months, you know you're on to something. See how we helped National Instruments take their social media presence to the next level.
"30.08.2016 18:56:16" spredfast.com Why Sponsorships Need Social to Survive For many marketers the word 'sponsorship' can strike fear. Big budgets, lack of control, indifferent or un-trackable return. Then there's the omnipresent human risk. Ryan Lochte, US Olympic gold medal swimmer, recently did little to alleviate those kind The stakes are high, but so are the rewards: See how social can strengthen traditional sponsorship programs.
"30.08.2016 14:58:28" www.spredfast.com 2016 Spredfast Summit | The Smartest in Social Register now for this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. October 26-28, 2016 Spredfast Summit keynotes hit from all angles: Comedian and social commentator Trevor Noah, web psychologist Nathalie Nahai, and social storyteller Cubby Graham all plan to share their wisdom this fall.
"29.08.2016 20:14:21" Timeline Photos To the man who opened our minds to a world of pure imagination. You will be missed. #GeneWilder
"29.08.2016 16:36:37" www.spredfast.com 4 Surprising Ways to Connect with Consumers on Social Social is the fastest-moving industry we've ever seen. Keeping up is enough of a challenge and yet we're all being asked to not only keep up...but to lead. Through all this change, however, one thing has remained constant: social's value proposition. At Some of the brightest minds in social—Ann Handley, Dave Kerpen, Brian Solis, and Spike Jones—offer the best ways for brands to connect with consumers on social. Hint: embrace the opportunity to connect one to one.
"26.08.2016 14:16:06" Timeline Photos Wishing you the best of luck on getting anything done today with so many cute puppy photos circulating! #NationalDogDay
"25.08.2016 16:51:39" www.spredfast.com How to Make the Most of 3 Types of Spredfast Summit Content In just over two months, more than 500 of the smartest professionals in social will gather in Austin to connect with one another while gaining valuable insight into the next wave of social. Our 5th annual Summit promises to be our biggest yet, propelled The opportunity to rub elbows and share ideas with social leaders from the brightest brands and media companies worldwide like Airbnb, ESPN, Patagonia, 3M, and VH1, for example? Check.
See what else Spredfast Summit has in store for you:
"24.08.2016 19:08:09" www.ciodive.com 'Innersource' projects drive change at several big enterprises Companies are constantly looking to evolve and adapt development methodologies to better suit the needs of the enterprise. But that is easier said than done. "This is how every nimble, fast-moving company develops software. If you don't, then you will never keep up."
Read about how we enable IT innovation and internal collaboration from our senior vice president of engineering Brian Dainton in CIO Dive:
"23.08.2016 18:16:40" www.spredfast.com Six SXSW Sessions that Deserve a Big Thumbs Up Austin, Texas is a magical place for many reasons: It's the birthplace of breakfast tacos Matthew McConaughey is here, and he's teaching a class at his alma mater this fall It's where Daily Show host, Trevor Noah, will be in October AND, it's home to SXSW SXSW may be seven months away, but voting for SXSW panels is already in progress. Here, six panels you can help bring to life, illustrated in GIFs—for your viewing (and voting) pleasure.
"22.08.2016 18:01:39" www.spredfast.com How to Tell Your Brand Story in a Big Way Why have a brand video at all? Our goal was to have a way of explaining what we do in a clear and fun way to the thousands who frequent our site and meet our team each week. A brand video is a way of succinctly sharing who you are and what you stand for. From finding your inspiration to teaming up with great production partners, Creative Marketing Strategist Jared Kinsler is here to lead you through creating a brand video that tells your story—and is guaranteed to stand out.
"22.08.2016 16:04:05" www.spredfast.com Spredfast Summit | The Smartest in Social Spredfast Summit, a can't-miss opportunity for smart social professionals. - Oct 26-28, 2016 | Austin, Texas Sports fans and marketers, rejoice: SVP of Sportscenter and News at ESPN, Rob King, will be gracing the Spredfast Summit stage as a customer keynote speaker.
"18.08.2016 22:26:06" www.spredfast.com Nathalie Nahai on Why Millennials Share Editor's Note: Last time we spoke with Nathalie Nahai, we talked about her fascinating research on what it is that motivates us to share across the board. This time, Spredfast wanted to focus in on a particular segment of the population that we've heard One of the most salient differences between Millennials and other generational groups is how Millennials seek out brands to engage with, and their preference for companies that embody social values.
Best-selling author, web psychologist, and Spredfast
"18.08.2016 20:54:05" www.spredfast.com Spredfast Summit | The Smartest in Social HOST OF THE DAILY SHOW, COMEDIAN Trevor Noah is best known as Host of Comedy Central's The Daily Show. Noah launched his career in post-apartheid South Africa before making his US late night debut in 2012. He has tackled major social and political topics charity: water social media strategist, Cubby Graham, weaves together innovative approaches to new media technologies and inspiring storytelling to drive social change.
Hear how he does it when he takes the stage as a keynote speaker at Spredfast
"18.08.2016 20:51:07" www.spredfast.com Spredfast Summit | The Smartest in Social Attend this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. We'll cover every tenet of Smart Social, from showing value to building trust to turning data into insights, and more. This year's #SFSummit will have hundreds of social media leaders, inspiring speakers, and sessions with info you won't hear anywhere else.
And now it gets even better—web psychology expert Nathalie Nahai joins as a keynote speaker. See the full agenda:
"18.08.2016 13:25:32" Timeline Photos 96 years ago America became a more perfect union.
Today we celebrate the anniversary of the #19thAmendment, which guarantees all American women the right to vote, ratified on August 18, 1920.
"17.08.2016 16:34:33" www.spredfast.com 6 Ways Small Businesses Go Big on Social Last month I spoke about tactics for maximizing social engagement for small businesses at the Building Buzz Conference hosted by CCA Global Partners in Dallas. When budgets are small and resources limited, it can be challenging for young start-ups and Know where to place the right bets and up your ROI with advice from Spredfast Senior Customer Partner, Adam Honig:
"17.08.2016 14:26:18" promotions.spredfast.com Spredfast Presents the Smart Social Award The Spredfast Smart Social Award recognizes the Spredfast customer that is leading on social in their respective industry. This customer is successfully integrating social in order to build stronger connections with the people they care about most. From Submissions are now open for our Smart Social Award, with the first place winner to be announced at Spredfast Summit.
Tell us how you're setting the bar for social in your industry:
"16.08.2016 20:01:07" Smart Social Live | #7FavTVShows the World is Watching Today's Smart Social Live looks at the trending hashtag #7FavTVShows. Did your fav make the list?
"16.08.2016 19:32:04" www.spredfast.com 3 Ways to Overcome Challenges of Monetizing On-air and Off-air Interactions Revenue is always the core objective for every business; it sits at the top of food chain. Whether you're a media company gathering content to drive sponsorship or a brand hungry to drive sales, the ultimate goal is the same: driving revenue. Last week, Want to monetize your social media for maximum revenue? It may be time to hit the internal reset button and redefine your strategy:
"16.08.2016 14:25:56" www.spredfast.com Three Challenges of UGC - and How to Solve Them How many times have you been scrolling through Instagram, only to realize 20 minutes later that you've somehow ended up on your favorite clothing store's website with a cart full of new clothes? Nearly 4 million pieces of UGC are created every minute. Take a look at how your brand can make the most of all that content:
"12.08.2016 16:40:02" www.spredfast.com Key Lessons for Motion Designers Motion designers bring ideas to life by using animation and filmmaking techniques to tell a richer story. The tools used for storytelling range from traditional art, to vectored graphics and 3D elements. In recent years, the demand for digital video has skyrocketed due to how effectively it can enrich a story. Make the most of your storytelling efforts with these useful lessons from motion designer Annielyn Felux:
"10.08.2016 18:24:48" spredfast.com What French Fries, Junk Food, & Tequila Taught us about Social Marketing July was a month chock-full of foodie holidays, and as lovers of all things sustenance-related, Spredfast's participation came naturally. What started as an excuse for the marketing team to chow down on powdered donuts quickly escalated, however, into a Almost too good to be true: our Global PR Manager Samantha Subar serves up marketing lessons with a side of fries, and a lot of tequila.
"10.08.2016 16:31:10" www.spredfast.com 10 Things you Might Not Know about Trevor Noah For Spredfast's fifth Summit, we're putting on our biggest and boldest event yet: compelling breakout sessions, unparalleled networking opportunities with the brightest in social, and-you guessed it-household-name keynote speakers bound to inspire you. Number 8) In his late teens, he was in a South African soap opera called Isidingo.
Nine more illuminating facts to keep you up to speed when it comes to Trevor Noah, this year's keynote at #SFSummit:
"09.08.2016 21:35:39" Who Cares About #NationalBookLoversDay? Smart Social coverage of the moments that matter.
"05.08.2016 16:33:32" www.spredfast.com Alan Turing's Enduring Gift There's a portrait of Alan Turing taken in 1928 when he was a student at the Sherborne School. Even at the age of 16, his genius is evident. He was still thirteen years from inventing the modern computer, a feat that many believe shortened the Second The impact of the modern computer: from shortening WWII to building global communities.
"04.08.2016 21:00:42" Smart Social Live | How Brands Celebrated Obama's Birthday #Ha... Smart Social coverage of the moments that matter.
"04.08.2016 19:01:07" www.spredfast.com 5 Steps to Building a Measurement Framework What impact does social have on your business? For some organizations, the answer can be mirky, intangible, and difficult to define; for others, ROI, business, impact, and specific social KPIs are clear and scientific. We know that you'd prefer to be in 5 key steps for helping your business answer questions about social impact, performance, and ROI:
"04.08.2016 13:18:05" www.spredfast.com Spredfast Summit | The Smartest in Social HOST OF THE DAILY SHOW, COMEDIAN Trevor Noah is best known as Host of Comedy Central's The Daily Show. Noah launched his career in post-apartheid South Africa before making his US late night debut in 2012. He has tackled major social and political topics Just one day left for Spredfast Summit early bird rates. This year's keynote Trevor Noah, host of The Daily Show, is can't-miss!
"03.08.2016 15:49:33" www.spredfast.com Targeting Twitter Bios to Make Sophisticated Target Audiences With the abundance of strategies out there to help you target on Twitter, which one is going to give you the most bang for your buck? The most precise one. No matter which industry you're in, B2C or B2B, you can make smart Twitter target audiences based Smart strategies that both B2B and B2C brands can use to find the perfect audience for everything from product launches to industry events.
"02.08.2016 20:19:26" nvite.com Design Disruptors Documentary Screening @ Spredfast / #DesignDisruptors You are invited! Come join us for #DesignDisruptors and enjoy the party! Hey, Austin! Join us this Thursday for a free screening of the new Design Disruptors documentary, produced by InVision, (+ beer and popcorn too)!
Learn how 15+ industry-shaking companies are using the power of design to disrupt billion dollar
"01.08.2016 20:46:05" www.spredfast.com Spredfast Summit | The Smartest in Social Featuring host of Comedy Central's The Daily Show, Trevor Noah, as keynote speaker. Eager to gain insight into the next wave of social? Attend this year's Spredfast Summit, a can't-miss opportunity for smart social professionals. We'll cover every tenet Want to save $400 and connect with social leaders? Deal yourself in before 8/5 to take advantage of our extended Early Bird rate:
"01.08.2016 20:17:48" marketingland.com Elon Musk and the rise of the social executive Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is... different. He thinks differently from most CEOs - most notably leveraging his fortune to build an electric car company that no one said would work, Whoa, now: Elon Musk's personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them.
Chris Kerns, our VP of Research & Insights, shares the key tactics you can adopt from social execs:
"01.08.2016 17:59:19" www.spredfast.com 4 Strategies to Increase Social Shopping Revenue Editor's note: Last week, Adweek's Social Shopping Trends Webinar highlighted important information for marketers and social teams. The webinar, which Spredfast co-sponsored, featured expert speakers from within top-performing brands and companies: Peer recommendations account for 45% of online sales—See how to leverage the support of your fans, and 3 other strategies your team can start using now:
"01.08.2016 14:44:00" www.cnbc.com How a group of super villains might pull off a heroic feat at the box office A curious thing has happened at the box office in the last two years: a batch of lesser-known Marvel Comics properties have overcome obscurity to put up some of Hollywood's biggest numbers. That trend may yet spill over into Warner Bros. Studios' and DC As the premier of super-villain team-up movie "Suicide Squad" nears, social media chatter tells a story of rising excitement. We provide data to CNBC:
"29.07.2016 16:10:31" www.adweek.com Twitter Was Far More Positive During Hillary's Speech Than It Was During Trump's On Thursday night, as the world watched Hillary Clinton become the first woman to accept the nomination for president of a major U.S. political party, a stark difference emerged in the sentiment across Twitter. According Spredfast's analysis of Twitter Adweek looks at Hillary Clinton's DNC speech through a social lens with Spredfast data on sentiment, audience demographics & more:
"29.07.2016 14:38:04" www.dailydot.com Twitter significantly more positive about Clinton's convention speech than Trump's When Hillary Clinton became the first women to ever formally accept a major party presidential nomination on Thursday, Twitter, naturally, was abuzz with the news-just as it was when Donald Trump accepted the Republican presidential nomination last week. How did the Twitterverse receive Clinton's DNC speech vs. Trump's RNC speech? We provided data to The Daily Dot:
"28.07.2016 22:25:21" www.spredfast.com Facebook Reactions, Fan Activation & More | The Smart Social Report | Spredfast Facebook Reactions, Fan Activation, Content Reposting and More - Each quarter, our research and analytics team surfaces the latest social media trends, allowing us to deliver data-supported insights that digital and social teams can use today. Volume 5 of our Smart Social Report is out, and we've got the goods on what social strategies worked best for 50 top brands last quarter (and how your social team can adopt the same strategies).
"28.07.2016 17:26:05" www.spredfast.com Spredfast Summit | The Smartest in Social Eager to gain insight into the next wave of social? Attend this year's Spredfast Summit, a can't-miss opportunity for smart social professionals, with keynote Trevor Noah. We've extended Early Bird rates for the smartest social event of the year. Register before August 5 and save $400.
"28.07.2016 16:11:22" www.spredfast.com Which Social Channels are Right for Your Brand? Is it just us, or does it seem like another new social network is popping up every other week? From Snapping to streaming to (Peri)scoping, it's easy to feel overwhelmed by the fear of missing out and the drive for innovation. How can you determine which You already know tailoring your content to your audience is vital, but where you deliver that content is just as essential to success.
"27.07.2016 19:32:19" www.spredfast.com 5 Steps to Building a Measurement Framework What impact does social have on your business? For some organizations, the answer can be mirky, intangible, and difficult to define; for others, ROI, business, impact, and specific social KPIs are clear and scientific. We know that you'd prefer to be in Measuring the impact of social on your bottom line doesn't have to be a headache. Our Director of Revenue Marketing, Unji Udeshi, and Senior Strategist, Christy Kirby, are here here to help.
"27.07.2016 18:14:55" Go home, internet. You're drunk. #NationalTequilaDay beats #NationalScotchDay on social this year.
"27.07.2016 14:26:07" event.on24.com Social Shopping Trends: How the Visual Web Is Disrupting the Path to Purchase Emerging technologies from Pinterest, Facebook, Instagram and others promise to merge targeted social advertising, sophisticated data aggregation and e-commerce. Tune in today at 1 pm ET to hear our own Kelly Ferraro and guest speakers from REI, Whole Foods Market, Pinterest, and Forrester delve into the latest social trends transforming the consumer experience.
"26.07.2016 23:43:07" Start taking advantage of Facebook's new emoji-like expressions today: http://sfa.st/2asl53f
"26.07.2016 17:43:27" www.spredfast.com How to Nail Strategic Marketing During the Olympics The summer Olympics happen every four years, but preparation for the athletes competing is a full-time job-literally. These athletes have dedicated their entire lives to their training, with absolutely no guarantee that they'll make it past the trials. Exercise full mission control during your Olympics campaign with our tips on reacting with relevance and getting ahead of real-time, jaw-dropping moments:
"26.07.2016 17:06:27" www.dailydot.com Twitter liked the first night of the DNC way more than the RNC The first day of the 2016 Democratic National Convention was a rough one for the party. A trove of emails stolen by a possibly Russian hacker and then put online in a searchable database by Wikileaks, highlighted tensions between supporters of Hillary The Daily Dot looks at the peaks and valleys of social sentiment surrounding the first night of the #RNCinCLE and the first night of #DemsinPhilly, with data from Spredfast.
"26.07.2016 16:47:18" Smart Social Live | DNC Day One Recap This week's Smart Social Report Live takes on #DNCinPhilly vs. #RNCinCle. Watch now:
"22.07.2016 16:42:37" marketingland.com How Twitter bios can help you find your audience Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we'd rather not) gives users the ability to curate a public #FBF Our own Chris Kerns shares data from our newest Smart Social Report: Vol 5 about what marketers can gather from Twitter Bios, both from individual users and in aggregate. See more at Marketing Land:
"21.07.2016 22:49:35" Spredfast's cover photo Deeper insights. Bigger audiences. Happier customers.
One platform. http://sfa.st/1yuAVvL
"21.07.2016 21:40:02" Timeline Photos Year of the : Pizza wins this year's #NationalJunkFoodDay social conversation, followed by chips, then candy.
"21.07.2016 17:56:35" www.spredfast.com The Magic and Medicine of Social Data Editor's Note: Spredfast is excited to announce the Agency + Data Content Series. We know that data is important at agencies, yet we also know that data has historically lived in a silo Two powerful perspectives on the value of social data and its importance in an agency workspace:
"21.07.2016 12:29:06" Timeline Photos We've always been a fan of the classics...#TBT to pizza, ice cream, and donuts: the most talked about foods of #NationalJunkFoodDay 2015.
"20.07.2016 19:08:49" www.spredfast.com 3 Facebook Reactions Tips for Marketers You know the feeling: You log into Facebook and spot troubling news from a friend or yet another political update that makes you cringe. You want to make a show of support, or voice your disappointment, but "like" doesn't feel right. Learn how Facebook's emoji-like Reactions can add dimension to your feedback:
"20.07.2016 15:27:07" event.on24.com Social Shopping Trends: How the Visual Web Is Disrupting the Path to Purchase Today's shopper journey passes through the major social networks. Emerging technologies from Pinterest, Facebook, Instagram and others promise to merge targeted social advertising, sophisticated data aggregation and e-commerce. Social networks are revolutionizing the digital shopping experience and streamlining the path to purchase.
Learn how marketers can impact consumer behavior from REI, Pinterest, Whole Foods Market and Forrester.
"20.07.2016 14:02:06" www.spredfast.com How Social Can Help Your SEO As the millennial generation gets closer to being a majority of the workforce, the span of patience when it comes to Google searches keeps shrinking. People want results and they want them fast, making the need for high SEO rankings more important for As social continues to grow in power and influence, it's no wonder your brand's social presence can have a big impact on your SEO.
"19.07.2016 19:14:25" Our brand video tells the story of who we are, and the history of social.
And, it just so happened to win a Telly Award thanks to the masterful work of Jared Kinsler, with help from our friends at Revelator and Soundnoodle! http://sfa.st/29MtKtB
"19.07.2016 16:46:06" Smart Social Report Live | July 19, 2016 This week's Smart Social Report Live takes on #RNCinCle vs #FamousMelaniaTrumpQuotes. Watch now:
"19.07.2016 15:42:27" www.spredfast.com Spredfast Summit | The Smartest in Social Spredfast Summit, a can't-miss opportunity for smart social professionals. - Oct 26-28, 2016 | Austin, Texas We're excited to share the news that Trevor Noah, brilliant host of Comedy Central's The Daily Show, is our keynote speaker for #SFSummit!
Get ready for sharp insights and an incredible night. Register now:
"18.07.2016 16:56:58" Timeline Photos We couldn't be more thrilled for this year's Summit keynote, and we expect you'll feel the same. Take a guess, and we'll reveal all tomorrow. http://sfa.st/29JHaGv
"14.07.2016 16:24:38" www.spredfast.com How to Experiment with Livestreaming: 4 Key Learnings At Spredfast, even before experimenting with our own livestream efforts as a marketing team, we explored what top brands do to engage their fans. Check out our post or The Smart Social Report Volume 4, where we discuss livestream trends and takeaways. Four livestream scenarios including live event and franchise content, and how you can apply the lessons we've learned:
"13.07.2016 17:46:43" sfa.st Spredfast Welcomes NetBase to Our Partner Ecosystem Whether you're monitoring brand health, dealing with customer issues, or building winning campaigns, enterprise social listening makes your work easier by bringing you actionable insights about the topics you care about most. Enterprise social listening enables a better understanding of your audience which in turn drives more meaningful engagement.
See what our new seamless integration with NetBase means for your business:
"13.07.2016 15:23:03" Timeline Photos Fish and chips: The perfect pair for #NationalFrenchFryDay #PokemonGo
"13.07.2016 13:01:04" Timeline Photos Now this is a holiday we couldn't help but celebrate. Happy #NationalFrenchFryDay
"12.07.2016 22:18:00" Blockbusters video Marketers can learn a lot from the movie biz. We look into attention-capturing secrets from studio pros: http://sfa.st/29LJikV
"12.07.2016 17:12:05" www.spredfast.com How Wimbledon Aced Their Social Media Game in 2016 How did you absorb the glory of Wimbledon this year-maybe with a 360-degree view over Wimbledon's famous tennis grounds from the comfort of your own home? Perhaps you preferred to Snapchat your courtside action this year, with an exclusive Wimbledon From drone views to Snapchat geofilters, Wimbledon has become a leader in engaging its social audience. We talk to Alexandra Willis, the woman behind it all:
"12.07.2016 16:10:08" Smart Social Report Live | July 12, 2016 Our latest Smart Social Report Live looks at what's hot and what's new in social trends. Watch now:
"11.07.2016 20:03:31" www.adweek.com In Less Than a Week, Pokémon Go Has More Than 6 Million Mentions on Twitter Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to We shared data with Adweek that confirms your feed is far from the only one full of #PokemonGo mentions.