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"23.03.2017 14:04:04" cision.com Livestream: Breaking Down the State of the Media in 2017 | Cision How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues! The media landscape changed in 2017, but are you keeping up?
"22.03.2017 21:36:00" cision.com Infographic: Key 2016 Events That Shaped the Media Industry | Cision The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media. In the many years we've been doing our State of the Media Report, perhaps no year was as transformational or monumental as 2016.
With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading
"22.03.2017 14:04:06" convinceandconvert.com The State of Media and Implications for Marketers Like You Richard Levick, CEO & Chairman of LEVICK; Katrina Craigwell, VP of Marketing Innovation at GE Digital; and Chris Lynch, CMO of Cision are here to help you re-think your approach to communications and marketing in this hot Webinar on March 29 at 2pm ET. The media has changed and trends are evolving faster than ever. How does this affect marketing strategies? Has the foundation of what really matters changed? How do communications professionals, journalists, and marketers keep up?
Cision surveyed over
"21.03.2017 21:04:01" cisn.co Livestream: Breaking Down the State of the Media in 2017 | Cision How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues! On March 29, join our expert panel from GE Digital, LEVICK and Cision as they discuss the issues changing how traditional media and influencers practice their craft.
"21.03.2017 15:08:36" Cision In case you haven't heard yet, we announced some big news yesterday! We are moving at lightning speed.
"21.03.2017 14:00:07" cisn.co White Paper: State of the Media Report 2017 | Cision Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision's 2017 State of the Media Report. Every year we issue a state of the media report to help marketers, communicators, public relations pros and the media contacts they pitch better understand each other.
Given the rapid industry changes and shifting public perception of the role of
"21.03.2017 13:04:11" wsj.com PR-Software Firm Cision Moves to Go Public The parent company of public-relations software firm Cision detailed plans to go public by combining with a publicly traded blank-check company. In case you haven't heard yet, we announced some big news yesterday!
"21.03.2017 10:45:03" Timeline Photos We had some big news aabout us yesterday and while we are not done talking about that just yet, we have something just for you PR pros, marketers and communications experts today.
"20.03.2017 21:36:10" mediablog.prnewswire.com The Secret Sauce: Hearst Experts Share 9 Strategies for Social Media Success A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle... It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content.
"20.03.2017 14:45:54" cision.com Cision Moves to Accelerate Pace of Innovation | Cision To be clear, there will be no retirement of any of the specific products and services you use today to worry about. We are not going to stop doing anything we're doing for you right now – just going to lean in and make it better! This morning, we announced that in order to accelerate our pace of innovation, we intend to become a publicly listed company.
We intend to do so via a combination with Capitol Acquisition Corp. III.
"19.03.2017 21:36:09" cision.com How to Decline an Interview or Offer without “Selling out the Jerk Store” - Cision Careers How do you say "No" without sounding like a jerk? Follow these 3 tips on how to professionally decline an interview or offer. Turning down a job interview or a job offer can feel like burning a bridge but it doesn't have to.
"17.03.2017 20:34:43" PR Couture Thank you to Cision for catching up on all things PR Couture and The Bespoke Communication Awards with our founder Crosby Noricks
Please give the article and read and a share!
"17.03.2017 14:04:02" cision.com Top 10 Daily Newspapers in Kansas | Cision It is the setting of the famous American novel Little House on the Prairie, home to the windiest city in the country, and Sumner county the Wheat Capital of the World. Today we take a look at the top… Today we take a look at the top 10 Kansas daily newspapers rated by the Alliance for Audited Media.
"17.03.2017 06:21:02" cision.com 4 Tips to Create PR Campaigns that Stand Above Competitors | Cision John Lewis went far beyond a simple TV spot to create a unique experience for customers. The narrative invited users to engage on multiple social media platforms, offering... Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.
"16.03.2017 18:01:50" Cision Chat with PR Daily
"16.03.2017 06:21:02" cisn.co Livestream: Breaking Down the State of the Media in 2017 | Cision How has the State of the Media changed in 2017? Join our expert panel from GE, LEVICK and Cision for a discussion on the issues! Livestream: Breaking Down the State of the Media in 2017
"16.03.2017 01:14:01" Timeline Photos Tomorrow at 1pm CST we will be going live (right here on Facebook) with our good friends over at PR Daily!
We will be taking on a topic you heard a lot about this week at #SXSW: Marketing in an ultra-noisy world.
"15.03.2017 20:36:02" cision.com Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts | Cision Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as "I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks."
"14.03.2017 20:36:18" cision.com 4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World | Cision By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market. Public Relations has always been an important contributor to any company's branding and marketing efforts. According to the Global Communications Report, the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by
"14.03.2017 13:07:31" Photos from Cision's post
"14.03.2017 13:07:05" Photos from Cision's post
"14.03.2017 13:06:12" Photos from Cision's post On Brand's live podcast on CSR.
"14.03.2017 13:03:52" Disrupting Democracy: insightful panel on combating 'fake news' with the Huffington Post, politifact, the Associated Press and The New York Times.
"14.03.2017 13:01:28" #MashableHouse
"14.03.2017 13:00:03" #NASA had one the coolest booths at SXSW!
"14.03.2017 12:59:13" Photos from Cision's post Mark Cuban's keynote and being a disruptor in government. #SXSW
"14.03.2017 12:58:06" Photos from Cision's post #SXSW TwitterHouse
"14.03.2017 12:57:22" Cision's #SXSW crew National Geographic.
"14.03.2017 12:56:02" Being human: how personal stories change the world with Jean Ellen Cowgill, David Litt & Alfred Ironside.
"14.03.2017 12:48:34" Taco truck may be the best thing about #SXSW.
"14.03.2017 12:47:29" You never know who you'll meet at SXSW! We ran into Imgur founder Alan Schaaf & Community Manager Sarah.
"14.03.2017 12:42:01" giphy.com giphy.com https://giphy.com/gifs/l0IycRhvVLxI23WEw Cision crew at #SXSW got a little weird.
"13.03.2017 21:45:50" socialmediaexaminer.com Facebook Messenger Day Rolls Out Globally: This Week in Social Media : Social Media Examiner Social media news and developments making social media marketing easier. (Facebook Messenger Day, Pinterest Visual Search for Chrome, Twitch Pulse) "This Week in Social Media" via Social Media Examiner
"12.03.2017 06:21:01" cision.com Success Story: AKA Media Drives More Client Coverage With Cision's Influencer Identification Tools | Cision See why Cision was such an integral part of increasing AKA Media's brand awareness with new key audiences. “When using Cision, I can access more details about the contacts through their bios/profile, then find the right ones that fit our story, so it makes it easier to contact that person and deliver a targeted pitch,” said Rango.
"10.03.2017 21:36:04" cision.com Zeroing in on the right influencers in a crowded marketplace | Cision AKA Media landed a spot on the LIVE with Kelly show using Cision's Influencer Identification Tools. Read their tips for achieving similar results! How do you make your message stand out when trying to launch a new product just in time for the holiday season?
"10.03.2017 06:21:06" cision.com 5 Research-Backed Tips for Planning Your Content Strategy | Cision Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. How long your content should be; should it be 500 words? 1,000 words? Longer?
This and other common content creation questions answered:
"09.03.2017 21:36:06" cision.com How To Use Google Apps to be More Productive and Awesome | Cision Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. The Google ecosystem has touchpoints in many aspects of our lives, yet there are perhaps some awesome apps or updates that many people aren't aware of.
"09.03.2017 06:21:03" cision.com Taking Your Brand From a 'Want' to a 'Need' in 3 Steps | Cision How do you transform consumers' wants into needs, and how do you show them that your brand can fulfill those needs? It's simple: Identify your audience, and Today, people “need” things like smartphones, Wi-Fi and 24-hour stores, but not too long ago, all of these things were considered luxuries. The consumer definition of a need is constantly evolving, but the principle remains the same: Anything that makes
"09.03.2017 00:15:03" glassdoor.com 19 Companies Hiring for the Highest Paying Jobs in America High salary + awesome company = winning. A huge thanks to Glassdoor for including our opening for an Application Development Manager in their "19 Companies Hiring for the Highest Paying Jobs in America" roundup!
(HR was especially appreciative.)
"08.03.2017 21:30:28" Timeline Photos Today and everyday, we celebrate all of the smart, passionate women who make Cision an amazing place to work.
"08.03.2017 01:21:03" cision.com Success Story: AKA Media Drives More Client Coverage With Cision's Influencer Identification Tools | Cision See why Cision was such an integral part of increasing AKA Media's brand awareness with new key audiences. The 79th FirstEnergy All-American Soap Box Derby B-Roll results include:
135 national and local television airings and more than 31 million audience impressions – Double the airings from previous year (click to tweet )
Close to 300,000 Facebook
"07.03.2017 01:21:01" cision.com Behind the Headlines With Lizabeth Landon Cole Lizabeth Landon Cole's career in branding and public relations spans 16 years-- from public relations and marketing, to merchandising and design -- for independent brands, media publications and… Lizabeth Landon Cole's career in branding and public relations spans 16 years.
She was kind enough to sit down with us for #BehindtheHeadlines and share what she has learned over the years.
"06.03.2017 12:04:04" cision.com Do You Know the 5 Truths of Modern Media Targeting? | Cision 75 percent of communicators say they're struggling to identify the right influencers, while 80 percent of influencers complain about receiving irrelevant pitches. The World Wide Web of influencers is growing wider every day, and unfortunately, this is causing the web to get a little tangled.
"05.03.2017 21:21:03" cision.com 5 Ways to Crush Your Next Career Fair - Cision Careers Take it from a campus recruiter, most students have a rocky start with career fairs. Check out these 5 tips for navigating the career fair jungle. Career fairs can be scary but they don't have to be.
One of our recruiters shares her experience with career fairs in college and her advice now that she is on the other side running the show.
"04.03.2017 01:21:04" retaildive.com Brands in crisis: A practical guide for regaining control At some point, almost every retailer will face a public relations episode that requires attention. Experts say that learning how to respond — and how not to respond — can turn a bad situation around. “I don't believe that any problems are best left unaddressed. In some way, shape or form, you must address a crisis as a brand to remain transparent and trustworthy." Stacey Miller director of communications at Cision.
"03.03.2017 12:04:05" techcrunch.com Rethinking contributors on TechCrunch After a very successful two-year run, we're going to be changing the way that contributions work on TechCrunch. When we started the Crunch Network experiment,.. If 'contribute to TechCrunch' is in your 2017 PR plan, you may need to make some changes...
"03.03.2017 01:21:04" cision.com Top 10 Thrillest Writers on Twitter | Cision Thrillist is a national entertainment, food and travel site with a focus on top U.S. and Canadian cities. This week we take a look at the top 10 writers at Thrillist on Twitter, ranked by number of… Need help finding the best in food and entertainment to get you out of the house and back into the pulse of your city?
"02.03.2017 12:04:02" cision.com Do You Know the 5 Truths of Modern Media Targeting? | Cision The growing sphere of influencers should be an opportunity, not a frustration. Cision's new white paper, “The 5 Truths of Modern Media Targeting,” outli 75 percent of communicators say they're struggling to identify the right influencers, while 80 percent of influencers complain about receiving irrelevant pitches.
"01.03.2017 23:04:15" Cision's cover photo
"01.03.2017 17:01:47" surveymonkey.com Independent PR Pros Industry Report Survey Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates. Are you an Independent PR pro?
Our good friend Gini Dietrich (CEO of Spin Sucks, PR thought leader, influencer extraordinaire) needs your help!
Take the survey on the state of the industry today to:
1.) Help change the negative perception of the PR
"01.03.2017 01:21:13" cision.com Solving the Challenge of Targeting the Right Media and Influencers | Cision In order to help communicators transition to a purpose-driven tool, we've built a new guide: Five Truths of Modern Media Targeting. This guide outlines the f Currently, many PR Professionals and communicators are managing their earned media campaigns through very basic and rudimentary tools that are not necessarily built for modern media targeting.
"28.02.2017 01:21:01" prnewswire.com 4 Proven Tips to Consider for Your Content Marketing Strategy Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016?While... Numbers that should scare marketers:
70 percent of B2B marketers will create more content in 2017 compared to 2016.
Only 17 percent of content marketers report their content marketing efforts as much more successful.
Here's how you can ensure your
"27.02.2017 12:04:05" cision.com Top 10 U.S. iHeartMedia Radio Stations 103.5 KISS FM, 104.3 MYFM & more! Last week we revisited the top iHeartMedia stations in the nation based on Nielsen Audio ratings. All numbers were pulled February 22, 2017.
"27.02.2017 00:25:00" imgur.com The Key to Success Imgur: The most awesome images on the Internet. Five Keys to Crafting Press Releases that Drive 'Earned Media'
"24.02.2017 23:21:00" huffingtonpost.com Gasoline that Fuels Your Thought Leadership Flame: Insider Best Practices Today's interview is with Kevin Akeroyd, the CEO of Cision. Kevin is a former Oracle/Silicon Valley exec who has built quite the influence of his own. He... At Cision, we know that data and multimedia are king of attention spans in the online sphere.
The more of that you can provide, the better.
"24.02.2017 12:04:02" cision.com Behind the Headlines With Krysten Copeland This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging. In 2012, Krysten Copeland followed her dreams, by creating KC & Co Communications, a PR agency where she directs and oversees both the high-level strategy and day to day implementation across the agency.
"24.02.2017 01:21:05" cision.com How to Leverage Your HARO Earned Media Placements | Cision Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you'll be able t You've submitted your pitch, completed an interview with the reporter, and they've just sent you a link to the completed story.
"23.02.2017 12:04:03" prnewswire.com 4 Tips to Align Marketing and PR While both marketing and public relations are essential to a cohesive plan to attract more customers and make a... You're on the same team. Start acting like it.
"23.02.2017 01:21:07" service.prweb.com Tip Sheet: 3 Steps to Measuring Press Releases' Effectiveness | PRWeb Determine the value of your press releases with PRWeb's latest tip sheet, and find out how to establish goals, track results and prove success. Press releases have been a key PR tool for years, but today many communicators are unsure of their value.
If you don't know how effective your press releases are, how will you ever recognize success?
"22.02.2017 12:04:06" cision.com How To Make Awesome Images (No Photoshop Required) | Cision Images are an important part of comms and content - but what if you don't have the resources? We share some of the most popular Photoshop alternatives and how A picture is worth a thousand words...
But photo editing software can cost thousands more than you have in your budget.
Here are some pretty powerful, user-friendly, and inexpensive alternatives.
"22.02.2017 01:21:03" cision.com Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid | Cision When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as Out of the more than 44,000 social media posts created during Valentine's Day discussing getting engaged, nearly three out of four were more likely to be negative in sentiment (70.1 percent) than positive (28.5 percent).
We wanted to find out why so we
"21.02.2017 12:04:05" socialmediaexaminer.com Facebook Rolls Out Major Video Updates: This Week in Social Media : Social Media Examiner Social media news and developments making social media marketing easier. (Facebook Video Updates, Facebook Job Posting Tools, Periscope Video on Twitter) Facebook Rolls Out Major Video Updates, Twitter Features Periscope Video in Top Trends Section of Explore, Facebook's New Job Postings and more!
"21.02.2017 01:21:06" prnewswire.com Make Your Product Launch the Start for a Multichannel Content Promotion Plan | PR Newswire Companies bring new products and services to market every day. They have invested in R&D, surveyed their customers and researched market trends for... The best way to garner exposure for your product is a calculated mix of strategies and tools.
"20.02.2017 12:04:04" cision.com Behind the Headlines with Kim Dixon Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Kim Dixon's advice to PR pros:
"Do your homework or you won't be taken seriously."
"19.02.2017 12:04:07" cision.com How Social Media Redefined What It Means to Be a 'Foodie' | Cision Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel The modern foodie is changing the food and beverage marketing game. As their influence grows, you need to work to convert them into lifelong customers. If you can prove to foodies that you're a partner in their creative kitchen adventures, they'll reward
"18.02.2017 12:04:05" cision.com Behind the Headlines with Shelley Spector In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR. Shelley Spector, the founder of the Museum of PR and producer of the Black PR History event sat down with us this week to discuss the event. She explains, “If we want to attract more minority students to the field, we've got to give them role models with
"18.02.2017 01:21:04" builtinchicago.org Cision CEO Kevin Akeroyd on the importance of defining success and building culture A killer PR strategy is vital for many growing companies. Knowing when to turn to the press, and when to shy away, can help pump up interest in your product, make your employees excited and even draw Cision CEO Kevin Akeroyd has been in the digital, social and mobile marketing world for more than 25 years, working in leadership roles at companies large and small. In that time, he's learned a few lessons about the importance of defining success and
"17.02.2017 21:45:19" prweek.com Message to brands: Care about an issue? Don't wait until the Super Bowl to show it Message to brands: Care about an issue? Don't wait until the Super Bowl to show it. From PR Week "It's imperative to make sure a brand's alignment doesn't come out of the blue to clients or prospects, and it's something deep-rooted in its philosophy," says Stacey Miller, Cision communications director.
"If it isn't something that's publically been
"17.02.2017 12:04:09" prnewswire.com How to Effectively Use a Social Media Calendar In my time helping small businesses with their marketing, I find that the best results come when you're uber... By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals.
"17.02.2017 01:21:06" cision.com Creative Headlines Will Drive PR SEO & Success in 2017 | Cision The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable "It is the PR pro's job to dually help journalists build deeper community, while driving industry news links that generate awareness, new opportunities and overall business growth.
Creating such community in 2017 is now of the highest significance..."
"16.02.2017 01:21:01" martechadvisor.com 2017 Predictions: Thanks to Tech, Earned Media Means Business From innovating influencer best practices to maximizing end-user data in order to determine ROI, Kevin Akeroyd, CEO of Cision highlights how 2017 is bursting with opportunity for earned media "Someday, we'll look back on how we used to analyze earned media opportunities, or report on outcomes, and we'll smile," Cision CEO Kevin Akeroyd.
"15.02.2017 12:04:03" cision.com 3 Steps to Engaging Influencers on Social | Cision Once you've pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases Influencer outreach must start long before you send a pitch.
How can you expect an influencer to agree to work with your brand without building a foundation first?
"15.02.2017 01:21:01" cision.com Webinar: Cision Communications Cloud™: Identify the Right Influencers | Cision Have you reached your target market with your influencer engagement strategy? Cision's Vanessa Childs and Natalia Dykyj will show you how win back your audience with the right influencers, messaging… 85% of your audience is using a smartphone to consume news and connect with brands.
With an ever-growing list of channels to communicate through and just as many formats of content to create, how can you be sure to reach your target market with your
"14.02.2017 21:38:05" cision.com Are you in love with your clients? You should be. | Cision To initiate client love, it's important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and The best thing about being in love with clients is that when you are in love, you want to tell the world about it.
"14.02.2017 13:04:00" media.giphy.com giphy.com Kids these days... right?
Top 10 Teen Magazines on Twitter http://cisn.co/2lImJ2Y
"14.02.2017 06:21:05" cision.com How To Use Google Apps to be More Productive and Awesome | Cision Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier. The Google ecosystem has touchpoints in many aspects of our lives, yet there are perhaps some awesome apps or updates that many people aren't aware of.
"14.02.2017 01:21:14" prnewswire.com The Secrets of Influencer Marketing Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years,... Rather than only focusing on social media influencers, expand your horizons to include journalists, experts, academics and even simply organic advocates on your friends list or networks.
"13.02.2017 12:04:07" cision.com Behind the Headlines with Phil Andrews Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. This week we sat down with Phil to discuss how he is driven by a profound concern for his community, his interest in building networks across the industry, and the importance of seeing an increase in diversity in the industry – especially at the C-Suite
"12.02.2017 12:04:09" mediablog.prnewswire.com 5 Essential Tips Every Beginner Photographer Should Know Multimedia is an integral part of any content — especially online. Think about it: If an article has an eye-catching header image or a neat infographic, you're more likely to read throu… Here are the five things I always consider to ensure that I get the best photo possible. These apply whether you're using a DSLR, mobile, or digital camera.
"11.02.2017 12:04:07" cision.com What You Need to Know About LinkedIn's New Changes | Cision Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals... LinkedIn recently announced significant changes to its desktop and its search functions.
Here are five of the most significant changes:
"10.02.2017 12:04:01" cision.com 4 Ways to Identify the Right Influencers | Cision How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to While follower count will tell you how big their audience is, it won't tell you how motivated they are. Instead look at engagement to learn the effect an influencer has on his or her audience.
Are the followers responding to the influencer's messages?
"10.02.2017 07:21:05" earnmydegree.com Top 5 Social Activities to Grow Your Business By now we all should know that social media is a great way to grow your business. Right? But do you use Twitter to grow your business? LinkedIn should be great to grow your business! No, wait, should… Growing your business with social media requires a good amount of work.
Here are 5 tips to make it easier:
"10.02.2017 01:21:06" cision.com Webinar: Identify the Right Influencers Have you reached your target market with your influencer engagement strategy? Cision's Vanessa Childs and Natalia Dykyj will show you how win back your audience with the right influencers, messaging… Join Cision's Vanessa Childs and Natalia Dykyj on Thursday, February 16 at 2 p.m. ET to leap past these challenges and learn how to:
-Identify influencers who will bring the greatest value to your brand
-Craft multi-channel campaigns while maintaining a
"09.02.2017 23:05:00" cision.com How to Gain Executive Buy-In for Switching to the PESO Model | Cision The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers One of the most exciting things about working in marketing, PR & communications is that the field changes rapidly. However, when the organization you work for falls behind that curve, it can be frustrating.
If your organization still struggles with
"09.02.2017 12:04:10" cision.com 5 Ways Influencer Targeting Can Generate Earned Media Lift | Cision Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, Influencer marketing isn't technically a new concept. If you think about it, we've been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share
"09.02.2017 01:21:05" cision.com Top 10 Daily Beast Staffers on Twitter The Daily Beast is known for quick-reads, well-reported world news stories and left-leaning opinion pieces. Get to know the writers at Daily Beast with the biggest following on Twitter. This week we take a look at the top 10 Daily Beast staffers on Twitter!
"08.02.2017 12:04:05" cision.com Lessons from a Leader: Prioritizing the Vital Few | Cision Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ, which highlights innovative businesses wth a unique story to tell. We're proud to have been a part of their showcase and are sharing just a small segment of the interview that
"08.02.2017 01:21:03" prnewswire.com Targeted Outreach: Turn Influencers Into Brand Advocates | PR Newswire Your audience is savvier than ever and no longer trusts advertising or your brand. The only way to reach and make the right impact on readers, buyers and... We've compiled a list of five different types of influencers to help you make the right decisions when planning your outreach:
3.) Social Media Influencers
4.) [For more information, click below to get the full, free
"07.02.2017 12:04:07" cision.com 5 Research-Backed Tips for Planning Your Content Strategy | Cision Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. How long should my content be?
What is the best type of content to share?
How often should I share?
These are all great questions answered in with researched-backed tips on our blog:
"07.02.2017 01:21:03" martechadvisor.com 2017 Predictions: Thanks to Tech, Earned Media Means Business From innovating influencer best practices to maximizing end-user data in order to determine ROI, Kevin Akeroyd, CEO of Cision highlights how 2017 is bursting with opportunity for earned media "The earned media owner will now be able to walk in the executive's office and not only provide meaningful results, but also secure more budget dollars," Cision CEO Kevin Akeroyd.
"06.02.2017 12:04:07" prnewswire.com Targeted Outreach: Turn Influencers Into Brand Advocates | PR Newswire Your audience is savvier than ever and no longer trusts advertising or your brand. The only way to reach and make the right impact on readers, buyers and... Will 2017 be the #AgeofInfluencers?
What do you need to know as a marketer?
"05.02.2017 12:04:01" cision.com How To Create Great Content With Your Data | Cision In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned Do you know how to use data to create useful, engaging, and unique content?
Here are three great example of marketers doing just that:
"04.02.2017 01:21:01" cision.com How Social Media Redefined What It Means to Be a 'Foodie' | Cision Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel The modern foodie is changing the food and beverage marketing game. As their influence grows, you need to work to convert them into lifelong customers.
"03.02.2017 13:04:00" prnewswire.com Targeted Outreach: Turn Influencers Into Brand Advocates Your audience is savvier than ever and no longer trusts advertising or your brand. The only way to reach and make the right impact on readers, buyers and... Pitching journalists and media outlets is not a new task for brands. But while getting mentioned in a newspaper or magazine used to be the end-all, be-all of PR, today it doesn't pack the same punch.
Newspapers and magazines do have a large audience,
"03.02.2017 07:21:09" mediablog.prnewswire.com 8 Must-Dos: How to Make Your Blog Stand Out in a Crowded Niche In this digital-first era, it seems like your best friend, mom and neighbor all are starting a blog — eager to get their thoughts and ideas online. On the one hand, anyone and everyone is giv… How do you make your blog stand out?
Here are a few different concepts and guidelines to ensure your success next to the other millions of blogs and articles available.
"03.02.2017 01:21:09" cision.com Kevin Akeroyd Talks Cision's Role in the Rise of the Communication Cloud | Cision Cision CEO Kevin Akeroyd recently joined SiliconANGLE's John Furrier #theCUBE to discuss how the Cision Communication Cloud™ is trailblazing a new category in Cision CEO Kevin Akeroyd recently joined SiliconANGLE's John Furrier on its popular #theCUBE video series, the leading live interview show covering enterprise technology and innovation. In this interview, Akeroyd discusses what inspired him to join Cision
"02.02.2017 12:04:07" prnewswire.com Gain Targeted Audience Attention with PR Newswire | PR Newswire Who Do You Want to Reach?Plan Your Message for Your Target AudienceA critical part of a communications or marketing campaign is identifying the audience... The press release isn't dead, it just needs to be more targeted than ever before.
'Spray and pray' no longer cuts it as a communications strategy.
"01.02.2017 12:04:04" cision.com Prove Press Release Success With These 3 Key Factors | Cision Press releases have been a primary tool in PR professionals' arsenal for years. But most still don't know how much their press releases are worth. With the Focusing on the right metrics is key to measuring success.
"01.02.2017 07:21:01" prnewswire.com 5 Audience Questions to Answer Before You Write Your News Release Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your... Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.
"01.02.2017 01:10:00" Influencer Marketing: How to Find Influencers For Your Brand Cision's Valerie Lopez and Stacey Miller discuss influencer marketing, traditional media influencers and social media.
During this Cision webinar, you'll learn how to:
-Differentiate between targeting social influencers and traditional
"31.01.2017 14:01:01" cision.com 5 Ways Influencer Targeting Can Generate Earned Media Lift | Cision Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, -300% increase in product-related media/blogger/influencer coverage
-11,126% increase in people reached
-30% increase in positive conversations
How are you using influencer marketing?
"30.01.2017 23:15:00" prdaily.com 'Alternative facts,' travel bans spark backlash in PR and beyond The PRSA speaks out about pros' responsibility, and execs from high-profile companies respond to Trump's executive order that bars citizens of seven countries from entering the U.S. How do #AlternativeFacts effect the communications industry?
Corporate communications, public relations and all forms of earned media marketing have long struggled with the perception of 'spin doctors.'
So how do those professionals remain credible in
"30.01.2017 14:00:34" prnewswire.com Gain Targeted Audience Attention with PR Newswire | PR Newswire Who Do You Want to Reach?Plan Your Message for Your Target AudienceA critical part of a communications or marketing campaign is identifying the audience... Who do you want to reach? Do you know how? Here are six use cases for connecting with different audiences.
"29.01.2017 23:20:03" cision.com How To Create Great Content With Your Data | Cision One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping 3 examples of businesses who have anonymized & aggregated their data to create targeted content.
"29.01.2017 14:00:48" cision.com 5 Research-Backed Tips for Planning Your Content Strategy | Cision Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. How long your content should be; should it be 500 words? 1,000 words? Longer?
This and other common content creation questions answered:
"28.01.2017 17:03:06" mediablog.prnewswire.com 5 Essential Tips Every Beginner Photographer Should Know Think about it: If an article has an eye-catching header image or a neat infographic, you're more likely to read throu… Multimedia is an integral part of any content — especially online.
"27.01.2017 23:20:04" cision.com What You Need to Know About LinkedIn's New Changes | Cision LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the The most noticeable change to LinkedIn's desktop is its sleek new appearance. On the top left of the page is a search bar and on the top right is a new navigation bar encompassing what LinkedIn describes as its “seven core areas:”
"27.01.2017 14:01:00" prnewswire.com 5 Audience Questions to Answer Before You Write Your News Release Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your... Write for your reader first and search second.
"26.01.2017 23:20:03" prnewswire.com Video Production Boot Camp: What You Need to Know for Your Next Production | PR Newswire IT'S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH CONTENT AND TACTICS TO INCLUDE.Today, video cannot be ignored. Consumers, media... Video must be a part of your strategy in 2017.
Here's how to get started:
"26.01.2017 14:00:11" cision.com 5 Ways Influencer Targeting Can Generate Earned Media Lift | Cision Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, Through effective influencer targeting and relationship building, we were able to garner earned media lift, social media lift, client retention, crisis mitigation and more in these key areas:
"26.01.2017 04:58:03" prnewswire.com Gain Targeted Audience Attention with PR Newswire | PR Newswire Who Do You Want to Reach?Plan Your Message for Your Target AudienceA critical part of a communications or marketing campaign is identifying the audience... Just about every communicator will say they want media attention for their initiative or announcement, and it's easy to understand why: earned media is rated more credible by consumers than branded content.* In other words, your target audience will be
"25.01.2017 23:20:09" prnewswire.com Basic Training for Branded Video It's no secret that news releases that include multimedia make your story stand out and build deeper... Lights, camera, action!
"25.01.2017 14:01:09" cision.com Webinar: Cision Communication Cloud™: Uncover Your Audience's Influencers! | Cision How will your branding engage influencers this year? Join Cision's Valerie Lopez and Stacey Miller to learn how to identify the right influencers for your brand! Last chance to join Cision's Valerie Lopez and Stacey Miller for a free webinar tomorrow (Thursday, January 26th) at 2 p.m. ET!
Learn how the Cision Communication Cloud allows users to listen to niche conversations in real time, discover top influencers
"25.01.2017 00:20:09" cision.com Prove Press Release Success With These 3 Key Factors | Cision Press releases have been a primary tool in PR professionals' arsenal for years. But most still don't know how much their press releases are worth. With the PRWeb's latest tip sheet, “3 Steps to Measuring Press Releases' Effectiveness” outlines the steps you need to take to prove the true value of your press release. Here are three key factors that need to be a part of your measurement
"24.01.2017 14:01:31" prnewswire.com 5 Things to Know About Branded Content If I'm right, branded content is going to have its heyday in 2017. I think we'll see brands who formerly invested... What do you think marketers need to know about branded content in 2017?
"24.01.2017 07:10:04" cision.com Taking Your Brand From a 'Want' to a 'Need' in 3 Steps | Cision How do you transform consumers' wants into needs, and how do you show them that your brand can fulfill those needs? It's simple: Identify your audience, and Today, people “need” things like smartphones, Wi-Fi and 24-hour stores, but not too long ago, all of these things were considered luxuries. The consumer definition of a need is constantly evolving, but the principle remains the same: Anything that makes
"23.01.2017 23:20:36" cision.com Taking Your Brand From a 'Want' to a 'Need' in 3 Steps | Cision How do you transform consumers' wants into needs, and how do you show them that your brand can fulfill those needs? It's simple: Identify your audience, and
"23.01.2017 23:01:01" wired.com Why Women (and Men) Are Marching Today, According to Twitter Data An analysis of tweets based on 40 march-related keywords and hashtags reveals the topics marchers are prioritizing. Our good friend Heather Whaling of Geben Communication sat down with WIRED to talk about why so many people marched across the country this weekend.
They used Cision to analyze 40 keywords and hashtags relating to the #WomensMarch, collecting more than
"23.01.2017 14:01:31" prnewswire.com Video Production Boot Camp: What You Need to Know for Your Next Production | PR Newswire IT'S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH CONTENT AND TACTICS TO INCLUDE.Today, video cannot be ignored. Consumers, media... Today, video cannot be ignored. Consumers, media and influencers are demanding it, so video must be a part of your strategy. And video, executed well, can deliver excellent ROI. But how do you go about creating the best piece for your campaign? It's a
"22.01.2017 23:20:07" cision.com Lessons from a Leader: Prioritizing the Vital Few | Cision Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a "The strategy I try to use to actually try to be productive and get things done is realizing that there are a hundred things to do but you've got to prioritize the vital few. There are very very complex, sophisticated, multi-threaded issues. The job of a
"22.01.2017 14:00:24" cision.com Webinar: Cision Communication Cloud™: Uncover Your Audience's Influencers! | Cision During the one-hour webinar, you'll learn how to:
*Differentiate between targeting social influencers and traditional journalists
*Leverage best practices for more successful social media pitching
*Apply social media research to your targeting and How much time does your brand spend looking for the right influencers?
Want to learn how to cut that time in half?
Join Cision's Valerie Lopez and Stacey Miller for a free webinar on Thursday, January 26th at 2 p.m. ET and learn how.
"21.01.2017 23:20:06" cision.com 25 Inauguration News Media Influencers You Might Not Be Following | Cision Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won't be able get their attention. Instead of targeting only a handful
"21.01.2017 17:00:24" cision.com Behind the Headlines with Phil Andrews This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry! "The industry needs to give C-Suite opportunities to diverse professionals that have clearly attained the qualifications and skill level those positions require."
President of the Long Island African American Chamber of Commerce & President of the Black
"20.01.2017 23:20:05" Timeline Photos Have an influencer marketing campaign you didn't finish this week?
We can't do it for you, but we can get you thinking about how to uncover the right influencers in 2017 (and maybe alleviate some of that guilt) if you sign up for next Thursday's
"20.01.2017 14:01:14" prnewswire.com Video Production Boot Camp: What You Need to Know for Your Next Production | PR Newswire IT'S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH CONTENT AND TACTICS TO INCLUDE.Today, video cannot be ignored. Consumers, media... Today, video cannot be ignored. Consumers, media and influencers are demanding it, so video must be a part of your strategy. And video, executed well, can deliver excellent ROI. But how do you go about creating the best piece for your campaign? It's a
"19.01.2017 23:20:05" prnewswire.com Basic Training for Branded Video It's no secret that news releases that include multimedia make your story stand out and build deeper... Videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories.
To that end, we created a Video Production Boot
"19.01.2017 14:01:21" cision.com Cision Communication Cloud™ Helps Marketing Agency Demonstrate Value, Streamline Its Outreach Process and Boost Revenue | Cision Using Cision Communication Cloud, Fingerpaint PR streamlined its previously fragmented process, showing tangible results and ROI which led to new business wins. As an agency, Fingerpaint knows that it needs to showcase its competitive advantage to potential clients in order to win new business. Bringing value to clients as a PR and marketing agency goes beyond building and delivering great campaigns. Fingerpaint
"18.01.2017 23:20:06" cision.com How To Create Great Content With Your Data | Cision One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content... "The better that you can identify or disclose how your data applies to readers, the more useful they will find this.
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique
"18.01.2017 14:00:02" prnewswire.com National Safety Council & MultiVu Increase Awareness on Critical Issue of Distracted Driving | PR Newswire Council Sparks Engagement and Reaches Targeted Audience with #CallsKill Campaign, an Integrated Creative & Media Strategy: A MultiVu Case... According to a recent poll conducted by NSC, 8 out of 10 Americans believe cellphones are addictive. This addiction to mobile devices has a major impact on distracted driving, including driving with hands-free devices. [click to tweet]
NSC aimed to
"17.01.2017 23:20:06" cision.com Lessons from a Leader: Prioritizing the Vital Few | Cision Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a "Now I realize that diversification and hiring to your weaknesses is far better. Hire a diverse team and you'll get a lot more done. Realize as a team, you'll get more done. The second one's communication: you can't communicate well enough, or diversely
"17.01.2017 13:59:54" cision.com 7 PR Mistakes to Avoid in 2017 According to research from Havas Media, a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing... If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results:
"17.01.2017 09:14:00" cision.com Webinar: Cision Communication Cloud™: Uncover Your Audience's Influencers! | Cision How will your branding engage influencers this year? Join Cision's Valerie Lopez and Stacey Miller to learn how to identify the right influencers for your brand! Join Cision's Valerie Lopez and Stacey Miller for a free webinar on Thursday, January 26th at 2 p.m. ET to learn how the Cision Communication Cloud allows users to listen to niche conversations in real time, discover top influencers and engage them on
"16.01.2017 23:20:06" cision.com 5 Research-Backed Tips for Planning Your Content Strategy | Cision Now, creating good quality content of about 2,000 words, consistently, isn't exactly easy. Do not lose hope, however... According to research from the Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content
"16.01.2017 16:37:02" prnewswire.com The Power of a Good Story: What's Your Company Narrative? It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them —... Don't leave that story up to interpretation.
"12.01.2017 23:21:54" prnewswire.com 4 Communications Tips to Help Challenge Common Misconceptions Here are some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.... Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder.
"12.01.2017 16:37:06" prnewswire.com The Power of a Good Story: What's Your Company Narrative? It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them —... Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style.
"11.01.2017 23:21:55" cision.com How to Self-Publish Your Content Cheap and Quick | Cision Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the Are you a thought leader?
Have you ever said, "I should write a book on this"?
"11.01.2017 14:54:04" neilpatel.com 10 Tools and Services to Get PR for Your Startup 10 Tools and Services to Get PR for Your Startup Home Blog Online Marketing 10 Tools and Services to Get PR for Your Startup What good is launching a new business, if nobody knows about it? With more than 540,000 new businesses starting each month, Thanks to Neil Patel for including Cision, Help a Reporter Out & PRWeb in his roundup of the 10 best PR tools and services to help generate publicity for your startup.
"10.01.2017 23:21:54" cision.com The Dark Side of the Gig Economy Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue Recently, we found ourself curious about how freelance workers were perceived by the media.
What we wanted to answer is: how are independent workers and their industries portrayed in the media? Secondly, we wanted to learn whether the media's perception
"10.01.2017 16:37:05" cision.com Behind the Headlines 2016: A Year in Review 2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year! In 2016 our Behind the Headlines blog covered lessons and insights from a variety of journalists, VP of Communications, PR professionals, and communications directors. Here are some of the biggest themes and best quotes.
"09.01.2017 23:22:01" cision.com Using the PESO Model to Drive an Effective PR Content Strategy | Cision Without a documented content strategy in hand, you're left creating random pieces of one-off content that may or may not support your business objectives and Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy
"09.01.2017 16:37:06" cision.com Behind the Headlines With Caroline Michaud In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline… Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.
"06.01.2017 23:21:53" mediablog.prnewswire.com 2016 Rewind: A Look Back at the Year in Media The past year was laden with challenges, including covering a contentious presidential election, making heads or tails of fake news, launching Fac… 2016 was one heck of a year in the world of media...
"06.01.2017 16:37:02" adage.com Lowdown: Why 30% of CEOs Might Fire Their CMO in 2017 The Lowdown has news on Miller High Life, Dogfish Head, Aldi, Schlotzsky's and more. The report states, companies "with analytic-focused CMOs underperform, while marketers with both analytic and creative skills helm the strongest companies."
"05.01.2017 23:22:04" prnewswire.com Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study | PR Newswire COMPANY OVERVIEWFounded in Albuquerque, New Mexico, in 2010, Lavu was a pioneer in helping restaurants leverage new mobile technology to bring better... The release ranks in top 5 search results for the following terms: “Guide to Menu Building,” “Creating a Successful Menu” and “Guide to Successful Menu.”
"05.01.2017 16:37:04" cision.com How to Use Social Search Better in 2017 | Cision Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Chasing a moving target: changes to social search in 2017
"04.01.2017 23:22:02" thenextweb.com Facebook Live gets an audio-only mode for all the podcasters out there While last week Facebook built on Live's video chops with the introduction of 360-degree video, this time around it's paring down on the tech a bit with something a bit more old school: live audio.… The Next Web with the latest Facebook Live feature:
"04.01.2017 17:11:00" media.giphy.com giphy.com As much as 35% or 55,000,000 workers of the United States' are freelance, generating an estimated $1 trillion dollars in income per year. Some of these workers take on freelance work on the side of traditional full-time jobs, while others are small
"03.01.2017 23:22:00" prnewswire.com The Power of a Good Story: What's Your Company Narrative? It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them —... What the BLEEP is a Company Narrative?
"03.01.2017 16:37:15" cision.com How to Get Better Live Video Reach | Cision Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time Want to increase your Facebook engagement by 75%?
"29.12.2016 23:22:01" prnewswire.com Execute PR Plans Better through Continuous Measurement and Analysis | PR Newswire Thanks to new technologies and other advances in communications, marketing and public relations are much more sophisticated today than they were even just a... Success in modern PR means that you've got to execute well and communicate your value on a regular basis. Doing so means building continuous measurement and analysis into every stage of your PR plans. While that may seem like a daunting task, with the
"28.12.2016 23:22:07" shiftcomm.com 2016 – A Year in Traditional Media - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin As the PR industry continues to evolve there is always the question…Is traditional media relations dead? Absolutely not. Traditional media is far from dead, it is actually more important than ever.
"27.12.2016 23:22:02" prn.to Execute PR Plans Better through Continuous Measurement and Analysis | PR Newswire Thanks to new technologies and other advances in communications, marketing and public relations are much more sophisticated today than they were even just a... How do you demonstrate value to your clients in a meaningful way?
"22.12.2016 23:22:08" prnewswire.com Client Motivations, Expectations & Results: Managing the B2B and B2C Client This white paper discusses the specific differences between B2B and B2C organizations. If your agency is looking to master the B2B and B2C client roster, understanding the motivations of the C-suite and/or the company overall—from both perspectives—is paramount. From brand presence to performance metrics, your approach will vary. This white
"22.12.2016 16:37:09" cision.com How to Get Better Live Video Reach | Cision Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time In this post, Jim Dougherty of leaderswest discusses how deploying live video over multiple platforms and archiving live videos may be ways to increase their reach and effectiveness.
"21.12.2016 23:22:01" prnewswire.com Execute PR Plans Better through Continuous Measurement and Analysis | PR Newswire Thanks to new technologies and other advances in communications, marketing and public relations are much more sophisticated today than they were even just a... For the modern PR agency, there is no one universal way to prove value.
"21.12.2016 16:51:39" cision.com Top 10 Winter Sports Magazines | Cision As the temperatures drop and the days are getting shorter, it's important to remain active. This week we take a look at the top 10 winter sports magazines. This week we take a look at the top 10 winter sports magazines by circulation.
"20.12.2016 23:22:06" cision.com Behind the Headlines with Poppy MacDonald My first role in communications was serving as press secretary for U.S. Senator Ron Wyden. I had been hired out of college as a legislative correspondent, drafting responses to constituent mail. When the press secretary role opened up in the office... In September, Poppy MacDonald joined POLITICO U.S. as their new president. As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal.
We sat down with
"20.12.2016 16:37:04" cision.com Q&A with Steve Cox, VP of PR at Sodexo | Cision Volume for the sake of volume, regardless of quality would be a counterproductive pursuit – not recommended, and not the effort we're pursuing at Sodexo. Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth.
For the questions we couldn't get to during
"19.12.2016 16:37:06" prnewswire.com Interactive Editorial Content Calendar 2017 | PR Newswire A Yearlong Guide to Planning your Brand Content, prepare for the year ahead.… Ready for 2017?
Take 'making a 12-month interactive editorial content calendar' of your to-do list:
"18.12.2016 23:22:03" cision.com Behind the Headlines with Jamilah Lemieux This week we sat down with Jamilah Lemieux, the VP of News and Men's Programming with Interactive One, as she explains how she has branded herself and stays focused on her goals to produce smart,… Jamilah Lemieux, the VP of News and Men's Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content.
In this interview, Jamilah discusses the most gratifying moments of the
"17.12.2016 23:22:05" cision.com Top 10 POPSUGAR Staffers on Twitter | Cision This week we bring you the top 10 POPSUGAR staffer on Twitter, to keep you posted on the go. The rankings are based on number of Twitter followers using Cision. If you want to stay on top of the latest entertainment news and gossip, look no further...
"16.12.2016 23:22:03" cision.com 7 PR Mistakes to Avoid in 2017 According to research from Havas Media, a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing... If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results:
"16.12.2016 17:37:03" prnewswire.com Top Metrics for Measuring PR Effectiveness The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the... How can the effectiveness of online PR be measured?
"16.12.2016 16:11:43" Cision Careers Cision offices across the nation are celebrating the holidays! How are you celebrating?
"15.12.2016 23:21:58" cision.com Do These Mistakes Keep You From A Bigger Social Media Budget? Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity,… We've seen social media start revolutions, win elections, raise millions for ALS, make Rick Astley great again and turn Justin Bieber into the biggest pop star of a generation. Social media has massive power.
So why doesn't it get the budget it deserves?
"14.12.2016 23:22:06" prnewswire.com Interactive Editorial Content Calendar 2017 | PR Newswire A Yearlong Guide to Planning your Brand Content Download the 2017 Editorial CalendarPlanning Your ContentPrepare for the year ahead.… With information on key deadlines, important events and specific guidelines, you'll be ready to hit the ground running.
Map out press release schedules, social campaigns and blog posts. Test different schedules to experiment with and maximize impact.
"14.12.2016 16:37:02" socialmediaexaminer.com Facebook Page Layout Changes: How Marketers Should Respond : Social Media Examiner Have you noticed changes to your Facebook page layout? Discover how to navigate and capitalize on the latest Facebook page design changes. Have you noticed changes to your Facebook page layout?
Wondering how to use the new features?
"13.12.2016 23:22:02" cision.com Webinar: Create Better Brand Content...All Year Long | Cision Discover the information needed to create a centralized plan to streamline your PR and communication efforts and create content that drives more ROI. Join Cision's Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs' Senior Program Manager Kerry O'Shea Gorgone on Wednesday, December 14 at 2 p.m. ET and find out how to optimize you 2017 brand content plan.
"13.12.2016 16:37:12" prnewswire.com Leveraging Social Media to Build Brand Strategy This whitepaper discusses observing social media trends and applying what you see to your strategy. We are inundated by information, especially on our social media channels. Industry news, global concerns, weather warnings and adorable kitten videos are coming at us at great speed. Take Election Day in the United States as an example. On November 8,
"12.12.2016 23:22:02" prnewswire.com End-of-Year Social Media Checklist You've spent the year focusing more on social media than you ever have in the past. But have you done everything... You've spent the year focusing more on social media than you ever have in the past. But have you done everything you're supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for
"12.12.2016 16:37:02" cision.com How to Monitor An Entire Industry | Cision Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results to bite. The results, in this Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results to bite. The results, in this instance, are business insights that highlight something actionable for your business or clients.
"10.12.2016 23:22:02" cision.com Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using… Influencers Are the New Celebrities
"09.12.2016 23:22:03" prnewswire.com The Evolving Role of Investor Relations in Competitive Intelligence | PR Newswire Effectiveness,efficiency and strategic importanceAn Investor Relations Officer (IRO) resides, uniquely, as the nexus between senior management and the... Call it competitive intelligence, market intelligence, media monitoring or something else, a successful intelligence gathering function shares a few common characteristics that translate into effectiveness, efficiency and strategic importance. This white
"09.12.2016 16:37:06" cision.com Behind the Headlines With Jen Dobrzelecki, M&C at Saatchi PR: Jen Dobrzelecki, executive vice president at M&C Saatchi PR, discusses the importance of brand authenticity in attracting a loyal audience. "As the lines between marketing channels become more blurry, we'll see more and more people from “non-traditional” backgrounds enter the profession, and for marketers to put less boundaries around what we do."
Jen Dobrzelecki on the future of PR.
"08.12.2016 23:22:00" prnewswire.com How to Harness Trending Content for Your PR Strategy Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I'm talking about, and while some... "I know what you're thinking. It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. Plus, because the available tools and resources are scarce, it can
"07.12.2016 23:22:11" prnewswire.com Leveraging Social Media to Build Brand Strategy This whitepaper discusses observing social media trends and applying what you see to your strategy. The massive amounts of available data make leveraging social media seem daunting. So how can a communications professional make sense of it all, let alone pare it down to actionable information? Read our most recent whitepaper to find out:
"07.12.2016 16:15:29" Convince & Convert Kevin Akeroyd, CEO at Cision, joins the Influence Pros Podcast to talk about the rebirth of display advertising, how to use discrete audiences to test campaigns, and why you must sync your systems and measure your results. Listen: http://candc.ly/2hgW9zD
"06.12.2016 16:37:03" prnewswire.com 3 Content Marketing Hacks Driven by Listening Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from... Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place, here are three things that you should track and analyze to improve content
"05.12.2016 23:22:00" cision.com How To Listen Better With Facebook's Unified Inbox Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms. "The unified inbox feature may not be a game-changer in terms of what it does, but the 'at-a-glance' mobile convenience will likely benefit communications and marketing professionals whose customers use the Facebook ecosystem to seek social care. Jay Baer
"05.12.2016 16:37:07" cision.com Cision's New CMO Lands In Perfect Storm of Media and Software Worlds The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It's becoming a reality here at Cision, and we look forward to telling the world… "If the hundreds of CMOs I've met globally the past few years have taught me anything, they need to see the marketing ROI from their communications and PR efforts before they make that investment." Cision's Chief Marketing Officer, Chris Lynch talks the
"04.12.2016 16:37:04" prnewswire.com Investor Relations Study: 1 in 4 of institutional investors use social media for research With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for... Social media is an essential tool in public relations but is it as important in investor relations?
"With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a
"03.12.2016 23:21:58" cision.com Cision's New CMO Lands In Perfect Storm of Media and Software Worlds The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It's becoming a reality here at Cision, and we look forward to telling the world… Our new Chief Marketing Officer, Chris Lynch weighs in on the media/PR landscape and the huge opportunity for marketers:
"02.12.2016 23:22:07" cision.com White Paper: Listening: Turn Real-time Media Channel Insights into Communications Action Plans | Cision Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts. When we listen, we learn. We can spot opportunities to interject into the conversation, blend into it and take control when we have something valuable to say. Then, not only will you know which conversations to jump into and which to avoid, but you'll
"02.12.2016 16:37:12" cision.com Applying the SWOT Analysis to a Shifting Industry The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions. 2017 is ripe with optimism for PR and for good reason. Donald Trump won an election using PR versus advertising. Social media created new opportunities for PR to leverage and coordinate paid, earned and owned media. Meanwhile, the accessibility of brands
"01.12.2016 23:22:17" prnewswire.com Today's Large Agencies: Demonstrating Value in a MultiChannel Universe In this paper, we'll look at how big PR agencies are evolving to meet fundamental changes in communication, and how goals, expec¬tations, challenges and opportunities are changing for large PR… How does your agency stay ahead of the constantly evolving media environment?
While and expanding media landscape mean more opportunity, it also means you have to work twice as hard to stay on top of trends.
Learn about the latest tactics and
"01.12.2016 16:37:05" cision.com Cision's New CMO Lands In Perfect Storm of Media and Software Worlds The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It's becoming a reality here at Cision, and we look forward to telling the world… What is next for the communications industry?
Why should CMO's be taking a closer look at earned media & PR as the driving force behind their marketing?
"30.11.2016 23:22:01" cision.ca Listening: Turn real-time media channel insights into communications action plans | Cision Data-driven insights uncover audience needs, enabling you to proactively create communications initiatives. Listening isn't about going viral or counting media hits, it's about saving brands money… Listening isn't about going viral or counting media hits, it's about saving brands money and improving results. Business insights from listening to your customers, industry and competitors are driving the communications and brand strategies of the
"30.11.2016 16:37:05" prnewswire.com The Top 5 Traits of Next Generation PR Agencies It's no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics... Breaking through the noise and differentiating your agency from your competitors requires a precise formula of sharing the right messages, with the right people, at the right time for your clients. Being flexible, able to adapt to change and finding the
"30.11.2016 14:39:33" prnewswire.com Cision Broadens World Class Executive Team to Drive Company's Vision "We're very excited to bring on this team of individuals who have a remarkable amount of experience in an array of industries including tech, communications, marketing, analytics, professional services and more," said Kevin Akeroyd, CEO of Cision. "They
"29.11.2016 20:27:53" Ketchum Revolution or Evolution? Our Worldwide President, Barri Rafferty, and Cision's SVP of Marketing, Ken Wincko, take a deep dive into the future of the communications industry. Our SVP of Marketing Ken Wincko is live with Ketchum's President Barri Rafferty.
Join in with any questions and we will try to fit them in!
"28.11.2016 23:22:03" cision.com How To Do Better Targeting on Twitter Building long-lasting relationships (in a traditional sense) by using transactional social media is not effective. Instead, create value where the user sees value. Who uses Twitter and why?
How can you do better targeting them?
"28.11.2016 16:37:03" mediablog.prnewswire.com Blog Profiles: Photography Blogs Welcome to Blog Profiles! Each week, PR Newswire selects an industry or subject and a handful of sites that do a good job with promoting and contributing to the conversation. Do you have a blog tha… Each week, PR Newswire selects an industry or subject and a handful of sites that do a good job with promoting and contributing to the conversation.
This week we take a look at photography blogs:
"25.11.2016 23:22:02" mediablog.prnewswire.com 8 Must-Dos: How to Make Your Blog Stand Out in a Crowded Niche In this digital-first era, it seems like your best friend, mom and neighbor all are starting a blog — eager to get their thoughts and ideas online. On the one hand, anyone and everyone is giv… How do you make your blog stand out?
Here are a few different concepts and guidelines to ensure your success next to the other millions of blogs and articles available.
"24.11.2016 16:37:03" cision.com 5 Things to Give Thanks for in Today's Digital Marketing World | Cision As 2016 draws to a close, it's natural to reflect back on the year that was. Here are five things to celebrate in today's amazing digital marketing world. As 2016 draws to a close, it's natural to reflect back on the year that was. Before we start making New Year's resolutions for 2017, let's first celebrate the things we're grateful for, especially in the amazing digital marketing world we currently live
"23.11.2016 23:22:06" webcaster4.com Revolution or Evolution? A Deep Dive into the Future of the Communications Industry To engage, attract and retain the savvy buyers of this rapidly evolving digital world, marketers and communicators need to constantly invent new approaches to be effective. Those that neglect to identify opportunities to help brands capitalize on trends
"23.11.2016 16:37:05" prnewswire.com Last Minute Marketing Ideas for Small Business Saturday Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage... Created by American Express in 2010, Small Business Saturday is held the Saturday after Thanksgiving in hopes of bringing more awareness and exposure to small businesses during one of the biggest shopping weekends of the year.
So how can small business
"22.11.2016 21:47:42" The New Kid on the Block is Back: Why Earned Media is Back in ... In case you missed it, here is our latest #CisionWebinar - The New Kid on the Block is Back: Why Earned Media is Back in the Driver's Seat
Cision's Senior Vice President of Marketing, Ken Wincko and Sodexo USA 's Vice President of Public Relations,
"22.11.2016 14:54:35" Cision Careers Cision CEO Kevin Akeroyd discusses the #CisionCloud with Public Relations Society of America (PRSA) and how earned media amplifies content: http://bit.ly/2gvaMPB
"21.11.2016 23:22:09" cision.com How to Influence People Effectively With Social Media | Cision How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media. Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how
"21.11.2016 16:37:01" prnewswire.com Content We Love: Unilever's #TBT Holiday Campaign Calls On Social Media To #ShareAMeal Although it's been said many times, many ways, the holiday season has arrived.While its arrival means different... Content We Love:
Unilever will be donating one million meals to help families in need, and rallying Americans to help share one million more through simple actions – including tagging their own #TBT with #ShareAMeal.
"20.11.2016 23:22:04" prnewswire.com OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign | PR Newswire OpenTable is the world's leading provider of online restaurant reservations, seating more than 19 million diners per... How can you use multimedia to engage new audiences?
OpenTable successfully did just that with their #SavorTheRoad campaign.
"19.11.2016 23:22:03" mediablog.prnewswire.com 10 Top News Sites That Rock Their Music and Entertainment Coverage The number of music and entertainment news sites today is endless. For journalists, the beat has become extensive, ranging from festival and concert coverage to the cultural impact of music. While … With the American Music Awards coming up tomorrow, we wanted to pay homage to several sites that continue to deliver stellar music and entertainment news.
Here are our 10 favorites, in no specific order, that help their audiences get their music fix,
"18.11.2016 23:22:02" prnewswire.com Finding Your Blog's Voice and Keeping the Conversation Fresh | PR Newswire It's no surprise that blogs are crucial to your PR toolkit. In fact, survey participants in HubSpot's 2016 State of Inbound report ranked blog... It's no surprise that blogs are crucial to your PR toolkit. In fact, survey participants in HubSpot's 2016 State of Inbound report ranked blog content creation as the second most important priority for their projects. What's more? Companies that use blogs
"18.11.2016 16:37:09" cision.com 4 Ways to Align Your Content Marketing with Your Holiday Promotions | Cision Don't forget to include content marketing in your holiday communications to-do list. Here's how to tie content and promotions together in time for Black Friday. It's the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound. And while it's easy to mark your products down 40% in an effort to attract Black Friday
"17.11.2016 21:30:01" We can't believe it has been almost a month since #PRSAICON in Indianapolis! It was such an amazing experience with engaging and insightful speakers. Thank you to everyone who stopped by the Cision booth, attended one of our events or helped us celebrate #PRSAICON 2016 We can't believe it has been almost a month since #PRSAICON in Indianapolis! It was such an amazing experience with engaging and insightful speakers. Thank you to everyone who stopped by the Cision booth, attended one of our events or helped us celebrate
"17.11.2016 16:37:02" prnewswire.com OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign | PR Newswire OpenTable is the world's leading provider of online restaurant reservations, seating more than 19 million diners per... With a clear vision of their goals and the hurdles they would need to overcome, the #SavorTheRoad OpenTable Summer Road Trip Restaurant Guide campaign was born. The execution strategy focused one subset of content: compelling visual assets.
"16.11.2016 23:22:05" prnewswire.com How to Make Sure the Media Gets Your Story Straight This white paper discusses building positive relationships built on a mutual understanding with influencers and the media. How to Make Sure the Media Gets Your Story Straight
"16.11.2016 16:37:03" cision.com 4 PR Trends for 2017 | Cision Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears. What will the top four trends in PR be for 2017?
What do you need to know now?
"15.11.2016 20:40:11" Donuts Inc. Cision gave our Director of Public Relations the opportunity to share some of the best and brightest trends in the public relations industry for 2017. Read on about 'not-com' domain names and more on the Cision blog: Thanks for contributing a great article!
"15.11.2016 16:37:04" cision.com How to Create Fascinating Content with Instagram Stories | Cision Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them. “Despite the relative difference between the total number of platform users, the biggest difference is Instagram's deep incorporation into the Facebook ecosystem. Instagram proactively tries to migrate Facebook users to Instagram users. Instagram's
"15.11.2016 01:34:55" Timeline Photos The rooftop view form our Chicago office is beautiful tonight. (See if you can spot the supermoon!)
"14.11.2016 23:22:01" prnewswire.com Encouraging Awareness: New Tactics & Opportunities for Product Marketing This whitepaper discusses how visibility and awareness are essential to driving bottom line growth. How do you tell your brand's story so that it drives interest in your company and solutions among prospects, customers and key influencers?
Branding today involves a multifaceted approach, where marketing and public relations efforts work hand in hand,
"14.11.2016 16:37:00" cision.com Webinar: The New Kid on the Block is Back: Why Earned Media is Back in the Driver's Seat | Cision Join Cision and Sodexo as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth. Save the date: http://bit.ly/2f6jCzs
"14.11.2016 01:33:00" media.giphy.com giphy.com Are you using data to craft a clever content strategy? If not, you should be. Here is how: http://cisn.co/2fGgcTn
"13.11.2016 16:37:04" cision.com The New Cision Communication Cloud™ | Cision Connect your brand with influencers and decision-makers on one unified platform. Learn more today! The Cision Communication Cloud™ Pillar Four: Engage
Tap into the right audiences with PR Newswire, the world's largest and most trusted content distribution network to power your story. Share your news and grab earned media attention across a network of
"12.11.2016 23:22:15" offers.hubspot.com Marketer's Guide to Mobile from HubSpot and Localytics Free download - Marketer's Guide to Mobile: A 5-part kit from Localytics and HubSpot. Did you know 66% of people check their phones 46x a day? Be ready for the mobile revolution with this new guide from HubSpot and Localytics. Download here: http://bit.ly/2emM1EE http://bit.ly/2eWD5lv
"12.11.2016 04:01:26" prnewswire.com How to Make Sure the Media Gets Your Story Straight This white paper discusses building positive relationships built on a mutual understanding with influencers and the media. How do you make sure your story doesn't get lost in a game of broken telephone?
How do you get the media to re-tell your story the way you intended?
“Controlling” the message is one of the things many PR folks struggle with. However, there is plenty
"11.11.2016 23:22:01" convinceandconvert.com 8 Keys to Maximizing Your Blog's Potential Don't rush to publish content without the necessary planning. Use these 8 actions to earn your blog the exposure it deserves. 8 Keys to Maximizing Your Blog's Potential
"11.11.2016 16:37:04" cision.com How to Use Data Insights to Craft a Clever Content Strategy | Cision If visitors are bouncing from your site and customers aren't opening wallets, you have a problem. By gathering data, you can deliver better experiences for all. You can't make a well-informed decision or craft a strategy unless you democratize data. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it
"11.11.2016 04:50:01" cision.com The New Cision Communication Cloud™ | Cision Connect your brand with influencers and decision-makers on one unified platform The Cision Communication Cloud Pillar Five: Analyze
Dive into more in-depth data – tracking sentiment, mentions, share of voice, reach, value of coverage and more. With our all-in-one platform, finally connect the dots between social media and
"10.11.2016 23:22:11" prnewswire.com Encouraging Awareness: New Tactics & Opportunities for Product Marketing This whitepaper discusses how visibility and awareness are essential to driving bottom line growth. Only 38% of B2B marketers say their content marketing efforts are effective. However, using PR best practices can help inform and influence the decisions along the purchase path.
"10.11.2016 12:45:09" prnewswire.com How to Plan Content for Your Product Launch When brands launch a new product or roll out a product update, there's a pretty standard slate of communications... When brands launch a new product or roll out a product update, there's a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product
"10.11.2016 09:45:03" cision.com The New Cision Communication Cloud™ | Cision Create a Multichannel Content Strategy: Amplify the results of your programs to create a holistic content strategy with an integrated content calendar. The Cision Communication Cloud Pillar Three: Create
Leverage the power of earned media and content strategy by combining your talent with our well-versed team of industry experts who will deliver insights, strategy, best practices, and hands-on help in
"09.11.2016 21:40:06" cision.com The New Cision Communication Cloud™ | Cision Connect your brand with influencers and decision-makers on one unified platform. Request a demo today: The Cision Communication Cloud™ Pillar Two: Identify
Utilize the latest technology and data science to tap into the world's largest 'smart source' database of over 1.6M media contacts, featuring exclusive bios and relationship management tools. Keep
"09.11.2016 17:25:02" cision.com Twitter Engagement Actually Translates into Votes | Cision If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that's what last night's election has shown. If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least, that's what last night's election has shown. http://bit.ly/2fDSasj
"09.11.2016 12:45:05" cision.com Webinar: The New Kid on the Block is Back: Why Earned Media is Back in the Driver's Seat | Cision Join Cision and Sodexo as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth. One week left, save your spot today: http://bit.ly/2f6jCzs
"09.11.2016 04:45:32" prdaily.com 6 lessons for perfect pitches Whether you're seeking coverage during a hectic news time or nabbing headlines for your client, these tips can help you win with reporters. 6 lessons for perfect pitches from PR Daily:
"08.11.2016 21:40:01" cision.com White Paper: Major League Insights Into Baseball's Social Media Fans | Cision Transform your social mapping strategy with Cision's new white paper, inspired by seven MLB teams. Understanding the interests of your target audience is the core of an effective marketing strategy. What can you learn from your followers on social media? http://bit.ly/2fe2ZRt
"08.11.2016 12:45:10" Timeline Photos The Cision Communication Cloud™ Pillar One: Listen
Never miss a mention of your brand or client again with over 2 million daily news stories from 50,000 daily hours of broadcast, 130,000 print publications & 450,000 social media sources. Also, our
"07.11.2016 21:40:04" cision.com How To Make Your Content Super-Engaging (Easily) | Cision Structuring your content can increase the length of time readers engage with it. Here are simple ways to make content more aesthetically pleasing to readers. How To Make Your Content Super-Engaging (Easily): A Step-by-step guide http://cisn.co/2efQWH9
"07.11.2016 12:45:01" cision.com The New Cision Communication Cloud™ | Cision Turn Campaign Fragmentation into Coordination with Cision Communication Cloud. Request a demo today: The five pillars of the new The Cision Communication Cloud are Listen, Identify, Create, Engage & Analyze. Learn how these pillars combined with a seamless workflow can power PR pros, communication professionals and content markets to take their story to
"06.11.2016 21:40:00" prnewswire.com How to Score a Home Run with Social Media Personas Baseball is a weird sport and when condensed into the relatively short three-round postseason, it gets even... How to Score a Home Run with Social Media Personas
"05.11.2016 20:46:00" media.giphy.com giphy.com Are you keeping your brand safe? Best Practices for Showcasing & Protecting Your Brand http://prn.to/2fdIlSG
"04.11.2016 22:06:06" mediablog.prnewswire.com On PR Newswire: Facebook Earnings Growth, Hollywood Butterbeer, Daylight Savings Blues With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire for Journalists. Here are some of this week's most newsworthy releases you might … With thousands of press releases published each week, it can be difficult to keep up with everything. PR Newswire for Journalists has you covered with this week's most newsworthy releases you might have missed.
"04.11.2016 11:45:11" cision.com White Paper: Major League Insights Into Baseball's Social Media Fans | Cision Transform your social mapping strategy with Cision's new white paper, inspired by seven MLB teams. The #WorldSeries may be over but baseball fans this season made a great case study for identifying personas on social media: http://bit.ly/2fe2ZRt
"04.11.2016 08:35:06" cision.com Personal Versus Private in PR and Social Media | Cision Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters. In PR, is anything truly private? With social media, how has privacy changed?
"03.11.2016 20:40:18" prnewswire.com Best Practices for Showcasing & Protecting Your Brand This whitepaper discusses preserving the voice of the brand through collaboration and communication. With the 24/7 exposure your brand has in today's digital world, are you doing enough to protect your it? http://prn.to/2fdIlSG
"03.11.2016 11:45:07" cision.com 4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them | Cision Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles. "Wouldn't you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies?" - Gini Dietrich of Spin Sucks on measuring ROI in PR.
"02.11.2016 23:18:04" cision.com The Top 50 Baseball Influencers | Cision In honor of the World Series, Cision has analyzed the top topics and influencers leading the conversation in baseball. Tonight, The Chicago Cubs and The Cleveland Indians play Game 7 of the #WorldSeries, in one of the most hyped games of all time. But who is creating the hype? How is capitalizing on it and driving the conversation around baseball in 2016?
"02.11.2016 20:40:00" cision.com How To Be a LinkedIn Superuser (In a Few Easy Steps) | Cision LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life. Chances are you have a LinkedIn profile but are you making the most of it? Of LinkedIn's 467M members, only 22.6% are active each month. However, LinkedIn can be a powerful tool for those who know how to use it. Learn how (in 7 easy steps) today:
"02.11.2016 11:45:07" cision.com The New Marketing Mandate for the Advocacy Era | Cision We're in the Era of Advocacy - where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence? 86% of surveyed consumers rely on peer sources for learning about brands, 71% rely on peer sources for buying decisions and customers acquired via word-of-mouth have a 37% higher retention rate. With stats like that, can you afford to not integrate earned
"01.11.2016 20:15:19" cision.com White Paper: Major League Insights Into Baseball's Social Media Fans | Cision Transform your social mapping strategy with Cision's new white paper, inspired by seven MLB teams. Cubs fans and Indians fans: Stuck at work but can't stop thinking about Game Six of the #WorldSeries tonight? Multitask by reading our in-depth analysis of baseball fans on social media. http://bit.ly/2fe2ZRt
"01.11.2016 11:45:01" cision.com Behind the Headlines With Nathan Friedman | Cision Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate. “Always challenge the status quo. When driving innovation, it's imperative that you stay nimble, curious and actively listen for opportunities to make things better or different.” http://bit.ly/2dPM0sB
"31.10.2016 20:40:02" prnewswire.com Investor Relations Study: Over 60% of Wall Street Investors Use Mobile Devices Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder... Investor Relations Study: Over 60% of Wall Street Investors Use Mobile Devices
"31.10.2016 11:45:09" cision.com 4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them) | Cision From the time we're children, we are taught that fears are bad. But in business, some fears are actually healthy for you...if you know how to harness them. Happy Halloween! 4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them) http://bit.ly/2f0D3J3
"30.10.2016 11:45:03" cision.com Welcome to the Future of Earned Media Communications | Cision The tech revolution has arrived in earned media. Today, we unveiled the Cision Communication Cloud™, a revolutionary platform for communicators and marketers. “Earned media shouldn't work in isolation, nor should paid or owned. We need to break down the silos; the technology and data have arrived on the earned side to showcase its critical role in the marketing mix.” - Cision CEO Kevin Akeroyd
"28.10.2016 20:14:00" Timeline Photos "Years of studying the media and the evolution of the consumer and what defines influence told me that we'd need a smarter, faster and better way to prove the worth of our communications departments." Stacey Miller http://prn.to/2fjZzk7
"28.10.2016 11:45:09" cision.com PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold | Cision #PRSAICON 2016 brought together some of today's top thought leaders in the field of communications. Here are a few of our favorite moments and tips. #PRSAICON 2016: Be Aggressive, Be Audacious, Be Bold http://bit.ly/2eWzxPM
"27.10.2016 20:58:44" cision.com White Paper: Master the Mix: Amplify Your Campaign Results with Earned Media | Cision Cision's SVP of Marketing Ken Wincko explains how by taking a holistic, data-driven approach your team can master a multichannel marketing-mix and unlock the power of earned media: http://bit.ly/2dQh7PH
"27.10.2016 20:40:06" cision.com The New Cision Communication Cloud™ | Cision Use the new Cision Communication Cloud™ to connect your brand with influencers and decision-makers on one unified platform. Did you have a chance to stop by and check out our newly announced next-generation platform The Cision Communication Cloud™ at #PRSAICON this week?
If not, don't worry we have you covered! Sign up for a demo today and see how you can seamlessly manage
"27.10.2016 11:45:00" prnewswire.com Journalist Spotlight: Finance and Investment Writer Lou Carlozo PR Newswire's audience team regularly interviews journalists who use ProfNet for their insights on how PR... Q: “Is there anything PR reps can do to set themselves apart from other respondents?"
A: "Absolutely. Don't settle for one answered query. If a reporter is open to it, check in once a week to see what they're working on.”
"26.10.2016 11:45:06" prnewswire.com Content We Love: Election Content to Earn Audiences' Votes The next president of the United States will be announced in less than three weeks. From now until Election Day,... 52% of American adults report that the 2016 election is a very or somewhat significant source of stress. However, they are still engaged in consuming content and information related to the election. Marketers can use this, here's how:
"25.10.2016 20:40:16" cision.com How To Monitor Social Media Like a Boss | Cision Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation. You can use social media monitoring tools to monitor your competition in the same way that you use them for your own business. http://bit.ly/2dTioZI
"25.10.2016 16:35:00" youtube.com "Communications Has Transformed" - Cision CEO, Kevin Akeroyd Cision CEO Kevin Akeroyd welcomes marketing and communications professionals to the future of earned media with the Cision Communication Cloud™. Learn more a... Cision CEO, Kevin Akeroyd introduces the Cision Communication Cloud™: https://www.youtube.com/watch?v=Nd6f3xW3d4Y
"24.10.2016 18:40:01" cision.com The New Cision Communication Cloud™ | Cision Use the new Cision Communication Cloud™ to connect your brand with influencers and decision-makers on one unified platform. Today at #PRSAICON, we announced the kickoff of our next-gen, all-in-one communication platform: The Cision Communication Cloud™. Stop by our booth (booth 333 outside of the JW Grand Ballroom) and check it out, play bags and gear up with some Cision swag!
"24.10.2016 17:00:00" prnewswire.com Journalist Spotlight: Finance and Investment Writer Lou Carlozo PR Newswire's audience team regularly interviews journalists who use ProfNet for their insights on how PR... Journalist Spotlight: Finance and Investment Writer Lou Carlozo
"24.10.2016 17:00:00" prnewswire.com Journalist Spotlight: Finance and Investment Writer Lou Carlozo PR Newswire's audience team regularly interviews journalists who use ProfNet for their insights on how PR... Journalist Spotlight: Finance and Investment Writer Lou Carlozo
"24.10.2016 15:11:05" Cision's cover photo
"24.10.2016 15:11:05" Cision's cover photo
"24.10.2016 14:35:04" cision.com The New Cision Communication Cloud™ | Cision Use the new Cision Communication Cloud™ to connect your brand with influencers and decision-makers on one unified platform. Introducing the Cision Communication Cloud™: We've organized our industry-leading brands into a single best-in-class platform that gives you the power to make intelligent, informed, rapid decisions to execute your communication strategy in a unified way
"24.10.2016 11:45:04" Timeline Photos #PRSAICON kicked off yesterday with inspirational speakers, educational workshops and a whole lot of fun. Stop by booth 333 and challenge us to a game of bags. You could win a $200 Southwest gift card!
"22.10.2016 22:23:00" media.giphy.com giphy.com We have assembled an a-list team of experts to discuss the next era of PR and communications at #PRSAICON.
Seats are limited, sign up now: http://cisn.co/2e0xIUy
"22.10.2016 11:45:07" cision.com Behind the Headlines With Steve Majors | Cision Steve Majors, VP, communications at Communities in Schools, discusses why building strong relationships is crucial to PR success. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand's story effectively, you need to make good connections. http://bit.ly/2enMbfz
"21.10.2016 20:40:06" prnewswire.com Score Big at the PRSA 2016 International Conference The leaves are falling. Pumpkins are popping up in front yards. And Sunday Fundays have gone from summer brunch on... It's our favorite time of year again. Why you ask? Pumpkin Spice Lattes? Falling leaves? Sunday football? Those are all great but what we are really excited about is #PRSAICON this weekend!
"21.10.2016 11:53:47" cision.com Trust: A Communicator's Lifeline | Cision Trust is that five letter word that's hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications. On social media during last year's #PRSAICON conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year's PRSA International Conference.
"20.10.2016 23:30:19" prnewswire.com How to Handle Tough Questions from the Media | PR Newswire Nothing creates media excitement like a crisis, so chances are if you're facing a media scrum or hosting a press conference, something big is... How to Handle Tough Questions from the Media discusses:
*Preparing for the worst, and staying on point
*The things you need to remember about communicating with the media during a crisis
*The steps to take before your interview
"20.10.2016 15:43:49" CBC News: The National Q + A: The CBC's Adrienne Arsenault answered your questions on the U.S. presidential debate and how it played out on social media. Our very own James Rubec shares what voters on social media thought of the third and final #debate between Donald Trump & Hillary Clinton, with insights discovered via Cision analytics & listening software.
"20.10.2016 11:45:05" cision.com 4 Questions to Kickstart Your Influencer Marketing | Cision To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan. 4 Questions to Kickstart Your Influencer Marketing http://bit.ly/2dnvwaN
"19.10.2016 20:40:08" cision.com How the PESO Model Changes PR's Conversation | Cision Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations. For those of you who just rolled your eyes at the idea of PR being able to show a return-on-investment, let me introduce you to the PESO model, which is what makes this possible.
"19.10.2016 11:45:41" cision.com How to Come Up With Sound Bites for an Interview | Cision Don't spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner. The fact is: an interview (unless it's live) usually lasts a lot longer than the sound bite that will appear on-air or in print. The news media needs quality soundbites to help tell a story, learn how you can craft messages that focus on what matters
"19.10.2016 05:56:09" cision.com How to Optimize Distribution for Your Content | Cision Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help. How to Optimize Distribution for Your Content http://bit.ly/2eJUn8Z
"18.10.2016 20:40:04" cision.com PRSA Roundtable: The Next Era of Media & Communications | Cision Turn chaotic communications into a formula for rewarding relationships with Cision on Monday, October 24 in the JW Grand Ballroom 1 room. Who is excited for #PRSAICON? Sign up for our roundtable on the next era PR today! http://cisn.co/2dj2nNM
"18.10.2016 11:45:03" cision.com Pitching Tech Trends with CRN Editor Phil Harvey After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends when they're still in infancy. Q: How about any pet peeves?
A: We try to use services like Cision to help us more effectively communicate who we are, how we work and what audience we're trying to serve. Please do take note of that versus blindly emailing your “all tech” media list.”
"17.10.2016 21:40:01" prnewswire.com 6 Tools to Start Telling Stories with GIFs GIFs never seem to get old or go out of style.These animated silent loops have dominated the world of online... 6 Tools to Start Telling Stories with GIFs
"17.10.2016 17:25:02" media.giphy.com giphy.com Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them. http://cisn.co/2dvfN8b
"17.10.2016 11:45:06" cision.com How the PESO Model Changes PR's Conversation | Cision Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations. Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations. http://bit.ly/2dP3Ibf
"16.10.2016 11:45:08" cision.com Pitching Talent And Celebrity Booking With Patrick Lambert Tips from T.D. Jakes talent executive Patrick Lambert on how to pitch a celebrity booker and what to avoid. Q: Do you have any advice to share with PR professionals?
A: "What a show needs and what you may need for your client is a process," Patrick Lambert on pitching talent and celebrity booking.
"15.10.2016 20:40:00" prnewswire.com Women and the Election Newscycle – Is 26% On-Air Enough? Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women's... “While the average morning news broadcast featured men 74 percent of the time and women the aforementioned 26 percent, primetime news shows saw men featured 68 percent and women 32 percent of the time.”
"15.10.2016 03:55:01" cision.com Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of | Cision It's important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year. What do livestreaming, Pokemon Go & branded content have in common? They were three of the hottest marketing trends in 2016. Here's what you need to know as we head into the final quater of the year: http://bit.ly/2dOOR0m
"14.10.2016 20:31:00" media.giphy.com giphy.com When a crisis hits, is your team scrambling to come together or prepared with a plan?
Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you're in the moment. http://bit.ly/2eaTqaw
"14.10.2016 11:45:06" cision.com How to Find Trending Topics Like an Expert | Cision When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data. When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter.
"13.10.2016 20:40:04" cision.com The Trump-Clinton Enthusiasm Gap is Real | Cision Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media. In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. 11 – Oct. 10, 2016), Cision has found that Donald Trump's supporters share 657% more posts than supporters of Hillary Clinton.
"13.10.2016 11:45:06" cision.com The Rise and Fall of the Pumpkin Spice Latte | Cision Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring. Just how popular is the Pumpkin Spice Latte trend? We found out: http://bit.ly/2dSPsDu
"13.10.2016 03:40:07" prnewswire.com PR and the C-Suite: Aligning Strategic Communications with Business Goals This white paper discusses how public relations can work with marketing and advertising for a multi-channel approach. Today's PR and Corporate Communications functions cover a much broader swath of territory than ever before, and can help executives achieve a wide variety of business goals across the organization in a number of key, measurable ways.
"12.10.2016 20:40:10" cision.com White Paper: Top 100 2016 Election Journalists, Editors and Influencers | Cision In “Top 100 2016 Election Journalists, Editors and Influencers,” you'll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research. With thousands of journalists covering the 2016 election, it's hard to tell who is leading the conversation and what outlets are making the greatest impact. In our new analysis of 2,900 journalists, we found out!
"12.10.2016 11:45:06" cision.com Unlocking the Science of Influencer Marketing [Webinar This Week] | Cision Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan's upcoming webinar Influence By The Numbers. “With 73 percent of marketers allocating budget for influencer marketing, it's time to seriously consider (or reconsider) your approach when planning influencer outreach and evaluating influencer success.”
Learn how to effectively engage influencers and
"11.10.2016 20:40:04" Timeline Photos The key to reporting on press release performance (or campaign performance for that matter) in a way that not only demonstrates value, but also resonates with your clients, is to make sure you're speaking their language. http://prn.to/2dVDOne
"11.10.2016 19:31:59" media.giphy.com giphy.com Everyone makes mistakes. Don't let these five common small business marketing mistakes sink your (or your client's) brand.
5 Ways to Fix Common Small Business Marketing Mistakes: http://cisn.co/2diwIuy
"11.10.2016 11:45:33" prnewswire.com Top 3 Reasons for Nonprofits to Send Press Releases For nonprofits, working on a shoestring budget is a fact of life. It can be a struggle to justify extra expenses,... For nonprofits, press releases are a valuable PR tool to share news. But what do nonprofits hope to gain from thier releases? It turns out there are three common reasons nonprofits send out a release.
"10.10.2016 20:41:42" cision.com Behind the Headlines With Al Comeaux | Cision Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication. "Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed."
In this week's 'Behind the Headlines' Al Comeaux, chief communications officer at
"10.10.2016 11:45:16" prnewswire.com How to Optimize Your Content Distribution Strategy with Media Monitoring A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it... Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.
How newsworthy is your angle, though? Run a keyword search in your media
"09.10.2016 11:45:10" cision.com Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of | Cision It's important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year. Livestreaming, Pokemon Go & Branded Content: Marketing trends to stay on top of as we head into the final quarter of the Year: http://bit.ly/2dOOR0m
"08.10.2016 20:40:05" Timeline Photos In PR (especially the food and beverage industry) passion is important.
Q: What catches your attention?
A: I love meeting publicists who share the same enthusiasm for the hospitality industry as I do, because it usually translates to them being
"07.10.2016 20:40:08" Timeline Photos Media monitoring software can be used for much more than just seeing where your brand or client is mentioned. With a little creativity, the right media monitoring tool can be incredibly powerful.
Make the most of your software: 9 Things You Might Not Be
"07.10.2016 11:45:07" cision.com How the PESO Model Changes PR's Conversation | Cision Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations. Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Although your executives may get excited when an acquaintance at the gym compliments them on their local business
"07.10.2016 09:45:10" prnewswire.com Proving It: Going from Press Release Performance to Measuring Brand Perceptions This white paper discusses ways to measure and monitor the success of both individual pieces of content and overall campaigns. The digital era has ushered in an array of other metrics that provide a more complete view of press release performance. What metrics should you be using to evaluate the success of a press release?
"06.10.2016 20:40:02" socialmediaexaminer.com 6 Ways to Use Facebook 360 Photos for Business : Social Media Examiner Wondering how your business can use Facebook 360 photos? Discover six ways to use 360 photos to create an immersive experience on your Facebook page. You have probably seen some amazing 360 photos on Facebook recently.
Clever marketers and social media gurus have already started finding creative ways to use them for an immersive brand experience. How can you use them for your business?
"06.10.2016 12:38:00" prnewswire.com Earnings Press Release Tips from the Bloomberg Newsroom Earnings season can be a hectic and stressful time.Pulling together the numbers, drafting the release, obtaining... PR Newswire's inside scoop on Bloomberg's News headquarters in NYC and the top takeaways for pitching your Q4 earnings press release: http://prn.to/2dM4JWw
"05.10.2016 20:40:12" cision.com How To Keep Your Email Out of Spam Filters | Cision Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it. "We don't know the exact variables considered by ESP spam algorithms, just like we don't know exactly what goes into a search algorithm. But marketers see trends over time, and this is a list of common items that are suspected to trigger spam filtering.
"05.10.2016 11:45:05" cision.com Behind the Headlines With Mark Olson | Cision Mark Olson, VP and head of PR, San Francisco at LEWIS, explains why PR teams need to collaborate with digital, marketing and others to maximize effectiveness. Q: What is one thing most brands aren't doing but should?
A: There isn't enough collaboration between PR and digital teams. Both practice areas should be supporting each other to maximize campaign impact and fully leverage the creativity of both
"04.10.2016 20:40:01" cision.com Pitching Food Content with Saveur Digital Editor Dan Q. Dao Dan Q. Dao is the deputy digital editor at Saveur, and we've sat down with him to get his pitching tips! Even when someone has a less-exciting client, it's always refreshing they can be honest and say “Hey, I know this isn't the most thrilling topic, but I really think there is a story here – Can you take a look?,” rather than try to pass it off as something
"04.10.2016 11:45:04" cision.com 9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software | Cision Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips. Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?
If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or
"03.10.2016 23:46:57" youtube.com PR agency measurement success stories As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips.
"03.10.2016 11:45:11" prnewswire.com Investor Relations Study: IR Websites Essential for Investors' “Buyer's Journey” From an owned media marketing perspective, an investor relations website is an essential property – not... From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. You never know when a prospect is going to walk by and make a purely visceral judgment.
Basically, they want to
"30.09.2016 20:40:04" cision.com Infographic: How Journalists Use Social Media in 2016 | Cision Social media's impact on journalists, the media and the way news is sourced, created and shared has evolved. Read more in our latest infographic. As a PR pro, you probably have your own list of best practices on how to approach journalists via social media. However, have you taken a good quantitative look at how journalist are using social media in 2016?
We did and you may be surprised by what we
"30.09.2016 11:45:04" prnewswire.com 5 Tips to Boost Election News Engagement The long-awaited U.S. presidential debates have begun! Hillary Clinton and Donald Trump have finally faced off in... With such a high demand for election-related content, how can you capitalize on capital hill this election season?
"29.09.2016 17:11:48" multivu.com Cision Named a Leader in Media Monitoring Software Cision Earns Multiple Recognitions Based on Unbiased, Third-Party Reviews We are honored to be named a 'Leader' in the 'Best Media Monitoring Software' report for Summer 2016 via G2 Crowd - based on unbiased, third-party reviews.
“We are dedicated to providing a best-in-class solution for PR, IR, and marketing practitioners,”
"29.09.2016 16:31:15" cision.com 5 Things to Research Before Pitching Freelancers | Cision Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand's story. Freelance reporters present a huge opportunity for PR professionals. They often work for multiple publications and can benefit from the larger network public relations practitioners have available.
However, if you don't do your homework first you risk
"28.09.2016 15:48:16" cision.com How to Create a Social Media Content Calendar | Cision A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar. A consistent social media strategy helps build brand recognition online, gain followers and keep those followers interested in what your brand is doing. And a content calendar is a great way to ensure your social presence is consistent and timely.
"27.09.2016 15:15:21" cision.com How To Use Tech Tools to Improve Your Content | Cision Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar. "Whether it's optimizing your writing for search discovery, making the text more readable, or avoiding the contraction 'you're' when you want to use the possessive, 'your.' Some of these tools may help make your writing better, with little additional work
"26.09.2016 20:40:06" neilpatel.com 10 Tools and Services to Get PR for Your Startup 10 Tools and Services to Get PR for Your Startup Written by Neil Patel on September 24, 2016 What good is launching a new business, if nobody knows about it? With more than 540,000 new businesses starting each month, it goes without saying that you're "If you want to go all-out with your PR push, you should probably learn more about Cision. As a full-featured software application, it has everything that you could ever need, to run an effective PR campaign."
"24.09.2016 15:45:06" cision.com What's Needed for a Successful Satellite Media Tour | Cision Media tours are a team effort - pulled together from many different directions. Here are 4 key elements you need to be successful and stay under budget. “SMTs are a great vehicle to reach a large amount of viewers, listeners, and readers within a short window of time,” says Risa Chuang, Director, Media Relations at MultiVu and author of Maximizing Your Budget with Media Tours.
That's because a satellite
"23.09.2016 16:26:44" Timeline Photos In our most recent free webinar "Measuring The Value of an Integrated Communications Strategy" we cover:
*How to reach target audiences with a clear and comprehensive strategy
*How to achieve KPIs by aligning paid, earned, shared and owned
*How you can
"22.09.2016 11:45:04" Timeline Photos "The key to working with influencers is to understand their habits and interests. According to the 2016 Global Social Journalism Study conducted by Cision, journalists in the United States fall into five distinct categories based on their social media
"21.09.2016 21:59:01" prnewswire.com Cision Expands Executive Leadership Team CHICAGO, Sept. 21, 2016 /PRNewswire/ -- Today, Cision is excited to announce two new significant additions to the... We are excited to welcome two new significant additions to the Cision Executive Team!
Sean O'Driscoll joins as Chief Strategy and Insights Officer (CSO), and Robert Coppola joins as Chief Information Officer (CIO).
"Sean and Bob are proven innovators in
"19.09.2016 09:01:10" kuntlahjpcbudhn
"15.09.2016 14:28:31" Timeline Photos “Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. A recent report by TVTY found that 67 percent of brands are planning to spend more on digital campaigns triggered by offline events.
"15.09.2016 08:01:11" http://vrl.ht/5BAE9
"13.09.2016 14:53:44" Timeline Photos If you're using a selfie you took in your car as your networking photo, it's time for a serious upgrade. 4 Tips for Acing Your Professional Headshot: http://www.cision.com/us/2016/09/4-tips-for-acing-your-professional-headshot/
"12.09.2016 16:02:53" Timeline Photos Your press release must be the complete package, offering the information people want in a style they prefer. Learn how to piece your press release together with these four essential elements: http://cisn.co/2cDB1zu
"08.09.2016 13:51:00" Content Marketing World Courtesy of Kingman Ink Loads of learning taking place at Content Marketing World this week! Read our day one recap (http://cisn.co/2cg52WW), and check out these awesome visual summaries via Kelly Kingman!
"06.09.2016 13:29:44" emarketer.com What Video Ad Length Is Best on Facebook? - eMarketer It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it's on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than Video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook. Read more data via eMarketer:
"30.08.2016 13:11:03" cision.com Does Your Crisis Scenario Plan Need Some Love? | Cision Crisis scenario planning isn't just about brainstorming the what-ifs. Routine maintenance of your crisis communications plan is equally important. How do we prepare our clients and organizations for the daunting task of handling the unknown and unexpected? We chart out scenario after scenario, and we discuss our action plans for everything from the most likely to the absolutely absurd. This level of
"29.08.2016 15:28:39" cision.com 7 Brand New Facebook Features You Should Know About | Cision Facebook has added even more new features. Learn about 7 of them and how communications and marketing professionals can leverage them. Stay in the know on Facebook's latest features and how you can use them for your brand:
"26.08.2016 13:42:23" digiday.com 'You can't get the buy-in': Marketers confess their biggest content challenges - Digiday Marketers admit their biggest content challenges. Digiday asked attendees from the world's top brands to write down the single biggest challenge they have when it comes to creating good content. What's your top challenge when it comes to #contentmarketing?
"25.08.2016 15:36:20" Shonali Burke Consulting Today on the blog:
"As a new school year begins at Ohio University, I put the over/under on how many times I make that statement to students at 300. That's 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. It all begins with one simple concept: measure video completion.
"24.08.2016 15:19:01" cision.com Pitching Kit: Cision's 2016 Holiday Gift Guide PR Kit | Cision Now is the time to begin pitching your holiday story. Inform your pitches by following these deadlines from some of the biggest lifestyle media outlets. It's the most wonderful time of the year (yes, really)! Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn
"23.08.2016 22:38:04" socialmediaexaminer.com How to Customize Your Facebook News Feed: What Marketers Need to Know : Social Media Examiner Do you struggle to keep up with your Facebook news feed? Discover how marketers can customize their Facebook news feed to improve productivity. Adjusting your Facebook settings can help save you time, stay on top of trends, and reach more of your audience. Great advice here from Mari Smith and Social Media Examiner:
"23.08.2016 12:44:05" Timeline Photos Understanding how journalists view and use social media informs your pitches, improves your relationships and helps you communicate better. Cision's free 2016 Global Social Journalism Study surveyed journalists from seven different countries on their
"22.08.2016 20:40:18" cision.com The One Thing You Can Do Right Now To Improve Your Content | Cision Sixty-four percent of U.S. adults own a smartphone. Are you optimizing content for mobile? Learn how Google's AMP initiative helps improve your web content. “On a scale from 1 to 10, with one being “not loading at all” and ten being “loading in one second,” AMP content will load at a page speed of 11.” What Google's Amplified Mobile Pages (AMP) mean for brands:
"22.08.2016 14:49:43" prsa.org A New Reality: 6 Ways VR Can Transform Public Relations In November, The New York Times launched a 10-minute virtual reality (VR) film called “The Displaced,” bringing viewers into the worlds of three children who are war refugees. By downloading a… How do you think Virtual Reality might change PR?
"16.08.2016 15:47:39" PR Daily Keep it short! #1-ranking URLs have about 50 characters. Excellent #marketing tips in this #infographic from our friends at PR Daily!
"15.08.2016 23:27:00" the-hospitalist.org Communication Crossroads: Managing Patient Interactions, Online Personas on Social Media - The Hospitalist As electronic communication tools gain traction, hospitalists need to manage patient interactions, online personas carefully to prevent social media mishaps “In terms of public health, social media is valuable to better understand how health-related news resonates with the public,” says Michelle Vangel, director of insight services with Cision. “Two salient examples of major health crises reactions tracked on
"15.08.2016 12:03:00" youtube.com Deirdre Breakenridge on Real-Time PR and Brand Awareness Deidre Breakenridge, CEO, Pure Performance Communications, discusses real-time public relations, audience engagement, PR trends and strategic planning to bui... [VIDEO] Deirdre Breakenridge, CEO, Pure Performance Communications, discusses real-time public relations, audience engagement, #PR trends and strategic planning to build brand awareness. https://youtu.be/Aae3WI5uMO0 (via our friends at Public Relations
"12.08.2016 08:00:48" pazlydwfrhhvqmf
"11.08.2016 11:58:02" cision.com Top 100 Sites for Marketers | Cision In an ever-evolving landscape, communicators must stay on top of upcoming trends. Looking for the latest news in marketing, PR and SEO? Check out these sites! What you need to add to your reading list, along with insights from top thought leaders on how to be effective in today's media landscape and what upcoming trends they see in our industry. Drum roll please....and the Top 100 Sites for #Marketers are:
"10.08.2016 18:46:00" cision.com Attracting Attention In A Buyer's Market | Cision Did you miss BizBash's Elevate Conference in Washington, D.C.? See what Ben Parr taught attendees about the importance of capturing consumers' attention. Here's our takeaway on consumer attention from BizBash's #ElevateDC.
"10.08.2016 15:58:01" cision.com 5 Hacks to Faster Content Creation | Cision Today, brands need to have unique and fresh content to succeed. But creating all that content takes time. Learn 5 ways you can speed up your creation process! It's time to streamline your content creation.
"10.08.2016 12:28:47" cision.com What Can You Get Out of Real-Time Monitoring? | Cision Someone is voicing their opinion right now on social media. Do you take the time to listen? Learn how your brand can benefit from using media monitoring software. Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen?
"09.08.2016 15:29:00" Timeline Photos We're proud to welcome Kevin Akeroyd as the new Cision global CEO: http://cisn.co/2aZF8DQ
"09.08.2016 13:12:15" cision.com The Secret Life of Influencers | Cision Brands know influencers are valuable, but do you know how to approach them? Learn how to help influencers build their career so they can help boost your brand. 4 tips to foster your brand's next influencer partnership.
"08.08.2016 20:03:00" linkedin.com He did WHAT!? Why I joined Cision as CEO to lead Earned Media into the digital revolution http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/ I've been met with a fair amount of surprise that I left what has been one of the most amazing, rewarding, and Our new CEO, Kevin Akeroyd, talks about his latest move.
"08.08.2016 17:10:34" cision.com How Easily Can Businesses Reach a Social Audience? | Cision Wondering how to reach an audience on the most popular social media platforms for free, through search and through advertising? Find out in this post! Today we are looking at how effectively a business can reach their target audience on social media.
"08.08.2016 14:02:00" cision.com Cision's Journey Continues: Thoughts From Our New CEO | Cision As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision's exciting story and accelerated growth journey. Hear from our new CEO, Kevin Akeroyd, about the future of PR & marketing.
"08.08.2016 11:25:37" multivu.com Cision Announces Kevin Akeroyd as Global Chief Executive Officer Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. We're proud to welcome Kevin Akeroyd as new Cision global CEO today! Learn more about the announcement here: prn.to/2aADwoR
"07.08.2016 15:15:00" cision.com 4 Ways to Leverage Google Analytics for PR Measurement | Cision Google Analytics can provide a ton of data. But are you keeping your overarching goals in mind when using the platform? Improve your knowledge with these 4 tips. We've outlined our top four Google Analytics tips for tracking activity and digging into your target audiences' behaviors: bit.ly/2aFujH7
"06.08.2016 14:14:00" cision.com White Paper: The 3 Stages of Expanding Your Content's Reach: Creation, Distribution and... While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand's target audiences. Create something that is interesting, useful & that your audience wants to read. Learn how with our free content guide: cisn.co/29EWnvo
"05.08.2016 19:39:26" cision.com PR 101: 6 Tips for Pitching Vox | Cision Want to reach the journalists at Vox? Follow these pitching tips. We have advice when it comes to pitching journalists at Vox.
"05.08.2016 16:54:01" cision.com How Social Intelligence Can Benefit Any Brand | Cision Does your brand monitor the media? Without the resulting insights, you won't be able to fully understand your audiences. Learn how in this post! To better understand your audience, you need to know what they are saying about you.
"05.08.2016 12:52:21" cision.com Even More Social Media Experts Weigh In with Top-Notch Advice | Cision Want to improve your social media marketing? Go beyond the basics and get useful tips from some of the industry's top social media experts. Top social media marketing pros share their best tips.
"04.08.2016 16:24:00" cision.com 3 Keys to Creating Great Brand Content | Cision Every day, your audience decides what messages to ignore. How many eyes are on your content? Learn how to create content that your audience sees and consumes. Reach your target audience by creating better brand content.
"04.08.2016 12:43:00" cision.com Year of the Influencer | Cision Everyone is talking about influencers, but do you really know who these people are and the impact they can have? Get insights from one of Cision's own influencers. Everyone is talking about influencers, but do you really know who these people are and the impact they can have? Get insights from one of Cision's own influencers.
"03.08.2016 18:15:00" cision.com How to Power Your Own PR | Cision Are you relying too much on journalists to share your brand's news? It may be time to switch up your strategy. Learn what changes to make to improve your PR! Create more brand engagement by powering your own PR.
"03.08.2016 00:54:08" cision.com How to Make Your Next Marketing Campaign Even More Successful Than the Last | Cision Are you tracking the success of your marketing campaigns? Data on your past campaigns can help you improve future ones. Learn how! #Data on your past campaigns can help you improve future ones. Learn how: via Susan Payton
"02.08.2016 22:12:10" Attention is finite & our need for attention is not. 6 Best Practices For #SocialMedia Promotion: http://buff.ly/2ajnn1a via Jim Dougherty
"02.08.2016 21:21:01" xgcwlzzskyrveah
"02.08.2016 20:40:15" Unlike #ContentMarketing, #BrandJournalism places people front and center. http://buff.ly/2avIqAV
"02.08.2016 20:09:21" http://vrl.ht/5C254
"02.08.2016 16:17:20" cision.com 5 Content Promotion Tactics You May Not Have Thought Of | Cision If your content isn't getting the attention you need, you may need to switch up your distribution strategy. Learn 5 tactics that you can incorporate! Struggling with distribution? Try changing your strategy a bit.
"02.08.2016 13:31:45" cision.com 4 Reasons Your Digital Newsroom Falls Short for Journalists | Cision A new survey from ISEBOX reveals journalists are unsatisfied with digital newsrooms. Learn 4 ways they aren't meeting journalists' needs and how to fix them! Only 6% of journalists say digital newsrooms meet their needs.
"01.08.2016 22:10:15" cision.com 7 Best Practices for Social Media Promotion | Cision Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post! Paid advertising matters. Learn why in this post: http://buff.ly/2apBd7I via Charley Fitzwilliam
"01.08.2016 18:10:27" Timeline Photos You have to pay to play to promote your business on social. So, how can you reach your audiences? Learn why paid advertising matters: cisn.co/2agdVvn
"01.08.2016 14:34:08" Link Humans August #LHNewsletter: We Are Cisco does Snapchat, #SocialSelling with Timothy Hughes, Innovation at Cision == http://conta.cc/2aFqaWw Thank you for including us, Link Humans!
"01.08.2016 13:49:53" Timeline Photos At a recent webinar, Cision's Michelle Vangel and Caitlin Jamali shared findings from social discussion of back-to-shoppers. Find out what your brand can learn: bit.ly/2aJiBPZ
"29.07.2016 19:43:31" Who's excited for the #weekend? #HappyFriday
"29.07.2016 14:04:50" Timeline Photos Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news: bit.ly/2aiAyPv
"29.07.2016 00:54:09" http://vrl.ht/5BAE9
"28.07.2016 18:16:32" ntqfrswtxssozlbvhdycgrhowbnoguqaepdeizicnwfxknoupfvdnygqdsgeyspvwnqjlqcpwcchqpdvlvlmjsumuxjwpvnozttjkkwmpmbbvzvfqdxeokjjgekczdcvdhuhmnubfkhkwlhbqdrsxeseyfrwidrbraxsxbjsajrjrjpmkleapftjxxehgicutjotcnvayfozemurrlerlleddmaipvntqsjldlrzibgpkngicnvmmjwawupaqiu
"28.07.2016 08:01:27" http://vrl.ht/5BAE9
"27.07.2016 16:42:01" Timeline Photos Create something that is interesting, useful & that your audience wants to read. Learn how with our free content guide: cisn.co/29EWnvo
"27.07.2016 14:20:37" Timeline Photos Are you tracking the success of your marketing campaigns? Data on your past campaigns can help you improve future ones. Learn how: bit.ly/2aq6FQ8
"26.07.2016 21:47:00" Timeline Photos Only 37 percent of communication pros rely on social listening tools, which means two-thirds of brands share an avoidable shortcoming: missed opportunities. bit.ly/2anv9L5
"26.07.2016 16:46:22" Timeline Photos Anything can be monitored with the right tools. But does your brand look below the surface? Check out these monitoring tips: bit.ly/29XdavB
"25.07.2016 21:36:00" Timeline Photos We've outlined our top four Google Analytics tips for tracking activity and digging into your target audiences' behaviors: bit.ly/2aFujH7
"25.07.2016 16:48:00" Timeline Photos Understand purchase motivations based on shopper personas to better drive purchasing decisions with relevant messaging and content. Secure your spot: cisn.co/2ac6JnQ
"25.07.2016 13:33:19" Timeline Photos Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? bit.ly/2anv9L5
"21.07.2016 17:03:41" Timeline Photos Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities? Register: cisn.co/2ac6JnQ
"20.07.2016 13:14:05" Timeline Photos "Users are spending so much time walking around that they are opting for Pokémon Go over Facebook." http://www.convinceandconvert.com/mobile/how-pokemon-go-is-paving-the-way-for-business/ via Convince & Convert Vincenzo M Landino
"19.07.2016 16:03:13" cision.com Content Is The New Black: Interview With Jeff Barrett | Cision Is your content marketing strategy up to par? Cision sat down with Jeff Barrett to learn how to create a better content plan. Learn 3 of his top tips! No matter how good your content is, if people can't find it, it won't benefit your brand.
"17.07.2016 14:17:14" Timeline Photos Learn how to monitor communities, conversations and events to build actionable insights for your brand in our webinar with Public Relations Society of America (PRSA) THIS Tuesday! Secure your spot: cisn.co/29wB3Ko
"16.07.2016 11:40:00" Timeline Photos Rome wasn't built in a day, nor was one tactic used to shape every brick. Patience is a virtue, especially in content marketing. cisn.co/29EWnvo
"15.07.2016 21:21:08" Timeline Photos The odds are not in your brand's favor in such a content-cluttered world. Learn why influencer marketing is necessary to building trust and driving brand awareness: cisn.co/29PcTts
"15.07.2016 17:01:21" Content is the New Black With Jeff Barrett
"15.07.2016 15:20:57" Timeline Photos You need to take the time to create something that is interesting, useful and that your audience wants to read. This means focusing on quality over quantity. cisn.co/29EWnvo
"15.07.2016 13:43:35" Timeline Photos We're going live with Jeff Barrett today. Join us here on our page at 12 pm CST to chat all things #content with him!
"14.07.2016 20:55:00" Timeline Photos More content doesn't mean more results. Give your audience what they truly want. Learn how with our free content guide! cisn.co/29EWnvo
"14.07.2016 19:38:43" It's Time to Go Live: Q&A with Vincenzo Landino Learn to conquer your fears and "go live" with insights from Vincenzo Landino. Check out his tips and full video in this post: cisn.co/29zaHDR
"14.07.2016 17:15:00" Timeline Photos Two-thirds of journalists use social media daily. If you're looking to connect with them, social media may be the right arena. Learn how to pitch via social: cisn.co/29STzNY
"14.07.2016 13:39:35" Timeline Photos Learn to conquer your fears and "go live" with insights from a video pro himself. Enter: Vincenzo M Landino - cisn.co/29zaHDR
"14.07.2016 10:09:00" Timeline Photos Each day, audiences choose what content to consume and what to ignore. Unfortunately, the majority goes unseen. Worried yours could be falling into the latter category? cisn.co/29EWnvo
"13.07.2016 18:42:03" Timeline Photos Our free guide provides step-by-step instructions for crafting, sharing and repurposing effective content. Learn how to expand your content's reach: cisn.co/29EWnvo
"12.07.2016 17:18:28" Timeline Photos We're going live with Jeff Barrett on Friday! We'll see you there!
"12.07.2016 13:15:47" Digital Has Changed Storytelling - LA Times Mark Bernardin, Film Editor at the LA Times, talked about how digital has completely shifted the way we tell stories today.
"11.07.2016 14:38:14" Timeline Photos With 60% of North America on social media, your brand could be missing some of the most important insights. Secure your spot & start listening: cisn.co/29I3Ex2
"08.07.2016 21:15:00" Timeline Photos Getting noticed requires earning readers' trust, and 90 percent of them trust influencers more than they'll ever trust your brand. Does your brand stand out from the crowd? cisn.co/29V67A8
"08.07.2016 18:38:21" The Difference Between Digital & Print Content - LA Times Marc Bernardin, Film Editor at the LA Times, shares the difference between digital and print content:
"07.07.2016 21:34:00" Timeline Photos Every day, audiences leave countless clues about their habits, unmet needs and pain points…Are you looking in the right place on social? bit.ly/29374W9
"07.07.2016 17:47:00" Timeline Photos Facebook has updated its News Feed algorithm once again. Wondering how it will affect your communication? Find out in this post: cisn.co/29qLcVS
"07.07.2016 14:03:52" Timeline Photos Do you know what people are saying about your brand? Find out what you should monitor to uncover how they really feel! bit.ly/29BOER2
"06.07.2016 22:54:14" Timeline Photos With summer in full swing, it's never too late to make plans to get outside! If you need a little help feeling inspired, don't fret, we've got you covered with our top list: cisn.co/29iSEVU
"06.07.2016 13:59:24" Timeline Photos Want something to celebrate? Learn how to free up some of your precious time so that you can focus on running campaigns more smoothly: bit.ly/29wug49
"05.07.2016 14:51:05" Timeline Photos ”To help make sure you don't miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” – Adam Mosseri, VP, Product Management, (Facebook) News Feed
#Facebook has updated its News Feed algorithm
"01.07.2016 19:07:00" Timeline Photos This week, #Facebook announced changes to its News Feed ranking algorithm. Learn how the PESO model will keep brands afloat amidst a changing social landscape, via Gini Dietrich: http://bit.ly/29aOVuL #PR #socialmedia
"30.06.2016 14:33:52" Timeline Photos For 30 days, Cision monitored the conversation around #Brexit. See what the more than 10 million news and social media mentions have to say about the decision: http://bit.ly/2957kUz
"30.06.2016 11:02:00" gorkana.com Gorkana wins seven AMEC Awards at the 2016 AMEC Summit - Gorkana Gorkana, the UK's leading provider of media intelligence services won 7 AMEC Awards at the ceremony in London in June 2016 Gorkana, a Cision company is a recipient of 7 AMEC awards! bit.ly/2910kf3
"29.06.2016 18:49:11" Timeline Photos Every day, audiences leave countless clues about their habits, unmet needs and pain points…Are you looking in the right place on social? bit.ly/29374W9
"29.06.2016 15:00:20" Timeline Photos Your competitors are targeting the same audience, but are their messages more effective? Monitor social conversations to keep up and inform your next move: bit.ly/295l9n4
"29.06.2016 01:40:05" Timeline Photos Things are ever-changing in the world of social. What are some of the ways your brand keeps up? Here's ours: http://bit.ly/1OC7IdN #socialmedia
"28.06.2016 19:39:00" Timeline Photos Over the years, a few key thought leaders have guided us through the shifting communication landscape. See what Joel Comm has to say about social today: bit.ly/290jwoO
"28.06.2016 15:29:12" Timeline Photos Have you mastered the power of social PR? Shonali Burke is sharing her secrets in the #CisionWebinar TODAY! Join us: cisn.co/1Prfuo4
"27.06.2016 19:11:00" Timeline Photos By 2020, the amount of online content is estimated to grow by 500 percent. Paid media is a key component to getting your content into the public's hands: bit.ly/292wS9c
"27.06.2016 16:21:10" Help a Reporter Out It's #MediaUpdateMonday! Today: Keith Griffith joins TheStreet, John Brecher joins USA TODAY and CNNMoney adds two for tech coverage: http://bit.ly/1m8c5C6
"27.06.2016 16:02:05" Timeline Photos Tomorrow! Learn how to practice stellar Social PR from someone who's practically writing the book on it! Register now: cisn.co/1Prfuo4
"27.06.2016 15:14:52" Photos from Cision's post Gorkana, a Cision company is a recipient of 7 AMEC awards! bit.ly/2910kf3
"24.06.2016 18:13:42" Timeline Photos Have you mastered the power of social PR? Shonali is sharing her secrets in the next #CisionWebinar on Tuesday! Secure your spot (it's filling up fast!): cisn.co/1Prfuo4
"23.06.2016 22:15:43" Timeline Photos Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter: bit.ly/28QSYHF
"23.06.2016 14:08:34" Timeline Photos At her upcoming Cision webinar, Shonali Burke will share tips on building and engaging your online community. Get a sneak peek at what she'll discuss! bit.ly/28Q0UsG
"22.06.2016 13:51:56" Timeline Photos Your audience will get bored if you always share the same type of content on social. Here are 5 ways to mix it up and provide value to your followers! bit.ly/28NdTyQ
"21.06.2016 16:34:01" Timeline Photos Welcoming PR Newswire into the Cision portfolio demonstrates our investment to build the leading, unified communications platform to support how today's communicators work. Read the announcement: prn.to/1Ub2RQk
"21.06.2016 15:20:38" Timeline Photos To create successful campaigns, brands need to connect with influencers. How? They must rely on an integrated communication strategy: bit.ly/28Lfh5c
"20.06.2016 21:57:46" Timeline Photos Get tips on using social media to build and maintain effective relationships with your communities from PR and social media expert Shonali Burke. Register now: cisn.co/1Prfuo4
"17.06.2016 14:32:52" Cision Welcomes PR Newswire "To combine two PR powerhouses means we can provide the most robust tools and services for PR and communication professionals to tell their stories in virtually any medium around the world." - Peter Granat, CEO | Learn more: prn.to/1Ub2RQk
"17.06.2016 07:11:08" Timeline Photos We are excited to announce that we've completed the acquisition of PR Newswire! By combining capabilities, Cision will provide clients with the industry's best content distribution, influencer outreach and analytics offerings. Read the announcement:
"16.06.2016 18:23:41" Timeline Photos Join Shonali Burke's free webinar to find out how to better engage your followers, customers & influencers. Register: cisn.co/1Prfuo4
"16.06.2016 16:06:56" Photos from Cision's post Will you use the new emojis in your marketing efforts? New emojis pave the way for improved social media marketing: http://www.prdaily.com/Main/Articles/20921.aspx via PR Daily
"15.06.2016 14:28:00" On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals. Cinco de Mayo Networking Reception On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals.
"15.06.2016 14:28:00" On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals. Cinco de Mayo Networking Reception On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals.
"15.06.2016 13:42:58" Timeline Photos "Look at your PR efforts now. Are you acting more like a dog or a cat? If you're not getting results, my bet is you're being a dog." bit.ly/1XWWkz6
"15.06.2016 12:12:00" Why Being Honest Matters at The Washington Post “Our job is to tell you the truth. It's that simple. And to get it right.” Why being honest matters at The Washington Post: bit.ly/1WL90b8
"15.06.2016 12:07:00" A Typical Day in The Washington Post Newsroom “Everyone I know like me who still manages to be in this business at this stage is working harder than we've ever worked before, because it is just a constant cycle.” A Typical Day in The Washington Post Newsroom: bit.ly/1WL90b8
"14.06.2016 18:24:35" Timeline Photos Get tips on using social media to build and maintain effective relationships with your communities from PR and social media expert Shonali Burke! Register now: cisn.co/1Prfuo4
"14.06.2016 16:02:00" PR Tip: Take Editors Out for Coffee - The Washington Post Senior Editor-at-Large at The Washington Post says to consider asking editors out for coffee. “Frankly, nobody thinks to do that anymore so it's not as crowded as you think.” More pitching tips: bit.ly/1WL90b8
"14.06.2016 14:41:17" Timeline Photos Running out of ideas for your content strategy? Learn how these 12 tools work and how you can use them to give your audience what they're looking to read: cisn.co/1Q0ZyP5
"13.06.2016 14:28:40" How to Build Relationships With Editors at The Washington Post “No matter how much engagement there is, in social media and electronically, this is a town that is based on relationships - like no other city in the world.” How to Build Relationships With Editors at The Washington Post: bit.ly/1WL90b8
"09.06.2016 18:58:49" g2crowd.com Best Media and Influencer Targeting Software in 2016 | G2 Crowd Learn what the best Media and Influencer Targeting Software is and what features define it. Read 741 reviews of 28 different Media and Influencer Targeting solutions. We're honored to be named the leader in G2 Crowd's Spring 2016 Best Media & Influencer Targeting Software report: https://www.g2crowd.com/categories/media-and-influencer-targeting
"09.06.2016 14:58:33" Timeline Photos Does your pitch follow the 3 E's? If not, it'll go ignored. Learn how to craft better pitches with insights from former TV reporter Christina Nicholson: cisn.co/1OeAyU5
"08.06.2016 20:36:53" Timeline Photos Social listening allows you to gain insight on your audience. Learn how to use those insights to grow your community and increase your reach: cisn.co/25MUaTv
"08.06.2016 17:05:00" Photos from Cision's post Wondering what caused the most buzz at New York City's Governors Ball? Check out what we covered from monitoring the event: cisn.co/1UoFKkN #GovBall2016
"07.06.2016 20:39:00" Timeline Photos Your message is getting lost in the noise. Learn how to reach your target audience in our webinar tomorrow! Register now: cisn.co/1Y2rVOu
"07.06.2016 15:16:32" Timeline Photos Do you know how to measure your brand's social impact? Learn how to navigate the social ROI lifecycle with these three steps: cisn.co/1U5XDrf
"06.06.2016 17:12:48" Timeline Photos Instagram's new changes will affect the way businesses use the platform. Find out how the latest features will help you improve your social marketing! 5 New Instagram Features You Need To Know About: cisn.co/1PeCyqi
"06.06.2016 16:12:01" Timeline Photos Consumers attention is fractured across myriad social and traditional channels. So how can you connect with them effectively? Learn how in the next . Register now: cisn.co/1Y2rVOu
"06.06.2016 13:29:58" Photos from Cision's post Find out which brands took the lead and which ones were left in the dust at Indy 500: cisn.co/1r9Las5
"03.06.2016 16:54:00" Timeline Photos More than a third of consumers own a smartphone, laptop & tablet. Their attention is split across multiple devices & platforms, so how can you connect with them effectively? Register now: cisn.co/1Y2rVOu
"03.06.2016 16:22:16" Why summer is the perfect time for newsjacking...
"03.06.2016 15:37:27" Timeline Photos We hope to see you there - leave your questions below!
"03.06.2016 14:52:44" Timeline Photos Practically every brand has a social media presence. So why are 45% of marketers unable to demonstrate social's impact on a qualitative or quantitative level? cisn.co/1TSQJbC
"02.06.2016 16:46:01" Timeline Photos Consumers attention is fractured across myriad social and traditional channels. So how can you connect with them effectively? Learn how in the next . Register now: cisn.co/1Y2rVOu
"02.06.2016 14:14:12" Timeline Photos Data can help you better understand your audience, but it needs to be the right data. Learn why behavioral data is more valuable than demographics: cisn.co/1X0ymSH
"02.06.2016 10:13:00" cision.com Why NOT Listening on Social Media Could Cost You Your Business If you aren't monitoring social media, you're missing out on opportunities to connect with consumers. Learn why social listening is a vital tool for your brand! Consumers are using social media as a soapbox, for better or worse. If they're talking about your brand — positively or negatively — you need to know what they're saying. cisn.co/1TJUcEc
"01.06.2016 21:02:23" Timeline Photos We're so excited! Our CODiE Awards just arrived in the mail: Best Content Analytics Solution & Best Business Information Solution! Learn more: cisn.co/1ROaLws
"01.06.2016 16:33:00" youtube.com How Journalists Use Social Media - The Washington Post Allison Michaels, Deputy Digital Editor, National/The Washington Post shares how they use social media: “We love gifs, we love short videos - things that can... “We love gifs, we love short videos - things that can really work natively on social media sites.” The Washington Post shares how journalists use social media: https://youtu.be/cqdiCqKVjbI
"01.06.2016 13:38:39" Timeline Photos More than a third of consumers own a smartphone, laptop & tablet. Their attention is split across multiple devices & platforms, so how can you connect with them effectively? cisn.co/1Y2rVOu
"31.05.2016 17:54:00" youtube.com Editorial Goals of PostEverything - The Washington Post Amanda Erickson, Assistant Editor at PostEverything/The Washington Post shares the goals of the section: “PostEverything is all online and the goal when it s... Building successful relationships with journalists is not only centered around understanding their outlet, but also their specific goals. Goals The Washington Post dedicates exclusively to outside contributors: https://youtu.be/y6ZGztvGImw
"31.05.2016 13:51:34" Timeline Photos Twitter recently announced six new features. Find out what the new changes are and how you can use them to become a better social media user. bit.ly/1TUVgZq
"26.05.2016 15:56:43" youtube.com What Content Editors Look For in Media Pitches - The Washington Post Editors like Amanda Erickson, Assistant Editor at PostEverything/Washington Post, receive media pitches all day long. In this video, she shares the type of c... Editors like Amanda Erickson, Assistant Editor at PostEverything/The Washington Post, receive media pitches all day long. In this video, she shares the type of content editors look for in pitches: https://youtu.be/FKlM07Unrdg
"24.05.2016 16:39:37" Timeline Photos Making an impact requires combining influencer marketing with paid, earned, shared and owned media. Sound complicated? Check out our free guide: bit.ly/25dNXmK
"23.05.2016 15:48:33" Timeline Photos It's #MediaUpdateMonday! Today: Kevin Krolicki adds role at Reuters, Oliver Darcy tapped for Business Insider: Politics Editor and Victoria McGrane joins The Boston Globe: http://cisn.co/1T1kjG9
"23.05.2016 03:16:01" Social Media Examiner "Content is King, but engagement is Queen, and she rules the house." - Mari Smith
"20.05.2016 20:13:01" Timeline Photos Are your messages getting drowned out? Leverage real-time events to influence your audience and lead trending conversations. Learn how from these 3 brands: http://bit.ly/1TL6Baa
"20.05.2016 17:06:07" Influencer Marketing & PESO Influencer Marketing & PESO
Get your free copy of the “How Influencer Marketing Fits Into The PESO Model” here: http://bit.ly/25dNXmK
"20.05.2016 13:59:04" Timeline Photos Join us today!
"18.05.2016 16:39:12" Timeline Photos Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow: bit.ly/23XiteH
"17.05.2016 23:38:06" PR Daily Twitter is dropping images and links from the 140-character limit. What do you think of the change?
"17.05.2016 20:43:00" Timeline Photos #TuesdayThoughts: "Almost all good writing begins with terrible first efforts. You need to start somewhere." - Anne Lamott
"17.05.2016 18:46:19" Timeline Photos Making an impact requires combining influencer marketing with paid, earned, shared and owned media. Sound complicated? Check out our free guide: bit.ly/1Oy9euv
"17.05.2016 00:17:25" Social Media Today Reports have indicated that Twitter will soon remove links and photos from the 140-character count in tweets, giving you more room to add context to media on the platform. What are your thoughts about this news?
"16.05.2016 18:48:07" Timeline Photos It's #MediaUpdateMonday! Today: Inc. Magazine names Kris Frieswick Executive Editor, CNNMoney promotes Leezel Tanglao and Morley Safer steps down at 60 Minutes: http://bit.ly/1TW2daY
"16.05.2016 03:21:05" Social Media Today Looking for some new ways to enhance and improve your content creation efforts? These tools will help - and what's more, they're free.
"15.05.2016 20:44:36" Grammarly Trust us; your editor with thank you. Grammarly says to cut 'it' out!
"15.05.2016 05:15:37" Social Media Today When consumers are faced with endless choices, how do they make their decisions? What influences someone to select one brand over another, even though both have the same basic function? Bryan Kramer looks at the importance of understanding the emotional
"13.05.2016 20:00:04" Timeline Photos There are two types of communicators: those who clearly understand the value of their efforts and those who don't. Unfortunately, most are the latter. The Communicator's Guide to Proving ROI Through Multi-Touch Attribution (E-Book): bit.ly/1Ssg5ul
"12.05.2016 19:47:24" Grammarly This brings a whole new meaning to "Internet café."
(Image credit: Wrong Hands.)
"12.05.2016 17:00:00" On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals. Cinco de Mayo Networking Reception On Thursday, May 12th, Cision clients joined us in downtown Washington, DC for a belated Cinco de Mayo networking reception. Guests enjoyed learning how to make their own margaritas while mingling with DC PR professionals.
"12.05.2016 14:32:05" Photos from Cision's post More than 1.8 million posts mentioned Salesforce and NA14 during the outage. Is your brand ready to handle a crisis? cisn.co/24N67rS
"11.05.2016 16:50:13" cision.com Salesforce Is Doing Social Crisis Management Right What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. If it could happen to Salesforce, the industry leader in CRM tools, it could happen to anyone. Is your brand prepared to handle a crisis?
"10.05.2016 20:16:46" Timeline Photos #TuesdayThoughts: "Ask yourself this: If you covered up your logo, would you recognize you?" - Ann Handley, MarketingProfs
"10.05.2016 15:45:25" cision.com Free Tip Sheet! Combine Influencer Marketing With PESO Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers! Of the 362 ads your audience is exposed to each day, only 12 make a big enough impression to provoke action. Integrate the PESO model to team up with influencers: cisn.co/1OlUMWd
"10.05.2016 00:55:20" PR Daily You can learn a thing or two while laughing from these journalists' "mean tweets."
"09.05.2016 18:08:37" Timeline Photos It's #MediaUpdateMonday! Today: Los Angeles Times eyes expansion, new role for Swati Sharma at Washington Post and Variety adds Owen Gleiberman: cisn.co/1T1kjG9
"09.05.2016 00:48:25" Grammarly Good to know if your mom's a spelling stickler.
"08.05.2016 00:43:06" Help a Reporter Out It's #InspirationFriday! Photo credit: ABC Copywriting
"06.05.2016 20:09:00" Timeline Photos Develop a real-time influencer program so that you have someone your audience trusts advocating for your brand: http://bit.ly/1RpGKcO
"06.05.2016 16:33:38" All About Influencer Marketing In this live video, we talked all about influencer marketing & the Influence Pros podcast, which Heidi Sullivan co-hosts! Check out all of the Influence Pros podcasts here: http://www.convinceandconvert.com/podcasts/shows/influence-pros-podcast/
"06.05.2016 14:25:06" Timeline Photos We're going live today! Join us here on our page at 12:30 EST to talk about social media influencers with our very own Heidi Sullivan! Have a question for Heidi? Leave it below in the comments here on this post or during the live video! See you soon!
"06.05.2016 13:50:23" Timeline Photos Measurement will give you confidence in building strategies, improve operations across all departments and set you apart from your competitors - but only if it's done the right way. Get the free e-book (and infographic!) now: http://bit.ly/1Ssg5ul
"05.05.2016 14:10:59" Timeline Photos Preparation for real-time opportunities starts way before they hit. Here are three steps to identifying the influencers that will help your brand most in real time: http://cisn.co/1XainAB
"04.05.2016 18:20:08" Timeline Photos See how The Last Well saved 8,600 lives & how PRWeb, a Cision company, helped. Read the full case study: http://cisn.co/1VK9Bd8
"04.05.2016 16:41:04" Timeline Photos Communicators have access to more technology and data than ever, so why is determining public relations' value a guessing game for so many? Take a big step forward in measurement with our free e-book: http://bit.ly/1Ssg5ul
"04.05.2016 14:12:03" Timeline Photos A few themes Cision's Media Research team complied when researching a small cross section of top tier, high circulation, locally focused papers in various areas of the country: http://cisn.co/24qCwI5
"03.05.2016 17:32:38" The Last Well saved 8,600 lives in Liberia “With PRWeb continuing to increase visibility and prompt new donations, we're confident we'll reach our goal of providing an entire nation clean water.” - The Last Well
See how news releases from PRWeb (a Cision company) helped one organization make a
"03.05.2016 16:43:01" Timeline Photos 92% of consumers trust recommendations from individuals over brands. So how do brands resonate with their audiences if they aren't listening? http://cisn.co/1Z7HUJc
"03.05.2016 13:46:04" Timeline Photos Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted.
How much of that content references your brand or industry? Each one that does is an opportunity you
"02.05.2016 13:31:36" Timeline Photos With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what messages your audience will actually pay attention to? 4 Ways Data Can Improve Your Communication Strategy: http://bit.ly/1QNgYsa
"29.04.2016 14:15:56" Timeline Photos Consumers' attention spans are now less than that of a goldfish. Learn how you can adjust your public relations to improve how your audience responds to you. 5 Research-Backed Tips to Significantly Improve Your Public Relations: http://bit.ly/1pOvf1N
"28.04.2016 21:09:34" Timeline Photos Measurement, whether you're a startup or Fortune 500, will give you confidence in building strategies, improve operations across all departments and set you apart from your competitors. Get the free E-Book (and infographic!) now: http://bit.ly/1Ssg5ul