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"25.03.2017 15:06:46" adweek.com Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands Adobe and IBM are both moving deeper into the branding territory with their artificial intelligence platforms. Adobe joins IBM's Watson and Salesforce's Einstein in the AI game.
"25.03.2017 01:44:00" adweek.com Amid an Advertiser Exodus, Even YouTube's Own Ads Are Running on Vile Content For the embattled network, it's an embarrassing sign of the problem's breadth. Not even YouTube's own brand is safe.
"24.03.2017 21:05:54" adweek.com Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London Paco Conde and Beto Fernandez round out office opened in 2016. Anomaly adds partners and executive creative directors Paco Conde and Beto Fernandez.
"24.03.2017 20:36:53" adweek.com Twin Peaks Fans Are Salivating Over Mysterious Pie Billboards That Suddenly Popped Up Getting hungry for the Showtime revival? Only in three states.
"24.03.2017 18:56:16" adweek.com As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell Few brands had a more complicated and industry-rattling path to launch than Virgin America. And now, after just 10 years, it's going into retirement. It's been an interesting 10 years.
"24.03.2017 18:34:02" adweek.com Twitter Is Gathering User Feedback About a Possible Subscription Model A subscription-based TweetDeck could help Twitter gain more revenue and user interest. A pro version of TweetDeck might be in the works.
"24.03.2017 18:04:31" adweek.com Dell Technologies and Westworld's Jeffrey Wright Tackle Clarke's Third Law in Y&R Ads Blurring the line between science and magic. The first big campaign from Dell Technologies.
"24.03.2017 17:34:35" adweek.com Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All Lapiz takes fun weather to dreary Germany. Cloudy with a chance of liquor.
"24.03.2017 17:04:27" adweek.com Chase Will Go Big With Its First Facebook Live, Featuring Eric Clapton Performing on Stage Clapton will perform four songs, two on Saturday night and two on Sunday night, exclusively broadcast on Chase's Facebook page. Not a bad first outing on Facebook Live.
"24.03.2017 16:25:00" adweek.com In a Radical Departure From Previous Work, United Way's New PSA Shows Philanthropy Isn't Pretty United Way's new PSA focuses on the dark side of homelessness and drug addiction. This campaign shows 'problems nobody talks about at cocktail parties.'
"24.03.2017 15:56:37" adweek.com RuPaul on Moving to Mainstream Television and the 'Political' Nature of Drag Culture With a drag career spanning three decades, RuPaul's Drag Race premieres its ninth season tonight and on VH1 for the first time ever. "It's been an uphill battle for us to climb into the mainstream."
"24.03.2017 15:25:00" adweek.com Ad of the Day: A Chanel Bag Causes Problems in This Stylish Branded Comedy by Harper's Bazaar Humor meets high fashion. CHANEL's latest short film.
"24.03.2017 14:53:54" adweek.com Astronauts Wanted, Focused on Gen Z Viewers, Joins the 2017 NewFronts Schedule Astronauts Wanted, a production company focused on a young adult audience, joins the IAB's NewFronts schedule for the first time. Gen Z looks to be a popular theme at this year's NewFronts.
"24.03.2017 14:12:00" adweek.com Sandra Oh Is 'The Woman Who Can't Lie' in Fun Ad for Canadian Film Fest Leo Burnett pitches National Canadian Film Day 150. Brutal honesty from Sandra Oh.
"24.03.2017 13:41:56" adweek.com As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes NBCUniversal and Sky weigh in at Adobe Summit. TV networks are being cautious as they increase their programmatic inventory.
"24.03.2017 13:07:36" adweek.com Sid Lee's Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties The goal is to raise awareness and funds for the refugee crisis, with proceeds benefiting the ACLU and the Refugee and Immigrant Fund. Powerful.
"24.03.2017 03:00:00" media.giphy.com gph.is This funny Down syndrome ad will change the way you feel about "special needs" - http://adweek.it/2nNyG8y
"24.03.2017 01:30:00" adweek.com 50 Creative Projects in 50 Days: How Minted Is Challenging and Rewarding Its Artists and Designers Inside the campaign by Van's General Store. Minted's cool new campaign by Van's General Store.
"24.03.2017 00:30:00" Best Ads Ever: Scott Carlson, Van's General Store The art of building fantasy worlds in advertising.
See the full Coca-Cola, Guinness and Apple ads here: http://adweek.it/2nBBMA1
"23.03.2017 21:44:44" adweek.com Marketing Groups Applaud Senate Vote That Lets ISPs Sell Consumer Data Without Consent The controversial move would strengthen online ads. The United State Senate voted today to repeal regulations that forbade internet service providers from selling users' data.
"23.03.2017 20:33:44" adweek.com DDB Chicago Hires Global Client Lead From Publicis, Expanding Team The Starcom veteran will work on new business efforts and organic growth for the agency's existing client roster. DDB Chicago has hired Andrew Kasprzycki to lead the agency's ConAgra team.
"23.03.2017 19:46:16" Adweek BrandShare Here's How Brands Take a Modern Approach to Real-Time Optimization Have you ever actually optimized a marketing campaign in real time?
"23.03.2017 19:13:26" adweek.com Sling TV Is Partnering With Adobe for Programmatic Advertising Sling will offer advertisers buy-side inventory available across on-demand and live programming through Adobe's new advertising cloud. Sling's new programmatic offering will let brands bid in real time.
"23.03.2017 18:39:00" adweek.com A-B InBev Launches Massive Global Media Review After $100 Billion SABMiller Merger The world's largest beer company looks to shift its worldwide media planning and buying business toward 'a more consolidated operating model.' Aiming to move away from a regionally-focused approach to media planning and buying.
"23.03.2017 18:07:31" adweek.com How FX Juggles Scheduling All 3 of Ryan Murphy's Hit Anthology Series FX Networks CEO John Landgraf said he'll wait for whenever the best version of Murphy's shows will be ready to air. Get ready for 4 cycles of American Crime Story, American Horror Story and Feud in 2018.
"23.03.2017 17:35:00" adweek.com Uproxx Media Group Joins the NewFronts Lineup The publisher for the digital generation formerly known as Woven Digital will showcase award-winning branded series and highlight audience growth. UPROXX, BroBible and HitFix are heading to the NewFronts.
"23.03.2017 17:05:00" adweek.com Ad of the Day: A Couple Wake Up in the Same Room but in a New Place Each Day in Québec's Tourism Ad lg2's latest triumph showing off the province. Very clever idea.
"23.03.2017 16:35:00" adweek.com Facebook's New Video Ad Format Aims to Make Ecommerce Easier Adidas and Lowe's are testing a new video format that encourages users to shop from ads. Can video drive retail sales?
"23.03.2017 16:05:00" adweek.com How to Prepare for Mobile Advertising's Fast-Approaching New Frontier The technology industry has started rolling out new devices and touchpoints that are changing the meaning of mobile itself. Marketers need to face the looming reality of mobile-only consumers.
"23.03.2017 15:35:00" adweek.com Aardman Hilariously (and Beautifully) Spoofs Every Client Conference Call You've Ever Been On Can you 'Visualise This'? Fun stuff from Aardman Animations.
"23.03.2017 15:07:48" adweek.com BuzzFeed Pulls Out of IAB NewFronts to Host Its Own 'Experiential Event' BuzzFeed won't participate in this year's NewFronts, but will provide clients a 'first-hand” experience' of the data and technology behind their marketing efforts. Now Yahoo and BuzzFeed have bailed on this year's NewFronts.
"23.03.2017 14:35:00" adweek.com Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue Two months into his presidency, Donald Trump has made late-night comedy shows lucrative again. Stephen Colbert and Samantha Bee are on fire right now.
"23.03.2017 14:05:00" adweek.com Why 'Car Guys' Are 4 Times More Valuable to Marketers Than Average Consumers New study examines behavior of auto, outdoor and home tech enthusiasts. Dudes passionate about cars, adventure and gadgets are worth trying to reach.
"23.03.2017 13:35:00" adweek.com Publicis' Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They'd Killed Them But what does this Russian campaign really prove? Did this stunt go too far?
"23.03.2017 13:00:00" adweek.com How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market Voortman is going all-natural in its re-brand. Old-fashioned Voortman's new pitch: Real Ingredients. Really Delicious.
"23.03.2017 12:30:00" adweek.com Facebook's Head of Advertising Says Purpose-Driven Marketing Won't Slow Down Facebook's vp of advertising said he hopes more brands will take to purpose-driven storytelling. The Super Bowl is just the start of purpose-driven marketing trend.
"23.03.2017 12:01:18" adweek.com Ryan Gosling Says Social Media Is Still in Its 'Bambi on Ice' Phase Ryan Gosling think people haven't fully untapped the social power of social media yet. We're all just Bambi sliding around the ice when it comes to social media.
"23.03.2017 03:00:00" media.giphy.com gph.is New podcast episode! We talk Domino's Ferris Bueller ad, the mythical agency work-life balance and our 2017 Digital Hot List: http://adweek.it/podcast
"23.03.2017 02:30:00" adweek.com The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition When it makes sense to mention the other guys. Sometimes it just works.
"23.03.2017 02:00:00" adweek.com This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better Live billboard for Samsung's Gear S3. Fun tech from Samsung.
"23.03.2017 01:30:00" Creative Thinkers: Edel Rodriguez on Trump How a Cuban immigrant dreamed up Der Spiegel's shocking Trump cover.
See more of Edel Rodriguez's art here: http://adweek.it/2o0gto8
"23.03.2017 01:00:00" adweek.com Shinola's Uplifting New Ads Celebrate America's Builders, Makers and Do-Gooders Shinola's campaign honors those giving back to their communities. Good work from Partners & Spade.
"23.03.2017 00:30:00" Best Ads Ever: Peter Nicholson, Periscope The genius of 'The Bear'—one of the most flawless ads ever made.
See the full spot and more here: http://adweek.it/2mIKoAa
"23.03.2017 00:00:00" adweek.com Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser The beer cans feature designs from local artists inspired by each city. These are great.
"22.03.2017 22:37:26" adweek.com Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos Both companies faulted Google for falling short of its own brand safety standards. Brands are worried their ads could appear on pro-terrorism videos on YouTube.
"22.03.2017 22:00:00" adweek.com Adobe's CMO Talks Data, Artificial Intelligence and the Future of the Cloud At this week's Adobe Summit in Las Vegas, the company rolled out a number of new products for the coming year. Ann Lewnes unveils the latest rollouts from the Adobe Summit in Las Vegas.
"22.03.2017 21:15:00" adweek.com Scripps Will Launch Spinoffs of HGTV's Fixer Upper and Flip or Flop at Its Upfront All 6 of its networks saw ratings growth last year. HGTV is turning two of its most popular shows into franchises.
"22.03.2017 20:28:22" adweek.com Zenith Is Bringing Mac Hagel Back to Head Up West Coast Operations He is returning from a stint at OMD as the new evp, managing director for the west. He's back from OMD.
"22.03.2017 19:41:57" adweek.com Vice Will Distribute Short-Form Scripted Content Across Digital Channels From blackpills Studio Look for original series from short-form digital media studio blackpills on Vice properties. VICE is getting into the scripted content game.
"22.03.2017 19:10:57" adweek.com Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation The toothpaste brand has found a cool way to push its message via mobile. Here's a creative campaign for World Water Day.
"22.03.2017 18:40:00" adweek.com The Downside of Digital's Explosive Growth? Too Many Marketers Are Failing to Think Long-Term Plan (and measure) like an investor. Although long-term strategies always produce some short-term results, the reverse is rarely true.
"22.03.2017 18:24:15" adweek.com How an Immigrant Cabinetmaker Accidentally Invented the Toy That Defined American Childhood With kids having their pick of diversions from video games to drones to everything on the web, the big question is: Still? Kids still play with wagons? After 100 years, Radio Flyer wagons are still on a roll.
"22.03.2017 17:40:00" adweek.com Gucci Memes Itself, With Help From Artists, in Strange and Entertaining Instagram Ads #TFWGucci social campaign is surprisingly fun. This should be awful, but is actually entertaining.
"22.03.2017 17:10:00" adweek.com Forget DIY. French Yellow Pages Makes a Good Case for Pros in 'Don't Do It Yourself' Ads Who has time for the ecstasy of failure? Don't do it yourself.
"22.03.2017 16:41:53" adweek.com How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process We talked with AKQA, JWT Canada, Firstborn and Saatchi & Saatchi LA about how they're experimenting with AI. What can't algorithms do?
"22.03.2017 15:49:36" adweek.com Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale The social network is partnering with several ad-tech companies and opening the Facebook Audience Network to mobile web publishers. Facebook's tests with publishers have shown that header bidding has the potential to increase revenue 10-30 percent.
"22.03.2017 15:15:00" adweek.com Kids Leaving Home? Try This 'Child Replacement Program,' Says Fun Pedigree Campaign Colenso BBDO takes lighter approach to pet adoption. Even better than kids in many ways!
"22.03.2017 14:44:29" adweek.com A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise After sitting out last year, the company is back to hone its brand messaging and revive one of its most popular shows. A+E is bringing back Biography, with new specials on Vladimir Putin, Tupac Shakur and Elizabeth Smart.
"22.03.2017 14:05:00" adweek.com Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising Scott Carlson of Van's General Store picks his favorite spots. What imagination and wonder can do for a brand.
"22.03.2017 13:30:00" adweek.com Ad of the Day: This Awesome Traffic-Jam-Beating Car Is a Sneaky Ad for Something Else Entirely Thinkmodo elevates its game once again. Wow!
"22.03.2017 13:00:00" adweek.com 4 Ways to Save the Mobile Ad Experience Brands need to take a firm stance against the sites and practices that characterize the desperate web. Brands have the power to change clickbait culture.
"22.03.2017 02:47:36" adweek.com MGM Television Is the First Big Entertainment Studio to Create Original Shows for Snapchat MGM TV, which produces shows like Fargo and Survivor, will now create content for Snapchat. "It presents us with a unique opportunity to flex our development and production muscle in a whole new way." - Barry Poznick, MGM president of unscripted television.
"22.03.2017 02:15:00" media.giphy.com gph.is A Volkswagen couple get busy in a "Luv Bug" and soon need bigger and bigger cars. http://adweek.it/2mIridM
"22.03.2017 01:30:01" adweek.com Casper Created a Truly Bizarre Hotline for Insomniacs Last Night and Didn't Even Make a Sales Pitch A series of weird 15-second TV spots at 2 a.m. directed viewers to a toll-free number that led to an even weirder phone tree. If you were sleeping, you would have missed it.
"22.03.2017 01:00:44" adweek.com This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life BETC and Leroy Merlin's metaphor for a DIY journey. Very nicely made.
"22.03.2017 00:30:01" adweek.com Indie Agency Periscope Wins a Review to Promote Khloe Kardashian's Favorite Bottled Water Brand Essentia Water picks its first creative AOR. "I like Essentia because of the pH." - Khloé Kardashian
"22.03.2017 00:00:00" adweek.com Retailers Can Now Make Instagram Posts Much More Shoppable Since the promos are organic, let the landing page tests begin. It just got a lot easier to buy the items you see in Instagram posts.
"21.03.2017 22:00:00" adweek.com Twitter Is Opening Up Live Video to Take on Facebook The social platform and its live video app Periscope are making it easier to stream video from cameras and other equipment. Periscope isn't going away but it's no longer the only way for most Twitter users to livestream on the platform.
"21.03.2017 21:30:00" adweek.com Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program Travelers can book local experiences through PlacePass when they reserve their hotel. Get a camel ride or castle tour along with your hotel room.
"21.03.2017 20:45:00" adweek.com Adobe Is Launching an Advertising Cloud to Better Compete in the Ad-Tech World Uses tech from the TubeMogul acquisition. Adobe hopes this could be an alternative for advertisers tired of walled gardens like Google and Facebook.
"21.03.2017 20:15:00" adweek.com Venables Bell & Partners Wins 3M's Global Creative Review Top brands include Post-it, Scotch and Nexcare. The business had previously been with Grey for more than 20 years.
"21.03.2017 19:45:00" adweek.com Adobe's Latest Comedy Shows How Great Customer Service Isn't So Great for Bank Robbers GS&P introduces the Experience Cloud. Heists never go well in ads, do they?
"21.03.2017 19:15:00" adweek.com How America's Favorite Bargain Wine Gets Great Facebook Engagement on a Shoestring Budget Carlo Rossi posts fake products with a wink. Clever.
"21.03.2017 18:45:00" Timeline Photos You only have until Friday to get your nominations in for this year's Media All-Stars issue.
Enter here: http://adweek.it/2mFOcGz
"21.03.2017 18:15:00" adweek.com Ready Set Rocket Is Helping Brands Find Their Place in the Digital Space This content-focused New York agency helps clients like Kenneth Cole and Sweetgreen find their place in the digital sphere. Ready Set Rocket refers to its team of 30-plus employees as "makers of connected experiences."
"21.03.2017 17:53:57" adweek.com Q&A: What It's Like to Run an Entire Agency Dedicated to McDonald's Unlimited's president and CEO Brian Nienhaus on plotting the future of fast-food marketing. "The goal is for us to have the most complete and dynamic view of the McDonald's customer and segment ever assembled."
"21.03.2017 17:15:00" adweek.com As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water Ads from Poland Spring, Fiji, Lifewtr and others have been cropping up as water consumption surpasses soda. Lifewtr vs. Smartwater is the new Coke vs. Pepsi.
"21.03.2017 16:45:00" adweek.com This Funny Down Syndrome Ad Will Change the Way You Feel About 'Special Needs' What is a special need, anyway? Great work by Publicis for World Down Syndrome Day.
"21.03.2017 16:15:00" adweek.com Anger Meets Art: How a Cuban Immigrant Dreamed Up Der Spiegel's Shocking Trump Cover Our chat with illustrator Edel Rodriguez at ADC judging. The story behind the incendiary magazine cover.
"21.03.2017 15:43:02" adweek.com Has Agency Work-Life Balance Reached a Crisis Point? Overtime, overtaxed and over it. Our recent call for U.S. tales of work-life balance woes were nearly unanimous: it happens here, too.
"21.03.2017 15:01:29" adweek.com How the Ad Council Turned the PSA Into a Powerful Engine for Social Change The Ad Council is responsible for some of the most vital and memorable messages of the past four generations. 75 years of the most memorable messages in advertising.
"21.03.2017 14:07:32" adweek.com Ad of the Day: A Volkswagen Couple Get Busy in a 'Luv Bug' and Soon Need Bigger and Bigger Cars Deutsch's cheeky route to the 7-seater Atlas. Lots of lovin' in this Volkswagen ad.
"21.03.2017 13:35:00" adweek.com The Genius of Canal+'s 'The Bear,' One of the Most Flawless Ads Ever Made Peter Nicholson on his three favorite ads, and his recent work at Periscope. One of the all-time great spots.
"21.03.2017 13:03:02" adweek.com The Co-Founders of Mental Floss Are Leaving to Develop Podcasts at HowStuffWorks It's a growing initiative for HowStuffWorks. Will Pearson and Mangesh Hattikudur will create 'knowledge podcasts.'
"21.03.2017 12:30:00" adweek.com Reportedly Sold for $322 Million, Teads Becomes the Newest Ad-Tech Firm Snatched Up by a Telecom The deal continues a significant trend. Telecommunications companies clearly have their eyes on ad tech.
"21.03.2017 01:30:00" adweek.com This Pop Singer's New Music Video Is Actually a Powerful Message About Domestic Violence An appeal for Refuge. Great vehicle for this message.
"21.03.2017 01:00:00" adweek.com Brands Are Digging Into GIF Data to Understand Consumer Behavior Tenor shows how brands can use GIFs for insights into consumer behavior. Breaking down the art of the loop.
"21.03.2017 00:00:01" adweek.com New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment CBS's research chief says millennials will soon start spending more money and watching more broadcast TV. It might not be 'peak TV' but the sitcom is still king.
"20.03.2017 20:19:40" adweek.com Darden Restaurants Picks The Tombras Group as Media Agency of Record for 5 Chains After a Review 16 agencies competed for the business. The review involved Bahama Breeze, The Capital Grille, Eddie V's Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House.
"20.03.2017 19:11:34" Adweek BrandShare How Artificial Intelligence Is Changing the Face of Advertising Facebook and Google rely on artificial intelligence and you should too.
"20.03.2017 18:30:02" adweek.com Foursquare Unleashes Location Data Dashboard for Retailers and Brands Taco Bell, H&M and Equinox are using foot traffic to better understand consumers. It's like 'Google analytics for the real world.'
"20.03.2017 18:00:03" adweek.com Why the Success of Marketing 3.0 Will Be Driven by Design Customer-focused capabilities will help brands stand out. Don't think outside the box, expand it.
"20.03.2017 17:36:51" adweek.com Domino's Remade the Running-Home Scene From Ferris Bueller With Joe Keery of Stranger Things Fun way to promote the Domino's Tracker. A+ work from CP+B.
"20.03.2017 17:00:00" adweek.com 1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man Masculinity meets high culture. Refined, but rough around the edges.
"20.03.2017 16:30:02" adweek.com Airbnb's CEO Plans to Disrupt More Than Just the Hotel Industry In the span of eight years, Brian Chesky has taken an air mattress in San Francisco and blown it up into a multi-billion dollar business—only with much nicer beds. Airbnb's Brian Chesky is our Digital Executive of the Year.
"20.03.2017 16:00:01" adweek.com Infographic: Who Is the Millennial Female Micro Influencer? Micro influencers command just a few thousand followers yet their style and brand affiliations are closely followed—and emulated—by dedicated fans. Here's how brands can effectively leverage the micro influencer's social media power.
"20.03.2017 15:30:43" adweek.com Twix Escalates Rivalry Between Left and Right Twix by Giving Them Their Own Packs Mars brand's loopy conceit extends to packaging. Two goofy ads support the new packaging.
"20.03.2017 15:01:03" adweek.com YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life Brands feel safe advertising around Singh's videos, which is particularly critical in light of the recent backlash against YouTube most-watched star, PewDiePie. For brands, our Digital Creator of the Year, IISuperwomanII, is a safe bet.
"20.03.2017 14:23:12" adweek.com Adweek's Digital Hot List: 2017's Buzziest Apps, Gadgets, Startups and More Talkspace, Musical.ly and even @RealDonaldTrump made the cut. Our picks for Digital Executive of the Year, Digital Creator of the Year, hottest online obsession and lots more.
"20.03.2017 13:45:38" adweek.com Meet the Two Guys Who've Made Ridiculing Chevrolet Ads a Wicked Funny Art Form They're not even from Boston! The story behind Zebra Corner's antics.
"18.03.2017 18:10:23" adweek.com Santa Clarita Diet Keeps Mispronouncing 'Realtor,' and Now It's Brilliantly Trolling Fans Who Complain Get ready for the 'real-a-ter' supercut you never knew you wanted. Well played.
"18.03.2017 17:04:01" adweek.com How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens Muscial.ly's CEO Alex Zhu has cracked the code for launching a new app in the most crowded and heavily defended digital space. Brands need to be paying attention to Musical.ly.
"17.03.2017 21:30:00" adweek.com The ANA Is Urging 7 Major Ad Platforms to Allow Independent Auditing, and Most Seem on Board Instagram, Twitter and more say they support transparency, as Snapchat stays mum. Snapchat, notably, has remained quiet.
"17.03.2017 20:56:36" adweek.com CP+B L.A. Hires a New Global Creative Leader on the PayPal Account Hesse earned her first Cannes Lions for a 2009 campaign called “Contemporary Beauty Ideal” that sought to combat eating disorders with classic art. CP+B went all the way to Germany to find its new creative leader for the PayPal account.
"17.03.2017 19:04:31" www.adweek.com Following That Anti-Trump McDonald's Tweet, This Agency Made Resistance Merchandise for the Brand A call to supersize the resistance. All proceeds go to Meals on Wheels.
"17.03.2017 18:15:01" adweek.com How the Unlikely Duo of Marvel and FX Turned Legion Into a Hit Legion is the first Marvel live-action series that didn't air on Netflix or ABC. The brands agreed to be partners, not rival suitors, when it came to working with show creator Noah Hawley.
"17.03.2017 17:44:05" adweek.com Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW Including coffee, doughnuts and lots of chevron. Showtime gets you as close to the Red Room experience you can get without having to talk backwards.
"17.03.2017 17:10:30" adweek.com On St. Patrick's Day, Jameson Is Serving Up Innovative Ads Via Twitter, Snapchat and Uber The whiskey brand has big designs on this Hibernian holiday. Jameson may be having one of the more interesting liquor marketing weeks in history.
"17.03.2017 16:37:59" adweek.com Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video Hearst is just the latest publisher hoping to squeeze money out of livestreaming. Catch the Facebook Live hosted by popular Instagram stylists, Erica Hoida and Lucy Hernandez, today at 2 p.m. ET.
"17.03.2017 16:08:40" adweek.com With No Review, Food Giant ConAgra Shifts Its North American Marketing Business to DDB Chicago The move, from one DDB office to another, mirrors the plan that won McDonald's for the agency. DDB seems to have found a winning model for clients like ConAgra and McDonald's.
"17.03.2017 15:40:00" adweek.com Planning on Having a St. Patrick's Day Hangover? These Ads Show How to Quickly Recover Blowfish goes big for St. Patrick's Day. Toilet be gone.
"17.03.2017 15:20:59" Adweek
"17.03.2017 15:10:00" adweek.com This Agency Creative's Incredible Book Trailer Beat Stranger Things and Westworld at SXSW Jared Young takes jury prize for Into the Current. Wow.
"17.03.2017 14:40:00" adweek.com Cats, Husbands and Babies Are All Better Online in These Darkly Comic Ads for WiFi Forsman & Bodenfors gets cynical for Telia. Real life is such a drag in this amusing campaign.
"17.03.2017 14:10:00" adweek.com Wanderbrief, Letting Freelancers Trade Talent for Travel Opportunities, Is Taking Off Globally More than 6,500 creatives have signed up, with brands like Porsche, Adobe and Heineken showing interest. “Travel is one of the best drugs for creativity,” says Wanderbrief's co-founder.
"17.03.2017 13:40:00" adweek.com For St. Patrick's Day, This Agency Made Metal Bar Coasters From Wrecked Cars A sobering in-bar effort from Arrive Alive. Memorable.
"17.03.2017 13:10:37" adweek.com Ad of the Day: This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat Hornbach's latest gem. Bizarre and brilliant work.
"17.03.2017 01:00:00" Best Ads Ever: Ronald Ng, DigitasLBi DigitasLBi's Ronald Ng has been trying to beat this crazy Thai whisky ad for 20 years.
See the full spot here: http://adweek.it/2n64MQg
"16.03.2017 22:00:00" adweek.com iHeartMedia Launches Programmatic Advertising for Stations and Podcasts IHeartRadio is pitching both its scale of broadcast and the targeting of digital for advertisers. Joining the ranks of Spotify and Pandora.
"16.03.2017 21:35:00" adweek.com These Digital Influencers Helped MetroPCS Create Its First Branded Content Series MetroPCS launched its first branded content series with the hosts of Beauty Break, a show that focuses on beauty and lifestyle experiments. MetroPCS teamed up with Defy Media to sponsor a miniseries from the Clevver team of creators.
"16.03.2017 21:05:00" adweek.com Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Actually Do A new model for everyone from the CMO to CIO. SapientNitro and Razorfish merged late last year.
"16.03.2017 20:35:00" adweek.com These 9 March Madness Stats Show Which Brands and Platforms Scored Even Before Tipoff There is good news for Capital One, Pizza Hut and Facebook. Pizza Hut has the most #MarchMadness engagements of any brand so far.
"16.03.2017 20:05:00" adweek.com Buyers Will Have to Choose Between FX and AMC's Popular Upfront Events Two of cable's biggest networks will face off April 6 after a scheduling snafu. Which event would you rather attend?
"16.03.2017 19:45:16" adweek.com Snapchat Is Creating More Than 30 'Our Stories' for March Madness Capital One is sponsoring the play, which will bring geofilters to 64 college arenas. Each school is getting its own custom filter.
"16.03.2017 19:05:17" adweek.com SNL Will Air Its Final 4 Episodes of the Season Live Across the Country The show, which is having its most-watched season in 24 years, will try to maximize its audience. Melissa McCarthy will return to host on May 13. Jimmy Fallon (April 15), Chris Pine (May 6), McCarthy (May 13) and Dwayne Johnson (May 20) will host the final four episodes.
"16.03.2017 18:35:00" adweek.com W+K's Easter Egg Hunt for Milka Chocolate Is Hunger Games but With a Soft, Gooey Middle Brand's first pan-European campaign. Who will survive, and what will be left of them?
"16.03.2017 18:05:00" adweek.com Wieden + Kennedy Names Its First Global Chief Operating Officer in More Than 3 Years Announces additional promotions in London and Portland offices. Neil Christie, who has served as managing director of W+K London for more than 13 years, is now global chief operating officer.
"16.03.2017 17:35:00" adweek.com As Verizon Ownership Nears, Yahoo Is Skipping the NewFronts and Bringing Its Video Ads Pitch on the Road Yahoo will be traveling to New York, Chicago, Los Angeles and a few others cities. Yahoo is hitting up cities like New York, Chicago and Los Angeles
"16.03.2017 17:05:00" adweek.com This Airline Partnered With Uber to Turn an Ordinary Taxi Ride Into a Flight Abroad #UberEscape brings escape fantasies to life. Wanna get away?
"16.03.2017 16:34:02" adweek.com Burger King Named Cannes Lions' Marketer of the Year Burger King will take home at least one award during this year's Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year. The "McWhopper" campaign pays off for Burger King.
"16.03.2017 15:59:44" adweek.com MLB and New Era Are Hyping Team Rivalries to Get Fans Psyched for Opening Day It's the second year of the #CapsOn campaign in which players, celebrities and fans show off their team caps on social media. Baseball season is right around the corner.
"16.03.2017 14:43:10" adweek.com Hacker Uses McDonald's Corporate Twitter Account to Call Trump 'Disgusting' Swiftly deleted, the tweet is still sparking boycott threats. It was a brief breach of the brand's smaller Twitter account, but still a social media nightmare.
"16.03.2017 14:31:13" adweek.com Twitter Is Pitching Its Live Video During Its First NewFronts Presentation It's also showcasing its other original content during the May 1 event. Twitter went all-in on livestreaming during 2016. Now it's trying to cash in.
"16.03.2017 13:45:00" adweek.com This New Streaming Service Provides High-Quality Foreign TV Dramas You Probably Haven't Seen Before Walter Presents is a curated SVOD service that costs $6.99 per month. Here's your chance to check out some of the best foreign shows on TV.
"16.03.2017 13:15:00" adweek.com From Casper to Airbnb, Here Are the Brand Finalists For 2017's Shorty Awards See the full list of nominees. The ninth annual awards show features social media standouts and will be livestreamed April 23.
"16.03.2017 12:45:00" adweek.com YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos Dracula, Hamlet and more promote new ad format. More experiments in 6-second storytelling.
"16.03.2017 12:15:00" adweek.com Ad of the Day: An Adorable Pair of Smoker's Lungs Live a Comically Miserable Life in FDA's New Ads FCB targets teens with stop-motion spots. This FCB campaign is very entertaining.
"16.03.2017 02:15:00" adweek.com This Souped-Up 3-Wheel Motorcycle Comes Out Cursing in Its First Big Ad Slingshot dares you. Like, for real. Vroom vroom.
"16.03.2017 01:15:00" SXSW Activated: TNT 'Animal Kingdom' TNT's Animal Kingdom activation featured a giant wave-riding pool in downtown Austin.
More here: http://adweek.it/2mDdOkV
"16.03.2017 00:15:05" Adweek Executive Lab 2017 Data, cloud and omnichannel marketing dominated the discussion.
More here: http://adweek.it/2n2q8hj
"15.03.2017 22:00:00" adweek.com PJ Pereira Will Be President of This Year's Entertainment Lions Jury at Cannes The lineup includes CMOs, agency executives and Wyclef Jean. The event runs from June 21-22.
"15.03.2017 19:45:00" adweek.com This Creative Shop Broke New Ground in Cause Marketing Creative agency True North has become an expert in bringing nonprofits into the digital era—and helping increase donations as a result. True North Counts Doctors Without Borders, Make-A-Wish as clients.
"15.03.2017 19:16:28" adweek.com How a German-Jewish Mystic Created an American Soap Company Determined to Clean Up the Planet Dr. Bronner's is a small, Southern California brand with 150 employees, yet its 2015 revenue came in at $95.7 million, a 126 percent increase from 2011. The unusual story behind Dr. Bronner's suds
"15.03.2017 18:30:00" adweek.com Tituss Burgess and Sasquatch Hit the Sauna for R&B Duet in Latest From Jack Link's Beef Jerky Carmichael Lynch teams up with Funny or Die. Making sweet, sweet music together.
"15.03.2017 17:55:01" adweek.com The Ultimate Roundup of This Year's SXSW Experiential Marketing Activations Here's the experiences brands like HBO, Casper, Netflix and Gatorade had to offer festival-goers at SXSW Interactive this year. Sponsored naps, fictional fast-food chains and more took center stage at SXSW.
"15.03.2017 17:24:04" Adweek BrandShare What Happens When You Put an Award-Winning Producer in Charge of Your Corporate Concert Event
"15.03.2017 16:20:04" adweek.com Fox, Turner and Viacom Will Launch a Standard Audience Targeting Platform for Networks and Agencies Called OpenAP, the platform will go into beta this summer and allow for more transparency in audience buying. The goal is to make audience buying easier.
"15.03.2017 15:50:00" adweek.com Ad of the Day: These Remarkable 3-D Animated Photos Visualize the Trauma of 6 Syrian Children Save the Children illustrates the mental costs of war. Can art capture the depths of mental anguish?
"15.03.2017 15:20:00" adweek.com This Bookstore's Clickbait Headlines on Facebook Are Actually the Plots of Classic Novels Finally, a noble use of an iffy strategy. Very clever.
"15.03.2017 14:50:00" Timeline Photos Check out Don Draper's "Pass the Heinz" french-fries ad in the wild, at 49th Street and 7th Avenue in Manhattan.
And read the whole story about how the fictional campaign from Mad Men became real: http://adweek.it/2mA9t1L
"15.03.2017 14:18:00" adweek.com Skillshare Needs Your Help to Track Down Who Designed the Tidyman Logo No one knows who created the iconic anti-litter symbol. The logo has been around for decades.
"15.03.2017 13:40:00" adweek.com JWT Amsterdam's Chef and Photographer Made a Delicious Menu. And Then Wore It Robbie Postma and Robert Harrison's wild food portraits. Artful and disturbing project by JWT Amsterdam.
"15.03.2017 13:10:00" adweek.com WebMD's Cold and Flu Map Is an Effective Marketing Tool—So Why Does It Make Some People Queasy? Geo-specific, symptom-specific data on consumers helps WebMD's corporate partner Reckitt Benckiser, the makers of Mucinex, target advertising. The targeted advertising might creep out some consumers.
"15.03.2017 12:40:31" adweek.com These 8 Topics Had Attendees Buzzing at South by Southwest The show was dominated by subjects like AI, VR, wearables and IBM Watson. Buzz Aldrin spoke about putting men on Mars.
"15.03.2017 12:08:23" adweek.com Walter Isaacson Is Getting Into Podcasting With a Series for Dell About Technology The writer and journalist explores the impact of technology on big industries like entertainment and publishing in this branded series. Walter Isaacson is giving audio storytelling a spin.
"15.03.2017 01:45:00" SXSW Activated: Facebook Check out Facebook's SXSW activation.
More here: http://adweek.it/2mCTVKG
"15.03.2017 01:15:00" adweek.com Sherwin-Williams Color Chips Come Alive as Leopards, Giraffes and Flamingos in Artful Ad McKinney's surprising safari. Some 5,600 hours of work went into these 30 seconds.
"15.03.2017 00:45:04" SXSW Activated: HBO Escape HBO built fun, intricate 'Escape Rooms' at SXSW for Veep, Silicon Valley and Game of Thrones. So cool.
More here: http://adweek.it/2mXXIFn
"14.03.2017 23:15:00" adweek.com TNT's Animal Kingdom Activation Featured a Giant Wave-Riding Pool in Downtown Austin The network's huge outdoor activation promotes Season 2 of the show. Bringing California to Texas.
"14.03.2017 22:45:00" adweek.com U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer Facebook and Google continue to dominate digital ad spending while Snapchat tries to catch up. Facebook and Twitter are lapping the field.
"14.03.2017 22:15:00" adweek.com 72andSunny Named Lead Global Creative Agency for eBay EBay selected 72andSunny as its global lead creative agency but will continue to work with agency partners including Pereira & O'Dell and VCCP. eBay yearly media spend is around $100 million.
"14.03.2017 21:45:00" adweek.com Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools The ACLU and other groups have pushed for policy changes, and the network now says data can't be used as it has been in the past to survey activists and other groups. Facebook has faced pressure from the ACLU.
"14.03.2017 21:15:00" adweek.com How Virtual Reality and Social Media Are Helping Buzz Aldrin and NASA Educate the Masses Tech-based messaging is breathing life into space travel. Buzz Aldrin has a plan to send humans to Mars.
"14.03.2017 20:45:00" media.giphy.com giphy.com New on the Adweek podcast: Don Draper finally wins the Heinz account, and SXSW gets under way - http://adweek.it/podcast
"14.03.2017 20:15:00" adweek.com From Horror Stories to Brotherly Goofs, Podcasts Head to Network TV and Streaming Platforms The medium has existed for 20 years, but podcasts are just now being recognized for their powerful storytelling and massive fan bases. TV is taking notice of podcasts' popularity.
"14.03.2017 19:15:00" adweek.com Why the New Season of Veep Won't Include Trump Jokes The cast of Veep previewed what's to come in Season 6 at SXSW. Selina Meyer and crew won't lay into President Trump this season.
"14.03.2017 18:45:00" adweek.com Why Barbie Wants to Show Dads Playing Dolls With Their Daughters After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers' perceptions about Barbie's cultural relevance. Barbie is evolving with the times.
"14.03.2017 18:15:00" adweek.com Swedes Are Asked to Call 'The Syrian Number' in Sobering Spinoff of 'The Swedish Number' The calls aren't as pleasant in Unicef's campaign. Here's what happened when we called.
"14.03.2017 17:42:34" adweek.com FCB Mexico Teaches Kids About Unity With a Cross-Border Game of Tug of Rope at SXSW Kids in different parts of Mexico played against each other in the original version of the game. The “Tug of Hope” interactive game lets children in Austin play with their counterparts in Mexico City.
"14.03.2017 16:50:00" adweek.com See the Crazy Thai Whisky Ad That DigitasLBi's Ronald Ng Has Been Trying to Beat for 20 Years Along with his two other favorite ads ever. DigitasLBi North America's Ronald Ng picks his three favorite ads.
"14.03.2017 16:20:00" adweek.com Vice Media Joins the Snapchat Original Series Fray With a Dating Show Vice's first original show for the platform, a dating series hosted by Action Bronson, will debut later this year. Hungry Hearts with Action Bronson will debut later this year.
"14.03.2017 15:50:00" adweek.com This Brewer Hired Women Illustrators to Remake the Cringingly Sexist Ads It Used to Run See Skol's great 'Reposter' campaign in Brazil. Fantastic idea.
"14.03.2017 15:20:35" Adweek BrandShare 75% of Marketers Say They Don't Have an Effective Creative Process (and here's what to do…)
"14.03.2017 14:50:09" adweek.com How Spotify's Director of Social Impact Is Connecting Music Lovers With Causes Kerry Steib takes lessons from her time in marketing to bring together musicians and important causes and bring awareness to big issues. Kerry Steib connects communities of music lovers, artists and activists.
"14.03.2017 14:20:00" adweek.com This Grocery Store's Sweet Love Story Is a Lot More Than Boy Meets Girl Goodbye, frozen pizza. Lovely storytelling.
"14.03.2017 13:50:00" adweek.com Ad of the Day: Apple Hypes the iPhone's Stickers by Staging a Colorful, Citywide Sticker Fight Count the pop-culture references! Animation plus live action.
"14.03.2017 13:20:00" adweek.com Are Robots Like These About to Take All the Ad Jobs? Team One and Zoic Labs debuted the first AI-created short film, Eclipse at Cannes last summer. Artificial intelligence is playing a significant role in creating ads
"14.03.2017 12:50:00" adweek.com NCAA Mascots Raid the Refrigerator in LG's New Campaign The spots highlight LG's appliances, with a little help from some familiar furry friends. Should probably come as no surprise that mascots are really hungry.
"14.03.2017 12:19:12" adweek.com Data, Cloud and Omnichannel Marketing Dominate Discussion at Adweek's Executive Lab Nielsen Marketing Cloud's Mark Zagorski, Havas Media's North American president Shane Ankeney and Rishad Tobaccowala of Publicis Groupe share their viewpoints. Nielsen Marketing Cloud, Publicis and Havas Media discussed how data is fueling their decisions.
"14.03.2017 02:30:03" SXSW Activated: Bravo, 'Stripped' Bravo unleashed 60 almost nude models at SXSW—in the pouring rain.
More here: http://adweek.it/2mxV3kE
"14.03.2017 02:00:00" adweek.com HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones Network challenges fans to find their way out. This was really cool.
"14.03.2017 01:30:00" Photos from Adweek's post 50 years later, Heinz has approved Don Draper's "Pass the Heinz" ads and is actually running them.
Read the full story here: http://adweek.it/2mA9t1L
"14.03.2017 01:00:00" SXSW Activated: Casper/One:Night Sweet dreams, Austin—here's Casper and One:Night's cozy SXSW activation.
More here: http://adweek.it/2mZpvVO
"13.03.2017 19:37:08" adweek.com Applebee's Picks Grey as Its Third Agency of Record in Less Than 2 Years The WPP shop beat out Argonaut and BBDO San Francisco in the final round of the review. Last year, Applebee's focused on wood-fired steaks as part of the chain's transformation.
"13.03.2017 19:00:03" adweek.com Princess Cruises Is Using Sensor-Based Technology to Personalize Your Experience Onboard The groundbreaking tech hopes to enhance the customer's journey. The medallions will give passengers notifications for events on the ship.
"13.03.2017 18:30:00" adweek.com 4 Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits It takes bit of art and a bit of science to build social consciousness and lift bottom lines. One example is Häagen-Dazs working to stem honey bee colony collapse.
"13.03.2017 18:00:31" adweek.com Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars Shops are fighting back by launching their own practices. Traditional ad agencies are adjusting to the new normal.
"13.03.2017 17:30:31" adweek.com Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show Attention getting activation for 'Stripped' The umbrellas weren't keeping much dry.
"13.03.2017 17:01:40" adweek.com Infographic: What Consumers Really Think About Cause Marketing With social activism on the rise, more brands are aligning themselves with philanthropic causes in hopes of burnishing their reputations and their bottom lines. Consumers are really good at sniffing out inauthentic cause marketing.
"13.03.2017 16:30:00" adweek.com Casper, the Standard Hotel and Tesla Turned This Retro Motel Into a Crash Pad at SXSW Activation features hotel and nap rooms, milk and cookies Sponsored naps: Now a thing.
"13.03.2017 16:01:02" adweek.com 50 Years Later, Heinz Approves Don Draper's 'Pass the Heinz' Ads and Is Actually Running Them A joint effort between David Miami and Sterling Cooper Draper Pryce. This is so cool.
"13.03.2017 15:30:00" adweek.com A Jetskiing Hunk Rides Waves of Dr Pepper in Deutsch's Cartoony New Ads Meet CraveRider, who's not quite as cool as he seems. The latest lunacy from Dr Pepper.
"13.03.2017 15:00:00" adweek.com An Ad Agency Designed This Crazy Cool Flagship Store in Austin for Yeti Coolers Part shrine, part backwater bait shop. Wild stuff.
"13.03.2017 14:30:00" adweek.com Ad of the Day: Samuel L. Jackson, Charles Barkley, Spike Lee Eat Steaks on a Plane for Capital One More March Madness goofiness from DDB. The comic trio are back.
"13.03.2017 14:00:04" adweek.com Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits Agency network Project Worldwide launched the ambitious charitable giving program and will match employees' donations of up to $5,000 per year. Employees can pick from a list of 100,000 registered charities to donate to.
"13.03.2017 13:30:00" adweek.com StubHub and Bleacher Report Are Making It Easier to Buy Tickets Ahead of March Madness StubHub has announced a multi-year partnership to provide easier access to sporting event tickets to readers of Bleacher Report. Ticket buying is about to become more seamless.
"13.03.2017 13:00:11" adweek.com Global Consultancies Are Buying Up Agencies and Reshaping the Brand Marketing World Industry is undergoing a digital transformation. Industry watchers predict the trend will only accelerate.
"13.03.2017 12:30:01" adweek.com John Oliver Will Try to Teach Trump About Healthcare With Another Ad During Fox & Friends The comedian's faux “Catheter Cowboy” returns to discuss the American Health Care Act in a new ad. The "Catheter Cowboy" spot will run Wednesday in hopes of catching President Trump's attention.
"13.03.2017 12:01:10" adweek.com Gawker Founder Nick Denton Has a Sobering Take About Money's Influence on the Media Nick Denton and Jeff Goodby talked about money's impact on the media in a post-Gawker world at SXSW. Nick Denton wonders when the first anti-trust lawsuit will be brought against a company like Amazon for also owning The Washington Post.
"13.03.2017 00:30:00" adweek.com Joe Biden Calls for the Tech Community to Join Cancer Fight at SXSW Joe Biden asked the tech community to help with his cancer research efforts at SXSW. NASA and Amazon have already signed on to work with the former VP's foundation.
"12.03.2017 23:50:05" SXSW Activated: NatGeo, Further A 'genius' activation by National Geographic.
More here: http://adweek.it/2myxLv2
"12.03.2017 19:10:54" adweek.com Facebook Will Push Mobile Video Ad Sales With Its Biggest Business-to-Business Campaign Ever It's a multichannel effort targeting media agencies. Facebook wants marketers to invest more in Facebook mobile video ads.
"12.03.2017 14:07:00" adweek.com Experience Einstein Through Augmented Reality at National Geographic's SXSW Activation The 'Genius' series premieres in April. The 'Further: Base Camp' SXSW activation promotes the new series 'Genius.'
"12.03.2017 13:34:03" adweek.com GE, New York Times and Chanel Execs Discuss How They Market Their Most Powerful Messages at SXSW GE, Chanel and New York Times marketers discussed the merits of Facebook, print and branded content at SXSW. Even as Facebook dominates the ad market, advertisers agree: print still presents unique opportunities.
"12.03.2017 02:36:28" Adweek's cover photo Have a look inside AMC's perfect replica of Breaking Bad's Los Pollos Hermanos at SXSW: http://adweek.it/2nesh6N
"12.03.2017 00:10:24" adweek.com Budweiser Is Exploring How to Brew Beer on Mars Budweiser announced that a microgravity beer is in the works at SXSW. Budweiser wants to be the first beer that humans consume on the Red Planet.
"11.03.2017 23:23:18" SXSW Activated: AMC, Los Pollos Hermanos Have a look inside AMC's perfect replica of Breaking Bad's Los Pollos Hermanos at SXSW
More here: http://adweek.it/2nesh6N
"11.03.2017 22:51:25" adweek.com This Agency Created a 'Panic Button' to Help Immigrants During Immigration Raids Huge's hackathon developed an app to help immigrants in distress. The app lets people notify others in the event of an emergency by storing contact information and personalized messages.
"11.03.2017 21:02:21" adweek.com Without Uber or Lyft at SXSW, Fasten Says Austin-Based Users Have Jumped 250% It's the official rideshare company of SXSW. Drivers pay Fasten a dollar for each completed ride and a small credit card fee, then get to keep the rest of the fare.
"11.03.2017 14:30:31" adweek.com Havas Is Shaking Up Its North American Leadership as Part of a New Regional Strategy Worldwide The agency has dropped its American CCO and is naming 2 U.S. execs as co-chairmen for North America. The move shows a shift from worldwide roles to region-specific leadership.
"11.03.2017 02:39:45" adweek.com Have a Look Inside AMC's Perfect Replica of Breaking Bad's Los Pollos Hermanos at SXSW Great stunt heralds Gus Fring's upcoming turn on Better Call Saul. The curly fries are good, too!
"11.03.2017 00:30:01" adweek.com Gary Vaynerchuk Talks Super Bowl Ads, Marijuana Marketing and VR at SXSW VaynerMedia CEO's advice for young entrepreneurs covered ad industry trends and disruptive technology. “A Super Bowl ad is the best deal out there."
"10.03.2017 22:30:00" adweek.com Samsung Is Eyeing a Future Where TV Ads Have Facebook-Like Targeting Capabilities The global behemoth's team is combing SXSW for new tech and top talent that could transform the marketing world. Here's what Samsung's been up to lately.
"10.03.2017 22:00:00" adweek.com Meet the Man Responsible for Protecting the Lego Brand as It Became a Mega Movie Franchise With the help of producer Dan Lin, CEO of Lin Pictures, Lego has built a successful movie franchise that has boosted brand growth. Some great lessons for brand marketers
"10.03.2017 21:25:00" adweek.com Helix Picks Eleven to Help Introduce Consumers to the Future of DNA Sequencing The company looks to lead a growing industry based on 'genomics,' which uses individual DNA profiles to create personalized products and experiences. Helix wants to help all sorts of companies sell their products by using genetics as the ultimate targeting tool.
"10.03.2017 20:50:52" adweek.com All Detergent Chooses DDB New York as Its Creative Agency of Record After a Review The brand had been with another Omnicom shop, Merkley+Partners, which will remain its digital agency of record. DDB will lead advertising efforts for the entire All suite of products, which includes various detergents, fabric softeners and powdered detergent packets.
"10.03.2017 19:57:00" adweek.com Droga5's First Ad for Seat Stars the Loneliest Race Car in the World Stuck in an endless loop. All work and no play.
"10.03.2017 19:20:00" adweek.com Why This Startup Is Showcasing a 2,000-Year-Old Technology at SXSW Paper is making a comeback. Good, old-fashioned paper is trying to turn heads at SXSW.
"10.03.2017 18:46:26" adweek.com Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots A neuroscience study commissioned by Pandora found that people remember ads longer when they're listening to music. Pandora ads have a bigger impact on long-term memory than TV and radio.
"10.03.2017 18:08:31" adweek.com Fiat Got Surrealist Animator Cyriak to Make an Ad, and It Sure Is Hypnotic and Bizarre Celebrating 60 years of the Fiat 500. Whoa.
"10.03.2017 17:35:00" adweek.com Ad of the Day: Sid Lee Made a Bus-Shelter Ad That Turns Nearby Colors Into Swatches, to Sell Paint Engaging tech from Réno-Dépôt. Nice work by Sid Lee in Montreal.
"10.03.2017 17:05:53" adweek.com These Climbers Are Documenting Their Second Attempt at Conquering Everest on Snapchat Adrian Ballinger and Cory Richards are climbing Everest once again thanks to backing by Eddie Bauer and Strava. The duo hope to both make it (and Snap from) the peak of Everest this time.
"10.03.2017 16:30:00" adweek.com Get Your Nominations in for Adweek's Media All-Stars Each Media All-Stars submission should include the candidate's name, title and company, and detail long-term accomplishments as well as results delivered in the last year. The deadline to enter is March 24.
"10.03.2017 15:56:57" adweek.com A Moose Bumper Sticker Seeks Answers to Mighty Pressing Questions in Geico's New Ad 'What's a sticker?!' Heavy.
"10.03.2017 15:15:59" adweek.com The Story of 'The Fearless Girl,' From the Women at McCann Who Made Her State Street Global Advisors statue is an instant sensation. The inside story of an overnight sensation.
"10.03.2017 14:44:55" adweek.com These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown JWT Atlanta, 22squared, Fitzgerald & Co. and Moxie joined forces to launch a unique rotating internship program. Advertising for Change coalition wants to help the city stand out.
"10.03.2017 13:12:45" adweek.com How to Market More Effectively in a Mobile-First World The MDEX (Mobile Index) is the world's largest study measuring a brand's presence and performance, and underscores a critical point agencies must consider: Being mobile focused is more than a trendy mantra. Your brand's mobile experience shouldn't be the real-life equivalent of cluttered aisles and unattended cash registers.
"09.03.2017 21:02:47" adweek.com HBO Made Fans Watch Ice Melt for 69 Minutes to Find Out When Season 7 of Game of Thrones Premieres The Facebook Live stream was interrupted twice, but 162,000 users stuck around for the reveal, July 16. Game of Thrones fans learned the hard way just how long it takes to watch ice melt.
"09.03.2017 19:51:34" adweek.com This CP+B Creative Dressed Up as Albrecht Dürer for the Best Agency Headshot Ever Dave Swartz's passion project. The nerdiness of this is exceptional.
"09.03.2017 18:35:00" adweek.com Facebook Is Rolling Out a Version of Instagram Stories for Messenger Facebook's introduction of Messenger Day could help the instant messaging app compete more directly with Snapchat. Social platforms continue to look more similar with each new feature.
"09.03.2017 18:05:00" adweek.com McDonald's Got NYC's Bushwick Collective to Paint Bagel Burgers on Billboards All Over Holland To hype the New York Bagel Supreme. Graffiti artists try McDonald's advertising.
"09.03.2017 17:35:42" adweek.com The Wall Street Journal Tackles Fake News in New Campaign A look inside what it takes to report a big story. See what it takes to report a big story.
"09.03.2017 16:47:14" adweek.com Carmichael Lynch's New CEO Promises to Further a Culture of 'Collaboration and Integration' The creative agency and its PR sister shop Carmichael Lynch Relate have begun working together more closely across accounts. In the last two years, Carmichael Lynch won reviews for Truvia and U.S. Bank's creative/strategy business and Arla Foods on the PR side.
"09.03.2017 16:02:00" adweek.com Tired of Staring at Boring Billboards on a Road Trip? This Campaign Livens Up the Scenery a Bit McCann Lima's latest work for Sodimac. They call it "Hijacked Highway."
"09.03.2017 15:30:00" adweek.com Need a Room at SXSW? This Agency Is Listing a Free One on Airbnb, but There's a Catch The cozy digs aren't just for anyone. Attention, procrastinators!
"09.03.2017 15:00:00" adweek.com If Sexting Came With Terms of Service, Would Teens Think Twice? Don't forget to read the fine print. Sobering work from Cossette.
"09.03.2017 14:30:00" adweek.com Giant Ape Footprints Appear Around L.A. in Colossal Stunt for Kong: Skull Island Grandesign explains all five executions. A real rampage.
"09.03.2017 14:00:01" adweek.com Taboola Is Now Letting Marketers Run Mobile App Download Campaigns It's looking to take a bigger bite out of the growing market. Taboola wants to bring personalized download ads to users.
"09.03.2017 03:30:00" adweek.com Celebrity Marionettes and Comedian Gabriel Iglesias Will Take Center Stage at Fuse Media's Upfront The network is up 55% year over year in its target millennial demo. The network is surging in its target millennial demo right now.
"09.03.2017 02:30:01" adweek.com This Agency Dropped an App on International Women's Day That Detects When Men Interrupt Women BETC Sao Paulo's Woman Interrupted helps men realize when they're cutting women off and shows women how pervasive the problem is for them. Put an end to Manterrupting.
"09.03.2017 01:39:05" adweek.com This Ad Agency Bucked Industry Trends and Acquired a Consultancy Kansas City's Barkley bought nearby XperienceLab this week. You don't see this every week.
"08.03.2017 21:21:59" Adweek BrandShare Why Changing Shopper Behavior Gives You Back Control of Your Brand Here's how you can find brand opportunities in retail disruption.
"08.03.2017 20:52:40" adweek.com Keds and Refinery29 Are Hosting a Pop-Up Market for International Women's Day Keds and Refinery29 are celebrating International Women's Day with a partnership that includes a discussion with Girls' actress Alison Williams. The theme is 'Be Bold for Change.'
"08.03.2017 20:05:00" adweek.com A Southern Chicken Chain Celebrates Anime Cosplay, but It's Not Mainstream Just Yet Cool new spot from Zaxby's. Baby steps.
"08.03.2017 19:35:31" adweek.com Progressive's Flo Gets More Animated Than Ever, Robot Chicken Style Stop-motion ads by Stoopid Buddy Stoodios and Turner Ignite. Flo, like you've never seen her.
"08.03.2017 18:18:01" adweek.com DDB Changes Its Name for the Day in Honor of Its First Female Copywriter and International Women's Day Today, the agency is calling itself DDB&R. The R is for Phyllis Robinson.
"08.03.2017 17:47:00" adweek.com The 10 Most Viral Empowering Ads for Women on YouTube in 2016 A special Ads Leaderboard from Google and Adweek. Great list of ads.
"08.03.2017 17:13:21" edit.adweek.com How Agencies Everywhere Are Supporting 'A Day Without a Woman' Here's how seven agencies plan to either take part in A Day Without A Women or support their employees searching for a way to participate in the events. Rallies, marches and campaigns galore.
"08.03.2017 16:10:00" adweek.com Here's One Funny Ad You Really Need to Watch on #ADayWithoutAWoman The strike from the feline perspective. Perfect.
"08.03.2017 15:39:23" adweek.com W+K Explains What Unites Its Powerful Nike Women Ads Running in Russia, Turkey and the Middle East Inside the local-global strategy. Our Q&A with Wieden + Kennedy Amsterdam.
"08.03.2017 14:29:23" adweek.com To Educate Girls, ONE.org Needs Your Help Making the Longest Video in the World Help count 130 million uneducated girls. From Droga5 NY.
"08.03.2017 13:15:00" adweek.com Microsoft Urges Girls to Stay in STEM, and Change the World, in Third Year of #MakeWhatsNext Timed again to International Women's Day. Today's ad of the day.
"08.03.2017 13:10:21" Adweek's cover photo
"08.03.2017 13:09:59" Adweek
"08.03.2017 12:47:10" adweek.com Old Navy Launches 'Hi, Fashion' Campaign as It Moves Away From Celebrity Ads CMO Jamie Gersch explains the new direction. Big shift for Old Navy.
"08.03.2017 04:10:00" adweek.com Soylent Hopes Its New Spokesbot Helps Increase Brand Awareness Outside the Tech Community Wieden + Kennedy launches new campaign centered on Trish. It's not people!
"08.03.2017 03:40:00" adweek.com A Bookstore Is Brilliantly Visualizing Gender Imbalance by Flipping Around All Male-Written Novels Sometimes your shelves can send a message. The result is pretty incredible.
"08.03.2017 03:00:00" adweek.com This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half Campaign originally debuted in India. An incredible message for International Women's Day.
"08.03.2017 02:00:01" Photos from Adweek's post The Americans has the best key art of any TV show. FX took us through the design process for all 5 seasons: http://adweek.it/2mcrNxV
"08.03.2017 02:00:00" adweek.com How an Agency Is Helping This College Student's Nonprofit Talk About Periods Launching in time for International Women's Day. 19-year-old Harvard freshman Nadya Okamoto is an inspiration.
"08.03.2017 01:00:00" adweek.com Zambezi, Promoting From Within, Becomes One of the Few Ad Agencies With a Female CEO Jean Freeman to lead the indie L.A. shop. Majority owner and former COO Jean Freeman replaces Chris Raih, who will serve as president going forward.
"07.03.2017 22:30:00" adweek.com Users Can Now Place Geotagged Stickers on Instagram Stories Instagram is releasing location-based stickers for users posting to Stories in New York City and Jakarta. Instagram copies Snapchat, again.
"07.03.2017 22:00:00" adweek.com Google AMP Is Expanding to the Asia-Pacific Region Google says adding Baidu and Sogou will help cover 90 percent of the Chinese search market. Google could reach another 1 billion users with this expansion.
"07.03.2017 21:15:00" adweek.com Former OMD Chicago and Kraft Marketing Executive Heads to Analytics Company Neustar Julie Fleischer, who will be vp of product marketing, brings 20 years of marketing industry experience to the real-time data provider. Neustar has hired Julie Fleischer as its vp of product marketing for marketing solutions.
"07.03.2017 20:37:40" adweek.com How Some Publishers and Platforms Are Participating on 'A Day Without A Woman' Many popular publishers and platforms will be supporting their female employees on March 8, International Women's Day. Here's MTV, Bustle, Spotify and others' plans to support female employees tomorrow.
"07.03.2017 20:05:02" adweek.com Valvoline Gets Philosophical in Gritty Ads Aimed at DIYers and Car Buffs Your motivational ride is here. Do philosophy and motor oil mix?
"07.03.2017 19:30:00" adweek.com Netflix Made Instructions for How to Use Its Shows' Stars as Personal Trainers Geek out in a whole new way. BoJack Horseman, personal trainer.
"07.03.2017 19:00:00" adweek.com Salesforce and IBM Just Teamed Up for a Super-Charged Marketing Cloud The marketing world got a big surprise in the partnership. Einstein, meet Watson.
"07.03.2017 18:30:00" adweek.com Creative Duo Behind John Lewis 'Tiny Dancer' Ad Join Goodby Silverstein & Partners The British copywriter and art director also worked on such thoroughly U.K. brands as Harvey Nichols, Halifax and … Google? Jo Cresswell and Sian Coole heading across the pond.
"07.03.2017 18:00:03" adweek.com PwC Picks R/GA as Its Newest Agency Partner After Oscars Best Picture Snafu Deutsch had been the lead creative agency on the account, which went into review earlier this year. Not a huge account, but it's pretty high profile, especially now.
"07.03.2017 17:41:28" Adweek's cover photo The Americans has the best key art of any TV show. We asked FX to walk us through all 5 seasons: http://adweek.it/2mcrNxV
"07.03.2017 17:30:01" adweek.com Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency Facebook is testing Atlas as a measurement tool for all advertisers. Facebook's sophisticated 'people-based' marketing tools aren't just for the really big spenders anymore.
"07.03.2017 17:00:36" adweek.com The Americans Has the Best Key Art of Any TV Show. We Asked FX to Walk Us Through All 5 Seasons Consistently channeling Russia of the past, while being mindful of the present. We're obsessed with the key art for this show.
"07.03.2017 16:30:00" adweek.com Why McCann Dropped a Statue of a 'Fearless Girl' Next to Wall Street's Charging Bull Overnight New manifesto from State Street Global Advisors. Cool stunt by McCann.
"07.03.2017 16:00:35" adweek.com How to Overcome 3 Very Human Barriers to Creative Success Breakthrough ideas come from collaboration, but collaboration can be hindered by some of the same factors that make it so valuable. Hightail CEO Ranjith Kumaran has some great advice for getting the most out of creative collaboration.
"07.03.2017 15:16:06" adweek.com Benjamin Moore Has a Brand New Paint, and an Eye-Popping Campaign to Go With It The Martin Agency introduces Century. Quite the stop-motion project from Benjamin Moore.
"07.03.2017 14:43:45" adweek.com Mercedes-Benz's Most Ambitious Marketing Project Yet Is All About What It Means to Grow Up A$AP Rocky appears for vignettes about a complicated new leisure class. Fascinating series of ads.
"07.03.2017 03:30:00" adweek.com This Data-Tracking 'Smart Condom' Is the Weirdest Sex Wearable Yet Measure thrusts, STDs and whether you're as good as your friends. Data comes to the bedroom.
"07.03.2017 03:00:01" adweek.com Axe Turned 30 Influencer Dudes Loose on Instagram Hoping to Get Young Men to Use Hair Products 'Instagroom' videos walk guys through hairstyling. Apparently, less than a third of all men use any hairstyling product, can these bros change that?
"07.03.2017 02:30:38" adweek.com Despite Logan and Deadpool, Don't Expect a Flood of R-Rated Superhero Movies Why PG-13 remains the sweet spot for studios. PG-13 isn't going anywhere.
"07.03.2017 02:00:00" adweek.com Oreo Flew 5 Giant Drones Over New York City to Recreate the Famous Milk Dunk Oreo takes dunking to new heights for its latest marketing stunt. Ridiculous.
"07.03.2017 01:30:02" adweek.com Moe's Southwest Grill Drops Microwave Ovens From a Helicopter in This Crazy Ad Oh, and they blow up freezers too. Look out below!
"06.03.2017 21:16:50" Adweek BrandShare Here's Everything You Need to Know About Attribution Analysis Ask the smart questions to get the right solution.
"06.03.2017 20:36:06" adweek.com W+K's New Music Video for Portugal The Man Is an Interactive Toolkit for the Resistance Easter eggs point to political resources. Portugal. The Man takes a stand.
"06.03.2017 19:10:42" adweek.com CBS Is the First Network to Share Some (but Not All) of Nielsen's Total Content Ratings Data for Its Shows While linear viewing jumped 54 percent in the new live-plus-35 ratings, digital numbers aren't yet included in the new metric. The Big Bang Theory added 9.8 million viewers in CBS's new TCR metric.
"06.03.2017 18:05:51" adweek.com Listen Closely to the Sound as You Pan Around Honda's Innovative New 360 Video on Facebook Cool use of spatial audio by RPA. The sound is as immersive as the visuals.
"06.03.2017 17:05:05" adweek.com Chase's New Campaign Explores a Wonderfully Delicious Doughnut Creation Instagram foodies may be familiar with a doughnut called The Ripple, available at the New York-based store Doughnut Plant. Chase gives you the story behind Doughnut Plant NYC's trendy doughnut The Ripple.
"06.03.2017 16:10:55" adweek.com Petra Collins Drenches Gucci's New Eyewear Ad in Colorful Fever Dreams of Her Childhood Complete with haunting magical realism. Petra Collins' hallucinatory new ad for Gucci.
"06.03.2017 15:16:42" adweek.com Ad of the Day: Jose Cuervo Toasts the End of the World in Apocalyptic Ad From CP+B Tequila and Elvis are all you need. The apocalypse never looked so fun.
"06.03.2017 14:30:52" adweek.com These Curious Billboards in California Show the Exact Natural Landscapes Behind Them Cheeky genius from Jennifer Bolande and Desert X. Interesting project.
"05.03.2017 16:14:29" adweek.com Stranger Things Actor Credits the Changing Entertainment Industry for His Breakout Role David Harbour, who plays Jim Hopper on Netflix's Stranger Things, spoke at Social Media Week about the responsibility celebrities have to their fans online. Thanks to Netflix, David Harbour broke out of being typecasted.
"04.03.2017 15:44:57" adweek.com 9 Digital Marketing Stats From This Week That Jumped Off the Page There are many new, intriguing data points, including Denny's viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars. Denny's goes viral, Snapchat gets old and more stats you might have missed this week.
"04.03.2017 14:30:04" Best Ads Ever: Javier Campopiano, Saatchi & Saatchi New York Saatchi & Saatchi NY's CCO tells us his favorite ads ever—including some classics from Argentina.
More here: http://adweek.it/2mdMnQn
"04.03.2017 03:30:00" adweek.com Peeps-Flavored Oreos Are Here, and They're Turning People's Poo Pink A different kind of easter egg. Oh. Oh, my.
"03.03.2017 22:41:35" adweek.it Send Us Your Best Tales of Work-Life Balance Gone Bad "Just when I thought I was out ... they pull me back in." Tell us about all those times you sacrificed your personal life, psychological well-being and physical health for work.
"03.03.2017 20:00:00" adweek.com Tribal Worldwide Snags Award-Winning Chief Strategy Officer From Brazil Laura Chiavone joins the team from DM9DDB in Brazil where she served as the agency's svp and head of strategy. Laura Chiavone joins the DDB agency.
"03.03.2017 19:30:00" adweek.com Deutsch Promotes Rachel Mercer to Head of Digital Strategy and Invention Mercer, who just joined the New York team in May 2016, was key in helping the agency win social and digital work for Busch. Congrats!
"03.03.2017 19:00:00" adweek.com At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV The network showcased opportunities outside of its linear and digital platforms. There's big plans for two of Viacom's 'flagship 6' networks.
"03.03.2017 18:30:06" adweek.com Mobile Carriers Want to Use Location Data to Compete With Facebook and Google for Advertising Budgets Telefónica, Verizon and FourSquare see benefits. Telecoms think it's about time they start capitalizing on the mountains of location data in their possession.
"03.03.2017 18:00:00" adweek.com The New York City Marathon Picks a Brooklyn Agency to Help Move Its New Message The Tata-sponsored event looks to refresh its messaging for an event that includes 50,000 runners and 10,000 volunteers each year. Indie agency Madwell won a 10-shop bid to become agency of record for the world's largest competitive foot race.
"03.03.2017 17:30:01" adweek.com NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees The company unveiled its data-centric Audience Symphony platform, which will be available for the upfront and scatter markets. "We are giving the client the best of both worlds: the premium content that is truly responsible for the success of a brand with the laser-targeting that they crave."
"03.03.2017 17:00:00" adweek.com Ad of the Day: Can Hollywood Valets, Who Know Luxury Cars, Identify a Kia Cadenza? David & Goliath puts the blindfolds on. Sight unseen.
"03.03.2017 16:30:01" adweek.com IBM Watson Created a Modern Sculpture Inspired by the Work of One of Spain's Most Famous Architects Analyzed thousands of photos of Antoni Gaudí's buildings. Very cool.
"03.03.2017 16:02:24" adweek.com Awesomeness Didn't Decide How to Release Its New Movie Until After It Was Made Before I Fall, a feature film from Awesomeness Films, is the first wide-release film from the multichannel network and stars actors Gen Z can recognize. Before I Fall stars YouTube influencers, but Awesomeness Films thinks that Gen Z will head to the theaters to see it.
"03.03.2017 15:17:51" adweek.com FX Gets Nostalgic to Promote the Bette Davis-Joan Crawford Series 'Feud' The network's Technicolor-inspired campaign also educates younger audiences about the Hollywood icons. We take an in-depth look at the marketing behind Ryan Murphy's latest FX show.
"03.03.2017 14:42:44" adweek.com Elon Musk Agrees to Hold Contest for Fan-Made Tesla Ads, at the Urging of a Fifth Grader The automaker's founder likes Bria's idea. Finally!
"03.03.2017 13:56:45" adweek.com This Chevrolet Ad Offers a Glimpse of the Remarkable High-Tech Future of Real-Time CG Epic Games, Chevy and The Mill present “The Human Race.” Video game tech comes to car shoots.
"03.03.2017 04:00:01" media.giphy.com giphy.com This news site's ads remind us everything is political, not just government: http://adweek.it/2mdACtl
"03.03.2017 03:00:03" adweek.com A Railway Company Just Made an Incredible Ad Touting Acceptance and Equality Paul makes a surprising transformation mid-transit. Simple but effective new work from TBWA\Stockholm.
"03.03.2017 02:30:00" adweek.com This News Site's Fun Ads Remind Us That Everything's Political, Not Just Government Take this beauty salon, and this handball team. Love these ads.
"03.03.2017 02:01:55" adweek.com The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola's New 'Taste the Feeling' Spots Global ad campaign celebrates inclusion and diversity. More cute than funny but it still works.
"03.03.2017 01:30:32" adweek.com What's in a Legendary Name? The Waldorf Astoria Is About to Find Out as It Transitions to Condos A wild card in the marketing of the apartments will be the cachet of the hotel's brand name and all it conjures, but will it be enough to lure buyers? When New York's Waldorf Astoria closed its doors earlier this week, it left two things behind: a legend and questions.
"03.03.2017 01:00:00" adweek.com Digital Agencies Weigh in on Snapchat's Future as a Brand Platform Resource/Ammirati, Edelmand and Huge break down Snapchat's strengths and weaknesses, and what Instagram Stories means for the platform. We spoke to three digital shops about Snapchat's potential for future client work.
"02.03.2017 21:50:00" adweek.com 8 Stats That Sum Up What We Learned at Mobile World Congress Including Pokemon Go, AI and connected cars Couldn't make it to Barcelona this week? Here's what you missed from Mobile World Congress.
"02.03.2017 21:20:05" adweek.com Denny's CMO Explains the Strategy Behind One of the Most Popular Brand Tweets of All Time Denny's is no stranger to the Twitter spotlight, but it's never had a moment like this week's. For Denny's, good content is like a good conversation at a booth. Which is to say, topical and occasionally weird.
"02.03.2017 20:45:00" adweek.com Ad of the Day: Orkin Visits Oddball Homes (Really Strange Ones!) in Its Relentless War Against Pests “Just keep bobbin' that log!” Enter at your own risk!
"02.03.2017 20:10:11" adweek.com Looking for an Internship in Advertising? This Agency Will Give You a Job Instead Check out Zulu Alpha Kilo's “employeeship” program. For interns who'd rather not be.
"02.03.2017 19:45:00" adweek.com Why Nils Leonard, Ex-Creative Chief of Grey London, Just Started His Own Coffee Company When the creative becomes the client. Great move by Nils.
"02.03.2017 19:15:00" adweek.com WPP's Martin Sorrell Says Snapchat Could 'Well Be' a Third Digital Ad Competitor to Facebook and Google His agency contributed $90 million to the app's 2016 revenue. The WPP chief sees big things for Snapchat's future.
"02.03.2017 18:45:00" adweek.com Facebook's Chief European Creative Says Video Is Still Undervalued At least 100 million hours of video are already watched on Facebook every day. According to one study conducted by Facebook, 75 percent of mobile data will be video-based by 2020.
"02.03.2017 18:15:03" adweek.com This Unusual Mardi Gras Parade Welcomes People of All Backgrounds to New Orleans The tourism spot celebrates the LGBTQ community. New Orleans says it's always open in its latest campaign.
"02.03.2017 17:45:03" adweek.com The Company That Helped Build Dollar Shave Club Is Investing Big in Original Content The venture builder that previously helped get companies like Dollar Shave Club and HelloSociety off the ground is launching a new media entertainment network. Mammoth Media wants to reach cord-cutting millennials by creating a 'mobile alternative to a TV network for today's audiences.'
"02.03.2017 17:15:00" adweek.com How Facebook Live Transformed Ghana's Presidential Elections Airtel Ghana's CEO Lucy Quist was "completely taken aback" by Facebook Live's role in the country's recent election. "You had every major network in Ghana livestreaming their TV content on Facebook."
"02.03.2017 16:46:01" adweek.com Rooster Teeth's Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience Kids to grandparents love the brand. "It's weird if you're not a gamer at this point. My mother's in her late 60s, had no idea Pokémon was a cartoon, but she plays the game every day."
"02.03.2017 16:10:00" adweek.com Saatchi NY CCO Javier Campopiano Picks His Favorite Ads, Including Two Classics From Argentina Both from Agulla & Baccetti. Our latest "Best Ads Ever" video.
"02.03.2017 15:41:07" adweek.com This Spoof Infomercial Against the Border Adjustment Tax Will Run During SNL This Weekend National Retail Federation weighs in. "It's a job killer, guaranteed!"
"02.03.2017 15:07:15" adweek.com Time Inc. Just Launched a New Video-Based, Social-Only Food Publication Well Done showcases recipe videos, which perform well with fans. BuzzFeed's Tasty has some new competition.
"02.03.2017 13:30:00" adweek.com 7 Challenges Snapchat's Parent Company Has to Overcome Before It Can Be Wall Street's 'New Facebook' The mobile app's IPO seems unusually historical in light of the past half-decade's triumphs and failures with investors. Will Snap be the new Facebook or the new Twitter—or something completely different?
"02.03.2017 05:00:14" adweek.com Denny's Got a Bit Too Real With a New Meme, and the Result Is the Brand's Best Tweet Ever With tens of thousands of retweets, Denny's shows how to pour on the syrup with a dollop of unexpected darkness. 51,000 retweets and climbing fast.
"02.03.2017 04:30:00" media.giphy.com gph.is KFC goes full vegan food influencer in #saltbae inspired Facebook ad: http://adweek.it/2lxXrF3
"02.03.2017 03:30:01" adweek.com Pizza Hut Made 'Pie Tops,' With a Button on the Tongue to Order Pizza, for March Madness Droga5 idea comes to life via the Shoe Surgeon. Making ordering a pizza as easy as, ugh, pie.
"02.03.2017 02:30:00" adweek.com Zara Throws a Bizarre Curveball in 'Love Your Curves' Ad With No Curves What exactly happened here? Huh?
"02.03.2017 02:00:01" adweek.com KFC's Latest Facebook Ad Says Something Pretty Nasty, and Not Just About Food What kind of person wants to marry kale, anyway? Would you believe us if we told you KFC was going organic?
"02.03.2017 01:30:00" adweek.com With a 'Flavor War of Hard Sodas' Afoot, Best Damn Brewing Co. Is Launching a New Campaign On March 6, the company will launch its newest flavor, Best Damn Cream Soda, and a new branding campaign from Droga5 coincides with that release. Are hard sodas here to stay, or is this just a repeat of the hard lemonade wars of the early 2000's?
"02.03.2017 01:00:01" adweek.com Judy Greer and Aisha Tyler Talk About Their Favorite Movie Lines in Autograph Hotels' New Video Series The Autograph Collection teamed up with actors and directors on a video series that celebrates screenwriting. It sounds trite, but it's true: You can't have a great movie, or a great marketing campaign, without a great story, and that begins with the words on the page.
"01.03.2017 22:18:49" adweek.com Thanks to Visa and IBM, Using a Washing Machine to Shop May Soon Be Possible The Internet of Things has been one of this week's buzziest topics at Mobile World Congress. Watson's CMO Deon Newman envisions a world where every household appliance will be shoppable.
"01.03.2017 21:30:00" adweek.com Vice Is Expanding in Asia With Content Partnerships for Mobile Carriers The media company is announcing a series of partnerships in the Asia-Pacific region to provide content to mobile carriers. VICE will distribute content to more than 80 territories by the end of 2017.
"01.03.2017 21:00:02" adweek.com Google Wants an 'Open Dialogue' Between Platforms and Publishers When It Comes to Monetization Publishers and tech companies agree that more dialogue is needed when discussing advertising and the monetization of content. NY Times, AOL and more discussed the issue at Mobile World Congress.
"01.03.2017 20:30:01" adweek.com Netflix CEO Says Improving Data Options Will Fuel Its Global Expansion Plus why it avoids vertical video. Despite challenges around mobile data plans, Netflix's international growth is off to a strong start.
"01.03.2017 20:00:01" adweek.com Automakers Are Improving Self-Driving Cars With Troves of Data Based on behavioral and location stats. Self-driving cars are still several years away, but all this data is the first step in making them a mainstream reality.
"01.03.2017 19:30:00" adweek.com Coca-Cola Wants to Use AI Bots to Create Its Ads Coca-Cola's global senior digital director Mariano Bosaz believes bots can replace parts of the creative process. Algorithms can already pick music and write copy.
"01.03.2017 19:00:00" adweek.com Google Aims to Equip Tens of Millions of Phones With Virtual Reality Software It's also distributed 10 million Cardboard headsets. Pretty ambitious.
"01.03.2017 18:30:00" adweek.com Honda Likens Its Engineering to a Thrilling Rock Climb in This Eye-Popping Civic Ad Scaling new heights with Imogen Horrocks. Gorgeous work from Wieden + Kennedy London.
"01.03.2017 18:01:26" adweek.com This Short Film From TBWA Explores What It's Like Being Black in Advertising A special edition of the agency's Backslash series. TBWA employees, industry veterans and Airbnb's Jonathan Mildenhall weigh in.
"01.03.2017 17:31:41" adweek.com This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall For The Electric Factory Group, the point isn't to prove that posters work but that the staff can rethink traditional approaches to any medium. The Electric Factory Group loves to innovate, no matter the medium.
"01.03.2017 16:58:12" adweek.com How a Rogue McDonald's Franchisee Invented the Big Mac and Changed Fast Food Forever The double-decker sandwich that fueled the fast-food industry. Jim Delligatti was going to call his creation the "Big Mc," but that didn't sound right.
"01.03.2017 16:25:00" adweek.com Pokemon Go Has Now Driven 500 Million Visits to Sponsored Locations Niantic's CEO says more partnerships are in the works. There are now 35,000 sponsored locations live within the game.
"01.03.2017 15:55:00" adweek.com Brawny Celebrates Women's History Month By Featuring a Woman on Its Packaging Brawny is replacing its male mascot during the month of March with the Brawny Woman. But you'll have to go to Walmart to find them.
"01.03.2017 15:25:00" adweek.com Zachary Quinto and Claire Danes Read From Classic Books in Audible's Politically Charged Ads Should Trump read between the lines? The chosen passages are quite provocative.
"01.03.2017 14:52:47" adweek.com How Agencies Can Achieve 3.0 Status Simplicity and the 'Four Ts'—trust, technology, talent and time—will help them evolve. "It's no secret the agency model needs to evolve."
"01.03.2017 03:30:00" adweek.com A Transgender Bride Makes the Most of a Rainy Wedding Day in This Defiant, Upbeat Insurance Ad Stuff is just stuff, but Johannes Leonardo's latest ad focuses on the things that really matter. This ran in Canada during the Oscars.
"01.03.2017 03:11:04" Photos from Adweek's post Burger King's awesome new ads show actual BKs that caught fire from flame-grilling. http://adweek.it/2lZtnFr
"01.03.2017 02:30:00" adweek.com Cards Against Humanity's Founder Sent His New Game, About Hitler's Enablers, to All 100 U.S. Senators So they don't make the same mistake. Great targeting.
"01.03.2017 01:00:02" adweek.com Q&A: Discovery's New Ad Sales Chief on Taking Over From a Legend Ben Price, who succeeded Joe Abruzzese, discusses preparations for this year's upfronts, digital deals and what he learned from his predecessor. "The No. 1 thing I took away from Joe Abruzzese was how positive and healthy relationships—whether it's a business or personal relationship—are built on trust and respect."
"28.02.2017 22:36:14" adweek.com YouTube Announces Its Own Streaming Alternative to Cable TV The service will cost $35 per month and include many major networks. YouTube is going after DirecTV Now with a new $35 per month service.
"28.02.2017 22:04:18" adweek.com Do Chat Bots Face the Same Doomed Future as Branded Apps? Chat bots are buzzy but will be hard for brands to handle. Chat bots are super hot right now but marketers aren't sure all the work involved with them are worth it.
"28.02.2017 21:25:53" adweek.com Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines Instagram is luring some younger visitors away. Americans between 45 and 54 are driving growth in Snapchat's user base.
"28.02.2017 20:25:52" adweek.com Maya Angelou's Voice Infuses Colorful, Empowering 'This Girl Can' Sequel to Get Women in Sports Watch for the fire in their eyes. Lovely work by FCB Inferno.
"28.02.2017 19:45:40" adweek.com A Third of Publishers Don't Comply With FTC Rules for Native Ads, According to MediaRadar Many publishers have not yet modified their native ad practices and are not FTC compliant. Publishers were more compliant than ever in 2016, but still not great.
"28.02.2017 18:50:00" adweek.com How theSkimm Is Informing Millennial Women About Politics Without Taking Sides The growing media brand is launching a new project about immigration reform and connecting readers with different viewpoints. We talked to theSkimm's founders about launching 'No Excuses,' an unbiased look at immigration reform.
"28.02.2017 18:20:02" adweek.com Snap's Ad Business Could Slow Down Even as It Speeds Toward an IPO Creative challenges around building bespoke content for the app as well as increased competition from Instagram could slow down Snap's success. Vertical video and the platform's relatively steep learning curve are still challenges for brands and agencies.
"28.02.2017 17:50:39" adweek.com Fed Up With Photo Shoots, Oprah Is Going to Sea With a Couple Thousand Vacationers Inaugural cruise of new O Adventure will count Winfrey as a passenger. Everybody gets a cruise! (If you have $3500.)
"28.02.2017 16:50:00" adweek.com Droga5's New Uniqlo Ads are a Delicious, Diverse Romp Down Advertising's Memory Lane When story mattered more than engagement. This work serves almost as a tribute to a lost time.
"28.02.2017 16:20:01" adweek.com Disney-ABC's New Ad Sales Chief Is Pushing for New Partnerships at Kids Upfronts The Disneyland and Disney World events spotlight the value of Disney DNA and measurement data. New takes on Muppet Babies, Big Hero 6 and DuckTales will be coming to Disney's kids networks in the coming year.
"28.02.2017 15:50:36" adweek.com Stephen Colbert Replaces Truth With Trump in Spoof of The New York Times' Oscars Ad The Late Show lampoons Droga5 spot. The Oscars ad that keeps on giving.
"28.02.2017 15:13:39" adweek.com Casey Neistat Introduces Hollywood to the New Makers in Samsung's Oscars Campaign Wieden + Kennedy's latest effort highlights the Samsung Galaxy S7's ability to help creative people get their work out into the world. All the cut scenes in this spot were actually shot on Samsung phones.
"28.02.2017 14:39:57" adweek.com Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers Misadventures in hospitals and on TV. The surgeon spot is pretty funny.
"28.02.2017 13:19:20" adweek.com Jon Stewart Slams Trump's 'Lies' and Gives the Media a Pep Talk in His Late Show Return The comedian admitted that he misses life behind a late-night desk, especially when it comes to criticizing the new president. Jon Stewart's advice for the media, “It is time for you to get your groove back, media, because let's face facts, you've kind of let yourself go a little bit for these past few years. Put on a few pundits.”
"28.02.2017 03:00:00" adweek.com Parents Throw Tantrums When Kids Steal Their Candy in Easter Ads From Peeps Like Kimmel's Halloween prank, in reverse. Watch it and weep.
"28.02.2017 02:30:00" adweek.com Why Bayer Recruited 1,800 People Named Smith From Fort Smith, Ark., for Its New Campaign Meet the HeroSmiths. A very Smith-y idea.
"28.02.2017 02:00:00" adweek.com Burger King's Awesome New Ads Show Actual BKs That Caught Fire From Flame-Grilling David's latest campaign is hot! Crazy that Burger King approved this.
"28.02.2017 01:30:00" adweek.com In 4 Years, YouTube Has Gone from 100 Million Hours of Video Viewed a Day to 1 Billion In a brief blog post today, YouTube revealed that people are watching 1 billion hours of video daily on its website and mobile app. That's a lot of cat clips.
"28.02.2017 01:00:01" adweek.com Fox News' Ad Sales Chief Paul Rittenberg Is Stepping Down After 2 Decades It's 21st Century Fox's second high-profile vacancy. No word on his replacement yet.
"27.02.2017 23:00:00" adweek.com Why the 4A's Chose MEC North America CEO Marla Kaplowitz as Its Next Leader What the new CEO of the 4A's has in mind for the future of the organization and the advertising industry. The 4A's has a new president and CEO.
"27.02.2017 22:30:45" adweek.com AOL Inks Mobile Data Deal to Power More Location-Based Ads Global partnership covers 12 markets. Part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google.
"27.02.2017 21:52:09" adweek.com Best and Worst Ads From the Academy Awards: A Bonus Adweek Podcast Episode We talk Walmart, Rolex, Google and more. The craziest Oscars ending ever also had some pretty interesting ads and a ton of Samsung integrations.
"27.02.2017 21:25:00" adweek.com Mazda's Dedicated Ad Agency Names a New Creative Chief Saatchi & Saatchi Los Angeles veteran replaces Harvey Marco, who left the dedicated shop last fall after 6 years. Saatchi vet Erich Funke is the new leader of WPP's The Garage.
"27.02.2017 20:55:00" adweek.com Despite One of the Craziest Moments in Oscars History, the Telecast Drew Its Second Lowest Ratings 32.9 million viewers tuned into ABC for the show. If only they had started the show with the Best Picture blunder.
"27.02.2017 20:25:00" adweek.com Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week A year and a half after Nielsen first unveiled its Total Audience Measurement platform, the company is preparing for the public debut of a key metric. TV execs are eager to start capitalizing on the data.
"27.02.2017 19:55:00" adweek.com MasterCard Is Embracing the Internet of Things While Limiting Where It Runs Programmatic Ads Over the past three years, the brand has tripled its digital ad budgets and is experimenting with new technology like bots and virtual reality. CMO Raja Rajamannar talks digital plans at Mobile World Congress.
"27.02.2017 19:25:00" adweek.com These Stats Show Why Global Marketers Must Shift Focus Even More to Smartphones New research from Adobe shows why global marketers' biggest opportunity may be on smartphones. International brands should take notice.
"27.02.2017 18:52:28" Adweek BrandShare Five Things You Need to Know About Mobile Video Snackable content and other opportunities from mobile's surge.
"27.02.2017 18:10:09" adweek.com Calvin Klein Debuts New Campaign Featuring the Men of Moonlight the Morning After the Oscars Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders, stars of the best picture winner, also star in the brand's latest ads. This launch couldn't have been timed better.
"27.02.2017 17:26:00" adweek.com Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them We tagged along on an immersion trip to the Heartland. The election of Donald Trump didn't just shake up the number-crunchers; it affected agencies and their clients, too.
"27.02.2017 16:56:01" adweek.com 3 Steps Brands Can Take to Have Personalized Conversations With Consumers in the Age of Automation Automated media systems are transforming traditional advertising into brand advising and making personal, human storytelling possible at scale. Programmatic is transforming traditional advertising into advising.
"27.02.2017 16:26:08" adweek.com Mashable Is Hosting a Live Show on Twitter From SXSW Featuring Interviews, Music and More Now everyone can experience The Mashable House this year. Hosted by Cookie Monster!
"27.02.2017 15:56:40" adweek.com Infographic: What Millennials Want Online and Off When it comes to advertising, Gen Y is surprisingly receptive to old-school TV spots and telemarketing. Sometimes it's nice to just get an old-fashioned phone call.
"27.02.2017 15:21:34" adweek.com These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace Adweek's Agencies 3.0 list showcases new ways to move forward. Our Agencies 3.0 lists shines a light on the shops that have adapted most nimbly.
"27.02.2017 14:34:14" adweek.com Hyatt Joined a Parade of Brands Celebrating Cultural Differences With This Oscars Ad A spot about the kindness of strangers. The kindness of strangers.
"27.02.2017 13:46:33" adweek.com Did Walmart's High-Concept Short Films on the Oscars Work? See all three spots from 'The Receipt.' The project certainly was ambitious.
"26.02.2017 13:07:01" adweek.com Trump Lashes Out at New York Times Ad Set to Air on the Oscars Tonight President calls Droga5 spot 'bad.' Trump is not a fan of Droga5's ads for The New York Times.
"25.02.2017 16:42:59" www.adweek.com CBS' Doubt Is the First Freshman Broadcast Show to Get Pulled From the Schedule This Season CBS' Katherine Heigl-starring legal drama lasted just two episodes. That was fast.
"25.02.2017 15:00:00" adweek.com 7 Digital Marketing Stats That Grabbed Our Attention This Week New mobile numbers, Facebook data, Airbnb in France and the Oscars This week's marketing cheat sheet.
"25.02.2017 03:00:00" adweek.com This Agency Just Held a Funeral in Its Garden for Its Outdated Website RIP, obsolete technology. RIP.
"24.02.2017 20:10:00" adweek.com Publicis' Starcom Wins Lowe's First Media Agency Review in 10 Years The chain replaced its CMO in the middle of the review. Pretty big win as Lowe's spent $370 million on media in 2015.
"24.02.2017 19:40:00" adweek.com Hulu Users Reveal the Weirdest Places They've Watched TV Hulu power users reveal secret TV habits like keeping up with their favorite programs in the bathroom. Apparently we're all shameless TV watchers so you can stop lying about it.
"24.02.2017 19:10:30" adweek.com Women's Wear Daily Scales Back Print Editions and Cuts Staff Will focus on daily digital coverage, with special print editions. Another publisher goes digital-first.
"24.02.2017 18:40:01" adweek.com Ad of the Day: Cadillac's Lovely Oscars Ad Offers Message of Unity for a 'Nation Divided' It's one of four spots debuting during Sunday's show. A message of hope amid the anger and aggression of today's contentious political climate.
"24.02.2017 18:10:26" Adweek BrandShare India, Indonesia and others offer great mobile advertising growth opportunities... if you do it right If you're looking to find growth opportunities for mobile advertising, your focus should be on emerging market countries.
"24.02.2017 17:40:00" adweek.com Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season? Maybe we need just one more awards competition, one that recognizes those brands courageous enough to put social values above share value. For your consideration: The Ballsy Awards.
"24.02.2017 17:10:00" adweek.com What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them Local activations, global scope. Fascinating takes from local viewers.
"24.02.2017 16:40:10" adweek.com Mobile Ad Blocker Shine Rebrands As 'Rainbow' and Tries to Cozy Up to Marketers Shine is pivoting away from ad blocking to tackling ad-tech measurement. Turns out there wasn't a lot of money in not-serving people ads.
"24.02.2017 16:10:03" adweek.com Trump Continues to Be Lucrative for Cable News Networks, and SNL Trump's presidency has created a huge ad revenue surge for cable news networks and SNL. Don't expect Trump coverage to slow down any time soon.
"24.02.2017 15:40:00" adweek.com Will You #TrySomeStew? Chicago Man's Friends Surprise Him With a Bus-Stop Personals Ad 'This shows they really care,' says Ryan Stew. #TrySomeStew!
"24.02.2017 15:11:12" adweek.com Tech Brands Issue Statements Opposing Trump's Decision to Roll Back Transgender Protections Apple, Google, IBM and more are taking a stand. Apple, Google, IBM and many industry execs have issued statements supporting the transgender community.
"24.02.2017 14:39:46" adweek.com This Air Filter Company's Stylish Scarf Keeps You From Getting the Flu Ultramare moves beyond hospitals. Clever.
"23.02.2017 22:10:00" adweek.com TBWA Acquires a Majority Share in Independent London Agency Lucky Generals Agency principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with a significant minority share in the business. This deal will create a new TBWA U.K. group.
"23.02.2017 21:40:02" adweek.com Rubicon Project's President Is Among Several Executives Leaving the Company In recent months, Rubicon project has let go of 19 percent of its staff and closed an office in Toronto. President Greg Raifman is among those leaving just months after the company let go of 125 employees.
"23.02.2017 21:10:00" adweek.com Amobee Acquires Ad-Tech Company Turn for $310 Million The Singtel company hopes to expand farther into Asia This could help Amobee become the biggest of its kind in the world.
"23.02.2017 20:40:00" adweek.com Disney's Maker Studios Confirms Cutbacks Across Company, Not Just Among Its Creators Decision based on being able to reach the right audience at scale. After distancing itself from PewDiePie last week, Maker Studios is reorganizing and cutting jobs.
"23.02.2017 20:10:00" adweek.com Facebook Is Expanding Ad Breaks for Live and Uploaded Video Also testing in-stream spots for publisher websites. The first step in Facebook's goal of attracting original content creators to compete with Netflix, Hulu and Snapchat.
"23.02.2017 19:40:00" adweek.com Ad From Richard Linklater Asks Texans to 'Pee With LGBT' to Fight a Proposed Bathroom Bill Don't just say it, spray it. Shot in the GSD&M bathrooms in Austin.
"23.02.2017 19:10:10" adweek.com Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies Overwork at ad agencies has been a particularly contentious topic in Asia recently. A young brand strategist died last weekend after purportedly working overtime while suffering from pneumonia.
"23.02.2017 18:40:01" adweek.com Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year The music-streaming service is partnering with A Million Ads to experiment with dynamic ads across its many platforms. The new tool will let marketers target listeners based on gender, age and location.
"23.02.2017 18:12:50" adweek.com Turner Kicks Off CNN Upfront Talks by Bringing Its Pop-Up Roadshow Directly to Agencies' Offices Hoping that the early bird gets the worm this upfront season, CNN has already started to engage with agencies. CNN is giving buyers a sensory experience as they watch the network's content.
"23.02.2017 17:40:00" adweek.com How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms. Carter Jensen has turned Periscope (the agency, not the app) into a mini innovation lab.
"23.02.2017 17:11:23" adweek.com Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger? Shaving a few decades off an 18th-century tequila. Jose Cuervo hasn't been cool since Steely Dan was making hit songs, but the brand is working hard to change that.
"23.02.2017 16:41:24" adweek.com How Brands Can Still Win the Oscars Without a $2 Million TV Spot Paid social is key to reaching fragmented awards show audiences. Brands that can't afford an Oscars TV spot need to make sure their social media game is on point.
"23.02.2017 16:11:02" adweek.com Why Facebook and Snapchat Are Spinning Off Mobile Incubators Competition heats up for consumer attention on mobile devices. Just following in the footsteps of visionary Erlich Bachman.
"23.02.2017 15:40:00" adweek.com This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade Blis and Unacast team up for improved data. The physical retail world is becoming one big ecommerce site.
"23.02.2017 15:11:00" adweek.com The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5 Stripped-down brand campaign includes Oscars spot. "The truth is more important now than ever."
"23.02.2017 14:40:00" adweek.com Ad of the Day: Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies Just get in the photo. Easier said than done.
"23.02.2017 14:09:25" adweek.com A Wedding Day Suddenly Turns Tragic in This Jarring PSA From the British Heart Foundation Out-of-home work also strikes out of the blue. When you least expect it.
"23.02.2017 03:00:01" adweek.com The Honest Company Celebrates 'Honest Moments' Like Childbirth in Its First Brand Campaign The campaign's launch spot, 'The Big One,' which features real mothers telling their birth stories, made its broadcast debut on ABC's The Bachelor this Monday. The Jessica Alba co-founded brand has an expansive first campaign.
"23.02.2017 02:00:01" adweek.com Why Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton's 'Jolene' Collaboration was born from its music and entertainment program. Cracker Barrel still sells CDs in its country stores and is now focusing more on creating original content.
"23.02.2017 01:30:03" adweek.com Food52 and the Unique Space It Occupies on the Food Internet Connects content with contributors and brands, plus its own products. The independent food publisher has cracked the code on working with contributors, brands and beautiful photography.
"23.02.2017 01:00:00" adweek.com Black-ish's Season-Long Microsoft Partnership Culminates in Branded Content Spot During Tonight's Episode Anthony Anderson and his castmates appear in a 60-second Microsoft Surface ad that will run during the show. Setting this show at an ad agency was a smart move.
"22.02.2017 21:52:18" Adweek BrandShare Here Are the Brands Moviegoers Engage with After They Leave the Theater How moviegoers eat, shop and buy.
"22.02.2017 20:02:38" adweek.com Meditation Apps Are Becoming a Source of Zen in an Overstressed World As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Calm, Headspace and Mindfulness are getting big followings.
"22.02.2017 19:05:00" adweek.com The iPad Might Not Have Changed the World, but It Could Save Retail Steve Jobs' last creation and its lasting legacy. So maybe the iPad didn't change the way we live—but changing how we shop? That's not a bad claim to fame.
"22.02.2017 18:35:00" adweek.com Hotels.com's 'Winter Swear Jar' Turns Obscene Tweets About the Weather Into Cash for Vacations Shit yeah, JWT! Damn!
"22.02.2017 18:05:00" adweek.com This Agency Created an Obstacle Course to Show People What It's Like to Be 'Black at Work' Havas Chicago's plan for Black History Month. Havas Chicago takes on what it's like to be black in an ad agency today with a 'jobstacle course'.
"22.02.2017 17:35:00" adweek.com Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post Users will be able to upload and filter more content via a Carousel format that's been used for years by advertisers. Finally!
"22.02.2017 17:05:00" adweek.com Meet Hologram Barbie, Every Girl's First Personal Assistant The holographic playmate we've all been waiting for. The new Barbie is very high tech.
"22.02.2017 16:32:22" adweek.com How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials They make up nearly half of Forbes' audience. Forbes is doing a lot of things right.
"22.02.2017 15:42:29" adweek.com The Young Pope's Pope Bot Is Trolling People With Bible Verses, Helped by IBM's Watson Meet Canal+'s papal artificial intelligence. Mercy!
"22.02.2017 15:15:00" adweek.com Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.? Design Army tries its best for CityCenterDC. That is some crazy dancing.
"22.02.2017 14:40:04" adweek.com This Neuroscience Study Says Ads Are More Effective on Publishers' Websites Than Social News Feeds Teads commissioned the study with Time Inc. and The Atlantic, making a case for the value of ads on premium publishing websites. Interesting.
"22.02.2017 14:00:00" adweek.com Netflix's Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far Severed fingers billboard is pulled in Germany. Yikes.
"22.02.2017 13:30:00" adweek.com This 22-Year-Old Has Been Trolling Donald Trump All Week via Sweden's Official Twitter Account Max Karlsson uses @Sweden for a political protest. Our chat with Max Karlsson.
"22.02.2017 03:00:34" adweek.com Hulk Hogan Returns to Advertising in This Daft Spot for a Dutch Insurance Company Eat your vitamins and say your prayers! Look who's back.
"22.02.2017 02:30:00" adweek.com HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Show HP PageWide is indeed superior to dot matrix. Squirmy!
"22.02.2017 01:30:00" adweek.com StubHub Is Doubling Down on Experiential Activations at Live Events StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest. The StubHub stage at this year's SXSW will feature performances by 27 artists over three days.
"22.02.2017 01:00:01" adweek.com Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative Today Verizon followed Sprint, Chipotle, Coca-Cola, Facebook and more in establishing its own in-house creative advertising agency. Another huge brand is taking creative in-house.
"21.02.2017 21:45:01" adweek.com Google Opens Up YouTube and Ad Platforms for Measurement Audit On the heels of Facebook's decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too. YouTube, DoubleClick and AdWords advertisers will want to pay close attention to these results.
"21.02.2017 21:15:00" adweek.com Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million Verizon will now buy Yahoo for $4.48 billion instead of $4.8 billion. This is how much Yahoo's data breach last year is going to cost the company.
"21.02.2017 20:45:00" adweek.com Will Marketers Buy In to Google Preferred's New Preroll Offering? For YouTube, less will be more. Google is making a hard push for 6-second mobile video ads.
"21.02.2017 20:17:05" adweek.com Fox Networks Group Closes In on a New Ad Sales Chief Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September. The position should be filled within the next few weeks.
"21.02.2017 19:45:00" adweek.com This Lego Booth Scans Your Face and Makes a Custom Kit So You Can Build Yourself Out of Legos Personalization comes to the little toy bricks. Very cool.
"21.02.2017 19:13:23" Adweek BrandShare Here's Where Your Data Projects Fall Short It's time to focus on integrated analytics and data quality.
"21.02.2017 18:35:00" adweek.com This Tool Allows You to Find Social Influencers Through Image Recognition You can discover new social influencers by searching for similar images thanks to a new tool from Dovetale. This is pretty cool.
"21.02.2017 18:19:34" adweek.com Six Reasons Why It's Time To Purge The Ad Proxies Purging the proxies and adopting more relevant common currencies. Proxies like click-through rate no longer reliably measure consumer interest and have created a market for ad fraud.
"21.02.2017 17:35:00" adweek.com Infographic: What We Learned From The Walking Dead's Midseason Premiere Cross-platform data tracks viewer loyalty and what else they watch. Advertisers have more than one avenue for reaching The Walking Dead's millions of viewers.
"21.02.2017 17:05:00" adweek.com What Do Snail Facials and Male Crimping Have in Common? They're Part of a MailChimp Campaign The ambitious plan comes together. We're loving MailChimp and Droga5's wacky treasure hunt for the brand's first major ad campaign.
"21.02.2017 16:35:03" adweek.com Art vs. Advertising: Giants From Both Sides Do Battle Over Who Has More Masterpieces in MoMA AICP pits Van Gogh vs. Credle, Koons vs. Kling and Cezanne vs. Graf. Paul Cezanne vs. Gerry Graf!
"21.02.2017 16:04:34" adweek.com These Mobile Innovators Are Shaping the Future of Advertising Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the marketing world. Check out these 15 cutting-edge leaders in brand marketing, agencies and tech.
"21.02.2017 15:30:00" adweek.com Ad of the Day:Supermarket Ruffles Feathers With Strange Parable About a Heavy Boy Who Wants to Fly How far would you go to change your body? Well, this is certainly different.
"21.02.2017 14:58:24" adweek.com Pokemon Go Is Still Going, With New Content and Big Brand Partnerships Despite the app's early explosive growth, Niantic's CEO says he's been careful about integrating advertisers. His patience seems to be paying off. If you haven't fired up Pokemon Go in a while, now's a good time to come back.
"21.02.2017 14:05:05" adweek.com Brewer Crushes Beer Bottles Into Sand to Save New Zealand's Beaches in 'Brewtroleum' Sequel DB Breweries and Colenso BBDO give you another good reason to drink. The long-awaited follow-up to "Brewtroleum."
"20.02.2017 18:12:00" adweek.com After 51 Years, Vans Is Finally Explaining What 'Off the Wall' Means The skateboarding term is now the definition of individualism. It's about more than just skateboarding.
"20.02.2017 15:00:57" adweek.com Snap Inc.'s Spectacles Are Now Available for Anyone to Buy Online The distribution for the video-recording sunglasses had been limited to a few touring vending machines. And more vending machines are set to appear in "surprising locations."
"20.02.2017 02:59:24" adweek.com Uber CEO Has Launched An 'Urgent Investigation' Into Workplace Harassment After Reading Former Female Engineer's Blog Post Kalanick wrote, “Anyone who behaves this way or thinks this is OK will be fired.” Susan Fowler recounted a "slightly horrifying" experience.
"18.02.2017 17:01:45" adweek.com Ebay Survey Results Point to More People Buying and Researching Cars Online According to a survey of 2,000 car buyers, a majority of consumers said they're likely to consider buying a car online in the future. Every three minutes, a car or truck was sold on eBay via a mobile device during the fourth quarter of 2016.
"18.02.2017 15:00:02" adweek.com Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab Focusing on digital and regional campaigns. Expect to start seeing more social-first campaigns from Apple.
"18.02.2017 15:00:00" adweek.com 5 Types of Activism Every Brand Should Prepare for, Even If You're Not Taking Sides Here are some keys to balancing value and values in today's activist economy. Your execs, your ad stars, your employees, your customers: Anyone can make your brand political at any moment.
"18.02.2017 03:30:00" Photos from Adweek's post Spotify is back at it with the clever ads made from user data. This time, it's weird playlist names: http://adweek.it/2lPSwmH
"18.02.2017 03:00:00" adweek.com Man Finally Does the Ice Bucket Challenge in Fun Ad About the Perils of Slow Internet And other folks get around to the Harlem Shake. Too funny.
"18.02.2017 02:30:00" adweek.com Fishing by Drone? This Brand's Ridiculous Stunt Shows Even Fishermen Like Shortcuts SuperHeroes hits the water for Setapp. That was easy!
"17.02.2017 21:20:00" adweek.com 72andSunny Veterans Hope to Pack a Creative Punch With a New Agency Called Haymaker The new creative agency officially opened in early February. Jay Kamath and Matt Johnson have opened up shop in Los Angeles.
"17.02.2017 20:52:00" adweek.com BuzzFeed Is Exposing Readers to Opposing Viewpoints With 'Outside Your Bubble' Initiative BuzzFeed News wants to challenge your bubble. BuzzFeed is hoping to help rebuild trust in the media with this.
"17.02.2017 20:20:00" adweek.com YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Will stop selling in 2018. Longer isn't necessarily better when it comes to mobile video.
"17.02.2017 19:50:36" adweek.com From Snapchat Scrutiny to the Power of Earned Media, Here Are 7 Digital Stats From This Week We searched the online marketing landscape for data points that grabbed our attention, as we always do at the end of the week. A new study found that 48 percent of adult Snapchat users said the app is 'just a fad.'
"17.02.2017 19:20:00" adweek.com ABC Sells Out Its Oscars Inventory as 30-Second Spots May Cost as Much as $2.5 Million A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. Oscar Sunday will be ABC's top ad revenue day of the year.
"17.02.2017 18:49:43" adweek.com Melissa McCarthy Kia Spot Is This Week's Most Digitally Engaging Ad Kia's slapstick spot for the Niro starring Melissa McCarthy leads our chart of the most digitally engaging commercials, powered by iSpot.tv. New commercials from Target and Nike also had a big week.
"17.02.2017 18:15:01" adweek.com Protein World Trolls London With More Shameless Ads, This Time Starring Khloé Kardashian Brand follows up 'Are you beach body ready?' with another question. "Can you keep up with a Kardashian?"
"17.02.2017 17:40:01" adweek.com Covergirl Names Droga5 Its New Lead Creative Agency Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately. Droga5 wins the CoverGirl account from Grey New York, who held it for 26 years.
"17.02.2017 17:10:00" adweek.com Snapchat Is Creating Original and Exclusive Content With Discovery Communications The two companies will collaborate on a brand new series as well as scenes from Discovery's TV shows. Shark Week is coming to Snapchat.
"17.02.2017 16:40:00" adweek.com GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts GroupM, which helped create the C3 metric in 2006, is ready to evolve commercial ratings again. The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'
"17.02.2017 16:11:14" adweek.com TGI Friday's and The Richards Group Reunite to Promote Endless Apps Chain returns to its 'longtime creative partner'. The Richards Group bounces back after losing Chick-Fil-A.
"17.02.2017 15:38:43" adweek.com Condé Nast Entertainment Debuts a New Incubator Series to Help Discover Young Filmmakers Indigenous Media and Josh Hutcherson's production company teamed up with CNE to produce short films from five up-and-comers. We talked to Josh Hutcherson about his directorial debut.
"17.02.2017 15:00:25" adweek.com Ad of the Day: A Little Kid Leaves Home in Subaru's Latest Sweet, Poignant Family Spot And in another new ad, a couple rewind to before an accident. Subaru has always excelled at emotional storytelling.
"17.02.2017 14:45:18" adweek.com A Little Kid Leaves Home in Subaru's Latest Sweet, Poignant Family Spot And in another new ad, a couple rewind to before an accident. Subaru has always excelled at emotional storytelling.
"17.02.2017 04:30:00" adweek.com Nearly Naked Ad Exec Really Wants You to Touch His Gnome in This Spoof Infomercial How to get ahold of Dic Dickerson. This guy.
"17.02.2017 03:30:00" adweek.com Mutual Rescue's Heartbreaking New Film Explores the Bond Between a Dying Girl and Her Pet Kitten Meet Kylie and Liza. Beautiful story.
"17.02.2017 02:30:00" adweek.com Ikea Shows You How to Furnish the Tiniest Spaces in Cute How-To Videos But would the space-saving designs really work? Brighten up your shoebox today!
"16.02.2017 22:39:03" adweek.com Ogilvy Restructures Its U.S. Team With 9 New Group Leaders The start of a 'client-centric model'. Big changes at Ogilvy & Mather.
"16.02.2017 21:11:50" adweek.com Twitter Is Responding to 'Potentially Abusive Behavior' With 12-Hour Time-Outs Several Twitter users have shared screenshots of warning messages. If you're put on time-out, only your followers can see your Twitter activity for the next 12 hours.
"16.02.2017 20:32:03" adweek.com How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing Many marketers suffer from Shiny Object Syndrome, making them abandon rationality to claw onto the hottest marketing trend. Lessons from the PewDiePie mess.
"16.02.2017 19:53:36" adweek.com Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else's The investment is smaller than you think, and will yield a higher ROI. Just look at the success of Refinery29's 29Rooms.
"16.02.2017 19:25:00" adweek.com Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names See the out-of-home work, plus three celeb videos. Really fun use of listener data.
"16.02.2017 18:55:00" adweek.com Sponsored Instagram Posts Average $300 Each. Here's a Look at Who Makes More (or Less) Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram. Models and photographers do well. Musicians and lifestyle bloggers less so.
"16.02.2017 18:25:00" adweek.com Reach Is the New Black: Advertising's Mass Reawakening The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers. Narrow targeting has its uses, but TV and radio offer greater impact.
"16.02.2017 17:55:01" adweek.com Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue The brand's famous midwinter issue hits newsstands this week. We asked Chris Stone if the Swimsuit Issue will stay committed to body positivity as it has over the past couple of years.
"16.02.2017 17:25:00" adweek.com Kris Bryant Gets Pranked by an Undercover Greg Maddux in This Fun Stunt by Red Bull Tables are turned for the Cubs' third baseman. Very entertaining from Red Bull.
"16.02.2017 16:55:01" adweek.com SoundCloud Is Delivering Its First Programmatic Ads With the Help of Rubicon Project Brings automated audio and video to the streaming service. Using first-party data and content-level targeting, brands will be able to access SoundCloud's 175 million monthly users.
"16.02.2017 16:25:01" adweek.com In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage' Hiscox's new campaign, developed with agency of record gyro, laments the state of small business in the U.S Insurance ads typically focus on avoiding risk, but Hiscox's new campaign celebrates the power of embracing it.
"16.02.2017 15:55:37" adweek.com Here's How You Can Optimize Preroll Campaigns for the Best Possible Response Most people skip preroll ads, but a new study could help advertisers find creative ways to make theirs more effective. 6-second ads might be the solution to constant skipping.
"16.02.2017 15:25:00" adweek.com Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen Not quite ready for original programming, but that could soon change. Is Facebook looking to take on Netflix and Hulu in the original content game?
"16.02.2017 14:55:23" adweek.com Why America's Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants In the past few years, a number of long-established names have been quietly developing new restaurant concepts in an apparent effort to reach millennials. Millennials just aren't interested in eating at Tony Roma's or Cracker Barrel.
"16.02.2017 14:24:08" adweek.com After 22 Years Under Construction, Almond.com Gets an Very Unexpected Makeover Silk makes Gary Almond's dream come true. Finally!