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"25.02.2017 16:42:59" www.adweek.com CBS' Doubt Is the First Freshman Broadcast Show to Get Pulled From the Schedule This Season CBS' Katherine Heigl-starring legal drama lasted just two episodes. That was fast.
"25.02.2017 15:00:00" adweek.com 7 Digital Marketing Stats That Grabbed Our Attention This Week New mobile numbers, Facebook data, Airbnb in France and the Oscars This week's marketing cheat sheet.
"25.02.2017 03:00:00" adweek.com This Agency Just Held a Funeral in Its Garden for Its Outdated Website RIP, obsolete technology. RIP.
"24.02.2017 20:10:00" adweek.com Publicis' Starcom Wins Lowe's First Media Agency Review in 10 Years The chain replaced its CMO in the middle of the review. Pretty big win as Lowe's spent $370 million on media in 2015.
"24.02.2017 19:40:00" adweek.com Hulu Users Reveal the Weirdest Places They've Watched TV Hulu power users reveal secret TV habits like keeping up with their favorite programs in the bathroom. Apparently we're all shameless TV watchers so you can stop lying about it.
"24.02.2017 19:10:30" adweek.com Women's Wear Daily Scales Back Print Editions and Cuts Staff Will focus on daily digital coverage, with special print editions. Another publisher goes digital-first.
"24.02.2017 18:40:01" adweek.com Ad of the Day: Cadillac's Lovely Oscars Ad Offers Message of Unity for a 'Nation Divided' It's one of four spots debuting during Sunday's show. A message of hope amid the anger and aggression of today's contentious political climate.
"24.02.2017 18:10:26" Adweek BrandShare India, Indonesia and others offer great mobile advertising growth opportunities... if you do it right If you're looking to find growth opportunities for mobile advertising, your focus should be on emerging market countries.
"24.02.2017 17:40:00" adweek.com Will Brands Risk #Boycott With Socially Conscious Ads This Awards Season? Maybe we need just one more awards competition, one that recognizes those brands courageous enough to put social values above share value. For your consideration: The Ballsy Awards.
"24.02.2017 17:10:00" adweek.com What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them Local activations, global scope. Fascinating takes from local viewers.
"24.02.2017 16:40:10" adweek.com Mobile Ad Blocker Shine Rebrands As 'Rainbow' and Tries to Cozy Up to Marketers Shine is pivoting away from ad blocking to tackling ad-tech measurement. Turns out there wasn't a lot of money in not-serving people ads.
"24.02.2017 16:10:03" adweek.com Trump Continues to Be Lucrative for Cable News Networks, and SNL Trump's presidency has created a huge ad revenue surge for cable news networks and SNL. Don't expect Trump coverage to slow down any time soon.
"24.02.2017 15:40:00" adweek.com Will You #TrySomeStew? Chicago Man's Friends Surprise Him With a Bus-Stop Personals Ad 'This shows they really care,' says Ryan Stew. #TrySomeStew!
"24.02.2017 15:11:12" adweek.com Tech Brands Issue Statements Opposing Trump's Decision to Roll Back Transgender Protections Apple, Google, IBM and more are taking a stand. Apple, Google, IBM and many industry execs have issued statements supporting the transgender community.
"24.02.2017 14:39:46" adweek.com This Air Filter Company's Stylish Scarf Keeps You From Getting the Flu Ultramare moves beyond hospitals. Clever.
"23.02.2017 22:10:00" adweek.com TBWA Acquires a Majority Share in Independent London Agency Lucky Generals Agency principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along with a significant minority share in the business. This deal will create a new TBWA U.K. group.
"23.02.2017 21:40:02" adweek.com Rubicon Project's President Is Among Several Executives Leaving the Company In recent months, Rubicon project has let go of 19 percent of its staff and closed an office in Toronto. President Greg Raifman is among those leaving just months after the company let go of 125 employees.
"23.02.2017 21:10:00" adweek.com Amobee Acquires Ad-Tech Company Turn for $310 Million The Singtel company hopes to expand farther into Asia This could help Amobee become the biggest of its kind in the world.
"23.02.2017 20:40:00" adweek.com Disney's Maker Studios Confirms Cutbacks Across Company, Not Just Among Its Creators Decision based on being able to reach the right audience at scale. After distancing itself from PewDiePie last week, Maker Studios is reorganizing and cutting jobs.
"23.02.2017 20:10:00" adweek.com Facebook Is Expanding Ad Breaks for Live and Uploaded Video Also testing in-stream spots for publisher websites. The first step in Facebook's goal of attracting original content creators to compete with Netflix, Hulu and Snapchat.
"23.02.2017 19:40:00" adweek.com Ad From Richard Linklater Asks Texans to 'Pee With LGBT' to Fight a Proposed Bathroom Bill Don't just say it, spray it. Shot in the GSD&M bathrooms in Austin.
"23.02.2017 19:10:10" adweek.com Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies Overwork at ad agencies has been a particularly contentious topic in Asia recently. A young brand strategist died last weekend after purportedly working overtime while suffering from pneumonia.
"23.02.2017 18:40:01" adweek.com Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year The music-streaming service is partnering with A Million Ads to experiment with dynamic ads across its many platforms. The new tool will let marketers target listeners based on gender, age and location.
"23.02.2017 18:12:50" adweek.com Turner Kicks Off CNN Upfront Talks by Bringing Its Pop-Up Roadshow Directly to Agencies' Offices Hoping that the early bird gets the worm this upfront season, CNN has already started to engage with agencies. CNN is giving buyers a sensory experience as they watch the network's content.
"23.02.2017 17:40:00" adweek.com How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends As senior emerging media and platform innovation strategist, Carter Jensen is the shop's go-to guy for understanding cutting-edge tech and social platforms. Carter Jensen has turned Periscope (the agency, not the app) into a mini innovation lab.
"23.02.2017 17:11:23" adweek.com Can a Pair of Latin Artists Help 222-Year-Old Cuervo Look a Little Younger? Shaving a few decades off an 18th-century tequila. Jose Cuervo hasn't been cool since Steely Dan was making hit songs, but the brand is working hard to change that.
"23.02.2017 16:41:24" adweek.com How Brands Can Still Win the Oscars Without a $2 Million TV Spot Paid social is key to reaching fragmented awards show audiences. Brands that can't afford an Oscars TV spot need to make sure their social media game is on point.
"23.02.2017 16:11:02" adweek.com Why Facebook and Snapchat Are Spinning Off Mobile Incubators Competition heats up for consumer attention on mobile devices. Just following in the footsteps of visionary Erlich Bachman.
"23.02.2017 15:40:00" adweek.com This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade Blis and Unacast team up for improved data. The physical retail world is becoming one big ecommerce site.
"23.02.2017 15:11:00" adweek.com The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5 Stripped-down brand campaign includes Oscars spot. "The truth is more important now than ever."
"23.02.2017 14:40:00" adweek.com Ad of the Day: Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies Just get in the photo. Easier said than done.
"23.02.2017 14:09:25" adweek.com A Wedding Day Suddenly Turns Tragic in This Jarring PSA From the British Heart Foundation Out-of-home work also strikes out of the blue. When you least expect it.
"23.02.2017 03:00:01" adweek.com The Honest Company Celebrates 'Honest Moments' Like Childbirth in Its First Brand Campaign The campaign's launch spot, 'The Big One,' which features real mothers telling their birth stories, made its broadcast debut on ABC's The Bachelor this Monday. The Jessica Alba co-founded brand has an expansive first campaign.
"23.02.2017 02:00:01" adweek.com Why Cracker Barrel Was Behind This Grammy-Winning Remix of Dolly Parton's 'Jolene' Collaboration was born from its music and entertainment program. Cracker Barrel still sells CDs in its country stores and is now focusing more on creating original content.
"23.02.2017 01:30:03" adweek.com Food52 and the Unique Space It Occupies on the Food Internet Connects content with contributors and brands, plus its own products. The independent food publisher has cracked the code on working with contributors, brands and beautiful photography.
"23.02.2017 01:00:00" adweek.com Black-ish's Season-Long Microsoft Partnership Culminates in Branded Content Spot During Tonight's Episode Anthony Anderson and his castmates appear in a 60-second Microsoft Surface ad that will run during the show. Setting this show at an ad agency was a smart move.
"22.02.2017 21:52:18" Adweek BrandShare Here Are the Brands Moviegoers Engage with After They Leave the Theater How moviegoers eat, shop and buy.
"22.02.2017 20:02:38" adweek.com Meditation Apps Are Becoming a Source of Zen in an Overstressed World As stress levels rise and attention spans shrink, consumers are increasingly using technology to tap into Zen. Calm, Headspace and Mindfulness are getting big followings.
"22.02.2017 19:05:00" adweek.com The iPad Might Not Have Changed the World, but It Could Save Retail Steve Jobs' last creation and its lasting legacy. So maybe the iPad didn't change the way we live—but changing how we shop? That's not a bad claim to fame.
"22.02.2017 18:35:00" adweek.com Hotels.com's 'Winter Swear Jar' Turns Obscene Tweets About the Weather Into Cash for Vacations Shit yeah, JWT! Damn!
"22.02.2017 18:05:00" adweek.com This Agency Created an Obstacle Course to Show People What It's Like to Be 'Black at Work' Havas Chicago's plan for Black History Month. Havas Chicago takes on what it's like to be black in an ad agency today with a 'jobstacle course'.
"22.02.2017 17:35:00" adweek.com Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post Users will be able to upload and filter more content via a Carousel format that's been used for years by advertisers. Finally!
"22.02.2017 17:05:00" adweek.com Meet Hologram Barbie, Every Girl's First Personal Assistant The holographic playmate we've all been waiting for. The new Barbie is very high tech.
"22.02.2017 16:32:22" adweek.com How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials They make up nearly half of Forbes' audience. Forbes is doing a lot of things right.
"22.02.2017 15:42:29" adweek.com The Young Pope's Pope Bot Is Trolling People With Bible Verses, Helped by IBM's Watson Meet Canal+'s papal artificial intelligence. Mercy!
"22.02.2017 15:15:00" adweek.com Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.? Design Army tries its best for CityCenterDC. That is some crazy dancing.
"22.02.2017 14:40:04" adweek.com This Neuroscience Study Says Ads Are More Effective on Publishers' Websites Than Social News Feeds Teads commissioned the study with Time Inc. and The Atlantic, making a case for the value of ads on premium publishing websites. Interesting.
"22.02.2017 14:00:00" adweek.com Netflix's Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far Severed fingers billboard is pulled in Germany. Yikes.
"22.02.2017 13:30:00" adweek.com This 22-Year-Old Has Been Trolling Donald Trump All Week via Sweden's Official Twitter Account Max Karlsson uses @Sweden for a political protest. Our chat with Max Karlsson.
"22.02.2017 03:00:34" adweek.com Hulk Hogan Returns to Advertising in This Daft Spot for a Dutch Insurance Company Eat your vitamins and say your prayers! Look who's back.
"22.02.2017 02:30:00" adweek.com HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Show HP PageWide is indeed superior to dot matrix. Squirmy!
"22.02.2017 01:30:00" adweek.com StubHub Is Doubling Down on Experiential Activations at Live Events StubHub's experiential campaign, StubHub Live, has featured activations at the Super Bowl, BroadwayCon and soon, South by Southwest. The StubHub stage at this year's SXSW will feature performances by 27 artists over three days.
"22.02.2017 01:00:01" adweek.com Verizon Opens In-House Agency, Hires Andrew McKechnie From Apple to Run Creative Today Verizon followed Sprint, Chipotle, Coca-Cola, Facebook and more in establishing its own in-house creative advertising agency. Another huge brand is taking creative in-house.
"21.02.2017 21:45:01" adweek.com Google Opens Up YouTube and Ad Platforms for Measurement Audit On the heels of Facebook's decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too. YouTube, DoubleClick and AdWords advertisers will want to pay close attention to these results.
"21.02.2017 21:15:00" adweek.com Yahoo and Verizon Agree to Drop the Acquisition Price by $350 Million Verizon will now buy Yahoo for $4.48 billion instead of $4.8 billion. This is how much Yahoo's data breach last year is going to cost the company.
"21.02.2017 20:45:00" adweek.com Will Marketers Buy In to Google Preferred's New Preroll Offering? For YouTube, less will be more. Google is making a hard push for 6-second mobile video ads.
"21.02.2017 20:17:05" adweek.com Fox Networks Group Closes In on a New Ad Sales Chief Of the six major TV ad sales chief jobs that opened up last year, one of the most surprising vacancies was at Fox Networks Group, where Toby Byrne abruptly departed last September. The position should be filled within the next few weeks.
"21.02.2017 19:45:00" adweek.com This Lego Booth Scans Your Face and Makes a Custom Kit So You Can Build Yourself Out of Legos Personalization comes to the little toy bricks. Very cool.
"21.02.2017 19:13:23" Adweek BrandShare Here's Where Your Data Projects Fall Short It's time to focus on integrated analytics and data quality.
"21.02.2017 18:35:00" adweek.com This Tool Allows You to Find Social Influencers Through Image Recognition You can discover new social influencers by searching for similar images thanks to a new tool from Dovetale. This is pretty cool.
"21.02.2017 18:19:34" adweek.com Six Reasons Why It's Time To Purge The Ad Proxies Purging the proxies and adopting more relevant common currencies. Proxies like click-through rate no longer reliably measure consumer interest and have created a market for ad fraud.
"21.02.2017 17:35:00" adweek.com Infographic: What We Learned From The Walking Dead's Midseason Premiere Cross-platform data tracks viewer loyalty and what else they watch. Advertisers have more than one avenue for reaching The Walking Dead's millions of viewers.
"21.02.2017 17:05:00" adweek.com What Do Snail Facials and Male Crimping Have in Common? They're Part of a MailChimp Campaign The ambitious plan comes together. We're loving MailChimp and Droga5's wacky treasure hunt for the brand's first major ad campaign.
"21.02.2017 16:35:03" adweek.com Art vs. Advertising: Giants From Both Sides Do Battle Over Who Has More Masterpieces in MoMA AICP pits Van Gogh vs. Credle, Koons vs. Kling and Cezanne vs. Graf. Paul Cezanne vs. Gerry Graf!
"21.02.2017 16:04:34" adweek.com These Mobile Innovators Are Shaping the Future of Advertising Adweek beat the bushes in search of the best and brightest minds behind great mobile campaigns that are transforming the marketing world. Check out these 15 cutting-edge leaders in brand marketing, agencies and tech.
"21.02.2017 15:30:00" adweek.com Ad of the Day:Supermarket Ruffles Feathers With Strange Parable About a Heavy Boy Who Wants to Fly How far would you go to change your body? Well, this is certainly different.
"21.02.2017 14:58:24" adweek.com Pokemon Go Is Still Going, With New Content and Big Brand Partnerships Despite the app's early explosive growth, Niantic's CEO says he's been careful about integrating advertisers. His patience seems to be paying off. If you haven't fired up Pokemon Go in a while, now's a good time to come back.
"21.02.2017 14:05:05" adweek.com Brewer Crushes Beer Bottles Into Sand to Save New Zealand's Beaches in 'Brewtroleum' Sequel DB Breweries and Colenso BBDO give you another good reason to drink. The long-awaited follow-up to "Brewtroleum."
"20.02.2017 18:12:00" adweek.com After 51 Years, Vans Is Finally Explaining What 'Off the Wall' Means The skateboarding term is now the definition of individualism. It's about more than just skateboarding.
"20.02.2017 15:00:57" adweek.com Snap Inc.'s Spectacles Are Now Available for Anyone to Buy Online The distribution for the video-recording sunglasses had been limited to a few touring vending machines. And more vending machines are set to appear in "surprising locations."
"20.02.2017 02:59:24" adweek.com Uber CEO Has Launched An 'Urgent Investigation' Into Workplace Harassment After Reading Former Female Engineer's Blog Post Kalanick wrote, “Anyone who behaves this way or thinks this is OK will be fired.” Susan Fowler recounted a "slightly horrifying" experience.
"18.02.2017 17:01:45" adweek.com Ebay Survey Results Point to More People Buying and Researching Cars Online According to a survey of 2,000 car buyers, a majority of consumers said they're likely to consider buying a car online in the future. Every three minutes, a car or truck was sold on eBay via a mobile device during the fourth quarter of 2016.
"18.02.2017 15:00:02" adweek.com Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab Focusing on digital and regional campaigns. Expect to start seeing more social-first campaigns from Apple.
"18.02.2017 15:00:00" adweek.com 5 Types of Activism Every Brand Should Prepare for, Even If You're Not Taking Sides Here are some keys to balancing value and values in today's activist economy. Your execs, your ad stars, your employees, your customers: Anyone can make your brand political at any moment.
"18.02.2017 03:30:00" Photos from Adweek's post Spotify is back at it with the clever ads made from user data. This time, it's weird playlist names: http://adweek.it/2lPSwmH
"18.02.2017 03:00:00" adweek.com Man Finally Does the Ice Bucket Challenge in Fun Ad About the Perils of Slow Internet And other folks get around to the Harlem Shake. Too funny.
"18.02.2017 02:30:00" adweek.com Fishing by Drone? This Brand's Ridiculous Stunt Shows Even Fishermen Like Shortcuts SuperHeroes hits the water for Setapp. That was easy!
"17.02.2017 21:20:00" adweek.com 72andSunny Veterans Hope to Pack a Creative Punch With a New Agency Called Haymaker The new creative agency officially opened in early February. Jay Kamath and Matt Johnson have opened up shop in Los Angeles.
"17.02.2017 20:52:00" adweek.com BuzzFeed Is Exposing Readers to Opposing Viewpoints With 'Outside Your Bubble' Initiative BuzzFeed News wants to challenge your bubble. BuzzFeed is hoping to help rebuild trust in the media with this.
"17.02.2017 20:20:00" adweek.com YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats Will stop selling in 2018. Longer isn't necessarily better when it comes to mobile video.
"17.02.2017 19:50:36" adweek.com From Snapchat Scrutiny to the Power of Earned Media, Here Are 7 Digital Stats From This Week We searched the online marketing landscape for data points that grabbed our attention, as we always do at the end of the week. A new study found that 48 percent of adult Snapchat users said the app is 'just a fad.'
"17.02.2017 19:20:00" adweek.com ABC Sells Out Its Oscars Inventory as 30-Second Spots May Cost as Much as $2.5 Million A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. Oscar Sunday will be ABC's top ad revenue day of the year.
"17.02.2017 18:49:43" adweek.com Melissa McCarthy Kia Spot Is This Week's Most Digitally Engaging Ad Kia's slapstick spot for the Niro starring Melissa McCarthy leads our chart of the most digitally engaging commercials, powered by iSpot.tv. New commercials from Target and Nike also had a big week.
"17.02.2017 18:15:01" adweek.com Protein World Trolls London With More Shameless Ads, This Time Starring Khloé Kardashian Brand follows up 'Are you beach body ready?' with another question. "Can you keep up with a Kardashian?"
"17.02.2017 17:40:01" adweek.com Covergirl Names Droga5 Its New Lead Creative Agency Coty brand CoverGirl has named Droga5 its new lead creative agency, following a review. The change is effective immediately. Droga5 wins the CoverGirl account from Grey New York, who held it for 26 years.
"17.02.2017 17:10:00" adweek.com Snapchat Is Creating Original and Exclusive Content With Discovery Communications The two companies will collaborate on a brand new series as well as scenes from Discovery's TV shows. Shark Week is coming to Snapchat.
"17.02.2017 16:40:00" adweek.com GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts GroupM, which helped create the C3 metric in 2006, is ready to evolve commercial ratings again. The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'
"17.02.2017 16:11:14" adweek.com TGI Friday's and The Richards Group Reunite to Promote Endless Apps Chain returns to its 'longtime creative partner'. The Richards Group bounces back after losing Chick-Fil-A.
"17.02.2017 15:38:43" adweek.com Condé Nast Entertainment Debuts a New Incubator Series to Help Discover Young Filmmakers Indigenous Media and Josh Hutcherson's production company teamed up with CNE to produce short films from five up-and-comers. We talked to Josh Hutcherson about his directorial debut.
"17.02.2017 15:00:25" adweek.com Ad of the Day: A Little Kid Leaves Home in Subaru's Latest Sweet, Poignant Family Spot And in another new ad, a couple rewind to before an accident. Subaru has always excelled at emotional storytelling.
"17.02.2017 14:45:18" adweek.com A Little Kid Leaves Home in Subaru's Latest Sweet, Poignant Family Spot And in another new ad, a couple rewind to before an accident. Subaru has always excelled at emotional storytelling.
"17.02.2017 04:30:00" adweek.com Nearly Naked Ad Exec Really Wants You to Touch His Gnome in This Spoof Infomercial How to get ahold of Dic Dickerson. This guy.
"17.02.2017 03:30:00" adweek.com Mutual Rescue's Heartbreaking New Film Explores the Bond Between a Dying Girl and Her Pet Kitten Meet Kylie and Liza. Beautiful story.
"17.02.2017 02:30:00" adweek.com Ikea Shows You How to Furnish the Tiniest Spaces in Cute How-To Videos But would the space-saving designs really work? Brighten up your shoebox today!
"16.02.2017 22:39:03" adweek.com Ogilvy Restructures Its U.S. Team With 9 New Group Leaders The start of a 'client-centric model'. Big changes at Ogilvy & Mather.
"16.02.2017 21:11:50" adweek.com Twitter Is Responding to 'Potentially Abusive Behavior' With 12-Hour Time-Outs Several Twitter users have shared screenshots of warning messages. If you're put on time-out, only your followers can see your Twitter activity for the next 12 hours.
"16.02.2017 20:32:03" adweek.com How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing Many marketers suffer from Shiny Object Syndrome, making them abandon rationality to claw onto the hottest marketing trend. Lessons from the PewDiePie mess.
"16.02.2017 19:53:36" adweek.com Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else's The investment is smaller than you think, and will yield a higher ROI. Just look at the success of Refinery29's 29Rooms.
"16.02.2017 19:25:00" adweek.com Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names See the out-of-home work, plus three celeb videos. Really fun use of listener data.
"16.02.2017 18:55:00" adweek.com Sponsored Instagram Posts Average $300 Each. Here's a Look at Who Makes More (or Less) Modeling, fitness and photography accounts are among the highest paid per sponsored post on Instagram. Models and photographers do well. Musicians and lifestyle bloggers less so.
"16.02.2017 18:25:00" adweek.com Reach Is the New Black: Advertising's Mass Reawakening The ARF, arguably a media-neutral authority, recommends three “smart-spending action steps” for advertisers. Narrow targeting has its uses, but TV and radio offer greater impact.
"16.02.2017 17:55:01" adweek.com Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue The brand's famous midwinter issue hits newsstands this week. We asked Chris Stone if the Swimsuit Issue will stay committed to body positivity as it has over the past couple of years.
"16.02.2017 17:25:00" adweek.com Kris Bryant Gets Pranked by an Undercover Greg Maddux in This Fun Stunt by Red Bull Tables are turned for the Cubs' third baseman. Very entertaining from Red Bull.
"16.02.2017 16:55:01" adweek.com SoundCloud Is Delivering Its First Programmatic Ads With the Help of Rubicon Project Brings automated audio and video to the streaming service. Using first-party data and content-level targeting, brands will be able to access SoundCloud's 175 million monthly users.
"16.02.2017 16:25:01" adweek.com In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has 'Lost Its Courage' Hiscox's new campaign, developed with agency of record gyro, laments the state of small business in the U.S Insurance ads typically focus on avoiding risk, but Hiscox's new campaign celebrates the power of embracing it.
"16.02.2017 15:55:37" adweek.com Here's How You Can Optimize Preroll Campaigns for the Best Possible Response Most people skip preroll ads, but a new study could help advertisers find creative ways to make theirs more effective. 6-second ads might be the solution to constant skipping.
"16.02.2017 15:25:00" adweek.com Facebook's TV App Gives Content Creators Yet Another Way to Get Their Work Seen Not quite ready for original programming, but that could soon change. Is Facebook looking to take on Netflix and Hulu in the original content game?
"16.02.2017 14:55:23" adweek.com Why America's Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants In the past few years, a number of long-established names have been quietly developing new restaurant concepts in an apparent effort to reach millennials. Millennials just aren't interested in eating at Tony Roma's or Cracker Barrel.
"16.02.2017 14:24:08" adweek.com After 22 Years Under Construction, Almond.com Gets an Very Unexpected Makeover Silk makes Gary Almond's dream come true. Finally!
"16.02.2017 13:42:58" adweek.com With Streaming Subscribers Surging, Showtime Prepares for a Fresh Boost From Billions The network is marketing the show is if it were in its first season as an influx of younger OTT viewers brings new life to the network's content. 2017 is shaping up to be a defining year for Showtime.
"16.02.2017 02:00:01" adweek.com Acura Hopes to Expand Its Immersive VR Activation Beyond Its Sundance Debut Experiential marketing effort was a hit at the festival. Acura's 'Mood Roads' creates a personalized experience based on the driver's biometric input.
"16.02.2017 01:00:00" adweek.com Facebook Wants to Compete With LinkedIn by Adding a Job Application Feature Facebook is starting to let users apply for jobs directly through the platform using business pages. Are your status updates and article shares good enough to get you a job?
"15.02.2017 22:43:45" adweek.com Carl's Jr. CEO Andrew Puzder Out of the Running for Labor Secretary Job There are concerns among Senate Republicans regarding Puzder's personal history and business record. Thanks in part to Oprah.
"15.02.2017 22:30:00" adweek.com Viacom Is Swapping Its Elaborate Upfront Spectacles for Intimate Dinners With Its CEO The company, which threw five upfront events last year, will shift to intimate gatherings with agencies beginning in March. It's the end of another era for Viacom.
"15.02.2017 21:53:00" adweek.com The Man Behind Gatorade's Ads Will Lead Creative at TBWA\Chiat\Day Los Angeles The Los Angeles office of TBWA\Chiat\Day has promoted Renato Fernandez to the role of chief creative officer. Former ecd Renato Fernandez has run the beverage giant's global account since 2015.
"15.02.2017 21:26:01" adweek.com This Multichannel Network Is Growing Thanks to Its Success Connecting Influencers With Major Brands Studio71's new Brand Solutions Group wants to bring "choicesfulness" to its multichannel network of creators and brand partners. Studio71, which sees about 6 billion views a month, is formalizing its marketing outreach with the new Brand Solutions Group.
"15.02.2017 20:53:46" adweek.com The More You Donate to This Nonprofit to Help Sick Children, the More Colorful Its Ad Gets Brighten Max's day, quite literally. Very clever idea.
"15.02.2017 20:11:45" Adweek BrandShare Every business problem has an NFL player solution. If a brand wants to work with an NFL athlete, one solution is to work with the NFL Players Association.
"15.02.2017 19:32:04" adweek.com When You Order a Maestro Burger at This McDonald's, Something Really Quite Ludicrous Happens How often do you get serenaded over lunch? Whoa.
"15.02.2017 19:05:00" adweek.com Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd The 83-year-old German liqueur has 56 secret ingredients. Jägermeister wants to shed its 'the drink of bro culture' reputation.
"15.02.2017 18:35:00" adweek.com Snickers Imagines Weirder Magazine Swimsuit Issues on the Back Cover of Sports Illustrated's Third straight hack of the popular edition. Small Pets Monthly's swimsuit issue is here!
"15.02.2017 18:07:11" adweek.com Step Into the Weird World of Sparkling Ice in the Brand's First Major Campaign Sparkling Ice's first major ad campaign from agency Wexley School For Girls is certainly not bland. Seattle agency Wexley School For Girls gets silly in these spots.
"15.02.2017 17:31:20" adweek.com Diesel Offers Joyous Resistance With the Flamboyant 'Make Love Not Walls' Campaign Breaking down all barriers, physical and symbolic. If you are Donald Trump, do not click.
"15.02.2017 16:28:00" adweek.com Under Armour CEO Runs a Full-Page Ad in The Baltimore Sun Addressing Pro-Trump Comments Kevin Plank stresses that Under Armour's diversity is its greatest strength. Kevin Plank clarifies the brand's stance on diversity and inclusion.
"15.02.2017 15:58:08" adweek.com 72andSunny Moves Its New York Staff to Brooklyn and Is Absolutely Loving It 72andSunny moved out of New York's crowded Lower Manhattan and is now an open office space amid thriving startup culture. Check out 72andSunny's new office in Brooklyn's Dumbo neighborhood.
"15.02.2017 15:22:36" adweek.com Ad of the Day: Michael K. Williams Debates Himself in This Riveting Short Film for The Atlantic The actor wonders if he's been typecast, but that's only part of the story. This is brilliant from The Atlantic.
"15.02.2017 14:28:34" adweek.com This Inspiring Video on the Heroine From Hidden Figures Helped Raise Money for STEM Education Digital agency Cats on the Roof developed the project. For every social media share of this video about Katherine Johnson's accomplishments, Fox donated $1 to the STEM Education Coalition.
"15.02.2017 13:24:02" adweek.com After SNL's Highest Ratings in 6 Years, NBC Prepares the Show's First Branded Content Spots As part of this season's 30% reduction in ad load, the show's first two branded content pods will air in the coming weeks. SNL has already produced several viral sketches involving brands this season.
"15.02.2017 02:30:00" adweek.com LL Cool J, Matt LeBlanc and Other TV Stars Discuss the Most Memorable Ads They Appeared In Brands like Gap, Heinz Ketchup and Ameritrade helped put them on the map or kept them afloat until their big break. Getting the FUBU brand all over this Gap spot for free is still one of the greatest marketing moves ever.
"15.02.2017 02:00:02" adweek.com Kids Don't Appreciate Romantic Love Just Yet in This Adorable Ad for Valentine's Day And they don't like dark chocolate, either. Very cute.
"15.02.2017 01:30:00" Best Ads Ever: Mollá Brothers Cadbury 'Gorilla,' at 10, remains one of the great offbeat triumphs of advertising.
See the full ad and many more here: http://adweek.it/2lMgPic
"15.02.2017 01:00:01" adweek.com Sonos Presents the 'Silent Home' as a Relationship Killer and Its Speakers as the Solution Sonos believes silence is a problem and that its speakers can fix it. Good stuff from Anomaly and Derek Cianfrance, the indie film director behind Michelob Ultra's Super Bowl spot.
"14.02.2017 21:47:01" media.giphy.com giphy.com Happy Valentine's Day from Matt LeBlanc, Heinz Ketchup and Adweek: http://adweek.it/2l8WZzV
"14.02.2017 21:17:17" adweek.com Facebook Autoplay Videos Will Soon Play With Sound, if That's What You Want Follows in Snapchat's footseps. But it's not clear if sound will be coming to video ads anytime soon.
"14.02.2017 20:45:00" adweek.com This New York Agency Focuses on Purpose-Driven Campaigns Oberland works with The Nature Conservancy, Juice Press and others. Oberland believes that 'purpose—very much like digital—is here to stay as a trend.'
"14.02.2017 20:16:43" adweek.com Snapchat Users Are Very Likely to Watch a Brand's Entire Story, Report Shows Study includes video completion rate and how users find content. When Snapchat users view a brand's story, they watch the entire thing nearly 88% of the time.
"14.02.2017 20:15:14" adweek.com Fox Has Been Spreading Fake News About Trump and Others as Part of a Movie Campaign All hoaxes lead to A Cure for Wellness. Clever, or clutter?
"14.02.2017 19:35:19" adweek.com PewDiePie and the Potential Dangers of Social Influencer Marketing for Brands As YouTube's biggest star finds himself mired in controversy, brands are getting a wake-up call about the potential perils of social influencer marketing. The YouTube star with 53 million subscribers has been dropped by Maker Studios and YouTube Red over a controversial video.
"14.02.2017 19:05:01" adweek.com Cadbury 'Gorilla,' at 10, Remains One of the Great Offbeat Triumphs of Advertising The Molla brothers from The Community pick their favorite ads ever. Happy birthday, Cadbury Gorilla!
"14.02.2017 18:35:34" adweek.com These 7 Valentine's Day Mobile Stats Show Where Lovers Go and How They Met The Cheesecake Factory and P.F. Chang's should have big days. Older dudes are more into Tinder than you might think.
"14.02.2017 18:06:05" adweek.com L'Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine's Day The campaign is the third time the brand has created a sponsored lens in the 15 months Snapchat has been pitching them to advertisers. L'Oréal's Snapchat lenses must get great engagement because they keep coming back to the platform.
"14.02.2017 17:35:01" adweek.com What's the Value of a Vine Camera Loop to Marketers? Long before Snapchat and Instagram went to war over which would own short-form video, there was another king of the content jungle: Vine. Social pros weigh in on Twitter's sort-of-new feature.
"14.02.2017 17:03:48" adweek.com Prudential's Heart-Wrenching Short Films Explore Love, Grief and Loss The video series shows how real customers overcame some of life's most painful moments. 'Masterpiece of Love' tells the real-life stories of life-insurance beneficiaries.
"14.02.2017 16:27:52" adweek.com Here's What Broadcast TV Presidents Have Learned So Far This Season The five broadcast chiefs talked with Adweek about the biggest lesson they've learned so far this season. Ratings are down, but the success of This Is Us is giving broadcast TV execs hope.
"14.02.2017 15:53:16" Adweek's cover photo Havas is Adweek's U.S. Media Agency of the Year: http://adweek.it/2kYYqRc
"14.02.2017 15:40:52" adweek.com Counterfeit Goods Are a $460 Billion Industry, and Most Are Bought and Sold Online Footwear, electronics and eyeglasses top the knocked-off product list. Facebook, even though it isn't an ecommerce platform, is surprisingly part of the problem.
"14.02.2017 15:00:35" adweek.com Men Pine for 'the One That Got Away' in Valentine's Day Ad That Quickly Turns Dark Don't feel sorry for them. Chilling.
"14.02.2017 14:01:12" adweek.com Ad of the Day: Love Has No Labels Celebrates Valentine's Day With Joyous Kiss-Cam Stunt at Pro Bowl R/GA's “Fans of Love” salutes all forms of love between all people. Happy Valentine's Day!
"14.02.2017 04:21:20" adweek.com YouTube's Biggest Star, PewDiePie, Has Been Dropped by Disney's Maker Studios Over Anti-Semitism Advertisers pay a premium to appear alongside his content, which has repeatedly made light of the Holocaust in recent weeks. YouTube megastar PewDiePie may have just lost his appeal to mainstream marketers.
"14.02.2017 03:30:01" adweek.com From Sex to Shrimp, How One Used Car Dealer Scrubs Away Any Vehicle's Gross History A crime-scene investigator puts Starmark's system to the test. Whatever happened, didn't.
"14.02.2017 02:30:04" adweek.com Domino's Now Offers a Wedding Registry for Couples Who Can at Least Agree on Pizza Gifts for before, during and after the ceremony. How romantic.
"13.02.2017 20:45:00" adweek.com Snoop Dogg Raps About His Favorite Subject (Himself) in 'My Way' Remix Sponsored by Adidas Originals The campaign, which debuted during the Grammys, also includes a remix by up-and-coming rappers Desiigner and MadeinTYO. The Grammys broadcast saw the debut of a new adidas Originals ad that doubles as a Snoop music video.
"13.02.2017 20:15:00" adweek.com Russell Westbrook Goes Against the Status Quo in Latest Mountain Dew Spot Mountain Dew wants you to do you. Russell Westbrook proves once again that he's not going to do what other people tell him to do.
"13.02.2017 19:45:00" adweek.com YouTube Star Gigi Gorgeous Premieres Her Transgender Identity Story With Film at Sundance Gigi Gorgeous, a YouTube personality and transgender role model, released a documentary about her transition at Sundance. Gigi Gorgeous has also inked a deal with Revlon as the brand's first transgender ambassador.
"13.02.2017 19:15:00" adweek.com With This New Digital Tool, Valvoline Aims to Lure Drivers When It's Time to Get an Oil Change With Valvoline Drives, a web-based coupon promotion that provides discounts proportionate to customer loyalty, the brand hopes to drum up repeat business. A smart mix of perfect timing AND getting the customer to choose your product.
"13.02.2017 18:45:01" adweek.com The Washington Post Will Now Cover Breaking News for Snapchat's Discover Channel The publication continues to gain digital momentum. As of today, Snapchat is getting a bit more newsy.
"13.02.2017 18:15:00" adweek.com See Google Pixel's Lovely Tribute to Prince, and Other Big Grammy Ads You May Have Missed Including Target's 'It Takes Two' remake, and Lincoln's very special amp. Catch up on some of the best ads from the Grammys.
"13.02.2017 17:45:00" adweek.com How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months Meet Adweek's Breakthrough Media Agency of 2017. Not bad for an agency that didn't even have a name when it won Procter & Gamble's planning and buying business.
"13.02.2017 17:15:04" adweek.com Need a Better Dating Bio? This Agency Will Write You One for Free The Public House in Dublin is taking requests. Ready for some sexier copy?
"13.02.2017 16:46:27" adweek.com Burger King Offers an Adults-Only Valentine's Day Meal, With a Different Kind of Toy Inside Why should kids have all the fun? Oh my.
"13.02.2017 16:15:02" adweek.com See a Couple's Entire Life of Love and Loss Through Handwritten Notes They Leave Each Other Some stuff can't be relayed via emoji. Ups and downs of a relationship in bite-sized fragments.
"13.02.2017 15:50:09" adweek.com Rain, an Agency That Saw Early Success With Amazon Echo Apps, Names Nithya Thadani as CEO With an even stronger focus on emerging tech, she plans to make the shop 'a digital ally and guide' for clients. How one shop is building on its early lead in voice-activated tech.
"13.02.2017 15:12:46" adweek.com At Havas, It Takes a Village to Win So Many Accounts in So Little Time How Adweek's U.S. Media Agency of the Year secured midsize clients like TracFone, Hallmark and Swarovski. Get to know our U.S. Media Agency of the Year.
"13.02.2017 14:42:43" adweek.com The $3 Billion Account Win That Shook the Media World PHD took on Volkswagen in addition to Delta, Carnival and more, earning it Adweek's Global Media Agency of the Year honors for 2016. Here's how PHD earned Global Media Agency of the Year honors.
"13.02.2017 13:10:39" adweek.com John Oliver Is Educating Trump on Major Issues With D.C. Ad Buy During Morning Cable News Shows The first spot will run during all three cable news networks on Monday morning. John Oliver is teaching Donald Trump about the topics that Oliver doesn't think the president understands.
"12.02.2017 21:35:37" adweek.com Nike Just Released a Gorgeous, Powerful Campaign Dedicated to Equality LeBron James is one of the many stars featured in the new campaign. Another great spot from Wieden+Kennedy.
"12.02.2017 15:04:26" adweek.com Lessons From a Veteran Super Bowl Marketer The emotional context of every Super Bowl is something that makes the game so pervasive in our national conscience. Brands need to leverage the emotional attributes of the Big Game.
"12.02.2017 12:59:15" adweek.com SNL Imagines an Immigration-Themed Cheetos Ad in Brutal Sendup of Inclusive Advertising The absurdity of causes as commerce. And are you ready for a trans Chester?
"11.02.2017 14:30:58" Best Ads Ever: Patrick Scissons, KBS How the brilliantly high-concept Nike commercial 'Tag' changed sports advertising forever.
See the full spot here: http://adweek.it/2kMpocB
"11.02.2017 03:00:00" adweek.com Chicano Batman Did a Pretty Excellent Version of 'This Land Is Your Land' for Johnnie Walker L.A. soul band contributes to “Keep Walking America.” Worth a listen.
"11.02.2017 02:30:00" adweek.com The Foolishness of Young Love Makes for One Very Entertaining Tourism Ad What would you do for love? Wheeeeee!!!
"11.02.2017 01:30:00" media.giphy.com giphy.com In case you forgot what today was, SPAM's new campaign has got you covered: http://adweek.it/2kUg6xj
"10.02.2017 22:31:34" adweek.com Nissan Restructures Its $750 Million Relationship With the Omnicom Network The company looks to increase the scale of its marketing efforts while moving 'at the speed of culture.' The largest change involves consolidating all work on the East Coast.
"10.02.2017 21:22:00" adweek.com After Taking Heat for CEO's Pro-Trump Comments, Under Armour Speaks Out Against Immigration Ban Kevin Plank's pro-Trump remarks sparked controversy. "We are against a travel ban and believe that immigration is a source of strength, diversity and innovation for global companies based in America."
"10.02.2017 20:36:07" adweek.com Popular Digital Media Brands Bleacher Report and Thrillist Retool With Dozens of Layoffs B/R to focus on premium content, while Thrillist will focus on video. Bleacher Report laid off 50 employees while Group Nine Media cut 20.
"10.02.2017 19:19:58" adweek.com BBDO Launches an Eye-Opening Campaign to Name More American Landmarks After Women The agency is partnering with the Makers Conference and the City of Los Angeles to bring more attention to famous females with “Put Her on the Map.” Cool project from BBDO Worldwide.
"10.02.2017 18:28:00" adweek.com How The New York Times Is Building the Ideal Branded Content Studio It's a business within a business. T Brand Studio aims to be the future of advertising.
"10.02.2017 17:51:06" adweek.com What I Learned About Advertising While Embedded With an Agency in the Home of an Italian Housewife The adventures of an American abroad. Getting closer to the average consumer.
"10.02.2017 17:20:21" adweek.com The 10 Most Watched Ads on YouTube in January Supercell and Apple top the list, Watson visited Sesame Street, and a few Super Bowl ads got early starts. January's viral ad hits on YouTube.
"10.02.2017 16:46:12" adweek.com These 8 Stats From Twitter's Earnings Show How the Platform Is Betting on Video The blue bird's not giving up yet. Twitter livestreamed 400 events last quarter and you can expect that number to grow in 2017.
"10.02.2017 16:15:01" adweek.com A+E Networks Joins the Long List of Media Companies Creating Original Series for Snapchat At this point, there are more major TV media companies that are in business with Snapchat than are not. Its first show, the unscripted 'Second Chance,' will debut in April.
"10.02.2017 15:45:01" adweek.com 8 Digital Marketing Stats From This Week That Caught Our Eye The interactive numbers from 84 Lumber and Anheuser-Busch's Super Bowl LI efforts were impressive. Who wants some data points from the Big Game?
"10.02.2017 15:13:01" adweek.com What Happened When Kind Had to Throw Out the Wrapping That Made Its Snack Bars Famous The brand's new line of bars, made of mashed-up fruit, didn't look very appetizing in its signature clear wrapper. This is a great lesson in creative brand problem solving.
"10.02.2017 14:41:36" adweek.com This Year, Treat Your Valentine to a Wonderfully Creepy Love Song from Snuggle Bear And personalize it, for maximum awkwardness. You can even put your loved one's photos into the video.
"10.02.2017 13:49:55" adweek.com Ad of the Day: Letgo Made More Hilariously Weird Ads Where People Just Can't Let Go of Their Stuff CP+B adds to its award-winning campaign. These are pretty brilliant.
"10.02.2017 04:00:01" adweek.com Bipartisan Letter Rebukes Kellyanne Conway for 'Explicit Endorsement' of Ivanka Trump Products The Congressional Oversight Committee's leaders are recommending Conway be reprimanded or even dismissed. Republican and Democratic representatives are calling for a "reprimand, suspension, demotion or dismissal."
"10.02.2017 03:30:00" adweek.com Under Armour's Star Endorsers Are Coming Out Against the CEO's Pro-Trump Statements Kevin Plank called Trump a “real asset to this country.” Misty Copeland, Steph Curry and The Rock are all at odds with Under Armour's CEO.
"10.02.2017 03:00:00" adweek.com KFC Makes Heart-Shaped 'ChickenGram' Buckets for You to Send on Valentine's Day To profess your greasy affection. When you care enough to send the very breast.
"10.02.2017 02:30:00" adweek.com Perrier Picks Its First Artist of the Year, Who Will Create Special Package Designs Crowdsourcing project leads to HOTTEA. Cool designs, too.
"10.02.2017 02:00:00" adweek.com Adobe and GS&P Want You to Fill the San Francisco Sky With Augmented Reality Love Balloons Hippie art show gets a tech sponsor. Uplifting use of AR.
"09.02.2017 21:00:02" adweek.com FCB Aims to Unite Its Global Teams With New Worldwide Creative Partner The network wants to help scale its creative offering for clients around the globe. CAA and Ogilvy vet Fred Levron takes the helm.
"09.02.2017 20:30:00" adweek.com Reuters TV Releases 4 New Digital Promos, Hoping to Reach a Mobile-First Audience The ads are aimed at an audience of smart, young professionals who want to stay informed. Reuters TV wants to deliver the news to people who live in a post-broadcast world.
"09.02.2017 20:00:05" adweek.com To Revive Viacom, Its New CEO Is Shifting Resources to 6 'Flagship' Networks Maximizing the revenue of BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount is Viacom's new priority. Sorry, fans of VH1, CMT, Logo and TV Land.
"09.02.2017 19:30:01" adweek.com Flipboard Redesigned Its App as a 'Smart Magazine' for Personalized and Socialized Reading Ebay is one of the first brands using new advertising tools. Flipboard's updated app uses machine learning to customize your reading experience.
"09.02.2017 19:00:01" adweek.com Anheuser-Busch's Snapchat Ads for Super Bowl LI Are Garnering Impressive Data Bud Bowl game proves truly interactive. AB Inbev's Snapchat ads have been viewed by millions.
"09.02.2017 18:30:00" adweek.com What Advertisers Need to Know About Values in Rural America Today Saatchi & Saatchi discovered 10 key insights after visiting small towns across America. Saatchi & Saatchi NY hits the road for an extensive study.
"09.02.2017 18:00:00" adweek.com This Ode to the Climate Is So Beautiful, It Takes the Breath Away Charles Dance, Miranda Richardson, Jason Isaacs and David Gyasi star in a magnificent climate change spot. Painfully lovely ad about climate change.
"09.02.2017 17:30:00" adweek.com How the Brilliantly High-Concept Nike 'Tag' Commercial Changed Sports Advertising Forever KBS's Patrick Scissons picks his three favorite ads. Legendary spot.
"09.02.2017 17:00:01" adweek.com How CBS's Racy Campaign Got Bull Off to a Big Start and Huge Ratings In New York and Los Angeles, it was impossible to escape these billboards. The double entendre helped launch this season's most-watched freshman series.
"09.02.2017 16:29:47" adweek.com How Spam Used the Super Bowl to Kick Off Its Sizzling New Message Ads from the new campaign for the famed convenience meat are all about the sound it makes when you fry it up. No, seriously, fried Spam is great.
"09.02.2017 16:00:53" adweek.com Twitter's Advertising Revenue Declines Despite Heavy Emphasis on Video Twitter said it will continue betting on live video and data to grow revenue. Twitter's Q4 2016 earnings report was released this morning, here's the important stuff.
"09.02.2017 15:27:17" adweek.com Hyundai's Super Bowl Ad Is Called the Most 'Effective' in Emotional and Practical Metrics Ranking measures everything from brand perception to purchase intent. Was Hyundai's ad the most "effective" on Sunday night?
"09.02.2017 14:20:50" adweek.com Re/Max Agents Are House-Sellin' Know-It-Alls in These Fun Ads Directed by Roman Coppola Hit the bricks, subway tile! Fun campaign.
"09.02.2017 04:00:00" adweek.com A Creepy Dude Is Your Inner Gambling Addict in These Horrifying PSAs From Tom Tagholm Hearing voices lately? Omg no.
"09.02.2017 03:30:00" adweek.com These Agency Creatives Just Turned #AlternativeFacts Into a Card Game Statement becomes meme becomes 52-card deck. It's the modern-day news cycle in a box! True, false or FAKE NEWS?
"09.02.2017 02:30:01" adweek.com This Chocolate Ad Brings Arrow-Slinging Cupid to Vivid, Violent Life for Valentine's Day Galaxy aims for a moving target. Wow.
"09.02.2017 02:30:00" adweek.com Oscar Nominee Viola Davis Salutes All the Early Risers in New Delta Campaign A snappy tribute to go-getters. Best use of 'Heigh-Ho' in an ad?
"09.02.2017 02:00:00" adweek.com This Fragrance Company Teamed With Social Influencers for This Widely Successful Whimsical Campaign In a flower-filled wonderland, Viktor & Rolf created experiences for social influencers to interact with instead of a hum-drum campaign. Viktor&Rolf are rethinking social media marketing.
"09.02.2017 01:30:00" adweek.com HowStuffWorks Is Equipping 6,000 Podcast Episodes With Real-Time Audio Ads Includes better targeting, too Howstuffworks is making podcast advertising more programmatic.
"09.02.2017 01:00:00" adweek.com 6 Stats That Show How Super Bowl Viewers Used Their Mobile Devices The beginning of the second half was the peak time for mobile, as viewers were evidently amazed by the Pepsi-sponsored halftime performance. Lady Gaga inspired a ton of social posts on second screens.
"08.02.2017 22:30:30" adweek.com Minneapolis-Based Fallon Is Opening a New York Office It recently acquired creative agency AR. Fallon NY will focus on beauty, fashion and luxury brands.
"08.02.2017 21:49:54" adweek.com Disney–ABC Creates a Portfolio-Wide Ad Sales Division, Taps Disney Evp to Lead It Networks will present separately at this year's upfront, though. The new organization will handle all ad sales for ABC, Freeform and Disney Channel.
"08.02.2017 21:02:46" Adweek BrandShare Consumers explain what they want to see in mobile ads. Don't be that annoying ad.
"08.02.2017 20:10:00" adweek.com New Oreo Campaign Reminds You How Delightful Dunking Cookies Can Be Part of the ongoing Wonderfilled platform. Christina Aguilera, Shaq and Neymar take the 'Oreo Dunk Challenge.'
"08.02.2017 19:40:01" adweek.com The New York Times Is Now Offering Free Spotify Premium With Its Digital Subscription News and music have, after all, gone well together since the birth of radio. $260 per year for investigative reporting and tunes.
"08.02.2017 19:10:00" adweek.com After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe Showrunner Noah Hawley talks about juggling his two FX shows, Legion and Fargo, which returns for its third season. Will Marvel's Legion be the showrunner's next big hit?
"08.02.2017 18:38:01" adweek.com Trump Finally Lashes Out at 'Terrible' Nordstrom for Dropping Daughter Ivanka's Products Neiman Marcus has also stopped selling her stuff. Took longer than expected, but he still got around to saying something.
"08.02.2017 18:08:01" adweek.com This Coder Made an Amazon Dash Button That Donates $5 to the ACLU The button shows how programmers utilize Amazon Web Services to create Dash buttons for all kinds of tasks. Getting creative with the Internet of Things.
"08.02.2017 17:34:30" adweek.com The Inside Story of How Mr. Peanut Learned to Dab, and Got Nominated for a Shorty Award A new video from Planters aims to up its chances of winning an award after a GIF of its mascot took off on social media. How a 3-second GIF has revitalized this brand.
"08.02.2017 17:03:09" adweek.com Foot Locker Lists Russell Westbrook's Lesser-Known Stats, Like Keeping Vine Alive 7.4 Months Longer His numbers know no bounds. Really fun spot from Foot Locker.
"08.02.2017 16:32:00" adweek.com MillerCoors Sends Its $450 Million U.S. Media Business to Publicis Groupe After a Review The account had been with IPG Mediabrands network Initiative since 2008. The beer giant is also now America's largest brewer.
"08.02.2017 16:00:02" adweek.com GE Imagines a World Where We Treat Female Scientists Like Celebrities GE wants to bridge the gender gap in science. Really great work from BBDO.
"08.02.2017 15:30:17" adweek.com This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads The ad uses both crowd detection and facial recognition software. Nifty.
"08.02.2017 14:39:35" adweek.com Ad of the Day: This Clever Love Story Plays Tricks on You to See If You Need a Hearing Aid Short film will feel bleak if you can't hear the dialogue. Ingenious.
"08.02.2017 03:00:02" adweek.com Cougar Life's Rebrand Tells Women That Dating Younger Men Is Grrreat! They'll make you “feel sexy and alive.”
"08.02.2017 02:31:52" adweek.com Free Up Some Hangers, Because ThankUObama Is Now a Clothing Line Chance the Rapper models JoeFreshGoods' fashions. Modeled by Chance The Rapper.
"07.02.2017 22:30:01" adweek.com Initiative Names New Leadership Team Headed by Its First U.S. CEO The 20-year IPG veteran will promote a pivot from traditional media buying to “cultural branding and communications design.” IPG network has promoted Amy Armstrong of BPN to U.S. CEO.
"07.02.2017 21:24:25" adweek.com Mother Jones Wins Magazine of the Year at 2017 Ellies Mother Jones took top honors at the 2017 National Magazine Awards—known in the industry as the Ellies—this afternoon in downtown Manhattan. And New York Magazine and The New York Times Magazine tie for most awards.
"07.02.2017 20:22:10" adweek.com SXSW Just Added Buzz Aldrin, Julia-Louis Dreyfus, Kesha and Cory Booker to Its List of Speakers Texas festival offers variety They join Casey Neistat, Lee Daniels and many others.
"07.02.2017 19:25:47" adweek.com Love Conquers All in Interflora's Lovely Period Piece Set in the '20s Risking it all for romance. Beautifully made.
"07.02.2017 18:40:01" adweek.com Former JWT Creative Chief Heads to Barton F. Graf as Partner and Executive Creative Director Jeff Benjamin, who left JWT in 2014, worked with clients including Nestle, Macy's, Johnson & Johnson, Kleenex and Google. Jeff Benjamin left JWT in 2014.
"07.02.2017 18:06:55" Adweek BrandShare Why Successful CMOs Never Stand Still There's a new constant for marketers.
"07.02.2017 17:32:00" adweek.com Twitter Is Cracking Down on Trolls and Offensive Tweets With These New Tools The company announced it will take a three-pronged approach to combating abusive and sensitive content on the platform. Twitter pulls out the permanent ban hammer.
"07.02.2017 17:00:03" adweek.com Droga5 Hires Its First Chief Intelligence Officer Droga5 has added a new role to its senior leadership team. Amy Avery brings a ton of data and analytics experience to Droga5.
"07.02.2017 16:30:02" adweek.com Entrepreneur Network Joins NewFronts Lineup, Showcasing a Wide Variety of Content Entrepreneur Media has grown beyond its traditional coverage of business. "It's not just about companies anymore, it's about people."
"07.02.2017 15:59:57" adweek.com Cannes Lions Parent Company Buys MediaLink The firm will join Ascential's information services division. The surprise deal is valued up to $207 million.
"07.02.2017 15:32:02" adweek.com Why Did Cards Against Humanity Air (or Not Air) a Horrible Super Bowl Ad About a Potato? Taking a shot at ad culture, and fake news. Subversive and hilarious, as usual.
"07.02.2017 15:00:08" adweek.com Geico Crushes Its New Preroll Ads Down to Nothing, So You Don't Have to Keep Watching Them Latest fun and goofy evolution of “Unskippable.” More great stuff from GEICO.
"07.02.2017 14:27:00" adweek.com Nielsen Receives Media Rating Council Accreditation for Its Digital TV Measurement After its total audience measurement rollout plans hit a few bumps last month, Nielsen has received a key bit of good news from the industry. This seal of approval is key for buyers.
"07.02.2017 13:41:43" adweek.com Ad of the Day: Plum Organics Wants You to Have More Sex, Have More Kids and Buy More Baby Food Brand launches 'Do Your Part(ner)' campaign. And yes, be happier overall.
"07.02.2017 02:30:00" adweek.com Best and Worst Super Bowl Ads: A Bonus Adweek Podcast Episode Let's talk celebs, boycotts and big trends from this year's game. One last look back.
"07.02.2017 01:30:03" adweek.com How Hyundai and the US Military Created a Super Bowl Ad in Less Than an Hour Behind the scenes of 'A Better Super Bowl.' Two teams in Houston and Poland shot and edited the 90-second spot before the fourth quarter.
"06.02.2017 21:05:00" adweek.com 5 Super Bowl Digital Marketing Stats That Will Grab Your Attention Social causes reign supreme. Thanks to Netflix's Stranger Things, Eggo was a big winner last night.
"06.02.2017 20:35:22" adweek.com Super Bowl Ratings Fall From Last Year, as 111.3 Million Watched the Patriots' Overtime Win on Fox Tom Brady's big comeback wasn't enough to top Fox's Super Bowl ratings from 2014. The game tied for the fourth most-watched Super Bowl telecast of all time.
"06.02.2017 20:01:08" adweek.com This Veterans Group Just Unleashed a Simple, Powerful Message for President Trump Spot debuted during Morning Joe, so he'd see it. Strong stuff.
"06.02.2017 18:54:20" Adweek BrandShare How balancing creativity with process helps accountability, visibility and flexibility. We've all seen creative projects break down from lack of process. A strong left-brain structure can enhance creativity and collaboration in five key areas.
"06.02.2017 18:24:29" adweek.com Eggo Partnered With Stranger Things for Netflix's Surprise Super Bowl Hit The frozen waffle brand couldn't resist the opportunity. Here's how Eggo ended up in the Big Game.
"06.02.2017 17:50:27" adweek.com Adam Driver Personally Apologizes for Snickers' Live Super Bowl Commercial Gone Wrong Of course, his apology goes wrong too. What a debacle!
"06.02.2017 16:39:10" adweek.com The 5 Worst Ads of Super Bowl LI The night's most underwhelming spots, from brands that know better. And now for the stinkers.
"06.02.2017 16:15:00" adweek.com Nearly 100 Tech Companies Have Filed a Legal Brief Opposing Trump's Immigration Ban Facebook, Apple and Google are all weighing in. Tech companies claim that the ban makes it 'difficult and expensive' to recruit and retain employees.
"06.02.2017 15:41:42" adweek.com Even in a Divided America, Super Bowl Advertisers Seemed to Double Down on Politics Messages of diversity and acceptance spark praise and boycotts. Were brands responding to the election, or do traditional statements simply seem more 'political' under Trump?
"06.02.2017 14:06:00" adweek.com Sorry, Under Armour. Tom Brady Got the Best Congrats Ad From a Local Boston Advertiser Shields Health Care updates its Bobby Farrelly spot. One of the best ads of the night!
"06.02.2017 13:36:00" adweek.com How Alfa Romeo Vanished From the U.S., Only to Return as One of 2017's Biggest Super Bowl Advertisers The fast, stylish and troubled nameplate makes a play for American drivers. Alfa Romeo is in the midst of a re-launch that's reportedly costing Chrysler $2.7 billion.
"06.02.2017 13:06:49" adweek.com The First Overtime in Super Bowl History Gives Fox Another $20 Million in Ad Revenue Fox negotiated overtime spots with a handful of brands, and ran four additional ads during the game. Overtime resulted in a big payday for Fox.
"06.02.2017 05:21:34" adweek.com The 5 Best Ads of Super Bowl LI Comedic spots did well, but there was no getting away from politics. What were your favorites?
"06.02.2017 05:00:01" adweek.com Everything Went Wrong on Purpose in Snickers' Live Super Bowl Spot Adam Driver, of Girls and Star Wars fame, stared in the Western-themed spot which aired during the third quarter of the Big Game. Solid effort from BBDO in New York.
"06.02.2017 04:30:00" adweek.com Verizon Skips Super Bowl Buy, Opting to Slam Rivals' Campaigns on Social Instead Telecom mocks T-Mobile moves, tweets #SprintFails. Verizon didn't pay $5 million but still came ready to fight.
"06.02.2017 04:22:57" adweek.com Under Armour Released a Celebration of Tom Brady After the Patriots Win the Super Bowl From Droga5. Looks like it was a good idea to have this one ready to go.
"06.02.2017 04:00:01" adweek.com T-Mobile Made Its Biggest Super Bowl Push This Year With 4 In-Game Spots That's three full minutes of ads Bieber was big before the game but tonight is all about Snoop and Martha.
"06.02.2017 03:30:00" adweek.com Netflix Announces Stranger Things Season 2 Premiere Date With Surprise Super Bowl Ad Last summer's breakout hit will return for Season 2 in October, the streaming service revealed. It's going to be very hard to wait till Halloween for this.
"06.02.2017 03:16:22" media.giphy.com giphy.com More football means more ads. #overtime
"06.02.2017 03:15:01" adweek.com How Brands Are Using Instagram and Snapchat for Their Super Bowl Campaigns Brands are turning their attention to more than Facebook and Twitter to reach millennials this year. These 12 brands, whether Super Bowl advertisers or not, are using the social platforms for everything from extra video to teasing TV spots.
"06.02.2017 02:58:00" adweek.com Intel Flew Hundreds of Drones Behind Lady Gaga During Her Super Bowl Halftime Show The 300 drones from Intel flying behind Gaga at halftime marked the second time they've partnered. This was awesome.
"06.02.2017 02:45:00" adweek.com These 10 Brands Are Generating the Most Tweets in the First Half of the Super Bowl Movie brands are among marketers showing well when it comes to Big Game buzz. Airbnb and Coca-Cola are on top right right now.
"06.02.2017 02:34:28" adweek.com 84 Lumber's Provocative Super Bowl Ad Caused Its Website to Crash Spot about immigration gets big buzz from the Big Game. It's unfortunate since the brand spent millions of dollars on the spot and Fox Super Bowl inventory.
"06.02.2017 02:28:00" adweek.com Budweiser's 'Clydesdale Cam' Airs Live on Facebook During Super Bowl See the Budweiser Clydesdales with a behind-the-scenes look at their Super Bowl viewing party. BuzzFeed and Hidden Valley also joined in on the live action.
"06.02.2017 02:11:20" edit.adweek.com Adweek's Instant Reviews of the 2017 Super Bowl Ads: Third Quarter See every spot again, and our thumbs up or thumbs down. We've got every spot that's run in the third quarter of the Big Game right here.
"06.02.2017 01:38:43" media.giphy.com giphy.com Jumping in to the second half of Super Bowl 51 ads like...
"06.02.2017 01:20:53" adweek.com Ford's Pregame Super Bowl Ad Shows It's Dedicated to the Age of Mobility The automotive marketer provided several hints that it's absolutely serious about being a tech player. This 90-second spot takes aim at Uber, Tesla and Google.
"06.02.2017 01:17:58" adweek.com The Ending of 84 Lumber's Super Bowl Ad Is a Beautiful and Provocative Take on Immigration Inside the strategy, and whether the company expects backlash. The 90-second teaser on the Super Bowl was intriguing.
The online ending is wonderful.
"06.02.2017 01:00:00" adweek.com How Mexican Avocado Growers Seemingly Came From Nowhere to Play in the Super Bowl 20,000 growers, an 8-figure budget, and one ruthless mission How did Avocados From Mexico wind up even in the same league as all those multibillion-dollar brands?
"06.02.2017 00:57:25" adweek.com Adweek's Instant Reviews of the 2017 Super Bowl Ads: Second Quarter See every spot again, and our thumbs up or thumbs down. We're bringing you real-time reviews of all the Super Bowl LI commercials immediately after they air.
"06.02.2017 00:45:01" adweek.com H&R Block's Futuristic Super Bowl Spot Shows Off IBM Watson's Tax Skills Ad debuted for the first time during tonight's game. Stick around for Jon Hamm at the end.
"06.02.2017 00:33:00" adweek.com Adweek's Instant Reviews of the 2017 Super Bowl Ads: First Quarter Adweek is bringing you real-time reviews of all the Super Bowl LI commercials immediately after they air. See every spot again, and our thumbs up or thumbs down.
"06.02.2017 00:19:02" media.giphy.com giphy.com Even more of Justin Bieber's #UnlimitedMoves from the Super Bowl: http://adweek.it/2klhVkm
"05.02.2017 23:41:00" adweek.com GNC Is Trolling the NFL on Twitter for Rejecting Its Super Bowl Ad Since the ad will not air during the Big Game on Fox tonight, the brand is trying to make the best of the situation by having a little fun of its own on Twitter. The brand won't stop tweeting about the #NoFunLeague.
"05.02.2017 23:05:17" adweek.com 7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best A bevy of exclusive engagement data. Bud Light and Mr. Clean are driving a lot of conversations.
"05.02.2017 22:29:14" adweek.com Oh Myyyy, George Takei Is Really Excited About Ordering Pizza Hut The band rolled out its new ad from Droga5 before the Super Bowl. Actor, activist...pizza lover.
"05.02.2017 19:47:43" adweek.com Snap Just Dropped a Spectacles Bot In Houston Right In Time For Super Bowl Sunday The latest Snapbot lands at Houston's Pet Kingdom Park. Get ready to see lots of Snapchat Memories from the Super Bowl this year.
"05.02.2017 19:30:00" Best Ads Ever: Big Game Comedy These 3 hilarious Super Bowl ads stand the test of time.
More here: http://adweek.it/2k9PCqJ
"05.02.2017 16:30:00" Best Ads Ever: Apple '1984' Apple's '1984' rises again with its call to resist an Orwellian nightmare.
More here: http://adweek.it/2knYlGM
"05.02.2017 15:49:53" adweek.com Why I Wouldn't Get a Marketing Degree Today Agencies should teach more and hire grads with broader educations. "Instead of hiring marketing and digital media students who must overcome their educations to be useful, we can hire people with sociology and creative writing degrees."
"05.02.2017 12:58:07" adweek.com Kristen Stewart's Fake Super Bowl Ad for Totino's Takes a Hilariously Racy Left Turn The hungry guys can wait. SNL's latest Totino's spoof is R rated.
"05.02.2017 00:03:19" adweek.com Watch All 36 Super Bowl Commercials That Were Released Early This Year Get a head start on Sunday. Warning: Spoilers ahead!
"04.02.2017 20:15:01" adweek.com Tribeca Film Festival Is Partnering With The Atlantic to Expand Its Branded Storytelling Category Entries are on track to double. Tribeca X, the festival's branded storytelling award, will be an official festival category alongside features, shorts and experiential work this year.
"04.02.2017 18:25:47" adweek.com As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum? A battle may be brewing between Facebook and Snapchat. With Snap Inc. becoming a public company, some tech industry insiders have questions about user growth and revenue.
"04.02.2017 12:11:34" adweek.com Why These 3 Hilarious Super Bowl Ads Stand the Test of Time The favorite way for most brands to connect in the Super Bowl is humor. Here's when it works best. If you haven't watched "Talking Stain," you need to.
"03.02.2017 22:33:48" Super Bowl Happy Hour Part 2 We're back! Watch Super Bowl ads with the Adweek staff right now!
"03.02.2017 21:15:01" adweek.com Fox Sports Teams Up With Intel to Give Super Bowl Fans a Player's-Eye View of the Game The technology uses 38 different cameras. The network has partnered with Intel on a new technology that can generate a POV perspective of any player on the field.
"03.02.2017 20:45:00" adweek.com BuzzFeed, Amazon and Honda Are Revolutionizing Your Game Day Snacking With Free, Fast Delivery Tasty videos made easy. Upgrade your game day snacks with recipes from BuzzFeed Tasty, ingredients from Amazon Prime and free delivery in a Honda CR-V.
"03.02.2017 19:41:08" adweek.com Audi Defends Its Super Bowl Ad About Equal Pay After It Quickly Becomes a Flashpoint 'Daughter' gets strong support as well as a lot of criticism. Critics have pointed out the overwhelmingly male executive team at Audi.
"03.02.2017 19:15:00" adweek.com This Week's 10 Most Digitally Engaging Ads Apple's AirPods spot featuring Lil Buck is back on top. Here's ISpot.tv's ranking for the top ads from more than 10 million smart TVs.
"03.02.2017 18:46:25" adweek.com Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl Brands go big on video ads and sponsored lenses. After seeing Gatorade's success on the app in last year's Big Game, more brands want in.
"03.02.2017 18:15:00" adweek.com Simple Surgery Results in a Patient's '67 Corvette Being Removed in Aflac's Pre-Super Bowl Spot Not having health insurance can mean taking a big financial hit for even minor medical procedures. That's the theme of Aflac's current advertising strategy. Aflac continues to remind you of what you might have to give up if you don't have insurance in its pre-Super Bowl ad.
"03.02.2017 17:45:50" Adweek's cover photo The NFL Super Bowl babies are back! http://adweek.it/2kplcPN
"03.02.2017 17:45:04" adweek.com Why Millennial Parents Will Drive Marketing for the Internet of Things Parents are among the earliest adopters of new technology. "No one needs a little extra efficiency in their lives quite like someone who's raising children."
"03.02.2017 17:15:00" adweek.com F*ck Your Authenticity. This Should Be the Year of Good Intention Figure that out for your client with these 5 questions. Commit to creating your own space, not finding space within your competition.
"03.02.2017 16:44:13" adweek.com 84 Lumber's Ad About a Mexican Family Is Sure to Court Controversy. Was That the Plan All Along? The company and its agency Brunner have fueled controversy with statements regarding "the wall." Real controversy or just a PR stunt?
"03.02.2017 16:05:00" adweek.com 9 Digital Marketing Stats That Really Caught Our Eye This Week Lots of mobile and lots of Facebook. Snap Inc. files a $3 billion IPO, Pokemon Go has already made a billion dollars, and other recent marketing news.
"03.02.2017 15:35:31" adweek.com How a Small Nashville Print Shop Forever Changed the Look of Advertising The shop—whose 140th anniversary is just two years off—never set out to change the world of typography and graphic design. Hatch Show Print's style is so widely imitated it's probably familiar to millions who've never even heard of it.
"03.02.2017 15:07:39" adweek.com NFL Brings Back Its Super Bowl Babies, This Time Dressed Up as Football Legends Keep an eye out for Mike Ditka, Michael Irvin, Vince Lombardi, Joe Namath, Bill Belichick and more. Too cute.
"03.02.2017 14:35:34" adweek.com Michelob Ultra Celebrates the Fitness Community With the Cheers Theme Song in Super Bowl Spot Michelob Ultra's ode to working out. This Super Bowl spot celebrates hitting the gym then pounding a Michelob Ultra.
"03.02.2017 14:04:53" adweek.com Elisabeth Moss Endures a Dystopian Nightmare in Hulu's First Super Bowl Ad for an Original Series Hulu returns to the Super Bowl for the first time in five years with a spot for its drama The Handmaid's Tale. Hulu hopes The Handmaid's Tale is television's next big hit.
"03.02.2017 13:00:03" adweek.com H&R Block and IBM Watson Are Teaming Up for Taxes—and the Super Bowl With help from spokesman Jon Hamm, H&R Block is promoting its partnership with IBM Watson in its first Super Bowl ad since 2009. The spot will star current H&R Block spokesman Jon Hamm, but unlike other brands, we won't see the ad until the Big Game.
"03.02.2017 12:30:00" adweek.com CBS Radio and Entercom Merge to Create Industry Giant 244-station group will include sports, news, talk, and music formats. CBS Radio has scrapped plans for an initial public offering and is instead merging with Entercom, the nation's fourth largest radio operator.
"03.02.2017 04:30:00" adweek.com Rob Lowe Says He Appeared in the First Ad Created Specifically for the Super Bowl The actor's first paid acting job was a small role in a 1977 Coca-Cola spot called "Apartment." "We didn't understand what that meant, because it had never been done."
"03.02.2017 04:00:00" adweek.com This Band Went to a Brewery to Release Their Album and Created a Beer to Go With It The beer 'matches the themes of the record.' Cool stuff from Massachusetts' indie brewery Aeronaut.
"03.02.2017 03:30:00" adweek.com Ad Stuffed With Nudity and Shaved Back Hair Makes a More Serious Point About Wifi Security Have you ever been embarrassingly full-moon, butt-nekked in a coffee shop or bookstore? You probably have, if you've tapped into public wifi. Hide My Ass! (Yes, that's the real brand name) wants you to know how vulnerable we all are when we check email on an airplane or surf the web at a public hotspot.
"03.02.2017 03:00:01" adweek.com 7 Snapchat Accounts Worth Following During the Super Bowl Lady Gaga, Honda and Sports Illustrated are a few brands 'Snappin' for the Super Bowl. The Super Bowl is the perfect time to step up your Snapchat follows.
"03.02.2017 02:30:00" adweek.com Apple's '1984' Rises Again With Its Call to Resist an Orwellian Nightmare A 33-year-old spot is relevant once more. The return of Big Brother.
"03.02.2017 02:00:00" adweek.com Fox Assembled Its Biggest Prime-Time Stars for a Trio of Super Bowl Promos Network shows off its talent for the game's 110-million-plus audience. Fox has tapped the stars of its shows like Empire, New Girl, Lethal Weapon and 24: Legacy to shoot several Super Bowl spots.
"03.02.2017 01:30:01" Best Ads Ever: E*Trade 'Monkey' The biggest waste of money was Super Bowl gold in this outrageous ad for the ages.
More here: http://adweek.it/2knYcmy
"03.02.2017 01:00:00" adweek.com The New York Times Is the Latest Publisher to Join Snapchat Discover The Grey Lady is joining Snapchat, sharing a daily roundup of stories on weekdays. "We're seeing enormous interest on the part of younger audiences for the sort of smart, visual digital journalism for which The Times has become known." - Kinsey Wilson, evp of product and technology at The New York Times.
"03.02.2017 00:30:02" adweek.com Uber CEO Steps Down From White House Advisory Board After Backlash Over Immigration Travis Kalanick has stepped down less than a week after Trump signed an executive order banning immigrants, refugees and visitors from seven predominantly Muslim countries. Travis Kalanick cited "issues for our community" with the president's executive order banning people from seven predominantly Muslim countries creates.
"03.02.2017 00:00:00" adweek.com 7 Snap Stats You Need to Know From the White-Hot App's IPO Filing It made $404 million in 2016. After months of speculation, Snap Inc. has finally filed its initial public offering.
"02.02.2017 23:30:00" adweek.com R/GA and IPG Are Partnering With Snapchat to Invest in Startups Snap Inc. is getting is getting into the Shark Tank game. They'll exchange funding and resources for equity and insights.
"02.02.2017 22:50:00" adweek.com Verizon and Wieden + Kennedy Split After 2 Years The telecommunications giant hired the independent agency in January 2015 to handle most of its primary brand work. It appears that McCann New York has inherited the Verizon account.
"02.02.2017 22:20:00" adweek.com Budweiser Says Backlash to Its Immigrant Ad Already Seems to Be Tapering Off Brand doesn't want to be politically divisive. There's always something new to complain about.
"02.02.2017 21:50:00" adweek.com Fox Is Finishing Up Its Super Bowl Ad Sales, With Spots Selling for Nearly $5 Million Three days before Super Bowl LI, Fox is almost done wrapping up its ad sales for the game. This Sunday will be 'the highest revenue day in Fox history'.
"02.02.2017 21:20:00" adweek.com Consumers Still Get Most of Their Super Bowl Information From TV, Not Social Media 52% of consumers said television gives them the best Super Bowl information. TV, more than any other medium, impacts what meals, snacks and beverages viewers buy for their watch parties.
"02.02.2017 20:49:24" adweek.com Facebook Now Makes 84% of Its Advertising Revenue From Mobile Company now has 1.2 billion daily users. Facebook's total advertising revenue in the fourth quarter of 2016 grew to $8.63 billion, a 53 percent increase over the same period a year earlier.
"02.02.2017 20:02:31" The Big Game - David Lubars Interview We're LIVE with BBDO's worldwide chief creative officer, David Lubars, talking about his favorite Super Bowl ads.
"02.02.2017 19:50:01" adweek.com Lifetime's Partnership With the National Women's Soccer League Includes Broadcasting Games As part of the deal with the NWSL, Lifetime will air sports events for the first time in two decades. A+E Networks is taking an equity stake in the National Women's Soccer League.
"02.02.2017 19:20:01" adweek.com Apple's '1984' Rises Again With Its Call to Resist an Orwellian Nightmare A 33-year-old spot is relevant once more. To some, it's hammer throwing time.
"02.02.2017 18:52:01" adweek.com Why the Super Bowl Is the One Time of Year People Actually Want to Watch Ads Consumers see them as a form of entertainment. Most Americans don't like advertising, but the Super Bowl is the one night of the year consumers give marketers a break.
"02.02.2017 18:22:02" adweek.com Talking Celebrity Yearbook Photos Encourage You to Chase Your Dreams in Honda's Super Bowl Ad A cast of celebrities channel their humble adolescences to motivate you. Here's the full Honda Super Bowl spot featuring the real high school yearbook photos of Stan Lee, Tina Fey, Steve Carell, Amy Adams and Viola Davis.
"02.02.2017 17:52:18" adweek.com In a Show of Solidarity With Muslims, Leo Burnett's Website Now Reads From Right to Left It's all part of the agency's #ReverseForKindness campaign aimed at supporting people across the world who are affected by the travel ban. "We stand for open hearts and minds. Not closed borders."
"02.02.2017 17:16:36" adweek.com Dapper Justin Bieber Explores the History of Touchdown Dances in T-Mobile's Super Bowl Ad Rob Gronkowski and Terrell Owens also star in the spot. Sit back and let Justin Bieber tell you about the evolution of touchdown celebrations.
"02.02.2017 16:51:08" The Big Game - Sean Reynolds Interview We're live with Sean Reynolds, global creative director for Iris Worldwide, talking about his award winning Jeep Super Bowl ad from last year.
"02.02.2017 15:41:26" adweek.com Apple's Latest 'Shot on iPhone' Outdoor Ads Capture One Night, Around the World More alluring images, this time in low light. Lovely stuff, again, from Apple.
"02.02.2017 15:10:01" adweek.com 12 Underrated Super Bowl Ads From the Past 12 Years Here are some great spots you might have forgotten. Remember these?
"02.02.2017 14:40:56" adweek.com Spuds MacKenzie's Ghost Really Wants You to Hang Out With Friends in Bud Light's Super Bowl Spot It's an homage to a spot from 1987. Spuds MacKenzie is back!
"02.02.2017 14:05:54" adweek.com This Remarkable Danish Ad Is a Powerful Rebuke to Trump and Brexit Which box do you belong in? Are we as different as we think?
"02.02.2017 02:00:01" adweek.com 15 Ads You Won't Want to Miss During Super Bowl LI Our pre-game preview of noteworthy spots. SPOILER ALERT!
"02.02.2017 01:00:00" adweek.com This Week on the Adweek Podcast: Let's Talk About the Super Bowl Adweek's expert panel tackles the biggest ad event of the year. New podcast episode is up, and we're getting ready for Super Bowl Sunday.
"01.02.2017 22:30:00" adweek.com Papa John's Explores Its Own Humble Origins in Its Pre-Super Bowl Spot The NFL's official pizza sponsor launches its "pizza family" branding with this ad to air before the Big Game. Papa John's want's you to know that, "We're more than a pizza company, we're a pizza family."
"01.02.2017 22:00:00" adweek.com How This Sports and Entertainment Brand Shop Became a Major Player From the Super Bowl to Celebrity Apprentice. When it comes to crafting fun and engaging sports and entertainment executions for brands, Leverage Agency has it nailed.
"01.02.2017 21:30:00" adweek.com Pinterest Opens Full-Fledged Search Targeting to Compete With Google But will brands move money? After more than a year of talking about dipping into search advertising from Google, Pinterest is going all-in on search ads—with a few big differences.
"01.02.2017 21:00:01" adweek.com Buick Will Run Instagram Stories Ads to Support Its Super Bowl Spot For the second year in a row, Buick will be running a national Super Bowl spot, but this time it will be supported with an ad buy via Instagram Stories. Buick is the first auto brand to use Instagram Stories ads.
"01.02.2017 20:30:00" adweek.com Katie Couric on National Geographic, Returning to Today, Life After Yahoo and Megyn Kelly Few broadcast journalists have had a career as varied as Katie Couric's. Katie Couric sat down with Adweek to discuss her new docuseries exploring gender in all its complexity.
"01.02.2017 20:00:07" adweek.com Sprint's Comically Grim Super Bowl Ad Might Have the Best Line of the Night This dad will go to extremes to get out of his contract in Sprint's Super Bowl ad. This is quite funny from Droga5.
"01.02.2017 19:30:01" adweek.com John Malkovich Gets Testy With His Less Famous Namesake in Squarespace's Super Bowl Ad Actor turned fashion designer John Malkovich stars in Squarespace's humorous ad for Super Bowl LI. John Malkovich and Squarespace warn you to get your domain before it's gone.
"01.02.2017 19:00:02" adweek.com Dueling Celebrity Colonels Fight for Chicken Supremacy in KFC's Super Bowl Spot KFC has been rotating its slate of celebrity colonels for a few years now, so it only makes sense that two of them would eventually come to blows. KFC's celebrity colonels Rob Riggle and Billy Zane battle it out in the brand's first Super Bowl ad.
"01.02.2017 18:30:00" adweek.com Jon Stewart Makes Surprise Late Show Visit to Blast Trump's 'Exhausting' Presidency The former Daily Show host joked that "all actions will be necessary" to survive Trump's presidency. "The presidency is supposed to age the president, not the public!"
"01.02.2017 18:00:00" adweek.com Audi's Feminist Super Bowl Ad Is a Father-Daughter Tale About Equal Pay The automaker says the notion of progress is at the core of its brand. Interesting move from Audi here.
"01.02.2017 17:31:12" Adweek BrandShare The most common practices of top-performing marketers. What separates the world's best marketers from the rest?
"01.02.2017 17:03:01" adweek.com The Biggest Waste of Money Was Super Bowl Gold in This Outrageous Ad for the Ages Top creatives look back at E*Trade's 'Monkey.' A look back at a classic (and ludicrous) Super Bowl ad.
"01.02.2017 16:32:08" adweek.com Avocados From Mexico's Secret Society Isn't Happy About Intel Leaks in Silly Super Bowl Ad A secret society is subject to subliminal advertising in the fun Super Bowl spot. Avocados from Mexico's Super Bowl ad is here.
"01.02.2017 15:55:01" adweek.com Meet Lauren. She's 260 Weeks Pregnant, and for a Very Good Reason Why a woman would keep her baby in for five years. Desperate times, desperate measures.
"01.02.2017 15:25:00" adweek.com Ad of the Day: Old Spice's Legendary Man Is Back, and Now He Can Talk to Gorillas But some things get lost in translation. "Don't smell yourself short," says Old Spice.
"01.02.2017 14:57:10" adweek.com Why Your Super Bowl Commercial Will Be a Waste Of Money Just look at who's making it. A contrarian view.
"01.02.2017 14:25:01" adweek.com Melissa McCarthy Tries to Save the Planet as an Eco-Warrior in Kia's Fun Super Bowl Ad But it turns out the Niro crossover is a bit easier than activism. Another crowd-pleaser from Kia.
"01.02.2017 13:56:00" adweek.com Check Out Busch's Surprisingly Funny 30-Second Super Bowl Spot Busch's Super Bowl debut is from Deutsch in New York and introduces its new spokesman, the Busch Guy. The brand's Super Bowl debut is pretty goofy.
"01.02.2017 13:26:06" adweek.com Buick Unveils a Cute, Shape-Shifting Super Bowl Ad Starring Cam Newton and Miranda Kerr Pee Wee football suddenly got a lot more fun. Buick was planning to air a :30 on the Super Bowl, but is going with this :60 instead.
"01.02.2017 04:29:00" media.giphy.com gph.to Budweiser's epic Super Bowl ad shows you the immigrant beginnings of America's beer: http://adweek.it/2k93wrC
"01.02.2017 03:30:00" adweek.com This Resort Wants to Blow Up Clichéd Romance Ads by Going Right to the Steamier Stuff The first thing you hear is a heady moan, followed by a gunshot—then it's off to the races! Parental discretion advised!
"01.02.2017 03:00:00" adweek.com Dads Hide King's Hawaiian Rolls, and Their Kids Find Them in Brand's Super Bowl Debut Levit Agency created spot. Apparently, this is why it's so hard to keep King's Hawaiian rolls around.
"01.02.2017 02:30:01" adweek.com Ad of the Day: Girls Recite Taylor Swift's 2016 Acceptance Speech in Cute Promo for the Grammys TBWA finds some solid ad copy in this spot for the Feb. 12 telecast. Taylor Swift, copywriter.
"01.02.2017 02:00:00" adweek.com Sephora's New Digital Campaign Is a Timely Anthem for Inclusivity Sephora's new digital push celebrates individuality with stories from 5 women. SEPHORA is preaching to women to never back down.
"01.02.2017 01:30:00" Best Ads Ever: All-American Super Bowl Spots These 4 classic Super Bowl ads are about as patriotic as they come.
More here: http://adweek.it/2jQEPSh
"01.02.2017 01:00:00" adweek.com Fox Is About to Learn Whether the 24 Franchise Can Survive Without Jack Bauer 24: Legacy will air directly after the Super Bowl. The network is pulling out all the stops to relaunch the franchise.
"31.01.2017 22:30:01" adweek.com Facebook Is Expanding Its Ads Measurement Capabilities After Recent Brouhahas With a few decidedly old-school offerings. A few of Facebook's new features have a particularly traditional marketing feel to them that media planners may gravitate toward.
"31.01.2017 21:55:02" adweek.com GNC's Super Bowl Ad, Already a Longshot, Is Out of the Game GNC, a brand between a rock and a hard place right now, desperately needed a win. GNC lost its CEO in July, suffered an 8.9 percent same-store sales dip in third quarter, watched its stock slide 65 percent last year, and now has had its Super Bowl ad rejected.
"31.01.2017 21:24:59" adweek.com Papa John's First Chief Ingredient Officer Gives the Chain an Edge on the Competition Sean Muldoon's mission is as much about what's taken out as what goes in. Meet the force behind the chain's new 'clean label' initiative.
"31.01.2017 20:53:02" adweek.com Snapchat Just Opened Up Its Ads API to Let All Brands Buy In It's also bringing on 16 new tech partners. Snapchat is looking to increase revenue before its IPO drops.
"31.01.2017 20:20:00" adweek.com IAB's President Is Calling on Advertising and Tech Companies to Fight Fake News Randall Rothenberg called on everyone to fix the digital advertising supply chain, making it harder for fake news to thrive. The fight against fake news represents a 'moral failure' of the advertising industry, according to Randall Rothenberg.
"31.01.2017 19:50:02" adweek.com Infographic: Here Are the Types of Ads Super Bowl LI Viewers Are Most Looking Forward to 'King of Beers' still reigns supreme While some of the results are obvious—who doesn't love cute animals?—others are less expected.
"31.01.2017 19:20:00" adweek.com How Skittles Became America's (and the NFL's) Favorite Non-Chocolate Candy Even livestock loves the fruit-flavored treat. Whether or not it started with the Seattle Seahawks' Marshawn Lynch munching Skittles after touchdowns, the brand is now inseparable from the NFL.
"31.01.2017 18:50:00" adweek.com Steve Carell Shares Some Advice Via His High School Yearbook Photo in Honda's Super Bowl Teaser Spot salutes the 'power of dreams'. While none of your high school classmates think you're going to amount to anything, 'guess what, you might'.
"31.01.2017 18:20:00" adweek.com Lady Gaga Will Star in Tiffany's First Super Bowl Ad The spot launches a new campaign, titled “Legendary Style,” to launch Tiffany HardWear, a new fashion jewelry collection. Get ready for Tiffany & Co.'s first TV ad in 20 years.
"31.01.2017 17:51:02" adweek.com Tech Companies Push Back Against Trump's Immigration Order With Protests, Lawsuits Executives from major tech brands are releasing statements and protesting Trump's executive order on immigration. Google and Amazon are leading the fight.
"31.01.2017 17:20:01" adweek.com Virgin Trains' New Roadside Billboards Use Real-Time Traffic Data to Heckle Drivers When you're sitting stuck in traffic on your morning commute, you might find yourself particularly susceptible to an ad suggesting an alternate mode of transportation. Fun use of data here.
"31.01.2017 16:50:01" adweek.com These 4 Classic Super Bowl Ads Are About as Patriotic as They Come There's something special about the American spirit, and there's no better time to tap into that Americana than at the Super Bowl. U.S.A.! U.S.A.!
"31.01.2017 16:20:00" adweek.com What I Learned at Sundance as a Creator Fresh perspective from a former agency CEO turned content exec. Branded content works best when brands add to stories in such a way that audiences not only appreciate them being there, but look forward to their next appearance.
"31.01.2017 15:45:01" media.giphy.com giphy.com Budweiser has released its full, epic Super Bowl ad, "Born the Hard Way." Watch the entire spot here: http://adweek.it/2k93wrC
"31.01.2017 15:15:30" adweek.com Betabrand Joins Dove in Gleefully Lying About Its Products in These 'Alternative Facts' Ads Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products. Are these "alternative facts" ads fun, or dumb?
"31.01.2017 03:30:00" adweek.com A Cute Dog Video Is Interrupted By Hackers in Jack in the Box's Super Bowl Teaser Regional buy gets big Facebook push. This is actually pretty clever.
"31.01.2017 03:00:00" adweek.com These Doggie Dental Chews Promise to Keep Your Pooch From Getting 'British Teeth' “Our forefathers didn't fight for independence for our dogs to have terrible teeth,” says a Yank veterinarian in a new ad, as he flashes his pearly whites. Don't wish that on anyone.
"31.01.2017 02:30:01" adweek.com Meet the Billion-Dollar Nose That Makes Your Taste Buds Crave Absolut Vodka Per Hermansson, the Absolut Company's director of sensory design, has a very valuable talent. Ooh, that smell.
"31.01.2017 02:00:01" adweek.com JetBlue Surprises New York Commuters at Jamaica Station With a Lovely Gift JetBlue provides a delightful surprise for some commuters at Jamaica Station. Would you drop everything to immediately fly to Jamaica in the middle of winter, for free?
"31.01.2017 01:30:00" adweek.com For Its New Series About a Detroit Ad Agency, Comedy Central Partnered With Motor City Brands Like Chrysler Detroiters offers big integration opportunities. Comedy Central partnered with three Detroit-based brands—Chrysler, Little Caesars Pizza and Quicken Loans—for its new Motor City series, Detroiters.
"31.01.2017 01:00:01" adweek.com Bryan Cranston Only Resurrects Breaking Bad's Walter White if the Script Is Just Right He revived the character for a Super Bowl ad and SNL sketch. The actor said two great story ideas—and one big paycheck—led him to reprise his most famous role for a Super Bowl ad and SNL.
"30.01.2017 22:13:13" adweek.com 4 Top Holding Company Leaders Speak Out Against Trump's Immigration Order Thousands of U.S. agency employees currently hold green cards or work visas. See what the CEOs from WPP, Omnicom, IPG and Dentsu have to say.
"30.01.2017 21:30:02" adweek.com IAB's Newly Elected Chairman Says Advertisers Must Raise Their Standards The IAB will fight ad fraud and improve viewability metrics in 2017. Conde Nast's Jim Norton wants to weed out 'bad actors'.
"30.01.2017 21:00:00" adweek.com Brands Are Taking a Stand Against President Trump's Immigration Ban Leaders of major brands have released statements opposing President Donald Trump's executive order. Nike, Starbucks, Kickstarter, Lyft and lots more aren't keeping quiet.
"30.01.2017 20:30:00" adweek.com 4 Smart Ways to Stretch Your Experiential Marketing Dollars At the Super Bowl and beyond. Here's how to make sure your investment in live events like the Super Bowl really pays off.
"30.01.2017 20:00:08" adweek.com 3 Ways Creative Agencies Can Overcome the Dark Side of Open Offices To reap the benefits, companies must approach the design strategically. Don't ditch them altogether.
"30.01.2017 19:30:00" adweek.com These Honda Dealers Are Getting Set to Troll Every Super Bowl LI Ad Cliché So Hard The dealers, with help from agency Secret Weapon, will donate cash to charity whenever an advertising cliché appears on the Feb. 5 telecast. Babies, hipsters, puppies and more.
"30.01.2017 19:00:00" adweek.com Ad of the Day: Ikea's Very Humble Banner Ads Assume You Clicked on Them by Mistake Almost no one clicks on a banner ad on purpose, and these friendly banners admit as much. "Did you tap by mistake?"
"30.01.2017 18:30:01" adweek.com In Tide's Super Bowl Teaser, Rob Gronkowski Has an Unwelcome Surprise for Jeffrey Tambor They're definitely one of this year's oddest ad couples. But hey, he'll give you a discount.
"30.01.2017 18:00:01" adweek.com How GoDaddy's Super Bowl Ads Helped the Brand Grow Up After sitting out Super Bowl 50 in the wake of the prior year's controversial puppy ad fiasco, GoDaddy is back in the Big Game. We take a look at GoDaddy's greatest Super Bowl hits (and misses).
"30.01.2017 17:30:00" adweek.com A Look at All the Ways Fans Will Use Social Media During the Super Bowl For marketers, it's increasingly important to attract Big Game viewers on social platforms, too. We asked a thousand 18- 54-year-olds about their digital consumption plans around the Big Game. Here are the results.
"30.01.2017 17:00:01" adweek.com Wendy's Unveils Its First Super Bowl Ad in 50 Years, and It Will Give You the Chills The fast-food chain, which will turn 50 later this decade, has finally decided it's time to take a bite out of the Super Bowl. Very, very cool from Wendy's.
"30.01.2017 16:33:07" adweek.com Dove Pokes Fun at Trump With This #AlternativeFacts Ad That Lies About the Product Shade from another Unilever brand in the U.K. Timely, amusing ad from Dove.
"30.01.2017 16:00:00" adweek.com Introducing the New Adweek.com We've relaunched our site to better serve the dynamic brand-marketing ecosystem. It's friendlier on mobile and is all around a lot more visual. Our site's got a new look, and we'd love to know what you think.
"30.01.2017 15:29:28" adweek.com How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight A timely tale aimed at recrowning the King of Beers. We take you behind the scenes of one of the Super Bowl's most ambitious ads.
"30.01.2017 14:28:45" adweek.com Marshawn Lynch Went to Houston, Scotland, Instead of Houston, Texas, for Skittles' Super Bowl Campaign They play a very different kind of football in Scotland. But Marshawn Lynch seemed to make friends there anyway when he visited recently. He made a lot of friends, though.
"30.01.2017 01:00:00" media.giphy.com giphy.com Super Bowl Ad Tracker: All about 2017's commercials. http://adweek.it/2hOeMaS
"29.01.2017 23:43:01" adweek.com Jack Dorsey's Square Tells the Timely, Inspiring Story of a Syrian Refugee's Success “We're going to keep the American dream going, because this country is for everybody,” Yassin Terou says in Square's poignant new work. The American dream, with falafel on the side.
"29.01.2017 20:21:38" adweek.com How Airbnb and Lyft Are Taking Action Against Trump's Immigration Ban As #DeleteUber becomes a trending topic. Tech brands have been some of the most vocal in opposing the controversial executive order.
"29.01.2017 16:00:01" adweek.com Nielsen Modifies Its Total Content Ratings Rollout, With 'Limited' Release on March 1 There is no longer a time frame for when all Total Content Ratings data will be publicly released. Publishers will be able to share their own data externally, with media, agencies or for other business purposes, but will not be able to release data from competitors.
"29.01.2017 14:00:07" adweek.com 12 Really Intriguing Digital Marketing Stats From This Week Mobile Redditors and digital media to La La Land. Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app.
"28.01.2017 18:47:10" Timeline Photos What's wrong with this picture?
We spoke to one of the creatives behind the ad this week: http://adweek.it/2j8L5Gp
"28.01.2017 17:00:01" adweek.com Yellow Tail Is First Wine Brand to Air a Super Bowl Ad in 40 Years With a 30-second regional spot. Yellow Tail isn't letting beer have all the fun in this year's Super Bowl.
"28.01.2017 16:00:00" adweek.com Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite The "Most Valuable Party Planner" scrapes users' accounts for their likes to create a football-themed board of recipes, fashion and party tips. Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest?
"28.01.2017 14:00:02" adweek.com MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing More platforms could be added later. MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.
"28.01.2017 01:45:01" adweek.com FCB Mexico Is Teaching Kids About Equality With a Game They Can Play Together in Different Cities It's breaking down walls. As a way to bring people together, FCB Mexico created a game that's all about breaking down walls, real and imagined.
"28.01.2017 01:05:01" adweek.com Sprint Promises a 'Real Cliffhanger' for Its Super Bowl Ad Sprint's CEO Marcelo Claure announced the ad earlier today on Twitter, writing that "it's a real cliffhanger." Sprint will return to the Super Bowl this year with a 30-second spot from Droga5.
"27.01.2017 23:10:00" adweek.com Ogilvy Unveils a Global Restructuring to Kick Off Its 'Next Chapter' Ogilvy & Mather Worldwide today announced a sprawling list of promotions, shifts and restructurings—including a large new production/ technology operation. Ogilvy & Mather just announced tons of changes, including a new operation dedicated to "the art of making."
"27.01.2017 22:58:18" adweek.com T-Mobile's CEO Just Tweeted That the Brand Is Running a Super Bowl Ad This Year The brand had a hit during last year's Super Bowl with Drake in its ad. Publicis Seattle will look to replicate last year's 'Hotline Bling' success.
"27.01.2017 22:35:00" adweek.com Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN The network looks to expand its marketing efforts Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record.
"27.01.2017 22:05:00" adweek.com Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads The Wonderful Company gets two brands in the game. John Cena voices Ernie the Elephant.
"27.01.2017 21:35:03" adweek.com Leo Burnett Hires Katie Newman As Its New U.S. Chief Marketing Officer Leo Burnett has a new chief marketing officer. Katie Newman joins the team in the U.S. as CMO, effective immediately. Katie Newman will focus on fusing creative with data as Leo Burnett's new U.S. CMO.
"27.01.2017 21:05:01" adweek.com Condé Nast Ditches the Title of 'Publisher' in Major Executive Shake-Up Follows Time Inc. in category-specific reorg. Condé now has 'chief business officers' and 'chief industry officers.'
"27.01.2017 20:39:00" adweek.com Avocado Mentions Jumped 371% on Twitter After Trump Proposed Tax on Mexican Goods A Super Bowl advertiser is caught in political crossfire. Trump's proposed border wall is threatening to hijack the conversation around Avocados From Mexico, just as the brand is gearing up for its biggest marketing push of the year.
"27.01.2017 20:05:30" adweek.com Super Bowl Ad Tracker: All About 2017's Commercials Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. Everything you need to know about all of the Big Game's brands.
"27.01.2017 19:35:00" adweek.com Google Misses Fourth-Quarter Earnings Despite Increased Advertising Revenue Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower CPC. Google's net revenue increased to $26.1 billion, up from $21.3 billion in the fourth quarter of 2015.
"27.01.2017 19:05:01" adweek.com Ad of the Day: First Ad From McDonald's New Agency Says 'There's a Big Mac for That' Omnicom's We Are Unlimited breaks its debut spot. A new day for McDonald's.
"27.01.2017 18:35:00" adweek.com Geico Tops the Week's Most Digitally Engaging Ads GEICO rules supreme in this week's chart of the most digitally engaging commercials, powered by iSpot.tv. The insurance company owns three of the top 10 spots.
"27.01.2017 18:05:00" adweek.com Most Snapchat Discover Ads Are Either Interactive or Direct Response Apps, retailers and food brands have all run recent campaigns. This three-week study has some surprising results.
"27.01.2017 17:35:53" adweek.com AlternativeFacts.com Is Now Redirecting Viewers to an Article About 'Gaslighting' Before, it pointed to a New York Times story. 'Gaslighting' is the manipulative practice of making someone feel crazy and confused using lies and other misinformation to gain power over them.
"27.01.2017 17:03:25" adweek.com The Coen Brothers Return to the Super Bowl After 15 Years With This Mercedes Ad A tribute to Easy Rider. The Coen Brothers give Peter Fonda a 4-wheel upgrade in this Easy Rider inspired spot.
"27.01.2017 16:23:37" adweek.com Bleacher Report Caters to Millennial Men With Thoughtful Sports Analysis and Parody Videos Site focuses on narrative-based content. Think of those SportsCenter promos with players palling around ESPN offices, but with more GIFs.
"27.01.2017 14:32:19" adweek.com BBDO Promotes the Creative Behind Barbie's Reinvention to CCO in San Francisco Matt Miller will lead the department. Matt Miller originally built his reputation working on Allstate's "Mayhem" campaign.
"27.01.2017 14:02:18" adweek.com You've Seen Chevy's Insipid Emoji Ad. Now Watch This Hilarious Mocking Parody of It Cruze gets a less fawning review. With very different emojis.
"27.01.2017 13:13:17" adweek.com Animal Planet and Pedigree Add VR and Branded Content to This Year's Puppy Bowl For its 13th year, the telecast has 10 sponsors. Virtual reality just got more adorable.
"27.01.2017 02:30:01" adweek.com Ad of the Day: Let This Weird Guy Be Your Tasting Buddy During a 40-Minute Beer Ad Brew delivery club offers you a new friend. Got 40 minutes to hang with this bloke?
"27.01.2017 01:00:00" adweek.com ABC Won't Rest Until Everyone Knows Scandal (and TGIT) Is Finally Back Tonight After an excruciating eight-month hiatus for ABC, the network tonight finally gets to welcome back its TGIT lineup of Shonda Rhimes-produced dramas. Scandal is back!
"26.01.2017 23:36:03" adweek.com The Coen Brothers Have Directed Their First Super Bowl Ad A 30-second tribute to Easy Rider for Mercedes-Benz The Coen Brothers enlist Peter Fonda and a whole bunch of aging bikers for this one.
"26.01.2017 22:50:00" adweek.com DDB New York Names Its First CMO and Tech Lead in a Round of Hires and Promotions Plus 2 new managing partners. Former group business director Melissa Martinez is now chief marketing officer, the first to hold that title at DDB New York.
"26.01.2017 22:24:00" adweek.com Facebook Is Changing How It Ranks Videos in the News Feed Longer content is poised for a boost. The algorithm will now favor longer videos with high percent-completion rates over short-form content or long-form videos with no views.
"26.01.2017 21:50:00" adweek.com Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place Twitter is finally adding a long requested feature: A better way to discover people, events and trends. Twitter is replacing its Moments tab with an more robust Explore option on mobile.
"26.01.2017 21:20:00" adweek.com Saatchi & Saatchi Takes Over as Global Creative Lead for HSBC The win comes just a few weeks after Saatchi named Magnus Djaba as its first global president. Saatchi is taking over the HSBC account from J. Walter Thompson.
"26.01.2017 20:50:00" adweek.com Broadcast TV Presidents Want Nielsen to Get Things 'Right' and Delay Total Content Ratings Rollout Company to meet with clients to discuss options. If we end up seeing TCR in March, expect there to be some disagreements over the numbers.
"26.01.2017 20:21:00" adweek.com Here's the Story Behind the CNN-Owned 'Great Big Story' and Its Rapid Rise Social video network tells surprising stories every day. "We're not chasing Facebook views, but we're chasing engagement."
"26.01.2017 19:45:52" adweek.com Arthur Sadoun Named to Replace Maurice Lévy as Publicis Chairman and CEO Publicis Groupe announced today Arthur Sadoun will become the holding company's next CEO, replacing Maurice Lévy after 30 years. End of an era for Publicis Groupe.
"26.01.2017 19:18:51" adweek.com How Martha Stewart Living Has Continued to Thrive for the Past 26 Years Martha Stewart has always been on top of trends, often setting them herself. Martha Stewart Living has been able to sustain itself for nearly three decades by providing a level of 'attainable aspiration' for readers.
"26.01.2017 18:40:01" adweek.com McDonald's Is Giving Away Its Big Mac Sauce via Livestreams on Facebook, Instagram and Twitter McDonald's has at times struggled with its social media campaigns, but with DDB as its agency of record since August, it may be turning that narrative around. 10,000 bottles of Special Sauce are up for grabs.
"26.01.2017 18:10:54" adweek.com What's Wrong With This Picture? Pregnancy-Test Ad Is Met With Howls of Laughter Old billboard gets a second wind, but not for the right reasons. Oh my.
"26.01.2017 17:40:32" adweek.com Facebook Is Testing Ad Placement on the Messenger Home Screen Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app. But users won't see ads within conversations unless they start them with brands.
"26.01.2017 17:05:53" adweek.com 7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it. How about 90 Snapchat Discover takeovers for $5 million?
"26.01.2017 16:34:28" adweek.com Will Febreze's First-Ever Super Bowl Ad Pass the Smell Test? Grey sprays on the potty humor. "We have no pre-game jitters," Febreze tells us.
"26.01.2017 15:12:05" adweek.com Mr. Clean Will Seduce You With His Cleaning Abilities in the Brand's Bizarre Super Bowl Ad Mr. Clean may not be down with dirt, but he's definitely able to get down and dirty on the dance floor. Mr. Clean channels his inner-Magic Mike.
"26.01.2017 14:00:00" adweek.com Taco Bell Debuts Spicy Fried Chicken Shell Chalupa at New York Speakeasy Latest zany menu item is here. Taco Bell built a Speakeasy in NYC to debut its new chalupa.
"26.01.2017 13:30:00" adweek.com This Millennial Entrepreneur Hopes Americans Are Ready to Wear Cannabis Cologne Until recently, Killian Wells hated the smell of pot. "When people smoked around me, it smelled like skunk," he said, "or worse—like skunk and B.O." The cologne doesn't actually contain marijuana for legal reasons, but the creator still captured its scent.
"26.01.2017 13:00:01" adweek.com Q&A: Can This Half an Onion in a Bag Get More Twitter Followers Than Donald Trump? It has 614,000 in less than a week. Our chat with the suddenly famous piece of produce.
"26.01.2017 03:00:00" adweek.com Billy Zane Helps Launch KFC's New Menu Item as the Brand's Latest Celebrity Colonel Actor known for playing rich guys promotes 'Georgia Gold'. New KFC colonel alert.
"26.01.2017 02:30:01" adweek.com Can't Deal With People? These Cringey Ads Say a Quick-Charging Phone Can Help Power up and run. Don't hang with this guy.
"26.01.2017 02:00:01" adweek.com What Brands Need to Know About Gen Z to Reach the New Generation of Consumers A new study from Barkley looks at what brands need to know so they don't alienate teens. Teens today differ from millennials, here's how.
"26.01.2017 01:30:01" Best Ads Ever: Brent Choi, J. Walter Thomson JWT explains its Black Lives Matter app that lets black Americans mark themselves 'unsafe'
More here :http://adweek.it/2jVLpHF
"26.01.2017 01:00:00" adweek.com Facebook Is Changing Its Trending Topics Section Again, Removing Personalization Facebook is hoping the latest changes to its Trending section will make the company's attempts to be a news service a little stronger. Facebook has begun making changes that it hopes will curb the spread of fake news on the platform.
"25.01.2017 22:15:30" adweek.com The Super Bowl Will Feature the First Ad From an Indie Hair Care Brand Another surprising newcomer has joined the Super Bowl advertiser list. 'It's A 10 Haircare' bought a 30-second spot for the Big Game.
"25.01.2017 21:25:01" adweek.com Mary Tyler Moore, Who Changed TV Forever With Her Smile, Has Died at 80 Her hit sitcom paved the way for shows built around strong women. We lost an icon today.
"25.01.2017 20:54:57" adweek.com GE Teams Up With the Boston Celtics to Put Its Logo on Their Uniforms Multiyear partnership also includes data, analytics. The Celtics join the Sixers and the Kings as the only NBA teams to have secured a jersey sponsorship for next season so far.
"25.01.2017 20:21:32" adweek.com Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play A new take on hunger games. Cute idea.
"25.01.2017 19:51:01" adweek.com Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After Shouldn't it be a national holiday? Heinz Ketchup shakes up its Super Bowl plans.
"25.01.2017 19:21:01" adweek.com Google's Virtual Reality Short Film Earns an Academy Award Nomination Google is now competing with the Ryan Goslings and Emma Stones of Hollywood. Google made the first VR film ever to be up for an Oscar.
"25.01.2017 18:55:24" adweek.com The Move Bustle Is Making to Be the 'Go-to Source for Everything Millennial Woman' It's diving deep into data to help marketers. Wonder no more about what goes on inside the minds of millennial women.
"25.01.2017 18:21:31" adweek.com When the Weather Is Bad, Digital Billboards for the 'Baywatch' Movie Will Try to Cheer You Up The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. Paramount is targeting mostly rust-belt mid-sized markets with ads that change according to the weather happening around the signage.
"25.01.2017 17:51:01" adweek.com Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System Snapchat may or may not become mobile television for younger generations. Brands can now buy guaranteed Snapchat audiences by age group and gender.
"25.01.2017 17:21:01" adweek.com Ad of the Day: Cisco Gives a 360 Tour of the Mind-Bending Space Hotel of the Future GS&P enlists group of experts to imagine galactic hospitality. Welcome to the Space Hotel.
"25.01.2017 16:51:01" adweek.com A Year After Becoming Freeform, the Network Prepares for Life After Pretty Little Liars One year ago, the network formerly known as ABC Family switched its name to Freeform, a moniker execs said better reflected its edgier content. Freeform chief Tom Ascheim doesn't care which platform audiences use to watch the network's content.
"25.01.2017 16:21:35" adweek.com Google Blocked Over a Billion 'Bad Ads' Last Year for Misleading Users While everyone on the internet is used to seeing a lot of bad ads, there are millions of others that never see the light of screens. Google is helping publishers by cracking down on click-bait and auto-click ads.
"25.01.2017 15:43:01" adweek.com This Bot Analyzes Trump's Tweets About Brands, Then Shorts Their Stocks For better or worse, brands are trying to stay out of Trump's tweets. Trump is now indirectly supporting the ASPCA.
"25.01.2017 15:10:01" adweek.com Roomba Cats Have a Blast in GoDaddy's Super Bowl Teaser GoDaddy, the brand once known for its risqué supermodel ads, has had quite the Super Bowl history. These cats are loving life right now.
"25.01.2017 14:40:00" adweek.com Britain's Channel 4 Aired a Live Ad of a Surgical Procedure, Shot From Inside a Human Body Don't look away. More cool stuff from Channel 4.
"25.01.2017 14:08:25" adweek.com Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set The 30-second Adam Driver spot will kick off the third quarter. This should be fun.
"25.01.2017 13:31:56" adweek.com Mark Zuckerberg Says He Has No Plans to Run for President Mark Zuckerberg is unfriending the idea of running for president of the United States, at least for now. Despite rumors about Mark Zuckerberg, he insists he isn't running for president in 2020.
"25.01.2017 13:08:27" adweek.com The Future Belongs to Brands That Can Give Consumers Instant Gratification The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Amazon's delivery drones will give the company a step up on its competitors.
"25.01.2017 02:30:01" adweek.com Ad of the Day: Campari's Lavish Film Noir Takes a Dark Turn on the Road to La La Land Clive Owen stars in Paolo Sorrentino spot. Lovely work from Campari and Clive Owen.
"24.01.2017 20:55:05" adweek.com Tostitos' New Party Bag Knows When You've Been Drinking and Will Even Call You an Uber GS&P's tasty new packaging. Cool packaging here from Tostitos.
"24.01.2017 19:56:01" adweek.com Bravo and BuzzFeed Are Creating Valentine's Day-Themed Content for New Con-Artist Series Partnership for 'Imposters' includes 360 video. NBCUniversal continues to make the most of its $400 million investment in BuzzFeed.
"24.01.2017 19:26:02" adweek.com Tumblr Adds Snapchat-Like Stickers and Filters for Photos and GIFs The Yahoo-owned site is launching a mobile feature today that overlays stickers and filters on top of photos and GIFs that users share. Tumblr wants its Gen Z users back.
"24.01.2017 18:56:14" adweek.com Visit Seattle's Soulful Documentary Series Shows a Different Side of the City Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. PB& and SundanceTV collaborated on a series of beautiful short films that offer quiet, contemplative looks at Seattle.
"24.01.2017 18:22:34" adweek.com Instagram Is Getting Ready to Introduce Live Stories to Users Globally Instagram is about to let everyone around the world "go live." Now the rest of the world can get in on the livestreaming fun that's been available in the U.S. since November.
"24.01.2017 17:50:01" adweek.com JWT Explains Its Black Lives Matter App That Lets Black Americans Mark Themselves 'Unsafe' CCO Brent Choi also picks his 3 favorite ads. Clever, sobering idea from J. Walter Thompson.
"24.01.2017 17:17:00" adweek.com Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016 The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election. But NFL spending was up just 1% and broadcast TV went down 2.4%.
"24.01.2017 16:47:21" adweek.com Marketers Want to Start Measuring Emoji Viewability But not all agencies are on board. Emogi, a messaging startup that reaches 10 million daily users, has partnered with Moat to measure how consumers use branded emojis and stickers.
"24.01.2017 16:00:00" adweek.com The Story Behind the Pants-Soiling 'Rings' Prank That Has 200 Million Views in 24 Hours Thinkmodo unpacks its latest hit. Our chat with Thinkmodo about this runaway hit.
"24.01.2017 15:30:00" adweek.com Skittles' 2017 Super Bowl Ad Is All About Young Love, Burglary and Saying 'Katie' a Lot At last year's Super Bowl, Skittles showed up to the party with Steven Tyler and one of the oddest ads of the game. This year, the candy brand is keeping it weird. Katie! Katie! Katie! Katie! Katie! Katie!
"24.01.2017 15:00:01" adweek.com Dippin' Dots Ice Cream Responds to Years of Twitter Insults From Sean Spicer 'We've seen your tweets and would like to be friends.' Can Dippin' Dots and Sean Spicer find common ground?
"24.01.2017 14:30:00" adweek.com Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? Snapchat's Discover section isn't always suitable for audiences under 18.
"24.01.2017 14:01:53" adweek.com Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? Here's how new guidelines hope to make it a bit less titillating. Snapchat Discover is getting a PG makeover.
"24.01.2017 13:28:15" adweek.com How Celebrity Pup 'Doug the Pug' Is Turning Internet Fame Into Merchandising Dollars Laura Perks still remembers the day in October 2015 when she got an anxious call from one of her toy buyers. This dog has his own pug empire.
"24.01.2017 03:30:01" adweek.com A Year Later, W+K Remembers David Bowie With Stunning Data-Driven Breakdown of 'Space Oddity' London shop's first window display of 2017. Cool data project.
"24.01.2017 03:03:29" adweek.com The Dutch Are Speaking Trump's Language in This Hilarious Satire Video 'Welcoming' Him While much of Europe is concerned about Donald Trump's "America First" stance, the Dutch are happy to find a middle ground: "The Netherlands Second." A healthy dose of self-mockery packed into this political satire.
"24.01.2017 02:30:00" adweek.com Ric Flair Is a Complete Lunatic as a Used-Car Salesman in Ads for US Auto Sales Channeling his real insanity. WOOOOOOOOOOO!
"24.01.2017 02:00:01" adweek.com For One Agency, the Women's March Brought Together Employees Like Never Before "When where you work understands that at the core you're just a person with your own opinions, morals and values, it makes you better at your job." The D.C. office of Huge became a rallying point for staffers across the country.
"23.01.2017 22:30:49" adweek.com Yahoo Is Pushing Back Its Sale to Verizon Until the Second Quarter Yahoo says its planned sale to Verizon is still happening, but it's going to take a little longer than expected. In its fourth quarters earnings report released today, the ailing tech company said it will be acquired by the telecoms giant in the second Yahoo did beat earnings estimates though.
"23.01.2017 21:30:00" adweek.com 72andSunny Promotes Strategy Lead Matt Jarvis to CEO 72andSunny has promoted partner, chief strategy officer Matt Jarvis to chief executive officer, a role held by co-founder John Boiler since 2012. Founders John Boiler and Glenn Cole will become creative chairmen for the agency.
"23.01.2017 20:52:19" adweek.com Someone Bought AlternativeFacts.com and Is Oddly Redirecting Traffic to NYT's Story As the political climate gets stormier, the internet is becoming weirder. The Times claims it has nothing to do it.
"23.01.2017 20:10:00" adweek.com This Site for Young Millennials 'Democratizes Content' by Showing a Full Spectrum of Viewpoints Odyssey's readers get different takes on issues at every turn. On Odyssey, you might find heartwarming hometown heroes next to political- or issue-based essays about the fear that comes with Donald Trump's inauguration.
"23.01.2017 19:40:31" adweek.com Yahoo Is Under Scrutiny for Delaying Disclosure of Its Massive Data Breach Just like consumers' data histories never fully disappear, the same goes for companies and their data woes. The SEC is reportedly investigating if Yahoo violated civil securities laws.
"23.01.2017 19:10:00" adweek.com What a Tobacco Company's Office Party Would Feel Like If Everyone There Were Totally Honest Cheers to the addicts! Camaraderie heightened to a surreal, sinister level.
"23.01.2017 18:38:31" adweek.com Bud Light Raises a Beer to Bromances in New 'Famous Among Friends' Spots Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, "Famous Among Friends." This Bud's for your bro.
"23.01.2017 18:07:00" adweek.com Lying in the Face of Facts? Trump Did That for a Decade With Celebrity Apprentice Ratings For television reporters who've spent the past decade covering Trump as host of The Apprentice, the bald-faced lying in the face of clear facts is a familiar sight. Donald claimed the show was always No. 1, even when it was 41st, or 72nd.
"23.01.2017 17:37:32" adweek.com Duracell Pushes the Idea of Trust in Its First Offbeat Ads From Wieden + Kennedy Plus, a fun glossy catalog. Duracell's quirky new ad campaign.
"23.01.2017 17:07:01" adweek.com Dads Play Barbie With Their Daughters in the Doll's Latest Charming Effort to Modernize BBDO explores a unique bond. It's Barbie time for dads in this sweet campaign.
"23.01.2017 16:37:01" adweek.com John Malkovich Will Star in Squarespace's Super Bowl Spot Actor and director John Malkovich, who recently appeared in a short film for Squarespace, will also star in the brand's Super Bowl ad. This marks Squarespace's fourth appearance in the Big Game.
"23.01.2017 16:07:00" adweek.com Campbell's Joins the Today Show and Vox Media for a Branded Content Series NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater.com. "Home-cooked, chef-made," showcases Campbell's products used both by chefs and home cooks.