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"20.01.2017 20:10:00" adweek.com 4 Key Takeaways About the Future of Content From the Brand Storytelling Conference Gen Z insights, views vs. attention, and the boomerang effect. Telling good stories about a brand is less valuable than having a brand support a good story.
"20.01.2017 19:41:00" adweek.com CBS Hopes the AFC Championship Will Spark Its First New Reality Hit in 7 Years The broadcast networks haven't launched a hit reality competition series since NBC debuted The Voice but CBS is looking to break that streak on Sunday. 'Hunted' will debut right after the game.
"20.01.2017 19:10:00" adweek.com Trump's First Twitter Background Image for @POTUS Was From Obama's '09 Inauguration Gaffe underscored Friday's tiny crowd. Sad!
"20.01.2017 18:41:13" adweek.com A 53-Year-Old Ballerina Personifies Defying Age in This Skin Care Ad Introduces No7's new campaign to U.S. market. Alessandra Ferri was the youngest prima ballerina at London's Royal Ballet at 19 and is still dancing professionally at 53.
"20.01.2017 18:02:24" adweek.com Budweiser Ending Olympic Sponsorship After 32 Years After sponsoring the U.S. Olympic team since 1984, Anheuser-Busch InBev is ending its partnership with the U.S. Olympic Committee. The sponsorship had spanned 16 Olympic games. Bud is no longer the official beer of Team USA.
"20.01.2017 17:30:31" adweek.com Is Netflix Trolling Trump With Today's Grim Teaser for House of Cards? As many gather in Washington today to witness Donald Trump's inauguration as president, Netflix used the moment to share its own dark depiction of the capital. Yikes.
"20.01.2017 17:05:09" adweek.com Expedia Shares a Powerful Message of Global Togetherness Amid a Divisive Inauguration While most brands seem to be quietly disinterested in discussing today's inauguration, travel booking site Expedia is a bit more willing to wade into the fray. The timing is no coincidence.
"20.01.2017 16:02:36" adweek.com New Study Finds That Agencies and Marketers Are Still at Odds in 2017 RSW/US survey notes stubborn gap. Marketers' top concerns are almost diametrically opposed to those of agencies.
"20.01.2017 15:31:45" adweek.com Agency Crowdsourced This Mosaic of Standing Ovation GIFs as a Thank-You to Obama If there was ever a time to give President Obama a standing ovation, today is the day. And GIFs—lots of them—are helping make it happen. Check out 'The Standing O' from Deep Focus and GIPHY.
"20.01.2017 15:01:02" adweek.com Ad of the Day: Weight Watchers' Remarkable Film Asks Why People Gain Pounds in the First Place Thoughtful testimonials via filmmaker Gary Tarn. Interesting short film from Weight Watchers.
"20.01.2017 14:30:02" adweek.com This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad People Special cultivars for creatives, strategists and technologists. Which one is right for you?
"20.01.2017 14:00:00" adweek.com There's a High Bar for Trump's Inauguration to Beat Previous TV Ratings Ratings are the currency of TV, and President-elect Donald Trump knows it. Nearly 42 million watched Reagan's first swearing-in, and almost 38 million watched Obama take the oath for the first time.
"20.01.2017 13:30:00" adweek.com It's Time Marketers Rethink Their Commitment to Content By using their time and energy wisely. 'To create something people want, you need to invest time and effort to understand them.'
"20.01.2017 03:30:00" adweek.com McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac? Canadians are asked to weigh in. Bacon confuses everything.
"20.01.2017 02:30:00" adweek.com Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign Also putting 'questionable hairstyles' behind him. Jeah?
"20.01.2017 02:00:00" adweek.com In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire More than ever, we agency runners must seize today's uncertainty as an opportunity to lead. A message to the unafraid in creative land.
"20.01.2017 01:30:00" adweek.com Snapchat Is Now Pitching Brands on Sequential Video Ads Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. Snapchat is encouraging brands to run longer video by buying bigger packages of ads.
"20.01.2017 01:00:00" adweek.com This Week's 10 Most Digitally Engaging Commercials Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company iSpot.tv. Apple takes the top 2 spots with its iPods and iPhone 7+ ads.
"19.01.2017 23:00:00" adweek.com Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season. If you needed any more proof that people love to shop on their phones.
"19.01.2017 22:30:00" adweek.com Chipotle Picks Venables Bell & Partners, MullenLowe Mediahub to Help Turn Its Brand Around Chain hopes to bounce back from E. coli scandal. Adweek's 2016 Breakthrough Agency of the Year, Venables Bell & Partners, has its work cut out for it.
"19.01.2017 22:00:00" adweek.com Persil Is Bringing Its 'Stain-Fighting Superhero' Back to the Super Bowl Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative on this one.
"19.01.2017 21:31:06" adweek.com This Startup Aims to Get Snapchat Users to Actually Pay for Brands' Geofilters FilterPop wades into unchartered waters. "Fans not only pay for the ads, but actually pay the brand to launch Snapchat ads for them."
"19.01.2017 20:51:13" Adweek BrandShare What 8 brand storytellers have to say about the content people want to see. We asked the sponsors of the Brand Storytelling conference to share their insights on what brands need to do to become captivating storytellers.
"19.01.2017 20:20:20" adweek.com Q&A: Elizabeth Banks on Her Partnership With the American Heart Association She's also directing a Super Bowl ad. We talked to Elizabeth Banks about trying to use humor to change the world.
"19.01.2017 19:45:32" adweek.com Snapchat Advertisers Can Now Target the App's Users Based on Offline Sales Data Honda and Kia are among first testers. Snapchat's new ad-targeting could be big for retailers and packaged goods brands.
"19.01.2017 19:16:32" adweek.com This Clothing Retailer Has the Perfect Fashions for When a Burning Piano Falls on You Centrepoint outfits you again for existential doom. Clothing for the doomed.
"19.01.2017 18:38:32" adweek.com Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated Epic endeavor led by Endemol Shine Beyond. Capturing Everest will live on SI's digital properties in the coming weeks as a multipart documentary.
"19.01.2017 17:53:14" adweek.com Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for Adidas Originals Snoop did it his way: Doggystyle. Great new spot for adidas Originals.
"19.01.2017 17:52:57" adweek.com YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance BBDO and Droga5 are among those participating. YouTube wants brands to understand the value of short-form storytelling in a mobile world.
"19.01.2017 17:04:16" adweek.com Following Overworked Employee's Suicide, Dentsu Names New CEO and Cuts Execs' Pay Toshihiro Yamamoto is taking the helm amid an investigation into the agency holding company's role in a young staffer's death. Several executives, including those who managed the woman who committed suicide, will see their pay cut.
"19.01.2017 17:00:00" adweek.com Justin Timberlake, 'Chief Flavor Officer' of Bai, Will Star in Beverage Brand's Super Bowl Ad National :30 follows last year's regional spot. Justin Timberlake's new gig.
"19.01.2017 16:30:00" adweek.com Why Media Agencies Have to Shed Tradition as Fast as Possible CMOs are driven by business performance, and the connection between action and impact is now provable. They'll be vital in the post-digital world, but only by looking forward.
"19.01.2017 16:00:00" adweek.com This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client He has seven interviews now. Pretty sneaky, sis.
"19.01.2017 15:34:00" adweek.com How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that. 'Courageous' wins Arc Award for Best Nonfiction Series.
"19.01.2017 14:58:27" adweek.com Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting No, it's not robbery. We love an ad with a bit of mystery and runaway glamour.
"19.01.2017 14:14:18" adweek.com FX's Comedy Baskets Brings Back Costco and Arby's for Season 2, but Still Can't Land a Paid Integration Baskets is expanding the brands featured on the show in Season 2. Baskets will feature a heated family argument at Applebee's in Season 2.
"19.01.2017 13:43:05" adweek.com Crackle Insists It Can Thrive Even After Losing Jerry Seinfeld and Its Signature Show Tuesday seemed to be a bleak day for Crackle. Crackle says Comedians in Cars Getting Coffee is no longer its most-watched show.
"19.01.2017 13:00:00" adweek.com Hulu's CEO on Its New Livestreaming Bundle and Getting The Golden Girls Plus, why he can't save every canceled show. 2017 looks to be Hulu's biggest year yet.
"19.01.2017 03:30:01" adweek.com This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard John McTiernan helms Ghost Recon spot. John McTiernan is back.
"19.01.2017 03:00:00" adweek.com Here's What Marketers Can Expect From Pinterest in 2017 Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. President Tim Kendall talks video, measurement and size.
"19.01.2017 02:30:00" adweek.com Hyundai's Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. The spot, which Hyundai is calling a 90-second documentary, will run right after the Big Game ends.
"19.01.2017 02:00:00" adweek.com Will Millennials Care About The CW's 'Archie' Reboot? Riverdale is network's biggest branding challenge yet. 'Riverdale' finds Archie, Betty, Veronica and Jughead entangled in racy storylines miles from the world of the squeaky-clean comics book.
"19.01.2017 01:30:00" adweek.com Insightpool's Universal Search Tool Makes It Easier for Brands to Find Influencers of All Kinds Clearly defining who's a social influencer, these days, is becoming more difficult. At least, that's according to Insightpool CEO Devon Wijesinghe. Now you can filter 600 million profiles in seconds to find that perfect influencer for your brand.
"19.01.2017 01:00:00" adweek.com Former Politico Heads Are Shaking Up Native Advertising With New Site Launch partners include PepsiCo and Boeing. Some of the original minds behind Politico are ready to show off their take on a different kind of news site.
"18.01.2017 23:00:00" adweek.com VML Names 2 Co-Chief Creative Directors, Strengthening U.S. Team And a new director of recruiting. John Godsey and Mike Wente will serve as co-chief creative officers, while new hire Craig Badynee will oversee creative recruiting.
"18.01.2017 22:30:01" adweek.com Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data Via DataSift's new deal with the network. Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments.
"18.01.2017 22:00:00" adweek.com This Is Us, the Season's Breakout Hit, Has Been Renewed for 2 More Seasons Creator has a long-term plan for the show. Great!
"18.01.2017 21:33:00" adweek.com What Content Creators Need to Know About Twitter Relaunching Vine as Vine Camera The app formerly known as Vine has started growing new roots. Vine has officially shut down and relaunched as Vine Camera, an app that will let users upload six-second videos directly to Twitter.
"18.01.2017 21:02:20" adweek.com Will & Grace Is Returning to NBC Next Season for a 10-Episode Run Fox isn't the only broadcast network that's bringing back its biggest recent hits. Last fall's Hillary Clinton video actually sparked the revival.
"18.01.2017 20:31:36" Adweek BrandShare Consumers are more connected than ever, but brands still struggle to meet their needs. Marketers who power personalization with data are seeing success.
"18.01.2017 20:00:01" adweek.com Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline Anheuser-Busch will air spots for Busch, Michelob Ultra and Budweiser. What Anheuser-Busch is planning for Super Bowl LI.
"18.01.2017 19:30:00" adweek.com Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for Mitsubishi A hybrid impresses its own kind. Mythic.
"18.01.2017 19:00:00" adweek.com Agencies Need to Take Talent Lessons From Hollywood and the NFL 3 questions to help mimic them. There's a right way to handle creatives, but most shops don't think that way.
"18.01.2017 18:28:01" adweek.com Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid Actress also narrates two :15s breaking this week. A Super Bowl ad debut for Melissa McCarthy.
"18.01.2017 17:52:12" adweek.com Here Are the Top 10 Super Bowl Ads on YouTube For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. People love puppies (and Star Wars).
"18.01.2017 16:24:28" adweek.com Here's What Made BBDO's Deceptively Touching 'Judo Kid' Story a Winner Growing up is hard. When you throw in unforeseen complications like those things we call "dreams," it gets even trickier. BBDO takes home the Adweek Arc Award for Best Use of Short-Form Fiction.
"18.01.2017 15:31:01" adweek.com Ad of the Day: Reebok Gets 'More Human' Than Ever in Evolving Aspirational Campaign No pain, no gain. Check out year three of "Be More Human."
"18.01.2017 14:30:58" adweek.com This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She? When this horrifying bit of video streamed live on Dec. 16, some 2,500 users were looking on in horror and dismay. Did this cross a line?
"18.01.2017 13:59:53" adweek.com 'I'm Alpha Male Adjacent.' Neil Patrick Harris on Why He's Still Doing Ads for Heineken Light Actor begins 4th year of 'refined beverage hilarity.' Our chat with Neil Patrick Harris.
"18.01.2017 13:25:16" adweek.com How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out Life was easier for brands in the old days. It's been a rough year for Chipotle's reputation.
"18.01.2017 02:00:00" adweek.com This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love "The World's Biggest Asshole" won for Best Charity/Pro Bono/Pro-Social Effort. The Martin Agency earns a brand storytelling Arc Award for its short film starring Thomas Jane.
"17.01.2017 22:00:00" adweek.com KFC's $230 Million Media Business Goes to Mediavest | Spark Incumbent MEC sat out the review. KFC has awarded its U.S. media agency of record business to Mediavest | Spark after a review that launched in September.
"17.01.2017 21:30:00" adweek.com 4A's Aims to Help Mothers in the Ad Industry Get Ahead With a New Initiative Mothers@Agencies program launches in February. 49 percent of women in the ad industry say that family responsibilities are the key barrier to career advancement, the 4A's is aiming to change that with a new virtual coaching program.
"17.01.2017 21:00:00" adweek.com Joan Hires Its First Senior Creatives as It Eyes Being More Than a 'Female-Run Ad Agency' Dave Canning and Dan Treichel come aboard. Joan has snagged the award-winning duo of Dave Canning and Dan Treichel to serve as co-executive creative directors in its newly opened Manhattan office.
"17.01.2017 20:30:00" adweek.com An Unexpected Journey With Werner Herzog 'Lo and Behold' celebrates the digital connection that defines us. Here's the story of how Werner Herzog declining an offer to direct commercials turned into a feature-length documentary film.
"17.01.2017 20:03:04" adweek.com Facebook Is Building Its First Startup Incubator in Paris Some companies will have access to the social giant's resources. Facebook's Startup Garage, a new tech incubator based in Paris, will house between 10 and 15 data-driven companies.
"17.01.2017 19:28:00" adweek.com Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks Four-year-old Sophie took the proverbial wheel by driving the truck via remote control through an obstacle course. Forsman & Bodenfors wins the Adweek Arc Award for Best Sponsored Content.
"17.01.2017 19:03:00" adweek.com Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness? Short, GIF-like 'Dark clouds' video angers some. "Dark clouds never got in the way of talent."
"17.01.2017 18:30:00" adweek.com Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China And David Beckham pops in to say hi. adidas takes another shot at Under Armour.
"17.01.2017 18:00:01" adweek.com Infographic: How Storytelling Is Helping Brands Sell More Products It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. Perceived value among consumers increases when items are paired with more narrative than standard description.
"17.01.2017 17:30:01" adweek.com Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match Tie-in with upcoming Lego Batman Movie. Chevrolet and LEGO storm the North American International Auto Show.
"17.01.2017 17:00:00" adweek.com These Comedians Make It OK to Laugh at Yourself About Race Above Average is behind an edgy new series. Comedian Ziwe Fumudoh tries, and succeeds, to make her white friends squirm.
"17.01.2017 16:28:02" adweek.com How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte Evolving client demands call for sweeping changes. Strategy departments have borrowed a page from consultancies' playbooks, helping clients with everything from web design to product development while they hire more employees from outside the traditional agency world.
"17.01.2017 15:47:00" adweek.com Our First Arc Awards Winners Represent the Best in Branded Storytelling The honors cut across fiction and nonfiction, as well as digital, TV and film categories. Check out the winners for Adweek's inaugural Arc Awards!
"17.01.2017 15:46:43" Adweek's cover photo
"17.01.2017 15:22:25" adweek.com Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods The headphones are this freeing. A nice poetic intro to Apple's AirPods.
"17.01.2017 14:10:03" adweek.com The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers But they might deserve it. So rude! (Okay, it's a little clever.)
"17.01.2017 13:38:57" adweek.com Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans. The top bowl games reach an audience of nearly 20 million people.
"16.01.2017 18:39:56" adweek.com How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. Super Bowl viewers share their thoughts on the commercials more than any other topic.
"16.01.2017 18:01:21" adweek.com Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can't Let Them With 80% of parents saying they prefer seeing diverse families in ads, it seems like inclusion should be ]low-risk, high-reward for marketers. But times are changing. The right thing is rarely the easy thing.
"15.01.2017 15:20:14" adweek.com Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad. Get excited Breaking Bad fans: Gus Fring is back in town.
"15.01.2017 00:18:08" adweek.com The American Apparel Brand Won't Disappear After All US Stores Close American Apparel, the beleaguered retailer with a history of risqué advertising, will close all 110 of its U.S. stores, but its brand name will live on. It's the end of the road for American Apparel's brick-and-mortar stores.
"14.01.2017 23:45:57" adweek.com Why Moving Full Frontal to Wednesdays Allows Samantha Bee to Better Cover Trump Something was different about Full Frontal with Samantha Bee's return to TBS last week, after its holiday hiatus. Producing a show every Monday was almost too much for the Full Frontal crew to handle.
"14.01.2017 20:49:51" adweek.com Without Game of Thrones, HBO Will Rely on The Young Pope and Murderous Moms Every spring since 2011, HBO has been able to rely on the new season of Game of Thrones and the audience surge that show provides. HBO is dialing up some big time stars for its upcoming shows.
"14.01.2017 18:00:00" adweek.com GE Just Launched a Branded Virtual Reality Series About Science GE, hoping to bridge a storyline between science and art, has just debuted a new documentary miniseries in virtual reality. New work from Chris Milk's studio Here Be Dragons
"14.01.2017 16:30:01" adweek.com 3 Ways Marketers Can Meet Today's New Standards for Engaging Consumers Marketers often ask, "What's next? What's the future?" Well, the future is already here, and customers are waiting for us to meet their expectations. Google's president of the Americas shares her advice for brands and agencies.
"14.01.2017 15:00:57" adweek.com AOL's New 360° and Live Video Studio Is a 'Physical Embodiment of Native Advertising' It's a building with a two-part mission: First, make one of the oldest digital brands cool again. Second, secure the future of branded content. AOL content just got a new home, and it's quite ambitious.
"14.01.2017 15:00:31" adweek.com 9 Particularly Interesting Digital Marketing Stats From This Week The past few days saw the digital marketing world awaken from its postholiday slumber and really put out some eye-opening stats. Check out the nine that grabbed our attention this week: 1. Breaking down our social era Sixty-nine percent of U.S. adults are Instagram Stories are a huge hit, millions of people are watching Twitter's livestreams and more recent insights you need to know.
"14.01.2017 02:30:00" adweek.com Why 2 Agency Creatives Launched 'Not This White Woman,' an Anti-Trump Clothing Line Proceeds benefit Planned Parenthood. If you were disappointed with how certain demographics voted in the 2016 presidential election, you're not alone.
"13.01.2017 21:45:00" adweek.com Fox's New 24: Legacy Hero Is on the Run in the World Trade Center Oculus 100-yard motion digital campaign launches Monday. Here's a cool way to use the Oculus' 19 giant screens.
"13.01.2017 21:16:02" adweek.com BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters, and Crystal Rix has also been promoted to chief strategy officer. Tara DeVeaux returns to BBDO.
"13.01.2017 20:41:23" adweek.com Expedia's New VR Film Takes You on a Scenic Railroad Journey in Norway If you've been wanting to take a trip to Norway, Expedia has a new 360-degree virtual reality film that may inspire you to book a flight, and then a train. The 44-minute video shows off Norway's impressive fjords, mountains, glaciers, waterfalls and the northern lights.
"13.01.2017 20:07:46" adweek.com Kids Adorably Critique BJ's Healthy New Menu in These Charming Ads If you want an honest opinion about food, restaurant critics have nothing on kids. DDB San Francisco recruits the littlest restaurant reviewers.
"13.01.2017 19:36:00" adweek.com This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to 'HEL' It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition. Flightradar24.com found social media gold today.
"13.01.2017 19:03:01" adweek.com Ad of the Day: Pearle Vision's Touching New Ad Stars a Boy and His Very Special Glasses Energy BBDO gets personal in eyewear spot. Really sweet ad from Pearle Vision.
"13.01.2017 18:27:01" adweek.com The Obamas Gave an Intimate Behind-the-Scenes Virtual Reality Tour of the White House A look at how the First Family lives. This might be better than actually visiting the White House in person.
"13.01.2017 17:50:16" adweek.com Can Pizza Hut Outdo Itself With These Sitcom-Style Ads From Viacom? Millennial spots extend core campaign. Are these better than Droga5's Pizza Hut ads?
"13.01.2017 15:58:23" adweek.com The Week's 10 Most Digitally Engaging Ads Electronic communication is the name of the game in the latest weekly chart of the most digitally engaging commercials, according to TV ad-attention analytics company iSpot.tv. With more than 48,000 social actions, Apple's iPhone 7 spot takes the lead.
"13.01.2017 15:25:02" adweek.com Here's Proof You Can Get Away With Pretty Much Anything in a Radio Ad Enjoy making that kale hamster smoothie, says Radio Mercury Awards. Go ahead and whack Granny with a frying pan.
It's totally fine!
"13.01.2017 14:54:04" adweek.com The 10 Most Watched Ads on YouTube in December Jennifer Hudson and Shell stage an impressive comeback. See December's biggest viral hits on YouTube.
"13.01.2017 13:30:20" adweek.com Why CBS Is Airing Its First Saturday Drama Series in 13 Years For decades, Saturday was an essential component of each broadcast network's prime-time schedule, but in recent years the networks have thrown in the towel. Ransom costs a fraction of other CBS dramas, which makes it a perfect fit for Saturday nights.
"13.01.2017 04:00:00" adweek.com Canada's Prime Minister Just Took Part in Snapchat's First Live Story With a Politician Canadian Prime Minister Justin Trudeau took to Snapchat today to answer questions in a Live Story. Next up: Donald Trump figures out how to use face swap filters.
"13.01.2017 03:30:01" adweek.com This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers Buying a franchise, then selling a story. Nicely done.
"13.01.2017 03:00:00" adweek.com Hyundai Takes Unboxing to a Whole New Level in This British Commercial Cutting out the auto dealerships. Delivery!
"13.01.2017 02:30:00" adweek.com Never Mind the Trump Boycott, 50,000 People Are Still Waiting for Bean Boots Up until a few hours ago, L.L.Bean boots were the last article of clothing anyone would associate with politics. This is how the now politically charged pair of hunting shoes came to be
"13.01.2017 02:00:00" adweek.com Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5. Welcome to the Sausage Dome.
"13.01.2017 01:30:00" CES 2017: 5 Products Marketers Should Keep an Eye on This Year ICYMI—cool stuff from CES.
More here: http://adweek.it/2juVHij
"13.01.2017 01:00:00" adweek.com Fender's Stylish New Ad Campaign Hopes to Attract the Next Generation of Musicians Iconic guitar brand targets a younger audience. Fender's digital and social efforts are aimed at a generation that no longer visits guitar shops.
"12.01.2017 22:44:16" media.giphy.com giphy.com Going to Sundance this year? Join us at the first annual
Adweek Arc Awards winners ceremony and dinner party!
More info and tickets here: http://adweek.it/2iMQwWW
"12.01.2017 22:00:00" adweek.com Wunderman Is Stepping Out of WPP's Shadow in 2017 With New Hires and Clients Adds execs from Microsoft, Mastercard, Zillow. Take a look at Wunderman's ambitious plans for the new year.
"12.01.2017 21:30:00" adweek.com Sprint Launches Its First Media Agency Review in More Than a Decade Client spent nearly $800 million in 2015. This media review comes just weeks after Sprint picked Droga5 as its new U.S. creative agency of record.
"12.01.2017 21:00:00" adweek.com The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network. Not surprisingly, most of the views are on mobile.
"12.01.2017 20:30:00" adweek.com These Smart Retail Shelves Tell Brands All About Who Is Looking at Their Products Cloverleaf is launching AI-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. The next time you pick up a six-pack at your local grocery store, artificial intelligence may be analyzing your eye movements and facial expressions.
"12.01.2017 20:00:00" adweek.com Suddenly, Home Automation Is All the Rage Among Millennial Men on Facebook Chatter about home automation has recently increased by more than eight times year over year on Facebook. Check out Facebook IQ's latest Topics to Watch data charts.
"12.01.2017 19:30:00" adweek.com It Sounds Obvious, but to Be Trusted, Brands Must Be Honest 3 lessons from marketers who did it right. "To earn trust, brands must create an emotional relationship with their customers through actions that inspire them and align with their values."
"12.01.2017 19:00:01" adweek.com BuzzFeed Raised $25,000 for Committee to Protect Journalists With 'Garbage' Merchandise Flash sale lasted less than 12 hours. Donald Trump has yet again succeeded in supporting journalists despite every effort not to.
"12.01.2017 18:30:00" adweek.com Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. Waking up never looked so cool.
"12.01.2017 18:00:00" adweek.com Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad She also supplied the music. Great stuff from Nike and FKA twigs.
"12.01.2017 17:30:00" adweek.com Colonialism Is a Massive Beach Party in Australia's Latest Epic, Provocative Ad for Lamb Anybody bring ice? Australia's lamb ads are always controversial.
"12.01.2017 17:01:21" adweek.com Elton John Wants You to Make the Official Music Video for One of His 1970s Classics Hold us closer, tiny dancer. You can pick "Rocket Man," "Tiny Dancer" or "Bennie and the Jets."
"12.01.2017 16:32:53" adweek.com Eat a Snickers or Risk Becoming a Frozen Husk of Your Former Self, Candy Bar Warns Latest ad from Impact BBDO. It could happen.
"12.01.2017 16:01:13" adweek.com Why Trump Just Gave L.L. Bean an Endorsement the Brand Probably Doesn't Want L.L. Bean is in a tough spot today. The brand is struggling to maintain its political neutrality while also being praised by Donald Trump for one exec's support. How should L.L. Bean navigate this situation?
"12.01.2017 15:30:00" adweek.com Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof' While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is here. The matchup matters more than the quality of the game.
"12.01.2017 15:00:02" adweek.com Breaking Bad Fans Lose Their Minds as Gus Fring Returns in Ad for Los Pollos Hermanos Delicious fake commercial for Better Call Saul. Did somebody say Los Pollos Hermanos?
"12.01.2017 14:30:00" adweek.com As a Producer, Bryan Cranston Knew the Best Way to Save His Pilot Sneaky Pete Was to Act In It Himself When his iconic TV series Breaking Bad went off the air in 2013, Bryan Cranston wasn't looking to dive back into another series role. Bryan Cranston's return to TV makes Sneaky Pete one of the most anticipated shows of the year.
"12.01.2017 14:00:00" adweek.com 3 Trends From CES That Marketers Really Need to Pay Attention To Embrace sensuality, systems and reactions. Brad Alperin, svp of Strategy at 360i, on what he thinks is going to be important in 2017.
"12.01.2017 02:00:00" adweek.com DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool Sega-like graphics pitch Timberland boots. Fun new work from AKQA.
"12.01.2017 01:30:00" adweek.com These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. Ugly Christmas sweaters: still a thing.
"12.01.2017 01:00:00" adweek.com Why Fox Handed the Season's Biggest New Show, This Is Us, to NBC It produces the No. 1 series on 6 networks. "When we read that script, we just felt that tonally, it was a show that seemed consistent with Parenthood and Friday Night Lights, and NBC had had some real success with that."
"11.01.2017 22:15:00" adweek.com Saatchi & Saatchi Selects Magnus Djaba as Its First Global President Saatchi & Saatchi today announced that Magnus Djaba will take on a newly created role of global president of the agency. This news comes alongside an announcement that current global CEO of Saatchi & Saatchi, Robert Senior, will step down to "pursue personal ambitions."
"11.01.2017 21:45:01" adweek.com 64% of Marketers Have a Snapchat Account, According to New Report While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report. However, "many brands have struggled to produce content for the platform."
"11.01.2017 21:15:00" adweek.com Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore GM brand preps a :30 for the first half. Buick was very happy with how last year's :30 performed.
"11.01.2017 20:45:00" adweek.com JWT and Gustavo Martinez Deny Racist, Sexist and Anti-Semitic Claims in New Court Filings Erin Johnson filed suit 10 months ago. Here's the latest after the judge refused JWT's requests to dismiss the case entirely last month.
"11.01.2017 20:15:00" adweek.com Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Is this Facebook's answer to Snapchat Discover?
"11.01.2017 19:45:01" adweek.com Did BuzzFeed Go Too Far in Publishing a Salacious, Unverified Report About Donald Trump? On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. It was the post heard 'round the world, but should it have been?
"11.01.2017 19:15:01" adweek.com Ad of the Day: See the Sweet Samsung Ad That's Become a Major Hit in India 'We will take care of you, wherever you are,' says brand's service division. The 4-minute spot has a few surprises.
"11.01.2017 18:45:01" adweek.com A Majority of Americans Want Donald Trump to Dump His Twittter Account If the results of a new survey are any sign, Americans now think Donald Trump should focus on more pressing matters than his Twitter account. And only about half of Republicans think Trump should keep tweeting at all (from @POTUS or his own handle).
"11.01.2017 18:15:03" adweek.com Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. Hyperlocal, reactive posters from TBWA.
"11.01.2017 17:45:00" adweek.com Why the Most Important Word in 2017 Will Be 'Experience' Brands need to find the space for differentiation. "We have the technology. This year, let's answer the question of what we do with that technology."
"11.01.2017 17:15:00" adweek.com Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives Toilet paper brand's new 'Be soft. Be strong' spots. Check out the new Deutsch campaign.
"11.01.2017 16:43:14" adweek.com Facebook Aims to Promote Better Journalism, Fight Hoaxes and Work With Local News Outlets In a blog post on Wednesday, Facebook laid out a fairly elaborate plan called to promote better media reporting and consumption The Facebook Journalism Project includes a local news initiative, new storytelling formats and fighting hoaxes.
"11.01.2017 14:03:09" adweek.com Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. About 30 advertisers are already on board.
"11.01.2017 02:45:00" adweek.com Maybelline Gets Manny Gutierrez to Star as Its First Male Beauty Star Maybelline is engaging in two firsts: working with beauty influencers, and using a man as the face of its campaign. Maybe he's born with it.
"10.01.2017 20:45:00" adweek.com Nearly 3 Million Users Tuned in to Twitter's Golden Globes Red Carpet Livestream Nice follow-up to its NFL deal. Another successful branded livestream for Twitter.
"10.01.2017 20:15:01" adweek.com ESPN Anchors Can't Pull Off This NBA Star's Signature Style in New SportsCenter Ad Draymond Green versus the fakers. Don't try to be Draymond Green.
"10.01.2017 19:45:00" adweek.com Can Scandal's Return Help Resuscitate ABC's Season? After a long hiatus, Scandal is finally returning to ABC—and not a moment too soon for the struggling network, which desperately needs the show's ratings and ad revenue boost after a difficult fall. Shonda Rhimes says she doesn't care about ratings though.
"10.01.2017 19:15:00" adweek.com Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut 84 Lumber will promote job offerings. After spending only $736,000 on domestic marketing in all of 2015, 84 Lumber Company with drop more than $10 million on its Super Bowl ad.
"10.01.2017 18:45:00" adweek.com Microsoft Finds Its Latest Inspiration in This All-Deaf High School Football Team What's in a playbook? And vice versa?
"10.01.2017 18:18:01" adweek.com Facebook Advertisers Now Have More Ways to Create Retargeted Ads Could be big acquisition tool for retailers. Facebook's dynamic ads get a big update.
"10.01.2017 17:45:00" adweek.com Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing App debuts deep-linking and auto-fill. Snapchat keeps on diversifying its ad offerings.
"10.01.2017 17:16:00" adweek.com Wendy Clark Hires Coca-Cola Veteran as DDB North America's First Chief of Staff This week, DDB named Catherine Locker to serve as its North American chief of staff, a newly created position. Catherine Locker will handle top-level administrative duties to help apply the new "DDB Flex" model across more than 17 agencies and their respective C-suites.
"10.01.2017 16:45:00" adweek.com Ad of the Day: Nick Offerman Narrates an Ode to HomeAway Not Screwing Up Your Vacation Tom Kuntz directs latest comedy from Saatchi London. Don't hang with this guy.
"10.01.2017 16:15:00" adweek.com This Digital Publisher Wants to 'Alter the Perception of Cannabis Users' A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Civilized wants to be the Vanity Fair of marijuana culture.
"10.01.2017 15:47:00" adweek.com My Local Animal Shelter's Adorable, Low-Budget 'Kitty Kommercial' Rockets to Stardom The story behind the charmingly amusing Furkids spot. This is so good.
"10.01.2017 15:15:51" adweek.com If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo's Board In addition to Mayer, several other board members—Yahoo co-founder David Filo, Eddy Hartenstein, Richard Hill, Jane Shaw and Maynard Webb—are also leaving. Yahoo is also changing its name to Altaba.
"10.01.2017 13:49:58" adweek.com How Campbell's Dusted Off a Century-Old Recipe to Cook Up Its Latest Marketing Idea On the 350 acres they farm in Vineland, N.J., Richard Marolda Sr. and his son, Richard Jr., grow 30 different kinds of produce. Turns out following a recipe from 1915 isn't so easy.
"10.01.2017 13:14:49" adweek.com David Lynch Finally Talks—Very Enigmatically—About Reviving Twin Peaks Makes a surprise TCA appearance to discuss the show. Twin Peaks returns on May 21.
"10.01.2017 03:00:01" adweek.com This Billboard Happily Admits the Movie It's Promoting Might Be the Worst Ever Made An honest take on Tommy Wiseau's The Room. "Trust me, this is the worst movie you will ever see ever in your entire life. Ever."
"10.01.2017 02:30:00" adweek.com These 'Don't Smoke and Drive' Posters From Uruguay Are Made of Marijuana Generating good buzz. Medium as message.
"10.01.2017 02:00:00" adweek.com Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode. According to Recode, video publishers will get 55 percent of the sales in a financial arrangement that mirrors how YouTube works.
"10.01.2017 01:30:13" adweek.com What Facebook's Head of Advertising Wants to See Happen in 2017 Andrew Bosworth is bullish on mobile and personalization. Andrew Bosworth, Facebook's vp of ads and business, thinks we should be using our smartphones a lot more.
"10.01.2017 01:00:00" adweek.com Ad Executive Who Helped Name the Big Mac Has Died at 89 Jack Goldsmith worked in advertising for more than 50 years and co-founded the agency MARC USA. Jack Goldsmith, co-founder of Pittsburgh agency MARC USA and one of the fathers of McDonald's Big Mac, died on Jan. 6 at the age of 89.
"09.01.2017 22:37:23" adweek.com Honda Awards Its Nearly $600 Million Media Buying Business to RPA Longtime creative partner beat out Mediavest . Big win for RPA Advertising.
"09.01.2017 21:15:00" adweek.com James Corden's Carpool Karaoke Spinoff Series on Apple Music Will Have 16 Different Hosts Who could possibly fill James Corden's shoes as the host of the upcoming spinoff Carpool Karaoke series on Apple Music? No one, it turns out. Each episode will have a different celeb pairing, like Billy Eichner and Metallica.
"09.01.2017 20:15:00" adweek.com PayPal Is Shutting Down Internet Credit Pioneer Bill Me Later Today, PayPal announced via email to Bill Me Later users that it was folding the brand into a similar service dubbed PayPal Credit. It's the end of an era.
"09.01.2017 19:45:00" adweek.com 5 Internet of Things Products Marketers Should Keep an Eye on This Year From smart mirrors to wearable emotion trackers. Adweek caught up with OMD's chief investment officer Ben Winkler to take a tour of the CES show floor.
"09.01.2017 19:15:00" adweek.com Kyrie Irving and Questlove Play an Unstoppable Duet for Nike R/GA blends basketball and drums. Nike feels the beat.
"09.01.2017 18:45:01" adweek.com Netflix Made an 8-Bit Infinite Runner Video Game Out of Its Most Popular Original Shows With Stranger Things, and stranger still, Marco Polo. Check out the Flix Arcade.
"09.01.2017 18:15:01" adweek.com Here's More About Drew Barrymore's Bloody Good Netflix Ad From the Golden Globes Something's not right about this Santa Clarita Diet. And see the second spot with Timothy Olyphant, too.
"09.01.2017 17:45:01" adweek.com RAPP Moves Forward With a New President in Its New York Office Justin Thomas-Copeland relocates from London. RAPP has named Justin Thomas-Copeland as the new president of its New York office.
"09.01.2017 17:15:01" adweek.com Westin Wants to Help You Unwind From the Harsh Realities of Travel With Wellness As Airbnb continues to expand and flourish, it's more important than ever for traditional hotel chains to offer exclusive experiences and unique brand positioning. Westin's "Let's Rise" campaign shows how the hotel can help you decompress while traveling.
"09.01.2017 16:45:01" adweek.com Ad of the Day: A Greek Seaside Town Clamors for Photos in Apple's Latest iPhone Ad The camera on the 7 Plus is just that good. More from the "Practically Magic" campaign.
"09.01.2017 16:16:00" adweek.com Leo Burnett Names Investor and Starcom Vet Andrew Swinand as North American CEO Leo Burnett has hired Publicis Groupe veteran, consultant and venture capitalist Andrew Swinand to serve as its North American chief executive officer. Leo Burnett also acquired his two most recent businesses: analytics software maker Ardent IO and startup incubator The Abundancy.
"09.01.2017 15:45:00" adweek.com Goldfish Crackers Are Set to Star in Some Very Cheesy Films For New York International Children's Film Festival, sponsor Pepperidge Farm is inviting young directors everywhere to create a short film featuring goldfish. Pepperidge Farm goes fishing for tomorrow's directors.
"09.01.2017 15:13:48" adweek.com Mountain Dew Celebrates the Exhilarating Feeling of Doing in a New Global Campaign What's better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself? New year, new Dew.
"09.01.2017 04:22:27" adweek.com FX Won 4 Golden Globes, But Netflix Stole the Show With the Night's Best Ad Drew Barrymore's Santa Clarita Diet spot makes a splash. That was bloody good.
"09.01.2017 01:26:20" adweek.com 4 Robots From CES That You Might Want as Your Own Powered Pet Kuri and others steal the show (and some hearts). The cute factor is high.
"08.01.2017 23:10:01" adweek.com As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay Nick Jones on which innovations have staying power. Our new best friends.
"08.01.2017 22:42:41" adweek.com Automakers Are Going All In With Integrating Voice Assistants Into Vehicle Dashboards Amazon Alexa and Microsoft Cortana take over CES. Your new co-pilots.
"08.01.2017 19:00:00" adweek.com What CP+B's Top Creative Technologists Learned From This Year's CES Joe Corr and Corey Szopinski also talk Domino's and NBA2K. Hint: It has a lot to do with Amazon Alexa.
"08.01.2017 18:31:08" adweek.com The CW Renews 7 Series, Including Broadcast's Lowest-Rated Show President says acclaim can be more important than ratings. Here are the CW's plan for next season.
"08.01.2017 15:00:01" Timeline Photos 5 bleeding-edge brands that are infusing retail with artificial intelligence: http://adweek.it/2hLqjf5
"08.01.2017 01:00:00" Photos from Adweek's post Wieden+Kennedy's provocative new campaign for Equinox: http://adweek.it/2i77m2y
"07.01.2017 23:47:47" adweek.com Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity. Eyes on the prize.
"07.01.2017 23:15:00" adweek.com How Corning Is Marketing One of the World's Oldest Technologies as the Key to the Future A look at the glass company's concept car, unveiled at CES. The next step for Corning® Gorilla® Glass.
"07.01.2017 22:39:50" adweek.com Deutsch CTO Explains Why Content Will Drive VR, and Where It Will Be in 5 Years Trevor O'Brien gives us his takeaways from CES. It's not about the hardware.
"07.01.2017 20:15:00" adweek.com Nick Offerman Trolled CES by Helping to Unveil a 'Device Like No Other' You might recognize this "sentiment-delivery system." Plot twist from Nick Offerman.
"07.01.2017 19:39:51" CES 2017: Wieden + Kennedy How Wieden+Kennedy is innovating in tech.
More here: http://adweek.it/2jjmfDe
"07.01.2017 19:20:01" adweek.com Hulu Lands Exclusive Streaming Rights to The Golden Girls The iconic '80s comedy will debut Feb. 13. For the first time, all seven seasons will be available to stream in one place.
"07.01.2017 18:00:00" CES 2017: MDC Partners It's all about cars and content.
More here: http://adweek.it/2jjZLSw
"07.01.2017 16:00:01" adweek.com How Interest Groups Will Improve the Quality of Mobile Content and Ads Flipboard CEO Mike McCue sees tech only driving change so far. "Ads are being forced on viewers, and that's creating a really bad experience on the mobile web."
"07.01.2017 02:00:00" adweek.com Mitsubishi Dealer Has Viral Hit With Hilarious Bloopers of Its Bear Mascot Slipping on Ice Minnesota clip warms frozen hearts. LOL.
"07.01.2017 01:00:00" adweek.com These Are the Fast-Food Chains Where Digital Marketers Eat When They Cheat The top choices may surprise you. Branding folks have interesting tastes for burgers and fries.
"06.01.2017 20:30:00" adweek.com Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences Omnicom Media Groups exec weighs in. We talked with Omnicom Media Group's chief content officer, Claudia Cahill, at CES about why more brands and agencies aren't pushing the boundaries of VR and AR.
"06.01.2017 20:00:00" adweek.com Automakers Hijack CES, but It's as Much About the In-Car Experience as the Vehicles MDC execs talk trends and the rise of content. We talk to MDC Partners about this year's CES trends.
"06.01.2017 19:30:00" adweek.com Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners To promote its "experiences," Airbnb is hosting live, immersive videos in multiple parts of the world, starting today. The combination of 360 video and livestreaming is proving to be a hit for brands.
"06.01.2017 19:00:00" adweek.com DiGiorno Wrote a Rap Song About Pizza, and It's...Pretty Tight, Actually As football season winds down, DiGiorno tries to whip up some pre-Super Bowl momentum with its first proper No. 1 jam. You won't want to like this, but you will.
"06.01.2017 18:29:00" adweek.com Ad of the Day: AT&T Packs Loads of Classic TV and Film References Into Giddy DirecTV Ad One for the fans. Really fun spot from AT&T.
"06.01.2017 17:59:00" adweek.com Here's What It's Going to Take for Brands to Win Over Consumers in 2017 What does it take for a brand to be wanted by consumers in today's world? Take a look at Wunderman's new engagement criteria that it's calling "wantedness."
"06.01.2017 17:28:52" adweek.com Here Are 8 Interesting Digital Marketing Stats From This Week Apple ads, gaming apps, AI and VR. 2016's global ad revenue grew 7.1% to $532 billion and more numbers you should know.
"06.01.2017 16:48:00" adweek.com Wieden + Kennedy, Builder of Famous Brand Voices, Seeks New Ways of Talking at CES Plus, what its in-house publishing and tech units are working on. What Wieden+Kennedy is doing at CES.
"06.01.2017 16:18:00" adweek.com The Story Behind the Incredible, Inspiring Adidas Spec Ad That Has Everyone Talking We speak to the director, Eugen Merher. Remarkable work.
"06.01.2017 15:48:28" adweek.com 7 Ways the White House Is Preserving President Obama's Social Accounts With only two weeks left until President-elect Donald Trump's inauguration, the White House has revealed how it plans to archive Obama's social media legacy. Giphy, Twitter bots and troves of archives will preserve 8 years of Obama's social media posts.
"06.01.2017 13:05:41" adweek.com Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality While CES attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real. Tinder is spoofing VR and promoting old-fashioned meetings.
"06.01.2017 03:30:00" adweek.com The World May Judge You, But Planet Fitness Promises to Be the Exception Hill Holliday launches first work for the gym brand. Love this New Year's spot from Planet Fitness.
"06.01.2017 03:00:00" adweek.com This Mars Snack Brand Got Nonactors to Act in a Commercial, and the Results Are Pretty Funny An appeal to embrace the new. Fun approach from BBDO.
"06.01.2017 02:30:00" CES 2017 - Daniel Binns, Interbrand What Interbrand is doing at CES.
More here: http://adweek.it/2ifb627
"06.01.2017 01:00:00" adweek.com Audi Will Return to the Super Bowl With Creative From Venables Bell & Partners It'll be the auto brand's ninth ad in the Big Game. Can they top last year's spot that featured David Bowie's 'Starman'?
"05.01.2017 21:15:00" adweek.com Frozen Meal Brand Is Looking for a Regular Guy for its Ad to Air Opposite the Super Bowl Are you a regular dude with a hidden talent for promoting frozen food? Then get ready for your big break. Devour's spot will run during the Big Game, just not on Fox.
"05.01.2017 20:45:00" adweek.com U.S. Army Launches Full Agency Review for Account Worth Up to $4 Billion This week the U.S. Army issued an RFP for full-service agencies to handle its marketing efforts. McCann Worldgroup will defend the business
"05.01.2017 20:14:00" adweek.com Carnival Is Going to Customize Its Cruises With Wearable Tech Carnival Corp. cruises will soon be throwing overboard its wrist bands and keycards for a new kind of wearable tech. The Ocean Medallion will provide a personalized experience during your cruise.
"05.01.2017 19:37:00" adweek.com Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers. Turner Ignite Sports will connect brands to its sports programming and properties like Bleacher Report.
"05.01.2017 19:05:00" adweek.com 4 Survival Trends People Will Turn to in 2017 That Marketers Need to Understand Sexual renaissance, robot love, positive eating and revenge spending will be big. Surprising ways to relieve stress in turbulent times.
"05.01.2017 18:33:17" adweek.com Samsung's New Year's Campaign Reminds Us That Working Out Is Actually Pretty Weird Motivational new campaign promotes Samsung's Gear Fit2 smartwatch. Good stuff from Wieden+Kennedy.
"05.01.2017 18:00:00" adweek.com Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along the Way Why play only in shades of pink and blue? It's Audi's turn to address gender.
"05.01.2017 17:30:00" adweek.com The New York Times and IBM Are Promoting a New Movie With Their First Augmented Reality Mobile App The New York Times, a pioneer of using virtual reality in journalism in 2016, has teamed up with IBM to begin entering the world of augmented reality. It's a Pokemon-Go style hunt for science and math.
"05.01.2017 17:00:00" adweek.com Here's What Agency Execs Are Looking for During CES 2017 AI, VR and IoT will be front and center. Artificial intelligence and connected homes will be the focus this year.
"05.01.2017 16:30:00" adweek.com How Interbrand Uses CES to Help Its Clients Talk to Their Customers About Technology Crystallizing complexity, from automotive to voice activation. Moving technology forward is often a marketing problem.
"05.01.2017 16:01:27" adweek.com AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking Including giving out free Verizon data. AOL hopes more custom and native ads will encourage consumers to not use an ad blocker.
"05.01.2017 15:30:29" adweek.com Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years. Coming soon to a conference room at Dentsu's New York office.
"05.01.2017 14:25:58" adweek.com Apple's Search Ads Are Generating Conversion Rates Higher Than 50% After entering the app-install space in the fall, Apple says that 50 percent of consumers who click on ads they see in the App Store download the app. After just three months, Apple's search ads are paying off in a big way.
"05.01.2017 13:33:18" adweek.com Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go Rates are slightly higher than last year's game. It's not too late for marketers to get into the Super Bowl.
"05.01.2017 02:35:00" adweek.com Two Women Prep for a Pitch (and Some Casual Sexism) in Secret's Newest 'Stress Test' Secret's "Stress Test" is back, this time with a scenario that's all too familiar for agencies, marketers and entrepreneurs. "Who coded this?" "We did."
"05.01.2017 00:30:00" adweek.com Samsung Just Revealed at CES That It's Sold 5 Million Virtual Reality Headsets The company that's been a leader in bringing virtual reality to the masses said today it's sold more than 5 million of the Gear VR headsets. Maybe it wasn't as bad a year as you might think for Samsung.
"05.01.2017 00:00:00" adweek.com Will Ken Bone Be Mountain Dew's Next Puppy Monkey Baby in This Year's Super Bowl? Ken Bone, who became an internet sensation during the 2016 election season, just threw his hat in the ring to be the brand's new Super Bowl pitchman. This could be weird.
"04.01.2017 23:10:01" adweek.com Hulu's Upcoming Livestreaming Service Will Be the First to Include CBS Hulu's upcoming livestreaming TV bundle won't launch for another couple of months, but it has already landed a key network. The DirecTV Now competitor launches early this year.
"04.01.2017 22:00:00" adweek.com Medium Just Laid Off 50 Employees and Shut Down Offices in New York and D.C. Ev Williams says his team's ultimate goals have gotten off course thanks to the common monetization model known as advertising. Big changes at Medium.
"04.01.2017 21:40:00" adweek.com 7 Emerging Conferences Every Advertising Professional Should Know About Medialink's strategy head shares his top picks. Here's a sampling of the new events and experiences that are growing in popularity.
"04.01.2017 21:10:00" adweek.com Why Esports May Be the Next Great Frontier for Marketers Growing, diverse community craves live video. In just a few short years, esports has grown from a niche opportunity to a global phenomenon.
"04.01.2017 20:40:00" adweek.com New NFL 'Documentaries' Show What Became of 2 Fictional Players From Jerry Maguire It's been 20 years since Cameron Crowe's football-themed romantic comedy Jerry Maguire hit theaters, permanently entering the catchphrase "Show me the money." Catch up with Rod Tidwell and Frank Cushman.
"04.01.2017 20:09:21" Adweek BrandShare The mobile advertising opportunity you're missing... // BrandShare Content From Jana
"04.01.2017 19:40:00" adweek.com Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple Watch Nike+ Comedian can't stop running in wry series of spots. Can someone please rescue Kevin Hart?
"04.01.2017 19:10:00" adweek.com How Austin-Based Agency Drumroll Found Its Beat Finding exciting ways to engage audiences is key. Drumroll has helped Capital One, Microsoft and Sony create engaging campaigns that shake up brands' images.
"04.01.2017 18:10:00" adweek.com Here Are the 12 TV Shows We're Most Excited to See in 2017 What you should be watching this year. Neil Patrick Harris brings Lemony Snicket's Count Olaf to life this month.
"04.01.2017 17:10:00" adweek.com Why Marijuana Marketing Will Be Bigger Than Ever This Year The cannabis business had some big wins during this year's election. Marketing marijuana could be a $75 million market by 2021.
"04.01.2017 16:40:00" adweek.com How Beats Used Celeb Marketing to Become Millennials' Favorite Audio Brand Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking. From Justin Bieber to Lil Wayne, these headphones are on everyone's ears.
"04.01.2017 15:40:00" adweek.com Ad of the Day: Facebook Creative Shop Built Chevrolet's New Year's Ads Around 360 Video New year, new resolutions and new roads. Five stories of audacious resolutions for 2017.
"04.01.2017 15:10:00" adweek.com Why Pandora's Muted Video and Responsive Display Ads Are a Big Hit With Advertisers Pandora is expanding its muted video and expandable display ads after six months of beta tests for brands such as Google, Express and Lexus. Marketers saw big returns on Pandora's new ad product.
"04.01.2017 14:40:01" adweek.com What Marketers Need to Know About Internet of Things Data Security in 2017 If nothing else, 2016 taught the world that data security has become incredibly critical. Data breaches are unfortunately becoming the new normal.
"04.01.2017 14:10:00" adweek.com Xerox Updates Its Iconic 1977 'Brother Dominic' Super Bowl Spot for Our Digital Age In 1977, Xerox made what remains one of TV's most popular ads, more than 30 years before social networks revolutionized media consumption. The spot aired during Super Bowl XI and starred a monk named Dominic who discovered a not-quite-miraculous way to A great new take on an old spot.
"04.01.2017 13:40:00" adweek.com L'Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach. The comb uses microphones to listen to the sound your hair makes when you comb it and then rates your hair's health.
"04.01.2017 13:05:19" adweek.com Honda's CR-V Will Make Its Third Super Bowl Appearance in This Year's Game This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl. Honda's ad last year featured a flock of sheep singing Queen's "Somebody to Love."
"04.01.2017 02:00:00" adweek.com 5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. The bots are coming!
"04.01.2017 00:00:00" adweek.com John Malkovich Embarks on a Fashion Career in Soulful Short Film for Squarespace Web company redesigned his site. Did you know that Academy Award nominee John Malkovich actually got his start as a costume designer?
"04.01.2017 00:00:00" adweek.com Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival. The new departments—Whiteboard, Dashboard and Talent Pool—truly reflect topics of crucial importance for our audience: role modeling success, data, insights, and talent acquisition and deployment.
"03.01.2017 23:30:00" adweek.com Equinox's Provocative New Campaign for 2017 Is All About Identity The luxury gym brand has retained its 2016 tagline for this year's campaign from Wieden + Kennedy. Equinox still wants you to "Commit to Something."
"03.01.2017 22:30:00" adweek.com Stay-at-Home Moms Watch One More Hour of Media Per Day Than Working Mothers Stay-at-home mothers don't have as many devices in their homes as their working counterparts, but they make the most of those that they do have. Stay-at-home moms still consume way more TV than working moms.
"03.01.2017 22:00:00" adweek.com Mcgarrybowen Launches Startup Division With Campaign for Alcohol Delivery App Drizly Ad agencies earn the bulk of their revenue from well-established clients with the size and name recognition required to spend millions on marketing in a given year. mbForge will grow new brands.
"03.01.2017 21:30:00" adweek.com How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase What can a hot tub that makes its own shopping list tell us about the future of the internet? Inventors are coming up with ingenious ways to use the Internet of Things.
"03.01.2017 21:00:00" adweek.com Why Yahoo Shared an Investor Meeting in Omaha With the World Berkshire Hathaway signed on to broadcast its yearly event. The event led to deals with big brands.
"03.01.2017 20:30:00" adweek.com How Jay Z's Producer Engineered a New Role for Himself at an Ad Agency At first blush, a résumé highlighting work with Jay Z, Common and Alicia Keys making its way to the top of the pile may seem like an odd move for an ad agency. Gimel 'Young Guru' Keaton became the first chief music strategist for Omnicom Group's The Marketing Arm.
"03.01.2017 19:59:22" adweek.com Kia Is Returning to the Super Bowl With Ad for 2017 Niro David&Goliath is producing the spot. Last year's hit featured Christopher Walken.
"03.01.2017 19:30:46" adweek.com Say Hello to the New, Extremely Lifelike Jolly Green Giant Over the years the iconic Jolly Green Giant has made a number of image transformations and today, he is back and more lifelike than ever. The Jolly Green Giant has a new look in 2017.
"03.01.2017 18:59:03" Adweek BrandShare This new ad platform is a remote control for your next night out. // BrandShare Content From inMarket
"03.01.2017 18:30:00" adweek.com TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. The Kathy Bates teaser is definitely worth a watch, too.
"03.01.2017 18:00:00" adweek.com Mic Is Launching a New Finance Channel to Give Millennials a Crash Course on Money Mic knows you're ready to get your finances in order, and it's here to help. Mic wants to help millennials take control of their bank account.
"03.01.2017 17:34:35" Adweek's cover photo 5 bleeding-edge brands that are infusing retail with artificial intelligence: adweek.it/2hLqjf5
"03.01.2017 17:30:01" adweek.com 3 Truths About Creativity in the Age of AI What you should already be doing about the future. Three tips for getting started.
"03.01.2017 17:00:00" adweek.com Infographic: How Millennials and Baby Boomers Consume User-Generated Content And what brands can learn from their preferences. Baby Boomers love to get their user-generated content through Facebook.
"03.01.2017 16:30:00" adweek.com Why CES Is a Key Incubator for Marketing Execs CES has become the place for companies to showcase new, innovative and promising technology. What happens to brands in Vegas won't stay in Vegas.
"03.01.2017 16:00:01" adweek.com This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake of Its Ad Monoprix gets passive aggressive. Is Amazon Go not as innovative as it seems?
"03.01.2017 15:30:00" adweek.com Harry's, the Shaving Brand, Tells Its Whole Unlikely Story in This Fun Long-Form Ad Company tries TV advertising for the first time. The Harry's guys are never caught with their pants down.
"03.01.2017 15:02:00" adweek.com Wendy's Put a Troll on Ice With 2017's Best Tweet So Far The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. Never question the freshness.
"03.01.2017 14:30:00" adweek.com Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads Brand's latest cutting humor. That's one huge razor.
"03.01.2017 14:00:02" adweek.com Ad of the Day: Land O'Lakes Makes Lovely Use of Amelia E. Barr's Poem 'The Farmer' A poignant love letter to our social sustainers. Beautifully done.
"30.12.2016 16:04:06" adweek.com Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models Fort Lauderdale—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in travel. LGBT visitors bring $1.5 billion to the city's economy each year.
"29.12.2016 20:40:32" adweek.com KFC Will Bring Gaming to Instagram With the 'Kentucky Fried Football Challenge' Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm. KFC's game requires 35 Instagram accounts to function.
"29.12.2016 19:56:02" adweek.com Jack Dorsey Asked Users What Changes They Want Twitter to Implement Jack Dorsey (aka @Jack) seems to have been inspired by how another major tech exec used his platform to solicit customer feedback. What would you change about Twitter?
"29.12.2016 19:16:34" adweek.com Twitter Is Rolling Out Livestreaming 360-Video on Periscope Just Weeks After Facebook Did the Same Two of the most hyped video formats of 2016—livestreaming and 360-degree video—are growing closer and closer together. Facebook and Twitter are chasing Google's livestreaming capabilities.
"29.12.2016 18:14:39" Adweek's cover photo How Waterford keeps the final 10 seconds of each year fresh with the New Year's Eve Ball: http://adweek.it/2hw9eWt
"29.12.2016 17:14:20" adweek.com Why mindybodygreen's Brand Partnerships Are Making It a Digital Leader for Health and Wellness Find what works for you. Brands can partner with popular influencers to produce demonstrations of their products.
"29.12.2016 15:30:00" adweek.com What Are the Most Anticipated Movies of 2017? The top 10 probably won't surprise you. Did someone say Wonder Woman?
"29.12.2016 15:01:00" adweek.com Domino's Made a 'Wipeable' Adult Onesie, So You Can Get Pizza All Over Yourself While Eating Innovation from fashion designer Charlotte Denn. Absurdity from Domino's Pizza.
"29.12.2016 14:30:00" adweek.com Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest Families on Christmas Eve That drone might fly after all. Fun stunt by Wieden + Kennedy.
"29.12.2016 14:00:00" adweek.com How Polaroid Is Utilizing Affordable Social Creators to Boost Sales It has seen a 180 percent lift Polaroid's brand is experiencing a revival thanks to a network of social influencers.
"28.12.2016 22:33:04" adweek.com How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods Bryan Fuller and Michael Green explain how they did it These writers are breathing new life into pop culture classics.
"28.12.2016 21:00:51" adweek.com Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3 Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday. Digital advertising spending this year will crush 2015's total.
"28.12.2016 20:48:02" adweek.com The Most Engaging Brand Content of 2016, Month-by-Month In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level. Nike landed on the list multiple times. Another theme this year? Female empowerment.
"28.12.2016 16:45:03" adweek.com Dentsu's Global Chief Executive to Resign After Overworked Employee Committed Suicide Dentsu chief executive officer Tadashi Ishii announced today that he will resign next month after leading the network for more than five years. Japanese officials recommended charges against the company and its CEO.
"28.12.2016 15:58:50" adweek.com Emotional Abuse Is Hiding in These Clever Ads That Say Different Things at Different Angles Women's Aid work is worth a double-take. Clever interactivity with these static ads.
"28.12.2016 15:06:29" adweek.com How Waterford Keeps the Final 10 Seconds of Each Year Fresh With the New Year's Eve Ball Pop quiz: What media event guarantees the most eyeballs for a brand? The Super Bowl, right? Here's what goes into the most-watched moment of every year.
"28.12.2016 14:08:34" adweek.com Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016 The year's best use of platforms, tactics and simply cool creative. The year's best movie marketing.
"27.12.2016 17:08:32" adweek.com Are H&R Block and Jon Hamm Responding to Trump's Criticisms of the Brand in New Campaign? This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. The theme of the new campaign may be a response from H&R Block to Donald Trump.
"27.12.2016 16:17:08" adweek.com Russell Athletic Pays Tribute to Emotional Bond Between High School Football Players and Coaches High school athletes put their all into their football careers—but for most of these athletes, their senior year marks the last time they'll put on a jersey. High school players and coaches read letters thanking each other in the new campaign.
"27.12.2016 15:18:36" adweek.com For Trojan, Inventive Packaging Made the Sale When Advertising Wasn't Allowed The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. Trojan dominates the $1.6 billion condom industry in America with 72 percent of the market share.
"26.12.2016 14:31:54" adweek.com Ad of the Day: Unicef Follows Up With the Syrian Child Refugees From Its 'Unfairy Tales' Ads A glimmer of hope at the end of a dark year. How Malak and Mustafa are doing today.
"23.12.2016 16:30:00" adweek.com AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus This Christmas Around 6.6 million American children in the next year will decide Santa Claus isn't real. AT&T wants to help keep the dream alive with Santa Live on Facebook. Santa! This starts at noon today!
"23.12.2016 15:30:01" adweek.com 7 Intriguing Digital Marketing Stats From This Week Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year. From email subject lines to Casey Affleck.
"23.12.2016 15:01:01" adweek.com The 50 Most Read AdFreak Stories of 2016 Our top posts, from Louise Delage to 'Ask for Angela.' The top stories of 2016 from our AdFreak blog.
"23.12.2016 14:31:01" adweek.com Ad of the Day: Craving Mr. Peanut? Planters' Animated Mascot Returns, With an Attitude One tough nut. Check out the new "Irresistibly Planters" campaign.
"23.12.2016 14:01:01" adweek.com The 50 Most Read TV Stories on Adweek.com in 2016 Our most popular posts from the worlds of broadcast, cable and streaming. Girls of Archer and more!
"23.12.2016 13:32:50" adweek.com The 50 Most Read Technology Stories on Adweek.com in 2016 Our top posts about digital ads, products and platforms. Tech highlights from 2016.
"22.12.2016 20:30:01" adweek.com Billboard Buys Spin and Vibe in a Quest to 'Own the Topic of Music Online' The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum. These digital pubs will reach 45 million.
"22.12.2016 19:30:00" adweek.com Why Being One of Trump's Pro-Business Cabinet Nominees Isn't Great for Business All three of the companies from which Trump's nominees hail, have suffered significant declines in consumer perception since they were tapped. Is being among Trump's chosen a liability?
"22.12.2016 18:48:21" Timeline Photos Here's our final list of 73 agency holiday cards.
Congrats and happy holidays!
"22.12.2016 17:57:06" adweek.com Super Bowl Ad Tracker: All About 2017's Commercials Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details about the commercials and the agencies that created them. Are you ready?
"22.12.2016 17:14:44" adweek.com Here Are 2016's Most Watched Networks and Shows in the Coveted 18-49 Demographic Super Bowl 50, NBC and The Big Bang Theory were also winners. Good news for The Walking Dead.
"22.12.2016 15:05:08" adweek.com The 50 Most Read Advertising and Branding Stories on Adweek.com in 2016 Our most popular posts, from Heineken to Arnold Schwarzenegger. Our most popular advertising stories of 2016.
"22.12.2016 13:59:22" adweek.com Krazy Glue Just Hung Huge Gifts Like Sleds and TVs on an NYC Christmas Tree Using nothing but its product. One way to trim a tree.
"22.12.2016 01:04:53" adweek.com More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles The feature lets marketers control what people see (and don't see) at the top of some businesses' accounts. Creative content on top; responses to customer complaints on the bottom.
"21.12.2016 22:00:00" adweek.com Viacom's Upheaval Continues With the Exit of Music and Entertainment Group President Doug Herzog He first joined the company in 1984. Doug Herzog oversees MTV, Comedy Central, VH1, Spike and Logo.
"21.12.2016 21:30:00" adweek.com With 455 Scripted Series Released This Year, 'Peak TV' Has Yet to Actually Peak The phrase "peak TV" was coined by FX Networks CEO John Landgraf last year to describe the "overwhelming" increase in scripted series. Netflix isn't slowing down when it comes to creating new shows.
"21.12.2016 21:00:00" adweek.com 8 Predictions for Digital Video in 2017 It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Here's what you need to know as digital video becomes king.
"21.12.2016 20:30:02" adweek.com Why Privacy, Gender and Simplicity Will Be on Consumers' Minds in 2017 A look at Havas PR's annual trend predictions. These topics will influence the behavior of consumers next year.
"21.12.2016 20:00:52" Adweek BrandShare What it takes to get started with digital video... // BrandShare Content From IBM Marketing Cloud
"21.12.2016 19:30:03" adweek.com Here's a Timeline Showing Instagram and Snapchat's War Over the Best Mobile Features 10 product rollouts this year. As Snapchat became more popular, Instagram mimicked many of its features.
"21.12.2016 19:00:03" adweek.com How Location-Based Marketing Will Evolve in 2017 Location-based advertising and marketing technology has seen tremendous growth and improvement in 2016. Transparency and value will be key for marketers.
"21.12.2016 18:30:35" adweek.com ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group. The new Snapchat show lets Bachelor fans watch celebrities react to the show.
"21.12.2016 17:53:24" adweek.com 5 Ways to Make Your Agency a More Interesting Place to Work in 2017 As the recruiter of all talent for Wieden + Kennedy Amsterdam, I see our agency through new eyes every day. Get a boat. Seriously.
"21.12.2016 16:43:17" adweek.com Wieden + Kennedy Names New Creative Leadership at Portland Headquarters Jason Bagley and Eric Baldwin are known for their Old Spice work. The guys behind the Emmy-winning Old Spice campaign, "The Man Your Man Could Smell Like" just got a promotion.
"21.12.2016 15:30:02" adweek.com 4 Surprising Words That Should Define Your Digital Strategy in 2017 It's time to go offline. Let's get back to putting the consumer first.
"21.12.2016 14:53:49" adweek.com Ad of the Day: Adults Hate Christmas So Much That Walmart Hypnotized Them Into Enjoying It Chris Jones stars in Saatchi's 'Holiday Hypnosis.' Suddenly, they're kids again.
"21.12.2016 14:11:36" adweek.com Santa Abducts and Tortures a Single Mother in 2016's Weirdest Christmas Ad Russian spot is met with outrage. Unreal.
"21.12.2016 13:23:38" adweek.com 6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. Here's six ways digital marketing will evolve in 2017.
"21.12.2016 02:30:00" adweek.com This Agency Made an App That Lets Your Cat Take Its Own Selfies Smile, you're on Candid Catmera! Because why not?
"21.12.2016 01:30:00" Spaces: Dots Take a tour of Dots, the studio whose mobile games have been downloaded over 100 million times.
More here: http://adweek.it/2hWb8MC
"21.12.2016 00:30:00" adweek.com Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. Big news from a big Super Bowl advertiser
"21.12.2016 00:00:00" adweek.com SNL's Dunkin' Donuts Spoof Underscores Facebook's Lingering Problem With Piracy SNL and Casey Affleck's spoof of the Massachusetts chain got most of its Facebook traction on an account called Masshole bored'UM, not SNL's page. Ripped-off clip really racked up views.
"20.12.2016 23:00:00" adweek.com You Can Now Listen to Live Audio Content on Facebook Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Great news for podcasters.
"20.12.2016 22:30:00" adweek.com JWT Becomes the First Ad Agency to Collaborate Directly With Black Lives Matter The official Black Lives Matter organization has entered into a strategic and creative partnership with J. Walter Thompson New York. This pairing is a first for a formal assignment.
"20.12.2016 22:00:00" adweek.com Disney Is Folding Maker Studios Into Its Media Arm Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a new position. A major shakeup for Maker Studios.
"20.12.2016 21:30:00" adweek.com Havas Media Named TD Bank's Media Agency of Record After a Review The company is rounding out 2016 with another new business win as TD Bank's media agency of record. Havas Media is having a great year.
"20.12.2016 20:25:15" adweek.com Casey Neitstat's New Drone-Powered Holiday Video Looks Like a Branded Masterpiece Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded, master influencer around. Casey Neistat flies through the sky a little like Saint Nick.
"20.12.2016 19:30:00" adweek.com Instagram Adds More Snapchat-Like Features With Stickers One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. It's beginning to look a lot like Snapchat...everywhere you go.
"20.12.2016 19:00:00" adweek.com Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November Overall broadcast ad spend drops 10.6% The broadcast networks are suffering huge losses in ad revenue during NFL games.
"20.12.2016 18:30:00" adweek.com Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season's Greetings Creative farewells to 2016. Our annual roundup of creative agency holiday cards.
"20.12.2016 18:00:33" adweek.com Russian Ring of Digital Ad Crooks Is Reportedly Making Over $3 Million a Day White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million from premium-video-focused advertisers. It's the worst ad-fraud case known to humankind.
"20.12.2016 17:20:26" adweek.com Mad Men Creator Matthew Weiner Looks Back on His Show and What It Taught Him About Advertising Mad Men ended a year and a half ago, and now Matthew Weiner is finally ready to close the book on his iconic TV series about '60s advertising. Matthew Weiner's book is a love letter to Mad Men—and its fans.
"20.12.2016 16:16:23" adweek.com Take a Tour of Dots: The Studio Whose Mobile Games Have Been Downloaded Over 100 Million Times Inside their bright, minimalist home Such a cool space.
"20.12.2016 15:43:34" adweek.com Jim Beam Names Leo Burnett as Its Global Creative Agency of Record Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey. The Publicis shop beat out DDB and McCann in the final stages of the review, which launched this fall. It's a much-needed win for Leo Burnett.
"20.12.2016 14:30:01" adweek.com Ad of the Day: Britain's Channel 4 Ran a Breathtaking Live Ad of the Assassin's Creed Leap of Faith Don't close your eyes. Don't try this at home.
"20.12.2016 13:59:22" adweek.com This Hilariously Campy Fake Movie Trailer Is the Best Ad of 2016 That You Never Saw The story of Robert Graham's "Second Sound Barrier." "A pulse-pounding pound of pulsating poundage!"
"19.12.2016 20:43:40" adweek.com The 4 Largest Holding Companies Are Now Involved in Federal 'Bid Rigging' Probe WPP confirmed subpoena today. The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP.
"19.12.2016 19:13:48" adweek.com Veteran Ad Woman Recalls What It Was Like to Work for 'the Queen of Mean,' Leona Helmsley Leona Helmsley scared everyone, but revolutionized advertising.
"19.12.2016 17:45:11" adweek.com A Team of Real Estate Agents Is Showing Off Listings One Snap at a Time Snaplistings provides real-time results from potential clients. Your next apartment could be waiting for you ... on Snapchat.
"19.12.2016 16:41:34" adweek.com The Salvation Army Just Scored One of the NFL's Best Product Placements Ever Was at the center of Cowboys' touchdown celebration. Ezekiel Elliott jumped into a Salvation Army kettle to celebrate a touchdown during the Sunday Night Football game.
"19.12.2016 16:10:32" adweek.com Ad of the Day: Smart Car Takes on Cinematic Clichés in a Peppy New Campaign Driving off the beaten path. Smart car is anything but cliché.
"19.12.2016 15:40:07" adweek.com Why 2017 Must Be the Year Marketers and Media Rebuild Trust What I miss most in 2016 is the loss of trust. The post-truth era has to end now.
"19.12.2016 15:03:47" adweek.com How 2 Data Pros Became Friends by Exchanging Data Visualizations of Their Lives on Postcards Giorgia Lupi and Stefanie Posavec's delightful "Dear Data." Fantastic project.
"19.12.2016 14:30:01" adweek.com Here's How Each Major Ad Agency's Stock Is Looking as the Industry Prepares for the Trump Era Cautious optimism despite uncertainty and low growth. Some agencies are poised for a big year in 2017.
"19.12.2016 13:42:57" adweek.com How Westworld Dominated the Conversation on Social Media This Fall It averaged 11.7 million viewers throughout the season, beating out Game of Thrones. Digital strategy is key for shows that have built in intrigue.
"19.12.2016 03:18:34" adweek.com 9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles It's been a year of memorable wins and innovation in the digital space, but struggle and malice have also tainted the scene. Here are the nine trends we'll remember. Facebook made a staggering $18.5 billion in the first three quarters of 2016 alone. That's more than it made in all of 2015.
"17.12.2016 15:18:43" Best Ads Ever: Julianna Cobb, Droga5 These 3 commercials show brand storytelling at its finest.
More here: http://adweek.it/2hoOyhG
"16.12.2016 20:36:09" adweek.com Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September Was undervaluing Instant Articles viewers. Facebook's Instant Articles metrics haven't been accurate.
"16.12.2016 19:40:00" adweek.com Trump's Twitter Spat With Vanity Fair Sparked a Huge Traffic and Subscription Bump President-elect Donald Trump has inadvertently just given Condé Nast its biggest subscription day ever, all over a single tweet. Vanity Fair sold more subscriptions on Thursday than any other Condé Nast magazine ever.
"16.12.2016 19:10:00" adweek.com Here's the Story Behind the Delightful Stop-Motion Films for Star Wars Rogue One's Toys Our Q&A with superfan director Tucker Barrie. Great stop-motion work for Rogue One: A Star Wars Story.
"16.12.2016 18:40:00" adweek.com This VR Campaign With Michelle Obama Aims to Inspire Kids by Showing Them National Parks Sub Rosa teams up with the White House. Michelle Obama wants to share the beauty of the national park system with the next generation.
"16.12.2016 18:11:01" adweek.com IPG Mediabrands Names a New Global Leader for Reprise, Its Search Agency Tim Ringel is a digital marketing veteran. Reprise provides search engine marketing, SEO and social media optimization services across the larger IPG organization's client roster.
"16.12.2016 17:41:41" adweek.com Comedy Central Will Replace a Full Ad Break Each Month With One of Its Branded Content Series Zales-sponsored spot premieres tonight Comedy Central has developed a place to spotlight its newly created branded content series.
"16.12.2016 17:11:00" adweek.com How Star Wars' 5 Biggest Brand Partners Activated Around Rogue One From TV spots to packaging to sweepstakes. Brands can't resist anything Star Wars.
"16.12.2016 16:41:03" adweek.com Omnicom Group Subpoenaed in Department of Justice 'Bid Rigging' Investigation Two unknown subsidiaries are cooperating. Omnicom is the second agency to publicly respond to the investigation.
"16.12.2016 16:05:01" adweek.com Ad of the Day: Acceptance Is the Greatest Gift in This Lovely Christmas Ad From Sweden Sometimes, presents really can say it better than words. Beautifully understated campaign.
"16.12.2016 15:34:25" Adweek BrandShare Get out the tissues and watch the latest tearjerker from Thailand. // BrandShare content from Thai Life
"16.12.2016 14:15:00" adweek.com 8 Surprising and Noteworthy Digital Marketing Stats From This Week From pooch-loving Santas to ad blocking and Instagram. Turns out pet owners love giving their dogs Christmas gifts. Cat owners? Not so much.
"16.12.2016 13:45:18" adweek.com Applebee's Launches Its Second Creative Agency Review in a Year Barkley won the account last December. Despite rebranding itself, Applebee's has had trouble differentiating itself in a crowded market.
"16.12.2016 13:10:55" adweek.com Sam the Horse's Wish to Be Adopted Comes True in Purina's Tearjerker of a Holiday Ad From The Martin Agency Who's cutting onions in this dusty room?
"16.12.2016 02:00:01" adweek.com 8 Emerging Topics That Are Increasingly Starting Conversations on Facebook Facebook IQ's data charts, called Topics to Watch, are designed to help marketers know what subjects to look out for on the social network. From maternity wear to sports wear, these are the new hot topics on Facebook.
"16.12.2016 01:30:00" adweek.com NBCUniversal Says Nielsen's Total Content Ratings Aren't Ready, Wants to Delay Rollout Nielsen reaffirms support and timetable for new platform. Nielsen insists that it will roll out the new ratings system on March 1.
"16.12.2016 01:00:00" adweek.com Wayne Gretzky Is Still Passionate About Hockey, His Blackberry and Newspapers The Great One reflects on NHL history It should come as no surprise that the Great One is still obsessed with hockey.
"16.12.2016 00:30:00" adweek.com YouTube Stars Tyler Oakley and Bethany Mota Are Returning to Host Summer Camp for Fans The YouTube stars hope to help kids get offline and better connect in real life.
"16.12.2016 00:00:00" adweek.com BuzzFeed Launches Its First Sponsored Scripted Series, Unfortunatly Ashly, Today Toyota is on board for female-focused sitcom. All eight episodes are available today on YouTube.
"15.12.2016 23:30:00" adweek.com How Condé Nast's Food Innovation Group Plans to Take Over the 'Food Internet' Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the Epicurious is trying to become the world's first video recipe database.
"15.12.2016 23:00:00" adweek.com Ryan Lochte Promotes 'Forgiving' Throat Drops in Intentionally Weird Pine Bros. Ad Embattled Olympic swimmer Ryan Lochte is continuing his apology tour by appearing in a truly weird and perhaps intentionally bad ad for Pine Bros. Olympic swimming bro Ryan Lochte continues his apology tour.
"15.12.2016 22:30:00" adweek.com Why This Shopping Mall Toy Retailer Is Now Selling Teddy Bears at Sea Build-A-Bear sees bright horizon on Carnival cruises. Build-A-Bear is about to become the most adorable sailor of the high seas.
"15.12.2016 22:00:00" adweek.com Alaska Airlines Celebrates Merger With Virgin America By Showcasing Unexpected, Brilliant Pairings Mekanism's first work for the brand. The airlines remind you "Labradors and poodles was an unlikely combo, too" as part of its campaign.
"15.12.2016 21:30:00" adweek.com WestJet Helps Wildfire Victims for Its Annual Christmas Miracle On May 3 of this year a wildfire made its way through Fort McMurray, Alberta, Canada demolishing over 2,400 homes. WestJet provided victims of the Fort McMurray fire with a Christmas party and a chance to travel.
"15.12.2016 21:03:35" Adweek BrandShare Now's the time to ramp up your loyalty programs.
"15.12.2016 20:30:00" adweek.com The 10 Most Viral Holiday Ads of 2016 Britain rules the list, but one spot has been airing a lot in the U.S. Congrats to Amazon.com for making the list.
"15.12.2016 20:00:00" adweek.com 9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles From Snapchat and AI to the ad-blocking fight In 2016, video, especially live video, became king.
"15.12.2016 19:30:00" adweek.com 6 Trends That Defined the Media Industry's Most Chaotic, Reflective Year From the rapidly changing definition of "watching TV" to the extreme highs and lows of political news coverage, 2016 has been a wild ride for the media world. It was a year of both innovation and consternation.
"15.12.2016 19:00:00" adweek.com Facebook Is Enlisting American Users in the Fight Against Fake News It just revealed a handful of test features. Facebook has a five-point plan to fight the fake news epidemic plaguing the site.
"15.12.2016 18:30:00" adweek.com JWT Hires a New Creative Chief for Its Atlanta Office Vann Graves' military service is especially relevant to JWT Atlanta, which has worked with the U.S. Marine Corps for more than 70 years. Vann Graves previously worked on accounts like American Airlines and the U.S. Army.
"15.12.2016 18:00:01" adweek.com Trump Tweets Temper Tantrum Over Vanity Fair Restaurant Review 'Way down, big trouble, dead!' Vanity Fair got under the president-elect's skin with a scathing review of his Trump Tower restaurant.
"15.12.2016 17:30:00" adweek.com This VR Campaign Puts You in a Bar to See How You Act, and Whether You'd Drive Drunk NHTSA targets millennial males with 'Last Call.' What would you do?
"15.12.2016 17:00:33" adweek.com How Bobbleheads Became Baseball's Secret Weapon to Boost Attendance Fans show up in big numbers for the giveaway Bobbleheads are now synonymous with baseball thanks to decades of giveaways.
"15.12.2016 16:22:01" adweek.com These 3 Commercials Show Brand Storytelling at Its Finest Droga5's Juliana Cobb picks her favorite work ever. Including a classic from a decade ago.
"15.12.2016 15:50:49" adweek.com Instagram Gained 100 Million Users in 6 Months, Now Has 600 Million Accounts It's increasingly competing with Snapchat. Instagram has added a number features recently including Instagram stories, live video and the ability to delete comments.
"15.12.2016 15:22:03" adweek.com GoDaddy Is Returning to the Super Bowl With a Humorous Ad to Launch a New Product After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product. GoDaddy dropped out of the Super Bowl last year because of a controversial ad.
"15.12.2016 14:52:00" adweek.com The 10 Most Disappointing TV Shows of 2016 These series sounded so promising; instead, they imploded. Westworld makes the list because it's so close to unearthing brilliance, but the show just keeps falling short.
"15.12.2016 14:22:02" adweek.com Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down A move in the right direction? Well played, Dove.
"15.12.2016 13:52:04" adweek.com This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound Video series asks artists to describe how they hear the world. Each one-minute movie is in some sense an essay, an ode to the ear, a visual and auditory thesis of why things sound the way they do.
"15.12.2016 02:28:48" adweek.com Yahoo Just Disclosed That 1 Billion User Accounts Were Hacked in 2013 Incident adds to the 500 million breached in '14. Painful disclosure from Yahoo.
"15.12.2016 01:00:00" adweek.com These Hot Topics Have Been Buzzy With Women on Facebook and Instagram Election dominates, while movies resonate The theatrical release of Beauty and the Beast, Doctor Strange were hot topics among women on social media.
"14.12.2016 21:00:00" adweek.com Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017 With three key new hires and a focus on storytelling. Isobar wants to have a bigger presence near some of its biggest clients.
"14.12.2016 20:30:00" adweek.com Hotel Websites Don't Matter—and 3 Other Insights on Travel Booking Trends New report offers advice for hotel marketers. To consumers, location is everything when booking a hotel.
"14.12.2016 20:00:03" adweek.com Wix.com Will Focus on the Brand's History and Capabilities in Its Super Bowl Ad It's the company's third consecutive Big Game spot. Wix.com teamed up with Kung Fu Panda 3 for its 2016 spot.
"14.12.2016 19:30:00" adweek.com This African Model Fights for Diversity in Fashion by Remaking Some of Its Famous Ads Does color change a campaign? Amazing project from Deddeh Howard.
"14.12.2016 19:04:00" adweek.com Instagram Users Can Now Save Other People's Photos for Later They can be accessed through a private tab. Love an Instagram photo? Now you can bookmark it and view it in your own private feed.
"14.12.2016 18:30:00" adweek.com Ad of the Day: Grandma Becomes a Lyft Driver in Oscar Winner's Lovely Animated Short John Kahrs' 'June' tries to capture the spirit of ridesharing. Lovely stuff from Lyft.
"14.12.2016 18:00:22" Adweek BrandShare Check out how this pet care brand reduced ad waste by 60 percent.
"14.12.2016 17:30:00" adweek.com Netflix Drops Some Cryptic Messaging for Friday's Debut of The OA Had any near-death experiences lately? Will this be Netflix's next hit?
"14.12.2016 17:00:00" adweek.com Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours Players talk up their kicks. In-store innovation from Foot Locker.
"14.12.2016 16:30:00" adweek.com Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One 30 seconds of holiday cheer, plus a frosty beverage. More packaging innovation from Coca-Cola.
"14.12.2016 15:59:01" adweek.com An Agency Created Holiday Paper to Wrap the World in Peace Creative agency Periscope teams up with PeaceJam. All proceeds from the wrapping paper will go to charity.
"14.12.2016 15:29:03" adweek.com Smosh, YouTube's Longtime Beloved Comedy Duo, Releases Second Feature Film Q&A with the Ghostmates creators. The duo's second film Ghostmates is about a man with a ghost roommate who has unfinished romantic business.
"14.12.2016 14:59:03" adweek.com 3 Simpsons Writers Spent So Much Time at Starbucks, They Created a Series for the Chain Fun animated spots debut online this week. The series revolves around a group of animals who represent the types of people you'd typically find in a Starbucks.
"14.12.2016 14:29:00" adweek.com Twitter Puts Live Video Center Stage With the Integration of Periscope's Capabilities Tweets can now host livestreams. Twitter's "live" vibe just got even more live.
"14.12.2016 13:59:06" adweek.com The 10 Best New TV Shows of 2016 Visionary creator/stars like Donald Glover and Pamela Adlon rule the freshman class. Among a crowded field of great new shows, these 10 stood out.
"14.12.2016 02:30:00" adweek.com Ad of the Day: Tinder Is Now on Apple TV, and Your Living Room Will Never Be the Same What's more festive than hookup by community? Check out Tinder's big new ad campaign.
"14.12.2016 00:40:00" adweek.com Retail Chatbots Show the Power of Artificial Intelligence, Just in Time for the Holidays Mall of America and Nordstrom are trying them out. In the Mall of America, a chatbot can serve as your guide through the mammoth shopping center.
"13.12.2016 23:40:00" adweek.com 4 Tips for Making Banner Ads That Actually Might Work Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. If you keep your ads short and make them look like billboards, your banner ad might just work.
"13.12.2016 21:40:00" adweek.com 5 McDonald's Marketing Moments That Would Make Ray Kroc Proud What to know before 'The Founder' hits theaters. McDonald's has had some recent marketing hits including breakfast around the clock.
"13.12.2016 20:40:06" adweek.com Skittles Will Return to the Super Bowl Next Year in a Campaign by adam&eveDDB This marks the third consecutive year in which Skittles has bought air time during the Super Bowl. Skittles is coming back for the Big Game.
"13.12.2016 20:10:00" adweek.com Why This Swedish Backpack Company Is Partnering With NYC's Storied Explorers Club Teddy Roosevelt's old haunt welcomes Fjällräven. Fjällräven (pronounced "Fall-Raven") thinks its backpacks are the perfect match for the ruggedness of NYC's Explorers Club.
"13.12.2016 19:40:00" adweek.com DDB North America Names Its First Chief Creative Officer DDB announced today it has hired Ari Weiss as its first chief creative officer of North America, effective Feb. 1, 2017. Ari Weiss joins from BBH New York where he helped his team win 24 Cannes Lions.
"13.12.2016 19:10:01" adweek.com In Final Year-End Address, Maurice Lévy Reveals That He's Listing His Office on Airbnb The Publicis CEO steps down early next year. One lucky person will win a 24-hour stay in his office for the full "CEO experience."
"13.12.2016 18:40:00" adweek.com South by Southwest Has Added Special Programming to Discuss 'Tech Under Trump' Will address the changing ecosystem. Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March.
"13.12.2016 18:10:04" Adweek BrandShare Let's clear up the Big Data forecast and take action to make it more effective. // BrandShare content by The Weather Company
"13.12.2016 17:40:01" adweek.com The One Show Made a 360 Video Inside a Shower So You Can Have Great Ideas Anywhere Rethink's call for entries. Now you can have your best ideas anywhere.
"13.12.2016 17:10:32" adweek.com 16 Brilliant Outdoor Ads That Rocked the Real World in 2016 Intriguing, amazing and hilarious executions from all over the world. Let's take this outside.
"13.12.2016 16:40:04" adweek.com Snapchat Adds 4 New Features, Including Much-Requested Group Chat Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition. About time.
"13.12.2016 16:09:37" Adweek BrandShare What brands like Hershey, Mrs. Meyer's and Cuisinart know about customer experience. // BrandShare content from BrandShop.
"13.12.2016 15:40:01" adweek.com Why Hershey's Kisses Have Been Part of the Cultural Fabric of the Holidays Since 1907 Twenty seven years ago, John Dunn, brand manager for Hershey's chocolate, was in San Francisco at Colossal Pictures to oversee some new TV spots. Hershey's pioneered a number of highly effective confectionery characteristics including the wrapper, size and shape.
"13.12.2016 15:10:00" adweek.com Pan Am's Soaring Brand Image Comes Alive in These Remarkable Old Photos New book charts the course of a pioneering airline. Pan Am insisted it have one visual identity—and that visual identity is why the logo is still popular 25 years after the airline flew its final flight.
"13.12.2016 14:40:00" adweek.com The Year in Creativity: 20 Trends That Drove Some of 2016's Best Marketing The year's best recurring themes, from live ads to clever packaging. Brilliant creativity.
"13.12.2016 14:10:00" adweek.com How Sperry's 'Micro-Influencers' Reach Impressive Heights for Little Cost on Instagram They share photos with the brand—for free. Thanks to Sperry's new Instagram strategy, a photo of the boat shoes might just take your breath away.
"13.12.2016 13:40:03" adweek.com The 10 Best TV Shows of 2016 In the world of peak TV—as many as 450 scripted series aired this year, in addition to around 750 unscripted shows—it's more daunting than ever to winnow all those programs down to just 10 shows to represent the year's very finest. Not one, but two O.J. Simpson shows made our top three, but neither took the top spot.
"13.12.2016 13:09:23" adweek.com Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram It's musical simulation as branding. Bacardi turned its Instagram Story into a pair of turntables that allow users to try their hand at DJing.
"12.12.2016 21:40:00" adweek.com Instagram Just Rolled Out Its Live Video Feature to All U.S. Users Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game. Instagram now lets you broadcast live video. The catch? It disappears when you're done recording.
"12.12.2016 21:10:00" adweek.com Could Foursquare's Robust Set of Retailer-Friendly Data Renew Acquisition Interest? The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide remarks. Foursquare may soon have suitors again.
"12.12.2016 20:37:46" adweek.com How New Balance, Pepsi and Kellogg's Were Impacted by Trump Controversies When a brand gets involved in political issues, whether accidentally or on purpose, it's bound to have an impact on how consumers talk about it on social media. All three received negative feedback because they ended up in the news following the election.
"12.12.2016 20:06:00" adweek.com Nick Offerman's Hour-Long New Year's Eve Countdown Ad for Lagavulin Couldn't Be Mellower An hour of silence and whisky sipping. Ready to seriously chill out?
"12.12.2016 19:31:44" adweek.com Adweek's Winners' Circle Event Unofficially Kicked Off the 2016 Holiday Party Season The New York weather may have been foul on Dec. 6, but nothing stopped revelers from attending Adweek's inaugural Winners' Circle party. The party celebrated many award-winning agencies including Droga5 for U.S. Agency of the Year.
"12.12.2016 18:56:38" adweek.com Grey London Wants to Change the WWF Logo From a Panda to a Disappearing Polar Bear To better focus on climate change. The polar bear is in more critical danger today.
"12.12.2016 18:10:01" adweek.com New Hits Westworld, Atlanta and This Is Us Shake Up Golden Globe TV Nominations While HBO surged back ahead of the streaming services in this year's Golden Globe nominations, the biggest TV story was the influx of new shows. Which new show caught your attention this year?
"12.12.2016 17:40:09" adweek.com Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run W+K's 'Time Is Precious' wonders if you're spending it wisely. Get off your screens (including this one).
"12.12.2016 17:08:42" Adweek BrandShare These 5 brands totally killed it on Waze this year. // BrandShare content from Waze.
"12.12.2016 16:38:36" adweek.com Parent Company National Amusements Pulls the Plug on CBS-Viacom Merger 'This is not the right time,' said Shari Redstone. For the longest time, the merger seemed inevitable—but it's now on hold, perhaps permanently.
"12.12.2016 16:36:28" Adweek's cover photo Michael Phelps is the subject of our cover story this week. He's entering the second of his career as a father, husband, entrepreneur and endorser. http://adweek.it/2htb8Xp
"12.12.2016 16:08:08" adweek.com Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App Hispanic-focused Mitú is its newest Discover channel Snapchat already has content channels for the Food Network, NFL, MTV and more.
"12.12.2016 15:38:01" adweek.com Fleabag's Phoebe Waller-Bridge Narrates Anomaly's Twisted Take on 'The 12 Days of Christmas' British actress shines in latest dark comedy. Phoebe Waller-Bridge fans, this one's for you.
"12.12.2016 15:00:01" adweek.com Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece The stars aligned ahead of Rio with 'Rule Yourself.' Inside the best ad of 2016.
"12.12.2016 14:30:01" adweek.com Michael Phelps, Businessman: The World's Greatest Olympian Writes His Second Act His future as a husband, father, endorser and entrepreneur. Our cover story on the future of Michael Phelps.
"12.12.2016 14:00:00" adweek.com The 10 Best Ads of 2016 Our picks for the funniest, coolest, scariest and loveliest work of the year. Congrats to all the agencies and brands.
"10.12.2016 15:30:00" Best Ads Ever: William Gelner, 180LA Pretty awesome how Nike and Apple set the bar for anthemic advertising.
More here: http://adweek.it/2hajsbK
"09.12.2016 19:48:26" adweek.com Facebook Just Owned Up to Misreporting Likes, Reactions and Shares to Brands Its metrics come under scrutiny again This is the third time Facebook has misled brands with inaccurate data.
"09.12.2016 19:10:06" adweek.com How Some Agencies Rig Production Bids to Favor Their In-House Studios Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor. "Everybody knows what's going on. Everybody knows."
"09.12.2016 18:44:29" adweek.com How This Pet Food Brand Got Ice-T to Dress Like His Bulldog Cesar's holiday sweater campaign celebrates the tackiness in all our hearts Ice-T's ugly Christmas sweater game is on point.
"09.12.2016 18:12:00" adweek.com Here Are 11 Eye-Opening Digital Marketing Stats From the Last Week Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are 11 numbers that caught our eye: 1. IG TW Is Arnold Schwarzenegger's Mobile Strike ad was the big winner on YouTube this year.
"09.12.2016 17:38:35" adweek.com Flipboard Is Debuting A Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel Sony is testing the tool. The new ad tool makes it easier for Flipboard to promote branded content.
"09.12.2016 17:05:02" adweek.com The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads From Snapchat to Facebook autoplay. The Washington Post is putting its focus on video with a new version of an ad format that crunches big video files into fast-loading clips that change size and shape based on what the advertiser wants.
"09.12.2016 16:36:19" adweek.com This Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing Abuse When anonymity is life-saving. Important use of tech.
"09.12.2016 16:03:59" adweek.com Tinder Just Launched a Branded Podcast About Dating With Gimlet Creative And there's only a hint of a brand behind it. Tinder's new podcast 'Define the Relationship' covers conversations you're already having about dating.
"09.12.2016 15:34:17" adweek.com This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death A strangely warm memento mori. This is fascinating.
"09.12.2016 14:33:34" adweek.com Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army' 23 global superstars in one high-octane spot. Rockin' spot from Beats by Dre.
"09.12.2016 03:00:01" adweek.com Amazon Inserts Its Own 'Man of the Year' Issue in Time to Promote Man in the High Castle If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside. It's an eerie parallel to the Trump cover, which many people have compared to Hitler's being named man of the year in 1938.
"09.12.2016 02:00:00" adweek.com Pantone's Color of the Year Is Greenery, Designed to Perk Us Up in 2017 Amid a 'tumultuous social and political environment'. Will this color help you feel better about 2017 as the new year approaches?
"09.12.2016 01:30:00" 5 Hot Cultural Trends for Marketers in 2017 Are you totally over 2016? Well, all is not lost—here are some trends that marketers should look for in 2017.
More here: http://adweek.it/2h5FwEf
"09.12.2016 01:00:00" adweek.com Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads The ads feature the Spurs' Tony Parker, MMA champion Anderson Silva, Washington Capitals' Alexander Ovechkin and Madrid soccer star Fernando Torres. Throne: Kingdom at War's new campaign is targeting sports fans.
"08.12.2016 21:42:05" adweek.com Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. The move comes just a few months after A-B InBev awarded Deutsch with lead creative duties for Busch.
"08.12.2016 21:00:46" adweek.com ABC Ad Sales Chief Geri Wang Is Stepping Down in March After a brief hiatus, this year's exodus of ad sales chiefs has begun again. The president of ABC Sales is retiring after 27 years with the company.
"08.12.2016 20:32:24" adweek.com 7 Moments From 2016 That Show Periscope Still Draws a Crowd Periscope has had some very intriguing moments this year. Reps for the app gave Adweek a list of 2016 highlights, and these are the seven that caught our eye. Periscope has a lot of success this year livestreaming everything from hurricanes to Louis Vuitton.
"08.12.2016 19:41:02" adweek.com How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales With help from Alphonso and Tremor Video. A new level of accountability.
"08.12.2016 19:23:50" adweek.com Trump Expected to Tap Carl's Jr. CEO as Labor Secretary, Putting the Brand in the Political Crossfire Andy Puzder, CEO of Carl's Jr. and Hardee's parent company CKE Restaurants, is expected to be named Labor Secretary today by President-elect Donald Trump. The Carl's Jr. CEO, who is against raising the minimum wage, was an adviser and contributor to the Trump campaign.
"08.12.2016 19:11:01" adweek.com Godiva's New Box of Chocolates Will Be Gifted Four Times, Thanks to Some Clever Packaging Keep half, give half. Love this packaging from GODIVA.
"08.12.2016 18:41:02" adweek.com Ikea Renamed Products After Frequently Googled Problems That Those Products Solve The answer to unrequited love, just $14.99. Clever.
"08.12.2016 18:11:03" adweek.com Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign Includes Instagram takeovers and full-screen Facebook promos. Inside Macy's intricate holiday advertising plan.
"08.12.2016 17:41:01" adweek.com Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing Contest Ad for breast pumps shows a frightening gender reversal. Yikes.
"08.12.2016 17:11:01" adweek.com Hairspray Live! Doesn't Have the Ratings Staying Power of The Wiz and Fox's Grease Early numbers are closer to Peter Pan. This year's ratings falloff is bad news for the sponsors who signed up for live and branded content spots during the show.
"08.12.2016 16:41:02" adweek.com Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns Personalizing ads based on past web browsing. Facebook's "dynamic ads" help target people who might actually download an app—and who might actually also want to use it.
"08.12.2016 16:11:21" adweek.com How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool Millions of people are willing to watch. Thanks to YouTube, so many brands are getting in on the Yule log video craze.
"08.12.2016 15:32:18" adweek.com Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays Retailers like Macy's and Bloomingdale's are participating. Avoid the crowds, and the cold, with Google's Window Wonderland.
"08.12.2016 14:57:32" adweek.com How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the '90s 180LA's William Gelner picks his favorite work ever. Remember these ads?
"08.12.2016 03:30:00" adweek.com Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW) Including ad characters of Christmas past. Both naughty and nice.
"08.12.2016 02:30:01" adweek.com This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name Well, almost every one. Epic!
"08.12.2016 02:30:00" adweek.com Self-Help Godfather Dale Carnegie's Namesake Course Is Rebranding for the 21st Century The lives Dale Carnegie Training has changed read like a who's who of business and politics: President Lyndon Johnson, Hotelier J.W. Marriott, Jr. and lots more. How to win friends and influence millennials.
"08.12.2016 02:00:01" adweek.com How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post Though not all brands may be sold on its racy content. Elliot Tebele has turned the popular account into a full-blown franchise, with 40 million followers across multiple social channels, a clothing line, a card game, a late-night TV show pilot with MTV and a small social media shop called Jerry Media.
"08.12.2016 01:30:00" Best Ads Ever: Tiffany Rolfe How the greatest ads for Volkswagen and Red Bull fully embodied the brand purpose.
More here: http://adweek.it/2hdNBtf
"08.12.2016 01:00:01" adweek.com Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. The first Star Wars tie-in that might make you a bit weepy.
"07.12.2016 21:05:01" adweek.com Ad of the Day: Ronda Rousey Shows 'Strong is Beautiful' in This New Pantene Campaign '80s tagline is updated. Refreshing choice for a beauty brand.
"07.12.2016 20:36:42" adweek.com 4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016 Pick one and stick to it. An early start on your New Year's resolutions.
"07.12.2016 20:05:34" adweek.com This Week's Must-Haves: Barbie's New Dreamhouse Is a High-Tech Smart Home This week, the Adweek team is highlighting Barbie's ultra-smart new Dreamhouse, a sparkling candy-inspired clutch, Glossier's party-ready gift set and more. Boasting Wi-Fi connectivity and its very own smartphone app, Barbie's brand-new smart home is packed with features that can be controlled via voice-recognition software.
"07.12.2016 19:35:00" adweek.com Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him Plus, how 'dominating big nights' paid off for NBC. Comcast CFO Mike Cavanagh said the company's wireless offering will be ready by mid-2017.
"07.12.2016 19:05:00" adweek.com Hong Kong's Tourism Board Wants You to Discover the City Like a Local New ads highlight lesser-known attractions. The "Best of All, It's in Hong Kong" campaign features the city's unique culinary, fashion, outdoor and kid-friendly experiences.
"07.12.2016 18:33:01" adweek.com Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel They'll also team up on ad sales. Turner and Snap will be developing original shows and content exclusively for the platform.
"07.12.2016 17:55:00" adweek.com The 10 Most Watched Ads on YouTube in 2016 Gaming ads and Super Bowl spots had a very strong year. The year's biggest viral hits.
"07.12.2016 17:24:17" adweek.com Pandora's New Premium Service Lets Users Pick What They Listen To The $9.99 Spotify and Apple Music competitor launches early next year. Pandora takes aim at Spotify and Apple Music customers.
"07.12.2016 16:53:39" adweek.com How CNN Heroes Has Inspired Brand Partners Like Subaru The special highlights people doing their best in their communities to help those in need. "What organizations need is money in order to do good work. We could donate a car, but what good will that do?"
"07.12.2016 16:20:29" adweek.com How Tito's Vodka Poured On the Charm and Grew Bigger Than Texas 'Handmade' hooch now sells 3 million cases a year. Here's the story of how an ex-geophysicist and his 19 credit cards cooked up the most popular vodka in America.
"07.12.2016 15:43:29" adweek.com Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017 Sparks & Honey's yearly list of prognostications is the culmination of two months of what the agency calls "cultural forensics." Post-election inclusivity, AI, 'tech drugs' and more.
"07.12.2016 14:04:13" adweek.com Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities Smart use of the format. Nifty.
"07.12.2016 04:00:00" Photos from Adweek's post Pitch made its annual holiday cookies, topped with the key people and moments of 2016. How many can you get? http://adweek.it/2gYhIlK
"07.12.2016 03:00:01" adweek.com This Online Advent Calendar Counts Down All of 2016's Terrible Events But it's for a worthy cause. Remember Harambe? Yeah, that sucked. But hey, you could turn that sadness into positivity by donating some money to a great charity.
"07.12.2016 02:00:00" adweek.com If You Tweet an Emoji at Google's Account, It Will Link to Local Search Results Looking for a good nearby coffee spot? For each tweet you send, Google automatically sends back a tweet with a GIF and a link to local search results.
"07.12.2016 01:32:00" adweek.com Busch Will Make Its Super Bowl Debut Next Year Busch will make its Super Bowl debut at the Feb. 5 game, as Anheuser-Busch InBev is looking to highlight its value brand portfolio. Deutsch, which won creative duties for Busch and Busch Light in August, will handle the spot.
"07.12.2016 01:00:01" adweek.com Instagram Users Can Now Like (and Disable) Comments Today, Instagram announced users can now like user comments in an effort to make the medium more positive. Instagram is hoping to boost engagement and curb abuse with the new feature.
"06.12.2016 22:04:00" adweek.com Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue Ruth Gaviria says a big part of her job is telling advertisers "radio is special because it's live." This brand architect has moved seamlessly from TV to radio.
"06.12.2016 21:34:01" adweek.com Netflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug It Deeplocal pairs connected stuffed animals. Mr. Bear!
"06.12.2016 21:05:27" Adweek BrandShare Analyzing the top 200+ media spenders to understand the optimal ad budget allocation. // BrandShare Content from Rubicon Project You could be leaving money on the table by not investing in programmatic.
"06.12.2016 20:34:00" adweek.com This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing Hero Group's biggest current client is Pfizer. Hero Group's founder Joseph Anthony has a passion for understanding youth marketing.
"06.12.2016 20:04:00" adweek.com AT&T Says Early Demand for DirecTV Now Is 'Exceeding Expectations' Plus, Verizon details its 5G deployment plans. The DirecTV Now launch was plagued with errors but AT&T says it's thrilled with the early interest.
"06.12.2016 19:34:02" adweek.com Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water Explaining waterborne illnesses and killing bacteria. What a difference a few drops of bleach can make.
"06.12.2016 19:04:02" adweek.com How AT&T Benefited From Getting Out of the Way of Content Creators AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials. AT&T's Hello Lab allowed creators the freedom to pursue passion projects that heavily involved their fans.
"06.12.2016 18:34:01" adweek.com Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees And what agencies can do to combat ageism. 'There are no retirement parties in advertising; no one gets that far.'
"06.12.2016 18:04:01" adweek.com This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. MEC wants you to question your assumptions.
"06.12.2016 17:34:02" adweek.com Vinyl Records Are Now Outselling Digital Downloads in the UK Marking a 100 percent year-over-year increase in sales. Last week, UK music fans spent 2.4 million pounds on wax and 2.1 million pounds for digital downloads.
"06.12.2016 17:04:01" adweek.com Burger King's Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly Flame-grilled fashion. The hottest ugly sweater of the season.
"06.12.2016 16:30:00" adweek.com Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project The making of 'The Art of Harmony.' A serene vision from Microsoft.
"06.12.2016 16:00:02" adweek.com Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot And it sure looks great. Wherefore art thou, iPhone 7?
"06.12.2016 15:30:02" adweek.com How the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand Purpose Tiffany Rolfe picks her favorite work ever. A vision in the form of an execution.