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"24.04.2017 16:30:00" adweek.com Forbes Shows How Different Its Billionaires List Would Look If Top Earners Were Women Ever heard of Marcia Zuckerberg? Meet Marcia Zuckerberg, Billie Gates and Carla Slim.
"24.04.2017 16:00:00" adweek.com Ad of the Day: StubHub Would Like a Word With You Before the Apocalypse Destroys Life as We Know It Latest spots from Goodby Silverstein & Partners. Things are about to get ugly.
"24.04.2017 15:51:02" adweek.com CMO Dana Anderson Is Leaving Mondelez to Become MediaLink's Marketing Chief She has been with the packaged goods giant since 2012, when Mondelez was spun off from Kraft Foods. One of the biggest names in brand marketing is leaving Mondelēz International.
"24.04.2017 15:00:00" adweek.com How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism Potus is inspiring a wave of protest work from agencies across the country. 72andSunny, Wieden+Kennedy and Goodby Silverstein & Partners are leading the agency resistance.
"24.04.2017 14:30:00" adweek.com What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success There's still a lot to figure out in terms of performance. Tips for creating, executing and measuring chatbots straight from the pros.
"24.04.2017 14:00:00" adweek.com Infographic: What Consumers Really Think About VR Virtual reality has been all the rage among the tech cognoscenti over the past few years, but the real test of VR's value is whether consumers will catch on. Here's why people are (and aren't) buying VR headsets.
"24.04.2017 13:30:00" adweek.com 7 Questions Marketers Should Consider When Weighing the Quality of Their Data Sets of numbers can be opaque and poorly understood if they lack integrity, and it can become obsolete quickly. Stop using stale data.
"24.04.2017 13:00:00" adweek.com Adweek's 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech Jeff Bezos grabs the No. 1 spot this year. These are the agency and media chieftains, tech giant leaders and marketing CEOs on top of the game right now.
"22.04.2017 14:10:11" adweek.com Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day Green initiatives, as voiced by Apple execs. Animations set to unscripted interviews with Apple execs.
"22.04.2017 13:30:00" Best Ads Ever: Robin Fitzgerald, BBDO 30 years later, Motel 6 and Tom Bodett are still cranking out the world's best radio ads.
Hear the full ads and see more of Robin's favorite ads here: http://adweek.it/2o87YvN
"21.04.2017 19:10:37" adweek.com Bill Nye Is Taking on Hot Button Issues in a New Netflix Series for Millennials The episodes cover topics from climate change to diet fads and confirmation bias to the sexual spectrum. Bill Nye Saves the World is like The Daily Show, but for science.
"21.04.2017 18:00:43" adweek.com Developers See Endless Possibilities and Pitfalls With Social VR After Testing Facebook Spaces If the social network has its way with the future of social VR, we'll all soon be hanging out in 360 videos as cartoon versions of ourselves. Will it drive people together or apart?
"21.04.2017 17:20:00" adweek.com TV One's Ambitious Lineup Includes Expanded News and True Crime Programming The network will also have a variety of musical original programming. "We're presenting news from our own perspective, and we're not apologizing for it."
"21.04.2017 16:50:00" adweek.com Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising They will offer advertisers more choice and control. Hulu is providing advertisers access to its massive library of premium, long-form video content in the protected infrastructure of a private marketplace.
"21.04.2017 16:20:00" adweek.com Why Interactive Ads Are Becoming the Norm for Streaming Platforms Interactive ads, from companies like BrightLine, want to keep TV viewers engaged during ad time. "A viewer's advertising experience should be about personalization and choice, the same way they see choice around what and how they watch TV."
"21.04.2017 15:47:50" adweek.com CBS All Access Added a Small Library of Movies to Its Streaming Selection Without Telling Anyone Subscribers can now watch a few Paramount titles. Are streaming services providing too much content?
"21.04.2017 15:23:52" Adweek What could go wrong? Update: Their scheme worked. Ben and Jackie have been offered internships at Droga5.
"21.04.2017 14:50:00" adweek.com Darren Aronofsky Captures the Struggle and Danger of Reporting in Stunning Ads for The New York Times Droga5 spotlights photojournalists' search for the truth. Remarkable ads from Darren Aronofsky and Droga5.
"21.04.2017 14:22:26" adweek.com KFC Will Launch a Chicken Sandwich Into Space With the Help of Celebrity Colonel Rob Lowe The brand's latest Colonel Sanders introduces its new menu item. We've got a new colonel.
"21.04.2017 13:32:54" adweek.com OMD Poaches WPP Veteran to Lead Its Eastern Division as President Sachs has also held client-side roles in the financial industry. Patty Sachs spent a decade with Neo@Ogilvy and JWT and has also held top marketing roles at several financial institutions.
"21.04.2017 12:16:02" adweek.com Germany's Dmexco Wants to Be a Go-to Tech Conference for U.S. Marketers Can Cologne, Germany become the next hot spot for technology events? Dmexco is expanding its exhibition space in hopes of luring more U.S. marketers.
"21.04.2017 02:30:00" adweek.com Breasts Sing Their Own Praises in Freaky Follow-up to Famous 'Manboobs' Ad (SFW-ish) David unleashes 'Everybody Loves Boobs.' Well, this is ... different.
"21.04.2017 01:30:00" adweek.com A Stock Photo Agency Just Made the Cattiest (and Most Insane) Cat Video on the Internet Brace yourself for Cherie and Renno's 'Meow.' Whoaaa.
"21.04.2017 00:30:00" Creative Thinkers: Best Advice I Ever Got Pt. 3 “The real secret of success is enthusiasm.”
More advice from creative thinkers here: http://adweek.it/2oqdYeV
"20.04.2017 20:55:03" Linda Boff FIRST JOB/DREAM JOB
Spent this morning channeling my first job as a DJ with Adweek for their upcoming podcast "Do Your Job Better". So honored to share tips and tricks for pursuing a career in marketing. One preview of my thoughts: "Say yes to a lot of Excited to have Linda Boff in our office today to record the first episode of "Do Your Job Better," Adweek's new podcast where we talk to some of the brightest and most interesting people in advertising about the tips, tricks and hacks that help them do
"20.04.2017 20:13:12" Adweek BrandShare Here's How AI Is Going to Change the Way You Market Marketing at future speed.
"20.04.2017 19:40:00" adweek.com Why Brands Are Clamoring to Work With Gwyneth Paltrow's Goop Lifestyle brand Goop has doubled its revenue over the last year, and more brands are signing on to work with it. Tumi, Dyson and Tito's Vodka are already signed up to sponsor goop's first wellness summit.
"20.04.2017 19:10:00" adweek.com Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts WBDN will still meet with advertising partners in the summer. Another company bails on the 2017 Digital Content NewFronts.
"20.04.2017 18:40:00" adweek.com Ad of the Day: Rachael Leigh Cook and Her Frying Pan Are Back. This Time the Enemy Isn't Drugs Star of famous '90s PSA has a message on 4/20. A 4/20 message from Rachael Lee Cook.
"20.04.2017 18:10:00" adweek.com National Geographic Showcases 'Genius,' Its First Scripted Anthology Series at Its Upfront Event Genius centers on the life of Albert Einstein. National Geographic continues to go 'further.'
"20.04.2017 17:40:00" adweek.com Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services Subsequent campaigns will promote Accenture's digital and mobile-first services to clients across industries. The IPG agency comes out on top of this B2B review.
"20.04.2017 17:10:00" adweek.com 30 Years Later, Motel 6 and Tom Bodett Are Still Cranking Out the World's Best Radio Ads BBDO's Robin Fitzgerald picks her three favorite ads. No one does radio quite like Motel 6.
"20.04.2017 16:40:00" adweek.com Complex Networks Is Emphasizing Its Pivot Toward Video Production to Its Advertisers With a refreshed commitment toward video production, Complex Networks and its 6 brands want to show advertisers what they can do. Complex now has 14 regular weekly shows across its six brands and plans on launching another eight shows in the next two months.
"20.04.2017 16:09:44" adweek.com Watch This Poor Guy Try to Justify a $10,000 Motorcycle Purchase to His Significant Other A new ad from electric Zero Motorcycles takes on the psychology of the impulse buy. "I bought this for us!"
"20.04.2017 15:35:00" adweek.com Is Mobile About to Overtake Traditional TV Viewing? Gone are the days when the only way to watch TV was from your couch. Consumers are flocking to smaller screens.
"20.04.2017 15:05:00" adweek.com This TV Show Is So Raunchy, the Network Made Toys to Distract Children While Parents Watch And you thought Game of Thrones was bad. That's one way to deal with it.
"20.04.2017 14:30:26" adweek.com Elisabeth Moss, Rob Lowe and Other TV Stars Reminisce About Their Most Memorable Ads Excedrin, Pabst Blue Ribbon and AOL spots gave those actors an early boost—or took their careers to new heights. Gina Rodriguez was known as 'the AOL girl' for all of high school.
"20.04.2017 13:00:00" adweek.com With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic And they're moving away from real-time bidding. "Buying privately increases the chances of being in a brand-safe environment and serving to human traffic."
"20.04.2017 12:22:25" adweek.com Could Google and Facebook's Challengers Steal Away Ad Budgets by Working Together on Metrics? Industry players weigh in on the novel idea that Twitter, Snapchat and Pinterest might win big. The best shot Twitter, Snapchat and Pinterest might have to beat Facebook and Google could come from working together.
"20.04.2017 01:30:00" adweek.com Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform is blending linear and digital viewing for a curated TV experience.
"20.04.2017 00:30:00" Best Ads Ever: Matt Eastwood, JWT Has any commercial had a better cast of characters than this legendary PlayStation ad?
See the full ads here: http://adweek.it/2ojF8Vu
"20.04.2017 00:00:00" adweek.com Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind Part of a secretive sector of Facebook called Building 8, a unit that's devoted to "moonshot" projects that are often as expensive as they are ambitious. Who's ready for hands-free News Feed scrolling?
"19.04.2017 23:21:58" Which podcasts do you listen to for creative / work inspiration?
"19.04.2017 19:44:30" adweek.com 21st Century Fox Is Parting Ways With Bill O'Reilly O'Reilly has been forced out amid a flurry of scandals which have resulted in a loss in company ad revenue. It's official, Bill O'Reilly is done at Fox News.
"19.04.2017 19:04:00" adweek.com To Sell 4K TVs, Panasonic Crafted an Ad for the Greatest Film Never Made It's got everything but Vin Diesel. Larger than life.
"19.04.2017 18:34:00" adweek.com Oracle Makes Another Major Data Move, Inking a TV Ad-Targeting Deal With Charter Communications It's the software giant's first addressable television partnership. Oracle is venturing into new territory.
"19.04.2017 18:04:00" adweek.com Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers Network will focus on creating programming for a 'point-of-view.' Crackle is moving beyond traditional demographics and is focusing on psychographics, when creating programming.
"19.04.2017 17:34:00" adweek.com IBM Watson's New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands Go ahead, ask him anything. Remarkable new gig for IBM Watson.
"19.04.2017 17:03:00" adweek.com How Dove Is 'Hacking' Photography to Change the Way Advertising Depicts Women Gaming the system from within. Fascinating experiment from Dove.
"19.04.2017 16:33:00" adweek.com Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud The data vendor helps digital ad platforms like Facebook, Google, Pinterest, Pandora and Snapchat measure the results of online brand campaigns. The purchase should be a feather in Oracle's cap.
"19.04.2017 16:03:00" adweek.com Nielsen Touts That Its Total Audience Ratings Reveal Where Some Networks Are Growing CBS, TBS and ESPN experienced big growth in viewers from streaming services. Nielsen's Total Audience Ratings are looking good for networks so far.
"19.04.2017 15:33:00" adweek.com Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers John McKelvey and Hannes Ciatti—eponymous leaders of New York startup agency JohnXHannes—are multifaceted makers. JohnXHannes works with everyone from John Malkovich to Google.
"19.04.2017 15:03:00" adweek.com How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the 'Greatest Hoodie Ever Made' Homegrown and sewn, American Giant hoodies are sold direct to consumers online. American Giant is a 'Made in U.S.A.' success story.
"19.04.2017 14:33:00" adweek.com Ad of the Day: Bulletproof College Apparel Will Be Useful in States That Let Students Carry Guns FCB's gag campaign tackles a deadly serious topic. Safe and stylish!
"19.04.2017 14:03:02" adweek.com Spotify, Apple Music and Other Branded Bots Are Coming to Facebook Messenger 2.0 The app will help users discover chatbots for interacting with more brands and publishers. Facebook Messenger 2.0 is all about chatbots.
"19.04.2017 13:16:27" adweek.com How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in. You don't have to be a different person when you become a manager.
"19.04.2017 12:46:41" adweek.com State Farm Is Targeting Location-Based Ads at Gas Stations The insurance company is piloting ads on digital screens built into pumps. Watch while you pump.
"19.04.2017 12:10:24" adweek.com Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services TV viewers are slowly ditching cable Viewers want to consume content when they want, where they want, and brands are adapting.
"19.04.2017 01:45:01" adweek.com Why These Ad Students Are Really, Really Obsessed With One Specific Droga5 Exec The creepier way to land an internship (or not). What could go wrong?
"19.04.2017 01:15:00" adweek.com Columbia Records Launched This New Artist by Matching His Songs Exactly to Your Heartbeat Living the music with Russ and BBDO. Feel the beat.
"19.04.2017 00:45:00" adweek.com Forget Burger King's Google Home Gag. Here's the Real Way to Win Voice The emerging tech deserves more than a gimmick. The future of voice looks nothing like Burger King's gimmick.
"19.04.2017 00:15:00" adweek.com Facebook Debuts the Future of Augmented Reality, and It's on Mobile Facebook's beta version of its Camera Effects Platform opens to developers today. This comes right on the heels of today's Snapchat AR announcement.
"18.04.2017 21:45:00" adweek.com Deutsch Names Former Apple Creative to Lead Its Marketing Efforts for Uber The agency's first work for the ride-hailing giant should debut later this year. Jorge Calleja will help define the growing brand.
"18.04.2017 21:15:00" adweek.com Prudential's New Podcast Chronicles Everyday Acts of Bravery Part of the brand's ongoing content initiatives. "The goal is, if we can be the brand that talks about courage and bravery, we'll be the insurance brand people ultimately choose."
"18.04.2017 20:45:00" adweek.com Playful Ads Show the Many Things PayPal Can Do for You Every Day CP+B's latest for the e-commerce brand. The latest ads from PayPal.
"18.04.2017 20:15:00" adweek.com This 130-Year-Old Dance Wear Brand Is Now an Online Publisher Capezio's Dance.com aims to cover dancing in all its forms. Just three months after relaunching, Dance.com is already the go-to destination for all things dance.
"18.04.2017 19:45:00" adweek.com How Virgin Atlantic Is Not-So-Silently Mourning the Loss of Virgin America Mend your broken heart with a sister brand. Sadness as brand-building exercise.
"18.04.2017 19:15:00" adweek.com Snapchat Expands Its Face-Swapping Lenses Beyond Selfies to the Real World Now, anything in the world can be overlaid with 3-D graphics. World lenses add 3-D animations to any photo or video, not just selfies.
"18.04.2017 18:45:00" adweek.com Programmatic Digital Display Ads Now Account for Nearly 80% of US Display Spending By 2019, that number will rise to 85%. Programmatic display spending will reach nearly $33 billion in 2017.
"18.04.2017 18:21:06" adweek.com Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories New stats shed light on an emerging rivalry. Instagram may have stolen some of its shine, but don't count out Snapchat just yet.
"18.04.2017 17:45:00" adweek.com Brands Can Now Target Spotify Playlist Ads Based on the Time of Day 7-Eleven is the first advertiser to target a Spotify ad based on when people are listening to a playlist. Spotify is expanding its 'branded moments' program.
"18.04.2017 17:15:00" adweek.com With Its New App, Tumblr Is Moving Beyond Looping Videos and Memes to Live Video and Messaging Cabana is a 'digital couch' for livestreaming, letting up to six friends chat with one another at a time and watch YouTube clips. Tumblr has launched a Houseparty-like app for livestreaming.
"18.04.2017 16:45:00" adweek.com This Polyglot Makes Brand Messages Work In Every Language The Social Element's languages director Richard Simcott helps marketers connect with consumers around the globe. As major brands insist on global messaging that works on a local level, making sure those messages translate is crucial for agencies.
"18.04.2017 16:15:00" adweek.com How Iceland Is Managing Its Sudden Tourism Boom Visitor boards aim to promote lesser-known locales. The challenge now is ensuring the very Instagram-worthy destination stays that way.
"18.04.2017 15:45:00" adweek.com After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen The next phase of the 'Strength Has No Gender' campaign. Gender diversity has paid off for Brawny.
"18.04.2017 15:15:01" adweek.com In the Age of 'Fake News,' Media Brands Are Turning to Advertising to Promote the Importance of Journalism The proliferation of “fake news” has brought about a wave of advertising from print media organizations looking to underscore the value of responsible journalism. The New York Times, The Atlantic and others have all launched campaigns recently.
"18.04.2017 14:45:00" adweek.com Has Any Commercial Had a Better Cast of Characters Than This Legendary PlayStation Ad? JWT's Matt Eastwood salutes 'Double Life' and more. Sheer brilliance from Frank Budgen and TBWA.
"18.04.2017 14:15:00" adweek.com Facebook Promises to Improve Controls After Man Livestreams Murder The company called it a 'horrific crime' and provided a time line. "We know we need to do better."
"18.04.2017 13:45:00" adweek.com Ad of the Day: Pandora Launches Major New Ad Campaign as It Finally Gets Into On-Demand Streaming But 'Sounds Like You' is about more than Pandora Premium. Big day for Pandora.
"18.04.2017 13:15:00" adweek.com Why Mindy Kaling Is Doing Ads for McDonald's That Never Mention McDonald's Campaign also uses Google, but not like Burger King did. Interesting stunt here from McDonald's.
"18.04.2017 12:42:00" adweek.com Legalized Recreational Weed Is Actually Improving Foot Traffic to Bars and Liquor Stores in Oregon Foursquare's new data is surprising. Turns out marijuana lovers aren't shying away from the bars despite having a new recreational option.
"18.04.2017 12:06:11" adweek.com Amid Concerns of Declining Tourism as 'Anti-Welcome' Sentiment Grows, L.A. Is Welcoming Everyone for a Visit Mistress partnered with Discover Los Angeles on the #EveryoneIsWelcome campaign. Los Angeles County stands to potentially lose over $700 million in tourism money during the next three years.
"18.04.2017 12:00:00" media.giphy.com gph.is Calling all marketing inventors! Have you entered the Adweek Project Isaac Awards yet?
2017 entries are open now: adweek.it/isaac
"18.04.2017 03:00:00" adweek.com This Condom Brand's Messenger Bot Analyzes Your Voice and Tells You How Sexy It Is For your blooming phone-sex-operator career. Ever pillow-talked a bot?
"18.04.2017 02:30:00" adweek.com Binge Watching Turns You Into the World's Worst Person, and That's a Good Thing, Says Fox You've got to have priorities. The truth hurts.
"17.04.2017 20:00:00" media.giphy.com gph.is Adweek provides critical insights you need to succeed in a complex and disruptive industry. Subscribe today: http://adweek.it/want
"17.04.2017 18:52:00" adweek.com Bustle Media Group Is Buying Elite Daily Bustle Digital Group could now reach 80 million monthly unique visitors from just three sites, social media and video accounts. After two years of ownership, Daily Mail is selling Elite Daily to Bustle Media Group.
"17.04.2017 18:20:00" adweek.com People on Twitter Have Mixed Emotions About Netflix's 13 Reasons Why Series centers around bullying and a teen's suicide. It's the most-tweeted about debut for a Netflix series in its first week, but it's not all good.
"17.04.2017 17:50:00" adweek.com BBDO Atlanta Makes Its First Big Hires Under New Creative Leadership Craig Miller and Marc Calamia are chief creative officer Robin Fitzgerald's first senior hires since she joined the agency last September. BBDO Atlanta gets a new group creative director and head of integrated production.
"17.04.2017 17:21:27" Adweek BrandShare Why Brands Should Stop Marketing and Start Engaging "We need to stop marketing and start listening, learning and engaging to build meaningful customer relationships."
"17.04.2017 16:50:29" adweek.com Could Pepsi Make Things Right With a Logo That Actually Made the World Better? Two agency creatives dream up #PepsiCAN. Could this work?
"17.04.2017 16:10:53" Adweek's cover photo After resuscitating VH1, Chris McCarthy is ready to breathe new life into MTV: http://adweek.it/2oyHItp
"17.04.2017 16:00:00" adweek.com Ad of the Day: Monsters and Villains Are Shocked by Evil Satellite TV Companies in Fun Ad for Cable David Shane scares up the laughs for for Spectrum. Another winner from director David Shane.
"17.04.2017 15:30:00" adweek.com For Some Networks, Bigger Is Actually Better at the Upfronts AMC and A+E are reversing course and reinstituting their upfront productions. It all depends on the message your brand is trying to get across to buyers.
"17.04.2017 15:00:00" adweek.com Infographic: Who's Watching TV's Biggest Shows and How Their Interests Align With Brands While digital campaigns can be targeted to consumers with uber-specific interests, television advertising, in comparison, can sometimes feel like a shot in the dark. Quantcast is using search data to find unexpected TV audiences.
"17.04.2017 14:30:00" adweek.com An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront The company is ready to share its new strategy with buyers by focusing on the company's 'flagship six' networks with global revenue potential. What a difference a year has made for MTV.
"17.04.2017 14:00:00" adweek.com Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands The next generation of LGBT employees deserves corporate role models. It's a powerful signal that companies care about doing what's right.
"17.04.2017 13:30:00" adweek.com How Brands and Agencies Are Fighting Back Against Facebook and Google's Measurement Snafus As more money moves from traditional media to digital, a growing number of marketers are questioning Google and Facebook's data secrecy. We take a deep dive into the duopoly.
"17.04.2017 13:00:00" adweek.com After Resuscitating VH1, Chris McCarthy Is Ready to Breathe New Life Into MTV The network chief is betting big on live and unscripted shows in an attempt to save the iconic brand that's been hemorrhaging viewers for years. If anyone knows how to breathe new life into a dormant Viacom music brand, it's Chris McCarthy.
"16.04.2017 14:30:00" Photos from Adweek's post ACLU Nationwide is writing the First Amendment in Arabic on billboards as a rebuke to Trump: http://adweek.it/2p1l8eo
"16.04.2017 13:30:00" Best Ads Ever: Ari Weiss, DDB These great comic ads inspired Ari Weiss early in his career.
See the full ads here: http://adweek.it/2orXtAE
"15.04.2017 14:00:00" adweek.com 8 Video and Social Marketing Stats That Got Our Attention This Week It's been an unusually strong week for video and social media data points, especially if you are Facebook Inc. Lots of Facebook data news in this one.
"15.04.2017 13:30:00" Creative Thinkers: Advice For Young Creatives Pt. 2 “Know your value and use it.”
More advice for young creatives here: http://adweek.it/2oaBYCG
"15.04.2017 02:30:00" adweek.com Porn Star Lucy Cat Goes 'Egg Hunting' in Explicit Testicular Cancer PSA for Easter (NSFW) Partnership with German adult website. Well then.
"15.04.2017 01:30:00" adweek.com Hip Dude Forced to Care for Screaming, Pooping BabyBot at Music Festival in Sadistic Ad Stunt To convince young people to travel before they have kids. Fun idea.
"15.04.2017 00:30:00" media.giphy.com gph.is Kylo Ren, Rey, Finn, Poe and Luke are back in the first official teaser for Star Wars: The Last Jedi - http://adweek.it/2oz5ipI
"14.04.2017 19:25:44" adweek.com Female-Focused LittleThings, Now Boasting 51 Million Uniques, Is Ready for the Advertising Spotlight LittleThings creates a wide range of content around crafts, parenting, food and pets. LittleThings and its 3 hours of daily Facebook Live content is joining the NewFronts lineup.
"14.04.2017 18:20:00" adweek.com Sprint Just Made a Whole Show About People's (Supposed) Obsession With Paul Marcarelli And his switch from Verizon to Sprint. It's the Paul Effect.
"14.04.2017 17:50:00" adweek.com How CBS and Survivor's Producers Handled This Week's Outing of a Transgender Contestant Zeke Smith worked with the network and GLAAD for nine weeks to share his story. This shows the importance of a brand taking its time to get its messaging about an important issue right.
"14.04.2017 17:16:12" adweek.com Star Wars: The Last Jedi Finally Has a Trailer, and It's Packed With Enticingly Subtle Hints You'll want to watch with headphones on. Hmm, is it hinting something about Obi-Wan?
"14.04.2017 16:45:00" media.giphy.com gph.is Breaking down Funny Or Die's 10 funniest branded videos: http://adweek.it/2pdXKqU
"14.04.2017 16:15:00" adweek.com From YouTube Sensation to Star of Ocean's 8, the Story Behind Awkwafina's Rise to Stardom It all started when Nora Lum covered a Mickey Avalon song. A great lesson in how digital creators can expand their careers past the internet.
"14.04.2017 15:45:00" adweek.com How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys LatinWorks' well-deserved accent on America's pastime. Great campaign by LatinWorks.
"14.04.2017 15:17:43" adweek.com Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren't on TV Even offline, modern marketing is all about engaging content. "The entire product is designed to keep butts in barstools longer with no audio required."
"14.04.2017 14:45:00" adweek.com Foot Locker Customers Who Can't Find the Right Sneakers Are Sent to Other Stores … Across the Atlantic Quite a kick from BBDO. Long-distance pickups at Foot Locker.
"14.04.2017 14:15:00" adweek.com Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age? The new owner of the game that dates back more than 100 years is betting big on it. Skee-Ball is enjoying something of a renaissance right now.
"14.04.2017 13:45:00" adweek.com The ACLU Is Writing the First Amendment in Arabic on Billboards as a Rebuke to Trump Emergence Creative crafts striking outdoor work. Simple, striking ads.
"14.04.2017 13:15:00" adweek.com Ad of the Day: Ever Wonder How the Easter Bunny Was Born? This Lovely Ad Tells a Sweet Origin Story A curiously universal fable. Incredible visuals, and a sweet story.
"14.04.2017 12:44:28" adweek.com Nike Skateboarding to Fox Sports: These Great Comic Ads Inspired Ari Weiss Early in His Career Plus, his thoughts on Omnicom's new McDonald's agency. Ari Weiss picks his three favorite ads. #BestAdsEver
"14.04.2017 01:30:00" adweek.com Virool Just Launched a Programmatic Marketplace for Vertical Video Advertising Through a partnership with BidSwitch, brands can directly connect to 150 demand-side platforms and trading desks. Virool wants to take vertical video beyond Facebook and Snapchat.
"14.04.2017 00:30:00" Best Ads Ever: Michael Hart, mono 5 years later, 'Dumb Ways to Die' remains advertising's most delightfully horrible creation.
See all the full ads here: http://adweek.it/2p34BmF
"13.04.2017 21:00:00" adweek.com Havas Media Names Its First Global Chief Operating Officer Peter Mears comes from Initiative. Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies.
"13.04.2017 20:05:00" adweek.com If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back A major automated ads company is making moves to reassure ad buyers that their placements are safe. MediaMath takes a stand.
"13.04.2017 19:35:00" adweek.com On Its 10th Birthday, Funny Or Die Takes Us Through 10 of Its Funniest Branded Videos Chris Bruss picks one from each year since the launch. Can't wait for Trump's "Between Two Ferns" tbh.
"13.04.2017 19:05:32" adweek.com Here's How YouTube TV Is Doing One Week in Among Cord Cutters Apptopia data shows Android users are quickly adopting the new streaming service. The app has been downloaded nearly 150,000 times, but it's unclear how many of those led to paying subscribers.
"13.04.2017 18:10:00" adweek.com RPA Takes a Deep, Artsy Dive in Latest Campaign for the Newport Beach Film Festival Complete with rad skeletons! RPA always does a nice job for this client.
"13.04.2017 17:40:00" media.giphy.com gph.is Meet the 20 rising brand stars who are bringing global attention to Atlanta: http://adweek.it/2mTD6x7
"13.04.2017 17:10:00" adweek.com Ad of the Day: Think Parenting Is Tough? SickKids Shows How Much Tougher It Can Sometimes Be When caring for critically ill children. Gut-wrenching ad by Cossette.
"13.04.2017 16:40:00" adweek.com Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content Condé Nast is filling roles for designers, visual editors and motion-graphics specialists to work with each publisher's editorial team. WIRED, GQ and SELF Magazine are getting Snapchat Discover channels.
"13.04.2017 15:58:46" adweek.com Samsung Is Lugging a Giant S8 Phone and Photographing It in the 20 Loveliest Spots in Britain Imagine the size of that unboxing. Yuuuge!
"13.04.2017 15:22:00" adweek.com Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features Instagram Stories has now surpassed rival Snapchat in terms of daily active users on the platform. 200 million people are now making Instagram Stories every day.
"13.04.2017 14:50:00" adweek.com Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs Keanu Reeves enjoyed his recurring role in Season 1 of Swedish Dicks so much, he'll appear in all 10 episodes of Season 2. Big news from Pop TV's upfront.
"13.04.2017 14:18:27" adweek.com Google Disabled Burger King's Ad Hijacking Google Home, but BK Got Around That Too Spot aired on Fallon and Kimmel, and did trigger devices. Burger King and Google found themselves in a game of cat and mouse.
"13.04.2017 13:50:00" adweek.com How ATTN: Is Attracting Companies Who Want to Produce Socially-Minded Branded Content Viewers trust the issues-based media company. ATTN: helps brands make content surrounding social issues audiences care about.
"13.04.2017 13:20:00" adweek.com Advice for Young Creatives: 4 More Top Advertising Veterans Share Their Secrets Tips from Cindy Gallop, Javier Campopiano, Leo Premutico and Peter Nicholson. Great advice from Cindy Gallop, Javier Campopiano and more.
"13.04.2017 12:47:20" adweek.com IBM and The Weather Company's Cognitive Council Aims to Shape the Future of AI in Advertising The Cognitive Council aims to foster AI innovation with agencies and brands. The goal: Identifying how cognitive computing can be used in advertising.
"13.04.2017 11:53:20" adweek.com Ogilvy Continues Its Major Restructuring Efforts, Promoting 3 Key Members on Its U.S. Team Ginny Maycox, Antonis Kocheilas and Jennifer Scott are taking on new roles as changes continue to roll out. The network is transitioning to a client-centric approach.
"13.04.2017 10:30:00" Bloomberg+Adweek: Focus on Mobility and Content 4 key teachable moments for marketers who create mobile content
More here: http://adweek.it/2n4oUCT
"13.04.2017 02:30:00" media.giphy.com gph.is Jordan brand pays homage to Russell Westbrook after he breaks the NBA's triple-double record.
See the full ad here: http://adweek.it/2o0A4Fe
"13.04.2017 01:35:00" adweek.com A Chatty, Dancing Tooth Makes You Question Your Toothpaste in 72andSunny's First Work for Hello What are you putting in your mouth? "An Inconvenient Tooth."
"13.04.2017 00:30:00" Atlanta City Spotlight Roundtable "When you arrive here, you can let your guard down a little bit. You don't have to act tough. There's no agendas here. We're just trying to do good stuff."
Check out more of our Atlanta City Spotlight coverage here: http://www.adweek.com/atlanta
"13.04.2017 00:00:00" adweek.com Studio71 Will Be the First to Stream Its NewFront Presentation It will be sent to a broad audience May 9 at 12 p.m. Instead of bringing media buyers and reporters into an event space this year.
"12.04.2017 21:30:00" adweek.com Brooklyn's Big Spaceship Expands Its Executive Team With New Design and Data Leads Tim Ferris joins the agency from R/GA, while Harry Garcia comes from Lowe Profero. Tim Ferris and Harry Garcia will be head of analytics and executive design director.
"12.04.2017 20:45:00" adweek.com Snap Advertisers Can Now See If Their Ads Increase Foot Traffic Snap is stepping up its efforts to target retailers and CPG brands. Snap to Store looks at how many people go to a store within a week of seeing one of Snap's mobile ads.
"12.04.2017 20:05:00" adweek.com How Long Will National Brands Stay Away From The O'Reilly Factor? Fox News says the host is taking a preplanned vacation and will return April 24. The show's lineup of sponsors now consists mostly of direct-response marketers and other small-budget brands.
"12.04.2017 19:33:33" adweek.com Why Sexism Doesn't Sell: Demeaning Imagery in Marketing Is Never Harmless An open letter to Mr. Hardee. Carl's Jr. has stopped making sexist ads. But there's more work to do.
"12.04.2017 19:00:00" adweek.com LG's New Smartphone Takes Abuse From Meatballs, Milk and More in Heat's Global Ads Agency's debut campaign for the tech giant. Things could get messy.
"12.04.2017 18:30:00" adweek.com Leo Burnett's Latest Hire Will Lead Its New Offering to Better Fuse Creative With Data The agency's North American CEO Andrew Swinand is making a big push into data and analytics. John Lowell joins Leo Burnett to head up The Core, the agency's answer to ensuring its creative work is highly targeted and backed by data.
"12.04.2017 18:00:00" adweek.com The&Partnership Announces Its New Chief Strategy Officer After Some Big New Business Wins In her first 2 months, Shobha Sairam helped land the clients. Shobha Sairam takes on a new role.
"12.04.2017 17:30:00" adweek.com Why Nextdoor Believes It Can Be Social Media's Next $1 Billion Advertising Machine The online community continues to grow. Will Nextdoor be the next Yellow Pages?
"12.04.2017 17:00:00" adweek.com Bill de Blasio Shuts Down the Charging Bull Artist's Request to Remove the Popular 'Fearless Girl' Statue Controversy bubbles up around McCann's installation. "Men who don't like women taking up space are exactly why we need the Fearless Girl." - NYC Mayor Bill de Blasio.
"12.04.2017 16:30:00" adweek.com How the 'Latin Motown' Is Remixing Itself for a New Generation of Consumers Fania Records, the label that launched salsa, is now in the DJ booth. The iconic Fania Records is reintroducing salsa for millennial and Gen Z listeners looking for authentic music experiences.
"12.04.2017 16:02:02" adweek.com Burger King's Sneaky New TV Ad Tricks Your Google Home Into Talking About the Whopper “OK, Google, what is the Whopper burger?” Clever, or spammy?
"12.04.2017 15:30:00" adweek.com 4 Key Teachable Moments for Marketers Who Create Mobile Content Top marketers urge their colleagues to keep consumers topmost in mind when planning to dive into the mobile content space. Expert advice from Adweek and Bloomberg Media.
"12.04.2017 14:57:15" adweek.com Pennzoil Says Goodbye to the Legendary Dodge Viper in a Short Film Full of Insane Stunt Driving Stunt driver Rhys Millen of The Fast and the Furious fame takes the wheel in a new, action-packed film by agency of record JWT Atlanta. JWT sends 'The Last Viper' off in style.
"12.04.2017 14:00:00" adweek.com ADC Hires an Executive Director as The One Club for Creativity Looks to the Future Michael O'Rourke joins from New York Festivals. Big step for the ADC.
"12.04.2017 13:30:00" adweek.com Facebook Is Hosting Its First 'Community Summit' This Summer, Aiming to Bring People Together IRL Facebook's first real-life event for Groups page admins will take place this summer in Chicago. Facebook wants to help turn online "friends" into real friends.
"12.04.2017 13:00:00" adweek.com It's Time for Marketers to Change How They Select and Reward Influencers Don't just pay for mentions. Create lasting partnerships and help build their careers. OMD's social media chief wants influencer marketing to become a lot less transactional.
"12.04.2017 12:22:46" adweek.com Mattel Is Working With Young Influencers and Their Families to Inspire Kids to Be Superheroes Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences. The young influencers are leading by example with charity work across their communities and the world.
"12.04.2017 01:54:12" adweek.com These Ads About Fake News Make You Work a Little, Just as You Should Before Sharing Stories Online JWT's zany new typeface for the News Literacy Project. Can you read this?
"12.04.2017 00:50:17" Creative Thinkers: Best Advice I Ever Got, Pt. 2 “Spend a little less time being right, and a little more time being creative.”
More creative advice here: http://adweek.it/2oqdxVA
"11.04.2017 20:38:14" adweek.com Facebook Now Has More Than 5 Million Active Advertisers Facebook announced Monday that more than 5 million businesses worldwide are now active advertisers on the social network. And nearly one-half of these 5 million advertisers are creating their ads via mobile devices.
"11.04.2017 20:01:37" adweek.com Chobani and Michel Gondry Break Into Organic Song in Wieden + Kennedy's Debut Brand Campaign Yogurt giant makes beautiful music from fruit. What the world needs now is a coconut-and-banana cover of "What the World Needs Now."
"11.04.2017 19:22:54" adweek.com How TBWA Used Cash as an Advertising Medium to Draw Attention to the Homeless A new app is worth more than money. Clever.
"11.04.2017 18:35:00" adweek.com Sherwin-Williams' Beautiful Emerald Paint Ad Is Quite the Feat of Engineering Mastery You've never seen a swatch like this. Very cool stuff from McKinney and Psyop.
"11.04.2017 17:35:51" adweek.com Ford Made a Crib That Simulates a Car Ride, So Babies Everywhere Can Finally Drift Off And sleepless parents everywhere want one. Finally!
"11.04.2017 16:45:00" adweek.com 4 Key Teachable Moments for Marketers Who Create Mobile Content Top marketers urge their colleagues to keep consumers topmost in mind when planning to dive into the mobile content space. Focus on the consumer and make sure to delight them.
"11.04.2017 16:36:31" adweek.com What Cities Across America Can Learn From Atlanta's Financial Tech Boom The city is home to around 100 financial technology companies, roughly two-thirds of which are focused on digitally processing credit cards and other transactions. About 70% of the electronic payments in North America go through Atlanta, earning it the nickname 'Transaction Alley.'
Here's how it all happened.
"11.04.2017 15:45:27" adweek.com Home Depot Now Makes $5 Billion Online, but a Stellar Store Experience Remains Its Top Priority How the Atlanta-based retailer is evolving to meet the changing needs of contractors and consumers. To stay on top of the industry, Atlanta-based The Home Depot appeals to both construction pros and average joes.
"11.04.2017 15:13:42" adweek.com 5 Years Later, 'Dumb Ways to Die' Remains Advertising's Most Delightfully Horrible Creation Michael Hart of mono picks his three favorite ads. The story of an adorably grim viral juggernaut.
"11.04.2017 14:00:00" adweek.com Q&A: Atlanta's Mayor on the Secrets to His City's Success Attracting, Retaining and Growing Brands As Kasim Reed finishes his final term, he reflects on they keys to growth, talent and ignoring critical tweets from Donald Trump. Kasim Reed says regional cooperation and talent are key.
"11.04.2017 13:30:13" adweek.com As Soda Loses Its Sparkle, Coca-Cola Is Transforming Into a 'Total Beverage Company' With consumers increasingly bypassing sugary soda in favor of healthier drinks, the megabrand's incoming CEO James Quincey has mapped a new business strategy. Coca-Cola is reducing sugar in 500 drinks and focusing much of its future growth on tea, water and dairy.
"11.04.2017 12:59:21" adweek.com Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance The company said Moat, Integral Ad Sciences, Nielsen and comScore will let brands better understand whether people are indeed seeing their ads. Twitter hopes new partnerships will help it compete with YouTube and Facebook for ad dollars in the digital video space.
"11.04.2017 10:30:00" Carla Hassan, Toys "R" Us “I actually hate the word digital, and I don't like to use it because I think everything that we do—if you really start with the consumer, that's their life.”
More here: http://adweek.it/2nsjKNX
"11.04.2017 02:30:00" adweek.com John Oliver Can't Resist Hating on the New HBO Ads He's Forced to Do Are we really here for the static? "What is the point of this whole concept?"
"11.04.2017 01:30:00" adweek.com AARP Promotes Male Caregiving by Whipping Out the Big Guns: Danny Trejo Tougher than tough! Danny Trejo is great in this campaign.
"11.04.2017 00:30:00" adweek.com Jordan Brand Pays Homage to Russell Westbrook After He Breaks the NBA's Triple-Double Record New ad celebrates both Westbrook and Oscar 'The Big O' Robertson, the Hall of Famer he unseated. From "The Big O" to Big 0.
"10.04.2017 20:30:00" adweek.com Despite Connie Britton's Departure, CMT Is Renewing Nashville for Yet Another Season The country music network, which rescued the drama from cancellation last summer after ABC canceled it, gives it new life once again. Season 6 of Nashville on CMT is official.
"10.04.2017 20:00:00" adweek.com Studio71 Thinks It Has a Solution to Sketchy Ad Placement on YouTube Videos The video-maker generates nearly 7 billion video views each month. "All of the placement of your brand messages will be within your control." - Matt Seiler, Studio71 president.
"10.04.2017 19:30:00" adweek.com After Disowning Its Sexist Past, Carl's Jr. Literally Blew It Up This Weekend See the explosive stunt with The Slow Mo Guys. Kaboom!
"10.04.2017 19:00:00" adweek.com Will United's PR Disaster Finally Make Airlines Reconsider the Hated Practice of Overbooking? The video showing airport security officers physically dragging a passenger off a United flight yesterday has left the carrier with quite the public relations nightmare. Experts are doubtful, but consumer discontent is clear.
"10.04.2017 18:00:00" adweek.com How This Ad Copywriter Found Herself on Screen Doing a Bawdy Commercial for Female Condoms Amanda Burch pitches the FC2. That's dedication.
"10.04.2017 17:30:00" adweek.com Ad of the Day: Johnsonville Employees Wrote More Ads for Droga5, and These Ones Go to Eleven New stories of an epic cover band and a '70s game show. Johnsonville employees came to this round of ads with scripts ready.
"10.04.2017 17:00:00" adweek.com How Delta's Focus on Customer Experience Turned a Bankrupt Airline Into a Powerhouse Brand Atlanta-based Delta is thriving thanks to a focus on doing right by its customers and employees alike. Delta's motto is simple: 'Happy employees equal happier customers.'
"10.04.2017 16:30:00" adweek.com 5 More Top Creative Directors Tell Us the Best Advice They Ever Got in Their Careers Juliana Cobb, Trey Laird, Joaqín Mollá and more. "Spend a little less time being right, and a little more time being creative," says Droga5's Juliana Cobb.
"10.04.2017 16:00:00" adweek.com Georgia's Film Industry Now Brings in $7 Billion a Year, Fueled by Smart Incentives and Massive Hits And tourists are flocking to the land of The Walking Dead. "Nobody can get studio space, because every studio is booked."
"10.04.2017 15:30:00" adweek.com Deutsch Is Opening An Artificial Intelligence Practice to Blend Creativity With Technology Agency built Taco Bell's Slack bot and voice-controlled videos. After working with Taco Bell and Volkswagen on projects, Deutsch is opening an eight-person AI department.
"10.04.2017 15:00:00" adweek.com With Booming Tech, Culture and Creativity, Here's Why All Eyes Are on Atlanta Video: Five of Atlanta's top civic and business leaders describe, in personal detail, how the city's renaissance is creating a sense of immense pride. We gathered together five fascinating representatives of Atlanta's success to ask what makes the city special.
"10.04.2017 14:55:20" Adweek's cover photo Adweek looks at how Atlanta has become the envy of the marketing world: http://adweek.it/2naSVBc
"10.04.2017 14:30:00" adweek.com Serial's Producers Take a Novel Approach to Audio Storytelling With S-Town, Their New Podcast Love, loss and clocks in a small Alabama town. The S-Town podcast was downloaded 16 million times the week it launched.
"10.04.2017 14:00:00" adweek.com As O'Reilly Factor Loses More Advertisers, John Oliver Says He'll Buy One John Oliver wants to run the new ad on The O'Reilly Factor in the New York and Washington D.C. markets. The 'Catheter Cowboy' returns in a new Trump-targeted spot about sexual harassment
"10.04.2017 13:30:00" adweek.com Adweek Looks at How Atlanta Has Become the Envy of the Marketing World Everything you need to know about today's new epicenter of media, culture and innovation. This week, we're taking a trip down south. And like a lot of visitors to the ATL, we may not want to come back.
"10.04.2017 13:00:00" adweek.com Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta From Delta and Coca-Cola to doughnuts and craft beer, these are the brand personalities driving Atlanta's vibrant businesses forward. Get to know the talent behind the booming brands.
"10.04.2017 10:30:00" Kimberly Kadlec, Visa "Really, truly understanding the intimacy of that [mobile] device, and how much time it spends alongside a human being, is incredibly important."
More here: http://adweek.it/2neNUTf
"09.04.2017 16:43:43" adweek.com SNL Hilariously Takes On the Pepsi and O'Reilly Factor Advertising Scandals For its first new episode in four weeks, Saturday Night Live deftly tackled the year's two biggest advertising scandals. Alec Baldwin does a pretty good Bill O'Reilly in addition to his spot-on Trump.
"09.04.2017 15:00:00" Timeline Photos Can CNN's Van Jones bridge America's rancorous divide and spark a productive political conversation? http://adweek.it/2nshQx6
"09.04.2017 14:00:00" adweek.com Some of the Ad Industry's Hottest Agencies Are Pitching for Used Car Startup Vroom Vroom is looking to become the Zappos of used cars with more than $200 million in funding. If you're not yet familiar with Vroom, you almost certainly will be soon.
"09.04.2017 13:00:00" Best Ads Ever: Eric Springer, Innocean Instant Karma's gonna get you.
See the full ads here: http://adweek.it/2oMCwzZ
"08.04.2017 14:00:00" adweek.com 8 Eye-Catching Digital Marketing Stats From This Week Online advertising and marketing data points were aplenty this week, and here are eight that particularly grabbed our attention. Pokemon Go lifts up the hood, Pespi's fiasco explained and do Snapchat ads work?
"08.04.2017 13:00:00" Creative Thinkers: Advice For Young Creatives Pt. 1 “Draw your inspiration from everywhere but advertising.”
More advice for creatives here: http://adweek.it/2oHUZO2
"08.04.2017 11:30:04" adweek.com Let's Adapt the Rest of NBC's 1985 Saturday Morning Cartoon Lineup for the Big Screen Surely the Smurfs are just the beginning. Which movie based on a 1980s Saturday morning cartoon would you like to see?
"07.04.2017 20:13:06" adweek.com Twitter Withdraws Lawsuit After U.S. Government Drops Demand to Reveal Anti-Trump User's Identity Twitter filed the lawsuit against the Department of Homeland Security on Thursday. That was quick.
"07.04.2017 19:23:51" adweek.com Turner, Fox and Viacom Tap Accenture to Run Their Audience Targeting Platform Fox Network Group's Joe Marchese, Turner's Donna Speciale and Viacom's Sean Moran shared new details about OpenAP. Their goal is to make OpenAP the industry standard.
"07.04.2017 18:39:24" adweek.com How Under Armour's Michael Phelps Ad Inspired an Underdog Athlete's Remarkable Journey UA follows Johnny Agar's story. Pretty amazing story.
"07.04.2017 17:35:00" adweek.com New Zealand's All Blacks Viciously Tackle Random Japanese People in AIG's Fun New Ad With a very cute ending. Just because!
"07.04.2017 16:21:57" Adweek's cover photo Pepsi showed the ultimate downside of in-house creative: a lack of perspective. http://adweek.it/2p6kBno
"07.04.2017 16:09:46" adweek.com Ad of the Day: JWT Is Training Former Underage Sex Workers in India for Careers in Law School for Justice turns prostitutes into prosecutors. Remarkable project.
"07.04.2017 15:35:00" adweek.com 'The Glad Wall' and Why Brands Must Revisit Their Protest Ads Post-Pepsi Suddenly, it's an even finer line to walk. Glad's new installation raises questions about cause marketing post-Pepsi.
"07.04.2017 15:02:57" adweek.com Facebook's New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations It seems like every platform has its own AI assistant, and now the social network has one, too. Facebook's 'M' is more like Allo than Siri.
"07.04.2017 14:25:01" adweek.com Facebook Just Rolled Out Tools That Will Help Marketers Measure and Predict Campaign Performance The social network added features to its advertising dashboard that provide more data and add transparency. Facebook updates its Delivery Insights dashboard.
"07.04.2017 13:50:21" adweek.com Twitter Is Suing the U.S. Government After Homeland Security Demanded an Anti-Trump User's Information The company cited the importance of free speech for anonymous users and an unlawful process on the part of the government. Twitter is gearing up for a free-speech battle with the president.
"07.04.2017 13:05:13" adweek.com This Photo Booth Surprised Women With Pictures That Mirror Domestic Violence Statistics DDB hacks facial recognition for Terre Des Femmes. Interesting use of facial recognition technology.
"07.04.2017 12:35:50" adweek.com FX's Upfront Lacked an Ad Sales Chief, but It Did Have the Season 3 Premiere of Fargo CEO John Landgraf says his network offers advertisers their 'one choice' to appear in quality ad-supported television. FX pushed the message that it has the best content in television.
"07.04.2017 02:00:03" adweek.com Pepsi Showed the Ultimate Downside of In-House Creative: A Lack of Perspective The efficiency of bypassing ad agencies can come at the cost of awareness. Was this Pepsi's biggest mistake?
"07.04.2017 01:30:00" adweek.com After Striking Gold With Better Call Saul, Cinnabon Has Plans for the New Season. Cinnabon is cleverly inserting itself into pop culture and has its biggest activation for the show to date. We'll soon find out if Jimmy really does end up managing that Cinnabon in Omaha.
"07.04.2017 00:30:00" Creative Thinkers: Best Advice I Ever Got, Pt 1 “Be passionate but allow yourself to be emotionally disconnected.”
More here: http://adweek.it/2nTEz6T
"06.04.2017 21:13:27" adweek.com Newly Rebranded Carl's Jr. Names Vice-Owned Carrot as Its Social and Digital Agency of Record Recent campaigns moved away from bikini babes. Carrot will partner on creative with 72andSunny to further the chain's efforts to redefine itself.
"06.04.2017 20:28:15" adweek.com The Martin Agency Is Closing Its New York Office After More Than a Decade The Manhattan operation began as a satellite office for the Geico account. This summer, the New York team will move into a space run by parent company IPG.
"06.04.2017 19:53:00" adweek.com Ad of the Day: JWT Helps Venezuelans Safely Barter Goods as the Nation's Economy Craters A look at the #SocialMarket campaign. JWT intervenes in Venezuela.
"06.04.2017 19:21:39" Adweek BrandShare The Courage It Takes to Win at Cannes Lions Good lesson in creating a true client-agency partnership.
"06.04.2017 18:45:44" adweek.com Patrick Dempsey Directed His First Ad, and It's This Stylish, Enigmatic Short for Tag Heuer Yes, it's selling a watch and not a car. He stars in it, too.
"06.04.2017 18:01:00" adweek.com Ram Will Blanket History With Branded Content, Quizzes and Ads Throughout April The multiplatform partnership revolves around the truck company's brand, not the network's shows. The month-long campaign spotlights people and places along U.S. Route 20, the country's longest road.
"06.04.2017 17:31:00" adweek.com Deborah Wahl Is Out as McDonald's CMO as the Fast-Food Chain Shakes Up Its Marketing Execs Wahl will be replaced as U.S. CMO at McDonald's by Morgan Flatley, who previously led marketing for Gatorade. McDonald's makes a big a shift in its marketing leadership.
"06.04.2017 17:01:00" adweek.com Why Serving Up Relevant Content to Consumers Is a Big Responsibility Consumers' lives are mobile. Brands should consider that first when delivering relevant content. Toys'R'Us CMO Carla Hassan approaches mobile video like a consumer.
"06.04.2017 16:31:00" adweek.com The Company Behind AdBlock Plus Is Acquiring a Swedish Micropayments Startup Aims to create a new way for users to pay creators and publishers for online content. Eyeo has acquired Flattr to work on monetizing ad-free content.
"06.04.2017 16:01:00" adweek.com McDonald's Considers Bringing Back McNuggets Szechuan Sauce Just for Rick and Morty Fans Last seen in 1998's Mulan promotion. After a 19-year absence.
"06.04.2017 15:31:00" adweek.com To Build Trust, Brands Shouldn't Interrupt the Intimacy of a Mobile User's Experience Kimberly Kadlec, Visa's svp of Visa's global marketing platform, explains the cautions that marketers need to take when wading into mobile waters. Brands better pressure-test their content to ensure it's meaningful.
"06.04.2017 15:01:00" adweek.com La La Land Choreographer Sprinkles Some Hollywood Magic on a Discount Furniture Ad Campaign The eccentric work celebrates variety in domestic decor with the help of some classic rhymes and dance moves. Mandy Moore puts a spring in Value City's step.
"06.04.2017 14:31:00" adweek.com Eric Stonestreet on Modern Family's Future and Breaking His No-Hosting Rule for 'The Toy Box' Plus, why he doesn't appear in more ad campaigns. After eight seasons on the hit sitcom, Eric Stonestreet is branching out, but he's not ready to move on quite yet.
"06.04.2017 14:01:40" adweek.com Revisiting 'Instant Karma,' Nike's Triumphant Second Stab at a John Lennon Song Innocean's Eric Springer picks his three favorite ads. "Instant Karma," instant classic.
"06.04.2017 12:22:44" adweek.com Business Insider Is Wading Into the Crowded Pool of News Programming With a Streaming Show The publisher is launching a weekly, 15- to 20-minute live show on Facebook and Twitter covering news from the business and markets industries. Business Insider is looking to hit a young audience than its competitors.
"06.04.2017 10:30:00" Wendy Clark, DDB “No consumer simply uses one medium—they lead an integrated life and use integrated media.”
—DDB's Wendy Clark on why content-makers should pursue integrated solutions.
More here: http://adweek.it/2nwH0ZF
"06.04.2017 01:30:42" media.giphy.com gph.is We've got a bonus podcast episode up that's all about this Pepsi debacle with Kendall Jenner.
Listen here: adweek.it/podcast
"06.04.2017 00:30:00" Best Ads Ever: Gerry Graf, Barton F. Graf Gerry Graf picks his 3 favorite ads, including one for E*Trade that isn't the dancing chimp.
See the full ads here: http://adweek.it/2nYCaYP
"05.04.2017 22:04:07" adweek.com More Than 30 Advertisers Have Left The O'Reilly Factor After Latest Sexual Harassment Scandal Brands like Carfax, Advil and Esurance have all pulled out. "It almost makes no sense for anyone to stay in the show at this point."
"05.04.2017 20:05:00" adweek.com YouTube's Live TV Streaming Service Is Officially Available for Subscription YouTube TV is available today in 5 U.S. markets with more coming soon. $35 per month but it's pretty good for sports fans.
"05.04.2017 19:33:48" adweek.com Hershey's Built Its Tastiest Website Yet, All Made of Chocolate And then asked fans to eat it. Yum.
"05.04.2017 18:13:50" adweek.com Pepsi Pulls Its Much-Hated Kendall Jenner Ad, Saying It 'Missed the Mark' The brand apologized to viewers and to its endorser, Kendall Jenner, a day after releasing the two-and-a-half minute spot. That wasn't exactly fast, but it's the right move.
"05.04.2017 16:50:00" adweek.com IBM Watson Is Your Overachieving Coworker in New Slate of Ads IBM Watson's latest campaign shows how AI is used in businesses. Watson brings a whole new meaning to the annoying, know-it-all coworker.
"05.04.2017 16:24:17" adweek.com Ad of the Day: IT Guys Can Finally Stop Saying No in Cartoony Ads for Hewlett Packard Enterprise Publicis transforms them into yes men. Fun campaign from Publicis.
"05.04.2017 15:52:05" adweek.com How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory Pepsi released a new spot featuring Kendall Jenner, protests and a message of unity via soda on Tuesday, and reception has not been positive. Experts weigh in on this tone-deaf debacle.
"05.04.2017 15:21:00" adweek.com How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers 'It works without any sophisticated marketing. You don't need sexy packaging—it just is what it is. It's classic.' This ordinary piece of polystyrene was never meant to be a classic.
"05.04.2017 14:45:00" adweek.com This Creative Agency Is Trying to Brand the Anti-Trump Movement Creative shop Circus Maximus, which works with clients like Angry Orchard, Justworks and CultureIQ, is attempting to brand the resistance. Circus Maximus is a ringmaster of resistance.
"05.04.2017 14:15:30" adweek.com Here's One Way to Improve Digital Advertising: Charge Less to Run Good Ads Publishers could create a new financial incentive for quality by factoring it into the pricing model. The more your ad gets skipped, the more you pay.
"05.04.2017 13:41:47" adweek.com 6 Veterans Offer Their Single Best Piece of Advice for Young Creatives in Advertising Today Tips from Margaret Johnson, William Gelner, Tiffany Rolfe and more. Wise words.
"05.04.2017 13:06:28" adweek.com In a Surprise, Amazon Grabs Streaming Rights for Next Season's Thursday Night Football Games Twitter, Google and Facebook submitted bids. Amazon dropped $50 million on the 10 games, five times the rate Twitter paid.
"05.04.2017 12:10:26" adweek.com BuzzFeed's Tasty Is Experimenting With Long-Form Video, and Toyota's Along for the Ride Toyota and BuzzFeed teamed up for a long-form version of the popular Tasty recipe videos with a game show twist. Viral Tasty videos + competitive cooking = Tasty Date Night.
"05.04.2017 02:00:00" adweek.com The Girl in This Jarring Autism PSA Used the Ad to Reveal Her Own Autism to Classmates A plea for more patience. Remarkable.
"05.04.2017 01:30:00" adweek.com Why Elizabeth Arden Picked Reese Witherspoon to Be the Brand's New 'Storyteller in Chief' The brand has found someone who exemplifies its eponymous founder's glamour and achievement. Reese Witherspoon is more than just the new face of Elizabeth Arden.
"05.04.2017 00:55:38" adweek.com Pepsi's Tone-Deaf Kendall Jenner Ad Co-opting the Resistance Is Getting Clobbered in Social Backlash to the spot has been swift. Pepsi is having a very bad day.
"04.04.2017 21:00:00" adweek.com Bloomberg Live's New Global Chief Is Betting Big on Events Stephen Colvin wants to take the brand's franchise conferences around the world. "Good events, from my point of view, are good storytelling."
"04.04.2017 20:15:00" adweek.com AMC Networks Is Going to Tout Its Shows This Week, Not Brand Messaging or Data After two years of agency dinners, the company unites its five networks to sell buyers on the power of content. "We think the focus should be on the content that is delivering those passionate fans." - Scott Collins, president, advertising sales, AMC Networks
"04.04.2017 19:27:00" adweek.com Doner Stages an International Walk Out Stunt for Equal Pay Day and Promises to Audit Salaries All employees will work for 80% of the day. All 500-plus employees from London to L.A. will take part in a walk out.
"04.04.2017 19:05:00" adweek.com Y&R Launches a New Social Impact Division and Encourages More Millennials to Give Back Shelley Diamond will head up Y&R Inspire Change. Y&R invests in social good with a new division aimed at nonprofits.
"04.04.2017 18:35:00" adweek.com Eddie Huang Hangs Loose in the World's Most Perfectly Relaxed Underwear Ads The chef is no Justin Bieber, and that's the point. When chefs become underwear models.
"04.04.2017 18:05:00" adweek.com Wendy Clark on Why Content-Makers Should Pursue Integrated Solutions Clark shared her thoughts about what she considers a good teaching moment in the burgeoning world of mobile-enabled video content. Because consumers don't just use one medium.
"04.04.2017 17:35:00" adweek.com Jet.com Physically Sliced Off 21% of Its Products on Facebook Live to Highlight the Wage Gap Equal Pay Day campaign says '79% is not enough.' Jet.com breaks out the jet cutter for Equal Pay Day.
"04.04.2017 17:10:40" adweek.com Acura's Better Call Saul Partnership Includes Weekly Los Pollos Hermanos Training Videos With Gus Fring The brand is also bringing back its mysterious driver character for a season-long trivia game. Branded content you actually want to watch.
"04.04.2017 16:34:45" adweek.com Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn't the Dancing Chimp Plus, what's new at Barton F. Graf. Gerry Graf's three favorite ads ever.
"04.04.2017 16:05:00" adweek.com Prepare to Be Inspired by SoulCycle's First Major Marketing Campaign The fitness studio worked with Laird + Partners on the campaign, which includes a video starring about 30 of its instructors. SoulCycle wants you to 'Find It.'
"04.04.2017 15:35:00" adweek.com Jeep's First Snapchat Lens Makes Your Hair Fly Around Like You're Driving With the Top Down Also includes QR code-like Snapcodes. Check out Jeep's new Snapchat campaign.
"04.04.2017 15:07:44" adweek.com Google Is Using Artificial Intelligence to Make Sure YouTube Content Is Safe for Brands The digital giant is also working with MRC-accredited third parties that can conduct ad verification audits. YouTube says it has already flagged at least five times as many offensive videos as it did a few weeks ago.
"04.04.2017 14:35:00" adweek.com From Monopoly to Exploding Kittens, Board Games Are Making a Comeback Board games are experiencing a surge in popularity with families and millennials. Despite our digital culture, people still really enjoy real life, face to face social contact.
"04.04.2017 14:05:33" adweek.com Ad of the Day: Harlequin Brings Romance-Novel Hunks Into the Real World, With Hidden Cameras Rolling Fantasy dates with a Viking and a cowboy. Bowling with a Viking!
"04.04.2017 13:38:28" adweek.com Inside NBCUniversal's Billion-Dollar Bet on Data-Based Advertising The company is commiting 10 percent of its annual ad revenue to help brands reach audiences beyond traditional demos. NBC has taken the training wheels off its Audience Studio suite.
"04.04.2017 13:06:31" adweek.com Infographic: How Ads, Packaging and Smartphones Affect What Shoppers Buy at the Supermarket Food Network Magazine surveyed people about their grocery shopping experiences, behaviors and attitudes. A new survey helps decode the path to purchase.
"04.04.2017 02:30:00" adweek.com Tillamook Takes Down Wimpy Shredded-Cheese Brands in Sassy New Campaign See what a real, hearty shred of cheese looks like. Fun stuff from 72andSunny.
"04.04.2017 01:30:00" adweek.com Jeff Goodby Reveals the Best Creative Advice He Got in His Career Think you have the best idea? It might be time to throw it away. Our new video series: Best Advice I Ever Got
"04.04.2017 00:30:00" Kayvon Beykpour, Periscope “You have a lot of choices of what you can do on your mobile device—and if it doesn't feel as frictionless or as delightful as other things you might be using, you're not going to use it.”
—Kayvon Beykpour, CEO and co-founder, Periscope
"03.04.2017 21:08:00" adweek.com Cheil Worldwide Strengthens Its North American Presence With New Barbarian Group CEO The Korean holding company hopes to facilitate growth after a couple of challenging years for its US agencies. DigitasLBi vet Cathy Butler brings 20 years of experience with her.
"03.04.2017 20:08:00" adweek.com 22squared Hires Leo Burnett Vet to Catapult the Agency and Its Clients to the Next Level Annette Sally oversaw the 'Like A Girl' campaign for Always. 22squared makes a big hire from Leo Burnett.
"03.04.2017 19:08:00" adweek.com The Mars Agency Hires New CCO From FCB, Expanding Creative Leadership Team Jeff Stocker will now serve as global chief creative officer. Suzanna Bierwirth takes over for longtime CCO Jeff Stocker.
"03.04.2017 18:38:00" adweek.com Thanks to the Election, Consumers Are Watching More Cable News Than Ever News consumers have spent nearly an hour and half more each week watching cable TV news in 2016 than they did a year earlier. Cable news viewing continues to climb, while overall live TV consumption is on the decline.
"03.04.2017 18:08:00" adweek.com Delight in Your Videos or Risk Being Overlooked, Periscope CEO Says Kayvon Beykpour, CEO and co-founder of live-video platform Periscope, discusses mobility and content. Kayvon Beykpour offers his guidance to anyone creating video in a world crowded with content.
"03.04.2017 17:38:00" adweek.com Roku Is Building a Bridge for TV Advertisers With Nielsen's Audience Guarantees In partnership with Nielsen, Roku will be able to provide advertisers with audience guarantees, much like the options with linear TV. This is a big step forward for Roku.
"03.04.2017 17:08:00" adweek.com Michel Gondry Directed a Surreal Ad for FedEx, but Is It Dreamy Enough? Magic gets a dose of reality. Things turn around the 0:36 mark.
"03.04.2017 16:38:00" adweek.com A Rumored Union Between Oracle and Accenture Leaves Analysts Skeptical and Marketers Curious A merger would dramatically shake up the marketing ecosystem. Can cloud computing and management consultancies ever be compatible?
"03.04.2017 16:08:00" adweek.com The Story Behind GetColeman.com, One of the Cleverest Copywriter Websites Ever The many shades of Joe Coleman. Ingenious.
"03.04.2017 15:38:29" adweek.com Realtor.com Helps You Beat Not-You to the Home of Your Dreams Elizabeth Banks returns in Pereira & O'Dell campaign. Not-you wants the same house. Don't let him win.
"03.04.2017 15:08:00" adweek.com Can CNN's Van Jones Bridge America's Rancorous Divide and Spark a Productive Political Conversation? Talks about his role as a commentator navigating the uncharted political waters and how the media will survive in the age of fake news and partisan politics. The Messy Truth host, Van Jones, discusses how the media is faring in tumultuous times.
"03.04.2017 14:38:00" adweek.com 5 Reasons Brands Could Be the Next Victims of Fake News Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences. A general distrust of content is bad news for brands.
"03.04.2017 14:08:00" adweek.com Will Snapchat's Data Play Help Fend Off Competition From Facebook and Instagram? The app is improving targeting for its app-install ads to battle incursions from Facebook and Instagram. After Snap's IPO, execs want to broaden the app's appeal to brands.
"03.04.2017 13:38:56" adweek.com These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News Tucker Carlson, Maggie Haberman and more. Van Jones and others in the media are breaking news and staying at the top of their game despite constant derision.
"03.04.2017 12:28:00" adweek.com Ford and Karlie Kloss Are Teaming Up to Teach More Girls to Code The brand is helping Kode with Klossy expand. Ford and supermodel Karlie Kloss are inspiring more girls to be scientists and engineers.
"03.04.2017 01:41:56" adweek.com Snapchat Is Adding a Search Function That Lets Users Sift Through Over 1 Million Stories The capability to filter through Stories via a search bar keeps the app ahead of Facebook and could open up new ad targeting possibilities. Snapchat wants to become the go-to hub for watching real-time content.
"01.04.2017 17:51:09" adweek.com Kik Mocks Facebook's Copying Spree With Its Own 'Storyz' Spoof The April Fools' joke comes just days after Facebook copied more of Snapchat's features. Kik's April Fools' joke packs a punch.
"01.04.2017 14:00:00" adweek.com Meet the 2 Underwhelmingly Brilliant Creatives Behind Most April Fools' Day Campaigns Portal A parodies the ad industry by introducing the hottest agency of April 1st: A.B.C.B.B.D.D.B.D. LLC. They've mastered the art of mediocre brand gags.
"01.04.2017 13:30:00" adweek.com Cosmetics Giant Shiseido Acquires Ad Agency to Expand Its Highly Awarded In-House Team In a unique setup, the agency will still be able to work with outside clients and pitch for new business. Here's an interesting twist on an agency acquisition.
"01.04.2017 12:50:54" adweek.com April Fools' Day 2017: Our Roundup of All the Best Brand Hoaxes The year's coolest and funniest pranks. Google Gnome, and all the other branded April Fools' pranks.
"01.04.2017 01:00:00" adweek.com This Disconcerting Ad Argues That Toys Would Be Less Regulated If They Were Also Guns FCB Chicago created a 'tragically ironic symbol' for the Illinois Council Against Handgun Violence. Meet "Teddy Gun."
"01.04.2017 00:00:00" adweek.com How Wendy's Cooked Up Its Killer Frozen Beef Tweet to McDonald's It may end up being the brand's most popular post. Freezer BURNED.
"31.03.2017 23:30:00" adweek.com Seamless Celebrates the Diversity of NYC and Its Food Scene in the Delivery Service's Latest Ad You can be an adventurous eater without ever leaving your couch, says the spot. A new installment in the “How New York Eats” campaign from BBH.
"31.03.2017 21:45:36" adweek.com Amazon Echo Upgrades Alexa So She Can Understand Your Pets, Just in Time for April Fools' Day The “Petlexa” offers to 'get the whole house talking.' Hope your bank account is ready for all the orders that will ensue. Alexa, who's a good boy?
"31.03.2017 17:20:18" adweek.com Apple Wants You to 'Live Bright' With the Apple Watch Series 2 Beyoncé's 'Freedom featuring Kendrick Lamar backs colorful spot. Great colors in this one.
"31.03.2017 15:58:45" adweek.com LeBron James and Adriana Lima Tell Kids to Be Scientists, Not Celebrities in Verizon Spot New, product-free campaign highlights the telecom giant's Innovative Learning STEM education program. Check out R/GA's #weneedmore project.
"31.03.2017 14:46:20" adweek.com How Niche, the Twitter-Owned Influencer Network, Helps Its Creators Flourish Niche, a community of content creators that was acquired by Twitter in 2015, has embraced a more multiplatform approach than other influencer network. The company connects major brands with just the right people to make original, viral content.
"31.03.2017 14:00:00" adweek.com Paris Hilton Shines in SodaStream's April Fools' Prank About a Super-Hydrating Drop of Water But is it the best way to cut down on plastic? Very entertaining prank from Paris Hilton and SodaStream.
"31.03.2017 13:30:00" adweek.com 3 Digital Ad Players Cashing In on YouTube's Brand Safety Issues OpenSlate, SheKnows and Channel Factory had previously laid the groundwork to reap rewards. Brands are looking elsewhere with YouTube's problems.
"31.03.2017 13:00:00" media.giphy.com gph.is Calling all marketing inventors! Have you entered the Adweek Project Isaac Awards yet?
2017 entries are open now: http://adweek.it/isaac
"31.03.2017 12:32:26" adweek.com April Fools' Day 2017: Our Roundup of All the Best Brand Hoaxes See all of this year's coolest and funniest pranks. We're collecting all the best pranks.
"31.03.2017 02:30:00" media.giphy.com gph.is Ad of the Day: Skeletor dances to the theme from Fame. Enough said. adweek.it/2nEbhJp
"31.03.2017 01:00:00" adweek.com Why the Ad Industry Needs to Make Gender Equality a Priority We need to keep women's rights top of mind and not on the back burner. In order to progress, we need to empower women.
"30.03.2017 19:40:00" adweek.com BETC London Becomes the Latest Agency to Name a Female Chief Creative Officer Bardales will take over as the Havas shop moves to a new office in Shoreditch. Ecd Rosie Bardales has been promoted to the chief creative officer role.
"30.03.2017 19:10:00" adweek.com Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts To be successful, wisdom and strong relationships are key. The best veteran sales execs bring relationships and wisdom.
"30.03.2017 18:38:59" adweek.com Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously Two years in the making, the network's multiplatform strategy will apply to all its shows going forward. Interesting strategy.
"30.03.2017 18:02:11" adweek.com Skeletor Dances to the Theme From Fame in the Most '80s-Tastic Ad You'll See This Year British agency Mother brings back an iconic '80s villain in this fun spot for MoneySuperMarket. He's back. And he's got moves.
"30.03.2017 17:30:00" adweek.com Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories The new campaign combines influencer marketing, Snap's video-capturing glasses and paid ads. Marriott has hired four influencers to take over the brand's Snapchat account roughly once a month.
"30.03.2017 17:06:50" adweek.com NBC Is Switching From Households to Total Audience Guarantees for the Winter Olympics The company is also expanding its Snapchat partnership for the games. NBC will also be the first Snapchat partner to sell national lenses and geofilters.
"30.03.2017 16:30:00" adweek.com LeBron James' Face Changes to That of a Crying Baby and Then Back in Intel's Latest Ad The three-time NBA champ shows off Intel's 360-degree replay technology and unusual angles in the brand's latest ad. Pretty great use of Intel's 360° replay tech.
"30.03.2017 15:58:25" adweek.com Brands Have Learned the Value of Purpose. Now They Must Actually Become Purpose-Led We are on the cusp of an evolutionary leap for brands. Follow the examples of Airbnb and Tumblr.
"30.03.2017 15:12:27" adweek.com Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts According to HelloSociety, micro-influencers often show more efficiency in marketing campaigns than people with millions of followers. 60% more effective!
"30.03.2017 14:30:00" adweek.com For AI to Truly Elevate Marketing, It Must Be Partnered With the 'Happy Accidents' of Human Creativity We are starting to see how AI does not just provide more intelligence but also more insight and inspiration for creativity. Make AI stand for Augmented Inspiration.
"30.03.2017 14:10:06" Timeline Photos Talent in selling video never gets old—a guide to navigating the NewFronts: http://adweek.it/2ol1QN9
"30.03.2017 14:00:00" adweek.com Patients Sarcastically Laud the State of Healthcare in North Memorial's Amusing Ads Don't you just love the system? Truth.
"30.03.2017 13:30:00" adweek.com Mexico City Installs a 'Penis Seat' in the Subway to Teach Men About Sexual Harassment Making things a little more uncomfortable for all! Well, this is ... something.
"30.03.2017 13:00:00" Timeline Photos These 16 tech-savvy CMOs from brands like GE and L'Oréal embody all the talents the modern marketer needs http://adweek.it/2mZgEPO
"30.03.2017 12:25:13" adweek.com Samsung's CMO Says Note 7 Battery 'Bump in the Road' Sparked the Campaign for Its New Smartphone The brand's 2017 marketing for its next flagship phone will be in three phases. Samsung's marketing aims to rebuild trust and show it's learned from mistakes
"30.03.2017 03:00:00" adweek.com 7 Lessons Any Marketer Can Learn From the Enduring Success of WrestleMania Marketers in any industry can learn from the ongoing growth, fan engagement and sponsor integrations that have made WrestleMania an enduring phenomenon. WWE's chief revenue and marketing officer shares some impactful advice on thinking like a fan and living your values.
"30.03.2017 02:00:00" adweek.com Chrissy Teigen Plays a Coconut 'Plant Manager' in This Nutty New Vita Coco Spot Chrissy Teigen doesn't exactly need another job—let alone one as a plant manager. But that's what Teigen is now. Nice work if you can get it.
"30.03.2017 01:30:00" adweek.com Leo Burnett Found the Perfect Spokesbird for This Cute, Clever Samsung Gear VR Ad Can the beleaguered tech brand fly again? Is this the beginning of Samsung Mobile's comeback?
"30.03.2017 01:00:00" adweek.com If Cancer Patients Were Treated Like Addicts: Hard-Hitting PSAs Aim to 'Stop the Shame' Would you treat a cancer patient this way? Poignant work from VML.
"30.03.2017 00:30:00" Best Ads Ever: Susan Credle, FCB Susan Credle picks her 3 favorite ads. Some classics—and one you may have never seen before.
See the full ads here: http://adweek.it/2n9b3qd
"29.03.2017 21:35:31" adweek.com Samsung Debuts Its Flagship Galaxy S8 Phone, Complete With AI Assistant and 'Infinity Display' It's Samsung's first big debut since the company recalled all of its Note 7 phones after design flaws caused batteries to catch on fire. Samsung hopes to get back on track with new phones and VR tech.
"29.03.2017 21:07:47" adweek.com Branding Firm Sullivan Expands Its Services by Acquiring Digital Design Studio Four32C Sullivan expands its design capabilities, and Four32C moves deeper into brand strategy. The two shops will share clients and staff.
"29.03.2017 20:03:02" adweek.com Prophet Hires JWT's Asia Pacific CEO to Help Expand Its Reach in the Region The brand and marketing consultancy opened its first Hong Kong office in 2012. Tom Doctoroff has spent more than 20 years in executive roles in China.
"29.03.2017 19:32:51" Adweek BrandShare At L'Oréal, Mobile Experiences Are Hot, Mobile Ads Are Not This is how L'Oréal approaches mobile advertising.
"29.03.2017 19:00:00" adweek.com BBC.com Will Pitch Its Role in Combating Fake News at Its First NewFronts BBC.com, which receives over 95 million unique views each month, will debut its presentation at the IAB's NewFronts in May. BBC News' pitch will highlight readers' trust in the outlet.
"29.03.2017 18:30:00" adweek.com David Droga Will Receive the Cannes Lions' Lifetime Achievement Award, the Lion of St. Mark Winning his first Lion at age 19, he has since amassed more than 70 golds. The Droga5 founder is being honored for his 'unbounded creative skill.'
"29.03.2017 17:31:55" adweek.com Fund This Cannes Entry on Kickstarter, and They'll Melt Down Any Lion They Win and Give You Some French advertising publication Influencia's only hope. Pretty good deal!
"29.03.2017 17:00:00" adweek.com Leica's Latest Camera Ad Is a Mesmerizing Ode to Black-and-White Over Color Free yourself from colors. Color is a prison in Leica Camera's new ad.
"29.03.2017 16:30:00" adweek.com Maine's Iconic L.L.Bean Brings Its Account Back Home, Picking Portland's VIA Agency An integrated campaign is expected by the end of the summer. Maine's largest brand picks the state's largest agency.
"29.03.2017 16:00:00" adweek.com Burger King Just Made Toothpaste That Tastes Like a Whopper Do you want a fast-food chain dabbling in oral hygiene? Please, no.
"29.03.2017 15:30:00" adweek.com With Ratings Soaring, the Hallmark Channel Opts for Celebration Over a Hard Sell at Its Upfront While looking to expand its brand partnerships. Crown Media Family Networks is saving its upfront pitch for its individual meetings with agencies.
"29.03.2017 14:30:00" adweek.com Xfinity Pranked a Couple of Fast and Furious Superfans With This Crazy, Fiery Surprise Stunt Drive Adweek's view from the set. They thought they were just getting a sneak peek of the movie.
"29.03.2017 14:02:54" adweek.com Burgers, Not Boobs: Carl's Jr. Brilliantly Flips the Script by Tearing Down Its Own Smutty Ads 72andSunny rolls out a meaty, meta manifesto. It's a new day for Carl's Jr.
"29.03.2017 13:30:00" adweek.com How UBS Is Promoting Gender Equality—Starting With Its Own Leadership Team Campaign focuses on better serving female clients. UBS's diversity-focused advertising includes a pledge to fix the gender imbalance on its leadership team.
"29.03.2017 13:00:00" adweek.com Discovery Enlists Michael Phelps for Shark Week, Announces Revival of Trading Spaces Ahead of Upfronts Despite ratings momentum, the company is focused on its intellectual property, not its networks. Cash Cab and Mythbusters are also getting reboots.
"29.03.2017 12:30:14" adweek.com How Visa and Toys R Us Are Embracing a Mobile-First Future DDB and the two brands discuss how they're evolving during an event for brands and agencies hosted this by Adweek and Bloomberg Media. Visa is working with Honda to equip cards with in-vehicle payment technology.
"29.03.2017 02:30:00" Photos from Adweek's post Mother London put a giant boob on top of a building to make a statement about breastfeeding: http://adweek.it/2oaBWvy
"29.03.2017 02:00:00" adweek.com Kevin Hart Has a Ball (Well, Two of Them) in Funny Ads for Tommy John Underwear Brief hilarity ensues. Ballsy.
"29.03.2017 01:30:00" adweek.com What It Took for Absolut to Pull Off a Major Product Launch at the Grammy Awards Absolut Vodka took over the Grammys for one of their most successful product launches ever. Integrating into every aspect of music's biggest night was just the start.
"29.03.2017 01:00:00" adweek.com It's On Us Calls on College Students to Re-examine How They Talk About Sexual Assault in Bold New Ad A new tone for It's On Us following Obama's departure from the White House. It's On Us is autocorrecting the language that perpetuates rape culture.
"29.03.2017 00:30:00" adweek.com After Nearly a Century, Rawlings Baseball Gloves Still Rule the Diamond There's not a baseball glove in America that hasn't been influenced by Bill Doak's 1920 design—and a good many of those bear the Rawlings brand name. Rawlings' winning formula? Constant innovation and MLB stars.
"29.03.2017 00:00:00" adweek.com Billie Jean King and Lindsey Vonn Explain Why So Many Girls Drop Out of Sports in New Documentary NBC Sports and Geico's documentary opens the conversation about gender in sports. NBC Sports and GEICO's documentary opens the conversation about gender in sports.
"28.03.2017 21:50:00" adweek.com Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google? Ibotta is already doubling its spend on the platform. One brand is already doubling its spend on the platform.
"28.03.2017 21:20:00" adweek.com R/GA Embraces Berlin's Startup Culture With a New Office in the City The agency has a pre-existing relationship with Nike in Germany. Sascha Martini of Razorfish has been named managing director of the new office.
"28.03.2017 20:50:00" adweek.com Arnold's Global Chief Creative Officer Is Stepping Down Amid Parent Havas' Shake-Up of Agency Leadership Jim Elliott departs. The company will go without a CCO for now.
"28.03.2017 20:20:00" adweek.com Fullscreen Becomes Third Company to Pull Out of IAB NewFronts The entertainment platform and content creator network has removed itself from the IAB's NewFronts. Fullscreen follows BuzzFeed and Yahoo's lead.
"28.03.2017 19:50:00" adweek.com This San Francisco Shop Mimics a Hollywood Production Studio 'Fast, lean and famous' is the mantra of Erich & Kallman. "You've got a few people at the center, but then you bring in specialists for a limited amount of time, only when you need them.”
"28.03.2017 19:20:00" adweek.com Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021 A new report from BIA/Kelsey predicts digital ad spending for local radio stations will increase. It's growing after nearly a century of commercials thanks to digital.
"28.03.2017 18:58:50" Adweek BrandShare Here's Why Marketers Need to Ignore Ad-Tech Buzzwords and Pay Attention to What Really Matters Don't just buy audiences—build assets.
"28.03.2017 18:20:00" adweek.com Twitter Gives Users a New Revenue Stream With Expanded Pre-Roll Ads on Periscope Twitter is introducing pre-roll ads to its Periscope livestreaming app, providing brands with a new way to reach Twitter's audience. Brands can now run preroll ads before content created by people and publishers on the platform.
"28.03.2017 17:49:38" adweek.com Facebook Just Copied 2 of Snapchat's Most Popular Features Stories and lenses roll out to 1.15 billion mobile users. Did Facebook just put the final nail in the coffin for Snapchat?
"28.03.2017 17:07:00" adweek.com Pot Retailers Are Overhauling Their Shops to Make Them More Sleek and Sophisticated As more states legalize marijuana, cannabis sellers are targeting the 'Chardonnay mom,' no longer just the stoner dude. The legal marijuana industry is leading the way for a new kind of luxury retail experience.
"28.03.2017 16:37:00" adweek.com How a Speculative Neuroscientist Uses Her Marketing Savvy to Create Immersive Experiences Ashley Baccus-Clark highlights social issues with new technologies. Meet the future of experiential marketing.
"28.03.2017 16:07:00" adweek.com Emerald Nuts' Favorite Ridiculously Simple Amazon Review Is Now Its Tagline: 'Yes Good' Barton F. Graf brings other goofy reviews comically to life. Yes good.
"28.03.2017 15:37:01" adweek.com This Agency Used a Weather Balloon to Fly Nike's New Vapormax Shoe Into Space Space150 planned and executed the stunt in just a weekend to celebrate Air Max Day. Cool!
"28.03.2017 15:05:00" adweek.com This Guy Was an Obscure Nation's 6 Millionth Tourist, and He Was in for One Incredible Surprise Yes, this stunt from the Republic of Georgia is real. He flew in for a friend's wedding. He left a celebrity.
"28.03.2017 14:36:00" adweek.com Mother London Put a Giant Boob on Top of a Building to Make a Statement About Breastfeeding #FreeTheFeed promotes a non-judgmental approach to feeding. Great stunt from Mother London.
"28.03.2017 14:06:00" adweek.com Susan Credle Picks Her 3 Favorite Ads, Including One She Never Should Have Seen at All See the formative work that influenced FCB's global creative chief. Susan Credle joins our "Best Ads Ever" series.
"28.03.2017 13:36:02" adweek.com What Consumers Really Think About YouTube's Offensive Content Problem and Its Advertisers We surveyed 502 people to find out what the brouhaha means when it comes to actual viewers. 36% think an ad is an endorsement by the brand.
"28.03.2017 13:00:00" adweek.com Grey London Renames Itself Valenstein & Fatt, After Grey's Jewish Founders, in Call for Diversity Office will take the name for 100 days, and urges the industry to change too. Interesting move by Grey London.
"28.03.2017 02:30:00" adweek.com North Carolina Jeweler Apologizes for 'Sometimes It's OK to Throw Rocks at Girls' Billboard Spicer Greene says it meant to 'encourage the loving act of gift giving.' D'oh.
"28.03.2017 01:30:00" adweek.com The Internet Went Bonkers About Cracker Barrel Firing Brad's Wife, Spiking Social Engagement by 226% The restaurant has stayed mum on the meme. LOL.
"28.03.2017 00:00:00" adweek.com As Telecoms Buy Up Ad-Tech Players, New Levels of Data Targeting Seem to be Afoot If you didn't understand why telecoms have been buying up ad-tech companies, the past several days have provided plenty of illumination. The likes of Verizon and Altice are keeping an eye on startups and pending legislation.
"27.03.2017 20:25:00" adweek.com Blast Radius Hires Former DDB San Francisco Lead as Its First Chief Creative Officer in 6 Years He formerly led the McDonald's and Chrysler accounts for DDB. Blast Radius adds Kevin Drew Davis to run its Chicago and Canada operations.
"27.03.2017 19:55:00" adweek.com Coldwell Banker's Adorable 'Somebody to Love' Ad Extends Commitment to Pet Adoption Real estate company wants homes for everyone. Year three of a great cause.
"27.03.2017 19:25:00" adweek.com A Couple of Sheepskin Rugs Enjoy the Comforts of Ikea in Brand's Latest Cute Commercial Products are people, too! The latest from Ikea.
"27.03.2017 18:55:00" adweek.com Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand Ride-sharing app needs to revamp its internal culture. Uber is a brand in crisis.
"27.03.2017 18:25:00" adweek.com Spotify Plans to Expand Programmatic Advertising After Acquiring MightyTV Spotify wants to beef up its ad-tech and data business. Spotify thinks its music algorithm is ripe for programmatic advertising.
"27.03.2017 17:55:25" Adweek BrandShare It's time to look beyond viewability in video advertising. If you're focusing your video campaigns on viewability alone, you're losing sight of the bigger picture.
"27.03.2017 17:25:00" adweek.com Honest Company Crosses the Final Frontier of Baseball Apparel With Team-Logo Diapers Fans can pick from 6 teams for the diapers. Do you get the diapers for the team you love, or hate?
"27.03.2017 16:55:00" adweek.com Ad of the Day: JWT Gets Into Medical Innovation With the Fin, an Amphibious Prosthetic Leg A tale of hope and renewal from Northwell Health. Cool project from J. Walter Thompson New York.
"27.03.2017 16:25:00" adweek.com Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy Their Shark Tank-like show, The Toy Box, could energize two different industries. Mattel is doing branded content right.
"27.03.2017 15:55:00" adweek.com The New Ways Established Brands Do Battle With Startups Competition is nothing new to brand marketers, but over the past five years, the competition has changed. Tales from a veteran marketer.
"27.03.2017 15:25:00" adweek.com Infographic: How Phone Calls Can Help Boost ROI on Display Advertising Display is booming, but perceived ROI is low. Here's how to fix it, according to a study from DialogTech. Don't underestimate the value of a good old-fashioned phone call.
"27.03.2017 14:55:00" adweek.com Inside an Anonymous Marketing Group's Efforts to Take Down Breitbart One Ad at a Time Sleeping Giants aims to curb the network's influence in an effort by ad industry veterans. Big brands and their media agency partners are listening to these rogue marketers.
"27.03.2017 14:25:08" adweek.com These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs From GE to L'Oréal, these CMTOs have got game. Meet today's truly modern marketers.
"27.03.2017 13:50:54" adweek.com McCann's 'Fearless Girl' Statue Will Get to Stay Through February 2018 State Street artwork is added to DOT Art program. Good news for fans of Fearless Girl.
"25.03.2017 15:06:46" adweek.com Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands Adobe and IBM are both moving deeper into the branding territory with their artificial intelligence platforms. Adobe joins IBM's Watson and Salesforce's Einstein in the AI game.
"25.03.2017 01:44:00" adweek.com Amid an Advertiser Exodus, Even YouTube's Own Ads Are Running on Vile Content For the embattled network, it's an embarrassing sign of the problem's breadth. Not even YouTube's own brand is safe.
"24.03.2017 21:05:54" adweek.com Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London Paco Conde and Beto Fernandez round out office opened in 2016. Anomaly adds partners and executive creative directors Paco Conde and Beto Fernandez.
"24.03.2017 20:36:53" adweek.com Twin Peaks Fans Are Salivating Over Mysterious Pie Billboards That Suddenly Popped Up Getting hungry for the Showtime revival? Only in three states.
"24.03.2017 18:56:16" adweek.com As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell Few brands had a more complicated and industry-rattling path to launch than Virgin America. And now, after just 10 years, it's going into retirement. It's been an interesting 10 years.
"24.03.2017 18:34:02" adweek.com Twitter Is Gathering User Feedback About a Possible Subscription Model A subscription-based TweetDeck could help Twitter gain more revenue and user interest. A pro version of TweetDeck might be in the works.
"24.03.2017 18:04:31" adweek.com Dell Technologies and Westworld's Jeffrey Wright Tackle Clarke's Third Law in Y&R Ads Blurring the line between science and magic. The first big campaign from Dell Technologies.
"24.03.2017 17:34:35" adweek.com Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All Lapiz takes fun weather to dreary Germany. Cloudy with a chance of liquor.
"24.03.2017 17:04:27" adweek.com Chase Will Go Big With Its First Facebook Live, Featuring Eric Clapton Performing on Stage Clapton will perform four songs, two on Saturday night and two on Sunday night, exclusively broadcast on Chase's Facebook page. Not a bad first outing on Facebook Live.
"24.03.2017 16:25:00" adweek.com In a Radical Departure From Previous Work, United Way's New PSA Shows Philanthropy Isn't Pretty United Way's new PSA focuses on the dark side of homelessness and drug addiction. This campaign shows 'problems nobody talks about at cocktail parties.'
"24.03.2017 15:56:37" adweek.com RuPaul on Moving to Mainstream Television and the 'Political' Nature of Drag Culture With a drag career spanning three decades, RuPaul's Drag Race premieres its ninth season tonight and on VH1 for the first time ever. "It's been an uphill battle for us to climb into the mainstream."
"24.03.2017 15:25:00" adweek.com Ad of the Day: A Chanel Bag Causes Problems in This Stylish Branded Comedy by Harper's Bazaar Humor meets high fashion. CHANEL's latest short film.
"24.03.2017 14:53:54" adweek.com Astronauts Wanted, Focused on Gen Z Viewers, Joins the 2017 NewFronts Schedule Astronauts Wanted, a production company focused on a young adult audience, joins the IAB's NewFronts schedule for the first time. Gen Z looks to be a popular theme at this year's NewFronts.
"24.03.2017 14:12:00" adweek.com Sandra Oh Is 'The Woman Who Can't Lie' in Fun Ad for Canadian Film Fest Leo Burnett pitches National Canadian Film Day 150. Brutal honesty from Sandra Oh.
"24.03.2017 13:41:56" adweek.com As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes NBCUniversal and Sky weigh in at Adobe Summit. TV networks are being cautious as they increase their programmatic inventory.
"24.03.2017 13:07:36" adweek.com Sid Lee's Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties The goal is to raise awareness and funds for the refugee crisis, with proceeds benefiting the ACLU and the Refugee and Immigrant Fund. Powerful.
"24.03.2017 03:00:00" media.giphy.com gph.is This funny Down syndrome ad will change the way you feel about "special needs" - http://adweek.it/2nNyG8y
"24.03.2017 01:30:00" adweek.com 50 Creative Projects in 50 Days: How Minted Is Challenging and Rewarding Its Artists and Designers Inside the campaign by Van's General Store. Minted's cool new campaign by Van's General Store.
"24.03.2017 00:30:00" Best Ads Ever: Scott Carlson, Van's General Store The art of building fantasy worlds in advertising.
See the full Coca-Cola, Guinness and Apple ads here: http://adweek.it/2nBBMA1
"23.03.2017 21:44:44" adweek.com Marketing Groups Applaud Senate Vote That Lets ISPs Sell Consumer Data Without Consent The controversial move would strengthen online ads. The United State Senate voted today to repeal regulations that forbade internet service providers from selling users' data.
"23.03.2017 20:33:44" adweek.com DDB Chicago Hires Global Client Lead From Publicis, Expanding Team The Starcom veteran will work on new business efforts and organic growth for the agency's existing client roster. DDB Chicago has hired Andrew Kasprzycki to lead the agency's ConAgra team.
"23.03.2017 19:46:16" Adweek BrandShare Here's How Brands Take a Modern Approach to Real-Time Optimization Have you ever actually optimized a marketing campaign in real time?
"23.03.2017 19:13:26" adweek.com Sling TV Is Partnering With Adobe for Programmatic Advertising Sling will offer advertisers buy-side inventory available across on-demand and live programming through Adobe's new advertising cloud. Sling's new programmatic offering will let brands bid in real time.
"23.03.2017 18:39:00" adweek.com A-B InBev Launches Massive Global Media Review After $100 Billion SABMiller Merger The world's largest beer company looks to shift its worldwide media planning and buying business toward 'a more consolidated operating model.' Aiming to move away from a regionally-focused approach to media planning and buying.
"23.03.2017 18:07:31" adweek.com How FX Juggles Scheduling All 3 of Ryan Murphy's Hit Anthology Series FX Networks CEO John Landgraf said he'll wait for whenever the best version of Murphy's shows will be ready to air. Get ready for 4 cycles of American Crime Story, American Horror Story and Feud in 2018.
"23.03.2017 17:35:00" adweek.com Uproxx Media Group Joins the NewFronts Lineup The publisher for the digital generation formerly known as Woven Digital will showcase award-winning branded series and highlight audience growth. UPROXX, BroBible and HitFix are heading to the NewFronts.
"23.03.2017 17:05:00" adweek.com Ad of the Day: A Couple Wake Up in the Same Room but in a New Place Each Day in Québec's Tourism Ad lg2's latest triumph showing off the province. Very clever idea.
"23.03.2017 16:35:00" adweek.com Facebook's New Video Ad Format Aims to Make Ecommerce Easier Adidas and Lowe's are testing a new video format that encourages users to shop from ads. Can video drive retail sales?
"23.03.2017 16:05:00" adweek.com How to Prepare for Mobile Advertising's Fast-Approaching New Frontier The technology industry has started rolling out new devices and touchpoints that are changing the meaning of mobile itself. Marketers need to face the looming reality of mobile-only consumers.
"23.03.2017 15:35:00" adweek.com Aardman Hilariously (and Beautifully) Spoofs Every Client Conference Call You've Ever Been On Can you 'Visualise This'? Fun stuff from Aardman Animations.
"23.03.2017 15:07:48" adweek.com BuzzFeed Pulls Out of IAB NewFronts to Host Its Own 'Experiential Event' BuzzFeed won't participate in this year's NewFronts, but will provide clients a 'first-hand” experience' of the data and technology behind their marketing efforts. Now Yahoo and BuzzFeed have bailed on this year's NewFronts.
"23.03.2017 14:35:00" adweek.com Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue Two months into his presidency, Donald Trump has made late-night comedy shows lucrative again. Stephen Colbert and Samantha Bee are on fire right now.
"23.03.2017 14:05:00" adweek.com Why 'Car Guys' Are 4 Times More Valuable to Marketers Than Average Consumers New study examines behavior of auto, outdoor and home tech enthusiasts. Dudes passionate about cars, adventure and gadgets are worth trying to reach.
"23.03.2017 13:35:00" adweek.com Publicis' Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They'd Killed Them But what does this Russian campaign really prove? Did this stunt go too far?
"23.03.2017 13:00:00" adweek.com How Voortman Plans on Taking a Bigger Bite Out of the Cookie Market Voortman is going all-natural in its re-brand. Old-fashioned Voortman's new pitch: Real Ingredients. Really Delicious.
"23.03.2017 12:30:00" adweek.com Facebook's Head of Advertising Says Purpose-Driven Marketing Won't Slow Down Facebook's vp of advertising said he hopes more brands will take to purpose-driven storytelling. The Super Bowl is just the start of purpose-driven marketing trend.
"23.03.2017 12:01:18" adweek.com Ryan Gosling Says Social Media Is Still in Its 'Bambi on Ice' Phase Ryan Gosling think people haven't fully untapped the social power of social media yet. We're all just Bambi sliding around the ice when it comes to social media.
"23.03.2017 03:00:00" media.giphy.com gph.is New podcast episode! We talk Domino's Ferris Bueller ad, the mythical agency work-life balance and our 2017 Digital Hot List: http://adweek.it/podcast
"23.03.2017 02:30:00" adweek.com The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition When it makes sense to mention the other guys. Sometimes it just works.
"23.03.2017 02:00:00" adweek.com This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better Live billboard for Samsung's Gear S3. Fun tech from Samsung.
"23.03.2017 01:30:00" Creative Thinkers: Edel Rodriguez on Trump How a Cuban immigrant dreamed up Der Spiegel's shocking Trump cover.
See more of Edel Rodriguez's art here: http://adweek.it/2o0gto8
"23.03.2017 01:00:00" adweek.com Shinola's Uplifting New Ads Celebrate America's Builders, Makers and Do-Gooders Shinola's campaign honors those giving back to their communities. Good work from Partners & Spade.
"23.03.2017 00:30:00" Best Ads Ever: Peter Nicholson, Periscope The genius of 'The Bear'—one of the most flawless ads ever made.
See the full spot and more here: http://adweek.it/2mIKoAa
"23.03.2017 00:00:00" adweek.com Hometown Artists and Lifelong Baseball Fans Designed These Fun MLB Team Cans for Budweiser The beer cans feature designs from local artists inspired by each city. These are great.
"22.03.2017 22:37:26" adweek.com Verizon, AT&T and J&J Are the Latest to Pull Ads From YouTube Over Extremist Videos Both companies faulted Google for falling short of its own brand safety standards. Brands are worried their ads could appear on pro-terrorism videos on YouTube.
"22.03.2017 22:00:00" adweek.com Adobe's CMO Talks Data, Artificial Intelligence and the Future of the Cloud At this week's Adobe Summit in Las Vegas, the company rolled out a number of new products for the coming year. Ann Lewnes unveils the latest rollouts from the Adobe Summit in Las Vegas.
"22.03.2017 21:15:00" adweek.com Scripps Will Launch Spinoffs of HGTV's Fixer Upper and Flip or Flop at Its Upfront All 6 of its networks saw ratings growth last year. HGTV is turning two of its most popular shows into franchises.
"22.03.2017 20:28:22" adweek.com Zenith Is Bringing Mac Hagel Back to Head Up West Coast Operations He is returning from a stint at OMD as the new evp, managing director for the west. He's back from OMD.
"22.03.2017 19:41:57" adweek.com Vice Will Distribute Short-Form Scripted Content Across Digital Channels From blackpills Studio Look for original series from short-form digital media studio blackpills on Vice properties. VICE is getting into the scripted content game.
"22.03.2017 19:10:57" adweek.com Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation The toothpaste brand has found a cool way to push its message via mobile. Here's a creative campaign for World Water Day.
"22.03.2017 18:40:00" adweek.com The Downside of Digital's Explosive Growth? Too Many Marketers Are Failing to Think Long-Term Plan (and measure) like an investor. Although long-term strategies always produce some short-term results, the reverse is rarely true.
"22.03.2017 18:24:15" adweek.com How an Immigrant Cabinetmaker Accidentally Invented the Toy That Defined American Childhood With kids having their pick of diversions from video games to drones to everything on the web, the big question is: Still? Kids still play with wagons? After 100 years, Radio Flyer wagons are still on a roll.
"22.03.2017 17:40:00" adweek.com Gucci Memes Itself, With Help From Artists, in Strange and Entertaining Instagram Ads #TFWGucci social campaign is surprisingly fun. This should be awful, but is actually entertaining.
"22.03.2017 17:10:00" adweek.com Forget DIY. French Yellow Pages Makes a Good Case for Pros in 'Don't Do It Yourself' Ads Who has time for the ecstasy of failure? Don't do it yourself.
"22.03.2017 16:41:53" adweek.com How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process We talked with AKQA, JWT Canada, Firstborn and Saatchi & Saatchi LA about how they're experimenting with AI. What can't algorithms do?
"22.03.2017 15:49:36" adweek.com Facebook Is Finally Offering Header Bidding to Publishers on a Broader Scale The social network is partnering with several ad-tech companies and opening the Facebook Audience Network to mobile web publishers. Facebook's tests with publishers have shown that header bidding has the potential to increase revenue 10-30 percent.
"22.03.2017 15:15:00" adweek.com Kids Leaving Home? Try This 'Child Replacement Program,' Says Fun Pedigree Campaign Colenso BBDO takes lighter approach to pet adoption. Even better than kids in many ways!
"22.03.2017 14:44:29" adweek.com A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise After sitting out last year, the company is back to hone its brand messaging and revive one of its most popular shows. A+E is bringing back Biography, with new specials on Vladimir Putin, Tupac Shakur and Elizabeth Smart.
"22.03.2017 14:05:00" adweek.com Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising Scott Carlson of Van's General Store picks his favorite spots. What imagination and wonder can do for a brand.
"22.03.2017 13:30:00" adweek.com Ad of the Day: This Awesome Traffic-Jam-Beating Car Is a Sneaky Ad for Something Else Entirely Thinkmodo elevates its game once again. Wow!
"22.03.2017 13:00:00" adweek.com 4 Ways to Save the Mobile Ad Experience Brands need to take a firm stance against the sites and practices that characterize the desperate web. Brands have the power to change clickbait culture.
"22.03.2017 02:47:36" adweek.com MGM Television Is the First Big Entertainment Studio to Create Original Shows for Snapchat MGM TV, which produces shows like Fargo and Survivor, will now create content for Snapchat. "It presents us with a unique opportunity to flex our development and production muscle in a whole new way." - Barry Poznick, MGM president of unscripted television.
"22.03.2017 02:15:00" media.giphy.com gph.is A Volkswagen couple get busy in a "Luv Bug" and soon need bigger and bigger cars. http://adweek.it/2mIridM
"22.03.2017 01:30:01" adweek.com Casper Created a Truly Bizarre Hotline for Insomniacs Last Night and Didn't Even Make a Sales Pitch A series of weird 15-second TV spots at 2 a.m. directed viewers to a toll-free number that led to an even weirder phone tree. If you were sleeping, you would have missed it.
"22.03.2017 01:00:44" adweek.com This Agency Sent a House to Sea for a Lovely Ad About the Choppy Waters of Life BETC and Leroy Merlin's metaphor for a DIY journey. Very nicely made.
"22.03.2017 00:30:01" adweek.com Indie Agency Periscope Wins a Review to Promote Khloe Kardashian's Favorite Bottled Water Brand Essentia Water picks its first creative AOR. "I like Essentia because of the pH." - Khloé Kardashian
"22.03.2017 00:00:00" adweek.com Retailers Can Now Make Instagram Posts Much More Shoppable Since the promos are organic, let the landing page tests begin. It just got a lot easier to buy the items you see in Instagram posts.
"21.03.2017 22:00:00" adweek.com Twitter Is Opening Up Live Video to Take on Facebook The social platform and its live video app Periscope are making it easier to stream video from cameras and other equipment. Periscope isn't going away but it's no longer the only way for most Twitter users to livestream on the platform.
"21.03.2017 21:30:00" adweek.com Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program Travelers can book local experiences through PlacePass when they reserve their hotel. Get a camel ride or castle tour along with your hotel room.
"21.03.2017 20:45:00" adweek.com Adobe Is Launching an Advertising Cloud to Better Compete in the Ad-Tech World Uses tech from the TubeMogul acquisition. Adobe hopes this could be an alternative for advertisers tired of walled gardens like Google and Facebook.
"21.03.2017 20:15:00" adweek.com Venables Bell & Partners Wins 3M's Global Creative Review Top brands include Post-it, Scotch and Nexcare. The business had previously been with Grey for more than 20 years.
"21.03.2017 19:45:00" adweek.com Adobe's Latest Comedy Shows How Great Customer Service Isn't So Great for Bank Robbers GS&P introduces the Experience Cloud. Heists never go well in ads, do they?
"21.03.2017 19:15:00" adweek.com How America's Favorite Bargain Wine Gets Great Facebook Engagement on a Shoestring Budget Carlo Rossi posts fake products with a wink. Clever.
"21.03.2017 18:45:00" Timeline Photos You only have until Friday to get your nominations in for this year's Media All-Stars issue.
Enter here: http://adweek.it/2mFOcGz
"21.03.2017 18:15:00" adweek.com Ready Set Rocket Is Helping Brands Find Their Place in the Digital Space This content-focused New York agency helps clients like Kenneth Cole and Sweetgreen find their place in the digital sphere. Ready Set Rocket refers to its team of 30-plus employees as "makers of connected experiences."
"21.03.2017 17:53:57" adweek.com Q&A: What It's Like to Run an Entire Agency Dedicated to McDonald's Unlimited's president and CEO Brian Nienhaus on plotting the future of fast-food marketing. "The goal is for us to have the most complete and dynamic view of the McDonald's customer and segment ever assembled."
"21.03.2017 17:15:00" adweek.com As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water Ads from Poland Spring, Fiji, Lifewtr and others have been cropping up as water consumption surpasses soda. Lifewtr vs. Smartwater is the new Coke vs. Pepsi.
"21.03.2017 16:45:00" adweek.com This Funny Down Syndrome Ad Will Change the Way You Feel About 'Special Needs' What is a special need, anyway? Great work by Publicis for World Down Syndrome Day.
"21.03.2017 16:15:00" adweek.com Anger Meets Art: How a Cuban Immigrant Dreamed Up Der Spiegel's Shocking Trump Cover Our chat with illustrator Edel Rodriguez at ADC judging. The story behind the incendiary magazine cover.
"21.03.2017 15:43:02" adweek.com Has Agency Work-Life Balance Reached a Crisis Point? Overtime, overtaxed and over it. Our recent call for U.S. tales of work-life balance woes were nearly unanimous: it happens here, too.
"21.03.2017 15:01:29" adweek.com How the Ad Council Turned the PSA Into a Powerful Engine for Social Change The Ad Council is responsible for some of the most vital and memorable messages of the past four generations. 75 years of the most memorable messages in advertising.
"21.03.2017 14:07:32" adweek.com Ad of the Day: A Volkswagen Couple Get Busy in a 'Luv Bug' and Soon Need Bigger and Bigger Cars Deutsch's cheeky route to the 7-seater Atlas. Lots of lovin' in this Volkswagen ad.
"21.03.2017 13:35:00" adweek.com The Genius of Canal+'s 'The Bear,' One of the Most Flawless Ads Ever Made Peter Nicholson on his three favorite ads, and his recent work at Periscope. One of the all-time great spots.
"21.03.2017 13:03:02" adweek.com The Co-Founders of Mental Floss Are Leaving to Develop Podcasts at HowStuffWorks It's a growing initiative for HowStuffWorks. Will Pearson and Mangesh Hattikudur will create 'knowledge podcasts.'
"21.03.2017 12:30:00" adweek.com Reportedly Sold for $322 Million, Teads Becomes the Newest Ad-Tech Firm Snatched Up by a Telecom The deal continues a significant trend. Telecommunications companies clearly have their eyes on ad tech.
"21.03.2017 01:30:00" adweek.com This Pop Singer's New Music Video Is Actually a Powerful Message About Domestic Violence An appeal for Refuge. Great vehicle for this message.
"21.03.2017 01:00:00" adweek.com Brands Are Digging Into GIF Data to Understand Consumer Behavior Tenor shows how brands can use GIFs for insights into consumer behavior. Breaking down the art of the loop.
"21.03.2017 00:00:01" adweek.com New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment CBS's research chief says millennials will soon start spending more money and watching more broadcast TV. It might not be 'peak TV' but the sitcom is still king.
"20.03.2017 20:19:40" adweek.com Darden Restaurants Picks The Tombras Group as Media Agency of Record for 5 Chains After a Review 16 agencies competed for the business. The review involved Bahama Breeze, The Capital Grille, Eddie V's Prime Seafood Restaurant, Seasons 52 Fresh Grill and Yard House.
"20.03.2017 19:11:34" Adweek BrandShare How Artificial Intelligence Is Changing the Face of Advertising Facebook and Google rely on artificial intelligence and you should too.
"20.03.2017 18:30:02" adweek.com Foursquare Unleashes Location Data Dashboard for Retailers and Brands Taco Bell, H&M and Equinox are using foot traffic to better understand consumers. It's like 'Google analytics for the real world.'
"20.03.2017 18:00:03" adweek.com Why the Success of Marketing 3.0 Will Be Driven by Design Customer-focused capabilities will help brands stand out. Don't think outside the box, expand it.
"20.03.2017 17:36:51" adweek.com Domino's Remade the Running-Home Scene From Ferris Bueller With Joe Keery of Stranger Things Fun way to promote the Domino's Tracker. A+ work from CP+B.
"20.03.2017 17:00:00" adweek.com 1800 Tequila and Chance the Rapper Offer a Complex Portrait of the Modern Man Masculinity meets high culture. Refined, but rough around the edges.
"20.03.2017 16:30:02" adweek.com Airbnb's CEO Plans to Disrupt More Than Just the Hotel Industry In the span of eight years, Brian Chesky has taken an air mattress in San Francisco and blown it up into a multi-billion dollar business—only with much nicer beds. Airbnb's Brian Chesky is our Digital Executive of the Year.
"20.03.2017 16:00:01" adweek.com Infographic: Who Is the Millennial Female Micro Influencer? Micro influencers command just a few thousand followers yet their style and brand affiliations are closely followed—and emulated—by dedicated fans. Here's how brands can effectively leverage the micro influencer's social media power.
"20.03.2017 15:30:43" adweek.com Twix Escalates Rivalry Between Left and Right Twix by Giving Them Their Own Packs Mars brand's loopy conceit extends to packaging. Two goofy ads support the new packaging.
"20.03.2017 15:01:03" adweek.com YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life Brands feel safe advertising around Singh's videos, which is particularly critical in light of the recent backlash against YouTube most-watched star, PewDiePie. For brands, our Digital Creator of the Year, IISuperwomanII, is a safe bet.
"20.03.2017 14:23:12" adweek.com Adweek's Digital Hot List: 2017's Buzziest Apps, Gadgets, Startups and More Talkspace, Musical.ly and even @RealDonaldTrump made the cut. Our picks for Digital Executive of the Year, Digital Creator of the Year, hottest online obsession and lots more.
"20.03.2017 13:45:38" adweek.com Meet the Two Guys Who've Made Ridiculing Chevrolet Ads a Wicked Funny Art Form They're not even from Boston! The story behind Zebra Corner's antics.
"18.03.2017 18:10:23" adweek.com Santa Clarita Diet Keeps Mispronouncing 'Realtor,' and Now It's Brilliantly Trolling Fans Who Complain Get ready for the 'real-a-ter' supercut you never knew you wanted. Well played.
"18.03.2017 17:04:01" adweek.com How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens Muscial.ly's CEO Alex Zhu has cracked the code for launching a new app in the most crowded and heavily defended digital space. Brands need to be paying attention to Musical.ly.
"17.03.2017 21:30:00" adweek.com The ANA Is Urging 7 Major Ad Platforms to Allow Independent Auditing, and Most Seem on Board Instagram, Twitter and more say they support transparency, as Snapchat stays mum. Snapchat, notably, has remained quiet.
"17.03.2017 20:56:36" adweek.com CP+B L.A. Hires a New Global Creative Leader on the PayPal Account Hesse earned her first Cannes Lions for a 2009 campaign called “Contemporary Beauty Ideal” that sought to combat eating disorders with classic art. CP+B went all the way to Germany to find its new creative leader for the PayPal account.
"17.03.2017 19:04:31" www.adweek.com Following That Anti-Trump McDonald's Tweet, This Agency Made Resistance Merchandise for the Brand A call to supersize the resistance. All proceeds go to Meals on Wheels.
"17.03.2017 18:15:01" adweek.com How the Unlikely Duo of Marvel and FX Turned Legion Into a Hit Legion is the first Marvel live-action series that didn't air on Netflix or ABC. The brands agreed to be partners, not rival suitors, when it came to working with show creator Noah Hawley.
"17.03.2017 17:44:05" adweek.com Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW Including coffee, doughnuts and lots of chevron. Showtime gets you as close to the Red Room experience you can get without having to talk backwards.
"17.03.2017 17:10:30" adweek.com On St. Patrick's Day, Jameson Is Serving Up Innovative Ads Via Twitter, Snapchat and Uber The whiskey brand has big designs on this Hibernian holiday. Jameson may be having one of the more interesting liquor marketing weeks in history.
"17.03.2017 16:37:59" adweek.com Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video Hearst is just the latest publisher hoping to squeeze money out of livestreaming. Catch the Facebook Live hosted by popular Instagram stylists, Erica Hoida and Lucy Hernandez, today at 2 p.m. ET.
"17.03.2017 16:08:40" adweek.com With No Review, Food Giant ConAgra Shifts Its North American Marketing Business to DDB Chicago The move, from one DDB office to another, mirrors the plan that won McDonald's for the agency. DDB seems to have found a winning model for clients like ConAgra and McDonald's.
"17.03.2017 15:40:00" adweek.com Planning on Having a St. Patrick's Day Hangover? These Ads Show How to Quickly Recover Blowfish goes big for St. Patrick's Day. Toilet be gone.
"17.03.2017 15:20:59" Adweek
"17.03.2017 15:10:00" adweek.com This Agency Creative's Incredible Book Trailer Beat Stranger Things and Westworld at SXSW Jared Young takes jury prize for Into the Current. Wow.
"17.03.2017 14:40:00" adweek.com Cats, Husbands and Babies Are All Better Online in These Darkly Comic Ads for WiFi Forsman & Bodenfors gets cynical for Telia. Real life is such a drag in this amusing campaign.
"17.03.2017 14:10:00" adweek.com Wanderbrief, Letting Freelancers Trade Talent for Travel Opportunities, Is Taking Off Globally More than 6,500 creatives have signed up, with brands like Porsche, Adobe and Heineken showing interest. “Travel is one of the best drugs for creativity,” says Wanderbrief's co-founder.
"17.03.2017 13:40:00" adweek.com For St. Patrick's Day, This Agency Made Metal Bar Coasters From Wrecked Cars A sobering in-bar effort from Arrive Alive. Memorable.
"17.03.2017 13:10:37" adweek.com Ad of the Day: This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat Hornbach's latest gem. Bizarre and brilliant work.
"17.03.2017 01:00:00" Best Ads Ever: Ronald Ng, DigitasLBi DigitasLBi's Ronald Ng has been trying to beat this crazy Thai whisky ad for 20 years.
See the full spot here: http://adweek.it/2n64MQg
"16.03.2017 22:00:00" adweek.com iHeartMedia Launches Programmatic Advertising for Stations and Podcasts IHeartRadio is pitching both its scale of broadcast and the targeting of digital for advertisers. Joining the ranks of Spotify and Pandora.
"16.03.2017 21:35:00" adweek.com These Digital Influencers Helped MetroPCS Create Its First Branded Content Series MetroPCS launched its first branded content series with the hosts of Beauty Break, a show that focuses on beauty and lifestyle experiments. MetroPCS teamed up with Defy Media to sponsor a miniseries from the Clevver team of creators.
"16.03.2017 21:05:00" adweek.com Publicis Groupe Reveals What Its Newly Formed Agency SapientRazorfish Actually Do A new model for everyone from the CMO to CIO. SapientNitro and Razorfish merged late last year.