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"09.12.2016 03:00:01" adweek.com Amazon Inserts Its Own 'Man of the Year' Issue in Time to Promote Man in the High Castle If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside. It's an eerie parallel to the Trump cover, which many people have compared to Hitler's being named man of the year in 1938.
"09.12.2016 02:00:00" adweek.com Pantone's Color of the Year Is Greenery, Designed to Perk Us Up in 2017 Amid a 'tumultuous social and political environment'. Will this color help you feel better about 2017 as the new year approaches?
"09.12.2016 01:30:00" 5 Hot Cultural Trends for Marketers in 2017 Are you totally over 2016? Well, all is not lost—here are some trends that marketers should look for in 2017.
More here: http://adweek.it/2h5FwEf
"09.12.2016 01:00:00" adweek.com Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads The ads feature the Spurs' Tony Parker, MMA champion Anderson Silva, Washington Capitals' Alexander Ovechkin and Madrid soccer star Fernando Torres. Throne: Kingdom at War's new campaign is targeting sports fans.
"08.12.2016 21:42:05" adweek.com Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner. The move comes just a few months after A-B InBev awarded Deutsch with lead creative duties for Busch.
"08.12.2016 21:00:46" adweek.com ABC Ad Sales Chief Geri Wang Is Stepping Down in March After a brief hiatus, this year's exodus of ad sales chiefs has begun again. The president of ABC Sales is retiring after 27 years with the company.
"08.12.2016 20:32:24" adweek.com 7 Moments From 2016 That Show Periscope Still Draws a Crowd Periscope has had some very intriguing moments this year. Reps for the app gave Adweek a list of 2016 highlights, and these are the seven that caught our eye. Periscope has a lot of success this year livestreaming everything from hurricanes to Louis Vuitton.
"08.12.2016 19:41:02" adweek.com How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales With help from Alphonso and Tremor Video. A new level of accountability.
"08.12.2016 19:23:50" adweek.com Trump Expected to Tap Carl's Jr. CEO as Labor Secretary, Putting the Brand in the Political Crossfire Andy Puzder, CEO of Carl's Jr. and Hardee's parent company CKE Restaurants, is expected to be named Labor Secretary today by President-elect Donald Trump. The Carl's Jr. CEO, who is against raising the minimum wage, was an adviser and contributor to the Trump campaign.
"08.12.2016 19:11:01" adweek.com Godiva's New Box of Chocolates Will Be Gifted Four Times, Thanks to Some Clever Packaging Keep half, give half. Love this packaging from GODIVA.
"08.12.2016 18:41:02" adweek.com Ikea Renamed Products After Frequently Googled Problems That Those Products Solve The answer to unrequited love, just $14.99. Clever.
"08.12.2016 18:11:03" adweek.com Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign Includes Instagram takeovers and full-screen Facebook promos. Inside Macy's intricate holiday advertising plan.
"08.12.2016 17:41:01" adweek.com Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing Contest Ad for breast pumps shows a frightening gender reversal. Yikes.
"08.12.2016 17:11:01" adweek.com Hairspray Live! Doesn't Have the Ratings Staying Power of The Wiz and Fox's Grease Early numbers are closer to Peter Pan. This year's ratings falloff is bad news for the sponsors who signed up for live and branded content spots during the show.
"08.12.2016 16:41:02" adweek.com Facebook's New Dynamic Ads for App Installs Score Big Successes in Test Campaigns Personalizing ads based on past web browsing. Facebook's "dynamic ads" help target people who might actually download an app—and who might actually also want to use it.
"08.12.2016 16:11:21" adweek.com How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool Millions of people are willing to watch. Thanks to YouTube, so many brands are getting in on the Yule log video craze.
"08.12.2016 15:32:18" adweek.com Thanks to Google, You Can Now Take a VR Tour of New York's Holiday Window Displays Retailers like Macy's and Bloomingdale's are participating. Avoid the crowds, and the cold, with Google's Window Wonderland.
"08.12.2016 14:57:32" adweek.com How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the '90s 180LA's William Gelner picks his favorite work ever. Remember these ads?
"08.12.2016 03:30:00" adweek.com Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW) Including ad characters of Christmas past. Both naughty and nice.
"08.12.2016 02:30:01" adweek.com This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name Well, almost every one. Epic!
"08.12.2016 02:30:00" adweek.com Self-Help Godfather Dale Carnegie's Namesake Course Is Rebranding for the 21st Century The lives Dale Carnegie Training has changed read like a who's who of business and politics: President Lyndon Johnson, Hotelier J.W. Marriott, Jr. and lots more. How to win friends and influence millennials.
"08.12.2016 02:00:01" adweek.com How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post Though not all brands may be sold on its racy content. Elliot Tebele has turned the popular account into a full-blown franchise, with 40 million followers across multiple social channels, a clothing line, a card game, a late-night TV show pilot with MTV and a small social media shop called Jerry Media.
"08.12.2016 01:30:00" Best Ads Ever: Tiffany Rolfe How the greatest ads for Volkswagen and Red Bull fully embodied the brand purpose.
More here: http://adweek.it/2hdNBtf
"08.12.2016 01:00:01" adweek.com Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. The first Star Wars tie-in that might make you a bit weepy.
"07.12.2016 21:05:01" adweek.com Ad of the Day: Ronda Rousey Shows 'Strong is Beautiful' in This New Pantene Campaign '80s tagline is updated. Refreshing choice for a beauty brand.
"07.12.2016 20:36:42" adweek.com 4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016 Pick one and stick to it. An early start on your New Year's resolutions.
"07.12.2016 20:05:34" adweek.com This Week's Must-Haves: Barbie's New Dreamhouse Is a High-Tech Smart Home This week, the Adweek team is highlighting Barbie's ultra-smart new Dreamhouse, a sparkling candy-inspired clutch, Glossier's party-ready gift set and more. Boasting Wi-Fi connectivity and its very own smartphone app, Barbie's brand-new smart home is packed with features that can be controlled via voice-recognition software.
"07.12.2016 19:35:00" adweek.com Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him Plus, how 'dominating big nights' paid off for NBC. Comcast CFO Mike Cavanagh said the company's wireless offering will be ready by mid-2017.
"07.12.2016 19:05:00" adweek.com Hong Kong's Tourism Board Wants You to Discover the City Like a Local New ads highlight lesser-known attractions. The "Best of All, It's in Hong Kong" campaign features the city's unique culinary, fashion, outdoor and kid-friendly experiences.
"07.12.2016 18:33:01" adweek.com Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel They'll also team up on ad sales. Turner and Snap will be developing original shows and content exclusively for the platform.
"07.12.2016 17:55:00" adweek.com The 10 Most Watched Ads on YouTube in 2016 Gaming ads and Super Bowl spots had a very strong year. The year's biggest viral hits.
"07.12.2016 17:24:17" adweek.com Pandora's New Premium Service Lets Users Pick What They Listen To The $9.99 Spotify and Apple Music competitor launches early next year. Pandora takes aim at Spotify and Apple Music customers.
"07.12.2016 16:53:39" adweek.com How CNN Heroes Has Inspired Brand Partners Like Subaru The special highlights people doing their best in their communities to help those in need. "What organizations need is money in order to do good work. We could donate a car, but what good will that do?"
"07.12.2016 16:20:29" adweek.com How Tito's Vodka Poured On the Charm and Grew Bigger Than Texas 'Handmade' hooch now sells 3 million cases a year. Here's the story of how an ex-geophysicist and his 19 credit cards cooked up the most popular vodka in America.
"07.12.2016 15:43:29" adweek.com Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017 Sparks & Honey's yearly list of prognostications is the culmination of two months of what the agency calls "cultural forensics." Post-election inclusivity, AI, 'tech drugs' and more.
"07.12.2016 14:04:13" adweek.com Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities Smart use of the format. Nifty.
"07.12.2016 04:00:00" Photos from Adweek's post Pitch made its annual holiday cookies, topped with the key people and moments of 2016. How many can you get? http://adweek.it/2gYhIlK
"07.12.2016 03:00:01" adweek.com This Online Advent Calendar Counts Down All of 2016's Terrible Events But it's for a worthy cause. Remember Harambe? Yeah, that sucked. But hey, you could turn that sadness into positivity by donating some money to a great charity.
"07.12.2016 02:00:00" adweek.com If You Tweet an Emoji at Google's Account, It Will Link to Local Search Results Looking for a good nearby coffee spot? For each tweet you send, Google automatically sends back a tweet with a GIF and a link to local search results.
"07.12.2016 01:32:00" adweek.com Busch Will Make Its Super Bowl Debut Next Year Busch will make its Super Bowl debut at the Feb. 5 game, as Anheuser-Busch InBev is looking to highlight its value brand portfolio. Deutsch, which won creative duties for Busch and Busch Light in August, will handle the spot.
"07.12.2016 01:00:01" adweek.com Instagram Users Can Now Like (and Disable) Comments Today, Instagram announced users can now like user comments in an effort to make the medium more positive. Instagram is hoping to boost engagement and curb abuse with the new feature.
"06.12.2016 22:04:00" adweek.com Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue Ruth Gaviria says a big part of her job is telling advertisers "radio is special because it's live." This brand architect has moved seamlessly from TV to radio.
"06.12.2016 21:34:01" adweek.com Netflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug It Deeplocal pairs connected stuffed animals. Mr. Bear!
"06.12.2016 21:05:27" Adweek BrandShare Analyzing the top 200+ media spenders to understand the optimal ad budget allocation. // BrandShare Content from Rubicon Project You could be leaving money on the table by not investing in programmatic.
"06.12.2016 20:34:00" adweek.com This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing Hero Group's biggest current client is Pfizer. Hero Group's founder Joseph Anthony has a passion for understanding youth marketing.
"06.12.2016 20:04:00" adweek.com AT&T Says Early Demand for DirecTV Now Is 'Exceeding Expectations' Plus, Verizon details its 5G deployment plans. The DirecTV Now launch was plagued with errors but AT&T says it's thrilled with the early interest.
"06.12.2016 19:34:02" adweek.com Clorox and HuffPost's RYOT Made a 360-Degree Video About Clean Drinking Water Explaining waterborne illnesses and killing bacteria. What a difference a few drops of bleach can make.
"06.12.2016 19:04:02" adweek.com How AT&T Benefited From Getting Out of the Way of Content Creators AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials. AT&T's Hello Lab allowed creators the freedom to pursue passion projects that heavily involved their fans.
"06.12.2016 18:34:01" adweek.com Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees And what agencies can do to combat ageism. 'There are no retirement parties in advertising; no one gets that far.'
"06.12.2016 18:04:01" adweek.com This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. MEC wants you to question your assumptions.
"06.12.2016 17:34:02" adweek.com Vinyl Records Are Now Outselling Digital Downloads in the UK Marking a 100 percent year-over-year increase in sales. Last week, UK music fans spent 2.4 million pounds on wax and 2.1 million pounds for digital downloads.
"06.12.2016 17:04:01" adweek.com Burger King's Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly Flame-grilled fashion. The hottest ugly sweater of the season.
"06.12.2016 16:30:00" adweek.com Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project The making of 'The Art of Harmony.' A serene vision from Microsoft.
"06.12.2016 16:00:02" adweek.com Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot And it sure looks great. Wherefore art thou, iPhone 7?
"06.12.2016 15:30:02" adweek.com How the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand Purpose Tiffany Rolfe picks her favorite work ever. A vision in the form of an execution.
"06.12.2016 15:00:39" adweek.com Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017 Talking mergers, growth and ad revenue. Highlights from day one at the UBS Global Media and Communications Conference.
"06.12.2016 14:30:01" adweek.com How Brands Like Squatty Potty Are Making the Infomercial Fun Again The old format is back in fashion. It's the persuasive personal touch.
"06.12.2016 14:00:01" adweek.com Check Out Twitter's 10 Buzziest Global Topics of 2016 Twitter today is revealing its top 10 global trending topics of 2016. Trump-Clinton election wasn't No. 1, believe it or not.
"06.12.2016 04:05:00" adweek.com The Creator of the Cronut Made a Ramen-like Holiday Treat With Baileys Eating ramen is a delicious way to stay warm when the weather turns cold, but sometimes you need something a bit stronger to get through the holiday season. Delicious new work from Mother New York.
"06.12.2016 03:35:00" adweek.com David Beckham's Tattoos Come to Life in This Haunting Child Abuse PSA for Unicef Longtime Unicef ambassador David Beckham stars in the dark new #ENDviolence campaign, which debuted today. A powerful call to end violence against children.
"06.12.2016 03:00:01" adweek.com Pitch Made Its Annual Holiday Cookies, Topped With the Key People and Moments of 2016 How many can you get? An annual tradition.
"06.12.2016 02:30:02" adweek.com Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016 And they just filled it back in. But why?
"06.12.2016 02:05:00" adweek.com Coca-Cola and Pepsi Are Both Losing Millennial Fans The battle between Coca-Cola and Pepsi just found some common ground. Fans of both cola brands are quite different in terms of education and political leanings, but both are skewing older, according to new data. Coke's largest audience is 35 to 44, while Pepsi's is 65 and over, but both are slumping in the 18- to 24-year-old demographic.
"06.12.2016 01:35:00" adweek.com Ogilvy Lands Perfect Score on LGBT Equality Study for Third Consecutive Year Ogilvy & Mather Worldwide has always placed a strong focus on workplace equality and those efforts are paying off again. Another reason to celebrate our Global Agency of the Year for 2016.
"06.12.2016 01:05:00" adweek.com General Mills to Cut Hundreds of Jobs, Part With U.S. Marketing Chief Amid Sales Slump Among the positions eliminated are those of U.S. svp, CMO, Ann Simonds and international COO Christopher D. O'Leary. Today General Mills announced a new worldwide organizational restructure that will cut approximately 400-600 jobs in an effort to "maximize global scale."
"05.12.2016 22:30:00" adweek.com Infographic: Brands Went All Out With In-App Ads Over Thanksgiving As shoppers took to their smartphones. Consumers spent $12.8 billion via mobile from Nov. 24-28.
"05.12.2016 21:45:00" adweek.com Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent Teads publishers see promising results. Publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent.
"05.12.2016 21:05:12" adweek.com Pop Culture Site Movie Pilot Rebrands, Giving More Power to the Fans With a new crop of community-driven verticals. Movie Pilot pivots to create a new parent company, Creators Media.
"05.12.2016 20:36:47" Adweek BrandShare Deep learning will result in ads that are self-assembled and self-optimized. // BrandShare Content from Teads The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning.
"05.12.2016 20:05:00" adweek.com 6 Funny, Moving and Provocative Ads That Showed Ogilvy's Creative Excellence in 2016 Winning work from Adweek's Global Agency of the Year. Here's a look back at the work that helped Ogilvy & Mather gain recognition as Adweek's Global Agency of the Year for 2016.
"05.12.2016 19:34:01" adweek.com 3 Things Kiss Taught Me About Marketing Iconic band knew how to rock brand storytelling. By connecting with the audience through its characters, Kiss turned its story into a brand.
"05.12.2016 19:04:20" adweek.com 10 of the Best Ads That Highlighted Droga5's Craftsmanship and Creativity in 2016 Droga5 produced a wide range of work in 2016, some ads will likely make you laugh, while others might make you cry. Here's 10 reasons why Droga5 is our U.S. Agency of the Year.
"05.12.2016 18:23:01" adweek.com Fisher-Price Makes Toys for Sensitive Boys in SNL's Latest Darkly Comic Fake Ad Including a well he can stare into. Gift ideas for the introspective young male in your life.
"05.12.2016 17:51:32" adweek.com Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce It's taking over the brand's website and social channels. Wendy's is the latest brand to try and cash in on the sriracha craze.
"05.12.2016 17:18:15" adweek.com Under Armour Will Become MLB's Exclusive Uniform Provider Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball. The very lucrative 10-year partnership will start with the 2020 season.
"05.12.2016 16:44:32" adweek.com As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In? Early data is promising for 2017. This holiday season is proving to be a fertile testing ground for the burgeoning space of branded livestreaming.
"05.12.2016 16:41:18" Adweek's cover photo Adweek's U.S. Agency of the Year: Droga5 is defined as much by its soul as its soaring success. http://adweek.it/2h8FI8E
"05.12.2016 16:14:31" adweek.com Black and Decker Got Belgians to Eat Dinner Right Off the Floor of an Old Post Office A daring stunt to promote the Steam-Mop. A floor so clean you can eat off it, probably.
"05.12.2016 15:38:01" adweek.com Breakthrough Agency of the Year: Venables Bell Is the Next Great Creative Shop This year, VB&P was one of the few truly independent agencies to consistently generate stellar creative, public attention and critical acclaim. With stellar work for clients like Audi and REI, Venables Bell & Partners' star is rising fast.
"05.12.2016 15:08:02" adweek.com Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era By focusing on its goal of 'Twin Peaks': creative and results. Ogilvy & Mather Worldwide's smooth transition of power, coupled with a breadth of award-winning work, earns it Adweek's Global Agency of the Year for 2016.
"05.12.2016 14:38:38" adweek.com U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success At 10 years old, the shop is firing on all cylinders. In 2016, Droga5 created some of the marketing industry's best creative work, won a litany of top-tier clients and swept up 66 major industry awards, making the shop a pretty easy choice for Adweek's U.S. Agency of the Year.
"05.12.2016 13:47:59" adweek.com Ad of the Day: Chatbooks' Harried Mom Returns in 2016's Most Honest Holiday Ad Yet Stuck in gift hell? Here's something everyone will love. More long-form comedy from the Harmon Brothers.
"04.12.2016 18:00:00" adweek.com New York's Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year Adweek's editors and readers weighed in on the top magazines of the year, including Time for its "Meltdown" cover. Politics is front and center in this year's Print Hot List.
"04.12.2016 17:00:03" Photos from Adweek's post SoCal agency Grupo Gallegos turned a multiplex into a sun-filled, creative office: http://adweek.it/2gTlzDi
"04.12.2016 16:00:00" adweek.com These Were the Hottest Apps, Games and Gadgets of 2016 Our readers weighed in on the year's hottest digital brands, obsessions, publications and more. Snapchat, Slack and Pokemon Go rule our Digital Hot List.
"04.12.2016 15:00:01" adweek.com Adam Moss Earns Editor of the Year for Guiding NY Magazine's Election Coverage Donald Trump and Roger Ailes lead to a banner year For a magazine pushing 50, New York Magazine in 2016 produced some of the most talked-about journalism of the year.
"03.12.2016 18:00:02" adweek.com How Hearst's Executives of the Year Are Building a Magazine Company for the Future Working with brands—and competitors—keeps things fresh. It there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships.
"03.12.2016 17:00:01" Photos from Adweek's post Go inside The Wing, New York's social club for influential women: http://adweek.it/2gDiYue
"03.12.2016 15:00:00" Best Ads Ever: Matt MacDonald, BBDO It's amazing how some of the simplest ideas can lead to some of the best ads.
More here: http://adweek.it/2gZhqOi
"03.12.2016 02:00:00" Photos from Adweek's post Spotify crunches user data in fun ways for this new global outdoor ad campaign: http://adweek.it/2gRLL18
"02.12.2016 22:20:01" Adweek BrandShare Time to break down the data silos. // BrandShare Content From Acxiom It's time to unite your entire marketing ecosystem.
"02.12.2016 20:23:21" Adweek BrandShare Here's what you really need to know about using visual intelligence for your brand marketing. // BrandShare Content from GumGum Now that images have taken over the internet, marketers who only rely on text-based social analytics don't know what people are saying about their brands, this guide can help.
"02.12.2016 19:08:11" adweek.com The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters Hashtags with your popcorn? National CineMedia will display tweets with the #RogueOne and other Star Wars hashtags on its lobby screens in hundreds of theaters.
"02.12.2016 18:27:00" adweek.com How the Agency Grind Led This Art Director to Dream Up Gourmet Marijuana Edibles Inside the culinary passion project Sous Weed. For freelance art director Monica Lo, weed isn't just a cure for creative woes, it's also her burgeoning part-time business.
"02.12.2016 17:57:01" adweek.com General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work General Mills concluded the closed creative review it launched this summer by naming 3 agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community join 72andSunny and Redscout on General Mills' agency roster.
"02.12.2016 17:27:00" adweek.com 3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition Big beauty brands are finally recognizing the boys in the business. With millions of subscribers, it's about time.
"02.12.2016 16:49:30" adweek.com Hearst Is Launching a Pop-Up Holiday Gift Guide on Snapchat The 2-Day campaign is sponsored by Maybelline. Sweet, Hearst's Snapchat-only publication, is running a pop-up holiday gift guide today and Saturday.
"02.12.2016 16:17:01" adweek.com 7 Intriguing Digital Marketing Stats From a Week Dominated by Holiday Retail It's been a strong week in digital marketing stats thanks to Black Friday, Cyber Monday and the holidays in general. There was $3.45 billion spent online during Cyber Monday, a 12.1 percent year-over-year spike.
"02.12.2016 15:45:04" adweek.com Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love? A message deeper than furtive etchings. Whoa.
"02.12.2016 15:45:00" adweek.com Ad of the Day: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn English Poland's Allegro adds value to the season. A sleeper hit from Poland.
"02.12.2016 15:15:01" adweek.com Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences Includes big bets on AI and AR. Hearst's Native and Emerging Technologies group is responsible for keeping the mega-publisher up to speed with the newest tech.
"02.12.2016 14:45:00" adweek.com These Were the Hottest TV Shows and Networks of 2016 Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which could just have easily won Best Drama. Adweek's editors and readers pick for the hottest TV shows of the year.
"02.12.2016 14:15:14" adweek.com This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the Door Anytime Fitness extends your workout. Simple and clever.
"02.12.2016 04:30:00" Photos from Adweek's post Cheetos has a 2016 winter fashion collection for those who can't get enough orange: http://adweek.it/2gVnEyP
"02.12.2016 03:30:00" adweek.com Stoli Is Using Google Trends Data to Create Holiday Instagram Posts The brand has already targeted Friendsgiving searches. Smart!
"02.12.2016 02:30:01" adweek.com JetBlue Made an Edible Ad to Promote Its All-You-Can-Eat Snacks To promote those all-you-can eat snacks, it's encouraging customers to take a bite of its advertising—literally. Fun stuff from MullenLowe.
"02.12.2016 01:27:28" adweek.com You Can Now Get Prescription Lenses for Your Snapchat Spectacles Mail-in orders from third-party provider start at $99. Yes!
"02.12.2016 01:00:00" Photos from Adweek's post Copywriter Chris Sheldon and art director Van Gould have sold a ton of NoPhones, which is just a plastic slab to help ease smartphone addiction: http://adweek.it/2fWPI5b
"01.12.2016 22:40:36" adweek.com Howard Schultz Is Stepping Down as CEO of Starbucks COO Kevin Johnson will replace him. The move has sparked speculation that he could enter politics.
"01.12.2016 21:31:16" Adweek BrandShare Here are the 4 types of shoppers you'll see this holiday season... // BrandShare Content From Cardlytics This guide will help you understand holiday shoppers' purchasing habits.
"01.12.2016 20:30:01" adweek.com Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From Agencies Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. Bloomberg Media picks up Teddy Lynn, formerly Ogilvy & Mather's North American CCO of content and social.
"01.12.2016 20:00:01" adweek.com 6 Takeaways From DirecTV Now, AT&T's Buggy, but Promising, New Streaming Service It's great in theory, but the DirecTV Now experience was often frustrating during the first 24 hours of its launch. DirecTV Now isn't quite yet the big game changer it wants to be.
"01.12.2016 19:30:01" adweek.com Ad of the Day: Santa Is Everywhere (for Kids, at Least) in Meijer's Magical Holiday Ad While the idea isn't entirely original, there's small-town charm in the execution. An invitation to believe.
"01.12.2016 19:00:01" adweek.com The 20 Most Viral Ads of 2016 A Christmas ad tops the list, as Unruly ranks the year's most shared spots. Let the year-end lists begin!
"01.12.2016 18:30:01" adweek.com How the Simplest Idea Led to One of the Most Magical Car Commercials Ever BBDO's Matt MacDonald picks his 3 favorite spots of all time. So simple.
"01.12.2016 18:00:00" adweek.com Shell Just Made an Interactive Music Video Specifically for Snapchat Gas brand extends Jennifer Hudson-led effort. Pretty cool use of the platform.
"01.12.2016 17:30:01" adweek.com Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year Holiday ad spending is up 13.7 percent over 2015. Brands have already shelled out $869.7 million on holiday-themed national ads so far in 2016.
"01.12.2016 17:00:01" adweek.com Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed From comedy to drama, and indie to blockbuster. Pretty good slate of stuff.
"01.12.2016 16:30:32" adweek.com FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. Check out FedEx's impressive weather-monitoring command center.
"01.12.2016 16:00:03" adweek.com This Ad Shows When Girls Code, They Change the World—Bros Just Build a Mom Robot Girls Who Code and CollegeHumor have joined forces for a hilarious new short. So good.
"01.12.2016 15:20:33" adweek.com Avocados From Mexico Will Return to the Super Bowl During the First Commercial Break Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser. Have you been a fan of the Avocados from Mexico Super Bowl ads so far?
"01.12.2016 14:53:01" adweek.com 8 New Stats About Whether Influencer Marketing Campaigns Actually Work Brand practitioners weigh in. A majority of marketers believe influencer campaigns work, but determining ROI is still a top challenge.
"01.12.2016 14:23:26" adweek.com After Transforming Late Night, Samantha Bee Prepares for Her Greatest Challenge: Covering President Trump Samantha Bee admits that she was "terrified" as 2016 began. Samantha Bee is Adweek's creator of the year for driving TBS' bold transformation.
"01.12.2016 04:30:00" adweek.com Breitbart Launches Campaign Against Kellogg After Company Said It Would Pull Advertising Creates #DumpKelloggs petition. Kellogg joins Allstate, Nest, EarthLink, Warby Parker, SoFi, and others in cutting ties with Breitbart.
"01.12.2016 04:00:01" Timeline Photos This is panela, a raw, pure-cane sugar from Latin America being imported to the U.S. by an agency creative and sold at NYC's trendiest grocery stores. Learn more about OBELO here: http://adweek.it/2gbMquG
"01.12.2016 03:30:01" adweek.com Minute Maid Opened a Store for the Holidays Where You Can't Buy Anything at All And yet there are plenty of gifts. Sweet idea.
"01.12.2016 03:00:02" adweek.com Cheetos Has a 2016 Winter Fashion Collection for Those Who Can't Get Enough Orange And yes, you can buy the stuff. So cheesy.
"01.12.2016 02:30:01" adweek.com Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day). Smell-O-Vision is almost real!
"01.12.2016 02:00:04" adweek.com How Ashley Madison Became So Attractive to Subscribers Again Site reboot builds even more trust. Rob Segal has launched a big push to reposition the service as a lifestyle brand and social network for folks open to exploring aspects of human sexuality.
"01.12.2016 01:30:00" adweek.com How Risk-Taking Catapulted FX's John Landgraf to TV Executive of the Year He's spent 11 years overseeing FX, FXM and now FXX, but John Landgraf says he often feels more like a professional gambler than a TV exec. "FX doesn't make television, we make bets on people who do that, and what we've tried to do is make aggressive, brave bets on ambitious people. And creative ambition and risk almost always go together."
"01.12.2016 01:00:00" adweek.com Check Out How Cheez Doodles Just Totally Cheesed Up Its New Packaging Americans spent about $1.4 billion on cheese snacks this year, and few brands know that better than Wise. The iconic snack food has embraced the orange dust.
"01.12.2016 00:29:36" Culinary marijuana guru? Anti-smartphone inventor? What's your creative side job? Check out our fun profiles of what ad pros are doing on the side: http://www.adweek.com/creative-side-jobs
"30.11.2016 22:32:41" adweek.com 2 More Ad-Tech Players Have Blacklisted Breitbart Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on the site's access to advertising dollars. TubeMogul and RocketFuel have joined the growing list.
"30.11.2016 21:55:08" Adweek BrandShare Why data is now the driving force behind event marketing success. From huge events and sponsorships to small, guerilla-style activations, experiential and event marketers are generating new, highly creative initiatives that demand consumer attention.
"30.11.2016 21:00:01" adweek.com Samsung and Viceland Debut Virtual Reality Trailer for Their Documentary About Syria Viceland and Samsung are bringing viewers to the center of the Syrian war with a virtual reality documentary. Here's your first look at The White Helmets, a VR documentary about the team of volunteers who rescue bombing victims in Syria.
"30.11.2016 20:28:27" Adweek BrandShare Here's how brands can get access to the internet's best advertising inventory. // BrandShare Content From The Trade Desk Say goodbye to manual buying.
"30.11.2016 19:50:01" adweek.com This SoCal Agency Turned a Multiplex Into a Sun-Filled, Creative Office There's even a floating conference room. Take a tour of Grupo Gallegos' very cool Huntington Beach, Calif., space.
"30.11.2016 19:20:02" adweek.com Why Atlanta's Brian Tyree Henry Is Really Into Instagram Lately And a fan of HBO, A Tribe Called Quest and James Baldwin. We talked to Atlanta's Paper Boi about what it would take for him to actually start a rap career.
"30.11.2016 18:50:00" adweek.com This Week's Must-Haves: Nintendo's New NES Is a Total '80s Throwback Plus, plenty of holiday gifts for the dapper gent. The NES Classic is sold out everywhere for a reason.
"30.11.2016 18:20:01" adweek.com Sonos Embraces 'Subway Therapy' After Its Ads Threaten to Displace the Sticky Notes in NYC Brand tries to preserve post-election art project. Quick change of course from Sonos here.
"30.11.2016 17:50:31" Adweek BrandShare Check out this comic about advertising's best technology sidekicks. // BrandShare Content From GumGum The hero your next campaign needs.
"30.11.2016 17:21:02" adweek.com You Can Now Watch Netflix Offline, Just in Time for Holiday Travel Download your favorite movies and shows to watch when you don't have any wi-fi. Finally!
"30.11.2016 16:50:15" adweek.com If You Cooked Up TV Shows in a Kitchen, It Might Look Like This Crazy, Delightful Ad BETC's latest for Canal+. Great mix of animation and live action.
"30.11.2016 16:11:32" adweek.com Napoleon Dynamite Stars Reunite in Burger King's Stupidly Charming Ad for Cheesy Tots Jon Heder and Efren Ramirez, like the product, are back for a limited time. Mmm, Cheesy Tots.
"30.11.2016 16:01:23" Adweek's cover photo Presenting the Hot List—the year's top magazines, TV and digital media: http://adweek.it/2gOkRY8
"30.11.2016 16:01:23" Adweek's cover photo Presenting the Hot List—the year's top magazines, TV and digital media: http://adweek.it/2gOkRY8
"30.11.2016 15:37:42" adweek.com Ad of the Day: A Volvo Truck Tows a Paraglider in Brand's Latest Daring 'Live Test' Stunt Better keep that speed even. Bonkers.
"30.11.2016 15:07:04" adweek.com Programmatic Ad-Buying Is Now Available for Social Influencers The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content. The market is slowly becoming standardized.
"30.11.2016 14:36:11" adweek.com After Buying Penthouse Founder's Archives, Jerrick Media Launches a Blogging Platform Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world. Vocal is like a cross between HuffPo and Medium, except you'll actually get paid for writing.
"30.11.2016 14:07:05" adweek.com YouTube Superstar Casey Neistat Is Adweek's Hot List Digital Creator of the Year He's got millions of fans, including brands like Nike and Samsung. Casey Neistat has had a huge 2016, but he's just getting started.
"30.11.2016 13:30:00" adweek.com What the IAB Wants Ad Buyers to Know About Digital Audio Check out the Interactive Advertising Bureau's new Digital Audio Buyer's Guide. 57% of Americans listen to online radio, 21% listen to podcasts.
"30.11.2016 03:30:00" media.giphy.com giphy.com Coolest agency product of the day: this reactive, ready-to-use, modular kinetic display. http://adweek.it/2gFIijm
"30.11.2016 03:00:02" adweek.com This Creative Agency's 'Respectfully Disruptive' Campaigns Help Brands Shake Up Their Image Planit keeps its Baltimore neighborhood caffeinated, too. Planit specializes in blurring the lines between internal departments and disciplines in order to create compelling campaigns for clients like Marriott and Under Armour.
"30.11.2016 02:30:03" adweek.com Mark Zuckerberg Is Our Digital Exec of the Year, but That's Not to Say It Was a Smooth 2016 From VR innovation to 'fake news' issues. At just 32 years old, Mark Zuckerberg has accomplished more than most technology executives could ever dream of, and that's why he's our Hot List Digital Executive of the Year.
"30.11.2016 02:30:01" adweek.com Snowmen Migrate North to Colder Weather in Quirky Mockumentary About Climate Change A lighter approach to a grave problem. Does the absurdist humor work here?
"30.11.2016 02:00:00" adweek.com Miss Piggy and Zosia Mamet Are Fashion Rivals in Kate Spade's New Holiday Ad The spot takes place at the Empire State Building. Here's the latest installment of kate spade new york's #Missadventure series.
"30.11.2016 01:30:00" Best Ads Ever: Margaret Johnson, GS&P The creative chief at Goodby Silverstein & Partners picks her favorite ads ever.
More here: http://adweek.it/2gFjyYF
"30.11.2016 01:00:00" adweek.com Here's How an Agency Can Make Its Staff Performance Reviews Less Arbitrary The Media Kitchen created transparency and an even playing field. Some good lessons to think about when getting ready for your performance reviews, from Barry Lowenthal, president of The Media Kitchen.
"29.11.2016 23:00:01" adweek.com WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella. This new platform lets GroupM clients pick and choose services.
"29.11.2016 22:30:01" adweek.com AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle Targets millennials with $35 monthly offer. Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV.
"29.11.2016 21:59:56" Adweek BrandShare If you think you've mastered the customer journey, think again. Here's a 3-minute guide to overcoming customer journey barriers.
"29.11.2016 21:23:03" adweek.com Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far Since Nov. 1, Origami Logic has been tracking 125 brands' engagement levels across Facebook, Instagram and YouTube. Standout holiday retailers so far include Nordstrom, Lowe's and Old Navy.
"29.11.2016 20:53:01" adweek.com Coolest Agency Product of the Day: This Reactive, Ready-to-Use, Modular Kinetic Display Breakfast turns an old project into a new product. Yes, please.
"29.11.2016 20:23:00" adweek.com Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down A sudden sell amid a familiar family dynamic. The Ikea ads coming out of Sweden are pretty special lately.
"29.11.2016 19:50:01" adweek.com A+E Networks' New CMO Is Ready to Take Some Big Marketing Risks But adjusting to American English could be tougher. Amanda Hill wants to move "beyond marketing" from show to show and build powerful brands.
"29.11.2016 19:20:01" Timeline Photos UPDATE: Cyber Monday sales totaled $3.45 Billion, which set a new ecommerce record. http://adweek.it/2gDKWGc
"29.11.2016 18:50:01" adweek.com Why This Agency Helped Design a Restaurant That Aims to Improve Brain Health Honeybrains was founded by a neurologist. You might be surprised by how much nutrition and can affect brain health.
"29.11.2016 18:20:03" adweek.com Here's What's Made Tony the Tiger Cereal's Coolest Cat for So Many Years Frosted Flakes makes kids feel gr-r-reat. The Leo Burnett creation is still going strong after 64 years.
"29.11.2016 17:50:01" adweek.com Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment. Great job, Patagonia (and Patagonia customers)!
"29.11.2016 17:20:02" adweek.com How Justin Bieber Booted Bing Crosby Off Retail Stores' Christmas Music Playlists Survey shows surprising trends in holiday tunes. Justin Bieber is second only to fellow Canadian Michael Bublé when it comes to streaming Xmas music.
"29.11.2016 16:50:01" adweek.com Here's the First Branded Mannequin Challenge Video That's Really Worth Watching Entry from Belgium puts powerful twist on viral craze. This is great.
"29.11.2016 16:20:09" adweek.com Margaret Johnson Reveals Her 3 Favorite Ads, and Who Inspires Her Creatively Today A stunt, a social experiment and a Super Bowl crowd pleaser. Great picks from Margaret.
"29.11.2016 15:51:09" adweek.com Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year. Ads for Black Friday and Cyber Monday deals were inescapable online this year.
"29.11.2016 15:20:01" adweek.com Inside New York's Social Club for Influential Women The Wing is 'a place where ambitious women can network, build their own brands, be entrepreneurs, or try to rise through the ranks of corporate America together.' The Wing has 500 members, 2,000 women on its waitlist, and brands want in.
"29.11.2016 14:50:01" adweek.com Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign Music service gives thanks for a 'weird' 2016. Great use of listener data.
"29.11.2016 14:20:47" adweek.com Why The Washington Post's Jeff Bezos Is Adweek's Media Visionary of 2016 From ecommerce and streaming video to artificial intelligence, drone deliveries and publishing, look to Bezos to enable the Jetsons age. The Amazon boss changed how we shop—and now he's saving journalism.
"29.11.2016 04:30:00" adweek.com Cyber Monday Sales Are on Pace to Nearly Hit $3.4 Billion, Which Will Set a New Ecommerce Record Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2% increase year-over-year and slightly surpassing Black Friday. Today was a big day for ecommerce.
"29.11.2016 04:00:00" adweek.com These Provocative Ads for World AIDS Day Reveal a Little-Known Fact About HIV-Positive Partners Much more than their condition. Interesting work.
"29.11.2016 03:30:01" adweek.com Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad Brand is accused of 'normalizing sin.' Yes, this is still happening.
"29.11.2016 02:00:01" Timeline Photos This creative director created a pop-up speakeasy in Dallas where brands can build an immersive experience: http://adweek.it/2fYPo2f
"29.11.2016 01:30:00" adweek.com Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks Mashable's contribution to Giving Tuesday. Bill Nye The Science Guy made science cool in the 90's and wants to make the national parks cool, too.
"28.11.2016 22:45:01" adweek.com Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster Leo Burnett had the account since 2013. A pretty big win as Pfizer spent $66 million promoting the Nexium brand last year.
"28.11.2016 22:10:32" adweek.com Welch's, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger's Celebrity Apprentice NBC has announced the 12 brands that will be featured on the upcoming season of the show. Only 3 brands remain from Donald Trump era.
"28.11.2016 21:06:27" Adweek BrandShare Gen Z values real life experiences as much as digital ones. // BrandShare Content From Scouting Works Here's why you should put Gen Z on the list of your next event.
"28.11.2016 20:17:00" adweek.com Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions Sponsorship includes TV ad, YouTube takeover and more. Snickers is stepping back in the WWE ring.
"28.11.2016 19:47:02" adweek.com Britain Banned This Sweet Heinz Ad, Saying Drumming on Empty Bean Cans Is Dangerous We haven't heard much from the Advertising Standards Authority for a minute, but our fun-ruining homies across the pond haven't lost a step. Don't try this at home?
"28.11.2016 19:16:55" adweek.com BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. Another big change for BuzzFeed today.
"28.11.2016 18:47:34" adweek.com Ad of the Day: How Would You Feel If Your 13-Year-Old Daughter Married a 30-Year-Old Man? Danish PSA fights underage marriage in Mali. Now this is a prank campaign.
"28.11.2016 18:17:01" adweek.com After Trump's Win, Security Groups and Marketers Are Anxious About Digital Privacy Is Big Brother about go to "bigly?" President-elect Donald Trump has many consumers and marketers concerned about online security. When Trump becomes president on Jan. 20, there is widespread belief that the federal government will attempt to gain unprecedented access to everyone's data.
"28.11.2016 17:47:01" adweek.com Infographic: What Consumers Really Want From Your Video Content Plus, how creators can overcome aversion to ads. It's more important than ever to understand how consumers view and interact with video.
"28.11.2016 17:17:02" adweek.com 3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them They're more sophisticated and covert than ever. Social media, employee reviews and spymail are areas of concern in the digital age.
"28.11.2016 16:47:01" adweek.com The Atlantic Hires BuzzFeed Senior Political Writer McKay Coppins Post-election shake-ups between media companies. McKay Coppins wrote the book on modern-day Republicans, literally.
"28.11.2016 16:17:02" adweek.com Megyn Kelly on the Leak That Sealed Roger Ailes' Fate: 'I Was Livid' And the one Trump she's spoken to since the election. The Adweek Hot List News Anchor of 2016 talks about her surreal year.
"28.11.2016 15:47:01" adweek.com Presenting the Hot List—the Year's Top Magazines, TV and Digital Media Our editors and readers name the best of 2016. This is it. The only year-end media list that matters.
"28.11.2016 15:17:34" adweek.com CNN Will Launch a New Media Company With YouTube Star Casey Neistat Storytelling for a younger generation. Casey Neistat's new media brand will debut next summer with a focus on attracting a younger audience.
"28.11.2016 13:30:02" adweek.com Wes Anderson's New H&M Christmas Ad, With Adrien Brody, Is Totally Stylish and Delightful adam&eveDDB cranks up the charm on a train. Sublime.
"26.11.2016 19:44:23" adweek.com How Gilmore Girls Superfans Reacted to the Show's Triumphant Return on Friday They waited almost a decade for the Netflix revival. Yesssss.
"25.11.2016 17:03:21" adweek.com How One Ad Agency Is Taking Workout Gear to the Extreme Mother New York and Snapbac focus on recovery. Mother's latest entrepreneurial venture.
"25.11.2016 14:00:00" adweek.com Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive Despite the negative nature of pre- and post-election social, Americans seem to at least be on the up and up when it comes to shopping. Salesforce says that nearly 80 percent of all Black Friday conversation have been positive in nature in the 30 days leading up to it.
"25.11.2016 13:28:46" adweek.com State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans Aimed at "housegaters." Hungry?
"25.11.2016 02:00:01" adweek.com Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season This data-rich chart shows it's a statistical rout. Some might say it's Amazon's online world, and the rest of us are just browsing in it.
"24.11.2016 13:40:54" adweek.com 2 Students Turned November Into Brandsgiving With These Fun Ad Mockups They spent just an hour each day on the project. These creatives are very thankful for brands.
"24.11.2016 02:00:00" media.giphy.com giphy.com The new OK Go video in 4.2 seconds. Watch the whole thing slowed down here: http://adweek.it/2gKF41w
"23.11.2016 17:30:00" adweek.com This Danish Travel Agency Dreamed Up a Fun Way to Get Parents to Have More Sex Don't let the kids stop you. The "Do It Forever" loyalty program has a special twist.
"23.11.2016 17:00:01" adweek.com These Adorable Print Ads for Nutcase Helmets Show Protective Headgear Through Time Love your brain like these folks did. Great illustrations.
"23.11.2016 16:30:02" adweek.com This Major Ad-Tech Player Just Banned Breitbart for Hate Speech While Google and Facebook are focusing on cutting off ads to websites peddling fake news, one major ad-tech company is focusing on a different problem—hate. Will others follow AppNexus' lead?
"23.11.2016 16:00:01" adweek.com Why the Macy's Thanksgiving Day Parade Is a 'Dream' for Brands Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences. Last year over 40 million viewers tuned in to watch the parade.
"23.11.2016 15:30:01" adweek.com The Salvation Army's Clever Facebook 360 Photos Show Poverty Lurking Just Out of View The view behind holiday pics. Great use of 360 photos.
"23.11.2016 15:00:02" adweek.com OK Go's Latest Video Extravaganza Is About Changing the World—That and Morton Salt Brand shakes it up for social good. Another brilliant OK Go video.
"23.11.2016 14:31:19" adweek.com Ad of the Day: Ram Trucks Salutes Blue-Collar Workers in Big, Poetic Ad for Thanksgiving 'Praise' by The Richards Group is reminiscent of 'Farmer.' Beautifully done.
"23.11.2016 02:00:01" adweek.com W+K Amsterdam Is Helping Médecins Sans Frontières Raise More Money From Young People Crowdfunding campaign for French nonprofit. "Wieden being Wieden, we're doing it in a creative and entrepreneurial way."
"22.11.2016 21:05:01" adweek.com What Marketers Can Learn From America's Election Shock There's a disconnect between us and the people we are trying to convince to DO something. Data is great, but it doesn't explain emotion.
"22.11.2016 20:30:01" adweek.com A Forlorn Wooden Doll Finds Love at Her Local McDonald's in Brand's Holiday Ad Something you won't find in a Happy Meal. The doll herself is a bit of a technological marvel.
"22.11.2016 20:00:00" adweek.com Universal Partners With Wattpad to Take the Guesswork Out of TV Content Development Storytelling platform provides cultural insights and data. It might be time to finally finish that fan fiction novel you've been working on forever.
"22.11.2016 19:30:00" adweek.com FXX Promotes Simpsons 600 Marathon With Thanksgiving Imagery and Snapchat Filters 13-day event begins on Thursday. During the marathon, FXX will feature on-screen Snapcodes, which Snapchat users can snap to unlock four additional exclusive Simpsons filters.
"22.11.2016 19:00:01" adweek.com This Democratic Super PAC's App Identifies Which Brands Anti-Trump Shoppers Should Boycott It tracks business connections of the president-elect. Just in time for Black Friday.
"22.11.2016 18:30:00" adweek.com Infographic: 4 Predictions From Google About Black Friday Shopping This Year Shoppers are already turning to Google to research the latest trends and deals. Here's the holiday trends that retail marketers need to know about it.
"22.11.2016 18:00:00" adweek.com What It's Like to Buy Snap Inc.'s $140 Spectacles in New York Getting your hands on a pair of Snap Inc.'s Spectacles is the equivalent of striking gold for early tech adopters, but you better be prepared to work for them. They're worth the very long wait.
"22.11.2016 17:30:00" adweek.com The Story Behind This Controversial 'Make America Great Again' Billboard in Mississippi A billboard featuring an iconic image taken during the 1965 civil rights march in Selma, with "Make America Great Again" on it caused a stir this week. For Freedoms, a super PAC run by artists, created it and put it up before the presidential election.
"22.11.2016 17:00:01" adweek.com Here's Why Casey Neistat Is Ending His Wildly Popular Daily Vlog on YouTube It's time for Casey 3.0. Casey Neistat isn't giving up YouTube altogether, but is turning his focus to bigger, longer and more ambitious projects.
"22.11.2016 16:30:00" adweek.com Samsung Wishes You a Happy Virtual Holiday With Gear VR Ads and Experiences Passing on the 'feels.' Samsung goes all in with VR this holiday.
"22.11.2016 16:02:01" adweek.com Stay Comfy, Even When You're Not, With Cotton Inc.'s Holiday Line of Clothes Soft duds for those hard seasonal problems. Soft clothes for hard times.
"22.11.2016 15:30:01" adweek.com Ad of the Day: Homebuyers Start Turning Into Their Parents in Progressive's New Ads Look who's grown up. Mommy and Daddy issues.
"22.11.2016 15:00:01" adweek.com How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign When Bad Santa 2 hits theaters this week, it will join a long list of releases this year that are sequels to movies made before Steve Jobs introduced the iPod. Welcome back, Willie.
"22.11.2016 14:30:01" adweek.com A Bit Too Much Family at the Holidays? HotelTonight Has a Wicked Solution for That 'Visit, don't stay,' say funny new ads. Funny stuff from HotelTonight.
"22.11.2016 14:00:01" adweek.com Marketers: Hold Facebook Accountable for Measurement Flubs And put an end to advertising's double standard. "If this were a TV network, there would be scandal and lawsuits, it would tear at the fabric of trust in advertising."
"22.11.2016 13:30:01" adweek.com NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. This additional investment gives BuzzFeed a valuation of around $1.7 billion.
"22.11.2016 02:30:01" adweek.com Johnnie Walker's Intense VR Campaign Shows the Consequences of Drunk Driving With a terrifying car crash. This is a rough one, and VR makes it all the more difficult.
"22.11.2016 02:00:00" adweek.com Aflac Shows How Minor Injuries Mean Moving Back in With Your Parents If You're Uninsured Campaign highlights effects of unforeseen medical expenses. You don't want "a full-blown move into the basement" broken leg.
"22.11.2016 01:30:01" Best Ads Ever: Johannes Leonardo How great brand platforms lead to brilliant executions.
More here: http://adweek.it/2fUfzqi
"21.11.2016 20:20:01" adweek.com Brands Can Now Buy Sponsored Replays and Skips on Pandora Based on Genre Ebay tests format for Christmas campaign. Sponsored playbacks and replays are built on the same idea as Pandora's sponsored listening ad format, which rewards consumers with free content in exchange for watching a video ad.
"21.11.2016 19:49:00" adweek.com Starbucks Is Selling a $150 Smart Mug That Lets You Control the Temperature of Your Coffee Watch out, folks, your coffee may soon be getting hacked—in a good way. Not sure if I need this, but I still want it.
"21.11.2016 19:20:10" adweek.com Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment Patagonia has already committed to donating 1 percent of its sales—so far that's totaled $74 million—to the environment. Patagonia will work with One Percent For The Planet to donate the money to small grassroots organizations that fight for clean water, air and soil.
"21.11.2016 18:49:49" adweek.com The Creator of Martha Stewart and Snoop Dogg's New Show Explains Why It Works It's a fun mashup of cultures. They're the duo we need in these dark and trying times.
"21.11.2016 18:19:00" adweek.com Stephen Colbert Calls His Live Election Night Show 'The Hardest Thing I've Ever Done' Stephen Colbert has had a lot of tough gigs in his career, but he says nothing compares to his live Election Night special for Showtime. "That show was the hardest thing I've ever done in my entire life, the audience was sobbing openly."
"21.11.2016 17:49:00" adweek.com Instagram Debuts Disappearing Live Video and Messages Instagram is finally launching its own form of live video, but with a twist. You thought the Instagram vs. Snapchat war was over? It's just getting started.
"21.11.2016 17:19:01" adweek.com These Tiny Islands Turned Sheep Into Videographers to Literally Put Itself on the Map The rocky Faroe Islands southeast of Iceland are home to beautiful cliffs and gorgeous seaside views, yet they remain largely undiscovered by tourists. The Faroe Islands found a brilliant way to boost tourism with 'sheepview'.
"21.11.2016 16:49:01" adweek.com Apple Enlists Frankenstein in This Strange, Sweet Appeal for Acceptance This Holiday Not just about friends and family. Apple's holiday ad is strange and pretty wonderful.
"21.11.2016 16:19:01" adweek.com How Disney Maintains a Strong Relationship With Its Millennial Audience Disney's brand doesn't want to be a tale as old as time. There's a lot more to it than just owning Marvel and Star Wars.
"21.11.2016 15:49:01" adweek.com Ad of the Day: Drake Sings 'Bad Blood' in Apple Music's Fun Sequel to Its Taylor Swift Ad Apparently these singers can't multitask. Fun self-mockery from Drake.
"21.11.2016 15:15:00" adweek.com James Corden Sings for Sainsbury's in the Chain's Sweet Stop-Motion Christmas Ad Another plea to spend time with family. Words and music by Bret McKenzie of Flight of the Conchords.
"21.11.2016 14:45:02" adweek.com Guinness, Johnnie Walker, Dove: How Great Brand Platforms Lead to Brilliant Executions Johannes Leonardo's co-founders pick their favorite ads and more. The latest in our "Best Ads Ever" series.
"21.11.2016 14:15:01" adweek.com This Year's Most Anti-Consumerist Christmas Ad Is Also One of Its Loveliest Edeka finds lighter side after 2015's notoriously dark spot. From the makers of last year's Christmas ad in which the grandpa faked his own death.
"21.11.2016 01:00:01" media.giphy.com giphy.com Andrew Garfield learns how to hug properly in this off-kilter PSA about empathy: http://adweek.it/2g6pWIg
"20.11.2016 20:06:13" Photos from Adweek's post Lexus made a Sriracha car. Yes, really.
Story here: http://adweek.it/2gmHbbK
"20.11.2016 19:00:00" adweek.com Ashton Kutcher, Airbnb Investor, Defends App After Protester Rushes Stage During Event West Bank and East Jerusalem listings questioned. The actor called for "peaceful unity."
"20.11.2016 18:16:11" adweek.com Hearst's Joanna Coles Has Partnered with Airbnb for New Magazine Venture Announced at Airbnb Open. Say hello to Airbnb Magazine.
"20.11.2016 17:00:02" Photos from Adweek's post 4 years after its acquisition by Facebook, Instagram gets a home of its own: http://adweek.it/2fTPl7V
"20.11.2016 14:43:48" adweek.com Liberals Build a City-Size Bubble to Hide From Trump's America in Great Fake SNL Ad Wanna get away? "What if there was a place where the unthinkable didn't happen?"
"19.11.2016 16:00:01" adweek.com How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats Plus, plenty of retail data. It's been another intriguing several days in online marketing.
"19.11.2016 15:00:00" Best Ads Ever: Jeff Goodby The man behind "Got Milk?" picks his favorite ads ever.
More here: http://adweek.it/2glShxT
"19.11.2016 13:43:35" adweek.com Mark Zuckerberg Has Admitted That Facebook Has a Problem With Fake News And he vowed to battle social misinformation. A stark change in tone from Mark Zuckerberg.
"19.11.2016 02:30:00" adweek.com Andrew Garfield Learns How to Hug Properly in This Off-Kilter PSA About Empathy Yeah, it gets a little awkward. Need a hug?
"18.11.2016 20:20:20" Adweek BrandShare A visual explanation. // BrandShare Content From Nielsen Marketing Cloud The definitive guide to marketing clouds.
"18.11.2016 19:50:00" adweek.com Airbnb's CMO Wants to Redefine Experiential Marketing With the Company's New Offering And how that will play out with agencies. "Every host has a 30-second trailer, every host has a poster. All of my print work is just going to be the hosts' posters. All of my digital, video, TV, cinema work is just going to be the 30-second trailers."
"18.11.2016 19:20:01" adweek.com Apple Checks Off Every Great Invention in Human History in Ad for the MacBook Pro New spot centers on the light bulb. Our best ideas since the dawn of time.
"18.11.2016 18:50:02" adweek.com You Can Create a Powerpuff Girls Avatar as Unique as You Are at This NYC Pop-Up Shop Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl. Get yourself to New York because it's only open this weekend.
"18.11.2016 18:14:27" adweek.com Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World Spot promotes tolerance with a priest and an imam. This is really nice.
"18.11.2016 17:44:02" adweek.com Facebook Is Winding Down Its Atlas Ad Serving Platform Facebook plans on winding down its Atlas ad serving platform to focus on improving the company's measurement capabilities. Atlas will be placed alongside a slew of third-party partners like Nielsen and Oracle as Facebook continues its quest to maintain advertisers' trust.
"18.11.2016 17:06:42" adweek.com Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday. There will be Alexa-exclusive deals on Black Friday, Cyber Monday, and every day in November and December.
"18.11.2016 16:10:00" adweek.com Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That What our Instagram's been missing. Smh.
"18.11.2016 15:40:01" adweek.com Blake Griffin and DeAndre Jordan Can't Stay Mad at Each Other for Long in Funny Ad for Google Duo Voice-calling app with the assist. Still BFFs.
"18.11.2016 15:10:01" adweek.com Spike Jonze's Charmingly Bizarre Kenzo Ad Wins Grand Prix in Film at the Epica Awards Game of Thrones tourism initiative also wins big. Such a fun spot from KENZO.
"18.11.2016 14:40:25" adweek.com Ad of the Day: San Francisco Is Shocked by a Store Where Everything Costs Five Times the Norm What shopping feels like for those living in poverty. Hidden camera campaign from Goodby Silverstein & Partners.
"18.11.2016 14:11:34" adweek.com 72andSunny Amsterdam Made Awesome Waterproof Onesies for Biking in the Rain If you've ever visited Amsterdam you know that a majority of people bike most places and it rains all the time. The 'Raynsie' is genius.
"18.11.2016 12:45:37" adweek.com The Ad Council Says Its Work Is More Crucial Than Ever in Dark Times "It's up to us to bring the light," says CEO. Our recap of the Ad Council dinner, including the best lines from host James Corden.
"18.11.2016 02:00:00" adweek.com A Scrappy Shelter Dog in Need of Adoption Gets to Have a Blast in This Camera Ad Canon's 'Rebel With A Cause' campaign spotlights causes. Willa, a shelter dog, got to play with bubbles, eat steak, drink from a golden toilet, and the best part: got adopted.
"18.11.2016 01:00:00" adweek.com Sprinklr Acquires Startup to Help It Match Social Influencers With Brands Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms. Sprinklr has acquired Little Bird, a startup that helps identify social influencers.
"17.11.2016 22:50:00" adweek.com Warner Bros. Acquires Gaming Culture Hub Machinima Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. The deal is rumored to be valued at around $100 million.
"17.11.2016 22:20:00" adweek.com McDonald's and Omnicom Launch New Dedicated Agency BBDO's Brian Nienhaus named CEO. Following months of speculation, Omnicom and McDonald's announced the launch of their new dedicated unit 'We Are Unlimited' today in Chicago.
"17.11.2016 21:50:00" adweek.com Publicis Groupe Merges Global Digital Networks Sapient and Razorfish Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation. This move will affect over 10,000 employees globally.
"17.11.2016 21:20:00" adweek.com McDonald's Will Start Bringing Your Food Right to Your Table in 2017 Brand is adapting to the fast-food market. In the new year, more locations will also install self-serve kiosks where customers can personalize their orders without interacting with a McDonald's employee.
"17.11.2016 20:51:03" adweek.com Airbnb Just Expanded Its App Significantly, Adding Local Experiences and Restaurant Reservations Next up, flights. Airbnb is moving from a home-sharing business to a "holistic travel" company.
"17.11.2016 20:20:17" Adweek BrandShare A few guidelines to help get you uncover and activate granular insights. // BrandShare Content From Nielsen Marketing Cloud It's all in the marketing cloud.
"17.11.2016 19:40:00" adweek.com Ad of the Day: Dollar Beard Club Casts a Slew of Shaggy Celebs in Latest Campaign Richard Sherman and more. Beard of brothers.
"17.11.2016 19:11:12" adweek.com Lexus Just Made a Sriracha Car, and No This Isn't an April Fools' Joke Auto brand just got spicier. Hot stuff from Lexus.
"17.11.2016 18:35:01" adweek.com Carhartt's New Ad Chronicles the 127-Year Evolution of the Working Man The brand targets its blue-collar audience. "I'm more concerned with getting the guy in Alaska to wear our stuff, but if a hipster's wearing it, and he's got a hard working attitude, I'm all for it." - Brian Bennett, creative director for Carhartt.
"17.11.2016 18:05:00" adweek.com Cossette Came Up With a 'Super-ad' That Can Work for Literally Any Product or Service Behold the brilliance. Finally.
"17.11.2016 17:35:00" adweek.com Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend The company will reveal 11 Black Friday deals during a 20-minute segment on Facebook Live on Saturday. Can Facebook Live build enough hype to bring shoppers in for Black Friday?
"17.11.2016 17:05:01" adweek.com Google Is Telling More Transgender Stories at a Critical Time for LGBT Rights Lonelyleap produces #transvoices documentary series. Great series from Google.
"17.11.2016 16:35:00" adweek.com Study Projects Addressable TV Advertising Will Double by 2018 All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year. 71 percent of advertisers said they're willing to pay higher CPMs for addressable advertising's precise targeting.
"17.11.2016 16:05:01" adweek.com Check Out the Winners of the First Shorty Social Good Awards The first Shorty Social Good Awards were held in New York on Wednesday, shining a spotlight on organizations involved in social causes. Honoring the best work for cause marketing efforts on social media in the past year.
"17.11.2016 15:33:01" adweek.com Heathrow Airport's Christmas Ad With Two Old Teddy Bears Makes Britain Feel Happy Again Sweet spot from Havas. Very cute spot from Havas London.
"17.11.2016 15:00:01" adweek.com Jeff Goodby Reveals His 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today From FedEx's fast-talking man to Ai Weiwei. His favorite ads of all time.
"17.11.2016 14:30:01" adweek.com You Can Now Buy Fruit of the Loom's Ridiculous 'Professional Collection' Sweat Suits Fruit of the Loom really likes fake clothes. For all you corporate cowboys and chief comfort officers.
"17.11.2016 14:00:00" adweek.com Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes The state of the world's healthcare systems is officially punk rock, at least by Vice's standards. Vice has a Tonic for boring and confusing healthcare coverage.
"17.11.2016 13:41:52" adweek.com McCann NY's TV Doctors and Field Trip to Mars Win Gold at Epica Awards Leo Burnett and 2 BBDO offices also come out on top. More U.S. winners from the Epica Awards.
"17.11.2016 02:30:00" adweek.com Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 percent of mothers and daughters think watching TV together helps them build stronger relationships.
"17.11.2016 02:00:00" adweek.com Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves Souped-up ship plays with digital photography. The digital photo experience built by SapientNitro-owned Second Story uses digital accounts to store photos professional photographers take on the ship.
"17.11.2016 01:30:00" Best Ads Ever: Trey Laird Gaga, Hepburn, Beyoncé—oh my.
More here: http://adweek.it/2fTQ35e
"17.11.2016 01:00:00" adweek.com How JetBlue's Volunteer Efforts Have Made Fliers Love It Even More JetBlue's marketing initiatives are all about making flying fun—and doing the right thing. The airline has declared November 'Philanthropy Month'.
"16.11.2016 20:34:37" Adweek BrandShare Meal kits, safe rides and more. // BrandShare Content From Cardlytics These are the subscription service marketing trends you'll see at Thanksgiving this year.
"16.11.2016 20:04:31" adweek.com A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH Fantasy fighting is better than the real thing. Stunning work.
"16.11.2016 19:25:00" adweek.com Why the Creator of Drunk History Is Obsessed With Bad Crime Reenactments Derek Waters on how he decides which stories to tell. "I'm obsessed with Dateline and 48 Hours and 20/20 on ID. The best show ever is Cops. When you're feeling down, you just watch an episode of Cops and realize your life's OK."
"16.11.2016 18:55:00" adweek.com James Corden Eats Foraged Moss and Designs a 3D Printed Car in Chase's New Video Series James Corden is taking a break from singing with celebrities on Carpool Karaoke to designing his own 3D-printed cars in a new campaign for Chase Sapphire. In the "Reserve What's Next" video series, James Corden explores the future of travel and next-level experiences.
"16.11.2016 18:25:00" adweek.com What This Ad Agency Hopes to Learn by Living With an Ordinary Family for a Week And how you can join them. Interesting experiment.
"16.11.2016 17:55:01" adweek.com What the Proliferation of Fake News on Google and Facebook Means for Advertisers Agency execs weigh in. Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information.
"16.11.2016 17:25:00" adweek.com Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics It faced growing pressure from marketers. Facebook has added a new metric called "video watches to 100 percent," which tracks both completed views and completed audio.
"16.11.2016 16:55:00" itunes.apple.com Today on the Adweek Podcast: Let's Talk About 2016's Holiday Ads Which spots are lovely presents, and which are lumps of coal? We talk John Lewis, Lexus, Xfinity and much more.
"16.11.2016 16:25:00" adweek.com What This Creative Director on Liquor Brands Learned From Opening Her Own Speakeasy Melissa Maher took her expertise to an entrepreneurial venture. Cheers!
"16.11.2016 15:55:00" adweek.com How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market Americans dropped a cool $23 billion on food for their dogs last year, a figure that includes $3 billion just for treats. After 108 years, Milk-Bone still dominates.
"16.11.2016 15:25:01" adweek.com Ad of the Day: Parents Get Their Kids to Ask Santa for a Lexus in Automaker's Holiday Ads Sometimes you have to hijack their direct line to the big man. Deliciously horrid.
"16.11.2016 14:55:01" adweek.com How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends Because 'your social page is the new homepage'. What's gonna get big? TrendRank will figure it out.
"16.11.2016 14:25:00" adweek.com Georgetown Optician's Eyewear-Crazed Family Is Back in Another Gorgeously Designed Ad And it's even more bizarre than the original. A great sequel from Georgetown Optician, Inc.
"16.11.2016 13:53:26" adweek.com Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products.
"16.11.2016 04:00:01" adweek.com This Creative Director Made a Customizable Children's Book to Empower Young Girls 'Secret Code' shows girls a future of possibilities. This is great.
"16.11.2016 03:30:01" adweek.com 4 Years After Its Acquisition by Facebook, Instagram Gets a Home of Its Own A look inside the social network's Menlo Park, Calif., HQ. Instagram's new space is, surprise, very Instagrammable.
"16.11.2016 03:00:00" adweek.com DJ Khaled Just Introduced Ford's Latest SUV on Snapchat It's the first vehicle reveal on the app. DJ Khaled has the perfect small SUV for Snapchatters, apparently.
"16.11.2016 02:30:00" adweek.com How Julia Child Talked Lidia Bastianich Into Hosting Her Own Cooking Show Author and chef talks season 4 of Lidia's Kitchen on public TV. "Julia encouraged me: 'You do for Italian food what I did for French.'"
"16.11.2016 02:00:00" adweek.com Former AgencySpy Editor Launches PR Firm Catering to Ad Agencies Raven PR looks for perfect blend of earned and paid media. "From a business growth perspective, press is worth nothing to agencies if the right people don't see it—brands, procurement, journalists and talent."
"16.11.2016 01:30:00" adweek.com This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better The Global Sports Mentoring Program, the effort comes from the U.S. State Department, espnW and the University of Tennessee. Female execs from RPA, Saatchi, Disney XD and others have already signed on.
"16.11.2016 01:00:00" adweek.com Networks Rethink Midseason Hiatus Plans After Last Year's Ratings Collapse Last season, nearly every returning drama suffered big ratings declines after the midseason break. Can shorter breaks and big cliff-hangers stave off audience erosion?
"16.11.2016 00:15:01" adweek.com AMC Networks Buys Stake in Funny Or Die for Content and Ad Sales Partnerships With IFC Turner and HBO remain minority investors. TV has a new comedy duo.
"15.11.2016 23:30:00" adweek.com This Digital Marketing Agency's People-Focused Culture Is the Key to Its Success Elite SEM's clients include Lilly Pulitzer, Barneys and the WNBA. CEO Ben Kirshner says making Elite SEM's employees happy in turn makes clients happy.
"15.11.2016 22:49:04" adweek.com XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per AppAnnie. WeatherBug has 20 million users, giving its new owner a fresh layer of ad-targeting data to offer clients like Dunkin' Donuts, BMW and Arby's
"15.11.2016 22:19:08" adweek.com Google Is Introducing Native Video Ads for Mobile Publishers Also expanding its Exchange Bidding format to mobile apps. The next step in Google's continuing struggle to get your mobile sites to load in under 3 seconds.
"15.11.2016 21:49:05" adweek.com Report: Snapchat's Parent Company Files for Its Much-Anticipated IPO Snap Inc. going public? Call your stock broker.
"15.11.2016 21:30:09" adweek.com Twitter Users Can Finally Fight Trolls With Tools to Mute Keywords, Phrases and Conversations For years, Twitter has faced criticism for failing to manage abuse in a way that honors free speech while still protecting its users from hate speech and bullying. Twitter gets a little more serious about tackling abuse on its platform.
"15.11.2016 21:00:09" adweek.com BP's New Gas Pump Engages Customers With Music, a Photo Booth and Trivia At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. Meet 'Miles' the interactive smart pump.
"15.11.2016 20:30:15" adweek.com The Ad Industry Is Pretty Optimistic About the Future of New Business Opportunities 60% think new work will increase in 2017. Fingers crossed.
"15.11.2016 20:01:29" Adweek BrandShare For starters, it grabs a consumer's attention quicker than most media. // BrandShare Content From Shutterstock Some good advice from industry experts.
"15.11.2016 19:30:17" adweek.com Lyft's New Device Aims to Increase Safety and Eliminate Awkwardness With Drivers Plus, 4 playful new ads. The Lyft is a new wireless speaker that glows a specific color so it's easier to find your ride and make sure you're getting in the right one.
"15.11.2016 19:00:22" adweek.com You Can Now Manage Accounts on Facebook, Instagram and Facebook Messenger Via One App The 'universal inbox' should help page managers. Good news for all your social media managers juggling multiple accounts and phones.
"15.11.2016 18:30:22" adweek.com This App Designer Is Trying to Start a Latin-American Sugar Craze in New York Sam Von Hardenburgh is the co-founder of Obelo, a New York-based company that sources raw, pure-cane sugar called panela from Latin America. Agency creative Sam Von Hardenburgh has a pretty sweet side project.
"15.11.2016 18:00:15" adweek.com Univision Now Has Its Own In-House Experiential Marketing Arm Univision is getting into the experiential marketing business. The company has launched its own in-house experiential marketing arm, UCI Live. UCI Live will partner with brands to create immersive events for consumers.
"15.11.2016 17:30:00" adweek.com Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf. The work consists mainly of self-consciously wacky "training videos," purportedly aimed at the next generation of the Nolet family, distillers of Good stuff from Ketel One.
"15.11.2016 17:00:25" adweek.com Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency "It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today. One in five women and one in 16 men will be sexually assaulted before they leave college, according to "It's On Us."
"15.11.2016 16:30:00" adweek.com Benicio del Toro Shows How to Act Like You Love Crappy Gifts in Heineken's Holiday Ad An opportunity to flaunt his range. Acting chops come in very handy sometimes.
"15.11.2016 16:00:01" adweek.com This Year's Lovely Christmas Ad for the Spanish Lottery Has a Surprising Outcome: Nobody Wins Unifying magic from Leo Burnett Madrid. Beautifully made.
"15.11.2016 15:33:11" adweek.com Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Opens up more specific location-based advertising. Snapchat advertisers can now fine-tune their campaigns with Foursquare data.
"15.11.2016 15:00:01" adweek.com Ad of the Day: Organic Valley, in Deadpan Style, Celebrates the End of the War on Butter Nominate a hero today to get a butter-sculpture portrait. Another winner from Organic Valley.
"15.11.2016 14:30:01" adweek.com Leo Burnett Wins Gold at Epica Awards for 'Van Gogh Bnb' and Clever Organ Donor Ads AMSTERDAM—Leo Burnett Chicago is an early front-runner among U.S. The big winners from day one of the Epica Awards.
"15.11.2016 14:00:01" adweek.com Inside Fashion's Coolest Ads, From Audrey Hepburn to Lady Gaga Trey Laird reveals his favorite spots, including a famous one from Apple. You need more than just a famous face.
"15.11.2016 03:30:00" adweek.com This Agency Made a Virtual Claw Machine for Recruits to Play and Win a Job Interview "Claw your way to the top." Step right up.
"15.11.2016 03:00:00" adweek.com How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans. Matt Bellassai went from BuzzFeed to getting buzzed.
"15.11.2016 02:30:00" adweek.com Struggling Through a Workout? A Singing Clay Matthews Will Carry You to the Finish Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. Clay Matthews is actually a pretty good singer.
"15.11.2016 01:30:00" adweek.com How This Agency Built Its Own App Using Amazon Echo Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded "skills" for Amazon's voice-controlled Echo device. Voice skills have become big business for Rain.
"15.11.2016 01:00:00" Timeline Photos Download our new app for iOS & Android: http://adweek.it/iTunes - http://adweek.it/play
"14.11.2016 20:30:00" adweek.com A Robin Makes an Epic Journey Home for Christmas in Waitrose's Holiday Ad Birds haven't had an easy year, either. Epic CGI, too.
"14.11.2016 20:00:00" adweek.com 5 Prominent TV Newsers on What They Learned From Campaign 2016 Deborah Turness, Charlie Rose, James Goldston, Erin Burnett and Shepard Smith weigh in on covering the campaign. Here's a bunch of takes on debates, pundits and polls, coming in hot.
"14.11.2016 19:30:00" adweek.com Infographic: What Consumers Want Most in an Online Shopping Experience With online retailers gearing up to meet consumers' holiday demands, finding out what shoppers want from their experiences can provide invaluable insight. One of the more surprising findings: Most shoppers are willing to spend more on a site to qualify for free shipping.
"14.11.2016 19:01:00" adweek.com 4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough Mastering technology, investing wisely are crucial steps. Some great lessons on agency survival from the global CEO of KBS, Guy Hayward.
"14.11.2016 18:30:00" adweek.com JetBlue Pretends It's the 1960s With a Retro Logo, Pop-Up Store and Airplane To celebrate new service to Palm Springs. Cool stuff from JetBlue.
"14.11.2016 18:00:01" adweek.com Get Hairy for the Holidays With This Brand's Loopy, Multicolored Skating Yetis Argos speeds into the fast lane. A very colorful Christmas from Argos.
"14.11.2016 17:42:51" Adweek's cover photo
"14.11.2016 17:30:00" adweek.com This Brooklyn Agency Is Selling Simple Blue Rings as a Way to Fight Trump Check out Breakfast NY's interesting new product. Simple idea.
"14.11.2016 17:00:01" adweek.com Check Out Taco Bell's New Tricked-Out Las Vegas Restaurant, the Chain's 7,000th New logo also helps take brand into the future. Taco Bell's Vegas flagship Cantina comes complete with a VIP lounge and DJ booth, of course.
"14.11.2016 16:30:00" adweek.com Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV iQ Media platform captures all media mentions. With this new platform brands can search live or historical TV for every appearance or mention of their names or logos.
"14.11.2016 16:00:00" adweek.com How Nutella's First Branded Content Series Will Spread Happiness Tells the story of a cupcake and a garbage man. Feeling down? Nutella has something that might help.
"14.11.2016 15:32:52" adweek.com Smart Home Devices Are Giving Brands a Whole New Way to Advertise The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of a sponsored voice. Agencies are staffing up on AI talent and looking at ways to create branded content offerings.
"14.11.2016 15:00:01" adweek.com Ad of the Day: Xfinity Turns a Real Grandma's House Into a Digital Paradise for the Holidays It's an entertainment wasteland no more. The kids won't mind visiting now.
"14.11.2016 14:30:00" adweek.com Starbucks' Red Christmas Cups for 2016 Probably Won't Offend Anybody (Probably) Wintry spirit is back after 2015's minimalist take. A return to tradition.
"14.11.2016 14:00:00" adweek.com How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts 5 years of data research led to Omnicom's Hearts & Science. Here's the story behind how Hearts & Science landed around $5 billion in annual billings from Procter & Gamble and AT&T.
"13.11.2016 15:00:02" Timeline Photos How Donald Trump's win made pollsters, pundits and journos all big losers: http://adweek.it/2fHQoba
"12.11.2016 14:00:00" adweek.com Here's How 6 Marketers Are Using Snap Inc.'s Spectacles Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots. Welcome to the future of hands-free social video.
"12.11.2016 02:30:01" media.giphy.com giphy.com Airbnb preaches, and pledges, acceptance in this evocative post-election ad: http://adweek.it/2fI5H3r
"11.11.2016 21:34:26" adweek.com Facebook Is Telling a Bunch of Its Users That They're Dead False memorials were activated. You will all be missed.
"11.11.2016 20:53:27" Adweek BrandShare "A holiday party tends to be the exact same thing year after year," explains Ruggy Joesten, Yelp's senior community director. "So as a party planner, I try to tap into something that's a bit more creative to get a rise out of people." // BrandShare Here's how to host an awesome holiday party.
"11.11.2016 19:24:00" adweek.com Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart The vehicle served for 18 months in the Pacific Theater during WWII. Good stuff from Austin's GSD&M honoring the men and women who served.
"11.11.2016 18:51:25" adweek.com Whistleblower Says JWT Has Turned Her Into a 'Pariah' and Is Pressuring Her to Resign What's it like to return to work eight months after you filed an explosive lawsuit that led to the ouster of your agency's global CEO? Erin Johnson feels marginalized over the high-profile lawsuit.
"11.11.2016 17:30:00" adweek.com WikiLeaks, Halloween and the World Series Dominated Social Conversations in October In Facebook's world, the holidays are month-long affairs. These were the topics for your brand to get in on, or possibly avoid, on Facebook and Instagram last month.
"11.11.2016 17:00:01" adweek.com Facebook Removes Ethnic Ad-Targeting Option From Housing, Employment and Credit Ads In response to a ProPublica report last month about its use of "ethnic affinity" ad-targeting, Facebook is making its ad-buying practices more transparent. Good!
"11.11.2016 16:30:00" adweek.com Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat The brand is looking for a chunk of the massive Singles' Day sales in China. This campaign is a great example of how messaging apps can be used for ecommerce promotions.
"11.11.2016 15:57:29" adweek.com NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. Kids today.
"11.11.2016 15:25:02" adweek.com How Donald Trump's Win Made Pollsters, Pundits and Journos All Big Losers Media's epic fail and the lessons learned. We take a look at how the media got this one so wrong.
"11.11.2016 14:55:02" adweek.com Poo-Pourri Drops a Historic New Ad, as the Poop Wars With Squatty Potty Heat Up A look at butts through the years. When toilet sprays attack.
"11.11.2016 14:25:00" adweek.com 2 Creatives Made a Plastic Slab to Ease Your Smartphone Addiction, and It Sold Like Crazy "Our parents are very proud and confused." It began as a bit of a joke, but now even some therapists are recommending it.
"11.11.2016 13:52:15" adweek.com Ad of the Day: Airbnb Preaches, and Pledges, Acceptance in Evocative Post-Election Ad Spot focuses on service's Community Commitment. Belong anywhere.
"11.11.2016 02:30:00" adweek.com How This Agency Got a Deceased Author to Sign Books at a Book Fair A signature for when you can't be there. Beyond.
"11.11.2016 02:00:00" adweek.com New Balance Praises Trump, and Angry Consumers Are Burning Their Shoes in Protest New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. It's all about his stance on the Trans-Pacific Partnership.
"11.11.2016 01:30:00" adweek.com GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date But it still incorporates user-generated content. Can GoPro convince you to make it your everyday camera?
"11.11.2016 01:00:00" adweek.com This Creative Director Explains Why Brands Should Start Testing Snap Inc.'s Spectacles ASAP They're hot and not Google Glass. Ned Lampert, creative director at space150, already has some ideas for how his clients could use the new camera glasses.
"10.11.2016 21:52:28" adweek.com Instagram Will Now Let You Tag Friends, Add Links and Create Boomerangs in Stories Instagram has finally one-upped Snapchat. It might not be the links in captions that we all want but it's a good start.
"10.11.2016 21:00:00" adweek.com Adobe Buys Programmatic Ad Player TubeMogul for $540 Million Will help brands manage and buy digital video. TubeMogul works with brands to run digital, mobile and video campaigns by powering the ad-tech pipes in platforms like Facebook and Snapchat.
"10.11.2016 20:30:28" Adweek BrandShare 1. Less disruption=higher engagement. // BrandShare Content From Kargo Draw in, don't push away.
"10.11.2016 20:00:01" adweek.com Katy Perry and Other Celebs Are Pushing Anti-Trump #TwitterBlackOut Effort, but Should Brands Join In? When pop star Katy Perry joined the grass-roots #TwitterBlackout effort on the microblogging platform Wednesday, the movement truly began to gain traction. "Brands and marketers have to think about authenticity when they consider engaging in these kinds of social media movements."
"10.11.2016 19:30:00" Photos from Adweek's post Does the agency grind ever get to you? It inspired art director Monica Lo to start a side gig dreaming up gourmet marijuana edibles: http://adweek.it/2fT3qpo
"10.11.2016 19:00:00" adweek.com Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad. No shame in Gronk's game.
"10.11.2016 18:30:00" adweek.com How the White House Will Keep Obama's Tweets Alive While Handing Over Control of @POTUS Official accounts will be wiped clean for new administration. In January, Obama's tweets will live forever as @POTUS44.
"10.11.2016 18:00:01" adweek.com Ben & Jerry's Has an Achingly Sweet Message for Those Discouraged by the Election Many of us are looking for some sweetness today. Ben & Jerry's is pretty good at that. Lemons got you down?
"10.11.2016 17:28:52" adweek.com These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made Latest campaign to promote its smartwatch. If you've ever wondered how BuzzFeed's Tasty videos are made, watch these.
"10.11.2016 16:36:22" Adweek's cover photo The Adweek 50: The most indispensable executives in marketing, media and tech. http://adweek.it/2fJsgbs
"10.11.2016 16:36:22" Adweek's cover photo The Adweek 50: The most indispensable executives in marketing, media and tech. http://adweek.it/2fJsgbs
"10.11.2016 16:34:47" adweek.com Entrepreneurs Call Trump's Election a 'Wake Up Call' and Worry How It Affects the World Mixed emotions in Europe. Reactions to Trump's win from the Web Summit conference in Lisbon this week.
"10.11.2016 15:42:08" adweek.com Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate Wieden + Kennedy and Milka think ahead. From the director of Amélie.
"10.11.2016 15:10:00" adweek.com Squatty Potty's Pooping Unicorn Is Back With a Hilarious, Malodorous Sequel Indeed Harmon Brothers hype brand's new toilet spray. Four minutes of gleeful scat humor.
"10.11.2016 14:36:58" adweek.com Snap Inc.'s Spectacles Are Dropping Today in These Crazy Cool Vending Machines A new kind of product distro. The first Snapbot lands today in Venice Beach with more appearing in cities across the U.S. over the next few days.
"10.11.2016 13:51:51" adweek.com The John Lewis Christmas Ad Is Here. Does It Ease the Pain of 2016, or Add to It? Buster the boxer just wants to have fun. John Lewis tries to make you smile.
"10.11.2016 02:30:00" adweek.com How the Agency Grind Led This Art Director to Dream Up Gourmet Marijuana Edibles Inside the culinary passion project Sous Weed. And her recipes are now legal in quite a few more states.
"10.11.2016 01:30:01" adweek.com Advertising Leaders Predict a 'Period of Uncertainty' Following Trump's Surprise Win Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception. Both WPP and Omnicom stocks dropped after the news.
"10.11.2016 01:00:15" www.adweek.com The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings. Fox won election night in total audience but CNN had the younger viewers.
"09.11.2016 22:54:56" adweek.com Twitter COO Adam Bain Is Leaving After 6 Years Building the Company's Ad Business Anthony Noto, who has served as the company's chief financial officer since July 2014, is replacing Bain as COO. Big change at Twitter today.
"09.11.2016 21:30:00" adweek.com 6 Topics That Gained the Most Traction on Facebook in October Facebook users are getting crafty, splitting their end-of-summer interests neatly between a few final outdoor activities and more winter-minded hobbies. Everyone is really interested in arboriculture, draft beer and barbecue right now.
"09.11.2016 20:53:00" adweek.com BuzzFeed Didn't Need TV to Make a Mighty Fine Election-Night TV Show for Millennials On Tuesday night, BuzzFeed showed the Twitter audience what election night coverage could look like for millennials. Meatballs, Ken Bone and Scandal's President Fitz all made an appearance on BuzzFeed's broadcast.
"09.11.2016 20:13:43" adweek.com This Agency Is Tapping Dogs, Cats and Even Pigs as Its New Network of Influencers Full-service shop HelloSociety created WAGSociety. It was only a matter of time before someone realized this was a good idea.
"09.11.2016 19:00:01" Adweek BrandShare Key trends and insights for 2017. // BrandShare Content From Dun & Bradstreet B2B marketers are ready to go all in on programmatic.
"09.11.2016 18:25:17" adweek.com The 10 Most Watched Ads on YouTube in October Google and Microsoft lead the way with product intros, and BMW Films makes a grand return. Last month's biggest viral hits.
"09.11.2016 17:43:44" adweek.com This Magazine's Simple, Poignant Cover Remembers the Paris Attacks of a Year Ago Zeit evokes powerful emotions with a ticket stub. Powerful design.
"09.11.2016 16:45:01" adweek.com Ad of the Day: Enchanting Bird Puppets Populate This Mall Owner's Magical Holiday Ad Intu wings it in style. Really lovely work.
"09.11.2016 16:15:39" adweek.com Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game Today, the visual-sharing site is revamping its 16-month-old advertising program that gives tech companies access to its API to include 15 new players. Better viewability and mobile stats for advertisers on Pinterest are here.
"09.11.2016 12:28:52" adweek.com Donald Trump Turned Stephen Colbert's Showtime Election Comedy Special Into a Wake In August, when Showtime Networks CEO and president David Nevins made the "half announcement" that Stephen Colbert would host a live, comedy special for Showtime on election night, the exec told reporters, "that sounds fun, right?" It did, but what Stephen Colbert ended up as a grief counselor by night's end.
"09.11.2016 05:07:51" adweek.com Canada's Immigration Site Crashes as Donald Trump Closes In on Victory Left-leaning American citizens are exploring their options to the north as Donald Trump tonight seems to be closing in on an upset victory over Democratic rival Hillary Clinton. Its servers weren't expecting these results.
"09.11.2016 03:30:00" adweek.com This Hit Destination for Millennial Women Who Want the Best Headlines Resettles in NYC's Flatiron District theSkimm grows both online and off. Step inside theSkimm's new space.
"09.11.2016 03:00:00" adweek.com Why Rachael Ray Cooked Up a Batch of Home Furnishings She Actually Designed Herself No 'name slapping' for this celebrity chef. Rachel Ray's biggest issue with most furniture: there's never any place to store wine.
"09.11.2016 02:30:00" adweek.com This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist A twisted take on The Little Mermaid. Fatal attraction.
"09.11.2016 02:00:00" adweek.com This Week's Must-Have: a 3-D Printer for Kids of All Ages Plus, an office icon gets a redesign and Shinola Audio makes its debut. I don't know what I would make with this but I still want one.
"09.11.2016 01:30:08" Best Ads Ever: Kevin Brady, Droga5 Was this the most memorable ad of the election?
See the full ad here: http://adweek.it/2fz6JPg
"09.11.2016 01:00:00" adweek.com How Carnival Changed the Way We Think About Cruises Former Israeli army colonel with 3 ships created a new industry. Carnival's new Vista boasts an IMAX theater, a brewery, a water park, a golf course, three pools, 13 clubs and bars, 19 restaurants and 1,967 rooms.
"08.11.2016 22:30:00" adweek.com After 3 Decades Designing Logos, This Agency Pivoted to Full-Fledged Campaigns VSA Partners' roster includes Kleenex, McDonald's and Beam Suntory. "We can be creative agency of record for a client but also help them rethink their packaging or positioning."
"08.11.2016 21:48:02" Adweek BrandShare Take our survey on how global marketers create digital properties. Marketers, do you have a few minutes?
"08.11.2016 21:15:00" adweek.com How David&Goliath's Name Is Helping Employees and Brands Be More Brave CMO Stephen Larkin on the power of facing fear. "On my first day I was handed a frame that encourages people to attack their Goliath and 'to face fear with courage.'"
"08.11.2016 20:45:00" adweek.com Brands Can Now Promote Their Chatbots With Targeted Facebook Ads Burberry's holiday bot is part human, part automated. Facebook is letting brands buy newsfeed ads that directly link to one-to-one conversations in Messenger.
"08.11.2016 20:15:00" adweek.com Trump Has More Twitter Chatter in Swing States, But It's Not All Positive This year's presidential election has been the most social in history, but will Twitter chatter determine the next president? 6 out of 7 states are talking about the Donald.
"08.11.2016 19:45:01" adweek.com Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink How to make an impact. "Advertising is not storytelling, ideas are not stories, creative is not distribution and distribution cannot compensate for mediocre stories."
"08.11.2016 19:09:00" adweek.com Hillary Clinton and Donald Trump's 5 Buzziest Tweets of the Election Twitter battle royale brought some stinging barbs. So. Many. Retweets.
"08.11.2016 18:35:00" adweek.com This Christmas Ad From Australia Takes Perhaps the Dimmest View Ever of Horrible Americans Meet the Tinkletons (or really, don't). Brutal portrayal.
"08.11.2016 18:05:00" adweek.com Patagonia Doesn't Want Your Business Today, Closes Doors to Encourage Voting Taking a stand on environmental issues. Don't shop, vote.
"08.11.2016 17:35:00" adweek.com Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting First :30 from Pereira & O'Dell rolls out. eBay skipped TV completely last holiday season.
"08.11.2016 17:03:34" adweek.com Could Blind Hiring Be the Solution to Increasing Diversity at Agencies? FCB and DDB weigh in. Unconscious biases might be removed if candidates' identifying factors are taken out of the hiring equation.
"08.11.2016 16:30:01" adweek.com Hillary Clinton and Her Team Did the Mannequin Challenge as a Fun, Final Reminder to Vote The viral craze that's sweeping Twitter. Good tagline at the end, too.
"08.11.2016 15:55:01" adweek.com Corona Urges Mexicans to Smash Walls, and Not Just Trump's, in Ad Timed to the U.S. Election Diego Luna stars in fun, frenzied spot. Timely work from Corona.
"08.11.2016 15:24:34" adweek.com Here's What to Expect From Stephen Colbert's and Trevor Noah's Live Election Night Shows Stephen Colbert and Trevor Noah will be the only two late-night comedy voices on TV on election night. Laugh, cry, or do both as the results come in tonight.
"08.11.2016 14:35:00" adweek.com A Map of 'I Voted' Social Posts Makes the Election Seem Very Close and Very Odd In this map, faithfully Democratic New York, per Simply Measured, has so far gone to Trump, while polar opposite Oklahoma is going to Clinton. An interesting contrast between social media and real life.
"08.11.2016 14:05:00" adweek.com Cap'n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night Inside the cereal's comedy series with Ben Schwartz and Funny Or Die. Cap'n Crunch tries something a little different.
"08.11.2016 13:35:00" adweek.com This Simple Insight Led Droga5 to Make Hillary Clinton's Best Ad of 2016 Kevin Brady on his political passion project, and his 3 favorite ads ever. The story of the "Role Models" spot.
"08.11.2016 12:57:55" adweek.com Jon Stewart Urges Late Show Viewers to Vote—But Not for 'Little Orange Groundhog' Trump There's a Hamilton cameo, too Jon Stewart has a special message for every American.
"08.11.2016 04:00:01" adweek.com This Crazy, Entertaining Skincare Ad Throws Everything at You to See What Will Stick Manic monologue meets 9-day acne stunt. Well written.
"08.11.2016 03:30:00" adweek.com Harvey Nichols Plunders Italy for the Brits' Shopping Pleasure This Holiday Winter joy is a zero-sum game. Damn Harvey Nichols!
"08.11.2016 03:00:01" adweek.com Tiffany's 2016 Holiday Commercial Is Here. Merry Christmas, 1 Percenters! Actress Elle Fanning twirls expensively in Ogilvy spot. Snazzy.
"08.11.2016 02:30:00" adweek.com Nissan Packed a Whole Impossibly Cool Office Into the Back of This Electric Van So digital nomads can be even freer. So cool.
"08.11.2016 02:00:01" adweek.com This John Lewis Christmas Ad, Made by a Student, Is Being Mistaken for the Real Thing Nick Jablonka's surprise viral hit. An impressive fake.
"08.11.2016 01:00:00" adweek.com A Group of Creatives Made a Website That Lets You Hear How Often Trump Contradicts Himself 'StereoTypical Trump' project presents the facts. The left ear bud plays one statement and your right ear bud plays a contradictory statement from Donald Trump.
"07.11.2016 23:00:00" adweek.com How Instagram, Google, Facebook and Other Tech Notables Are Getting Out the Vote This afternoon, Instagram is sending many of its 77.5 million U.S. monthly users a reminder to go vote. Tech companies are doing their part to ensure Americans head for the polls on Tuesday.
"07.11.2016 22:01:40" adweek.com Adobe Is Now Letting Marketers Tag and Track Social Campaigns Adobe has started giving marketers a tool it says will better help them track campaigns across platforms. Adobe is bringing real-time analysis to organic content.
"07.11.2016 21:04:53" adweek.com This Republican Super PAC Created a YouTube Influencer to Woo Young Voters In the final throes of the 2016 campaign, YouTube influencers are changing the way politicos now approach last-minute messaging. Ruth Guerra tries to reach young voters in eight competitive congressional races.
"07.11.2016 20:30:01" adweek.com 5 Surprises From Martha Stewart and Snoop Dogg's New TV Series 'Martha & Snoop's Potluck Dinner Party' airs on VH1. Snoop and Martha Stewart are hosting a weekly potluck dinner and you're invited.
"07.11.2016 20:02:47" adweek.com Here Are Donald Trump and Hillary Clinton's Final 2-Minute Ads Last pitches will air tonight. The candidates will air one final message to Americans tonight.
"07.11.2016 19:30:01" adweek.com Let's Make This the Last Year That Digital Didn't Know How to Handle Election Ads This tsunami of cash has triggered behavior illustrating just how unprepared—and silly—online publishers get when faced with questions about political ads. $1 billion in spending online, yet it's still the Wild West.
"07.11.2016 19:00:00" adweek.com Why Some Big Brands Are Starting to Produce Their Own Podcasts Intercontinental Hotels, GE, Avion make hefty investments. Brands are finding unique ways to tell their stories through podcasts.
"07.11.2016 18:30:00" adweek.com SNL Made a Parody of Apple's '1984' to Poke Fun at Kohler's Futuristic Toilets Benedict Cumberbatch is so Khool. Sit down and watch.
"07.11.2016 18:00:00" adweek.com Infographic: Multicultural Millennials Take Brand Loyalty Seriously 83% of millennials want companies to take a stand on issues. Support a cause and millennials will support your brand.
"07.11.2016 17:39:39" Adweek BrandShare From first encounter to full conversion. // BrandShare Content From 4INFO
"07.11.2016 17:37:25" adweek.com Check Out the Multimillion Dollar Studio Fox Built for Election Night Thousands of lights and a dozen cameras are ready for action. This studio has every toy a producer could ever need.
"07.11.2016 16:36:12" adweek.com Snapchat Launches First Sponsored Political Lens for Democratic Super PAC Trump geofilter ad also planned for this week. Users turn into Hillary Clinton in this eight-second lens encouraging Snapchatters to become voters on Election Day.
"07.11.2016 16:35:02" adweek.com Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day Anomaly celebrates optimism and diversity. Powerful 90-second spot.
"07.11.2016 16:00:00" adweek.com Whisper Is Growing Its Audience and Ad Business, but Challenges Loom While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space. The anonymous app is speaking louder to marketers.
"07.11.2016 15:30:01" adweek.com Are You a Republican Opposed to Trump? Be a Democrat for a Day, Says Wieden + Kennedy Because not voting isn't an answer. The latest election work from W+K creatives.
"07.11.2016 15:00:01" adweek.com How to Make Sure Your Branded Content Isn't Really Just an Ad Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. Engaging stories should tell what products stand for, not what they do.
"07.11.2016 14:30:00" adweek.com Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria Brilliant fundraising idea with the Red Cross. Brilliant.
"07.11.2016 14:00:00" adweek.com Here Are the Most Indispensable Executives in Marketing, Media and Tech CMOs are hot! Marketing chiefs represent the single largest cohort in this year's �Adweek 50, our annual list of the most indispensable executives. Snapchat's Imran Khan tops this year's Adweek 50.
"07.11.2016 13:14:55" adweek.com Fox News Unveils Nearly $30 Million Election-Night Studio It caps a year of highs and lows for network. Fox News programs are jockeying for position to take over the studio after the election.
"06.11.2016 13:31:30" Hannah Storm: Building Your Brand Is Key to Making It Big in B... Hannah Storm is seriously a fount of wisdom.
More here: http://adweek.it/2fvb60Y
"05.11.2016 14:00:00" adweek.com This Agency VP's Dream? Launch a Graphic Novel Celebrating 'Badass Female Spies' It's the last days of World War II. Cities are in ruins, and everyone—especially any Nazi hoping to escape retribution—is trying to get to anywhere that's not Europe. A nice reminder that not everything you create has to be for a client.
"04.11.2016 20:20:01" adweek.com Why Women Working in Advertising Need to Stop Apologizing All the Time Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss' time. One study found women are over-apologizing in the workplace.
"04.11.2016 19:46:59" adweek.com BMW and Major League Soccer are Testing 'Expandable Teaser' Ads Undertone's latest format pops in and out. The new ads roll across half the screen, then shrink to the edge of it.
"04.11.2016 19:44:34" adweek.com Century 21 Just Listed a Very Nice Property Seeking New Residents: 1600 Pennsylvania Ave. Who should the next residents be? A special listing.
"04.11.2016 18:59:31" adweek.com Why Planners Should Add Digital Place-Based Media to the Mix The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when Finding consumers where they're receptive is becoming more difficult.
"04.11.2016 18:10:06" adweek.com The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports Next up: the Super Bowl Fox averaged 23 million viewers during the World Series, including 40 million for the pivotal Game 7.
"04.11.2016 17:35:01" adweek.com Pedigree Shows You How to Survive a Clinton or Trump Rally Even If You Support the Opponent The U.S. may be embroiled in one of the—if not the—most miserably vitriolic presidential battles in its history. But Pedigree has a way to bring us together. We can all agree on dogs, right? Quiet, cat people.
"04.11.2016 17:03:58" adweek.com Zipcar Is Offering Free Cars for Voters to Drive to the Polls on Election Day Anyone who signs up before Tuesday can take advantage of the promotion. Zipcar is making 7,000 cars available on Election Day for drivers needing a ride to the polls.
"04.11.2016 16:30:24" adweek.com MDC Partners Stock Dives 60% in One Day After Q3 Losses Wells Fargo and others downgrade the holding company MDC Partners reported a $33.5 million loss in just one quarter.
"04.11.2016 15:50:26" adweek.com Worried About the Results of the Election? This Ad Agency Is Super Close to Canada and Hiring Dearest advertising folk, if you're looking for a way to escape the country if your candidate doesn't win the upcoming election, Fallon has a pretty irresistible offer for you. If you need to leave in a hurry, this agency is located near Canada and has four clearly marked exits.
"04.11.2016 15:37:38" adweek.com Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers Will the stunt get other brands on board? Netflix is using the stunt to promote its dark, futuristic show Black Mirror.
"04.11.2016 14:05:51" adweek.com How Green Giant Is Using Social Media to Promote Its First Breeders' Cup Sponsorship Brand backs top-ranked horse California Chrome The iconic Green Giant mascot is on the same comeback trail as horse racing's California Chrome.
"04.11.2016 13:35:00" adweek.com 9 Digital Marketing Stats That You Need to See From This Week From Snapchat versus Instagram to 'pantsuit politics.' If you're reading this, then you're worth about 14 bucks to Facebook.
"04.11.2016 13:05:00" adweek.com Ad of the Day: A Man's Hellish Life Finally Gets Tasty in Droga5's New Hamburger Ad A Rustlers burger ends '80 years of torment.' Darkly amusing.
"04.11.2016 12:31:55" adweek.com Big Brands Are Already Targeting Their Competitors With Apple Search Ads Domino's, Amazon push for app downloads Brands are hijacking searches for their competitors during searches in Apple's App Store.
"04.11.2016 01:30:01" adweek.com Can Spice Maker McCormick Recreate a Lost Family Recipe? R/GA Finds Out This Holiday Savoring the spirit of Christmas past. A search for long-lost flavors.
"04.11.2016 01:00:00" adweek.com 4 Times People Unbelievably but Correctly Predicted the Cubs Winning the World Series They flew the W early. How???
"04.11.2016 00:30:00" adweek.com The Story Behind That Ridiculous 97% Conference Twitter Account And how using humor adds to the diversity conversation. John Kovacevich, a freelance creative director and copywriter, is the man behind the hilarious 97 Percent Conference Twitter account.
"04.11.2016 00:00:00" media.giphy.com giphy.com Are you among the best in brand storytelling?
Join Outside Television as they go for gold and enter the Adweek Arc Awards today: http://www.adweekarcawards.com
"03.11.2016 21:00:00" adweek.com Google Is Targeting Travel Marketers to Buy Native Programmatic Ads Google has started offering native programmatic buying with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands like Hilton are testing it out.
"03.11.2016 20:30:12" adweek.com Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House Account was with Deutsch for 2 years. Droga5 will collaborate on the business with Yellow Fan Studios, the in-house production unit launched by Sprint earlier this year.
"03.11.2016 20:00:00" adweek.com Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report Plus, more stats on the social giant. Great, I accept cash or Venmo.
"03.11.2016 19:30:15" Adweek BrandShare One size definitely doesn't fit all. // BrandShare Content From Cardlytics Big data meets high fashion.
"03.11.2016 19:00:00" adweek.com Why the CMA Awards and Country Music Fans Are So Appealing to Brands Now They're an increasingly diverse group. Anything involving Beyoncé is pretty appealing.
"03.11.2016 18:30:00" adweek.com How Brands Took to Twitter to Celebrate the Cubs' First World Series Title in 108 Years Companies based in Chicago or other parts of Illinois finally earned their chance to toast the Cubbies. Everyone's looking for a way to #FlyTheW
"03.11.2016 18:01:30" adweek.com We Hear: Sprint Moves Its Ad Business from Deutsch to Droga5 Without a Review The telecomm giant had been taking more of its work in-house throughout the year. Wow, big shift.
"03.11.2016 17:45:01" adweek.com The Cubs' Game 7 Win Looks to Be the Most-Watched World Series Game in 25 Years Game 7 is the most-watched telecast since Super Bowl 50, which drew 111.9 million viewers, in February, and it beat every night of NBC's Rio Olympics coverage. Nearly 40 million people tuned in to watch the Chicago Cubs win their first World Series title in 108 years.
"03.11.2016 17:15:00" adweek.com Benjamin Moore Is Giving Out 20,000 Stencils So Cub Fans Can #PaintTheW Around Town A colorful take on #FlyTheW. #PaintTheW
"03.11.2016 16:45:00" adweek.com Last Year's Biggest Freshman TV Hits Have Lost Momentum in Season 2 Several of last year's biggest critical and commercial hits, including Blindspot and Mr. Robot, have been felled by ratings and creative challenges in their 2nd seasons. The sophomore slump is real.
"03.11.2016 16:15:13" adweek.com Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies 'Watch Dogs 2' effort leans on AI. This is kind of creepy.
"03.11.2016 15:45:00" adweek.com Motorola Brings Back 'Hello Moto,' Takes Shots at the iPhone in First TV Ad Since 2011 Colorful work by Ogilvy. Snap!
"03.11.2016 15:15:39" adweek.com Hefty Is Giving You a Break From This Terrible Election By Trashing Those Nasty Political Ads If you're tired of seeing nasty political ads running across the internet leading up to the election, Hefty has a plan to wipe the web clean of them for the next few days. Clever stunt from Havas.
"03.11.2016 14:43:57" adweek.com Snapchat Is Blazing Its Own Media Trail by Constantly Charting New Territory Snapchat has always seemed to march forward on its own terms, at times almost in the mode of "damn the torpedoes, full speed ahead." But will the approach win in the long term?
"03.11.2016 14:04:01" adweek.com Ad of the Day: This Insufferable Wine Maker Just Made an Ad That's Totally Beneath Him Charles Faircloth grudgingly pitches OneHope wines. An utter bastard.
"03.11.2016 13:29:00" adweek.com ESPN Honored the Cubs' Win With One of the Better 'This Is SportsCenter' Ads in a While Resetting the numbers on the big board. Nice one from ESPN.
"03.11.2016 12:59:01" adweek.com Budweiser Ran This Classic '80s Ad With Harry Caray Right After the World Series Ended Salute to legendary Cubs announcer. Holy cow!
"03.11.2016 05:30:55" adweek.com Here's the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series Goodbye to 'Someday.' Congrats to the Chicago Cubs!
"03.11.2016 02:15:00" adweek.com A California State Senate Candidate Made the Year's Most Star-Studded, '80s-Dance-Themed Campaign Ad And yes, it's awesome. Only in California.
"03.11.2016 01:45:00" adweek.com A NYC Folk Hero and a German Car-Rental Brand Teamed Up for This Bizarre Election Ad Jimmy McMillan is back. It's Jimmy McMillan!
"03.11.2016 01:00:00" adweek.com In Surprise Move, WPP Names a New Global CEO at Media Agency MEC Today WPP named Tim Castree as global chief executive officer of MEC, the media agency that is a key part of WPP's media investment unit GroupM. Tim Castree will take over as Charles Courtier steps down.
"03.11.2016 00:30:00" adweek.com Hannah Hart Talks Stranger Things, Memoirs and Her Hillary-esque Logo We talked to the comedian, author and host of the YouTube series My Drunk Kitchen about her info diet. Spoiler alert: Her logo was first.
"03.11.2016 00:00:00" adweek.com Apple Brings the iPhone 7 to Game 7, Springing for a Slot on the World Series Finale Another product feature ad, this time focused on stereo speakers. Baseball fans can enjoy a little diving tonight.
"02.11.2016 21:33:00" adweek.com Facebook Made $7 Billion Last Quarter and Now Has 1.79 Billion Monthly Users Revenue rose 56% and beat analysts' expectations. Cha-ching.
"02.11.2016 21:00:00" adweek.com How This New Platform Plans to Make Buying Ads on Streaming Services Easier Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top. Premion is aggregating options for ad buyers.
"02.11.2016 20:13:42" adweek.com Donald Trump and Hillary Clinton Have Been Spending the Most Money on These Ads As the presidential race enters its final week, Hillary Clinton has been dominating the national ad spend, but Donald Trump is making up for lost time. Trump has topped $1 million in daily national spending with a late surge.
"02.11.2016 19:42:01" adweek.com Gawker Founder Nick Denton Settles With Hulk Hogan for $31 Million The settlement averts 'all-out legal war'. It's finally over.
"02.11.2016 19:12:57" Adweek BrandShare Don't lose sleep over analytics anxiety. // BrandShare Content From Salesforce The secrets to success from top marketers.
"02.11.2016 18:07:00" adweek.com Ad of the Day: BBH Gets Nostalgic for Macy's in Salute to the Thanksgiving Day Parade Grand ad is affecting, but is it too wistful? Macy's looks back as it confronts an uncertain future.