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"22.10.2016 22:23:18" www.adweek.com AT&T Has Reached a Deal to Acquire Time Warner. Now What? After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reportedly reached a deal in which the telecommunications powerhouse will buy Time Warner for more than $80 billion. What you need to know about the $80 billion deal to buy HBO, CNN and much, much more.
"22.10.2016 14:00:00" adweek.com MasterCard Believes That Experiences Are Better for Business Than Storytelling Getting consumers with surprises. "Marketers have always talked about surprising and delighting your consumer, but isn't it ironic that there is not a single brand which owns the platform of surprises."
"21.10.2016 20:55:00" media.giphy.com giphy.com Have you made some amazing branded content this year and want to be recognized for it?
Enter the Adweek ARC Awards: http://www.adweekarcawards.com/
"21.10.2016 20:25:00" adweek.com Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show Dot will air on NBCU's Sprout network. "We need to start challenging people on the notion of what an entrepreneur in America looks like, and it needs to happen early on."
"21.10.2016 19:55:01" adweek.com This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns Key tips and tricks all in 1 box. Think of it like Cards Against Humanity but instead of building jokes, you build brands.
"21.10.2016 19:09:40" adweek.com A Major Cyber Attack Is Hurting Twitter, Spotify, Etsy, Shopify and Other Sites Costing them traffic and likely money. It's a mess.
"21.10.2016 18:55:00" adweek.com Instagram's New Tools Allow Users to Report Others Considering Self-Harm And partners with Seventeen for #PerfectlyMe campaign. Good stuff from Instagram and Seventeen.
"21.10.2016 18:25:02" adweek.com CVS' Marketing Chief Says Phasing Out Tobacco 'Helped Prove the Company's Purpose' Norman de Greve talks wellness. "Two-and-a-half-years later and we're still the only pharmacy not selling tobacco. Rite Aid, it's your move."
"21.10.2016 17:55:00" adweek.com How Barbie's Makeover Brought the Brand Into the 21st Century When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on. New body types and diversity are the focus of the rebrand.
"21.10.2016 17:25:00" adweek.com Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core Will roll out in two stages, from awareness to tutorials. Not really sure what LIVE is or how to use it? Facebook's in-house creative team The Factory is here to help.
"21.10.2016 16:55:00" adweek.com Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year With 100 franchises around the world and counting, Shake Shack has become a global burger sensation. We talked with Shake Shack's marketing chief, Edwin Bragg, about the brand's success.
"21.10.2016 16:25:00" adweek.com Why This Baby-Focused TV Network Expanded to More Than Just Toddler Talk BabyFirst is one of Facebook's fastest growing video producers. Lessons from the experts in content for moms, BabyFirstTV.
"21.10.2016 15:51:00" adweek.com How WWE's Shakespearean Storytelling Helped It Become a Brand Powerhouse WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering the effective marketing tactic of storytelling. Here's Stephanie McMahon's 3 keys to success.
"21.10.2016 15:13:37" adweek.com What's the Most Expensive Political Audience to Reach? Yep, It's Millennials And TubeMogul's research says it's the young Republicans that cost the most. Are you surprised?
"21.10.2016 14:05:00" adweek.com Ad of the Day: Campy Humor Holds Loctite's Latest Spots Together Fallon sticks to a winning formula. Picking up where its Super Bowl ad left off.
"21.10.2016 13:34:45" adweek.com 9 Eye-Opening Digital Marketing Stats From This Week It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. Emirates scores huge win with Casey Neistat, Facebook ads dip and more stats you should know about.
"21.10.2016 12:50:04" adweek.com Two (Very) Old Friends Recall the Glories of 1934 in Charming Ads for Steak 'n Shake Percy and Walter's journey through the past. The year Steak 'n Shake was founded.
"21.10.2016 02:27:00" media.giphy.com giphy.com Adweek's Hot List: Vote now for 2016's hottest comedy TV show in our Readers' Choice Poll. http://adweek.it/2ero2n9
"21.10.2016 01:57:00" adweek.com VML Made an Incredibly Haunting Picture Book That's Really Not at All for Kids Stories by teens about hunger and violence. This is intense.
"21.10.2016 01:27:01" adweek.com This Short Documentary Tells the Story of the Great Volkswagen Ads of the '60s Joe Marcantonio's passion project. Got 18 minutes? Because this is a gem.
"21.10.2016 00:57:01" adweek.com Goldman Sachs Is Trying to Recruit Millennials by Running Ads on Spotify The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. This follows a similar Snapchat campaign from a year ago.
"21.10.2016 00:27:00" Jay Benjamin Reveals His 3 Favorite Ads, and His Plans for Muh... Jay Benjamin thinks Honda's GRRR ad is GRRREAT.
More here: http://adweek.it/2ephdyz
"20.10.2016 23:57:00" adweek.com Donald Trump's Lack of Ad Spend Is Leaving a Hole In Local Media's Pocket Hillary Clinton and local races picked up some of the slack. Free airtime from presidential debates and news coverage along with the shift to digital spends have been big factors.
"20.10.2016 21:35:00" adweek.com Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services He also slams Trump and Peter Thiel. He thinks services like paywalls and tiered subscriptions alone aren't going to be enough for publishers to last.
"20.10.2016 21:06:10" adweek.com Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires Y&R also announced a new global chief marketing officer. David Patton joins from Grey.
"20.10.2016 20:35:00" adweek.com Why Conan O'Brien Isn't Afraid of Becoming a Digital Brand Plus, how he chooses his ad deals. "I did not choose social media—social media was an absolute necessity for me to survive. Anyone else in my situation 10 years earlier would have just gone away."
"20.10.2016 20:06:50" Adweek BrandShare It's the connective tissue that can link cross-screen campaigns and match devices with specific users. // BrandShare Content From 4INFO Here are 3 ways to make mobile your omnichannel MVP.
"20.10.2016 19:35:00" adweek.com CMOs Are Daring Each Other to Foster the Next Generation of Marketing Talent Chief marketing officers for the world's top brands are challenging each other to find and support the industry's next generation of talent. ANA's newly formed Masters Circle introduces a challenge.
"20.10.2016 19:05:01" adweek.com Ad of the Day: Mads Mikkelsen Is a Riveting, Bizarre Hitman in Ford's 8-Minute Gangster Flick One way to fall in love with an SUV. A delightfully arch sendup of gangster narratives.
"20.10.2016 18:35:00" adweek.com How Jeff Bezos Is Turning the Washington Post Into a Digitally Driven Publisher Paper's executive editor talks aggregation, election coverage. It's not an accident that the Washington Post's digital business has been killing it recently.
"20.10.2016 18:05:00" adweek.com 7 Ads That Pulled P&G Out of the Content 'Crap Trap' Brand chief Marc Pritchard talks raising the bar on creativity. The company has come a long way from stuff like a 10-minute Pepto-Bismol video about a boy raised by goats.
"20.10.2016 17:35:01" adweek.com Gary Vaynerchuck Argues That Marketers Are Fighting an Attention War Gary Vaynerchuck asked marketers to rethink how they're buying media at the ANA Masters of Marketing. Marketers are spending their dollars in the wrong places and they know it.
"20.10.2016 17:05:00" adweek.com Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. 46,000 Twitter mentions led to a 3,100% increase compared to the day before.
"20.10.2016 16:35:00" adweek.com MetLife Has a New Brand Identity After More Than 30 Years, and Snoopy Isn't Part of It The move comes more than a year after the life insurance company appointed Argonaut to handle the account last September. New logo, new tagline.
"20.10.2016 16:05:00" adweek.com Ken Bone Gets a Second Shot at His 15 Minutes by Telling Americans to Vote in This Izod Ad He and the red sweater tour Washington, D.C. K-Bone rises from the ashes.
"20.10.2016 15:35:00" adweek.com The Rocky Horror Picture Show Will Feature Snapchat's First Live TV Activations Snapcodes will unlock new filters during Fox's telecast. It might not be as much fun as throwing rice but Snapchat is enabling some audience participation.
"20.10.2016 15:03:13" adweek.com The Where Factor: How Location Data Offers a New Marketing Edge Brands must provide value if you share your whereabouts. Location. Location. Location.
"20.10.2016 14:26:11" adweek.com Guns Don't Kill People. Toddlers With Guns Kill People, Says This PSA From the Brady Campaign Satire, informed by a grim reality. "Lock them up."
"20.10.2016 13:45:00" adweek.com Virgin America's Snazzy New Sneaker Has All the Amenities of Its First-Class Cabins What, no wingtips? Belt buckle, wifi, TV screen, white leather.
"20.10.2016 13:15:01" adweek.com Uber Has 40 Million Active Riders Who Pay $50 a Month CEO says it's becoming a robotics company. Uber drivers have made between $1.5 billion and $2 billion in the past month.
"20.10.2016 12:30:00" Timeline Photos Download our new app for iOS & Android: http://adweek.it/iTunes - http://adweek.it/play
"20.10.2016 03:27:01" adweek.com This Most Horrifying PSA Portrays Addiction to One of the World's Deadliest Drugs But is it an ad, or mostly art? *Runs off screaming*
"20.10.2016 02:00:00" adweek.com New YouTube Red Series Shows Off the Weird World of Rhett and Link Buddy System is an 8-episode original. This looks sufficiently crazy.
"20.10.2016 01:30:00" Here's What That Epic Audi 'Duel' Ad Looks Like Played Forward Remember the insane reverse ad that Audi made for the debates? We reversed it back.
Watch the original here: http://adweek.it/2dwpcgP
"20.10.2016 00:57:00" adweek.com Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate With split screens and music by Cat Stevens. Left meets right.
"20.10.2016 00:30:01" adweek.com Donald Trump Is Getting Taken to Task on Snapchat for His Climate Change Stance The Sierra Club has purchased a geofilter that will be seen by folks who attend tonight's presidential debate at the University of Nevada, Las Vegas. The Sierra Club bought a geofilter for tonight's debate in Las Vegas.
"20.10.2016 00:00:00" adweek.com With 350 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix. Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted about the video gaming company's massive "These leagues like Call of Duty or Overwatch have the potential to be the next NFL or NBA."
"19.10.2016 21:30:00" media.giphy.com giphy.com Are you in a league with the best? Join VML when they go for goal with "Footballers." Enter Adweek's ARC Awards – celebrating the finest in brand storytelling: http://www.adweekarcawards.com/
"19.10.2016 20:45:00" adweek.com Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. 76% of shoppers change their mind about which brand to purchase thanks to a Google mobile search.
"19.10.2016 20:15:00" adweek.com What Media Planners Can Do About Dramatically Shifting Video Viewing Habits For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. On-the-move consumers are taking impressions with them.
"19.10.2016 19:45:00" adweek.com Hillary Clinton's Campaign Just Created a Way to Make Money From Donald Trump's Tweets Donald Trump's tweets from now until Election Day are about to start delivering money directly to Hillary Clinton's campaign. Brilliant.
"19.10.2016 19:15:00" adweek.com Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers It designed 6,000 branded pins in a year. Pin Collective provides brands with creative guidance in all parts of their Pinterest game plans.
"19.10.2016 18:45:00" adweek.com Why Agencies Should Spend More Time and Effort Retaining Their Strategy People The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. A new survey says 40% plan to move jobs within 6 months.
"19.10.2016 18:15:00" adweek.com You Can Buy Everything You See on Lifetime & Wayfair's New TV Series The Way Home, which A+E is calling the first "fully-shoppable" TV series, premieres Saturday at 11 a.m. on Lifetime. A+E Networks is taking branded content to a new level.
"19.10.2016 17:45:08" adweek.com How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side Michaels and Hobby Lobby face off. Here's how they stack up against each other.
"19.10.2016 16:20:00" adweek.com Facebook Is Now Offering Movie Tickets, Food Delivery and Salon Appointments As the digital platform aims to be its own world. Welcome to Planet Facebook, where you can do just about everything.
"19.10.2016 15:50:00" adweek.com Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic As if being in a traffic jam weren't annoying enough. That's not irritating at all.
"19.10.2016 15:20:01" adweek.com Ad of the Day: Sick Kids Are the Ultimate Fighters in Brilliant Hospital Ads by Cossette The power of defiance, and imagination, to heal. Great work from Cossette.
"19.10.2016 14:51:10" adweek.com Disney Will Retell Classic Stories With the Help of This Los Angeles Museum The tales will unfold on Snapchat. Disney wants in on the great job that LACMA Los Angeles County Museum of Art is doing on Snapchat.
"19.10.2016 14:09:46" adweek.com LinkedIn's Top Recruiter Called Her Relative a 'Mulatto' in an Interview About Diversity You generally don't expect to hear racially insensitive public comments from a major tech executive...especially when it's LinkedIn's head of HR. Not a good word choice.
"19.10.2016 13:48:00" adweek.com Kathy Griffin Just Did a Hilarious R-Rated Remake of Hillary Clinton's 'Mirrors' Ad In which she has a few choice words for Donald Trump. Lol.
"19.10.2016 13:18:25" adweek.com Yahoo Beats Third-Quarter Earnings Expectations, Even as Verizon Deal Faces Uncertainty Mobile gains ground in overall revenue share. Some rare good news for Yahoo.
"19.10.2016 03:07:00" adweek.com Japan Made a Smartphone Holder That Looks Like a Giant Swan Erupting From Your Genitals No more tired hands! No words.
"19.10.2016 02:27:00" The Lasting Genius of Dove's 'Real Beauty,' and the Formal Dar... One of advertising's biggest rockstars tells us his favorite ads.
More here: http://adweek.it/2emI5iq
"19.10.2016 01:57:00" adweek.com Keegan-Michael Key Forecasts the Horrors of a Trump Presidency in Joss Whedon Spot Director's latest effort for his pro-Clinton super PAC. Cloudy with a chance of meatheads.
"19.10.2016 01:27:00" adweek.com What This Big-Ass, Twitter-Powered Metronome Is Doing in Downtown Austin The more tweets, the quicker the beat. Keep tweeting, Austin.
"19.10.2016 00:57:01" 6 of the Most Influential Young Women in Media and Tech Share ... "I do consider myself influential just because I take insane risks and I feel that by doing that, I instill bravery in other people."
More here: http://adweek.it/2eJM6SF
"19.10.2016 00:27:00" adweek.com This Popular YouTuber Gets Painfully Personal in a New Book About Her Real Life Hannah Hart's second book, Buffering, was released on Tuesday. Hannah Hart opens up about her mental health and family issues in her new book.
"18.10.2016 21:55:00" adweek.com Instagram Is Bringing Stories to the Explore Tab Making it easier to discover new accounts. This gives Instagram users something that Snapchat doesn't: a way to find stories posted by people they don't already know.
"18.10.2016 21:25:00" adweek.com iCrossing's Chief Content Officer Says There Are Too Many Branded Content Players Kayvan Salmanpour on new ad ties with Hearst. "I think the issue that a lot of CMOs are having at the moment is that there's almost too many players touching their content strategy."
"18.10.2016 20:55:00" adweek.com BroadbandTV Will Manage Univision Digital's YouTube Channels BroadbandTV announced today that it will manage YouTube channels currently operated by Univision Digital, a media company serving Hispanic America. BBTV will help strengthen Univision's 16 premium YouTube channels and manage all content uploaded by fans.
"18.10.2016 20:25:01" adweek.com This 'Hyphenate' Studio Created a New Model for Content and Production Los York blends best of creative and agency sides. "It's one thing to say you're collaborative, and it's another to actually do it."
"18.10.2016 19:55:00" adweek.com The Story Behind Your Work Is the Inspiration for Slack's New Branded Podcast Finally landing your dream job is only half the story in Slack's new career-focused podcast. The series is focused on finding narratives about the role that work plays in people's lives.
"18.10.2016 19:25:01" adweek.com Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere Branded content requires less hoops for brands to jump through than integrations, which have to be incorporated into a storyline. Branded content product integration.
"18.10.2016 18:55:00" adweek.com Nielsen Marketing Cloud Just Improved Its Digital Couponing Targeting Tools Kimberly-Clark gets first taste of RevTrax deal. Bringing machine-learning and data-modeling technologies to coupons.
"18.10.2016 18:25:04" Adweek BrandShare Maximize your chances of finding and messaging your potential customers, tell a cohesive, seamless story and attribute your customer's final purchase to your marketing efforts. // BrandShare Content From The Trade Desk Put it on your wish list.
"18.10.2016 17:55:01" adweek.com Esquire's New Print Campaign Pairs Macallan Whisky With Augmented Reality Nexus helped animate the hands-on ad. You can check it out for yourself in the November print issue of Esquire using the Aurasma app.
"18.10.2016 17:25:00" adweek.com One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It Target's bullseye hasn't changed in almost 50 years. "No other brand has used its logo in such endlessly creative, surprising and disruptive ways."
"18.10.2016 16:55:01" adweek.com Here's How Brands Are Cashing In on Snapchat's Long-Awaited API Nordstrom explains its targeted campaign. Brands are also finally getting a look under the hood at the data that powers their campaigns.
"18.10.2016 16:25:00" adweek.com How Shake Shack Achieved Rock Star Status in the Burger World Chain's vp of marketing is shaking up fast food. Step 1: Be ridiculously delicious.
"18.10.2016 15:55:01" adweek.com Ad of the Day: Duracell's Latest Star Wars Ad Spreads Cheer in a Children's Hospital Anomaly hits the sweet spot with a sequel of its own. Duracell teams up with Star Wars again.
"18.10.2016 15:25:00" adweek.com Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You'd Think Retailers, take note. Shortly after Labor Day, people on Facebook start talking about Halloween, a lot.
"18.10.2016 14:55:00" adweek.com Jay Benjamin Reveals His 3 Favorite Ads, and His Plans for Muh-tay-zik Hof-fer's NYC Office Plus, why LIA is one of his favorite award shows to judge. Honda "Grrr" is a timeless classic.
"18.10.2016 14:24:53" adweek.com Brands Are Throwing Out Gender Norms to Reflect a More Fluid World James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. Stereotypes don't work on younger consumers anymore.
"18.10.2016 13:13:54" adweek.com 6 of the Most Influential Young Women in Media and Tech Share Advice for the Next Generation 2016 winners reflect on what drives them "You will become successful by making other people successfull."
"18.10.2016 03:15:00" From Benetton to H&M, How Fashion Fueled Advertising's Coolest... Pum Lefebure's got great taste in ads.
More here: http://adweek.it/2eedGDh
"18.10.2016 02:45:01" Photos from Adweek's post Annie Leibovitz shot seven new print ads for Lincoln, her first car ads ever. Story here: http://adweek.it/2elZ6t8
"18.10.2016 02:15:01" adweek.com This Brewer Made the World's Most Expensive Potato Chips to Go With Its Fancy Beer Five chips for a mere $56. Sorry, bar peanuts.
"18.10.2016 01:45:01" adweek.com This Radio Station Made Fun, Clever Use of Album Covers in Ad for Its Morning Show Willy and friends try lip-syncing. Cool idea.
"18.10.2016 01:15:01" adweek.com The Lasting Genius of Dove's 'Real Beauty,' and the Formal Daring of Jeep's 'Portraits' LIA judge Malcolm Poynton on his 3 favorite ads, and Cheil's recent hits. Our chat with Malcolm Poynton, global CCO of Cheil Worldwide.
"18.10.2016 00:45:00" adweek.com An All-Star Cast Pitches String-Free Headphones in Anomaly's First Work for Beats by Dre This new 90-second spot, "Got No Strings," is the first work from Anomaly in Los Angeles, which took over creative duties for the brand in May. Pinocchio gets a wireless update.
"18.10.2016 00:15:00" media.giphy.com gph.is What was the hottest TV show of the year? Make your pick in Adweek's 2016 Hot List Readers' Choice Poll: http://adweek.it/2ero2n9
"17.10.2016 21:00:55" adweek.com How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care Consumers look to Twitter for help. But are brands listening? The Swoosh almost always answers.
"17.10.2016 20:28:08" Adweek BrandShare Most brands lack a "whole wallet view" of their customers' activities... // BrandShare Content From Cardlytics Just how loyal are your loyal customers?
"17.10.2016 19:54:00" adweek.com NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month. Part of Linda Yaccarino's reorganization of the team.
"17.10.2016 19:24:01" adweek.com Wieden + Kennedy Restructures Leadership Team, Names 15 New Partners Network more than doubles stakeholder count to 24. Big changes at Wieden+Kennedy today.
"17.10.2016 18:55:16" Adweek BrandShare From golf events to video game releases, the potential is massive. // BrandShare Content From Deloitte Digital Science meets—and makes—art.
"17.10.2016 18:24:01" adweek.com This Ad's Hilarious View of Motherhood Comes From the Makers of Squatty Potty's Pooping Unicorn The Harmon Brothers pitch Chatbooks. Great writing.
"17.10.2016 17:54:00" adweek.com Infographic: What's Working (and What's Not) for Retail Advertisers Retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and storytellers to help meet their bottom lines. This new study from Advertiser Perceptions sheds light on what retail advertisers are thinking when planning their next ad budgets.
"17.10.2016 17:24:01" adweek.com Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker A road-trip theme from Hudson Rouge. See the seven print ads.
"17.10.2016 16:54:00" adweek.com Is Omnichannel Marketing Finally Going From Retail Dream to Reality? Multisourced data helps determine how to target offers to consumers on computers and in stores. Crate and Barrel, Timberland, and Macy's hope so.
"17.10.2016 16:24:01" adweek.com One of 2016's Coolest Anti-Trump Ads Has a Headline Most of You Won't Understand "Donald Trump mains Hanzo and complains about team comp in chat." From the creators of Cards Against Humanity.
"17.10.2016 15:54:00" adweek.com 4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure Here are four entrepreneurial learnings which will help inspire anyone starting his or her own heroic business odyssey. Taboola's CEO on the power of people and appreciating your foes.
"17.10.2016 15:24:00" adweek.com What Marketers Need to Know About How Today's Top Social Platforms Measure Video Frustrated brands want a common standard. Here's your social video cheat sheet.
"17.10.2016 14:54:00" adweek.com Clinton Likens Trump to Scut Farkus and Other Memorable Hollywood Bullies in Latest Attack Ad Is Donald the Biff Tannen of 2016? Cry for me, crybaby!
"17.10.2016 14:24:00" adweek.com Ad of the Day: Here's the Mayhem That Won't Happen If You Use Canary Home Security CP+B and Peter Atencio imagine the what if's. What's the worst that could happen?
"17.10.2016 13:54:00" adweek.com Meet the Woman Who Could Turn Jet.com Into the Digital Era's Ultimate Challenger Brand Liza Landsman oversees marketing, branding and analytics at Jet.com. Will Walmart's backing help unseat Amazon?
"17.10.2016 13:24:01" adweek.com This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall Rob & Chyna, Queen Sugar and Atlanta also made a social splash. Nielsen's social content rating breaks down the buzz behind this fall's biggest new shows.
"16.10.2016 21:20:56" adweek.com SNL Hilariously Skewers Empowering Body Image Ads With 'Chonk' Clothing Spot Apparel for your 'unique body.' Perfect.
"15.10.2016 14:08:01" media.giphy.com giphy.com Are you a master brand storyteller? Join BBDO New York as they pursue the gold with "Judo Kid" and enter Adweek's ARC Awards now: http://www.adweekarcawards.com/
"14.10.2016 20:34:43" adweek.com Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings "She's very confident in her lack of talent." Miranda Sings has more than seven million subscribers on YouTube and creator Colleen Ballinger is hoping they'll follow her to Netflix.
"14.10.2016 20:05:00" adweek.com Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. The win also includes the Frigidaire brand.
"14.10.2016 19:34:07" adweek.com These 6 New Digitally-Minded Stats Got Our Attention This Week Instagram deletes fake accounts; plus an exclusive infographic. A couple Instagram stars lost over 300,000 followers this week after a slew of fake accounts were deleted.
"14.10.2016 18:55:00" adweek.com Your Agency Needs This Buzzword Jar You Pay Every Time You Spout Dumb Marketing Jargon Whit Hiler strikes again. Yes.
"14.10.2016 18:25:00" adweek.com National Geographic and Bill O'Reilly Hope Killing Reagan Movie Extends Ratings Streak Bill O'Reilly's Killing franchise has made a killing for National Geographic Channel. The first 3 'killing' films were the network's most-watched programs ever.
"14.10.2016 17:55:01" adweek.com Don't Know Much About Curacao? Here's How Its Tourism Board Plans to Change That New campaign targets 'innovative tourists' from U.S. It's a lot more than just a blue liqueur.
"14.10.2016 17:25:00" adweek.com Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies Deep Focus has found its new creative leader after a long search. Former Wunderman executive vice president John Reid joins as U.S. chief creative officer.
"14.10.2016 16:57:00" adweek.com From Benetton to H&M, How Fashion Fueled Advertising's Coolest Designer Our chat at LIA judging with Design Army CCO (and ad star) Pum Lefebure. Agency CCOs don't get much cooler than Pum Lefebure.
"14.10.2016 16:25:00" adweek.com Ad of the Day: This Superb Stop-Motion Film Pleads Heartbreakingly for Wildlife Conservation DDB's masterful work for the WCFF. Wow.
"14.10.2016 15:55:00" adweek.com This Toronto Agency Got a Bunch of Canadians to Tell America It's Already Great Neighborly goodwill in tough times. Well, this is nice.
"14.10.2016 15:23:01" adweek.com HillaryClinton.com's New 'BuzzFeed-Esque' Timeline Takes a Hammer to Trump's Past While lauding her last four decades. Hillary's campaign has a pretty clever (and brutal) answer to Trump's constant 'what has she been doing for the last 25 years?' questioning.
"14.10.2016 14:44:19" adweek.com Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has How the first non-Episode film is rolling out differently. Disney's playbook is a little different this time.
"14.10.2016 14:05:00" adweek.com The 10 Most Watched Ads on YouTube in September Amazon and Apple battle at the top, as AT&T and Clearasil make their debuts on the Leaderboard. The month's most viral ads.
"14.10.2016 13:34:54" adweek.com Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. This new study finds that 80% of teens use the app at least once a month.
"13.10.2016 19:40:12" adweek.com BuzzFeed Is Creating an Interactive Game Show Based on an Israeli Hit Viewers can play along Players will have to identify "What's wrong with this picture?" during the game.
"13.10.2016 18:58:11" adweek.com Twitter Just Debuted a Way to Make Live Video Look More Professional Will it attract more TV players, YouTubers? The upgrades will allow broadcasters to air higher quality video streams.
"13.10.2016 18:22:18" adweek.com Leaked Email Shows What Wendy Clark Wanted in Hillary Clinton's Campaign Logo "We want to create a visual representation for Secretary Clinton that is equally as compelling, interesting, exciting and inviting as Obama's mark was eight years ago." That's what DDB North America CEO Wendy Clark wrote to Hillary Clinton's top The DDB chief compared her arrow to Apple's rainbow, Obama's 'O.'
"13.10.2016 17:50:00" adweek.com Maëva Berthelot Dances Around an Empty London in This Striking Ad for Bose Lost in her own world of sound. Beautifully done.
"13.10.2016 17:20:17" adweek.com Adweek Podcast: Let's Talk About L.A. vs. NYC, Debate Ratings and Samsung's Note Nightmare Is Los Angeles becoming a modern marketing utopia? And don't forget to subscribe to our podcast: http://adweek.it/podcast
"13.10.2016 16:51:46" adweek.com Ken Bone Is Now an Uber Pitchman Sartorially renowned St. Louisan quickly finds a plum commercial gig. That was fast.
"13.10.2016 16:27:52" Adweek BrandShare Unless you have a view into their total spend, you may be working with an incomplete picture. // BrandShare Content From Cardlytics
"13.10.2016 16:17:00" adweek.com Ad of the Day: Kristen Schaal Is the Ultimate HR Director in This Startup's Fun Campaign Gusto helps the company execs 'who do everything.' Overworked, but never overwhelmed.
"13.10.2016 15:48:32" adweek.com Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness Latest lunacy from Hornbach. Feel the burn.
"13.10.2016 15:16:48" adweek.com Stirring New Trailer Shows Rogue One May Be the Most Intense Star Wars Movie Yet There is much to find familiar in Rogue One, the upcoming Star Wars spinoff, but there is also a tone that's totally new to the series. The Death Star just got personal.
"13.10.2016 14:41:30" adweek.com Discovery Targets Millennials With $100 Million Investment in Digital Media Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. Discovery is partnering with NowThis, Thrillist and more for its digital expansion.
"13.10.2016 13:55:01" adweek.com Why Premium Cable Network Epix Is Leaping Into the Crowded Scripted Series Field Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix. Epix is hoping one of its two new shows can serve as its Mad Men and launch the network's brand of scripted series.
"13.10.2016 13:23:52" adweek.com Opel Is Showing Off the First Automobile You Can Start With Your Mind Think happy thoughts. Little Vader would be impressed.
"13.10.2016 02:30:00" adweek.com If You're Scared of Clowns, Do Not Watch This Candy Ad. You've Been Warned Plus, Trump and Clinton monsters for Halloween. Shudder.
"13.10.2016 01:30:00" adweek.com Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin RTO+P is relaunching its liquor brand this fall. RTO+P originally developed the gin brand from scratch in 2008 to better understand its clients.
"13.10.2016 00:30:00" adweek.com In REI's Tearjerker, People Carry Out a Fellow Hiker's Lifelong Dream in Tribute to His Life Community comes together after an untimely death. A powerful story.
"13.10.2016 00:00:00" adweek.com This Week's Must-Haves: a Pocket-Size Printer That Brings Instant Photography to Smartphones This week, the Adweek staff is highlighting Fujifilm's mini instant photo printer, Google's first foray into VR hardware, Lego drones and more. Take a look! Print your 'grams.
"12.10.2016 20:35:00" adweek.com Diesel Picks Anomaly to Help 'Transcend Fashion' With Campaign Set to Launch Early Next Year Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February. This is the agency behind the brand's 'Be Stupid' work.
"12.10.2016 20:00:01" adweek.com McDonald's Is Scaling Back Ronald McDonald Appearances Due to Creepy Clown Sightings Brand is sensitive to 'current climate'. Not a joke.
"12.10.2016 19:23:08" Adweek BrandShare 60 percent would share their location, fitness or sleep data in order to be served advertising more relevant to their needs and desires. // BrandShare Content From Verve Millennials? Gen Z? Let's call them mobile prodigies.
"12.10.2016 17:43:00" adweek.com Ad of the Day: From the Star Wars Universe, a New Tale of Betrayal and Heartbreak Old Republic expansion gets a stunning trailer. This is better than some of the actual Star Wars films.
"12.10.2016 17:04:45" adweek.com How Popular Podcasts 'StartUp' and 'Lore' Are Making the Unlikely Transition to TV In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows. With 3 million subscribers apiece, ABC and Amazon are giving these shows a shot on the small screen.
"12.10.2016 15:53:04" adweek.com This Los Angeles Marketing Shop's Space Is Infused With California Cool There are few things more uniquely Los Angeles than a talent agency—especially mega-agency CAA. Laid-back beach vibes are the theme at CAA Experiential's office.
"12.10.2016 15:02:00" adweek.com How Vevo Is Personalizing the Ad Experience With Brands Like Honda Creating a partnership that 'enhances without disrupting'. Vevo wants to become the Lunchables for music videos, more or less.
"12.10.2016 14:26:56" adweek.com How Geek-Chic Glasses Pioneer Moscot's Lemtosh Frames Became So Cool The coolest eyeglass frames ever to sit on celebrity noses started with a pushcart vendor. Here's the story behind Johnny Depp's favorite frames.
"12.10.2016 13:45:00" adweek.com Zocdoc Invites American Workers Everywhere to Take an 'Unsick Day' for Their Heath Don't skip routine checkups. Could this catch on?
"12.10.2016 13:15:00" adweek.com Here's One Indie Agency's Plan to Get More Young Women Interested in Ad Careers Bohan Advertising launches new conference. At the end of October, Bohan will hold its first Ad Women for All Women conference aimed at high school juniors and seniors, and college-age women, with a particular focus on African-American women.
"12.10.2016 01:29:00" media.giphy.com giphy.com What's your pick for the hottest TV show of the year? Vote now in our Hot List Readers' Choice Poll: http://adweek.it/1JEcrVm
"12.10.2016 00:10:01" adweek.com Huge Launches Its Own Online Magazine for Design and Tech Lovers Magenta will publish weekly content. "Magenta is for people who think about the relationship between people, technology and design like it's their job."
"11.10.2016 21:30:39" adweek.com USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal With Former Agency USAA has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review that lasted several months. The contract requires 30 percent of all staffers working on the business to be from "diverse communities."
"11.10.2016 20:13:37" Adweek BrandShare It's a new model for a new age. // BrandShare Content From Deloitte Digital Taking a deeper look at Deloitte's marriage with Heat.
"11.10.2016 19:32:31" adweek.com Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election Online publication will run for 4 weeks. A heavy dose of satire might just be what the country needs to get through the final stretch of this election.
"11.10.2016 19:00:00" adweek.com Zambezi's Strategy Chief Looks Back on Her First Year on the Job Kristina Jenkins is overhauling old brands and ideas. She talks L.A. agency life and remaking the Autotrader brand.
"11.10.2016 18:30:00" adweek.com Fox Hopes Its Brooklyn Nine-Nine/New Girl Crossover Will Boost Slumping Tuesday Ratings Wants viewers to look forward to events. It worked last year for Bones and Sleepy Hollow.
"11.10.2016 18:00:01" adweek.com Creative Shop Curtis Birch Knows How to Make Compelling Documentaries for Brands Nike, Hurley and Outside TV are clients. Their secret is knowing 'how to make an emotional connection with a consumer.'
"11.10.2016 17:30:00" adweek.com The 12 Most Iconic TV Series of the Thousands Filmed on Location in L.A. The city's an essential part of these shows. A soundstage just isn't good enough for these classic series.
"11.10.2016 17:00:00" adweek.com How Salesforce Snagged 'Einstein' for Its Foray Into Artificial Intelligence New licensing deal involves the character and the name. The company is plugging Einstein's algorithm-based learning into all of its products to make them a little smarter the more you use them.
"11.10.2016 16:30:00" adweek.com How Actor Matt McGorry Became an Advocate for Gender Equality on Social Media Plus, the activists he considers must-follows. The How to Get Away With Murder and Orange Is the New Black star talks about confronting his privilege.
"11.10.2016 16:00:00" adweek.com Hinge's Animated Short Film Shows How to Avoid the Dystopian Carnival of Online Dating Relaunch aims to create more relationships. This video is almost too accurate.
"11.10.2016 15:30:00" adweek.com 50 Years After Star Trek's Debut, George Takei Is Launching His Own Chatbot The GeorgeBot debuts today on Facebook Messenger. Yes!
"11.10.2016 15:00:01" adweek.com Backed by Big Brands, Facebook Is Taking On Slack in the Workplace Communication Space After 18 months of tests with businesses like Weber Shandwick, Facebook has opened Facebook Workplace—formerly known as Facebook for Work—to all. 1,000 businesses are already on board.
"11.10.2016 14:30:47" adweek.com This Behind-the-Scenes 'Silicon Valley' Story Will Make Every Digital Agency Jealous Wpromote's unlikely cameo helped land new accounts. Even though the creative work featured in the episode isn't the kind thing Wpromote does, they still signed 7 new clients in a matter of weeks.
"11.10.2016 13:45:00" adweek.com Metallica's Kirk Hammett Gets Strikingly Personal in This Video for Guitar Strings Opens up about music, and himself for Ernie Ball. The legendary lead guitarist is featured in the latest 15-minute episode of String Theory.
"11.10.2016 13:15:00" adweek.com Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide Communal swim trunks? No, thanks! Fun, offbeat work from Saatchi New York.
"11.10.2016 11:30:41" adweek.com Spider-Man Is the Ultimate Everyday Hero in This Touching Healthcare Ad From Philips You say you want a revolution? Based on a true story.
"11.10.2016 02:30:00" adweek.com Here Are a Bunch of Nicknames for Breasts in 1-Second Animations, for a Good Cause How would you illustrate your merry berries? This is educational.
"11.10.2016 02:00:00" adweek.com ADT Reassures Boy Who's Terrified of Ghosts That His Home Is Safe in This Cute Ad With real audio of his mom's call to the security firm. Sweet spot.
"11.10.2016 00:00:00" adweek.com Political Campaigns Need to Embrace Digital Media, If They Haven't Already Pandora exec points out it's not the 2000s anymore. In recent years, media planning and campaign tactics have ignored—to their ultimate detriment—major media consumption and communication shifts.
"10.10.2016 20:37:00" adweek.com The ANA's New Alliance Wants to Provide the Blueprint for Multicultural Marketing Leaders from various communities will head the group. The goal is to establish a "united blueprint for the evolution of multicultural and diverse-segment marketing in America."
"10.10.2016 20:07:00" adweek.com Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers Insights drive TV creative, too. Interesting strategy.
"10.10.2016 19:37:00" adweek.com Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes And what it's like to work for apps. Lifelong West Coaster Kim Getty has played an integral role in growing the agency into a creative powerhouse.
"10.10.2016 19:07:00" adweek.com Negative Chatter About Samsung Shot Up After the Galaxy Note 7 Debacle Social data shows 186 percent jump. This is now a full-on brand emergency.
"10.10.2016 18:37:04" adweek.com Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures Most advertising interns in Los Angeles want careers at agencies or with well-known brands. Surprisingly, only half want to work at startups.
"10.10.2016 17:50:01" adweek.com These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves L.A.'s the perfect place to do it R/GA, Omelet, TBWA\Chiat\Day Los Angeles and 72andSunny are leading the L.A. agency scene.
"10.10.2016 17:19:37" adweek.com 5 Things to Consider When Trying to Match the Right Celebrity With Your Brand Here's some advice on what to look for the next time you're thinking about a celebrity partnership. Go beyond the latest pretty face.
"10.10.2016 16:40:00" adweek.com Meet the 12 Most Successful Media Agency Execs in Southern California It makes sense that many of our Media Stars are steeped in branded entertainment—a most natural fit for any media player in the City of Angels. Introducing Adweek's inaugural L.A. Media Stars.
"10.10.2016 16:10:00" adweek.com Ad of the Day: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers French spot strives for a human connection. Heartbreaking.
"10.10.2016 15:39:22" adweek.com Here's How Lisa Vanderpump Went From Restauranteur to Reality TV Tour de Force The L.A. Real Housewives star is also a brand builder. Lisa Vanderpump is far from your typical housewife.
"10.10.2016 14:59:40" adweek.com Pedigree Salutes Guide Dogs With a Scary and Emotional Ad About Blindness One woman's jouney from 'Dark to Light.' Gripping work from BBDO.
"10.10.2016 14:12:34" adweek.com John Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful Pistachios Voices 'Ernie' in new campaign. John Cena, like you've never seen him.
"10.10.2016 13:32:56" adweek.com Shell's Music Video About Sustainable Energy Is Catchy as Hell. But Will Anyone Believe It? Weighing the oil company's intentions against its actions. Tall order.
"10.10.2016 12:43:02" adweek.com Pete Campbell Lands the KFC Account, as Vincent Kartheiser Is Your New Colonel The Nashville Hot Colonel, in fact. Spicy.
"09.10.2016 16:00:00" adweek.com BBC America Teases 2 New Shows (and the Return of Doctor Who) at New York Comic-Con BBC America took over Madison Square Garden, with panels and mini-screeners, as the first TV network to expand its presentation into that massive theater. Corgis were also involved.
"09.10.2016 14:09:31" adweek.com Tic Tac Calls Donald Trump's Behavior 'Completely Inappropriate and Unacceptable' Responds to reference in controversial video. After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response.
"08.10.2016 15:00:00" adweek.com Pampers Is No. 1 When It Comes to Brand Experience, According to New Report If you've ever wondered if it was possible to actually rank brands based on consumer experience and data, you're not alone. Group XP reveals the top 30 global brands.
"08.10.2016 14:00:00" Tomb Raider Hung a Jeep on the Side of a Building and Made It ... Whoa.
More here: http://adweek.it/2dRby3S
"07.10.2016 18:45:01" adweek.com Hot List: Place Your Votes for 2016's Buzziest Tech, TV Shows, Magazines and More What has been the year's most binge-worthy show? Its most addictive app? Its most unforgettable magazine cover? Now's your chance to weigh in. Our annual Readers' Choice Poll is open now.
"07.10.2016 18:15:30" adweek.com Here Are 8 Must-See Digital Marketing Stats From the Last Week VR keeps growing, and Slack promotes hiring diversity. 58 percent of social media users find the number of promotional posts by marketers to be annoying and other interesting numbers we came across this week.
"07.10.2016 17:45:59" adweek.com Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. Inspiring work from 72andSunny.
"07.10.2016 17:15:00" This is Adweek: Chester Cheetah It's not easy being cheesy.
Watch the full series here: http://adweek.it/2drYW3d
"07.10.2016 16:35:56" Why Marketers and Media Firms Are So Excited About Addressable... “Programmatic is the dumbest word I've ever heard in my life."
More here: http://adweek.it/2dJDFCb
"07.10.2016 15:50:41" adweek.com Here Are the TV Shows and Networks People Watch Live Most and Least Often Report says broadcast viewers more likely to time-shift than cable. Not the best news for brands running ads during Better Call Saul, The Americans and The Flash.
"07.10.2016 15:05:03" adweek.com See Why Tomb Raider Hung a Jeep on the Side of a Building and Made It Snow in Times Square The 64-foot-tall 3D billboard with a hanging 2,000 pound Jeep Wrangler, was created by Out of Home America Wilkins Media and Liquid Advertising. If you're in NYC you can check out this experiential billboard till the end of October.
"07.10.2016 13:44:48" adweek.com How This Voter Registration Chatbot From R/GA and the Ad Council Is Removing a Barrier to Voting The chatbot helps Facebook users register to vote while also providing information about when and how to cast a ballot. GoVoteBot wants to get young voters registered before its too late.
"07.10.2016 01:54:58" adweek.com Ad of the Day: Still Need Reasons to Vote? This PSA Campaign Offers Nearly 100 What do you care about? Is it gun control? Health care? Mental health? Whatever tugs your cord, #VoteYourFuture has it covered. Great stuff, and not just because of the star power.
"06.10.2016 20:47:36" adweek.com Goodby Silverstein & Partners Names Former HP, Yahoo Exec as Its First Chief Marketing Officer Goodby Silverstein & Partners has hired veteran marketing executive Julia Mee as its first chief marketing officer. Julia Mee was a GSP client for 15 years while at Cisco, HP and Yahoo.
"06.10.2016 19:14:38" adweek.com MTV Seeks New Media and Creative Agencies to Help It Reclaim Its Musical Legacy The TV channel has been returning to its classic focus on music videos and events. Viacom has launched two separate reviews seeking agencies to handle both portions of MTV's marketing business.
"06.10.2016 17:34:00" adweek.com Adweek Podcast: Let's Talk About Young Influentials and Google's New Device Blitz We also reflect on the loss of a colleague. The latest episode of our weekly podcast, 'Yeah, That's Probably an Ad' is available now.
"06.10.2016 16:58:19" adweek.com The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment Mother New York is behind the romantic ads. In a committed relationship but not planning on getting married? That's okay! But still buy a diamond ring, please.
"06.10.2016 15:59:28" adweek.com Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party First work from its in-house content studio. Hilarious and helpful.
"06.10.2016 15:15:01" adweek.com Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos Tests increased ad recall. Animoto's new tool helps marketers and producers create videos on the fly.
"06.10.2016 14:45:24" adweek.com Hillary Clinton's Digital Staff Gives 6 Marketing Lessons They've Learned From This Bizarre Election The 2016 presidential election has been the most digital race in American history—making it full of lessons for marketers. Brand-jacking, throwbacks and more.
"06.10.2016 13:53:37" adweek.com Why CNN Hired BuzzFeed's Top Political Reporters and What It Says About BuzzFeed News 'Nothing minor league' about this team. The move comes just two months after CNN Worldwide president Jeff Zucker said BuzzFeed wasn't a 'legitimate news organization.'
"06.10.2016 00:00:01" adweek.com An Embattled Chipotle Is Looking for a New Creative Agency Partner Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts. Can new marketing help the brand move past its E. coli scare?
"05.10.2016 21:16:00" adweek.com Bloomberg Announces New Multiplatform Brand for Tech News With faster load times and a 'startup barometer'. Bringing technology news to you anytime and from anywhere.
"05.10.2016 20:46:01" adweek.com Will Google's 'Soft and Cozy' Approach to VR Headsets Make the Space More Mainstream? Agency execs weigh in on implications. At the very least, the industry likes that it's cheap, comfortable and has a remote.
"05.10.2016 20:16:00" adweek.com Didn't Catch NYC's Gilmore Girls Coffee Shop Pop-up? Here's What You Missed Netflix turned 200 real-world locations into Luke's Diner. There were a lot of baristas in flannel shirts and backward baseball caps.
"05.10.2016 19:45:01" adweek.com British PSA Urging Cyclists to Avoid Turning Trucks Draws Fire From Riders Drivers must be more careful, critics say. Is it victim-blaming?
"05.10.2016 19:15:00" adweek.com What Will Kevin Hart Do Next? Well, for Starters, This Ad Campaign for Xfinity 72andSunny NY's first work for the brand. Along with trolling his own family.
"05.10.2016 18:45:01" adweek.com Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy Asus spot has a T-Rex, aliens and oh so much more. They're so imaginative!
"05.10.2016 18:15:00" adweek.com Why Marketers and Media Firms Are So Excited About Addressable Advertising Execs from Honda, Deep Focus, Assembly and Modi Media explain. Adweek, along with partner AT&T AdWorks, convened a panel of experts to discuss the opportunities in advanced TV and video, and more specifically in addressable advertising.
"05.10.2016 17:45:00" adweek.com Clique Media Group's CEO Outfits Her New Digs With Help From Pinterest Katherine Power's LA office marries a corporate feel with the style of CMG brands. Katherine Power has a great office.
"05.10.2016 17:15:01" adweek.com Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized Direct Publisher eliminates app-building hassle. Roku's ad-supported channels are among its most popular, and now its easier than ever for creators to get their content on the platform.
"05.10.2016 16:41:39" Adweek BrandShare Here are the rules of engagement (advertising.) // BrandShare Content From true[X] How to build campaigns that consumers actually pay attention to.
"05.10.2016 16:00:01" adweek.com Amazon Made More Than a Hundred 10-Second Ads Asking Echo the Funniest Things Based on real Echo users' stories. Smart way to advertise this product.
"05.10.2016 15:30:01" adweek.com A Simple Visual Trick Shows Google's Evolution From Search Engine to Cell Phones Brand's hardware on display in Droga5 work. The Google search bar is growing up. Or maybe it's growing out.
"05.10.2016 15:00:02" adweek.com Donald Glover on Not Repeating Himself, and How 'Atlanta' Viewers Will Help Shape Season 2 Here are some of the best moments from our Donald Glover interview that didn't make it into the cover story. "People don't know what they want until you give it to them."
"05.10.2016 14:30:01" adweek.com Havas Chicago Filled a Room With Boobs You Can Play With for #CheckYoSelf Campaign Sequel to 2015's peep show. Play time!
"05.10.2016 14:00:00" adweek.com David Ogilvy: The Adweek Feature 'All the others have gone,' the iconic adman told Adweek in 1992, 'and I'm the lone survivor.' He passed away seven years after this interview. This Saturday, we will gather to mourn the loss of our longtime colleague Noreen O'Leary. Her most famous piece, this beautifully written 1992 profile of David Ogilvy, has never been available online until today. It's just as poignant, provocative and
"05.10.2016 13:30:01" adweek.com Chelsea Handler on Why You Won't See Her Name on a Vodka Bottle And how the Netflix host chooses her brand partners. "I'm not going to go and do a hairspray commercial, even though I am from New Jersey."
"05.10.2016 13:00:00" adweek.com Why the Peanuts Gang Is Surging in Popularity After So Many Years For a partnership with Rock the Vote, the Peanuts characters are staging their own mock elections, complete with campaign platforms. You're a good (65-year-old) brand, Charlie Brown.
"05.10.2016 02:30:00" adweek.com The Internet's Best GIF Makers Joined Forces to Make This Epic Homage to Taylor Swift What do you get when you bring together some of the top GIF makers in the world? Surprisingly, not a GIF. But one hell of a video. 17 collaborators enhanced 'Shake It Off.'
"05.10.2016 02:00:01" adweek.com It Took Three Child Actors to Get This Scene Right in the New Garanimals Ad New work breaks for a classic brand. Nailed it.
"05.10.2016 01:30:00" adweek.com How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1 That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture the scent? Who knew Apple products had hints of mint and basil?
"04.10.2016 21:30:00" adweek.com Real Simple Names Cosmo's Leslie Yazel Its New Editor in Chief Time Inc. has found a new editor for its 16-year-old lifestyle brand Real Simple. She succeeds longtime editor Kristin van Ogtrop, who had been with Real Simple for 13 years.
"04.10.2016 20:49:00" adweek.com Google Debuts TV Spots for New Smartphone and Virtual Reality Headset AI is at the heart of the new products. Check out the whole slate of cool new products Google unveiled today.
"04.10.2016 20:15:00" adweek.com Slack Co-Founder Champions Diversity in Hiring at the White House's Inaugural South by South Lawn Festival Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small. Start putting practices in place while small because it's "much harder to change when you have thousands versus dozens of employees."
"04.10.2016 19:38:09" adweek.com Toyota Is Selling a Baby Robot That Reads Your Emotions and Talks to You Kirobo Mini is a baby-sized, bionic companion that is designed to interpret people's facial reactions to converse about how they are feeling. For when you need a co-pilot for a cross-country drive or just someone to tell your problems to when a friend or psychiatrist is unavailable.
"04.10.2016 18:45:01" adweek.com Here's How 5-Hour Energy Kicked Coffee Out of the Buzz Game One entrepreneur, a 2-ounce bottle and millions of fans. The thing to know about 5-Hour Energy is, beyond just dominating the so-called energy-shot category, it is the category.
"04.10.2016 18:13:07" adweek.com Chance the Rapper Meets Chance the WRAPPER in Weird, Awesome Kit Kat Ad And he tries out the classic jingle. It's Halloween come early.
"04.10.2016 17:35:01" adweek.com Frustrated Newspapers Are Dealing With the Fallout From Surprising Endorsements of Presidential Candidates It's a whole new ballgame, folks. This election has reached a new level of bizarre that newspapers, and online journalists alike, have had to adapt to this new, slightly more hostile environment. Historically, newspapers wait until one or two weeks prior to a general election to announce who their editorial board is supporting, but not this year.
"04.10.2016 17:05:01" adweek.com This Guy Posed as a Donut Delivery Man to Get Into Agencies and Try to Land a Job Lukas Yla is a real sweet talker. Devious.
"04.10.2016 16:35:00" adweek.com Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label With diversification comes a new mindset. Snapchat is now a camera company, Twitter is a news app, and Facebook can't even remember the last time it used the term.
"04.10.2016 16:05:03" adweek.com DDB Just Figured Out How to Boost Milk's Popularity: Give It a Special Glass Doesn't it look so nice? Hey, it could work!
"04.10.2016 15:35:01" adweek.com The Nike Mag Self-Lacing Sneakers Are Finally Here, but They're Only Making 89 Pairs Enter to win, and benefit the Michael J. Fox Foundation. Nice!
"04.10.2016 15:05:02" adweek.com How Greg Berlanti Produces 4 Interwoven DC Superhero Shows Simultaneously for The CW Berlanti's DC Comics series occupy 40 percent of The CW's schedule each week. He's making it up on the fly—and making TV history.
"04.10.2016 14:35:02" adweek.com Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games Last week, Under Armour became the latest marketer to experiment with an interactive game on Snapchat's Discover. Anything to get your attention.
"04.10.2016 14:05:00" adweek.com Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads Subscription service comes out swinging. Boom.
"04.10.2016 13:35:24" adweek.com Salesforce Is Acquiring Krux to Boost Its Data Management Capabilities Salesforce.com Inc. has agreed to acquire Krux, a data-management startup that will help boost Salesforce's cross-device marketing and advertising analytics. Salesforce grabs Krux for a cool $700 million.
"04.10.2016 12:30:00" adweek.com The Martin Agency Solidifies New York Presence by Hiring Its First Managing Director IPG's The Martin Agency named Amber Guild, agency veteran and former president of brand consultancy Collins, as the first managing director of its NYC office. Former Collins president Amber Guild will lead the IPG shop.
"04.10.2016 02:00:01" adweek.com Alexa Is Your Suburban Guardian Angel in Amazon's New Ads for the Echo Always watching over you. Save me, Alexa!
"04.10.2016 01:30:01" adweek.com Matt Damon and Ben Affleck Vie Awkwardly for Tom Brady's Love in Support of Three Good Causes Win the chance to hang with them! Bromance x 3.
"04.10.2016 01:00:01" adweek.com That Epic Audi 'Duel' Commercial? Here's What It Looks Like Played Forward The footage as it was originally shot. Reversing the reverse footage.
"04.10.2016 00:30:00" adweek.com Pepsi Compares Everyday Victories to the Thrill of a Touchdown in Ad Starring Odell Beckham Jr. BBDO's #BreakOutThePepsi campaign continues. How similar are the small joys in your life to the adrenaline-fueled highs of a post-touchdown dance by a millionaire football star? Closer than you think.
"04.10.2016 00:00:00" adweek.com Netflix Brings Gilmore Girls to Life With Luke's Diner Pop-Ups And there's free coffee to celebrate the show's return. Netflix is bringing a little bit of Stars Hollow to over 200 coffee shops.
"03.10.2016 21:45:00" adweek.com David&Goliath Hires New Chief Marketing Officer From 180LA David&Goliath has hired Stephen Larkin as its new chief marketing officer. Stephen Larkin begins his new role immediately.
"03.10.2016 21:15:00" adweek.com Mother Snags Ogilvy & Mather Chief to Lead Its Creative Department in New York Corinna Falusi will leave her position as chief creative officer at Ogilvy & Mather New York to take on the same role at Mother. Corinna Falusi brings a 'magical mix' to the indie agency.
"03.10.2016 20:45:00" adweek.com Project Adds Another Agency, Wondersauce, to Its Network Independent global network Project has acquired a new agency. The Detroit and NY-based agency joins Argonaut, Partners + Napier and School, among others.
"03.10.2016 20:14:00" adweek.com Sears Wants You to Stop Ignoring Malfunctioning Appliances Before They Break and You're Screwed According to Sears, 60 percent of home appliances are bought in duress. Clever work from Havas Chicago.
"03.10.2016 19:44:00" adweek.com Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy His freshest ad libs yet. The Emmy nominee follows Amy Sedaris, another cult-favorite actor, as brand endorser.
"03.10.2016 19:14:00" adweek.com Chew on This: Bazooka Just Popped Out a New Sugar-Free Formula The gum is trying to reclaim its former glory while picking up a new generation of customers. Bazooka Joe still has his job but has to share the stage with Captain America and Elsa from Frozen.
"03.10.2016 18:47:00" adweek.com Drones Try to Assemble a Layer Cake in This Nutty Norwegian Phone Ad Points for style. What could go wrong?
"03.10.2016 18:14:00" adweek.com Here's How The CW Is Forging Its Own Digital Path, Without Hulu Exclusive, in-season streaming rights are key. As The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise.
"03.10.2016 17:44:00" adweek.com Facebook Launches Marketplace to Let Users Buy and Sell Items Facebook is launching its own online venue for users to buy and sell things across their social networks. It's like a cross between Craigslist and eBay.
"03.10.2016 17:14:07" adweek.com How These 3 Squarespace Sites Are Giving Back to Customers and Communities From dog adoptions to finding a job. The ubiquitous podcast advertiser branches out with this great new campaign.
"03.10.2016 16:40:00" adweek.com How Chipotle Is Trying to Earn Consumers' Trust Again and Boost Sales New campaign touts its ingredients-focused message. But guac is still extra.
"03.10.2016 16:10:19" adweek.com This Brand Put 16 Cameras in a Family's Home for 2 Weeks and Made Ads From the Footage Small moments are everything in CHI's work for TalkTalk. Quite the ambitious project.
"03.10.2016 15:44:01" adweek.com Q&A: Frito-Lay's New CMO on Why the Brand Is Making Doritos Out of Cardboard And what flavor has to do with the election. Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks, but this might be the craziest one yet.
"03.10.2016 15:13:01" adweek.com This Director Just Schooled Us on 360 Video with an Immersive Short Story for Facebook Alex Smith breaks linear boundaries in visuals and sound. Great learnings here.
"03.10.2016 15:09:04" Adweek's cover photo
"03.10.2016 14:43:00" adweek.com Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize Where to focus efforts and how impactful they'll be. There are big opportunities for marketers given the inseparability of technology and entertainment.
"03.10.2016 14:13:00" adweek.com 5 Themes Millennials Should Keep in Mind as They Begin Their Careers Kids ask questions all the time, and guess what? So do successful adults. PopSugar founder, Lisa Sugar, drops some knowledge, and perspective.
"03.10.2016 13:43:29" adweek.com These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent. Meet Adweek's Young Influentials for 2016.
"03.10.2016 01:15:55" adweek.com Noreen O'Leary, One of Advertising's Most Iconic Journalists, Has Died Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. This weekend, the ad industry lost a great voice, and we lost a beloved colleague.
"02.10.2016 14:04:00" adweek.com Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes And a big digital push on Instagram, Pinterest and more. Even oatmeal is going digital.
"01.10.2016 16:00:00" adweek.com Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game Stats for first 24 hours. Pretty good considering how long most people will watch an ad before skipping.
"01.10.2016 14:00:00" A Bunch of Brand Mascots Invaded the Adweek Offices, and Thing... More brand mascots equals more clicks.
More here: http://adweek.it/2drYW3d
"01.10.2016 01:30:00" adweek.com How The Dictionary Triumphed on Twitter During the Presidential Debate Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton. Inside Merriam-Webster's real-time word lessons.
"30.09.2016 20:42:06" adweek.com Walmart Picks Haworth to Run Its $650 Million U.S. Media Account Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record. The news comes after the company recently consolidated creative with Publicis.
"30.09.2016 18:54:00" adweek.com Ad Veteran and Composer of 'The Oscar Meyer Wiener Song' Dies at 87 Richard D. Trentlage wrote several classic '60s jingles. The advertising industry said goodbye this week to a very successful, if largely unknown, creative voice.
"30.09.2016 18:24:01" adweek.com Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones Portuguese spot makes a questionable point. Sketchy, and not in a good way.
"30.09.2016 17:54:26" adweek.com 4 Things You Should Know About Podcast Advertising, According to the Pros A panel of experts who spoke during Advertising Week in New York on Thursday have four big tips for those getting into the podcast game. Podcasts are more popular than you think (and ads are more effective on them).
"30.09.2016 16:16:01" Adweek BrandShare Looks like some marketers are adding 60 percent brand recall to their playlist. // BrandShare Content From The Trade Desk It's precise, relevant and easy to scale.
"30.09.2016 15:45:00" adweek.com ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement Calls for audit of the social giant's metrics. It's time.
"30.09.2016 15:15:00" adweek.com How Marvel Juggles the Development of 6 Intertwined Netflix Superhero Shows Netflix's Marvel shows include Daredevil, The Punisher, Jessica Jones, Luke Cage and Iron Fist. Luke Cage is now the third Marvel show on Netflix and they're just getting started.
"30.09.2016 14:42:14" adweek.com Voice Search Could Become Mainstream Within the Next 5 Years According to Microsoft Bing Ads' Christi Olson voice search queries now make up between 5 and 10 percent of total searches on any given month. At least Bing's 'search evangelist' thinks it will.
"30.09.2016 14:00:01" adweek.com Ad of the Day: Southwest Airlines Aims High in Mini Musicals from GSD&M Is that an airport or a dance club? You've never seen an airport like this.
"30.09.2016 13:30:00" adweek.com This Porn Star's Startling Ad for a Sex Show Accuses Spain of the Ultimate Hypocrisies Amarna Miller's provocative crusade makes waves. Remarkable and controversial spot.
"30.09.2016 13:00:01" adweek.com A Bunch of Brand Mascots Invaded the Adweek Offices, and Things Got a Little Weird No one's getting much done with these guys around. They were nice enough, but...
"30.09.2016 12:00:00" Jaime Robinson Talks Netflix, 'Beauty Inside' and Why Kiss Mak... Yeah, KISS makeup is basically an ad.
More here: http://adweek.it/2dlAUGN
"30.09.2016 03:00:01" Megan Mullally Talks Will & Grace Reunion, Nick Offerman Talks... These two.
More here: http://adweek.it/2dpMEs2
"30.09.2016 02:30:00" How Facebook Wants Creative Agencies to Innovate Facebook imparts some wisdom.
More here: http://adweek.it/2dm1yzs
"30.09.2016 02:00:00" Why CP+B Is Really Loving This Election A super literal take on "running for president"
More here: http://adweek.it/2dp9Fv3
"30.09.2016 01:30:01" adweek.com A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic' iPhone 7 Spot Apple pushes iOS 10's expressive messaging. Remind you of anything?
"30.09.2016 01:01:10" adweek.com Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. The new effort, Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR.
"30.09.2016 00:30:00" adweek.com 8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers Mobile app and the NBA dish data at Advertising Week. 30 percent of the top 100 accounts teens follow on the platform are sports-related and more data that marketers should know about.
"30.09.2016 00:00:01" adweek.com Microsoft's Kathleen Hall Explains How Its Marketing Went From Bad to Clio's Advertiser of the Year Inventive Xbox campaigns fueled win. "The Survival Billboard shows you that nothing beats a great idea: no amount of technology or math or data."
"29.09.2016 22:00:00" adweek.com AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings A Wednesday Advertising Week panel looked at the future of OTT offerings. Time Inc. says its new OTT platform is off to a 'fantastic' start.
"29.09.2016 21:30:00" adweek.com The NFL and Fox Hope to Score With Their New 'Football Families' Initiative Put greater focus on family and communal viewing. For nine Sundays this season, the league and network will be sending families to their first NFL game.
"29.09.2016 21:00:00" adweek.com Kik Is Now Letting Users Interact With More Than One Chatbot in the Same Conversation Kik has a new way for users to interact with multiple chatbots. A new 'concierge bot' that's like a friend helping you shop.
"29.09.2016 20:30:00" adweek.com Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders Increasingly, producers of serialized broadcast dramas are pushing for smaller-cable sized season orders, and their networks are happily complying. Sorry fans of This Is Us, The Good Place and 24: Legacy, they aren't getting a full 22 episodes this year.
"29.09.2016 20:00:00" adweek.com National Amusements Officially Asks CBS and Viacom to Consider Merging The rumors floating around all year that CBS Corp. and Viacom might recombine 10 years after they split apart are no longer just rumors. CBS chairman and CEO Leslie Moonves is expected to run both companies.
"29.09.2016 19:30:00" adweek.com Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores Ride-hailing app offers new opportunities for brands. You still gotta pay for your own ride, though.
"29.09.2016 19:00:00" adweek.com Adweek Podcast: Let's Talk About the Clios, Advertising Week and Ads Worth Watching This week we discuss Advertising Week New York, the Clio Awards and fallout from the first presidential debate. It's been a busy week in marketing land but we've still got a brand new episode of 'Yeah, That's Probably an Ad' for you!
"29.09.2016 18:30:00" Why JWT Made a Women's Magazine JWT made a women's mag—very cool.
More here: http://adweek.it/2dDGOHw
"29.09.2016 18:00:08" Adweek BrandShare How to get consumers to pay attention to ads on their phones. // BrandShare Content From Kargo Interesting stuff.
"29.09.2016 17:30:01" adweek.com Why CP+B Is Really Loving This Election (But Let's Hope Trump Doesn't Sue Them) Plus, CCO Ralph Watson tells us his 3 favorite ads ever. Run for your lives!
"29.09.2016 17:00:00" adweek.com Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted Site-specific ads recall hilarious unpleasantries from past seasons. Awesome.
"29.09.2016 16:30:00" adweek.com How the Ad Industry Can Help Women Attain Top Leadership Positions And why they're leaving in the first place. She Runs It, formerly known as AWNY, dives into why more women aren't holding leadership positions.
"29.09.2016 16:00:00" adweek.com Twitter Opens 'Moments,' Its Once-Hidden Tweet Collection Feature, to All Users Creating a digital scrapbook just got easier. Finally!
"29.09.2016 15:30:01" adweek.com Columbia Sportswear Is Making Job Candidates Literally Climb Mountains for Interviews Seeking a 'director of toughness' to travel the world. World's toughest job (interview).
"29.09.2016 15:00:00" adweek.com Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary Their chief mission is to promote public understanding of AI while developing standards and best practices for researchers to abide by. Presenting The Partnership on Artificial Intelligence to Benefit People and Society.
"29.09.2016 14:30:00" adweek.com Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success When likes act as enablers. Devious.
"29.09.2016 14:00:00" adweek.com Google Says It's Continuing to Close the Gap Between YouTube and TV Two-thirds of viewers pick up their phones during commercials. For advertisers, the line between YouTube and TV is getting blurry.
"29.09.2016 13:30:00" adweek.com How Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic FCA is seeing 33 percent more activity in website visits since reevaluating what constitutes engagement. The carmaker is answering 4 million different combinations of search questions with Google ads.
"29.09.2016 13:00:02" adweek.com How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video Andrew Keller discusses the platform's frontiers. With formats proliferating, here's how Facebook is guiding agency creativity.
"29.09.2016 03:02:28" adweek.com REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios Van Gogh Bnb, Field Trip to Mars also among 2016's top winners. All the big winners from tonight's Clio Awards.
"29.09.2016 02:30:01" adweek.com Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever Branded stunt is madness, or is it? This is really quite crazy.
"29.09.2016 02:00:01" adweek.com Jaime Robinson Talks Netflix, 'Beauty Inside' and Why Kiss Makeup Was the Best Ad Ever Joan Creative's CCO tells us her 3 favorite ads. "Before even hearing the music, it sold the band."
"29.09.2016 01:30:00" adweek.com Here's How 'Younger' Star Sutton Foster Likes to Chill Out The Tony Award winner gives you her info diet. It all comes down to puppies and kittens.
"29.09.2016 01:00:00" How Starburst's Little Lad Inspired Wheat Thins' Famous 'Famil... How two crazy ads are weirdly connected.
More here: http://adweek.it/2dC4MTx
"29.09.2016 00:30:00" adweek.com 3 Things Brands Should Know About Gen Z (and It's Not All About Snapchat) The next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. Move over, millennials.
"29.09.2016 00:00:00" adweek.com Why Did JWT Just Launch a Print Women's Magazine? Innovation director Lucie Greene fills us in. J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York.
"28.09.2016 22:02:00" adweek.com AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up AOL CEO Tim Armstrong took to the Advertising Week stage to discuss the current and future state of media through the lens of brand building. No comment on buying the social platform, though.
"28.09.2016 21:32:00" adweek.com Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today. And made some key marketing hires too.
"28.09.2016 21:02:20" www.adweek.com 8 Takeaways From Facebook's Panel of Execs During Advertising Week Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO Sheryl Sandberg said, Facebook COO Sheryl Sandberg says Facebook is in the "really early stages” of monetizing video.
"28.09.2016 20:48:00" adweek.com Microsoft's Kathleen Hall Explains How Its Marketing Went From Bad to Clio's Advertiser of the Year Inventive Xbox campaigns fueled win. "Nothing beats a great idea: no amount of technology or math or data."
"28.09.2016 20:18:01" adweek.com NHL Names Pandora's Heidi Browning New Chief Marketing Officer In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and CMO. That makes 3 major sports leagues with female CMOs.
"28.09.2016 19:48:00" adweek.com Here's What We Learned From the First Week of the New TV Season The first week of the 2016-17 television season is in the books, and it's been a mixed bag for the broadcast networks so far. NBC has already given This Is Us a full-season order and more news you might have missed.
"28.09.2016 19:10:14" Adweek BrandShare Here's what P&G and Y&R discovered about ad targeting. // BrandShare Content From Merkle There's a reason Procter & Gamble is pumping the brakes on its Facebook targeting efforts.
"28.09.2016 18:20:32" adweek.com What Makes a Great Media Plan? The Best in the Business Tell All For the first time in its long lifespan, Adweek's Media Plan of the Year competition selected its finalists—and Grand Prize winner—in a one-day live judging session. Go behind the scenes at Adweek's Media Plan of the Year judging.
"28.09.2016 17:30:00" adweek.com The Ad Industry Is Mediocre or Worse At Hiring Diverse Talent, Study Finds 4A's calls for more diversity at agencies. "The ad industry must do more to hire diverse professionals who will create work that reflects our diverse consumer base; there is a very real appetite for that work."
"28.09.2016 17:00:00" adweek.com The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge The IAB Digital Media Buying and Planning Certification examination that covers the ins and outs of creating, managing and running media plans and strategies. "This new program is aimed at delivering a meaningful industry credential that will encourage greater brand investment on digital screens."
"28.09.2016 16:30:00" adweek.com First D&AD Impact Award Winners Demonstrate Social Good Through Advertising D&AD presented its Pencil awards to projects that not only benefit society, but also contribute to brands' bottom line. Congrats to Marcel, R/GA and Grey Canada on taking home Pencils.
"28.09.2016 16:00:00" adweek.com P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. With proper targeting, the company apparently can reach 70 to 80 million Facebook users.
"28.09.2016 15:30:01" adweek.com How the Title Sequence Can Become the Single Best Ad for Any TV Show A moment's invitation into a whole universe. The genius of title sequences.
"28.09.2016 15:00:00" adweek.com How Starburst's Little Lad Inspired Wheat Thins' Famous 'Family Guy' Ad Grey's Lisa Topol reveals her three favorite ads ever, and what she's been up to lately. Here's a new regular feature we're calling My Three Favorite Ads.
"28.09.2016 14:30:00" adweek.com New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home Johannes Leonardo takes us inside the soccer team's new ad. New Yorkers will enjoy this one.
"28.09.2016 14:00:01" adweek.com Need a Little Sausage Support? Johnsonville Experts Are Now Just a Phone Call Away With recipes, meat-themed jingles and more. Call now!
"28.09.2016 13:30:00" adweek.com Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry Linda Kaplan Thaler reflects on ad career. "My experience is the more diverse you are, the more creative you are because people come to it from different points of view."
"28.09.2016 13:00:00" adweek.com How the Power of Employee Engagement Will Boost Your Business A meaningful workplace translates to better performance. Here are eight elements critical to really tapping into the power of employee engagement.
"28.09.2016 12:30:00" adweek.com How the Unlikely Alliance of Ovation's 'Versailles' and Fiat Benefits Both Brands Creative thinking leads to seamless execution. "Brands are less about integration now and more about connecting with a message."
"28.09.2016 02:00:00" adweek.com U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow With a few Easter eggs thrown in there. Can you handle it?
"28.09.2016 01:30:00" adweek.com Airbnb Set Up Marnie the Dog in Her Very Own Pet-Friendly Beverly Hills Mansion That bowl is worth more than your car. Posh!
"28.09.2016 01:00:00" adweek.com This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves It Comes From Below allows Snapchat users to enter the world created by Droga5's latest ad campaign for Under Armour starring Cam Newton. It's all about the foot work.
"28.09.2016 00:30:00" adweek.com Absolut Is Now Selling Fine Art From Around the World Online New site hopes to democratize the process. And it's not just a stunt. Absolut Art is a for-profit ecommerce subsidiary of the vodka company.
"28.09.2016 00:00:00" adweek.com The Billy Bookcase Stands for Everything That's Great (and Frustrating) About Ikea By our calculation, there are roughly 59.6 million Billy bookcases out there—this, despite the fact that 28 percent of Americans haven't read a book in the past year. Timeless design, low price—but oh, that assembly manual...
"27.09.2016 21:15:00" adweek.com Leading Hotel Marketers Claim They Aren't Worried About Airbnb Despite an obvious threat, execs are optimistic. "We don't spend a lot of time worrying about them, but instead focus on making the guest experience better."
"27.09.2016 20:40:27" adweek.com Demographics or Data: Which One Will Dominate Future Ratings Measurement? Nielsen-hosted panel looks ahead to metrics in 2025. Nielsen thinks ratings in the future will still be rooted in age and gender, but not everyone agrees.
"27.09.2016 20:05:06" adweek.com Here's What Really Matters When It Comes to Political Digital Video Campaigns Reports show what voters view and which ads resonate. The current presidential race comes down to just three things: "Time, people and money."
"27.09.2016 19:35:34" Adweek BrandShare How to bring your video advertising strategy across the pond. // BrandShare Content From YuMe Here today, everywhere tomorrow.
"27.09.2016 18:30:00" adweek.com How Refinery29 and Lane Bryant Are Fighting Plus-Size Stereotypes in the Media New project aims to include a broader range of women. More than 67 percent of women in the U.S. are considered plus size yet those women make up less than two percent of the images in media consumed by a female audience.
"27.09.2016 18:00:00" adweek.com Ad of the Day: Kevin Hart and David Beckham Take a Fun, Disastrous Road Trip for H&M The pairing makes more sense than you'd think. Pretty fun little buddy movie.
"27.09.2016 17:30:01" adweek.com Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming Report says millennials watch it more than originals. People love Netflix and Amazon originals, but still not as much as TV network content.
"27.09.2016 17:00:00" adweek.com Hillary Clinton Releases a Powerful New Ad With Former Miss Universe Alicia Machado During the first presidential debate between Hillary Clinton and Donald Trump, it was no accident that Clinton pointed out Trump's treatment of Alicia Machado. The spot tells her story referenced in the debate.
"27.09.2016 16:30:00" adweek.com The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle Fuchsia model gets flashy debut. Of course it is.
"27.09.2016 16:00:00" adweek.com IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. Featuring AI created soup recipes.
"27.09.2016 15:30:01" adweek.com Nick Offerman and Megan Mullally Revisit the 1991 Clio Awards, Advertising's Most Surreal Night Funny Or Die skit re-enacts that evening's insanity. It remains the most notorious night in advertising history—June 13, 1991.
"27.09.2016 15:00:00" adweek.com McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the Present' Wendy Clark, Deborah Wahl stress collaboration. Omnicom and McDonald's will operate together to an unprecedented degree, with the client's marketing team "embedded" within the agency.
"27.09.2016 14:30:48" adweek.com Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators Snapchat is launching a pair of techy sunglasses called Spectacles that will let marketers, creators and users change how they film and post Snapchat clips. Hello, horizontal video.
"27.09.2016 13:55:00" adweek.com Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. Clients include BuzzFeed, Vice, Mashable, PopSugar, Discovery and more.
"27.09.2016 13:30:00" adweek.com For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad It's all destined in this fantastical tale. You too can have it all!
"27.09.2016 13:00:00" adweek.com Why Live Video Is Now a Must-Buy for Marketers and Brands Content people want to watch gets high engagement. "The advertising opportunities are incredibly powerful."
"27.09.2016 12:20:27" adweek.com Katy Perry Votes Naked in Funny Or Die's 'Everyone Votes!' Campaign But don't try this at home. A little levity after last night's debate.
"27.09.2016 03:00:01" adweek.com McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It And you thought Ashley Madison was scary. Wow.
"27.09.2016 02:30:00" adweek.com Why This NBA Champion Thinks Esports Stars 'Are the Next Generation of Athletes' Plus, Yahoo execs discuss the future of livestreaming. As esports continues to go mainstream, brands and the major professional sports leagues are buying in.
"27.09.2016 02:00:00" adweek.com The Stars of Will & Grace Just Reunited for a Hilarious Pitch to Get You to Vote for Hillary 10-minute scene is delightful. A special reunion from a classic sitcom.
"27.09.2016 01:30:00" adweek.com Some Small Indie Shops Are Tossing Out Time Sheets. Will the Movement Catch On? Shops are opting to ditch time sheets to increase productivity. The work is valued, not the time it took to create it.
"27.09.2016 01:00:00" adweek.com Advertising, Hollywood Have the Power to Change How People See Women Erasing gender stereotypes 'overnight'. Creating work without gender stereotypes isn't hard.
"27.09.2016 00:30:00" adweek.com How This 'Shark Tank' Entrepreneur Reaps Rewards From Nontech, Unsexy Startups An entrepreneur with a reported personal net worth of $250 million, Daymond John knows a thing or two about starting and growing a brand. Daymond John's best advice? Invest in the ugly-duckling brands.
"27.09.2016 00:00:00" adweek.com The Jolly Green Giant Is Back and Coming to a Theater Near You Deutsch launches teaser for brand icon's return. The Green Giant gets a comic book-like origin story.
"26.09.2016 22:30:00" adweek.com Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations One of Facebook's top marketing execs says the company owes advertisers an apology. Carolyn Everson says the company 'needs to do better'.
"26.09.2016 21:45:00" adweek.com Live TV Declines Have Slowed, but Homes With Netflix and Hulu Watch Fewer Channels Even with more outlets and devices competing for audiences' attention, viewers aren't moving away from live TV as much as they did a year ago. Some interesting stuff from Nielsen's latest Total Audience Report.
"26.09.2016 21:16:19" Adweek BrandShare Who are the Emoji Elite? // BrandShare Content From Emogi An astounding 2.8 trillion emojis will be sent this year.
"26.09.2016 20:45:00" adweek.com CSO Imran Khan Explains Snapchat's Rebrand to Snap Inc. Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats for advertisers at Advertising Week. "Because we are bigger than just one app."
"26.09.2016 20:15:00" adweek.com Why McDonald's Will Create 5,000 Pieces of Marketing Content This Year CMO Deborah Wahl on the company's big digital push. McDonald's has also set up Snapchat geofilters around all 14,000 of it's restaurants.
"26.09.2016 19:45:03" adweek.com Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets Google is trying to become 'prime time for the mobile world'. Google debuts updated measurement tools, local promos and more.
"26.09.2016 19:15:00" adweek.com Why UFC's New York City Debut Is Such a Big Deal, and How Brands Are Cashing In The mixed martial arts franchise Ultimate Fighting Championship has never been in such fighting form. Now that MMA is finally legal in New York, UFC has its sights set on global domination.
"26.09.2016 18:45:37" Adweek BrandShare Introducing the platforms and players that can actually make mobile ad measurement work. // BrandShare Content From 4INFO Get your mobile marketing benchmarks here.
"26.09.2016 18:14:00" adweek.com Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing The social media network sees 800 million monthly visitors. For starters: video ads on Twitter feeds are twice as memorable as they are when they're seen somewhere else.
"26.09.2016 17:45:00" adweek.com Ikea Says the American Dream Is About More Than Just Buying Stuff In its latest marketing effort, the home-furnishings giant goes right to the heart of a difficult topic, asking, "Where did the American dream go?" This new campaign stresses quality of life over the size of your living room.
"26.09.2016 17:14:00" adweek.com 5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital Advanced advertising needs better clarity. There's an overwhelming amount of advertising inventory out there, and a lot of it isn't so great.
"26.09.2016 16:45:01" adweek.com Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors With help from U.K.'s Twisted. Wait, Mint Chocolate Chip Oreo Lasagna?
"26.09.2016 16:14:00" adweek.com How Nielsen Is Shedding Old Perceptions, and Building New Businesses CEO Mitch Barns leads evolution at research giant. This week's cover story on how CEO Mitch Barns and his team have broadened the ratings giant into a multifaceted marketing insights firm.
"26.09.2016 15:41:00" adweek.com Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love A much more enjoyable "Duel." Now this is an incredible ad.
"26.09.2016 15:10:00" adweek.com Here Are the Winners of the Second Annual #Femvertising Awards Under Armour, Pantene among those announced at Advertising Week. These brands created the best ads with the purpose of retooling the way we think about gender stereotypes.
"26.09.2016 14:39:50" adweek.com Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall' A structure that will unite, not divide. Boom.
"26.09.2016 14:03:00" adweek.com Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads Town of 6,400 has plenty of colorful characters. A return to the brand's roots.
"26.09.2016 13:28:01" adweek.com Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture Time flies when you're furnishing your life. Good morning. Ready for a little cry?
"26.09.2016 12:58:04" adweek.com Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy A flashy new Adobe Marketing Cloud spot for Advertising Week. That most evil of villains.
"24.09.2016 14:34:44" adweek.com Snapchat Just Debuted Video-Enabled Glasses for Its First Hardware Product Snapchat CEO Evan Speigel on Friday evening unveiled the tech firm's first hardware product in the form of video-recording eyewear. So this is why Snapchat has been calling itself a 'camera company' recently.
"23.09.2016 19:36:57" Adweek BrandShare Some best practices for integrating your customers' data. // BrandShare Content From Nielsen Marketing Cloud Make your omnichannel marketing work with this guide.
"23.09.2016 19:07:00" adweek.com London in New York Literally Set Up Shop Inside the Metropolitan Opera House Launches its first campaign ahead of opening night. Many ad agencies have offices in unique locations. But none are quite like this.
"23.09.2016 18:37:25" adweek.com BuzzFeed's Popular Tasty Videos Make Their TV Debut on the Today Show As part of NBCUniversal's $200 million investment in BuzzFeed last year, the Today show and BuzzFeed are teaming up to create food content for the morning show. This pork tenderloin isn't exactly the type of recipe we've come to expect from Tasty, but it's a start for the two companies.
"23.09.2016 17:03:02" adweek.com 2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format There's been a movement in two directions over the past few years in how movie trailers are edited and assembled. How to better hook audiences.
"23.09.2016 16:30:01" adweek.com Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls Critical Mass spots are pegged to popular searches. These are solid.
"23.09.2016 16:00:00" media.giphy.com giphy.com Next Tuesday at Advertising Week: Adweek Brand Geniuses discuss what makes an iconic marketing strategy, moderated by Adweek's editorial director Jim Cooper.
More info here: http://adweek.it/2cXib5O
"23.09.2016 15:09:57" adweek.com Branded Content Leads to 59% Better Recall Than Other Digital Ads IPG MediaLab-led study offers intriguing data. Branded content is better than other online advertising in a bunch of ways.
"23.09.2016 14:35:02" adweek.com David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around Chef's Cut Real Jerky's aerial feedbag is perfect for America. Now you never have to stop eating!
"23.09.2016 14:10:00" adweek.com Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet J.J. Watt, Karl-Anthony Towns, Bryce Harper and a couple of catty anchors. Just rude.
"23.09.2016 13:30:29" adweek.com Facebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. Yikes: Facebook had previously overestimated the average time spent viewing videos by anywhere between 60% and 80%.
"23.09.2016 02:00:00" adweek.com A Vote for Hillary Is Largely a Vote Against Trump, Says This Slam Poet's Hard-Hitting Ad IN-Q's politics in verse. "This is the most important vote I'll ever cast/At least I'll have a clean conscience when my grandchildren ask."
"23.09.2016 01:05:00" adweek.com 'You're the Worst' Star Aya Cash on Finding Validation Through Instagram And her new gig as a TV recapper. "I don't think social media is innately evil; I just think the way I use it is."
"23.09.2016 00:05:00" adweek.com NBC Takes Over New World Trade Center Station With GIFs Promoting Superstore NBC teamed with Giphy for a Superstore GIF installation that operates through Oct. 16. The football field-size GIF installation is the first campaign run by an entertainment company in the space.
"22.09.2016 21:05:00" adweek.com Edelman Hires Former Leo Burnett Exec, Moves Further Into Ad Agency Territory Mark Renshaw to lead global brand practice. The company strengthens its dedication to working both sides of the paid/earned model with this move.
"22.09.2016 20:35:00" adweek.com Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014 A half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A 'state-sponsored actor' committed the breach.
"22.09.2016 20:05:01" adweek.com How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal The FOMO is real. Tasty!
"22.09.2016 19:35:01" adweek.com JFK's Terminal Rebranding Waves Goodbye to Ugly Airport Travel And says hello to travelers with a warm redesign. Branding firm Base Design developed a custom typeface for terminal signage, as well as a logo and new color palette.
"22.09.2016 19:05:00" adweek.com Eager to Boost Its U.S. Profile, Tim Horton's Names Horizon Media as Agency of Record Canadian chain merged with Burger King in 2014. The independent shop gets another big win.
"22.09.2016 18:35:00" adweek.com International Agency Network Fred & Farid Officially Opens in NYC After Quiet Launch Last Year The agency's New York unit quietly opened last November, the same month Fred & Farid worked with Louis XIII to make a film that no one will see for 100 years. Colin Nagy, formerly chief media and strategy officer at The Barbarian Group, will be joining the agency as head of communications strategy.
"22.09.2016 18:05:01" adweek.com This Year's Presidential Debates Could Bring In the Biggest Audiences Ever 'Multimillion-dollar revenue night' expected for ad sales. The actual debates are commercial-free, but networks are charging a hefty premium to run ads before and after.
"22.09.2016 17:35:00" adweek.com Adweek Podcast: Let's Talk About What You Should (and Shouldn't) Watch on TV This Fall We've got all the answers on this week's episode of the Adweek podcast. New podcast episode today: Our fall TV preview, Brangelina, James Corden, Apple ads and much more.
"22.09.2016 17:02:08" adweek.com Ad of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads From Droga5 Humble chain finds a workaround for self-congratulation. Droga5's first work for Pizza Hut.
"22.09.2016 16:38:00" adweek.com The Trade Desk's Clients Chief on What the Company's IPO Means for Business Brian Stempeck says goals haven't changed. The Trade Desk had an auspicious debut on Nasdaq on Wednesday.
"22.09.2016 16:08:00" adweek.com Yes, It Was Donald Trump Who First Introduced Pizza Hut's Stuffed Crust to the World The GOP candidate figures big in cheesy, 21-year history. Pizza Hut has been stuffing things in its crust for over two decades now, and it all started with Trump.
"22.09.2016 15:38:00" adweek.com Google's Messenger App Doesn't Have Ads, but Marketers Are Intrigued Anyway Agencies see data and search opportunities. Google gets in on the mobile-messaging craze with its new app, Allo.
"22.09.2016 15:08:01" adweek.com Can't Get a Creative Recruiter to Call You Back? No Worries, There's a Bot for That Rosie's a dream, literally. And she's so complimentary!
"22.09.2016 14:38:00" adweek.com Here Are Lots of Ways You Can Shamelessly Cheat in Your Award Show Entries But with the Effies, here's why you shouldn't bother. You scoundrels.
"22.09.2016 14:08:01" adweek.com Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run Promote button simplified boosting posts. Up dramatically from 200,000 in February.
"22.09.2016 13:38:45" adweek.com Hillary Clinton Just Went on Between Two Ferns, and It's Hilarious 'Any regrets over losing the Scott Baio vote?' So good.
"22.09.2016 13:00:00" media.giphy.com giphy.com Jonthan Mildenhall, CMO, Airbnb is a 2016 Brand Genius for turning homes into inns, places to stay into places to live, and reminding us that strangers are just friends we haven't met yet:
"22.09.2016 01:00:27" www.adweek.com Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry. The 30-second Bacardi ad from agency of record BBDO New York Classic Gondry visuals in this one.
"22.09.2016 00:05:00" www.adweek.com Kiefer Sutherland on the Allure of 22-Episode Seasons and Why He Gets Bryan Cranston For his cover story in this week's issue of Adweek, Kiefer Sutherland talked about his new ABC drama, Designated Survivor (debuting tonight), the future of Jack Bauer and why he's sticking with broadcast television. "You can't expect the company to really get behind you unless you're going to produce enough material to make it worth their f***ing while.”
"21.09.2016 21:38:26" www.adweek.com Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Third-party partnerships help track sales, lift and clicks.
"21.09.2016 20:35:54" www.adweek.com YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign in hopes of driving voter turnout in November. YouTube stars want you to #VoteIRL in November.
"21.09.2016 20:05:00" adweek.com How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist This Is Us, drew an audience of 10 million, and a 2.8 rating in the 18-49 demo, which is the highest demo rating of any new fall show to date. The 50 million views the show's trailer racked up Facebook certainly helped.
"21.09.2016 19:33:30" adweek.com Marriott Created an Upside-Down Room to Build Excitement Around Renovations And hopes to create buzz on social media. Turning design on its head—literally.
"21.09.2016 18:57:10" Adweek BrandShare Some best practices for integrating your customers' data. // BrandShare Content From Nielsen Marketing Cloud Sometimes big data is just too big.
"21.09.2016 18:13:25" www.adweek.com Backstreet Boys Star in Chex Mix's Gloriously Cheesy Behind the Music Parody While the Backstreet Boys topped the charts and stole tweens' hearts in the '90s, they also took a lesser-known boy band under their wing: the Snackstreet Boys. At least, that's according to a new video from Chex Mix that's dripping with nostalgic cheese. Snackstreet's back, alright!
"21.09.2016 17:43:37" www.adweek.com More Than a Third of Presidential Candidates' Twitter Followers Are Reportedly Fake With roughly six weeks until the presidential election, a new report from ad-fraud detection company eZanga finds that both candidates have significant numbers of fake followers on Twitter. This could mean a lot of money is being wasted on targeting bots.
"21.09.2016 17:13:36" www.adweek.com Netflix Spoofs Old-School Educational Films in This Epic Spot on How a Proper 'Lady' Acts If you watched the Emmy's Sunday night you probably saw Netflix's "She Rules" spot, which featured some of the most powerful female characters on Netflix shows. Brilliant.
"21.09.2016 16:40:16" www.adweek.com Mark Ruffalo Will Do What? Celebrity Appeal to Voters Puts the Actor in a Tough Spot Avengers director Joss Whedon rounded up Robert Downey Jr., Scarlett Johansson, Mark Ruffalo and a bunch of other famous actors and actresses to tell people that they should vote in this election, because, you know, voting is important. Joss Whedon got the Avengers back together to tell people that they should vote in this election.
"21.09.2016 16:08:00" adweek.com Land O'Lakes Is Donating 11 Meals to People in Need for Every Food Photo You Delete From Instagram Land O'Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. Great work from The Martin Agency.
"21.09.2016 15:38:33" www.adweek.com How Play-Doh Went From Being a Household Cleaning Supply to a Beloved Toy Joseph McVicker was in big trouble. Kutol Products, his Cincinnati company, manufactured a gummy, doughy product that housewives used to remove coal soot from wallpaper. But now it was 1955. Not only were vinyl wallpapers coming onto the market, but homes The salty, colorful compound turns 60, but stays cool.
"21.09.2016 15:06:57" www.adweek.com This Upscale Whiskey Cocktail Has Quite a History, Yet It Comes in a Can Wine brands have been appealing to laid-back drinkers with wine in a can, so it probably comes as no surprise that you can now crack open a rye whiskey cocktail in a can, too. Hochstadter's Slow & Low Rock and Rye, which launched two weeks ago and is Brosé in a can has got nothing on this.
"21.09.2016 14:36:09" adweek.it Ad of the Day: This Tortilla Chip Is So Hellishly Spicy, You Get Only One Per Pack Don't fear the Carolina Reaper. But you should absolutely approach its scorching scythe of flavor with extreme caution. Next month, and for a limited time, the wacky tortilla gourmets at Paqui will start selling Carolina Reaper chips online and at select Oh mama.
"21.09.2016 13:28:30" adweek.com See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat Casey Neistat's latest journey. Bloody hell.
"21.09.2016 12:30:00" media.giphy.com giphy.com Get a full year of Adweek's print and digital editions at our lowest rate ever: http://adweek.it/2bM4PHU
"21.09.2016 02:30:00" adweek.com Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams Right in the heart of Brooklyn. Sweet!
"21.09.2016 02:00:01" adweek.com Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts Memorable Indian campaign celebrates blade runners. Very cool campaign from Adidas.
"21.09.2016 01:30:00" adweek.com Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect Introducing the Seat Mii. Ouch.
"21.09.2016 01:00:01" adweek.com This Week's Must-Haves: A High-Design Doggie Dwelling That's Nicer Than Your House This week, the Adweek staff is highlighting an ultra-luxe dog house, Samsung's new Serif TV and more. Take a look! Only the best Brazilian teak, powder-coated steel and concrete for your pooch.
"21.09.2016 00:30:00" adweek.com Founders of Goodby Silverstein & Partners Say a Trump Presidency Would Be Disastrous The founders of Goodby Silverstein & Partners want Americans to think about what a Donald Trump presidency would mean in the context of America's history. Did America achieve so much just to be laughed at by the entire world in November?
"21.09.2016 00:00:00" adweek.com Dentsu's Mobile Agency Says a 'Significant Amount' of App-Install Ads Are Fraudulent Fraudsters continue to find new loopholes and more sophisticated tactics to infiltrate smartphone-sized ads. "Where there's money, there is fraud."
"20.09.2016 21:00:00" adweek.com Black-ish Earns Its ABC Rite of Passage and Visits Disney World for Its Season Premiere But it's not an integration. When you're an ABC family sitcom, you haven't truly arrived until you travel to Disney World or Disneyland to film an episode.
"20.09.2016 20:00:03" adweek.com Hillary Clinton Just Made Great Use of Silent Autoplay on Facebook, Twitter and Instagram By using the autoplay feature, the campaign incorporates a key campaign message while commenting on the treatment of Americans with disabilities. Deaf activist Nyle DiMarco asks people to consider using their voices to vote in November.
"20.09.2016 19:30:00" adweek.com Hearst's New Content Platform Is Part News Feed, Part Art Installation On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners. HearstLive will show stories from hundreds of brands on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan.
"20.09.2016 19:00:01" adweek.com Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle Guy at Work Start taking responsibility already. Is that ... Fernando?!
"20.09.2016 18:30:01" adweek.com Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film WNBA star finds hard-won perspective through family. Amazing ad with Elena Delle Donne.
"20.09.2016 18:00:00" adweek.com Anthony Bourdain's Video Series for The Balvenie Scotch Tells Craftspeople's Stories Handcrafted whisky shows people who make things by hand. "These are people whose awesome stories deserve to be told because if we don't, who knows if in 20, 30 years these rare crafts will still be alive?"
"20.09.2016 17:30:00" adweek.com Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock With the help of better location targeting. Local ads are getting some upgrades just in time for the holidays.
"20.09.2016 17:00:00" adweek.com Designated Survivor and Pitch Among New Fall Shows That Excite Media Buyers Most Buyers give Bull, Designated Survivor, This is Us and Pitch the best shot to connect with audiences. But they're not so sure about all the time-travel series and the ones based on movies.
"20.09.2016 16:30:00" adweek.com Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes Love in a time of swiping has a new tune. "What really matters is what you like, not what you are like."
"20.09.2016 16:00:00" adweek.com OMD's Digital Head Wants to Foster Cooperation Between Media and Creative Partners Doug Rozen has been on the job for about 3 months. "Media insights can drive creative ideas as much as creative ideas can drive media plans, so the relationships between media agencies and creative agencies needs to be tight."
"20.09.2016 15:30:00" adweek.com The Many Lives of This L.A. Agency Are Baked Into Its Home PS260 previously served as the set of Showtime's Californication. PS260 turned the Californication house into its Venice office.
"20.09.2016 15:00:01" adweek.com Funny Business: What Standup Comedy Taught Me About Pitching Work to Clients Lessons from the stage. It's a performance, after all.
"20.09.2016 14:30:00" adweek.com Skittles Responds Tersely to Donald Trump Jr.'s Tweet Likening Refugees to Candy "Skittles are candy. Refugees are people." Skittles gets serious for once.
"20.09.2016 14:00:00" adweek.com Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers Fast-food chains like KFC, Arby's and Taco Bell now are busy sprucing up their decor. Because millennials.
"20.09.2016 13:30:00" adweek.com Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users? Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The launch of in-app behavioral targeting late this year is timed to a rumored IPO.
"20.09.2016 13:00:00" adweek.com All 5 Broadcast Network Presidents Share Their Fall TV Playbooks Inside the grand plans to attract audiences and advertisers. We sat down with each of the network chiefs to talk about their strategy for the new season.
"20.09.2016 12:30:00" adweek.com Rauxa's First CMO Shares Why She Left a Holding Company for an Indie Agency Laurel Rossi previously served as president of Havas' Strat Farm and Life & Wellness units. Laurel Rossi says she likes the diversity efforts and 'progressive culture'.
"20.09.2016 01:00:00" adweek.com FX Will Show America's Uncomfortable Truths in Its People v. O.J. Followup About Hurricane Katrina Network hasn't second-guessed its decision. We might see some People v O.J. stars cast in the next season of FX's American Crime Story.
"20.09.2016 00:30:00" adweek.com ABC's New President Is Making History, and She's Focused on Making Waves This Fall Channing Dungey on her first 7 months. We talked with Channing Dungey about making history as the first woman of color to head up a broadcast network.
"20.09.2016 00:00:00" adweek.com Nielsen Will Complete Its Total Audience Measurement Rollout by March By March 1, all networks, agencies, analysts and press will have access to total content ratings. Agencies will get access beginning in January.
"19.09.2016 21:25:01" adweek.com Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit Brands can say more with their tweets. Finally!
"19.09.2016 20:41:51" Adweek BrandShare How quickly is traditional television giving way to online video? // BrandShare Content From Rubicon Project. How to spend your video budget.
"19.09.2016 19:55:00" adweek.com Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on Optimism? Johannes Leonardo launches first ads for Sonnet. The actor voices two :60s for the Canadian startup.
"19.09.2016 19:25:01" adweek.com The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey The piping, for example, looks like the motel's walkway railings, and the teal accents are the same color as the motel's doors. Echoes of the Lorraine Motel are everywhere.
"19.09.2016 18:55:00" adweek.com The Mythical Safe That Cost Jack Daniel's Founder His Life Just Turned Up in NYC Artifact is on display for the brand's 150th anniversary. Its first time out of Lynchburg.
"19.09.2016 18:25:00" adweek.com Ad of the Day: Netflix Almost Rescued the Emmys With This Great Ad About Powerful Women As seen in the streaming service's popular shows. Bravo, Netflix.
"19.09.2016 17:55:00" adweek.com Q&A: Veteran UFC Marketer on Bringing Her A-Game to Canada Goose as Its New CMO Some people's idea of adventure is making a bold career move. Others like to plunge into the rugged outdoors. Jackie Poriadjian-Asch has done both. We talked with Jackie Poriadjian-Asch about her new gig, opening Canada Goose retail locations, and future collaborations with 'friend of the brand' Drake.
"19.09.2016 17:25:01" adweek.com Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen Rethink's clever "living demo." Clever.
"19.09.2016 16:53:01" adweek.com It's Time for Marketers to Help Ease the Consumer Anxiety They've Helped Create And stop promoting 'crisis culture'. "To what degree has our industry pushed for fear—and what can we do to turn things around?"
"19.09.2016 16:15:00" adweek.com James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot An entertaining send-up of prestige advertising. Don't listen to the man.
"19.09.2016 15:45:01" adweek.com The People v. O.J. Simpson, Game of Thrones Dominate 2016 Emmys Broadcast TV left on the outside looking in, again. Of 27 Emmy awards, just four went to broadcast outlets, while HBO and FX ruled the evening with their 6 Emmys apiece.
"19.09.2016 15:15:00" adweek.com This Japanese Ad With an 18-Year-Old Grandpa Has a Clever and Quite Beautiful Twist A meditation on aging. Love this one.
"19.09.2016 14:44:51" adweek.com Infographic: Here's How Much Engagement Brands Got From Back-to-School Social Posts Dolce & Gabbana and Disney wooed the most fans. Disney killed it on Instagram, receiving over 175,000 engagements on just six back to school-related posts.
"19.09.2016 13:51:42" adweek.com Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever Pushes the camera's improvements in low light. Beautiful from Apple.
"19.09.2016 13:23:00" adweek.com Kiefer Sutherland Saved the World on 24, but Can He Rescue ABC? Actor returns to TV in fall's most anticipated new show. Here's how ABC is selling Sutherland.
"18.09.2016 14:00:00" adweek.com The United Nations Is Helping Filmmakers in Every Country Tell Stories Using Virtual Reality Thanks to partnerships with Samsung and Oculus, the UN is using its massive reach to distribute 360-degree camera gear to more than 100 countries. The goal is to "democratize VR" by putting cameras in the hands of creators of different races, different genders, different classes and different beliefs on every continent.
"17.09.2016 02:00:00" adweek.com A Designer Created a Service to Help Brands Figure Out If Their Logos Look Like Genitals Ready to release your new logo to the world? Hold up a tick. Are you 100 percent sure it doesn't look like ladybits or man berries? Don't let it happen to you.
"17.09.2016 00:15:00" adweek.com A Recruiting Startup Bought a $58 Snapchat Ad and Reached Hundreds of Tech 'Disruptors' Reflik scored with the app. Clever move.
"16.09.2016 21:41:00" adweek.com Time Inc.'s Matt Bean Returns to Rodale as Editor in Chief of Men's Health Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title. He previously spent 8 years at the magazine.
"16.09.2016 21:10:00" adweek.com Independent Agency Horizon Media Picks Up Another Win in La Quinta Review Horizon Media, which calls itself the world's largest independent media agency, has won the business of international hotel chain La Quinta Inns and Suites. Its the third big win in the past few months for Horizon.
"16.09.2016 20:43:00" adweek.com Mode Media Shuts Down, Leaving Freelancers Unpaid The company abruptly calls it quits after 12 years. The lifestyle content company once valued at $1 billion is closing operations—leaving a network of content creator "partners" owed tens of thousands of dollars.
"16.09.2016 20:11:12" Adweek BrandShare B2B marketers, we need your insights! Adweek BrandShare would like to know how B2B marketers and agencies are approaching programmatic advertising.
"16.09.2016 19:41:00" adweek.com Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10 Disney is among first movers. The latest brand add-on.
"16.09.2016 19:11:01" adweek.com Why Relying on Facebook and Google Comes With Trade-Offs for Brands Zenith Optimedia Group talks the challenges in tracking. Advertisers are getting squeezed with the amount of data that the so-called walled gardens are notorious for not providing.
"16.09.2016 18:36:24" adweek.com Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad Don't just watch people cook. Do it yourself! As visually stunning as ever.
"16.09.2016 18:11:00" adweek.com Here Are 12 Bite-Sized Digital Marketing Stats That Intrigued This Week Digital marketing is getting back into full swing after a hot, long summer; here are a dozen stats that got our attention this week. Spotify keeps growing, a driverless future is near and more new info that you need to know.
"16.09.2016 17:41:02" adweek.com Here's What Kids Think the Future Might Look Like, If It Were Made Out of Play-Doh Mesmerizing videos bring to life 7 visions of the world in 2076. Hasbro actually employs a full-time, in-house artist who's really, really good with Play-Doh.
"16.09.2016 17:09:57" adweek.com This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto And livestreaming their movements. Wicked.
"16.09.2016 16:41:01" adweek.com Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love Plus, an amusing spot from BBH. Loving this campaign from Seamless.
"16.09.2016 16:11:00" adweek.com How Nestlé and Facebook Work Together as Digital Marketing BFFs Nestlé is using Facebook at Work, the platform's enterprise network for businesses, to post comments about campaigns and work. Can Facebook at Work become the new Slack?
"16.09.2016 15:41:18" adweek.com Did This Missouri Democrat Just Make the Best Campaign Ad of the 2016 Election? Jason Kander's take on guns. Remarkable spot.
"16.09.2016 15:11:01" adweek.com The CW's New Fall Shows Are OK, but They'll Be Overshadowed by Supergirl's Arrival Our weeklong look at each broadcast network's new fall shows comes to a close with The CW. We review The CW's non-superhero shows premiering this fall.
"16.09.2016 14:41:00" adweek.com A Depressed T-Rex and His Tiny Arms Find Relief in This Oddly Wonderful Audi Ad A laughingstock no more. All the dino-feels.
"16.09.2016 14:11:02" adweek.com This Surreal British Airline Commercial Takes You on a Wild Trip Indeed easyJet ad is stuff of in-flight daydreams. Trippy.
"16.09.2016 13:38:04" adweek.com Conan Made This Hilarious and Perfect AirPods Ad Spoofing the iPod Silhouettes Maybe don't dance too hard. LOL.
"16.09.2016 13:11:20" adweek.com Audi and Airbnb Offer Up a Crazy House in Death Valley, and a Great Ad to Go With It Up for a little 'Desolation'? Really fun work from Audi USA.
"16.09.2016 12:30:00" adweek.com Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. P&G, Unilever and others are joining forces to look for an answer to ad blocking.
"16.09.2016 12:00:00" media.giphy.com giphy.com Come celebrate marketing's best of the best as we award the industry's highest honor: http://adweekbrandgenius.com
"16.09.2016 02:45:06" adweek.com This Newspaper Turned Its Front and Back Pages Into an Anti-Violence Protest Sign McCann Lima helps the media join a movement. Nice work from McCann.
"16.09.2016 02:15:01" adweek.com Tommy John Put Live Ferrets Inside Men's Shirts for This Shockingly Squirmy Ad "Fortunately, we had no bites." Good lord.
"16.09.2016 01:45:01" adweek.com Can You Rage Like Cage? These German Creatives Built a Site That Will Tell You Load, scream and find out. Doubtful.
"16.09.2016 01:15:00" adweek.com Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy Can he handle the heat? No sweat! Hero.